You Have 2 Years—Then Everything Changes: Death Of The Content Creator | Tom Bilyeu
Watch on YouTubeVideo summary
Tom Bilyeu opens his discussion on the impending disruption of content creation by distinguishing between mere positive thinking and true empowerment, defining the latter as skill acquisition rather than magical optimism. He warns that while humans have historically survived existential threats like meteorite strikes or atomic bombs through adaptation, many will fail to cross the chasm created by Artificial Intelligence (AI). Using a demonstration called "Redneck Harry Potter," Bilyeu illustrates how AI can now generate photorealistic video content instantly without cameras or actors. He cites an anonymous message from a major AI CEO stating that creators have only two years before their current business models collapse, as the ability to build traditional moats through audience relationships and high-quality production will vanish when anyone can create indistinguishable content in real-time. The core of Bilyeu's argument centers on the concept of an "everything, everywhere, all-at-once" world where AI renders hyper-personalized content tailored specifically to individual user behaviors, effectively turning algorithms into creators themselves. This shift leads to societal fragmentation and a potential split between those who augment themselves with technology and a modern-day Amish-like group that rejects it, which historically often results in violence before reverting to the mean. To survive this transition, Bilyeu suggests looking toward community co-creation as the new moat; rather than competing on content volume, creators must build containers for player creativity similar to video game ecosystems like *Grand Theft Auto* or *Ready Player One*. He proposes that successful future communities will be living, breathing environments where members can create within defined rules and values, fostering deep connections through "You Bots"—AI avatars trained on a creator's personality—that maintain long-term relationships with audience members even when the human creator is absent. Bilyeu outlines specific strategies for creators to thrive in this new era, emphasizing that they must treat AI as a tool rather than an adversary and focus on intellectual property (IP) containers where their community can contribute meaningfully. He references Kevin Kelly's concept of "a thousand true fans," arguing that while capital may diffuse widely due to low barriers to entry for content creation, the depth of relationships will increase significantly if creators leverage AI to scale these connections. The speaker introduces his own project, *Project Kaizen*, as a prototype for this future where users can define physics and rules within virtual worlds, allowing them to opt-in or detach based on their values. He asserts that those who embrace AI will not be beaten by the technology itself but rather by competitors who utilize it effectively to achieve scale while maintaining an honorable goal of serving others. To navigate the uncertainty and avoid paralysis from having too many ideas, Bilyeu introduces his "physics of progress" framework consisting of six steps: Know your goal, Impact confidence, Ease, Generate a hypothesis, Run experiments with data, and Learn/Iterate. He explains that this loop is essential for making tangible progress in an environment where the market moves faster than ever before, noting how quickly technology adoption accelerates from electricity to the internet to ChatGPT. Ultimately, he concludes that while the next two years will be a period of existential dread and disruption, history shows humanity reverts to positive outcomes after such shocks. The opportunity lies in using AI to create intimate, joyful experiences within custom virtual worlds, allowing creators to touch more lives than ever before by inviting their audience to help build these new realities rather than simply consuming passive content.
Read the full video transcript
Good morning.
All right, there we go. You guys are
going to need that energy because we are
about to go on a very weird ride today.
I am a big believer that you should be
always trying to empower yourself. The
catch is I don't think that people
understand the difference between
empowerment and positive thinking.
And a lot of times people approach
positive thinking as if it were
empowerment. So positive thinking is
optimizing the way that you think for
something that makes you feel expansive.
Empowerment is skill acquisition.
Once you understand the difference, then
you're going to be able to face what
we're going to talk about today, which
is AI. And backstage, I don't know if
you guys have the slides, but if you
could put them up, that would be
amazing. I'm clicking like a fiend and
nothing is happening.
Give your boy some slides. There we go.
Thank you. All right, so understanding
the difference between those is going to
be incredibly important. I see people
make this mistake in entrepreneurship
all the time. They think because they're
a good person, they think because they
want good things for other people, they
think because they think positively that
positive things will happen. And the
reality is you guys are about to go
through what is going to be a hyper
disruptive change. And if you are stuck
thinking that the name of the game is
just to think in ways that make you feel
expansive, you're going to find yourself
in trouble.
All right, I recently
saw a video
called Redneck Harry Potter.
If you have not seen this video, you
need to watch this video because this
video is a glimpse into the future of
the existential dread
that every content creator
is going to feel
over the next couple of years.
Humans do not necessarily love change.
And the world is going to change very
quickly.
The good news is
that humans
throughout all of history
have always found a way to win, whether
it was a meteorite strike
that killed virtually everything else,
whether it was us dropping the atomic
bomb. We have always found ways to
re-normalize and keep moving in a
progressive pattern.
But not everybody crosses that chasm.
Now, I'm going to play this video and I
want you guys to stare nakedly into the
abyss of what is going to happen to
content creators. Now, why? This goes
back to the idea of empowerment. If you
understand that empowerment is not
magical thinking, not pretending that
this stuff isn't going to happen, it is
staring nakedly at the truth of what is
about to happen to this industry
and going,
"All right. I'm going to acquire some
skills. I'm going to get hardcore. I'm
going to push through this and I'm going
to figure out how on the other side of
this I'm better. Maybe everybody else is
a dinosaur that gets wiped out by the
meteorite that is AI, but not me."
And that's what this talk is about. But
if I cannot get you to actually engage
with the world the way that it is,
you're going to be in trouble. Now, if
any of you've been following me on
YouTube, I've been on YouTube now for
about 8 years and in the beginning all I
talked about was mindset. I wanted
people to actually understand that if
you got your mind in the right place
that you could do anything. But what
people started using it for I call
spiritual entertainment.
They would watch my video and they would
feel good. They would feel like anything
was possible. But then I would step off
camera and I'm using those ideas to
actually acquire skills and go forward
in my life.
And I would watch them just watch video
after video after video. And so what I
started doing now what we call world
affairs content, my audience was very
confused.
And the reason that I did it
is because I want to take my mindset and
aim it at the biggest problems of our
day. Not so I can scare myself, not so I
can scare you,
but so that you understand how the world
actually works.
Your brain is a predictive engine.
AI is going to break
your brain's ability to predict well.
So, you're going to have to look at the
truth of what it is so that you can
remap the world and how it's going to
work on the other side of this so that
you can navigate the world well. Are you
guys with me? Do you understand the
whole thesis I have?
All right, look at it. Understand it. AI
is
AI
is.
You're not going to stuff that genie
back in the bottle. The toothpaste is
not going back in.
And let's look
at what that toothpaste looks like. I
bring you redneck Harry Potter.
Everything you were seeing here is
created with AI. Nothing you see is
real. There were no cameras, there were
no people, there was no flag, no motor
homes, nothing. This is all AI guessing
at what the next frame should be.
It will do this in real time.
The time that it takes to generate these
things is dropping rapidly.
Now, you guys live in a world where you
stand in front of a camera,
you have a persona, you have a
relationship with your audience, you
have to edit your videos,
and all of a sudden, this is already
being made right now today. This is a
part I want you guys to understand. This
is what we can do today. This is the
worst that AI is ever going to be. This
is terrible AI. This is embarrassing.
Who could imagine something so horrible?
Because in a year from now,
it will be indistinguishable from real
life.
In 2 years from now, you'll be able to
do this anywhere, any any time,
anything. And that's why
I got
the following
WhatsApp message. Now, I've blocked his
name out, but this is from one of the
most important CEOs in the field of AI.
Now, anybody paying attention to my
channel is going to be able to figure
out who this is real fast cuz the
episode's about to come out, but he
pinged me and he said, "Hey,
we should call we should title the
podcast episode you only have 2 years."
Who's you?
He is quite literally talking to the
people in this room.
Now, what does he mean you only have 2
years?
The world as you know it as a content
creator
will end in 2 years.
Now, the reason it's going to end in 2
years, and unfortunately, it's not like
I can tell you, "Hey, enjoy the next 2
years. Save as much money as you can
because it won't be a binary moment." It
is some
version of different from now until the
end of 2 years. But at the end of 2
years, there will be so many tools for
content creators that the kind of moats
that you guys have created by building
your audiences and all of that stuff,
it's all going to be disrupted because
you will be living in an everywhere,
everything, all-at-once kind of world.
Anyone will be able to make anything.
It will be photorealistic or look
exactly like your favorite cartoon or
anime or video game, whatever you want
it to look like. It will look exactly
like that. And it will be effectively
free
and effectively instantaneous
in the next 2 years.
Now,
as somebody who's investing millions of
my own dollars into building a media
company,
every day I wake up
and I'm like, huh,
what am I doing?
This isn't going to be here in 2 years.
It's going to be something totally
different. Is this really something that
I want to invest in?
Because let's start
with one of the things that I spend
money on is creating a moat. Now, if you
guys don't know what a moat is in
business, you hear this talked a lot
about as companies get bigger. They want
to build a moat. There's a guy named
Peter Thiel. He was part of what they
call the PayPal Mafia. He was a
co-founder of PayPal with Elon Musk.
And he said, "Competition is for
losers."
You want to go into a zone where you can
carve out that space and make it
impossible for anybody else to get into
that space and compete with you. He's
one of the most successful people on
planet Earth. Now, all of you guys know
this intuitively, that you don't want to
be in competition with everybody else.
You want to find the thing that only you
can do. But right now, your ability to
do the content better than somebody
else,
to create that moat by getting more
views, a better community, that goes
away.
Because the reality is anybody will be
able to have an AI that just generates
video after video after video chasing
the algorithm to see what works, and
people will come and go very quickly,
and it won't be about the people with a
community anymore. It will be all about
the piece of content. The audience will
simply want to be entertained. You can
see the cutting edge of this with
TikTok. TikTok is not about the creator,
it's about the piece of content. You
guys know that. Okay? That's the very
beginning. 2 years from now, when you've
got just an absolute avalanche of people
making content, it will no longer be
that. Understand,
this is all going to be happening in
real time, what I what I'm calling a
real-time render.
So, the content is being constructed on
the fly by a virtual brain. They are
literally structured like virtual
brains.
And it is essentially dreaming up
exactly what this content is going to
be.
It is going to create a world that is
hyper-personalized.
Every piece of content, every piece of
content that you take in
will be made
just for you.
The AI will understand how you have
spent the last 7 days engaging with
content. Now, I'm talking when do you
look to the left, when do you look to
the right, how fast did you swipe on
something, what faces do you linger on,
and it will create content right in
front of you, rendering right then based
on your behavior in that moment to be
the piece of content that you are most
likely to engage with.
That's where we get into algorithm as
content. We're going to talk more about
that, but you guys are going to have to
understand that that's going to be
become a big part of your job is for you
to customize an algorithm.
And you're going to have to deal with a
lot of spam content. A lot of spam
content. When you're in an everything,
everywhere, all-at-once world, it is
just a wall of content, and your job is
going to be to leverage your
understanding of what AI is, your
understanding of personalized
algorithms, your understanding of how to
do special things with community that
we're going to talk about in a minute
in order to create something unique for
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And now, let's get back to the show.
Now, I'm going to walk you through the
valley of death right now, but today's
talk is an optimistic talk, and I'm
going to get you to the point where, "Oh
my god, I could not be more excited
about this." But at no step of the way
do I want to fool myself about what this
really is.
All right. So, all the things we just
talked to talked about are going to lead
to the following. You're going to have
hyper-fragmentation. So, right now,
instead of having all these gigantic
accounts, you probably will have some
big accounts, but ultimately, you're
going to have way more small accounts
that service people in a really deep,
narrow way.
You're going to get isolation.
You see a lot of pushback right now with
parents saying, "I don't want my kid to
have a cell phone till they're 16. I
want my high school to make sure that
you can't even bring a phone to school."
You're seeing people start to push back
against some of the psychological
impacts of technology. Technology is
amazing. I am wildly techno-optimistic,
but we do have to be realistic about
some of the problems that it creates.
Otherwise, we're going to get
blindsided.
I think from that isolation, you are
going to get social bifurcation. I
actually wrote a comic book with a DJ
Steve Aoki called Neon Future.
And it was us trying to imagine, this is
like five or six years ago. It was us
trying to imagine, what does the world
look like when AI and things like
Neuralink come online?
And I think the honest answer
is that you're going to get a split in
society.
And you're going to get people that
augment themselves, that lean into AI,
that do all of that. And then you're
going to get like the modern-day Amish.
The old-school Amish already exist. So,
I don't think this is too crazy.
You're going to get the modern-day Amish
who believe that we should not
put technology inside of our body, that
we should not let AI be something that
takes control, even if it's better for
us, right? There's a guy named Bryan
Johnson who believes that because AI is
so close, that all of us alive today, if
we take care of our health, we can
actually get to the point where we don't
die. That's his whole thing. Don't die.
Don't die movement.
Now,
if he's right,
then maybe you do want to give yourself
over to the algorithm. Maybe you do just
want the algorithm to have your best
interests at heart, and it's reading all
of your biometric data, and it's making
decisions for you. Yay! But, I know a
lot of us probably think that sounds
super dystopian.
And we don't want to do that. And that's
where that split is going to happen.
Now, the bad news is,
history shows us when society splits
like that, you're going to get violence.
Now, hopefully it's just pockets of
violence, and it's not crazy, and it's
just some protesting.
But, we'll find out. Time will tell.
But, I think there will be violence.
But, here's the good news. These slides
are about to change color. We're going
to get to the good stuff.
Because we are going to revert to the
mean. If you can strike the Earth with a
comet that creates this idea of a
biblical flood across basically every
known civilization ever, because it
essentially killed everybody. If you can
live in a world where Genghis Khan
killed 10% of the world's population.
That is a real stat. You can actually
see the drop in uh methane in ice cores
from the time where he was killing
people cuz he's just killing everybody.
But, 2024 is awesome.
Humans revert to the mean. AI is going
to be a little scary. We're going to go
through moments where people are not
excited about that change, but people
like you, and I really hope it is you,
people that are creative, people that
understand how they're trying to help
other people, how they're trying to
touch lives, that are doing something
that they find incredibly exciting, that
you guys know it's going to revert to
the mean. People are going to find a
positive relationship with this, and AI,
yes, it is going to change everything,
but maybe for the better.
So, what are the things that we're
looking out for that are going to be
better?
Community co-creation.
Imagine a world
in which not having a moat
means that your community can contribute
more meaningfully
to what you're building.
I think about this a lot.
If you've ever watched gaming streamers
playing Grand Theft Auto,
seeing them role play,
having characters online,
you begin to realize that what Rockstar
actually built is a container.
And it's a container for player
creativity.
And all of you are going to have the
opportunity to engage with your most
engaging community members that
understand the vibe that you're trying
to bring to your community, and seeing
how they can add their own touch to what
you're doing.
And so now you start to get to take
advantage of the everything everywhere
all at once. Everybody gets an
opportunity to be creative. And if you
structure your community well enough and
people understand this is what we do.
This is the value set of our community.
We don't step outside of that.
Then they can create with reckless
abandon and create something that
becomes a moat because they will have
built something so incredible. If you
guys have ever read the book, it's very
different than the movie, if you have
read the book Ready Player One, you'll
understand what I mean.
A world created by the community that
exists inside of it.
A world full of surprises and places to
discover. It will be incredibly joyful.
And you're going If you guys Who here
just make some noise. Who here knows
what the Fermi paradox is?
All right. The rest of you, you're in
for a treat. Here it goes. The Fermi
paradox goes like this.
Hey, we're in this gigantic universe.
Even if you just say some tiny slice of
the planets are in the Goldilocks zone
that could house life. And some tiny
fraction of those actually have life.
There should still be billions of
civilizations out there.
So why haven't they come by to see us?
Now, if you guys get down with blurry
imagery and lights moving in the sky,
maybe you think they already have. But I
don't think they have. The reason I
don't think we've been visited by aliens
and the reason the Fermi paradox exists
is because I think any sufficiently
advanced society will realize that
virtual worlds are far more interesting
to explore than the actual emptiness of
space.
The amount of energy it would take, even
if this is possible,
if it's really possible to bend
space-time, the amount of energy that it
would take to do that is insane. You are
far more likely to realize with AI in
this everything everywhere all at once
world
that you can create virtual worlds that
are being co-created with your community
that give you insane amounts of places
to explore. Already right now today
Minecraft allows you to explore
something that is eight times the size
of planet Earth.
Now, imagine as we get out of the the
overly simplistic styling and we get
into something that's truly robust,
truly engaging. I think it will be
incredible.
AI is also going to allow for you at
scale.
All right, this one freaks some people
out and it gets other people excited.
What I'm about to say is guaranteed to
be true.
Buckle up.
Think about the size of your community,
whether it is 10,000 or it's 10 million.
Even at 10,000, you are not going to
know all of the people in that
community. Now, in an AI-drenched world,
you're going to create a you bot.
And there is going to be a character in
your community
that is trained on your personality,
everything you've ever said, and I know
you guys, you probably have thousands of
hours of footage of yourself talking and
answering questions and engaging with
the community. And the you bot is going
to be real convincing. Now, you bots
already exist. There's a you bot of me.
Call him the Tom bot. There's a you bot
of Tony Robbins. There are all kinds of
you bots. Some of you may already have
them.
Now, imagine when, and again, you're
maybe two years out from this,
where people cannot tell
if they're speaking to you
or the you bot.
Now people in your community
are going to have
an individual
ongoing relationship
with memory,
shared experiences,
things that they've said to you that
they've never told anybody else.
They're going to have a deep connection
to you in the way you always wanted when
you started this.
But you're not going to be a part of it.
Your AI is.
Now, is that terrifying?
Is that exciting?
But if you have millions of people in
your audience and the AI
can have long conversations. Have you
guys seen that friend
the ad for that device, friend? You wear
it around your neck. It's an AI. It's
always with you. Uh it remembers
everything you did. It knows your
calendar. It knows your biometric data.
All kinds of This exists today.
Now, imagine
that that's you.
And people have these long-term
relationships with you.
But you've never met them.
I'll leave you guys to decide whether
that's good or bad, but that is
that is
that is going to happen.
And what you guys want to be thinking
about as you listen to this talk and you
wake up tomorrow staring into the void
wondering, "Oh God, what have I gotten
myself into?"
is to think,
"How do I use this well?"
And I will offer you up the idea of
imagination as the sole limit.
Imagine living in a world
that is only limited by your
imagination. You no longer have to spend
8 hours filming something and 50 hours
editing it,
putting it out, only for it to get four
views. You come up with the idea, you
prompt, you create it, you see how
people interact with it. It will be a
much faster iteration cycle where you
now will be truly untethered.
Now, that to me is exciting and we're
going to get to how this plays out in my
own life in a minute.
A thousand true fans. If you guys don't
know Kevin Kelly and the idea of a
thousand true fans,
go check it out. It is the very thing
that sent me on the trajectory that led
me to be very successful. I heard that
idea that you only need a thousand true
fans who are really impacted by what you
do. They believe in you. You've added
value to their lives. They will rock
with you no matter what. And you only
need a thousand of them
to live a good life. You might not get
rich,
but you're going to be able to have a
meaningful life where you're interacting
with people that care about whatever it
is that you're creating. And at the end
of the day, guys, that is almost
certainly what awaits us on the other
side of AI. I think AI
wildly diffuses capital.
Probably not going to spend a lot of
time on that, though I am going to open
up for questions.
Uh but if you understand that you're
going to be able to have these
incredible relationships with people, it
may shrink the size of the audience, but
it is going to massively increase the
depth. All right, if you are a part of
generation AI,
the people that are going to be
successful, the people that survived the
meteorite strike, here are the things
that they are going to do.
They're going to look at IP,
intellectual property, as a container.
Okay? I'm creating something called
Project Kaizen. Again, I'll talk more
about this at the end, but we think of
it as a container for the players'
creativity.
You want to create the set It's almost
like a family, right? The cool thing
about a family is that you, as the
parent, get to set the rules of that
house.
And then we get to see, what does it
look like to grow up in this house? And
some houses, for sure, are better than
others. All right, community as content
creators. We talked about that. That's
going to be huge. Algorithm as content.
Here's where you guys are going to have
to embrace that a big part of your role
is going to be understanding, oh, I'm
not just going to let the TikTok
algorithm decide what works and what
doesn't work. I'm going to build,
effectively, an IP container
for my audience. And because I know this
is an everything everywhere all at once
world, I'm going to tweak an algorithm
to ensure the content being created
inside my own ecosystem is the kind of
content that we want that's delivering
the outcomes that we want. So, one of
the things I talk about with the game
that I'm building, Project Kaizen,
is if you're winning in Project Kaizen,
you should be winning in real life.
So, pulling in biometric data, seeing
how you're sleeping, optimizing for
things that matter in the real world.
These are things you're going to be able
to do with AI.
Community is ecosystem.
Understanding that this is going to be a
living breathing thing. It is not a
thing that you're going to want to
impose top-down control. I think people
that try to impose top-down control on
their communities will lose it. If you
understand that you want people
creating, you want things changing, you
want all of this to become a place that
people want to spend their time. And
again, what way are you trying to
contribute? And by the way, if you've
never heard me speak before, understand
everything I think about in my life
can be summed up in one way.
I work really hard to gain a set of
skills that matter to me
so that I can serve not only myself but
others in the pursuit of an honorable
goal.
If you are doing that, then surely you
want a positive outcome for people.
So, understanding
what are we doing inside of our
community? What are all the ways in
which we can have touch points so that
there is this incredible depth to the
experience.
All right, I don't want you guys
thinking about this as something way off
in the future. I want you to think about
this as something that you need to be
ready for today. Treat AI as a tool.
This is going to be where people panic.
But if you understand, you're not going
to be beat by AI,
you're going to be beat by a person who
uses AI.
So, right now, AI by itself is not going
to be able to get you where you want to
go. But, if you treat AI as a tool that
you're going to leverage,
now you can do something. Build a U-Bot.
Learn the technology. See what that
feels like. It will also help you
understand where the state of the art is
today.
All right, you're going to be able to
achieve scale. This is very important.
AI lets you do a lot of things from
translations and transcripts to clips
and copywriting. AI is going to help you
do more with less, which as content
creators, we all know that's important.
You also need to worry less and act
more. Now, if you're paying attention,
you should have some existential dread.
When you cannot look 3 to 5 years
forward in your business and understand
what you need to be doing, that is very
scary.
They say skate to where the puck is
going to be, not where the puck is. And
I tell people in the age of AI, that's
hard because the puck is teleporting.
So, you've got to be very careful, but
you don't want to spend all your time
worrying. You want to be taking action,
seeing what the state of the tools are,
how can you use it, how do you enrich
the lives of those in your community,
and focus relentlessly on the positive.
All of the negative stuff is going to
present itself to you. It will make
itself known. It does not matter what
you look at, it matters what you see.
I could do a whole talk just on that
sentence. It does not matter what you
look at, it matters what you see. If you
guys look at AI and you see terror and
you see
all the things that are going to change
and that makes you sad, then you're not
going to take action.
If on the other hand,
like me, you look at this and go, "Cool,
I need to know what is real. I need to
know what is actually happening because
I am going to master these tools. I am
going to be at the top of the mountain
at the end of this. I will not only
survive the change in all of this as a
creator, I'm going to thrive." Two and a
half years ago, I could see where this
was going.
So, 2 and 1/2 years ago, I started
building a video game called Project
Kaizen.
Project Kaizen is my answer to all the
things that you just saw me talk about.
Now, you guys have a choice. You can
either embrace,
and I mean this very sincerely, you can
either embrace AI,
or you can detach. Remember I said in
the beginning there's going to be a
split in society? This is that split.
Monks
realize, rightly,
that all human suffering is born of
desire.
And so, if you want to opt out of
suffering, you need only detach.
Now, I always tell people, in my back
pocket, I keep monk-like detachment.
And at any time, if my life is not
joyful in the absolute manic pursuit of
greatness,
then I will detach.
And you will have that opportunity.
There's nothing wrong with that
opportunity. If that feels right,
amazing. I know people are now starting
to sell
their brands.
Some people want to detach.
Very fair.
But if you want to go all in,
you have an absolutely incredible
opportunity before you
to build a virtual world. However that
looks for you. It doesn't have to be a
video game. But I'm going to use that
example because I've spent so much time
thinking about it.
You get to literally define the physics
of a world.
You get to invite your community to come
and exist, to actually exist inside of
that world. To have relationships with
other real people, to have relationships
with a you bot, to have relationships
with other AI, to either deepen the play
of a world that they clearly understand
I'm just popping in like I would pop
into play a video game. It's just much
deeper, much richer. The The content is
far more emotive, far more enjoyable,
but I dip in and I dip out.
Or, and this is what I think will happen
on a long enough timeline,
that people will spend a very
substantive portion of their life inside
of virtual worlds where, going back to
Ready Player One the book,
where each of you
will pick a community of somebody who's
chosen to build their virtual world. You
like the rules of the community. You
like the vibes. You like the way that it
feels. So, you decide, I'm going to go
in there. But, they're busting their
butts to give you guys tools that allow
you to create. So, even though Project
Kaizen is very early, and it's going to
take us years and years and years to
develop the full vision for the game.
Right now today, you can go in and you
can create your own maps that your
friends can come and play.
Because we understand
that this is an opportunity for us,
if we can get our ego out of the way and
not make it about us, but instead make
it about our honorable goal.
I want to bring empowerment to people
through entertainment.
Okay? That's That's my mission in life.
I want to bring empowerment to people at
scale through entertainment.
And so, by creating this container and
allowing people to come in and create,
we'll now have
thousands, tens of thousands, perhaps
millions of people coming in, playing
the game, and creating not only the big
bombastic experiences that of course
you're going to see like you would see
in a Fortnite or a Roblox, but you're
also going to get these incredibly
intimate experiences.
And that was one of the things I loved
about that book, Ready Player One.
It was these intimate experiences that
somebody created for you to simply
discover.
And so now, you guys get to lead people
into that. You get to set the rules. You
get to tweak the algorithm so that by
engaging with your world, people have a
more joyful life. People are more
connected. They're overcoming some of
the inherent temptations of AI. And if
you can do that, as a creator, you are
living in the greatest time in human
history. I wouldn't trade this moment
for anything in the world. I'm willing
to look at the hard and the scary things
so that I understand how to do this
well. If you guys understand how to do
this well, you will be able to touch
more lives than you have ever touched
ever, because we all know nobody learns
by sitting back and just absorbing your
content. You want them to take action.
You want them to do something. And AI is
that invitation. AI is the invitation to
say, "Come in and help me build this
world."
Come in and help me make a community
that interacts with people in the
deepest way possible, that goes way
beyond a Tik Tok or a YouTube. This is
literally a universe full of
exploration, full of your creativity.
That's what AI brings. And as long as
you can mentally handle that challenge,
that it is going to be different. It's
going to be scary, but of course we're
going to revert to the mean, we always
do. And in that new world is an
opportunity for creation unlike anything
you have ever seen. And I invite each
and every one of you to be a part of
that. Thank you for your time.
All right. Ladies and gentlemen,
I give my time. I have very little time,
but if you have a question, ask now.
Anybody that thinks anything
BS, you're the one I want to hear from.
It's always chat
Okay, why would people in a world where
you everything everywhere all at once,
why would people choose You Bot over
their own bot? The reality is that the
thing that humans want to do is they
want to be a part of something. We are a
social animal. And so there are going to
be some people that they don't want to
think about building this and tweaking
the algorithm and worried about what the
what's the fire in the community right
now. That's going to be for you guys.
Content creators already used to
communities. You want to build an
incredible experience that people can
come into. A lot of people are going to
pick three, four, five communities and
they sort of dip in and dip out. And so
what you want to do is create a flavor
that they can't get anywhere else. It's
the same thing that makes your video
stand out. You did something unique. If
you do something unique, you will
attract special people.
Okay, so for 10 years I've been creating
on YouTube. With this revolution,
do platforms get democratized, do you
think? Or do you think YouTube survives?
You talk about creating your own world.
As I go into AI, it's like I'm jumping
from business to business to business of
who's winning at the time. What do you
think happens with platforms with this
revolution? Yeah, platforms are always
going to be the one place you can sort
of aggregate capital. So I don't see a
world in which platforms go away, but I
do see a world in which platforms become
far more detached because they know that
they won't have the level of control
that they do currently. So platforms
like Unreal Engine, that I have a lot of
faith that that's going to be a huge
platform. But their algorithm will be a
lot less meaningful than your own.
Wow, that was awesome talk. Thank you.
>> Very exciting, but also like holy crap.
So I assume it would be a question some
of us have as we're here to learn how to
create content, build a channel, all the
ideas that we have, but what you've just
presented is like how am I going to
apply all of that and not waste time?
What do you recommend going into this
conference? How do we apply that?
>> Okay, so how do you do something and not
waste time? Guys, there's something I
call the physics of progress.
Oh god, your entire life, everything
gets better. Run the physics of
progress. It is six steps. If somebody's
recording this, I'm going to do it real
fast. Uh it's k y g i c e. Know your
goal, impact confidence ease. You're
going to exist in a loop. The loop is I
know my goal. I know where I'm trying to
get to. Then I'm going to come up with a
hypothesis on how I'm going to get
there. Then I'm going to turn that
hypothesis into a thing I do that has a
known piece of data. So I'm going to
launch this video with this new headline
format and I expect it to do 10 times
better than what it was doing before.
Run the experiment. Did you get the data
that you were expecting or not? If yes
or no, learn from that and then you
start again. If you live in the I call
it the physics of progress. There's
nothing below it. There is no other way
to make progress. Now, if you don't know
me, I've built three wildly successful
companies in three wildly divergent
areas. I built a security software
company, multi-million dollar company. I
built a nutrition and manufacturing
company, sold it for a billion dollars.
I've now built a media company. Again,
another multi-million dollar company. So
three wildly different because I'm
running the physics of progress. That's
it. So you're going to exist in that
loop. A lot of things won't work. Some
will. If you stick with the things that
will as long as you know where you're
trying to go, you're going to get there.
All right, I have a feeling they will
stab me in the face if I take any more.
You guys have been awesome. THIS IS A
BRILLIANT TIME.
>> LADIES AND GENTLEMEN, TOM BILYEU.
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