Saharsh Agarwal : The Impact of Global AI Overviews on Publisher Traffic User Experience
Toulouse School of Economics (Ecole d'économie de Toulouse - TSE)
Saharsh Agarwal conducted a comprehensive field experiment in collaboration with Ana Sen from Carnegie Mellon to evaluate the impact of Google AI Overviews on publisher traffic and user experience, utilizing a custom Chrome extension developed by Kiara Andre. The study randomized over 1,000 US-based …