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economic drivers of media change

Why Legacy Media’s Numbers Are Plummeting - Konstantin Kisin

Chris Williamson

Konstantin Kisin argues that the decline of legacy media, exemplified by MSNBC's ratings plummeting to their lowest since July 19th, 2014 with just 38,000 viewers in the key 25-54 demographic, is driven more by economic shifts than mere discrediting. While critics often point to a lack of credibilit …