Video summary
The next enterprise software deal a company loses could hinge on its ability to address AI agent security, as buyers are increasingly demanding vendors adopt protocols that provide visibility and control over connections before they purchase or renew contracts. Cross-App Access has emerged as the solution to this pressing need; it is an open protocol designed specifically to secure app-to-app and agent-to-app integrations while ensuring enterprise readiness. This shift reflects a broader market trend where organizations are rejecting fragmented security measures in favor of standardized approaches that allow them to scale their AI ambitions without compromising on safety or transparency.
Data from blind surveys involving 150 enterprise IT and security decision-makers highlights the urgency of this transition, revealing a significant gap between strategic importance and technical readiness. While 86% of respondents consider AI agents very important or mission-critical to their strategies, only 27% believe their current identity systems are prepared to govern these non-human identities at scale. Furthermore, virtually all participants indicated that support for Cross-App Access would positively influence their purchasing decisions, with 76% citing it as having a strong or significant impact. The primary security concerns driving this demand include the risk of data leakage from sensitive internal information shared in leads and issues related to over-privileged access across various industries.
Cross-App Access functions as an OAuth extension that builds upon the Model Context Protocol, effectively making leading protocols truly enterprise-ready by securing connections between AI platforms, autonomous applications, business tools, and IT security systems. By prioritizing identity-first advantages, this protocol helps organizations clear security reviews faster because it grants customers the control they demand in the current AI era. Ultimately, adopting Cross-App Access allows enterprises to avoid falling behind competitors who fail to implement robust controls, ensuring that their integration strategies remain secure, transparent, and capable of supporting large-scale deployment across diverse application ecosystems.
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The next SaaS deal you lose could come
down to AI agent security. And the
bottom [music] line, buyers are
signaling that they want their vendors
to adopt the protocol that provides
visibility and control over agent
connections before purchasing software
or renewing contracts with their
software vendors. The time to adopt
cross-app access is now. It's a new open
protocol that secures app-to-app and
agent-to-app connections. Here's what
the data show.
>> [music]
>> In a blind survey of 150 enterprise IT
and security decision makers, 86%
indicated AI agents as very important or
mission-critical to their strategy. Yet
only 27% agree that their current
identity systems are ready to govern
these non-human identities at scale. On
top of that, virtually all said having
support for cross-app access in a given
AI platform or AI-enabled SaaS
application would positively influence
their purchasing or renewal decisions
with 76% citing strong or significant
influence.
Top security concerns are the same
across industries with data leakage of
sensitive internal data shared in the
lead, followed closely by
over-privileged access.
Enterprises are rejecting AI and SaaS
[music] products that lack robust
controls and transparency. They don't
want fragmented security. They want a
standardized approach that will help
[music] them scale their AI ambitions.
The solution? Cross-app access, an OAuth
extension that makes it easier to
support secure, controlled integrations
at scale. And it is an OAuth extension
of MCP that secures enterprise [music]
connections, making the leading protocol
truly enterprise ready.
From AI and [music] autonomous apps and
platforms
to business apps and platforms
and IT and security apps and platforms,
>> [music]
>> cross-app access gives you an
identity-first advantage. It helps you
clear security reviews faster by giving
your customers the control they demand
for the AI era.
Don't get left behind. Learn more about
how to implement cross-app access into
your platform today.