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Why Are Men Suddenly Attracted To Bigger Women?

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The discussion centers on the relationship between Body Mass Index (BMI) and female attractiveness, challenging the Western-centric view that lower BMIs are universally preferred by men. While it is acknowledged that in industrialized contexts where food scarcity is not an issue—such as among wealthy groups or historically affluent populations—men often prefer lighter body weights, this preference does not hold across all human history or cultures. In many traditional societies and those facing resource instability, such as the South African Zulu community, higher BMIs are considered highly attractive; for instance, a BMI of 38 is viewed positively in that context despite being classified as obese by Western standards. This divergence highlights a critical flaw in relying solely on evolutionary psychology theories without considering environmental factors like food availability and economic stability. The core argument presented is the "Environmental Security Hypothesis," which posits that human mate preferences are flexible rather than fixed, adapting to current ecological conditions based on caloric security. In environments characterized by unstable resources or famine risks, men tend to prefer women with more body fat because such deposits serve as a conspicuous sexual signal of fertility and survival capability. Unlike other primates, humans possess year-round fat deposits in specific areas like the breasts, buttocks, and hips, which function specifically as signals for reproductive health. When calories are scarce or unpredictable, a woman's ability to maintain these reserves indicates she can survive famine periods while remaining fertile, whereas low body fat is associated with infertility after a certain point. Consequently, during times of economic downturns or scarcity, men across cultures show a stronger preference for heavier mates who signal resilience and resource acquisition skills through gathering activities like collecting tubers, fruits, nuts, and berries. Conversely, in periods of abundance where resources are plentiful, the criteria for attractiveness shift toward signaling status, youth, and null parity (having not yet given birth), which are often associated with a leaner physique. This dynamic is observable both within cultures over time and across different cultural groups; for example, American Playboy centerfold models have historically become heavier when the economy declines and lighter during economic booms. A particularly illustrative study conducted at a university dining hall demonstrated this psychological shift in real-time: men preferred women with higher body weights before dinner but shifted their preference toward thinner bodies after eating, suggesting that immediate caloric security alters mating calculus instantly. This evidence supports the idea that our evolved psychology is not rigidly programmed to prefer thinness by default but rather calculates mate value based on whether an environment feels secure or precarious regarding food supply. The conversation also addresses common misconceptions in evolutionary literature and popular culture, noting a tendency for some researchers to overemphasize preferences for thinness while ignoring the behavioral ecology perspective that emphasizes environmental adaptability. The speaker references Jordan Peterson's public comments regarding plus-size models with favorable waist-to-hip ratios as an example of how mainstream discourse often overlooks established scientific findings about mate preference plasticity. If a recession were to occur, even individuals who previously preferred thinner partners might find curvaceous figures more attractive due to the subconscious activation of survival-based selection mechanisms. Ultimately, the summary concludes that female BMI attractiveness is not a static trait but a fluid response to socio-ecological contexts, where heavier mates are favored when environmental security is low and lighter mates become preferable only when resource abundance allows for different signaling priorities like status and youth.
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body shape BMI body shape BMI yeah so this this is in a western context quite low bmis are attractive to men right I'm not denying that at all right for the most part in in and in an industrialized context generally right among wealthy groups of people right or historically wealthy where where starvation isn't a problem yeah there there's there's a lot of evidence that men prefer lighter body weights right but if you take a more Broad View it doesn't this is not and this is this is going to get into some of the reservations I have about just jumping to Evy as the tool to use because people have come up with these Evy theories for like why women why why thinner women are you know a better choice and then it's like okay well we didn't evolve in like a modern Western media uh hyper wealthy at least historically unlimited food at the grocery store down the street situation right we evolved in a pretty you know probably unstable probably relatively scarce environment or can we at least say that and so if you look at you know more traditional societies often times often times plumper is better right where it's literally women with more body fat are considered sexier right and presumably up to a limit yeah but you'd be shocked I mean if you look at for example uh and this isn't this isn't necessarily a more traditional Society it's just a society that historically has dealt with more resource scarcity than Urban Japan but if you look at say the South African Zulu you'll consistently find bmis of up to 38 being considered very attractive and and in the west we'd be like that is a that a very heavy person right just frankly right so what what's going on there well one thing to notice first is that tons of women's tons of women's evolved sexual signaling is conspicuous fat deposits right so we're the only primate that has year round fat deposits on the breasts right for example we have conspic conspicuous fat deposits on the buttocks as well especially in women right and on the hips right so fat to an extent in women is clearly works as a sexual signal right there's something desirable there and it seems that right in a in a within in a within cultures context there's some evidence that within cultures at least people who are enduring more stress and scarcity tend to opt for heavier mates right men tend to opt for heavier women and those who are in a period of abundance right they they've got lots of resource resources tend to opt for relatively lighter mates another piece of evidence for this right can be found so that's within cultures cross-sectionally we can also see this evidence across time right for example American Playboy colds right they become heavier when the economy goes down and they become lighter when the economy goes up you're kidding me yeah yeah yeah no that that that that's a real result and I'll send you the PDF another what's the before you get on that what's the proposed mechanism what do you think's going on to to make oh excuse me I should have I should have set up front imagine you're in an environment where calories are either absent or unstable right so you're in a situation where it's like I don't know either I don't have food right now or I don't know if I'm going to have food next month your brain is trying to determine who you should M with it's doing it's doing calculations behind the scenes saying whose mate value in this socio eological context is desirable and so the theory right and this this certainly isn't my theory I'm I'm I'm not presenting it as such but the theory from this tradition of research the the environmental security hypothesis proposes that and there's convergent forms of evidence which we'll discuss and already have discussed in any sent proposes that if you're in that situation it's like okay well who's going to be fertile if there's a famine or who's going to be fertile during famine right who's going who is able to obtain calories right so women engage in tons of caloric acquisition and traditional environments often times more than the men in fact despite you know Western conceptions of this and so because they're doing you know they're they're Gathering tubers and to an extent engaged in hunting as well but mostly Gathering right Gathering fruits nuts berries all the stereotypical things and so you're looking around you're in the situation where you're literally hungry and it's like who's who's sexy right now and then a woman who is clearly advertising that she can obtain calories survive a famine and stay fertile right during periods of scarcity right because low body fat is associated with infertility after a point right it's it's an incredible supressant well that that woman is going to be more attractive than the woman who looks like if anything goes wrong she's going to die right now in a western context where you're not necessarily thinking that right where that's that's not an issue well then you might be concerned with things like status right signaling that like you can afford to go to the gym that sort of thing then you're going to be concerned with things like youth right having you know Youth and let's say null parity right the state of not having had kids yet right which is signaled by an incredibly spelt body right and so maybe it makes sense in a resource abundant context to prefer that but in a resource scarce context which is where most of our evolved psychology occurred uh we see we see the we see that heavier mates seem to be preferred now the evidence for this and I'll just recap very very quickly within cultures it seems that those who are you know on the on the lower end of things resources wise tend to prefer heavier mates across time right it seems that the media that men consume of you know pornographic media the women get heavier when things are going poorly economically and they get lighter when things are going well so that's across time within cultures now let's talk about within individuals there's a very funny study where they literally they showed up at the University dining hall and it's genius study to be honest and they're like okay you guys are about to have dinner which of these you know what what do you think what what weight do you think is sexiest what body type do you think is sexiest and they found that before dinner the men preferred heavier mates than after dinner right so now we've got within person's evidence within cultures evidence and across time evidence and then we've got this very you know we talked about flashy theories that that do well we've got a great story as well uh so you were asking about BMI and its attractiveness in women yes it's true that in you know a a western context and maybe broadly in an industrialized context this this is more attractive but that doesn't mean that that's the default state of our species and you know plenty of men prefer women with uh with more curvaceous figures I mean I I honestly I remember um I think did you recently have Jordan Peterson on right I'm remembering correctly y I remember when he you know had the G to tweet not attractive with the picture of the plus-size model who has a hip to waist r a waist to hip ratio of like s an incredibly feminine symmetrical average face and it's like maybe not to you but to most men throughout history that would be one of the highest mate value women that they'd ever encountered if we entered a recession next week then it might get a little bit more she might be a little bit more attractive to everybody and I think that she she all I mean not speaking about any specific women you know that that's certainly not it's not certainly not my style to talk to comment on like specific women women's bodies but like it was one of those glaring examples where it's like okay well you know Dr Peterson you're clearly not aware of this literature yeah so couple of interesting first off is there a name for this is it like the economic mediation of female BMI hypothesis I've it called the environmental security hypothesis uh but you know the last it it started getting research on it about 20 years ago then you know it just they just hit a few home runs and then it was like okay this seems to be true all right um but again it's this is the difference between behavioral ecology and evolutionary psychology is that evolutionary psychology if you read one of their literature reviews on thinness you'll just read about how you know not you know I'm not trying to character anybody but you'll often read stuff about just why thinness is our psychology evolved prefer thinness and then if you read someone from a more behavioral ecology standpoint it's like well in as much as we have a default state it seems to be towards you know slightly heavier right than is current um but we don't really have a default State it's flexible based on the environment and uh and that's yeah I'd say that that's pretty tied up with a bow in other news this episode is 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