Why Success Never Feels Like Enough | Dr. Marisa Franco | The Art of Charm
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Dr. Marisa Franco explores the "arrival fallacy," the common misconception that achieving external milestones like a dream job or ideal relationship will finally resolve deep-seated insecurities, only to find that success alone cannot heal internal wounds. For individuals with low self-worth, positive feedback often feels threatening rather than uplifting because their internal narrative predicts rejection, making acceptance of compliments seem manipulative and setting them up for an inevitable emotional crash. True self-esteem is distinguished between a defensive "better than" mindset, which is reactive and hostile, and a compassionate "equal to" approach that fosters accountability and the ability to tolerate difficult emotions like shame without projecting them onto others. This shift in perspective allows one to treat their internal world as significant, acknowledging pain rather than suppressing it or dismissing it as unimportant, which is crucial for genuine healing.
The discussion delves into how memories function as a database that predicts the future, where negative experiences stored as "open memories"—those lacking closure or meaning—cause individuals to physically re-experience past trauma in present situations. Franco outlines a practical exercise based on memory reconsolidation theory designed to transform these open memories into closed ones by vividly activating the memory using all five senses, intervening with one's current self to provide safety and validation to the younger self within the memory, and having that younger self express needs while the adult self offers support. Additionally, she addresses implicit memories, which are emotional residues from early life that affect reactions even when conscious details are forgotten, suggesting techniques like dual-focus tasks such as playing Tetris or counting to tax working memory during intense physical triggers, thereby degrading the vividness of the sensation over time.
Franco emphasizes that what appears to be a minor trigger for one person can be significant due to past history involving shame or reactivity, making it essential in relationships to practice truthtelling and express curiosity about a partner's strong reactions rather than dismissing them. She critiques the tendency to label people as "insecure" and cut them off, arguing instead that attachment styles simply indicate specific needs, such as anxiety requiring reliability or avoidance requiring space, which should be met with understanding rather than judgment. By normalizing difficult emotions and encouraging partners to verbalize needs for space or withdrawal, particularly for those with avoidant attachment styles, the intensity of these feelings can be significantly reduced, fostering a safer environment where vulnerability is accepted without shame.
Ultimately, Franco shares her personal practice of attuning to pain before getting out of bed and using self-soothing techniques like placing a hand on the chest to validate feelings, which helps stop the urge to control environments or people to avoid negative emotions. This daily discipline has improved her mental health, reduced reactivity, and fostered more authentic connections by helping her live in the present rather than being governed by past memories. Through gardening analogies, she illustrates that tending to small emotional seedlings daily prevents them from growing into deep-rooted weeds that are harder to remove later, reinforcing the idea that there is no hierarchy of attachment and that true security comes from the agility to accept vulnerability and insecurity as part of the human experience.
Read the full video transcript
this idea that when we arrive at the
thing we've always wanted, the job, the
relationship, the book we wanted to
write, that every every all of our
insecurities will be behind us. In
psychology, we call this the arrival
fallacy. I'm sure you and I both know
very successful people who are still
really struggling because something
external can't heal these deep wounds.
You know, I mean, I'm not saying feel
bad for everybody who's rich and
successful, but I am saying for those of
us who are waiting for that one thing to
happen in our lives that will heal
everything, perhaps it's time to look
more inward than outward.
[music]
>> Welcome to the show. It's great to have
you.
>> Hi. Thank you so much for having me.
>> I'd love to start somewhere a little
uncomfortable. I think compliments are
something that are supposed to feel
good. What actually happens in someone's
body when we tell them something
positive that they don't actually
believe about themselves?
>> Well, it's actually quite threatening.
It triggers a kind of identity crisis
where you feel like this person doesn't
understand me. There's all this pressure
for me to live up to this compliment.
And so that's part of the reason why
research finds people with lower
self-esteem tend to deflect the very
thing that you think would elevate their
sense of self-esteem, which is the
compliment.
>> I think what's also challenging in a lot
of those scenarios is everyone else
around you will assume you received a
compliment, so you should receive it in
a certain way. So you're feeling this
internal threat and hearing that, and
everyone else is wondering, well, why
did that cheer you up? Why didn't it
make you feel good? Why did you react
positively?
>> Exactly. It's um it people are sort of
like uh confused as to why it's hard for
people to receive love. But if you
understand self-esteem, self-worth as a
theory of self, the theory that you have
if you have low self-esteem or
self-worth is that people will reject
you, bad things will happen to you. And
so when good things happen, it's sort of
like, oh, this is going to manipulate me
to feel good about myself so that I will
only be further crushed when I
inevitably get rejected. And so that's
why it can feel so threatening
particularly if you struggle with low
selfworth to receive love, compliments,
affirmation from other people.
>> Well, let's talk about selfworth because
I think many in our audience have
probably seen it online, seen it on
social media, and might have some
beliefs that we want to shift today
around what it actually means and and
where it comes from because I think it's
online everywhere now, but many of us
don't really understand it as the
science shows.
>> Yeah. So, this also confused me too. I'm
writing this book on how to feel worthy.
I'm reading all this research on
self-esteem on people with high
self-esteem who say they feel good about
themselves. They say they feel worthy.
They don't feel like a failure. And I'm
seeing that there's really two different
types of people with high self-esteem.
one type which I call better than
self-esteem because they have to act
better than everybody and they brag and
they're defensive and they're reactive
and they're hostile and they're
aggressive and they have the worst
relationships worse than people with low
self-esteem versus the other type of
high self-esteem which I call equal to
high self-esteem because they're not
trying to be better than anyone. They're
only trying to express who they are.
They're compassionate. They're kind.
They're non-reactive. They take
accountability. They have the best
relationships of all. And so AJ, I'm
trying to figure out what's the
difference between these two types of
high self-esteems because I don't want
to guide people to be the type of high
self-esteem that comes at everyone's
expense. And I'm talking to one of my
colleagues about it who seems to have
the more positive kind of high
self-esteem. And she's saying, I'm
trying to think about when I'm
defensive, it's because I feel ashamed.
Someone has touched on some sort of
shame. And I see in real time what the
research shows me is that people with
this more equal to positive type of high
self-esteem that's connecting to self
and other, they're able to acknowledge
their emotions and their internal world.
Whereas the people with the other kind,
right, they're not able to acknowledge
their own shame and so they just
firebomb it over to the next person. And
so that led me to define self-worth
ultimately as treating your own internal
world as if it matters. being able to
look at difficult emotions, tolerate
them, have compassion for yourself when
you're feeling whatever emotion it is
that's coming up for you.
>> And where does this theory of self come
from?
>> Yeah. So, this is a great question that
took me a year to answer cuz I was like,
yeah, this like makes no sense. This
whole self-esteem, like why are people
with low self-esteem rejecting the very
things that should make them feel
better? Like, I started to think of
unworthiness.
>> It's an inability to accept love. How
does that make any sense? And so started
to understand it as a theory. Started to
understand why that's happening. Why
insecurities are adaptive. They don't
want you to feel so good about yourself
and be crushed more deeply. But but why
do you have that theory that people are
going to reject you? And so I came
across researchers who said memories are
the database of self-esteem. That the
reason that you think you're going to be
rejected or harmed or hurt or bullied is
because you have been. And the thing
about memories is they don't just record
the past, they predict the future. So a
part of you thinks that this is going to
reoccur again because that's what
memories do for us. They predict, they
help us predict the future better based
on past experiences. And so that's why
it all just makes a lot of sense.
Well, let's talk about memories and
double tap on that because I think many
of us have been in situations where
we'll share a childhood story maybe with
a best friend at the time or a family
member and we have a totally different
memory of that than the other person.
Why do we hold on to certain memories
and then how do they imprint the
self-worth on us?
>> Yeah. Yeah, that's a great question. So
when I was trying to read about memories
and how they affect our sense of self,
there was this study that looked at
whether a memory is open or closed. And
I'll define that in a second. But when
people went back to their memories, some
of them felt confusing. Some of them
felt like they still triggered emotion.
Now they would think back to them and
get upset, angry. They were confused as
to why it happened. They didn't have
closure about it. They tried not to
think about it. Maybe they would get
tearary or aggressive or mad at the
person when they thought back to that
memory. And that's defined as an open
memory versus a closed memory is
something you can go back to in a
regulated way and it doesn't trigger new
emotions. It doesn't trigger old
emotions and you're not trying to um
avoid the memory in any way and you
understand why it happened. Maybe you've
made meaning out of it and you're not
like why did this happen to me? And when
people went back to negative memories,
these were the same kinds of negative
memories. You know, people maybe someone
broke into your house or you went
through a really negative relationship
and after they reported their
self-esteem, self-esteem was only lower
for people that had open memories. So
those open memories where they didn't
make sense of it, they're still angry
about it. They're still upset. They're
still ruminating on the memory. They try
not to think about it. Those are the
ones they're still open in a way because
they're still almost they're still
present for us as we experience the
world now. Um you know and in a very
visceral way literally like if you let's
say get criticism from your boss and you
have these open memories of a parent
always humiliating you. Your body is
literally going to reexperience the
experience of that humiliation when you
receive that criticism. And so open
memories function not only it's not only
that you're sort of scared of the past
happening again, but the truth is you're
actually experiencing in your body the
past happening again, even if the
current situation is different.
>> So it sounds like the healthier way is
to identify those open memories and work
to find some closure so that we're not
reliving them again and again. And how
can we practically do that?
>> Yeah, exactly. This is this is it. Um,
and there's this psychoanalyst Philip
Bramberg and he says we don't go to
therapy to deal with what's happening
what's happened in the past, but what's
still happening now. Like we're
literally still living in the reality of
those memories in terms of our emotional
reactions to everyday events. And you
know, this may sound tragic, people
listening, I can't change the past, it
happened already. You know, often this
is a the what people say with like
attachment theory, if people are
familiar with that. Um, but it's
basically things that happened in your
past that still affect how you perceive
relationships now. But what I found in
my research is that you you can kind of
change the p. I mean, you can change the
way the past lives inside of you. You
can change whether in a memory is
exactly the impact of the past, whether
the memory is open or closed. Now, this
is according to a theory called memory
reconsolidation theory. this finding
that when people would return to a
negative memory, picture their current
self intervening in that memory, maybe
I'm able to go to my younger self and
say, "You're safe. I'm here. You're not
alone. Nothing was ever wrong with you.
The way they're reacting to you is about
them, not you." And do that as vividly
as I possibly can. That after people do
this exercise, which is sounds simple,
but is quite transformative. Not only do
they report lower trauma symptoms,
higher self-esteem, but you also see
changes in the hippocampus, the part of
the brain that records the memory. And
so there's many different ways to
reconsolidate our memories, both
conscious and unconscious ones that I
can get into and that I share exercises
in detail in the book worth. Yeah, I I
would love to unpack some of these
exercises because I think listeners are
now thinking about some moments that
maybe lead to social anxiety or intense
self- judgment at work based on past
experiences that are still open. And the
key thing you said there is is vivid
like really putting yourself back in
that scene. Not just saying a mantra or
saying, "Oh, you should feel better
about this or it's okay. You're going to
be okay." But like actually picturing
yourself in that moment being okay.
>> Exactly. Exactly. And you know there's a
study that came out about how like
remembering is reliving that the same
parts of your brain active when you go
through an experience are active when
you remember that experience. So in a
way it's kind of like you're going back
to it when you can vividly evoke the
memory using all of your senses, sight,
you know, sound, smell, and really
trying to picture and visualize that
memory again and also the sensations in
your body that went on at the time.
>> Okay. So give us an exercise. Let's
let's close a memory. Okay. All right.
Do you want Wait, do you want to give
the memory or you want me to I can share
a memory, too? There's one that I've
done and shared um a lot.
>> Yeah, maybe we'll start with you and
then I'll jog [laughter] my memory.
>> I'm in soccer practice. Practice is
over. I am waiting for my mom to pick me
up. And I feel really nervous because
everybody's parent has come to pick them
up and I am all alone and I feel like a
burden and I'm waiting in the parking
lot with the coach and the coach is sort
of ignoring me and I'm off to the side
and I'm just waiting for my mom to get
there but feeling anxious and feeling
kind of embarrassed and ashamed and
feeling like maybe I'm not as important
as the other girls whose parents
arrive on time. And I also feel
pressured to not feel that way because I
know that my mom will tell me that she's
really busy. And so I am feeling a
little bit detached from myself at the
same time. And it it looks um I don't
know, it looks kind of picturesque with
the the green grass and and the parking
lot and everyone being happy and being
really connected. And I I feel really
alienated and off to the side because
I'm not a part of that experience and
I'm I'm not hanging out with everybody
because I was invited. I'm just hanging
out there because no one has come for
me. Um and so at that moment, I would
bring in my current self to myself at
that time waiting for my mom in soccer
practice, which is a a common memory.
And I I would say, "Hey, I'm here with
you throughout all of this. Nothing is
wrong with you. The reason that your
mom's not here doesn't mean that you're
less than or unworthy. I know you feel
really alone right now, but you're not.
I am here with you. Tell me how you're
feeling. If you're upset or angry, I'm
here to hear it. You can cry. You can be
angry. I want to know how you feel, and
I want to make sure that you're not
alone." And then I would have my younger
self ask for anything else that they
needed from me, which might be, "Thank
you so much, but I really wish my my mom
was here. I think that would mean so
much to me." Um, I'm angry at her. And
then my older self would say, "I'm going
to get your mom here right away. She's
going to be here, and she's going to
apologize to you fully and acknowledge
how hurt this makes you feel, and she's
going to promise to never do that again,
and to always pick you up at the right
time. And also, I'm going to have these
girls invite you in to hang out with
you, too, and welcome you in the
meantime while you're waiting. Um, and
then you would end with a reflection on
how the new memory changes how you
perceive yourself and the world. So, for
me, this new memory would make me think
that my feelings are valid. People will
show up for me. I'm not alone. I feel
connected to other people. People want
to welcome me in. I can be part of the
group and I don't have to feel
embarrassed or ashamed.
>> Okay. So, there's multiple steps here. I
was picturing the the vividness of the
soccer field and waiting there, coach
near you.
>> So, walk us through the the three steps
that you just went through.
>> Yeah. So, the first is to activate the
memory. And so, this will be you
visualizing it, trying to remember, use
the five senses. um recited in the
present tense. What did you see, smell,
hear, taste? If any of those senses come
up for you, um then you are going to
intervene as your current self in the
memory and provide your younger self
what you needed. Then your younger self
is going to ask for anything else that
they need. Then your adult self is going
to provide those additional things.
That's what I said. I'm going to get
your mom here right away. I'm going to
get these girls to invite you in. And
then you're going to end with how does
this memory now affect how I see myself
and the world. What's really important
as you go through this process because
it's really about changing the emotion
of memories is that you welcome any
emotion and that the new experience
should trigger new emotion. And so it's
not just you you sort of wrote saying it
intellectually, but you're actually sort
of savoring and feeling emotionally what
it would be like to have that different
experience.
>> And you're not trying to define the
emotion then. It's like now you're
feeling happy or now you're not sad.
You're just letting it be.
>> You're letting it be
>> with that intervention
>> and you're acknowled you're feeling it
in your body. Like what does it feel
like if someone picked you up? What
would you feel in that moment? More tr
what does that feel like?
>> And is there some sign that we feel that
it it might be working or it's sitting
especially for those memories that right
now we've been holding on to for so long
in the negative.
>> Yeah. Yeah, I mean the sign is that when
you then think of the memory, you're
less
activated. You're it's less charged to
you and you feel calmer. And for
sometimes cuz this is like a repeated
memory for me. My mom was a teacher or
she did home instruction. I was always
uh my mom always came late. Um and you
might have to do it a couple time you
might have to return a couple times.
>> Okay.
>> You want to do it, AJ?
>> Yeah. I I have a memory that came up
>> when I was in uh second grade. So, my
parents had been divorced and my dad
actually won custody and my mom wasn't
in my life. And I vividly remember a
moment where the second grade teacher
was handing out permission slips to the
class.
>> I would say if you could do it almost in
the present, the second grade teacher is
handing out permission slips. Yeah.
>> Okay. So, this second grade teacher is
handing out permission slips to the
class. We're all sitting at our desk and
it's towards the end of the day and the
teacher says, "I want you to make sure
that your mom signs this permission slip
for you so that we can take the field
trip in like 2 weeks." And I remember
that sinking feeling of not having a mom
in my life to take the permission slip
home to and looking around the room and
feeling like everyone else had that and
feeling very alone and different and
isolated.
And in that moment of receiving the
permission slip, I was over I'm
overwhelmed with emotion and tearing up
and that embarrassment of now crying in
front of my classmates. I lift my desk
and I shove my head inside of the desk
to avoid being seen in that moment.
Feeling sad, anxious, and disconnected
from everyone in the group. and the
teacher is having a very strong reaction
to me now crying and and making a scene
and not realizing what was happening.
And that's was then amplifying the guilt
and shame that I was feeling in that
moment of having my head in the desk
crying.
So that's the the memory for me of of
just being different than all of my
classmates and not having that mother
figure in my life.
>> Okay. and maybe just taking a moment to
acknowledge even I was feeling with you
through this memory. It's it's
heartbreaking.
>> So, as I think about it and I put myself
in that memory now as me, as my older
version, uh you're not alone.
your dad is coming to pick you up and
he's excited to sign the permission slip
for you and you are going to go on this
great field trip with all of your
classmates
and
uh how else should I be intervening in
that in the present to to shift it? I
would ask your younger self what he
needs to hear um in that moment. What he
would wish he would have maybe heard
from that teacher instead.
Yeah, I think I needed to hear it's okay
for your parents to sign the permission
slip and uh
yeah, I think the reaction of the
teacher was triggering even more of the
guilt and shame. So, I would imagine the
reaction being more calm and and less
reactive to me, like it's okay. Um, I'm
excited for everyone to go on the field
trip and um and probably not asking for
for the mom to sign it, but for your
parents to sign it.
>> So, could you picture yourself saying
that to your younger self?
>> Yeah.
Yeah. It's interesting putting yourself
back in that that memory in a vivid way,
remembering the sense and to involve all
the senses like the sights, the sounds,
the smells of the the markers. And what
does your younger self um feel or think
when you said all of that to him?
>> I feel safe. I feel connected.
I I feel accepted
>> in that moment.
>> And how does that change how you be
yourself or others moving forward?
>> Yeah, I think it makes me feel more part
of the group, less disconnected and and
less different than my classmates. Maybe
just like taking a moment to to receive
those new emotions.
>> Yeah. Feeling calmer, feeling more at
ease.
I think that is definitely something
that as I look back at that memory and
it's it's been triggered so many times
in my life, it's vivid in that negative
way. So, I could see by doing this
exercise how it can start to shift it to
be more neutral and and more um
connecting than disconnecting.
>> Yeah. I just have so much empathy for
younger us. You know, you have no
resources at the time. You just it's
just really hard to not internalize
things. Um you don't always have the
support you need as you're having a
reaction or in pain. And um I just have
a lot of compassion for both of us and
our younger selves who felt really alone
at critical moments and yeah just had a
hard time gaining some some closure or
peace with those instances.
>> Yeah. And I think so much of our youth
is around striving to fit in and be
connected and and not be that outsider.
And in those moments where you feel like
that they are really impactful to the
way you view yourself, that self-worth
and that disconnection that you might
have from other people that you really
value or want to be connected to.
>> What so many of us like didn't have in
our lives because the adults didn't know
how to do this is someone to say like
you could have emotion like you could be
angry, you could be upset, you could
have emotions and that's okay and I'm
here to support you and care for you.
I'm not here to make you feel worse. You
don't have to hide the ways that you
feel. And I think finding worth is about
we begin to do that for ourselves. Like
for me, it's become a practice that when
I notice myself being activated or
triggered or knowing that a memory is
coming up because I'm reacting really
strongly instead of I shouldn't feel
that way. Let me push it away. It's now
how do I invite this? This is a part of
me that needs my attention. It's a part
of me that needs my care.
Well, I think unfortunately in a lot of
these situations, the people around us
mean well, but they often dismiss those.
It's going to be okay, AJ. It's not a
big deal. [clears throat] It's just a
permission slip. You You can think about
all the ways that when someone is having
an emotional reaction, your first
reaction to that emotional reaction is
to try to dismiss its impact or or make
it smaller or make it feel less negative
than it it might be for the person who's
experiencing it. But of course that does
the opposite. It it often disconnects us
more. Like I'm feeling the strong
emotion and someone else is telling me,
"Oh, it's just a permission slip. It's
not a big deal."
>> Yeah. Exactly. Like I think what I'm
going for in this book is that we need
to just be able to tell the truth. Like
when that's happened to us so much, it's
it starts happening internally where you
no longer know what your own thinking
and feeling because you're pushing away
and suppressing it just like someone
taught you to do. And you know, for me,
it's been really a process of of
welcoming emotions. And it's AJ, it's
even ones that I wish weren't there,
that I don't want to feel that don't
feel particularly rational, right? Like,
you know, I'll give an example. I I um
had a friend and I was trying to get
close to them and hang out with them.
And um it was hard to get on their
calendar. I eventually did. They had an
injury and they had to take care of
themselves. So, they had to cancel our
ultimate hangout. What did I want to
feel? compassion and care for them. Take
care of yourself. What did I feel? I
feel kind of rejected. I've been trying
to connect with you for so long and it's
not working out. And past me would have
been like, no, I shouldn't feel
rejected. Be a good friend. Just say the
right thing. But current me is like, let
me take a moment with that rejection.
Like, it's okay. I feel Let me label
that. I'm here. I'm here. I'm here. It's
okay that you feel this way. You're
loved. You're loved. You're loved.
Right? like doing that kind of mini
memory reconsolidation because I'm sure
it comes from a deeper place for me. And
then when I do that, I am able to say,
"Take care of yourself. I hope you're
okay." In a way that feels actually
genuine and not like I had to force
myself, jerk myself to that place before
I was there. And so I think there's this
big misconception, I'm sure you know,
AJ, that like people think that to be a
good person is to push away or discount
the emotions that are there. But in
fact, that's what makes those emotions
hijack us. We can only regulate the
emotions we are willing to acknowledge.
And I me acknowledging I felt rejected,
even if I felt like I shouldn't, allows
me to come to peace so that I can then
actually attune to the person in front
of me.
>> Well, what I think you're talking about,
many of our audience will label as
mastering their emotions, right? like I
just shove that negative emotion of
rejection aside and I just can wish my
friend well and and I'll deal with that
later or like it didn't impact me. But
it does in many ways it'll it'll leak
out in other ways that we weren't
expecting and it'll be even harder for
us to process versus having this
practice of recognizing it and not
looking at it as something you should
master or shove to the side.
>> Right? It's just there. It's okay. Let's
just tell the truth. And actually this
in this book, it's funny because I wrote
my first book, Platonic, on being a
securely attached friend. I'm critical
of not attachment theory, but the way
that it's used in that secure attachment
has become the status symbol and it
feels like we all want to be secure and
have to be secure and put that on our
profiles and tell people how secure we
are. And then what happens when I feel
anxious? I'm like, push that away. I'm
supposed to be secure. So now I'm
presenting to you as if what I am
supposed to be rather than the
authenticity of what I actually am and
secure attachment is being used to
alienate me from myself. And so what I
instead say is there's no hierarchy of
attachment. It's just about where you
are. And if you're anxious and you
acknowledge that and you feel that you
can actually soothe the anxiety and the
ways that a lot of influencers are like
you shouldn't be anxious because your
crush didn't text you and a secure
person like you know never has any
doubts in themselves. It's like not only
are you anxious now you're also ashamed
of yourself for being anxious. And so
actual healing is let's now be
vulnerable about just how insecure we
are because only from that place can we
care for have compassion and ultimately
heal our insecurities.
What is often easier in this situation
is to label ourselves than it is to
actually work on ourselves. So it's
easier to say I'm secure attached like
it's a destination and not recognize
that there are different relationship
dynamics that will come up in our life
that lead to us feeling anxious or lead
to us feeling avoided. There's not one
label for every relationship in our life
and you might be in a very stable
healthy relationship right now where you
feel secure but recognize that this is
something we're working on through our
whole life just like self-worth and
self-esteem. It's not okay I have high
self-esteem. I don't have to worry about
that. let me just focus on everything
else that's on my plate.
>> Yes, that is the paradox of self-worth.
People that truly have high selfworth
can admit when they don't and they can
say, "Hey, I'm feeling a little insecure
right now. I'm feeling a bit vulnerable.
This is hard for me. I could use some
support. I'm going to offer myself from
support." Whereas people that have the
better than kind of high, they never
admit when they're vulnerable. They
never admit when they feel less than or
they feel weak. And it's that agility of
being with where you are that marks true
having true selfworth is that I'm I'm
going to feel low. I'm going to feel
insecure, but I have high regard for
myself no matter where I'm at.
>> I think with that often times as our
listeners chase confidence as this
destination, it's hard to see when it's
fake and when it's real, even in
ourselves. Like very often we can have
that other side of the mirror where it's
just completely fake and we're defensive
and we're doing everything we can to
project this high selfworth when
internally we're not feeling like that
at all or feeling like an impostor.
>> Right. Exactly. And it's it's ironic
that sometimes, you know, if you're
faking it in a way that leads you so far
from where you actually feel that
ultimately you're you're only feeling
worse because now you're burying the
very things that need to be healed. And
so I just I'm for us telling the truth.
A like this is it like it's okay. Like I
my own therapy for example, I've been
working on my own worth because who want
writing a book on worth is very
intimidating. So I [laughter] have to
work on my own sense of self to be
prepared to release it. But I just
remember this moment where there was a
part of me that felt so needy and
dependent and I felt ashamed and you
know part of me wanted to push this part
away. And in my therapy we work with the
divine. And so my therapist is like what
would if you like give this part of you
up to the divine what do you hear? And I
did. I pictured like a divine force like
being alongside this insecurity. And
that force said, "You're perfect, too.
You're perfect, too. You're perfect,
too." And in that moment, I was like,
"The problem was never that I'm needy or
dependent. The problem is that I felt
ashamed of that." And when I no longer
feel ashamed of that, that needy
dependent part of me finally calms down
because it's received some care and
compassion instead of continued internal
alienation.
And I think, you know, I went through
this experience um becoming a new dad,
feeling like I was letting my family
down, my work was suffering, I was
letting my clients down. And I just had
this crisis of my own self-worth and
recognized that a lot of it was built on
external validation than working on
myself. And I had my best friend at the
time, I was sharing this with him and
he's like just going on and on about how
much he appreciates me and and how much
he sees in me. And of course, you know,
in his mind, he's he's trying to get me
back to that confident version of
myself, but I was not ready to hear
that. And that was even more difficult
for me. And then after working through
it, I came back and he was sharing that
again, like how much he looks up to me
and some of the the challenges that I've
faced headon and the way that I live my
life. And and I was ready to hear it and
it felt better. So, I think that's
another part of this that we have to
recognize that it's a dance and there's
going to be moments where you're not
ready to hear that and it feels really
difficult and that compliment from a
friend or someone who knows you can
spike your blood pressure and make you
feel really tense and then you you find
some other source of truth and you work
through some things and then you come
back to that compliment, it feels good
again and that's a part of the process.
>> Yes. the fluidity of it. And I think I
love what you're saying because it
teaches us how we need to calibrate care
to where we're at, both for ourselves
and others. So, there's a study where
people did affirmations and they said,
you know, I am loved. And people that
had like sort of like mid-range
self-esteem and higher, that made them
feel better. But for people that had low
self-esteem, it made them feel worse
because it was like, I now recognize
just how firmly rooted my poor
self-esteem is because this I am not
internalizing any of this. And it feels
like I'm gaslighting myself. And so for
me, like this has been revolutionary cuz
even with my friends, I love giving them
compliments. When my friend didn't
accept my compliment, I was like, I'm
going to give you a compliment. You have
to accept it, [laughter]
>> right? This is my gift to you. is and I
realize that's not about who's the
compliment for clearly it's not for her
if she's becoming uncomfortable and now
I'm trying to force her to receive it.
So now I really understand the
importance of if you have friends that
are struggling with selfworth either for
a moment or chronically the importance
of just witnessing and saying hey it's
okay to feel like you do like this these
situations they bring up a lot for
people. Thank you so much for sharing
with me. Tell me more about what's
coming up for you.
>> Yeah, the validation piece of that is
often more impactful than the wrote
compliment we'll give in those moments
where we're feeling someone that we
really look up to, rever, care deeply
about is is struggling with their
selfworth.
>> Exactly. Cuz like I said, it's not the
problem isn't that you have an
insecurity. The problem is that you feel
ashamed of it. And when I'm trying to
tell you you're great, I'm I'm I'm sort
of implying that like how you feel, how
negatively you feel isn't okay and I
have to pull you out of it. And what you
need is for people to the validation
says there's no shame in exactly where
you're at.
>> Well, I think the challenge for a lot of
us who are striv and working on
ourselves, there is a lot of external
validation around. there's there's
opportunity to fix your body and feel
like, okay, now I'm in great shape.
Other people are noticing I'm in great
shape. I still don't have the self-worth
that I was after by that. Or getting the
promotion at work or the salary bump,
the title, and other people looking up
to you now like, "Wow, you're really
climbing the ranks and feeling like,
well, I'm not deserving or having other
internal struggles around it." And it
can be a bit difficult when up until
that moment, we felt like, well, that's
what I needed. I I needed the six-pack.
I needed to complete the marathon. I
needed to get that promotion. And it
still didn't give me the self-worth that
I was after, the confidence that I was
building.
>> Yeah. In psychology, we call this the
arrival fallacy. This idea that when we
arrive at the thing we've always wanted,
the job, the relationship, the book we
wanted to write, that every every all of
our insecurities will be behind us. But
I'm sure you and I both know very
successful people who are still really
struggling because something external
can't heal these deep wounds, you know,
and um like you said, like speaking to
like a doctor who was in medical school,
finally became a doctor and told me that
he's more depressed because at least
before he had this hope in front of him
that when I become a doctor, I won't be
struggling with my mental health
anymore. and now he is that doctor and
now he no longer has that hope and it it
feels even worse. I mean I'm not saying
feel bad for everybody who's rich and
successful but I am saying for those of
us who are waiting for that one thing to
happen in our lives that will heal
everything perhaps it's time to look
more inward than outward.
Yeah, I think that's such an interesting
perspective that I [clears throat] I
know that I felt in the past around
hopefulness of of reaching a revenue
goal with the company or a certain
number of downloads and recognition and
feeling that validation of like, okay, I
was working on this thing. I proved it
to myself and others. Maybe had some
outside family pressure too around being
the the most advanced degree in the
family or being the most successful one
in the family and then not feeling it
internally when you reach that
destination.
>> Exactly. And I think AJ so often when we
don't feel it internally, I'll say in my
own experience as a recovering hyper
ambitious person [laughter]
that like it's I I I do the thing that I
I should do for everybody to be
impressed with me. There's a momentary
high, then I forget about it. I move on
with my day and there's not really a
sustainable change in my sense of self
or mental health. And then I'm like,
"All right, I guess I got to find the
next thing." [laughter]
And then it's just like, all right, I
guess I'm going to be on this hamster
wheel for the rest of my life. Always
hoping, always looking to the next thing
and never being at peace in the moment
that is.
>> Well, I think another challenge many of
us will face is just the being agreeable
and easygoing to avoid conflict or avoid
feeling those difficult emotions. And
then something like envy pops up with
someone that you're really close to.
You're you're a friend and and you are
excited for them, but at the same time,
you're now feeling this emotion and
self- judgment tied to it.
>> Exactly. Yeah. And that's, you know, I
just want to say all of these these
emotions are so human and I think this
is a good time for me to talk about like
cuz we're talking about changing
memories and there's also something
called implicit memories which are
memories you don't remember that still
affect how you feel right now. And part
of the reason this happens is because
the part of our brain that that records
like conscious memory is different from
the part of our brain that co that um
records the emotion of memory. That's
the amygdala. And the amydala is fully
formed when we're young and before the
hippocampuses. So that means when we're
infants, we're kind of recording all
these memories in a way that they shape
how we feel in the future even though we
don't remember what happened. So, if you
had a parent that was cruel to you as an
infant, then you're going to feel
disregulated as an adult, even if you
don't remember those acts, those mean
acts happening to you. But what that
really means for us, right, is that if
you're feeling, you know, why should I
feel this jealousy? Why should I feel
this envy? Why should I feel this
aggression? Why should I feel this
insecurity? Right? Like there is a
reason. You might not remember the
reason, but that doesn't mean that the
reason doesn't exist. Like the amydala
is really good at capturing things. Like
there's even a study where people were
presented with like an angry face and
then a um I think it was a color noise,
but angry face and then some sort of
cue. And the angry face was portrayed
for like milliseconds. and they didn't
even know it was there. But eventually
they started responding negatively to
the cue because it was associated with
the angry face that they didn't even
perceive consciously. So this is our
brain doing its work to protect us. It's
going to affect our emotions. We're
going to overreact and that's okay.
That's part of being human. You have
messy emotions.
Well, let's let's talk about that
because I feel like with the memory
exercise we did, we definitely have
those moments that, you know, we're
hanging on to that are gnawing at us.
But then there are other times where we
will have an intense physical reaction
like sitting in a car before a hard
conversation and your chest gets tight
and you don't have a memory of of being
in conflict or a memory of a tough
conversation like this, but you're
having a physical response to it. And
science is great, theory is fantastic,
but like what do we do in those moments
where we're feeling it for real?
>> Yeah, that's a that's a great question.
How do we remember what we don't
remember [laughter]
>> and then move through it in a healthy
way?
>> I would say that noticing that anxiety,
that tightness in your chest, that
tightness in your jaw, whatever it is,
noticing that sensation is a kind of
remembering, right? because it's those
those sensations are residue of memories
from the past that are being reactivated
now. And so there's this theory called
working memory theory which is this idea
that we can only hold so much
information in our memory at a given
time. And so what we can do is we focus
on that trigger and we split our
attention and focus on something else
simultaneously. Now, people that are
familiar with forms of therapy like
EMDR, you're focusing on your trigger in
your body and you're watching maybe a
ball or a finger move back and forth or
tapping where you tap different parts of
your body while also simultaneously
focusing on the trigger. Or there's been
all these headlines on like play Tetris
when you're traumatized. [gasps] But
it's really it's really what it's really
about is taxing working memory so much
that your your body literally can't as
vividly pull up the triggered sensation
and it starts to become more degraded.
So next time you're not triggered as
strongly.
>> So in that moment I'm in [clears throat]
my car I'm triggered. I don't have this
memory to draw from. I should pull out
my iPhone and and play Tetris.
>> Play Tetris. One that I really love
because it's just so easy to do in bed
is I will start counting off like what's
1 plus 2, three, 3+ 4, 7, four, 7 plus
f, you know, 5, 12. And so I'll start
counting off with plus one each time
while focusing on the trigger in my
body. And then I'll literally start
feeling it move or um or I don't know.
It's like weird. You you can kind of
feel it like get less intense as as you
do this sort of dual focus thing.
And how often should we be doing this?
>> Oh, it's a great practice for I will say
whenever you notice yourself having a
stronger emotional reaction than most
people or having a very urgent emotion
where you're like, I need to text him. I
need to respond to my boss. Like that's
a good sign that maybe there's an
implicit memory coming up and maybe
tolerating and sitting with it will no
longer will not only benefit you now but
in the future. But here's the thing, AJ.
writing this book, interviewing people
that are I say secure-ish because I
don't want people to be fully secure and
ignore the parts of themselves that
aren't. Dr. Skyler Jackson, he's a
professor. He would say that he would
wave his hand over his day to see where
his emotional energy lied. There's this
way that like these people that are
secure, they're almost looking for their
own pain so that they could offer
themselves care. Like that's a part of
themselves to cherish because it's a
part of themselves even their pain. And
so when I kind of learned about that
that these secure people, not only are
they like acknowledging their emotions,
but they're also like looking for them
in a way because they again they want to
care for that part of them. I started to
realize the moments when I'm feeling an
emotion I don't feel like I should be
feeling right like feeling rejected at
my friend who had the injury. I try to
push it away so fast that I don't even
know the emotion's there. Like
literally, it's been a practice of
actually being present with my own
process. I would say it's like a
peopleleasing part of me that's like you
shouldn't feel this way. You shouldn't
feel like in an antisocial way that like
I have started to try to be intentional
about slowing down
because to be truthful, I think that
this part of me has been there my whole
life [laughter]
that pushes away my initial reaction and
tries to, you know, kind of contort my
emotional world into something else. And
finally, in this process of
acknowledging even the microsecond that
that emotion comes up, I feel like it
helps me make progress for this to no
longer haunt me. This kind of automatic
kick the negative emotion away and like
plaster a smile onto your face in your
relationships.
>> Yeah. I mean, if you've ever gardened,
it feels like tending to your garden,
right? If if you let a weed grow and get
its roots and down deep, the amount of
effort it's going to take to remove that
weed is far greater than just walking
through your garden daily and just
picking the little tiny seedlings that
are popping up to tend to it. And it
sounds like the secure person is doing
that. It's just a bit more in tune to,
hey, what's going on me with me
emotionally, positive, neutral,
negative, however you want to label it,
and saying, okay, there's space for it.
let me work through it instead of all
right let me just focus on the positive
ones or let me focus on the false
bravado that provide me that positive
feedback from others
>> yeah it's like as Dr. Skyler Jackson
said he was like what small things are
actually small and what small things are
big for me and it's okay if something
that appears small is big for me because
it's touching on it's attached to a
whole history of things right it's it's
not actually small for me it may not be
small for you you know when someone um
when someone says you hurt they hurt you
hurt or their feelings right that that
may trigger a whole lifetime of shame
and reactivity and you know you learning
that you had to be perfect in
relationships to feel worthy, right? And
and like it starts with acknowledging
that that's happening rather than being
like, "Oh, this is what the influencer
told me I should feel. So, I'm going to
try to plop that over my own sense of
reality."
>> Now, so much of this we've talked so far
is the relationship we have with
ourselves, but we also know that this
comes up in our relationships with
others. I've shared a couple stories,
but when we think about our partner,
spouse, our friends, and you wrote a
book on how to be a secure friend, you
know, what do we do in those moments
where these triggers are coming up for
the people that we care about? We might
not know why. We don't know exactly why
we're getting that reaction and what we
thought would be maybe a mild
disagreement is now turned into
something much deeper for them and a
reaction [clears throat] much stronger
than what we were expecting. You know,
obviously if someone's like yelling at
you or screaming at you, like setting a
boundary of, okay, we got to go back to
this later because I need to be I need
to be us to talk communicate in a
grounded way. But but I think what we
can do once we get to that place is
really expressing curiosity and saying
it seems like what happened there, it
brought up a lot for you. I'd love to
learn more about what that is. the more
that we can encourage people to tell the
truth and share and even normalizing
you know this it might whatever you feel
is okay and it's normal for us to have
reactions to things that we don't want
to have but that doesn't mean those
reactions aren't real and I'm still
going to be here to to hear them and
understand what you might need right
like we need to encourage truthtelling
in our relationships and AJ that's
really hard because sometimes that
truthtelling might be your partner
feeling
like disconnected or your partner
feeling like they want to withdraw or
they want to pull away. But like the
second that they verbalize that is the
second that they no longer feel as
strongly in that way. Right? This is
particularly for like more avoidantly
attached folks. What tends to really
help is when they express that urge to
withdraw. They express that fear of
intimacy. They express that there's a
lot of shame there for them when you try
to touch on these these sort of personal
things for them. And so it's just about
and that's really our own work being
able to sit with people telling us the
truth even when the truth might kind of
hurt us or make us feel a little bit
rejected. But ultimately the only way to
move forward is if we tell the truth.
And I think so many couples I don't know
if you've seen the movie The Invite. It
was great. It just really displayed this
so well. They're in cycles of conflict
because nobody is telling the truth.
That I feel like a failure. I feel less
than. I feel ashamed. And then I want to
withdraw. And so it manifests as all of
this nitpicking currently and all of
these like bickering because we're not
actually telling talk able to share the
root issue that is happening within us.
>> Yeah. And I think often times it's easy
for the other person to go back to well
this is small. But if you're feeling it,
if you're experiencing that and that
urge to withdraw or that urge of shame
and guilt around being perceived a
certain way, being labeled by someone
you care deeply about as something you
don't want to be labeled as or want them
to feel about you, it isn't small. So on
the outside, yeah, it's it's bickering.
It's it's small things leading to big
fights. But that reaction I think takes
a lot for us, especially even in myself
recognizing that I'm a people pleaser to
shift away from managing someone else's
own perceptions of my emotional state to
like really investigating their
emotional state, what's going on for
them, and being able to sit with their
emotional state, less so worried about
managing my own.
>> Yeah, exactly. I think you're putting it
so well. And and like it's human for
small things to be big for you, right?
like [laughter] and we don't have to
judge anybody else by the litmus test of
what we think is big or small. We need
to be able to trust people in our lives
to tell us what is big for them. Um
because again, you can only move forward
from the truth. And if you're not
telling the truth, things are going to
come out sideways. And I I saw this with
people I interviewed for the book like
parents for example this father who felt
um inferior as a father and his kid
would cry and his kid would cry and try
to comfort a kid would cry try to
comfort him and would cry try to comfort
him. So much of those like sort of
unprocessed feelings of inferiority came
up and to push those away he started
yelling at his kid to the extent that it
frightens his wife to the extent that
his kid doesn't call him dad again after
that experience. Right? And what's going
on for him is like those feelings of
inferiority, sit with them, allow them,
care for yourself in them, because when
you don't, they particularly will come
out in the people that have less power
than you, where you feel like there's
less repercussions. And so, it's a work
in relationships that are horizontal,
but also when we have more power, it's
just such important work for us to be
able to do this self attunement to
protect the people that are under us.
Well, I think another dynamic that has
become popularized is, you know, cutting
off family members, cutting off
relationships, friends or romantic. If I
if I label myself as secure, then it's
like I want to push away anyone who's
avoidant or the sign that they're
avoidant, I I got to cut them out of my
life. And instead, we actually need to
be creating safety for them to process
through those emotions and work through
it instead of just cutting them out,
saying, "Oh, I'm I'm secure, so I don't
have time for someone who's avoidant, or
I don't have time,
>> you know, and I think that's where this
this attachment theory and the labeling
can really create difficulty in our
relationship building efforts."
>> Yeah. It really causes us to not
humanize each other and to judge each
other. And like I think attachment, like
I said, it's a very scienceback theory.
I don't have issues with the theory. I
just have a lot of issues with the way
it's being applied. Like I think when
people name themselves as insecure, we
shouldn't be like get it together and
get secure. Maybe your insecurity tells
you what you need in this connection. If
you're more anxious, you might need more
reliability. You might need more
responsiveness. You might need someone
who reassures you more, right? Or if
you're avoidant, you might need someone
who gives you more space and allows you
to come back and welcomes you back. And
you can also check in with yourself as
to whether you can provide that or not
without disregulating yourself. But but
like when someone tells us the truth
about their insecurities, that's our
opportunity to figure out how to care
for them given those insecurities.
>> So let's let's talk about that and close
that loop. So we have someone in our
life right now who is going through that
loop and feeling avoidant and just
overwhelmed by the insecurity. Maybe not
ready to process it in the moment, but
for us it seems small. So, we want to
support them. We care deeply about them.
How can we revisit that? And what are
some ways that we can work through that
if we care deeply about the
relationship?
>> Yeah. Yeah. Yeah. I would start by
saying like like I think avoidance
obviously they have a lot of shame over
whatever they're feeling and that's why
they decide to withdraw instead. And so
offering the disclaimer that like, hey,
I know you're overwhelmed and you're
probably feeling a lot and totally makes
sense for a lot of feelings to come up
in this situation. And I want you to
know that if you if you need someone to
talk, I am here and I am available. But
also, if you need space, take it. And
when you're ready to come back, I will
also be here for you.
>> I love that. And I think the more we can
offer that to people in our life, the
more we can get to that authentic place
where we don't have to feel like we're
wearing a mask or pretending that we're
more secure or more confident than we
are.
>> Yeah. To be human is to be like a little
insecure. [laughter]
>> It's okay.
>> So, in all the the research for this
book, what have you taken personally
from the latest science on selfworth and
attachment? How has it changed your
life? I I literally have a practice
every morning before I get out of bed of
like uh attuning to any pain that I
have. You know, I had a friendship that
made me feel more anxiously attached.
And when you're anxious, you just want
to control the other person because it
feels like your sense of self depends on
how they treat you. So, it's like I need
I need you to do this so that I can feel
good, right? and learning that instead
of exerting control in that situation, I
really had to just feel that anxiety and
breathe and notice that anxiety and
breathe and notice my anxiety, put my
hand on my chest and say, "Hey, you're
okay. You're okay. I love you. I love
you. I love you. I'm here. I'm here. I'm
here." AJ, I literally did that for an
hour and it made such a difference. I
just felt so much more at ease in the
connection and just like I don't know
like perceiving things in a lot more
grounded way, you know, less triggered
and um so it's that p practice of
realizing because I think often we might
try to control our environments like I
can't talk to this person, I can't be
around them as a way to control our
feelings because I don't want to feel
upset or angry or anxious or jealous.
But realizing that that you have an
alternative which is to actually feel
those feelings and and allow those
feelings and confront those feelings and
care for yourself through those feelings
and then you don't need to control the
environment as much. And it it feels so
freeing to feel like I can embrace and
be a container for any negative emotions
that come up in me. There's just nothing
that I need to avoid or run away from.
Like I'm just here for myself. like
whatever happens, I'm going to just be
here for myself. And that's and I don't
know, it's just it's my mental health is
it's just gotten so much better from
this whole thing.
>> Yeah, it sounds wonderful as a practice,
but then also recognizing the impact it
has on the people in your life, too,
right? Right? Cuz those other behaviors
of withdrawing or having a difficult
emotion and then you reacting more
negatively or pulling away or not being
as engaged can damage the relationship
and and what's going on for them.
>> Yeah. So, I literally had a conversation
with another friend who did have the
situation where it's something that she
felt was small but she felt triggered by
and I could say to that friend, if it's
big for you, then it's big. Like, that's
what matters. And I appreciate your
bravery with like coming up and telling
me about this. And to be honest, before
I might have gotten more triggered by
that. I might have felt like she's
telling me I'm bad. Um, you know, I'm
wrong and I feel upset. But like really
being able to confront that shame inside
of me means that it comes up less in my
relationships. And again, I feel less
need to control another person's
emotional reaction. So I just it's it's
honestly changed my life. It's made me
feel more like I'm living in the
present, which I ultimately think
selfworth is, instead of living in the
past memories imposing themselves on to
now. That my emotional reactions are
more calibrated to what's actually
happening. Not all the time. You know,
this is a this is an ongoing practice,
but definitely more so. And um I feel
more like myself. I feel like I have
more vitality in my life. I feel like my
connections are more authentic. Um and
you know, I'm still a work in progress.
I'm still working on it. you know,
tomorrow I might be more anxious. The
next day I might be more avoidant, but
I'm not going to abandon myself when I
am. I'm going to like look at that too
and and explore those parts of me too.
>> I love that. And thank you so much for
joining us today and sharing all this
great science and tools and and putting
me through the exercise for audience
too. It's really insightful. I
appreciate it.
>> Yeah, it was my pleasure. Thank you so
much for having me and I hope you all
enjoy Worth and there's exercises in it
that really help you too.
>> Wonderful. Where can audience find out
more about the book and your work? Yeah.
So, you can get Worth the new science of
self-esteem and secure attachment
wherever books are sold. You can get a
signed copy if you order it from Lost
City Books in DC. I'm on Instagram at dr
marissa gfranco. That's d r m a r i s a
g f r a n c o. On my website, drarissa
gfranco.com. You can sign up for a list
of practices to work on your worth or
reach out for speaking events on
selfworth at work.
>> Thank you so much.
>> My pleasure.
>> [music]