Design in Focus: NYC World Cup, Arsh Raziuddin in dialogue with 2026 NYC World Cup Czar Maya Handa
Cooper Hewitt
The dialogue between creative director Arsh Raziuddin and Maya Handa, New York City's inaugural World Cup Zar, explores how the city crafted a unique branding identity for the 2026 tournament that stands apart from standard FIFA assets. This distinct visual language draws directly from iconic local …