Video summary
Tom Bilyeu argues that artificial intelligence will fundamentally transform the job market, potentially obliterating current roles but offering a massive opportunity for those who adapt rather than panic. He emphasizes that while AI is disruptive and terrifying to many, it serves as an ultimate force multiplier that frees individuals from cognitive limits by solving problems faster and more efficiently. Bilyeu asserts that humans cannot compete with or beat AI; instead, the winning strategy is to use it aggressively. Those who fail to integrate these tools will be replaced not by machines themselves, but by other humans leveraging them effectively. He urges listeners to stop researching passively and start using AI immediately to secure a first-mover advantage in this rapidly accelerating revolution. To succeed, Bilyeu outlines three critical actions: reframing AI as a tool rather than an enemy, identifying specific vulnerabilities within one's industry caused by the technology, and mastering relevant tools through rapid learning. He highlights that efficiency is key, noting how quickly AI can generate content like quizzes or images in seconds compared to traditional methods. While acknowledging limitations—such as Sam Altman's warning against over-hype—he maintains that when wielded by capable humans, AI offers unprecedented capabilities. The technology allows for editing speech via text transcripts and generating human-like voices, marking a significant shift from just three months ago. Bilyeu warns that while blind optimism is dangerous, thoughtful application of these tools can turn the era into one of immense progress rather than dystopian fear. The potential applications extend far beyond current capabilities to include what futurist Ray Kurzweil calls the technological singularity in 2045, a point where technology advances so rapidly it becomes unpredictable. Bilyeu cites Elon Musk's investment in OpenAI and his focus on building AI systems for robots and cars as evidence that controlling the future requires active invention rather than passive observation. He references historical examples like Netflix being passed by Blockbuster and Google passing Yahoo to illustrate how giants often fail to disrupt themselves, while smaller entities succeed through radically different approaches driven by new technologies. In medicine and biology, he points to projects like AlphaFold, which uses AI to predict protein structures from DNA sequences, suggesting that cures for cancer or methods to reverse aging may soon become possible as we learn more about life's building blocks. Bilyeu envisions a future of "borderless entertainment" where immersive story worlds transcend traditional screens, allowing players to interact with fully realized characters via text and real-world actions like walking specific distances. He believes that creative professionals should be excited because AI removes barriers related to drawing or sculpting skills; the only remaining limitation is one's ability to craft effective prompts in prompt engineering. This emerging field represents a new frontier where those who master it will define success, while others risk falling behind as deer-in-headlights victims of rapid change. Ultimately, he concludes that there are no free lunches and that action cures fear, urging everyone to prepare now by learning, building, creating, and leveraging AI to achieve extraordinary results before the window closes.
Read the full video transcript
AI is going to obliterate your job, and
that's fantastic news. It's finally
going to free you up to make real money
and push your abilities farther than
you've ever taken them before, if you
don't panic, that is. Most people are
going to panic. Don't let that be you.
If you do a search on Google right now
about AI, you're going to find a whole
lot of terrifying things. You're going
to see art that's indistinguishable from
the best artists on the planet. You're
going to hear how AI can pass college
exams and get a high score on an IQ
test. And for many of you, you're going
to see examples of how AI could do your
job better than you can. And this is all
with a clunky phase one product. Just
wait until AI has been on the market for
6 months or more terrifyingly, 6 years.
No one is safe. No job is safe. It will
be that disruptive. But, as I always
tell people, moments of disruption
present the biggest opportunity, but
you're going to have to be aggressive
when everyone else is freaking out. Is
AI really that revolutionary? And if so,
how are you really going to make money
with it? The short answer is yes, AI
will be the biggest change not just in
your lifetime, in anyone's lifetime. It
is the ultimate force multiplier. Right
now, humans are limited by the rate at
which they can think, and that
determines the rate at which they can
solve problems. And as Elon Musk says,
people are paid in direct proportion to
the difficulty of the problems they
solve. And if you can solve them faster,
so much the better. If you want to try
to beat AI, I will just tell you right
now, you are going to lose. What I want
to convince you of in this video is that
you don't need to beat AI. You need to
use it. You need to have AI that knows
you're trying to record, that warns you,
"Hey, you're not recording." It almost
doesn't matter what industry you're in.
You're going to be able to do a better
job with AI. But, you need to get the
first mover advantage, and to do that,
you need to stop researching AI and
start using it. At my company here
Impact Theory, we've already integrated
AI into our marketing funnels, our
copywriting pipeline, art concepting,
final image generation, creative
iteration, and human voice generation.
And that's all just in the last few
months since AI's really hit the market.
I've been watching AI closely for a
while, and we've reached what they call
the elbow of the exponential curve. So,
exponential technologies start and they
seem like they're not making any
progress and then they hit the elbow of
the curve and it seems almost to be a
straight vertical. And the key is to not
get left behind. So, please don't waste
a single minute lamenting how things are
changing. Change is inevitable and
change at this speed is dangerous if
you're not paying attention. By the way,
if you don't know who I am, I'm Tom
Bilyeu, co-founder of Quest Nutrition
and Impact Theory. Uh one of those
companies I sold for a billion dollars
and the other one has generated roughly
half a billion views. I've made a lot of
money and touched a lot of lives by
seeing opportunities others have missed.
And I'm telling you AI is the
opportunity that you've been waiting
for, but you have to make a move. Given
how much AI has already altered our
systems, over the next few years, I'm
expecting it to majorly accelerate our
ability to test and learn. Not just
here, in society. And whoever learns the
fastest is going to win. This is all
happening in plain sight. Everyone's
talking about AI. I know this isn't the
first time you're hearing about it, but
to take advantage of this moment, I need
you to do three simple things. One,
reframe your thinking around AI. Don't
see it as the enemy, see it as a tool.
It really is a phenomenal tool. You're
not going to be replaced by AI, at least
not yet. You're going to be replaced by
a human using AI. So, please be that
human that's replacing other people. To
do that, you need to two, figure out how
AI is going to disrupt you. Face it head
on, don't run, don't hide, identify your
vulnerabilities. And three, identify all
of the AI tools that are relevant to you
and master them. Learn absolutely
everything you can. Remember, this is
the very beginning of a very aggressive
and fast-moving revolution. Moving
quickly gives you two advantages. Number
one, you can rocket ahead of other
people up by mastering the tools. And if
you master the tools, people are going
to turn to you because you're able to
more efficiently solve problems. Going
back to the Elon Musk quote, if you can
solve harder problems faster, you're
going to get paid more. And in these
early days where most people are stuck
in the deer-in-headlights mode, you have
an unfair advantage. The second thing
is, while others are caught between
fascination and panic, you can be
voraciously acquiring skills and growing
more useful. So, take action now. Start
mastering the technology while everybody
else is absently playing around with AI,
dismissing AI, fighting against it, or
running in fear. If you embrace it, you
can create a skill set moat around you
and leverage your knowledge to get paid
more or to build something that wasn't
even previously possible. The second
advantage that AI gives you is an almost
unimaginable amount of efficiency in
certain tasks. It is insane the things
you can do. If you've seen it in action,
it is breathtaking how fast it will come
up with answers. I had it recently for a
holiday party, I had it generate a quiz
based on the most popular movies and
songs, and it did it literally in
seconds. Gave me a hundred different
questions and answers. Now, don't get me
wrong, AI is not a panacea. There are
plenty of problems that right now AI
sucks at. Sam Altman, the founder of
OpenAI, the maker of the ubiquitous
ChatGPT, has himself said that people
are getting so hyped up that they're
going to be disappointed. If you think
that this is Terminator 2 already and
ChatGPT is going to turn into liquid
metal and save you from some space
aliens, yes, you're going to be
disappointed. But, if on the other hand,
you look at AI as an efficiency tool
that needs to be wielded by a very
capable and well-trained human, you're
going to dunk on everyone. AI can
already write articles, create social
posts, generate images, make videos,
generate human speech, summarize books
or emails and everything in between,
create transcripts of speech, allow you
to edit speech by editing the text of
the transcript. Yes, you heard that
right. You could edit what I'm saying
right now just by editing the
transcript. I know because we're working
on integrating that into our pipeline
here as we speak. I had to create a
verbal disclaimer acknowledging that I
knew a replica of my voice was being
generated. Just 3 months ago, this was
something that was too expensive for us
to do and now it's readily available.
That's how fast things are moving.
Here's the thing about AI that most
people are missing, which is why they're
standing still right now and why I hope
you won't. AI is about efficiency and
rapid iteration. The whole way to get
ahead in life is what I call the physics
of progress, which is all about trying
something and learning. And in fact,
when I'm teaching people it, I often
tell it this is like learning like AI.
And now you have AI at your fingertips
to speed that up. Legendary futurist Ray
Kurzweil predicts that this is all
moving so fast that by the year 2045,
we will reach what he calls the
technological singularity. He defines
that as the moment when technology
advances so fast that we can no longer
predict where things are headed. Why
should you believe him? Because
approximately 87%
of the technological predictions that
he's made over the last three decades
have come true. He's so good at this
that Google at one point had him as
their director of engineering. Now,
maybe AI will fall into the 13% of his
misses, but I doubt it, and here's why.
AI can improve itself. Let that sink in.
ChatGPT is getting smarter right now
through its interactions with people,
and it can have tens of thousands of
conversations going on at the same time
with people all around the world. If you
want to learn from people, you can only
listen to one at a time, and you need to
sleep, you need to shower, you need to
eat, you get distracted by family,
friends, sex, you spend an entire
weekend doom scrolling. AI on the other
hand is laser-focused at all times, and
its cognitive abilities are faster and
vaster than yours or mine, for sure. It
has perfect recall and lives inside of a
series of supercomputers so powerful
that people predict AI will, in the
not-too-distant future, have a level of
intelligence that isn't just smarter
than the smartest human. It will be
smarter than all humans combined.
To give you a mile marker on our race to
the singularity in 2045, here's what
Elon Musk recently tweeted. ChatGPT is
scary good. We are not far from
dangerously strong AI.
So, maybe AI is going to fall into
Kurzweil's 13% of misses, but because it
comes too soon. If you're still with me
and you haven't gone into
deer-in-headlights mode yet, let me
paint a picture of a very exciting
future, because I think AI, while we
have to be very thoughtful and this
could be very dangerous, it has the
opportunity to bring in a thrilling
future. Impact Theory is a modern media
company. Our job is to entertain and
inform. We're trying to build the next
Disney, a modern Disney. But, they have
a 96-year head start and billions of
dollars in IP and billions of more in
revenue. The only way that we have any
hope of catching up is to move faster
during a moment of disruption. That's
why I want you guys thinking about this
in your own life. This is how lumbering
giants are always taken down. It's never
by another big company. It's always by
the small guy, the small company that
took a radically different approach.
Think about Netflix. They actually tried
to get Blockbuster to buy them for $1
million. Blockbuster passed. They
couldn't see it. Whoops. Or, take
Google. They also tried to get Yahoo to
buy them for a million dollars, but
Yahoo also passed. They couldn't see it.
But that's how it goes. Big businesses
have a hard time seeing the new future
because disrupting yourself is
terrifying even at the individual level
and it's really terrifying in business.
But if you don't disrupt yourself,
someone else will.
So, this is your shot. This is your time
to disrupt yourself. That is certainly
how everyone here at Impact Theory is
thinking about it. Here's how we're
using AI currently and a little bit
about how we plan to use it in the
future. As I mentioned earlier, we're
we've already integrated AI into our
marketing funnels, our copywriting
pipeline. We've used it for concept art,
final image generation, creative
ideation, even the human voice
generation that I was talking about. And
our goal is to create an entirely new
form of entertainment that we call
borderless entertainment. I won't go
deeply into that right now, but the long
and the short of it is that we believe
with recent advancements in AI and a few
other things like AR, we're going to be
able to develop really immersive story
worlds that are actually able to
transcend your computer or PlayStation
and allow you to interact with the game
in real life. Doesn't mean that we're
bringing the game to life, but it means
that we're actually able to allow
players to interact with the characters
through your phone, text message, things
like that. We believe the game designers
are going to be able to generate fully
realized characters that look real,
speak realistically, can call you on the
phone, reply to your text messages,
remember you over time, and give you a
completely customized experience that
makes it feel like you're really
interacting with that world. We're also
able to trigger game events based on
what you're doing in the real world,
whether it's you going to a specific
location, walking a certain number of
steps, or sending a text message to one
of the characters. Gaming is going to
become hyper-tailored, hyper-responsive,
and hyper-immersive with new storylines,
spaces, characters, environments, and
dialogue all being generated on the fly
thanks to AI. And that's just
entertainment. Wait till you see what
companies like Viome and The DNA Company
are doing with AI. The amount of data
that AI can crunch through is
unbelievable,
and when you begin to apply that to
medicine, biology, it gets crazy really
fast. Google's AlphaFold is a great
example. They're using AI to predict a
protein's 3D structure just from reading
its amino acid sequence in the DNA.
All of life is really just data. What
will we learn when we begin using
high-powered AI to assess the building
blocks of life itself? Will we discover
the cure to cancer?
Perhaps learn to reverse aging? There
are very serious people who believe all
that and more is not only possible, it's
inevitable. Now, don't get me wrong, a
lot of this hasn't happened yet. It may
be years in the future, including some
of the things that we're talking about
in gaming.
But all of this stuff
is going to happen, and I think it's
going to happen faster than any of us
think. Now, if any of this sounds like
the beginning of a dystopian sci-fi
movie where we all get enslaved by AI,
let me see if I can allay any of your
fears. First of all, none of this is
magic. And while it's true that any
sufficiently advanced technology is
indistinguishable from magic, and AI is
really impressive, AI is not quite there
yet. For now, it really is just a tool.
But, it is a very exciting tool, and the
more you research it, the more I think
you're going to see that you're going to
be able to use this to tremendous effect
in your own life, your own job. And
those that learn to wield AI well are
going to own the future. And those that
have first mover advantage will capture
a disproportionate share of the positive
results. Now, I think that optimism is
one of the most important traits for
anyone who wants to be successful, but
I'm here to tell you that being blindly
optimistic is just stupid. AI, in the
wrong hands, if we're not careful, is
dangerous. And we really do have to be
thoughtful about how we proceed from
here. There are no free lunches. There
is a Chinese curse that I love that goes
like this, "May you live in interesting
times." Thanks to AI, I can tell you
most certainly, you live in interesting
times. But, if you're thoughtful, if all
of us are thoughtful, and we learn to
use these as a tool, it doesn't have to
be a curse. So, here's how I see it, and
how I'm trying to get those I love most
to see AI. I believe that AI will make
everyone dramatically
more efficient. In that efficiency,
you're going to be able to do far more
than you were able to do before. Far
more. Orders of magnitude more. When I
think about how people can already do
incredible special effects on their cell
phone in just minutes, the kind of
effects that used to cost Hollywood
studios millions of dollars and take
months to pull off, it literally blows
my mind. That's why I say that if you
have any kind of creative bone in your
body, you should be over the moon
excited about AI. You are no longer
going to be limited by how well you can
draw or sculpt in a 3D program or even
by how good you are at photography or
filming something. All you have to do is
get good at describing
in words what you want. You are truly
going to be limited only by how well you
can phrase a prompt. This is something
known as prompt engineering and myself
and many others see prompt engineering
as an emerging field that some of the
brightest minds will pour into. The only
remaining question is, will you be one
of those bright minds pouring in or will
you be one of the deer in headlights?
When I sold Quest, I knew I never needed
to work a day in my life again, but I
work harder now than ever for one simple
reason. All that stands between you and
your dreams is having the right frame of
reference. If I can just help you see
things from a new vantage point, I know
that you'll be able to do some
incredible thing. You'll be one of the
people that cures cancer or reverses
aging or does some other currently
unimaginable thing. I hope you'll use AI
to do those amazing things bigger and
far more efficiently. Now, I say this
with love.
You cannot sleep on this. Maybe you've
let other moments pass you by, but don't
miss this one.
Now, let me be clear. I can never
guarantee that I'm seeing things
correctly. I could be wrong. I don't
have race track record, but I do know
that you've got nothing to lose by
learning and you could have a whole lot
to gain by implementing. So, my advice
is to prepare now and take massive
action. I always tell people action
cures all. For example, I think there
are few people more worried about AI
than Elon, but what was his response?
The best way to control the future is to
invent it. He invested a billion dollars
into Open AI and is busy at work
building AI systems to pilot both robots
and cars. That to me is how you respond.
Even if this is the bad kind of
interesting time don't just sit back
take action learn build create leverage
AI and see what you can do together I
think you'll be surprised or maybe you
won't because maybe like me you'll have
already asked chat GPT if AI's future is
bright or not and here's what it told me
AI's future is bright as long as we
don't make it mad it's actually what it
said fingers crossed that that's meant
to be funny all right guys that's it now
go forth learn about AI and be legendary
take care peace
if you like this episode be sure to
check out the next episode you're going
to love it
I guarantee it