"We need to save in Insurance because it gives one benefit of Tax avoidance" Mr.Peter Ashira.
Watch on YouTubeVideo summary
The video features a conversation between host Eliza Kimani and Peter Ashira, the founder and CEO of Kijito Insurance Group, aimed at demystifying insurance for the average Kenyan. The discussion begins by challenging common misconceptions that view insurance as a product only for the wealthy or solely for asset protection after acquiring significant wealth. Instead, the speakers emphasize that insurance is a fundamental life planning tool essential from the very beginning of one's career or business journey. It serves to hedge against unpredictable risks such as critical illness, accidents, fire, and business interruptions, ensuring that individuals and families do not face financial ruin when unexpected events occur. The core message is that insurance provides peace of mind by transferring risks, allowing people to focus on their livelihoods without the fear of catastrophic loss draining their savings or closing down their businesses.
A significant portion of the dialogue addresses the educational gap regarding how insurance works, specifically clarifying that premiums paid by those who do not claim are used to support those who suffer unfortunate events, rather than being wasted. The host and guest explain the critical role of an insurance broker as a consultant who assesses individual needs, explains policy exclusions like pre-existing conditions, and guides clients through the claims process to avoid frustration. They highlight that while some policies have waiting periods for specific predictable events like death or last expenses, accidents are typically covered immediately upon purchase. Furthermore, the conversation underscores the importance of understanding policy documents to know exactly what is covered, noting that modern products now often include coverage for seniors and various conditions based on client feedback and regulatory improvements.
The segment also explores practical strategies for young people, entrepreneurs, and those in the informal sector to start saving and securing their futures. Peter Ashira advises starting early by setting aside at least 15% of one's income into insurance products that offer capital accumulation and tax avoidance benefits, which can effectively increase take-home pay through government incentives. He stresses that saving in insurance builds a discipline of delayed gratification, as funds are often locked for a period to encourage long-term planning, unlike easily accessible bank accounts. For small business owners or traders, the discussion highlights the necessity of insuring stock and assets against fires or theft, ensuring that hard-earned momentum is not lost overnight. The speakers conclude by promoting financial education as a key to unlocking these benefits, encouraging viewers to choose licensed companies regulated by the Insurance Regulatory Authority and to keep their brokers on speed dial for support whenever needed.
Read the full video transcript
[music]
Good morning once again and welcome to Y
in the morning here on Y254 channel. I
am your host of the year Eliza Kimani
and yes we are diving straight into a
very interesting discussion and I am
going to start with a question to you
who's watching. Okay. Yes. And uh my
question is very simple. What if
something happens to you today um you
are involved in an accident which we are
not saying that you will be or you get
critically ill and you need
u attention, you need a lot of money to
cater for your treatment.
Do you think that you are in a position
to handle that? How is your family going
to handle that? or are we going to start
seeing WhatsApp groups being created to
change pesa and at times it's never even
enough and um do you think that you are
in a position where you can say you are
okay for life or you're catered for in
case of anything that happens
let me give you a few seconds to think
about that because yes that is the
discussion that we are having in the
house today I'm here with Peter Ashira
and he is the um founder and CEO of
Kijito Insurance Group. Yes. So I think
just from the title of the uh
organization he has it rings a mind it
rings a bell in your mind what we going
to be discussing about today. Yes. Do
you have insurance?
Does it have insurance? Do you have
insurance for your health? And actually
those are not the only things that you
can get insurance for. We here to
educate you. We're here to get you
empowered. And that is a discussion that
we are having right now. Karibu Sana and
let's dive in straight to this. Good
morning Peter.
>> Good morning.
>> How are you doing?
>> Very well. Good to be
>> say hello to my people.
>> Hello viewers. Good morning. It's nice
to have this conversation this morning.
I'm looking forward to an interesting
discussion.
>> All right. Maybe you can start by
telling us about um KTO insurance group.
Well, um I am the group MD for Kito
insurance group. At Kijito, we do all
insurance. Uh we are an insurance
intermediary. Um insurance broker. We do
life general and medical uh insurance.
Um our work is to make sure that your
access to insurance is much easier and
with great understanding and that you
get the sufficient scope of cover.
That's what we do at Gigito.
>> Okay. Uh for you, what do you think
Kenyans hear? Cuz there's what you say
and what people hear. So what do you
think Kenyans hear when they hear the
name or rather the word insurance? What
comes to their mind? um because I know
you've interacted with people they've
come to you and now you you are in a
position where you can actually say what
they know but there's what they actually
come and get to understand what
insurance is. So when you talk to people
about insurance, at first um insurance
has been assumed to be a gatekeeper um
for the rich, a protection for assets
that you already have.
>> And so when we talk to people about
insurance, it's easy for someone to tell
you when I buy my car, I will I will
give you a call.
>> Uh I will look for you when I have
assets to protect.
But our responsibility has been to
ensure educate uh people and help them
understand that insurance is supposed to
be part of your plan.
>> Mhm.
>> From the onset. Uh young people are big
ideas. They're pitching even for in your
pitch insurance should be part of it.
Investors want to know
>> that your risks are transferable. And so
u we are educating people to understand
that insurance is life. And so as long
as we are alive we must be able to um
make insurance part of it cuz change is
unpredictable. We don't know when or
what time. So it's always good to hedge
your risk.
>> Yeah. Now there are people who feel like
um cuz I heard someone saying that why
should I save and I don't know if I'm
going to live tomorrow. So for such a
person with such kind of a mindset
definitely they're going to bring that
also to the fact about insurance. Yeah.
So how would how do you think or how
would you tell someone that insurance is
very important especially when it comes
to health cuz people feel like e me I'm
not anticipating to get sick anytime
soon. uh cancer is for the rich people
because people think that insurance is
for cancer and those big um sicknesses.
But how would you tell someone maybe
I've come to your office and uh because
I have to come and or maybe because my
my workplace expects me to have
insurance and I've come to your office
and you're there and you need to tell me
the importance like you want to make me
understand why I need insurance as a
common man as a common Kenyan who
looking at everything I am actually okay
and I'm doing well without it.
So when we look at insurance we have the
general insurance which uh covers
non-living
>> things um assets um
>> that's where now the cars that's where
the car comes in
>> and then we have the life insurance um
which uh is very useful for purpose of
planning and um
uh and and wealth creation as well. So
everyone at any stage can have a
conversation or should have this
conversation on insurance. If you have
just gotten a job and here you are uh
you need to plan and save we need to ask
you have responsibilities uh in society
you probably plan to have children
they'll need to go to school at some
point.
>> Yeah. So can we sit down and develop a
proper financial plan where you can use
insurance products for purpose of
savings and planning
and um that is for life and then we have
[snorts]
medical uh which
um is for I mean gives you peace of mind
because you don't know when you will
need to
>> when you'll fall sick. Nobody knows.
Most people who are running uh
especially as semi uh very successful
looking businesses they just need to
fall sick and the business close.
>> Y
>> um because you have a bill and you can't
pay and probably
>> all the money is drained.
>> All the money is drained. The business
depends on you. M
>> so if that happens the the business is
forgotten and so how can we hedge that
by ensuring that you have a medical
cover a good medical cover that in case
of that I mean um the hospital bills are
taken care of by insurance but then you
have assets that you build over time um
there's one law of life that is often um
>> taken lightly and that's the law of
momentum Mhm.
>> We build wealth over a period of time
and the worst thing that can happen to
you when you're on that journey of
wealth creation is setbacks
and so uh these risks are predictable
uh and they might not be avoided like
loss of income anything can happen fire
you know in case of fire or in case of
um
things that are are you know were not
seen And you know like COVID came and
suddenly
>> nobody anticipated
and the whole world stopped
>> on COVID and businesses closed I mean
schools uh hotels
were not operational anymore and that uh
with that then you don't have profits so
and your life must move on. How can we
ensure
um business interruption to ensure that
even when you don't have your normal
activity of income generating that
you're still safe and secure your life
can go on because insurance can come in
and take care of that.
>> Yeah.
>> So it is a big it's a we we are trying
to have this conversation wholesome.
Yeah.
>> All right. Um when you say that um then
it brings in the question of what's what
am I required to do so uh for me to get
insured. I know money is involved but
most people that's where they have the
fear of hey they're going to take my
money and everything. So maybe you can
help explain how that also works uh for
different kinds of insuranceances if
it's for life or it's for the general.
Maybe you can help us understand how
that uh aspect comes in.
So one of the challenges we've had uh in
this country on the subject of insurance
is educational. Uh people are not uh
don't get enough information
>> actually they very many people do not
understand.
>> Yeah. What is this insurance? I mean
why? So you find someone comes and
insurers their vehicle
>> at a certain premium. uh they don't make
a claim
>> and then next year you ask them for the
same premium and they're thinking
>> but I I'm I'm just giving you guys money
and I am not making a claim.
>> Mhm.
>> I mean so how am I benefiting because
they don't understand the principle of
insurance. So the insurance works on on
the principle of uh
on on a on a on a principle that the
many who are fortunate
>> Mhm.
>> uh cover help support the few that are
unfortunate.
>> So we pull resources together to help
those who will be unfortunate. So not
having claimed h makes me fortunate like
I should be happy that I did not go to
hospital and I did not have to make
claim
>> uh to the insurance company.
>> So with education then everybody has an
understanding it is important you must
be I mean people
um insurance is part of our life. We are
a religious person. Mhm.
>> And I want to know that there's life. I
believe that there's life after this
life and that's insurance.
>> So then I ask myself, so what do I need
to do so that I enjoy? Yeah. So then I
take insurance
>> and I invest in it. I need to be good. I
need to be kind. I need to give
>> because if I mean uh the the life after
this will favor me if I was generous
here on earth. I need to forgive. So
with that understanding
>> and and people have understood that
aspect of insurance I mean we Kenya is
largely a religious
>> nation which means we we have capacity
to understand insurance.
>> So here on where we are today
uh so much is uncertain. I mean you have
no guarantee of tomorrow.
>> I have children. I'm a parent. I want
them to have the best life. Um, I want
them to continue with school when I'm
not there.
>> Yeah.
>> I would like to
prescribe to a product that assures me
that that will happen whether I am there
>> or not
>> or not. And so if I buy an educational
policy
>> uh for my children h well planned for
the years they'll be in high school and
the years they'll be in university
because
>> education is very expensive.
>> It is
>> and even just uh managing it even if I'm
alive with my income can be a struggle
at times. So if I start early then I
leverage on time that means I am paying
school fees even before I get a wife
>> or I am paying school fees just you know
from day one of our marriage
>> then I have time of saving little over a
period of time and then when that time
comes
>> you're not under pressure
>> I'm not under pressure but in case I'm
not there
>> uh my plan will still be executed the
insurance company would still pay
>> school fees for my children and that for
me is a legacy and that's so I can use
insurance for planning.
I can use insurance for
um sparring growth of my business. Um
>> an employee who is well covered
>> has peace of mind will deliver their
output at work
>> will be better.
>> Yeah. uh knowing that in case I fell
[snorts] sick, in case I get a call from
home that my child is unwell, I can just
said take them to the hospital, I am on
my way knowing that the bills are taken
care of.
>> So I can use that um in my place of work
to ensure that my employees I don't have
high turnover of employees. uh when we
are hiring and we are probably uh
looking for experience or you poaching
people will come and tell you the first
thing they will say is where I work
these are my insurance benefits
>> what do you have what are you offering
so I need to give a good package so I
can use that for uh my business growth
yeah and
a lot more just just just just packaging
it not necessarily for defense purposes
cuz sometimes when we talk about
insurance people say I'm not dying.
>> Yeah.
>> Because I think it has been sold
previously with death. What if you die?
>> What if you die?
>> What if you die? But I'm not dying.
>> Yeah. So can we then talk more about
insurance when we are alive?
>> Can we talk about how it is going to
help us, you know, spark growth as a
springboard
>> to growth?
>> Yeah. interesting. Um, I know you're
learning and I love telling them to get
a paper and a pen. Make sure that you're
taking notes and make sure that you're
using this information for your own
good. Yes, that's why we're here to help
educate and make sure that you get to
understand what
and you want to go get insurance, you
know what you're going there to do. And
um most of the times
insurance
I'm not employed cuz they always think
you have to be employed and then
get the insurance. But how does it now
come in or how should the unemployed or
self-employed people also get in to get
insured?
>> Yeah. So one planning is for everybody
whether you are employed or unemployed
employment can help you
>> uh know predict your income that at
least you know by end of the month by
this time I'll have my pay come.
>> Yeah
>> but our economy is largely uh structured
around informal sector and so everyone
has to plan
>> u even if you are in an informal sector.
Yeah.
>> Uh insurance has become we are trying to
innovate around accommodating everyone.
>> Mhm.
>> Uh we have a generation that uh want uh
short-term products pay as you go.
>> Yeah. So insurance has been working
towards that uh more so by introducing
uh micro insurance
>> which has which is very uh key and and
and and and to very key to um economic
uh growth.
>> Mhm.
>> So anybody can plan around their
finances. Um, I have um I I sell clothes
and I or you I mean you sell clothes and
you can plan around it and say when do I
have my money because planning is for
everyone.
>> Yeah.
>> Can I be setting aside something small
over a period of time uh for purpose of
planning um or even your stock um needs
protection. We've had the Gomba fires
>> and most people go from I mean here to
zero and there's nothing absolutely even
starting off
>> people are fundraising. It's a problem
and and you probably you already at a
level where you are bringing bills of
clothes
>> and now you don't even have two pieces
>> to wake up to tomorrow because fire when
fire comes it destroys everything
>> everything. So
you need that protected.
I am at three bells every day.
>> Yeah.
>> Can I protect that to ensure that in
case of fire I can still go back to my
three bells every day? Because what
insurance does on the principle of
indemnity is that we bring you back to
where you were.
>> So whoever you are, wherever you are, it
it could be very minimal stock, but
that's all you have. That means the
world to you.
>> Yeah.
>> So your stock could just be worth a h
100,000 but that 100,000 you have not
just gotten it at once. You have built
it over time. Can we make sure that that
momentum you have built is sustained. So
even if you are in informal sector
planning is for everyone.
>> Yeah.
>> And uh we have to plan and so we at Kito
can help you um plan.
>> Okay. And now when we divert and speak
about health and most of the times there
there are some instances that we hear
people saying that insurance doesn't
cover that or this it covers this part
but it doesn't cover this part and
people get angry other people don't
understand what is going on. So maybe
you can help us understand at what point
does it get and um you're told that
insurance cannot cover this uh side or
maybe some tests insurance cannot cover
that but it covers others. But Pia there
are those people that you find the whole
bill has been covered by insurance. So
how do they differ from one person or
maybe from one illness to another?
So we call them exclusions
uh in insurance um
>> when you're coming in when you're
procuring a a medical cover.
>> Mhm.
>> Uh and that's why the that's that's the
importance of having a broker.
>> Mhm.
>> Because a broker is an expert in the
industry and would give you cover that
is sufficient. Mhm.
>> What a broker does is that he assesses
your needs and then he prescribes cover
that uh you can afford and that is
sufficient to your needs.
So then the broker becomes your
consultant, the person you go to
whenever you I mean
>> you need you have a question or
>> you go yeah you literally walk with
them. Mhm.
>> If you get to a point and you're told
now this is not covered, you go back to
the broker and ask so I'm being told
this is not covered. Why? And then he
can take you through that process.
>> So when you're procuring a cover, for
example, challenges people have had is I
have a cover for 10 million in patient.
>> Mhm.
>> But that cover uh you probably had an an
existing condition when you were taking
the cover.
>> Mh. M and so in the document which is
the policy document uh it is stated that
on this particular condition you are
covered up to 3 million.
>> So then the patient goes to I mean is
admitted
>> and they are in hospital knowing
>> I am covered I have a cover of up to
>> 3 million
>> 10 million.
>> Mhm. And then at the point of discharge
probably they are told that on this
cover you covered up to 3 million on
this particular condition and not 10
million and that becomes frustrating.
And so it is important to have um a
broker who helps you understand
even at your point of admission that on
this particular uh condition because it
was pre-existing
>> it was covered up to 3 million.
>> But then there are other exclusions
things that are probably were never
covered and and so the important thing
is to know them
uh before hand. So that then it doesn't
lead to frustrations.
>> Yeah.
>> But today most insurance as a result of
most insurance companies as a result of
feedback from our clients most uh
conditions uh have been included um in
in in in
>> in the cover
>> in the covers. So you find as long as um
the information given before or prior or
at the acquisition of cover
>> there was a good faith we gave all the
information.
>> Yeah.
>> Uh then at the point of claim we should
not have a problem at all.
>> Yeah. So we have because of the feedback
we get constantly from our clients and
competition as well uh we have tried to
uh cover as many for example we didn't
have cover for seniors
>> and so people knew after 60
>> uh when you retire you take care of your
own medication.
>> Yeah. But today um most insurance
companies have come up with product for
seniors that even at 85
>> you can get a cover a medical cover
today.
>> Yeah.
>> Interesting. Um someone might ask how do
I get to make my claim? You've said you
make a claim when this happens you make
a claim and someone is like okay so at
what point do I get to now come and make
my claim?
>> So it differs uh based on product. If it
is a a life policy you purchased,
>> uh the insurance company will notify you
when it matures and they tell you in in
this period of time
>> at this point your cover is going to
mature.
>> Uh please confirm that these are your
bank details because we will be wiring
the money.
>> Mhm. and so or visit our offices and uh
sign this and this and you know but um
there's the the medical claim of course
we walk the journey with you so if
you're going to you are on your way to
hospital you let us know so that we call
the hospital prepare you you get to
hospital I mean you find them expecting
you and the process is smooth when
you're discharged uh that is already
handled by the insurance company so you
don't have a challenge on making claim.
The challenge people have had is um
things like motor.
>> Uh most people don't even know. I mean
you have insurance
>> but you have never bothered to know if I
had an accident what happens.
>> Yeah. Would it cover?
>> Yeah. So that causes a delay or
frustration on the road. So you've been
hit and
>> that's the time you pick your phone and
call your agent or broker and ask
uh what do I do now? And so at that
point maybe you have even moved from
site you have talked this person came
out smiling you agreed
to candle so that we don't cause
traffic.
>> So by the time the police are coming uh
we don't even know who was
>> yeah what what happened who was wrong.
And that's why we advise our clients.
Don't admit liability cuz sometimes
you're guilty. You you think I was
breaking too much. Maybe that's why the
person behind me didn't uh see or you
know and so just wait in case of an
accident. You stay put
>> and wait for the police. It is the
police who will determine who was on the
wrong.
>> Yeah. So
>> when the police come, they'll ask where
are you going and how comes you're here
and then you're wrong. So then you go
get your police abstract.
>> Almost all claims um that involves uh
road accidents, you need police
abstract.
>> So the police will record the events on
on site and then they give you a police
abstract. Now the police abstract is
what you would use to register your
claim
>> uh with your broker or your agent or at
the insurance company.
Yeah. And then the the broker will pick
it up for you and and register the same
with the insurance company and ensure
that your claim is processed all the way
to the end.
>> So this broker is actually acting like a
lawyer or something.
>> Yes, he acts like a lawyer. A broker is
uh represents the client. So he will
walk with you throughout
>> whenever there's an accident, whenever
there's an inquiry at any given time,
>> your your broker should be on your speed
dial uh in life because you've probably
done with him your uh life product. So
you have uh life savings with them. You
have your assets, you know, with them
and and all that.
>> Yeah.
>> Interesting. Another question that
someone would ask is what if I never get
sick? What if I never find myself in an
accident? So where does my money go
after after all that?
>> Yeah. So number one, you're fortunate
and uh I believe you prayed so that you
don't get sick.
>> You stay in good and perfect health. M
>> like I said at the beginning the
insurance works on this principle that
the few the many fortunate
uh get to help the few
>> unfortunate.
>> Unfortunate. So I have contributed my
premium of let's say 100,000 every
month.
>> Mhm.
>> Yeah. And I didn't get sick. I mean I am
happy to not have gotten sick. So uh
that's how insurance works. So there's
no refund
um for premium.
>> Um there's no refund for premium
>> but I am happy that I did not I I'll
give you an example. I I was talking to
I had this friend who bought a a Range
Rover.
>> Mhm.
>> And he did not have good understanding
of insurance. So he thought these things
don't even happen. I've been driving all
along. he had a smaller car and had
never had an opportunity to claim. So he
thinks uh these things don't even
happen. So he's on his way uh from
Nakuru to Nairobi and then there's alli
that decides to turn and did not
indicate and suddenly
>> he was on a third party cover.
>> Mhm. So third party cover doesn't cover
self. It covers the other people, the
other parties that you could be involved
uh in an accident with.
>> So the Range Rover was written off and
he couldn't I mean you walk away like
you never had a car. You can only
recover
uh with the only person you can talk to
after that is the scrape dealers. And
that is
>> they can just buy and
>> yes and that is if you are in good
health yourself if you didn't get damage
you didn't get hurt.
>> So insurance is vital.
>> It's so vital that
>> every time you making a plan on
acquisition of an asset you have to ask
yourself if you have an office and you
have computers and you have gadgets you
have to ask yourself you have a nice
phone. What if you walked out here and
you're doing a message and the uh
>> someone grabs it?
>> Somebody grabs it.
>> I mean, it's at that point we at that at
the point of loss is when we wish we had
insurance.
>> Yeah.
>> Because you
>> you have a phone for 100,000 200,000.
>> You don't have a 100,000 sitting
somewhere
>> that in case you lose your phone, you're
going to replace your phone. So if that
happens at that point then you're
thinking I wish I had insured it and now
we have micro insurance
>> which is providing insurance for you
know helping us insure move away from
the traditional long-term contracts
>> uh big premiums that now we are trying
to see how can we accommodate
everybody
>> um even those that are earning very
little.
>> Yeah. Even those that are paid daytoday,
can we uh protect our business for short
term?
>> What we are calling pay as you go.
>> Yeah.
>> Interesting. Uh as you talk about that,
what are people supposed to look out for
when looking for a good insurance
company? Because this is my wealth.
You're actually dealing with everything
that has to do with me. uh if it's my
health uh if it's my assets my car my
mansions that means that I need to be
very careful before I get to trust
people with my assets so as a common
Kenyan mani what are we supposed to look
out for as we are getting to look for
for an insurance company
>> so we have uh around 57
insurance companies licensed in Kenya
uh insurance uh space is a is a
regulated space. So we have a regulator
called insurance regulatory authority
who do a very close monitoring and uh
evaluation
with over four insurance companies.
>> Mhm.
>> Um
so it's a regulated space.
Um insurance the value of an insurance
is payment of claim
>> and so uh insurance companies are often
evaluated and ranked and you get to know
uh who is who pays claims
who pays first because it's also
important I mean who pays first
>> claims so if you have a good
intermediary
uh they will help you uh look for a good
uh underwriter or a good insurance
company
>> that pays claim.
>> But this space is very regulated and
most insurance companies uh must pay
claims. Today if you had a claim that is
not uh being paid, you are allowed to
talk directly to the regulator.
>> Mhm.
>> You can report um
that my claim has not been paid. uh I
paid premium this was the scope of my
cover and probably uh it's been
investigation period has been exhausted
>> which is 90 days but within 90 days you
should know whether your claim is being
paid
>> or not
>> or not being paid and the reasons why
there are reasons why claim might not be
paid. It is possible to have a claim
>> Mhm. not paid especially if uh there's a
fraud
>> or because insurance is not to make uh
economic gains. Insurance is meant to
restore you
>> to where you are.
>> You get it? So sometimes uh people have
an old car and they have tried selling
it and it is not getting a buyer and
they decide to light a fire. Light it
up.
set it ablaze. And so if you do that
then
>> the investigators will come in and they
will discover that this was not
>> but a genuine accident uh within 90 days
uh should have been uh uh admitted in
the books and paid. And if you have a
fall back in case you chose an insurance
company and they have delayed, you can
actually report them to um the reg the
regulator and they will be forced to
take up their responsibility because
they committed. However, the insurance
space is very healthy
>> in our
in in Kenya. It's very healthy. Uh most
insurance companies are well capitalized
uh are well uh check they are frequently
checked on liquidity and their ability
to uh claim settlements and they're
doing well even when they are not making
much profits. They still have uh
sufficient capital
>> to pay claims. So in our country we have
very a very healthy industry.
>> They're reliable. They're reliable.
They're reliable.
>> Okay. Uh just a thought.
>> Yeah.
>> What if I just got my uh I just bought
my insurance and weeks later I get in an
accident or something happens to me.
Like my question is is there a period of
time that you wait for now the insurance
to start getting for you or as long as I
am insured even if I was insured today
and got an accident today they are going
to still cover for me. Now in case of
accidents
because accidents nobody knows when they
will come on most policies
actually almost all of them on accidents
>> you get paid
>> you get on cover now you get have an
accident today in the evening
>> you get paid um it is on cases that are
predictable that's when we have waiting
period
>> for example we uh put you on cover like
for last expense
and then we say uh we realized that
there are people who would uh put there
are people uh you cover your parents
when they are in ICU.
>> Mhm. I mean you're looking at the
situation now you're thinking where are
we going to get money
how are we going to you know facilitate
the burial then at that point is when
you bring uh your parents or or people
your I mean your
uh someone you love your loved one
that's when you purchase a cover for
them knowing that the doctor has said h
if we finish two weeks it's a miracle or
or they have asked you if they can
relieve if they can remove the the
oxygen
>> and you say just hold on a bit I go take
insurance.
>> Yeah. So in that case is where we will
say at least leave for there's a waiting
period for 3 months
>> or some insurance companies up to 6
months.
>> Yeah. Or Yeah. Just to ensure that uh
people are not uh using insurance uh to
benefit.
>> Okay. Yeah. And know for a young person
that is starting out, maybe they just
got employed or they've started their
own business, so they've not really
grown to become this influential or a
very stable person. What would you
advise uh what kind of insurance would
you advise them to start out with?
>> Number one, I will tell them insurance
is your friend.
>> Mhm.
>> Uh first and foremost, you have just
gotten a job. You need to plan. You need
to save at least 15% of your income.
>> Plan around it.
>> And this income, you can only save it in
the insurance in an insurance product.
So we save in insurance products for
three reasons. Number one, you need to
accumulate capital.
>> In life, capital is everything. Wherever
you do, wherever you go, we call it
different names at different times. We
call it experience, we call it track
record, all those kind of things. But
that is capital and so you need to
accumulate capital. So you need purchase
to purchase an insurance product to help
you save every month a percentage of
your income for capital accumulation.
But then you also need uh tax benefits.
Insurance. When you save in an insurance
product, you get uh to avoid there's
what we call tax tax avoidance a benefit
every government encourages its people
to save to devel
>> so they give you back a percentage of
what you have saved direct from your
salary
>> so if you're saving uh 10,000 they give
you back 1,500
>> every month as a tax benefit
>> you you need that you need to maximize
on the opportunity of income that you
have. So that is a benefit. But then you
also need to develop a discipline of
saving. People don't save.
>> Yeah.
>> People spend everything they earn every
month. And if you just lost one income,
>> I mean you be broke. You'll be out on
the streets. So you need to save. And so
saving is not inborn. There's nobody who
was born
a saver. We are all you. We are all
consumers. We eat until we are full.
That's when we know it's time to stop at
this point.
>> Yeah.
>> And so if I save in insurance, they have
the 3 years period of time when I cannot
access my savings.
>> Mhm.
>> This three years I will have developed a
discipline, a culture of saving cuz I
need to save where I can't access. If I
put my money in my bank account, I'll go
for it.
>> So, you have just started, you've just
gotten a job. First thing, even before
you get the first income, can you sit
down
>> with a financial advisor and just see
what can I do? This is my income, how
much can I save? Then you come up with a
plan and then you stick to that plan.
>> Insurance will be your friend. You will
build with time. You'll be looking at it
and wondering
how did I manage to accumulate all this
capital and with capital you'll be able
to now do bigger projects in future.
>> Okay. Now I know that's their advice. So
if you had questions and you wanted to
know how important is this now you see
that it is very important and doesn't
matter uh when you've gotten the job.
Yes it is even for you who's starting
your business today. You can start your
business today and still get insurance
for your business which is very
important. The example he gave about
Komba. Yes. Any business no matter how
small you think it is, it needs to be
insured. As we wind up, maybe you can
tell us what is one importance of
financial
um education because that is something
that many people lack information about.
>> So it's very important especially if you
meet people who have had problems with
insurance. Mhm.
>> It was just because they were not
educated. So someone says uh probably
they started saving uh like the example
I've just shared of uh saving for 3
years and for that period of time you're
not you cannot access
>> the money
>> the money. So if you do one year and you
exit it's you are likely to you know
lose that money and the insurance
company will give you up to 24 months.
>> If you have income you can restart that
savings and then it continues.
>> But then you find people did not have
education.
Uh whoever sold the product just came to
sell the product
>> and they did not bother to help the
client get understanding.
So then it leads into frustration but
also I must applaud the um the regulator
of the industry because now uh we
insurance space is being
professionalized. We have a new
insurance prof professional act 2025
which is now ensuring that everybody who
operates in this industry there's a
standard there's an ethical
a standard of ethics that they must
adhere to. M
>> there's a professional standard an
academical
level that you must be have
attained to be an insurance uh
professional and this this is helping
the industry because then you have more
uh educated people you have more people
who are well equipped trying uh now to
educate the market. So we believe that
this will build uh more trust in the
industry and this will increase our
insurance penetration from what it has
stuck at 2.8 to uh much more uh or or
much higher. So we believe that there
will be more of these conversations like
yourself uh giving people an opportunity
like this to hear and
>> and and learn about insurance. Um but in
in my closing remarks will be insurance
is your friend. Yeah. It and it must be
on your speed dial. Yeah.
>> Um as we speak about young people
because most of the people that are
watching right now are young people.
>> Uh what would you teach them in regards
to um money, career, entrepreneurship
and insurance as a whole? Because
>> I feel like most young people do not
really understand what they even getting
themselves into. someone is getting into
the business world and they they are not
even sure what they want to do or what
is waiting for them on the other side.
>> Yeah. So we
live in a world where employment
opportunities have shrunk
>> significantly shrunk and it's as though
everyone has to create their own
opportunity in their own space.
>> Yeah. And young people have opportunity
because I mean they live in in in a
space where it is much easier uh because
of technology, because of AI, because of
the opportunity and understanding
people's needs and demands.
>> So if you have an idea and you believe
in it,
>> uh go for it. Um find mentorship
uh someone who can help you understand.
Um wealth creation is a process. The
other word for a process is time. It
takes time.
>> Yeah.
>> So get at it. Believe in your idea. Um
set it up and get going. My
responsibility is to help you understand
that you hedge as you go.
>> Mhm.
>> And the best hedger is insurance. So you
make sure you have three laptops. H make
sure they are safe. They can never be
taken away from you. That you go back to
zero to a place where you had nothing.
If you have a camera
>> and that's all you have, it is worth
being insured. It must be protected.
>> Yeah.
>> If you have an office, I mean, protect
it. Whatever you have, that which you
have acquired over a period of time, you
have a strategy and all you have is a
strategy, a documented plan, make sure
insurance is part of it. uh anybody
coming in to finance you or fund you
would want to know that uh your risks
are transferable and that you're
thinking uh uh you are also thinking um
uh mitigating how to mitigate your risk
you you want to know that you're
traveling with somebody who has thought
of what if
>> yeah I mean you that would be your best
friend uh we are we are going with you
somewhere. But at least you have the
what if we find traffic? What if we um
what if it rains? Uh how is the state of
the road
>> where we are going? So what insurance uh
does is that it helps you think through
and then you h
>> All right.
>> Um I see we have like three minutes.
Maybe you can now tell us about
[clears throat] as we wind up about Kito
insurance group. Someone has heard about
that and they they feel like if I need
insurance then I don't need to go look
anywhere else when you are here. So yes
you can tell us about that.
>> So at Kito this is our ninth year uh in
the service. We started as an insurance
brokerage
>> uh with one license uh just as a broker.
Mhm.
>> Now we are uh [groaning]
both a broker and we are an MIP uh a
medical insurance provider licensed.
>> So we do all insurance. Uh we will do
life, we will do general and we will do
medical. We
our our strength is uh client education.
Uh because when we came in the space uh
there was a big gap. uh people wanted
insurance but then their frustration was
that uh they had met someone who did not
educate them appropriately.
>> And so our goal has been to engage our
clients. We walk with you on a journey.
So from the point when we meet,
>> we are in your life. We want to be on
your speed dial. We want you confirming
with us. We want to be your point of
reference
>> on any information you hear about the
industry. So we have built a team uh a
very strong team uh that will help um
our clients customer experience. We
ensure that uh we our clients are happy
and they are served uh if anything um
but our clients uh we are customer
centric.
>> So that's what we do. We are based on
Mombasa road. Um that's where our
offices are. But in this day uh you can
find us online and we can uh serve you.
We have tried to automate uh
most of our services to just ensure that
the millennials and Gen Z's are
accommodated. They are all catered for.
>> Maybe you can tell us where your
username where we can find you online.
So we are um we have a website that is
uh ww.kijtogroup.com gigtogroup.com
uh at grouproup on uh on on onx
at kito groupoup on LinkedIn um uh
kijito group on Facebook
um yeah and uh which other one we are on
all socials
>> okay so if they want to find you they'll
just come
>> and it's a Q not a K
>> it's a yes it's a Q we
>> it's the pronunciation is a Yeah, but
the
>> Yeah, but the spelling is Q.
>> Okay.
>> At Kito Group.
>> All right. Thank you so much, Peter. We
are u we've learned personally I've
learned a lot and I know that my people
have also gotten to learn a lot and also
like their minds get opened up because
there are so many myths that we believe
in, so many things that we think about.
But right now, as you're going to get
your insurance, as you're going to get
insured, you know what you're getting
yourself into. You know what you're
walking into because um that's the most
important thing that we don't want you
to get in to things with a blindfold.
You don't understand what you're getting
yourself into. And like you've said,
most young people wouldn't go for
something that they're not even sure
what it is. And I think that's why
you'll find that most of the time they
they're so inquisitive. They want to
understand. They want to know. But right
now, I know that your eyes are opened.
Yes. And now
insurance for your business or for your
health, for life. You know what you're
going for and you know your benefits.
You know what you're getting out of it.
Yes. Um it's been an insightful uh
discussion and we are glad that you came
and graced our studios today.
>> Yes. Thank you so much for coming. So my
people um taking a very short break or
rather let me say I'm done for the day
but yes uh Tunu has a a great discussion
that she's coming to have mim until
tomorrow. My good name is Eliza Kimmani.
You can find me on all my social media
platforms at Eliza Kimmani. Stay tuned.
Do not go anywhere. This has been Y in
the morning here on Y254 channel.