Video summary
Elite performers often possess immense talent but fail to actualize their potential due to an inability to manage pressure and anxiety, a phenomenon illustrated by cases like British singer Lewis Capaldi who struggled with performance choking despite his unique vocal gifts. Research indicates that rapid success can be detrimental because it shifts one's identity from being a talented individual exploring a craft to becoming "the" person known for a specific achievement; this cemented identity turns any potential threat into a life-or-death scenario, causing the brain to default to avoidance modes rather than performance optimization. Authors like Mark Manson and Morgan Howell exemplify those who have reframed massive success not as a peak but as a new minimum bar, acknowledging that falling from such high expectations is inevitable without proper psychological preparation. Consequently, athletes and creators often find themselves trapped by their own elevated standards, whereas those who struggle initially or come up slightly short of prodigy status often develop the necessary resilience to navigate ups and downs, ultimately reaching the top through sustained effort rather than innate ease. The neurobiology of pressure involves a complex interplay between biological predispositions and sociocultural factors, where stress is not inherently good or bad but depends on how it is interpreted by the brain as either a challenge or a threat. Hormonal responses like cortisol, testosterone, and adrenaline are manipulated based on whether an individual feels prepared for the task at hand; if one lacks preparation or perceives high risk with low reward, anxiety spikes to protect the ego rather than enhance performance. Studies involving rugby players demonstrate that reviewing past failures increases stress hormones while focusing on successes boosts confidence, yet external factors like intimidating opponents can override these preparations by triggering threat responses regardless of prior success. Furthermore, environmental cues such as social media interactions or even a stranger's presence in an elevator can drastically alter physiological states, proving that the brain relies heavily on predictive processing using sensory information to decide whether to engage with a challenge or retreat from it. To mitigate choking and manage performance anxiety, effective strategies involve disrupting overwhelming stress responses through techniques like splashing cold water on the face to trigger the diving reflex, which shifts the nervous system toward relaxation. Establishing robust pre-performance routines is crucial because they provide focus points that prevent the mind from wandering into rumination; research suggests practicing skills one is already good at during warm-ups boosts testosterone and confidence, while dwelling on weaknesses increases cortisol levels. Social connection serves as a powerful tool for emotional regulation through "social baseline theory," where being around supportive peers or coaches allows individuals to outsource part of their stress burden, making difficult tasks seem more manageable than when facing them alone. This is evident in the success of team dinners and locker room camaraderie seen with groups like the San Antonio Spurs, which helps lower cortisol levels via oxytocin release after losses, facilitating faster recovery from setbacks compared to solitary reflection that often leads to stewing over failures. Identity formation plays a critical role in how individuals handle failure, particularly during childhood when primary caregivers shape long-term patterns of resilience or fragility; overly critical parents can instill a fear of failure so profound that children quit sports entirely by age thirteen. To build a resilient sense of self, experts recommend diversifying one's identity beyond a single pursuit, such as being an athlete, writer, parent, and hobbyist simultaneously, which prevents any single failure from defining the whole person like investing all stocks in one company. Shifting goals from outcome-based metrics to process-oriented steps helps maintain motivation without triggering feelings of inadequacy when perfection isn't achieved, while engaging in exploratory activities like reading fiction or spending time in nature counteracts the narrowing effects of stress and fosters a mindset open to novelty rather than protection. Ultimately, overcoming self-sabotage requires moving from a protective stance driven by perfectionism to an exploration mode that accepts imperfection as part of mastery, allowing individuals to break through plateaus where their greatest strengths have become traps preventing further growth.
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how many Elite performers do you think
have got the talent to be able to become
world class but don't actually have the
inside game to actualize that potential
I think it's a much larger percent than
we realize and I've seen it I've seen it
at the junior the high school the
college level athletes who were insanely
talented better than those who became
Olympic
medalists but they just kept getting in
their own way they weren't able to
express that talent and I would bet you
that any coach or somebody who spent
enough time in this field has dozens of
stories uh just like I do yeah there's
uh do you know who lisis Capaldi is
British singer no okay so he I mean
you'll have heard his tracks he's done
billions and billions of streams and um
he's having a tough time mentally at the
moment
he we found a lot of pressure in between
his first and his second album uh the as
it's known the difficult second album
and um had this pressure to perform
wasn't really too sure whether he could
live up to his own expectations and what
was needed by the label and what was
wanted by his management so on and so
forth and he had Tourette's and he
developed kind of a Tourette's tick
which was his shoulder which is very
common uh and a lot of anxiety came
along with it and a couple of times now
on very big stages I think he did this
at glast last summer uh he's certainly
done it in a couple of his own live
shows he's choked on stage doing his own
songs and you know the the anxiety's
gotten so bad that he hasn't been able
to get the words out to the songs that
he's written doing the very thing that
he wanted and I feel so bad for him
because I I Adore his music and I think
he's like a wonderful kind funny guy at
least in as much as you can tell from
someone through the internet um but I
always think about him as having this
unique blend of insane Talent gorgeous
voice wonderful songwriting ability real
insight into The Human Condition with
what he sings about and how he puts it
into words and lyrics and sounds and
then this other side which is his
performance his inner game and the
challenges that he faces and the fact
that his inner game is limiting his
capacity and I think for most people we
assume
well people just aren't good enough
they're not good enough at the thing
that they're trying to do and so many
people have got the desire and the drive
and they want and they try hard and so
on and so but they're just they kind of
just not that good they're not world
class but there's this very unique and
kind of um particularly vicious category
who've got it the other way around who
are better than they need to be to be
world class and yet don't have whatever
it is the the Constitution to be able to
handle the pressure the performance the
anxiety the stress absolutely and it's
it's interesting because you generally
see it in those who have performed well
either young or their first go out so
like the singer you were talking about
crushes the first album and then the
followup often elate elicits more
pressure and anxiety why because it's
like the expectations rise and in fact
there's there's some research on um we
call it the one hit wonder effect right
you have your hit you're the musician
who finally has the
Breakthrough and what happens is that
followup is really difficult and often
doesn't match and researchers studied
this actually and authors and they found
that one of the main reasons that that
followup is so hard and there so much
pressure and expectations is because our
identity literally
shifts before we had our hit we were the
guy expressing our talent right we were
the singer anding hey I'm good at this
this is what I like to sing about this
is what I'm going to throw into the
world who cares let's see what happens
once we had that hit our identity shifts
to I am the singer I Am the singer that
is known for being creative at this and
what research tells us is that when our
identity cements around that thing now
anything that could potentially like
throw that off is seen as our threat and
our brain literally defaults towards
threat mode that's why the singer you
mentioned like struggles because it's
he's on the stage not expressing what he
knows but his brain is is is going into
this is life or death like run away from
here get off the stage like play dead
whatever have you and that's why he
chokes dude so interesting I love this
area of conversation to what an unseen
price of success it is your own
expectation about yourself you know we
talk about the price of success is the
loss of privacy and um not knowing
whether people are with you because they
want to be your friend or because they
want to be around the new hot singer or
what whatever it is but your own
expectation the fact that really what it
seems like is in life trajectory is more
important than position and if you're
continuing to just get a little bit
better and get a little bit better and
then you have I mean two authors I don't
think they'll mind me saying this like
Morgan howel and Mark Manson uh both of
whom have told me this and said uh yeah
I'm kind of fully prepared for the rest
of my career to feel like a failure I'm
never going to write a book that does
more than the subtle art I'm never going
to write a book that does more than the
psychology of money uh so even though
Mark second book did I obscene numbers
you know top no. no no 1% and whatever
whatever it's like yeah but it's not s a
lot numbers and Morgan's second book
same thing same as ever really really
great did great numbers he's going to do
another one that'll do great numbers but
he's like yeah it's not psychology and
Money numbers and yeah
this the reframing of any rapid success
any massive success is not a cause for
celebration it's a new minimum bar by
which your next performance will be
measured and it is now a higher ledge
from you to fall back down it's it's
that comparison piece I mean I was
having a conversation with uh the author
Ryan holiday the other day and we were
saying this similar thing to what you're
expressing with Mark and and he said
essentially and I'm paraphrasing but he
said yeah you kind of want your first
book or your first thing to be like
pretty good but not like off the charts
good because if you're pretty good you
gain some confidence you're like oh this
is good I can write again I can do this
again but you're not trapped by the
thing and too often what happens is we
have that Mega success and it's almost
like we become trapped and I I'm glad
that um you know Mark and the other guy
you mentioned um were able to see that
because to often what happens is we
don't you this is what you see in you
know child film stars this is what you
see in athletic prodigies I mean to a
lesser extent I felt this myself as an
athlete I ran out a 401 mile as a high
schooler and I was the number one you
know Junior athlete in the United States
that year in in the mile and that felt
great until I realized like oh [ __ ] like
I essentially am going to go down off
this ledge because everybody else who
was a little bit slower a little bit
slower my same age is going to come for
me and inevitably just based on math and
the law of average is someone's going to
get me and I'm now going to be second or
third or fourth or fifth and I got to
tell you I wasn't prepared for it and it
it sends a kind of you know it just
messes up your mind so it's it's almost
like you want to be that trajectory
piece is figure out a way how to like
you know be good enough to keep going to
keep exploring yeah but not so much with
the you know overwhelming and one last
piece I I'll add on this is you actually
see this when you study um worldclass
athletes who make it to the top of their
sport some are prodigies right some are
the LeBron James that just have the
outside talent and and you know they
have the other Goods with them but a lot
of what the research shows is that it's
often that slightly next rung down that
has a lot of talent but had to like
struggle and fight and like figure out
how to do things that ultimately makes
it because they didn't have the pressure
and more so they were able to go through
the struggle and the ups and downs and
navigate it and figure out a way to get
through which kind of created the
resilience that that that allowed them
to get to the top how much of this do
you think
is internal biological neurochemical
systems and how much of this do you
think is
sociocultural self sense of self
identity more kind of relational stuff
yeah like anything it's a mix of both
and we can we can see that right so on a
acute level for instance we can look at
some of the biological hormonal drivers
that happen with choking right so for
instance we have a stress
response do you have more cortisol or do
you have more testosterone and
adrenaline we can manipulate that a
little bit based on like how we frame
the competition you know our confidence
going into it how we're seeing it but
there's also Al like underlying biology
that you know depending on this Gene
will affect your stress reactivity right
so some people are born essentially like
hyperresponders to stress and go more
cortisol and some people aren't and like
that helps them perform Under Pressure
but I do think that on the flip side the
social cultural aspect I think is more
important now than ever
because what we know about this choking
is
that people don't choke in
practice they choke when they're on
stage and research psychology research
tells us that part of that is because
the public expectation and perception
like is one of our biggest uh threat
like
responders
triggers and nowadays if you think about
it even for the youngest developing
we're almost all on stage at some point
that stage could be social media
Instagram or Tik Tok or what have you
but that didn't exist you know 30 years
ago you weren't practicing your craft or
promoting your craft to everybody else
you're just practicing on the field or
track or in the you know Auditorium by
yourself without too many people judging
so I think in a way we have this biology
that is kind of loaded to help or hinder
us but we've got this social cultural
kind of global world when we were meant
to be local that has just like pulled
the trigger and said like screw it
you're all gonna deal with this pressure
to an enormous degree and have to figure
it out explain dig deep for me on how
pressure impacts performance you know
we're talking about choking here which I
Define choking let's let's get into the
weeds neurobiology of pressure
performance all of that stuff yeah
absolutely so uh pressure is just this
it's it's how we react to stress
so we can interpret that in multiple
different ways but when we look at
stress it's not good or bad it's just
our brain making a prediction for how do
we handle the challenge before us and
I've talked about cortisol and
testosterone and adrenaline and the best
way to think about it is this we have a
bunch of levers we can pull but from a
hormonal standpoint from a nervous
system standpoint um and from like a
psychological standpoint and which lever
we pull depends on our brain kind of
saying like huh what's going to have
help us survive this
situation so that's why if we look at
stress or pressure a little bit helps us
perform well right we don't run our
fastest in practice we have to do it in
a
competition why because that pressure
increases our what we call physiological
arousal which says Hey body prime your
muscles to perform give me a little
nervous energy or adrenaline to get my
mind sharp and to essentially uh enhance
the signal to noise ratio so we can see
what we have to do clear and the
feedback coming in that helps us perform
clear but what happens if we go too far
or we pull the levers that our brain
goes like hey standing up on that stage
is is going to be like a life or death
event like if you mess up your career is
over if that's the case your brain's
just going to go like good we'll make
sure you don't get up there and that's
what all that anxiety or that fear or
that
rumination that you know I don't want to
be here comes from so the bottom line is
like stress isn't good or bad it's just
meant to prepare but the degree of it so
how much we feel and then the direction
of it meaning is it directed towards you
know seeing the thing as a challenge
that I can take on and over over come or
is it directed towards this is a threat
and I need to avoid or protect and
protect could mean physically but more
so it means like you know protect my ego
my sense of self from being embarrassed
or damaged how do we what determines the
direction that that goes in so a number
of things again some of it is like our
biology and genetics but a large part of
it is again come back to that brain is
predictive what evidence is it using to
predict so if we're taking on a you know
some sort of task or Pursuit it's
essentially
um are we prepared for the demands that
we're going to
face so if I sign up for marathon and
I've put in all the training and I've
got a coach and I've followed my
training program and I've done the work
my my body rightfully says on the
starting line
a marathon's going to kind of suck no
matter what but we can see that you've
prepared therefore we're g to go a
little bit more challenge instead of
threat If instead off of a lark or I I
think you know what I'm a runner I got
this and I don't train and I show up
your body is smarter than you you might
try and fake it until you make it but
it's not going to work your biology is
going to go yeah yeah you're not
prepared like think threat we're going
to try and convince you to drop out of
this race by feeling overwhelming
anxiety so large a large part of what
way we go depends on you know are we
prepared for the the demands of the task
so that means accurate appraisal of you
yourself what you're capable of and what
you've done and then accurate appraisal
of the task itself like what is this
going to challenge and then the last
part that plays a big role is
essentially is the juice worth the
squeeze
meaning like what are the risks and
rewards here the rewards you know could
be intrinsic could be extrinsic but like
what benefit do I get from this and then
what's the
risk if if it is literally I fail at
this task and it's my job we go to
threat mode if it's I I lose this game
and yeah that sucks but I'm not a
professional athlete or my life or
career isn't dependent on this
I'll be more likely to go to challenge
mode because like the threat is low and
the reward is probably higher what was
that study that they did with rugby
players where they
manipulated people that spoke to them
before the event before a match
something like that yeah so there's been
a lot of fascinating work on Rugby um in
this where they look at all this stuff
and a couple of different studies but
one of my favorite is this is that they
took rugby players and they essentially
um sat them down for a game and had them
either prepare or look at what they did
wrong the last game with uh a friend or
a coach or a
stranger okay and when they sat down and
looked at what they did wrong so that
they could improve you know going into
this game when they did it with a
stranger qutis all goes through the roof
testosterone
plummets when they did it with a friend
or you know coach of who's supportive
testosterone goes up cortisol goes down
but most interestingly to me is this is
if that stranger was a big dude so not
skinny distance Runner Steve but you
know
linebacker cortisol goes up through the
freaking roof even more than right okay
even more than if it was a skinny
stranger why because like a big stranger
is way more intimidating so our brain
reads the room in environment
and says like this dude is big I don't
know who he is we're watching me suck
right now brain default to threat
mode and then presumably looking at your
successes before is that better than
looking at your successes with a coach
or with a friend is that even better
than looking at your failures yeah
absolutely so we have these sensitive
windows so these sensitive periods
before and after games or matches or
that we we care about a performance of
some kind yeah performance of some and
essentially what our brain is going on
this Mission looking for like evidence
are we prepared or should I hit the
eject
button and right before a game you're
super sensitive where it's like anything
that it picks up is going to be highly
valued so if we look at the things that
we did well or the successes or the our
plays the last game where you know we
performed at a high level then what
happens is it puts us in that challenge
mode because our brain goes okay yeah we
are prepared for this we've had success
before like release the testosterone and
adrenaline take it on so we have to be
very careful and this is why actuality
um gosh several years ago I I spoke with
the NBA team and uh you know we we
talked about all this stuff and it came
down to one of their biggest problems
was this is at halftime their players
were going into the locker room and the
first thing they did was get on their
phone and scroll through social media
right and they're on social media what
do you think is on X you know about
soand so player it's like you're trash
and they they'd come out and they'd be
flat you know out of halftime and you're
like well of course you know they're
priming their minds with you suck like
you're doing horrible so we have to be
really freaking careful especially in
that performance Zone of what we're
feeding our brains so this is a a very
permeable
window what probably an hour maybe
before to an hour after something like
that um is there anything else I really
want to get into you know how people can
prime themselves more effectively how we
can interject how we can what we can do
in these moments before and during a
performance um but is there anything
else to say on the sort of neurobiology
of of of what's going on yeah I mean
there's always stuff it's fascinating I
I I think the the biggest thing that I I
take away is or the other thing that is
really important here is um our our
mindset impacts things too so our what
we're thinking can impact where our
biology goes and I know that sounds a
little woooo but it's it's true and one
of the ways that they've they've shown
this is how we read the feedback coming
in so what I mean by this is we all know
we feel like anxious at some point
before performance but whether we label
that and interpret it as this is my body
getting my me prepared or this is my
body like freaking out will shift like a
the interpretation but B will also have
an impact on the like Downstream
hormonal consequences on which way we go
so the way I like to think about all
this stuff is it's all kind of
interconnected it's again your think of
your brain as saying like I have all
this information in the world
and I have all these levers I can pull
and which way I go I'm going to get go
based on our experience so what I know
from the past that has worked but also
all the information coming in so you as
the athlete or the performer can
influence that so how you're looking at
you know or remembering what worked in
the past a sets the stage your
expectations set the stage and then B
the information sources is you're taking
in this is why you know this is why
athletes use hype songs sometimes or
like whatever have you because that
shifts that information Source from
being like you know I I'm I'm anxious to
like let's get pumped let's go and in
certain situations like that shifts our
biology to be ready to perform better
the only
recent uh analogous situation that I've
had is I was doing some live shows I've
done um like solo live shows it's two
hours of me on stage in front of
audiences from we started at 40 people
and then we moved up to three and a half
thousand so I did I really ran the full
gamut where you can see the whites of
their eyes and you basically can see
nobody and
um one of the things that I needed to do
as part of preparation is I need to get
my tongue warmed up I need to be
thinking about the material I need to I
I in terms of the uh physiology of the
mouth I need to actually be warm and um
a couple of times I tried a series of
vocal warm-ups give to me by my speech
coach and then one of the nights I think
it was one of the London shows I just
had a dressing room filled with people
until 5 minutes before I was going to go
on stage and we were just talking
shooting the [ __ ] coming up with ideas
oh what you think's going to happen with
Trump and blah blah blah and um I was
like [ __ ] like I forgot to warm up I
went out and everything was the most
Lucid it had been because I achieved the
outcome that I wanted that was my hype
song that was the equivalent of my hype
song and uh I've got some friends in
bands and they can do precisely the same
thing they can have sort of a
very like isolated hyper autistic broken
down vocal warm-up thing or they can
just put a playlist on of songs they
love and sing to it as they get dressed
and um yeah I I think that equivalent is
true on the framing thing or I guess the
story that you tell yourself this is
such a funny story but I think it's
funny I I was on an assault bike about
three months ago and um I'd finished
finished this workout doing a Norwegian
4x4 thing and heart rate's coming back
down it's at sort of 150 145 or
something now peeking at whatever 160
170 so I'm coming back down and then
like bam it's as if someone put a piece
of burnt toast directly under my nose
and like I I remember that from school
it's like burnt toast you're having a
stroke and I felt really dizzy I had
this ringing in my ears and obviously
very very panicky so I got off the bike
and I sat down and it this smell of it
was the strongest smell of toast I've
ever had directly I was like I'm dying
this is it this is how I go on the floor
of on it gym in Austin Texas this is how
I'm going to be a [ __ ] vegetable for
the rest of my life or whatever and uh
anyway it passed I went in to get CT
scan I went in to get like a brain
angiogram with contrast all of this
stuff and uh there was nothing it wasn't
a a transient es schemi attack it wasn't
a stroke it wasn't anything uh it seems
like it was maybe a migraine with aura
and the aura for some people is visual
for some people it's all Factory for
some people it's sound whatever uh but
it was really really scary and I have
this thing in the back of my mind I'm
like well maybe it was maybe it was a
stroke and they've missed it maybe it
was a TIA and they've missed it or
whatever so I'm mean I'm in a car I mean
the back of a London Cab in
November one day before the live show a
couple of days before the live show last
year in the back of a cab and like bam I
just smell popcorn the strongest smell
of popcorn immediately my heart rate
goes through the roof like holy [ __ ]
it's happening again I knew I knew that
it wasn't some weird migraine thing
brought on by whatever me training like
I know that I'm broken like this is the
beginning of the end for me this is how
I die I die in the back of a London taxi
cab smelling popcorn and then I hear
this sound and it's the [ __ ] taxi
driver rustling his hand in a bag of
popcorn hidden between him and the door
and is that popcorn he says yeah sorry
do you want would you like some like no
and immediately my heart rate comes
straight back down all of the panic I
had I found it hilarious I'm like
giggling to myself in the back thinking
I thought that was dying this bloke just
wanted to have some butter kissed or
whatever it is and um yeah the story
that you tell yourself highly
determinant of uh what's going on
physiologically uh first off I'm glad
everything's okay but yeah me too you
know second off that's that illustrates
perfectly how our brain works and
there's so many crazy studies that show
this or experiences we've all had
similar things to like that one of my
favorites is there it was years ago some
psychologists did a study on um on on
drinking essentially like a a milkshake
right and they just switched they just
had different labels like one said you
know ice cream milk shake and the other
said like Nutrition Shake right they
were the same freaking
drinks but the one labeled like
milkshake when they when they drank it
like their little hormone typ forget
exactly I think it was Gin the satiety
hormone shifted differently than when it
was the you know labeled as the healthy
shake and again same calories same
everything just the label affected
affected our literal biological reaction
and I think too often we we kind of just
like shrug this off but it's how it's of
course it's how our brain works it's
just like this little thing in our head
that has to use that external sensory
information or internal feedback to
decide well how am I supposed to make
sense of this so if everything in the
world is sending and telling you like
there's that smell again you're having a
heart attack it's over this is it of
course your brain has G to be like Sound
the Alarm like make him feel all the
anxiety in the world shoot his heart
rate through the roof we don't really
experience the world like we don't
experience it directly what we
experience is our own nervous system
telling us what that world means and uh
yeah it's fascinating you mentioned as
well before I'm opening my uh coat to
find that I've got no nickers on
underneath uh biologically or or uh
medically today in any case I did a uh
full genome test uh a little while ago
awesome so fascinating and then I
actually fed it into chat GPT and I'd
already had a consultation with the with
the doctors and stuff like that and it
was really interesting a lot of it's to
do with psychological disposition how
you clear dopamine adrenaline cortisol
all of this stuff now and I've been
having conversations with chat GPT
learning about the building blocks of
myself and um yeah it turns out that I
clear CAU is all very slowly very sort
of dopamine epinephrine norepinephrine
dominant um so the classic overthinking
overachiever uh very driven to do stuff
and terrified he's not going to make it
work and uh yeah I you know as you were
saying there there's certain people I I
asked Chad GPT what would be an awesome
job for me to have and what would be a
terrible job for me to have and uh for
the terrible job would be some like um a
sniper or a a a Frontline infantryman
because just the ability to get yourself
up to that level of arousal and then
bring yourself back down you it's just
it's not there for you and um I I
completely see what you mean that we
have certain people are built for
certain things and we often find our way
there in any you don't know why but you
just tend to enjoy slightly slower music
you don't know why but you always tend
to sort of jiggle your foot when you're
sat and you're happy and you're chilling
out in an evening time but somebody else
is is sat completely static whatever it
might be our nervous systems and our
bodies seem to just be able to arrive at
the place that is most efficient and
kind of normal for us and um yes
sometimes we try to force Square pegs
into round holes go hey man you if you
want to be cool as a cucumber when
you've got to take a a three-point shot
on the you know as the buzz is counting
down your body do you're kind of not
built for that tell you what you are
built for though x y and Zed and uh yeah
it's ruthless when you kind of get that
I don't know like like we could call it
the Capaldi effect you know somebody who
wants a thing and their nervous system
really is not built for the thing that
they want to achieve even if that Talent
is yeah I I think this is the it's often
we see Talent as like physical gifts
right you look at me and you're like oh
of course you're not going to be a
worldclass weightlifter right and if I
tried to I could train really hard and
get better at it but I'm not my jeans
aren't aren't built that way right and I
think the classic 5 foot five person
trying to be in the NBA yeah exactly
like we have to understand that and and
to a degree our psychology you know
these underlying things as you said
dopamine adrenaline all that stuff it is
we have different sensitivities now I
I'm not trying to be super deterministic
here because there's room to wedge and
grow within this and what I would say is
working with Elite athletes is I've seen
or Elite performers I've seen a lot of
people who I'm like oh you probably are
like the stressed out you know
overthinker are we going to get you to
perform in the clutch they're never
going to be I don't know Michael Jordan
but what they can do is get better at
that skill if you acknowledge like hey
here's your Tendencies and I can't just
tell you hey try to be like Michael
Jordan no we got to accept some of this
we got to accept it you're gonna be more
nervous you're gon to be more like hyp
sensitive to this stress this is just
who you are but let's develop some
coping strategies or some like different
uh tools tools that allow you to at
least you know be okay on on game day
when it's ready to go okay dig in we
need to interject everyone screaming
saying this is me I get nervous before
the presentation for work I keep choking
when I'm playing soft local league
softball or whatever it might be uh
because there's a hot girl that plays on
our team and I'm terrified that she's
going to think I'm a wimp um what are
the most evident space strategies of how
we can reframe this stuff take us
through yeah so there's a ton of
different directions and what I'll say
is that um the in the research tends to
bear this out and practice is that
there's nothing that works for everybody
basically you got to find what works for
you so the best method is trial and
error on seeing what clicks we can
attack this from a number of different
ways I think the simplest ones are when
you're in that moment what I call is
like you've got to figure out how to
like disrupt and realign kind of where
your nervous system is going and there's
tricks we can use for instance if you
just feel that overwhelming anxiety and
stress one of the simplest tricks to use
is literally dunk your head or Splash
your head with cold
water why because we have this thing
called the diving reflex which whenever
we get splashed or our face goes into
cold water heart rate tends to drop
nervous system shifts from sympathetic
to parasympathetic sympathetic and we
relax so simple easy tool to do that
other things that tend to work and what
res Arch tells us is how we focus can
shift this stress response in both
directions so for instance if you
feeling overwhelmed and and nervous what
research tells us is if we can go broad
focused meaning think of like looking at
the Horizon rather than you know focused
on a spot on the wall what that does is
it tends to shift us into um a lower
stress load it shifts our body saying
okay we're not narrowed we're not
stressed alternatively and this is going
to sound contradictory but I think it
gets at the Nuance of what this stuff um
entails and how it works if you are
standing uh you know about to take a
penalty kick in football or soccer
right one of the best things you can do
is narrow as much as you can on where
you're going to
shoot because that will send the message
that like yes this is important we can't
deny it I'm going to block out the rest
of the voice and everything that's going
on and just focus on this thing and what
research tells us is is that that longer
slightly longer gaze will allow us to
perform at a higher level so the the
gist I'm getting at here is and there's
a lot is that what we're trying to do is
figure out where our nervous system lies
and then say okay how can we nudge or
manipulate it so it's a a place where we
can be productive and most of that
relies on either turning down the volume
so that we don't feel super
overwhelmingly stressed or
alternatively giving it a focus point or
something to do this is where routines
come into play and why they work because
if you have that routine it's it's
you're giving your brain something to
focus on and say okay forget all this
overwhelming nonsense over here I'm you
know put on my shoes this way etc etc um
but it's those two directions that tend
to go or tend to help the best okay dig
into some more practices in those for me
yeah absolutely so I think um so let's
look at when we talk about routines so
the important the important Point here
is and you kind of touched on this
earlier is we want the routine to
gradually build us to where we're ready
to perform at the task at hand
so what does that mean gradually build
us physiologically and psychologically
physiologically what it means is getting
us our body whatever you're doing ready
to perform warmed up all that stuff
psychologically that routine is supposed
to build towards giving you the
confidence to do the task at hand I'll
give you a quick quick there's a study
and then um some stuff that came out of
a a performance coach uh who works in
the NFL who I'm good friends with who
told me this he said
when we when our routine includes
practicing something that we're good
at we tend to get that bump in
testosterone when we practice something
that we're not quite good at that we
have a little doubt on we tend to get
more cortisol so the example that that
I'll use from research is coming from uh
women's field hockey Olympic level if
the forwards practice shooting goals
they got the bump in testosterone if
they practice defending they got the
bump in cortisol why because if you're a
forward you're used to trying to score
so apply that to your own life when
you're looking at how am I preparing you
know for the task at H am I
reinforcing with my routine the things
that I'm I'm good at and I'm comfortable
at maybe practicing the SE session
sections of the speech or you know the
drums that I've got down or are you
going over and over again like oh no
this is where I'm going to screw up I
better asist that will shift your
psychology the time to work on the stuff
you're not good at was hours and days
okay you just got to go with it and aw
and the last thing I'll say and this
kind of ties into routines and it ties
back to what you said about being around
friends the biggest cheat you have is to
be around
others because the research is very
clear we we evolved to share the load so
there's this psychological theory called
social Baseline Theory which essentially
says that you know we Outsource part of
our emotional
regulation so if it's us alone we can't
Outsource that regulation where we have
the entire burden and if you think back
when we're I don't know thousands of
years ago on the Savannah it makes sense
because if you were alone when you were
out hunting or gathering you were
screwed
right if you're with your tribemates and
a lion pops up or a tiger or what have
you you at least have some sort of shot
so we evolved to Outsource things and
what some fascinating research has shown
is that where um you know our emotional
state will go where those around us go
so in sport if a Coach is losing his
mind on the
sideline research tells us that players
will feel more anxiety and pressure if
he's calm cool and collected and looks
confident even if he maybe isn't but
looks confident on Seline players feel
more confident and have more positive
emotions around them and the last thing
I'll say on this this part which I is
the most fascinating part to me is a
group of researchers several groups took
individuals and they stuck them at the
bottom of a steep hill and they said
essentially how steep do you think this
hill is and do you want to run up
it when they're alone they would say
this hill is you know 20° hell no that
sucks when they were with a friend they
would judge the hill to be 7 degrees you
know shallower and you're like yeah it's
fine this this same research has been
replicated in lifting weights or lifting
heavy boxes when you're with others you
judge the box to be to you guess that it
weighs less right and what researchers
say is that that the sense of belonging
or connection helps make the difficult
seem more manageable because we know
that we have someone else there that's
going to have our back if you know we
fall short I mentioned I've been hanging
around with some bands recently and I
was on tour while they were on
tour and it was so interesting cuz I you
know had tour manager and I had the
videographer and all the rest of the
stuff but they're busy they've got [ __ ]
to do and they're not on stage with me
and with the show the team and the
editors and stuff it's cool or whatever
but it's largely just me steeping in my
own Neurosis looking at notes and
thinking about what I want to ask Steve
later on today and whatever and um you
don't really share that burden the
weight uh you don't laugh at the
difficult times you don't cry at the sad
ones you don't the there's no sort of
collective FF sence or whatever going on
and then my friends that are in band
they're just living and breathing it
together they haven't showered for 36
hours uh the the the sound kit didn't
arrive until one minute before they were
about to go on stage and they didn't
even get to sound check but they they
styled it out and dude that was so sick
that was so cool that we did the thing
and um it just really made me think huh
that bands have really sort of got this
locked in from a creative perspective
because you know how many people are
Elite athletes that are listening but I
think people are kind of closer to bands
in that they maybe have some sort of Jey
presentation shared kind of outcome goal
thing that's maybe not actually super
physical it's maybe a little bit more
creative and uh yeah they've got it
they've got it dialed and I guess as
well this also kind of explains the
beauty of the clubhouse after the game
that you get to bring into land the
either successful or difficult
experience with the people that were on
the sidelines and the coaches and the
rest of the players and maybe some
family members and you get to work out
what did this all mean as opposed to
just telling self stories and allowing
your own nervous system to run away with
itself yeah I mean it it will and
there's research on this it will
fundamentally shift how we deal with
failure or setbacks or losses so if
we're with others in that like band
situation or a team after a after a game
and we're all you know eating in the
locker room and we bring our family in
if we do that we handle failures and
losses much better and again some
research shows we get that test
testosterone increase and cortisol
decline instead of if we're alone that
cortisol increase that testosterone
decline why because like we're around
others there's a whole field that it's
called social recovery that looks at an
athletic performance not the like ice
bass or the foam roller foam rolling or
the gadgets that help for recovery but
how being around other people literally
helps us physically perform it's the
secret of uh you know the San Antonio
Spurs the basketball team uh
phenomenally successful for for a long
period of time it's why their coach Greg
papovich like would Institute these
these after game team
dinners and again I talked to some other
NBA teams and they're like oh we tried
the team dinners no one showed up um I'm
like okay but the point is that
socializing with others like helps us
recover and there's hormonal reason for
this too when we socialize with others
we get a boost in the hormone oxytocin
what we know is oxytocin works against
cortisol so it like dampens down that
effect so that it doesn't run away so
instead of stewing over the loss we're
over it relatively quickly and then we
can learn and grow from it where in you
know your or I profession if we're
standing on stage we're kind of screwed
because we don't have that
well I mean you know I think there's an
integration at least I tried to make a
change with this and I'm trying to do it
more with the show as well which is to
create that sort of social cohesion you
know I'm it's kind of weird because you
don't want to mandate people it's like
hey come hang out with me so I don't
feel too nervous or whatever but that's
kind of what you're saying you're saying
hey we've all got a bunch of things to
do everybody's feeling the pressure in
this situation let's go and do it one
other interesting element I don't know
if this ports across but uh I was was
reading a book called your brain on Love
by Stan tkin neurobiology of attachment
and and relationships and in it he talks
about why it's very important uh to
resolve conflict very quickly and he
basically uses this example that when
your threat response is elevated for a
extended period of time it moves into
long-term memory and that kind of gets
taken down into the body and I have to
imagine that there's something similar
going on here which is you a bad game
and then you think about it for ages and
you never dissipate it using that social
support system and then next time that
you come along to play you've got this
predisposition to that kind of arousal
and that's what's in your head as
opposed to just being like hey man [ __ ]
happens you know [ __ ] like you were
tired or whatever this this and this you
you thought you played bad do you see me
when I did that thing um so yeah I I
imagine that that moving from Quick
resolution to long-term memory thing is
is so important it it's the same exact
thing and this is why you see you know
sometimes the reaction especially in
American football where after a Lo loss
like coaches just light into the
athletes and players what does that do
does that resolve it quickly no it makes
you feel like [ __ ] for a long time you
go home and like my coach hates me I got
to figure this out and it keeps you in
that and then it that moves it to that
long-term memory and coming back to what
we said all the way at the beginning
like the brain is predictive and when
you're standing there you know about to
start that next game if that's in your
long-term memory that is what your brain
is using to prepare so similar to you
smelling the popcorn your brain's G to
be like I've been on this field before
like I've seen that coach before I know
what's gonna happen and you just shrink
right I imagine the implications for
the well-meaning but overenthusiastic
and overly critical Sports parent here
are just like
replete you know that's that's one of my
favorite uh topics to deal with but
absolutely because it's even more I
think important because there you're not
just ingraining like long-term memory
for an adult right you're ingraining
like the patterns of how to handle
stress failure competition for
essentially a lifetime because primary
caregiver yeah from your from the person
who matters most in your life and this
is where it can go all wrong I mean so
my wife is a elementary school teacher
so we go to way too many you know
Elementary School soccer and football
and baseball games because her her kids
all ask her to show up and that's where
I'm just like holding my hand over my
mouth so I don't say anything because
there are so many instances where I'm
like oh dear God this is this is where
this is where those kids who I used to
deal with coaching college and
professional athletes this is where that
fear is developed right here in front of
me on that you know eight-year-old
soccer pitch yeah little Timmy is going
to come back in 10 years with an AK-47
and actually shoot up this entire school
I'm afraid father you've caused this
issue to happen it wasn't him it wasn't
him being radicalized by fortan it was
you it was you and how hard you pushed
him when he was eight years old playing
soccer yeah I I dude uh I've seen it
I've seen it a number of times and it's
strange right because you think well I'm
passionate I want my child to do well or
I want my team to do well or I want my
whatever and it's one of those
situations where if you're in a position
of leadership Authority uh if you're a
coach of some kind if you're a caregiver
you need to put your own nervous system
to one side it's like it doesn't matter
about how you feel right now what are we
here to do we're here to facilitate the
performance of that person that's in
front of you and if you're stressed you
can deal with it afterward or you can
deal with it behind the scenes the
person that needs to go out there and
perform you need to get out of the way
and help them and that
permeable membrane period that you have
an hour before an hour after something
like that if you're in the car I mean
the classic backseat of the car
conversation you're driving home and
what do you they they know that they
failed or they know that things didn't
go well what are you going to do drive
it
home that that's spoton and this is the
make or break part for you sport in fact
there's some research that shows that
something like in the US 70% of kids who
try Sports quit by the age of 13 and if
you look at why one of the main
contributors is fear of failure from an
important adult meaning a coach or a
parent has like instilled this fear of
failure so much that some 12-year-old
says like you know what I used to enjoy
playing softball but screw it I don't
want to deal with that feeling and then
you've You've Lost That kid not only
from something that is important maybe
to them that they enjoyed but I also
think in today's world you've lost them
from like some sort of physical activity
that could have set them up for like
this is normal to do in life talk to me
about the role that failure plays in
shaping our true
identity I mean it's how we internalize
things so our identity is shaped through
um
kind of a a a phase of
exploration this is why when we're young
like our identity kind of bounces around
like when you're Elementary School
sometime you go home from school and you
say hey I'm a firefighter today I want
to be a policemen right you're in a
heavy exploration
phase as we age we move a little bit
more from exploration to commitment why
because we need some sort of secure
sense of self but what happens is that
that sticking ourselves in the arena
where we're exposing ourselves to see
exposing whether we're good enough or
not right and we have to face some sort
of challenge or potentially failure
those are those Keystone moments that
allow us to kind of like shape the rest
of our identity on whether we're going
to be like
resilient or to degree fragile so
failure comes in here and it essentially
says how are you going to internalize
this story are you going to internalize
the story as I'm Steve who you know can
bounce back from these things can take
on challenges who yes cares about the
wins or losses but like also cares about
you know the team and the experience I
have and the exploration of am I getting
better at this thing and the dedication
to it or am I going to internalize this
story as not that I failed at this thing
but I am a
failure and whenever we internalize it
as I am a failure and I need to it
pushes us to protect our sense of self
and we go into like what I'd call
avoidant instead of resilient
mode what are some ways that people can
I mean you know that again we're talking
kind of about reframing but are there
any other strategies where I in fact
here's another one the fear of failur
not only dealing with failure but
dealing with the fear so haven't even
failed yet uh but you've got this very
visceral concern that it might happen
what are some ways that people can step
in before and can uh be better at
reframing after yeah so I think before
you have to look at where that's coming
from because that fear is coming from
someplace and often it's someone e
external to you so I'll I'll use some
examples from my own coaching world is
I've worked with athletes who are adults
who are college age High performers who
would be lights out when we traveled and
their parents weren't there but at a
home competition would just choke
because their parents weren't were there
and what you realized is tying back to
that youth sports thing is they had this
fear of failure coming up because they
wanted to impress their mom or dad so
much because their mom or dad
essentially validated them through their
athletic performance so in that case
what do you have to do you have to say
okay how do we detach this a little bit
how do we create a little bit of space
okay and actually the research whether
it's from parent or not where it comes
from matters the other part is again how
do we create space there there's
research that shows
that while caring deeply about a Pursuit
is important to get you driven if you
care so deeply that it becomes
essentially a uni dimensional self
meaning I am a writer and that is all I
am we're going to experience fear or
failure at a much higher rate and choke
at a higher rate it's like investing
your entire stock portfolio into one
company big up you so what do you have
to do in stocks you diversify it's the
same when it comes to your sense of self
and failure so again research tells us
is if you have what psychologists call
self-c complexity meaning you recognize
and realize that you know maybe you're a
dad you're a husband you're a runner
you're a writer you're a creative you
have all these different facets and all
will vary in their importance but all
are a part of you then if you fail at
one you're going to be more resilient
and back bounce back quicker this is why
there's research that shows that um
athletes with
Hobbies tend to be more resilient Under
Pressure than athletes who don't have
hobbies it's why if you look at there's
a long study on Nobel prizewinning
scientists that found that Nobel prize
winning scientists were more likely to
have a serious hobby or Leisure activity
than those who were aong or two below
who never reached that top wow and and
part of it is because it makes you more
resilient because like again it's not
the end of the world it hurts a lot but
it's not the end of the world so it
brings your it brings your level of
focus down into that goldilock zone the
amount of pressure that you've put on
yourself yeah fascinating man I mean God
how counterintuitive in many ways as
well and this is where um I have I'm
increasingly sort of becoming
disenchanted with the hard work fixes
all ills approach that just working
harder bro a lot of the time results in
you making your performance worse and
creating these odd psychological scars
or or perspectives of how you see the
thing that you do and what you actually
need to do is to smoke some weed and
play Nintendo switch that would that
would be highly rejuvenative for you or
you need to take up some sort of a hobby
you need to diversify that selfworth um
I love Tim Ferris said something similar
he said that um he needed that the
moment where he started to feel better
about him himself is when he realized he
wasn't just a podcaster or an author he
was lots of these other things too that
came along for the ride and even more
than that how much of it gives you a
perspective on the world that even if
it's not just this is where I take my
source of identity from it reminds you
that there's other things out there even
if they're not your sources of identity
so it reminds you that ahuh look at the
look at the huge range of different
lives that people lead and I mine's kind
of good I told you I just got back from
Jamaica and Kingson Jamaica isn't
exactly the most salubrious of
surroundings there's a fair bit of
poverty there and some crime and I
wasn't going to use the ATMs in downtown
for fear of whatever and you looking
around and thinking wow look at all of
the different routes that people's lives
go down how varied things could be and I
kind of like my life that's that's
pretty good whereas if you're just
permanently stuck in Instagram real
comparison de genen mode you don't get
that that same kind of perspective you
only get it moving in One Direction it
it stress tends to narrow us and when
it's perspective do it zooms us back out
and we need both right we need to be
able to go narrow and say like hard work
I'm going to work hard of course hard
work matters but if we only narrow and
we go narrow and narrow identity shrinks
um hard work is the answer to everything
like the thing that made us good is
going to be our our enemy and I'll I'll
validate what you said on essentially
you know playing Nintendo switch I don't
know about smoking weed for athletes I
can't tell them to they might get banned
but you know um what we see there is
that with about I would say 90% of the
lead athletes that I've worked
with I've had to get them to go in the
other direction they're already good at
being obsessive yeah what you have to do
is get them to let go and however you
can get them not let go fully but
they're never going to be able to let go
fully because they're like performers
who are Strivers but if you get them to
let go just to touch that's where it
comes through and actually in the book I
tell the story of of Tony Hawk who his
friend um and fellow skateboarder told
him when he was stuck he said risk not
winning which essentially meant like hey
dude let go of the achievements and
trying to do the thing and just get back
to
skating and that's when he did his
famous 900 trick because like often the
thing that we're good at like traps us
and narrows us and we got to go in the
other direction to you know break
through what does it look like to move
from a mindset of protection to one of
exploration I mean essentially what it
is is it's being open to novelty it's
being open to failure it's being open to
shifting and seeing your perspective
it's kind of the way I would explain it
is it's it's kind of going back in
having almost like recess for adults
because if you look at
exploration exploration is the heart of
play right so I have two toddlers girls
and if you look at how they learn they
essentially are just exploring the world
and dabbling with different things and
jumping off stuff that they shouldn't
jump off but getting hurt and not that
bad and what that does is it allows them
to figure out how the world works and
where the paths are that they can go
explore more and I think as adults what
happens is our identity cements we get
known for one thing we're really good at
one thing so we feel you know
comfortable in that that situation but
when we feel comfortable in it we
default towards protection and avoidance
and what we need to do in our life is
have things that give us back a little
of that sense of play so as a writer
that mean might mean
you know don't just research things for
your next book or your next article go
read interesting things maybe that means
fiction right yeah what do you what do
you want to read what do you want to
write about right it it it's that not
what does social media tell me I should
do at and then I think other things are
are perspective shifters so there's a
large body of research that tells us
that getting out in nature right shifts
us into exploration mode right it tells
us doing interesting things so there's
some research on on dating that shows
that dates that are what we call or what
psychologists call more self-expansion
ourself to you know be open to getting
to know this person sitting across from
us so the answer for exporation to me is
like do perspective changing things and
do real things in the real world that
make you feel alive yeah what's the role
of values and goals and and and sort of
the the clarity around that stuff is
that important yeah to a degree it is
like goals serve two purposes they're
motivators
and then they tell us what to focus on
or what's important um what research
tells us there was a big meta analysis
that came out actually not too long ago
that showed us that process goals work
pretty well and that outcome goals
really aren't tied to Performance which
is kind of
counterintuitive but the reason there is
because often those outcome goals are
motivating for simple things that we can
easily achieve but once it becomes
difficult those outcome goals is
essentially become like glaring uh signs
that tell you that like you haven't
achieved what you want yet so instead oh
wow yeah you've posited an ideal and
then you compare yourself to that ideal
and inevitably you find yourself lacking
right it's it's you've set this huge
standard and of course when you're
looking up at it it stops being
inspirational or aspirational and it
starts telling you that like you're not
good enough and you may never be good
enough so instead using process goals
which are essentially like what are the
steps that I need to take to give me a
shot those tend those tend to work well
and if we look at values values are
important um but what's really
interesting to to me is that a lot of
the research tells us that that our
values tend to go where our environment
goes or our our groups or belonging
ghosts so the most important thing is
yeah know what you value but the most
important thing is probably surround
yourself with people who value similar
things whether that's like hard work or
connection or drive or you know fairness
whatever it is that matters to you your
values are going to go where they where
that group tends to
go there's a a a beautiful summary of a
philosophy article I was reading
recently that said goals are intentions
not attachments they provide Direction
not a destination uh and I thought that
was just such a
wonderful reframe you know the the
process over outcome thing has been
popularized ever since James Clear sold
a billion bucks but um it's something
that we regularly need to kind of even
with myself you know there's so much
dopamine available when you think about
a big goal that you're working toward
and it's all excitable as opposed to one
step toward the goal is nothing it's
smaller than nothing um so I guess one
other element that is kind of
interesting that's much more normal is
perfectionism and self-sabotage in just
normal daily life the way that we go
about things the story We Tell kind of
the the micro insults that we we bestow
on ourselves that I imagine do sort of
damage our selfworth and our confidence
and maybe they bleed out into the big
things um but how can people overcome
that self sabotage and that
perfectionism in in normal daily life
yeah so one of it is I I think the big
part on this is uh defining success in
defining your comparison
point so what is success to mean to you
because perfectionism at at its heart is
like this idea that like in order to
feel you know valid I have to achieve X
Y and Z and do it in X Y and Z way right
it's that perfectionism peace and what
research tends to tell us is is that the
higher the level of
perfectionism the higher likelihood of
self-sabotage and choking at sport um as
well so what we need to do is get really
clear on okay like let's shift the bar
right shift the comparison piece on like
what matters how am I defining success
what does success look for me in this
endeavor and then like what is my
comparison piece or what am I how am I
measuring that along the way and
essentially the way I like to look at it
is move from Perfection to some sort of
Mastery or some research in sport calls
it like shifting from Perfection to uh
Excellence because Excellence is still
very good but it comes without that
negative uh inclination of like
everything has to work out perfectly to
uh to get
there so is that just a mental reframing
is that just the story you tell yourself
or there other sort of interventions
yeah so a lot of the perfectionism is is
in is a reframing but the other part of
it is is what I'd call um you know
interventions that put you in a place
where you do something wrong or not up
to your perfectionist is perfectionist
standards and have to sit with that so
it's almost like dealing with anxiety
and realizing that it's going to be okay
I mean this is at the heart of treating
things like OCD
where you know after you have a you know
intrusive thought what do you do you
have to do some sort of tick uh to suit
that thought at the heart of
perfectionism although it's different
there's a lot of similarities which is
like if I don't get do this exactly the
way that I want I have this intrusive
anxiety that pushes me to go back and do
the thing so to deal with it we have to
do the same thing that we do with OCD
which is essentially in very small
lights be
imperfect stare at that thing that is
imperfect and sit with it until that
anxiety dissipates and you
realize it's it's gon to be okay like I
need to leave it I'm still here nobody
died the world still hasn't thrown me
out yeah fascinating Steve you're you're
awesome man I your depth of insight into
psychology is is sick I'm so glad that
you're doing your work and and
continuing to get it out to everyone
where do you want to send people they're
going to want to check out everything
that you're doing yeah so you can check
out the book win the inside game
wherever books are sold Amazon Barnes &
noville all that stuff and then I'm on
social media X Instagram YouTube all at
Steve Magnus where I just talk about you
know the mental and physical side of
performance all day because that's what
I like to nerd out about dude you're
great you're you're really really
fantastic so let's run this back soon uh
I appreciate you good luck with the the
rest of every and good luck managing two
small nightmare girls that are
presumably running rings around you that
is my life right now I'm just trying to
survive no thriving going on but I
appreciate you Chris godp speed so see
you next time do you think that your
algorithm on YouTube is a bit of a God
is able to know things about you that
you don't know about yourself well the
YouTube gods have selected this episode
specifically for you bespoke so go and
go and check it out