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choice architecture

The Hidden Flaws In Dating Apps - Rory Sutherland

Chris Williamson

Rory Sutherland begins by contrasting top-down theoretical approaches with bottom-up observation, arguing that applying standard market rules to complex systems like property or dating is fundamentally flawed. He illustrates this distinction using the efficient market hypothesis and his experiences …

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

Chris Williamson

Rory Sutherland opens his discussion with a critique of how human psychology and status-seeking drive irrational market behaviors, particularly in real estate and dating. He argues that these markets are fundamentally different from commodity markets like iron ore because they rely on flawed heurist …