Walking the Floor with Purpose: A Veteran Attendee's Guide to PACK EXPO
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Charles Weinberg, CEO of MSI Express, shares his team's strategic approach to navigating Pack Expo International, emphasizing that preparation is key to maximizing the event's potential. He explains that before arriving at the show, the company conducts extensive homework by collaborating with engineering and operations leaders to identify specific equipment needs, capacity gaps, and opportunities for replacement. This targeted planning allows them to create a clear path through the massive exhibition floor in Chicago or Las Vegas. Furthermore, they leverage the event to schedule focused meetings with both existing and new vendors, turning the short time available into an efficient opportunity to discuss ongoing projects, review machinery orders, and strengthen long-term partnerships without requiring vendors to travel globally just for a conversation.
The discussion also highlights significant industry shifts over the past four decades, ranging from increased diversity in engineering roles to the transformative impact of automation, robotics, and artificial intelligence. Weinberg notes that while robots have become more cost-effective and user-friendly through "teach-by-walking" methods, they still cannot effectively troubleshoot complex issues involving man, machine, materials, and environment. Consequently, AI's role is currently limited by the quality of data available; without accurate human input regarding downtime causes—such as dirty sensors or blocked photo eyes—systems cannot accurately diagnose problems. This underscores the enduring importance of skilled technicians who perform daily cleaning, inspection, and lubrication routines to maintain equipment efficiency, a task that automation alone cannot yet fully replicate.
To ensure continuous improvement, MSI Express actively engages with key OEM partners like Speedy Packaging, Delkor, Viking Masek, and Yamato throughout the year, using Pack Expo as a catalyst to reinforce these relationships. The company provides vendors with real-world feedback on equipment performance, such as mean time between failures for heaters and seal bars, which helps manufacturers refine their designs and maintenance programs. This collaborative model allows MSI Express to beta-test new technologies and gain advantages over competitors who lack such deep integration with their suppliers. By fostering a mutual commitment to innovation, the company ensures that its machinery remains reliable and adaptable, directly supporting their ability to operate as a fast and flexible contract manufacturer in a competitive global market.
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>> [music]
>> You're listening to Unpacked with PMMI,
where we share the latest packaging
[music] and processing industry
insights, research, and innovations to
help you advance your business.
>> Hi and welcome to Unpacked with [music]
PMMI. I'm your host, Shawn Riley. In
this episode, we get ahead of Pack Expo
International with CEO Charles Weinberg
as he shares his team's proven playbook
for tackling the show floor. From
pre-show homework and vendor meetings to
sending mechanics to scout new
technology first-hand at the show.
He also digs into the automation,
robotics, and AI trends reshaping the
packaging industry that attendees should
watch for on the floor this year.
Let's have a listen. So, with all the
fancy introductions out of the way,
welcome to the podcast, Charles.
>> Glad to be here, Shawn.
>> Oh, the pleasure is all ours. So, you've
spent a long time in manufacturing, more
than 40 years. What's the biggest change
you've seen over the the course of four
decades in this business?
>> That's really interesting because it's
hard to pinpoint one thing that is the
biggest change. I think we've seen
different changes at different times.
I'm old, right? As you said, more than
40 years. So, I think one of the first
things, you know, back 30-plus years ago
was the addition of more and more women
into the packaging industry, which I
think is a fantastic thing and more
diversity in the engineering world. So,
getting a a divergence of ideas, new
thoughts, new ways of looking at the
same problems I think was a really big
step back 30 years ago. Then kind of the
next step that started to come was
automation. Right? If you remember back
in the days everybody said, "Oh,
computers are going to eliminate paper
and they're going to change the world
and PLCs and computers in manufacturing
certainly did. They made it with the
machinery much more versatile to be able
to program and do different things, but
at the same time they added a complexity
that didn't exist in the fact that
machinery used to be much more
mechanical. Right? So, it was easier for
people to troubleshoot. So, the new
technologies that came along required a
different skill set for the workers to
understand and then that then morphed
into the move into AI and and robotics.
And so, once again, the skill set in
making sure that you had employees and
technicians who were able to work with
the equipment because it was so
different than it was 40 years ago.
And then most recently I think the
change that we've seen over the past
probably 15 to 20 years is much more
international equipment, right? We all
Everybody talks about the Chinese, but
the Koreans, the Italians, a lot more
European companies have set up shop, if
you will, in the United States to
support packaging equipment and support
a lot of what we do, you not only in
contract manufacturing, but within the
CPGs and other companies that utilize a
lot of packaging equipment. I think
these trends are great for the business
and great for manufacturing. They
support competition. They provide better
ideas in terms of how to attack problems
and they certainly keep us on our toes.
>> So, you mentioned contract manufacturing
and that's kind of your domain.
Just a little bit, if you could, about
how that differs from traditional CPG
manufacturing and how they're handling
packaging.
>> Yeah, there's probably two ways that it
differs and it's two F words, fast and
flexible. So, we can do things a lot
quicker than CPGs can. Typically, they
are going to have to go to a board of
directors for a new line installation or
things of that nature and we can do
those things with either existing
capacity that we have or with very quick
speed to market. So, we can be a lot
faster in getting products to market in
many cases than they can. And then it's
flexibility. Our ability to do a variety
of different things across our network.
If a CPG is coming out with a new
product or a line extension that they
don't have the technical capability to
do, we have that flexibility in many
cases to start semi-automatically or
even manually to prove concept of the
new product introduction and then if it
takes hold, we can add automation and
capacity very quickly to help them
continue to grow in the marketplace.
>> Yeah, and fast and flexible is what
everyone is always looking for. So, that
that has to be a good thing on your end.
You kind of touched on automation a
little bit and the impact that's had and
I figured that would be a big one.
How are things with automation beyond
the workforce? How are things like that
changing the way MSI Express operates
and the jobs that people are doing in
your facility? How is that moving things
around?
>> I'm going to do with those as two
separate things, right? Automation and
robotics is one and AI as a separate
entity because I think they're
dramatically different. So, automation
and robotics, first of all, robotics,
everybody's always talked about how
robots are going to replace humans, etc.
And in some cases they replace some
manual labor, but they also drive a need
for a totally different employee.
Someone with a lot more technical
troubleshooting skills and the ability
to maintain equipment that is a lot more
complicated than a simple conveyor or a
simple pneumatic pick and place. They
can certainly improve the operations.
With robotics what we've seen, they
really started in the auto industry
decades ago and they've be they've
become much more cost-effective. Where
it used to be maybe 300 thousand to a
half million dollars to install a robot,
you can get robots and cobots for the
hundred thousand dollar range to do
everything from palletizing to parts
picking in in a variety of different
ways. So, it's become much more
cost-effective and they've also become a
lot more user-friendly.
So, instead of the need for someone to
be a
a programmer, if you will, you can walk
a robot through a task and it now knows
how to do that task. So, the teaching by
mechanics, operators, etc. has become a
lot easier with robotics. So, that
interface has been a huge change in the
robotics world within the past five to
ten years that make it a lot easier to
integrate into the workplace. Now, when
you start talking about humanoid robots,
I think we're still a long way away from
that.
>> Yeah, I agree.
>> It won't happen over time in some cases,
but what like I like to say is robots
can't turn wrenches effectively. They
don't necessarily troubleshoot equipment
problems. It's hard for them to discern
the difference between a machinery
problem or a material problem,
>> Mhm.
>> because in troubleshooting you're look
going to look at man, machine,
materials, environment. Robots can't do
that. So, now you start going into the
AI realm
in terms of how does AI look at our data
and basically assess that to help
troubleshoot problems and help drive
continuous improvement in a
manufacturing environment. Easier said
than done. The key is we've heard it for
decades, garbage in, garbage out with
regards to data. So, ensuring that we
have good data and that relies in a lot
of cases on people still, right? To put
in a downtime reason, a downtime code,
right? Because even if a PLC or a
computer can say, oh, this portion of
the machine went down and it went down
for 37 seconds or this portion of the
machine went down and went down for 5
minutes. Well, why? The
the system doesn't know that typically.
So, we still count on human beings and I
think we're a long way off before that
data
can be automatically gathered and
understand the root cause of what the
downtime is. And when we look at
troubleshooting, the first thing we
teach people is to clean equipment,
right? It could be a dirty photo eye, it
could be a blocked sensor, it could be a
conveyor that has a build-up on it now,
so it's now running intermittently and
not running smoothly and that's throwing
off the timing of sensors or photo eyes,
things of that nature. Well, it's hard
in some cases for systems to understand
that. So, step one is operators doing
daily routinized cleaning, inspection,
and lubrication, what we call CILs. That
is a critical part of maintaining a
daily operation that runs very
efficiently. AI can help with that in
terms of identifying where downtime is,
but boy, it still takes people to assess
that, understand that, and then
determine what the the appropriate step
is in my opinion.
>> Okay. That's completely understandable.
So, we're here to talk Pack Expo. What
does MSI Express look for when it's a
big show? When you go into a show,
what's your plan of attack? What are you
looking for when you're evaluating new
technology at the show?
>> So, so you my parents would love this.
So, we actually do our homework before
we go to Pack Expo. So, we typically sit
down with our engineering teams as well
as our operations leaders and say, "What
do we need to look for? Where do we have
opportunities? What equipment do we have
that maybe we're not happy with that we
want to look for replacements for? Where
are we having operational issues or
capacity needs where we need to go look
for equipment?" So, that's one way that
we look at Pack Expo is to in that
regard. And then we'll set up and
identify a path through Pack Expo
because in Chicago and Vegas they're
big, right? It takes a while
to go through it. And then secondarily,
we'll set up meetings with specific
vendors that we want to meet with. So,
whether it's new vendors, existing
vendors, vendors that we have machinery
orders with, we'll set up meetings with
them because it's a great opportunity to
get a lot of things done in a short
period of time.
And then, the other piece we'll do is we
will basically just have relationship
meetings, right? To understand what new
technologies or what things our current
vendors have come up with or are working
on that we may not know about. And once
again, you can set up a lot of those
meetings in a matter of days versus our
vendors traveling to us from all over
the world or us having to travel all
over the world to go meet with them.
So, we really look at it as a
fantastic opportunity every year to
identify where our needs are and who can
put who can best meet our needs,
continue to build strong relationships
with our vendors from a continuous
relationship improvement standpoint,
right? And then,
just wander sometimes just to say, "Wow,
look at that. We didn't expect to see
that here." And we'll typically divide
and conquer because there are so many
things to see and so many opportunities
at Pack Expo.
>> That's awesome. That that's a great
response that that reads like something
out of a brochure out of a brochure for
how to attack Pack Expo. I really like
that.
>> The other thing we like to do,
especially in Chicago because we have so
many facilities in the Chicagoland area,
is send our maintenance mechanics to the
show for a day, right? So they can walk
through and see the new technology ideas
because a lot of our continuous
improvement comes from our mechanics.
They are a big driver of small projects,
small improvements. So them seeing the
new technology, them seeing the the
equipment that we have that maybe has
evolved over 10 years, 20 years, 30
years from what they work on is also a
real benefit for for them in being able
to go to Pack Expo.
>> Yeah, that's a very interesting way of
approaching it. I like that a lot. Do
you have any examples of
maybe some connections you've made that
that may have led to a new solution or a
partnership or something that came out
of a Pack Expo for MSI Express?
>> More than one. I'll pick a few. So for
example, we try to build and I've been
doing this for a long time because I
felt that partnering with OEMs and
partnering with people who are at Pack
Expo is really a benefit for both
parties, right? OEMs design machines,
but they don't run the machines. We run
the machines and we don't build them. So
making sure that there's feedback from
us back to our vendors, and this isn't
just at Pack Expo, but it's throughout
the useful life of the equipment and
setting up intermittent meetings at our
plant sites with our vendors, with our
mechanics, our operators, our engineers
to continuously improve the equipment
and provide feedback to our vendors is
really important to us. And we use Pack
Expo to help reinforce that.
>> Okay.
>> Uh so for example, we work with Speedy
Packaging who does a lot of auger
fillers, volumetric fillers, rotary
fillers for us. And we set up
intermittent meetings not only at Pack
Expo, but at our plants to work through
continuous improvement. Because we
believe that if we can provide them
ideas to make their equipment better,
it's going to help us the next time we
buy another piece of equipment. And then
we get to beta test a lot of these
things and get an advantage that maybe
other people won't have because we
create this mutual continuous
improvement mentality between our
companies. One of the other vendors that
we spent time working with is Delkor,
and based on our feedback, Delkor has
done a really good job of a quick ship
program because we talked about being
fast and flexible as contract
manufacturers. So, being able to get
machinery within weeks is something
that's really important to us, and
they've done a fantastic job of creating
a quick ship program or helping us get
tooling on an expedited manner that
really helps us meet our customers'
needs. Viking Masek is another company
that we do a lot of work with on form
fill and seal machinery, and we're
working with them on a variety of
different package formats. How do we
drive continuous improvement of
integrating fillers with their
technology? How do we do a better job of
driving more uptime, a better preventive
maintenance? What's the mean time
between failures on heaters or seal
bars, and what preventive maintenance
should we do on what frequency based off
of the data that we collect that we can
then share with them that they have from
the field. Because they'll build a piece
of equipment, put it out in the field,
and in many cases, if they don't get a
service call, they don't know what went
wrong.
>> Yeah, right.
>> I think this is a place where AI could
be really beneficial
in the sense that OEMs sell parts, and
they have so much data on how often
they're selling parts that go to which
machines, right? How do we use AI to
understand mean time between failures,
understand what is happening with
regards to the parts on machines that
are failing prematurely, and then
helping set up better maintenance
programs for their equipment, better CIL
programs that in in the field that help
drive higher reliability for the
equipment that we do. I could go on and
on. There's other vendors that we go
meet with. We use a lot of Yamato
scales. Talking with Yamato on
continuous improvement of all the
different variety of packing that we do.
Pack Expo is a great opportunity for us
to sit down with folks like that and
drive better business.
>> That's perfect. And I think that puts a
great button on our discussion right
there cuz that's what we're looking to
do with Pack Expo is drive better
business. So, I want to thank you. I
know you guys are dealing with some
storms there. I want to thank you for
taking time, Charles, to come on here,
squeeze us in, and and get on the
podcast with us. So, thanks again.
>> My pleasure. Look forward to seeing you
at Pack Expo.
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