Video summary
The video discusses significant and detrimental changes YouTube has implemented regarding its Shorts monetization policies, specifically effective February 1st, 2027. The platform now requires creators to maintain a threshold of ten million qualified views over the last ninety days to earn revenue from the Shorts creator pool. This new requirement effectively excludes medium-sized and small creators who previously relied on this program for guaranteed income, leaving them with no payment despite their content still generating ad impressions that benefit YouTube directly. The speaker argues that while large creators will continue to thrive, smaller channels are being pushed out of a reliable revenue stream without any real compensation or alternative support beyond vague promises of "incentives" like shopping benefits, which do not equate to direct monetary earnings for the creator.
Beyond the strict view count requirements, the transcript highlights a concerning rise in automated AI-generated content flooding the Shorts feed, leading YouTube to crack down on monetization across the board. The speaker notes that legitimate creators are facing bans and takedowns alongside these low-effort AI channels, suggesting that the platform's algorithms may be conflating genuine human-made videos with mass-produced junk. This environment has fostered a culture of "gaslighting," where some influencers falsely claim the changes are beneficial or offer dubious advice on how to bypass new rules for quick profits. The speaker expresses deep frustration with this lack of integrity, feeling that these tactics manipulate creators into accepting unfavorable terms while simultaneously eroding trust in YouTube's management and their commitment to fair treatment.
The financial impact of these policy shifts is described as a loss of guaranteed income, which the creator views as essential for sustaining a content business regardless of fluctuating sponsorship deals or brand opportunities on other platforms like Instagram Reels and TikTok. Unlike those social media sites where high view counts only open doors to potential sponsorships without guaranteeing payment, YouTube Shorts previously offered a direct payout that provided financial stability even during slower periods. With this safety net removed, the speaker admits their motivation has significantly decreased because they are no longer compensated for the vertical format content they once produced daily in large volumes. Consequently, many creators are forced to pivot back toward long-form videos or abandon short-form production entirely, as relying solely on brand deals and exposure is an uncertain grind that does not replace the certainty of ad revenue sharing.
Ultimately, the video concludes with a sense of exhaustion regarding the constant need for content creators to adapt their strategies every time platforms change their rules without warning or adequate compensation. The speaker compares this situation to other streaming services like Twitch lowering partnership requirements only to make everyone an affiliate anyway, suggesting that YouTube is following a similar trajectory toward consolidating revenue among top-tier giants while leaving smaller players behind. Despite the potential for leveraging Instagram metrics for brand deals, the creator feels that years of investment in Shorts have been wasted as the program effectively "guts" itself by removing support for those who need it most. The overarching message is one of disillusionment with a system that prioritizes data and ad revenue over supporting the diverse ecosystem of creators who build communities on these platforms.
Read the full video transcript
Good morning, good evening, good
afternoon everybody. Welcome to the
stream. Thanks so much for coming by.
Today is August 11th, 2026. It's
Tuesday. I hope you're having a good day
if not bad. Final Fantasy 14 Switch 2
version, right? Yes,
that is not right. Yesterday we did a
YAP stream where we played Final Fantasy
while yapping. Today will probably
similar, although I may switch to some
other games. Might do some Zomboid or
some uh No, I can't remember the other
game. Scrap mechanic. Too many games,
chat. Can't keep them straight in my
brain. Scrap mechanic andor that. I've
been hearing good things about the
Switch version. What was I yapping about
yesterday? Um, little bit of everything.
We were talking about the stream, the
games I'm playing, the games I'm going
to play. It's up on YouTube. No, it's
not actually. It'll be up on YouTube in
about 2 hours. I curated a summary of it
so you can check it out to see
everything we talked about. The YouTube
stuff hadn't happened yet when I
streamed. All that came about after the
fact. We'll likely be talking about
YouTube today though. And I may be
putting together a YouTube uh like a
standalone video of that. Talking about
that. I already made coffee. It is in my
person. Although I have only taken one
sip. So, we're grinding uh relics. If
you don't know what that means, that
means that we're going to be doing a
bunch of stuff and not getting the drops
we want for hours and then complain
about it. But somehow we're going to
keep repeat doing it. Yeah. Mhm. That's
right. But we're going to be grinding
these fates and there's also some
critical engagements over in an area
called the Occult Crescent. So, you're
going to be killing bosses and they drop
these special items. I think this one's
called a Demi Atma. Azerite Demi Atma.
And I'm only on phase one of the relic
grind. There's multiple phases. There's
levels to this game. Boy, these phases
are going a lot faster with humans here.
I must say I'm quite excited about that
given that I got to do about 10,000 of
these. [laughter]
I got to what? I got to do about 10,000
of these. Um, so if they got to go fast,
that's good. That's very good. I'm happy
about that. But yeah, these yapping
videos I did that I did yesterday and
kind of today, they're they're kind of
good podcast formatting things,
especially when you edit out all the all
the no sniffs and the and the h and the
huh and all that stuff and you just get
voice commentary. It's like a podcast.
You can open it in a tab and be one of
them n there podcast type things where I
talk about absolutely everything under
the sun. Under the sun. The sun comes up
and the sun goes down. Work away.
Work away.
Just going to aggro everybody I can.
That's how we do here. Work away.
>> [laughter]
>> But yeah, let's talk about we're going
to talk about this YouTube thing today.
As I y those you don't know, YouTube
changed their policies um for
requirements for partnership. So
apparently you have to get more you have
to do more watch hours and basically all
the metrics that you have to do to get
partner or get monetized I should say
monetized partnership it has gone up.
So, if you're just starting out or
you're trying to get your channel
partnering on YouTube, it's harder now
than it was before, right? So, that's
the first part. The second part is that
they're changing monetization of shorts.
What do that mean? That means that you
will no longer receive money for your
shorts if you are under 10 million views
per 90 days. That's right, 10 million.
And that's the part that that got me in
a ruffle yesterday. That's the part that
got me in a ruffle because I have spent
way This is a personal thing. This has
got nothing to do with other people. I
have spent way too much time changing
how I do everything on my streams and my
YouTube to accommodate shorts. I have
flipped my my setup upside down for that
nonsense. Right? No longer were we going
for like the one to two minute YouTube
videos that I used to do that were
funny. Nah, we were going for the
vertical shorts because that was the
future, right? And they said, "Oh, well,
yeah, you can still get paid, but you
got to be a big creator." Cuz let's be
honest, if you're getting 10 million
views for 90 days, you are not a small
creator. You are huge. So, medium and
small creators basically got the boot.
Uh, but they still make money off your
videos. Your ads still play. Yeah. Well,
I don't know if ads even play on shorts.
So, I've been on YouTube Premium for I
don't know how long, but they do.
YouTube still I I mean, you're asking me
if YouTube makes money off my videos. If
they don't, then why are they doing it?
I mean, it comes down to that. They're
they're going to make money in one form
or another. Whether it be data, whether
it be ads, whether it be something. So,
yeah, they're they're going to make
money. If they don't, then why are they
doing it? They're not doing it for our
our benefit, that's for sure. It's a lot
of dudes over here. They're not doing it
for our benefit, you know? So, yeah,
everybody that's not huge, um, you're
not going to get paid unless you have 10
million views over 90 days. There's a
kicker. They're like, "But if you do
still want to make shorts, you'll be
rewarded through incentives, like
shopping and bonus incentives." Oh,
really? Well, count me in. You know what
that sounds like? You know, you know
what that sounds like? I will reward you
through exposure. That's that when they
said that, I was thinking, are they
going to reward me with exposure? Cuz
that that's what that is. Shopping
benefits, incentives, and bonus
incentives. That doesn't equal money,
chat. That's that's that's a straight up
lie to your face. So, I I took that as
an insult. I didn't even read that part.
I was just like, that's an insult. I've
seen that before. I know what it means.
You're going to want to get 10 million
views if you want to get paid. Um, I
wonder if there was a massive influx of
joint shorts recently. They had to crack
down. Yes, there was. And there is.
People are creating faceless AI channels
and they're regurgitating content at an
alarming rate and they're automating it.
So, if one gets taken down, two more
takes its place. Hell hydra. So, it's
bad. It's really bad. It's a lot of junk
AI channels that are taking over shorts
have taken over shorts. Also, they're
taking down legitimate channels. The AI
channels are are doing takedowns for the
actual people that made the content. And
in some cases, they're succeeding.
They're they're getting them banned.
It's pretty bad. I don't know if this is
YouTube's motivation behind doing this.
I can I can probably guess that it's
partially that, but as a creator, I
don't care. I mean, that's I mean, as as
a consumer, I would care cuz on paper
that would make your lives better, but
as a as a content creator, all I see is
you were paying me before and now you
ain't paying me nothing for the same
thing. And that sucks. I don't care how
you look at it. As a creator, it sucks.
So, that's that's what's going on with
that. And what you're seeing is a lot of
you you're seeing a lot of people's true
colors come out on online, specifically
on YouTube and on Twitter, even like on
Instagram and and and Tik Tok. You're
seeing people's true colors come out cuz
what they're doing is they're trying to
griff this system and they're
gaslighting you saying, "Oh, why are you
getting upset? This is good. If you
really want to make it in this new
system, do this. Here are 10 five ways
to bypass YouTube's new requirements.
Want to get partnered in 5 minutes? Try
these steps. You see all these people
doing this stuff as a response to what's
happening and they're using it as a
means to make money. And to me, that
lacks a little bit of integrity. That's
that's just dirty. That's that's really
dirty." And I even seen a couple people
saying when it first came out that this
is a L from YouTube. And now I'm seeing
them saying the opposite. That this is
good. This is actually good. This is a
good thing. Why are you guys mad? This
is a good thing. You were making money
before, you're not making money now.
This is good. And if you're not making
money, you're doing it wrong. Here's how
to do it right. Subscribe to my channel
and like. It's really scummy what
they're doing, you know? So, I see right
through it. I've been doing this long
enough to where I know what people are
doing. They're grifting. They're making
you feel bad when you should. They make
you feel bad for feeling bad when you
should feel bad. You should be a little
bit perturbed by that cuz what YouTube
is doing is not cool. Do they have every
right to do it? Yeah. Are they breaking
the laws? No. Did they lose my trust?
Yes.
I don't trust them anymore. YouTube I I
was trusting I was at the point where I
was trusting YouTube more than I was
trusting uh Twitch. Cuz Twitch made a
lot of promises too. This was for this,
this was for that. And I didn't trust
Twitch. Twitch lost my trust years ago.
But I was still I still had a little bit
of trust for YouTube, right? I think
they lost a lot of it yesterday. I just
if they say something, I need proof. I
need I need I need six months of data to
back it up, please. Cuz you're probably
lying. So yeah, the the thing that that
doesn't bother me. I don't the the
higher requirements for partner. I know
why they're doing that. It still sucks
for people trying to get partner though.
It still sucks. The same thing Twitch is
kind of doing. Twitch lowered the
requirements, but they kind of what
Twitch did was a roundabout way of just
making everybody an affiliate. They
lowered the requirements for partner,
but basically you are an affiliate,
which kind of, you know, kind of weird.
So, what am I going to do going forward?
I don't know. I don't know. I'm still
trying to decide like I can tell you I'm
going tell you what though. I'm not
motivated to make another short. That
killed my motivation because I was
making shorts. I was making multiple
shorts every single day. Y'all don't
understand how much this crap changed my
workflow. I was always making shorts.
Always. Sometimes 10 at a time from one
stream. I was pumping out so many
shorts. It was crazy. And it took time.
Right now, I'm not motivated to do it.
Even though I wasn't really making a
whole lot from it, it was better than
nothing. Right? Because it was existing
content I had already made. I was
repackaging it and I was getting paid
for it, which is a good idea, right? I
wasn't putting a lot of effort into
making the content. Most of the effort
was editing the content and formatting
it. But when you're doing like 10 a day,
it takes a while, you know, takes a
little bit. But I don't know. I actually
don't know what I'm gonna do. Like
because I'm getting a lot of exposure on
Instagram reels. A lot of exposure. But
I'm not getting paid. But the good thing
about that is that if you do get a lot
of exposure on Instagram, that can be
transformed and turned into brand deals.
But that's not that's not automatic.
That just says, "Hey, I got the numbers.
Maybe I can get in the door and get a
call with this this vendor, you know,
but that's not guaranteed." So that's
the motivation behind to keep doing it
because you're putting yourself in
position to get brand deals just like
making just like streaming, just like
making regular videos. Your your
statistics and stats can open up
sponsorships and stuff, but that's a
grind in itself. And it's not
guaranteed. What was there before
YouTube did this was guaranteed money
from your shorts, which is very, very
good thing in content creation. You want
guaranteed money. You really do. because
there's a lot of ungaranteed like
question mark stuff. You don't know how
much you're going to make every week is
it's just like it's a lot of
questionable stuff, right? So, whenever
you have something that is like
guaranteed money from a video, if I make
a video, I know I'm going to make at
least a penny. Whereas I can make 10,000
reels and I might get one sponsor.
Might. So, it's a big difference. All
right. I still haven't got to drop. This
is a scam. It's a big difference, you
know. So, that's what they took away.
They took away guaranteed income. When
you're a content creator, guaranteed
income is very, very valuable. I don't
care if it's a dollar, $5, $10. That
stuff's very, very valuable. And they
took that away. So, that's why I'm I'm
perturbed about it. And I also um over
time, I feel like I've wasted time. I
can't help but feel that way cuz I put
years into this, a lot a lot of time,
and I invested a lot into shorts
thinking that it would turn around and
it didn't. It actually tanked and
they're they're they're getting rid of
it. So, now they're going down the path.
Tik Tok went down where they basically
remove everybody from monetization
except special people, select few aka
medium, I mean large creators and
higher, large to gargantuan creators and
higher are going to get the money. Those
are the people that are going to get
paid now and their rates are going to go
up. Meaning that they're going to get
higher paychecks because all of us dead
waiters at the bottom are no longer
getting paid and we're supposed to be
happy about that. Yeah, I'm happy. Yeah.
Woo. Wow. I have the opportunity to
possibly get those higher rates that you
guys already get. Woo! Wow. And that's
how they stay at the top. You know, it's
that old mantra, the rich get richer.
That's pretty much what's happening. The
big boys are happier and we should be
happy, too. The engagement from
Instagram could still be useful, but
yeah, no money makes it hard to keep
going. Yeah, I'm definitely motivated to
keep posting to Instagram cuz um I
there's some UGC providers out there
that will uh give you opportunities
based on your Instagram numbers, right?
So, it opens doors. Right now, that's
the biggest play for shorts. has always
has been the play, but prior to
yesterday, you could still you can make
money off of that and you can get
opportunities to make even more. Now
that that YouTube short algorithm, I
mean um YouTube short uh monetization is
gone, which sucks. I'm probably still
going to make vertical format stuff.
Whether I post it to YouTube or not is
what I'm what I'm what's like up in the
air. I might not even bother posting to
YouTube. There's no point. Cuz the UGC
people I've seen, they don't really care
about YouTube as much as they care about
Instagram. They care about Instagram and
Tik Tok. They don't usually list YouTube
as part of their uh criteria. If you
want a UGC deal, then they see you got
like 150,000 views on a video that you
did on Power World. My Mercy Ring Power
World video got 150,000 views in like
less than a week. They see stuff like
that and they go, "Yeah, maybe we can
give this guy a UGC deal to sell this
product or to do a do a read for us and
we'll give him this amount of money with
bonus incentives." But YouTube, no,
they're not even looking at YouTube.
Instagram, Tik Tok, that's what they're
looking at. At least again, these are
UGC providers I have seen. I'm not
saying they don't exist, but uh but it
it really it was grinding my gears just
reading some people on online basically
trying to gaslight us. The best word I
can think of is gaslight. And they were
just like, "This is not a bad thing.
What are you talking about? Why are you
complaining? There's nothing wrong with
this. And I'm just like, buddy, come on.
I know why you're doing this. Hey, we
got to drop.
[cheering]
So, that puts us at three.
I guess I better help him kill this. So,
I think I can leave this area now. Go to
the other one. Yeah. So, if you curious,
this is what I wrote yesterday on
Twitter regarding the YouTube thing.
This is what I wrote. I said, first, let
me read what the YouTube message was.
says, "Starting February 1st, 2027, to
earn ads and premium revenue each month
from the Shorts creator pool, creators
must or creators will need to maintain
10 million qualified Shorts views." oops
over the last 90 days. If your channel
already meets this threshold, you're
unlikely to see changes to your shorts
earnings. Channels below this threshold
remain in the YouTube partner program
and continue earning on long form format
with shorts revenue sharing
automatically resuming once they cross
10 million qualified shorts views again.
So this is what I wrote. I said time to
pivot again because as a content creator
we're constantly shifting focus,
adjusting with the market, all that kind
of good stuff. We call it pivoting. I
call it pivoting. I don't know what
everybody else calls it. You basically
are pivoting your foot and you turn a
different direction. So, I said, "Time
to pivot again. This is exhausting. I
spent way too many hours positioning my
content around shorts, reals, and Tik
Tok. And now they yanked away my only
source of income from it." Now, that's
an important sentence because all of
these three, the only reliable income I
got was from shorts. Everything else
didn't pay anything. These were
opportunity plays. You get views on Tik
Tok and Reels, it opens opportunities
everywhere everywhere else. Shorts was
the only one that paid us for your
views. Reals and Tik Tok do not do that,
right? So I said, "Now they've yanked
away my only source of income from it."
It being my content around shorts and
reals and Tik Tok. It was a very It was
very little income, but I expected it to
grow over time, and that's genuine. I
did expect it to grow. The more I did
it, the more I expected it to grow, and
and I had some some peaks and valleys,
but overall, I think the trend was going
up, right? Well, not anymore. I'm
already focusing on long form content,
right? You guys know that. I already
talked about it. But that's just one
thing on top of the shorts plan I had.
So, I had multifaceted things going on,
multiple hands, multiple arms, and all
this kind of good stuff. It truly sucks
that I wasted all those all that time,
which is years. And now they've
essentially gutted the program from four
small and medium creators. Gutted.
There's only so much diversification one
can do in this space. And options are
quickly drying up daily. Opportunities
and options are going away. It's like
people are exiting this this market at a
at an alarming pace. Right now, I said
20. This was a frustration sentence. I
said, "20 years of this nonsense and
I've just about had it because we're
we're constantly adjusting and tweaking
and tuning and changing focus all the
time and now I got to do it again." So,
I'm just tired of it. I say, "Who's
next? Twitch?" I Twitch is about Maybe
Twitch is about to do something, too. I
don't know. I don't know. Maybe maybe
they're about to do something weird. I
don't know. And I do realize some people
just aren't going to care. But you know
I'm basically speaking from the
perspective of [snorts]
content creator.