TRUST: Building Community through ..., Aviona Rodriguez Brown | 2025 Float Conference
Watch on YouTubeVideo summary
Aviona Rodriguez Brown opens her presentation at the 2025 Float Conference by establishing a foundation of trust through community agreements that encourage active listening and validating diverse perspectives on diversity, equity, and inclusion work. She emphasizes moving from safe spaces to brave ones where participants can share personal truths without fear of judgment. The core subject matter focuses specifically on building trust within communities of color, acknowledging the historical trauma these groups face due to rapid, recurring stressors that prevent them from processing experiences fully before encountering new challenges. Brown uses the metaphor of a deer shaking off trauma after escaping danger to illustrate how BIPOC individuals often lack this opportunity because they are constantly stepping into new traumatic events without time to recover, making trust and safety even more critical for community engagement.
To address these deep-seated issues, Brown introduces a "community first" approach that challenges the so-called "Seattle Freeze," explaining it as an unintentional historical legacy rather than deliberate exclusion. She advocates for expanding access by adding leaves to the table of opportunity rather than just adding seats, ensuring everyone has their own space to speak from without feeling crowded out. A significant portion of her talk is dedicated to practical strategies like community mapping, where organizations identify existing cultural hubs such as worship spaces, festivals, and support groups instead of expecting people to come to them on neutral ground. Through a detailed case study involving a culturally specific event, she demonstrates how partnering with local entities like rock bands representing the Cambodian community allowed an organization to reach 700 attendees from zero prior engagement, converting many into long-term members through genuine relationship-building rather than transactional marketing.
Brown further explores creative methods for collaboration that go beyond traditional financial transactions, suggesting mutual trades where time and expertise are valued as currency alongside money. She highlights the importance of asking community partners about their dreams and aligning efforts with those aspirations to foster a sense of shared purpose. Ideas include integrating wellness offerings into high-energy events like music festivals or using raffles at back-to-school programs to introduce floating concepts to new audiences who might otherwise never encounter them. The presentation also stresses the necessity of humility in partnerships, advising organizers to admit when they do not know something and to avoid making rigid promises that cannot be kept as circumstances inevitably shift during complex cross-sector collaborations.
In her concluding remarks, Brown encourages business owners to look beyond their immediate operations by tapping into the networks of their staff members who already have connections within broader community circles. She suggests leveraging local arts publications like The Stranger or Seattle PI to reach individuals actively seeking personal growth and new experiences outside their current comfort zones. By sharing resources such as books on decolonizing wealth, audience diversification strategies, and mental health research regarding complex post-traumatic stress disorder, she provides a roadmap for sustainable engagement that respects the unique histories of diverse communities. Ultimately, her message is one of collective journeying where organizations must be willing to step into others' spaces with vulnerability, listen deeply to their needs, and build trust slowly over time rather than expecting immediate results from partnerships rooted in mutual respect and shared vision.
Read the full video transcript
[music]
Hello everyone. Thank you so much for
being here. Thank you to the tech team.
Appreciate you already. My first card
says, "Be brief." [laughter]
Um, yes. My name is Aviana Rodriguez
Brown. I use she they pronouns. I'm the
founder of ARB Consulting Arts and I'm a
local here to Seattle. Float Seattle is
my float space. Woo woo. Um, thank you
so much for having me. I want to share
that I'm really excited to have this
conversation about community engagement.
Let's get to it. Um, [clears throat] and
the real subject matter because I want
to point out there have been some really
great discussions about community
engagement already this weekend. It was
such a boisterous weekend. So, so much
inner information flowing in and flowing
out. Really excited about that. But
today, we're going to hyperfocus on
trust specifically in diverse
communities.
Some people I'm from the neurospicy
community. So, some people really like
to know what's ahead of them. If you
want to know, this is just for you. Um,
but really we're going to get to an
understanding about why trust is
important and then get some actionable
points for you to walk away with.
[clears throat]
A little bit about ARB Consulting Arts.
We really fundamentally are putting
together intergenerational art
exploration spaces which is building
self-awareness practices into diverse
communities. And why are we talking
about community engagement if we're if
I'm an if we're an arts agency? Well,
because we learned we can't necessarily
do it on a secular level. We have to go
out and find people where they already
are at and put the art in front of them
and say, "Hey, come try this thing." And
so there's a little bit more groundwork
to introducing art to people who don't
have access to it or who don't have a
relationship with it just yet.
Today our goal is just to come together
in a um a groundwork understanding about
community engagement about communities
of color have some build in some
inclusive practices and get some
actionoriented planning.
Okay.
community agreements. Thank you for
being here. You already are telling me
you want to be here. I really appreciate
that. And I wanted us to just know from
my experience thus far, the float con
has already been a safe space and I want
us to move into a brave space. So, I'm
going to ask y'all some questions. If
you feel called to answer, please do.
And because people are going to be maybe
giving a little bit of themselves, I
just put up some community agreements
and hope that we can agree to them. So
the first one is take what you learn and
leave what you've heard. If someone
shares a personal story, that's not your
story to then go and tell. Please leave
their story here, but take the core
understanding of what they shared. And
all contributions are valid. We're all
on a different area of the spectrum when
it comes to DEI work, diversity, equity,
inclusion work. Everyone has where
they're at and that is absolutely valid.
So, please don't feel any type of way
about it. And again, you being here
already states you want to learn more.
Some people may or may not have
experience with this one. Move up. Move
up. If you are like myself, very
outgoing, very extroverted, answer
questions on often, have the answer
right away or want to get into the
conversation, I invite you, we invite
you to step up and out of the way into a
space of listening. And if you are more
of an introverted person, someone who
maybe doesn't share as often, we invite
you to step up and take up that space
that we're making for you in this
conversation. And lastly, listen to
here. I'm going to say and share some
things. I'm going to uh we're the
subject matter is hard altogether as we
know from our political climate. So, if
something is bubbling up in you and it's
feeling squishy and icky, I invite you
to listen to it. Take a very deep breath
or a few and wait, hold, hear what other
people have to say, and we'll have some
time for question and answer at the end.
but really listen to hear what's
happening and ask yourself, why am I
feeling that way? And listen for your
own internal response.
So, those were some really basic
community agreements. Can I get a whoop
whoop or a thumbs up or a little shake?
All right, we're in this together. Here
we go. So, I want to know who's in the
room. Um, I've met a lot of you, so I
know who's in the room. But also,
[laughter] can I get a show of hands if
you are an owner, co-owner, or co-op
owner who is already in partnership
without with other um other
organizations.
Great. Dope. That's like 85 87% of the
room. Very cool. Okay. How about hand up
if you are the same demographic and your
partnership is someone outside of the
wellness sector.
Love it. Two, I love it. That means we
have work to do. And three, if you are
an owner, co-owner, co-op owner who is
of the global majority, bipac, black,
indigenous, people of color uh
identification. Yeah. Cool. Cool. All
right. Great. Thank you. That's really
for me so that I know where we're dive
deep diving.
Why does trust matter in these
communities? Well, a lot has happened to
these communities, specifically
communities of color. There's a really
great author, Natalie W. Gutierrez, and
she wrote the book The Pain We Carry,
which really deep dives into communities
of color and their relationship, our
relationship to CPTtsd, complex
post-traumatic stress disorder.
[clears throat]
And
let's imagine well let's let's read the
statistics first but uh when folks
experience rapid trauma trauma on a
regular occurring basis the really only
way they have to go is unfortunately
death. Death can be by a variety of
things. Um, I'm an addict. So, we talk
about the choice of using is actually a
choice towards death. And, um, self
harm, uh, incarceration, broken family
units, there's lots of different things
that are result of post-traumatic stress
disorder.
And it's really because we as
individuals, our innate experience when
we're having a a traumatic event. If we
were a deer being chased by a bear,
[laughter]
um, and for some reason the bear gets
distracted, it falls, deer is safe. The
first thing that a deer does is shake.
Shakes its body to shake that trauma
from sticking. We as human beings,
specifically of the BIPO community, do
not have the opportunity to shake
because before as we're stepping out of
one trauma, we're already experiencing
the next one. whether it be societal,
interpersonal, family. And so that's one
of the reasons why our communities are
so interse
for folks who that's working for, I'm
not knocking it. Just want to clarify
that is a safety mechanism that's
working for some and it's for um and for
some people it's also elevating them to
the next level for to uplift themselves.
But I really believe that we can
cross-culturally come together and do
that same work. We just need a little
extra time to get there. So we're going
to talk about a community first
approach. And what this really means is
we are
here in Seattle, we have the Seattle
freeze. Anyone heard of that? [laughter]
Well, a lot of people don't know what
the Seattle um there's a concept that if
you're in Seattle, people won't talk to
you or it's going to be really hard to
build community because of quote unquote
the Seattle freeze. Historically, that
is true because the people who actually
founded Seattle, it was a port, the last
stop on the way to the gold rush into
Alaska. And it was literally just for
selling selling goods. So the AAPI uh
Asian community are ground workers of
Seattle as long as well as the
Scandinavian community. And these
communities again intersection.
So that's the basis of Seattle. So this
Seattle freeze isn't on purpose. We're
not purposefully saying, "Hey, you're
not from here, so we're not going to
hang out with you." It's just what has
been and is ingrained in the formation
of the city. We can also equate this to
like sports and high school. Either
you're a sports person or you're not.
And we've already established we're
weirdos here, so it makes sense.
[laughter]
while reading the um shout out first to
the float tank association and float
tank solutions for their um report about
the state of the industry. Personally, I
love numbers and I love reading. So,
this was really great and I wanted to
just applaud y'all because you are
already doing the work to try and make
floating as accessible as possible. A
lot of the centers are open seven days a
week. A lot of the centers are already
um [clears throat] inclusively owned. A
lot of the centers are already having
firsttime floaters in the room and so
and there's an average price that
waivers in between something that's
affordable and equable to eating out
nowadays. So, it's a really I I just
want to say this is a really exciting
time to also incorporate some community
first collaboration [snorts]
when we
and um and in doing so, I think that one
of the things that we'll actually get to
from incorporating these practices are
diversifying the owner space. How can
folks own something or be a part of it
if they don't actually know that it's
for them or accessible in that in that
way?
And thinking of the table analogy, which
is usually um quantified with DEI work,
instead of adding a seat to the table,
then the table gets crowded, folks are
talking over each other, there's not
much room at the table. Let's instead go
old school and add a leaf to the table,
extending the table wider so that
everyone has their own spaces um that
they can then speak from.
[clears throat]
So, one of the things that we're going
to talk about, and I've heard that
papers have been passed out, um, I made
a spreadsheet for community mapping.
This is, uh, really an option for you to
take a look into what people are already
doing in their community, what people
are, um, are putting together, and how
they're reaching folks, where folks are
showing up to. A good example of this, a
real world example, [clears throat]
um the last client that I was working
with, they had a very culturally
specific event that they were looking to
hold. Client A, we'll call them, wants
the community to show up for this event,
but has no prior engagement with this
community in any way, shape, or form and
have one person who they're connected to
in the community. So, we took seven
months uh oh yeah, we took seven months
to figure out how we can actually get
them in the room. That really started in
a
uh offering for folks to come in and
find out a little bit about us, a little
bit about what they were wanting to do,
a little bit about the intention behind
the event, why it was so important to
incorporate community and why it was not
ideal for them just to put the event on
and expect folks to show up. They had
already a history of that and had not
had a population show up. So, we really
went through it and utilized the slogan
of the diversity uh rights movement,
which is nothing about us for us.
[clears throat] And we said, well, where
are we going to find folks? And really,
we looked at business owners like
yourself and we said, where will folks
be? Well, they are out at worship
spaces. They are out at um community
gathering spaces, festivals, especially
if it's a culturally specific festival.
finding folks exactly where their needs
are being met. Um, again, communityowned
businesses [clears throat] and support
groups. Um, and we even part uh found an
organiza uh excuse me, a rock band that
was culturally specific uh denay fever
specific to the Kamaya Cambodian
community. And we partnered with the
lead singer and said, "Hey, you have
roots in Seattle. Can you connect us to
folks out here so that we can connect
them to this event that we're looking
for?
Once we found where people were, we then
started to have face-to-face or at that
time Zoom to Zoom
meetings to actually connect with folks
and say, "Hey, this is what we think we
want to do. This is what our budget is
and we know we aren't the experts in
this field, in this community. How would
you suggest we move forward? Are you
interested in partnering with us?"
So we actually got uh the involvement of
eight different community organizations
and we went out to 25 different
community events to actually bring
awareness. This was tableabling. This
was just being representatives in the
space. This was also um standing uh
getting some time sponsoring events or
getting some time to be able to speak on
the mic and talk about the importance of
why we want to create that inclusive
space for them. And the organizations we
were working with decided, hey, of that
budget, let's distribute it among this
food group, the people who are cooking
over here, this dance company over here,
these um students, photographers over
here. So that way it wasn't just all
going to one bank or one people, but
instead being spread out amongst the
community. [clears throat]
And uh we're really proud of these
numbers. We went from maybe having about
15 people who had purchased tickets on
their own before any of this type of
engagement work to the day of the event
cycling through about 700 people was
like 690 some so 700 people and
additionally through the run of the
entirety of the events we actually had
500 folks who had never experienced any
of our offerings come through our doors
and buy memberships part um or become um
first time uh one-time ticket buyers.
So, I think that again we just need to
get in front of folks and talk with
them, bring in their expertise and once
we do that, we can actually start to see
diversity in the room.
So a few basic concepts which again are
on this spreadsheet are what is going on
in your neighborhood, what's already
happening, how is the community already
being served and seeing who's putting
that on.
Then that's where the conversation
starts. Not necessarily just going to
the event, but how can I actually get to
the organizers of that event to see
where are we're in alignment? Once you
actually get that um conversation going
with them, then actually learning what
is it that they are needing, what are
they wanting? Because we might think,
oh, of course they want floats because
we know the power of floating, but we
may not actually know in what way they
need to get there. We might think it's
just through the door, but actually it
might be here and then there and finally
they've walked through the door.
And um one thing that I find in these
types of conversations sometimes going
into them they might feel like
negotiations a little icky. We know that
we're going in wanting them to buy
floats or we want them to
buy into what we have and there there
might be some trepidation from the
community of like
just another thing that I have to get
into. So instead asking what are your
dreams because whether or not I think uh
um just from hearing some of the
conversations that we've had so far the
we're on the same philosophy mindset. We
all want our communities to be better to
be more rounded well-rounded to be more
self-aware and to be able to elevate to
that next level. And we're all thinking
we have to do it alone. So if we can
actually sit down and share what are
your dreams for example what are your
dreams for your float center what are
your dreams for your community and just
by letting folks go off script from what
they think they're about to talk about
and just creating this open space for
folks to just boom boom boom boom it
becomes a beautiful experience where
you're actually hearing oh that's not
hard to acquire I actually can get to
that uh listening listening to the
doctor right before this of putting the
idea out into the universe and finding
the doors that open for you. Um, a
really beautiful experience of how we
can actually get to that together. And
lastly, how can I as an individual get
involved? I think that these are really
important because again we have very
limited time. Um but making it a
statement for how we can actually what
what ways there is maybe support needed
or maybe um
further explanation, further
experiences. Uh one example of this is
maybe they are interested in you talking
but they don't need a sponsor, they just
need another body to help set up. Great.
Maybe you can dedicate a few hours to
volunteering for that event and in
exchange go and talk about floating or
get a table in exchange. So finding
creative ways to support what they're
the work that they're doing to then
further our um work into the space. I
put these arrows just to show it. It's
slightly reciprocal. There's a there's
give, there's take, and there's support
and back and forth.
When we're talking about exclusion, uh,
excuse me, inclusion, it comes in a
variety of ways. And a lot of the time
it starts with just affirming,
listening, and validating folks from
where they're at. And again, that's
where that dream conversation gets in. A
lot of folks, we're on the go go go
trying to get that task done. We may or
may not actually get to the dream space
together. So, by even just asking that
question and letting down our barriers
of what we think we're about to
experience, we actually are allowing
folks to explore and we're accepting
what they have to say and we're going
beyond what we actually are um what we
think is going to happen in the room. So
um a lot of us are looking for
validation and uplifting. A lot of us
are looking to just be heard and for
allyship in this uh in this type of open
way and less of hey I need a thing from
you. So can you fill this need?
So, when we're taking uh this worksheet,
I I wanted to do practices with you and
I felt like it was actually best,
especially because we're all from
different communities across the country
um and elsewhere, across the world, um
to actually map out what types of events
folks are going to. I know in the
community engagement uh conversation
that happened yesterday, diversifying
the types of events you hold in your
space is always a good plan, but really
looking at, okay, where are folks going?
Oh, they're going to that music
festival. They're going to be standing
for 8 hours, 3 days in a row. Aren't
they going to need some self-care after
that? We're not kids anymore. So, we all
know that that's the case. How do we
actually get in there and communicate
that this is something they can help to
rejuvenate themselves back to their
precon weekend? Um, also what is
actually mattering ma ma what is madding
what matters to the community
when we're seeing what's going on in the
world right now. A lot of folks are
hyperfocused on many different things
and there's a great deal of things to be
focused on and finding ways to support.
Loved the conversation of the Maui comm.
That's a beautiful exper uh ex example
of that. And how can we do that on a
minute level in our immediate circles?
Talking to the small business coffee
owner next to you, not knowing that
they're putting in 18our days. That's a
collaboration right there. How can we
get that person, that singular person in
the room who has access to the hundreds
of people that come into their coffee
shop? Cuz as soon as they're bought in,
as we know, we we learn what it is and
we're in. We're to 100%. So, I think
that that's really what we're getting to
is like great, what is drawing the
community? What is popular? How is it
getting people in the room? and how and
where can I align? And for you, before
you even write that email or use AI to
write the email, before you do that,
just while you're looking at those folks
that you've identified, you yourself
write down some dreams. Oh man, wouldn't
it be cool if we collaborated with those
farmers and somehow we were able to put
some of their excess food in the front
room so then folks who needed it could
come and get food. Wow. Fantastic.
That's a great dream to bring to the
meeting of like the moment I learned of
you and your work, these are the things
that popcorn was coming out of my head.
And we may not collab on that, but are
you already working on something with
are you already working with someone on
that? Because if not, we should find a
way to get that going. And that's the
kind of juices we want flowing when it
comes to cross uh sector collaboration
because we all have our own expertise,
but how are we actually uplifting one
another? And then again for you yourself
before you actually step in that room
with them, think about potential roles
of support that you could give. Yes, it
is the business owner who has a service
to offer and um do you have folks that
are already volunteering? Is it an
organization who volunteer? Is there a
way for um their uh for you to actually
learn more about them or as we learned
from the doctor maybe join their board?
What are the ways that you're interested
in supporting their mission and vice
versa? What do you how do you think that
you already align? So again, that's the
community mapping side. And for folks
that are online, you should have this
document as well.
Really, it's finding alignment with the
community. A lot of folks are thinking
we're all doing this separately, but
again, how are we working parallel? What
are things that are crossover? And how
can we do this better together?
Talked about that. Great. Um, when we're
talking of community sponsorships,
[clears throat]
again, we want to find out our creative
ways of how to get in front of people
that may or may not be tableabling at
that their event or being present,
wearing your own merch and having
someone say, "Hey, what's that about?"
Um, being able to bring new concepts
into communities that really haven't
experienced it is a great way. Also, um
I heard some folks talking about
donation floats andor um uh organ
nonprofits coming in to utilize floats
on a free platform. Great opportunity.
And is there a way to build awareness
through that giveaway program? Um again,
sometimes it might be that a
organization that helps folks with
mental health is doing a back to school
program. Maybe then anyone who comes to
back to school can put their name in a
raffle for their local float
organization.
Now they may not have any concept for
what floating is. People love to win
things. That's just the truth about it.
[laughter]
So immediately they've already started
filling it out and reading the document
that you've provided about what floating
is about the organization. They've maybe
even scanned your QR code. So now
whether or not they win the the raffle,
there's 25, 75, 100 people who just
learned about your center and floating
right then and there. So really, it's
how can I be creative about getting in
front of people who know absolutely
nothing about what I have to offer and
unless I was in their space, they would
never know about it because we're we may
or may not ever cross paths.
[cough and clears throat]
Mutual trades. Again, what do you have?
What do I have? And for some people,
it's not equatable. A $100 float may not
be equatable to
a backpacks full of school supplies for
some, right? So, what are what are ways
that things can be traded in a extremely
creative way? [clears throat]
And la and lastly
and lastly, how do you connect to those
who are already doing the work and need
wellness practices? Because once we have
that one person in the room who has
access to their platform of 50 60,000
people, that person is going to change
things. Um, I think an example of this,
and if you hear this, please reach out
to any of the beautiful people in this
room across the world who have float
centers, but I think of Andre to 3000.
He's known very well for his um work in
Outcasts and um and rapping in the rap
game, right? Has revolutionized music in
that way. And if you recall about two
three years ago put out a flo a flute uh
very soundsscape album and was
interviewed by I think um the Oscars and
they were like why didn't you like why
is this the the thing that you did and
he talked about well I have nothing else
to say and if you're not listening you
don't get it. So can you imagine if
Andre went floating and then talked
about float again to his platform. So
really it's how do we reach the people
who are doing the work in the community
who have the following who are actually
making a difference for their following
of people and get them into floating.
How do we do that?
My favorite. [laughter]
No matter what you do, no matter which
angle you aim for, there are going to be
missteps. So, it's better to plan for
them. One, remember, we're all working
on the scarcity mindset because that's
what we've been programmed to believe is
true. There's enough for everyone. So,
take it slow, take it steady, especially
if you're having conversations outside
of your personally lived experience.
That's okay. And know that we might need
that seven months of planning. We might
get two meetings in and take five steps
back. That is okay. And I know for
business owners that can be detrimental,
but it's important work. Another element
is trial and error. When we're talking
about what we can give, what events we
can plan. Granted, we have an idea of
the biggest possible event. Maybe it's a
conference, but we don't start at a
conference. Maybe we actually start at
that 2hour. This is where folks can come
in from that community, ask questions,
sign up for a float, and it's really a
dedicated time for that community to
have access to your space.
Start small, work your way up, scaffold
up to the big SWAT analysis. Anyone know
what that is?
Okay, that's okay. SWAT SWOT
is working uh looking at an event after
it's happened and analyzing the
strengths, weaknesses, obstacles, and
targets. What was working? What wasn't
working or what were um points of
contention, weaknesses, um obstacles?
What were things that could have been
better if we had maybe gone a different
way? And how can we be better targets?
Because it's not one and done. Again,
trial and error. It might fail the first
time. It might work out. You might get
four people in the room. That's four
more people that didn't know about you
yesterday. So, really working through
that. And when you don't know something,
asking questions. It's hard to admit
that we don't know. It's hard to admit
that we're trying something new. It's
hard to admit that I might make a
mistake. And when you come up to that
line, taking that deep breath and
stepping forward and owning it and say,
"I don't know what to do here. It's
getting really difficult for me. How can
we move forward?" Granted, there are
folks in the BIPO community who are
willing to make that journey with you
and say, "Great, let's let's work on it
together." And there might be folks who
give you a book and say, "Read this and
come back once you've done it." And
there might be folks who say, "I can't
help you with that." Knowing that that's
that's the possibility. There's a full
spectrum of responses, but being able to
say, "I don't know," is a powerful
mechanism, specifically when working
outside of your own lived experience
because it's going to be it's going to
make a world of difference in anyone
across the table's understanding of you
to say, "Great, they're open to
learning." And that right there is miles
ahead of the rest of the population
who's not. And lastly, please don't make
any promises.
There's no way that we can promise
something's going to go well. There's no
way that we can promise that we're going
to make it to next month in this case,
right? We have to know that things are
going to shift, things are going to
pivot. If there's anything we learned
from the pandemic, it's that that yes,
we might be heading on this straight
course and occasionally I might need to
take a side step or we might be working
into this partnership and actually I
don't have the capacity because we've
got a small team. Can we take a few
months off? So, [clears throat] being
able to be flexible, being able to call
out uh I don't want to call them
shortcomings, but being able to call out
where things are working and how and
when we need to stop.
Promises are are hard takeaways.
[clears throat]
And I'm so glad to say I made the timer.
[laughter]
So
um the last thing that I have on the
other side of the um handout is the
partnership planning. And again, this is
for you. Let's say you've already ident
you've already used the first side, the
community mapping. You've already
identified who they are, what they're
doing, why they're important to their
community, and what dreams you might
have for a future partnership with them.
On the other side, it's really doing
that deep dive homework to know more
about them once you're getting in the
room, once you're getting that sit down
and actually saying, "Hey, I've done my
research. I know this, this, this." And
when they're talking about themselves,
actually listening to here again, but um
and I did add some suggested reads at
the bottom here. Uh Donna Walker Cune is
really going to talk about that um
[clears throat] audience
diversification, really getting new
communities in the room. She does some
really great work uh going ahead of a
touring event to go and ensure the
community knows what's going on. a lot
of these principles that I spoke about
um Edgar Villaina the decolonizing
wealth also again just thinking outside
of our current spectrum um of our
relationship to money in this country
and really thinking of other things as
currency not just the money we have and
the money we need and the real real
costs but how again is my time a part of
my currency is my people, my um my
followership a part of my currency. And
lastly, Jama Alua, she is a local
author, Be the Revolution. If there is a
specific demographic you're looking for,
she has gone chapter by chapter,
demographic by demographic, talking um
its interview style. So, she's talked to
people in each um in each
movement about the work and why the work
is important and how it differs movement
to movement, people to people. And then
at the end of each chapter, there's some
really actionable steps you can take in
your immediate community for how to
support those movements. So just wanted
to uplift their work. And again, the
last one I in suggested was The Pain We
Carry by Natalie Natalie Y. Gutierrez
about CPTTSD.
All right, great. So what are your
questions? [laughter]
Thank you. Yes.
Oh.
Mhm.
Yes.
Um, I would h
two things
I'm so sorry to give you trash TV as a
as a way to get there. Um, but there's a
lot of those like football wives of
Atlanta or wives of and I know I'm so
sorry your face my feelings they're
equatable [laughter]
but honestly I would watch one episode
or of that for your your city or your
sports team and see like who is the head
honcho. Then I would go through the
social media platform of that person and
um maybe some of you have experienced
this with me. Like many photos, then
comment on many things, then send a
message and or if they have like a a way
to contact them on their social media
platform, do that as well. But that way
they're seeing the notification, they're
like, "Oh, okay." Then they're seeing
more notific Oh, okay. Then they see the
message and I'm like, "Okay, if I have
time, then all of a sudden their
manager, whoever is the person managing
their email, because they don't manage
their emails. Um, whoever that person
is, would then like, hey, we got this
email and and now your name has popped
up in their head." It's like the
McDonald's red. You don't want
McDonald's until you see it. And so, um,
it's that sort of planting the seed for
them. That's one route I would take. Or
I [clears throat] would actually go a
different route and see if there is a um
manager or a um actually the sorry I did
this with our Major League Baseball. I
actually found out who was the person
signing the checks.
Then from there I found out am I
connected to them in some way, shape or
form? I found out that his like third in
command was on a board that I had
proximity to. So then I went to that
board and said, "Hi, I would love to
speak to this person if you can send
them this." I wrote a little proposal
out of what I had to offer, why this was
important to me. I would love to sit
down, take a minute with you to talk
about this. Sent it to this person,
said, "Can you please pass this off to
the person that I've identified I think
can help or someone you think is better
tracked for this?" and then next thing I
know I get a call from this person that
I was reaching out to. So sometimes it
can be that it can be we're going here
to go there to go there to finally get
to the person. So it is a little
strenuous and that's why it's it's
really important holistic work to do a
little bit of that research and I hope
that the community mapping can actually
help with that
[laughter]
housewives of and then your city.
Yes.
What sports team did you say
or the sports center?
Ohio.
Yes. Um, so I would
go to their association. Sorry, I
thought it was a sports an active sport
like people who are actively playing the
sport. Um, so I would go to their to
their board and start there for the Hall
of Fame. Mhm.
NFL PA.
>> Other questions? That was a great one.
Thank you.
Are there folks who feel overwhelmed by
this information? honesty.
I see some shaking heads. That's okay.
Yeah, it is overwhelming. And I think
again listening to you all in the state
of the the industry and listening and
talking to individual owners and my
relationship to float Seattle, I know
that there are so many minute day-to-day
tasks that you're already thinking of.
So maybe thinking outside of your float
center may be a difficult task. I agree.
And you have the best resource already
available to you. The people who work
for you, the people who are in your
space, already running the space,
they're your first resource. What are
they doing outside of the space? Who are
they following? What are things that
inspire them? And actually bringing
those human connections up in your
one-on- ones or your um your staff
meetings can actually get you to see,
okay, great. this is their bubble and
it's already outside of my bubble. And
tapping into some of those community
events, those community people then gets
you sort of wiggled in to what else is
happening out there.
also your local if you have a local arts
paper here in Seattle we have the
stranger or arts PI and those things can
be a really great way into because folks
are really looking for [clears throat]
how do I get out of my experience I know
this is not it I know whatever whatever
I'm stuck in is not the way that I
should be so how do I actually get to a
better experience how do I have a
happier life how do I live in joy and
So, [clears throat] being able to sort
of experiment in those same spaces, uh,
locally here, we have the Seattle Art
Fair, which is actually a national
traveling art fair, but they come here
and park for a month. [clears throat]
being able to get into that room,
getting an ad in their newsletter or
paper. Again, how can you get your name,
your business in front of people who are
unlikely to see it otherwise into a
space and into a community who is
consciously aligned or who is looking to
better themselves in some way to get out
of their current experience and try
something new to challenge themselves to
be better people and to be in different
spaces. Those are the people that we
want to tap into who are already one
step ahead of the rest and looking for
something
and seeking it out actively.
So that's a little bit about how we can
get there. I'm going to ask one more
time because I got one minute. Any other
last question sneaking up? Yes.
Yeah.
Yes. Uh at the bottom of your the
worksheet that is passed out or
virtually uh you'll have direct email
address to me and my team
info@arbconultingarts.org.
Um we are and oh yeah that's me.
[laughter] Um uh that is a number that
goes to my phone
but um really uh I'm actually flying out
tonight to work with one of my clients
in New York and I'll be there for the
next few weeks. So um I think that this
is across spectrums. I think this is
excuse me across sectors because we are
all trying to have a better lived
experience than what we are currently
experiencing and we know that there's
people out there who are like-minded. We
just haven't found them yet. And when
we're stuck into that normaly or what we
have been programmed to believe is the
normal, we think that that's all there
is. So we don't know what we don't know.
and it's our job to help inform people
what they don't know. And getting ahead
into their spaces is really the only way
um especially when we're talking about
bipok diverse communities. Again, we're
in a secular experience because that's
where we found safety. And so we have to
actually step into the circle and say,
"I'm safe, too. And what I have to offer
is safe and it's going to help. And you
got to trust me, and I want to trust
you, too. and I don't know what I'm
doing. So, let's do it together. Thank
you so much for being here. [applause]