WATCH THIS To Stay Motivated Everyday & Achieve GREATNESS! | John Maxwell
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John Maxwell, a renowned leadership expert and author of over 100 books with more than 31 million copies sold, defines leadership simply as influence rather than title or position. He emphasizes that true leaders are those who can impact others to achieve goals, regardless of their official rank. Drawing from his early days as a pastor where he led the tenth-largest church in America by age 28, Maxwell realized that everything rises and falls on leadership. His journey was driven by an intentional commitment to becoming an expert in this field after hearing Earl Nightingale's advice about dedicating one hour daily for five years to master a subject. Initially focused on timeframes like "how long will it take," Maxwell shifted his mindset halfway through the process from counting down days to asking, "How far can I go?" This transition marked a pivotal shift from a goal-oriented approach to a growth-oriented philosophy that continues to drive his work today. Maxwell outlines practical strategies for developing leadership skills even in environments that do not naturally foster them, centering on the principle of adding consistent value to others daily. He proposes a five-step formula involving valuing people, thinking about ways to add value, actively looking for opportunities to contribute, executing those actions, and encouraging others to do the same. A key component of his methodology is "learning lunches," where he would buy lunch with individuals solely to ask leadership questions, such as discussing their greatest failures or asking who they know that could be valuable connections. Maxwell argues that character is built through adversity rather than success, citing an executive's realization that lessons learned from mistakes are more valuable than avoiding them entirely. He also stresses the importance of self-awareness and seeking feedback because blind spots prevent growth, noting that experience alone does not improve a leader without reflection on what was actually learned from those experiences. The interview highlights Maxwell's concept of the "leadership table," an environment where individuals gather to discuss decisions and lead projects together. He asserts that while everyone should be invited to this table initially, it is essential for leaders to have difficult conversations about performance when someone cannot meet the necessary capacity levels. Moving from a relationship-focused level (Level 2) to a production-focused leadership level (Level 3) requires honesty regarding weaknesses; Maxwell shares an anecdote where he challenged CEOs at Johnson & Johnson to share their vulnerabilities with their teams, arguing that it builds trust and authenticity rather than undermining authority. Furthermore, he addresses the challenge of developing other leaders by emphasizing three essentials: modeling behavior through one's own example, being intentional in finding and mentoring others, and empowering them to practice leadership independently so they can eventually replace the mentor who trained them. Maxwell illustrates these principles with a compelling story about his time at Hillham church, where he learned that influence mattered more than authority after observing two farmers named Claude and Benny effectively leading board meetings by suggesting practical improvements like painting doors and cleaning rooms without Maxwell's input. When his successor, Danny, rejected this collaborative approach to maintain strict control over the congregation, the church eventually declined within eight months of his tenure. This experience reinforced his belief that leaders must get off "the top" and meet people where they are, tailoring their leadership style to individual temperaments rather than treating everyone uniformly. He concludes by sharing his North Star mission: to add value to leaders who then multiply that value among others through good values transformation tables in communities worldwide, aiming for a world where embracing these principles leads to personal and collective success.
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I heard Earl Nightingale say on a tape,
"If you had spent 1 hour a day, every
[music] day,
on one subject for 5 years, you could
become an expert on that subject."
So, I said, "Wow, I I want to become an
expert
[music]
in leadership." So, for the next 5
years, you know, I spent an hour every
day reading about leadership, talking to
leaders, asking leaders questions,
[music] practicing leadership. And when
I started that process, I I was thinking
5 years. Earl Nightingale said I could
become an expert in 5 years. Okay, wow,
actually leadership. Thank for it.
Hello. But, something happened to me
about [music] halfway through that
5-year process.
Instead of keeping asking myself, "How
long will it take? How long [music] will
it take? How long will it take?"
One day, I began to realize [music]
how I was growing as a leader and the
change that was happening within me.
And I stopped asking the question, "How
[music] long will it take?" and I
started asking the question,
"How far can I go?"
[music]
Hey everybody, welcome to Impact Theory.
Today's guest is a multiple-time New
York Times best-selling author who has
written more than 100 books that have
collectively sold more than an
astonishing 31 million copies. One of
the world's most famous and respected
speakers and coaches, he's worked with
more than 6 million leaders from
literally every single country on Earth.
His works have been translated into 50
languages and he's coached the
presidents of nations and an untold
number of business leaders, including
many Fortune 500 executives. He's a
recipient of the Horatio Alger Award and
the Mother Teresa Prize for Global Peace
and Leadership from the Luminary
Leadership Network. The American
Management Association recognized him as
the number one leader in business and
both Inc. Magazine and Business Insider
named him the most influential
leadership expert in the world and he's
been voted the top leadership
professional six years in a row on
leadershipgurus.net.
Additionally, he's founded multiple
nonprofit organizations designed to make
positive impact through leadership the
world over. So, please help me in
welcoming the man that Toastmasters
International awarded with their
prestigious Golden Gavel and who Amazon
inducted into their Authors Hall of
Fame, the leadership expert, John C.
MAXWELL.
THERE IT IS.
WELCOME.
WELCOME. WELCOME. Good to be with you.
Dude, it is so good to have you. The
first book of yours that I read was
Sometimes You Win and Sometimes You
Learn and that literally changed the
direction of how I thought about
failures and mistakes and just opened up
a whole new world for me and your new
book on leadership is really fantastic
about how to get the multiplication
effect from creating other leaders and
I'd love to start with what exactly is
leadership?
Well, you know, Tom, uh
leadership's just influence.
In fact, I say it's really nothing more
or it's nothing less. You You show me a
person that influences others and I'll
show you a person that leads them. Uh so
many people think leadership's title
or position and uh you may be a leader
that has a title position, but many
people who have great influence really
don't have that. But uh I just learned
very early that if I could teach a
person how to increase their influence,
then I would help that person become a
better leader. So, we just kind of deal
in the leadership influence world and uh
it works really well.
What's interesting is reading your books
and hearing you talk about your
strategies, but then seeing you come in
today. So, you say that you're in the
people business. You tell a really great
story about how one of your leaders had
walked by a group of people and not said
anything um and you taught him, you you
that that was a a real missed
opportunity. And then when you came in
today, you literally went to each person
and introduced yourself.
What is that power of connection?
Well, I think first of all,
it's
valuing people.
Uh you know, you have a incredible
incredible work here and every person
here in this studio makes it happen.
And um one is too small of a number to
achieve greatness and and
the moment that you understand that the
people that you have around you, they're
you know, they're either they're your
number one asset or to be honest with
you, they could be your number one
liability. But the moment that you
understand that and begin to value
people,
I think that is what creates the
connection. Because the moment that um
I think we all know. Don't you Tom think
Don't you think you know when a person
values you and and when a person doesn't
value you? And and so I think that
giving value to people
and expressing that to them is the
common ground that builds relationships.
And so, yeah, when I came in the studio,
I wanted to meet everybody because
you've got an incredible successful
program and I want to meet the people
who help you be who you are. I love
that. Well, okay, you're so obsessed
with leadership and you've been doing
this for a long time, traveling all over
the world.
Correct. It's pretty extraordinary and
to go from starting in a small town as a
pastor to what you've accomplished now,
what is it that drives you?
Well, in 1974,
I came to the conclusion that everything
rises and falls on leadership. Now, the
reason I did that is because I started
off as a pastor and by the time I was um
28, I had the 10th largest church in
America. Woah. And so people would come
to me and say, "Well, how did you do
this?"
And I came to the conclusion that I
learned leadership. I was a good leader.
And and the day that I became convinced
that everything rises and falls on
leadership is the day I said that's what
I'm going to give my life to. Because
think about it. If that is true that in
the in the business world and the in the
education world and the in the
government world and in every world if
you can just help people lead better
you're going to help them be more
successful. And when I wrote the um 21
Irrefutable Laws of Leadership
that first law, the law of the lid Mhm.
which basically says how well you lead
determines how well you succeed. I truly
believe that. And so what better thing
can I do than to help people increase
their influence, learn how to lead
better so that they can be more
successful in whatever area of life they
really want to be successful in. So one
thing that I love about you is when
people ask you if leaders are born or if
they can be made that um you make it
pretty clear that first of all, yes,
they're born, of course.
Um but that they can be made.
Did you just take to it naturally? Did
you have a mentor? Like how did you I
mean at 28 have the 10th largest church?
That's pretty extraordinary. Well, I I
think first of all, I think there are
people who would be born with what I
would call leadership leanings. They
would have a
a tendency to lean or be gifted in that
area. Just like somebody's gifted in
music or whatever. So I think that that
that starts it and I think I have that.
But then I I I grew up in a leader's
home.
In fact, my father is 98, still living.
Woah. And in fact, until 2 years ago was
still working full-time and and was a
terrific leader. So I grew up in a
culture and environment of leadership.
And so
when I look at myself where I am today
so much of it was caught
from from not only my father, but I've
had great mentors throughout my life. In
fact, while we're out here in Los
Angeles, you know, every time I come out
here I think of John Wooden who mentored
me for the last probably 11 years of his
life.
Woah. And um
in fact, when you're when you talked
about the sometimes you win, sometimes
you learn. Uh
he he he did the forward on that book.
And and he just loved the idea of of of
how to get back up after after you fail.
So, when you look at my home background,
uh the leadership experiences that I
had, because a person learns to lead by
practicing leadership.
And at a very early age, I was
practicing leadership. And so, it all
comes together. And then when I began to
realize everything rises and falls on
leadership,
I became really intentional, Tom, of
developing my leadership skills. So, I
can remember, for example,
I was probably, I don't know, maybe 26.
I heard Earl Nightingale say on a tape
that uh if you had spent 1 hour a day,
every day,
on one subject for 5 years, you could
become an expert on that subject.
So, I said, "Wow,
I I want to become an expert in
leadership." So, for the next 5 years,
you know, I spent an hour every day
reading about leadership, talking to
leaders, asking leaders questions,
practicing leadership. But I really was
consistent. And when I started that
process, I I was thinking 5 years. Earl
Nightingale said I could become an
expert in 5 years. Okay, wow, actually
leadership expert. Hello. And and and
so, I kept, you know, I was kind of like
doing countdown. 5 years, 4 years, 3
years. I'm thinking I'm Cape Canaveral,
okay. But something happened to me about
halfway through that 5-year process.
Instead of keeping asking myself, "How
long will it take? How long will it
take? How long will it take?"
One day I began to realize how I was
growing as a leader and the change that
was happening within me.
And I stopped asking the question, "How
long will it take?" and I started asking
the question,
"How far can I go?"
And everything changed that day. I
realized
that you can set goals and have 5-year
goals, whatever,
but but I I I changed from a goal
mindset to a growth mindset.
And the fact that if I would be
intentional in the areas of growth that
would have the return and and would fit
who I was,
then I could really be successful and
help a lot of people. And and that was a
kind of a shift for me. And so when I
wrote my first leadership book, I
thought I would write one leadership
book and I'd be done. I I you know, I
didn't think 100 books later I I had a
lady the other day said, "You've written
more books than I've ever read in my
life." You know what I mean. But I
didn't have any intention to write a lot
of books.
I but but growth allows you to continue
to expand yourself and your world until
there's just, you know, so much more
that you know and so much more that you
want to share. So, you know, my journey
has been really one of of understanding
that that if I every day intentionally
grow, the question is just how you know,
how far can I go? And I I don't know
that answer. I'm still I'm still
growing. I'm still
I'm still moving towards that finish
line. No, I love that. So, you talk a
lot about how I think you called it the
70-20-10 principle of how we learn. So,
the vast majority of what we learn, we
learn by actually doing. Um and and I
love the way that you detail that in the
book. So, for somebody who wants to
become a better leader, especially if
they're in a company that doesn't
necessarily foster that, how do they get
that practice? How do they do those
reps? Well, first of all, a lot of
companies don't foster leadership. It
They don't have a leadership
environment. They'll come and say, "I
love your leadership principles, but
but you know, I'm not a leader because I
don't have the position." In fact, I
wrote a book several years ago called
the 360-degree leader,
and I wrote it for that person that, you
know, kind of is in the middle of you
how how to influence or lead people
above you, you know, besides you and you
know, kind of around you at 360 idea.
Helping them understand that that the
key to leading people, even if you're
not in a leadership environment, is
again
influence. So, the question now comes
down,
then how do I influence people? And if I
do influence people, how do I increase
that influence?
And my answer is very simple.
We increase the influence with people
when we intentionally add value to them
on a consistent basis.
Because if you think about Tom, think
about people in your life that have a
high influence on your life.
They've really added a lot of value to
you. And so what what I share, I do a
little simple formula that kind of
works. And that is every day, again, I'm
you know, consistency compounds. So you
put consistency with intentionality.
And you've got a powerful combination.
So every day, every day I basically do
five things. Every day, first of all, I
value people.
Uh it begins there.
Because if I don't truly value people,
I won't add value to them. You don't add
value to people that you don't value.
You don't add value to anything you
don't value. So every day I value
people. That's where it starts. But then
every day I I think of ways
to add value to people.
So I mean, I'll look at my calendar and
I look at my agenda today and I realize
I was going to be with you. And and I
think, well, okay, how can I add value
to you? Uh what can I do for Impact
Theory that'll, you know, just help?
Because again, if you're constantly
adding value to people,
you're going to be of great value to
people. So okay, I value people, think
of ways to add value to people. Then I
look for ways to add value to people.
When I'm in the setting,
I'm looking for, okay, what can I do?
What can I say? And and but we we
we what we see is what we look for. And
so if I'm looking to add value, guess
what? I'll see ways to add value to it.
Somebody else might be beside you, not
add value at all to you. But but but I
look for ways, and then number four, I I
I do things that add value to people.
And then number five, I encourage others
to add value to people.
And I've just lived that simple formula.
I do that every day in my life. It's
very simple. And I try to help other
people do that, understanding that if
they do that,
wherever they are, leadership culture,
not a leadership culture, doesn't really
matter, they'll begin to influence and
begin to lead people and they'll begin
to
make a difference in people's lives. And
I think
that's essential, but I think you have
to be intentional.
And I think you have to be consistent.
Consistency compounds.
I'm 72.
And I've been doing leadership for 50
years. And so when people say, "Well,
how did you become a leadership guru?"
and all these things that you got, I I
tell them it's just consistency.
So, for those people that are learning
the 360° leadership, they're not
necessarily somewhere that's making
these opportunities readily available
for them.
Um
other than just adding value, where can
they go to learn what are principles of
leadership that they should be um
taking in in the sort of abstract
learning that they can then apply? Well,
I think that there are several things.
First of all, uh for in the beginning,
I I couldn't find anybody to mentor me
in leadership. I mean, they didn't know
who I was. And so books became my
mentors. And then I did something that I
just encourage everybody to do.
I've done this for 40 years.
Is is I began to have what I call
learning lunches.
And um I love to in your in your green
room, your your statement on on on
learning. I just love it. But But I I
would go out. I would take somebody like
you, Tom, out and and I you know, I'd
buy the lunch.
I didn't even eat. I just had questions.
And and and I would ask you uh
leadership questions. And and I would
What are some of your go-to leadership
questions?
Well, I the the the first question is I
I always look at somebody and I ask
them, you know, "Tell me about your
greatest failure."
And the reason I ask that is because I
think that the character of a person
comes out of their failures, not out of
their success. And I think that the uh
bedrock part of
foundation of leadership is character.
And you build on it. And so I I want to
know about, you know, what what what
tell me about a mess up in your life.
And I've had so many of them. I mean,
the when people ask me that question,
it's kind of like, you know, which one
do I pull out? But I really like to talk
to people about their losses.
Because it it it it
it just really tells me a lot about who
the person really is. I
I'm not sure success I'm not sure
success does, but I know failure does.
So, I ask that question I ask I ask one
of the questions I ask them is
who do you know that I should know?
And that's led me to meet some
incredible people in my life that
somebody else opened the door that I
wouldn't have. So,
I just find that in asking questions. I
in fact I wrote a book one time, Good
Leaders Ask Great Questions.
I just find in asking questions uh
that's the way that I I can grow and
develop myself the best. And I tell
leaders all the time
that um before you lead people, you got
to find them.
And I think this is a big miss in
leadership. We just assume people are
already on our page and so we just start
leading and we've never found them. And
I so I think there's a finding and in
these Give me a little more detail on
that. So, you're talking about finding
what they want, what they like,
Yeah, I find I find who they are.
You know, the the expression Tom um
uh it's lonely at the top.
That's not a leadership expression,
although people
say it all the time in the context of
leadership. I In fact, I tell people all
the time, if you're lonely at the top,
it's not a leadership issue, it's just
the fact you're dysfunctional. But if
you think about it, if you're lonely at
the top,
no one's with you, no one's following
you. I mean, that's a hiker, not a
leader. And and I think one of the
things that leaders need to do one of
the first things is they need to get off
the top.
That's interesting. What do you mean by
that?
Well, I I think that it's if if the
leader, I don't ask you to come to where
I am. I go to where you are. I get on
your ground because people are more
secure in the areas that they're that
they're comfortable. And so, I always go
to where they live and who they are
and and begin a relationship with them
and and ask questions and and and get to
know them. Just get to know them because
um
you know, uh managers try to lead
everybody the same.
Whereas leaders understand that you lead
everyone differently. You and you lead
them according to their temperament,
according to their passion, according to
their giftedness. I mean, there are
about a dozen things that you lead them
according that is unique to every
individual. And so, the only way I can
lead you correctly, Tom, is to know you
so I I know what you care about and and
and I know what you value. And the
moment I do that, then I put all my
leadership with you
in context of who you are, not who I am.
So, finding people really means to
intentionally um
value them
and show that you value them
by um learning about them and and and
getting to know them and doing Then you
lead them with their best interest in
mind, which is a a beautiful way to lead
people.
I want to go back to what you were
talking about with character.
Are there particular things that you
believe every person should have
to build a strong or
I'm not sure what the right word would
be, meaningful character.
I think character mainly is developed
out of adversity.
Um I I know in my life uh it's been in
my failures
that um
that I've discovered myself.
And it's been in my failures I've
discovered things that I really probably
do well. It's also been in my failure
failures things that I've discovered
about myself that I thought
discovery though or is it like can you
build your character? Oh, I think you
build it off of it, but I think you have
to discover first. I I think awareness
is always on the front end.
Uh
you you can't grow yourself if you don't
know yourself.
So, I think awareness is huge. You have
to be aware of of of yourself.
Uh strengths, weaknesses, you know, the
whole deal. And once you're aware of
yourself, then you have to take your
giftedness and and and and and maximize
your strengths, and then you have to
make the right choices. And but
awareness is on the front end, and we
don't hear a lot about awareness. How
can you develop awareness?
Well, first of all,
I think you need other people's help.
That's interesting. I I I I hear people
all the time say, "Well, I think I'm
very self-aware." And I always get
abused for that because we're not. You
know, we all have blind spots. I have
blind spots. So, if there's any
self-awareness for me,
it's because I've had somebody speak
into my life. And and one more thing on
character, okay? I was I was having an
interview with a uh major CEO
of a of a large large software company.
And so, I asked him, I said, "Talk to me
about your failures like I do in my
learning lunches."
This was on an executive circle call
where I was on the phone and and other
executives were listening in.
So, I said, "Talk to me about your
failures." I said, uh
"What would you like to go in your life
and do over? You know, get the do over.
So, what what what what's your top do
over?" And he said something very
interesting to me. He said, "Well,
he said I've I've made I've had failures
and I've had a lot of mistakes, made
some wrong decisions.
But I don't think I want to do any of
them over."
I said, "You're kidding me."
"You mean if you could go back and
correct a failure or mistake,
you wouldn't want to go back and correct
it?" He said, "No." He said,
"The lessons I learned out of my
failures
probably are a lot more valuable
than if I'd have just made a successful
decision and moved on." He said, "Who I
am today is based upon
not having do-overs and and learning out
of my adversity and difficulties and
struggles and darkness.
And I thought it was a fantastic
answer. It really talked to me a lot.
And and I thought to myself, I think
that's a perfect example of leaders
building character
out of their failure and out of their uh
adversity.
Going back to what you were saying about
asking the right questions, part of just
being a good leader is the questions
that you ask. Talk to me about a U-turn
leader. Oh, yes.
Um I love what you say about how to to
really get something going in a new
direction. Well, I think that the if
somebody said, "John, what is a
What is the acid test of a of a great
leader?" I I think that it's it's a
U-turn leader. And I use the word uh
U-turn uh Tom in in the fact that
you take something that's going down. In
other words, the ship's sinking.
And so you you grab a hold of it and you
slow that going south down. And and
finally, you kind of bottom it out and
so it's no longer losing. It's probably
not gaining. It's just trying to hang
on.
And then as a leader, you begin to
turn it and begin to bring it back up. I
think that's the greatest indication
that you know how to lead. In fact, I'm
not sure anybody
uh
proves their leadership until they
until they get something that's not
doing well
and they turn it around.
What role does competency have in
leadership? Like at some point, surely
you actually have to be good as well.
You can't just be sort of this
facilitator. Yeah, it's it's kind of
like a
a surgeon who just has great
relationship skills, but hey, but
they're not competent as a surgeon. You
know, I I I want I want to get the very
best. I think competence and skill set
is is what's developed over years of
practice and and implementing and
applying to your life. And and again, I
think that's those are things that you
learn through experience. I think those
are things that you learn through
mentoring. Um and so when I when I look
at my skill set as a leader today
compared to when it started, it's been
incredibly improved, but it would not
have been been improved if I wouldn't
have practiced leadership. It would not
have been improved if I wouldn't have
learned from my leadership experiences.
Because I think this is another myth. I
think you know, experience is not the
best teacher.
Go on. Yeah. Yeah, it's not here but we
hear it all the time. In fact, I used to
say experience is the best teacher and
then one day I woke up and said, "That's
a stupid statement, John." If experience
was the best teacher,
then it's
everybody got older, everybody get
better. And yet I know a lot of people
they're getting older and they're not
getting better.
Yeah. And and so I stop and I say,
"Okay,
it's not the experience that's the best
teacher, it's evaluating that
experience."
That's interesting. It's you know,
reflection
turns experience into insight.
So how do we get good at that? It well,
we get good at that by understanding
that experience isn't enough. The point
being is is is is that
after every experience, I have to pull
away.
And I have to ask myself,
"Okay, what did I learn from that?"
Because there's something to teach you.
In fact, when my children when we would
have experiences with our children,
I would always ask them two questions
after every experience.
"What did you learn and what did you
love?"
And and you know, for a kid in fact, I'd
really ask them, "What did you love?
What did you learn?" Because kids kind
of know me, "Oh, I love that, Dad. This
is This was a lot of fun." So that was
kind of an easy one, but I always said
and wanted them to I would say, "Now,
what what did you learn from that?"
Till till probably by the time they were
10,
after every experience, they'd just say,
"Okay, here's what I loved and here's
what I learned." Well, what I taught my
children to do is evaluate every
experience because
um
if I don't stop and reflect and evaluate
out of that experience,
I will
do the same thing next time.
And And that's not what is where the
growth is. The growth is always in
learning and evaluating. And not only
evaluating, but in in you know, learning
is overrated unless you improve. So, I
mean, I you know,
it's it's more than what did I just
learn out of that? What What do I do out
of that that I
improve my life with and And I think
that that's a I think that's a big miss,
also. Mhm. That's so interesting. So, in
the book you really go into detail and
I'd actually like to dive into this part
of it now about how to cultivate other
leaders.
And as I was reading it, I was like,
"Man, there's there's an element of this
where it's like you you even say it in
the book." I was literally like, "Oh,
please tell me he addresses this." Where
Okay, you have the leadership table,
you're giving people the chance to be a
leader, but some people don't get
invited to the leadership table. And so,
how do you deal with that? Like, how do
you keep the organization functional?
How do you say the hard things? You
know, if somebody has a blind spot at a
minimum, if they're not effective, you
can't have them at the leadership table.
So, like, how do you manage that?
Well, first of all, I I think it's fair
to say that
everybody should have an invitation to
the leadership table.
Because it's the table It's at the table
where you learn about each other.
So, tell everybody what the leadership
table is.
Well, the leadership table It's a phrase
I use to let everybody sit down and just
like you come to a table to have a meal
or you go to a table to play a game,
here you come to the table
to sit with other leaders. And at that
table, uh
you're going to the discussion's going
to be leadership. And And they're going
to be talking about uh decisions they're
having to make. They're going to be
asking questions about things that they
need to do as a leader. And so, you're
in this leadership environment where uh
and and you're going to participate and
you're going to be able to ask questions
and and you're probably going to be
given a project, you know, let's okay,
now that the table's done today, let's
go out and do this. But what happens is
that that leadership table, everybody
ought to be able to come there,
but that doesn't mean everybody's going
to stay there.
Because
there are some people who come to the
table and and
they just aren't to the capacity yet
where they need to be. And so, um
that's where you get into what I call
the, you know, the tough conversations.
And and what I say to people all the
time um
is that um
is that I care enough for you to be
honest with you. In our John Maxwell
company, we do a lot of corporate
training with the five levels of
leadership. And in the five levels of
leadership, level number two is
relationships, the connecting factor,
but level number three is production.
And anybody that's got it know that it's
one thing to be a friend and and and
it's good to be together, it's even good
to work together,
but you know, but you do have to
produce. That we got to have some
results down the road. And so, that's a
big gap for many people to go from a
relationship level to a leadership level
where I now we we've got to get you to
become effective and fruitful. And I
think that if I truly value you as a
person,
I I'm going to share with you
how you can improve.
And and and and and it's one thing to
say I don't like what you're doing,
but it's more more important to say
there's some things you're going to have
to do to improve there. And I think you
ought to always give people a path to
improvement.
And then it's their decision.
You know, the the two questions you ask
all the time, can he or can she or or
and will he or will will she, you know,
you know, can the person is all about
competence and ability, Will is probably
more about about attitude. But what
we've discovered is that
is that
it's very important to keep an
authenticity and an honesty. And I think
it's also very important for the leader
to share um
their difficulties. And I was I was with
Johnson & Johnson one time speaking to
about 100 presidents of companies. It
was kind of like an appreciation day by
Johnson & Johnson. So they brought in
all the companies they work with and so
it was a what they call a president's
day.
And I was telling the presidents I said,
"Now,
you need to go home or go back to your
offices and share with the people your
weaknesses."
And oh, that room just bowed right up. I
It was so much fun. I mean I mean they
were just resist us. I mean they were
stiff-arming me big time. So I called a
little break and said, "I'll sign some
books." And so I had a a CEO standing
beside me while I'm signing books and
he's not happy. You know, it's it's a
rain cloud for sure.
And um
So finally they all left and he said,
"You know, I really disagree with you
about telling people about your
weaknesses." He said that he said, "You
you
And then he gave me this kind of
old-time leadership talk about you never
let them see you flinch, you know?" And
so he So I'm letting kind of go through
this process. It was, you know, I could
be a therapist for a day.
So when he finished I said, "I think
you're operating your leadership under a
misunderstanding." He said, "What what
misunderstanding that be?" I said,
"You think your people don't know your
weaknesses." Word.
They already know about The fact they're
talking about it.
But I said the reason I want you to go
back and share your weaknesses with your
people is so that you they know that you
know. It'll make them just feel a lot
Oh, thank God he knows. You know, he
knows. But I think that they're I think
that even in being
having the difficult conversations with
people,
um
I think it that when you're open with
your own areas of that you're working
on, I think that's really I think that's
very I think that's very important. And
in fact, we one of the things that we
teach in our companies is um
have upfront expectations. Mhm. And I
learned a long time ago, again, as uh we
all the things I'm teaching now is
because I did them wrong in the
beginning. It's It's not like I have
this wisdom. It's like if you do it
wrong, you either keep doing it wrong
and never build anything or else you
change. And and when I started off, I
was very relational. So, I wouldn't have
tough conversations with people. I
thought, "How
I'll friendship them through the
process." And and then I realized that's
uh and and and
So, we just teach our people to have
upfront expectations. And basically, we
just sit down and say, "Tom, I'm glad
you're going to join the team.
Now, uh we're going to have some tough
conversations down the road. It's That's
going to happen. Don't Today, it's a
kind of like a high-five day, but but
we'll have days when when we just have
to sit down, look at each other, and and
and deal with some issues. And I just
think that if you tell people up on the
front end, then when you have them, it's
not so personal. I mean, it's personal,
but at least they knew that it was
coming. I think leaders
uh
leaders prepare their people
for uh not only the good days and and
the touchdowns, but for the adversity,
also. No doubt about it.
All right, let's get really specific.
What are some of the keys to fostering
the growth of leaders within your
organization?
First of all, I think that
Tom, I think 90% of leaders never
develop leaders.
I think they just have followers. Mhm.
And one of the reasons is a lot of
leaders don't really want other leaders.
Leaders are hard to lead. I mean, it's
like herding cats. You know what I mean?
They just don't They just don't
naturally fall in line. So, so I I think
that first of all, most people don't
really develop leaders.
But but in developing leaders, you know,
there are three things that are just
absolutely essential. And
um
you know, in the book The Leader's
Leader's Greatest Return, I wrote The
leader's greatest return because I truly
believe that the greatest return ever a
leader ever gets is developing other
leaders because
that's when you really begin to
compound. And I think there are three
three essentials always in developing
leaders. First of all is is your own
example.
Um
people do what people see.
So, if I'm going to develop leaders, I
have to be a good leader. Maybe the
greatest leadership words ever said was
follow me. Just just follow me. Watch me
because people in what several research
says 89% of what we know, we know
visually. That's interesting. And and
so, I I think first of all in developing
leaders, you have to model it. The
second thing I think in developing
leaders is you have to be intentional. I
think that um
uh you have to
uh commit yourself to uh finding them,
which I talk about in the book,
letting them come to the leadership
table,
uh discerning what kind of capacity they
have. And then I think you have to
intentionally have a a program of
development for them. I think you have
to have a process. I think of all the
money we spend in companies in in
marketing and in advertising and and and
you know, I was I was speaking one time.
This is several years ago for AT&T and
uh when I got was introduced to their
maybe top 300 leaders. I was going to
spend an afternoon with them.
Uh the guy said something very
interesting. He said to them, he said,
"You're our most appreciable asset."
And of course, that's a wonderful
statement there. Everybody loves that.
And I and I came up behind him and I
said, "It's true and it's not true."
I said, "You're really only an
appreciable asset if somebody
intentionally develops you and you
intentionally develop yourself. We We
don't automatically get better."
And this is a big miss. I think that we
think, "Well, if I just automatically go
to work or if I automatically do my job,
then I'll just grow." And and you know,
I had a mentor when I was in my 20s,
just say, you know, John, growth is not
automatic.
You know, getting older is automatic.
But, but getting better isn't. And And
there's a lot world of difference. So, I
think that you have to be an example,
and then I think you have to be
incredibly intentional in saying, okay,
I'm going to have a leadership culture.
I'm going to have I'm going to I I I
I'm going to develop leaders. And the
third thing I think that is just
overlooked consistently in development
is
is that you you you've got to empower
them.
You You have got to um
let them run the ball.
Because the only way you learn
leadership is by practicing leadership.
So, I think what a good leader does is
he sets the or she sets the stage for a
successful run. You want to get some
wins under their belts for them. And uh
I just think that it's
an empowering
environment
where you release people. And And I the
problem is leaders will stop and say,
well, but they don't do it as well as I
do it. And And so, that's not the point.
The only way they can ever do it as well
as that you you do it is for them to do
it. And then for you to coach them and
come alongside of them and and and and
say, okay, here's how you can do that
better. And you know, we have a kind of
like a five-step equipping process. I do
it. I do it, you're with me. You do it,
I'm with you. You do it, and then you do
it and someone else is with you. And
it's a multiplication process there. So,
I think those three things of the
example, the intentionality, and the
empowerment, that's
I think what develops a leadership
culture that really establishes the fact
that if you want to learn how to lead,
this is a place where, you know,
where you where you can do that. I say
this in the book, by the way. Um
that when I would bring people on the
team, I would share with them that I
wanted them to work themselves out of a
job.
Yeah.
And And And And pretty much I would just
say, okay, you've got the job. I want
you to do it well. Let me see you do it
well.
But while you're doing it well, you find
somebody to replace replace you. And and
and that's how you Well, that's really
how you develop Well, you talk about a
a farm team of leaders.
And and if if if you can work yourself
out of your job,
I'll give you another job. You know, uh
Mark Cole who he and I are
are owners of the company now and he's
the CEO and president, but he started
off in in the stock room 20 years ago.
Woah. 20 years ago. And I was just
asking him recently in a conversation, I
said, "How many jobs did you work your
way out of to get where you are?" He
said, "Nine. Nine Nine times." And I
tell people, "First of all, I can't
promote you unless you got somebody to
replace you."
So, the first part of promotion isn't
just getting better till they want to
bring you up. First part promotion is to
show me some person that we're not going
to have a big loss if I do bring you up.
And you know, nine times he worked
himself out of out of a job, found
somebody else, and so, "Okay, come on
up. Come on up. Come on up." until one
day he's he's he's where he is. Not bad.
That's very impressive. All right,
there's two people I would be remiss if
we don't get to before the end of this
interview. One is Claude. So, why don't
we start there? Tell me about Claude.
That was such a great insight in terms
of how many different flavors leadership
can take and it's ultimately just about
being effective. And and then of course
the person that took over that church
after you and how it went south. Wow.
You read the book.
[applause]
Yay top. You read the book.
Well, this isn't my first church, okay?
So, I I have very little leadership
experience.
And my the bylaws me being the pastor of
the church, the bylaws Tom said that I
was
the chairman of the board,
which I thought meant that I was the
leader. So, I went to my first little
This was a little country church, a
place called Hillham, okay? Nobody's
ever heard of Hillham. So, I'm way out
in the country, way out, just farmers.
So, we have about five people in our
little board meeting, and I go in to be
the chairman of the board, and you know,
and and these farmers don't have a clue
what the chairman of the board is, which
means basically I open the meeting,
and and and so I I course I never was
instructed on how to have a board
meeting. I mean, I just graduated with a
degree, and they never taught me
anything that would be practical and
helpful. So, I thought, "Well, what you
know, what do I do?" So, I I looked at
it and I said, "Well,
uh does anybody have anything they'd
like to share?"
Well, there was one farmer, his name was
Claude, and he'd say, "Well, yeah,
John." He said, uh I I think that we
need to paint the front door. He said,
you know, "It's cracked, peeling." And
he said, "People come up, and they see
that door, I think we need to you know,
we need to take off the old paint and
paint the door."
And there was a guy sat right beside him
named Benny.
And Benny would second everything that
Claude would suggest. So,
So, Benny would say it, and Benny or
Claude would say it, Benny would suggest
it, and everybody said, "Aye."
And I'm just kind of watching them, and
and then Claude says, "Well, there's a
second thing we need to be doing." And
he talked about the two rooms behind the
the the platform area, and and that we
needed some more Sunday school space,
and we needed to clean them out cuz they
had junk. And so, he said and and you
know, Benny seconds it, and everybody
And so, anyway, I'm I'm watching all
this.
I'm just 22 years old. I'm I'm just a
kid. I'm watching all this.
And finally, Benny looks at me, said,
"Well, he said, 'Pastor,' he said, 'uh I
think we're done tonight.'" He said,
"You can close in prayer." So, you know,
thank you, God.
And I walked out of that meeting, and
so, you know, when I got home, Aris
said, "Well, how'd it go?" And I said,
"Wow, I said, 'I learned a lot
tonight.'" And she said, "What'd you
learn?" I said, "Well, I only need two
people." She said, "What's that?" She
said, "I need God and Claude." You know,
and it just seems like that's the way it
works there.
And and then and and so, Claude was a
farmer.
And so,
about a week before the next board
meeting, I called him. I said, "Claude,
can I come down and
just hang with you while I do some
chores today?" Oh, he said, "I'd love
that." So, I did.
And I went down to Claude and I'd say,
you know, I I I
I would I would make a suggestion of
something that would need to be done and
Claude would say, "I I like that." He
said, "That's a good idea." I said,
"Would you bring that up to the the
board next Tuesday night?" He said,
"Sure, I'll take I'll take care of that.
Take care of that."
And literally,
I was there for 3 years and 3 months.
So, we we went just from a handful of
people to over 300, which is big in that
community.
And uh
I I never brought a
In 3 years and 3 months, I never brought
an item to the to the board. I I just
would open up the meeting and ask if
anybody had anything on their heart and
Claude would say it and Benny would
second it and everybody would vote.
[laughter]
And I
I kind of go, "Huh.
Good board meeting. Good morning."
So, So, So, I did that for 3 years and 3
months.
And and it was there, by the way, that I
learned that leadership was influence,
not title or position. Cuz I had the
title, I had the position, I just didn't
have any influence. I'm just a kid.
Those farmers aren't going to listen to
me.
So, I'm going to go to my second church
and uh
and so a guy named Danny that I went to
college with me was going to be the
pastor. So, I took him to the Villager
Inn restaurant.
And I said I said, "Look, I said, this
has been a great place to start. I mean,
these people These are farmers. They're
just simple people. They were good to me
and we've grown from 3 to 300 and it's
it's been great."
I said, I you know, it's not you're
going to have the church, not mine, but
I said I
I just want to give you one just one
leadership thought. So, I told him about
Claude.
And how I worked with Claude. And And
the more I was talking to him, I'll
never forget I mean, Danny's sitting up
there and I mean, he's getting ready.
He's not very happy, boy. And And And
suddenly, I finally I closed it and kind
of that conversation and he looked at me
and said, "Look," he said,
"I'm not going to do it that way."
He said, "I'm the leader of the church,
not Claude.
And Claude needs to know his place.
And I just want you to know right now
that I'm not going down the farm." And
And And he started talking. And I I
remember sitting back in that booth at
the Villager Inn and just silent. I
didn't say it to him. I'm just looking
at him and I'm saying to myself, "You're
looking at a stupid man." And sure
enough, he he did it his way and he
lasted 8 months.
Lasted 8 months and and sadly, the
church went down some. But But But it
was a it's a it's a
it's a classic leadership story of of
again, understanding
who has the influence and and
influence the influencer. It does You
know, you don't have to You don't have
to get all the credit. Just But he never
learned He never learned that. He went
from that to He He I think he went to
three within two or three years and
burned out. He was done. He He He was
done. But But he just never really
learned that a very important leadership
principle. Yeah, you don't need to get
the credit. I think that is super
powerful. Just the result.
All right. Where is the best place for
them to get more of you and your
teaching? Go to johnmaxwell.com. They'll
find everything. Sounds good.
think.
And then your books are certainly easy
to find. Um
one last question. What's the impact
that you want to have on the world?
First of all, I want to
This has kind of been my North Star. I I
I want to add value to leaders who
multiply value to others.
So, I have consciously uh focused on
leaders.
Because if every time you
impact a leader, influence a leader, it
multiplies. It It compounds.
Uh but my passion is to
uh
help uh communities and help uh people
be transformed
by uh living and learning
great values.
And so, uh this is a whole different
story, but I We have uh you know, we we
um
we train through our one of our
nonprofit organization 19 years we
trained 5 million leaders in every
country of the world.
And now we're doing transformation in
countries where we have values
transformational tables what we call
transformation table transformation
happens one table at a time where we
people six to eight sit around and and
talk about values and learn good values
and start to live out those good values.
And um
we're invited by leaders of the country
presidents of the country we were in
Guatemala, Puerto Rico
Costa Rica and Paraguay I get ready to
go to our fourth country and we have you
know, we have
like 1.3 million people now in round
tables. Wow. And and and 135,000
facilitators of these round tables and
we're just really seeing
communities change and and when and we
have it for we have it we have
curriculum for kids. But it's all based
on just good values learning it here's
what we know if you learn
good values and you live them out you
just become more valuable to yourself
and other people it's just that simple.
So you know, my passion is that um
is to help people
experience a transformational life
by embracing good values and practicing
them where everybody wins and and that's
the world I hope for that's the world I
give my life for. Well, it's amazing.
Guys
100 bucks 100 bucks this guy really is
the expert on leadership you cannot go
wrong I've read so many of his books
every one of them has been incredibly
valuable few people have shaped my
thinking on leadership more than he has
I cannot recommend enough getting
involved in all of the stuff that he's
doing. And speaking of getting involved
if you haven't already be sure to
subscribe and until next time my friends
be legendary. Take care.
John thank you so much that was
incredible.
Thank you Tom. Muhammad Ali said "I'm
the greatest." [music] But he never won
a championship without Angelo Dundee.
And Michael Jordan never won a
championship without Phil Jackson. So,
you've got to have someone [music] that
can see something in you that you can't
see.