What 25 years in central banking teach you – In Conversation with Boris Vujčić
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Boris Vujčić, who has spent over two decades at the heart of central banking, shares his journey from aspiring film director to Vice President of the European Central Bank. His career path was not entirely planned; initially intending to study economics only after a chance encounter with Samuelson's book and encouragement from his father, he eventually found himself leading Croatia through significant economic milestones, including its entry into the Euro area in 2023. Vujčić emphasizes that while the core responsibilities of managing price stability remain consistent, moving from a national bank to the ECB represented a major shift in scope, focusing exclusively on the Eurozone and addressing much broader international linkages and issues than before.
A defining moment in his professional life was witnessing hyperinflation in the 1990s, an experience that profoundly shaped his conviction regarding the necessity of maintaining low inflation targets. Having seen how a 1,000% inflation rate devastated households, particularly those with low savings, and forced companies to engage in financial engineering rather than core business activities, he understands the severe social and economic costs of price instability. This personal history informs his current role at the ECB, where he prioritizes understanding household expectations and promoting financial literacy, recognizing that well-informed citizens are better equipped to make sound financial decisions and help anchor inflation expectations effectively.
Looking toward the future, Vujčić identifies several critical challenges for Europe, including geopolitical risks, high equity market valuations driven by artificial intelligence, and unsustainable fiscal positions in some member states. He argues that while simplifying regulations is important, it should not come at the cost of reducing capital buffers that allow banks to absorb shocks rather than amplify them. The central issue for European competitiveness remains the fragmentation of financial markets; Vujčić advocates for a comprehensive package to create a genuine Banking Union and Capital Markets Union, enabling European institutions to scale up and compete globally without compromising financial stability.
Ultimately, his advice to the younger generation is to pursue careers they genuinely love, as enthusiasm and interest lead to better performance and happiness. For policymakers and the public alike, he urges a forward-thinking approach where actions taken today ensure system stability years down the road, warning that small issues ignored now can become unmanageable crises later. By combining strong regulation with market integration and a focus on human well-being, Vujčić believes Europe can navigate future uncertainties while ensuring that the benefits of economic growth are shared by all citizens.
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I saw the inflation rate of 1,000%.
Uh so I saw what it does to the to the
households to people. Actually I wanted
to
uh study uh to become a film director.
Uh financial stability is something
which is usually not uh to to what
people are not very attentive when
everything is okay. But uh once it's
gone, it's everybody's problem and
everybody pays lots of attention.
He spent more than two decades at the
heart of central banking, helped lead
Croatia into the Euro area and now is at
the European Central Bank as vice
president. I'm talking about Boris Buch,
our guest in today's episode of Euro
Matters, a podcast by the European
Central Bank. My name is Stefania Seola.
Boris, welcome to the podcast.
>> Pleasure to be here, Stephania.
>> After two decades at the helm of the
Croatian Central Bank, you moved now to
and sit on the European Central Bank
executive board. What has been the
biggest adjustment?
Well, the job is pretty much the same as
one that I had before. I'm as you said
25 years in the central banking at the
management level. But uh on one hand I
was more previously focused on Croatia
although of course also as a member of
the governing council on the European uh
affairs and the Euro area goals but I
had also much more focus uh nationally
and also on my own bank which is much
smaller than the ECB. So on one hand the
uh focus has changed now it's
exclusively Euro area and uh on the
other hand the scope has changed because
it's much bigger institution and the u
international linkages and uh issues
that are discussed are much broader than
was the case before. So there's the main
changes
>> and any big surprise when you arrived
here and you thought ah this as a I
don't know governing council member I
hadn't seen and now I see it. Well, I
would say it's a surprise. Uh, as you
said, the the job I know, I know the
ECB. I knew the ECB before, but now I
know better ECB. And from what I got uh
over the last 3 months that I'm here is
uh that there are there are very good
people. uh the quality of people uh has
I wouldn't say surprised me but uh to
some extent I'm positively surprised
that uh there are so many good people
that are very much dedicated to what
they are doing and that's a that's a
nice thing
>> good to know and um when you were at the
creation central banks let's go back a
bit in time you really uh shepherd the
bank into many milestones and uh
including not joining the euro
uh apart from joining the euro which
probably is one of the biggest
achievements which other achievements
really you are very proud of
>> well as you said they've been there for
a very long time so many things have
happened
>> uh on one hand I think it was a great
achievement to keep the price stability
and in the case of small open economy
always exchange rate stability
>> uh over this more than uh quarter of
decade going through all kinds of
challenges like the great financial
crisis euros debt crisis uh then the
covid the Russian aggression in Ukraine
and finally now I'm in the euro zone
when next shock happens but all these
shocks I was uh running the the the
central bank which was out of the euro
zone and we managed to do that uh all uh
very successfully and that's I think a
good achievement the other on the other
hand there were many challenges es in
terms of the financial stability
>> because as a supervisor I went through
also all kinds of challenges uh from the
crisis of the small and mediumsiz banks
at the beginning of 2000s
uh through the failure of the systemic
bank uh
bank being brought down by a rock trader
like a bearings case uh and then
resolving that issue. Yeah, you had
quite some uh interesting moments.
>> It was it was not boring for sure.
>> Um and Croatia joined in 2023 the euro
and this is a bit less than 10 years
since the US session. So relatively
short period of time. So from this
experience, your experience, what would
you say could be useful for other
countries on a similar path?
>> I would say adopting the euro is not
just changing the currency. It's uh
everything that precedes that. Uh
meaning uh having a strong institutions,
good policies
and making sure that uh you're in a
shape when you're joining of
withstanding shocks once you're inside
and being resilient within the Euro
zone. Euro zone helps you with that. But
there are other policies that also have
to go hand in hand once you join in the
Euro zone and before you join the Euro
zone. So I think that's that's important
thing to have in mind. Of course the
benefits of joining are obvious. Uh and
I would say I cannot think of the
country which would not benefit in some
way of joining the the Euro zone
European
uh ones.
>> Oh very good. And from a personal point
of view, any of those lessons that you
think is already shaping a bit uh your
role currently even going forward, what
do you think your past experience really
is going to do to you as vice president
of the European Central Bank?
>> I think that experience helps a lot.
Once you see uh things, you know how to
deal with them.
uh it doesn't mean that you don't get
surprised by the new events because
things change and the types of the
challenges that we will have in the
future might not be exactly the same
ones
>> uh that I had through my career but many
things are similar many many things tend
to repeat itself so once you saw them
you know 20 years later you know how
they look like and most of the times It
helps a lot.
>> And talking about stuff you've seen,
you've you've lived through a period of
very high inflation in the '9s and how's
that experience shaped you and also your
um attitudes towards inflation and what
it does to people's lives?
>> Yeah, that was I think important that I
really saw the high inflation. I saw the
inflation rate of 1,000%.
Uh so I saw what it does to the to the
households to people particularly those
who are poor with uh low savings also
and also saw what it does to the
companies which then uh start to
basically financial engineer rather than
do their core businesses.
>> Uh many households uh do very poorly in
the times of a very high inflation and
the whole economy suffers. So that's uh
something that uh I've seen and I've
seen the dynamics of the inflation how
it grows from relatively low levels to
very higher levels and that's also an
experience that definitely stays with me
and that uh
helps me I think to uh uh
have deep conviction that we have to
fulfill our goal of uh keeping the
inflation at our medium-term target
because
other options are definitely not good.
>> So you're convinced?
>> Absolutely. And then uh we mentioned
before when we talked this uh uh seminar
actually inauguration at which I was
yesterday of uh Michael Weber who has
spent his time looking at the uh
inflation expectations.
>> Mhm. And some of the research actually
shows that people who have went through
the high inflation
uh have different attitude towards
inflation. They dislike inflation more.
>> Mm.
>> Uh and this is even so in Germany where
you see that in areas where the
inflation was higher in the past. So
generation ago,
>> yes,
>> you still have more dislike than in the
areas where it was not that
>> absolutely
>> that high. So the inflation experience
also shapes the attitude towards the
inflation later on.
>> And uh maybe um we refer to a speech you
had in Berlin and for our listeners,
we're going to put it in the show notes
so that people can refer to that. And
there you said how important it is to
understand the beliefs and the um
formation of expectations by households
by people normal people. And why is this
so important? Well, households are
majority of economic agents in the
economy and how they form their beliefs
if it and it does affect their behavior
is very important for the policy makers
to understand because we can then tailor
the policies better and we can have
better macroeconomic models, better
forecasts and better policies based on
that. And that's why we actually invest
so much in understanding how the
households form their expectations, what
their attitudes are. That's why the ECB
has launched its own consumer's
expectation survey in 2020
>> which is a very useful uh uh set of data
that we use in policym.
>> Yeah. uh in analysis and uh this has
proven to be important ingredient of
what we overall do.
>> Absolutely. And you also very often
mention how important it is financial
literacy and not just of those who are
in the financial environment of course
but everybody everybody being able to
have I don't know emergency funds think
about their future and how to put aside
enough money to cope with situations. So
what why for a central banker is this so
important?
>> Well, there are different reasons why
financial literacy is important. Uh one
is as you suggested it's very important
for the people themselves because they
can make better decisions
>> for their financial uh present and and
future.
>> Yeah.
uh for policy makers on the other hand
it's very important because people who
have better financial literacy better
understand what we are doing
>> and have better assessment of for
example inflation
>> better perception and better
expectations yes
>> about the future of the inflation for us
this is important because it enables us
to better anchor the inflation
expectations which is very important for
what we what we do on our side It's also
very important from communication
perspective to be able to reach those
who have lower financial literacy
>> with simple messages with which we can
explain what we are doing and therefore
influence the way how they form their
expectations and their attitudes towards
what we do.
>> Absolutely. And going a bit forward,
going a bit ahead on your role, um which
challenges do you see Europe has to
tackle in the future? I think at the
moment uh as we uh often repeat uh the
key for Europe is to increase its
competitiveness, productivity
and uh main thing that it has to do at
the moment is to
uh push further with completing the job
which it has already been doing creating
a real single market also for financial
services,
banking union, service and investing
union,
capital markets and uh this is something
that we will have to do if we want to
keep the growth, productivity
uh competitiveness in today's world. uh
the way we should do it I think is we
should try to push uh many things in
parallel because we've been trying to do
one by one over the last uh 10 or so
years and it didn't really work. Uh I
think in the end we will have to have a
a package of things on which everybody
in Europe can agree. Uh because
everybody wins in the end. Yes. Although
sometimes you lose a little bit but if
it's a real package from which everybody
gains something then I'm sure we can we
can push it and that will allow the uh
scalability in the European market uh uh
so both for the companies and the
financial institutions banks who we
observe much more and which falls within
our uh uh responsibility uh to scale up
to to have higher productivity to become
more competitive
>> which eventually ultimately supports
every European in Europe not
>> absolutely absolutely
>> this is the final final goal
>> that's the idea it brings benefits
benefits in the end to everyone exactly
in in in Europe
>> and uh let's zoom in on your role which
are your top priorities as vice
president of European Central Bank
>> first and foremost one is our main goal
that's the price stability that goes
without saying uh the other
is connected also with what we have been
just saying. I would like to be uh
during my mandate a part of this
solution of the European problem of not
having integrated uh financial markets
uh of uh solving the problem of the
fragmentation
by creating both a genuine banking union
and and the financial markets savings
and investment capital markets union
however you want to call it. uh and I'll
do whatever I can to to help uh that uh
uh uh happen. Uh apart from that of
course the the important thing is
financial stability.
>> Mhm. Uh financial stability is something
which is usually not uh to to what
people are not very attentive when
everything is okay
>> because when everything is okay it's
>> but uh once it's gone it's everybody's
problem and everybody pays a lots of
attention in order to ensure that uh it
stays with us and that it's been with us
now for since the euros and debt crisis
uh and it's been with us because we
change the way we do things. We change
the regulation. We change the
implementation of the regulation. We
change the the architecture of Euro zone
uh for better and that's why it is with
us. So we have to make sure that it
stays with us in the future and that it
changes to adopt the changes which
happen in the environment
let's say uh in the payment system with
stable coins with the digital currency
tokenization
in the AI
>> which creates new risks that we haven't
had before but also new opportunities so
we have to we have to make sure that all
that in a a helps financial stability
rather than endanger it.
>> Yes. And when we speak about your role,
one of your uh clear tasks is you are
the guardian of financial stability. And
in this role, what kind of risks do you
see the financial system is really
facing today and potentially going
forward? I know it's forecasting is very
difficult not for what you said, but
what do you see? Well, there are always
uh uh set of risks which are which are
uh more problematic than than other
ones. Today as the world has changed, we
always uh mention geopolitical risks
which are here which have not been to
that extent here few years ago but can
uh rapidly change the the the prices uh
the markets attitudes
uh and therefore endanger the the
financial stability. On the other hand,
you have the very high valuations in the
equity markets uh connected primarily
with the uh AI. Uh this is something
which we have also not seen uh or have
not seen for a long time. This kind of
price earnings, price to forward
earnings ratios. They might in the end
uh end up being justified.
>> Mhm.
>> But they might not. And the exposure is
large and increasing. So we have to be
very careful monitor that because with
such large exposure so many investments
going uh there it creates definitely
a risk for the repricing of the of the
equity markets. Then we have a fiscal
problems which
>> uh are nothing new. But uh we see again
that uh in some countries have uh
rising debts and unsustainable fiscal
positions in the long run. And we have
learned in the past know when something
is unsustainable it's unsustainable. And
uh better we address sooner we address
these problems the better it is. uh and
this is something that we have to also
monitor very close closely because it's
also possible to see the repricing in in
those markets which can be relatively
rapid
>> and then there are also uh uh private
credit uh markets uh connection between
the banks and NBFIs which are
which are increasing but u I would say
there we are not in a situation that we
worry too much. However, uh if there is
some severe scenario of stress in the
markets, they they can also become
amplifiers of the of the shock.
>> Yes. And one of the reasons why the
financial system in Europe in your area
has um withstand so many no difficult
moments is because we had strong
regulation and strong supervision
especially for banks. But recently many
say no this also might hinder
competitiveness.
Um what's your position in this uh
debate? I think that the competitiveness
uh of banks uh is not so much uh
function of the regulation. Uh
regulation
can be simplified and should be
simplified.
We have if you ask me too much
regulation
uh thousands of pages of regulation. I
don't think we need that. Uh I think we
can simplify and I think we will
simplify
uh we will simplify uh uh regulation
requirements towards the banks. Uh but
this is not the core issue of the
competitiveness. uh core issue of the
competitiveness is again going back to
what we discussed the fragmentation of
the markets in in in Europe and the fact
that the banks are not European but
national
>> they like scale to compete
u in the create markets I mean they're
very national there's not that much
competition but trading if you look at
the trading post trading that's where
the size matters
>> and is this uh because why US and for
example
Asia, China and so on have a better
starting points.
>> Exactly. Exactly. That's that's where
you have the really scale which allows
you to be more competitive when it comes
to the trading and and and post trading
and without you know scaling up having a
true European banks now big enough it's
difficult to to to compete with the with
the US uh on that front. So we have to
make sure that uh while we simplify
regulation which we need to do
uh we do not deregulate in a sense that
we reduce the capital requirements for
the banks uh which has served us very
well through the last uh shocks. Banks
were actually absorbers of the shocks
rather than the amplifiers as before.
Why? because they had enough capital,
enough liquidity. We have to keep it
there. Uh it will serve us well. If we
reduce that, it will not help the
competitiveness, but it might endanger
financial stability. And that's
important thing to to keep in mind. We
can improve the competitiveness, but we
need other things to do in order to uh
to achieve that.
>> Interesting. And I'm very curious about
you, Boris. Can we speak a bit more
about what took you to economics? What
is that sparked you in you the curiosity
no to go into this field of central
banking and so on? Is twist and turns of
lives like almost by chance or was it
deliberate that you enter this field?
>> No, as usual in life it's by chance.
>> I actually I wanted to
uh study to become a film director.
>> Oh. because I was doing for
six seven years photography living off
doing photography
>> while I was studying
>> uh while I was in the while I was in the
high school and then at the university
uh and before I went to the university
as I was doing it already in the high
school uh I said I want to become a film
director and then my my dad came to me
and explained to me why that is maybe
not a good idea. ah interesting
>> and then I thought what am I going to
study now I didn't have a clear idea but
at that time I was I was reading the
famous Samuelson book I know why I just
uh to see what the economics is this
this is interesting maybe I should do
that and it was really a decision I
think uh over the two or three days like
what I'm going to study what I'm going
to study
uh and I was also doing well in
mathematics So
that could help me and that's how I went
to study economics
>> and it seems to be a very good decision.
Let me say
>> it seems to be exposed. It seems I
haven't made a mistake.
>> And what's the best piece of advice you
received? You already mentioned your
dad. No, that almost no took you out of
one decision and put you maybe on on
track for something else.
>> That's the best piece advice if I can
say.
>> I of course I got lots of uh advices
later on in in in life. some solicited,
some unsolicited as usually is the case.
Uh and uh and uh they usually help me
but it's not that I have a maximum in in
in like credo in life with which I with
which I live. I am
>> and if you had to give
>> I'm open to any other advice that can
help me still
>> advice is never bad.
>> It's never bad.
>> Then you decide. But if you had to give
a piece of advice to young generation to
a youngster that comes to you for advice
and say what's your piece of advice in
in this situation for my generation
>> I usually tell I I have been many times
in these situations where somebody ask
me can you tell something to my
>> uh to my kid or whatever and I usually
tell them that the important thing is
that they make sure that they're going
to do something that they really like
what they are really interested in
uh because that's going to make them
first better in what they are doing and
second happy
>> for example I never had a feeling I'm
going to work
because I like my job when you like your
job it's not like you wake up in the
morning I have to go to work and that's
I think if you can achieve that if the
young people can achieve that doesn't
matter what they're going to do.
Important thing is that they love it.
let it go with the enthusiasm and do
whatever they if you've seen this movie
uh Ford versus Ferrari when he explains
to me look kid I never went to job I
like this I would have done it even
without pay it's not
>> so that's that's ideal if if somebody
can achieve that
>> interesting and I don't know if we
preempted the next thing I'm going to
ask you because we are almost at the end
of the episode and at this point we
always ask our guests for a hot tip that
you recommend our audience on the topic
we discussed today. So what do you have
for us?
>> Well, as somebody who is in charge of
financial stability, I would say
never forget that we have to think today
and do today things that will make the
system stable three or five years down
the road. when it doesn't
when it's unstable. This is because we
made a mistake some time ago. No. Uh and
often, you know, things that uh
look
too unimportant, too small to care about
at some point can become too big to to
solve. So, uh look always two, three,
four years
>> and do the job now. and do the job. Now,
>> Boris, thank you so much. It was really
great to have you with us.
>> Thank you very much.
>> And this brings us to the end of this
episode. You've been listening to Euro
Matters with Stefania Secula. If you
like what you heard, make sure you
subscribe to the podcast wherever you're
listening and leave us a review. And in
the spirit of Europe today, I'd like to
close in Croatia and say Lena. Until
next time, thanks for listening.