Why Waking Up At 3:30 am Everyday Will CHANGE YOUR LIFE (Try This For 7 Days!) | Tom Bilyeu
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Tom Bilyeu argues that waking up at 3:30 a.m. without an alarm clock can fundamentally transform one's life by creating immediate momentum and maximizing daily productivity. He attributes his previous struggles to sliding toward depression, wasting four to five hours in bed, and suffering from low energy due to irregular sleep schedules caused by snoozing alarms or inconsistent bedtime habits. To combat this, he advocates for a strict routine where individuals go to bed at the same time every night—ideally 9:00 p.m.—and wake up naturally without an alarm. Upon waking, Bilyeu emphasizes getting out of bed within ten minutes and immediately engaging in work or exercise rather than lying there scrolling on a phone. This approach allows him to complete significant portions of his day before others even start theirs, effectively stacking skills through early morning hours when the world is quiet and distractions are minimal. The core philosophy behind this routine involves cognitively optimizing oneself by turning potential into usable skill sets while pursuing honorable goals that one genuinely cares about. Bilyeu details a specific morning sequence: immediately after waking up, he puts on gym clothes, feeds his dog, researches topics of interest, works out for 30 to 45 minutes without eating (fasted), and then meditates to lower heart rate and breathing into a calm state. He also incorporates cold showers as a method to toughen the body and boost mitochondrial function. Furthermore, he practices intermittent fasting with an average window of roughly 17 hours before his first meal around 8:30 or 9:00 a.m., ensuring that no food is consumed until after exercise and meditation are complete. This regimen prevents the "snooze cycle" which fragments sleep quality and ensures that one wakes up refreshed rather than groggy. Bilyeu addresses common objections regarding fatigue, napping, and biological limitations by explaining the difference between psychological energy (willpower) and cellular energy derived from mitochondria. He asserts that while taking a nap is acceptable if it restores cognitive function without disrupting sleep cycles—specifically suggesting naps before 7:00 a.m. or during travel—it should not be used as an excuse for poor lifestyle choices like staying up late watching TV. He stresses the importance of cellular health through diet, exercise, and cold exposure to maintain high ATP production necessary for sustained performance. For those facing significant hurdles such as trauma, obesity, or chronic stress, he advises acknowledging these biological realities without shame but refusing to let them dictate one's future. Instead, individuals must find a compelling "why" that generates excitement rather than fear, focusing on the desire to look good in skinny jeans or achieve specific goals to override hormonal and microbiome signals that encourage overeating. Ultimately, Bilyeu concludes that success requires setting hard-and-fast rules known as "bright lines," such as getting out of bed within ten minutes regardless of circumstances like injury or lack of sleep. He shares his personal history of laying in bed for hours when unemployed versus the dramatic shift he experienced after implementing these strict protocols to write a screenplay and build Impact Theory without ever needing an alarm clock again. The video serves as both a challenge and a guide, urging viewers to stop making excuses, structure their evenings to ensure restful sleep by avoiding blue light and stressful work late at night, and attack the most important tasks of their day immediately upon waking. By aligning habits with identity and maintaining high standards for discipline, anyone can outperform others in a hyper-competitive world while pursuing passions that elevate both themselves and society.
Read the full video transcript
Your life will change forever the moment
that you decide to get up early and
really attack your day. Go to bed at the
same time every day.
Don't use an alarm. Sleep as much as you
need, but the second you wake up, you're
going to get yourself going. Let me tell
you all about what my life looked like
before I started getting out of bed and
really getting after it.
One, I was sliding towards depression
because my life felt like it was
completely out of control. Two, I was
wasting 4 to 5 hours a day every day.
Three, I spent my time tired all the
time because I wasn't going to bed with
intention, which means that my body
clock was all over the place. I would go
to bed 2 to 3 hours differently every
night, sometimes earlier, sometimes
later. I had nothing specific to anchor
to to what time that I was going to go
to bed, which means that if I just let
my body sleep, then I was going to wake
up whenever I was going to wake up. And
if I set an alarm, even worse, I was
going to wake up but feel terrible. Now,
most of the time I had an alarm. So, I
would just wake up feeling terrible, and
I would snooze the alarm and snooze the
alarm and snooze the alarm, and I would
constantly one, I would still sleep like
another hour, but I would do it in
9-minute fits and starts. So, you end up
starting your day absolutely terribly.
You feel like you're on the back foot
from the moment you get up because by
the time you finally get yourself out of
bed, depending on if you're talking
about a period when I had a job or when
I didn't, which even I can't believe
that that's actually true in my lives,
but there was life there was extended
periods of time where I didn't have a
job,
and then times where I did. So, when I
didn't, I would just lay in bed, and
when I did, I was on the back foot, and
that was when I really could not get
momentum going in my life, and I
couldn't understand why. Now, from a
biological standpoint, I really did not
feel good. I was low energy all the
time. When you're low energy, you lack
motivation. When you lack motivation,
then you don't make the changes that you
need to make, partly because you're not
going out and learning the things that
you need to learn in order to create a
framework in your mind that's going to
tell you things like what I'm telling
you now. Now, when I started
implementing rules in my life, then one,
I was going to bed on time, 9:00 p.m.
every day like it's a religion. I would
wake up when I would wake up without an
alarm, so I would actually feel
refreshed, and then I gave myself only
10 minutes to get out of bed. So,
imagine going from snoozing for an hour
when I had a job or laying in bed 4 to 5
hours if I didn't have a job to
getting all the sleep that I needed,
getting up within 10 minutes, and having
my day structured such that if I was
awake Monday through Friday, I was
either working or working out. Imagine
the amount of momentum that you can
create in your life when you act like
that. And so, everything changed
dramatically once I started putting
those rules in life. Now, when I did
this, I actually didn't have a job at
the time that I put this rule set into
place, but I started going to bed at the
same time. I started Whatever time I
woke up, I gave myself 10 minutes to get
out of bed, and then I would get right
to it. Now, at the time, I had a big
goal of writing a screenplay, which I
ended up accomplishing. I can't remember
how long it took me,
4 to 6 months, something like that. And
I was like holding this thing. I was
like, "Oh my god, like I actually
managed to accomplish this." Why?
Because I was getting up early. Now,
what ends up happening if you're going
to bed early, you're going to sleep
somewhere between probably 7 to 9 hours
depending on your age or if you're
really going hard after something that's
really exciting for you or quite frankly
really stressful, might be closer to 6,
6 and 1/2, which is about where I live,
6 and 1/2 to 7 hours of sleep measured
as an average over the course of a year.
And so, like last night, I went to bed
at 9:00, I woke up at 3:30 a.m. Now, if
you have my rule set, you get up at 3:30
a.m. By 3:31, you're either working or
working out. Now, you can imagine that
you get a lot done. As I'm recording
this now, I think it's like 3:34 p.m. in
the afternoon. I've already worked a
12-hour day by the time that I'm
recording this, and I'm filling all of
my
intermittent moments where I'm
transitioning from one thing to another,
reading, researching, so I am constantly
maximizing my time. Now, by the time
most people woke up, I had already been
working. If they wake up at what, 6:00?
I'd already been working for 2 and 1/2
hours. If they wake up at 7:00, I've
already been working for what, 3 and 1/2
hours. So, I'm able to get a half day's
work in because at my pace, it's really
getting a lot done before most people
get to their first meeting. So, it's
really incredible how much you can do in
a day when you begin maximizing it, but
it really does begin with going to bed
on time,
not setting an alarm. This is not me
telling people to get 6 hours of sleep
or 5 hours. It's me telling you to get
as much sleep as you can get so that you
can be cognitively optimized, so that
you've got the biological energy that
you need, and so that you really can
pursue the only thing that matters,
which is skill acquisition. Once you
have the right skills, you can apply
that to accomplishing the things you
want. But look, we live in a
hyper-competitive world. I always tell
people there's three things that you've
got at your disposal. You can work hard,
you can work smart, and you can work
long hours. Now, people always say, "If
I'm working hard and smart, why do I
have to work long hours? Why, Tom, do I
need to get up early?"
Because eventually you will encounter
somebody like me, and I'm doing all
three.
So,
if you're trying to accomplish something
big in your life, I'm telling you you
just have to maximize all of the things
that are at your disposal, and one of
those things is just the number of hours
in your day. Now, remember, I love what
I do. So, for me to go hard after the
things that I'm trying to do, create,
and build, it's the ride of a lifetime.
I don't want you to do something that's
miserable. I don't want you grinding it
out to try to make a bunch of money. I
want you to pursue your passions with
everything that you have to leave it all
out on the field like your life depends
on it because
how you feel about your life actually
does
depend on it.
So many people
have a constant feeling
that they're not doing anything with
their lives. And the reason that they
feel like they're not doing anything
with their lives is because they're not.
And that's the hard reality that you
have to face. We all have 24 hours in
our day. We have 365 days a year
plus leap year when it comes around.
And most people just aren't making the
most of it. Most people don't have rules
in place. Most people don't know what
they're trying to accomplish. Most
people don't drag their ass out of bed
and get to work. But if what you love to
do
is the thing that you do when you get
up, it really is pretty extraordinary.
Here's the thing that we're all up
against.
You've got all this potential.
You can turn it into skill set. But the
thing that's required is time and
energy. So, you need to get sleep to
have the energy
and you need to get out of bed to get
the time.
Now, there's something about getting up
when it's dark, when the world just
feels slow, people aren't texting you,
they're not emailing you. It's just you
and the things you're trying to
accomplish. When you take advantage of
that time, and by the way, you're going
to be sharp, you're going to be fresh,
maybe not in the first 30 minutes when
you wake up, but man, once you get that
engine turning, which is why I recommend
that you work out first thing in the
morning, once you get that engine going
and you're up to speed, those are going
to be the most high performative hours
of the day. And so, you want to make
sure that you're taking advantage of
that time so that you can really get
things moving. So, get up,
get going, take advantage of that, set
goals, know what skills you have to
acquire, use that additional time that
you get from getting up and getting
right to it to stack those skills and
accomplish the things that you want. And
once you understand that stacking skills
is how you do something great, but
stacking skills takes time, then you'll
start putting the right rules in place
in your life to make sure that you do
the things that you need to do to be
energized, get out of bed, and get after
it.
So, stop making excuses, structure your
life in a way that is set up
to give you the space that you need to
get this all done.
Don't make excuses, just get after it.
If you want to make the most out of your
time, you really have to be very
thoughtful about the things you do the
first couple of hours after waking up. I
have a very strict routine that I've
been adhering to in one form or another.
It does vary slightly depending on what
I'm doing in my life, but I have a very
narrow range of things that I do
immediately after waking up. So, this is
what my life looks like. I don't use an
alarm, so I wake up when I wake up. It's
usually 6 and 1/2 to 7 hours after I go
to bed, so I'm up very early. 3:30 to
4:30 a.m. is my typical wake-up time. I
have my gym clothes sitting right next
to my bed. I get my feet on the floor
within 10 minutes of waking up. I
immediately get dressed in my gym
clothes. I happen to then grab my dog,
take her downstairs, I feed her
breakfast, and then I And by the way,
the second I finish putting on my
clothes, I put headphones on, and I've
got something prearranged that I'm going
to be researching.
So, I'm researching, pick up the dog, go
downstairs, get her fed. The whole time
I'm researching something. I immediately
then go to the gym. The whole time I'm
researching something while I'm working
out in the gym. I work out typically
between 30 and 45 minutes.
Weightlifting, I don't do cardio. Not
saying you shouldn't, just saying that I
don't.
I then finish working out in the gym. I
go and right now I am immediately
meditating. Sometimes I will research
for 10 or 15 minutes to let my breathing
and my heart rate come down, but right
now I'm not. I'm using the meditation
time to actually see how rapidly I can
slow my breathing down and get back into
a calm and creative state. Meditating is
very important. Now, the reason that I'm
doing all of these things, and I'll
finish with my routine in a minute, but
the reason I do all of these things is
to cognitively optimize.
The whole point of life, from my
perspective, is to turn your potential
into usable skill set. Use that skill
set in pursuit of honorable goals,
meaning they elevate you and other
people and they're exciting to you. It's
something you care about, not because
people told you that you should care
about, because you actually do care
about them. Do not let the world try to
trick you into thinking you have to care
about what is {quote} right to care
about. Care about the things you're
into. As long as they elevate other
people as well as yourself, I'm all for
it. Whether you want to play the guitar
or clean up the oceans, I don't give a
[ __ ] Just do something you actually
care about. So, you have this honorable
goal. You're going after it with
everything you have. You're transforming
your potential into skill set. That's
what it's all about, but you have to be
cognitively optimized, energetically
optimized, meaning that you're actually
getting sleep, you're working out, and
you're eating right. Now, that brings us
to the next thing that you will notice
in my morning routine is I haven't
mentioned eating. I'm usually up for 4
to 5 hours before I eat. So, if I wake
up at 3:30 in the morning, I'm not going
to have my first meal roughly until
8:30. Sometimes I can push it to 9,
9:30, depending on my schedule. But, I
intermittent fast for on average, I
measured this over an 18-month period
and the average is about 17 to 17 and
1/2. I now forget the exact amount, but
roughly 17 17 and a half hours over
again 18 months. That includes weekends,
holidays, all of it where I'll have a
slightly shorter window, but during the
week that window can push to 18 19 hours
sometimes. So, I'm going to do
intermittent fasting. I'm once I finish
working out, meditating, I immediately
begin official work. So, that typically
is going to be somewhere around an hour
to an hour and a half after I wake up.
I'm in full work mode. So, if I wake up
at 3:30, by 5:00 a.m. I'm like
full-blown
not even research mode, which I'm again
doing from the second I wake up. Not
even in research mode. I'm sitting down
and I'm tackling my important things
list, which I keep a list of the most
important things that I could be doing
that are moving my goals forward. This
does not all have to be work. It's
whatever you're trying to do with your
life. Just so happens that for me work
and what I want to accomplish in my life
are one in the same, which by the way I
highly encourage for all of you, but I
know that sometimes reality gets in the
way and that's not always going to be
the case. So, whatever matters most to
you should be attacking early early
early early early. So, I get to it. I
don't do my important things list in the
morning. I do my important things list I
technically I'm constantly updating it,
but I try to have it done before I go to
bed. So, that when I wake up, I know
exactly what I'm going to be doing. I
know what I should be researching, and I
know what I'm going to be hitting right
when I sit down. And then I do that
thing. Now, because I don't take
meetings before 8:30, used to be a
little bit later,
uh I've started letting some things
Actually, I will frame it this way. Some
things I've gotten so good at
identifying what is critically important
that I'll actually let it come earlier
in my day. Whereas before I tried to
push it back because I felt like my time
was being inappropriately consumed by
other people. Uh I kept pushing my
meetings back. Now, I've started taking
meetings 3 days a week at 8:30 a.m. cuz
I've gotten so good at making sure that
those meetings really matter and that I
absolutely need to be in them.
So, I take my first meeting at 8:30.
Now, if I've woken up at 3:30, that
means that I have 5 hours of
productivity before I take my first
meeting. Now, I'm going to work until I
go to bed, which is at 9:00 p.m. So, if
I wake up at 3:30 and I work until 9:00
p.m., I'm not going to do math, but it's
somewhere around what 17 18 hours ish. I
know it's a half, uh, but it's a lot.
And so, I'm able, because I'm doing that
lead domino strategy of important things
in a particular order, I'm able to get a
lot done. Now, that time is highly
curated, very cultivated. I'm not, uh,
checking my phone. I'm not looking at my
text messages, unless that happened to
be on my important things list. If I
have a big, uh, partnership or something
that I'm trying to move forward and I
know people are going to be texting me,
then I might, but that would be highly
highly highly intentional. Be very
thoughtful to structure your day to make
sure that it meets the goals of the
things you're trying to accomplish. That
is what I do with the first couple hours
in my day, and I highly encourage you
guys to do the same. When you wake up,
there are very specific things you're
going to want to avoid. Number one,
hitting the snooze button. Don't do it,
not even once. That is how you end up on
the back foot trying to make something
happen in your day, but you feel tired.
You should be getting as much sleep as
you can, unless you are a parent with a
newborn, I don't think there's any
excuse for not getting enough sleep.
Go to bed early. You may have to go to
bed ridiculously early. If you have to
go to bed at 7:00 p.m. to get on your
kids' schedule, I'm completely fine with
that. What I don't advise is getting so
little sleep that you're constantly
hitting the snooze alarm. First of all,
the snooze alarm is going to give you
terrible sleep. It's going to wake you
up in what, 9 minute increments, which
is absolutely atrocious. Far better to
just admit that you're only going to
have 15 minutes to get out of bed or to
get ready and get out of the house, and
just get the sleep. Set your alarm for
the last possible second. That is far
better than hitting this news alarm.
This news alarm says that you've not got
control of your evenings. Get control of
your evenings. Go to bed. If you're
telling yourself the absolute
catastrophic lie that you need time to
unwind, you are creating a torture cycle
for yourself. You don't need time to
unwind. You need a method for shutting
your brain off. So, I use fiction books,
or that's what I did in the beginning.
Now I use non-fiction books, but you
need something to get your brain out of
problem-solving mode. If you put a book
on, I fall asleep to a book. What I
find, there's I haven't read the
research on this, but I'm going to
guarantee that if it doesn't already
exist, if somebody did the study of
whether or not laying down triggers
things regarding sleep, I promise you it
does. If you need to wake yourself up,
sit upright. If you want to fall asleep
even when you don't feel tired, get in
bed and lay down. Now, if you're not
completely expending yourself during the
day, you might have trouble falling
asleep. If you're overly stressed, you
might have trouble falling asleep. If
you're drinking caffeine, you might have
trouble falling asleep. If you're
working out late, you might have trouble
falling asleep. There are a lot of dumb
things you might be doing that are
keeping you from falling asleep. But if
you're not laying down and doing
something to shut your brain off, then
you're not going to fall asleep. And if
you're watching TV with blue light
pounding into your eyes, then don't be
surprised when you have a hard time
falling asleep. So,
optimize so that you can fall asleep.
Get yourself in a position
that you're actually going to be able to
get out of problem-solving mode
into relaxation mode,
feeling sleepy.
Dark light.
No blue light. No staring at your
computer. No checking Twitter to see how
many people have commented on some
stupid thing that you said.
So, you don't want to spike your stress.
You don't want to be checking email. And
as a guy that works right up until I go
to bed, there are ways you can section
off the things that you're working on.
So, you're working on less and less
stressful things as you get closer to
bedtime.
So, doing all of that will allow you
to not violate principle number one,
which is don't hit the snooze alarm. The
next thing that you're going to want to
avoid is laying in bed. So, even if
you're not hitting the snooze alarm, I
give myself 10 minutes to be out of bed,
up and at 'em. There's no laying in bed
and playing on your phone. That's the
surest way to watch a whole bunch of
time go by without you actually getting
up and getting after it. So, everything
in your life once you wake up should be
dictated by
a routine that you follow religiously
that is optimized to help you achieve
your goals. Now, remember, you should
set goals that are honorable and
exciting. So, it's something you're
legitimately interested in doing.
Again, don't let other people set goals
for you based on what you should want.
Don't chase money. Don't uh
chase
um
goals that are good for the planet
unless you're excited about it. Now, if
you are, that's amazing. But, if you're
not, don't get tricked into doing things
just because other people think you
ought to. This is where you really want
to jump out of bed. You want a spring in
your step. You want to be moving towards
something and not just away from
something. What is it that you're trying
to make come true in your life that
you're really amped up about? Go do that
thing. So, we're not going to lay in
bed. We're not going to play on our
phones. We're not going to take
something in before we start creating
outward. We're going to figure out what
the important things are in our lives.
So, don't check email. Don't go on
social media. Go straight to the gym.
You want to be doing things that are
going to optimize your body and mind. No
one is more bored by me than having to
deal with the body. I wish that I could
just exist in the realm of the mind.
But, the reality is that your mind and
your body are completely interconnected.
They are organs in the same ecosystem.
And if you don't take care of your body,
you will tear apart your mind. So, be
very, very thoughtful. If you're
suffering from depression or anxiety and
you're not working out like a fiend,
that is step number one. All right,
another thing that you should avoid in
the first couple of hours after waking
up, do not eat.
You want to give yourself a nice, long
window
where you are not taxing your digestive
tract. So, your enteric nervous system
has as many neurons, literal brain
neurons, as a cat brain. So, from having
a distinct personality to
being very important in terms of
responding to the things you eat. You
want to be very thoughtful about leaving
that gap. So, I have my first meal about
4 to 5 hours after I wake up and I won't
have eaten since about 2:00 p.m. the day
before. So, I go from 2:00 p.m. to
roughly 8:30 a.m. without eating every
day. That's going to allow you to have a
whole lot of improvements in terms of
how you regulate your glucose, how
you're able to produce ketones, which
will change your relationship to hunger.
There's a whole lot of benefits to
fasting that are beyond this, but I
definitely would not eat when you first
wake up. I also do not allow myself
caffeine Uh,
I have my first bit of caffeine once the
sun has come up. That's rule number one.
And then number two, it has to be at
least 7:00 a.m. So, those two conditions
have to be met before I have any
caffeine. And then I also water my
caffeine down dramatically
to the point where to be honest, I'm
really just having coffee for the flavor
and I could probably do decaf and I
wouldn't notice. On days where I don't
drink any caffeine, I don't notice any
difference. So, I have no addiction to
caffeine. I don't do it because it gives
me energy.
Um, really I do it because it gives me
some taste other than water. The reason
that I do that is I don't want to be
beholden to any exogenous substance to
get me up and going. So, I have found
that going and working out is far more
impactful to elevating my energy levels,
to getting me going, to getting my blood
pumping and my brain working than any
amount of caffeine. So, I highly
encourage you guys to do that. Also, I'm
just super suspect of exogenous
substances. This is why I don't
supplement. I don't take any supplements
regularly. I'm open. If I could find one
that extended life, for instance, I
would take it like crazy. I'm just
inherently skeptical about taking
exogenous substances. I know there's a
lot of people that do take supplements
and I uh, hold them in very high esteem.
So, it's not something that I have a
hard and fast rule. It's just something
that I am wary of. So, do the research.
Make a decision on your own. The truth
is hitting your career goals is not
easy. You have to be willing to go the
extra mile to stand out and do hard
things better than anybody else. But,
there are 10 steps I want to take you
through that will 100X your efficiency
so you can crush your goals and get back
more time into your day. You'll not only
get control of your time, you'll learn
how to use that momentum to take on your
next big goal. To help you do this, I've
created a list of the 10 most impactful
things that any high achiever needs to
dominate. And you can download it for
free by clicking the link in today's
description. All right, my friend, back
to today's episode. Okay, that is the
bundle of things that I really try to
avoid for myself in the morning. All of
it is designed to cognitively optimize
myself, to get me moving, to not be
reliant on anything outside of myself to
get up, get moving. I'm not allowing
distractions into my life. I'm just
getting to work on those things that
matter to me. And that is how you take
control of your morning and really get
effective. If you struggle getting up
and getting your day started early, even
though you want to and know that you
should be doing it,
this comes down to two things. One, it's
all mechanism all the time. What are you
doing with your night routine to make
sure that you're getting to bed on time
because the reality is if you're tired,
you're not going to want to get up. The
reason so many people lack motivation is
because of as Vince Lombardi said,
"Fatigue makes cowards of us all." If
you're tired, you just don't have what
you need to face the day. Life is hard.
Being a human is difficult. Life is
going to kick you in the face. The
second law of thermodynamics makes
abundantly clear that life moves
inextricably towards one thing, chaos.
And the only way to tame the chaos and
create order in your life is by pouring
energy into the system. To pour that
energy into the system, you need energy
at two levels, at the cellular level and
psychological energy. Now, it's easy
enough to get yourself pumped up
psychologically,
but to get yourself pumped up at a
cellular level, you have to make sure
that you are getting to bed on time,
getting plenty of sleep, eating right,
and getting exercise, and meditating. If
you're not doing those things, then
you're not going to be primed at a
cellular level. Now, to get the
psychological energy, we get to the
second thing. You just don't want it
badly enough. Most people don't want the
thing that they're pursuing in their
life for two reasons. Reason number one,
you don't realize that desire is a
process. You build desire for things.
You were not born with some intense
insatiable desire.
You do have imperatives that evolution
has given us, but you don't have these
intense desires other than like hunger,
thirst, sexual drive.
But you certainly don't have a drive to
go to the gym. You don't have a drive to
be more successful at work. That's
actually only minorly true. Certainly
for guys, you probably do have a pretty
strong imperative to gain access to
resources, but it will not direct you
towards the thing that you're
specifically going to pursue. So you'll
have a vague sense of I want to do more.
I want to be more. I want to be admired.
I want to be at the top. But the top of
what?
That's where people get themselves into
trouble because they lack that clarity.
They lack that clarity because they
don't realize that you just have to pick
something that you already respond
positively to naturally. You encountered
it. It gave you more energy than it
took. You're naturally drawn to that
thing. You want to do it. Okay, but it's
not going to be like, "Oh my god, I need
to dedicate the rest of my life to this.
I spring out of bed in the morning cuz
I'm so excited about this thing."
That is not how it works. You'll just be
like, "Oh, that's cool. I dig that
thing." Now, if you go put time and
energy into building desire, which is
basically the process of explaining to
yourself why
that thing matters to you. And as you
repeat that in an embodied way, meaning
you embody the enthusiasm for that thing
that you want to feel and you loop
around it, and you actually go and get
better at that and do it in the world,
and people are like, "Oh man, that's so
cool. I love that you can do that
thing." And you get that positive
feedback, and it was already energizing
to you, and you loop around why it
matters. Why am I investing in this so
much? And you do that over and over in
an embodied way. Now all of a sudden, 6
months later, a year later, it really is
this raging inferno at the center of
your soul. Something that you care about
and want incredibly deeply. But you have
to go down that process of gaining
mastery, of really pushing yourself
around why you're going to love this
thing so much. And then it actually
becomes real. You become what you
repeat. So if you're repeating that
you're an idiot, that you don't love
yourself, that will become true. Now
self-worth is a very complicated topic
that is beyond the scope of this
conversation,
but just know that you do become what
you repeat. So be very thoughtful.
Right, those really are the two reasons
that people are going to struggle. So
you have to focus on making sure that
you're getting yourself
energized for this thing that you're
pursuing. And then you have to make sure
that mechanistically you're doing the
things that you need to do so you're not
tired all the time.
But most people
fail to get enough sleep. They go to bed
with such wild swings that it's like
having jet lag. Like everybody goes, "Oh
yeah, if I traveled to the East Coast
from the West Coast and I had 3 hours of
jet lag, of course I'm going to be
tired." Well, what do you think happens
when your bedtime swings by an hour, 2
hours, 3 hours?
You're going to experience that same
kind of disruption in your sleep cycle.
Also people do a lot of things to
have poor sleep hygiene from breathing
through their mouth, taking in blue
light, going to bed at different times,
watching TV right before they go to bed,
checking their text messages, reading
emails, working on stressful things. All
of this stuff are things that are going
to disrupt your sleep. And and
and
the biggest one, which we haven't even
talked about,
how close to your bedtime do you eat
food?
I have roughly 7 hours between my last
meal and my bedtime.
And it's amazing. And I have found that
if I even eat within 3 hours of going to
bed, I can feel the difference. Now, 3
hours is I would say good. If you got 3
hours of distance between the last
moment you were chewing, so not when you
start the meal, the last moment you were
chewing and when you go to bed, you're
in pretty good shape. I think you will
find that you sleep better the longer
that you stretch that period out.
There's of course also a lot of
individual variability. I've heard some
very interesting information around
carbohydrates. And if you have uh your
last meal has a fair amount of
carbohydrates, that you will sleep
better. Now, I find for me that that
actually is true. If I have
carbohydrates, but they're not high
sugar,
wear a glucose monitor, it's very
enlightening. But if I have something
that doesn't spike my glucose massively,
so think about um
doing a lot of greens, greens, things
like that, leafy greens, that I actually
will sleep better, but I need to have a
pretty big distance still between my
last meal and when I go to bed.
You have to experiment with the stuff.
When it comes to diet, there is so much
individual variability, it's absolutely
terrifying. So, try it. Run that. But I
find that most people eat within an
hour, maybe 90 minutes before they go to
bed, that's going to disrupt your sleep
massively. So, be very thoughtful about
trying that and experimenting. Once you
get all of that down and you hold
yourself accountable
to doing all of this stuff, then I think
you're going to find getting up is very
easy. But if you don't address
how badly you want the thing you're
getting out of bed for
and your physiology, it's going to be a
struggle forever. And last but not
least, I'll throw in a little bonus
here. And that is you have to have
standards.
I'm angry with myself if I don't get out
of bed in 10 minutes or less. I'm angry
at myself if I don't go to bed on time
because I really want the things that
I'm pursuing. So, be really thoughtful
of about that. Don't do it because you
ought to. Find a way to get excited
about it. Then build rules in your life
around that and so you're doing it
because it's what you want for yourself.
And so the reason that you're upset with
yourself when you don't do it isn't
because you're worried about
disappointing other people, it's because
you really want it and you're not acting
in accordance with that.
That's it. Get after it. If you have a
goal to get up early and you find that
you don't and you're feeling badly about
yourself, you have to be very thoughtful
about how you react in that moment. I'm
a big fan of rewarding and punishing
yourself, but you have to be very good
at how you go about that. So, when you
do what you're supposed to do, of course
you want to pat yourself on the back.
You want to give yourself that emotional
uplift of recognizing a job well done.
And when you don't, you definitely want
to face square on. You said you were
going to do it and you didn't do it and
that is a black mark on your day. Now,
the problem is that when you continue to
beat yourself up, now you're going to
begin to diminish your sense of self.
I advise you never do anything that
diminishes your sense of self. You want
to hold yourself accountable. You want
to have a standard. You want to live up
to it. I think that's incredibly
important and I think so many people
fail to get where they want to go in
life because they failed to hold
themselves accountable. So, you want to
set a standard. You want to hold
yourself accountable to that standard,
but you also want to make sure that you
only do and believe that which moves you
towards your goals. I have a rule in my
life that I only do that. I'm not trying
to live in a post-truth world. This
isn't me just deciding that I'm going to
believe in whatever I want to believe
in. In fact, I define truth as the thing
that most efficiently moves you towards
your goal. I think that you're most
closely aligned to what is true when
you're able to predict the outcome of
your behaviors. And when you're able to
predict the outcome of your behaviors, I
think you're onto what is true. So,
we're not going to sit there and
belittle ourselves and tear ourselves
apart. We're going to acknowledge
that what we did
it breaks our rule, that we had that
rule in the first place because it is
the set of behaviors that most
effectively moves us towards our goal.
So, we want to get back on track because
we actually care about our goal and we
want to do the thing that's moving us
towards our goal. We're not going to get
back on track because we think we're a
bad person or we're worried what the
world is going to think. This all needs
to be intrinsic motivation. You need to
care. You need to have some reason why
you want this thing so badly that you've
put all these rules around yourself in
the first place. All the rules that I
have, the amount of work that I do, how
hardcore I am, the standard that I hold
myself to, rewarding myself, punishing
myself, it's all in service of what I
want. So, make sure that you want
something that is legitimately exciting
to you. Make sure that you've spent the
time to build that desire in yourself.
And then make sure that you recognize
that the most important thing that you
can do to bounce back is to bounce back
right away, to not beat yourself up any
more than is useful to bouncing back, to
getting back on track. And then when you
get back on track, you say, "Okay, cool.
This happens to me all the time." I have
a rule, I get out of bed in 10 minutes
or less. And sometimes, uh, my feet will
hit the floor right as it clicks over
into the 11th minute. Now, I never miss
it by much, but when I do, when I
confess, I tell my wife, I'll go on
camera, I'll tell people, "Ah, I didn't
make it today." I like to hold myself
accountable. And I feel good when I hold
myself accountable because I'm willing
to stare nakedly at my inadequacies. I
didn't do it today. I said I was going
to and I didn't. But my willingness to
own that, to admit it, to not lie to
myself, to not lie to other people, to
say, "Hey, I didn't do it today."
That act makes me feel good because I
know how effective it is. I know how
much I've gotten out of my life by being
honest when I don't do the things that I
wanted to do, by reminding myself why I
want to do them, by reminding myself why
I have these rules in place, and then
living in accordance with that. And when
I don't, to give myself that reminder
that, "Hey,
you said you were going to do it and you
didn't." Not making excuses, owning
everything completely, and reminding
myself that my life
is an exact reflection of my choices,
and that I made my day a little bit
worse by not doing what I said I was
going to do. But, at the same time, that
if I just sat there and beat myself up
and what a loser I am, that I'm not
going to get done the things that I need
to get done in order to make meaningful
progress towards my goals. So, I do it
just enough to kick myself in the ass,
and then I stop, I get back on track, I
reward myself for getting back on track,
and boom, it's all systems go. The most
important thing that you can do to wake
up early is to get your night routine on
point. My night routine really begins at
2:00 p.m. This is all true. So, what I
found was the number one thing that
disrupted my sleep was I would wake up
in the middle of the night to pee, and
then my mind would start worrying around
all the problems that I have to solve,
and I would be up for two, two and a
half hours in the middle of the night
every single night. And so, I was like,
"Okay, what would I need to do in order
to make sure that I never wake up to
pee?" And at first I thought, "Well, if
I just stop drinking water in the, you
know, late afternoons or the evening, I
should be fine." That didn't work. And
then I realized, "Ah, this is a food
problem." If I stop eating food earlier,
then I can kill two birds with one
stone. One, I can elongate my
intermittent fasting window, which is
already incredibly powerful, but two,
I'm also not going to have a bunch of
water being extracted from the food as I
lead up to bedtime. So, what I do is I
have my last meal. I start eating at
about 1:15. I'm usually done chewing by
about 2:00.
Then, by the time I go to bed at 9:00
p.m., I've had 7 hours without eating.
And I also I don't drink I have one sort
of final sip right at right before I go
to bed at call it 8:50, 8:55. But from
2:00 to then, I don't have any water.
So, I'm able to sleep through the night
perfectly well. I'm able to drink as
much water as I need during cuz I wake
up at say 3:30 to 4:30, somewhere in
there. So, I'm able to get a ton of
water in my system before 2:00 p.m. And
so, everything works perfectly. So,
that's the first thing that I started
doing. The next thing I do is uh going
to the food thing, I want to make sure
that I have a minimum of 3 hours of not
eating before I go to bed for reasons of
digestion. So, even if I didn't have the
water problem, not eating, not having
food in my digestion is hugely
important. Now, the reason that I know
that this actually makes a difference is
if on the weekend I'm having a cheat
meal, I can actually drink water. I
don't have to stop drinking water
because the carbohydrate intake will
cause me to retain water, so I'm not
going to have that problem even if I eat
close to bed time and keep drinking
throughout the day. It's actually
wonderful. I love it. I can pound water
right before I go to bed. Something
about water at night tastes so good.
Uh I don't have to worry about that if
I've had a high carbohydrate meal.
So, what I found though is that even by
eating, let's say, 3 hours before I go
to bed, I can still tell the difference
in my sleep. But 3 hours is sort of that
maximum where it's not truly disruptive.
So, no matter what, whether you have
trouble
uh with peeing at night or not, you want
to make sure that starting 3 hours
before you go to bed, you finished all
of your food intake. That's really
important. Also, 3 hours before I go to
bed, I will avoid blue light. So, I I
blue blocking glasses, and I make sure
that my computer um shifts over into
night mode so that it actually turns the
screen warmer colors. I dim the lights.
I try not to get bright lights in my
eyes. All of this stuff makes a really
big difference. Also, I don't do any
stressful work at least an hour before I
go to bed. So, even though I'll keep
working up until I go to bed at 9:00, as
I get later into the evening, I do
things that are far more predictable and
less stressful. So, for instance, I have
an episode to prepare for today, and so
tonight, as I start getting ready for
bed, that will be one of the last things
that I do, literally right up until I go
to bed, because it's something that
isn't about problem-solving. It's not
stressful. I'm not going to be surprised
by some problem that exists in the
business right as I'm about to go to
bed. I realize, you know, huge spike of
adrenaline and cortisol because, oh my
god, I just realized we have some
problem that needs to be solved. So,
it's something that's based around
learning. It's usually exciting. It puts
my brain in a different mode. And so,
that is really useful to helping me
begin to
move my brain out of problem-solving
mode and get into a mode that's going to
allow me to fall asleep.
Also, I tend to 30 to 40 minutes before
I I fall asleep, I'll get into bed. Now,
I know a lot of people say, "Don't take
work to bed with you." I have not found
that to be problematic at all as long as
it's a certain type of work, like doing
research is my go-to for being in bed so
I can really begin to relax and calm
down. I will also, if I've had a
particularly stressful day, in that last
hour, I might do some meditation to
really make sure that I'm calming myself
down. And then, right as I'm about to
lay in bed, and this is the one thing
that I'm conflicted about recommending
to people,
um, is I put headphones in and I begin
reading a book right as I go to bed. So,
as I lay down to fall asleep, I put
headphones in
and I put a book on. I've used fiction
in the past. I'm using non-fiction
currently, but it's a certain type of
book. One, it's a very long book. So,
often biographies about a moment in time
or a given person. I guess technically a
biography is about a person,
or a moment in time. And the books often
are like 20 hours, 30 hours. So, you
know that you're not going to get woken
up in the middle of the night by the
book ending, which has happened to me,
unfortunately, with shorter books. And
so, I will,
um,
listen to those books. They're not where
I'm trying to learn something. So, it's
just something that's interesting. And
that puts my brain into a certain zone
and I tend to fall asleep very quickly.
I'm talking like
5 minutes quickly or less. I'll wake up
in the middle of the night and I'll
rewind the book back to a part that
makes sense, but because it's such a big
topic, it tends to be something where,
whether I get exactly to where I was or
not, I can still get the gist. It's not
like a story where, man, if you miss
anything, you're going to be completely
lost. What happened? It's disorienting.
So, that has been really, really useful.
And then the last thing that I do is I
tape my mouth closed because if you
breathe through your nose, it can
actually dry out your throat, disrupt
your sleep. There's a whole book on this
called Breathe by James Nestor, if I'm
remembering correctly. And it's really
been transformative to my sleep because
I used to wake up with a dry throat and
it would pull me out of sleep and,
you know, your lip smacking, you need
like something to drink. It's terrible.
So, by taping my mouth, I'm able to
sleep through the night much better.
Really was a game changer. I highly
recommend you guys try it. Not only
that, but all of the things that I just
talked about. I think that they will
radically improve your sleep hygiene,
which will allow you to sleep much
better. You will be far more rested and
able to get to the holy grail, which is
not setting an alarm, so you wake up
naturally right at the perfect part of
your sleep cycle, having gotten as much
sleep as your body needs.
If you find that despite having really
good sleep hygiene, that you're still
getting tired later in the day, a lot of
people wonder if they can take a nap or
if they should avoid it. And to be
honest, I think that it's completely up
to the person. There are sometimes where
I'm so tired that if I don't allow
myself to at least completely let go,
meaning I lay down, I close my eyes, and
I give myself permission to sleep, I
just I can't focus, I can't concentrate.
And I have found that sometimes, even
just letting myself go like that, even
though I don't fall asleep for 10 or 15
minutes, can be extremely
rejuvenating.
Other times, I find that falling asleep
for 10 or 15 minutes is completely
rejuvenating. And other times, I have no
idea why, I feel super groggy, and even
sleeping for an hour may make me feel
worse than just staying awake. That
that's always super bizarre, where you
lay down, you don't set an alarm, you
just give yourself permission to sleep
as long as you need. You wake up. One
would think that you got a full sleep
cycle, but for whatever reason, man,
when I wake up, I'm like, "God, I just
feel awful. I feel sluggish, I have a
little bit of a headache." The just the
whole rest of the day I feel off. So, to
be honest, it's pretty rare that I take
a nap. Even times where cuz if I get 5
hours of sleep,
that I hate that. I I can get by if it's
1 day, but I really, really, really
don't like doing it. I would much rather
get 6 hours. 6 hours is magical, 7 is
unbeatable. So, if I've gotten 5, I will
give myself the chance to lay down and
take a nap, but I often find that it's
like, "Man, the whole rest of the day
just never feels like I quite get back
on."
And if I've gotten 5 hours of sleep, the
only time I will give myself a chance to
take a nap is before 7:00 a.m. So that
I'm still getting that sleep early. The
sun typically for most of the year is
still down. And so I'm able to sleep
while it's still dark. Cuz remember, if
I only got 5 hours of sleep, chances are
I woke up around 2:30-ish.
So I can by that point I have gone,
worked out, I've started working for a
few hours, and then I find that just
wave of fatigue really hitting me, then
I will lay down. But if the sun is up
and my day is going, the odds of me
taking a nap are virtually zero. Again,
there's a lot of self-experimentation
that you should do. Figure out what
works for you. Learning those rhythms,
figuring out what are the times like can
you notice a pattern when you end up
getting sleepy and and are unable to
bounce back. For me, it's like if the
day is really going and the sun is up
and if I've had caffeine or anything
like that, the odds of me feeling better
after I take a nap are very, very low.
But this really is something that you
should experiment with because there are
going to be times where you may have
gotten so little sleep that the only way
to function is to get that rest, is to
allow yourself to lay down and take a
nap. So I certainly don't have any moral
judgments on taking a nap. I think some
people do. I don't. Like for one, if I'm
flying, there's something about flying.
If I'm flying, I'm just like I cannot
keep my eyes open. I'm like, I'll take a
nap. I've heard people like, "Oh my god,
like I've never take a nap."
That's crazy to me. You want to
cognitively optimize. You want to make
sure that you are performing at your
best. And if taking a nap is going to be
the thing that lets you perform at your
best, then take the nap. You're far
better to if you let's say you're going
to work for 3 hours, you're far better
or you have 3 hours to work, I should
say. You're far better napping for an
hour and a half and being really sharp
that last hour and a half than you are
just
like struggling through, not being at
your best, and trying to get something
done. Now, everything is on balance. I
work so hard. I leave everything out on
the field. I just don't think twice
about taking a nap if that's what I need
because I know that I'm not doing it out
of laziness. And I think that's where a
lot of people get conflicted is they
know that taking the nap is something
that they do as a way to avoid doing the
work and that they do that kind of thing
a lot and that they probably were
feeling tired because they stayed up too
late watching something on Netflix or
playing video games or hanging out,
whatever. Or they had a few too many
drinks. They've done something dumb that
is counter to the goals, if those things
are your goals, by all means do them. I
don't pass any moral judgment on
watching Netflix, playing video games.
Get as drunk as you want
if that's your goal. But if it's not
your goal and you did those things,
something tells me that now you're
beating yourself up over being lazy and
part of the reason that you don't want
to take the nap is because you feel
guilty. If you play all out all the time
and you know that you've earned that
respect with yourself,
then taking a nap is a no-brainer if
that's going to be the thing that
cognitively optimizes you. Just a
reminder, PSA, enjoy your life. And if
taking a nap is going to let you enjoy
it, do it. If it doesn't and it's going
to mess up your rhythm, then don't. Just
grind it out. If you let me control your
life for the next 7 days, here is
exactly what I would have you do. I'm
actually thinking about turning this
into a challenge because I think that
this would be amazingly impactful for
people and it goes like this. Our goal
is to get up early and really attack the
day so that we can get a lot of momentum
going so that we can outperform other
people. Remember, I am super competitive
when it comes to doing the things that I
most want in life. Now, I do that from a
place of joy and abundance. Think
everybody can have what they want, but
it's actually fun to go hard to compete
against other people and really see how
far you can push your life. All right,
it goes like this. This is the ultimate
life routine.
Number one, we're going to go to bed at
9:00 p.m. like it's a religion. No ifs,
ands, or buts, and we're going to
as you see as we go through the day when
we wake up, we're going to do a lot of
things to make sure that we are ready
for bed at 9:00 p.m. But, we go to bed
at 9:00 p.m. like it's a religion. We do
not set an alarm clock. You can have an
emergency alarm clock if you've got a
meeting or a flight to catch or
something like that so that you just
don't have it on your mind cuz I know
some people are so paranoid they're
going to oversleep, it actually
interrupts their sleep. By all means,
set an emergency alarm, but the goal
would be to have at least 9 hours before
our emergency alarm would have to go
off. Most people are not going to sleep
for 9 hours unless they've been
chronically sleep deprived. So, no
alarm. Go to bed at 9:00 or 8:00 if you
have kids or 7:00 if you have kids,
whatever. But, we're going to go to bed
early enough that we don't need to set
an alarm. For me, that's 9:00. You're
going to go to bed at that time. You're
going to wake up when you wake up. You
get out of bed in 10 minutes or less.
Your feet are on the floor. Next to your
bed
is your gym clothes. You're going to put
your gym clothes on immediately. You
don't have to go to the gym, you can
work out at home, I don't care. We can
do all body weight workouts or we can go
to the gym and go ham. Whatever works
for you, but we are going to work out.
We are going to get our blood pumping.
No one, and I mean no one, hates going
to the gym more than me. I don't
whatever the endorphin rush is that
other people get, I don't get. But,
it does allow me to cognitively
optimize. If you haven't read the book
Spark, read it. Studies show that if you
have a hard problem to solve, you want
to tackle that hard problem immediately
after working out. They did all these
crazy studies where they had kids go in
and uh do like these incredibly hard
workouts where your grade was based on
your heart rate. So, it was like you
didn't have to run a mile in under 6
minutes, but you had to get your heart
rate up to whatever, 140, 150, and
maintain that for I forget how long.
Let's call it 15-20 minutes. And then,
if they had their hardest class
immediately following that. So, for me
it would have been like calculus. If I
had had that immediately following gym
class where I got my heart rate up into
that ideal zone, I would perform better
there because you're cognitively
optimizing. So, I'm going to work out,
I'm going to get my heart rate up. That
is key. I'm also going to be
intermittent fasting. So, we're going to
get to when I clock that change, but I'm
not going to eat before I work out. So,
I'm going to work out fasted. Then,
I'm going to go and I'm going to
meditate. By the way, I work out for
about 30 to 45 minutes.
By all means, work out longer. I
wouldn't work out a lot shorter.
I'm going to sit down and I'm going to
meditate. I'm going to meditate for
about 20 minutes. I'm trying to get
myself into a place where I'm completely
relaxed. No stress, no anxiety. It is
very possible, no matter what is going
on in your life, to get to the point
where you have no stress, no anxiety.
Now, if you're really going through
something, and you the thought of trying
to sit down and meditate is just
unbelievably torturous, give yourself 7
minutes of doom scrolling cats. It will
put your brain in a certain place. It's
very interesting. It is the art of
distraction. There is a reason from an
evolutionary standpoint that distraction
exists. Go for it. 7 minutes only. At
the end of the 7 minutes, then we're
going to go into meditation. And you're
going to meditate, if you did 7 minutes
of doom scrolling cats,
and you just don't have extra time,
fine, 13 minutes of meditation, so be
it. But I think you're better off making
it 27 minutes, 7 minutes of doom
scrolling cats, and then 20 minutes of
meditation. The goal of meditation is to
just breathe. You're not trying to have
any grand epiphanies. You're just trying
to breathe. Your mind is going to wander
like crazy, and it's going to happen a
lot to the point where it's going to
distress you, and you're going to think
you're doing something wrong. You are
not. The whole point is to just come
back to the breath. Come back to the
breath.
Back to the breath.
Getting yourself in that calm, creative
state, no stress, no anxiety,
lengthening the period
of time where you can focus on the
breath. Incredibly powerful.
Now, if you haven't done this for an
extended period of time yet, the next
thing I want you to do is take a cold
shower.
We're doing all of this
to accomplish two goals.
Toughen up, buttercup,
and cognitively optimize. So, working
out, as much as it's good for the brain,
it's also to show you that you can do
hard things, because in your life, you
need to be doing hard things. The other
hard thing that you're going to do
that's also good for your brain and good
for a whole host of other things,
including anti- inflammatory,
um
getting
uh all the effects of longevity that
come from cold exposure,
you're going to get in the cold shower.
Now, the amount of time you need to stay
in the cold shower is going to depend on
the time of year and where you live,
because let me tell you, Minnesota in
February is very different than LA in
August. The cold temperature in LA in
August not that cold. So,
and compared to and I've actually done
this. Was it in Minnesota? No, it was
Chicago. I did Chicago in the winter. I
can't remember exactly what month,
and the water hitting my forehead gave
me a headache. I was like, "Damn, this
is a whole 'nother level of cold." So,
doing that versus in LA was a world of
difference, but in LA, I would keep
myself in the shower. I think my record
was like Oh, god. It was somewhere
between 12 and 17 minutes. I can't
remember, but for
uh what was it? 13 months? I I this
every single shower. Weekend, no
weekend. Actually, that might be a lie.
Every shower Monday through Friday,
that's correct. I think on the weekends
I allowed myself a warm shower. Don't
hold me to that, I can't remember. But
for 13 months, I took so many cold
showers, it was horrifying. In fact, I
stopped. I promised myself I'd do it for
30 days. I did it for 13 months. I began
to resent my shower.
But it is extremely powerful for doing
things that are difficult. So, we're
going to do the cold challenge.
Expose yourself for the cold as long as
you can possibly bear. Extend that
period of time. You should be shivering
before you get out of the shower. Like,
uncontrollably shivering. That is a good
way of knowing if you've been in long
enough. Now, again, Minnesota in
February, it's going to happen a lot
faster than a warm climate later in the
year.
But get cold exposure. After that, we're
going to go to our important things
list, and we're going to work our way
down the most important things that we
can be doing in order to make meaningful
progress towards our goals.
Once we finish all of that, I know
you're going to have to do a lot of work
to pay bills and all that good stuff.
Fair enough. Go to your job, crush it.
Then, we're going to get into the
intermittent fasting zone. So, there are
two ways to handle this. Way number one
is that you can stop eating really
early, and then you're going to eat
breakfast, or you can stop eating a
little bit later, call it 5:00, 6:00 at
night, but then you can't have your
first meal until much later in the next
much later the next day.
The rule of thumb is 16 hours of fasting
is about right. I try to push that to,
on average, about 17, 17 and 1/2 hours
when averaged over a full week. But
during the week, that tends to mean that
I'm
um not having a meal for about 18 to 19
hours, and And on the weekend, it's
closer to 15-16 hours. So, I tracked
that over a year and a half, and that's
what it came out to be on average.
If you do all of those things, your life
will be unrecognizable.
And I hope that if you do that for 7
days, that you're not going to want to
quit because it really will transform
your entire life.
All right.
Get after it, boys and girls. All of
those things will help you get up, get
going, attack the day, create momentum
in your life, and actually accomplish
the things that at one point you
wouldn't have believed were even
possible. Now that I've explained the
importance of waking up early, check out
this next clip where I talk about how to
get the most out of your day. What is
up, my friend? Tom Bilyeu here, and I
have a big question to ask you. How
would you rate your level of personal
discipline on a scale of 1 to 10? If
your answer is anything less than a 10,
I've got something cool for you. And let
me tell you right now, discipline, by
its very nature, means compelling
yourself to do difficult things that are
stressful, boring, which is what kills
most people, or possibly scary or even
painful. Now, here is the thing.
Achieving huge goals and stretching to
reach your potential requires you to do
those challenging, stressful things, and
to stick with them even when it gets
boring, and it will get boring. Building
your levels of personal discipline is
not easy, but let me tell you it pays
off. In fact, I will tell you you're
never going to achieve anything
meaningful unless you develop
discipline. All right, I've just
released a class from Impact Theory
University called How to Build Iron Clad
Discipline, that teaches you the process
of building yourself up in this area so
that you can push yourself to do the
hard things that greatness is going to
require of you. All right, click the
link on the screen, register for this
class right now, and let's get to work.
I will see you inside this workshop from
Impact Theory University. Until then, my
friends, be legendary. Peace out.
Everybody, welcome to a very special
episode of Impact Theory. Today, we are
going to be talking all about habits and
routines and how to get the absolute
most out of every moment of your time
cuz I promise if you want to succeed,
you've got to get deeply efficient and
that's where habits and routines come
in. And I'm going to be taking your
questions. So hopefully you guys have
some really good ones and we can talk
about exactly what you need to do to hit
the goals you want to hit. All right,
without further ado, let's hear the
first question.
Hi Tom, I'm Danielle. I'm from sunny
Orlando, Florida and I'm a sales
professional with a side hustle.
My question for you is about side
business personal working habits. My
husband and I are growing a side
business that we have apart from our
professional careers and I've recently
taken on a new role writing blogs about
specific topics that the company is all
about. My husband already has his
personal working habits in place since
he's been working on the business for
years. I however am finding it hard to
work this new role into my current daily
habits and routine. Not because I don't
enjoy working on the business, it's just
hard for me to get started and stay
productive. So what advice do you have
for me when it comes to getting started
and building personal working habits
that will last and ultimately change my
life?
All right, so the thing that I love is
that you're using the word build because
that's exactly what we're going to be
doing here. You're going to construct
what you want your life to be. You're
going to break it up into different
hours and segments so you know when it's
go time and then you're going to build
rules into your life that mandate that
you show up during those times. So I
have a whole host of rules in my life.
Uh they can be small simple rules like I
get out of bed in 10 minutes or less. Uh
they can be more profound and impactful
goals or excuse me rules and I have a
rule in my life where Monday through
Friday, if I'm awake, I'm either working
or working out. So if I were doing
something like you in the situation, I
would say okay, these two day two hours
or five hours, however much time it is
that you want to allocate to the
business, you need to say I am working
on the business during these times. I'm
going to tell myself, I'm going to tell
other people. That way there's
accountability. Then I'm going to score
myself at the end of that session. Did I
show up? Did I start when I said I was
going to start? Did I go hard the whole
time? And I'm just going to give myself
a rating every day depending on where
I'm going, how I did that day, was I
distracted, did I have flow, was it a
great day, a bad day? And by doing that,
I'm going to hold myself accountable so
I can see over time did I show up when I
said I was going to show up? What was
the score that I gave myself for staying
focused, staying on task, and getting
things done? And then the third thing to
really make this stick,
you've got to find a way to be excited
about what you're doing. And often times
when people come and they say that
they're having trouble making a new
habit stick, the reality is they just
don't want it badly enough. And when you
realize that that's not an indictment on
you as a person, that's a simple
statement about the fact that desire is
a process. So you don't There's very few
things in your life that you just sort
of automatically are excited about. Most
of things, if you really want to kick
ass at something, you've got to build a
ton of energy into getting excited about
that thing. Now, that comes in a couple
different forms. Number one is your why.
Why are you doing this? So it might be
Hey, my husband and I were really
excited about this. This is going to be
our path to freedom and building
something with him like this means
everything to me and I couldn't be more
excited, more honored to be working side
by side with my husband to build
something to show each other what we're
capable of, to take care of each other,
to, you know, give ourselves what we
need to build a family, whatever. You're
going to make that why. You're going to
say it. You're going to say it with
enthusiasm. It's what I call embodying
what you want to feel. So if you want to
be excited, when you're telling other
people, when you're even talking to
yourself, when you're talking to your
husband, you're actually going to let
yourself get hyped up. There's a
mechanism in the brain that says, "Whoa,
hey, we're all hyped up about this. It
must actually be worth being hyped up
about." And it becomes a
self-reinforcing loop. So, we've got our
why, and then we want to make sure that
we're putting the identity into it that
we want to get out. So, if we want to be
the kind of person that shows up and
works hard, then we say, "I'm the type
of person that shows up and works hard."
And you're going to lean into that and
the why that you have with your husband,
you guys are building something, you're
excited about it, you're telling other
people, you're embodying it, and now
you've got the identity statement of I'm
the type of person that does this. I see
this through. And you repeat that
cocktail over and over, over and over,
and following it up with that score, and
all of a sudden over time, and it will
take time cuz it is a process, but over
time you're going to stick to it because
it means something to you and your
husband. You've got the rule about
showing up. You're rating yourself on
how you did that day. You're feeling
good on the days that you killed it, and
you're reminding yourself to dig a
little deeper on the days where you
don't. And I promise, if you just work
that process over and over and over, 2
weeks, a month into this, it's just
going to be second nature. You're going
to be showing up, you're going to be
excited, you're going to see it through.
And that's it. Just work the process.
All right, who's up next? Hi Tom, I'm
Nima. I'm a business strategist and a
mindset coach. My question today is
about cold showers. I know that you're a
big fan of cold showers. I am as well.
Uh I want to understand the exact
process that you do. Do you start with a
cold shower right away when you step
into your shower? Do you do it in the
middle, or do you finish off with a cold
shower? How many minutes do you usually
go for? And do you think that you use
purely willpower to do it on a daily
basis, or does it actually become a
habit and uh in a sense easier to do so?
I personally think that it doesn't
really physically become easier to do
it, but mentally one can gain the
strength to do it on a daily basis,
hence as a habit. I would like to really
hear your thoughts on the topic, and
thank you very much for your great show.
All right. So, first of all, I just want
to talk about the notion of doing hard
things. So, doing hard things is
critically important in terms of earning
self-respect, um
building those calluses on your mind as
David Goggins calls them, to have the
ability to stick with something when it
gets difficult. It is such an incredibly
powerful skill set, and the only way
you're going to get it is if you do hard
things. Um now, I want to be clear that
I don't love cold showers. I hate cold
showers. Cold showers never got easier.
Uh in fact, I would say over time it
really began to chip away at my soul.
So, I did cold showers every day for 1
year and 3 months. I'd promised myself I
would do it for a month. So, in ending
up doing it for 15 months, I was pretty
stoked. Uh now, I don't do cold showers
anymore, and I'll go back and explain um
the process I was using when I was doing
cold showers. Now, what I'm doing is
water submersion, so cold water
submersion. That I find is way more
powerful. It is much more difficult, but
in a weird way, it's uh more enjoyable.
So, when I was doing the cold showers,
it went like this. I would get in, stand
buck naked,
dry shower, and just will myself to
crank that on because there was nothing
worse
than standing dry knowing that that cold
water is going to hit you. That was by
far the worst is that anticipation of
like, do you stop and take a couple
breaths? Do you just get in there and
crank it on like without any hesitation?
It was so
powerful to have to face that down day
after day after day. It really was
pretty incredible. Uh so, that made it
more difficult. I did not find it hard
if I was taking a warm shower. So, um
Wim Hof, the Iceman, recommends that you
do a warm shower like normal, but then
you end on he suggests to start with 30
seconds, you end cold. I actually didn't
find that that hard. And so, because
that wasn't hard, I wanted to do it the
hardest way possible by starting just
dry and going straight for the cold. So,
that was how I did it the whole time. Um
I would though end on warm most of the
time. Every now and then, if it was a
hot day or something, I might uh do cold
warm cold. Um it just depended. So,
there is something about a entirely cold
shower that's quite powerful, but I
found it very difficult to warm up
after. Um and so, that can slow the
rhythm of a day down, and I just didn't
want to give that much time to it. Okay,
so I do that for 15 months. I end up
growing this resentment towards my
shower. I didn't like the way that felt.
I wanted to get back to actually
enjoying my shower. And I thought, you
know, I have always had a lingering
notion in my mind that it would be far
better on a physiological level to get
the the um response that you're looking
for at a cellular level from true
submersion. And since I have a swimming
pool that for most of the year it's not
heated, I thought, "Well, I'll just
start going in the pool um during the
winter months."
Um pool gets down to about 58°. That's
plenty cold, let me tell you. And um it
is so much more intense than a cold
shower because there is no part of your
body that isn't getting the life force
sucked out of it by the cold. And so,
one, you feel like a total badass doing
it, and you get that self-confidence,
you get that, "Yeah, like I'm here, I'm
doing hard things, I'm pushing through."
So, that gave me a lot of confidence
that it was having the kind of
physiological effect that I was hoping
it was have. Um so, if If can do
submersion, I highly recommend it. Um I
would stay in the pool water again. It
was about 58°. I would stay in that. The
longest I did was 22°. A 22 minutes,
excuse me. And by the time I got out, I
was moving so slowly. And my teeth like
I was so afraid I was going to bite my
tongue because my teeth were chattering
so hard. Um and so I thought, "Okay,
that's a little too extreme." So, I
started backing it off. Uh
and then the important part is to warm
up naturally. So, I wouldn't end up
taking a warm shower until say 45
minutes later um to give my body uh the
command that it had to warm up on its
own. Um that was
I think more powerful than the the cold
shower. So, now I'm more focused on
submersion.
Word.
Next up. Hey Tom. Uh just wanted to take
a second to thank you and your team for
all the positive impact you had on my
life. I'm Yuris from Lithuania. And I'm
currently studying physiotherapy. I'm
also an aspiring personal trainer.
And my question is
I have these ups and downs of really
good productive work. And then something
happens and I get down to this baseline,
which isn't terrible, but I just know
that I can do more. And
I just want to find out how do I keep
that habit of always producing good
quality work with minimal to no
downfalls.
Yeah, that's it. Thank you.
Okay. So, this is very straightforward,
but there are a lot of different pieces
that are going to go into it. So, the
first thing you need to do whenever
somebody wants something, they know what
they want. They've got a clear goal.
They're prepared to do the work, but
they just find there's pretty radical
inconsistencies as they're trying to uh
move along that path to really get
something going. Number one is that you
need to really get amped up about why
that goal matters to you. Because once
you know why the goal matters, that's
going to be that thing that gives you
meaning and purpose that turns into a
passion that allows you to show up and
keep doing it when you're bored. Because
boredom kills more dreams than failure.
I just promise you. You just get to the
point where it's such a grind and you've
got to do it day after day, month after
month, year after year. It's just like
it really drags on. It's like that old
Outcast song, forever forever ever
forever ever. It's like it's easy to do
something once, maybe you can do it for
a week, but when you have to just keep
at the grind, then you really have to
have a strong why. So, figuring out why
is it that you care enough about this?
Because by the way, if you don't care
enough about it to do all this, go find
something that you do care enough about
to go after. Because you can do anything
you want in life,
just not everything. Now, if you're as
angered by that notion as I am, you
realize whatever it is you're going to
give yourself over to and do all the
way, it needs to be something that you
are really on fire about. Now, getting
on fire about something, you're not born
with that. You cultivate that fire. So,
you're going to pick something, starts
as an interest, you're going to pick it,
engage with it, fan the flames of that
fire by talking about it to yourself, to
your friends, to your family, to anybody
who will listen about why it matters to
you. And then you go hard on that. So,
like for me, I'm trying to build the
next Disney. But why? Why am I trying to
build the next Disney? Because I've
worked with so many people in the inner
cities that were extraordinary, far
smarter than I am, and they're doing
nothing with their life. Why? Because
they don't have the right frame of
reference. Their mindset
is so limited that even though they have
all of this natural skill that they
could build upon and turn into something
absolutely extraordinary, they're not
doing it because they're not thinking
about themselves and the world in the
right way. Okay, I'm not prepared to
live in that world. Right now in
America, the number one predictor of
your future success is your zip code.
Okay, I want to introduce you to a word,
maybe know it, maybe don't, called an
animus. Something that that pisses you
off enough that it animates you to take
action. And you want to find something,
a spark of something, and really turn
that into this raging inferno of I am
not prepared to live in a world where
that's true. And now I'm going to show
up every day and I'm going to fight.
Make sure you focus it,
get it specific to a person. Don't let
it be abstract. Who's someone you know
and love that's struggling with that
thing that you want to put an end to? Do
you have a mom that's struggling with
depression, a brother that has massive
anxiety, whatever the case may be?
There's something out there that
animates you, that you want to fix, and
you attach that to a person that you
love and care for. Why? So that on a
Friday at 2:00 a.m. when you're
exhausted and you're bored, and you know
you need to show up and have the
discipline to see this through, you
don't want to be thinking in the
abstract.
You want to be thinking very concretely
about a person who is struggling with
that thing, and then you can fight for
them. I always set a quest. I was trying
to end metabolic disease because my mom
and my sister were morbidly obese, and I
didn't want them to die. So at Friday on
a 2:00 a.m., I wasn't showing up
thinking about protein bars, I showed up
thinking about them. And suddenly when
you're fighting for somebody like that
and it's personal, you'll have the
energy that you need to see it through.
Word.
Next.
Hi, my name is Aisha. I live in Boston,
Massachusetts, and I'm a financial
consultant.
So for my job, we are required to pass
certain certification in order to be
promoted.
As I was struggling finding time to
study, I was advised to wake up couple
hours early and study before work as my
brain would be fresh and and more
focused.
And I noticed on days when I'm truly
motivated, I can get up even before my
alarm goes on and put in the number of
hours I want.
But on days when I don't feel motivated,
I will keep on snoozing my alarm until
my usual wake up time and my and try to
rationalize my excuses in my head.
I'm usually pretty hard on myself and I
noticed that my brain has found a trick
to rationalize my excuses when I don't
feel motivated.
I know that discipline will be the
solution, but what is what would be
the process to actually implement the
habit / discipline to just do it without
thinking when I'm lacking motivation.
Thank you.
All right.
Here we go. I'm going to give you the
three steps to this magic formula and if
you do these, it will work every time.
So, number one, like we've mentioned
multiple times already in this episode,
motivation. You have to want it. It has
to be something that you were on fire
for. Literally, as you were describing
it, I was like, "Oh my god, I would
study so much. I would ace this exam.
You have no idea. I would absolutely
kill this."
Because that's my identity.
So, why is it that you want to do this?
Is it that you want to be the best? Is
it just a promotion? If it's the
promotion and this is just about money,
what does that mean? Why does it matter?
What are you going to do with the money?
Are you the first person in your family
to be promoted that far? Are you setting
an example for your son or your
daughter? Like, when you attach it to
something that really matters, like for
me, it's like, "I'm going to dominate.
Wherever you put me, I'm going to
dominate. That's just my thing." My
identity is so wrapped up in outworking
everybody else. I love it. So, I love
going hard, learning, putting more time
and energy. My thing is part Part
identity. You ready for the secret?
Part of my identity is like I will work
so hard at something that people will
just assume I'm naturally gifted at that
thing because the alternative to believe
that I'm spending
40 hours a week, 40 hours a week on top
of my full-time job to study for that
thing. People they won't believe that I
would put that kind of energy and effort
into something.
But I will.
And so to them it just looks like magic.
Now I love that [ __ ] so much that it
becomes very easy for me to use identity
statements. Okay? So we've got
motivation.
We're getting amped about it. It matters
to us for some reason. Now we've got
identity statements. I'm the type of
person that I'm the type of person that
works so hard people assume it's magic.
I'm the type of person that works so
hard at something that people just
assume I'm naturally talented. Okay? I
love that. I love saying that about
myself. I love knowing that it's true. I
love knowing that I can trust myself to
put in the time and the energy to own it
because
I'm the type of person that knows
information is really power and that if
I go in and I work and I get better at
this thing that I'm going to be able to
outperform other people, right? Skills
have utility. And then the third thing
that you're going to do to absolutely
dominate is you're going to set rules in
your life.
I don't care if you've got motivation. I
don't care if I have motivation. I get
out of bed in 10 minutes or less every
day no matter what, no excuses. But Tom,
your leg has snapped off at the knee. I
don't care. I'm getting out of bed in 10
minutes or less. But Tom, you only got
45 minutes of sleep. I don't care. I'm
getting out of bed in 10 minutes or
less. I have a hard and fast rule. It's
what I call a bright line. There are
bright lines in my life. There is no
excuse to lay in bed. There is no
rationalization. Nothing matters. It
does not matter.
Has it been 10 minutes since you woke
up? Then you got to get your ass out of
bed. It's that simple. And every day, if
I miss, and when I miss, I miss by
seconds. But if I miss, I confess to my
wife. If I miss, I'll even confess on
camera, and let people know, "Hey, I
didn't get out of bed in 10 minutes or
less." And keep in mind, it was probably
10 minutes and 1 second, but even then,
if the clock has ticked over to the 11th
minute, I got to rat myself out, because
I don't tolerate that in myself. I have
that hard and fast rule, it is a bright
line, and I act in accordance. Now, the
reason that I had to use bright lines is
I used to, in my mid-20s, I used to lay
in bed for 4 and 5 hours a day, every
day, if I could get away with it. So,
hard and fast rules. And then, just as a
bonus thing, I will say this,
don't set an alarm.
Go to bed earlier.
Go to bed however early you need to go
to bed in order to wake up, so that you
have a couple of hours. Then, your mind
really will be fresh. Then, you don't
need to hit the snooze alarm. I built a
billion-dollar business
without setting an alarm.
Impact Theory has grown by 400% in the
last 2 years alone. I've done all that
without setting an alarm. There, you do
not need to set alarms. I'm telling you,
you just need to go to bed earlier. And
this is where a lot of people mess up,
is they're living in this chronic state
of fatigue, wondering why they can't see
things through. So, I forget the coach
that said it, but this is so powerful.
They said, the quote is, "Fatigue makes
cowards of us all." Don't allow yourself
to be tired. It is a unique ring of hell
to walk through life tired. So, get the
sleep you need, set the rules, make sure
you've got the motivation, know why
you're doing what you're doing, and
then,
rinse and repeat. Just get after it.
Next up.
Hi, I'm Emmy, and I am a breakup and
relationship coach based out of Boston,
Massachusetts. And my question for you,
Tom, is, I recently started my business
over this past year. I am still a high
school biology teacher of 16 years and
when I come home from school every day,
I am mentally drained. And so, I find it
really challenging to stay consistent
with working on my business and doing
what I should be doing to keep um
forward momentum and progress. So, my
question is do you have any suggestions
for habits that I should create to help
myself um work on my business and not
have the things that I accomplish just
be kind of random. Um like my check off
list is kind of all over the place.
So, any insights that you have to share
with me would be really appreciated. And
I know that you're probably thinking,
"Ah, these are just excuses. You're
tired. We get it. We're all tired." But,
I'm hoping for some habit suggestions.
All right.
I don't think you're just making
excuses.
I think that cellular energy is going to
be what you need to focus on. And I
can't tell you how much I hate that I
have to pay attention to my body in
order to achieve the things that I want
to achieve. I want to just be able to
work around the clock. But, I know if I
try to do that, I won't be cognitively
optimized and I won't have the energy
that I need. So, when I go give talks,
often times I'll end up after the talk
um answering questions. And my record is
I once stood in a hallway with whatever
50 people around me answering questions
without even stopping to pee for 11 and
a half hours.
Now, by the end of it people were like,
"How the hell are you doing this?"
And the answer was because there are two
types of energy. There's
psychological energy, right? You're
exhausted, right? Imagine it. Oh, you
know those days.
You're wiped out.
But, you got that one song. You put that
song on and you still got a little ass
shaking left in you. And you can just
feel it. It changes your mood. You're
ready to get up. You're ready to get
down.
That's psychological energy, okay? We
can actually make you suddenly feel like
you have this burst of energy.
The other part, the one that won't let
you down, is real cellular energy. Now,
within your cells are a whole bunch of
these things called mitochondria.
Mitochondria are separate little
organelles, okay? They have their own
DNA. They are not you, but they are
inside your cells and they are the power
plant of your body. And if you don't do
things to push your mitochondria to stay
razor sharp, productive, to proliferate,
you just won't be able to generate the
energy. This is why I'm always telling
people, you are having a biological
experience. Whatever this is, your body
may have been given to you by God, fair
enough.
But he gave you a body and now you have
to deal with the realities of going
through life in a body that, if you're
not eating right, you're not exercising,
you will not be able to generate the
ATP, which makes you feel like you can
go and conquer mountains and do whatever
you want. But if you really don't have
the energy, then that's a nightmare.
This goes back to being tired is a
unique ring of hell. It is just
absolutely miserable. So, you're going
to have to get your diet right, which is
probably the number one thing to get
your energy levels up at a cellular
level. You got to get your diet right.
And then to
um really push things, you want to start
exercising. And then another one, going
back to one of our early questions, cold
exposure is another way to get your
vascular system going, to get your
ability to generate ATP up high, cuz
cold exposure has a tremendous impact on
your mitochondria, okay? So, getting
that right, I think it's going to solve
a lot of problems for you. And you may
even need to go and get your thyroid
levels checked. Like there is really
could be a lot going on biologically.
So, to put it all into the language of a
habit, you're going to go to bed early.
However early you need to go to bed to
not set an alarm. Number two, when you
wake up, don't eat. You're going to work
out. Work out fasted, okay? I would
highly recommend that you lift weights
rather than doing a bunch of cardio.
And then next, meditation. You'll be
shocked how far that goes.
And then we want to
um
get some cold exposure in there if we
can. That would be a really great way to
get you going. And as far as diet goes,
making sure when you do eat, uh and try
to do intermittent fasting so that you
have call it a 16-hour fasting window
and an 8-hour feeding window. And so
you're going to push your first meal
back to post workout. And then when you
eat, you're going to make it whole
foods. So, you're going to be eating
green leafy vegetables. You're going to
be eating meat if you eat meat, that's
absolutely fine.
Um
no processed foods. If you can avoid it,
you should be less than 10% of what you
eat should be processed. Obviously, zero
is the ideal. Uh but realistically, if
you can make less than 10% of it
processed, you're going to be golden. If
you do that all the time, you are going
to feel like a million bucks. You You
just cannot overestimate how big of a
deal sleep, diet, and exercise make. It
is life-changing. And it's the one thing
most people aren't willing to do. But if
you want cellular energy, that's the
habit you're going to have to get in.
Word.
All right, who's next? Hello Impact
Theory family. Thanks for this
opportunity. Uh I'm Mika Darling. I
currently live in Arizona.
So, this is the question I have for you.
I'm currently in a job that I hate. I'm
currently at a weight that I definitely
hate. I'm ashamed of it. And no matter
how horrible it is and how isolating it
is, I just can't bring myself to get out
of this routine of comfortability.
At the age of 15, I lost my mother and
then I shortly became shortly after that
I became homeless. And so a lot of my
behavior, I excuse it away because I
say, "Oh, you've had a rough life." I've
been in therapy, I got into
metaphysical, even did hypnosis, and
nothing is shaking me to my core. How
can I become
comfortable with being uncomfortable?
Thank you guys so much. I love you guys.
Hopefully, you can help me. See you.
Bye.
Okay, so here is the hard reality that I
know all too well growing up in a
morbidly obese family. Unfortunately, no
one is going to be able to help you. We
can give you all the tools and tactics
and tips, but at the end of the day,
you've got to be in a place where you
want it. You're excited about it. You're
amped. You're imagining like what your
dream job is going to be and you're
figuring out what you're going to have
to do to get that dream job and you're
going to go through the application
process and all the rejection you're
going to have to go through in order to
finally get where you want to go. Maybe
you have to study something. Maybe you
have to build a
you know, a marketing deck on spec or
whatever to get their attention. But
you're going to do all that because
you're excited about what that dream job
is and you know on a long enough
timeline you can win that job. But it's
about like I'm not moving away from
hating this job because that's obviously
not enough. I'm moving towards something
that's exciting to me and we're going to
build that energy. We're going to build
that excitement, that enthusiasm. We're
going to tell ourselves, "I'm the type
of person that does whatever the hell it
takes to get that job." So you're going
to figure out what it takes. You're
going to call them. You're going to ask,
"What does the ideal candidate look
like? What do I need to do in the
interview process to make you confident
that I'm the right person for you to
hire?" And then whatever they tell you
to do, do that and more. The number of
people that think, "Well, I shouldn't
have to do all that just for a job
interview. It's like,
sure, fine. You're not going to get the
job. Like, everybody wants to be blown
away.
To have unusual success, your job is to
leave people in awe.
Okay? So, that's the job side. We're
going to do all that. We're going to go
leave them in awe. We're going to get
our dream job. We're going to set our
mind to something. We're going to keep
going. We're going to push past all the
rejection, which is inevitable. It's not
a commentary on you. It is the nature of
getting a job.
Now, the next part. I can tell you right
now, there's one word that's causing all
your problems, and that is you're
ashamed.
You're ashamed of your weight.
Don't be.
Okay? This is just biology. We're
playing a game of figuring out, what do
we have to do to get the body that we
want? Now, the problem is your biology
is going to [ __ ] with you. So, did you
know fat is an organ, meaning, like your
liver, like your heart, like your
kidneys, it is an organ. It secretes
hormones.
It tells your body to want certain
things, to behave in certain ways, to
eat certain foods. Your microbiome is
essentially an organ. It's 5 lb of
bacteria in your gut that respond to
what you eat, that the population
changes based on what you eat, and then,
to make sure that they survive, they
keep telling you to eat more of that.
So, you've got your fat cells screaming
at you to keep eating, to keep
overfeeding, so that they can stay safe.
They don't want to um feel like they've
entered into a famine period, where now
they have to get rid of this incredibly
um useful extra stored energy. You've
got your microbiome saying, "Hey, that
fast food that you've been eating, eat
more of that, because we're optimized
for it. We want it. We need it. We won't
survive if you change your diet." So,
you've got a lot of things working
against you from a biological level,
okay? I'll say this,
the deck is stacked against you.
Mom died when you were young, that had
massive
cognitive implications, okay? Would have
at a very formative age impacted you.
You were homeless, that creates this
sense of fight or flight, it's a
high-stress moment. Not only is that
going to push you to eat more, but I'm
sure at the time you were struggling
financially as well, which means you're
going to be eating cheaper foods, which
are going to be highly processed, okay?
Which is going to exacerbate the
problem. So, all of this stress,
inflammation, emotional trauma, all of
that is going on, okay? You have every
reason in the world to not get your act
together, right?
But, I will say this,
now what?
You can
keep doing what you're doing now, and
you're going to keep getting the result
that you're getting, and that's fine, by
the way. You shouldn't be ashamed of
that. If that's the life that you
choose, choose it. Do it. Don't be
ashamed of it. Recognize that it is a
choice.
If on the other hand, you're like, "Fuck
this, I'm not happy here. I don't want
to live like this. I want to do
something different." Well, now we have
to go into with our eyes wide open. Your
biology is working against you, but that
doesn't mean that you can't overcome it.
You absolutely can.
There is no human being that is
incapable of losing weight. It's just
that the only bulletproof way to lose
weight, which I will tell you, I will
give it to you, it'll be the world's
simplest thing.
But, your fat cells are going to scream
out, they're going to mess with your
hormones, your microbiome is going to
mess with you, so you're going to have
to want it badly enough to see it
through. Now, I know you can do it. It's
just a question of whether or not you're
going to want it badly enough to see it
through. But, here's all you have to do,
eat whole food exclusively, okay?
Green, leafy vegetables, nothing
processed, chicken, beef,
um
fish.
Keep the fish small if you can to avoid
toxins, but you know, as long as we're
not eating swordfish or eating it for
every meal, it's probably better than
some of the alternatives that you're
taking in. Zero processed food, no
crackers, cookies, none of that stuff.
First of all, it has a just obscene
amount of sugar. It has glyphosate,
which has all kinds of downstream
problems on your microbiome that are
going to continue to create problems. I
just want to say this is doable. It is
hard, but even if the deck is stacked
against you, even if you do legitimately
have it worse than every other human
being on the planet,
now what?
Now what?
What are you going to do?
You're not a bad person if you're like,
it's just not worth the energy.
Fine. Know what the realities are. It's
going to shorten your life, whatever
emotional problems you have overlooking
that way,
uh the inflammation doesn't feel good,
all of that. But you're not a bad
person.
And if you want to go in this direction,
well, then it's like, [ __ ] let's
celebrate what that's about, right?
Let's know our why. Let's know what
we're going for. And if it's to look
really good in a [ __ ] pair of skinny
jeans, then let's own it. Let's look
really good in those skinny jeans. Don't
let people tell you that you have to be
doing it cuz you want to be healthy. I
love some healthy.
But man, whatever really motivates you,
whatever's really true, whatever
actually gets you excited. Don't let
people shame you into thinking you have
to do it for, you know, some specific
reason. Cuz let me tell you, the vast
majority of pounds that have ever been
lost all throughout human history
is about looking good in skinny jeans.
Huh. That's just the reality. So, but
that doesn't make you a better person.
This doesn't make you a worse person.
Over here, you're less healthy. It's
going to have its consequences. And over
here, it's going to be harder. You're
going to have to stay focused. You're
going to have to keep pushing through.
So, decide what it is you want to do and
get [ __ ] amped about it. And if you
can't get amped about it,
focus on that. You got to focus on the
motivation. You've got to get yourself
in a position where you want the change.
But don't spend cycles
lashing yourself, hating yourself. I can
think of nothing worse.
The only thing that makes me sad is when
somebody's overweight, eating ice cream
by themselves in the corner of the cold
stone crying, right?
That's [ __ ] heartbreaking.
An overweight person enjoying ice cream
like it was their last [ __ ] meal,
good on you.
The person over here that never touches
ice cream, man, cuz they're going hard.
They know what they want. They're amped.
They want to live forever. They want to
feel good. They want to look good. They
want to be strong. I get that.
Put time and energy into it. They're
choices.
No matter how hard something is, you've
got a choice.
And so I always come back to that one
simple phrase, "Now what?" I'm in this
situation. Let me tell you, Tom Bilyeu
has a very easy time putting on fat and
a very hard time getting lean. Now what?
You're going to work harder and get the
six-pack abs or not?
And that's it.
All right.
I know you can do this.
You got this.
I'm cheering for you.
But ultimately, as much as I wish I
could want it for people, I cannot.
You've got to want this for yourself.
You have to take responsibility.
And know that you can get whatever you
want.
Whole food? That's it. You do that, be a
life changer. All right, guys, I'm
telling you, you are but one habit, one
killer routine away from having the
exact life that you want. Your life is a
reflection of the choices that you make.
It doesn't mean that some things aren't
way harder for you than they are for
other people. It doesn't mean that other
people don't have more more more more
motivation than you. It doesn't mean
that some people don't generate more
cellular energy than you.
But all of us can make a different
choice at any time, set rules in our
lives, focus on our motivation, get
super hyped about something, find a way
by connecting this hard ass thing that
we have to do to our identity,
to a person that we love and letting it
be about them and not just that thing,
or focusing on the end result and being
hyped about how good we're going to look
in the skinny jeans.
You're having a biological experience.
Figure out what are the things that you
need to do to manipulate your biology to
get the results that you want.
Right? Setting rules, being excited,
following through on something because
you said you would. You told yourself,
you told other people to trigger,
going back to the biology, to trigger
that desire for congruence. Man, I said
it to them, [ __ ] they're watching, I
better do it.
Use any tool at your disposal. But if
you get the habits, the routines, the
rules, the identity right, you get all
that stuff right, and you will have your
ideal life.
All right, guys, that's it. This really
is doable. You can have any life you
want.
So go out, make it real.
And if any of that sounded like
[ __ ] I want you to let me know. I
want people to come at me. I want people
to say, "No, no, no, this guy's just a
hype machine." Cool. Come at me, bro.
Cuz I'm telling you, this stuff works.
I've done this in my own life.
I've watched other people do it. I'll
take any heckling people have. If you
think something is dumb, let me know.
You'll either change my mind and open me
up to something new, or you'll give me a
chance to show you that there's nuance
and that this stuff really does come
together into a tapestry of magically
delicious lives. If you're still not
sure that you can accomplish everything
that you need to, be sure to check out
this episode where I talk about taking
as much control over your day as
possible. If you're not going in the
right direction in your life and you
want an action plan that you can use,
it's going to change everything in your
life, it goes like this.