Video summary
Modern society appears to be suffering from a pervasive obsession with self-optimization that prioritizes surface-level gratification over deep fulfillment. We are constantly sold the idea that happiness lies in the next purchase, luxury good, or premium experience, yet this cycle of consumption and digital doom-scrolling only leads to increased loneliness and anxiety rather than connection. This relentless pursuit is driven by a desire for power, property, and prestige—the so-called "three P's"—which ultimately fails to provide lasting satisfaction because it reinforces self-obsession instead of fostering true meaning. As third spaces disappear and socioeconomic gaps widen, we find ourselves increasingly isolated within our own devices, chasing comfort while feeling disconnected from the very things that give life purpose: community, relationships, and a sense of belonging.
To break free from this cycle of despair and disconnection, one must shift focus from self-obsession to service, embracing what can be called "fulfillment maxing" as opposed to superficial enhancement strategies like looks maxing. The path forward involves pursuing the fourth P: purpose, which nourishes us alongside enjoyment and satisfaction. This transformation begins with taking contrary actions that step outside one's comfort zone, such as engaging in physical activity, connecting face-to-face with friends without phones, or performing acts of service for others even when it is inconvenient. These small, repeatable behaviors build momentum and self-esteem over time, creating a reflex to choose discomfort and growth rather than the easy path of avoidance. By consistently choosing actions that align with values like faith, family, friendship, and meaningful work, individuals can gradually rebuild their sense of agency and break free from the paralysis of negative inner monologues.
The core philosophy behind this approach is rooted in self-mastery, which requires the discipline to say no to distractions and impulses that erode empathy and connection. True optimization comes not from adding more comforts or conveniences but from subtracting unnecessary noise and investing time in analog experiences like running groups, ceramics classes, or real-life conversations where eye contact replaces texting. This mindset encourages individuals to view discomfort as an opportunity for growth rather than something to be avoided; by voluntarily stepping into areas of high resistance—whether through difficult physical challenges, creative endeavors, or uncomfortable social interactions—one finds a "white space" with less competition and greater potential for distinction. Ultimately, life is lived in the present moment, and every decision made today shapes the trajectory of one's future self, turning small daily choices into a foundation for a purposeful existence filled with hope and internal satisfaction.
Read the full video transcript
We seem to be suffering from a fatal
case of [music] self-optimization
obsession. Everywhere you look, you see
it. They enhance [music] games, looks
maxing, your morning protocol. We are in
this cycle of surface-level [music]
gratification maxing. And what we should
be doing is fulfillment maxing.
I want to start by talking about what's
happening in modern society right now.
It's basically just hard to be alive.
We're all daunted by our
responsibilities, just getting through
the day, meeting our obligations. This
is driving a sense of malaise and
anxiety that I think is pervasive.
Meanwhile, we're being sold this book of
lies that all of the happiness and the
fulfillment and the lasting satisfaction
that we're seeking is on the other side
of the next purchase, the next comfort
that is just outside of our reach, the
next luxury good, the next
>> [snorts]
>> premium experience. All of which, of
course, promises to fill that hole in
our spirit. And we're happy to be happy
consumers and chase those things, the
modern conveniences, thinking that if we
can make our life a little bit more
comfortable, a little bit more
convenient by dint of mobile apps or
premium goods, that finally, we will
feel a sense of satisfaction and lasting
happiness. Of course, this never works.
At the same time, we're also deluded
that the hyper-connected world that we
live in is going to deliver a sense of
connection. We've all experienced that
it's quite the opposite. The more
tethered to our devices we are, the more
engaged in our doom scrolling that we
become, the more lonely, alienated, and
isolated we feel. And yet, we continue
to return to this well because these
devices are very scientifically designed
to light up our dopamine sensors and
activate an addictive compulsive
response that keeps us online so that
our
technological overlords can continue to
profit off of
farming our data in the growing
attention economy. Meanwhile, there's a
widening of the socioeconomic gap,
meaning that opportunities are more
scarce than they have been in the past.
And then, of course, our fears are
impulse by our social media feeds that
then
lead us to even trust our relationships
less, drive us further apart, as this
increasing divide and division around
our various opinions continues to
escalate and metastasize.
While third spaces are continuing to
disappear, meaning that not only do we
not know our neighbors anymore, we
actually don't really want to. And so,
within that, our community-oriented
spirit that has always been part and
parcel of the American experiment seems
to be degrading quite precipitously.
And with that, we become more and more
focused on ourselves. What's important
is what I want and how to get it. And
this self-obsession, while packaged in a
way that makes us feel like pursuing it
is going to purchase the happiness, the
real thing that we want, the meaning,
satisfaction,
the sense of our lives holding meaning.
Uh all of this self-obsession is
actually antagonizing
that goal, the real goal, finding true
meaning and lasting happiness and
satisfaction. And the bottom line is
that all of this self-optimization, this
enhancement maxing, all of this looks
maxing, these things are
proxies for our self-obsession, these
indulgences of self-gratification
that operate only on a surface level. We
tell ourselves that these are the things
that are going to move our lives towards
the things that we might only
unconsciously be aware that we actually
want, which is this sense that like we
matter. My life has meaning. I have
purpose. I have direction.
But the thing is, all of those are
oriented around what Arthur Brooks calls
the three P's.
We make these decisions and we engage in
these behaviors because we're on the
chase for either power, property, or
prestige. These material pursuits that
we are convinced, even though we know
better, are going to get us the
happiness and the satisfaction and the
fulfillment that we want. Because once
we get them, then we will feel like we
have transcended uncertainty, the need
for constant work, and pain. These are
the three truths that Phil Stutz talks
about. Unfortunately, it never works. We
know this. We keep doing it anyway. What
does actually work is disabusing
ourselves of this delusion that the
pursuit of these three P's is going to
get us to the place that we really want
to be. The first thing we need to do is
to realize that all of this me me me is
antagonizing our goal. And what we need
to do is pursue another P. And that P is
purpose.
One of the ways to do that, first of
all, is to understand what Arthur Brooks
calls the three macronutrients of
happiness, which are enjoyment,
satisfaction, and meaning. These are the
things that we should be after. We
shouldn't chase happiness, we should try
to engage in behaviors that nourish us
with those three macronutrients.
So, essentially, what you're doing is
you're broadening the aperture on your
life. You don't want to be swimming like
a goldfish in a tiny little bowl. You
want to think more broadly, and you want
to start to consider how you're
investing in behaviors and decisions
that are actually going to drive your
life in the direction that you want, so
that you don't feel despairing, that you
don't feel alone, and that you don't
feel like your life is lacking meaning
and purpose. So, how do we do this?
Well, it boils down to some pretty basic
[ __ ] The first thing you have to do is
you have to do something different than
what you have been doing. If you keep
doing what you've been doing, you're
going to get the same [ __ ]
Essentially, what you have to do is you
have to take a contrary action.
This is going to require you to get out
of your comfort zone, but you can make
the lift very low. What is one thing
that you can do today,
maybe right now even, that is different
than the way you have always done things
that will interrupt this pattern,
even if it's ever so slightly, and
something that you can repeat the next
day and the next day after that,
something that you can sustain. That is
the action you should identify and take,
and it doesn't have to be some grand
gesture. You don't have to declare that
you're setting some crazy goal, or that
you're quitting your job, or that you're
finally going to do something about your
life. Maybe it's just not putting sugar
in your coffee, just some
act of
esteem-building
behavior that will engender your life
with one grain of sand of self-esteem
that you didn't have had you not taken
it. Then you repeat that contrary
action. It's called next right action,
and then you build a muscle around that
behavior, sustaining it day after day
until it becomes second nature, and then
you can turn the volume up on what your
next contrary action is. These are the
building blocks of change. It's the only
way
any change is ever made, and it just
boils down to these very basic elements.
Repeatable, you set yourself up for
success by making it an easy lift, and
then you start to
develop this reflex towards action that
has nothing to do with how you feel
about it because you know
you are making an investment in your
future self. What you want is
consistency, and consistency buys you
momentum, and momentum is like this
mystical spiritual energy that turns
hard things into easy things. It's like
a wave that you can surf effortlessly
that then
engenders even more self-confidence,
more self-esteem to take that next step,
and handle that more difficult contrary
action. Essentially, you're assembling
all the pieces to build this foundation
for your new life, and every day you're
inching your life
more and more in the trajectory of the
more aspirant future self. So, what does
this mean? It means you got to get out
of your comfort zone. You got to put the
[ __ ] phone down, and you got to touch
grass, be in nature, roll in the dirt,
break a sweat, push hard things around,
ask a boy or a girl out on a date, set
yourself up for failure, experience
failure, learn from it, approach life
with a greater degree of curiosity,
venture to parts unknown, and start to
develop the confidence and the reflex to
say yes to experiences you have
historically and always just reflexively
said no to.
Your life is not going to happen the way
you want it to unless you
make the decisions and engage in the
uncomfortable behaviors that are going
to get you there.
Nobody else is going to do it for you.
You have to take responsibility for this
because it's between you and you, and
you only have one life to live. So,
really reflect on what you want that
life to be. And however impossible it
may feel
basically tripping out on the future and
how unimaginable it is or how
inaccessible it feels to you or
reflecting upon your past and all the
reasons why
you're not going to be able to do that
thing or the regret that you have about
not making the decision that might might
have put you in a place better than
where you are right now, all of that is
irrelevant.
Your life is only happening in the
present. The present is the only thing
that's actually real, and this moment is
your only opportunity to actually do
anything about it. All of these, again,
are building blocks [music]
that are moving your life in the right
direction, that are allowing you to claw
ever so slowly out of whatever despair
[music] and disaffectation
and sense of disconnection that you're
experiencing. [music]
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These behaviors, these decisions around
discomfort, have to be oriented around a
few fundamental pillars: faith, family,
friends, and meaningful work.
What is your relationship with
spirituality like? What is the quality
of your relationships? Are you investing
in your friends? As Arthur Brooks would
say, your real friends, not your deal
friends. Are you showing up for them?
Are you stepping outside of your
self-obsession
to invest in the people you care about,
in your community, in meaningful work,
in work, and in pursuits that are bigger
than yourself, especially when that
investment is inconvenient.
It's not about making sure that your
self-obsessions are intact. It's about
putting them aside and learning how to
be of service to other people. Again,
especially when it's inconvenient.
Because that is what is going to give
your life meaning, and the quality of
your relationships are going to dictate
the degree to which you feel
connected. And that disconnection, that
despair, that loneliness that is being
provoked by our digital devices and our
consumerism culture,
and our addiction to comfort, these
things can all be overcome by
engaging with discomfort, allowing
yourself to be inconvenienced, and
showing up for the people that you care
about and that care about you, and
making sure that they feel seen and
heard. And then, how are you being of
service to your community, to your local
community, to the world at large, to the
people that you care about? The more
service-oriented you approach your life,
the more purpose, meaning, and
fulfillment you're going to experience.
And service, of course, is orthogonal to
self-obsession. It's the self-obsession
that is driving all of the despair, all
of the cultural messages are around
prioritizing yourself obsession, and I'm
here to tell you, based on personal
experience, that self-obsession is the
enemy. The cure is service, in which
you're making your life about something
other than yourself. The more you can do
that, I promise you, the more fulfilled
you will feel, the more internally
satisfied you will feel, and then, over
time, this lends itself to getting some
clarity on purpose and meaning. These
are big, kind of like fuzzy, ephemeral
words that I think are intimidating.
Like, what's my purpose? Like, how do I
get fulfillment? They seem impossible,
and most people don't know what their
purpose is, and I can say, "You need a
mission. Go get on a mission, and that
will solve everything." But, like, what
are you supposed to do with that if you
don't know what your mission is?
And all I'm saying is you don't have to
worry about any of those things. It
boils down to these little contrary
actions. Contrary actions designed to
step outside of yourself and your
self-obsession that are oriented around
friends, family, work, faith, or
things that are more important and
bigger than yourself.
What is one thing you can do today on
behalf of another person? What is one
thing you can do today that is selfless
instead of selfish? What is one thing
today that you can do that's going to
make you a little bit uncomfortable? It
might embarrass you, or it might set you
up for a failure. Can you say yes to
that? If not, lower the volume on it a
little bit until you can say yes.
It's all about willingness. What are you
willing to do? You can talk
theoretically about these things. One
day I'm going to do this, or, you know,
next month I'm going to do this
challenge. I don't care about that. None
of that means [ __ ] All that matters is,
what are you doing right now? What are
you going to do today?
What are you going to be able to tell
yourself
when no one's around and your head hits
the pillow tonight? Did you follow
through on any of these things that I
am talking about here today? If so,
you're going to feel a little bit better
about yourself than you did the night
prior. And that's what I want for you.
These are the things we build upon that
seem insignificant and small and
meaningless and somewhat trivial, but I
promise you when you build upon them day
after day after day,
the trajectory of your life starts to
shift. And then suddenly
you might stumble upon a purpose or you
might
find a mission, a mission that you never
would have even thought of otherwise. Or
you might start to develop a
relationship with purpose that you
didn't know was possible.
But it is the daily tiny little things
that you're doing every single day. So,
distill it down to the present, to these
little bite-size chunks, forget about
the rest, and just think about how do
you want to feel when your head hits the
pillow tonight? Did you live up to a
promise that you made to yourself or did
you let yourself down?
What was the one contrary action you
took that you couldn't take yesterday
that you did today?
And allow yourself to feel good about
that. And then tomorrow
we wake up and we build.
What this is is fulfillment maxing. It
is the opposite of looks maxing. Looks
maxing is the pinnacle of
self-obsession. Fulfillment maxing
requires focusing on the opposite of
self-obsession. The selfless acts that
you take on behalf of others and the
world at large that engender the
self-esteem that you've always been
searching for in these surface-level
self-gratification behaviors.
And herein lies a great irony. By
focusing on this, on fulfillment maxing,
you're actually serving ultimate human
performance optimization. So, if this is
the vernacular and the language that
appeals to you, look at it this way, as
the white space. While everyone else is
off looks maxing and enhancement maxing
and engaging in all of these
self-obsessive, self-gratifying,
surface-level behaviors,
you're actually going where no one else
is going, where there's no competition.
By doubling down on fulfillment, on
purpose, on
>> [snorts]
>> what you have to do to get that
long-term satisfaction, your performance
as a human being or whatever it is that
you're like
ambitiously chasing, that becomes more
accessible. So, it's actually
you could call it a life hack, I
suppose.
Uh and I think it's part and parcel with
this overall life philosophy that has
served me well, which boils down to a
phrase I like to repeat, which is the
path of least resistance is actually
volunteering for the most resistance.
And this gets to the white space idea.
So, let me just explain it by dint of
example.
When I was a young swimmer,
I was pretty good, but there were plenty
of kids that were much more talented
than me.
And
that is why I decided to focus on the
200-m butterfly, because that is an
event
notoriously painful that nobody else
wanted to participate in. And I
realized, "Oh, that's the white space.
That's the place where there's the least
amount of competition, and if I focus
exclusively on that, that puts me in a
better position to basically
distinguish myself."
And so, in order to do that, I was
volunteering for a heightened level of
suffering because that's a very
difficult race to train for.
Uh but by doing that, I succeeded and
was able to distinguish myself in that
event. And that was a lesson that I
learned early on that I've applied later
in my life. I think looking back, it's
also why I decided to go into
ultra-endurance triathlon rather than
Ironman. I realized like, "Oh, there's
so many fewer competitors at the double
Ironman distance than there are in the
Ironman distance."
Maybe if I go over here, it gives me a
greater chance of distinguishing myself,
of of of trying to kind of access my
inner excellence. And I was able to do
that. Then,
same thing with podcasting. I started
this podcast back in 2012. That was a
period of time in which nobody thought
you could make a living doing this.
And it certainly wasn't cool. If you
were to decide you were going to start a
podcast back then, you were opening
yourself up to ridicule of basically
people being dismissive of you or making
fun of you or just not taking you
seriously. Uh but that was the white
space back then. There was very little
competition. There weren't very many
people doing it back then. And I had
the foresight to see and to believe that
it was going to grow into this bigger
thing. And by jumping into it in that
period of time in which there was close
to no competition, I was able to
distinguish myself early and develop a
foothold and build an audience before it
became so crowded and saturated. And I
have benefited as a result of that. So,
the point that I'm making is that in
terms of thinking about our relationship
with discomfort and how that connects
with our aspirations for our self,
it's valuable to contextualize your
relationship with discomfort in the
context of
resistance. Where is there a lot of
resistance?
And where there's a lot of resistance,
there's going to be less competition,
less participants, and generally, in my
experience, when that white space
matches up with something I'm curious
about or feel a natural gravitation
towards, I have developed a reflex to go
in that direction.
By
welcoming that degree of heightened
resistance into my life, I actually am
setting myself up for a path of least
resistance because
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Just to be clear, I'm not saying that we
shouldn't engage in these
self-optimization
behaviors. Like we all want to be better
and there are effective ways
to behave in a way that's going to make
us better. I'm just talking about when
self-optimization becomes
self-obsession. So, these are two
different things.
What we don't want is a life that is
oriented entirely around me, me, me.
When we're just thinking about what we
want and what we need, that comes at the
cost of the things in life that are
truly most important and meaningful. So,
fine to optimize, fine to basically
be concerned about all the behaviors and
decisions that are contributing to your
well-being mentally, physically,
spiritually, emotionally, etc. Um it's
just the obsession part that you need to
be aware of and be cautious of. Because
as soon as you start making all of your
decisions based upon what you want and
what's important to you,
you start to
erode your capacity for empathy. And
once
you disconnect from empathy, then it
becomes very difficult to have
a happy life. You're not going to be
able to connect with other humans. Like
there's a cascade of consequences to
that, and I think making the choice to
inconvenience yourself, to invest
yourself in other human beings, even
when that causes incursions on your
self-optimization routine,
you have to be okay with that because
these are the investments that basically
pay off over the long term to give you
what you're actually after. So many of
these
optimization
protocols
are
on their face fine, but if you think
that they are going to deliver you
fulfillment, happiness, and and purpose,
they're not. They might make you
healthier. They might improve your mood
and your cognition, etc. But the real
juice, all of that is underneath.
And what you're doing on behalf of
yourself isn't necessarily connected to
those things. These things require you
to get outside of yourself, to invest
yourself in the larger pursuits of life,
the more selfless and community and and
connection-oriented pursuits. The
ultimate self-optimization is
self-mastery, and self-mastery means
developing the capacity to emotionally
self-regulate, to basically make the
best decisions, and engage in the
behaviors that are going to move your
life in the direction that you want it
to move. And that means that you have to
say no to a lot of stuff. You have to
know how to put the phone down. You have
to know how to pick up a book and read
it. You have to know how to commit to
doing hard things and following through
and being a responsible member of
society. Self-mastery
means you are in charge of your
universe, your body. Self-mastery is
essentially the discipline to say no to
all of the things that are driving this
despair, this loneliness, this sense of
disaffectation,
and the emotional disconnection that so
many people are experiencing.
Self-mastery says, "No, we don't pick up
the phone. We pick up the book."
Self-mastery says, "No, I'm not going to
sit on the couch and eat the hot pocket.
I'm going to get up and go outside and
do that hard thing that I know is
necessary to drive my life in the
direction of my goals." Self-mastery
says, "I cannot sit in my own
self-obsession. I need to go outside and
be of service to somebody else."
Self-mastery says, "Relationships are
important, and I am going to invest in
them even when it's inconvenient." And
self-mastery says family is central and
asks us to ask ourselves how are we
showing up for hours. And just in terms
of how all of this is working for me
right now, I mean this is why I get up
at 4:00 in the morning every day. This
is the only
time of the day that I have available to
myself to
focus on restoring my body and repairing
it in the wake of this surgery to get
strong again, to get fit again. It's
inconvenient. I don't want to do it at
4:00 in the morning. I would like to
sleep in or I have other things that I
would like to be doing late at night
that that compromise my ability to wake
up that early. But I make this decision
every single day to show up for myself
in this way. Another example, I'm in the
middle of writing this book right now.
First of all, the only reason I'm
writing this book is because it scares
the [ __ ] out of me and because I didn't
think that I could do it. It's so
intimidating.
What I'm attempting to do right now. And
that scary-ness was the impulse that
told me that I needed to do it. It's
inconvenient. I don't want to be doing
this right now. I have a full-time job.
My kids are home from school for the
summer. There are lots of things that I
would like to be doing right now.
But I have committed to this book and I
need to see it through and I'm engaged
in this very uncomfortable process of
grappling with my limitations as a
writer. But that again is the grist for
growth and this is why I'm doing it.
Here's another one.
Uh
My parents are aging. My mother has
dementia. She's in a memory care unit.
My father has decided to join her and he
needed help moving. So I flew to
Washington D.C. and basically helped out
for a handful of days at a moment in
time that was not just inconvenient but
very disruptive to my life. It
interfered with this book deadline and
all these professional responsibilities
and family responsibilities that I have.
But, this is what life is about. There
was nothing more important than me
showing up for my dad in that moment.
And I look back on that, and I'm so
grateful that I had the awareness to
make that decision, to make that choice.
And it might seem like an obvious one,
but I think there's lots of moments in
my life and maybe in yours where you
knew what the right thing to do was, but
there were just too many pressures and
other things pulling on your pulling on
your time and your attention,
responsibilities, etc., that uh made you
decline to show up for those
opportunities. And I just know that I
want to look back on my life and know
that for seminal moments like that,
important things, that I showed up to
honor them. And one other aspect about
self-mastery that I think is important
to really reflect on is how are your
actions
uh counteracting whatever
negative inner monologue you're
inhabiting. So, what is the story you're
telling yourself about who you are, what
you're capable of, what you can and you
can't do? And what is the relationship
between your actions and your behavior
with that monologue? And so, every day,
because I have a very robust negative
inner monologue, I'm very focused on the
actions that I'm taking that defy it.
And the more that I take those actions,
the more mute my inner monologue
becomes. I don't think it's ever going
to go away, but I like to think of it
the way Elizabeth Gilbert talks about it
in her book Big Magic, where she just
basically says, "Yeah, you can come on
this road trip that I'm going on right
now, but you're going to have to sit in
the back, you can't drive, you can't
navigate. In fact, you can't even say a
thing, cuz I'm in control." I have this
sense that people look at me and they
think, "Well, you have your mission
figured out. You feel like you're
somebody who understands how to build a
life with purpose and meaning and all of
these things, but I promise you that
I have weathered more than a few very
confusing, very extended periods of my
life, and I have some amazing, vivid
memories of
being in a career that I hated, feeling
like there was no way out, no
possibility that I could ever
figure out a different profession that
that suited me. And that sense of being
stuck, and when you feel stuck and you
feel
like your life doesn't have purpose and
you're not really engaged in the work
that you're doing, and you feel like the
work that you're performing doesn't have
meaning, the only way to feel better
about yourself is to take whatever money
you're earning and spend it on something
that you think is going to make you feel
better, whether that's leasing a car
that's just a little bit outside of what
you can afford or
you know, I don't know, going to the
clothing store and and and buying a
piece of clothing that you might think
might make you feel more comfortable in
your own skin. Like I have lived that
life, I've done that.
And I've reached my breaking point with
it, and I know the confusion of not
knowing what to do next. In my case,
I remember making this decision to just
honor my body with some movement.
And going out for
a run, which is something I
wasn't known for doing, [clears throat]
and coming back from running probably
what was no more than a mile, and and
feeling like good about myself, and
feeling
better in my body, and making a very
conscious decision, like I'm going to
honor that. Like this is the one thing
that actually makes me feel good, and
even if it's inconvenient or I can't
justify it, like I'm going to
I'm going to do this. I'm going to do
this for myself, and that slowly, over
time, turned into
doing more and more things in the
fitness-oriented kind of world and led
me into the world of ultra-endurance.
But, in the very beginning, it was just
like, I just want to feel a little bit
better. I don't want to be so fat and
feel so tired and lazy all the time.
This is one thing I can control, and I'm
going to commit myself to doing it. And
there were plenty of days when I didn't
want to, but I knew that if I did it, I
would feel better.
I was living this mood follows action
idea that I'd learned in the rooms of
recovery, and it started to pay off. I
didn't have a goal. I didn't have
a concept that this was going to change
my life. I was just making the simple
decision that I was going to honor
myself in this way. And just like,
over time, one thing led to another, and
one thing led to another. But, I could
have never imagined in my wildest dreams
that it would have
laid this foundation to lead this in-
tirely unimaginable life that I'm so
privileged to lead today. So, the point
is, it starts with these very basic
things, things you don't want to do, but
once you do them, you feel better about
yourself, better in your body, better
emotionally, more connected to yourself,
more capable of connecting with other
people,
and with a improved
outlook on
possibility, which instills you with a
sense of hopefulness that perhaps was
absent prior.
Uh and also,
a sense of curiosity about what might be
possible. And I think once you start to
trust your intuition and invest in that
curiosity, that's when some magical
things start to happen. And finally, for
all the young people out there who are
thinking, "Okay, boomer." Uh
not for nothing, I'm Gen X, I'm not a
boomer. But, that aside, uh
I'm sympathetic and understand that uh
some of what I'm saying might not land
as intended because I come from a
generation that knows what it's like to
not have phones and perhaps has a degree
of appreciation for that in a way that
is difficult for young people who've
never
not had these things in their life. And
to ask somebody, "Hey, put it down and
go outside when everybody else that they
know
is online constantly is asking them to
exile themselves voluntarily from their
peer group." So, doesn't that sound more
like
alienation and disconnection than
connection? And I get that. I'm not
saying you need to break up with your
phone entirely or that you need to
develop a completely different
relationship with the tools that are
integral to how you live your life and
how all your friends live your life. All
I'm saying is that you need to build in
and invest in analog experiences. You
need to learn how to put it down long
enough to go outside and join a run
group or take a ceramics class or
go to a stand-up comedy club with your
friends and do it with the phones in
your pocket or the phones in those
pouches or whatever you need to do to
experience IRL, a little bit more IRL, a
little bit more eye contact, a little
bit more conversation, and a little bit
less texting. I think there is a lack of
emotional resilience in younger people
because they're so used to communicating
via text that real-life conversations
become intimidating and things to avoid.
I've seen it myself and I don't think
that that bodes well for developing the
emotional capacity to deal with the
challenges that life is going to present
you with. And I think, again, this is
white space. While all of your friends
are so acclimated around managing all of
their conflicts through text,
can you be the person who shows up in
person to have an uncomfortable
conversation with a friend in real life,
face-to-face, making eye contact? And if
you can develop that as a skill or set
that as a goal and work towards it, that
puts you in a position to really outpace
your peers in every regard. Because
while everyone is so distracted
and so tethered to their device, it's
never been easier to distinguish
yourself in whatever it is that you're
aspiring to do with your life if you can
carve out 10% less distraction and more
focus. If you can do that, you're just
way ahead of the game in a way that
wasn't possible with my generation and
the boomers that preceded me. Like the
bar is so low. Everyone's so distracted.
If you could just carve out like the
tiniest amount of distraction, like like
a half an hour a week or a day, like
you're doing something no one else in
your friend group is doing. Imagine
scaling that over time. Forecast a year
later, five years later, 10 years later
as you develop this increased capacity
for focused attention as opposed to
mindless distraction, that puts you in a
rare air, my friend, in terms of trying
to achieve whatever ambitions and goals
you hold for yourself. Think about that
as the discomfort that you're willing to
engage with, if nothing else. In
closing,
your attention is all that you have.
So, live your life accordingly.
I think it's important to think about
our capacity for attention and to think
even more deeply about where we direct
it because where you place your
attention is everything. It determines
the quality of how you're experiencing
life in the present moment. It
determines your future self and it also
determines the relationship that you
engage in with your past. Attention is
everything. The more that you can
cultivate it and direct it mindfully,
the better your life is going to be.
So, I'll close with a few
recommendations for those that are
interested in cultivating a little bit
of a healthier relationship with your
attention and I would start with the
books of Cal Newport. He's got three
great books that I would recommend: Deep
Work, Digital Minimalism, and Slow
Productivity. If you read nothing else,
read those books. If you don't like
reading or you don't want to read, you
can check out the podcasts that I've
done with Cal and I'll link them up
below or in the show notes. But, if
you're really interested in
self-mastery, maybe check out The Last
Dance. That is a masterstroke on
self-mastery and what it takes to win at
all costs, the obsessive commitment to
self-mastery.
Uh but, meanwhile,
maybe just practice placing your
attention in healthier directions in
very simple, easy ways throughout your
everyday life with these low lifts that
lead to small habit changes. Another
book I would recommend is James Clear's
Atomic Habits. He's a master of that
subject matter.
Uh and just
buy yourself a little bit more time to
respond to the situations of your life a
little bit more mindfully so that you
can respond
by placing your attention where it
should properly go rather than react
compulsively or impulsively and do the
thing that you've always done. The goal
here is to do something else, to take
that contrary action, and then build
upon it with the next right actions that
are going to move your life in a better
trajectory. And it all begins with where
you place your attention. Do that and
you put yourself on the path towards
change and transformation. And my hope
is that you develop a lifelong
relationship with that path and your
constant evolution and unfoldment. And
my other hope is that I meet you along
that path [music] one day.
So, hope this was helpful. If you
enjoyed it, uh, make sure you subscribe
[music] to this channel. And I'm
interested in how this landed for you.
So, leave your comments, your
criticisms, and your thoughts [music]
below. And I'll see you next time.