Your Tooth Gem and Teeth Whitening Business in 2026 and 2027

Duration: 16:13 2955 transcript words EN summary

Video summary

The video outlines an opportunity to launch a profitable beauty business focused on teeth whitening and tooth gems, services that are presented as accessible ways for individuals to enhance their own appearance or help others achieve better dental aesthetics. The speaker emphasizes that while anyone can technically start such a venture by purchasing supplies from retailers like Amazon, true success requires proper training, guidance, and adherence to specific rules and regulations. Drawing on over two decades of experience in the field, the presenter argues that operating as a professional business owner necessitates formal education to handle potential audits, ensure infection control, and avoid costly fines or shutdowns. The core message is that while the barrier to entry seems low, the foundation for a sustainable and reputable business must be built on legitimate training rather than just watching online tutorials. A significant portion of the discussion revolves around the practical aspects of running this side hustle, including client acquisition, pricing strategies, and operational logistics. The speaker highlights the importance of social media marketing, noting that since clients will not walk past a physical storefront to see these services, digital advertising is essential for finding customers during peak seasons like holidays or prom season. Pricing is addressed with specific examples, such as charging $250 per hour for whitening sessions and around $75 per tooth gem, while advising entrepreneurs to avoid underpricing their services to maintain value and quality. The business model is flexible, allowing operators to work from home if local laws permit or to offer mobile services by traveling to clients' homes for special occasions like weddings, thereby providing convenience without requiring expensive equipment setups. Legal compliance and professional standards are identified as critical components that distinguish a legitimate business from an informal hobby. The transcript explains that working inside the mouth elevates the activity to a dental-related profession, which legally requires completing a certified course before marketing oneself as a technician. The speaker warns against hiring unqualified instructors or taking courses that lack proper curriculum, as this could lead to severe consequences during an audit if cross-contamination protocols or hygiene standards are not met. By enrolling in comprehensive training, business owners gain access to essential knowledge on infection control, payment processing, and professional communication, such as how to answer the phone, ensuring they are fully prepared for regulatory scrutiny and capable of providing safe, high-quality services to their clients. Ultimately, the video concludes by encouraging viewers to pursue this career path with diligence and a focus on long-term success rather than quick fixes. The presenter offers extensive training resources that include pre-recorded modules, live classes, and lifetime access to updates, along with wholesale discounts on supplies like peroxide and gems once certification is achieved. The goal is to empower individuals to build a proud, enjoyable business that provides excellent income potential without the need for a traditional full-time job. By combining proper education, strategic marketing, and strict adherence to health regulations, aspiring entrepreneurs can transform their passion for beauty into a thriving enterprise that offers both financial freedom and personal satisfaction.

Read the full video transcript

[music] >> Let's talk about starting your own teeth whitening business and your own tooth gem business as well. So, you could do one or the other or you could do both. I have both because they're that easy to add those services to your business. You are essentially starting a beauty business, okay? And who doesn't like to make themselves more beautiful? Who doesn't want to take care of themselves? And teeth whitening and tooth gems is such an easy way to do that for not a very high cost. And I like to do a video around this time of year every year to teach you how to start your own tooth gem or teeth whitening business, how to get started, the types of tools and supplies that you need, and to really show you how easy it is. But, you do need support. You do need guidance to do it properly. There are rules and regulations that you do need to follow. It's not as simple as just watching a bunch of YouTube videos and then having your own business overnight. There is more than that, especially if you want to succeed. Anybody can start their own their own business, but only a certain amount of people actually become successful doing that. And I've had my own business since I was 19 years old, and I'm now 40 years old, and I'm still successful, and I teach everybody else how to be successful, too. So, I do have my own teeth whitening training course and tooth gem training course as well. But, this is not what this video is about, but I will link those courses down below in case you are curious to check them out. And if you need more help than what I'm going to give you in this video. So, at the time of this video, it is almost September, and I find that's when people start thinking about Christmas. I know it sounds funny, but people are slowly starting to think about that time of year, the end of the year, and New Year's resolutions. And that means making ourselves better, doing something better. You're probably looking back at the year that you just had or you're going to in the next few months and say, "What do I want to change? What do I want to do better?" And making more money is usually on everybody's list. Even if you don't write that down as a New Year's resolution, nobody says they don't want to make more money. But you don't want to put in more hours at your full-time job to make more. You maybe want to do a side hustle, do something on the side, and then eventually have this be your full-time income so you can leave the job where you currently are. Having your own business is an amazing thing. I couldn't personally go back to working for anybody else. And what I'm going to show you in these next few videos, so definitely stay tuned where I'm going to be uploading over the next couple weeks or so, over the next couple months actually, I should say, because our live classes start again in September. I'm going to be showing you all the equipment and supplies, how to get set up, how to do everything. So again, stay tuned. But this video is going to be the start of all of that, because if you don't have the proper foundation, you can't have a successful business. So number one is, have you ever thought about having your teeth whitening or tooth gem business? If not, that's okay. But guess what? You can do it. If you enjoy being with people, if you enjoy helping people, and if you enjoy, I mean, teeth, then you're going to be fine. You are in the beauty business, okay? If you can't imagine working in the mouth a little bit, if you can't imagine teeth, then maybe this business isn't for you. But also keep in mind, you're not going to see clients who have dirty teeth or really horrible teeth. That is more for dental professionals, right? And you're not a dental professional. You are going to be in the beauty business. People that typically want their teeth whitened and or a tooth gem, they have nice teeth to begin with. So, if you're thinking, "I don't want to look at dirty teeth." I've had people say that to me, those aren't going to be your types of clients. I'm a dental hygienist by trade. Those are my types of clients and I don't mind at all because that's my job. I clean their teeth. You don't have to worry about that, right? So, you need to like being around people and you also have to have good organization because eventually you are going to be booking appointments, you are going to be confirming appointments, you are going to be out there trying to get new clients and social media really helps with that, of course. That is one nice thing about social media these days. There's a lot of bad things, in my opinion, about social media and cell phones, but one of the good things is it's so much easier now to find clients. You can market and advertise when it's, you know, wedding season, when it's prom season, for Christmas gifts, Valentine's Day gifts, um teeth whitening, right? Tooth gems. Who doesn't want something like that? Tooth gems is something that not a lot of people have heard of. It can be permanent or it can be temporary. So, why not have a tooth gem for a special occasion? People get nose rings, people get tattoos, they get their nails done. Why not get a tooth gem? It really is that easy to apply. So, you're going to be marketing, advertising. So, organization is key because eventually, and this is what I teach people inside my courses, is I teach you how to use a program called Canva. C A N V A. It is absolutely free where you can plan and create your own social media posts to make them look professional on Facebook, Instagram, TikTok, whatever you want to do. And if you take it a step further and make your own videos. You can edit those videos in Canva as well or use something like CapCut. It's totally up to you, but very, very easy to do. The more you advertise, the greater chance you're going to get more clients and it really is that simple. It is. Social media is amazing because it's not like you're going to have a storefront or maybe you are, depending on where you live, you can do that. But, people aren't going to walk by and see, teeth whitening, tooth gems. You are going to have to market on social media. What I do is I go into clients' homes. So, I tell them I do it a step better. I come to you. You don't have to go anywhere on your wedding day, you know, prom day, your special occasion. You don't have to go anywhere. I come to you for no extra charge for teeth whitening, tooth gems, or both. What do I charge? I charge $250 for a 1-hour teeth whitening session. If they only want a half an hour, it's going to be half that. For tooth gems, it does depend on a couple different things. It depends on if they're getting teeth whitening as well. If they do, I give them a discount. But, typically, a tooth gem is is is around $75 a tooth gem and it takes me around 20 minutes to place a tooth gem. So, how easy is that? Pretty awesome, right? Now, if somebody has no has no problem getting their nails done for, you know, $40, $50, $60 plus for 30-minute appointment, a tooth gem appointment, teeth whitening, trust me, people won't look at the price if that is something you want. I do talk about pricing and services in my course as well because what you don't want to do is charge less than anybody else in your area. You don't want to charge more, but you don't want to charge less and that's because you don't want to undervalue your service. Personally, if I see somebody charging half what somebody else is, I think, "Well, what's wrong with them? Are they charging half because they're not very good?" I'd rather pay more and get better service and better quality. So, you do have to be careful with that. But you could offer, you know, grand opening promotions or you know, a Christmas promotion or whoever books my first week of opening gets another teeth whitening session free or something like that. Or book a teeth whitening um session and get a tooth gem as well if that's something you're interested in. So, there's many different options you can have without lessening your value and lessening your services. Now, how would you feel about making $250 an hour? That's pretty good, right? I don't know many people who make $250 per hour. But then you might be wondering, "Well, what's the profit margin?" It's amazing. Trust me. Like as an example, when I reorder my teeth whitening supplies, I'm going to order a teeth whitening syringe and that's the peroxide that I use for my patients' teeth. For 10 patients, I pay about $35. That's it, you guys. That's pretty amazing. Now, you also have to think about masks, gloves, things like like that. But trust me, they're not expensive. For a box of 50 masks, it could be $6. For a box of 50 gloves, it could be $4 or maybe $7 depending on if there's a sale or not. But that's pretty good, right? You're not going to use a full box of gloves for one client. So, it's an amazing service. You make great money. It's not hard to do. You do have to learn to do it. It's not something, as I mentioned before, you can watch a YouTube video and then try to do it on your own. Unfortunately, that's not the case. So, that's what I'm going to talk about now is the rules and regulations and the legalities of it. So, anytime you're working inside the mouth, that's considered your you're doing some dental profession when you're not a dental professional working inside the mouth. Okay, so you do need to take a course. If you're ever audited and they ask you where you took your course from and you say you didn't take one for either teeth whitening or tooth gems, you have a big problem. You're allowed to buy peroxides from Amazon or Crest White Strips and do your neighbor's teeth. That's completely fine. But as soon as you have a business and you market yourself as a professional, as either a teeth whitening technician or a tooth gem technician, that sets you up as another level because you are now a business. Um, there's another talk about that for another day, too. But you need to now think about are you going to be a sole proprietor business owner or a incorporated business owner? As soon as you have your own business, there's many things you you have to do. It's very easy, but there's a lot of things to do such as having your own bank account, a checking and savings account, having your own business credit card, but I'll talk about more about that another day in another video. So, back to what I was talking about before. As soon as you have a business, you have to be careful. You have to always be prepared for if you get audited. Auditing is a good thing, right? It protects the public. You wouldn't want to go to a teeth whitening technician who didn't take a course and didn't know what they were doing and they were cross-contaminating with masks, gloves. They wore the same mask for 3 days. That's that's going to make somebody sick. It's not hygienic. It's not healthy. So, this is why you need to take a course. And what I tell my students and how I market my courses is I'm a dental professional. I'm teaching you the best of the best and what you need to need to know, what you need to do as well in the case you are audited. Taking a course by me as a dental professional, you're already at the top of the list of okay, they took an amazing course. She's a dental professional. We're not worried now. We just have to mark off a couple things to make sure that everything looks good, but fantastic, right? If you take a course by your neighbor who doesn't know what they're doing, then there are certain things you need for auditing that they're not going to have and you can get shut down plus pay a fine. So, you have to be careful. I teach my students the best. I teach them infection control, disinfection, how not to cross-contaminate. I teach you people skills. I teach you how to follow up, how to process payments. Everything you have to do from step one to step 100 in your business, I teach you. Even something as simple as, you know, students ask me, "Well, Andrea, how do I answer the phone? Like, what's a professional way to answer the phone?" Cuz if you've never done it for a business, you might not know. Don't worry, I teach you that, too. There's no stupid question. I teach you everything because I want you to enjoy having your own business. I want you to have a successful business, but I also want you to be prepared in case you are audited so you don't get shut down and you don't owe any fines. So, I highly recommend being careful if you do sign up for a course. If this is something you're interested in, be careful what course you sign up for. Anybody can make a fancy website. Anybody can hire somebody to make a fancy website, to make a fancy Instagram account. What I want you to do is do your due diligence. Check them out. Monitor them. How do they act on social media? Are they a real [snorts] person like me or are they only posting social media content where you never actually see their face? Are they a dental professional? Did they just open up their teeth whitening training business yesterday. You know, you have to look at all of these things. I'm not saying my course is the best because I really don't know all the courses out there, but I have taken so much time to make it perfect. I'm always here for all of my students and I teach you everything. Inside my courses, there are modules that are pre-recorded. So, if you're super excited and we're not um having our live classes yet, you can watch all the pre-recorded videos right away. I start my live classes again in September and whoever wants to join, perfect. You have access to all those live classes plus all of the class recordings. Plus all of them from the last time we had our live classes. So, you're always learning something new for both teeth whitening and tooth gems cuz I'm here to make sure that you succeed. So, does this sound fun to you? Having your own business? You want to have your own beauty business? Either even in your own home, you can set up something in your in your own home if your state or province allows that. Or do you want to go into clients' homes to go there and do it all there? You don't need a lot of equipment and supplies. It's completely manageable to pack everything up, unload it into the client's home and then go home. It's completely manageable. So, stay tuned. There's going to be some more videos throughout the month because we do have our live classes starting up again in September. I want to help you. I want you to succeed and I want you to have an amazing fun business that you're proud of. But, I'm going to leave the links for you down below for my Whitening Pro Academy, the teeth whitening training course, but also my tooth gem training course as well cuz I'm super excited. Everything's being updated right now. But, also if you signed up today, everything's pre-recorded inside the modules and you have full access to updates for life. This course doesn't expire. Both courses don't expire because I don't care about that. I'm here to make you succeed and I send full equipment and supplies to you including access to a a wholesale account once you pass the course for 75% off or I should say up to 75% off the retail fees to reorder products such as the whitening peroxides, tooth gems, all of that. Let me know if any questions you guys. Thank you so much for watching and if you want to join either my teeth weight whitening or tooth gem training course, I look forward to having you. And we get to meet each other face-to-face, not in person, but online. I make it even easier. Full training online, so you don't have to go anywhere. You can do it all in the comfort of your own home. Thank you guys for watching and I'll see you in the next one. >> [music]