Video summary
TNA Wrestling, originally founded by Jeff Jarrett in 2002 following his departure from WWE and WCW, began as a promising alternative promotion that aimed to offer a more athletic product compared to the sports entertainment style of its rivals. The company's early years were defined by significant financial instability and creative struggles; initially relying on weekly pay-per-view events due to a lack of television deals, TNA faced severe budget deficits after hiring Jay Hassenman exaggerated viewership numbers. To survive these fiscal crises, Jarrett secured investment from Health South before turning to Dixie Carter's family for majority ownership in 2004, which provided the necessary capital stability but also shifted control away from the founder. This era marked a pivotal transition where TNA moved its flagship show *Impact* to Fox Sports Net and later Spike TV, allowing it to build momentum by signing major talent like Hulk Hogan while establishing a unique identity centered on in-ring athleticism rather than scripted drama.
As TNA sought to grow its audience under the guidance of new leadership figures Eric Bischoff and Hulk Hogan around 2010, the promotion began to lose the very qualities that made it distinct from WWE. The decision to go head-to-head with *Monday Night Raw* on Spike TV forced a shift toward flashier entertainment elements, leading to controversial storylines involving NFL players like Adam Jones and eventually causing TNA to abandon its signature six-sided ring in favor of a traditional square one. This identity crisis was compounded by the departure of homegrown stars for WWE opportunities and financial pressures that required pay cuts when moving to Destination America. The situation deteriorated further with internal scandals, including Vince Russo's secret consulting role which led to the loss of their Spike TV contract, followed by unstable partnerships on smaller networks like Pop TV and Access TV where viewership remained low despite steady funding from parent company Anthem Sports & Entertainment.
The latter half of the 2010s saw TNA undergo a chaotic period of rebranding that confused fans and damaged brand loyalty; within a single year, the promotion changed its name multiple times between Impact Wrestling, Global Force Wrestling, and back to TNA before finally settling on the original moniker in January 2024. Although this return was met with enthusiasm, subsequent management decisions under new president Anthony Sichone continued to alienate supporters, including firing long-time executive Scott Dore and releasing wrestlers from independent events due to conflicts with their WWE partnership. While a multi-year agreement with WWE brought increased live attendance and legitimacy through cross-promotion involving NXT, these benefits did not translate into improved television ratings or financial health for TNA itself. The promotion's current state reflects years of struggling to define its purpose amidst constant ownership changes and external pressures from larger entities like AEW and WWE, leaving many fans feeling that the company has become a shell of its former self rather than evolving into something new and sustainable.
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What's good y'all? It's your boy Ross
back at it again with another video. So,
we're going to check out TNA Wrestling
is dying. Now, we all know TNA has had
their fair share of issues, especially
when it comes to financial situations.
People not getting paid properly, money
not being used where it needed to be
used, people not even getting
compensated for, you know, injuries and
stuff like that. There's been a lot of
stories of financial issues and people
going into business for themselves and
it happens in a lot of companies.
Happens in WWE. Granted, you know,
they've built a name for themselves over
the years to kind of be able to work
with people and stuff like that. They're
just a big conglomerate. Then it
happened in WCW and you've seen how that
played out. And sometimes these
financial issues and struggles and
creative differences even happen in AW,
but they're still doing well enough
still be on television and people
getting paid properly. So, we're going
to check out some of the shortcomings
that TNA has ultimately faced over the
many years. Appreciate all the love
support you guys have shown on the
channel. Let's get right into this
video. Man,
>> at one point, [music] TNA wrestling was
more than just an alternative to WWE.
profitable, growing, [music] and
building a roster of wrestlers that felt
different from anything fans were seeing
elsewhere. But today, TNA is [music]
struggling to keep talent, grow its
audience, and define what it actually
is. So, what went wrong? To understand
that, we need to know how TNA came
[music] to be. From the mid90s to the
early 2000s, wrestling experienced a
boom in popularity. This was thanks
largely to the Monday Night War.
WWE'se's Monday Night Show Raw would go
headto-head with WCW's Monday Night
program, Nitro. This real life
competition got fans invested and forced
both [music] companies to put on the
best show possible. This in turn
resulted in both WWE and WCW seeing
millions of viewers tuning in and tens
of thousands of fans packing arenas and
stadiums. However, every bore eventually
ends and [music] in March 2001, WWE came
out on top when it purchased WCW. At the
same time, WWE also acquired another
rival company, ECW. This left a major
gap in the wrestling market and several
wrestling startup companies tried
[music] to fill it. While most failed as
soon as they started, one succeeded and
that was TNA or Total Non-Stop Action
Wrestling. [music] TNA's origins can
actually be traced back to WCW's
closure. During WWE'se's final years,
one of the company's top stars was Jeff
[music] Jarrett. Jared had previously
wrestled for WWE, but his relationship
with the company and its owner, Vince
McMahon, ended [music] poorly. In 1999,
while Jarrett was still part of WB, he
won the Intercontinental Championship.
However, he held on to the title past
the date his contract expired. Jarrett
then extorted McMahon and WWE, demanding
$300,000 in exchange [music] for
relinquishing the championship. McMahon
begrudgingly agreed, and Jared competed
in one match where he lost the title and
then quickly joined WCW. [music]
However, after WCW went out of business,
WWE refused to rehire [music] Jared.
With no other major wrestling company to
work for, Jeff realized he would need to
start his own. [music] Using the
$300,000, Jeff Jurrett launched TNA
Wrestling and the company hosted its
first show on June 19th.
>> I didn't know that. Now, that part I
didn't know. I knew about the him
basically saying, "Hey, Vince, you want
this title back? You have to pay me." I
didn't know that's what he did with that
money essentially and started up a rival
promotion. It's kind of crazy how things
fall into place. one domino falls and
then ultimately other things happen and
here we go with TNA being created cuz he
was extorting Vince. That's crazy, bro.
Like I said at the beginning of this
video, even WWE has had to deal with
some, you know, financial situations,
but the thing is about them, they've
been such a big company for so long,
they can throw away some money and then
shoe you away because they don't expect
you to cause any problems or really
worry about you after you leave WWE
until certain stuff like this happened.
2002. [music]
The company was off to a good start, but
they didn't have a deal with the TV
network. That's when TNA got creative.
Instead of doing monthly pay-per-view
events like WWE did, TNA would run
weekly pay-per-view events. Having the
shows on pay-per-view also meant that
TNA could show and say [music] basically
whatever they wanted, and that was what
TNA was trying to brand itself as. The
company wanted to be seen as edgier than
WWE, like having women dancing in cages
and tense bloodshed. [music] Even the
name TNA was a double antandra sounding
like T and A were tits and ass. While
the company had a clear identity,
problems were already brewing behind the
scenes. Jeff Jarrett had hired a man
named Jay Hassman to get [music] TNA
picked up by pay-per-view companies and
make sure they were running ads on TV.
Hman told Jared that the first TNA show
had 80,000 buys and Jared began
estimating TNA's budget based on this
number. However, Jeff Jarrett would
later find out that Hman [music] had
lied and the actual amount of buys was
under 20,000. Just months after the
company launched, [music] TNA was
already having financial issues. To save
the company, Jared began looking for
investors. The healthcare corporation
Health South had initially agreed to
invest in TNA, but the deal fell through
when it was revealed that Health South
was committing accounting fraud. In
desperate need of financial assistance,
Jeff Jarrett turned to a woman named
Dixie Carter. Jarrett had hired Carter's
marketing agency to help advertise TNA.
When Carter [music] heard of TNA's
financial struggles, she spoke to her
parents who owned a multi-billion dollar
energy corporation called Panda Energy.
Carter [music] convinced her family to
invest in TNA and Panda Energy became
majority shareholders. Dixie Carter was
named TNA president and while Jeff
[music] Jarrett no longer
>> imagine you just having like a uh born
into a family of billionaires or however
that plays out and you can just like hey
can we invest in this and they're
billionaires so it's like they can
decide yes or no easily you know look at
the numbers all right cool that's crazy
some people are just you know fortunate
enough to be in those situations where
you can just ask family members you know
parents or whoever, hey, you want to
invest millions of dollars into this
company? Ah, [ __ ] it. What's the worst
that could happen? [laughter]
>> Had complete control of his company.
[music]
TNA had some financial stability. Over
the next roughly 2 years, TNA would
continue [music] to produce weekly paper
to her parents who owned a multi-billion
dollar energy corporation called [music]
Panda Energy. Carter convinced her
family to invest in TNA and Panda Energy
became majority shareholders. Dixie
Carter was named TNA president. And
while Jeff Jarrett no longer had
complete control of his [music] company,
TNA had some financial stability. Over
the next roughly two years, TNA would
continue to produce weekly
pay-per-views, [music] but knew that if
they wanted to be profitable, they would
need a national TV deal. The opportunity
finally came in May 2004 when TNA signed
a deal with Fox Sports Net. This led to
the launch of Impact, [music] TNA's
weekly flagship show, which would play a
pivotal role in TNA's identity. While
TNA could do whatever they wanted on
pay-per-view, that wasn't the case on
Fox Sports. [music] Rather than produce
less edgy, watered down shows, TNA
decided to reinvent itself. [laughter]
The company would shift its focus toward
the athletic [music] inring side of
professional wrestling, positioning
itself as an alternative to WB's [music]
more entertainment-driven product. This
new direction was showcased at TNA's
Unbreakable pay-per-view where up and
cominging wrestlers AJ Styles, Mojo Joe,
and Christopher Daniels competed in a
triple threat match, which is [music]
widely considered one of the greatest in
TNA history. Not only did this match
displayed the sports focused wrestling
that TNA was trying to build its
identity around, but it also showed who
TNA was building the company around.
While TNA would use [music] veterans and
established talent, they prioritized
younger wrestlers whom the company could
brand as their own. On top of that,
around the time Impact launched, TNA
began using a six-sided wrestling ring.
This [music] made TNA instantly look
different from not just WWE, but just
about any wrestling company, and the
ring became another key part of TNA's
identity. TNA was slowly building
momentum, and while their contract with
Fox Sports Net expired in May 2005, the
company soon secured a new and [music]
better TV deal. WWE'se's Monday Night
Raw had been airing on Spite TV for 5
[music] years, but in September chosen
5, Raw left the network. However, the
executives at Spike still wanted
wrestling, and this made TNA a perfect
[music] fit. On October 1st, 2005,
Impact began airing on Spike TV, which
not only gave TNA the most exposure they
had ever had, but also secured a much
higher paying TV deal. This allowed them
to bring in bigger name talent such as
Sting, Christian Cage, and Kurt [music]
Angle. This larger revenue stream also
allowed TNA to retain talent, preventing
them from leaving for WWE to be or
elsewhere. In fact, even when TNA
wrestlers had the opportunity [music] to
join WWE, not all of them took it. For
instance, Abyss turned down a
Wrestlemania match against the
Undertaker to stay with TNA. At the same
time, TNA's viewership was slowly
[music] increasing. While there was
still a gap between them and WWE, TNA
was proving it could grow its audience
and become [music] a solid number two.
However, this is also when cracks in TNA
would begin to form. As stated, TNA had
built much of its identity [music]
around being the opposite of WB. While
WWE leaned into sports entertainment,
TNA positioned itself as the more
athletic wrestling focused [music]
alternative. But once the company landed
on Spike TV and felt pressure to grow
its ratings, it began adding flashier,
more sensational entertainment [music]
elements to its show. a prime example.
>> And that's the thing that some people
may not realize, like some of these
networks, they want you to perform a
certain way. Especially if they went
from WWE being on there and used to
these type of numbers to another
wrestling company, but not getting those
same type of numbers. They're going to
ask you, "Hey, look, we need y'all need
to do something. We need to get these
viewers up. We have people sponsors
that's trying to run ads. We need we
need to figure out a way to get more
people watching. Hence, this is where
you get story lines that may not fall
through, you know, for the fans or
they're trying different things because
they're trying to get as many eyes on
the product so they can keep that deal
because if the ratings get really low,
that's when negotiation, all right, we
we're not going to renew this contract.
That goes for WWE, AEW, whatever show,
live wrestling show. If the ratings get
to a point where it's just getting
abysmal, they'll cut their losses before
they just sit up there and deal with it
and try to renew a contract. So,
this is when NFL football player Adam
Jones appeared in TNA in 2007. While
things like this led to some criticism
amongst fans, [music] TNA remained
strong and continued to grow. By 2009,
the company had a few years of
profitability and was ready to take the
next [music] big step forward. In
October of that year, TNA announced
their biggest signing yet, Hulk Hogan.
While Hogan didn't have the same star
power as he had in the 80s and 90s, this
was still a big deal for TNA. And it
didn't [music] stop with Hogan. TNA
began signing a lot of major talent like
Jeff Hardy, Ron Van Dam, Ric Flair, and
more. TNA also brought in Eric Bishoff,
the former president of WCW and the one
who helped make WCW a serious competitor
against WB. Bishoff and Hogan would have
both on-screen roles and behind
the-scenes authority. On paper, this
sounded [music] great. However, their
influence was a mixed bag. Hogan
officially debuted in TNA on a special
Monday night episode of Impact on
January [music] 4th, 2010. For the first
time in the company's history, TNA went
head-to-head with WWE'se's [music] Raw.
Despite the competition, TNA did its
best numbers yet with the episode
peaking at 3 million viewers. While this
was great for TNA, this wasn't the only
effect Hogan and Bishoff had on the
company. About 2 weeks later, TNA had
ditched the six-sided ring in favor of a
traditional four-sided one. Bishoff
later said the decision was made because
the six-sided ring was a distraction,
and there [music] was no reason for it.
As I mentioned earlier, the six-sided
ring was a key part of TNA's identity,
and fans made their opinion of the
change known right away.
>> We want sixides. [laughter]
Even before Hogan and Bischoff came to
TNA, the company was trying to balance
the sport [music] and entertainment
sides of wrestling. However, it felt
like it was starting to become uneven.
The homegrown talent was being pushed
aside, and TNA was being perceived as
the place for exb wrestlers. After the
success of TNA's first Monday night
episode of Impact, the company
permanently moved the show to Monday
nights, competing with Raw every week.
While this worked well in 1995, when WCW
began competing directly with WB,
[music] TNA was in a much different
situation. By 2010, Raw was much more
established and wrestling fans have
spent over 15 years watching it
regularly on Monday night.
>> And that's the advantage. Even though
>> there was still it was a lot of stuff
that was, you know, kind of driving fans
away for the most part. The thing that
works with WWE even today, and they'll
always have fans for the most part, is
because once you've gotten accustomed to
it, that's it. It's It's rare that I'm
not saying it's rare. People, you know,
do leave from watching. I've done it
myself. But when you are actively for
the most part been watching it majority
of your life, you're probably going to
have it, you know, on maybe in the
background. You may not even be watching
it, but you'll it'll be like muscle
memory to check out Monday Night Raw. So
they'll always, for the most part, have
a baseline of viewers. No matter how bad
the show gets, they will still have a
baseline of viewers because people have
grown up watching WWE and only WWE.
You know, you're able to gain some of
those fans depending on how the booking
and the entertainment value is going,
but for the most part, fans will still
watch the product no matter how bad it
gets. Some people will turn away, others
won't. So with TNA going headtohead,
this is a different situation from the
Monday Night Wars with WCW cuz WCW have
really built up a really good fan base
to the point where they were overtaking
WWE for a while like 83 weeks some would
say, but this is a different situation
around that time. And even if they are
putting on good shows on TNA, it's just
hard to beat a juggernaut like WWE
because they've built that they've
ingrained that loyalty to their fan
base. So,
>> also TNA hadn't been around for even 10
years yet and was still growing its
audience. On top of that, while Raw was
live every week, TNA would go back and
forth for being live [music] and
pre-recorded. All this made the Monday
Night War a bloodbath with Tina getting
destroyed in TV viewership and
ultimately having to move Impact [music]
back to Thursday night after just a
month and a half.
>> I mean look look at that bro
they tried you know 1.5 but then after
that it just you can see they averaging
Monday Night Raw was going to
consistently stay at the three three
million range and they can only do so
much. they can only do so much because
they've already built a fan base here, a
loyal fan base while they're still
trying to grow it. Now, maybe if they're
averaging one to two million
consistently, then maybe that would make
sense. But even then, once again, it
just depends on how creative both the
shows are at that at that point. And
people were still enjoying for the most
part what Monday Night Raw was offering.
do back to Thursday night after just a
month and a half. While TNA President
Dixie Carter and Spike TV ultimately had
final say, Hulk Hogan and Eric Bishoff
were the driving force behind the
decision to go head-to-head with WWE.
[music] But the biggest problem with
Bischoff and Hogan wasn't that they were
trying to change TNA. The problem was
that many of those things that got
stripped away [music] were what made TNA
feel different in the first place. By
signing exb wrestlers [music] and going
headto-head with Raw, TNA was starting
to feel like WB Light. And this is the
first time the company [music] was
really struggling with his identity. But
that wasn't the only problem TNA was
having. Signing all these bigname
wrestlers and going live regularly was
costing TNA a lot of money. TNA of
course knew this going in, but the
company wasn't seeing a great return on
this investment. [music]
TNA slowed things down and after moving
back to Thursday nights, they had
regained their regular viewership.
[music]
In 2013, Hulk Hogan's contract with TNA
would expire and he left the company.
While some would see this as a positive
change, TNA's identity and creative
direction were still murky. [music]
TNA was struggling to find the right
balance between borrowing from what made
WB successful and establishing its own
unique identity. TNA's lack of direction
became [music] very apparent in the
summer of 2014 when they brought back
the six-sided ring. While this was
welcomed by fans, it seemed like the
company wasn't sure what [music] they
wanted to be. Additionally, there were
problems brewing behind the scenes. By
2014, [music] TNA's team viewership
hadn't really grown. Oh my god, that's
that's just a sick spot, bro.
>> With them averaging around a million
viewers [music] for each episode of
Impact. On top of that, advertisers
historically don't pay as much to their
commercials on wrestling shows, and this
was true for TNA. All this was
especially bad news as [music] TNA is
beginning discussions with Spike TV
about renewing their agreement. However,
there would be one incident that put the
nail in the coffin. Vince Russo, a
controversial wrestling writer, had been
working for TNA [music] for most of its
existence. But in 2012, it was reported
that Russo and [music] TNA had parted
ways. This was likely because Spike TV
specifically told TNA they didn't want
Russo writing or involved with the
shows. [laughter]
However, in July 2014, [music]
it was reported that Vince Russo was
secretly working with TNA in a
consulting role. This came after Russo
had accidentally sent an email to
wrestling journalist Mike Johnson. Spike
TV was upset by this and after 9 years,
TNA left Spike with the final show
airing on December 24th, [music]
2014. Fortunately, TNA did find a new TV
network pretty [music] quickly.
Beginning in January 2015, Impact began
airing on Destination America.
Unfortunately for TNA, the move was a
major step down from Spike TV.
Destination [clears throat]
America was available in fewer homes,
which meant TNA was reaching a smaller
audience. Just as important, [music] the
New Deal reportedly brought in far less
money than TNA had been making on Spike.
This forced just about everyone in TNA
to take a pay cut. And while some would
stay, many of TNA's established
homegrown names like AJ Styles,
Christopher Daniels, and Samojo would
leave. TNA was going through a
transition. And unfortunately, it wasn't
by choice. While TNA performed decently
on Destination America, the partnership
ended after only a year. Destination
America cited the cost of TNA [music]
and the difficulty of selling
advertising as the reasons for ending
the partnership. TNA did find another TV
partner, but [music] the deal was a
mixed bag. In January 2016, TNA began
airing Impact on Pop TV. Pop had a
similar reach to Destination America,
and Impact brought in a similar number
of viewers. And what's crazy, the fact
that they ended up finding out that uh
that Russo was still working with TNA,
they if if they actually really truly
cut off ties,
be honest with you, maybe they would
still have that Spike TV deal. But once
they found out, and they weren't
supposed to find out, obviously, once
they found out, they was like, "Yeah, we
out of here." That's crazy when the
network's like, "No, he can't be
involved in none of this." And they
still find out that he's involved and
kicked him to the car. Like, nah, you
gotta go, bro. I mean, to be fair, Vince
did the same thing. They kicked him out
of TKO. Well, TKO kicked him out of WWE,
but he was still involved. He was just
involved on the low, but he was still
involved. Granted, I'm willing to bet
people at TKO kind of knew. So, that's a
different situation, but somewhat
similar.
>> Around 300,000 per week. However, while
Destination America paid a rights fee,
which meant guaranteed money, POT TV did
not. Instead, [music] TNA and Pop TV
split the revenue generated by ads that
aired during Impact. This wasn't ideal,
and to make matters worse, [music] TNA
was still struggling to attract
advertisers. Aside from TV deals, things
would be shaken up behind the scenes.
[music] In 2016, several groups and
individuals took stakes in TNA, and the
Canadian media company Anthem Sports and
Entertainment ultimately became the new
majority owner. This helped provide TNA
[music] with some financial stability,
and during this time, TNA would also
experience creative [music] success. The
TNA wrestler Matt Hardy developed a new
persona called broken Matt Hardy. This
led to some very innovative and unique
[music] storytelling and matches, which
helped give TNA some buzz and nice bump
in viewership. [music]
TNA was still trying to find its
identity and it seemed like this wacky
unorthodox style of presenting wrestling
could be the company's new direction.
However, in early 2017, Matt along with
his brother Jeff, who was also a key
figure in the [music] broken story line,
would leave TNA. TNA did try to continue
with similar storylines and matches, but
none of them achieved the success broken
Matt Hardy did. 2017 also marked the
first full year that Anthem was in
charge of TNA. They felt the best way to
move TNA [music] forward was to stop
calling it TNA and rebrand. However,
this would be a disaster to say the
least. [music] In early 2017, Anthem
renamed TNA to Impact Wrestling. The
name obviously coming from TNA's weekly
[music] flagship show, Impact.
Additionally, Anthem brought back the
man who founded TNA, Jeff [music]
Jarrett. Jared had left TNA in 2014 to
launch his own wrestling company, Global
Force Wrestling. [music] Upon his
return, Jerro was promoted to executive
producer and chief creative officer of
Impact Wrestling. [music] With Jeff
Jarrett back in the company, it was
decided that Anthem would acquire Global
Force Wrestling and merge it with Impact
Wrestling. The company would now simply
be known as Global Force Wrestling or
[music] GFW, while The Weekly Show would
be called Impact Wrestling. However,
this unintentionally led to a whole host
of problems. [music] During this time,
Jeff Jarrett was struggling with
alcohol. This was put on public display
just a few months after the GFW rebrand
[music] when Jarrett appeared
intoxicated at a Mexican wrestling show,
throwing tortillas into the crowd. This
ultimately led to Jarrett leaving the
company after less than a year. [music]
However, the deal for Anthem to acquire
Jarrett's company, Global Force
Wrestling, had not been finalized. This
not only led to Jarrett suing Anthem,
but also forced Anthem to revert to
calling the company Impact Wrestling.
Wow.
>> Just a reminder, the company started as
TNA in [music] 2017, changed to Impact
Wrestling, then to Global Force
Wrestling, and then back to Impact
Wrestling, all within the same year.
>> And as a fan, that can get confusing.
I'm not going to lie to you. Even though
you may think it's not that big of a
deal, if you're a new fan or trying to
get into that, it's going to be
confusing. Like, wait, wasn't it just
this? Wait, what is it? It can get
confusing. And when you're trying to
increase your viewership and audience,
they like things simple. If it's not
simple, if it's too confusing, if the
names keep changing, eventually they'll
be like, "You know what? I'm kind of
cool on all of this. I'm going just take
a step back." So
>> 2017, damn, that's a brutal spot. Not a
great year for the company, formerly
known as TNA. 2018 was much more stable
by comparison. Former [music] TNA
backstage personnel Scott Deore would
become the executive vice president and
begin taking over the day-to-day
operations of the company. Around the
same time, Impact Wrestling would revert
to the foresight ring. Although there
was far less controversy this time, the
company also began adding promising
[music] talent to its roster, such as
Pentagon Jr., Ray Phoenix, and Brian
Cage. 2018 was much less eventful for
TNA, and the company got some muchneeded
stability. However, [music] 2019 once
again brought with it more bad news.
Impact's three-year deal with Pop TV
ended and a new [music] agreement was
not reached. Impact Wrestling ultimately
found a new home on the Pursuit channel
simply because their parent company,
[music] Anthem, owned a significant
stake in the network. However, Pursuit's
reach was less than half of Pop TVs.
Additionally, their programming was
mainly hunting, fishing, and outdoors
content, which made Impact Wrestling not
[music] a great fit. Thankfully, things
would change relatively soon. In late
2019, Anthem gave majority control of
another network, Access [music] TV.
Access not only had a larger audience,
but also had programming much more
aligned with Impact Wrestling. But since
Anthem owned the network, Impact still
wasn't being paid for their content,
[music] and their weekly episodes
averaged only 95,000 to 150,000 viewers.
Impact was clearly in a worse place than
it had been just [music] 5 years ago,
and the company was losing money year
after year. However, the company
deserves credit for managing to survive.
And while the 2010s were definitely a
tough decade for Impact Wrestling, 2020
was right around the corner, [music] and
this would hopefully be a much better
decade for the company. Impact Wrestling
began the new year by making history
when Tessa Blanchard won the Impact
World Championship, becoming the first
and [music] only woman to hold the
title. While this got them some
attention, Tessa's championship reign
would become a nightmare for Impact. One
day before winning the [music] title,
Tessa made a tweet saying, "Hey women,
try supporting one another. cool things
happen. This led to multiple female
wrestlers accusing Tessa of bullying and
belittling other female wrestlers and
even spitting in a black woman's face
and calling her the n-word. Tessa denied
the allegations, but fans and wrestlers
alike didn't [music] buy it. Shortly
after Tessa's historic win, the CO 19
pandemic began, leading to a flurry
[music] of new problems. Tessa lived in
Mexico at the time, so traveling was
difficult. To keep her involved in
storylines, Impact had asked her to film
[music] some interview/promo clips from
her home. However, Tessa refused to send
them, forcing Impact to reshoot several
segments for at least one episode.
Tessa's contract with Impact Wrestling
[music] was set to expire, and on top of
the bad public reputation she had, the
company simply decided to vacate the
World Championship without Tessa ever
losing it. [music] 2020 was off to a
rocky start, but around the middle of
the year, things started to turn around.
TNA's [music] 18th anniversary event saw
the return of several former Impact
stars and the debuts of a few
established [music] names. Additionally,
in December, AEW, which had emerged as
the new second largest wrestling
company, began a partnership with Impact
Wrestling. [music]
This saw wrestlers from Impact appearing
in AW and vice versa. On top of that,
AEW's [music] Kenny Omega and Christian
Cage would win the Impact World
Championship and the title would appear
on AEW programming. The partnership gave
TNA some buzz and legitimacy, which it
desperately needed. However, this didn't
translate into [music] meaningful boosts
in TV viewership or any long-term
momentum, and the partnership ended in
October [music] 2021. For the next
roughly 2 years, Impact Wrestling would
do more of the same. Anthem's ownership
provided Impact with a permanent TV deal
and a steady stream of funding, but the
company was losing money and was fading
into obscurity. By the early 2020s,
there were more wrestling [music]
companies and shows out there and Impact
seemed to be getting lost in the
shuffle. The company realized they had
to do something and they came to the
conclusion that they needed to take a
step backwards [music] to move forward.
In October 2023, Scott Deore, who had
been promoted to president of the
company, announced [music] that Impact
Wrestling was reverting back to TNA.
This was met with a lot of enthusiasm
from fans [music] and the rebranding
officially took effect in January 2024.
However, just weeks after the name
[music] change, TNA would make a
controversial decision. In February, the
company announced that they had fired
Scott Deore. De Moore was seen as the
driving force behind TNA, and the
decision left fans and [music] TNA
wrestlers unhappy. In his place, an
Anthem executive named Anthony Sichone
became the new president of TNA. To
Sichon's credit, TNA had [music] a big
win just a few months after he was
brought on. In May 2024, TNA [music] and
WB's NXT brand started exchanging
talent. This morphed into a full-on
partnership when in January 2025, both
WWE and TNA announced [music] a
multi-year agreement. Like with AEW,
this would see TNA wrestlers appearing
in NXT and NXT wrestlers appearing in
TNA. This partnership did benefit TNA in
some meaningful ways. TNA saw a
significant rise in live attendance with
the 2025 Slamversary event setting TNA's
highest attendance record in North
America. Additionally, this gave TNA
some much needed legitimacy and buzz. I
do remember this partnership. I do
remember this. They were getting a lot
more love and obviously Vince is out the
door at this point. So if Vince was
there still, this would have never
happened. They've done some stuff,
little cross promotion, certain
wrestlers being in the Royal Rumble that
still worked with TNA, but nothing to
this extent where they're actually
having a TNA versus NXT type brawl. I
thought that was actually pretty cool.
and it was bringing more eyes to the
company. So, it was it was somewhat you
could say effective, but just like WWE,
they they were scouting and they were
taking talents that were, you know, kind
of at the top of the card that they
wanted like a Joe Hendry. And look at
Joe Hendry now. They're not really doing
too much with him to be honest with you.
Unfortunately though, this wouldn't
translate [music] into TV viewership,
and the partnership ultimately led to
some of TNA's biggest stars, such as Joe
Henry and Jordan Grace, leaving TNA to
join WWE. However, the partnership with
WWE did help TNA secure its biggest deal
[music] since signing Hulk Hogan. In
late 2025, it was announced that Impact
would air on [music] the AMC network.
While AMC wasn't as large as Spike was,
this was still a big step forward for
TNA. For the first time since 2014,
[music] the company was now airing on a
major network. It was a long journey,
but it felt like TNA was finally making
a serious comeback. However, as often
goes in TNA, when something good
happens, something bad is bound to
follow shortly [music] after. TNA's
first episode on AMC was received
poorly, both in terms of the show's
quality and viewership. [music]
debut episode for a variety of reasons,
but mainly because it seemed like
[music] TNA had a chance to usher in a
new era, but instead gave more of the
same. In terms of viewership, TNA's
first episode on AMC drew 173,000
viewers. That was an improvement over
what the company had been doing on
Access TV, but it was still [music] well
below TNA's debut on Destination America
in 2015, which drew [music] more than
twice as many viewers. Now, TNA did
actually improve its AMC viewership, and
later episodes were better received.
However, TNA would then make a decision
that cost them goodwill with fans.
Because TNA wrestlers often have lower
salaries, they usually take bookings
with smaller independent wrestling
[music] companies. This had never been
an issue until suddenly in April 2026,
TNA started pulling their wrestlers from
certain independent events. The specific
events that TNA wrestlers got pulled
from were ones where a TNA wrestler was
scheduled to have a match against an AEW
wrestler. This wouldn't have been so
bad, but TNA had previously approved
these matches and only pulled their
wrestlers a few weeks before the [music]
events. TNA said the reason as partner
conflicts, which many fans took to mean
TNA was simply doing it to appease WWE.
>> This led to TNA getting a lot of bad
press. And [music] unfortunately for
them, it didn't stop there.
>> Like that's literally what it is. Like
you can tell the reason why they're
doing that is because of their
partnership with WWE. WWE TKO. clear
about. Hey, hey, hey, hey. I know y'all
work with them in the past,
but nah, don't do that [ __ ]
If you want to work with us ever in the
future, don't do that [ __ ]
That's literally what it is.
In June 2026, TNA released several
wrestlers and backstage personnel,
saying the cuts were part of an effort
to streamline operations and improve
[music] profitability. For many fans,
the timing was hard to ignore. The move
to AMC was supposed to make TNA feel
bigger, [music] a chance for better
production, stronger stories, and fresh
talent. Instead, it felt like the
company was in the same place it had
been in for years. And that gets to
TNA's biggest [music] problem, identity.
For years and years and years, the
company has struggled to define what it
wants to be, and more [music]
importantly, what makes it mustwatch.
This is what makes TNA's story so
frustrating. The company once had real
promise. It created stars, gave fans an
alternative, and even had profitable
years. But over the last decade and a
half, TNA [music] has spent more time
surviving than growing. Its finances are
private, but based on its history of
ownership changes, cost cutting, debt
issues, and repeated [music] resets,
it's probably fair to say that TNA has
lost more money overall than it has
[music] made. And with the cuts,
backstage rumors, and constant questions
about Anthem's long-term plans, it's
easy to understand why some fans believe
TNA could eventually be sold. Whether
that happens or not, the bigger issue is
that TNA feels like a shell of what it
once was. Some people would say the same
thing about the Undertaker [music] to
see why fans have lost.
>> Hey man, this is u one of those things
where it's really unfortunate.
Obviously, this company has been a
staple in professional wrestling in the
United States. And they've always tried
to
fight an uphill battle. You can tell
just over the years. And certain
decisions, you know, ultimately hurt
them in the long run. Um but the problem
I guess you can say is just been the
management and how money has been used
and and deals not being you know
properly you know executed in a sense
and like they said they've ultimately
they would get so far and then it would
be financial issues. Then they get so
far again then there more financial
issues and then they're changing their
name to this to that to this. Then
there's, you know, people getting fired.
There's a lot of things going on and
always trying to find their identity
within the wrestling space. It's been
tough for them for a very long time. And
then once AW came into the mix, yeah,
they had a slight partnership, but
ultimately AEW was still benefiting from
that. And then they partnered up with
WWE for a little bit. And yeah, it was
cool, but guess who still benefited from
that? WWE. So all these other companies,
bigger companies, take it away from what
TNA, the little that they had only for
it for it to benefit the other
companies. And it's it's really
unfortunate, but there are still people
that enjoy the product, still people
that, you know, want to, you know, tune
in and check out the show. So I want to
ask you guys a question. Are you guys
still actively watching TNA? And what's
your favorite era of TNA? Have you been
watching from the very beginning and
you've never stopped despite the name
changes and the different apps and and
networks is on? Have you always been
watching TNA as well? I want to ask you
guys that question to all the TNA fans
out there. But I appreciate all the love
support you guys show on channel road
two 200k. Appreciate y'all kicking me.
See you on the next one. Peace.