Vinod Muthukrishnan, Cisco | The AI ROI in Contact Center Summit
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Vinod Muthukrishnan, VP and GM of Webex Customer Experience at Cisco, introduces the concept of the "agentic era" in customer experience, marking a significant shift from simple AI tools to digital coworkers capable of orchestrating entire customer relationships rather than just fulfilling single transactions. He explains that true agentic capability involves moving beyond answering immediate questions or processing isolated requests to understanding the broader context of a customer's journey and history. This evolution requires systems that can govern complex, multi-turn interactions while maintaining deterministic adherence to policies, yet delivering a human-like experience by leveraging AI autonomy to navigate relationships with nuance and empathy across various touchpoints.
A critical component of this vision is Cisco's integrated approach to security, observability, and governance, which Muthukrishnan argues must be embedded natively within the platform rather than treated as separate add-ons. As AI agents transition from handling single conversations to managing open-loop transactions that access sensitive data and act autonomously, the threat surface expands significantly, making real-time monitoring at machine scale essential. Cisco addresses this by vertically integrating its multi-billion dollar observability and security businesses into its AI Agent 360 platform, ensuring that building, securing, and observing agents happens in a single design environment. This unified architecture allows organizations to manage the risks associated with autonomous systems while maintaining ethical standards and preventing potential security breaches or hallucinations during runtime.
The discussion further highlights the transformation of contact centers into "context centers" where barriers between different channels, departments, and even physical locations are dissolved through a continuous knowledge graph. Instead of starting with an all-knowing AI concierge that solves every problem immediately, Cisco recommends a pragmatic approach where organizations address specific pain points like 24/7 availability or queue management first, gradually stitching these solutions together on a common platform. This strategy supports a blended workforce of humans and AI agents, utilizing real-time assistance to handle routine tasks for human employees so they can focus on high-value interactions requiring empathy and complex problem-solving, thereby improving agent productivity and reducing attrition while ensuring consistent customer outcomes regardless of the interface used.
Finally, Muthukrishnan emphasizes the importance of openness and interoperability as foundational cultural and technical attributes for future-proofing contact center strategies against the limitations of walled gardens. He advises CX leaders to adopt an aggressive north star vision while building a measurable empirical framework that balances cost benefits with customer experience quality, specifically focusing on metrics like Customer Effort Score alongside traditional ones like First Call Resolution. The ultimate goal is to create a flexible ecosystem where organizations can leverage first-party or third-party AI assets without being locked into long-term contracts, allowing them to evolve rapidly as technology advances and ensuring that the combination of human expertise and autonomous AI drives sustainable business value.
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Organizations are investing heavily in
AI for customer experience. But the
conversation is quickly shifting from
experimentation to measurable business
value. Enterprises want to know whether
AI can resolve more customer issues,
improve agent productivity, and deliver
better experiences without creating new
security, governance, or operational
risks. Now, Cisco has been evolving
WebEx contact center around this
opportunity, introducing autonomous AI
agents, real-time assistance for human
agents, AI powered workforce engagement,
and new capabilities for managing a
blended workforce of people and AI.
Welcome to the CX Summit. I'm Bob La
Liberte, principal analyst, The Cube
Research, and I'm joined by my good
friend and co-host, Zeas Caravala,
founder and principal analyst at ZK
Research. Welcome Zeus.
>> Hey Bob, good to be back.
>> Absolutely. And joining us to discuss
Cisco's direction and what it means for
customers is Venode Muto Krishnan, VP
and GM Webex customer experience at
Cisco. Venode, welcome to the summit
>> folks. Thanks for having me.
>> Yeah, so we're going to have a lot of
fun today in this session. Um, I want to
hit you with the first question. Cisco
has described this as the beginning of
the agentic era of customer experience.
So what does Agentic CX mean to Cisco
and how is it changing the role WebEx
contact center plays in the enterprise?
>> So obviously that's a mey question. I'll
try to be succinct here. Um I think one
of the things we've seen with AI
especially in CX is you know it's gone
from being a toy to a tool to actually a
digital coworker. And what it means uh
in terms of implication is what it's
been able to do 3 years ago is very
radically different from what it did
yesterday to what it'll do tomorrow. And
and I honestly feel all of us have
bandied the word agentic around a little
too liberally. Uh an AI agent that can
fulfill slot fill or fulfill a
transaction is not agentic. Agentic is
much more of a framework of tools and
products and processes. So for us the
big thing around agentic is going away
from just voice agents that can answer a
question, fulfill a transaction to
orchestrating a journey to now evolving
all the way to be able to orchestrate a
relationship because when you move away
from just what is the intent of the
caller, what is the transaction to be
fulfilled and you think about the fact
that why is Z calling me uh and be
cognizant of everything about Z's
relationship with me that matters then I
will treat that conversation
dramatically differently from he wants a
refund, can we give the refund, can we
not give a refund? Um, so for us,
agentic truly involves thinking through
not just the immediate conversation, but
putting the relationship lens on,
bringing together tools, systems, and
processes that allow us to govern and
deliver the kind of relationship the
customer wants and then follow some very
very uh deterministic processes, but
using AI to demonstrate the kind of
autonomy that a human would. For
example, like when you ask for a refund,
it's fairly deterministic. Like I can't
just say, "I like the your tone of
voice, so I'm going to give you the
refund." That's not how it works. How
you process so many things are very
deterministic because there's policies
and procedures around how you treat your
customers. Even discretion is codified,
which is if someone's a platinum
customer, they're super angry. What can
I give them immediately as a customer
service agent? Even that discretion is
codified in some way. The true arrival
of agentic is when you're able to take
all of these and give a very human-like
experience both on an AI interface and a
human interface wherein the agentic
system is powering this what I call um
humanlike customer experience no matter
what the interface is. So that's what we
mean uh by agentic. Again, not an agent
that fulfills a transaction, but an
agent that can orchestrate the entire
relationship itself. And obviously, as
we go along the conversation, we'll talk
a lot about what are all the pieces that
help make that possible.
>> Yeah. Now, Venote, you know, the the
vision you articulated there isn't
dissimilar to what we're going to hear
from every other company. I know though
more and more Cisco has been going to
market with their one Cisco vision right
which incorporates not only you know
your stack but also networking security.
So how does that
um you know vision create something
that's unique to Cisco in this space?
>> Fabulous. Um we've said this in many
places and thank you for for uh
highlighting that that point. It's never
in our lifetimes been easier to build an
AI agent. I think all of us can build an
agent through this call if we wanted.
It's never been harder to make it
enterprise grade. And the reason I say
that is again if you go back to the
analogy of being a toy and a tool and a
digital worker or handling one
conversation to a journey to a
relationship when it was one
conversation, the threat surface was
limited. You're asking for, hey, refund
my my ticket. I validate who you are. I
can give you the ticket. or not. So
there's only that much that can happen
in the conversation unless it's a very
poorly guardrailed um agent. Now when
you're orchestrating a journey, I'm
checking your entitlement. I'm doing
this. Suddenly there's more surface to
the conversation. Once it comes to the
relationship, you realize that there are
so many places where this agent could go
horribly wrong. And remember these are
openloop transactions which is these are
transactions that you know you're
accessing company information customer
information you're acting autonomously
and you're talking to end customers
right so the threat surface is
potentially infinite there and so as you
go from building really nice cute
sounding AI agents to actual systems of
AI the role of observability and
security and governance is critical now
from an observability perspective we
need to observe at machine scale which
is You need to look at every touch point
internal, external, where you're either
accessing information uh uh inferring
it, reasoning with it or doing something
with it. Being able to respond at
machine speed, which is how fast can you
move when a million agents are having
simultaneous conversations uh between
first and third parties. Then obviously
securing it wherein you have to think
through security not as an add-on but
essentially if you have complex
multi-turn conversations, how do you
secure them and ultimately have a
governance framework which is ethical.
That's what we mean by responsible AI.
>> All of these are not separate things. So
you can't say hang on, I've got this now
I'm going to do some work on how how do
I treat your data or security there are
six third party products. I'm just going
to plug them in. Observability is
something I do in terms of I'll tell you
the five metrics that I can track.
That's not observability. So for us the
big thing and just to to tee up the
answer is how do we bring the fact that
we have a multi-billion dollar
observability business and a security
business and vertically integrate that
in what we call the AI agent 360 itself.
So you build AI agents as easily as
you're supposed to be able to do it. But
you're also able to embed all of these
natively into the platform. So security,
observability and building this AI agent
are not conversations you have in
different rooms with different vendors.
You have it in one single place in one
design environment with one vendor.
>> All right. Now um so you know I get that
with the with your integrated uh
platform there but on the topic of the
conversation itself you've in recently
introduced the concept of an AI
concierge and that's designed to
maintain that context that you're
describing across channels agents
business system and human human handoffs
and so um from a a practicality
standpoint how do you does Cisco deliver
that as one continuous conversation.
>> Okay, thank you. This is literally the
holy grail. Um, so you know
>> indeed.
>> So this um so we always call it the
intelligent front door but this morning
we workshop with a customer I shall not
name them and they presented their
vision uh to us and of course we've been
working with them on it and they said
something very interesting. They said
there is no wrong door which is no
matter which touch point, what channel,
where in the enterprise you knock, the
door opens and miraculously it's almost
it's the same person on the other side.
It's the context is continuous and
you're picking up the conversation from
where it left out. Which means in every
touch point across all customers, you
almost have like a personal relationship
manager who just knows everything about
you. So the big evolution that's
happening I feel is twofold. One is
contact centers are evolving into what
we call context centers because this is
where most of the conversation gets
funneled. The next is the absolute
breaking down of barriers between
contact center. Let's let's say you're a
retailer, right? The storefront, your
mid or back office and your call center.
They're all touch points. If you find a
phone number in page 17 of your website
and call, it's still your experience
with the brand. You call the store, it's
the same experience. And if you call the
contact center, it's the same. The calls
may also get bounced around from one to
the other. Now for you it might be hey
you're the retail team Zeus you're the
finance department or inventory team I'm
the contact center that's our chart for
the customer they're all the brand so no
matter which touch point I call I call
IM message or you call me or you message
me for me it's part of my continuous
conversation with the brand the reason
we've not been able to stitch it
together one is infrastructural you're
using some telephone system you're using
some phone endpoints you've got a
different contact center but we we have
UKcast and CPASS together we are able to
bring these together then the lack of AI
to understand the context of the
conversation we're now able to record or
analyze these calls even without
recording them transcribe them topic
analyze them and understand what's
happening in millions of these
conversations on real-time basis and
then our biggest area of investment
obviously has been the agentic context
engine where we are now building a real
time knowledge graph of each customer's
taste choice preferences so it's not
that you got the same person, no matter
who picks up the phone or opens the
storefront, human or non-human,
starts off the conversation with an
absolute understanding of the context
with which you're calling. And for you,
which means no matter which touch point
I interface with, it feels like part of
one continuous conversation. So for us,
that's why it's a holy grail. It cannot
be solved by just a context engine. You
first need the infrastructure and
plumbing which we have with UKcast,
CCAS, and CPASS. You then need to have a
common record, common store. You need to
have a context engine that is
contextualizing all these engagements or
different touch points. And then your
application layer should be able to
deliver this insight to the human or to
the AI agent. So when the customer
calls, it's intuitive, it's instinctive,
it's literally like having the same
conversation with the same person. So I
know it's a lot, but if you do all of
these things, you'll be able to offer
this experience. If you do just one
layer of this, it'll be very hard to
deliver upon this promise.
>> Yeah. And so Venode, you're talking
about when you're talking about this
context in bringing in the other systems
into play, I think it's in in your
terms, you go from the intelligent front
door to the intelligent engagement with
with the client. I'm just curious how
much work, how much customization is
required to be able to get to that
level, right? If you're trying to get
into Salesforce and Service Now, others
and things like that before an
enterprise can put AI concierge into
production.
>> That's a great point. So I think the
incredible part here is you don't need
to boil the ocean all at once.
>> Yeah.
>> The first thing people are there are
already huge problem statements that
don't even need a concier agent. For
example, are you available 24/7? Um when
I call a store, one of two things
happen, right? You know, there's no
winning. If if if I'm if I'm one of the
two folks in a store and I pick up your
phone, I'm probably not serving a
customer who should be served, right? If
I don't pick up the phone, I probably
lose a chance to sell you something. So
whether you pick up the phone or not,
the org is going through some sort of a
problem. So being available 24/7,
dduping calls in queue, calls going
answered or unanswered in the storefront
or where have you, these are all like
absolute uh tier zero level of problems
that need to be solved. Now the reason I
say that is we don't need to start with
a concept of a concier that answers
everything. That's all knowing. You
start by solving the problems that need
to be done knowing that the
infrastructure and plumbing, the
knowledge layer, the application layer
and the AI I mean AI is the application
layer are all on one platform which
means you can build towards your
northstar goal right so as more touch
points start solving point problems that
matter know that you're not solving them
using point solution you're solving them
using a platform and as you get a
certain degree of sophistication and a
volume of conversation in you can then
start threading them in saying hang on I
can now do these 10 or 12 types of
conversations with you. The concage
knows it all. It doesn't matter whether
the phone rings on Bob's desk or we know
in the contact center or Z is in the
procurement team in the back office.
When the call rings the context is
preserved and I know what I know about
you. So the way we look at the concage
is you can start with simple
conversation you can start to
orchestrate some sorts of journeys. The
fact that you have one platform
underneath means that even though you're
offering a point uh sort of solution,
it's not on a point platform. You're
actually doing it in one common platform
and it's your ability to build towards
the concierge agent becomes that much
better. Also remember the ability to
access backend information, orchestrate
workflows with backend systems, all that
needs to be in place for some of these
high order values to get done. But you
don't have to wait for everything to be
ready to get started. There are hundreds
of problems costing you millions of
dollars that need to be solved today. So
long as your platform underneath is the
same, it's okay to go point by point
till you can stitch these together.
>> Absolutely. That that makes a lot of
sense and we hear that a lot. Just get
started, right? Don't wait for
everything. It doesn't have to be
perfect. Get started and you can evolve
from there. And clearly, as you
mentioned, AI agents are getting a lot
of attention right now. Everyone's
interested in them. But you guys are
also doing a lot of other work as well
to help the human agents things like
real-time assist right some other
capabilities. How's AI changing that
agent experience and where are customers
seeing the greatest productivity gains
and returns with that technology?
>> So no thank you for asking that because
we feel this whole absolute fixation
with AI replacing humans. Maybe it
happens, maybe it doesn't. I I wish I
had a crystal ball. I don't.
>> Yeah. What I do know is something very
interesting. Uh we did a survey of
thousands of customers in a in a
healthcare segment. And the funny part
was this. Of course, you know, some
organizations just some areas just lend
themselves to poor customer experiences.
Almost all the great experiences they
listed had one thing inconsistent, a
name. They mentioned a human agent by
name. So, so, so I don't know about bad
experiences, but great superlative
experiences are delivered often by
humans. So the way we look at it is
whether you have 100% AI 100% humans or
you increase the number of humans or
have it we don't know our belief is that
we need to think about the end customer
which is how do you make the end
customer experience better which means
the underlying system of AI is the same
whether you use text to speech to power
an AI agent or you use real-time assist
to help a human agent the common the
context layer the learning the memory
should be the same. So know that the
engine that helps the human agent get
better is the same one that helps the AI
agent also get better. It learns from
both touch points and it powers both
touch points. From a human agent
perspective, the things that come in the
way and it's I'm hardly the first one to
be breaking news on this front is a
simple fact that they have a lot to do.
They have calls in queue. They need to
wrap up work. They need to do this. They
need to click on systems. So if you can
transcribe, summarize, automate follow
on actions, load the right pills in
front so they're able to go take someone
through a conversation and allow humans
to do what they do best, which is emote,
empathize, connect, respond, you will
have lower agent attrition, higher agent
productivity. So for us really the
entire AI um assistant uh product has
all of these pieces. It has auto cesat.
It has everything for the supervisor
like topic analytics. And what it's done
essentially is twofold. I've always felt
that a single metric-driven CX action is
always bound to fail. For example, if I
tell you lower average handling time,
we've all been around contact as a long
you tell someone reduce your average
handling time, they will reduce the
average handling time. Okay? They may
not increase the seat.
>> [laughter]
>> So, so you got to look at AHT with FCR
with seesat which is our customers
getting what they want right are they
getting it in with less customer effort
than the past and are they net happy
with the experience that is FCR AHT and
seesat or what have you working together
and our aim with our customers have been
to help agents deliver exactly that
which is there is a average handling
time goal that we have which we want to
reduce obviously sleep. We want to make
sure the FCR percentage goes up and the
auto sees or manually gained seesat is
at worst neutral at best better because
customers just got what they wanted in
less amount of time. So that's where
we've seen the maximum amount of uh uh
benefits from this. But the other part
of this also has been topic analytics
which is what conversation should I
automate and not. As you know we are
huge um uh disbelievers in terms like
containment and deflection which I think
no customer wants to be either contained
or deflected but preemptive automation
productive automation that is great and
so topic analytics tells us all the call
types that can be automated. Then you
put a overlay on for moral, ethical,
brand or other reasons what call types
we don't want to automate and it allows
uh the human agents to be used for the
kind of conversations they add most
value in. And that's how we're seeing
all our customers go about it.
>> Yeah. But no, you went through quite a
bit there and um Bob and I actually
talked about this when we we opened the
the session up and historically
the contact center industry's lived on
some of the holy grails, certain
metrics, handle time, first call
resolution, things like that. You threw
out a bunch of alternative
um things you could measure, seesat, you
know, things like that and uh even on
boarding time. Um [clears throat] what
have you found that customers have
coalesed around uh a set of new metrics
to measure or is this still work to be
done here?
>> I think it's it's evolving.
>> Uh the simple stuff, right? For example,
if you your call center was shut on
Saturdays and Sundays and 10:00 p.m. to
6:00 a.m. and now you offer an agent
that answers some questions at 2:00 a.m.
It's its conversational skill doesn't
need to be better than the human, right?
Cuz you're offering something earlier
that the customers never had the ability
to to reach out at 2 a.m. because they
are flying through some countries or
whatever, right? So I think the reason I
say it's evolving is customer
expectation I believe is growing at a
dramatic pace. Any treatment on FCR or
uh AHT without linking it to seesat I
think is bound to fail. And the great
part with the analytic suites available
today is you can actually see them
together. So you can't just you don't
just have to say something like what's
my call containment rate? Like again I'm
fan of that at all. So it's like okay if
I got 10% calls contained if I may use
the word what happened in those calls
what is the seesat on those calls how
many of them got contained because
someone actually the last words were
never calling you again like containment
could well be me telling you I'm never
calling you again that is not good
containment so the big thing I'm saying
is people want to understand what
happened inside this don't just tell me
the metric tell me what happened inside
that metric what is the quality of the
conversation
what words were spoken, what was the
sentiment of the customer. So a much
greater um investigation if you may into
what's the story behind the qualitative
story behind the metric, right? As
opposed to just the metric because first
wave just was 10% calls need to be
contained so I can save x amount of
money. I think customers have moved very
very very fast through that. Uh so it's
not net new metrics but the willingness
and the the ability to see these metrics
in tandem which ultimately tells you
when Z is called did he have a good
experience or not and that's the
ultimate metric. Yeah, I want to shift
gears a little bit here to a topic that
um few years ago nobody really talked
about. Now everyone's talking about
that's workforce management, right? Work
workforce engagement managements, WFM,
WM, that whole suite. Uh you recently
announced your own AI workforce
management and the the obvious use case
is I got to manage people. I got to
manage AI manage AI agents. if I do them
separately that uh problems are going to
happen. And so talk about the new
operational challenges that uh CX
organizations might face with this
blended workforce and then how your
integrated workforce management actually
addresses that.
>> Fabulous. So I think the one great part
is we put the customer hat on which is
when a customer calls whether they speak
to AI or to a human what is the kind of
experience you want to give right what
kind of handle time what kind of seesat
what's the customer sentiment we desire
to deliver now you deliver that using a
workforce that is human and AI as we
said very um openly the few the the AI
has now become a digital coworker it may
be in the early stages of being deployed
such but when you architect for the next
decade you architect this way. So the
end outcomes will be the same for the
customer irrespective of AI or human.
But how you train, orient, schedule this
worker is going to change depending on
whether it's AI or human. So you may do
the same QAQM on both because quality is
about what the customer's experience is
or what experience you delivered. But
how you then apply the learning of that
coaching plan will change. For a human
agent, you apply a coaching plan
differently. For an AI agent, you'll go
to the supervisor who may ch make
changes to the prompting or what have
you as a as a human safeguard on a
recursive learning loop. You could
theoretically put a recursive learning
loop and the AIQM agent could continue
to optimize the uh the AI agent. But
today we find most of our customers want
one human checkpoint before the in that
recursive learning loop itself. So you
will see self-arning agents happen. So
obviously that's different from how you
typically coach and train a human agent.
Same with workforce the inday management
um the scheduling itself there are
certain constraints of capacity and
capability that apply to human agents
that also apply to AI in in the case of
capacity it is is it budget which is
what what how many dollars have you
allocated for AI is it if it's
open-ended no problem if it's $10,000 a
day so be the number so the the um inday
management needs to account for what
call types
by policy and by training I have agents
to answer which ones I don't and for
certain call types how many how many
tokens can I burn on automation because
for example if you had a thousand agents
and you just infinitely left the tap
open for for AI agent which is fantastic
but if you have 200 agents sitting
without calls now you're wondering what
you're doing and then if I were to
further compound that the uh average
seesat on the AI agent call was worse
than the human now you took an expensive
resource kept them idle and then you you
you you directed calls elsewhere. So I
think what we're seeing is a lot of
experimentation going around what can
and should happen. Uh you can
theoretically quote unquote automate all
the calls but then there's a seat cost
to pay.
>> Yeah.
>> So the workforce tool is supposed to
allow you to dynamically run these tests
and really see what is the best customer
journey with the best outcome, FCR, AHD
at the best cost basis. So if you have a
ven of these three, you will see
businesses on a real-time basis tweak
this. That's why you can't have an AI
agent management platform and a human
agent management platform and then one
third exotic sort of dashboard which
brings these together. You need to be
able to look at the forecast, manage the
flow, run your schedules and do the
intraday management in one place and use
the quality management loop to optimize
these workers, human and digital off of
one place. And that's why we announced
the AI native workforce platform.
>> Yeah. So I I find this fascinating and
it was interesting to hear the the
conversation between the different AI
agents and human agents as you're
looking at doing quality management and
so forth. Should the AI agents and human
agents be evaluated against the same
quality and customer outcome standards
especially when you know humans are
going to be handling the more complex
issues for now anyways, right? Versus
the other. How do how do you look at
that and what do you recommend that for
for customers when they're using this? I
wish I had all the answers, but I'll
I'll take a first stab at it. Um, again,
as I said, we need to put the customer
hat on. I I can't tell you, hey, you're
going to you're going to have a terrible
experience because this is not human,
right? Or you so so the customer is
asking for a certain number of things.
They're asking for you to do something.
So the some metrics like FCR, AHT, and
seesat are customer metrics, right? How
much time did I and customer effort
score, right? How much time did I spend?
Did I get what I wanted? How did I feel
through the conversation? That's been
consistent today 10 years ago, 20 years
ago, 30 years ago. Right? So, we got to
judge human and AI interfaces with the
same lens. There's a an internal mistake
which is cost to serve. If I can with
minimal degradation in service offer you
the same experience at 1/4 the cost, why
would I not do it?
>> Yeah.
>> Right. Ultimately, you have to optimize
the operations. So, that is important.
Now the point is if I do it at like 50%
of the seesat now we got a problem. So,
so this is what we essentially seeing
brands do which is I think where all of
us are in certain degree of
experimentation on this front and the
the holy grail essentially is how do we
take internal metrics and optimize those
in a way that the external metric that
the customer cares about it is at worst
neutral
>> and if you could find the holy grail of
making it better again as I said if I
could not call you at 2 a.m. and I can
call you at 2 a.m. I'm okay with a
metallic voice telling me, "Okay, here's
their account balance." I'm just making
the issue up, right?
>> Yeah.
>> If I'm now competing for airspace
wherein I tried to speak to ZK and he's
not available and I'm getting his agent
and that agent sounds terrible, that's a
problem cuz you're trying to tell me
that instead of speaking to me, please
speak to my agent, right? And that
seesat has to be at the very least as
good as my interface with him. So that's
what we are seeing happen. And
ultimately as you spoke about the
difference between the two, I think you
will end of the day the customer
recognizes that they're asking for
something non-standard and it's a
complex one. So it's okay if the human
agent is doing the real complex ones. It
takes 5 minutes and 10 minutes and lots
of pings and pongs whereas the agent is
doing the easy ones. So I don't think
it'll be apples to apples but so long as
we are doing it by customer uh issue
type and what resolution we're offering
and we're measuring the right thing for
the right customer journey we should be
fine. That's my guess.
>> Got it. Yeah. No, I think I think that
makes um that makes a lot of sense. I
think um I think one of the the other
questions I wanted to ask you, you know,
we've seen a lot in the news about AI
going rogue, right? people concerned
about what's happening as AI agents gain
access to customer data right they start
completing transactions and so forth you
can look at that autonomy is also
increasing business risk so how's Cisco
helping organizations govern secure and
observe those AI agents before and after
they enter production
>> no again as I said this is the question
of our times never been easier to build
an AI agent's never been harder to make
it enterprisegrade And there's a line we
often use. We say um uh autonomy without
accountability is a liability.
>> So if you're having a a build my AI
agent conversation in one room and how
to secure, manage, observe your AI
agents in another room in 2026, you're
either in the wrong year or you're in
the wrong room. And so for us, I looked
at what we announced at RSA, which is
not the contact center of business,
which was the rest of Cisco saying
protect your agents from the world.
protect world from agents and observe at
machine scale and respond at machine
speed. This is what we've embedded into
our AI agent builder itself. Because
when you think of AI agents, we need to
start with how are we building? You're
connecting with an MCP server. What's on
the other side of the MCP server? You're
connecting with the knowledge base.
What's inside the knowledge base? Is
there a spirious link there? Then you're
building. So this is how you're
building. Then you're trying to build
and deploy. you need to actively red
team to see how will this agent
theoretically uh respond uh in runtime.
Then you go to runtime itself. In
runtime you've got prompt injection. You
got 100 things that are happening. How
will you observe and monitor this in
runtime? Sometimes it may well meaningly
hallucinate. And so what semantic chunk
do you go down to? How did it pick $20
instead of 30? Oh, now I understand what
the reasoning mistake was. let me apply
a patch in a recursive way to make sure
it doesn't make the same mistake again
across the thousands of other
conversations going on and then
ultimately how do you calibrate this
agent which is all the telemetry we said
around how the performance is what
metrics it's delivering the ability to
do all of these together in one place is
what I think is the clincher otherwise
you'll always be playing whack mole with
what my issues are so bringing this
entire observability suite bringing our
AI agent observability platform and our
AI a defense platform vertically
integrated into our AI agent builder
which is AI agent 360 to us is the holy
grail. You should not have to think of
these as separate products. You should
not have to think about these as
separate vendors. You should not have to
stitch together a bunch of these
solutions. And that's why the fact that
we're a full-time observability company
and a full-time security company for me
is incredible because I get to stand on
the shoulders of giants and build the
best AI agent experience knowing that
there are thousands of other engineers
working on the security and the
observability that I just get to plug
in.
>> Uh and I consider that my greatest
privilege as I run the CX business at
Cisco.
>> Yeah. So Venon on that topic you bring
up an interesting point because so that
makes it easy to integrate those agents
across the Cisco stack. Of course, no
vendor is going to deliver and CX on its
own, right? And one of the struggles I
suppose for this industry historically
has always been walled gardens, right?
We we've got our big application
vendors, the great throne walled
gardens. I know Cisco though has been
very aggressive and vocal about its
support for standards such as ADA and
model context protocol uh which allows
WebEx agents to not only work within the
Cisco [clears throat] stack but also
with third party agents and other
enterprise system and so just talk about
how why openness is so important for
Cisco strategy how customers should be
thinking about that as part of their
evaluation platform and just with your
industry hat on are you getting the same
kind of reception from your peers you
know and other vendors that indeed this
we may see a new era here uh of openness
in this industry
>> no thank you for saying that look uh you
know Ju Patel has been fairly vocal
about this and I I'll I'll add my own I
think [laughter]
I think openness for us at Cisco is both
a cultural and a technological uh trait
for us so what I mean by that is are you
willing to even be open, interoperate
and integrate with systems that
theoretically conflict with you. Short
answer for us is yes. Um and there are
two three reasons for that. See our aim
is to be the one platform you innovate
on, not the one product you innovate on.
Your in CX for example, what is a CX
plane? Earlier it was contact center and
CRM. That's what someone called one box.
What is the box now? The box is open
wide up. um it includes CRM, it includes
your inventory management system, it
includes some other system. So every
system that has that potentially
interfaces with customers andor has
context that is relevant to the customer
interaction is part of the CX plane. So
obviously you don't own all of them. So
our so the the line we had was you know
we don't believe in integrations. We now
believe in interoperability. The systems
need to be able to talk to each other,
communicate with each other with no fear
around, oh my god, I also have a
comparable module. Should I integrate?
Short answer is you integrate because
you want to offer the platform on which
customers can build their innovation on.
We even have some things like bring your
own AI. Use first party AI or third
party AI. Whatever does the best job for
you, you should be able to load it on
top of a Cisco platform and use it in a
way that your business goals are
fulfilled. So again as I said this
openness and interoperability not just
integratability for us is technical and
cultural and I mean you said it you kind
of also gave the answer there. I don't I
think the days of wall gardens are long
over um you have to like if you're not
embraced these standards you're probably
already too late and in our case you'll
see that wherever we have first party
products of choice we openly um have on
our catalog third party solutions. So
when you choose Cisco, you're not
essentially signing away the next 10
years of your life saying I can't use
any other product and service. On this
platform, you can load anything you want
that helps you achieve your business
goal without being locked into, as you
said, the wall garden. So that's really
where we stand on this front.
>> I'm not convinced the air the wall
gardens over. I hope you're right,
though, because it make things life a
lot easier for the customers.
>> The walls are getting shorter.
[laughter]
>> They're coming down slowly.
>> Yeah. Uh, hey Veno, this has been
awesome. And as as we wrap up, I wanted
to ask you one last question. For the CX
leaders that are watching this
discussion, they're thinking about
getting out of their AI pilot into
production. What are the two or three
concrete actions they should take over
the next, you know, four to six months?
>> I said this in a, this isly random
thoughts. I hope I structure them in the
right way. But I've always said like,
>> you know, savings or what have you is
the entry point, not the exit point. So
it's very important. One of the things
we've worked with all of our customers
and partners is let's find the empirical
formula that we can scale and the
empirical formula is take a use case
take a journey take a knowledge source
think through the security observability
and learn something at an empirical
level that you can dramatically scale
afterwards. So we always we may show the
northstar which is blue sky but never
start with deploying blue sky step one
being able to put points on we literally
have a document around AI readiness
assessment which says put some points on
the board and so our first job is to
help people put points on the board.
When you put points on the board how
does your organization respond to it?
Simple stuff. If you put AI assistance
for human agents are they receptive to
it? How do they treat it? So unless you
learn it, if you have 10,000 agents, you
want to start with 100 and see how they
respond and then scale it to 10,000. So
put some points on the board. Definitely
have a very very ambitious notar because
I think the blue sky is still not
ambitious enough. That's how much this
can do. But then next build a framework
wherein you've understood the risk, the
mitigation of the risk, the governance
of this platform, the human and AI
interface. You've and cost cost benefit.
You've kind of done this at an empirical
level. Once you build that empirical
block, scaling becomes a whole lot
easier. That's the second one. Third is
no matter who your vendor is, if they're
a vendor, you already have a problem.
They need to be a partner. You must
insist on openness and interoperability.
And I put my hand up and and I commit to
that. We have bring your own AI. All our
AI assets are there. You can use first
or third party. We have things like
campaign management. You can use third
party. Workforce, you can use third
party. Cuz we feel all of these
companies exist for a reason. Our aim is
not to exclude anybody. So if openness
is not um a foundational cultural and
technical attribute, you're betting on
the wrong partner because you're
assuming for the next decade, this one
company is going to own the innovation
road map for the universe, be on the
vanguard of AI, software,
infrastructure, and if there is one such
company, I'd be very happy to hear about
it. But I doubt if that's going to be
the case. So the most open platforms
will help you scale because what we know
now may not be true 6 months from now.
But if you're open, you are able to
leverage the opportunity of where the
world looks like in 6 months. So those
are my sort of very high level thoughts.
Have a very aggressive northstar. have a
very measurable empirical formula that
is replicable and scalable and always
invest in openness because when you are
on open platforms you can evolve as the
times go as opposed to looking at a
contract that has 10 more years on it
that you can't negotiate your way out
of. Yeah, absolutely. I think I think
that makes a lot of sense and I think
that's great advice. Venode, thank you
very much for joining us.
>> Thanks so much for the time folks. This
was a fun conversation.
>> Yeah, thanks.
>> Absolutely. So, the key takeaway is the
next phase of contact center
transformation uh will not be defined
solely by how many interactions AI can
automate. It'll be determined by how
effectively organizations can combine AI
and human expertise to improve
resolution, consistency, customer
outcomes. Right? A lot of those things
we talked about the new metrics that you
need to look at. Cisco's direction
reflects that broader transition.
Autonomous AI agents, real-time
assistance for employees, unified
management of a blended workforce, and
the security and governance required to
move from experimentation into
production while leveraging that open
platform. So, Zeus, thank you for
co-hosting and thanks to everyone for
joining us for this segment of the CX
Summit.