WHY YOUR LIFE IS SO BORING... (Fix This To Find Fulfillment) | Tom Bilyeu
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Tom Bilyeu identifies five primary behaviors and mental traps that lead to a miserable life, with ego serving as the number one obstacle. He argues that most people fail because they attribute their lack of progress to external circumstances—such as the economy or upbringing—rather than recognizing that their current reality is entirely a reflection of their choices. This defensive posture prevents individuals from engaging in what he calls "the physics of progress," which requires accepting failure, analyzing it, and trying again rather than stopping at the first sign of difficulty. Bilyeu emphasizes that true growth comes only when one believes they can improve; however, as people age and early gains diminish, many mistakenly conclude they have hit their personal ceiling instead of realizing they simply need to upgrade their skill set. The second major trap is a lack of resilience combined with the habit of giving up easily, which reinforces negative self-perceptions. Bilyeu illustrates how comparing oneself to others, such as Orson Welles making *Citizen Kane* at age 24 or LeBron James dominating multiple fields simultaneously, can be paralyzing if one accepts that they will never reach those heights. He advises against lamenting the gap between where you are and your idols; instead, individuals should focus on "going ham" to maximize their own potential tenfold. Furthermore, he warns that physical neglect—specifically poor sleep, excessive sugar consumption, lack of exercise, and obesity—is a direct path to cognitive decline and brain fog. By destroying one's body through these habits, people unknowingly sabotage their ability to think clearly and achieve goals, creating a cycle where they feel stuck but blame the world rather than their own lifestyle choices. To overcome these barriers, Bilyeu introduces the concept of "pattern interrupting" derived from cognitive behavioral therapy, specifically referencing David D. Burns' book *Feeling Great*. He explains that negative beliefs are reinforced by neural pathways formed through repetition; to change them, one must stop using those thoughts and actively build new ones until old connections atrophy. This process requires a shift in mindset regarding neuroplasticity: believing that you can control your brain chemistry and overcome depression or anxiety is the only belief that matters. He notes that while psychological tools like CBT are essential for addressing cognitive distortions, they must be paired with physiological interventions because 70% of serotonin is produced in the gut. Therefore, diet plays a critical role in mental health; eating junk food creates biological obstacles to feeling good, not just moral failings. Bilyeu also addresses how to manage distraction and build ironclad discipline by utilizing rules, values, and time-blocking strategies. He acknowledges that his own brain sometimes seeks "doomscrolling" as a mechanism to soothe anxiety or shift gears when stuck on difficult thoughts, but he treats this behavior intentionally rather than reactively. By setting strict parameters—such as allowing five minutes of distraction followed immediately by meditation—he transforms a potential weakness into a controlled tool. He contrasts the male tendency to rush toward problem-solving with the female capacity to sit in negative emotions without distress, suggesting that understanding these differences can improve communication and relationships. Ultimately, he asserts that achieving meaningful goals requires obsession and the willingness to endure boredom or pain, famously stating one must adopt an "adapt or die" mentality where superior will forces even physical limits to bend. Finally, Bilyeu shares a personal example of balancing his high-stakes business career with his marriage by establishing clear roles and boundaries within their partnership. His wife acts as the early warning system for relationship disconnects caused by work demands, allowing them to navigate conflicts without letting friction destroy their bond. He admits that even after years of working excessive hours during difficult times in her health journey, he must constantly prioritize family over business when necessary. This balance is not accidental but requires daily maintenance and emotional nakedness—being honest about insecurities and base assumptions rather than treating symptoms like surface-level arguments. Whether dealing with depression, career setbacks, or relationship issues, the core solution remains consistent: recognize that you are flawed but capable of improvement, remove biological obstacles to your well-being, and apply relentless effort until results manifest through cause and effect.
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As you get older, you are less plastic.
So, it actually does become harder to
learn new things. You begin to find the
things that work for you, and so you
think, "Oh,
well, I know how to do this." And then
you encounter that moment where it stops
working, and so now it's like, "Oh, wait
a second."
So, Tom, we're going to bring it to the
light later, but I'll start at the deep
dark ends. What are the top five
behaviors and mental traps people do to
live a really miserable life?
What do people do? So, ego is going to
be number one. So, the whole idea, if
you want to live the good life, is to
recognize that you are a deeply flawed
individual that is holding yourself
back, that your life is a reflection
entirely of your choices and not your
circumstances. And if you're not happy
with that, that means that you're doing
something wrong. So, I'll define right
and wrong as it's right when it moves
you towards your goal, and it's wrong
when it moves you away. So, if you're
not where you want to be, you are by
definition doing something wrong, but
most people can't work through the loop
that I call the physics of progress
because their ego stops them in a
critical part. So, the physics of
progress go like this. You have a guess
as to how you're going to get to your
goal.
So, first of all, it assumes you know
what your goal is, but for now, let's
assume that you do know your goal. So,
you've got a guess, this is what I would
need to do in order to get to my goal.
You're going to do that thing, and it's
going to fail. Now, we all have to
struggle with the "Oh, I tried the thing
and it failed." The problem is most
people put up their ego defenses, find a
way to believe that it was somebody
else's fault, it was the economy, it was
where I was born, it was that my parents
didn't have money, it's that the system
is rigged, whatever.
Because
those are probably valid reasons why
it's going to be harder for that person
than the next person, they stop. But,
let's go back to my definition of right
and wrong. Right is that which moves you
towards your goals, wrong is that which
moves you away. So, people then are
blind to the fact that they're saying
that their real goal is to get where
they're going, make a million dollars,
have a successful business, be a
teacher, whatever. But, the reality is
their real goal is to feel good about
themselves.
Most people never have the
self-awareness to avoid that conflict.
And then, even if they have the
self-awareness that they're in a
conflict, they don't realize that they
could shift their self-esteem around
instead of being right. So, um
what I tried was right. And the only
reason it didn't work is because the
world is stacked against me. Might
actually be true. But, how are you going
to move forward? Because there is some
better thing that's going to move you
forward. Most people are never going to
see that cuz they stop at making it
somebody else's fault. The next thing
you have to do is you have to be
optimistic. You have to believe what I
call the only belief that matters, that
if I failed at something, it's because
I'm not good enough yet, but I can get
good. And so many people believe,
because it really feels this way, you
believe that your talent and
intelligence are fixed traits. And the
reason you believe that is it gets
harder as you get older to get those
huge gains that you get. Like, when
you're a little kid and you can't walk,
it's like this whole binary zero to one
moment of like, "Whoa, I couldn't and
now I can. This is incredible." And then
you get to first grade and it's like
candy math, now I can do math. Wow,
that's pretty cool. Candy multiplication
tables, now I can. You start to get to
algebra and it's like, "Oh god, I don't
know. This is not as easy as I hoped it
would be." You start having failures.
You get rejected by girls. Like, you
start getting all these things that
stack up where the path to stand up,
practice walking, it doesn't work as
well. You're also, as you get older, you
are less plastic. So, it actually does
become harder to learn new things.
Also, you begin to find the things that
work for you. And so, you think, "Oh,
well, I know how to do this. I've done
it really well." And then you encounter
that moment where it stops working. And
so now it's like, "Oh, wait a second. I
It was working, so I had my big
zero-to-one moment. Then it stopped
working, and people confuse that with
hitting the edge of their abilities."
Not realizing you've only hit the edge
of your
current skill set. So, I remind myself
in business all the time, "My current
skill set has already taken me as far as
it's going to take me." And so if I want
to go farther, I have to get better. But
if you don't believe that you can get
better, then you won't put the energy
and effort into getting better. But
because it becomes incrementally more
difficult to get better, you begin to
confuse it with I've reached the edge of
my capabilities. Then, if your ego is
built around I'm right, not that I can
identify the right answer, I am right,
so I've done all the things, I hit the
edge of my current abilities, and I have
a belief that
I don't know that I can get any better,
and I have the ego defenses coming
saying it was somebody else's fault
anyway. Cool, then I'm off the hook. I
don't have to be confrontational of this
reality that I've reached the edge of
what I'm capable of, which sucks. That
feeling of like I'll never be as good as
somebody else, that feeling eats at us
in a really gnarly way. So, that's where
you get clobbered to death with, "Ooh,
I no longer am optimistic that I can get
better, cuz all my big gains, my early
gains, those went away. And my
subconscious hands me a ready-made
excuse for why this isn't my fault." And
I take it and I exit. And that brings us
to the third thing, repetition. You
become what you repeat. So, people that
don't repeat things, they don't try over
and over, they just give up really
easily, they are destined for failure.
If you don't have a massive amount of
resilience, you are really in trouble.
And most people don't have resilience.
And so, if I'm talking about the five
things that you do that really like take
you down a dark path, don't be
resilient. Give up easily. Because if
it's true that you can get better, but
the sort of early big wins begin to
diminish and you're going to have to
work harder and push harder and be more
consistent, then it's like by giving up
you never get better. And so now you're
reinforcing, "Hey, not only was it
somebody else's fault, you couldn't get
better anyway, so why would it matter?
Don't even try." And so everything that
reinforces that don't even try is how
people get themselves into a super dark
place. Another thing that's really going
to hold people back is if you are
comparing yourself to somebody else and
you're letting that diminish your sense
of self. So I would constantly, if I
wanted to fail, I would constantly
compare myself to other people and be
like, "I'm a total loser and I have the
proof because look at all these other
people and they're doing way better than
I am. They're ahead of me." I remember,
oh god, every filmmaker of my generation
had a moment when they turned 24 when
they realized that what, at least for my
generation, was considered arguably the
greatest film of all time was Citizen
Kane. Really is awesome, by the way.
Even though it's black and white and
it's all this [ __ ] for the Tik Tok
generation, they're never going to go
for it. But it it's a really fantastic
film. And Orson Welles made it when he
was 24.
And he made it when arguably the most
powerful man in the world, so imagine
somebody like Bill Gates coming after
you. And oh god, even better. Uh
one of the guys that owns like a media
conglomerate, Jeff Bezos, owns
Washington Post. So the guy, Rudolph
Hearst, owned what at the time was the
media publication. Citizen Kane is about
that guy. So it would be like somebody
making a movie about Jeff Bezos and that
he's corrupt and lonely and Jeff Bezos
is like, "Oh, you think you're going to
actually tell that story? No, I'm
clamping down. I'm going to get your
funding revoked. I'm going to make sure
that nobody screens the film." All that.
So this guy at 24 gets this movie made
when everybody thinks, "Oh, this guy's
literally going to kill him, have him
killed, or he's going to stop his movie
from being funded." Then not only does
he get it made, but it becomes arguably
the greatest film of all time. And so
you hit this moment where you're like,
Orson Welles is just better than I'll
ever be. Why am I even trying? Then back
into not being resilient, then back into
all the things you're trying just aren't
working, on and on and on. And then the
last thing is, if I really wanted to
mess somebody up, I mean, I really want
to break their ability to go anywhere in
life, I'm going to make sure that I mess
up their body. I'm going to make sure
that they aren't getting the sleep they
need. I'm going to make sure that they
eat a ton of sugar. I'm going to make
sure that they're overweight. I'm going
to make sure that they don't exercise.
And that is going to destroy their
cognition in a thousand ways. They're
going to be in a level of pain they
don't even realize they're in because
they've never not had a stomach ache
when they eat. They've never not eaten
right before they go to bed and have
their sleep disrupted because they've
got food just sitting in their digestive
tract. They don't even know. Brain fog,
all that stuff. And so those are the
five things I would do if I really The
funny thing, even as I'm saying, I can't
make it about me. I've got to like if I
were going to mess up somebody else. Uh,
those are the things that I would do.
Wow.
Got to avoid that like the plague.
Like the plague.
But so the the fourth one,
like it just feels so like instrumental.
Like this guy, 24, like he did it and
I'm not 24, but I'm 24, but let's say
I'm like 26 and I'm still not not there
yet.
Yeah. Like
Let's say you're 40. Let's say you're
46. Let's say you're 50.
So this is the trap. Is by comparing
yourself to other people, it's going to
diminish your sense of self. It pulls
you out of that optimistic mode. And the
reality is, I may never make a film as
good as Citizen Kane. I may never be as
good as Walt Disney. That's my the real
person I'm chasing. I may never
accomplish what Elon Musk has
accomplished. And so I do the thought
exercise.
And the words I want to introduce to
people are, and now what? So you're
never going to be whoever it is that you
look up to and you admire. You're never
going to be as good as him. And now
what? Do you give up? Do you cry all
day?
Do you uh accept a lesser life, or do
you go ham? And so, the thing that I
want people to understand, you can get
100 times better at whatever. Now, most
people spend so much time lamenting that
they'll never be as good as whatever
person it is that they look up to and
fantasize about and want to be, that
they never 100x their own abilities, and
so their life is far less than it could
have been.
So, what I have found through
experience, even though I still feel the
sting of not being as good as the people
that I admire, or having to face that
Disney Well, Disney had done way more
than I've done by this point in his
life. Even if he didn't have as much
money as I have, he certainly had built
something far more
um
that represented what he wanted to do
far more than what I've done, right? My
whole life has been about finally
getting to that moment, and I haven't.
And maybe it forever recedes into the
distance. But, what I've learned through
experience is the act of going ham is so
intoxicating, is so fun,
that it is the juice. But, most people
are broken emotionally by the
comparison. And so, to some extent, you
just can't allow yourself to do it.
How do you unlearn the beliefs that got
you here,
uh that are now holding you back?
So, you have to let them atrophy. So, if
you want your negative beliefs to
atrophy, then you have to really stop
using them. So, number one, read the
book Feeling Great by David D. Burns.
It's all about cognitive behavioral
therapy, but one of the core tenants of
cognitive behavioral therapy is pattern
interrupting. So, you have cognitive
distortions. You're repeating things to
yourself that aren't true. I'll never be
able to, I'm not as good as, I could
never, right? Those are all cognitive
distortions. You don't know that that's
true. You won't know that that's true
until you spend a lifetime trying, and
you're on your deathbed, and you're
like, well, I'm out of time. I now I
really know I I won't be able to do it.
Or, by then you will have accomplished
so much if you really are that diligent,
persistent. So, you have to pattern
interrupt. You have to break out of that
thing that you repeat. Now, what I find
fascinating is the reason that pattern
interrupting is so important, the reason
that the only way to begin to let those
negative beliefs dissipate is by not
using them is because neurons that fire
together wire together. It's an
evolutionary advantage. It's actually a
really good thing. This is why you can
pick something and get good at it
because your brain is an energy hog.
From an evolutionary perspective, we
have this weird dueling competing
desires that are baked into our brain.
One, go hard, go out there, chase after
it, get it, right? Grand ambition. But
then you also have the desire to sit on
the couch and eat potato chips. Because
your brain is so hungry for calories, it
eats up 25% of the calories that you
intake into your body.
Now, when you can just go to the grocery
store and get a bag of potato chips,
it's not a problem. But when you have to
go out and face death every day to hunt,
to gather, all of that, you have to have
evolutionary pressure to chill, right?
So, you go out, you get what you need,
don't keep going. So, you've got it, now
you need to calm down cuz your brain,
just to keep everything going, is going
to gobble through those calories. So, I
can't also have the body going ham all
the time. What the brain does is go, all
right, from a biological standpoint,
I've got to make these thoughts as
efficient as humanly possible so that
we're not 50% or 75% of the caloric
energy. So, it does things to make them
more efficient. And one of the things
that it does is it myelinates the
connection points. So, when you do
things, and I think people underestimate
the complexity of a habit. So, a habit
isn't just seeing something, doing
something, hearing something, feeling
something, smelling. It's all of those
things put together, right? So, you've
got the habit loop trigger, you've got
then the desire to pursue the drip of
dopamine that you know that you're going
to get. You've got the sights and sounds
that might be all a part of that. All
that stuff is wired together. So, it's
this huge cluster of neuronal firing.
And it all gets this fatty tissue
wrapped around it. So, it's like this
ball of activity. And so, you get into
these patterns of activity that are the
easiest thing for you to think and feel.
So, if the easiest thing for you to
think and feel is a negative thought
that you repeat to yourself over and
over and over and that your brain goes,
"Oh, we do this a lot. We feel this way
a lot. We think this thing a lot. Rad.
Let me make it super easy." So, now when
you get back into I'm a loser, I'm not
going to do that, I'll never accomplish
that, or just like a negative doom
scroll on TikTok or whatever, that
becomes the most efficient thing for
your body to do. And you crave that
feeling. You are pushed into the
efficiency from an evolutionary
standpoint. So, you have to interrupt
it. You have to stop the thought, stop
the activity, whatever, and then begin
to build something new. So, you stop
using the old one, and then you force a
demand on the brain so that it's
unwiring these things and making these
new wiring connections and connecting
that. And because tissues in the body,
you never keep if they're not needed.
So, if you think about muscle, right? If
you work out like a demon, you get a
yolked physique. And then you stop
working out. 6 months later, you're
going to be way closer to where you
started before you started lifting than
the lift. And I would say probably a
year, 18 months out, no one would ever
know even if you had a massive amount of
muscle. Cuz your body's just like,
"Muscle's expensive calorically. If I
don't need it, I'm going to get rid of
it." And so, when you stop using a
pattern in your brain, then the
connections are going to dissipate. It's
not going to be the first thing that
occurs to you anymore. You're going to
be out of that habit loop. In fact, to
push this to the extreme, during the
Vietnam War, there was massive amounts
of drug use. And people get addicted to
opioids, heroin, all that stuff. Most of
them just stopped when they came back.
And the reason that they stopped when
they came back was they just didn't have
access to it. They didn't know who to
talk to. Like I'll tell you right now, I
would have done
psilocybin or whatever by now if I could
reliably get it, but I don't have
anybody that I know how to get it from.
So, I've tried like a tiny bit here and
there, but that's it. So, it's when you
don't have it in your environment, you
don't think about it, you don't reach
for it, you don't crave it. So, you've
got to do that break apart. And then to
make it easier, make sure that you're
leaning into something new that's
powerful that you can repeat.
I want to go back to capabilities and
skill set and ask you how you would
advise a person who has ventured off in
different career paths. They've tried so
many things in their lifetime.
They've excelled in all of them, but at
the end of the day, they're the
jack-of-all-trades and the master of
nothing. So,
I want to hear your advice on that and a
follow-up question is, do you think that
that's the way to go or do you think
they should stop and just reassess and
focus on one thing?
What outcome do you want?
Um like let's also say cuz another
question I had was
how does somebody go about finding their
passion who's completely lost?
Okay, so those are two wildly different
questions.
Yeah.
So, how you find your passion will set
aside. Now, we'll just say you don't
find it. It is an architectural build,
not an archaeological dig.
But going back to the first part, so you
have to know what you want to
accomplish. So, for most people, when
they fantasize about their life, they
fantasize about becoming the goat of
something. Like I'm going to be the
greatest singer of all time.
If you want that, just think about
LeBron James. If LeBron James were
simultaneously trying to be the greatest
basketball player of all time, the best
singer of all time, the best accountant
of all time, you'd be like, "Hey,
LeBron, I've got money on you this
weekend. You better get your ass on the
basketball court. Stop [ __ ] around
with accounting, right?" So, we know
when it's somebody else exactly what
they should be doing if they want to be
the greatest of all time. You need a
maniacal focus. You need to be lasered
in on one thing and you do it to the
abstraction of everything else and you
do it obsessively to the point where
everything else in your life ideally is
falling apart, right? It's just and I
say ideally as a person with money on,
you know, LeBron James. It's like, ah, I
don't want you to think about it. I want
you to be like Tom Brady. Like from what
I hear and I don't know that this is
true but given that he get just got
divorced, I'm going to guess that it is,
that he would make his family sleep
somewhere else when he had like a big
game coming up. He did not want
distractions. He wanted to be totally
laser focused. Literally to the point
where everything else in his life is
falling apart. But you want to talk
goats? That guy is going to go down in
history. Now, having said all of that,
I find it very hard in my own life
to just say, oh, I'm going to do this
one thing. This channel would be way
bigger if I just interviewed one kind of
guest over and over and over and
everybody knew exactly what they were
going to get and I didn't try to branch
out and cover more things that I find
fascinating. This channel would be a lot
bigger if we didn't have the
entertainment side where we're trying to
do comics and video games and all that
stuff, right? If I were just maniacally
focused on having the best
interview series YouTube channel ever. I
know that but that's not the life that I
want to live. That's why the first
question is, what do you want? Because
ultimately my advice to people is to
chase fulfillment and fulfillment has to
do with what do you love? Right? So
you're going to have to discover that.
You're going to find that initial bump
of like, oh, this thing gives me more
energy than it takes. But it's not like
when I was a kid, I was like, oh, yo, I
want to have a YouTube channel. I didn't
even think I want to build the next
Disney. I created that over time. When I
was at Quest, I was actually perfectly
happy to do storytelling inside of a
protein bar company, right? Because I
just needed meaning and purpose. Now, I
knew I wanted to storytell. I've known
that since I was 12. But it wasn't like
the central passion of my life to build
the next Disney until I decided to make
it that. And so, when I was Jesus, I
probably would have been 37, 38 the
first time I said, "Oh, I'm going to
build the next Disney." So, it's you
know, that's a lot of my life where I
had another mission that I would have
stated, another passion that I would
have said. Now, storytelling was always
one of my passions, but I actually would
have told you that it was filmmaking.
So, I would have said, "Oh, I want to be
a I want to be a director." That was my
earliest thing. And I invested a lot
into that, which is how it went from
being an interest to being a passion.
So, I want people to understand, you
don't look inwards and find a passion.
You look inwards and find something that
gives you more energy than it takes.
Then you invest in that to see if it's
really going to be a fascination. If the
more you do it, the more you push
yourself into learning about it, if the
more you're like, "Whoa, this is really
cool. I love this." That's a
fascination. Now, if you want to turn it
into a passion, you're going to go
through the process of gaining mastery.
For something to be a passion, I think
you have to get feedback from the world,
okay? I happen to know that you're a
singer and an amazing one at that. And I
know human psychology enough to know
when you played me your song for the
first time and I freaked out that that
feeds into your sense of like, "Wow, I
worked really hard to get good at
something and this person's having a
really big emotional reaction and that's
part of how I want to contribute to the
world. I want to sing in a way that
moves people." You saw that it moved me.
Now you you're in that loop that I call
the passion loop. So, for it to be
passion, you need to work really hard to
get good at something that matters to
other people and you need both the
shout, meaning when you sing, it makes
you feel some kind of way, and the echo,
where I hear what you've worked so hard
at and I'm like, "Oh my god." And now
you're in this loop where you're like,
"I want to get even better cuz I want
more people to react like that." Now
you're in a passion loop. Now, where
people get into trouble is going back to
the first question. So, now you're in
this passion loop. You should be fine
with hey, I sing, it makes people feel
awesome, we're good, right? No, because
you're comparing yourself to other
people, you have this huge goal that you
want to attain, and so now you've got
something outside. You try to achieve
it, you get knocked back, it didn't work
the way that you thought it was going to
work. What does that say about me?
Possibly you make it other people's
fault, or you just give up and go, "Wow,
I'm really not capable." Which then
makes you feel terrible about yourself,
which then makes you not love the
singing as much as you did before, and
you get into this super self-destructive
loop. So, let me tell you what monks
have figured out that other people don't
get. That that desire to want more is a
double-edged sword.
A monk is somebody who realizes, "Oh,
this thing that makes me feel alive and
pushes me to be better also cuts me down
and makes me dislike myself and makes me
lose passion for the thing that I loved
right before I started comparing
myself." And so, the choice that they
choose is to opt out of the rat race.
And so, they're like, "I'm just going to
go over here and I'm going to let go of
desire because I realize that desire is
the root of all suffering." Now, I take
a totally different approach, and I go,
"Well, I know I'm going to suffer. I
know the world's going to kick me in the
face. I know that I'm not going to be I
want to be the greatest at everything I
ever think of. I know that this isn't
going to be true. So, I had to come to
peace with, "Okay, you're never going to
be as good at all the things that you
want to be good at." And so, now how do
you play the game? And so, for me, I
like to be broader
maybe than somebody who's going to like
really be the goat at something, but I
just want to enjoy my life. I want to
enjoy the shout and the echo. And so,
for me to if I just wanted to do enjoy
the echo, I would go in the YouTube
comments. I would figure out what they
want me to do, and I would just do that.
If I want to enjoy both the shout and
the echo, I find this balance of here's
a range of things that I like cuz trust
me, here's how many things I want to
spend my life on. Here's how many things
I do spend my life on. Here's what I
would have to do if I wanted to be the
goat.
And I just realized that for me,
being that myopically focused on
something doesn't make me feel the way
that I want to feel.
And so, I understand that that means
that I probably won't achieve I know I
won't achieve as much if I were to
broaden it, but I only want to broaden
it so much so that I can still
achieve, quite frankly, on a massive
global scale
that will echo through human history.
The truth is, hitting your career goals
is not easy. You have to be willing to
go the extra mile to stand out and do
hard things better than anybody else.
But, there are 10 steps I want to take
you through that will 100x your
efficiency, so you can crush your goals
and get back more time into your day.
You'll not only get control of your
time, you'll learn how to use that
momentum to take on your next big goal.
To help you do this, I've created a list
of the 10 most impactful things that any
high achiever needs to dominate. And you
can download it for free by clicking the
link in today's description. All right,
my friend, back to today's episode.
Don't you think you will actually be the
goat of your niche by focusing on
multiple skills that synergize rather
than just focusing on the one thing to
be the best at it?
All right, so you have to hold two
competing ideas in your head. So, here's
the truth about what it's like to be
inside my own mind. I imagine myself in
a Dragon Ball Z Super Saiyan moment with
flames all around me screaming
like morphing into something huge and
unstoppable. But, at the same time, I
understand that the reality is that this
is probably going to be a struggle and I
may never become the goat, but I don't
accept that internally. Internally, I'm
like, "Okay, maybe it doesn't happen."
But, what if you play all out like it is
going to happen? What if you act like it
is an inevitability, that if you keep
pushing as hard as you can and moving
forward, that you will eventually get
there? But, I know so well that if I
judge
if I only reward myself for becoming the
goat,
then my life hinges on one final moment.
And I know two things.
One, it's prob- it is wiser, not as
probably, it is wiser to enjoy the climb
than to reach the summit. And then two,
because I know that I may never get
there, I don't want to constantly have
my thing in the future because the
future will always let you down. Now,
the question is why? This goes back to
evolution. The reason the future always
lets you down is because we have hunger.
This is why we equate the desire for
food, the desire for sex, the desire for
success, we say hungry. I'm hungry for
whatever. Because that's what it feels
like.
And hunger can only be momentarily
satiated. It can't be permanently
because you would die, right? So, if all
you had was the motivation to go
get one meal and eat the biggest meal,
the biggest feast that you possibly can.
If that's all evolution got you to do
and then you ate it, you were full and
like, "I'm full forever." You would die.
So, once you understand this in
evolutionary context of there is a
subprogram running in your brain to make
sure that you're just going to keep
going and going and going. So, I'm very
careful about how I approach my life to
make sure that I acknowledge the truth
of the human condition, which is that
I'm having a biological experience,
which is that I will always have hunger
no matter how much I eat. I mean, I'll
momentarily be sated, but it won't last.
And so, I'm super careful to enjoy the
climb because I know the struggle is
guaranteed, but the success is not. And
I know better than to make my whole life
hinge on the future because even when I
get to the future, even if I was the
goat and I stand towering above all the
accomplishments of Walt Disney, I'll
still be like, "Yo, what's next?"
It's an inevitability.
Do you think everybody's like that? Like
or do you think there's ever going to be
a time when you see like what you said,
you're like hovering over all of your
accomplishments. Like every somebody
would be capable of being I'm I'm good.
Like that's it. Do you think that's a
you thing or like do you think everybody
always wants more?
It is 100% that every single person has
drive,
hunger.
It is also true that that's a spectrum.
It's a just a personality trait. So we
all have it to some degree, but the
question is how much. Now, I'm probably
pretty close to pegged out where I'm
willing to suffer to the point where
other people worry about me because I'm
I just push myself and push myself and
push myself. So not everybody's going to
be like that. Also, I think there are
people that have a different value
system than I have. So take a monk. They
like the idea of I want to disengage
from the world. I realized the toxic
toxic nature of never-ending pursuit.
That there will never be a meal so
satisfying that I don't want to eat
again. So why do I allow myself? Let me
transcend that.
So for them, they would train themselves
to let go of that, to not give into it.
I feed into it. I have looked at both
options before me and one resonates with
me at a conceptual level cuz it's not
like oh, I went and became a monk for 30
years and I'm like oh rad, now let me go
like really like pour myself into
building something and see which I
prefer. But I flirted with them both
enough to know at least at the early
stage which one I find constantly
energizing. And the one I find
constantly energizing is building. when
I fail, I'm still energized by it and
I'm very careful with my ego not to let
it get tied up in that. But everybody's
going to make a different choice. But I
think that people that don't face the
reality of what they want, their life is
going to be very sad. And so what I'm
always trying to do and what I'm trying
to get people to understand, go after
it. Want like
want to be the best and really go after
it. Like I mean give it your everything,
but don't value yourself on whether you
achieve it or not. So, the thing that I
value myself for, the thing that I
reward and punish myself for is did I
show up and play to win? Not did I win?
Did I show up and play to win?
And since I show up and play to win
almost every day, not every day, every
now and then I'm off my game, but I I
play to win, man. And I'm tracking
myself from the moment I wake up to the
moment I go to bed. And if I'm like,
"Yo, you played to win today." And by
the way, I had a good time doing it.
Like I love that [ __ ]
Then
I'm good. But as somebody who has
succeeded and failed many times I
learned very early to reward myself for
the pursuit and not for the
accomplishment.
So, you're extremely self-aware and I
feel like that's something really hard
to teach, but how would you go about
helping someone become more self-aware
of what's right for them?
Dude, I love this question. So, the way
to get more self-aware has become an
obsession for me because I'm trying to
become more self-aware in myself. So,
there's moments where you break through
and you're like, "Oh, wow. I didn't even
realize that that was a part of my
personality. That was you know, this is
water, right?" It's so ubiquitous in my
life. I don't even realize it as
uh a choice or a way that I view the
world. It was completely invisible to
me. And then someone will say something
and you finally go "Whoa, I can see me
now from your perspective." And I
realize that is what self-awareness is.
You can finally see yourself the way
other people see you. There is no more
water. There is only the awareness that,
"Oh, I'm constantly wet." So, I've
started thinking, "Okay, how is it that
I do that? How do I" and look, I am
blind still and it horrifies me every
time I have an awareness. I'm like, "Oh
my god, I got to this age and I never
realized that about myself." It's a
little unnerving. But, I've become aware
of so many different things that it it
comes back to tying
a revelation to a bodily sensation. So,
what I try to do is realize what I am
feeling at any one time. And then be
honest about why I am feeling it. And
being able to track that down. And so,
figuring out there's this idea that
Jordan Peterson has of micro
personalities. And he says, "That's the
best way to understand yourself." So, an
alcoholic, when they're um jonesing for
a fix, just in the in the grips of um
the alcoholism, they become a different
person. So, they have a whole subset of
their personality that's now in control
that might lie, cheat, uh lack
integrity, um
push other people down, whatever, to get
that alcohol. Like, one thing you learn
if you're a lifeguard is they say, "If
you go to rescue a drowning person, odds
are they're going to try to drown you as
well." Just because they're just trying
to get air, man. They stopped being like
the loving, caring person because when
you want that like breath of air that
badly, like you're just going to do
whatever it takes to make it happen. You
have to be aware that these micro
personalities take over. And so, when
you have a feeling, odds are that
represents a micro personality that
you've slipped into. And if you can
recognize, "Oh, when I feel this, I bet
I am a certain way." Now, to other
people, that that almost doesn't feel
like a spectrum of you. It's like, "Oh,
here we go. They're in their annoyed
phase. They're
uh pissed off, and I know how they are
when they're like that. They're scared,
and they act this way. They're
depressed, and they act that way."
Right? So, for them, it's like these
discrete versions of you, these micro
personalities. So, what I began to
realize is, "Oh, when I feel this way, I
man manifest this way. I have a
microcosm of personality traits that
cluster together that are hyper
predictable to people outside of me, but
because the emotion feels so justified
to me, it's water. I don't even see it.
It seems like this is the only way to
react to this moment. There is no other
way. Everybody in my position would
react exactly like this, so it isn't a
micro personality, it's just how one
should act. And so, it's not like you're
even thinking about that. You're just
like stimulus response. Now, what I've
trained myself to do is go, I feel
something. What do I feel? Whoa, I'm
agitated. Why am I agitated? Well, they
obviously did something wrong. No, no,
no. What do I know, right? Cuz I have
these rules. And so, I walk down. Rule
number one, if somebody's angry, I
guarantee an insecurity has been
triggered. Now, there's actually things
at the edges, I'll leave that aside for
now. So, I recognize, ooh, I'm agitated.
I know that that means an insecurity has
been triggered. What insecurity has been
triggered? But, it was training myself
through having these realizations of
like, oh, I get this flustered feeling
and now I want to argue for an idea
that's mine. Oh, I'm feeling stupid.
Okay, so that's what I do whenever I
feel stupid. But, it really was tracking
back as I would like replay the day.
Like, I don't like the way that feels.
And in fact, that's where it started. I
don't want to feel that way again, how
do I avoid it? To avoid it, you have to
figure out what caused it. As far as I
can tell, that's other than getting
feedback from other people, so
empowering people to tell you like, hey,
why are you acting like that? It's not
pleasant. I don't like the way you're
talking to me, whatever. Or after the
fact, hey, you came across really harsh.
Um,
I I didn't respect the way you handled
that. It's like, ooh, whoa. Like, it was
invisible to me. I had no idea. Like,
there was one uh time during uh company
team meeting where I was like, hey,
everybody's got to step up. Now, because
I love that kind of language. I like,
yo, we got this, we can do it, but
everybody's got to rise up. I was
completely taken aback that somebody
gave me a dot, which is feedback for
people watching this. Uh and they were
like, "Yo, that was really hard to
hear." And I was like, "Huh?" And so,
because for me, I love that [ __ ] war
language, like, we got to do this, we
got to get better. I'm not saying, "Oh,
you're a loser and you need to get
better." I'm just like, this is a human
condition. Our current skill set's
already taken us as far as it's going to
go. If we want to go somewhere in the
future that's farther, we have to get
better.
But that gave me the like, "Oh, wow. I
see how that my personality comes across
to other people." Now, I may still use
that tool, but at least I won't be blind
to it. Now, I have self-awareness,
literally aware of self,
from another person's perception, and I
can act accordingly.
And then, a last question on this is
uh
being able to see yourself from a
different perspective, are the things
that either trigger you or whatever,
caused by some sort of like, some
experience in your childhood that parent
like is a pattern that you exhibit,
which causes these emotions in other
people?
I think it's inevitable that you are
shaped by everything that happens to you
in your life, and you formulate
responses, and you repeat those
responses, they get hardwired in your
brain, and so you act a very predictable
way in a given set of circumstances.
But I personally can't track back, "Oh,
this is because of that thing that
happened." For me, there's precious few
things like that.
Yeah. So, it's more about the
personality
and how
your personality is just you, but then
if you see it from a different
personality type, it'll seem uh that's
how you'll understand
at what caused that or how I end up
taking in the information about what I'm
like to other people?
How
uh a little bit of both.
So, the way that we become who we are,
you're 50% hardwired, your personality,
and you're 50% malleable, your response
to all the different things that happen
to you, and your ability to unwind some
of that. So, there are things about
ourselves that we can unwind and we can
be different and feel like, "Whoa."
Like, I will tell you in my marriage,
Lisa and I are dramatically different
people than we were at the beginning,
and we will point out to each other,
"Hey, that barb in your personality, I
actually don't like that." Some have
been easier to change than others. And
so, it's like, "Wow." Like, there are
some things, even though I'm aware of
them, I can articulate it. I can even
say, "I've slipped into that thing that
you hate. I can't stop myself from doing
it yet." So, some of those things prove
very difficult to unwind. So, for
instance, I constantly slide back into
optimism. Like, no matter where things
are going, like, I'm just I find myself
like, "But, we could ultimately" And
then, it's like Lisa's like, "Hey, we
have to reground. We've got to really
think about how this is going to
happen." And so, we'll butt heads over
that. We're all slip back into the
dream, the big vision, and she just She
can't be there. It's stressing her out.
She's like, "I need to know how we're
going to pull this off." And so, not
doing that is very hard. Now, you can
get better, you can train yourself.
Okay, so that's part one. Nature and
nurture, they collide. I think it was
Lisa Feldman Barrett that said, "We have
a nature that requires nurture." So,
they are so intertwined, it's almost
pointless to try to tease out like what
half is what. Just there's a process to
run for change that is outside the scope
of this answer. Every time that you get
to something you want to change, run the
process. If you do that diligently for 3
years and you still having a hard time
making a change, odds are you've hit
close to bedrock of the 50% that's
unchangeable. Okay, so the other part,
how do I peg my sense of self-awareness?
This really comes down to there's only
so many personality types, right? So,
let's ballpark it. Let's say there's
50-ish types of people that you're going
to meet. Of course, you can boil it down
to like the five types or whatever. But,
it feels more nuanced in reality. It's
not like everybody meet you're like,
"Oh, you're this, you're that, you're
that." There's only five. Like people
definitely feel like shades and blends
of those big five traits. So, let's just
call it five sort of big 50 big buckets
that you're going to encounter different
people. It's like, "Oh, okay. I'm
beginning to understand how when I act
that way, how that kind of person sees
me." That's really useful. Now, as you
begin to collect that data, you're going
to drive yourself crazy constantly
trying to be the way that that person is
going to be able to respond to you. So,
there are things that I will take in and
go, "Okay, that's really useful." You
can never know too much about how you
come across. But, there's also I need to
live my life on how I feel as well. So,
if I'm going to go into battle, even
though my battles are always business,
if I'm going to go into battle, I'm
going to call it battle because that
resonates with me. Now, if that doesn't
resonate with other people, in some
circumstances, I'm going to make sure
that I speak in a way that is understood
by more people, and other times I'm
going to be like, "I need to feel a
certain way to perform the way that I
want to perform, and I'm going to go in
with all of my language and all of
that." The key is to just be aware of it
so that you grab a tool when it's
useful. So, for instance, I try never to
be out of control of my anger. I won't
say that it doesn't happen, but damn is
it rare. So, I was recently on a call
with lawyers, and I realized anger is
the only thing that's going to move this
forward. And so, I had to display very
controlled, trust me, I wasn't a raging
lunatic, but I had to display a very
controlled anger to let them know, "Hey,
this is what we're doing." Was bringing
the the opposing sides together. And so,
I had to make sure that the intensity of
a given point was communicated through
emotion.
So, I need to know, ah, cool.
This feeling that I'm getting of being
really annoyed, really frustrated, and
wanting to punch through my computer,
it's like, "Okay, some insecurity's been
triggered." One in What insecurity? That
I'm not going to be able to achieve what
do I want what I want to achieve in the
business? That's going to stop me from
achieving my goals. If I don't achieve
my goals as much as I know better than
to build my self-esteem around the
accomplishment, I'm still highly
invested in the accomplishment. So cool.
I know why I'm feeling it. Am I going to
display it? That becomes the question.
Is it useful in this moment? So for
instance, I was in a near rage that
entire call lasted 2 and 1/2 hours. But
how many minutes of that call would
anybody on the call know that I was that
annoyed? Seven? So it's like you have to
have the awareness to turn it into a
tool, and then you have to have the
control of your emotions to wield the
tool appropriately.
So in in my life, I think one of the
biggest thing that's stopping me um
is the this distraction. And I know
you've talked about distraction, how
like doing the easy things first, or
doing the
things that's like just more comfortable
first. So it feels like you don't have
to don't get distracted. You're like a
level 100 at like squashing distraction.
What would your recommendation be for
someone maybe level one where it's like
I have this big goal and then there's a
but then there's like scrolling on
social, or doing the easy task first.
Like what is that like that's huge chasm
there. So how do you walk people through
um that chasm or to get to that level
100 uh of your life?
So I'm I'm unfortunately I'm only a
level 80 mage when it comes to
distraction. So I do still suffer uh
from some of that just like anybody
else. But I have So I think rules,
values, and desire are wildly
underutilized. So I have rules in my
life. At certain times I'm doing certain
things. And since I block my time so
religiously,
I have very bright lines. When you have
bright lines, you know whether you're
doing the thing you're supposed to or
not, right? So if I pick up my phone and
I start scrolling. And the funny thing
is I have There's a certain
um set of circumstances that when
they're met, I will blindly reach for my
phone, pull it out, and start scrolling.
And I'll catch myself like reaching for
my phone, I'm like, "What are you
doing?" But, it's this certain kind of
anxiety where I've encountered a tough
problem, I need to think through it, I
don't have the answer that I can move
on, but I'm not quite sure what hook to
latch into to begin thinking through the
thing. And so,
there's some release that I get from the
distraction of soothing my mind. And so,
when I realized that I do that and that
there's a predictable set of triggers, I
was like, "Whoa, distraction is actually
really powerful." So, I was teaching in
Impact Theory University, and I forget
the question that was asked, but I was
like, "Sometimes you just need to doom
scroll cats." And because you you will
reach a point where your brain is like
really tied up in a knot about
something, and you have to let it go.
You have to release. And sometimes you
just need the input of something. I
mean, this is why Tik Tok is so
powerful. It's like all about retention.
That retention is really distraction.
And so, it's probably worth I've never
done this before, but it's probably
worth defining what distraction really
is from an evolutionary standpoint. It
is total acquisition of your attention
because you want your attention to be on
something else. You don't realize that
the distraction is, "Hey, something just
moved in the bushes." And so, your brain
needs a mechanism by which it goes, "You
should be paying attention to that
thing."
Now, your brain is very good at
utilizing mechanisms for multiple
things. And so, like testosterone can
actually make you hyper violent or hyper
loving. It's super weird. It all depends
on the context. They've done crazy
studies on this where I was like,
"There's no way that's going to be
correlated to testosterone." And it is.
So, it's literally one way and then the
exact opposite. Super bizarre. So, the
same thing I'm guessing, I've not looked
at any studies on this, but I'm guessing
the same mechanism is happening with
distraction. So, it is both the yo, you
need to pay entire attention to this,
and you're so gripped on one thing, you
need to use that ability of the brain to
yank your focus over to something else
to shift gears. Because imagine from an
evolutionary perspective, if you got
stuck on one thought. Like think about
in your relationships, do they love me?
Do they not love me? Imagine you could
never shift out of that thought. You get
eaten, right? So, there's a part of your
brain called the basal ganglia. It's
known as the gearbox of the brain. So,
when people get obsessive like
obsessive-compulsive disorder, they
can't shift out. They've got this
thought, it's intrusive, and it just
won't go away. So, my guess is that
distraction is actually the brain's way
of shifting your gears. So, when you are
distracted, it's actually your brain
grabbing your entire attention and
saying look at this. And that's what
TikTok has mastered, and that's why it's
so short. Because it's going to give you
these quick things that say pay
attention to this. All of the
evolutionary cues make you want to look
at that thing, and then to the next.
Look at that thing, then to the next.
Look at that thing. And so, because A, I
know that that's happening, I'm able to
deal with it with the
rules, the values, right? So, I know the
rules, I've got bright lines, I know the
values, so I want to be the kind of
person that's staying on task, that's
bringing myself back to it. And then,
I'm going to practice so that I'm
getting better and better and better all
the time, which would be my advice for
somebody who's level one that's trying
to get to level two, three, four. I
meditate every day. And so, every day
I'm I do this thing called just breathe
meditation, or that I call just breathe.
I don't know if everybody calls it that
or not, but I call just breathe
meditation. I'm just trying to come back
to the breath, and it's my way of
elongating the period of time where I'm
actually focused on on
Now, it's actually not very long. I
would guess 15, maybe 20 seconds on a
good time, and then my mind starts to
wander. And then I just remind myself,
oh yeah, back to the breath, back to the
breath. And so you get very good at I'm
reaching my for my phone, back to the
task, back to the task. And because I'm
practicing it every day, and then I have
the rules to know if I've gotten off
task, I have the value system that makes
me want to stay on task, and then I'm
practicing it to make sure that I'm
actually getting better at being on
task, all of those things become very
useful in terms of like getting me back.
And then I'm time blocking, so I know
exactly what I should be doing at what
point.
What is up, my friend? Tom Bilyeu here,
and I have a big question to ask you.
How would you rate your level of
personal discipline on a scale of 1 to
10? If your answer is anything less than
a 10, I've got something cool for you.
And let me tell you right now,
discipline, by its very nature, means
compelling yourself to do difficult
things that are stressful, boring, which
is what kills most people, or possibly
scary, or even painful. Now, here is the
thing. Achieving huge goals and
stretching to reach your potential
requires you to do those challenging,
stressful things, and to stick with them
even when it gets boring, and it will
get boring. Building your levels of
personal discipline is not easy, but let
me tell you, it pays off. In fact, I
will tell you, you're never going to
achieve anything meaningful unless you
develop discipline. All right, I've just
released a class from Impact Theory
University called How to Build Ironclad
Discipline that teaches you the process
of building yourself up in this area so
that you can push yourself to do the
hard things that greatness is going to
require of you. All right, click the
link on the screen, register for this
class right now, and let's get to work.
I will see you inside this workshop
Theory University. Until then, my
friends, be legendary. Peace out.
I think you said
don't confuse your your feeling with
truth. So, just cuz I'm feeling
distracted like doesn't mean that it has
to be true, or like I need to like
follow that impulse. Right?
That's really true. So, if I'm right and
a lot of distraction is
I'm feeling a level of anxiety and my
brain goes, "Don't worry, bro. I got
you. Cats, bro. Cats. Like hit that
TikTok."
If that is my brain technically trying
to look out for me,
when I have that
level for me, it's an a type of anxiety.
It's a little flutter of anxiety that
will make me crave a distraction so that
I don't feel that anxiety. So, I move on
to the thing that's going to capture my
attention so completely that I forget
that I was anxious. I realize, "Oh wait,
I can just face that anxiety. I don't
have to run from it."
And that's where it gets to value
system. Oh, I need to be able to sit in
the anxiety. And this is something
This is something I find fascinating
about the difference between men and
women. When I heard this, I was like,
"Yo, anything that you're judging
whether it's true or not, ask yourself,
does it give you does it improve your
ability to predict the outcome of your
actions and behaviors and other people's
actions and behaviors?" If it does, odds
are that it's true. So, when I heard
that
uh estrogen makes it possible to sit in
negative emotion, doesn't mean that the
emotions aren't more distressing, it
just means you're not distressed about
how distressing the emotions are. I was
like, "Oh my god, I can finally
understand why women are like, 'I just
want you to listen.'" And I'm like, "I
don't want to just sit here and listen.
I want to solve this problem. I do not
like the way this makes me feel."
And so, I was like, "Oh my god." Because
honestly, when my wife is really upset
about something, she seems crazy to me.
I'm like, "What do you You just want me
to listen? This is so uncomfortable. How
are you not crawling I'm crawling out of
my skin for you. So, how are you not
crawling out of your skin?" So, it it
was so unnerving. My whole life I was
like, "Okay,
I don't have to run from this. I can
just sit in it." But I'm like, "What is
happening? Why does she want to sit in
this?" So, anyway, fascinating insight
about men and women, but you really do
Once I realized that like, "Oh, I could
just get better at sitting in this
emotion. I don't have to run from this
emotion." Then it's you begin to get
stronger, you become more capable of
facing things. Then if you have a value
system that says, "Hey, Tom,
don't be weak.
You're That feeling of like you want to
run and hide, stop, man up, face it, sit
in it, do not allow yourself." And then
when I do it, I'm like, "Bro, this is
why you are you. This is why you've
accomplished what you've accomplished,
because in this moment everybody else
runs. In this moment, everybody else
breaks. In this moment, everybody else
becomes so insecure that they go chase
distraction, but you don't. You sit
here." Like even when I go to the
dentist and it hurts, I open my mouth
wider and I'm like, "Get in there." I
don't flinch. I don't try to pull back.
I'm like, "Yeah, baby. Like get that
drill in there. Like go on, scrape it.
Get down to the bone." Even though it
hurts and my every impulse is to pull
away. If I'm dealing with something and
it makes me anxious, I won't blade.
Blading is where you turn sideways or
something. When somebody does that to
you, they're either intimidated by you,
they're stressed, whatever. I will face
that thing head on, literally and
figuratively. If something is terrifying
me, I'm like, "I'm in this. I'm not
running from this. I'm dealing with
this." When I've got a hard thing that I
don't want to do, which is almost always
contracts, I'm like, "Here we go. We're
going to do these contracts. I'm going
to do this contract at 3:00 in the
morning when everybody else, they wake
up and Actually, they're sleeping. Who
are we kidding? They're still asleep.
I'm up. I'm looking at a contract and I
am emotionally rewarding myself to the
ends of the earth for doing that.
That's so cool. Like so fascinating.
Because like I So, the ironic thing is
I'm only distracted when I'm trying to
accomplish something meaningful and
hard, but it's like challenging. I'm not
I'm never really
when I'm doing something easy and and
and fun.
That's why I think I'm right about the
what distraction really is. It's your
brain trying to soothe you. It's
grabbing a hold of all your attention
and saying, "Ah, don't worry about that.
Put all your attention on this thing
here and now you can feel better." And
I'll be honest, there are times where I
have been so stressed
that the only thing that's going to
allow me to decompress is doomscrolling.
And it's awesome. Like I am grateful
that doomscrolling exists because I
don't do things that aren't on my
agenda. But sometimes my agenda is I
need to allow myself to relax. Cuz there
are times where even meditation is like,
"Bro, I I will get more out of this 20
minutes of meditation if I take 5
minutes to doomscroll to like forget
what to shift gears, right? Cuz I'm
obsessively thinking about this thing."
Doomscroll some cats for 5 minutes. Ooh,
cool. Now I've been distracted away from
that thought. Now I can sink into a
meditation. Now that level of stress
doesn't happen often, but when it does,
I know what tool to reach for.
But this goes back to self-awareness.
You have to distrust yourself,
constantly be asking, "I should not have
this reaction, right? I shouldn't allow
myself to be overwhelmed. You know me, I
don't do overwhelm." But I don't do
overwhelm because I have pattern
interrupts, doomscrolling cats. I limit
it to a small amount of time. I follow
it with meditation and then I've got the
value system of being hardcore, facing
my challenges, so on and so forth. But
it really takes that gestalt. And this
is the part about helping people that I
find really frustrating.
It's all of those things. It is this
incredibly complicated nest of
rules, time blocking, value system,
rewarding yourself, punishing yourself,
on and on and on.
Is there a way to make those
distractions, like knowing at like I'm
aware of them, I'm aware that I'm easily
distracted. Is there a way to make it a
healthy distraction, to make it use for
your benefit in in
Time block it. So, if you want to take
something
like distraction and make it healthy,
you need to have parameters. So, you're
going to time block. You're going to
have it be a known tool. So, you're not
going to like I catch myself doing
sometimes, blindly reach for your phone.
If you find yourself picking up your
phone, you've got to be like, why am I
doing this? Does this fit into my rules?
Did I say, "Hey, I'm now going to look
at cats for 5 minutes, 10 minutes, an
hour, whatever." But, like that is the
amount of time that I'm going to do
that. I'm going to confine it to that.
And then it's like, "Hey, if you want to
spend 10 hours a day looking at cats,
I'm not judging." Like, if you if your
life is rad and you're stoked spending
10 hours a day looking at cats, just
don't trick yourself into thinking, "Oh,
I want to go, you know, build a huge
charity and help millions of people and
doomscroll cats for 10 hours." Like,
those two things are mutually
incompatible. So, it's only the
unintentional use of that, the
unrestrained use of that. So, once it
becomes intentional,
you're using it as a tool for a specific
reason that you can articulate to
yourself, and it's time blocked,
you're good.
So, for those people who do
maybe they aren't aware or they
understand but have so much dopamine and
just like habitual of just going to Tik
Tok, Instagram, Twitter, just scrolling
for days
uh to pass the time, to do whatever. How
do you go about help like
changing that behavior if you're already
so entrenched in it?
I come down to one thing, George. Like,
you're young, so I really want you to
hear me. Your life is a confusing mess
right now, and that will manifest as
negative emotion. It's all going to
pass.
I've glimpsed your future.
It all works out. It's amazing. Your
life becomes wonderful because as you
get older, you're going to gain control
of your emotions. As you gain control of
your emotions, you're going to gain
control of your time. As you gain
control of your time, you're going to
acquire skills. As you acquire skills,
you're going to be able to do things
that other people can't do. Like that
really is the loop. And so, as people
get older, the reason that they tend to
be happier and more self-assured is they
realize the rules of the game. That you
can just really get better at this stuff
and you can get good. And so, I want
people to hear that. But my thing is
like, "Dude, you've really got to be
obsessed with what you want to
accomplish." And so, if I could get you
to understand, bro, all your dreams that
I'm maybe the scale will be off. Maybe
you want to be the greatest and you
become, you know, 1,142.
But out of 7.4 billion, that's really
pretty cool. And so, that's going to be
the ride of your life. But you have to
get obsessed. And the only reason that
obsession is fun is because you actually
know you're going to make progress. It's
when you're obsessed and things aren't
going well and you don't realize it's
just a matter of time. And so, like
right now, dude, I I am really
emotionally worried for people that
don't understand the economy's going to
turn back around. Wars end. Like they're
devastating. I don't wish it on anybody.
But this too shall pass. It's like the
great Buddhist phrase of all time, "This
too shall pass." If you knew that yeah,
the next 3 years are going to suck, but
after that, it's going to be dope, man.
And there's going to be a stretch of 7
years that are nothing but awesomeness.
But then you're going to go through an
18-month period, you're, you know, one
of your loved ones is going to pass away
and that's going to be brutal. But then
you're going to have a stretch of 6
years that's going to be awesome. Then
you're going to have 4 years of just
total suck. But through it all, you're
going to be getting better and better at
managing your emotions. So, through it
all, you know all is going to be well.
That's the joy, man. And so, the thing
I'm always trying to get people to
understand, you'll never get what you
want out of life. You're never going to
accomplish the things that you want
unless you are obsessed. Obsession will
hurt and it will be unhealthy unless you
realize that you can get better. And if
you value yourself for already being
good, right, better, faster, stronger,
life will be a misery no matter what.
And so, far better to focus on did I
leave it all out on the field today?
Right? So, value yourself for how hard
you went after something, not for what
you accomplished. And then, let yourself
get obsessed with something because
you'll get better over time.
And then, with that obsession, what if
it's an obsession with something that's
not productive or unhealthy, like video
games for example?
Who said that's not productive? And who
said it's unhealthy? So, there's only
that which moves me towards my goals and
that which moves me away from my goals.
Now, I'll make one caveat, your goals
should be honorable. I'll define
honorable. An honorable goal is
something that uplifts you and other
people. That's about as simple as I can
make it. So, if you have a goal that
uplifts you and other people, then why
not go just absolutely bonkers to make
it come true. If you want to be a
professional gamer, then that's going to
be playing a lot of video games. And I
actually, I never would have believed
this is true, but I enjoy watching other
people play video games. It's fun. And
so, if that's the way that you want to
contribute, that for people that want to
watch you play, they can. Amazing. So,
now it's uplifting you and other people.
You'll be able to get into the passion
loop so that you're both a shout and the
echo. The shout being you playing, the
echo being people enjoying watching you
play. Or maybe you're like playing video
games so you can help build video games,
right? So, there's many ways that you
can do something like that. So, I just
want people to have an honorable goal
and then ask themselves of everything
you do, did this move you towards your
goal? Yes or no? If yes, keep doing it.
If no, stop doing it. And that's it. And
that literally is the easiest way to
steer. But, people let things complicate
that because their parents tell them
that they should be doing something that
maybe they do or don't want to do. They
think that they should be making a ton
of money and the thing that they love
doesn't make them a lot of money. They
want to be the best and they trick
themselves into thinking this is only
fun if I'm the greatest of all time. I
will tell you right now, I play the
video game Destiny 2 and I would laugh,
I'm sure, if I saw the people that are
spanking me. I mean, just embarrassing
me.
But I still love it.
And so I try to remind myself that it's
about getting better when I play cuz I
love to improve and it's just
video games are designed to squeeze the
brain centers that evolution has given
you for progression and goal acquisition
and all that stuff. So, it is a very fun
microcosm. So, I mean, people have to be
very careful casting aspersions, moral
judgments on any goal
that is uplifting you and other people.
Do you think that there is a a way to
incorporate your passion, which could be
video games, into purpose and also
providing service
and have that work for you or do you
think you have to sacrifice one or like,
you know, focus on
on a certain thing first? Like, does is
there a perfect world where where all
three can exist?
I think all three can exist, but
greatness makes demands. So, hiding in
that, meaning and purpose will all but
break you because the world is
constantly moving towards entropy. So,
from the moment of the Big Bang,
everything is moving towards chaos. Now,
when you introduce humans, Jesus, you
magnify the amount of chaos uh
10,000-fold. I mean, it's just
absolutely insane. We ourselves are
complicated, bumping into all people
that are complicated as well. And so to
achieve something great
you are really going to fail a lot. You
are going to run into more obstacles
than you can count. But the problem is
that fulfillment requires that you work
hard partly because that for humans to
become the most dominant predator the
world has ever seen, we'd be very good
at ordering the world. To order the
world, you have to pour a tremendous
amount of energy to stop the chaos and
move it towards order, cuz that's the
other part of that equation. To bring
order to a system, you must pour energy
into it, literal energy.
And so, that's the battle that all of us
are are fighting against. And so, if we
know that meaning and purpose is the
only thing that will ever serve you long
term, that is how you get to
fulfillment. And to do meaning and
purpose, we know it's going to be
brutally difficult, then the very thing
that makes life worth living is going to
be very hard. It will bring you to your
knees. I I have literally been brought
to my knees.
But as you get back up, which I
encourage everyone to do,
because we're all going to get brought
to our knees, but not everybody's going
to get back up. So, if you get brought
to your knees, don't worry about that
doesn't make you a loser. But it does
mean that you're on your knees, and it
does mean you owe yourself getting back
up. Now, when you get back up, that's
going to make you feel some kind of way
about yourself. You'll be like, "Yo,
that didn't break me."
That's incredible. So, having meaning
and purpose means, by definition, you
are going to be brought to your knees at
some point. You are going to fail to
have the impact you want to have in the
world, and if you're ever going to have
that and feel the way you want to feel,
you have to get back up and keep going.
We've been talking a lot about like
ambition and drive and
getting your goals.
I know another big part of your life is
your relationship. So, how does
your relationship
fit into
your good life with your ambition and
yeah, how does that all cocktail work in
your life?
The good life, how to live it. Step one,
you're having a biological experience.
What does that mean? You are an animal
that's been shaped by evolution. The
more you understand the organ of the
brain,
really the whole body, the microbes in
it, all of it,
The more you understand that biological
system, the more you're going to be able
to predict the outcome of your thoughts
and actions. And so, if you're trying to
have a good life, one, you're going to
want to define it, which I will say the
good life is fulfillment. It's the only
emotional state that is resilient to
everything from anger, loss, and grief.
Through all of that, you can be
fulfilled. You may be devastated and
when you love a
lose a loved one, it is devastating. It
sucks. There's nothing fun about it, but
that doesn't mean that I'm not fulfilled
as a human. It just means that I'm a
fulfilled human going through something
brutal. Conversely, if I'm momentarily
happy, but nothing is going right in my
life, I'm not contributing in any
meaningful way, I can laugh for 5
minutes and still be depressed. So,
fulfillment I would say is the only
thing that's resilient. You're not going
to be depressed and fulfilled at the
same time. Like, it's just not. Now that
we have a definition for what the good
life is, now we can actually begin
moving towards it. Now, the reason I say
that step one is recognizing that you're
having a biological experience is I
understand the things that are going to
lead to fulfillment. One of them is
working really hard. Another one is
following or developing a passion that
lets you contribute. That's number
three, to the group and to yourself. So,
if those are the rough ingredients that
make up this cocktail of fulfillment, we
have to figure out this idea of
contributing to the group. What's that
all about? That's about being a social
animal. Now, what's the ultimate
iteration of being a social animal? It
is love. Now, why is love so potent?
Because nature has one aim and one aim
only. The reason you are a social animal
is because of this one reason. The
reason that you have drive and ambition
is because of this one reason. Nature's
only goal. This is it. This is the
punchline of everything. Every your
motivation for sitting here right now,
my motivation for answering these
questions, the reason that we put these
cameras together, built this channel,
all of it is for one thing, because
nature wants to make sure that you have
kids that have kids.
That's it. And now everything in your
brain is nature pulling levers to make
sure that you live long enough to have
kids that have kids and that you
actually have kids. So, love, which I
will say is a neurochemical state, is
nature's way of going, "Yo, I want to
make sure you do this thing." So, it's
this incredible cocktail of I mean,
obviously the there's different kinds of
love. I will assume you mean romantic
love since you referenced my
relationship. So, romantic love is like
the thing. It is the thing that when you
think about how people want to feel, in
fact, when they have people describe how
they want to feel and they look at that
neurochemistry, you know what it most
closely matches even though this isn't
the word that people put to it? Take a
guess.
Looks like you're on drugs or something.
It's an orgasm. Mhm.
And so, it makes sense that if nature's
job is make sure that you stay alive
long enough to have kids that have kids,
that the neurochemical cocktail of an
orgasm
be pretty high on people's list. So, as
people are describing it, they're like,
"Oh yeah, that's the neurochemical you
state you feel right after an orgasm."
So, technically isn't the orgasm itself,
but it's that cocktail afterwards. All
the bonding hormones are secreted after
that. You can actually predict, I don't
know with what degree of accuracy, but
I'm going to guess it is extraordinarily
high, that you can predict who will stay
married by the number of receptors that
they have for I think it's vasopressin,
which is one of the bonding hormones.
So, there's oxytocin and vasopressin are
the two biggest, the ones where you're
it's like the cuddle hormones. So,
that's the kind of feeling over time
that you want to have for somebody. Why?
Because then you're more likely to have
kids and then you're likely to raise
them long enough that they have kids.
Because it's not just having kids, it's
having kids that have kids. So, you have
to keep them alive. And all of the crazy
things that nature does to do that are
incredible. But nature only has two
levers, pleasure and pain. And one of
those tremendous pleasures that nature
will give you that is extraordinarily
resilient to suffering and loss and
sadness and all that is that really deep
love. Not the early lusty stuff, that's
super fun, but like that really deep I
have shared a life I don't I am without
this person
love that you can have with another
person if you're leveraging all of that
neurochemical cocktail of soaking in the
bonding so that over time that sense of
love is like nothing can touch it.
Nothing can give me that, right? I've
made
a lot of money in a single day, right?
Nine figures in a single day. I'll let
people go put in a calculator nine
figures to see just how much that is
in a single day, okay?
It's a dope feeling, but it's not love.
Love trumps everything I've ever been
through in my life when it's sustained.
And so, I put a lot of energy into it, a
lot of energy because it gives me back
more than anything else in my life.
So, you mentioned how nature is
programmed
you to have kids who have kids. And you
made a personal decision not to do that.
Uh
why
did you opt out of what nature wants?
Why I opted out of it, we'll get to in a
second. But the fact that we can all opt
out is fun cuz I'm like, "Ha, I got you,
bitch." It's like nature thought she had
me, but I don't you know, I'm not I'm
not playing that game.
Uh so, here's the thing. I really want
kids to this day. I really want kids.
There are still moments where I'll see
that thing that's like
ooh, man, it triggers all of my desire
to have kids.
And I'm like
man, I am very sad that I can't both
have the life that I'm living and have
the life where I have kids." But I
looked at
my life from several different vantage
points, what my wife calls the average
Wednesday. So, what would an average
Wednesday look like if I had kids? And I
know myself, and I feel a tremendous
amount of obligation. In fact, part of
the reason that I work as hard as I do
at Impact Theory
is I feel an obligation to you guys.
I feel an obligation to the team. And I
really
I take that seriously in ways that I
think most people would be distressed
by.
And so, for me it's like, "Okay, I
really need to think about that. If I
had kids, I would feel a huge obligation
to them to come home." And so, one thing
that I like about work is that I don't
feel conflicted. Lisa and I are building
it together. So, as I put energy into
this, I'm putting energy into something
that I'm doing with my wife. So, that
doesn't feel like it's fragmented
energy. It feels like it's coming
together. That was obviously on purpose.
I'm building a company that brings many
of my passions, not all of them, but
many of my passions together. So, even
as I pursue things that I would do no
matter what, I'm also building the
business. And I do that because I know
I'm going to feel that sense of
obligation. So, let me make sure that
I'm doing things that I love to satisfy
the obligation. If I had kids, now when
I'm at work, I would feel like I should
be with my kids. When I'm with my kids,
I should feel like I I would feel like I
should be at work. I just know that
about myself. So, I want to be really
honest. And then, you don't miss what
you don't have. So, it's not like I had
a 7-year-old and they died. I've never
had kids, right? So, kids are a the
thought. So, I can think and I'll have
those moments sometimes of really
intense like, "Aw, dude." Like, you see
that moment like, have you guys seen
that TikTok trend where it's like they
record they do like the little the
there's a song and they like propose to
their daughter and they have the
daughter recording. She doesn't realize
she's recording herself and she's like
looking at them with like awe, enjoy.
I'm like, "Oh god." Like that hits me
right in the feels and I'm like, "Oh
man, I want to have a daughter."
Or like that Jordan Peterson one, do you
know that one when they have like kids
will not always be kids, they'll grow up
and then they have it seen it. And it's
just like people videoing their kids
that going up from like a kid to like 5
years old.
Even hearing about that kicks me in the
feels.
Yeah, yeah, you just mix it somewhere
else like Lisa says.
Yes. Oh yeah, yeah, yeah. My my Suddenly
I have a uterus as well. Yeah, exactly.
It that kind of thing like they really
really hit me. So but anyway, I can set
that aside cuz I'm like my marriage is
amazing.
I fully understand nature's trick which
is when you have a kid, the child will
be your number one priority and right
now Lisa's my number one priority. I
don't know that this is a stat but I'd
be willing to bet that relationships are
more likely to break up or be
dysfunctional. That's a better way to
say it. Relationships are more likely to
be dysfunctional if you have kids. So
even people that stay together, I think
it's a higher likelihood that that
stopped being a very
um thriving emotional and sexual
relationship if you have kids. So I'm
super thoughtful about that. And then
again, average Wednesday, don't really
like I hate like doing things that kids
want to do and stuff like that. I have
so little time. It's like I want to do
things I want to do. Uh and then when I
look back on my life and walk through
all the different moments cuz all of our
lives are broken into phases. I look at
the different phases. It's not until I'm
in my 60s that I start to go, "Ooh, I
think that having kids will like be
pretty important to me." And by the time
I'm 80, I will regret it. There's no
doubt about that. But because I've
thought through it, I'll know how to
deal with that frame of reference when I
get there so that I don't get destroyed
by it because it's when people are
caught off guard by a frame of
reference. And for explaining a frame of
reference is beyond the the of this
conversation but when you get to that
frame of reference, you see life through
that. And when you get caught off guard
like by having a kid and you didn't
think through that well, or not having
kids and you didn't think through that
well, uh at last check, the most unhappy
people in America are mid-30s
female lawyers
because they've chosen career over
children, and they are now at that
moment where it's like, "Whoa, is this
really what I want from my life?" Now,
maybe the other occupations, they love
it and it's not a problem. But for
whatever reason, 35-year-old women
uh attorneys,
it's emotional implosion time. So,
that's somebody who did not think
through, "What are the different phases
of my life?" Like, it's dope in my early
20s where I'm like, "Yo, I'm proving I
can do anything I set my mind to. I'm
grinding, I'm making a ton of money.
This is rad." And then you realize, "Oh,
wait a second, maybe there are other
things that I didn't think through." But
if you think through that and you're
like, "Oh, in my mid-30s, I may want
kids, but you know what? I'd actually
rather play my career out." Now, at
least you're not taken by surprise. So,
you can plan around, "Okay, I better
have a career that gives me those
things." Thinking through that, I think
is very important. I know when I get to
80, that I will be very grateful that I
thought through how my frame of
reference will change, and so I will
make plans to be able to mentor people,
to have In fact, I'm starting to do that
now,
even just in the way that I shift my own
thinking, thinking about myself more as
like a father trying to like, "Hey, I've
suffered in my life. I want other people
to learn easily what I have learned
through great suffering." Which is, of
course, what one of the things that
makes being a parent cool. It's like,
"Hey,
I can help you hopefully make your life
a little bit better." And so, that part
of being a parent, I can express in a
lesser way. I'm very well aware of that,
through the people in the company,
through the people that watch the
content. So, being aware of the how the
frames of reference shift is important.
But anyway, that's how I have
the way I've thought about pulling a
fast one on Mother Nature to the extent
that you can, but it's a trade-off.
And then, the last question I had was,
what are like three behaviors that you
do to reinforce your love for Lisa that
other people can put into their
relationships?
Okay, so this is huge. One, don't
criticize, compliment. So, when I was
young, and you get together, and you're
in that relationship, and everything is
great, but then you start living
together, and like that super drug-like
early days starts to wear off, and all
of a sudden, it's all the things that
they do that drive you crazy.
And you're like, "Hey, could you not do
that? You know when you do that, it
really bugs me. Hey, ah ah God, stop.
Why are you doing it like that?" And I
was like, "Wow, when she does it to me,
that drives me crazy." So, I was like,
"You know what? Every time I have an
impulse to criticize her, instead, I'm
going to reach for a real compliment.
I'm never going to lie. I'm not going to
BS. But, I'm going to reach for a real
compliment." What that does is it
pattern interrupts my own brain, so I'm
not reinforcing the negative thing, cuz
it really is negative. Like, the person
really is doing something that drives
you crazy, and it probably really is a
dumb thing that if you could wave a wand
to make go away, you would. And so, it's
not even like I'm saying that annoying
thing isn't actually annoying. It is,
but if I obsess over it, all I'm going
to see is the annoying thing. Whereas,
that positive thing is also real. So, I
want to make sure I'm spending my time
thinking about the positive thing. So,
don't criticize, compliment. Always make
it real,
but spend your time in the compliment.
Have a lot of sex.
Just real. Like, even now I'm in my 40s,
it is so funny. In my late 40s, I can
think back to what I was like in my
early 20s, my poor wife. And like, going
through that and thinking, "Oh, it's
going to be like this forever." It's
not. Like, as your hormones change, and
I know that I'm only one testosterone
injection from being right back there,
but it feels more manageable. Whereas,
before I felt like a drug addict who
couldn't focus, it's like now I feel
like, "Hey, I have a healthy
relationship with this drug."
Uh if I'm a recreational user now
instead of an addict, which is way
better. And so, being in that space
though, I've realized it's still
critically important. It is a thing that
is unlike anything else in your life.
It's the only person that you have that
relationship with if you're monogamous.
And that's not an over vote for
monogamy, but monogamy has a really
potent upside.
And so, being in
uh a monogamous relationship and knowing
that that's my one outlet for that, it
you realize that sex is this fascinating
thing that is a mode that we all go
into. And going back to nature wants to
make sure that you have kids that have
kids, it's like nature made sure that
that was an awesome thing that is unlike
anything else. And so, I'm legitimately
freaked out by how much less sex young
people are having now because they're
missing out on something incredibly
potent. Now, I'm only vouching for sex
with connection. I won't say that it has
to be
uh a marriage cuz I've had my share of
non-marital sex and it was awesome and
I'm not denigrating that at all. But
I've always found that it's way more
enjoyable if it's somebody that you have
a real connection with. So, but thinking
about it like that, it is this mode that
you don't get anywhere else. If you have
a spouse and you have what they call bed
death, that relationship is going to
become dry and brittle. That's
metaphoric, obviously, but that you'll
that you'll get the right idea in your
head. Whereas if you maintain a sexual
relationship, you're constantly crossing
this weird boundary into like this
this completely unique space that you
only have with that person, and nature
is squeezing this neurochemistry that
constantly bonds you, brings you back
together. So, that's hugely important. I
cannot stress that enough. And then
number three, you have to be a
high-level communicator. You've got to
invest in saying things that you don't
want to say. And I think one of the
biggest breakthroughs in my marriage was
when I finally realized that I had to
say out loud anytime insecurity was
driving me.
Because then my wife could help me. And
as long as she never weaponized the
insecurity against me. Now, it's not my
wife's problem to solve. Now, hopefully
she can help me overcome that. That
would be amazing, but it's not she
doesn't need to solve that problem. It's
my problem to solve. But she can't
weaponize my insecurities against me.
And by me articulating them, now we know
what's actually going on. So, we're not
arguing about a surface-level thing. We
get to the real issue that's driving it.
We can both process through that
together. And so, now you don't have
stupid fights that last forever. You're
getting to the root cause of the issue.
I mean, this is exactly like in
medicine. Don't treat the symptom. Find
the underlying cause. But when you are
arguing, you have friction in your
marriage, you have to figure out the
underlying cause. And I promise you it's
either a collision of values, so you
just you both understand each other. You
just disagree that that's how the world
should be. It's misaligned base
assumptions. So, you are viewing the
world in a way that you don't even
realize you're doing it. So, people
don't realize what their base assumption
is. It's just it's what they call an
axiom. You just live by it. Like, "Oh, I
assume that that emotion is very
distressful for you. So, why wouldn't
you want to solve the problem?" You
assume that I know that it's not
uncomfortable to sit in a negative
emotion. Those are base assumptions. But
in reality, my base assumption is
"You're in so much pain right now from
this emotion. The only thing that makes
sense is for us to solve that problem."
And your base assumption is, "Dude, how
can I solve a problem if I haven't had a
chance to sit in it yet?" But if we
don't say that, I'm trying to solve the
problem. You're like, "Asshole, just
listen, right?" And so, when two smart
people are colliding, they need to check
their base assumptions first. Like,
"What's your base assumption?" That I
need to sit with this emotion before I
can problem solve. I need to problem
solve to to even think straight. Cool.
Now we can begin to understand each
other. So it's either values, it's
misaligned base assumptions, or you've
got an insecurity that's driving you,
and you either aren't aware of it or
you're not being honest about it. And so
if you get that stack right, then all of
a sudden communication becomes very
easy. But man, you've got to be
emotionally naked, and that is very very
difficult, but it is hyper rewarding if
you have a partner that doesn't use it
against you.
So everybody sees how strong, you know,
your relationship is with Lisa, how
amazing it is, how deep, but then also
people see how amazing your the career
side of it is. Like your business Impact
Theory is growing, it's thriving, and
I just want to know how you balance that
to keep both of them leveled up so
evenly, to keep them both growing, and
what your advice would be to people who
don't know how to balance their
relationship and their business or their
work.
So if you want to balance things, you
have to know thyself. So just a few days
ago I sent Lisa a text that hurt her
feelings. And I didn't mean it to.
I said, "Hey, would you mind if we did
this business thing on a day that was
special for her and I?" And I even said,
"You're probably going to hate this
idea, but" cuz remember, I feel a
tremendous obligation to to work for you
guys and to make sure that the company
thrives and all that. So I'm always
thinking like, "Hey, this would be
really good for the team."
Now, Lisa's role, stated role, it's not
like she would be confused. If she heard
me say that, she'd be like, "Yeah,
that's my role." Her stated role is to
be the early warning system because I
don't see the problem coming in the
relationship as quickly as she does. So
we refer to it as being disconnected,
where I work so much that we start to
feel disconnected. So
thank you for saying that people see my
relationship is thriving, and I would
say that it is, but it's because we have
these bumpers, and I'll bump up against
it as I did just a few days ago, and I
sent that thing and said, "Hey, let's do
this business. I know this is that
really special day for us, but let's do
this because I think it'd be good for
the team." And she said, "Hey, that
hurts my feelings that you would even
ask, because it makes me feel not heard
and not understood, because 2022 was the
hardest year of my business life. And
for 8 months, she let me work 120
hours a week. That's not even getting a
full night's sleep. That's working
around the clock 7 days a week. I mean,
it's it's pandemonium, and I do not
recommend it. I'm not proud of myself
for doing it. It was actually a result
of mistakes.
Do I think I'm a badass for doing it?
Yes. But do I think it was a problem of
my own making? Very much so. So, my wife
was very understanding through that.
Now, I promised her that I would find my
way back to her, which I did. And so,
but now she's very gun-shy of like,
"Hey, I gave you grace and latitude for
8 months, and now you want to do a work
thing on our special day that makes me
feel very unheard." Now, if either thing
happens poorly in that moment, we have a
problem. But Lisa and I do that movement
well. She speaks up and says, "Hey, it
bothered me that you even asked." And
I'm like, "Oh, damn. Like, I don't like
that it bothers you that I asked,
because your role is to play that person
where I can say, 'Hey, let's do this,'
and you say, 'Early warning, don't do
that.'" So, she had to be graceful in
that moment and say, "Cool. I'm not
going to double down. I'm not going to
be angry. Let's not do that." As the
early warning system, I'm telling you
we can't do it. And then if in that
moment I'm like, "Yo, what the [ __ ]
Like, come on. This will be better for
the business. I thought we were in this
together." Then she's going to feel
abandoned in the marriage. So, I'm like,
"Hey, your stated role is to be the one
to say, 'Nope, that will lead to us
feeling disconnected.'" And so, when you
say it, even though I have an impulse to
go in the opposite direction, and I'm
not feeling disconnected, and that feels
like a really small thing to me, that's
your role, word. So, I'm going to
immediately back off totally. I'm
actually sorry that I asked cuz I didn't
mean to upset you. And I totally get
where you're coming from. I hear you.
Like, we're on it. And so, now we just
we move on. I'm more thoughtful about
Okay, fair. Like, the 8 months is pretty
intense. I totally get why she's saying
that. Next time I'm going to try to
catch myself before I ask. But, if I do,
she's not going to be upset, but she is
going to check it and say you can't do
that. So, it's one understanding it
takes constant maintenance. There is no
such thing as Oh, my marriage is great
and it will remain great forever. My
marriage is great because we work on it
every single day.
Now, balancing the business in that, it
doesn't mean that I give more more time
to my marriage because I don't. I give
more time to the business. But, it does
mean that I prioritize my marriage. So,
if my wife says, "Hey, we can't do that
thing." then we're not going to do it.
Like, I will just tell you, the CFO
pulled Lisa and I aside and was like,
"Yo, 2 weeks of Christmas, crazy town.
Can't do it." And I was like, "I'm just
telling you right now, 2 weeks of
Christmas every year from now until the
end of time because like the rest of my
life, I make it about my business. For 2
weeks, I'm not a businessman, I'm a
family man. It is what it is."
And he was like, "Okay, cool. Like,
totally on board. I get it." But, that's
one of those you you have to know like I
need to do this set of 32 things to make
sure that my marriage is always
thriving. And they don't always mean the
most time. Now, it's not an accident
that Lisa and I build a company
together. I would never be able to work
as much as I do if we didn't. And I know
this because the first company that when
I got into entrepreneurship, for 8 years
she wasn't. And it was a nightmare. And
even though I worked less, it was harder
on the marriage than when I'm working
more now because we're in it together
and we share, you know, the same stories
and the same people and wants and all
that good stuff.
I've read Feeling Great. you mentioned
it earlier.
And I might inflame the comment section
by saying this, but I feel like if if
that book exists, then like like why do
people who read it like don't suddenly
like, "Oh, now I'm no longer depressed
or no longer feeling like anxious in
that sense?" Cuz it he lays out all the
steps very clearly.
So, what do you think is the thing that
causes people to just not be like
transformed from reading the book? Is it
the the number three thing that you said
earlier in the beginning, like just not
enough repetition? It just hurts the
first time that they do it, so they
don't follow through. Like what is the
thing that
Yeah, I think the big reason that people
struggle to get out of depression, even
if they've read a book like Feeling
Great,
is that
one, they aren't
they don't believe the following very
inflammatory statement, that you can get
control of your neurochemistry.
And
they think that it's all in the mind,
and they don't realize that it's a far
more complicated beast than that. But
because they don't believe that they can
completely get control of it, they will
try a few things early on and stop.
Now, if you have depression and you are
not dealing with the body, your
microbiome very specifically,
then the odds of you getting out of that
depression are virtually zero.
And so, even a book as extraordinary as
Feeling Great is only dealing with the
psychological component of depression,
and it is far deeper than that. So, your
gut controls many of your
neurotransmitters and serotonin, so
SSRIs or selective serotonin reuptake
inhibitors, meaning they keep more
serotonin floating in your body. Now,
70% of the serotonin in your body is
produced and stored in the gut. So, if
the very chemical that they used to
combat
depression is in your gut and you're not
dealing with your gut, now you have a
problem. But, it goes back to what I
call the only belief that matters. If
people don't think, "Oh, I can control
this." then they won't keep going keep
going keep going keep going keep going
keep going until they find that root
cause. So, they think that this is Oh,
this is that thing that happened to me.
A tragedy befell me and therefore I'm
never going to be able to get out of
this. This is because of the trauma that
I went through in childhood. Yes,
partly, but you can get out of that. You
can unwind that stuff. And I am not in
any way shape or form saying this to be
flippant. I am not trying to diminish
the terrifying grip that is depression.
I'm just saying you have to believe that
you can get your way out of it. And yes,
it is hyper complicated. And having
watched Lisa go through an extraordinary
battle with her microbiome and seeing
how complicated it is to undo all that,
the psychological side's already bad
enough. Especially if it's a result of
trauma, abuse, where that gets hardwired
in. I mean, that's in your nervous
system in a deep way that is going to be
very complex to unwind. But, it starts
with believing that you can unwind it.
And then doing something like cognitive
behavioral therapy where you go through
I forget how many like It's like 13
steps. And one of the steps is like the
15 cognitive distortions. I mean, it's
crazy. So, it is already a very complex
book just cognitively psychologically
that takes a lot of repetition which
requires you to believe that it's going
to work. But, then it's also the very
difficult part of getting your body
right. Sleep, exercise,
diet. Diet. You want to talk about,
"Hey, let's really light the comment
fire on the comment section on fire."
Remind people that what they eat is
going to influence their microbiome, is
going to influence their production of
serotonin, is going to influence their
sleep, is going to influence depression,
anxiety, all of it.
It just is. And if you're eating junk
food, you are making everything worse.
Not a moral judgment, it's just a
biological reality. Now, if you can
strip away the moral judgment and
realize you're not a bad person if you
eat junk food, but you are a person
that's creating obstacles for feeling
good. So, all I'm saying is remove the
obstacles. Now, there are people in my
life that I love that put every food
obstacle in their way humanly possible.
They are actively in pain and they
actively tell me how much they're
suffering and they actively ask me what
they should do to stop suffering and
they keep doing it. Does that mean that
I think they are a worse person? Not in
the slightest. I love them just as much,
I think they're just as valuable as a
human being, and I really wish that they
would remove the moral judgment from
themselves because it is not a moral
question. It is 100% entirely a question
of this path leads to one outcome, this
path leads to a different outcome. Pick
the path worthy you like the outcome and
then walk that path. And so,
people have to recognize I can do that,
that there are It is cause and effect.
There's nothing
mythological about this. It's cause and
effect, but it is hyper complicated. It
is both psychology and physiology.
Unwinding that will almost certainly
require that you get help from
professionals and other people.
And so, the shortest answer in the world
to your question is it's complicated.
We watched this episode.
But even that, like, now how do you go
in and do like Lisa had me by her side
and it still took 5 years to get back to
baseline with her microbiome. And man,
when you're in the thick of it, the
whole time you're asking, is this
actually going to work?
Because some days it doesn't feel like
it. Some days it feels like this is
going to be forever. And it's not until
you look back a year and go,
"Yeah, wow, that's right. I actually
have 17 more foods that I can eat now
that I couldn't eat before, but I still
3 days a week have just absolute agony
in my gut. And so, it's still this still
sucks. Then, 2 years you look back and
you're like, "Oh, wow.
I'm only having that 2 days a week."
4 years in, you're like, "Oh, that's
right. I only have it occasionally." And
then, 5 years in, you're like, "God,
this took a very long time."
There's a lot of dark days for somebody
struggling with depression.
But if you don't believe that you can
unwind it, if you don't believe that
you're in control, even though it's very
complicated, then you'll never do it.
And having been a victim of something
would be horrible. But you now have to
take control and say, "Okay, this sucks.
I can't undo the past, but I always can
control how I react to that thing."
Don't take my word for it. Read Man's
Search for Meaning. That is the ultimate
form of abuse. He was in a concentration
camp. So, like, nobody's got a trump
card to play on him, right? And his
punchline is, "It's all about how you
process it emotionally."
So, if if you can share whether in that
5 years were there days that Lisa just
did not believe?
Oh, yeah.
Well, they were the darkest days of my
marriage.
They were depression. They were me being
afraid she was going to die because she
was so sick.
There was her being so fed up, "I don't
even want to try anymore. Why try? Why
bother? There's no point."
It was like, "Wow, that's hard." There
were times where she would respond to
love with just rejection and anger. It
was like, "What is happening?"
And so, it was brutal. And we didn't
know, I mean, you had to have blind
faith that it was going to work. But did
I know it was going to work? No.
And there were times where even I was
like, "I have to act as if this is going
to work, but I've never been through
this before." And this is early, man.
We we as like
uh uh
mainstream society have only known about
the microbiome for like 10 years. Like a
year before Lisa got sick, I'd never
even heard of the microbiome. So, it's
like, dude, this stuff is so complex
that it it does feel like a big question
mark, but I will just say there is a
solution to every problem.
And those that judge that, do you guys
just sleep it off and tomorrow you'll
feel better again? Or like what is like
that thing to get back to
to to base baseline and not that um
um what do what do you call it? Like uh
ex
not exaggeration, but like um
magnification of the problem.
Catastrophic thinking.
Yeah, catastrophizing it.
So, the only way to stop catastrophizing
is to pattern interrupt that, not allow
yourself to wallow in that cognitive
distortion, to say I'm going to base
things on fact,
and then have a growth mindset. When you
have a growth mindset, you have the only
belief that matters, which is that if I
put time and energy into getting better
at this thing, I will actually get
better at this thing. So, if I put time
and energy into learning about the
microbiome, I will learn about the
microbiome. So, when I went into it, I
said to Lisa, "Look, I'm going to go
learn about the microbiome." And I would
wake up every morning and the first
thing I would do is I'd spend a couple
of hours researching the microbiome. And
I just thought, "Cool, I let's say that
there's no doctor in the world that can
solve her problem. I'm going to learn
enough about it to do it myself." And
so, when you go into it with the
arrogance of belief, and it's like,
"Cool, I don't need somebody else to
know this. I will put all the pieces
together." Now, thankfully, it didn't
end up needing to be that, but because I
approached it like that, that I'll read
the studies. I will learn all of these
things. I'll do research if I have to. I
will buy a microscope and start doing
laboratory tests. But when you approach
something like that, which is how I
approach all of life, you realize, "Oh,
I get it. Other people don't succeed at
whatever because they're not willing to
be absurd. They're not willing to say,
'I'll I'll become a Nobel Prize winning
scientist to solve my wife's problem.'"
If you're willing to say that and
actually act in accordance, it's unreal
what you can accomplish. Now, obviously,
we solved the problem long before I had
to become a Nobel Prize winning
scientist, but the fact that I was
willing to move like one, the fact that
I was willing to go, "Yeah, I can do
this. I can become that. I'm not yet.
I'm I'm going to have to learn a lot.
I'm going to have to figure out how to
read abstracts and do research and ah
ah."
Fine. I'm not going to let my wife die.
My number one priority is making sure
that we get her back on track. And then
you go at it like a freak of nature. But
most people cannot do the first part,
which is to believe that it's [ __ ]
possible. And this is what I want to
scream to people is like, "Hey,
[ __ ] you are average. Yes, stop
being afraid of that. You're average,
but you can get better. Go [ __ ]
learn. But you have to be a demon. You
have to give your brain and body the
impulse, adapt or die, [ __ ] I
will break you in half before I give
up." When I put on the muscle mass, cuz
boy, did I used to be a lot smaller.
When I would show up to the gym every
day, I had to say adapt or die. And I
would just tell myself adapt or die.
[ __ ] I will meaning my body,
I'm going to keep pushing you. Scream
and cry all you want, we're doing this.
And I would lift to the point I remember
one time, this is when I was broke, I
couldn't even unlock my car from the
door, I had to lean across so open the
passenger side to lean across to the
driver side. And I had worked out so
hard that I couldn't hold up my own
weight and I put my arm in the seat to
reach across and my arm gave out and I
literally just poof
face planted into the seat. But you you
have to attack everything you do like
that. And when you go that hard, you
will be shocked. Everything will relent
to your superior will.
Everything will relent to your superior
will. Never forget that.
There it is, everybody.
If you haven't already, be sure to
subscribe. And until next time, my
friends, be legendary. Take care. Peace.
If you want to achieve even your wildest
dreams, be sure to watch this next
episode about staying motivated.
The first thing to know about me is I am
not a born entrepreneur. Now, there are
many people that consider themselves a
born entrepreneur. I am not one of them.