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iron cowboy

How to Master Mental Toughness | James Lawrence on Impact Theory

Tom Bilyeu

James Lawrence, known globally as Iron Cowboy and a two-time Guinness World Record holder for ultra-endurance feats including completing 50 Ironman-distance triathlons in 50 states over 50 consecutive days, joins Impact Theory to discuss the cultivation of mental toughness. His journey began not wit …