Vibes for 7 miles with George Heaton.

where are we Hollywood West Hollywood you know you train close to as hard as a part-time athlete good whilst also running a full-time [Music] business where do that come from why' you work so [Music] hard are you a I'm like a hot guy walk I'm I'm I'm here for the hot guy Walk we're just going to do a mile or so go up and down the beach soak in the uh great weather beautiful scenes say beautiful there's a few messy scenes as well um and then we're going to go on train I think Chris will actually programed the training session is it going to be like a bro split or what there is only bro splits there are no other splits there's no running splits there no there's no running apparently there's going to be so yeah we'll see how my cops feel all right let's Nick Barett [Music] 3 miles yeah I'll go and grab a little bite to eat before we go and hit a the fact that you can speak now is absolutely [ __ ] insane that's that's my like you could do aast chill P I've been training for Berlin Marathon so completely changed the way I train and like I do a lot of slow running now so now it feels like easy quads are tight carbs are tight I'm heavy I'm heavy unfit boy I can blame it on being heavy I'm just not that fit uh that was good push the sort of pace toward the end I would not have gone that quickly typically I did a 5k on the 4th of July first thing in the morning was nowhere near as fast as that but how was that that was five six 56k uh yeah 5 and 1 half P three three and a bit miles these boys were running at 8 Minute miles which is good hello I like looking at all of the [ __ ] that's in ar1 to see what other brands are doing for Branding flavors stuff like that so that never like The Branding for this trip yeah it's like I don't know it just seems so so like oh just so [ __ ] cheap it's a matte finish it's nice and the colors are nice or whatever but I'm like [ __ ] print it on the kind they're a massive company this is [ __ ] cool like how plain it is I think that's fun but it's a [ __ ] wrap again and get me started let me started on wraps take something that people already drink make it healthier now take a chocolate bar put protein in it take a soft drink put fiber and prebiotics in it take a bodybuilder make them Rong don't do that it hurts [Music] hurts you were saying um a dream would be to begin to spend a little bit more time over here yeah I think 7 the whole 7030 thing cuz I I do think having the variety 70 here 30 UK yeah cuz I do like the variety and coming coming back and experiencing just a slower Pace at home with the family and stuff for a little while see when you to is is once you step away from that it's hard to get back in it even for more than like two days correct I come home and I'm done two days yeah you find yourself getting a bit sort of Cabin Fever yeah I get back and I'm like I've done everything in a day seen the family been to work seen everyone in the office nothing changes and then I go to bed that night and I'm like I might as well leave yeah I've done it it's a challenge that not many people are talking about the opportunity for young people to move away from home to go and work to do their own thing to work for somebody else a company that they care about maybe it's in the same country but far away maybe it's in a different country and this weird guilt you have about I'm supposed to be a good son I'm supposed to be a good friend with the people that I know from back home but then the only re like the only reason that your parents raised you was so that you could go and live your dreams out that their dream is for you to live your dream and then there's this odd sense of guilt about the fact that you're not at home but then if you told your parents the reason that you were going home is because you felt guilty they'd say what the hell are you doing leave me alone like I you know I prepared you as a child in order to be able to live this sort of a life it's it's very complex are you experiencing any of that guil a lot a lot I'm an only child so my Mom and Dad just have me there them and me and that's it and uh I haven't been back this year so since January not been back once um I've I was back a lot first year and second year I was in America but this year's just been a bit different how is the UK fashion scene at the moment it's strange isn't it you've got six silk yeah you got 90 90% of the guys want a 247 pant or some sort of gym cargo pant and they used to wear just a 50 te and now they love an oversized it's either got represent on the back it's got [ __ ] I don't know whatever all got the same text with a little text underneath it or it's lifting Club running club team yeah everyone wears the same graphic tea in a different style did you see that uh comparison photo of The Four Lads in jeans yes where they went Irish Lads yeah where they went before and after yeah uh so Rob Henderson you have heard on the show a bunch of times he did um just a reminder that cohesion is temporary you know you have these four guys that had one Trend when that was the trend and then they were in sort of the dad Gene sort of straight genes maybe in PA of New Balance or something like that um so I know like I'm not I don't watch fashion but I watch you guys watching fashion I find that really interesting yeah but that that shows that all right if you're going to like you said in the car if you're very one- minded straight road this is how your Brand's going to look forever that trend's going to go and you're going to [ __ ] die if you can make someone feel like they're at a place and a Time whether it is like a beach club in Morocco or like you you make someone aspire to get to that place if you can sell them the clothes and make them think that they're in that place that's that's leads that's interesting well I mean you're trying to do the same thing with fragrance right right okay what does this make you think of you know we're trying to do it with location for the show exactly same thing what's the vibe that we want we want sort of raw open industrial concrete or we want you know mahogany we want books we want leather sofas we want sapat we want relaxed we want intense we want whatever um yeah it's it's all Vibes man all just [ __ ] comes down to just Vibes that's it all it is is Vibes it's Vibes in fashion it's Vibes on the podcast it's just Vibes let's walk to a coffee walk to a coffee I'll tell you Chris is programming the most what should we call it type of bodybuilding broad day bro day of bodybuilding ever I'm on Marathon prep Mike's been doing some CrossFit back at home we don't know what to expect but we're hoping to get a good pump this is a performance enhancer it's very important for your Marathon prep if you get sub three hours in Berlin it's it's exclusively because of what we do today all right does it make you feel like you're back at home because it's in kilos yes can you tell me the story about how you changed your haircut because all Lads in the UK were getting your old haircut and now have you noticed all the ls in the UK have this haircut you're kidding what was the old one called the F boost fade no this is the burst fade burst fade how does it feel to be able to command a bunch of guys to get a haircut because you had it well it's a style thing isn't it and if your style is trending then it's a good thing if they copy the hair they'll copy the clothes and if I can sell them the clothes then I win does that not mean that you're doomed to Forever have guys just with your haircut though yeah so is this this is a price that you're prepared to accept 100% right so I'll I'll let you have my haircut if you buy my clothes exactly good trade Michael have one next week won't [Music] you Mike's cue is control the weight the whole way down and what he calls a Soft Paws so as opposed to going like that it's down to control and then that so he thinks about a train taking off one of those magav trains it doesn't go it goes right so he thinks about that let's give it a go good good man very good that uh little controll descent on the the final repap as well is a little a little Israel thing he says uh I'm Jewish I like to pick up coins this hypertrophy coins to be collected on the way down but it's the time and detention man like 28 kilos has never felt so [ __ ] heavy as when you move it this slowly in terms of your physique what is it doing for you from what you were at or is it no you can't talk I had a good bit of muscle memory but I haven't trained hard for a while right so this year has been the most consistent that I've trained which has been great um so I've just picked back up to getting close to where I was uh but it's good it uh very few injuries which is really really really great you're very injury prone not very injury prone just ere excitable yeah and usually underslept over excitable and underslept it could be the name of my [ __ ] biography strong nice beautiful good work really good moving on would you rather do another push or would you rather give chest a rest and do a pull and then so like Push Pull Push Pull push push P size can you CGI CGI neonic eye on the front of that for me please I'm drinking neonic thank you the first 50% lowering can actually be a little quicker then the second 50% is where you really sort of turn it on because that helps to control it at the bottom and then when you also think about where most injuries occur yeah it's when you're turning round and it's like the stop turn yeah so it's the B bump that's the most power when your muscles at it's most lengthened it's like if someone's doing dips they don't ever snap their Peck at the top they snap their Peck as they just let themselves drop and then bounce back up that's why ring dips the CrossFit Games regionals did ring dips about five six years ago three of the top athletes gone falling through I don't think that they've done them again at High Reps yeah I think it's a it's quite a highrisk quite a high risk move come on D in come on thinking how's the store going do la Stu good yeah we're doing better than what we expected to do it which is good and it's like destinational here people come because they want to go to the store they don't just walk pie it's not like New York or London I'm sure you see it with the podcast that's why you do live shows right so people can come and see you real like you're an actual person like the cloes are real life your real life they want to see you on a stage and the other people as well it's not just that it's the other consumers of the thing that you like yeah oh wow I'm not that weird that I like these clothes or I like this the Run Club thing people go there to meet people don't they run clubs are just dating apps masquerading as Fitness Pursuits [ __ ] telling you so why can't a brand be the same thing actually that's a point you guys should do a a woman's range not because it would improve your Market penetration but because it would actually allow all of the guys that turn up at your run clubs to finally have some tail to look at we launch in February can you hurry up it's been in two years can you hurry up you've got all these blocks in 247 I can looking at the most long-haired dude in the group going ah he'll do now we get a lot of girls turn it so on clubs what are they wearing 247 tucked in fair enough the boyfriend the boyfriend fit weird not something I'm used to the [ __ ] forearms my God only two exercises in yeah we can just I mean honestly two and two today and then see how we feel will be like eight really aggressive working sets on each muscle maybe we push a bit more we'll see we did just run uh four miles it's going up a mile every time it's not that's not what do you make of the sort of increasing departure of young entrepreneur people from the UK when you're in the UK you look at America as like the [ __ ] golden opportunity the American dream and the fact that they actually celebrate like greatness whereas in the UK you get put down and they also think like it's a pretty depressing place like it's not it's not a nice place to sit in you know what I mean oh like landscape the the culture everything's beautiful but when you're going outside every single morning to work and it's pissing down and it's dark and you're finishing work and it's dark you think what what am I working for why am I doing it whereas I can walk outside here at 6:00 a.m. in a [ __ ] t-shirt free dopamine free mood boost go for a run so for me it's two factors it's the weather and it's the people yeah I agree and even like me seeing you do it made push me to do it cuz i' had always talked about it ever since the first podcast we ever went on I was like my mission is to get to La I want to live in la love that weather love the American culture love that everyone's like so supportive of each other we got we we c a run Club on in La everyone's just like oh it's [ __ ] amazing man love it let's get some pictures can I show you this I'm doing this I'm trying to start this you know everyone's like trying to do yeah yeah I do get guilty about um like leaving the UK in some way because I know that for every like George or Michael or Chris that leaves that's one fewer person that can nudge the culture in the direction where we would haveed it to go so it kind of feels a little bit like leaving that behind yeah but in other on the other side dude it's a bigger challenge than any one person or any couple of people can take on themselves and uh yeah like I'm I'm like disappointed I think I'm disappointed in the UK in a lot of ways uh and it's unfortunately a lot of the things are change very easily changeable it's people's approaches to other people's success it's this inability to support other people's successes and uh put yourself forward too so one of the weirdest things that I realized when I moved to Austin if you get introduced to a new group of people by a friend who knows you and they don't one of the ways that in America they would introduce you would be all right so this is George he owns this amazing clothing company that's growing a ton he's just moved out to America but he's crushing it already drives a really cool car also going to try and get a sub three hour marathon one of the fittest guys I know real hard worker you'd love him in the UK like this is George [ __ ] himself in University yeah you know like that's the that's the equivalent in the UK do kind of like that like dirtiness good come on now tell me the if this is the graph now and you're here tell me about this bit tell me about the like that long and then so how long was this flat bit 7 years 3 years of like slight growth from the start mhm then four years just completely flat and then double double double from then and what was the drive like why why keep going if your business is flat for basically seven years don't know I think that that drove us to not insanity but like to the point where you actually think why am I doing this restart did you ever consider just yeah yeah we got to that point and then it was like actually there is nothing else that we can do so let's go back to the drawing board and Rebrand so what to what what was it before and what was it after what changed um everything like we decided that that's not how we wanted the brand to look it's not how that like the the way we showed up the website the models the Ecom the clothes how they fit the price points the color palette and then it was so that was one pillar was the brand then it was me and Mike as the brand ambassadors the owners and we had all this issue going on with trademark stuff where we was hiding behind a rock there was a point where we got a letter through from this guy in C Republic where he also had the name represent which we didn't know about cuz the brand was pretty much non-existent couldn't even find it um and but he owned the trademark he owned the trademark in Europe we owned it in the UK bottom of a bucket situation where there was no way out unless we changed our name but he could come for us for everything we've done for the past six years that's how it works in trademark law um so we just remained under a rock for a long time and we were scared to do anything and put anything out there and display who we were and display what the brand was and how we were doing in case it kicked his Hornets now exactly um and we had this conversation with him for probably nearly two years back and forward and like we wouldn't get a letter back from in 6 months and then one had come and it'd be like oh it's the end of the world and then another one had come' be like oh maybe I'll consider doing this and then back to the drawing board and he'd say no he wants this and we ended up getting to an agreement with him after I'd say it was nearly two years of just back and forward um and it was like this [ __ ] weight was just lifted paid him out we paid him out yeah so he no longer owns the trademark you guys do yeah right we bought the trademark off him he ch his brand we got to have the word represent so that was the best trade of his life it was the best trade of his life cuz it made him a multimillionaire and then as soon as we got that done it was like someone had lifted the rock up and we just climbed out of it and the business just flew from that day onwards so it's kind of a blessing in disguise I think I go I I see at least what you show of your work Cadence and you know we talk a good bit what keeps driving you cuz you have a work rate which is non-typical I think you know you train close to as hard as a sort of part-time athlete whilst also running a full-time business which is probably a double full-time business Al also trying to have a life and live in two two countries where's that come from like why are you working why did you work so hard um I think there's a few reasons I think number one it's all I know I don't want to go into any other business I don't want this to fail so I've got to do what I've got to do and I feel like the pressure is it's like a privilege right you get to do it every morning I wake up I think oh [ __ ] I get to do that I get to be an athlete as well as I get to run a business and I get to sell these clothes I've also got Mike we've also got a 100 people that work for us now 110 maybe 120 this month we've got to provide for them people as well right this is not just a [ __ ] vanity project for me to sell clothes or to me to go and run some miles and post it on Instagram and it looked good and you get the reaction of likes and followers we' built we've built an Empire now that will hopefully become a legacy brand and like maybe that's what gets passed down to our children or people who come up through the brand and they get a piece of the brand or whatever that may be and you just feel like you've got the you got a duty then and as well like I actually love it I love doing it I know I speak to a lot of business guys out here and like oh they want a threeyear exit they want to do this in 5 years or they're building this to sell and it's like actually no why like it's a [ __ ] passion but is that the case with Cadence as well like that seems like the sort of business that you would bu able to sell um it looks like it probably would be from the outside but that's because started training started 247 felt like there was something that was missing in terms of like hydration and like why couldn't we be the first ready to drink can on the market which we were at the time I don't know if that all makes sense or we're trying to do too much or we're not being enough but uh I think if you did anymore you would run the risk of spreading yourself too thin yeah you know you guys win in the weeds as far as I can see with design with quality with sort of focusing on the real minu I think that's one of the reasons that I resonate with the stuff that you do but that's what taste is we were talking about this before the ability to distinguish good from not good is it's not an algorithm I don't think no it's a hidden superpower that not many people possess also take space which is something I'm struggling with can you develop taste I think so I think you can I think that taste is not something you definitely some people are very tasteful naturally like it seems to me like you have a very good sense of style just you tend to dress in a a manner that seems to suit you and seems to be on Trend whatever that means [Music] um I do think it's a sort of thing that can be curated though which presumably yours has got better over time which shows that it isn't just inherent but it's not just taught but it's only like you if you go back to the first podcast you ever did and look at the difference between what it is then and what it is now yep there leagues apart right same with our style if I scroll down my Instagram to my first post I would cringe at it well it's kind of a little bit like lifting a weight first time you go to the gym a heavy empty bar feels heavy and then 10 years later you go well yeah I know but my warm-ups now 220 or my warm-ups 300 or something oh my God that's so heavy yeah I I get that and it was but all of the accumulation that you've had from there and the efficiency as well you know if I gave you a just a blank t-shirt said hey man imagine you're doing a thousand t-shirt drop and it's going to go out within at some point during summer all right well what have I learned about today oh I learned this new story about Copus and there was this like cool guy that I saw with dreadlocks on the beach and that's kind of Jamaican and oh why don't we do and this thing just appears but you didn't have that skill set originally so it's this weird sort of Confluence of opening inspiration up that your skill set like people can have the ideas but they don't know what they're supposed to pull out of the different ideas you know I see five threads in a conversation so I'm talking to someone I'm like okay so there's maybe five different ways that I could take this next Point that he's talking about and then a sixth one comes in and it like gets to this weird threshold interrupting a guest is usually a no no for me but there's like I don't know some weird pressure alarm syst system that goes off in my mind and I'm like got to say it and it just it's like it's so interesting or important or well timed I have to inter it's like the story uh and obviously you can do that too much but um that's taste right that's that's so being able to distinguish what's going on so do you think you can apply that to absolutely anything in life any absolutes ever saying absolutes is diff difficult someone's going to go oh it doesn't work in porn or something so again real big stretch at the uh top don't need to put head through just whatever's comfortable and then slow and controlled and controlled and stretch and stretch and stretch ball beautiful perfect this is going to feel like uh do you ever see that Family Guy episode where Stewie made his own slave it was called [ __ ] Stewie Stewie made a slave called [ __ ] Stewie and then Brian wanted a slave so instead of Stewie making it Stewie got [ __ ] Stewie to make Brian [ __ ] Brian and it meant that there was like one level of stupidity and then that one cascaded into another one so this is like me trying to teach you the stuff I learned from mik is Rell only a couple of weeks ago so you're the [ __ ] correct but you're double [ __ ] I'll take it double anything's you're [ __ ] Brian good [Music] this was just a like portfolio update who that was [ __ ] you got siid there yeah that was big it is mate look at all do get gays a lot yeah but nowhere near as many as go did you see that uh clip of me talking to seum about that and I was like what's the attention you get he was like 99.99% male like anyone that thinks that this is going to get you girls is completely mistaken yeah well he's on like the top end of that Spectrum like that's Spectrum being the operative word no like he's Peak bodybuilding physique like girls aren't the girls don't want guys that are too jacked yeah yeah every girl I've ever spoke to have always said like they don't want guys that are too big again come on good Big Stretch at the bottom beautiful running session done there a 17 M run earlier on and we've been in here for 300 hours was fun it's nice train with the boys it's good to catch up isn't it crazy that it went dark and now it's gone light again we've been in it that long couple of days while different season different president the guys open the store where are we Hollywood West Hollywood rangley and North Robertson [Music] found a dog vlog's over see you next time