Video summary
The core argument presented in the video is that creators should prioritize feedback from proven buyers over general opinions, as only those who have already spent money with a business truly understand its value and fit. The speaker emphasizes that while casual comments or suggestions from non-customers are essentially noise, the reactions of actual purchasers are the only metric that matters for survival. If an audience member sees content multiple times without making a purchase, it is a clear signal to stop selling that specific product immediately rather than trying to tweak minor details like grammar or sentence structure.
When faced with low conversion rates despite high visibility, the speaker advises taking decisive action by either discontinuing the current offer entirely or pivoting to a different audience through strategic collaborations and networking. This approach involves reaching out to community leaders or hub owners to ask if their specific followers are likely to buy the product; if the answer is yes, a partnership should be pursued, but if not, the creator must return to the drawing board with a new idea. The philosophy here is rooted in honesty and efficiency, suggesting that wasting time on minor edits when the fundamental market fit is wrong is a form of self-harm that prevents business growth.
The speaker concludes by dismissing the need for expensive courses or complex business strategies, asserting that the bottom line is simple: if people are not buying, change the product or the audience, regardless of what other experts say. Even if an offer has grammatical errors or feels like a raw stream of consciousness, it can still sell effectively if it resonates with the right people, whereas perfecting the wrong message will never work. Ultimately, the video encourages creators to trust their data on actual sales rather than external validation, noting that no business expert can guarantee a fix for an offer that simply does not connect with its intended market.
Read the full video transcript
So it's not about the feedback I'm going
to give you right now cuz it doesn't
matter.
Cuz I'm not your market. You see what I
mean? Like I'm not in your audience.
Like if I was like the main buyer for
you
and you like I was like I've spent a lot
of money with you. Yeah, you spend my my
feedback matters.
Your client's feedback matters cuz
they've spent money with you and if
they're going to tell you this thing is
off, feels off, you should listen.
Cuz if they're a proven buyer, a proven
buyer, whatever they say, you should
listen.
Classmates like this,
I don't know. I mean maybe the maybe all
of us are like proven buyers to each
other or like very similar to proven
Okay, then I get it.
But still I I I've I'm suspicious of
feedback is all I'm trying to say. I'm
very suspicious of feedback. The only
feedback that I trust
is I'm going to ask you, "Did you put
this out there yet?" Oh, "How many
people saw it?"
"How many times did they see it?"
E- E- Even if they saw it even if like
500 people saw it once, but nobody
bought it, I'm going to say kill that
product.
I'm just going to be honest with you
now. That Now that I can. I've been
trying to be honest with you the whole
time, but like I feel this new sense of
new new sense of liberation.
I'm going to I'm going to be straight up
with you, right? Really really honest
with you now. I'm just like stop selling
that thing. You either stop selling it
or sell it to a different audience. You
Obviously your people aren't buying it.
If if they saw it once,
it's and nobody bought it, it's already
scary to me.
If they saw it two or three times and
nobody bought it or too few people
bought it, I'm like, "What are you
doing?"
What are you doing?
Seriously. Like are you going to keep
hurting yourself?
Cuz I hurt for you
and I don't want you to keep hurting
yourself. If they saw it three times and
you still sold very little,
you need to do one of two things. Stop
selling it,
sell something totally different, or
sell it to a different audience, which
means you have to go and do some net
caring, you have to go and do
collaborations, you have to as as Tad
says, hubs. You have to go to hubs that
are likely to buy this kind of thing.
You ask the hub owner or the hub sent
the hub facilitator, the person who are
is bringing all these people together on
their email list or their social media.
You ask them,
"Are your people likely to buy this?"
Cuz if if if yes, then we should try to
sell it together. If not, don't worry
about it. I'm going to go back to the
drawing board. I'll bring you something
else.
Do you see what I mean? Like
this is my entire philosophy now.
And
now I can die happy
because I've told that to you.
And honestly, I'll tell you
everything else is noise.
You don't have to buy any of my courses.
You don't have to
do anything else with business learning.
I've just given you the bottom line.
Now, all everything else is details. Now
we can talk about all the details.
Seriously, this is it. It's It's No
business expert, not Tad, not me, not
you know, whoever else you follow, is
going to be able to say, "Yeah, this is
No, let me Let me fix it for you and now
it's going to sell." Cuz you've noticed
that's happened before and it hasn't
sold, right? Has anyone noticed that?
You've gotten feedback from Tad even or
anybody and you went out and did it and
and it still didn't sell. Now, I'm sure
Tad is I I know Tad's smarter than me
and he probably gives you feedback about
the offer itself to say, "Hey, is it a
good fit for your niche?"
Right? Very smart because then you go,
"Well, it's if it's not It's not a good
fit, it's probably not going to sell."
So, he talks on that level rather than,
"Hey, let's fix that sentence here."
Because that sentence doesn't matter.
You can be You can be stream of
consciousness
voice note
and sell and have a full program.
Obviously, grammatically, you can just
obviously use
you know, Grammarly or whatever you want
to use to fix it so it's not horrendous.
But it it it can be have a lot of
mistakes. It just needs to be stream of
consciousness. It's what I'm thinking.
So,
And then just have it like lightly
by ChatGPT if you want to, whatever, or
just yourself.
And then it could sell great. Okay, so
with that,