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Tom Bilyeu
In this episode of Health Theory, host Tom Bilyeu interviews Dr. Rangan Chatterjee regarding his book *Feel Better in Five*, which centers on creating sustainable health habits through simplicity and structure rather than relying solely on motivation or inspiration. Dr. Chatterjee argues that knowle …
Chris Williamson
Richard Shotton explores how behavioral science principles drive marketing success, using Five Guys and McDonald's to illustrate the concept of goal dilution. While expanding a menu might seem beneficial for revenue, psychologists Zhang and Fishbach demonstrated that adding secondary reasons—such as …
Chris Williamson
Alex Hormozi argues that feeling bad or experiencing hardship serves as a critical signal indicating that something needs to change, framing this sensation through the lens of judgment and decision-making regarding whether to push harder or pivot strategies. He illustrates this distinction with an a …
Andrew Huberman
Dr. Nick Epley, a behavioral scientist at the University of Chicago and author of *A Little More Social*, argues that social anxiety is often rooted in misplaced beliefs about how others perceive us. He explains that while humans naturally engage in "mind reading" or anthropomorphism to understand i …