Video summary
The video centers on a heated debate regarding the ethics of Nore's show, *Drink Champs*, and whether its host coerces guests into drinking alcohol on camera. The narrator recounts a personal experience where Nore aggressively pressured him to consume shots despite his refusal, eventually forcing him to pay approximately $78,000 for a first-class trip to appear on the show just to comply with the demand. This incident sparked a broader discussion about the nature of the platform, with critics arguing that the show encourages degenerate behavior by featuring celebrities like DMX and Kanye West engaging in excessive drinking and controversial statements while intoxicated. The narrator compares Nore's approach to the format of *Jerry Springer*, suggesting that the show prioritizes sensationalism over cultural upliftment, whereas he believes his own podcast, *Boss Talk*, offers a more genuine representation of Black culture without financial incentives dictating the content.
A significant portion of the conversation focuses on the strategic maneuvering and "leverage" involved in the conflict between Nore and Vlad TV. The narrator defends Vlad's aggressive clapback against Nore, noting that Vlad successfully exposed text messages proving Nore was a former fanboy who had previously supported him. However, the debate extends to whether Vlad actually won this cultural battle or if he simply used his financial resources to buy interviews, thereby compromising the authenticity of the conversations. The narrator argues that while Vlad has built a massive operation and works hard, his methods sometimes lead to negative consequences for guests, such as legal issues arising from statements made under the influence. He contrasts this with other industry figures who are pushing back against negative stereotypes by showcasing constructive achievements rather than just engaging in drama or drinking games.
Ultimately, the video concludes with a reflection on the responsibility of media platforms to represent their community accurately and positively. The narrator expresses frustration that when people like Keith D were convicted based on evidence from Vlad's show, the industry failed to hold Vlad accountable for facilitating those situations. He emphasizes that true cultural leadership involves uplifting the community rather than tearing it down for entertainment value or profit. While acknowledging Vlad's business acumen and work ethic, the narrator maintains a critical stance on the specific content produced by *Drink Champs*, arguing that paying guests to say anything they are told undermines the truth and harms the culture. The discussion ends with a call to action for viewers to support creators who genuinely represent their values and to remain vigilant against platforms that exploit their culture for clout.
Read the full video transcript
Yeah, we on TV. Shout out to the reason
you see
the text messages. I'll show the text
messages. What I'm talking about right
now in 2022
say, "Hey, I want you to come to drink
champs." And I said, "Yo, you're my man.
No problem. I got you.
>> But I just don't want to drink on the
show. I'll drink soda. Let's just
pretend to drink." He said, "No, no, no.
You got to drink. You got to drink. This
is the show." And I'm like, "Bro, I I
don't drink on camera. This is just not
what I do. I've never done that before.
But I I'll go along." No. No. Yo, you
made all this money off the culture. You
got to give back or you rich so you
don't care. And all this other He's
guilting me and forcing me, coercing me
into drinking to the point where I said,
"Man, I don't want to talk to you
anymore." Two years later, I thought
about it. I said, "You know something,
man? I this dude I respect him. I like
his music.
I'll come to your show and I'll drink.
I'll fly myself out. I fly first class.
I stayed through like that whole I get
my own security. That whole trip
probably cost me about $78,000 and I
came and did it anyways.
>> Yeah.
>> Wow.
Vlad claps back and he not playing no
games with Nory about him coming to
drink champs. But the part that's
sticking out to me and we'll get into
this more is you forcing people to drink
on that show. And with you forcing
people to drink on that show is uh I
don't drink and that's why I didn't go
the first time, but then I called you
back. Uh I got Dre from around the way
on here. And Dre uh is this accurate
information or is he just putting it out
there where he want people to understand
it a certain way? Was this the actual
way? Do you do you think that that he's
telling you the whole truth, nothing but
the truth? But Dre, this is I'm being
real. This caught me by surprise cuz I
didn't know Vlad would clap back so
fast, but here it is. Do you think he's
speaking facts?
>> Listen, I'm impartial to this. I have no
flag on either side, whether it be Nori
or Vlad. But what I will say is me
watching this clapback at Nori, I have
to admit that Vlad aka Jupac Shakur um
he um he has read a lot of books that
I've read, right? And I'm not going to
name the books. I could tell and I also
could tell for the for your viewers who
understand battle rap, Vlad has taken a
lot from So what he did was he literally
let Nory take these shots, take these
shots, take these shots, and then he did
just like he did with Ary Spears. He put
out the receipts, the text messages,
right? um to see Vlad now doing these
things. And then he used uh Charleston
White who came to his show dressed like
the WB Brawl and look like Slick Rick
Davis Jr. He um yo he's using it's it's
like he's moving the players on the
chessboard. Let's not forget him and
Charleston White was beefing for the
longest. So you take a person that now
is back on your side. You go back at
Nori. You bringing DJ FN into the mix.
You got a Versace shirt on. This is why
I call him Jupac Shakur. And you just
clapping. You dropping text messages.
You Yo. Yo, Vlad got this one. Uh, in my
opinion, Vlad got this one, bro.
>> You think he got mean he won?
>> Yeah.
>> I don't think so, man. Let me tell you
why. Watch this. This is why.
This this right here. Watch.
>> Didn't want to address this in front of
y'all.
Vlad TV.
I don't affirm everybody. I farted on
you.
>> I did to you what you do to our culture.
I bend you over and I [ __ ] you.
>> Yell at me because you know what? I was
going to do your interview. And you
flaked on.
>> Guess what? I'm a grown man. I have a
right to change my mind.
>> Facts,
>> right?
>> And y'all are just too small and too
sharp right now.
>> And I start to see how I start to see
how [ __ ] is changing. I start to see how
you actually put Rick Ross. You actually
try to put Rick Ross in jail.
>> That in my world you're rat.
>> Yeah.
>> You're told.
>> Yeah.
>> You benefit of a black drama.
>> You do.
>> You are Jerry Springer.
Now he's like, "YO, GUYS, CHARGE HIM
BECAUSE HE HE'S NOT GOING TO DO YOUR
INTERVIEW." NO, I'M NOT DOING YOURS.
I DON'T LIKE YOU. SO GUESS WHAT? I
played the game that you've been playing
for years.
Welcome to the [ __ ] party,
man.
>> Boy, but every time I see that, Nory
gave him hell. I ain't gonna lie to you.
Nory gave him the blues when it come
down to how he addressed the situation
where where Vlad was totally totally
like you need to come do my interview.
They've been going back and forth at it
for the longest. But I am on another
side of it. I don't think Vlad won at
all. He he didn't win because you did
something for Nory when Nori didn't do
not one thing for you and he just said,
"You know what? I'm not going to do it
for you." And he ain't done it until
now. So I don't see how you could think
some kind of way got leverage here. Vlad
Vlad got I'm sorry, Jupac Shakur got
leverage because one, he showed in
pictures like, "Yo, you were my fanboy.
You came to my show in 2008. You came to
my show in 2013. I'm still Mr. Drummond
and you're still Arnold." That's what
he's showing you. If you remember during
this whole Ary Spears thing, I said
Vlad, you know, as OG called him their
white daddy, I call him Mr. Drummond and
everybody else is there adopted
different strokes children. Nory is no
different. Nori is no different. That's
just the facts. He is no different
because if Nori was to ever fall on his
ass, he might be back on blast.
>> Okay, let's just stop it right there.
Nori is way different. Nory is way
different. Nory not Aries is dope and
and he's my guy to me. I I'm an Aries
fan, but Aries don't have the leverage
that drink champs have. Nory has a show.
Nory has a career. Nory don't need Vlad.
And you and I both know that. So Nory is
sitting over here. He's got he's got Fat
Joe. He's got everybody in the industry
on on speed dial. He's got all these
guys from uh Turk to anybody will come
on his show. Doc, any of these guys
you've seen on my show go to his show
and they go to Vlad. They don't even go
to Vlad show. Most of the people that he
interviewed don't go on Vlad's show.
That's the same way it it be. I can
promise you that most of the people that
Nory is is is interviewing, a lot of
these guys or his peers, people who he's
been in the industry with, a lot of
those guys, I said most, not all, don't
even deal with Vlad. So, him doing what
he's doing basically is basically
keeping it separate and basically
keeping it to where people know, I'm not
rocking with it. In turn, what that does
is it shows you there is a difference.
You got people that do go on Vlad. You
got people that do go on Drink Champs.
You got people that come on Boss Talk
that don't go on Vlad. I'm just telling
you, some of them do, some of them
don't. So, there's a separation when it
come down to how these guys feel about
each platform. So, at at any rate, I
think Nory is basically drawing a line
in the sand, saying, "I'm not with that.
I'm not with it and I'm not doing it and
I don't have to and I don't like the way
you uh come across when it comes to our
culture. Um I I gota I got to say kudos
to Nory for saying there is a
difference. Kudos for Nori for
recognizing the difference even though
he get you drunk on his show. Even
though whatever he's doing over there,
he's he looks like me. So I I can't be
mad at him. I can't be mad at him
because if we doing anything in media
from where we come from, it was Chie
Kung, it was Walter Kankite, it was it
was Howard Coale, it was uh uh Tom
Brooff, it was uh Hey, here's Johnny.
Here's Johnny. We never ever had We
never ever in time had nobody but Brian
Gumble.
We ain't had no whole bunch of people.
What's that other boy name that lost all
the weight? What's his name? The big
guy. Damn, I forgot. Al Roka. We got We
got oneoffs.
>> So, when it come down to us having a
voice in this culture, in this time, and
this stage of it, and the way podcasting
is, kudos to Nory for doing what he do.
I'm I I guess I I'm a little biased.
>> Yeah, you are. I That was a That was a
nice I It's been a while since I heard
the unique shuffle, but Okay. So since
you said that,
drop the receipt when Vlad showed who
was uh the number one podcasters, where
Nory was at, and where Vlad was at.
>> No, no, no, no, no, no. That's [ __ ]
right there because we we know. No,
that's [ __ ] That's [ __ ] because
of who's telling you who's number one.
Don't give me that [ __ ] man.
>> Right. I know. Like I said, the unique
shuffle is real. But here's the So you
telling me that ain't a difference in
demographics and setup and color when
you when it come down to leverage
measuring who's the best podcaster? Come
on, dog. Stop it.
>> So So let me let me let me add clarity.
>> Yeah, clarify that [ __ ] cuz that [ __ ]
>> Yeah, I don't Yeah, you can do the
unique shuffle.
>> No, it is the unique truth.
>> Outside Yeah, the unique shuffle outside
of u my relationship
with you, right? Meaning the reason why
I would rank boss talk up there not
because that sometimes I sit on
interviews and sometimes I do these
reviews but because I understand that
most if not all of your interviews are
what organic right
>> whereas Nori and even Vlad now Vlad says
something that I wouldn't have said he
said I'm giving out over $1 million
worth of interview money which shows you
him. There is the relationship is
basically based off the bread. You've
seen that with Aries. You seen that with
Booy. You seen that with a bunch of
people. With you, your numbers are real.
Why? Because you get it from the mud.
And if you think Nory, who's a part of
Revolt, is 100% getting them interviews
from the mud, you're wrong. Just like
Vlad isn't getting his interviews from
the mud because there's compensation.
And don't forget he started out with in
the complex office, right? So what I'm
saying is at the end of the day in an
arms race, I'm taking boss talk, but who
won this black? 100%. 100%.
>> I don't think so. Again, I don't think
so.
>> You can't lead the people. You and I
both know that. My father used to always
say money talks and [ __ ] is in the
Olympics. So at the end of the day,
look, he got him on this.
I don't. You said you said Vlad got
Nory. You say Vlad got Aries Spears. You
say Vlad got Booy.
>> Booy just showed a receipt for a meal
ticket. He not hurting. So at the end of
the day, all this he got over on all
these people, that's some I don't think
that's the truth. He ain't won every
battle that he's jumped in to uh issues
with these people. At the end of the
day, like you said, he's paying for the
the the situation so that he can do the
interviews. Nobody's not going to I mean
when it come down to really really
tapping into the culture, you know,
people go on there and they get excited
for the $3,000 or $5,000 you give them
and they just go to saying anything.
That's why I don't do it because I don't
need to hear anything. Our people need
to hear the truth. And at the end of the
day, I feel like if you sit down and
genuinely they want to do it, then they
going to just be who they are and tell
you exactly, you know, what they want to
tell us else. They wouldn't be sitting
there. But when somebody paying you,
you'll make up something. You'll talk
about the dead. you'll do whatever to
try to figure out ways to make people
watch it. You bring people names up and
try to make it to where it's a thing
where and and I get it. I get it. You
know, it's entertainment. But I think
that our culture from my perspective and
I can't talk about what Nory would do,
but I can say from my perspective is
trying to get our people to understand
who we are and where we at in this day
and time. That's it. But when you look
at Nory and you look at what Nory
basically has done with Drink Champs and
those guys over there with him, um even
though if they are working with Revolt
or whoever, man, kudos to them for
having a platform, bro. I just don't
like, you know, and I know he's got
different nationality things going on. I
don't care. But he's still, you know,
still [ __ ] Like he's still who he is.
I can't I can't just I can't just count
him out and act like him and his
conversation had contributed to the
culture. So, but when it come down to
Vlad, I can't count him out either as a
businessman, he's dope, you know, as a
businessman. But when it come down to
our culture and the things that I see
over there a lot of times, um there
certain things that I see I wouldn't
even play part in. Um Keith D just got
convicted on his video. Keith D told
everything on himself and they used
Vlad's video and Vlad said he's the one
that got him convicted. So, you know, at
at the end of the day, this is the stuff
that we're dealing with, but then we
turn around and act as if we turn act as
if we don't we we don't we don't know
what's going on with Vlad. So, Vlad is
doing what Vlad does. And I can't blame
Vlad because he don't make you answer
those questions. But I can say that our
people got to wake up when it come down
to supporting uh the culture in a way to
where we uplift instead of we tearing it
down so damn much. Uh here we go right
quick. Let me let me play this now. I'll
let you take over.
>> Is Nor is like you're a culture vulture.
You're you're the you know you're bad
for the culture. But when you look at
what Nor does on that show, everybody
get drunk. Let me tell you something. He
had Lamar ODM drinking on a show. Lamar
ODM had almost
not that long before he had DMX drinking
on a show who later from an and had a
lifelong an alcohol problem. He had
Kanye.
Kanye,
who is a self-proposed
alcoholic
drink on his show, starts blabbering
about I can say whatever anti-Semitic
thing that I want to say and Adidas
can't fire me. And he gets fired
immediately after losing $1.5 billion.
The biggest loss in hip hop history. All
because of Nory. All because of that
show where he's coercing people to drink
the way he did it with me. And then he
gets liquor sponsors to come in and pay
for.
Okay. He called the Jerry Springer hip
hop. If I'm the Jerry Springer hip hop,
he's the Jack of War hip hop. The duck
>> stop Jackavore hip hop. Okay.
H Dre, what do you think about that? You
think that Nory caused all these things
to happen too?
>> No. uh Jupox is reaching Jupox and core
is reaching on that. But I understand
the sentiment, but at the same time, if
you bring in someone that is of
degenerate culture and you just sit down
for an interview or if you bring in
someone of degenerate culture and y'all
sitting down and drinking and smoking,
it's still degenerate culture. That's
what it is. Now, Nory, listen, the show
is called Drink Champs, right? It's not
like it's not called Drink Champs. But
we understand where it's coming from.
Right. A drunk mind does what? Speaks a
sober heart. Right. Right.
>> Maybe that's their Maybe that's their
concept.
>> Maybe that's their concept. But I But
Jupac on this one, Jupac is trying to be
the moral authority. Which on this side,
I agree with you with you can't be the
moral authority because you knew as my I
knew a a great man one day. His name was
E. He said, "Sell your soul for a jelly
roll." You knew KPD need money and KPD
in order to get that bread will sit on
your couch and say anything and indict
himself even though he has signed a
proper agreement where he wasn't
supposed to. Right? Because this is
where it all comes from that proper
agreement. So listen, at the end of the
day, Dupac Shakur is not really the
person to do the moral authority thing
in this conversation, but he further in
that clapback, he showed that Noi was a
fanboy of him. So that's why I call him
Jup. He's like, I'm clapping back to
you. Go ahead.
>> Well,
me and like I said,
Vlad, he came early in the game. He was
consistent as hell. He rubbed a lot of
people the wrong way. Some of it caused
him to get a ass whooping allegedly, you
know. Um, but Vlad still, you know, put
up more. He outworking a lot of people.
When we talk about Vlad, we we don't
talk about his work ethic enough. We
talk about the culture part of it and
the vulture part of it. But believe me,
I understand now what it takes to push
and move a brand and the team he's
created over there and what he's done uh
with a lot of funds that he got, no
matter how he got them. Um he's built a
hell of a operation over there. And that
thing is living and breathing every day,
pushing into the culture, pushing into
the culture. And that that's one of my
inspirations to make me push as hard
because you got to think about it. We're
trying to figure out a way to make our
people look a certain way. And a lot of
times if you don't push back, you just
going to be called what was pushed upon
you. So everybody that I see pushing,
especially the people that's that's, you
know, look like me, uh, shout out to,
uh, Beehive. Shout out to all the guys
that's doing their thing, man. That's
pushing back. 85 South. Um, like I said,
even Sean Sean Cotton doing his own
thing over there. Uh, shout out to, uh,
Real Life, you know, street stars, all
of these people, man, that's pushing
trio talk, no pill talk, pushing the
culture in a way, having a stance in the
culture in a way, from a perspective
that comes from us, people that's for
us, by us type situation. So, I like
that because if we don't, everything
that somebody says about us, 1090 Jake
or any of these guys that decide to talk
about the culture, we we become that. We
were like that at first when you look at
the news, everybody you just turn your
TV on, everything you seen on that was
negative when it came down to people
that look like us. Every time you seen
there was nothing hardly ever positive
in the in the 80s and the 90s, early
90s, late 80s. Every time you turn the
tube on, it was something showing us in
a in a a criminalistic uh uh environment
doing criminalistic things. So to have a
foot in the door to say, "Hey man, we do
do this here too. Hey man, we are this
here too." Yeah, we might have got a
Rico over here, but man, we got dudes
over here that's performing and doing
things constructive, too, and doing
things and living to get old. So, I
think for the most part, that story has
to be told or else the story of Kei D,
the story of uh uh of of what anybody
that you could think of that was I
remember little baby was on Vlad. He
said, "How you know that?" It's like, "I
never told nobody that." or the other
guy. It's a couple of people. I got a
list of people if I can pull it up where
they went to jail or when Booy came back
and he had beat the gun charge alleged
almost beat the gun charge soon as he
come on uh DJ V. All right, here we go.
Um Booy, so what's up with the gun? You
had that they say now you can talk about
it like what? And the next day they pick
it up and make it a a federal charge.
So, and you can go back and research all
this. It's there.
But my thing is nobody can force nobody
to say anything and I don't think Booy
Booy didn't go into detail on it. But to
lead lead people in situations where you
know it can become something that could
hinder them or have them locked up. Uh I
think that's a that that that that's a
crazy crossover. You know what I mean?
You know how you play basketball like
damn he crossed him over. That's a crazy
crossover man. So for the
>> I'll do that I'll do that to you the
next time we play ball. Let me
>> That's a crazy crossover. When you when
I think you going to go this way with me
and you take the ball and you uh uh uh
and you go that way with me, you cross
me over and I'm over here looking crazy
because I didn't even see it coming.
That's what a crossover does. It's
designed to do that. And I think
sometimes, just really real talk, Vlad
got a crazy ass crossover, man. I've
seen Dream Chop crossover, too. ain't
nothing to be played with. But nobody
has a crossover like Vlad TV, bro.
>> You know what I'm saying? They've been
doing
>> he been doing this. He been doing this a
long time. Quit talking about that man's
shirt. I like his Versace.
>> Jup.
>> I like his Versace, homie. He doing his
thing.
>> Back on name, man. Mr. Drum Man aka
Jupox,
>> man. Make sure you guys like and
subscribe to the channel. Thank you,
Dre. All I can tell y'all is, man, get
ready. Get ready. Get ready, man. Go
download my app right now. Some surprise
stuff on there. Download the apps and
subscribe to the channel, guys. And if
you're still watching, y'all know Keify
D was found guilty. Man, they took that
boy, found him guilty of Tupac's uh
murder 30 years later just for being in
the car, if he was even in the car.
Guys, get in my comments. Let me know
what y'all think about this. Should be
on the screen. Boss Talk 101. Reviews.
>> Yeah, we on Boss Talk TV. Shout out to
E. The reason you see