We chat with Emma Dell at MozCon NYC | The leading search marketing conference

Emma Dell introduces herself as a senior associate director of SEO at Brainlab, a full-service digital marketing agency that is also serving as a sponsor for MozCon this year. She warmly invites attendees to visit their booth at the conference, highlighting various interactive features designed to engage visitors and create a memorable experience. The team has prepared fun swag for guests and set up a photo booth where people can wear bright yellow hats to match the staff, fostering a sense of community and fun among those who stop by. Beyond the promotional aspects, Emma emphasizes that the booth is an open space for meaningful conversations about a wide range of search marketing topics. Attendees are encouraged to discuss SEO strategies, holistic search approaches, the integration of artificial intelligence in search, and broader digital marketing tactics. This invitation reflects Brainlab's commitment to sharing knowledge and connecting with peers who share a passion for evolving search landscapes, making the conference a hub for professional exchange and collaboration. The overall tone of the message is one of enthusiasm and hospitality, aiming to draw people into a dynamic environment where industry insights can be shared freely. By combining entertainment elements like the photo booth with serious discussions on search marketing, Brainlab positions itself as both a friendly presence and a valuable resource at MozCon. The call to action is clear and inclusive, urging everyone interested in these topics to come see them at MozCon 2026 and engage in dialogue about the future of search.