Video summary
Rob Sciglimpaglia, corporate counsel for World-Voices.org, addresses the escalating legal challenges facing voice actors in the age of artificial intelligence, emphasizing that while early AI relied on robotic samples, modern generative tools now combine voices and images into outputs indistinguishable from human performance. He illustrates these risks through a case involving actress Bev Standing, whose 2018 home recordings were discovered being used without permission on TikTok; this unauthorized cloning was resolved only after World-Voices.org secured ownership of the files and pursued copyright infringement litigation. Sciglimpaglia identifies three primary categories of AI usage: direct voice or image cloning to resurrect deceased celebrities, machine learning training that utilizes actors' performances to enhance naturalism, and generative AI that creates entirely new likenesses by scraping internet data—a practice he views as particularly concerning due to its opacity regarding source material.
The discussion highlights critical distinctions in legal protections, noting that while federal fraud laws like FTC anti-fraud statutes criminalize malicious uses such as scam calls mimicking family voices, copyright protection remains limited for works containing generative AI components under current U.S. Copyright Office policy. Sciglimpaglia advises against relying on standard website disclaimers to prevent data scraping and warns actors to scrutinize contracts carefully, specifically avoiding "career suicide clauses" that grant perpetual rights, allow unrestricted commercial use without compensation, or transfer ownership without safeguards. He points out red flags such as vague definitions of commercial usage, lack of termination options for indefinite periods, and agreements with entities based in jurisdictions where copyright enforcement is weak, while also noting ongoing lawsuits by major organizations like Getty Images against AI companies for unauthorized data utilization.
To navigate this evolving landscape, Sciglimpaglia recommends that individuals explicitly include contract clauses prohibiting voice cloning or machine learning usage of their files without written permission and negotiation for future applications. He suggests a model approach seen in collective bargaining agreements where limited AI usage is permitted for current projects with payment but requires specific consent for any future cloning, including provisions to revoke consent from the estates of deceased talent if necessary. Furthermore, he notes that while emerging counter-technologies like voice tracing are developing, they are not yet widely available, and actors should negotiate clear terms regarding residuals, storage security, file destruction timelines, and veto rights over future uses rather than accepting rates that vary wildly without defined protections.
Ultimately, Sciglimpaglia concludes that although AI can mimic human interjections like grunts and screams to improve naturalism, it cannot yet replicate the essential human connection or creativity inherent in performance, a limitation expected to remain significant for the foreseeable future until laws catch up with unchecked generative technology. He urges voice actors to be proactive by reading fine print thoroughly, staying informed on rapidly changing trends, and interpreting audition requests critically to avoid unfavorable conditions that could erode the industry's human element entirely. By understanding these nuances and securing robust contractual safeguards before signing agreements, professionals can better protect their likenesses against both current threats and future developments in artificial intelligence technology.
Read the full video transcript
good morning everybody and welcome to
this presentation from World voices on
AI and
legalities and uh I'm Dan Leonard
president of world voices joined by Dave
corvier uh president emeritus of world
voices and a founding member and our
guest Rob siglin Paglia who is also a
founding member of wovo he's been with
us since the early days our legal
council in fact he's also our corporate
counsel uh but Rob graduated K Ludy from
University of Connecticut with a
bachelor's of Arts degree M majoring in
political science he also attended and
graduated from Pace University School of
Law with a jurist doctor degree and Rob
is also author of the book voice over
legal which hit number one on the Amazon
bestseller list for entertainment law
books of which is not a big category but
there must be
one anyway uh welcome Rob I mean we
everybody's talking
about AI you know we see we see the ads
in Facebook of it's almost like human
voices or it's better than human voices
or it's all these
things is it really a threat to
everybody why don't we just start that
way and then we can get to some of the
other points that we want to get to sure
it's a threat I mean it could with the
live actors and voice actors right out
of
business maybe it would serve us to if
you could recap Bev standing's case that
was the first one that really uh got
everybody's attention would it be
pertinent to talk about how that came
about and how you resolved it sure yeah
so what happened with Bev was that she
had recorded um like back in 2018 time
frame she had got hired for a job to
just record a bunch of random lines they
told her it was for a translation job
um for Chinese translation which is red
flag right there China um and a couple
years later her daughter heard her voice
on Tik Tok as the text of speech voice
and so she contacted her mom's like hey
you're you're this is you're on Tik Tok
and she's like wait a minute I never I
never did any work for Tik Tok so she
traced it back to that job she had done
for the Chinese
translation what we did was we uh
copyrighted those files because she had
done them from her home studio and we
filed a copyright infringement case in
the southern district of New York and
you know Tik Tock didn't even know that
they had purchased the files they had
gotten them not illegally they had
gotten them from that company that that
did the the uh the the voice that the
work that that did for them and they
were nowhere to be found Lord knows
where they were they were probably
somewhere deep in China um so Tik Tok
ended up settling the case and you know
making
things kind of right but you know just
the whole way that it happened is you
know it's just a kind of a wakeup cause
you know you have to figure out where
your your files are going to end up when
you hit the send button you know where
where are they gonna go so yeah you have
to trace them that you know contract
protect yourself now kind like online
casting is not going away AI voices are
not going to go away either I know of
some U professional voice actors who are
going ahead and Licensing their voice
with a with some
online service that can clone their
voice you know where do we decide what's
right for
us I mean that's really a personal
decision so right now it's AI is still
way much in its infancy well I mean not
really because it's being been developed
it's being developed for a long time you
know it's been at least 10 or 20 years
where it's AI has gotten to this point
now what we're seeing now is we're
seeing the
the end results we're seeing the
marketing we're seeing the business
plans coming through we're seeing the
way to make money as a matter of fact
Nvidia if anyone has the videoid stock
you know how AI you know can make you
tons of money because the stock they
just just yesterday uh put out their
earnings and their earnings have gone
you know through the roof and their
stock price has gone through the roof
and you know it's gone up 600% in the
past couple years nid is one of the
companies that are at the Forefront of
AI for not not necessarily for soers but
for AI in general technology so the
technology now it's actually started to
make a push consumer wise
business-wise so this is why we're
seeing these issues come up now but
these issues I've been talking about
these issues for years I I did a
presentation about this in 2019 back in
voiceover Atlanta you know what to look
for in a contract and you know so this
it's been building up to this so now now
the results so now
voice actors just need to stay on top of
these things to figure out when they
want to jump in or if they want to jump
in to see if there's a way to make money
as a cloning the cloning the voice so
there are opportunities out there some
voice actors like I want nothing to do
with it other voice actors are embracing
it so it really and same thing with
actors it's it's the same thing with on
camera you know on camera I I've I just
talked to a filmmaker the other day
who's doing a complete AI film he's
doing it one 100% Ai No humans all voice
and faces that he's going to just
generate so and we we could talk about
the different different styles of AI
that you have to you know the different
uses for AI that people should be aware
of because there's really three big uses
you can clone someone's Voice direct or
clone someone's image direct and use
that you know so James Earl Jones Jes a
celebrity you could you know clone him
and put him right in Star Wars just like
they did or Billy Joel's new video where
or they cloned you know they took an
actor and they put Billy Joel's face on
it and you know made him young again
right so that's one use same thing with
voice you could clone your voice there's
machine learning which is another usage
and voice actors are getting paid big
bucks right now for machine learning so
all what that is is you're going to
record bunch of files and then they're
using those files to train to make AI
sound more natural they put the breath
sounds in they put the pauses in you
know all those things it's trying to
emulate human speech so that that's
voice actors can be hired to machine
learn same thing with actors they could
be hired just them to teach teach AI the
third is the most the one that's the
most disturbing to me and the one that
should be most disturbing to all and
that that's generative
AI what generative AI
is that's where the computer creates an
entire new something entire new likeness
entire new voice and what it does is it
scours all the files of the internet and
comes up with something new so for
instance I I want a picture of a a
dog right and I want AI to generate it
so what the computer does is it goes out
it scours every single picture of every
dog that they can find online and it
comes back with a a unique looking dog
so it does the same thing with voices
and it does same thing with likenesses
so that's the part that's the concern
that the community has and that we
should have because how are we gonna
know they used a little piece of our
voice our voice to come up with a new
voice so how protect you know how do you
protect yourself from that Rob right so
there's technology now that's coming up
that's come that's out there um that is
being created so you can you can trace
you can trace your voice um and you can
opt out of those machine learning and
doing those jobs so that you're you're
not you're not at least being illegally
using your voice so you know you can't
really prevent somebody from using F
files that are out there there's really
no way to prevent that unless you can
digital digitally Water Market which
that's what that's the technology that's
coming so you know with every new
technology there's counter technology
that comes out so there's a bunch of
counter technologies that are being
developed stay tuned H theid is one of
the companies that are doing it um
they're not really out yet so um you
know just keep your eyes open for it
because it's still you know and that's
what the whole lawsuit is about that the
New York Times brought against chat CPT
and the auth the um artists brought
against chat GPT they're they're trying
to say generative AI should be violated
of copyright but the courts are not
they're really not helping because
they're saying prove it prove that your
voice is part of prove that your article
is part of that that new article prove
that your voice is part of that new
voice prove that your face is part of
that new likeness so that that's the
hard Parts the proof so it's a little
beh the proof part's a little behind yet
so the technology will catch up but
right now it's a little
behind so so in the interim while this
is developing and you the software to
detect is not quite out yet is there a
way that we can protect ourselves like
with a contract or with a statement yes
with a contract well the first of all
the law is protecting us a little bit
there's a couple of things that happened
the copyright office has said that and
they this has they've been their policy
for a while they're not going to
copyright anything that there's any
generative AI in it they're not going to
copyright it so if you come up with an
AI film that's generative AI they
they're not going to copyright it so
it's they're not going to have any
protection so that's one kind of push
back you'd have to prove there's they're
coming up with standards you have to
prove that a majority of the work is
human comes out of the mind and not from
the computer so there there's guidelines
for that that they're still coming up
with and um the second thing that
happened is there that the um FTC or the
federal government just passed the anti-
fraud law saying that you know any any
AI that used to commit a scam commit a
fraud over phone lines or computer lines
it's it's criminal so and the FTC
enforces that so you know like all those
scams that you hear where you know they
they clone a voice your your kids voice
and they call you on the phone and and
you know saying give me you know I've
been in an accident I've been it sounds
like you're a kid I've been in an
accident like I'm in jail send me
$50,000 or you know there asking for a
ransom kind of thing you know those are
those are the kind of scams that fall
under that new act um deep faking so
that you know I think the the the
impetus behind the law was when there
was that the Deep fake with Joe Biden
during the Vermont campaign and that's
when that all this happened the law of
got passed I mean obviously they've been
talking about it for a while but it it
actually pushed it over the Finish Line
I think um so Rob you're saying right
now the best recourse is through the
courts I mean how much time do you have
in your day you're about the only one
that we can turn to it seems i' I've got
whole floor full of cases right here
that you know for you know one of my
cases the uh uh the company that had
uh the com so a lot of the cases work
start out from legitimate work so one
but one of the cases um the company had
paid the producer and the producer never
got the talent to sign off so the talent
found our voice on a on a a
database and then they paid to settle
the case but then they messed up and
they put it back on the database so now
there was some pornographic stuff that
was that a lot of pornographic stuff
that was done using the the cloned voice
so now they're paying again but these
are issues you know that that are
happening all the time
there's there are um some of the the the
uh pay to plays are they're not they're
promoting things like they're signing
off on contracts letting machine
learning happen and and not letting the
talent know and stuff like that so you
got to be aware like I said whereare
where the your files terms are going
read the terms of service and then you
know follow it you know make make sure
that you're asking questions you know if
if you like if you did an audition for a
machine learning for instance and then
you end up not agreeing to terms make
sure that the files get destroyed and
that are still used because some some of
the places are still still using the
files so contract talk about that new uh
replica Studios contract sag after
recently negotiated with replica Studios
this was announced at CES and and Fran
dreser called it a great example of AI
being done right so what's good and bad
about this contract so the collective
bargaining and the TV and
film agreement and replica studios are
they it's
similar
so the disturbing thing about both of
those things is that AI was not
banned like like you didn't didn't say
no AI producers can't use it so what
they did was they set up parameters so
the replica Studios
contract that's non-broadcast so that
that mirrors the parameters that are in
the broadcast film and TV collective
bargaining agreement and basically what
it says is if you do a job and you get
paid for that job if they want to clone
your voice to for that job for that
project that's okay you know they set
minimum pay that you need to get in that
circumstance um if they want to use the
files for a future job what the
contracts say is that you they have to
get something from you specifically in
writing giving permission and that they
need to uh you need to negotiate
pay so they didn't really say what the
pay it can be except that has to be
minimum for the day so you know like
scale basically what they said but you
can you can negotiate anything that you
want because they didn't really set a
you know this is the price know they
just said this is the minimum that has
to be paid um and then they also put in
there that if uh if there's a cele
deceased person or celebrity they can
use those
files that they have you know they can
get the deceased person's voice print
and make a or likeness and U make a
clone but they have to get the the
Estates or the fam's permission right
and those permissions will have to be
specifically
revoked so they give the right to revoke
them to the to the Estates or to the the
actor so in a nutshell yeah what's
missing in that what would you like to
have seen written into that
well the other things that they so
that's for the current projects for
future
projects they they can use those files
they have to pay you but as I mentioned
before what they allow is generative
AI without payment so those are the
things that that's that's the real
danger because there's no way to track
it that's the problem so generative AI
if they use your if you have to prove
your that they're using your likeness so
it have to
is on you then right or like this would
have to be close enough they have to
your voice or to your face to be able to
prove that you know that that that's not
allowed like that specifically is says
it in the contract if there is any any
resemblance of any attending questions
we we want to get to um sure one thing I
want to bring up is in our last webinar
with Janet Walton the president CEO of
um Dan helped me out here sound uh spot
sound sunspots um she said it was very
useful for her to have ai in certain
circumstances for instance her husband
got Donia and could no longer answer a
client needs and so they cloned his
voice to be able to voice spots that
they really liked his voice for and she
likes the fact that they can drop in
tags or one or two words in a spot that
that needs a change in the copy right
and and the voice actor is off you know
in the Bahamas is on vacation uh there
are some of those instances popping up
that seem to be useful for voice actors
yes there are it's a new movement I've
seen actually where the the uh producers
want that ability to add a you know fix
a couple of words add a tag um not
generate new things and that's that's
where the line has to be drawn if they
want to generate a new commercial
generate a new tag that that's where the
actor should still be paid but if if um
and that's kind of what the SAG contract
says if they want to use what you did
for to fix that
in that particular production that it's
okay but you just have you know have to
be paid for the production so as long as
you're paid they allow that usage for AI
so what what I think Studios should do
and I know that there are some that are
talking about doing this is just get
some kind of um waiver or contract
upfront that they're going to say that
if they're going to use your voice to
clone and do simple things like that
like they used to do in the past it's
really no different in than when they
you would do like five takes and they
would take part part of take one two
three you know they or they take a word
and combine it it's really no different
so they're they're doing the same kind
of thing but they're just it's easier to
to to clone the voice and come up with
the whole phrase and piece it together
so I think is if they come up with some
kind of they should come up with some
kind of waiver of contract that the
actor signs that they know right up
front that that is a possibility and
they they will know that the the files
are going to get Destro destroyed the
Clone files are going to get destroyed
after the production that they're not
going to store them anywhere um that if
they're they're not going to use it
future Productions um unless you get
paid for it so if all that's spelled out
in an agreement I think that it' be more
accepting in for voice actors because
it's the unknown factor of course that's
the scary part is you know they're using
my voice for cloning you know it could
be used for for you
know yeah it could be used for porn you
know something like that you know like
the the r fear that I was telling you
about what that happened to one of my
clients so so Dan uh how about some
questions from our attendees yeah let's
uh if anybody has a question for Rob
about AI because we're always seem to be
asking these questions and you know if
you again if you go on Facebook you're
going to get a trillion different
opinions about that uh but if you have a
question put it in the chat there's a
chat uh box at the bottom of the zoom
page we've all been on Zoom it's always
there uh and if you have a question for
Rob specifically about this particular
topic throw it in there and uh so that
would be the best way to get your
questions answered right now actually
Dan is there them coming in as panelists
they need to use the Q&A block and not
chat oh it's oh it's in the oh the Q&A
bot right that's
right carry
on so do we have questions yet yeah uh
Elizabeth asked one uh following on with
the Bev standing case strategy she was
able to copyright because she recorded
the files herself but if she had
recorded those files in a studio would
she have been without
recourse uh that a recourse that would
only have been um likeness um violation
of the use of likeness and we also put
that in his
account um but copyright is much
stronger legally than violation of the
use of your likeness because copyright
is basically a strict liability You just
prove that they use your files without
your permission and then this the
statute gives an amount of Damages that
the court can award and you don't have
to you don't have to prove that you were
damaged you just have to show that they
have used your work without permission
and then the Court decides on a sliding
scale from like $500 per violation to
the $555,000 per violation you know
where it falls so it's uh if she had
recorded in another Studio she wouldn't
have had that option it would have just
been illegal use of likeness yeah Lyn
Darlington has an interesting question
um concern about pulling audio from our
websites have we seen any examples of
that you're everybody's any audio that's
out on the internet right now on YouTube
on your website anywhere is being right
as we sit here it's being scanned
millions of times that's what generative
AI does so yes it's that's the
technology so the only way you can avoid
it is get the you know when the counter
technology comes out trace it or don't
go on the internet that those are those
are your recourses right now
so all right we've got one from Phil
katronis who asks do you think nowadays
some potential clients ask for auditions
just to do voice harvesting for AI
purposes or should we yeah should we
proceed there as we always have
absolutely I've seen cases of that the
AUD I conditions
are they give you hints you can see
little red flags in the in the specs but
their their intention is to to use it
for machine learning most of the time
they're not going to go public facing
with it because they you know then they
get snagged but if it are sued but they
they're they're Harvest they're using it
for machine learning for most of the you
know a lot of times or I mean generative
AI is could be you'll never know like
because it's just that's the computer
scanning it but they can put it up for
storage and then it will be part of
generative AI but again that there's
really you don't know about about that
so that's that just happens
um the machine learning part that's the
part you know like you could get money
you should get paid for that like so if
they're if they're doing an audition and
they're legitimate they'll say that you
know if we like these files we'll use
them for machine learning or model and I
see their companies that that do that
but there are companies that are
sneaky and for some reason I mean I'm
going to say this people may maybe may
say I'm I'm a a racist or something but
China like they come out of China for
you know if you see something out of
China those are the contracts I see are
the ones that they do sneaky stuff so I
don't I don't know I think it's just
because they don't really have the same
copyright laws that we have here or you
know you can't trace them or whatever
get away with it yeah they get away with
it yeah so it's if you see it if you see
Company from China immediately put up a
red flag immediately you have to put it
up
because it could let end up in the wrong
hands and then you're not going to be
able to find you're not gonna be able to
find them hopefully you know if they're
doing thing Contracting with a
legitimate company then it's gonna be
it's not the ideal situation but it's
easier to track them down and and if you
need to bring a lawsuit bring a lawsuit
you know if they're using like one of
the big the big companies if they're
because a lot of the big companies also
contract they all do they contract with
smaller contractors and some of them
were out of China you know like
Microsoft Apple Amazon Google they
contract with Studios all over the world
some of them are in China so sometimes
it's legit but if you could find out the
end company that that they're working
for that's that's the ideal situation
you know not just a blind this company
from China is taking my audition or my
files and I don't know what's going to
happen from
there yeah once again if you have a
question for Rob because again we've all
been asking questions about this which
is why we've brought Rob in here to talk
with us this morning there is a Q&A
bought at the bottom of the uh Zoom page
and you can ask your questions right
there because we want to hear from you
because this is for you uh so Rob it's
it's getting it's getting really really
bad out there as far as everybody
thinking that they're going to get
cloned are we seeing lots of examples of
this I mean you obviously you were
saying that uh you've been getting a lot
of stuff that your inbox is pretty full
with people asking about this how bad is
it out there especially in the voice
over world because we know they're doing
it in in in video and and various other
things and uh but what about
specifically with with voiceover what
exactly are you seeing far well I'm not
seeing blatant cloning which is a good
thing so I'm not seeing people a lot of
Deceit some auditions maybe but it's
more for you know the sneaky stuff
machine learning it's not really cloning
where they're using the voice on a on a
database but what I'm seeing a lot of is
people had had done all the jobs five
years ago where they were doing it you
know saying all these lines all of a
sudden they're on a database somewhere
or a bunch of databases I'm seeing that
I'm seeing the results now with people
coming forward hey why is my voice on
here and here and here and here well
give me the contract that you signed
when you you know you did the job then
it it says right there they're going to
do it for cloning they're going to do it
for commercial uses this that the other
thing read the fine print so I'm seeing
a lot of that and then people you know
saying can I get out of this and it's
really difficult to get out of that
there may be a reason to get out of it
but it's it's you know you gotta really
you gotta have a strategy as the or a
reason why you could break the the
contract so you said you had like four
cases right there on your desk I mean
can you speak generically about the
nature of those cases yes yes so those
cases de one of them I already told you
about with the uh the company that had
um mistakenly put the voice back up on a
database and then it was used for
pornographic stuff and a whole bunch of
other stuff um and then a couple of the
other ones deal with um some of the beta
plays that are are giving or they're
doing these auditions but then then
they're not coming to agreements but
they're just allowing the the companies
that to use the the files anyway and not
paying the talent so those are a couple
of cases that I have um I've got a
couple of cases where uh there's no
contract and then there's there's uh
some kind of cloning or some kind of
machine learning that's being used so if
there's no contract that's actually
better for the talent because then you
could do a ceas and assist because you
still own your files you still own you
know where where your work's going to be
used you own that right um or you and
you also own your likeness so if you're
not well you don't own your likeness but
you have the right to say where your
likeness is used so I don't want to
confuse anybody um so you if the your
old sign that away then you still have
that right so you could send a c inist
if you see that your files are being
used for machine learning purposes or
your voice is on a database somewhere if
there was no contract at the beginning
that's going to help so those are the
kind of things I've I've been seeing if
there's no contract it'll help if
there's no contract it will help
ironically enough yes if there's a
contract well if there's a contract and
it doesn't cover this that will help too
but if the contract most of the
contracts that I'm seeing they were they
were setting this up for right now so
they were saying we're going to use this
for artificial intelligence we're going
to clone your voice we're going to use
it for any purpose we want in perpetuity
commercial it could be a commercial you
know they spill it all out and we're
using it for Amazon or you know say
that's the kind of stuff it says in
those contracts so look for those words
I get it so I don't know why people sign
to those contracts I mean and those are
the contracts that I when I did review I
would call them career suicide contracts
like why are you gonna do this you don't
know what they're GNA use this for
they're saying they can use this for
anything in the world any time so like
right now you're getting 10 grand but
who knows what's going to happen three
four five years from now so why are you
signing that contract like
like it's without that knowled without
knowledge it's really hard to agree to
things I think a lot of us are just put
off by by the verboseness of a a legal
contract and how long and how difficult
it can be to read through them is is
there anything that we should be you
know by paragraph or by words is there
anything we should be looking for well
first of all the longer and the more
complex the the contract is have it look
by a lawyer pay a couple hundred bucks
have a lawyer looking over like that's
that's our job that that's why we went
to law school right so that should be
the first clue if you have a 14-page
contract that was sent to
you I'm telling you right now there's
going to be something in there or more
than one thing in there that I'm gonna
find that's going to be not in your
favor so just get it looked over if it's
something that's simpler couple of
pages focus on the usage focus on how if
you you know I mean I've heard I'm sure
many people heard this already in
perpetuity if you see that word you have
to break that down it's not necessarily
a bad thing but it's something that if
you can't if you don't have to agree to
it don't because first of all nothing
lives in perpetuity nothing right so why
are you going to agree to imp perpetuity
all that means is they haven't thought
about the usage that's what that means
because so you want to have them think
how are you going to use this ask that
question you know what is your intention
oh we don't know client doesn't know
well let's figure it out because let's
find out you know then you can you can
base your price on that you can you know
you can make lots of decisions based on
that but so if you in perpetuity is is
definitely a word not I'm not saying
that don't sign any contract that says
said perpetuity but just you need to do
a little more digging on it yeah let's
get to these questions Dan yeah we've
got one this is relating to that Venus
crout asks Rob do you feel that the
rates they're offering to do the
learning AI type is fair depends on
completely depends on the job so I've
seen them from a thou for $ thousand
doll I just negotiated one for 20 so it
really just depends
on on who's hiring you and what they're
using it for what you know if they're
gonna sometimes they'll say they're
going to do machine learning and account
they're going to use your files to
combine it with other voices to come up
with another voice
sometimes I'll say that in the contract
and those generally pay more than if
they're just using it for machine
learning so it's I don't see a standard
anywhere there and I it really is you
know if like a big company's hiring you
generally they're gonna pay more than if
it's just a small uh you know Fly by
Night little run couple of company pop
that pops up that's just doing this to
make a buck so and there are there are
those companies that just have popped up
to make a buck and they're not going to
be around
long yeah KO voice asks on a question we
were just talking about if you say at
the top of the audition this audio is
for audition purpose o audition purposes
only is that enough oh you just gave him
another line they could
sample no it it doesn't mean anything it
doesn't the the computer does just they
don't understand what I mean they they
kind of kind of understands because it's
AI but it doesn't matter like they're
just doing that to to to train the
computer how to speak better so it it no
that doesn't there's no legal protection
in that yeah not at all none at all okay
rifa Rothstein asks do you know anything
about the privacy laws that different
voice cloning Services abide by for
instance if the uh she wanted to create
her own AI Voice through something like
11 Labs what privacy do they do they
ensure that's a good question there are
some legitimate ones 11 Labs murf um and
they they're going to spell out what
they're going to use your voice for so
they're either going to put it up on the
database or they're going to use it for
machine learning and They al they all
have if they're legit they'll have a
paragraph in their contract that says
what how they're going to protect
they're going to use reasonable industry
standards to protect your voice from
being
hacked um you know they'll they'll use
that kind of language and they'll also
have language in there about when you
the the fair ones will say that the
contract's only valid for you know a
year or two years or whatever term you
want to pick and it'll also say what
happens at the end of that term that
they're gonna give you the voice back
they're going to destroy the files
they're going to destroy them after a
period of time whatever it'll say what
happens when the contract's over so
those are the things that you want to
look for if you're considering cloning
your voice from a legit
company all right uh followup on that uh
which of these voice cloning companies
have the best reputations you have any
insight on that yet re Speer murf 11
Labs uh what's the other one it starts
with an R I forget it but there's
another one there's like four or five of
them that rer I see ricer that's it I
see over and over again that uh you know
have legit um contracts andot most of
those I think all of them have actually
consulted with me so that's because you
know they'll be saying voice actors
going with the same changes to the
contracts and they're like hey you using
the same lawyer and then they'll you
know we end up going over their
contracts and kind of making it so that
they go get built into all their
contracts so I I've talked to many of
those those
companies all right uh Liz denesa uh
says if we decide to clone our voice
what Basics should we look for in an
agreement the ones I just
mentioned time
period you need to mute there we go okay
time period is big a big one so you
should when you're signing a contract
you should have be able to set a period
of time so you know a year two years
some kind of term it shouldn't be
forever you should be able
to try it out make sure it's working out
for for you and then be able to
terminate the contract if it's not so
that's a big one for me um some kind of
residual you know some if they're gonna
they're going to pay pay you for usage
so you know 10% 20% whatever you
negotiate um so if as they're selling
the the uh The Voice you're getting a
piece some kind of say over who gets to
use the voice so so you're not running
into a conflict situation you know
so being able to veto certain voice
certain jobs that's that's another thing
that you should try to put to the
contracts and and most of them are okay
with that what happens to
storage you know they gonna make sure
you don't want that to be hacked you
don't want it to be used for uh
generative AI out you know in in the
general public you want it behind some
kind of firewall that us in there um
what else
um what happens when with the files when
you leave is it your does it belong to
you do you get it back um do you have to
you know are they gonna destroy it you
know what are they going to do when the
contract's over you know those are big
terms that you want covered in in a in
an
agreement all right uh Joe nangle Hey
Joe how's it going so there is no legal
verbiage we can add add to our websites
to protect the use of our demos for
cloning purposes nope oh
well no you could put all those
disclaimers up that you want but they're
not if
someone first of all they can't clone
your voice that is not that's not legal
the only thing that can happen is that
they can scan the files and it will use
as part of some other generative AI
thing that you're not going to recognize
so they can't just take your file off
your website and clone your voice that's
that's illegal right that's what the
fraud act has said and it's it's
illegally use of your likeness so and
plus it's probably your file is yours
you own it so it's probably a violation
of copyright too so you don't need that
disclaimer because it's already
illegal all you're trying when you put
the disclaimer up what do you got to do
prevent someone from that wants to break
the law from breaking the
law right I mean if someone's going to
break the law they're going to break the
law it doesn't matter what it says on on
the uh on the screen and they may be
from China so they probably can't read
it anyway so I'm joking around but you
know what I
mean if you disclaimer if someone wants
to break the law doesn't you know it
like if it's like putting a no
trespassing sign upon your property y
look at it that way all right so if
they're GNA trespass on your property
they care the damn signs there what it
doesn't make a difference right it make
deter some people but it's not going to
it's not binding it's not going to do
anything all right Karen no Katherine
Gaffney asks what's the best way to find
out if your voice is out there and being
used without permission that's a great
question that's one I don't have an
answer to so most people rely on their
colleagues telling them that uh hey I
heard your voice here or there you know
just like if you there's a a commercial
that's running that you did that was not
supposed to be running anymore and
someone sees it somewhere and that
that's really the only way but there is
technology that's being developed so you
be able to trace you'll be able to talk
give a sample of your Ro and then that
sample lives on the on a server and then
it you know you can compare
other anywhere else on the internet to
that sample so that's in development how
soon will that be coming out do you
think
Rob um I think pretty soon actually
because I've seen I've seen the um I've
seen the posts for people to start
putting up their samples some betas some
betas yeah so pretty soon that's good
all right uh Elizabeth Oaks uh asks so
what phrases or Provisions in contracts
should be red flags or lined out
absolutely um anything that says that
they have the right to well first of all
they're going to own own your files so
if they take ownership if it says that
it's a work for hire it's they own the
copyright you know you have to it may be
okay for them to have ownership but you
have to put a caveat or a ride or and
say that they're not going to use your
um voice for cloning purposes so that
that's first ownership in
perpetuity any usage that they want
we're going to use the the files for
anything that we want in theut future
for be it commercial be it you know
narration they list a whole bunch of
things those are that's a red flag if
they're going to take the files and and
there's no way to terminate the contract
so if it says that they can use it for
whatever they want and there's no time
limit on there um and there's no way for
you to terminate that's that's a red
flag um and you'll generally see these
all in like one paragraph it'll all be
together it'll say we own these files
you own you have no they over future use
um forever and perpetuity you know it's
usually all in one paragraph that you'll
see it so and sometimes you can't cross
those out sometimes you know if you
cross them out they're GNA say they
don't they're not going to do the job
with you so that's just something that
you have to decide if it's a worthy risk
to take on for the the amount of money
you're getting paid or if you know if
you're going to pass on the job so and
that's something that some Talent some
Talent have to decide talent that I
advise too that's that's not my call
it's theirs
so uh Liz dener follow-up question at do
we own the Clone version that somebody's
made of us that would be contract yeah
so some some some companies allow you to
own the voice and you're licensing it
back to them for a period of time other
companies want to take ownership and
then their license to get your licensees
get from them BAS basically to use it so
it's uh it really just depends on every
company's different
so that's a negotiation point though
yeah absolutely uh Karen Clark asks
should we groups like wovo start
conversations with pay to-play platforms
regarding protecting our auditions you
mentioned something like
firewalls yes I I think that you
absolutely should um
and I would even dig deeper than
that and make sure that they're looking
out for the talent and not for
themselves when they're you know they
giving permission to for the the clients
to use files for AI purposes or where
they're doing other things that they
shouldn't be doing posting auditions
that they shouldn't be posting in the
first place so I would dig even I would
dig deeper I would I would want them to
you know sign some kind of code of best
practices or something as on AI jobs so
would would you be willing to help us
wovo uh in coming up with some some
language that we could present to those
casting Services of course of course
yeah I mean there's stuff I see over and
over again and stories I hear over and
over again that you know abuses so so
you're at the Apex of this issue what
troubles you the most about where it's
going uh not necessarily troubling me
but um
I I can see I the unknowing part is the
part that troubles me the most because
it could it could go where I don't think
it's the human element's ever GNA come
out go out of Arts I don't think that
that's ever gonna happen but how much
from your lips to God's ears yeah well I
don't think it will like no I agree but
um but how much people are gonna try
well of course they are because you know
producers but I don't even think the
producers want to take the full human
element out I think they're trying to
make their jobs easier and I can see it
I'm a producer too so I see it from that
side I don't want to call these people
back in to do ADR I just just let me
clone your voice and do the lines you
know what I mean like I could match it
up much easier on the computer if I you
know what I'm saying so I don't think
they want to take the human element out
but they just want to make their job
easier I think what the scary part is is
how far like how far how much of it
they're gonna they want to take out of
it you know what I mean like they to
take out 75% of it do they want to take
out 50 do they want to take out 90 like
how how far is it going to go that's
that's that's the part that that
troubles me um and then the gener of AI
part like that part has to get worked
out by um law right like we because that
they can just generate all new
characters all new faces all new voices
and so it's a wild west until those laws
come into Force right and and I don't
know how good the technology is right
now to be able to create 100%
human-looking likenesses or voices
through generative AI by combining but
that's what they're working on right now
those are the jobs that are going out
that the voice actors are doing right
now to to perfect that part of the
process you know the ones that are
piding 20 grand that's what they're
doing the machine learning they're
they're perfecting that generative AI
part of the process so we're kind of at
the end stage of this now you go at the
being beginning stages they were just
you know it was the the robotic type
voices that they were taking samples for
you know now it's more now they're
getting to the we're doing the
generative AI part now where we're going
to combine a whole bunch of voices by
computer a whole bunch of images by
computer and come up with something that
looks perfectly human and you're not
gonna be able to tell right that's what
they're working on now so I was reading
an article about game voices gamer
voices and producers who do those
electronic games and they're saying AI
comes in really handy to protect the
voices of um voice actors who have to
Grunt and scream and yell uh they can
clone those yes interjections and save
the actor's voice yes that's true um but
again it just depends on how far how far
how far they're gonna take it so you
know they're gonna just get rid of the
actor Al together or you know they just
is that where they're gonna stop so and
that's that's the scary part and's
wrestling with right that's the scary
part for all of us like that's that's
what we're we're worried about and
there's really no way to answer that
question but I just don't I personally
being involved with this for you know
since kind of the beginning I personally
don't think that the the human element
has got to be removed completely like I
think creativity comes in yeah the
creativity that you know the connection
you know I don't I don't know if a robot
is going to be able to make human
connection I don't know when that day
will happen it might might but like I
don't know when that will will be and I
don't know when that will be accepted by
the you know the the US humans accept
connections with with robots and AI so I
I I think we're you know I think I think
it's a way long ways down the road so
yeah Phil katronis asks um even if a
legit AI company of course what is a
legit AI company agreed to destroy your
voice files after a defined period of
time wouldn't they still have access if
they did a disaster recovery of their
file system at some later
time well that's what the contract's for
so if they're agreeing to destroy the
files and they don't that's what
happened that was the case that I was
telling you about they decided they said
they were going to destroy the voice
take it down they paid for
that and then they made a mistake ended
up going back up it's so now they're
going to paying triple what they paid
the first time because now we have a
contract we had an agreement they
breached it so you know if that would
actually be a good thing for for you if
that happened because just call me and
we'll you know we'll I can file the laws
right there it's easy for a judge to
read a contract so they violated
it alrighty uh Ellen Richards uh so
should we copy copyright our demos that
are posted online
uh no you don't have to do that um again
you're not going to know you're not
going to know if someone's using your
little T piece of your demo for
generative
AI we don't know because the computer
just does it automatically and they do
it in the background you they don't tell
you hey I use your demo right and then
so it's only if someone was going to
steal it and then use it to clone your
voice and but you you don't you can
still go after them for that like they
can't that's still not legal under under
us law pretty much the whole world law
you can't you can't do that so I don't
think you need to copyright copyright
it's the same challenge that artists and
photographers have is that AI is going
out and grabbing Snippets of their
product incorporating it into some some
other amalgam uh exactly yeah that's
what you're saying yeah that's the case
that that's those are the cases that
were filed you know the uh photographers
arti
and New York Times F already filed
lawsuits against chat GPT and that's
what that's what the cause of action is
that they're using stets of my work and
violating copyright and like I said
courts are like you know it's still
running through the courts but the
initial reaction of the judges were like
well prove me prove it to me yeah I'll
you know I'll be more sympathetic kind
of thing so well let's look at it from
from another perspective uh because laws
come from legislation are we seeing any
real action in Congress uh or the senate
or in the federal government to really
try to address this particular situation
yes yes that's what that's what I said
it was a big step forward with the fraud
act because they specifically addressed
AI um deep faking is one of the big
parts of that case or that law like
they're they're they were like when Joe
Biden Got Deep faked like that that's
why it got over the finish line over the
finish line but now they're talking
about more they're working on more of
the nuances they've been working on it
for a while you know FTC had a whole a
whole um they've been having hearings on
on this for a long time um so yes they
are actively working on it they did pass
a big part of a law you know and made
fraudulent so that's good um the artist
part of it g that's a whole
other that's a whole other arm like
that's that's a very specialized like
the the laws that they're passing are
for the general public now like it's for
everybody you know what I mean so like
now when they're moving on to artists
that's it's more of a specialized we're
specialized group so we're we're just
not as big as of a priority still you
know this is a huge issue that they're
trying to tackle so you know eventually
it we get there the courts will help you
know as as more lawsuits be are brought
you know they'll be precedent that'll be
set so that's going to help FTC now
doing regulations they'll be able to
help so and I know that every state has
something pending like every single
state you can go online and there's a a
website where you can
track I laws and what every State's
doing so I forget the name of the site
but yeah that because Facebook is
probably not the place to get the
definitive answers on these questions I
mean it's good to hear the conversation
but never has been yeah Facebook is good
for raising issues but it's not good for
resolving them right
that's how I look at it yeah um once
again if you've got a question for Rob
uh there is a Q&A bot at the bottom of
the uh Zoom window there and I'm sure
this probably raises more questions than
it answers but figure uh if you go in
there you can ask that question we'll
get that right to Rob uh rivka Rothstein
asks get what kind of official copyright
process if any should we think about
going through if we were to clone our
own
voice
um if you clone the voice and own it
then you just register with the
copyright office the US copyright office
it's simply fill out the form sound
recording yeah you can you
can you you record you're what you're
cloning are the the sound recordings so
you're not recording the actual you
can't record the Clone voice because
that's that's a that's a result like the
voice The Voice pieces everything
together and then comes out with another
file right so you have to it's the data
files that you have to copyright so the
the the actual recordings that you made
that they use to create your clone voice
so those are that's what you register
you just register them as sound
recordings with the copyright office and
then if those files are being used and
you you know like if it's a straight
clone and you can recognize you then
that's a violation of copyright if it's
the part where it's it's still up at air
as if they're taking just little little
Snippets little teeny pieces and they're
C combining with 10 thousand other
voices since they come up with a new
voice like that's the part where the the
copyright
office you can't really enforce your
copyright because you can't
prove right that's it would be hard to
determine anyway if they've created a uh
a homogeneous voice of lots of different
people right Elizabeth Oaks asks are
there any big court cases pending that
we should watch she was disappointed
with the recent dismissal of some of the
cases in the Sarah Silverman uh
generative AI case the the cases that
everyone are watching are the ones
against chat PT the ones uh brought by
the New York Times brought by the
photographers and brought by the the
artists those are the ones to keep your
eye on um that were the ones that deal
with generative AI so we'll see what you
know we're going to see where the courts
come down on that um they're gonna if
they say that uh it's you know you only
have to prove a little teeny piece and
then you're protected or if they're
going to say that you you need to have
more proof that it's you or your work
and then the other thing is keep your
eye on the copyright office because the
copyright office like I said they're not
filing any new copyrights for generative
AI so if for instance like I my dog my
dog example earlier if I want a picture
of a dog a unique dog and I go on chat
GPT and it comes brings me this nice new
combined
dog I don't want to copyright that I use
it at a child children's book or
something and I want to copyright it the
copyright office is gonna say they're
going to deny the copyright my that
actually happened to my daughter my
daughter wrote a children's book she
hired an illustrator the illustrator
went un chat GPT and to do all the
illustrations and the copyright office
denied denied her copyright
so um again this is brought to you by
World voices. org uh feel free to join
us if you're not a member and you get to
uh find out all these great questions
and uh answers because that's what we
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available on uh on on our website uh if
you go into if you're a member we can uh
we will post this in the uh the world
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watch this again if you missed some of
it or all of it uh I guess to finish up
uh Rob again why don't we review what
are some of the things that people can
do to make sure that they're protecting
themselves read the fine print well so
let let me talk about this a little bit
because I I also the thing that I've
seen that is a little disturbing to me
actually a little humorous people are
focused so much on AI that they're
missing all the other bad language in
contracts that are screwing up over so
yes protect yourself from AI so put
something in make sure there's something
in the contract that says that they're
not going to use your files for to clone
your voice or for machine learning right
yes put that in there but don't forget
about the rest of the contract like the
rest of the contract may have bad things
in there too that you want to so you
can't just like sure AI is something is
something to think about but it's just
added to the list of things that you
needed to think about before right so
that's I'm seeing a very hyperfocused
concentration of people just look
reviewing contracts for AI stuff and
they're forgetting all the other stuff
that that they have to look out for in
contracts so you
know put make sure that you have make
sure if the contract doesn't say already
that if they're not going to use your
your files for um cloning purposes or
machine learning purposes that you add
that to the contract so that's for this
issue but don't forget to review the
whole contract as
well all righty well thanks everybody
for joining us this morning this has
been very enlightening Rob if they want
some legal help where do they go about
this so they can come to my website
which is Rob Sig esqr oci gq.com and I
also just started up a membership
program beginning of the year called the
ATT on
demand Pay a monthly fee and you get one
contract review per month one draft per
month you get discounts on free
copyrights you get discounts on
trademarks and llc's and it's just for
artists so attorney on demand.com Welly
thanks for all your expertise Rob you're
just a wealth and knowledge on this and
um I guess to summarize be proactive be
aware read the fine
print stay with it stay with the Trends
on this because they're developing fast
and read between the lines on auditions
be between the lines yeah if they're
asking you to read a whole bunch of
lines you're going to read 10,000
words automatically think that's for
some kind of ey job like automatically
think so just read between the lines on
what they're asking you all right well
thanks for everybody for joining us this
morning we appreciate your your
attendance uh I'll also post this on our
uh our Facebook page so if you missed it
you'll be able to see it there too as
well Rob thanks again so much for
joining us this morning and uh for
continuing your legal eagle attack at
all this stuff and letting us all know
what's going on out there my pleasure
alrighty take care everybody we'll see
you for our next webinar which is we're
not sure where it's going to be but we
got lots of topics you'll be good though
yeah if you H if you have a topic you'd
like us to cover please let us know uh
at infoworld voices. org we'll be glad
to hear from you take care have a great
have a great week
everybody