Video summary
Aras Modura, Head of SME Banking at Absa Bank Kenya, outlines a comprehensive initiative designed to empower the small and medium enterprises (SMEs) that form the backbone of the Kenyan economy, representing 98% of businesses and driving significant GDP growth. To support this sector, the bank has committed up to KSh 100 billion, strategically allocating funds across small and medium enterprises while reserving a substantial portion specifically for women and youth entrepreneurs. Although interest rates have dropped from historical highs to a more manageable average, Modura emphasizes that the primary hurdle for SMEs has shifted from mere access to finance toward building capacity—the ability to effectively utilize capital, manage cash flow, and plan for long-term resilience against frequent disruptions.
To address these capacity gaps, Absa employs an ecosystem banking approach that combines unsecured loans with secured financing through value chain integration with major anchor companies like Unilever. The bank utilizes advanced behavioral data, analytics, and artificial intelligence to assess creditworthiness holistically by analyzing transaction histories from mobile money, other banks, and personal accounts, allowing for pre-approved limits via their app. This digital infrastructure is complemented by specialized programs tailored for diverse groups, including Gen Z multi-career individuals, street vendors, and those seeking Islamic financing, ensuring that support reaches every segment of the entrepreneurial landscape regardless of their specific needs or risk profiles.
Beyond financial products, a critical focus is placed on building business continuity through bundled insurance solutions that protect against political violence, climate change events like El Niño, and other unforeseen risks such as shop invasions or floods. The bank also actively expands market reach by taking entrepreneurs on international trips to Estonia, Finland, and the United States to explore export opportunities beyond traditional domestic markets. In these European destinations, over 15% of Kenyan participants secured deals as local representatives in sectors like IT and education, with some obtaining e-residency to access broader European markets, while visits to the US focused on business leadership and legacy building through engagements with global leaders and organizations.
Despite these successes, challenges regarding payment periods persist, prompting advocacy for policies that enforce reasonable timelines to prevent capital deployment issues when suppliers face delays from large clients like supermarkets, a problem often bridged by solutions such as invoice discounting. The bank continues to collaborate closely with partners including the Ministry of Trade, the Chamber of Commerce, and the Kenya Association of Manufacturers to converge support efforts, while maintaining a deliberate threshold in domestic government borrowing to ensure continued lending to local SMEs. As these enterprises contribute nearly the entirety of the economy, significant investment and sustained collaboration are urged to facilitate their growth not only within Kenya but across regional transactions spanning twelve African countries.
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# Y in the morning you can find us on
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personally minds is at brand suan in
this conversation be delving into
mattersmemes that make up 98% of Kenya's
businesses that also contributes to
close to 30 to 40% of our gross domestic
product but however stillmemes in our
country go through major challenges that
touches on matters access to credit uh
regulation uh limits too as well but
Absank is coming in handy especially
when it comes to supporting SMMES in our
country. They re recently pledged to
supportmemes in Kenya with a sum of up
to 100 billion Kenya shillings
supporting over 50,000memes
and much more. And to help me unpack
this conversation, I'll be speaking to
Arasmura. He's the head of banking at
Absa Bank Kenya. Great to meet you, Mr.
Aras.
>> My pleasure. Thank you.
>> Yes, Karim Busama. Let's get to know you
a little bit. um how did you arrive at
Absank and you're now the current head
of theme there a little bit of your
profile for the youth for the Gen Z and
millennial that are watching you right
now.
>> Thank you so much and thank you for
having me. My name is Aras Modura head
of SM Abster Bank Kenya. I started my
banking career over 20 years ago and I
started in a branch ordinarily in a
branch doing branch operations and rose
all the the way through the ranks to
become a branch manager a regional
manager. I've worked for two other
international banks but currently I'm
looking after the needs of in Kenya.
Yeah,
>> major just not the the financial part of
it but a lot of emphasis on the
noninancial services to helpmemes grow,
thrive and take advantage of the
opportunities being presented by the
current market.
>> Right. Yeah.
>> When you speak about uh Kenyanmemes,
you've done a lot of uh I believe
outreach in terms of reaching out from
to different counties too as well trying
to nurture them and we'll get to the
pledge that you made but has it already
been disbbured the 100 billion Kenya
links?
>> It's ongoing. Oh, it's it's on a roll
out basis.
>> Yes. Yes.
>> Right. But 50,000memes in Kenya is a lot
and they contribute massively to a
Kenya's GDP. Correct. Maybe in some of
the previous interactions you've had,
what are the major conversations that
crop up whenever you interact withme
owners that maybe a lot of people don't
get to hear especially when it comes to
their stories and their journey.
Yes, there's so many things that happen
around SMMES uh and first I really want
to appreciate that the fact that they
contribute a lot to the economy creating
employment uh to the GDP and also most
new businesses 98% of all new businesses
are actually thememes starting all the
way from micro going to small and medium
enterprises and some of the conversation
that come is about the enablement the
capacity
>> a lot about it is about access to
finance but currently Mr. Sak I think
access to finance that has been taken
care of.
>> If you look at the solutions in the
industry, the digital providers and
access to credit and all that. The the
the major piece right now is about the
capacity.
>> Yeah.
>> The capacity to utilize that capital to
utilize that credit to access that
credit to use it in the right way and
also the capacity to grow to thrive and
to be resilient so that 10, 15, 50 years
to come that business is still thriving.
ABSA has been in Kenya for over 100
years.
>> So my wish and my goal is can we
havememes that are growing at the same
pace. So that conversation about access
to finance but then beyond financing
what next?
>> Yeah.
>> The capacity to also be able to spread
and go to the rest of Africa and also
expand to other counties use of digital
and technology so that you can go to
other countries. The opportunity is
massive,
>> but the how is the conversation that
keeps coming up
>> often often. Yeah. And speaking of
conversation, before we dive deeper into
it, maybe what stuns you or what
surprises you about our ownmemes because
you're having a career spanning over 20
years. It means you've witnessed a lot
in terms of uh the evolving landscape of
operations and also some of the factors
that favor our SMMES and I'm sure our
political temperatures too as well
contribute a lot to either SMMES
flourish or they dwindle. What stands
you about our current SMMES and how they
operate? I think there are two things
that really stand out and the first one
is about the resilience
>> right
>> Kenyans are extremely resilient starting
all the way from that small enterprise
or at the nano stage that is starting
someone who starts a business something
happens they're out of the business it's
just one person who is taking care of
everything you're the manager you're the
financial the employee you're the
saleserson and you're doing everything
else by yourself at that micro level
then you find Kenyanmemes get
interrupted by so many things anything
happens. MSMES are the first ones to be
affected in this country.
>> Yeah.
>> But then the ability to bounce back that
resilience is is quite good.
>> The second one is about the innovation.
If you look at the Kenya landscape and
the innovations that are happening in
Kenya,
>> a lot of that is actually not being led
by corporates. It'smemes who are leading
the innovations. Look at the fintech.
>> They are being innovated by very young
people collaborating with very big
brands. And you're seeing a lot of
innovations being adopted by corporates,
even by government. by you have seen a
lot of capital being attracted to Kenya
through small innovations throughmemes.
So they are extremely ambitious, very
creative, creating opportunities but
they are big big dreamers but the
ability to bounce back quite commendable
for Kenyanmemes
>> right
>> and that just shows that there's uh that
sector need to be invested in a lot and
I believe there's also a need for
collaboration between the private and uh
the public sector rather and the public
sector or the government too at large so
thatmemes thrive but also let me ask you
about your is it a three-year commitment
finance commitment ment program to
support 50,000memes
maybe how much has gone to micro
MSM2s too as well and how much has gone
tomemes if you are to break it down a
little bit for the purposes of
understanding because 100 billion is a
huge sum of money yeah correct so so
this is our pledge that that we are
looking forward to empowering the MSMES
and from the small enterprises around
40% actually 45% has gone to the small
enterprises and to the medium
enterprises the rest of the the
financing.
>> Yeah.
>> But also in between there 40% has gone
to women and youth.
>> Right.
>> So so we we we also keep tracking it to
see the utilization and the consumption.
>> Mhm.
>> Yeah. Right. Does does that mean at some
point maybe cuz you said you've
mentioned it will be on a rollout basis.
Does that mean at some point you'll bunk
it up and add it and make it a little
bit bigger so that we have many other
startups as well accommodated on board
because SMS keep on cropping up and it
starts from a startup before it even
transition to the journey of even an
MSME2 as well. Yeah, correct. Because
this is on a continuous basis, we are
saying that our target is to ensure that
we able to push that and empower over
50,000 MSMES
>> with 100 billion. And so our commitment
is on Aurora basis as we continue to see
the needs emerging and because we have
plenty of cash and we have a lot of
liquidity to push out there to the
market. Mhm.
>> So assuming that money is consumed
before the period and the target to
ourselves then we are able to still go
back and push in more because we are
really committed to transforming that
sector.
>> Yeah. Yeah. Uh when you you mentioned
even in my introduction to as well I
mentioned one of the major challenges
thatmemes and startups and MSMES face is
access to credit and you mentioned very
clearly finance is no longer now an
issue. If you were to uh look at it with
the lenses of uh Absa Bank, maybe how
much is it that you guys are zeroing it
down or reducing for a formal theme to
be able either to borrow or access so
that they operate effectively in terms
of rates.
Okay. On average you'll find okay the
rates differ because we have a different
kind of a risk profiles for the
customers
>> but you find currently even in our
current market the whole banking
landscape and the financial sector
>> interest rates are have now really gone
down because of the monetary policy
committee has really been looking at the
pricing in terms of controlling the
central bank reference rate
>> and so on average you'll find an theme
is able to access financing between 14
and 16%.
>> Right? We are coming from highs of 20
and in the past it was going all the way
to 24 especially for the
microenterprises looking at the risk
profile. So based on the way we see the
risk in whichever individual business
the history and their profile then we
able to price them
>> but by and large access to finance in
terms of the pricing is not a really big
challenge because you find there has
been efforts by the banking industry
>> to contain that
>> right
>> now where we are finding again another
opportunity is access because they can
access money is accessible digitally
banks are accessible digitally mobile
money opportunities are all over you can
be able to do your the banking and also
control your account. So accessing both
the credit and transactions collecting
and all that is not a big problem.
>> Yeah. Now where we are finding now we
need to do more is build financing
>> because you can access through your
phone you can do your transactions you
can do an appabsa you can collect
everything digital the money lands to
your account
>> right
>> but then how well you utilize that
capital
>> right
>> the kind of financing that we give you
and also how easy we make it for you by
removing some of the barriers that go
build now the traditional way of lending
>> yes
>> and in that case some of the things
we've done is also to introduce
unsecured loan facilities
>> unsecured loan facilities Yes.
>> Okay.
>> And uh we can give up to a maximum of 6
million
>> unsecured. And uh for the small
enterprises we go up to 3.5 million.
>> Right.
>> But for the medium enterprises we go up
to 6 million.
>> Again depending on the capacity
>> because beyond capital capacity comes in
very very strong
>> right
>> both the capacity to get the money and
the capacity to utilize it
appropriately. And for us as a bank, we
are looking at how do we give you the
right capital
>> so that we again don't finance you in a
in a mismatched way.
>> Yes.
>> Yes. So the the the other thing we are
doing is also to integrate them with the
the value chains within their areas of
operation in the sectors. Okay.
>> And uh we are doing it through ecosystem
banking
>> and the ecosystem financing the way we
do it is we look at different value
chains, different supply chains and we
again able to give them secured
financing.
>> Right. Uh let me ask you Mr. rosters. If
you were to practically apply it to an
average normal uh trader, let's imagine
a trader at Gcoma market who wants to
access um this uh funding program. Are
they eligible? What makes them eligible
or at what place of their operation,
business operation? Should they find
themselves uh accessing such funding
from AMSA bank? Is there a platform? Are
there avenues that already have been put
out there by ASU Bank that can make them
access this funding? Okay. The the first
thing is to establish a relationship
>> because banking and lending is primarily
dependent of the history.
>> Exactly.
>> Yeah. Because you have to look at the
history of the transactions. The beauty
about it is that the history we can look
at the history from elsewhere. We can
look at your mobile money transactions.
We can look at your circle statement. We
can look at what else were you doing
with your with your financing with your
banking on a day-to-day basis. We can
look at a statement from another bank.
And so when we combine all that
holistically then we are able to see how
much of the turnovers are you doing how
is your banking history so that we can
gauge the capacity. So the first thing
is to establish that relationship
getting an account but then getting this
the relationship manager you know the
branches who is going to help you and
take you through because where we find a
challenge is when anme walks in wants
financing but they're not able to
explain correctly the right kind of
funding model that they they require. So
you'll be advised about the ways of
funding but it is based on the
information that you give to the bank.
>> So based on that history once we put it
together we have the technology that is
able to analyze all that and we can
holistically see
>> based on the need that you have and the
goal that you have and the gap that you
want that you have how much is good
enough to take care of your business.
>> Right? But uh blindly just going to
access alone because one qualifies for
it is something we really discourage
people and our relationship managers are
also trained to become advisers. All
right.
>> So that they also able to coach you and
help you as a business person
>> to understand the right kind of
financing for you.
>> Yeah. for Jenzi who's watching this show
and possibly they're dreaming to start a
business and I'm also want to loop in
Amamoga are they equitable to this type
of funding uh from your institution and
what is the route that they can follow
because when you look at Jenzis and the
way they're living right now they're all
about aesthetics social media drives uh
their daily life uh they're also multi-
autonomous and also multi career
oriented somebody could be a television
presenter but they're an entrepreneur
they're running a business back at home.
They're also an influencer. If they were
to journey down this path of getting
this funding, uh what would you advise
to them or what are the available
options for them specifically a Jenzi or
also a mama? Do they have a host in this
race?
>> Yes. Yes. Yes, they do.
>> Uhhuh.
>> But but uh again going back to what I
was mentioning, what is the goal?
>> Mhm. And uh the beauty about it is we
able to consider like all the sources of
income like you you look at the
>> genzies they finding they're doing
multiple things and they have different
capacity even different careers.
>> Someone is working online they're
getting their payment from international
sources. They also doing writing
articles. They're in a physical job.
They also doing a gig. So we're able to
consolidate all that and have a
wholesome view and review of the person
>> based on the kind of incomes they get,
how regular they are or whether they're
periodic. So that then we can be able to
match the the financing based on the
inflows.
>> Yeah.
>> For the mamaboga again uh it's very
simple because nowadays it's very easy
in Kenya to keep your financial record
straight because you go to any anybody
selling in the in the streets you find
they're being paid through mobile money.
>> So we able to analyze that statement and
see are we able to finance you based on
the history that you have.
>> For the ones who are trading within
their personal space because you find a
lot of them using their their own names
within the consumer banking. We also
able to support them through their
personal account
>> but we know most of that money ends up
in business. We have something we call
Timisa which is an online platform where
they are able to get scored based on
their pesa transactions based on their
their behavioral data and we able to to
allocate them a score a predetermined
limit.
>> Yes.
>> Then they able to access that as a small
capital as a startup
>> before now they come to formalizing
formally to where we can actually look
at the actual financials.
>> Yes.
>> Yeah.
>> This one stunts me. It says four in five
Msmemes die before year five. Correct.
Uh from where you sit maybe what is the
number one killer of SMMES that are in
the inception period or they're in the
burning period?
You you see that period the bading
period as you rightly put it is is a
very risky period where if you walk
alone without a goal and without a clear
plan you'll be all over. And one of the
killers is actually not access to
capital but the capacity. And capacity I
can define it in maybe two broad ways.
First is the capacity to be able to
scope the market and do a plan and a
very good process and as to how you want
to carry out your business.
>> Yeah.
>> And so you find a business is well
funded from different sources. It could
be bank, could be friends, could be
family, could be from savings. But then
along the way uh this MSME doesn't have
the capacity to drive this business
doesn't have the system and the process
to separate for example their their
financing the planning the budgeting so
the diversion of funds starts kicking in
>> and any good opportunity again going
back to the goal any good opportunity
that comes they jump into it
>> we are very good in trying too many
different things and you find four out
of those five MSMES by the time they're
failing they have started either another
business
>> they have started a bill they have put
in money in something that looks
attractive that is going to earn them
crazy interest.
>> Yeah.
>> So by the end of 5 years the initial
goal from year one
>> Mhm.
>> they have already deviated from it.
>> Yeah. the other challenges that are
systemic and those are normal the
financing challenges but as you can see
again in the industry there are many
other sources and ways of financing but
even a financed business
>> you'll find some of them failing because
the challenges are there the the
planning the goal um and also the
structure
>> because sometimes you can run a small
business but you find we sometimes we
don't take ourselves seriously
>> to a point that you can do a budget and
a plan
>> right
>> on how to manage your cash flow
>> right
>> so when you truth blind. You don't know
what will bring you down.
>> Right.
>> Yeah.
>> Right. And Amster Bank boasts of having
trained 50,000 plus SMS. Is that
correct? Is it 50,000 the exact number
or it's more
>> the the training?
>> Yes. For formemes specifically
>> is more because we are doing it also in
conjunction with the Absa Banker
Foundation.
>> Right. Absolutely. And then maybe in
that process, how do you determine if
anme is now creditw worthy? And now
after it's been given funding, uh are
you able to predict it can survive its
next bad day or maybe a disaster or an
accident that happens along the way or a
loss? Cuz business is about risking
literally entrepreneurship.
>> Yeah, correctly.
We do it with the different partners
because we have a different providers of
the uh business development services the
BDS
>> and so these are the experts who work as
partners with the bank
>> right
>> so that we able to take them through
training programs uh some of them we are
also looking not just for credit
>> but they're looking for capacity to do
governance they want to do systems and
processes
>> others are looking for financing so we
are able to see cumulatively the journey
they have taken
>> we look back to the history so that we
able to to determine at this rate if you
to look at the training program may be
going for a certain period of time
through us and also through other
because have access to different
programs some of them are selftaught
>> you can be able to see based on the
history and the projection and also use
of technology and AI
>> what is the likelihood that the behavior
of this business is likely to take it to
the next level
>> and that way we are able so to guide
them even right before time that you
already in one year you're already in
two years.
>> Yes.
>> And some of them you can clearly see
that you're not ready for financing
right now because it comes at a cost.
>> Yes.
>> Are you able maybe to get other
alternative sources of funding
>> like some of them are able to do from
own savings, others are able to do from
other partners,
>> right?
>> Then they get to prepare for the next
level of funding.
>> Mhm.
>> But beyond funding, the other thing we
do is the building capacity because you
might have the funding but then the
capacity to be able to address the needs
in the market
>> to get new innovations for new products,
>> right? Once that one is lacking, you
will be ready for financing, but then
you're not able to capture the market,
>> right?
>> And the other thing we do is also give
them opportunities to find new markets.
>> Mhm.
>> And maybe we can be looking at that at a
later point. Yes, absolutely. Uh
speaking of that, maybe if you are to
pinpoint in terms of supply chain, what
are that managed to receive training in
terms of the supply chain or different
avenues that tap into the normal average
daily Kenyan life?
Oh. Uh once again what are the
businesses or SMS that you've managed to
train
>> uh specifically in what areas average
yes exactly the sectors for average
Kenyan life
>> the the the first one the most dominant
one is in trade
>> mhm
>> and that's looks like the most uh common
starting point for most businesses
>> okay
>> because uh trade and services and
especially on the services because the
investment may be your time someone is
just providing services uh even fresh
from school others you find they have
grown others they're just an extension
of a big enterprise
>> or a big corporate but they're doing
some bit of work for them by the side as
an agent or as an extension of their
market outreach.
>> Mhm.
>> Uh the other one that we are seeing
really emerging is about lighter
manufacturing. We are seeing a lot of
manufacturing happen happening in a
small way.
>> Uh especially the the young people
coming up with new innovations.
>> The women also coming up with the new
innovations at home. We are seeing a lot
of also agriculture and value chain uh
value addition in agric.
>> Uh young people again are really going
into agric and trying to do it in a
different way.
>> Yes. and technology because again in
tech we are seeing a lot of innovations
>> and you see part of the innovations that
are running in the country are being
started by young people
>> right
>> uh and within the MSME space
>> but then they plug into big partnerships
to scale up
>> right yeah
>> this one is a very interesting question
coming through you're pushing uh for an
ecosystem and supply chain for products
like Wizia stock yes
>> which anchors farms such as uni liver
does that mean maybe a shop outside a
big corporate value chain is still
locked out of first working capital
there in two different ways.
>> Mhm.
>> You can access capital normally even if
you're not within the established MOU or
for example the univer which is now
through the Vession.
>> Okay.
>> But then the terms will be different
because you are coming as an individual.
>> Now this one for Vasha the good thing
about it is you riding on an anchor an
established relationship
>> with this anchor. And for example, if
you look at un liver, univer is able to
give us the data at the history and we
can tell for the last 3 years, this is
how much you've been supplying. But
again, your potential is at another
level. So there's a financing gap and
through that we can be able to push um
unsecured facility
>> for stock only
>> payable only to the anchor who is in
this case for example the univer that
you've just mentioned.
>> And so that money cannot be diverted. So
the cost goes lower, the limit goes
higher, the access is enabled through
our platform.
>> So it means that if you're within the
platform and you are within that uh
value chain financing arrangement,
>> it is easier, it's cheaper, it's faster,
>> right?
>> If you're without you still access it,
but the terms are different.
>> Mhm.
>> But in most cases, you'll find in one
way or another, a trader, a common
trader is in one of them. A hardware is
maybe supplying something
for a big enterprise. You're supplying
something for a big manufacturer. Mhm.
>> So we keep on boarding them uh the big
cars then for all their distributors
then we able to finance them so that
they can be able to sell
>> what they can manage to sell
>> not only what they can manage to pay for
right yeah uh and and how do you bring
the bring in the aspect I don't know if
you guys face any any sort of
competition cuz at the same time you
guys are giving credit to some of these
SMMES also the other side digital
lending institutions are also heading
for the Samsung uh ecosystem or Samsung
uh avenue you. So how you guys striking
a balance a healthy balance so to say
between digital lending institutions and
ABS bank as a finance institution?
>> Yeah the good thing is that in the
industry we have information sharing.
>> Mhm.
>> So through technology we are able again
uh to determine the creditworthiness
based on other borrowings in other from
other sources.
>> Mhm.
>> So that's why with the scoring that we
do we're able to quickly pick that this
person has borrowed from ABC and now
wants to borrow from D. Yeah.
>> And their credit then should be this or
their capacity
>> is to a certain extent so that you don't
overburden them.
>> So information sharing is good both for
the bank but also for the borrower
>> so that you don't just pick a load that
you cannot be able to carry
>> because credit can kill you if you use
it in the wrong way
>> and if you take too much than is
required by the business.
>> Mhm.
>> Yeah. Yeah. And I want you as well to
talk about uh now the part of the
program. So the finance programs that
you guys have at Absa Bank. I think the
striking one too as well is the women
funding program. Talk about it and how
has it impact impacted women inmemes or
entrepreneurship or startups at large.
>> Okay, maybe I can start with the one
that you've just mentioned. If you're
within a well established value chain
distribution for a big enterprise a
manufacturer
uh then we are able to solution you on
the value chain um financing through
ecosystem or through the vization and
what we do is that we give you money for
the stock to buy from an ana through an
well established ecosystem or well
established MOU
>> with very defined parameters and so we
are enabling you to just take in the
stock that you can be able to sell.
>> Yeah. So there's no issue of stockouts
and although even to oil marketers and
to the ones that are within the retail
of of oil and gas.
>> Yeah.
>> The second one that we are doing is also
LPO financing. Um if you are within a
well established um you are supplying to
a big company where we have an
arrangement with them trip agreement
that you you are supplying to them you
have a history with them we can finance
up to 70% of the LPO
>> up to 50 million in discounting. Again
you have been in process that need to be
discounted delayed payment.
>> Yeah.
>> The other thing we are doing is also
through the women again we brought in
partners who are enabling us to both
build capacity for them but also to give
them higher limits
>> because for a women business uh we look
at them differently
>> and we also able to give them higher
limits than than usual.
>> We also able to do some risk sharing
guarantee with some partners so that
when they don't have security they can
be able maybe to access a higher limit
and secured than a conventional
business. Right.
>> We also doing Islamic financing so that
our Muslim brothers who want Sharia
compliant programs and financing
>> then we have a fullyfledged um
department that looks at it that way and
they're able to get the kind of
financing that aligns with their faith.
>> So irrespective of where you are playing
in then it becomes much more obvious.
Then the other thing we've done we have
a business club and this business club
is again for helping us to to help them
build capacity and give them we have
four access pillars that I help them
access to financing to mentorship and
coaching to training to information and
market linkages
>> and this is the one that now takes them
out to markets outside of Africa within
Africa and also business forums within
Kenya.
>> Yeah.
>> I saw notification here. What's an LPO?
>> An LPO is a local purchase order. Right.
>> Yeah. So once you get an order from a
well established company and that are
within the companies you're working
with, we can finance you to supply.
>> If you have an invoice from them and
maybe you're going to be paid after 90
days,
>> we can give you up to 80% of the invoice
value as we wait for the payment.
>> Yeah.
>> Uh you mentioned a women's funding
program. I'm trying to be a little bit
cocky. Where is the boy child funding
program here? Am I in what category is
it included?
Yes. Uh boys are what do we make all the
others
and you know do you know September is
mental suicide awareness month the boy
child on the biggest end of the
spectrum.
>> Correct. Correct.
>> Right. Does that mean they're always
forgotten when it comes to even
inclusivity or some of these uh forward
moving uh movements especially when it
comes to empowerment?
>> There has been this idea that the boy
child is able to access what maybe the
woman can't access.
>> Mhm.
uh traditionally looking at the
culturally where we coming from right
>> when we were coming to the bank they
were being asked for title deeds the
traditional way of lending
>> yes
>> and I guess who keeps the title deed
it's the man
>> who is moving around with it has his
name in it and all that
>> so we saw and as an industry
>> that there are so many opportunities for
women
>> but because traditional lending was
happening through a collateral
>> then they were being locked out
>> and that's why we also came up with the
other options of cash based cash flow
based lending.
>> Yeah.
>> So that is why now the bank was
proactive enough to say can we put the
gender lens and traditionally women are
better payers and better savers if you
look at the data.
>> Yeah. And
>> why do men always have bad habits when
it comes to fin
>> man we need to have a conference.
>> We need to have a conference.
>> Yeah.
>> You see men are risk takers
>> and men will risk everything else. But
women are bit conservative
>> and they can come pick up everything
close the business start fresh
>> but man will always think about again we
carry a lot of burden so we have to take
that risk
>> so based on the risk profile then it's
easier to extend to our sister something
that is more favorable
>> now that they were traditionally locked
out now that is changing because we've
seen women doing wonders wonders
>> absolutely especially women led or
womenowned they are massive out there
>> oh they're doing fantastic things
>> creating out of employment
We we've been calling sometimes for
those niche discussions like women are
turning up for if you calling for fresh
produce exporters forum you find over
half of them are women
>> right
>> look at avocado
>> right
>> all the forums I've held you find
majority of them are women
>> extraction of oil nuts avocado and
coffee
>> right
>> women are doing great and I think one
thing I've liked about the way the women
businesses are run they don't mind
starting small
>> and they also co-work they work with
others So they end up growing men we
want to start big and everything.
>> Yeah.
>> So again that becomes something to
consider when we looking at women owned
women led women managed
>> and also we businesses that are
producing products for women
>> right we also categorize them under that
>> that's a very big niche
>> and also employing women
>> right
>> yes
>> boy your day is comingate
others we are heading there slowly but
also men are the biggest supporters of
women anyways. Yes.
>> So I believe it's a fair equation of it
too. But also I'm interested Mr. Ras to
understand you've been doing this uh
training forum associations county to
county as well.
>> Yes.
>> Is that is that correct? Yes. What
country what county beg you pardon has
shown a lot of resilience in terms of
the growth ofmemes and the nurturing.
>> I think in Nairobi maybe because of the
numbers and the proximity
>> and also the interruptions. Anything
happens in this country Nairobi has to
be affected in one way or another.
disasters
>> when we had disasters sometimes I think
last year most of the businesses that
are swept in the downtown the stock that
was swept away were actually for MSMES
>> uh you wake up one day you find maybe
something is happening and the whole
road has been cleared even the traders
within a certain area maybe there's an
infrastructure coming and uh they within
the spaces that people need to move
again you find that happening
>> when you have interruptions and there's
something happening in town again you
find the people who close the businesses
first again the SMMES but then the
ability to bounce back is is quite
impressive
>> right
>> so I found them to be quite resilient
>> again you move them from one location
you find them they have moved to a
different location
>> you find someone doing business and has
three multiple locations in within
Nairobi and trying to run all of them at
the same time I think in Nairobi I've
seen a lot of resilience
>> yeah so you rank Nairobi as uh the
leader what about the middle and the
least
>> I think uh the region you around Kenya.
>> Uh-huh.
>> Again, maybe I'll give it because of the
proximity because it's easy to
>> to do a day trip, get goods, go back,
change the business. I've also seen
people changing their business quite
quickly. Someone was dealing with this,
but then he realizes something is
changing.
>> He's able to get the goods by morning,
by 9, they're back to their shop and
they actually open and they've already
taken the whole journey,
>> taking the stock by themselves and
they're back.
>> Mhm. So, so I've seen again a lot of
that and also a lot of migration and
also partnership. Again, look at what
e-commerce has done.
>> The ability to deliver quickly. Um, you
buy an item and within 2 three hours
it's already with you. If you don't like
it, you return it and in the evening
it's back.
>> Yeah.
>> So, that again gives an advantage.
>> Mhm. Yeah.
>> When it comes to maybe risks cuz right
now we are speaking of El Nino reigns
coming very soon. uh from your own
perspective and lenses are Kenyan uh
SMMES are ready for this uh possible
disaster that could come up or maybe
just as a cautionary tell too as well if
you were to advise them what should they
do and maybe do you think they are ready
for such uh disasters like El Nino and
many others henceforth going forward
because the year is coming to a close
most of them are taking stock of what
they've been able to accomplish
throughout the whole entire year. Yeah.
And to be honest, one of the challenges
we have within the theme sector is the
to be forwardlooking.
>> Mhm.
>> Uh there's that tendency of the one day
at a time
>> and one deal at a time and one sale at a
time and one month at a time. And that
is where we that's why we've introduced
programs for capacity building
>> to help them come up with a systematic
way of running their business.
>> Yeah.
>> And that preparation now sits in there.
>> You find every day you wake up, you're
hoping, wishing for the best,
>> right? But then putting in plan in place
sometimes involves some bit of cost. And
when an theme is comparing the cost of
for example an insurance and the cost of
getting extra stock that trade-off is
something that we really need to push
them to be able to adopt
>> right
>> and and if you gone ahead and introduced
a an insurance package that is able to
take care of theme
>> for both the political violence for
interruptions to do this disasters and
anything that can just happen just
bundling it together making it cheaper
but also making it one premium that is
able to take care of several other
options.
>> Yeah. And to be honest, we are not at
that place of being ready to handle
that.
>> We tend to be more reactive than
proactive,
>> right?
>> Because some of the things that we
should be doing now trying to assess the
disaster uh risk management measure that
we can take what we call a business
continuity like in the bank. What would
happen if my place gets flooded and I
want to be in business? How do I build
resilience?
>> We are not really prepared. But as a
bank, part of the things we do on a
monthly basis, we hold a webinar and
going forward the online webinars we'll
be holding is towards preparing them for
the changes that are likely to come and
affect their business like in the next
foreseeable future like the next six
months. Part of it being Elino,
>> right? You've mentioned Mandano, I find
it to be really interesting because if
you take a look at the last past two
years, Mandanos have been the order of
the day. uh what of those that maybe
were burnt down, they were invaded or
infiltrated by guns. Uh have have there
been any incidents at some point when
you've interacted with search and maybe
how did you help them or aid them in
bouncing back into the business game?
>> All right.
>> Have there been any instances?
>> There has been there has been incidences
good and bad
quote unquote
>> whenever there were these interruptions
in town. Mhm.
>> We actually saw even the banking goes
down, the sales go down and all that.
>> Yes.
>> There instances whereby we had a certain
theme was doing very very well.
>> Yeah.
>> Three weeks before they canceled the
premium and said because I don't have a
loan,
>> right?
>> I just in take the basic basic cover.
>> Mhm.
>> 3 weeks later the shop was invaded. It
was a very sad story because they didn't
see the need to have it. We have a very
good case again on the on the flip side
of someone who was servicing a loan
facility had a very very good wholesale
outlet
>> and it was invaded goods were taken away
by the goons and then even the premises
were were destroyed and in a week's time
they were back.
>> Yeah.
>> So people started wondering how come
this person has been this person is very
maned quote unquote
>> but that was not the case. It was
actually the cover was had what we call
the political violence in it and
terrorism
>> and so it was able to help them bounce
back
>> when we had flags I had a trader who was
in downtown and the engines and the
spare parts were swept away but they had
insurance that was taking care of any
disaster that would affect their way to
operate and the stock and all that.
>> Yeah.
>> And within a period of two months
because again they had to do importation
of new stock they were able to bounce
back.
>> Yeah. So two different stories that
we've been trying to push and showmemes
how to build resilience through risk
mitigation
>> and that's why we have come up with a
way of trying to bundle a product
>> so that instead of having so many
insurance policies that you are doing
every now and then
>> if you plug into this one and we
partnered with me insurance
>> then you're able to tick most of the
boxes
>> because any small interruption including
medical interrupt the entrepreneur the
business princes the the environment
climate change the political environment
>> and the is out completely.
>> Exactly.
>> Yeah. Right. Um at some point we were
debant we were debunking rather the
finance bill uh 2026 and also the
finance finance uh budget for financial
year 2026 2027 that's one of the closest
that states uh they'll have to borrow
domestically maybe from your
understanding and your lenses how will
that affect uh SMS in terms of borrowing
domestically
>> instead of going uh a foreign voice
>> the domestic borrowing by the
government. Yes.
>> What what it does it creates appetite
for the banks to lend to the government
>> because it's considered less risky. Um
when you look at the sovereign risk
>> and if that happens then what we have
seen traditionally is where domestic
borrowing goes down
>> because there's more appetite towards
lending to to to the government.
>> Yes. But but the good thing if you look
at the growth of domestic borrowing in
the industry
>> it's it's been growing I think in the
last three years there has been growth
because banks are injecting a lot of
capital to the local market
>> right
>> and that's why for us we are very
deliberate the reason we set aside funds
and we say this specifically is going to
>> to the MSMES locally
>> is because we have a ratio or a
threshold we want to maintain and say
within our domestic market then we
cannot ignore the local market.
>> Yes. So yes, there's appetite when the
government is borrowing domestically,
but with a plan, you're able to set
aside funds specifically to lend to the
domestic market.
>> Yeah.
>> Which we've already done,
>> right?
>> Yeah.
>> So would you say that's a good move or
in between?
>> It is how we we strike the balance
because if you look at what has been
happening in the indust in the industry,
there has been a lot of campaign in
terms of bringing down the cost of
borrowing but also availing um making it
affordable and reachable,
>> right? So I'm finding a lot of um
actions that are deliberate towards
ensuring that even if there's appetite
on the government side
>> this time that is available. So it's
it's a balance. It depends on the
decision that every bank will make.
>> Right.
>> Yeah.
>> The zone is interesting. I'm actually
just learning of it right now. Absang
business club takes entrepreneurs to
Estonia. Correct.
>> Yeah, we did that.
>> Right. Uh and Finland too as well. Yeah.
>> Correct. Maybe how many of those uh that
you've managed to take abroad have
landed export contracts cuz that means
that you guys are taking them
internationally and across borders and
beyond.
>> Yeah. Uh we went to SMMES to Estonia and
Finland and also later we went to the US
>> and the reason we were doing this is to
explore markets that are unconventional
>> because traditionally people are used to
going to same markets
>> and uh what was interesting is is that
before we left
>> we did what we call a a businessto
business matchmaking.
>> Yeah.
>> Online
>> and we had profiles of the the
institutions and the other businesses
that are in Estonia.
>> Yeah. Yeah.
>> So by the time we were going there, they
were actually going there just to go and
see the place, formalize, get to meet
the people behind the contract.
>> Yeah.
>> And that was especially in the IT space.
>> Yeah.
>> Very very interesting conversation that
were happening again Estonia and
Finland. Mhm.
>> We usually track to see what is the
progress after that
>> like for 6 months so that we can finance
the successes.
>> Right.
>> We had a group of around 40 that went
with us.
>> From the last statistics around over 15
of them were able to land very good uh
deals
>> both becoming local representatives also
trying to say how they can send uh their
products there or they can come local
agents for platforms because that was
majorly on the IT. But the other
interesting thing is what we saw within
the education sector.
>> We have seen part of the groups that
went again because the education sector
there is also quite advanced.
>> Yeah.
>> Started taking their children there for
further education.
>> But another interesting that thing that
we saw is the ability of Kenyans to
become e- residents of Estonia
>> because there's that provision. There
are five companies that already
registered there
>> and you get e- residency and that gives
you an opening to go to the European
market because from Estonia able to
serve all that market.
>> Again in Finland we saw the same and we
met Kenyans there. We also looking ways
of how they can invest in Kenya.
>> We also did US two weeks later
>> and the one for the US the primary focus
was to challenge them on business
leadership
>> right
>> to look at success stories. How can this
business outlive you and be present for
another 100 years? So we took them to
Chick-fil-A where we saw a very big
success. Yes. In the United States and
also Florida where they able to attend
the John Maxwell conference
>> to challenge the thought leadership on
the high level of leading a small
business
>> right
>> that goes beyond your generation.
>> Yeah. Fantastic amazing things Absank is
doing. Yeah. That calls you to pay
attention and visit them very soon. But
also as we bring the conversation to a
close, maybe what would be if you are to
uh look at it in terms of policy
adjustments or vouching for especially
when it comes to even the central bank
of Kenya, the CBK uh county and national
government too as well in terms of
empoweringmemes
uh what would you pivot or push on board
so thatmemes can thrive and be
resilient?
>> First I think I mentioned two that have
uh that have been pushed and they have
worked. Okay,
>> one of them is that the Kenya bankers
association through also the central
bank
>> asked banks to pledge their support to
the MSMES
>> and also have been tracking on a monthly
basis how much is going towards that and
if you look at the industry we've been
able to surpass the 150 billion that had
been pledged like two years ago
>> okay
>> so a lot is going to that number two
that has happened is about the interest
rates you can see now the loans have
become affordable
>> now what I think we should do better is
pushing for the period to payment
>> are iristracting when they apply and
then you get 90 days credit period and
then you go on the 90th day you are
given a check that is postdated another
90 days
>> those are 6 months
>> when this change of regime change of
leadership for any institution be it
county be it national government the
pinging bills and all that there has
needs to be a policy also within the
private sector if I supply to a
supermarket
>> can I be paid within a reasonable time
right
>> because I keep supplying every single
day for 90 days I've supplied for 90
days for vegetables
Right?
>> So before I'm paid again, I've deployed
all my capital there.
>> I can't serve a second supermarket. If
this one delays or something happens,
then that business goes down.
>> There needs to be a policy on how long
it should take before the payment is
done.
>> Yes.
>> In most cases, this one who is taking
long to pay has already been paid,
>> right?
>> Again, let's work with a budget. Don't
give these orders and loos
that goes along because that's and
that's why we've introduced invoice
discounting just to try and bridge that
gap.
>> Mhm.
>> Yeah. Amazing. That means it comes for
the attention as well of the ministry of
trade too and also even MSMES as well.
Both of them have cabinet secretaries.
They're fully functional dockets. Yeah.
At some point have they played a role
too as well
>> in terms of uh bringing convergence and
support tomemes? a very big one. We
actually working we have so many things
that we do together with them. We
consult a lot and in most of these
programs even as we roll them out they
actually usually part of it. We work the
Chamber of Commerce, the Kenya
Association of Manufacturers. We have so
many partners that help us bring
together the solutions for MSMES, right?
>> They actually our core partners,
>> right?
>> Yeah.
>> Yes. And we are finishing up this
conversation. uh how has the digital
landscape in Kenya shaped uh operation
of SMMES and also from ABS bank how have
you guys managed to leverage on that in
terms of outreach to startups
>> maybe I can start with how what we've
done uh part of what we've done is to
use behavioral data and uh to do data
analytics and predictive analytics for
us to be able to make credit decisions
>> we have sometimes uh occasionally we
look at the data refresh it and look at
what we' call pre-coding models
>> and that's So when you go to the app
then you find there's a limit allocated
to you.
>> Yes.
>> This is all coming from the technology
the data the AI and we able to say this
person we are comfortable giving them
this limit. So we pre-select some of
them we preapprove
>> and then it becomes easier faster and
more efficient
>> also helping us also to predict and help
you know what is the next most available
or most appropriate product that you can
take based on your profile
>> using the data. But the landscape the
way it has changed we have seen a lot
ofmemes use and also data and technology
>> to be able to come up with the new
products. They can easily be able to
tell the direction is going. They able
to manage their collections. They're
able to manage their cash flows.
>> They also able to do digital marketing
and also they're able to reach out to
other unconventional markets outside of
Kenya. So all that we see even from the
time you see the inflows coming and you
find people are able to transact even
regionally
>> is present in 12 countries in Africa and
part of the interest we are seeing
ismemes are saying can we also start
extending to these markets
>> but not actually physically how do we
integrate to these wellestablished
ecosystems by use of technology
>> remotely or virtually
>> uh we've closed it I want you to look at
Jenz in the eye in camera number one and
let them know the goodies that are
loading up in store at Absubang what
they should anticipate. One who has an
entrepreneurial mind and they have a
vision of thriving in the theme world.
What are the goodies that Abso Bank has
for them? Uh camera number one as we
exit.
>> Yeah. Yeah. Uh for you who is looking to
do your business as a new person as a as
a young person. If you're looking to do
your business as a young person and you
want to grow your business, what we are
doing at ABSA is we are looking at your
profile trying to see how we can grow
you as a youth because we have a youth
proposition and some good things that
are coming up in store. You're able to
access the bank digitally. You're also
able to collect your your money, your
payments through the different
integrations that you have for any idea
that you have. And you're receiving
money from all over the world. And
through your receivables, we are able to
give you a limit that can help you
finance your business, that can help you
grow your business. So every time every
now and then we are doing new
innovations to help you go beyond Kenya
to help you go beyond your county to
help you go beyond Africa because in
ABSA we say that your story matters and
there's no two small story we know every
small story can grow to become a big
story and if you create enough stories
for Africa we'll be able to empower
Africa's tomorrow together one story at
a time.
>> Yes. How can they reach out? Is there a
website or a number? Yes, you can reach
out to us through our ABSA um website.
Uh so once you just check on that,
you'll be able to see and then through
our branches and also we have agents all
across the country.
>> Yeah. Or they can visit any of the
branches in person. Yeah. And then CBD
or any other part of the country. Yes.
>> Yes. We have over 90 branches so they
can be able to access us through that.
>> Yes. And absolutely. Thank you so much.
uh so many amazing things happening at
Absa Bank especially for SMMES and they
contribute 98% of our economy and GDP
that shows that we need to do a lot of
investments and root out for them and
thank you so much Mr. Ras Mutura for
your valuable insights on this
conversation.
>> Thank you so much. It's a pleasure
having me here.
>> Yes,
>> I wish you all the best and allmemes out
there.
>> Yes, thank you.
>> All right, we want to thank you as well
for watching this segment. We're going
to take a very short break. We have been
speaking to Aras Madura, head of SM
banking at ABSU Bank for anything he
mentioned or did not mention. Please
ensure that you visit the website or
visit ABSA offices in person. We're
going to take a very short break. The
next conversation is about mental
health. So you don't want to miss out
with James John at 224 channel at brand
second at James John. See you on the
other side in just a bit.