“This Keeps You POOR!” Caleb Hammer Reveals The WORST Money Traps To Avoid In 2025
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In this high-stakes financial discussion, Caleb Hammer identifies interest rates on credit cards—often misunderstood or ignored—as a primary trap keeping people poor in 2025. He argues that many individuals bury their heads in the sand regarding debt because it is scary, only for the situation to deteriorate until bankruptcy becomes the sole option. A significant portion of this financial blindness stems from an inability to distinguish between small purchases and large debts; while some guests claim they don't buy on credit cards, audits often reveal hidden recurring subscriptions or high-interest balances that have spiraled out of control. Hammer emphasizes that people who are disciplined with minor expenses rarely end up in severe financial strife, whereas those struggling often lack this discipline despite claiming otherwise. He also addresses the concept of entitlement, noting how many individuals feel they deserve "sweet treats" after a hard day at work or school rather than viewing sacrifice as necessary before enjoying rewards once debt is cleared and emergency funds are established. The conversation delves into specific behavioral pitfalls that exacerbate financial ruin, such as using credit cards to save pets' lives without having an emergency fund, which Hammer supports provided the cardholder commits to paying it off immediately or securing pet insurance beforehand. He contrasts this with other forms of debt management, like OnlyFans subscriptions used by some guests despite their spouses knowing about them; in one instance, friends collectively funded a group subscription for these users as a humorous but telling example of how people rationalize spending on hidden vices while claiming addiction to avoid responsibility. Hammer also touches upon the difficulty of distinguishing between genuine lack of control due to trauma or mental health issues versus simple poor choices, advocating for community support and resources like rehab for addictions rather than just judgment. He notes that natural disasters or childhood trauma are beyond one's control, but adult responses—such as securing insurance against pet illness or building an emergency fund before a layoff—are entirely within individual power to manage. Beyond personal finance, the dialogue explores broader life goals and the shifting priorities of Caleb Hammer himself at age 26. Despite his business success allowing him to retire comfortably, he expresses a newfound desire for family—specifically a wife, children, and pets—which has weighed on him this year due to feelings that he is "failing" by not having shared experiences with others yet. He acknowledges the risk of dating while building an empire but suggests a five-year window where focusing solely on business might be wise before settling down permanently, as raising children forever changes one's life trajectory. The discussion also covers tax optimization strategies involving real estate professionals to offset income through cost segregation and 1031 exchanges, potentially leaving millions in tax-free assets for heirs. Furthermore, Hammer reflects on his evolution regarding online criticism, realizing that assuming the worst about creators or workers based on isolated incidents is unfair, especially when people are simply doing their jobs amidst personal struggles he cannot see. Looking toward future content and business expansion, Caleb outlines plans to diversify beyond financial audits into fitness audits, legal consultations for tenants facing landlord issues, and "man-on-the-street" style interviews focused on money rather than pickup lines. He admits that while the idea of hiring a team or outsourcing production is logical given his high income, he currently lacks the motivation to manage those additional responsibilities, preferring to keep operations lean with third-party agencies until the energy returns. The episode concludes with Hammer expressing deep gratitude for his current platform and audience, noting that separating himself from online outrage has allowed him to appreciate the blessing of changing thousands of lives daily without fear of parasocial backlash or hate comments. Ultimately, he encourages listeners to take responsibility for their finances by understanding interest mechanics, avoiding hidden subscriptions via tools like Rocket Money, and recognizing that true wealth involves both financial security and a balanced approach to health and relationships.
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it only takes a couple things to be
successful what are those things why'd
you get into the debt in the first place
I bought a car for no reason no you
really become the Gordon Ramsay of
personal finance why'd you get laid off
uh you scared all the dogs with your
laugh that wasn't very nice that makes
sense what do you find to be the common
thing keeping most people broke it's
only five bucks though 5% interest yes a
lot of people don't understand how
interest actually works why you guys
have so many cars and there's $2,000
hour of Disneyland tickets after that
another ticket what is happening anytime
anyone just sits and it's just like they
won't take responsibility for literally
one thing that pisses me off no no no no
objectively no first document right here
and what I always try to tell people
when they're not willing to change on
the show I'm just like okay go do it I
don't care but I'm having the
conversation of here's what you should
do to actually get your finances in
order is it true you're really going to
quit
[Music]
YouTube Caleb thank you so much for
coming on the iced coffee hour really
appreciate it thanks guys welcome back
to Austin I always love having my dudes
in town thank you we always have a lot
of fun and it's interesting because over
the last year you really become the
Gordon Ramsay of personal finance sure
and I'm curious what guest have you had
on that's made you the most
upset hav the Taquito man himself back
Britton Davey coming on trying to
pretend like the whole thing is a victim
complex everything that all the choices
that he's making anytime anyone just
sits and it's just like they won't take
responsibility for literally one thing
everything is against them and they have
no control which is his ultimate mindset
and everything that pisses me off and
that's what pissed me off about him
people can insult me all day people can
insult me all day and he tried he tried
people tried but uh that's what upsets
me when people just refuse to take at
least one oun of responsibility now I'm
curious what is outside of someone's
control that you think when they say
that okay you know what this person does
have a point yeah absolutely I mean
mental health things is a huge thing
right so there are some mental health
things of course that's where you're
like okay well what should I do I should
probably go see someone you know I
should probably you know see an expert
talk to people around me try to surround
myself with a good Community but that's
something you might not have control
over you know maybe you don't have a
good family you know we did have one
person that was raised in
the OR in orphanage Community um I guess
there's no no parent and they they were
never adopted and they kind of just got
dropped off in a town at 18 so that was
that was he was on his own from there
and that he didn't have control over he
didn't have control if he was going to
get adopted or if he was raised by
loving parents so he didn't really he
doesn't have that Community but you
know we live in the world where if that
happens whatever you're dealt with that
is kind of what you have to deal with
and then what you choose to do from
there is still kind of up to you but
obviously we should uh support each
other and help each other and that's
what we try to do for him and we've
connected him to resources and uh we're
in his Corner whenever he has any
questions um yeah so being raised of
course there's been some people that
have had family trauma everything
childhood relat related I feel like is
like that's what's beyond control um
obviously natural disaster stuff that
feels like beyond your control but also
make sure you have the right insurances
like there are some things you can do
more in adulthood that helps alleviate
some of the things you can't control
necessarily if your company fails and
you get laid off but you can control if
you had an emergency fund before that
you can't control if your pet gets sick
but you can control if you have pet
insurance so it's more how people are
raised and whether or not they have a
community and obviously there's some
addiction things where it's like yes you
you see someone who has addiction and
you're like oh just go get help it's
obviously more complicated than that so
that I mean that's just a little extra
handholding a little extra support we
had one person who was addicted to uh
drugs of the crystal variant and you
know ended up going to rehab and we've
been uh in touch with him helping him
and we got him set up well actually
there's a promise if he was like clean
for a few months you know we'd give him
some money to help pay off some of the
debt and we did that that's cool yeah so
yeah you know but obviously it's still
more difficult to get out of an
addiction thing than just pay off some
debt
so but he still had the control to go to
rehab and he made that decision yeah and
what are some of the worst things you've
seen people do with their money well
I've definitely seen people up their
relationships by purchasing only fans
that's been interesting it's the
relationship ending things where it's
just like why would you do this first of
all how does that come up in an audit do
they not hide this in their bank
statements or they go in knowing that
like I'm paying for only fans and my
wife is here and you're going to call me
out on this what are they thinking I
think we've had a couple guests now that
uh they confess to their wife usually
because it's the dude that's getting it
they confess to their wife on the drive
over here they're like this is going to
come up in the finances I need to tell
you and yeah that's dumb we definitely
had uh one wife they're they all use
fake names so I don't remember anyone's
name but she she was she was visibly
upset that the dude I was call like only
fans only fans only fans only fans the
episode we just uploaded today and post
show now that this is you know kind of
distant to the post show dude and his
friends collectively put hundreds of
dollars together so that they can
subscribe to only fans gram you need to
get some friends like that save you some
money that's that's the that's the way
to do I didn't realize I could even do
that yeah that's incredible wait wait so
wait explain this so his buddies were
pulling money together to do it through
him or what was it no so they could all
use one account and subscribe people
would rather instead of individually
having subscribe grou right now
of why would you rather
go ad sacrifice and when she found that
out really bad for them now they say
he's clean however again this just got
uploaded today people are reading into
the episode and I do not want to make an
accusation but just reading the comments
he claims that he has to go to a store
and buy a new charger a phone charger
cuz he works on the road three times a
week which blew everyone's mind we
didn't understand so was it was it visas
or something that he's buying maybe to
continue that potential addiction is it
an addiction at that point or is it just
like he has a he he just enjoys three
times a week hiding it from the wife not
I'm not accusing him of doing that it is
still don't understand the breaking
multiple Chargers a week though so he
was saying on the show that it was you
know Char charers I feel like that's I
hate to say it maybe I'm going to get
hat I feel like that's an easy cop out
when your wife finds out and be like no
sorry I have addiction cuz then it's
like now it's not you anymore it's like
hey I'm consumed by this addiction and
that and that kind of alleviates some of
the concern with the wife some of the
the ri it's really hard to tell and I'm
sure you've had plenty of experiences
and we're going to go into it between
people actually should they be taking
responsibility for the things that
happened to them or should they they not
be you know what I mean like are they a
victim or are they just someone who
lacks discipline that's a very very hard
line to draw a lot of the people they've
just never been called out in their life
you can tell they just haven't really
been called out so they hear that push
back for the first time someone really
giving them just like no [ __ ] this
is what I think in kind of my more
brutalistic way because I know you know
I my special way with words um and you
can see that their immediate instant
cope mechanism is well it's because of
this I was never Tau this here's you
know everything's against me and all
stuff but you can see that start to fade
away as we record for like an hour and a
half it starts to fade way and you see a
little more acceptance you see a little
more emotion in their face as they
really start we go the document document
document almost everyone almost everyone
I talk to after we stopped recording is
says that was worse than I thought they
come in thinking it was better than it
really was and they you can see that in
their face throughout the episode I
don't know if that's reflected on camera
but when I'm sitting here how how many
audits have you film now dude I have no
idea we try to film four to five a week
so are do you think you're in probably
the mid hundreds at this point yeah okay
so after auditing the finances of
hundreds of people what do you find to
be the common thing keeping most people
broke a lot of people don't understand
how interest actually works on their
credit cards and even when they do kind
of understand it since a lot of people
they always say oh but I didn't look at
it you know I don't want to look at it
because it's too scary it's it's easier
to just you know let it be and not think
about it they don't know like I call
their interest rate out and I'm like
this is 30% they're like I thought this
was 12% do they even know the difference
at that point at that point they do
understand most of them at least
understand that difference once they at
least understand interest everyone's
wrong have to explain interest and
that's okay uh but that's definitely the
common threat I see throughout is a lot
of people want to bury their head in the
sand because it just gets so scary so
they just bury but then it gets worse
then it ends in the situation where
there's been a few guests this year
where I don't see anything but
bankruptcy being the only option and you
know those people specifically were I
can't figure out anything on the basic
level I we set them up with a financial
advisor that we partner with well that
is definitely the common threat is they
just put their head in the sand they're
scared and it just ends up getting worse
then they have no idea how bad the debt
even is and not even that they they put
their head in the sand so much that they
will sit here and they'll say oh you'll
be happy to know that I didn't purchase
on that credit card and it's been like
six months since I purchased on the
credit card I open it there's like five
subscriptions renewing they have no idea
and are those people are any of those
people that you it that are in really
bad financial situations also the type
of person to skimp out on small
purchases I feel like you can really
draw a line between two kinds of people
the people that are very disciplined
with like the small things I'm not going
to go get a coffee I'm gonna not get
avocado I'm not going to get bacon
because it's adding a few dollars and
then the other people that are like ah
it doesn't matter it doesn't matter do
you see a Common Thread there where like
you really don't see that archetype of
human that saves on those small things
to be really in financial Strife I don't
see anyone that doesn't get the small
purchases I feel like our show always
has has the small purchases and they
always think that they're getting
they're going out to eat like once twice
a week and then I show them that they
get a coffee in the morning and then a
you know a vending machine during the
day and then a dinner at night almost
every day so it's just the they think
they're not making small purchases but
they do well when are small purchases
okay because I saw some hate that you
got maybe about a month or two ago guess
Spotify was it that yeah I think it
actually it was you told someone not to
do the Spotify
when they said listen it's like $9 a
month $1 a month it's like the only I
enjoy you're like no you need to cut
everything you you have no room for
enjoyment yeah looking back do you think
that maybe there was some room for
enjoyment or no like it's an all or
nothing I give people uh it's not all or
nothing I give people all the time uh
some room I gave the the episode we
recorded today I gave her 20 bucks a
month for subscriptions there are people
that I do give room on when they have
room when people are literally
going to potentially get evicted from an
apartment because they only have $50
left after I give them the most
conservative budget they have $50 left
on a monthly basis I think they can
listen asss now I mean do I care if
someone gets Spotify specifically no it
just becomes an example throughout where
it's like hey we can sacrifice something
it's not about it's not about Spotify
it's about the example of we can
sacrifice if they want to keep Spotify
they can keep Spotify I think your point
that I actually agreed with was that
they could get Spotify with the ads
yeah just listen to the ads or just
YouTube YouTube has everything that
Spotify already I do YouTube apparently
the ads are a lot worse on Spotify the
features un premium apparently you can't
even like skip a lot of songs anymore
things apparently free Spotify is pretty
shitty but again it's never been about
Spotify and the reason why we kind of
made Spotify kind of like almost a meme
to always call out is because people
would were good with me telling them to
cut back and the moment they heard
Spotify they would always perk up and
almost be offended that it seems like
the simplest of thing that people should
be able to afford oh it's just listening
to music it's it's not even like
television it's just audible it's
auditory so I feel like really coming
after that like attacking what people
like think is like a basic human
necessity but it's also cheap when you
think of over the course of a month if
like if you're not getting much
enjoyment anywhere else in life but
Spotify but it's more expensive if
you're paying interest on that because
you're not paying it off and you're
putting it on a credit card even paying
50% interest on $12 a month like isn't
that bad in the big picture like if they
work an extra hour at their job but but
I think you would also probably agree
with the sentiment that it's not
necessarily about the $9.99 and the 50%
of that but it's the string of action
that follow whole mentality of the $99
oh it's not a big deal oh the $3
Starbucks is not a big deal oh this
isn't a big deal but it adds up and that
that's why I push back on that's why I
find it really interesting that you
rarely ever see people struggling that
are the type to skip out on those small
little purchases that's very interesting
no we don't get those people cuz we only
have people on that are struggling and
we never have the people who are trying
to be frugal on small small purchases
what have you noticed about human nature
not only auditing the finances of
hundreds of people but also just talking
to 500 people that open up to you yeah
definitely some sense of entitlement and
I hate saying that word because a lot of
it gets politically charged you know
when you hear the word entitlement in
our culture it's you know politically
charged but a lot of people think
that they had a hard day at work they're
entitled to pick up the meal and sure
they can do it and what I always try to
tell people when they're not willing to
change it on the show I'm just like okay
go do it I don't care go do it but I'm
having the conversation of oh here's
what you should do to actually get your
finances in order but a lot of people
they really they had a tired day of work
oh you know maybe make it even more
complicated with a little extra School
make it even more complicated by having
some kids and it say they deserve the
sweet treat all that stuff and I want
them to get the sweet treat I want them
to spend 30% of their money on their
sweet treat once they're out of debt and
have a fully funded emergency fund
but I there's I've picked up on a lot of
that entitlement thinking that it's more
of a deserve than a let's just put in a
little bit of sacrifice and then let's
get all the sweet treats you want so lot
yeah lots of where does that come from
Total guess but just based on how I grew
up and based on the culture and probably
the consumerism culture you know we our
median household income in the United
States is or GDP per capita is double in
the United Kingdom so it's like we have
that extra money money more typically
than those other countries that just go
blow it on things we see the commercials
we got everything it's in our culture
you get the McDonald's cuz you want the
ice cream you know you get it it's a
nice day out this is the extra little
things should have that yearly trip
somewhere and you know what here's the
thing if there's one thing I can't stand
it's wasting money and we've all done it
we've signed up for subscriptions or
things we don't need we forget about it
and then all of a sudden it starts
charging you every single month and
you're just wasting it without even
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podcast I feel really bad saying this I
genuinely do but it's just my honest
it's my honest thoughts so obviously you
know when we have a guest on the show we
researched them a lot so I was watching
a ton of your videos I'd seen a lot in
the past but I'm just like I I would say
re rewatching a lot of stuff um and I
noticed I kept getting very honestly
kind of upset like a little bit angry
because a lot of the guests like I would
not it would be rare for me to feel
sympathy for them and I know this sounds
awful to say because these are people in
bad situations they're struggling
financially they're not coming from a
good spot but it seems like similar to
what you said it's like oh because this
oh because this because this because
this and I'm thinking like is there no
sense of personal responsibility for how
far did you make it in the episodes I'm
curious I mean your episodes are long
now like an hour and a half so I
probably watched six episodes all the
way through all the way through did you
see towards the end though I feel this
doesn't happen for all of them but a lot
of them that I see these days they
really start with that because again
they've never been pushed back on also
they've never been on camera they're
literally random people off you know
they're in the audience typically I do
notice a small resolve at the end after
being bered you know for like an hour
well it's cuz again they've never had it
they also just we do story times and
stuff and you know to get more context
on their life but once you start getting
halfway through the document pile it
really starts to set on them how bad it
is worse than they thought it was and we
can see it after the show and then we
film The Post show and that's an extra
20 minutes and you can just see they're
just like oh I can't believe how bad
that was I had no idea so would you find
yourself being sympathetic towards the
guests that you have sometimes on your
show or what's the general how do you
feel about it yeah well definitely more
sympathy towards the uh the
uncontrollables that we talked about un
absolutely lots of definitely sympathy
towards them and then you know usually
we give them an extra helping hand um
but sympathy of I can't get Chick-fil-A
after work um a little less usually when
someone has when people have kids and
they have to cut back on on on you know
special things for the kids just
temporarily that's definitely where I
feel you know more of a heart on that
but when it's just a single person just
trying to really grind it out for like a
year that's hard for me to actually I
have less sympathy when um we get to the
end we make a budget and they have
thousands left over I'm like this is
just the there's no reason to be in this
kind of debt you could literally fix
this in a few months and we recorded
like four of those in a row a few weeks
ago and I was just like I had no
sympathy at the end I like dude just
[ __ ] do this this is the dumbest
thing in the world that you're not doing
how long does it take to break through
to people and what do you have to do to
get to that point I start to see it at
about 45 minutes 45 minutes into the
episode anything you're doing in
particular or it's just like you got to
like keep like chipping away chipping
away and then 45 minutes and they break
down that that's that seems to be the
philosophy we you know you find the
things to relate to them I I learn more
things about their family more things
about their personal life and you can
start relating things to it and the
consequences of their actions and who
they might be affecting if I learn they
have a kid you know I demonstrate that
older kid's going to feel morally
obligated to take care of them at some
point if they don't actually get their
[ __ ] together now cuz I don't think any
of us would let our parents literally
become homeless you know if they don't
have retirement but we didn't choose to
come to the world either so I was like
why put that on your kids so I find
something to relate it to and then yeah
chipping away and usually about 45
minutes in we most of the way through
the documents and that's where the
numbers really start to stack so that
it's just I think it's just all that
becomes a little overwhelming good
overwhelming hopefully and you starts to
see some emotion and they even get
quieter in that moment usually and um
yeah that's when they start to be more
receptive to things so what are the
items that are keeping people poor the
most that you notice definitely car
loans big car loans on the show uh some
of our you know biggest moments are big
trucks big American manly trucks or
someone you know they have their Ford
F50 yeah uh at a you know seveny year
8year loan 25% so that they can pick up
groceries saw video and this is real
this guy got a Lamborghini guyardo and
he went through his expenses on like
here's how much it costs to buy a
Lamborghini gardo great car by the way
like fantastic for resale value uh I
believe he put almost no money down but
he got 140 Monon car loan on this 12
years it's about 12 years and I was
thinking like the average auto loan rate
for a used car that's that old because
these cars were built from like 2004 to
like I think it was like 2012 something
like that give or take uh but for used
cars over 4 years old the interest rates
have to be minimum 7% like at the lowest
and I was doing like some backwards
calculations to figure out like how much
he's paying an interest over this 12
like it makes no sense but I want to get
that guy in the show but he has the car
he the the thing is it's he seemed like
a really bright smart guy okay that was
the one thing that maybe he got a super
good rate somehow though there's no way
you're getting a better than 6% on 12
month it's impossible yeah that's crazy
should get him on that would be
interesting I always wondered it would
be kind of cool rather than people that
apply to go on the show like you just go
on the street and just like go up to
someone working at a McDonald's job or
something like that and just approach
them that's so hard because that's a
little bit more true I feel like yeah
well I mean that would be I mean it is
all true but it's just I don't know
because people get on such a big this is
It's the there is a bit of a moral
dilemma uh we want to make sure that the
people coming on the amount of
onboarding they come on before coming on
the show but we couldn't do that with
someone on the street you know right so
but it makes sense uh for you not going
up to random people just given the
audience size at this point where do you
where do you draw the line between
people who think that you exploit poor
people versus offering true criticism
and helping them with tough love with
the amount of times that we have on
phone calls with them uh a onboarding
video that's sent to them before they
come on an onboarding video they're
forced to watch and the green room
before they come on the amount of stuff
we say hey dude you're about to get [ __ ]
on in front of a bunch of people don't
do this if you don't want to do it we
are we won't be offended don't do it
tell us now they get that chance like
five times before they ever come on and
that's why we actually have a lot of
people cancel right before which is okay
what you say cancels we put four on the
calendar we could say one cancels one to
two a week yeah so how many people apply
towards how many people actually get on
the show now we get a lot more
applications cuz we're targeting our
audience on Tik Tok and meta yeah so but
that's specifically targeted our
audience still and um now we have a lot
more applications I don't know we're
getting close 100 applications a day I
don't know wow I don't know a lot of
people want to come on the yeah um I
think a majority of it is kind of just
jerking thems off a little a lot of
people want to come on they want to talk
about their multi-million dollar
portfolio or something but uh
it's a pry pretty limited selection if
we were like Lindsay could have pretty
much anyone with that come on but that
would get we already have kind of
relatively repetitive show it would get
Uber repetitive we just let anyone and
anyone and anyone on so we want to make
sure we at least get interesting stories
and you know more diverse selections of
what is happening how do you know what
to pick for to not become repetitive
well that's why I heard heard Lindsay
she's she's a beast uh her and J and
eventually one our new Junior producer
as well um they just have so many
conversations with them so many
conversations going through their life
and just trying to understand them and
you know see see where their head space
is at see what their opinions on things
are and just making sure that it's not
someone on coming on who just spends at
McDonald's and that's their only thing
you know yeah so you know I put it in
their hands and I trust them and they've
been delivering and how do you verify
all the information that they say is
accurate statements um
the financially it's in their statements
and they send Credit Karma screenshots
as well so that for sure life things
it's a little hard to tell we definitely
get one side of this of the story and
you know I've got in trouble a couple
times for that uh where it's like you
know someone will tell a big trauma dump
or something which is very fair go ahead
um but I'm like I you know instinctively
play devil's advocate of well we're not
hearing the other side so I just want to
be a little cautious but then you know
it's almost like am I denying someone's
experience you know that's kind of what
I heard a few times so
I don't know it's a little difficult but
we can't verify that stuff's true 100%
that's fair that gets dicey on the top
of credit cards do you think the average
person uses them appropriately or would
you say for the most part it's just a
bad the average person yeah oh dude I
don't know the statistics around this
but well I guess we know the median
balances in the thousands right so I'm
sure the average person the the average
credit card debt right now I think is
like $6,000 like
$6,600 the average person average so is
that the average credit card debt and
then you put that per so you assign
divide by 330 million or whatever well
not everyone has a credit card the
average person with a credit the average
person with a credit card has a balance
of I believe it was
$6,600 I did a video similar to this
about like the American debt the savings
rate is 3% right now the for the average
American 3% and if they're making
$65,000 a year they're they're saving
like two grand a year and they have a
credit card balance of
6600 there's no way to pay it off you
physically can't you know it just
doesn't work
do you think then that it could be
irresponsible to advocate for credit
cards uh for something that generally is
bad I don't know man that's kind of the
same thing is just like you know someone
could get addicted to that coffee right
there you know I don't drink but I don't
care if people drink like someone could
get addicted to it I don't know that's
why I always just say use credit cards
only if you're a credit card person if
you can demonstrate that you can budget
and pay your bills correctly for at
least a quarter then maybe give yourself
like an credit card right you really got
to do it safely it's a tool but just
like any other tool in construction dude
you can get your head caved in so just
got to be safe I don't like super
advocate for credit cards I wouldn't say
either I'm not like I'm not even dude if
you looked at my wallet you'd be so
bored as like a credit card person I'm
like nothing I got like just a couple
credit cards that make sense a business
credit it's just like I'm not a super
big Advocate I like them because I can
utilize them and I like to finesse a
little but I'm not like go get a credit
card go get a credit card go get a but
credit scores I know I know our boy Dave
isn't he doesn't think credit scores are
the biggest thing in the world but no
underw writing you really got to find
like the right Institution for that it
definitely becomes less convenient
especially for apartment hunting so I
mean then again maybe I am advocating
for smart credit card usage and training
from parents to kids so that they can
build a good credit so when they go to
at leas their own place without any
roommates or co-signers or whatever that
they're able to get it so you know what
they're going to do at some pointz I
have a feeling that credit card usage
and interest rates are going to are
going to be an issue over the next
probably 10 years in terms of like
Congress and senators and they're going
to look into this I have a feeling at
some point they're going to mandate
credit card companies require a test
before you get the credit card and just
basic like is a 24% interest rate when
you have $1,000 debt what is that you
have to like select the dollar amount or
like is your credit going to take a hit
if you don't pay it off after 30 days
like all these questions and if you
answer like five questions correctly
like basic beginner level question
questions then you get the credit card
because they do that with stock trading
when you sign up for Robin Hood options
you have to answer a few stupid basic
questions that a monkey could answer but
they're questions at least it's Robin
Hood hey we did our job we did something
I think a credit card should do that if
people are taking out loans I remember
the one she uh that you had on your show
didn't understand what the credit card
interest rate was and thought that was
her limit or there was like a weird one
like that right
yeah probably she just like didn't
understand what it what it was like the
20% she's like oh I thought this is like
how much I could spend a lot of them
they think their 2% cash back is beating
their 30% interest so like yeah for the
average viewer out there that's trying
to improve their finances what are some
things that you would just generally
recommend for for them to be in a better
Financial spot just to start with just
the basic budget literally any budgeting
app I have some preferences but
literally any budget app I have an extra
preference towards simpler budget
because you just got to do the simple
things that's what a lot of people fail
on is a lot of people try to get the
crazy
spreadsheet a lot of people try to get
the You Know download the you need a
budget and then it's like a trillion
billion things literally just the basic
start of setting up the budget
understanding just what your even income
is people can't even answer the damn
income question sometimes and then just
understanding what's going out I when
they it always blows their mind when I
tell them how much they're spending
versus how much is coming in they have
no idea so literally just creating that
simpler budget that's why I made the
simpler budget app for the basics people
just getting started want to change
their life take control from the first
time it's just that basic thing dude
starting with the budget from
there then it's just the foundations
right what are the goals you're trying
to hit got to get that emergency fund or
we trying to pay off high interest debt
you know what's our life situation
looking like at that time do we need to
make sure we have a little extra cushion
before paying off that debt cuz we have
kids you go from there but you to start
with the budget people just don't know
how much money's going in and out I
remember back in college I did this
where I created a mock budget for a fake
family that lives it's a it was a
husband and wife or boyfriend girlfriend
whatever two two people and they had a
child and they were affording a car gas
I allocated a budget towards rent
towards X and I found an actual place
everything even um child care I got the
average health care cost I got food
budget costs from the Census uh
everything and they were able to still
save it was like $5,000 a year which is
a prettyy substantial amount and that's
not accounting for any growth in income
just working standard hours and I
remember I got in college when I did
this presentation so many people were
like giving me backlash from this but
it's so weird it's like am I then
supposed to instead say oh if this is
your situation you're screwed there's
nothing you can do yeah I know you know
what I mean it's like okay well if you
do the right things then good things
will happen but the only other thing the
thing that people want you to say is
that oh there's nothing you can do
you're screwed I mean that's definitely
easier it's to put the head in the sand
it's easier to assume that everything's
doomed and gloomed why work why make it
why put an effort why I sacrifice live
uncomfortably for a second um I mean
there are real situations to acknowledge
of you know like I've had a few people
that live in pretty shitty situations
and like [ __ ] I don't know if they can
afford to get out of there I think it's
also important for people to probably
know their rights as tenants as well
like I had someone I think it was the
person I was talking about earlier
that uh where they were an orphan uh
their entire life they live in a place
where like you literally can't stand in
the shower cuz you fall through like you
got to know you need to know your rights
and just talk you try to get connect we
actually I think we sent them links to
Pro Bonos wow people that would be
interested in pro bono work you know in
that space so it's important for people
to know their rights as well if they're
if if they are getting [ __ ] because
people do get there are situations that
are [ __ ] just know your rights there's
laws in place for a reason so a lot of
people just don't know what do you think
about cash stuffing and envelopes for
some people they need that little extra
help they if it's digital they can't
track it for me I can't track it if it's
cash I need the digital number if a
dollar goes down on my bank account I'm
like but if a dollar goes out physically
I'm it doesn't exist but yeah some
people like if it's digital they have no
control so envelope systems been
recommended a few times on the show
quite a few times but what do you say to
the people who want to get a side hustle
how often is it actually worth it it's
worth it when it's really worth it when
the they don't have that wiggle room on
the tightest budget no Spotify with ad
free even with all that they only have
$100 left on a monthly basis and like
mathematically it's going to take them
you know 10 years to pay it off or they
could go through bankruptcy and then
it's on for seven to 10 years you know
it's just like okay uh at that point if
they can literally bring in an extra
$500 a
month that could like more than double
their progress towards paying off DE
what do you think is the best side
hustle I mean I just recommend people
getting job as quick as possible I I
know during the pandemic there's some uh
you know Uber and ubering was pretty
good it's not as good anymore it's a
little hard it's kind of isn't it like
kind of the it's a low percentage that's
actually making good money on it versus
everyone else um dude I'm telling people
there's a coffee shop up the street I
talked to the manager I I you know I see
him often he's like I need to hire
people we're hiring people at 18 bucks
an hour please send send your guests
here please send them and I'm like go
that's pretty good for coffee shop now
yeah I'm like go go BR some coffee go I
don't know I that's pretty good and like
they're desperate to hire people they
will work schedules out they'll figure
it out if it doesn't work it doesn't
work try the place next door service is
still back filling in a lot of cities
not as much as before interesting but
they're still back filling I know Tech's
hard you can't just go out and get a
random like side gig as easily in Tech
or anything but if you work a little
service for a bit that's not a huge
issue anything with tips is tips can
bring in some really good money yeah
actually yeah just ask a few questions
and true flip this thing over real quick
yeah how much do you tip if you go into
a place like a Chipotle Chipotle where
they make the food in front of you but
you're not sitting down and eating
what's the appropriate tip on that
percentage uh coffee shop I always give
a
tip food delivery always give a tip
restaurant I give a great tip 30% at
restaurants but for like whatever
Chipotle like a fast casual sort of
dining experience because it's not an
18er because tiet Chipotle the way I see
it is it's it dependent on multiple
different variables if they serve they
have good service then I'm tipping but
also if they flip that screen over and
the first button is 20% that makes me
upset is ever 20% I always see 15 a lot
of the times they'll flip it over and
the top the first the lowest you can tip
is 20% and that will there's always an
other button though yes you can but I'm
just saying like when they provide you
with three things because no one's very
few people go to the custom tip you
usually do you know the three 20 25 30
or 15 20 25 and if it starts out at 20
then that for for some reason I don't
know I'm thinking to myself like that's
what a lot of people tip at restaurants
and I would say there's a big Delta
between you know the service that's
provided at a restaurant versus taking
an order and obviously it gets split
with the chefs and stuff like that I
mean there's like kios and stuff when I
go to like a concert and I get like a
little snack there and it's just I pick
it up from a roller and then it's asking
for a tip I I punch that note tip button
yeah cuz nothing was done there I didn't
see human I didn't even see someone so I
don't even know what's happening but
yeah I don't know although really quick
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this episode so what are most people
getting wrong about personal finance
probably the behavior part A lot of
people think it's just out of control
you know we kind of talked about already
is it's like everyone just says oh they
deserve or it's this out of my control
so much is behavior you see it in the
numbers I mean $900 spent on door Dash
in today's episode did you really need
to Door Dash $900 in a month when you
literally couldn't pay for a $400
collection so it's impossible I don't
have an extra $400 okay you do it's like
gets control so much more Behavior than
people think do you ever have a problem
relating to some people who are on their
show who are in situations that you have
not been in yet like let's say a single
mother with three kids is that hard for
you to like help her given that you
haven't been in a situation like that
yourself uh yeah I think anything that I
haven't been in it's always going to be
a little harder I try to relate it to
people I know in my life family members
or friends who've been through certain
things you know um like I wasn't raised
in a single family household but I know
people who have been had conversations
that I try to try to relate it in some
kind of way and I try to at least listen
and be empathetic even though I'm known
for interrupting I try I think the the
big the big hard ones I feel like I
canate relate to that pretty okay the
big hard ones there's someone
that again if it's like I've never been
in or known anyone that's been in a like
horribly abusive situation I don't know
how to relate to that never been in it
and I don't know people in it and if I
do I don't know it cuz they don't want
to talk about it yeah there's that
breaking Dave Ramsey call I remember
that where someone was in an abusive
situation and she called and Dave Ramsey
like do you need help and she's like yes
yes and then he told her to to we're
going to call 911 for you like stay on
the line that was awful I can't relate
to that that's hard that's really hard
but that's usually when we try to
connect them with different resources
and stuff as well what percentage of
just the general what you've seen come
on your show can be solved with some
more financial literacy and discipline
versus the stuff that realistically
these people are going to need to file
for bankruptcy and take extremely
drastic measures to completely reset
vast majority vast majority I'd say only
5% this year that we've uploaded like it
needs to be something extreme like
bankruptcy is like the only option or
you know so one out and and the people
that come on your show are probably a
representation of some of the the people
that are lower on the scale of just
general financial status absolutely so
it's we're talking a very small
percentage of people you would say are
actually financially screwed oh well I
don't know about that again when we go
back to the what average American
doesn't have a thousand can't afford
$1,000 emergency or the $6,000 credit
card balance a lot of people are
financially [ __ ] a lot of people don't
have even close to enough for retirement
like a lot of people are financially
[ __ ] as dire as what we have on the
show for the average or the median
American no we're definitely on the
lower half because you know we want it
to be a challenge we want it to be more
interesting you know it's definitely uh
but it's these are still the people
you're working with are the people
you're walking next to on the street
they're people in your family talking
about money's Taboo in the country so
it's like you we don't know until they
come on here so many people actually
have come on the show to send us we we
talked to them in a followup and they're
like yeah like my co-workers knew I was
coming on the show and stuff but they
were so surprised at how bad my finances
were it's just we don't know now on
their side what's the most difficult
part about being poor or broke yeah when
you don't have an emergency fund that's
where things can get [ __ ] I mean what
happens you know a pet gets sick you
know sh gets scary that's got to be the
worst honestly for a pet yeah it's
expensive I had to take Bailey in she
had a little limp uh apparently she had
a sprain it was almost
$1,000 $1,000 for medication for them to
look at it and do an x-ray I did 30,000
recently wow 30,000 multiple surgeries
on my on my great parenes what happened
she ate a toy this small little piece of
a ball do you have insurance I do saved
me 20 cuz I think that was the C it was
still 10 um but uh it busted up her
intestine so it exploded and then sepsis
and stuff how was the how's the dog oh
she's great she's great now she's great
now but that was a $30,000 surgery yeah
it was so hard to catch because usually
they they were telling me like that
blockage and stuff it's like they can't
keep down any food they can't you know
it's just diarrhea and vomit but she
wasn't really showing that many symptoms
how did you no it's because she would
like show symptoms and then she'd be
fine for a few days and then symptoms
and then fine a few days and I was like
okay well that's it I send in send in
they sent her home saying nothing was
wrong after x-rays then a week later
after symptoms like kept popping up I'm
like okay something's happening she was
acting slow and I brought her over and
that's when they realized it split open
and how they realiz that did they get a
different scan or something uh yeah they
went with ultrasound oh okay yeah why do
I think that this was the second time
this had happened yes because it is cuz
that's why she has to she looks like a
big scary dog every time she goes
outside alone now because she wears a
what's it called musle but it's not
because she bites it's because she eats
[ __ ] so why I don't know dude she's
obsessed she's obsessed apparent I was
talking to one of the Vets there and her
great panes does the same so she just is
that is that a breed thing to like see
something and just want to eat it my
other dog doesn't my other dog chews
sticks but spits them out you know they
chews on Bones and stuff I SP it out but
I don't know man she's crazy so I'm
telling people it feels so [ __ ] mean
it feels so mean but I've started to
come to the mindset where like if you
cannot afford pet insurance you cannot
afford a pet cuz if you can't afford to
pay for a life saving event or even if
you can't pay afford to pay to take them
in and have them throw up you know how
they can do that little medication if
they eat something if you can't afford
to pay that you can't afford a pet you
can't cuz you think a pet is a privilege
yeah they're your responsibility you're
taking you're taking on that contract
you know that moral contract yeah there
was someone I knew uh who had had a pet
didn't have pet insurance or it was
something where the pet wouldn't be
covered the pet had an issue and there
was like a 50/50 chance of survival but
it was going to be like a $20,000
surgery yeah 5050 chance that's what
mine was didn't have any money took out
a loan took out one of those because
they they offer the payday services or
whatever it is I took out the loan did
the
surgery pet didn't make
didn't make it it was 50% of no so now
not only have you lost your pet you're
$20,000 in debt on a payment plan for a
pet that didn't make it yeah it just
that's got to suck because it's not like
you want to say oh 5050 well okay let's
save the money you you never want to
just like save the money for a pet
probably even if there's like a 20%
chance of survival you probably want to
take it oh yeah gosh that's got to be
that's got to be sad just it's it's
harder for a pet than I hate to say it
it's it's harder for a pet than a than a
person because the pet really is like
entirely dependent on you unless it's
like a kid instead of a child yeah a
child would be you know but when
something depends on you and it's like
you're the one responsible for it yeah I
I used to one one of the I don't really
you know get on like Reddit or anything
anymore but one thing I used to see back
in the day uh people just kept saying oh
Caleb yells at people for taking out
credit cards to save their dog's life at
the thing and i' like don't think I've
ever yelled at that I yell at the fact
that they take out the credit card to
you know do the vet
bill but then they go and blow a [ __ ]
ton of money on fast food instead of
paying off the credit card it's like I
never understood that criticism never
yelled at them saving their pets life
yelling at them not paying off the card
do it if you don't have an emergency
fund do it I would do it but pay it off
sacrifice for a bit and pay it off after
you do it how much how is pet
insurance it it depends on you know the
breed and age and stuff uh both of my
pups are like I think like 35 40 a month
that's not bad at all that's not bad
well I got them young and healthy oh God
before she started going crazy with her
do you think that's a good thing should
I do that I would really I would you're
gonna you're not GNA let a pet die
you're not gonna let a pet die you're
not going to want to spend $30,000
either so do it I don't how would be 30
grand I don't know uh yeah she she got
quoted a while ago for a potential like
a like a elective surgery that like hey
she might need this at some point it was
like five grand and I was like I don't
know about that she's fine who what who
which one Bailey oh okay yeah it was
like a apparently these dogs are
sometimes born without like it sounds so
weird a kneecap and like her kneecap
isn't fully developed on one leg it's
not an issue but it it might be an issue
and so it's like do you want to do this
have the surgery now for something that
might not be an issue or not do it and
it might be an issue in the future but
it might not be and I was like well if
if it becomes an issue then we could
address it get the pet insurance I think
because of that it might be a little
more expensive depending and I think
Bailey's what five four okay so yeah it
gets more expensive the older they get
I'd get it young get it young you just
got a cat right yeah Yes actually I got
a kitten too you're double catting I'm
double catting so now you're triple
catting
right I was talking about the again yeah
that's Ramsey Gigi is the new cat and
then Bailey yes G's very cute yeah she
and a lot of fish she is oh yeah the
fish ton of fish oh yeah I don't think
you pet insurance on fish I don't even
know if that's an option that' be pretty
funny that' be interesting tank
insurance for the idea gosh that would
be that would be great you know if your
Coral dies we'll pay you for it I'm
going to ruin your retention right now
for a quick second so you cut this if
you want but I was dating no no no I was
going on multiple dates with someone and
she had a nice Coral uh tank was just
beautiful lots of fish Coral then the
Big Texas freeze four years ago happened
it all died everything died that's my
nightmare if a if so if a tank goes
without electricity for like eight hours
pretty much everything dies and it
depends on yeah it depends on the
temperature too because because the
oxygen and the water so the first thing
so the temperature can drop drop that's
okay up to like you know low 70s and
things can survive from that it's
actually a lot better that the the
temperature goes down then go up the
temperature goes up too much everything
will die goes down a little bit more
wiggle room there but basically the fish
just fixate there just no oxygen in the
water no uh running water and they'll
just suffocate to death her room got
40° for a
week nothing nothing could be done got
to get a generator yes I ended up
getting a generator for the tank smart
yeah they were they were actually a
sponsor of a video and I used it I
plumbed it directly into the outlet uh
the breaker for the AC that's so cool
that's so cool so now it just takes over
it's electric works great tank insurance
it's the new insurance it's worth it
what was it like for you what were the
statements like when you were in the
worst financial situation you've ever
been in I look at them I don't know but
I do know this um when I was really bad
Early College you know I wanted my daily
MCD that was my dinner and I could
physically afford it cuz I was also
active uh what I would do is just find a
way just to make the payment necessary
on a credit card so I had enough at the
credit card before it hit to the limit
to go to McDonald's and get that meal
for that day cuz how could I cook I
couldn't cook I needed my tendies what
was the what was the meal what would you
get chicken tendies back when they did
it tendies fries and probably a Shake
wow it's the shake the shake are the
real like C was F back then though that
didn't mean anything cuz I was active
walking around campus and stuff are you
just less active now oh yeah I mean just
here you know at the studio I'm going
back and forth between the three units
but like yeah a lot less active now are
you motivated at all to try to get in
better shape to a certain point I mean
it's the motivation that I tell a lot of
people on the show as well it's like yes
I'd like to get thin or be more fit um
but uh obviously my behavior is
suggesting I prefer going and getting
that meal or whatever being lazier and
not working out a bit more like mentally
yeah I'd like to I want to get there of
course but it's it's surprising to me
that you're very dedicated when it come
to business money finances like all of
that it's like you're like a 10 out of
10 like like perfect on that very
disciplined but when it comes to health
there's less of a focus on like wanting
to dial it in I think it's consequences
I always have a wakeup call I had a
financial wakeup call one day just you
know everything was [ __ ] and I
realized how [ __ ] it was I I joke with
my friends like I'm just like I need to
have a heart attack real quick just go
someone ordered me a heart attack real
quick give me you know if I have that
then I'm like oh [ __ ] time to get it's
like you know I don't have I don't have
any harder time going on dates or
anything I don't have any there's been
no no consequences there's been no
negativ you're not at a point where
you're going to have a wake up I mean
like you could be your entire life like
you are right now and be totally fine
it's I feel like there's a bit of a
health aspect of like you know be
healthier you might have more energy you
might you know look in the mirror and be
like yeah but there's not going to be
like a you know someone's like e can't
like I I just don't think and that's why
I'm not going to make an excuse I mean
there's no excuse the fact is for those
other things that I'm so disciplined in
as if I get less discipline on the
business I see that in next month's you
know numbers when I sit down um with my
number two Robert and we're just we're
looking over numbers I see the immedate
impact
right no scale what if I want to I want
to but obviously my behavior is showing
that I want something more I think the
hardest part is starting it is that's
all it is I think if you gave it 30 days
like you challenged yourself from
January 1st to 31st 30 days hiring a
dietician yeah uh meal preps and a
personal trainer three times a week you
don't even need a personal trainer you
could just go on a caloric deficit
honestly I'm moving to a walkable
community and every time I in living I
before I moved to this house I lived in
a walk community and I was you know I
was 30 PBS lighter uh I went on walks
every day with the dogs now that I live
in some just I love my house but I just
live in a subur Suburban neighborhood no
street lights no sidewalks it's dark
when we get out of work in the winter uh
cuz people refuse to keep permanent
daylight savings time
and uh this just I don't go on walks or
anything anymore I would like to see you
get in really good shape this yearz
we've almost done dude we've almost done
like an audit a year between you and I
going on and I'll find something we
could fine tuned a little bit I think
the first year was getting you off the
franchise we did that that Resturant man
it is as successful as ever though
that's okay but look at you I think you
made a better decision I think you are
the winner here but I will say there's
something Beyond money that like I've
noticed a lot of like really wealthy
people are now gravitating towards like
getting really fit in shape because
that's something you can't really buy
like you got to think of all the
billionaires now are all doing the thing
where they're all getting like jacked
with
six-packs it's the one thing that like
they are it's yeah it's now becoming the
ultimate Flex to be like in your 40s and
50s but chiseled yeah absolutely and I I
think I think that could be next for you
because because you've definitely done
well in business as we're about to get
to in a little bit so keep watching and
like And subscribe if you haven't done
that already mean the world to us but I
think remember when I beat you guys to a
million subscribers yeah that was fun uh
yeah we don't think about that okay but
but now that you've done well in all
these aspects I think the next thing for
you would be
Fitness just dialing it in and you might
command a little more Authority with
guests being like hey bad know if that's
a good thing like having a jacked rich
guy like yeah like 12 employees like
yelling at you I feel like
that's that's a different you know
honestly I mean I can tell you guys I I
have not talked about this on the show I
I do hear that I really do and I know
that's something that at some point
really does need to be taken advantage
of one thing that has just like awakened
in me this year that I almost feel like
I'm falling behind in life uh I [ __ ]
I want wife I want kids
like for I've never felt that in my life
before I've always joked about it on
this show 29 I've always joked about it
on the show but for some reason
something this year I've like felt like
I'm
like like failing you're having a lot of
couples on the show do you think that
could have anything to do with dude
imagine this like the subliminal
messaging is coming out as Caleb's
guests come on the show couples no it
doesn't do it's been really weird it
because the financial
success I I I I don't know I I do have
financial success I have business
success I have no one to share with I
don't go to home any to home home to
anyone um I don't know like I feel like
I'd like to pass it
along um I don't know dating dating's
always been easy and fun and I love
going on dates and I go on a lot of
dates and I don't know but there's that
I feel like there's just that's a big
missing chunk and I my family was in
town this last weekend and I got the
most thoughtful amazing gift from my mom
of a photo album I've never had one
before and it showed my entire life and
I saw my parents with like uh
seven-year-old
me no 10-year-old me and they're my age
now the age I am right now had a
10-year-old me and I'm like what the
[ __ ] am I doing yeah but you wouldn't
have been able to do all this with a
seveny it would be that would have been
an uphill battle it could also be part
of the holidays you know a lot of people
feel like around the
holidays January building up this year
more than ever before like I've you know
felt like oh it'd be nice to have a
girlfriend before you know and We've
joked about that and stuff I've never
felt the way I feel this way man i' give
it five years like you want you want to
make sure the person that you that you
end up finding like you give it a few
years with them and like a few years
just YouTube because once you have a kid
it's like you that you can never undo
that you know there's always going to be
a kid no matter what like your life will
change forever because of that like
there's no going back and so like I
think it's better to live it up now with
someone else I'm curi you are you a
single little guy yeah I'm a single
little guy and I'm feeling a little bit
of the pressure too I just turned 26 and
I'm definitely like once I once I hit
that age to I'm like okay like I'm past
you know the first quarter of a century
yeah I feel like I should probably get
on it but I'm curious for you what were
you looking for previously just to go on
casual dates and have fun or whatever
yeah I just I enjoyed casual dates and
it would be okay if a relationship
happens here and there just I never
really took it like super seriously
what's preventing you from getting into
a relationship now then uh I guess
nothing's uh preventing really
busy with this job because this job
doesn't just exist here you know it
exists when I go home I'm also beat
afterwards because we do so much more
than just filming the show you know now
it's it's a full-fledged business and uh
and also just I love spending time with
the friends as well and uh I don't know
it's it's a busy life and what it is is
being busy I think so I mean I go on the
dating apps and I try to ask some people
out in person as well um which is risky
uh but uh yeah dude I would give it five
years unsolicited gram advice just head
down buckle down five
years yeah you told me a few months ago
to just like not even go on dates
anymore yeah I think I said that you
said it was just like too risky now yeah
I think for for everything that you're
building makes me extra nervous think
any distraction is a bad thing from
taking your eye off what's the point of
this right what is the point of this I
short I think it's a short-term
sacrifice five years five we're we're
not talking about a 30-year career I'm
just saying just to give him a little
bit of credit yeah it you're you have a
certain goal and and future idea of what
you want your life to look like and
maybe
Caleb and maybe Caleb has a completely
different dream life down the road that
that so your advice to him in terms of
what you personally would do may not be
you know sympathetic towards whatever
spot that that Caleb is in right now I
could relate closely to it and I think
five years I think you set yourself up
for a lot of longevity yeah over five
years and an industry that changes very
quickly where anything happens I think
five years solidifies yourself as like
you know a Paramount person in this
space in such a way where you're G to
slowly over time remove yourself from
the business like it's not going to be
Caleb Hammer show indefinitely it's
going to evolve about that I think it's
going to evolve you're slowly going to
remove yourself and be more of an
operator and investor and all these
other things a business owner and then I
think that's the appropriate time and
hey if someone comes along I'd be
receptive to it but I don't think it's
necessarily a good thing to like go out
there and you know unless unless you
enjoy it unless it's like something you
love doing I love going on dates then
keep doing that I like keep doing that
um I'll give you two things one just saw
my parents right I want my kids to be
able to grow up with active young
grandparents you know I want them to be
able to experience grandparents but but
and two you know especially more these
days you tend to date more like you know
one two three years in your range it's
not the 1950s anymore if I'm if I'm 35
dating my range talking about the
biological clock if we're just being
purely realistic I know modern
medicine's great
there is that it's what a lot of people
fear I don't have the biological clock
but a lot of people I talk to fear that
and if I'm waiting 5 years and if I'm 35
and I'm married to someone let's just
say on the young end of 32 you know
that's probably like ticking say don't
date someone who's 27 that's probably
ticking in their brain well Twitter
would be up in arms like I don't think
they I don't think anyone I don't I
don't think anyone cares I don't think
any real people care no no real people
don't care termin the online rage bait
absolutely but um
yeah I don't know it's just I don't know
it's something that's been weighing on
me a lot this year but before we get
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return thank you so much to BT for
sponsoring this episode and back to the
podcast it's 2025 and you're probably
asking yourself how do you make this
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this episode and now let's get back to
the podcast so what is it that you want
out of life like your dream perfect like
how's this all look dream house wife two
to three kids two dogs two cats two cows
that'd be cool how how much Community
like how are you affording this where's
the money coming from I could retire
right now I I could retire and live a
good happy upper middle class life so
technically speaking the only thing that
you can now optimize for if you want to
achieve that exact dream that you just
stated was you need to find a wife and
two cows yes and two and two dogs I have
two dogs yeah yes um yeah I mean I guess
I could do the ultimate stretch goals
build the business I like building the
business building the business is fun
I'm competitive with myself right so I
like building the business that's
another part of life so that would be
another thing that I'd like to see it's
not about the collection of all the
wealth it's like I just love this and I
love uh I mean you met so many employees
today you know it's cool it's fun I love
here just to hang out honestly just to
chill you a very good work environment
well thank you I can't wait for you guys
fun it's lighthearted I like it in terms
of your work your your perfect schedule
how often would you be at the office 9
to 5 Monday through Friday and I do love
the work it is fun how much would the
house be how much money yeah the house
I'm getting right now I think is my
perfect house really it's in a walkable
community and I value that more I didn't
realize how much I value that more than
almost anything I want to be able to
walk to the pub I want to walk to the
grocery store I want to walk to
everything but it's also quiet it's safe
this is cute great Parks how much money
would you need to support your lifestyle
your kids your wife would she be working
would dream dream dream she can do
whatever she wants but dream dream dream
I mean I I'm pretty close I think I I
I'd be able to pull off 300 a year now
pretty close you think that's how much
it would cost oh no no no no I we would
be Inc Beyond comfortable with that I
could do less I could do two with three
kids I well I guess I haven't ma the kid
I haven't math the kids yet I guess I
haven't ma the kid $30,000 a year per
kid what is that the pbd was telling me
$100,000 a year per kid that's that's
PD's kids he's I understand but but okay
so if we're talking elite private school
after school activities well I want I'm
okay with public school I don't need to
go hey I didn't mind public school
you're going to State College like it's
like I don't know I $30,000 a year a kid
yeah I don't want them to grow up like
who like privileged or anything either
like spoiled and I grew up with spoiled
and I grew up with like a billionaire
kid and millionaire kids who were also
super chill cuz they weren't spoiled you
know I wouldn't want all that I don't
know I don't know that's not my vibe
yeah so you think 300 300 Grand sure
it's hard for me to picture I haven't
pred out kids because that's not a
realistic thing right now I'm not
$400,000 a year I'm not po say before
tax 400 it's hard for me to math it out
that's more of a security thing less of
like I want I want I want it's more of a
security thing because my life still I
think we talked about this last time my
life has not really changed since going
on here were able to go to nicer
restaurants you know as the friend group
but I hang out with the exact same
friends before as I did afterwards but a
Tesla that was exciting I don't know
it's like I don't know I guess that
number is more of a security thing I
don't have the I want I want I want I
want that's fair cuz I don't I don't
travel you know fing what do people do
they travel and they get on planes there
you go how has your progress been
because I remember that was a sticking
point you have a fear flying um nope
it's not fear flying what was it it was
the anxiety of being contr not having
control yeah yeah the most extreme
version of that anxiety is people are
afraid to leave their house I have the
light version right I have the light
version essentially that phobia yeah so
I have like a version of that probably I
mean that's at least what therapists
have said so that's like the light
version you know are you doing anything
to work on that honestly since we've
talked about it everything's just been
so there's only been one thing that I
was like yeah that would have been cool
but other than that I've been just
grinding and happy it' be cool to go
back fly back to Michigan maybe I hate
the snow family would be cool though but
they just came down
so I don't know it hasn't been it hasn't
been a big goal this year you know you I
thought it would be but it wasn't you
know what would change your life
honestly you get in shape for a year
like you get jacked and when when you
finally reach a milestone like whether
that be on the scale or like lifting a
certain amount or something like that
you get on an airplane and you go back
and visit your family I swear man that
that will change the entire trajectory
of your life if you could accomplish
those two things and make your goal to
get on the plane when you hit the goal
or what become best friends with Dave
Ramsey and use one of those
PJs that's it that's the easy way out
but you know what if it gets if it gets
you on a plane actually one thing we
thought about doing for our paid member
uh our paid membership on our YouTube
memberships is a a vlog of us uh just
renting a plane to fly up for like an
hour and circle around awesome just to
get on the plane you know but it would
it wouldn't be like the full cost cuz
this is circling but it would it would
show that oh I can be on the plane I can
be okay you know what you could do that
would be hilarious instead of getting
the private jet you booking every single
seat on the airplane so it's just you
that would how much would that cost I
don't know I it be less it sorry it' be
more than a private jet probably more
but I think it would be hilarious is to
be you on the airplane that's it the
whole thing is the whole thing is just
you we have to make it
that' be funny you know what I'm
surprised honestly someone like Mr Beast
wouldn't do that for a short buying
every seat on an air it be logistically
challenging like how are you going to
find a flight that has no seats booked
already and then you just book way in
advance like you probably as soon as it
comes out and like yeah that's possible
okay or just leave one seat open and
just a random person would be funny put
that person next to you that would be
funny be funny uh okay I'm curious uh in
terms of dating you said that you
go up to people and just apprach people
you're still doing that every once in a
while I'm not like a go to Bar kind of
person you know when I hang out with my
friends we either like at each other's
place or like at a restaurant but every
once in a while you know dog park
something like that tell me how does
that typically go for you uh I have a
mini panic attack and then I'm like okay
let's go and then I go and then I uh
don't remember anything as I'm spurting
out nonsense as I try to ask for a
number and then I walk away and how
what's your
success percentage has to be like 5% but
serious 5% yeah so you go up to 20 women
and then one of them will say yes and
give that feels about right that feels
about right and do you do you usually
ask for a phone number at the end of it
yeah or Instagram or something yeah and
one in 20 will give it to you maybe
that's I'm hard guessing on that what do
you think is causing that seems slightly
low I feel like I feel like 30% it's a
little awkward I know I I'm a bumbling
awkward dude when I'm in that situation
and I'm bad at the you know I feel like
the success rate would probably go from
5% to 15% and that's up just pure a
guess on both ends but like if I did the
whole conversation for 5 to 10 minutes
and close it off with okay I'm going to
go you want to and it's like that would
probably be better but I just kind of go
up and I'm like you're cute that's what
you said so you started off with a
compliment so something I got
recommended this video I loved it this
guy just started a brand new YouTube
channel his first video got like 600,000
views and it was him approaching a
hundred women to try to get a phone
number and it's just him with one of
those like you know sunglass you know
like like what you have just him going
and asking hey I think you're you're
cute can I get your phone number no no
no no I think he got like one out of a
100 and all the comments were like yo
you're doing this wrong you should just
like start small talk talk this and they
gave him critiques and he went out and
did it again and he ended up getting
like almost like one and four saying yes
you're getting a number was I think it
was to agree to go on an instant date
with him oh but the secret was like just
general small talk first without any
objective was just like chitchatting and
it seemed very natural and like
obviously you could tell he was awkward
in the beginning but you see his
progress through like 1 through 20 and
by 20 in and he's doing this all in a
day like he's kind of warmed up doing
well and just getting like instant dates
that's getting instant numbers it's a
lot of work yeah you got to work on it
just really practice it do you notice
yourself getting better the more you do
it well the thing is they're just so far
in between is this is it's kind of like
a restart every time I had a success um
two days ago uh where I left a number
for a waitress uh most beautiful person
I've ever literally most beautiful
person I've ever seen never seen anyone
more beautiful left my phone number she
didn't text me but her cute friend
texted
me well how did that work out she just
gave it to her friend she was like so
she's married so she gave it to her
friend that makes sense and she was like
ah here's this guy he cute she text me
and she's she's really cute too you know
what I would do if if if you're doing
this at least make content out of it
like for members or something like this
no no really film it yeah okay that
would be amazing to watch I would love
to watch that well if you want to apply
to be my wife and child bear go to Caleb
hammer.com onlyfans it's where it's
where all is is it actually a you know
what well we should make a we should
make a link just going forms would you
ever have a form where people can submit
to go on a date with you no unless un it
was for a show unless it was for a show
it would have to be for a show I I don't
think so cuz then you just get
parasocial I have a feeling you know it
would just be like fan fan fan it's just
like film put put it on the show like do
what Jubilee does where you have like a
a sheet in between you but where you
have a sheet in between you and you're
just talking to people you can't see
them uh and just like have them answer
questions and then you pick the one that
you like the most out of the top 20 and
then you you go on a date with them
maybe on the date you discuss credit
scores and like savings goals and just
things like this and it's a fantastic
show yeah the girl that you picked on
your blind date on your I ended up
talking to her just on accident oh
really yeah oh but long distance so it
didn't work do do you tend to get more
nervous this is once again a bad
sounding question but the more pretty
give it to me the girl is does does it
tend to make you more apprehensive to go
in and talk to her probably I'm not
nervous on dates but I'm definitely
nervous asking people out yeah that's
definitely the the scary part um I think
I'm nervous either way cuz I'm I'm
obviously attracted to them if I'm
asking them out so I'm like and have you
ever cold approached someone and then
they recognize you oo I think once I
think I [ __ ] buried that
down uh yeah I was like yeah but I love
your show or I have a boyfriend but I
love your show one of those it would be
even worse would' be like my boyfriend
loves your
show yeah I almost I
almost asked someone out who I almost
asked for someone's Instagram who came
up to me the other day and started
talking but she was with
someone and I just couldn't do it cuz it
could have been her brother here's all
you I I'll tell you the way to get
around that how do you guys know each
other instant oh my boyfriend oh cool
how long have you been together two
years that's awesome hey that you know
do you live nearby like and then you
just spin it off but anytime it's what
you know go ahead I'm anytime like say
it's her boyfriend this my
friend now all you need to do is is no
now pay attention to the friend and like
make him feel like he's a part of the
conversation and ignore her I think it's
a polite thing to do ignore her no just
involve everyone in the
conversation no but but you chit out you
chit out with the guy for a little bit
yeah you know because you don't want to
make it seem like all right I'm gonna
block you out all right good oh no no no
no no yeah I'm always awkward in those
encounters anyway when anyone comes up
to me like I just never really know what
to say I'm just like oh thanks for
watching fist bump you know so if you
came up to Caleb a couple days ago which
is sometime in December in home slice
and at home sou Congress that's a great
I've been Mee I'm gonna go there when
I'm here it's a great pizza spot if you
came up to Caleb and you had a gentleman
with you slide into his DMS absolutely
or something Caleb hammer.com only fans
she was cute yeah don't be afraid to ask
how they know each other it's always
yeah that's smart that's really smart
just I didn't think about that what
about dating apps yeah I mean that's
where I get the majority of my dates is
hinge and Bumble those are the two ideas
hinge and Bumble what do you find to be
more successful um whatever one I'm
focusing on I can't do both at the same
time so I'm just like going in on one
and what do you think about dating fans
do you think that's a weird thing like
someone who watches your content okay
it's really difficult cuz
um I have I'm in a weird situation now
where it's like almost anyone and
everyone that I just like meet in
general has at least seen a clip cuz
clips gone viral or now they're like
I've seen the Rock and Money commercial
you know it's just like they've seen the
face so a lot of people know who I am
where they are in the stage of like Oh
I'm a die hard fan or oh I just know you
exist that's what I don't know so I
would totally cool to go on a date with
like unless we get to the parasocial
weirdness where it's like they know
everything about me I know nothing about
them that's a bit weird I accidentally
went on one of those dates they didn't
they didn't tell me until during um it
wasn't a very good date but If someone
knows of my existence that's totally
fine totally fine I know there's
conversations around power dynamics and
stuff but I don't know it's really weird
uh again things I think it's impossible
to to not have a power dynamic in some
capacity like even if you have a really
beautiful woman and like an average
looking dude there's going to be income
difference yeah but there's going to be
a power Dynamic there just because
she'll have more options than the guy
that's the conversation that that
Twitter tends to fail to have with power
dynamics is everything has a power
Dynamic technically you have a power
Dynamic right now cuz you guys are going
to edit this and whatever it is is what
it is that's fine even if I have a say
like there is a power Dynamic power
dynamic between a teacher and a student
and a mother and a daughter and a me and
my pet there's a power Dynamic anywhere
power dynamics are not a bad thing abuse
of power Dynamic is a bad thing and how
do you abuse it everyone always brings
up there the power Dynamic that's not a
bad thing it's like hey you don't get to
come on this show unless you do this
naughty bad thing that's an abuse of a
power Dynamic that's what people need to
freak out about but so I wouldn't have
the issue of them knowing I exist and us
getting dinner that that wouldn't be a
too big of a deal for me it just get
weird if it's parasocial then that's
just when I'm not having fun anymore cuz
like you know everything about me it's
just me trying to you
know it just gets weird yeah so I've
noticed you lean a lot lately into
relationship Dynamics what have you
noticed between almost counseling
couples with their finances I do not
know why but they do not talk about
their [ __ ] money why don't they talk
no one talks to each other about their
money there's always a hidden debt we
discover almost every episode just
hidden debt and they just don't talk
about it or when they go to have the
conversation one becomes bickering and
nagging towards the other person the
other person becomes mute and never
wants to participate in that
conversation again the communication
around Finance in this country
especially among couples is horrendous I
don't get it we've never had one couple
on the show where the communication is
not at least bad in some way who spends
more money men or women on our show I I
don't know the real answer but on our
show it's been the dudes what are they
spending they get their tool de and they
get their uh Ford and you know they get
their their manly toys they're only fans
yeah they always have some uh truck in
the back that they're gonna fix they're
gonna fix you know and but there's a car
payment on it still even though it's not
running so why do you think they're not
talking is is it the guy who just purely
doesn't want to like involve his wife or
girlfriend fiance in his own finances
are there they shared finances separate
becomes an argument every single time
every single time they just it always
becomes a blame game or they feel like
it's a blame game like we're calling out
these purchases what you calling out
this stuff that I'm buying oh like it's
all my fault you think it's all my fault
it always becomes an argument they don't
know how to communicate it in a healthy
way when you have couples on the show
like that though what Dynamics do you
notice do not work like can you tell if
people are a good fit for each other or
not yeah there's definitely the the
independent versus codependent people um
I'm sure they can figure out in other
aspects of marriage but when one person
wants their finances to be their
finances and the other one wants to
achieve these goals together getting
into retirement together paying off
these debts
together nope and the comments are
always like we'll see divorce follow up
in 6 months you know it's it's like when
they're just not on on that same page I
know Finance isn't the leading cause of
divorce in the country but it's one of
the major ones and if one person just
like I this is my money I'll bring in my
money I want to spend my money you know
it's just like so what's your advice for
couples definitely that you need to go
into the conversation about budgeting if
it's your first time in a non-combative
Spirit uh not doing AC accusations of oh
why' you spend this much money on this
toy it shouldn't have been that let's
document where the money was spent not
who spent it and just what are the goals
we want to do what does it take to get
there and then budget for those
goals equally do you think a saver could
live a happy life with a spender as long
as they're willing to hit the goals
together I think so if the if the
spender wants to overtake and not hit
any of the goals that the saver wants to
get to I think that's pretty hard and if
the sa is not willing to have any fun
that the spender wants to do then I
think that's going to be as well but if
they're at least willing to set
reasonable goals that they want to get
to together and they're both willing to
make their
compromises to get there I think that's
fair I've noticed mental health has came
up in your show a lot I mean it's nearly
every episode at this point oh yeah what
percentage would you just generally say
that is part of the equation of these
people's poor financial standings in
terms of them bringing it up 99% in
terms of it actually impacted them
probably closer to 25% had people with
real issues and we want to help them out
a lot of people they get back into the
corner and they'll bring up some mental
health thing we have a interesting I'm
very curious 20 years when they look
back in this period of culture what
they're going to say a lot of it is on
Tik Tok right now of the mental health
and Trauma Olympics has to be one up in
each other has to be here's my trauma
here's this thing and then people get
convinced that they have a trauma in a
mental health thing and it's just one
uping one uping one uping and lots of
self diagnosis I've had way too many
people that come on the show they get
backed into the corner of like hey you
are wrong for this this is what you need
to do to fix it then they have some self
diagnosis that they never had through a
mental health professional I will
respect it and I will take it seriously
when you talk to a professional and they
at least give it inkling that you might
have something even if it's not an
official diagnosis that is when I will
respect it but if you are getting pushed
back on for the first time in your life
and you say well my anxiety is too high
it's like is this all just because we
become a little too soft and a little
too like gentle with each other that
people just getting the reality of the
situation can't just be told hey get
your act together like that's not okay
that's not cool maybe that might be a
part of it I still really think just the
way social media is you know I'm on the
cusp of genen Z you're technically genz
um a lot of that generation that we're
involved in on the cusp of is it really
is kind of the Olympics of just how bad
are things like you have to be you have
to have the worst trauma you have to
have the worst situation and it gets the
best engagement you get rewarded for it
on the platforms and I don't know that's
a big part of it and then people are
convinced that they have a trauma like
someone will tell a story and then like
comments will flood and you're you you
know you've been through so much trauma
and all this stuff you're a victim and
all this and it's just we why do you
think the victim mentality lately has
seen such a a surgence I'm sure we have
and flow through everything right we
have and flow through cultures we had
the sexual revolution in what 60s 7s '
80s and now we're almost having like an
anti-sexual reevolution among the people
where like people can't date people are
really lonely and like people aren't
even willing to have the conversations
about sex feel like we probably EV flow
through this you know what's interesting
I saw on Twitter the amount of people
who thought the founding fathers were
heroes or
evil the majority of gen Z believed that
the founding fathers were Evil versus
Heroes versus Boomers who almost all
thought they were Heroes interesting to
see just how culture is shifted and how
people's mindset is going towards a
let's focus on the bad you're also more
rebellious when you're younger too right
okay all right you know what then I'll
give you that that's something I didn't
think of yeah you always got a push back
be against the man that's true
everything's you know we're fighting the
system so what are the biggest success
stories that you've seen from Financial
audit we've had uh on our new Financial
audit follow-up Channel we've had quite
a few people come on completely debt
free getting that emergency fund
starting to make uh progress towards
those goals every time we see that it's
just it's the most rewarding thing of
the show you know actually seeing those
Real Results because you can get lost in
the you know filming every day making
sure the uploads are going well all this
stuff when you see real people getting
Real Results that is definitely yeah so
what do you do when they leave the show
like how do you how do you support them
and make sure that they stay on the
right track yeah so what we tell them
specifically for uh communication and
everything we say hey we filmed with a
few hundred guests reach out to us for
anything we'll reach out to here and
there but the main thing is if you need
anything or any questions at all you
reach out to us what we give them is
access to our Discord and private
Discord uh for past guest so they can
cheer each other on we give them our
budgeting uh class uh our investing
class and our uh debt class and then we
give them the uh the free app forever
free budgeting app forever and then we
any resources they personally want and
ask for they get they get uh free
certification through course careers for
you know income help they get three free
therapy sessions uh every once in a
while with the uh some of the financial
advisors that I use they can get some
free sessions to sit down with them or
if they don't we'll at least cover that
session so anything and everything they
need and then any questions they have
along the way they can reach out and
then we have them for follow-up channels
and reassess so here's what I'm curious
about how many guests are really unhappy
with with a thumbnail um at this at well
before you know in the first year you
know decent you know a few here and
there now basically none basic there are
some that that I'm I'm looking at where
I see them posted because I uhe there's
so much fun but the thing is the thing
is the onboarding process is so [ __ ]
extensive they probably
hear dude these are funny I'm going to
kill him nasty woman girl math I deserve
his money [ __ ] you pay me parasite with
every single one of them the first phone
call they have it is told about the
titles and Thum plus again they're from
the audience they literally see it but
how how about this one controlling
husband exploits Young Bride
distur that was a a good one how how do
how do they because it got 7 122,000
views I guarantee that this this
person's like boss sees that through
co-workers that their family sees that
and and they are 100 bajillion per aware
that every time most people tell
everyone around them that they're coming
on they're co-workers they ask
permission from their boss a lot of
people you know there's a lot that goes
into it and we give them the warnings of
all that as well so they can prepare for
it but they are as permission I probably
two times for the thumbnail and title
before they come on they ask permission
in the green room then they watch the
onboarding video going over the
thumbnail processes then if you go in
the Green Room you'll see our thumbnails
in there with titles under them good ide
okay yeah they are given literally every
opportunity in the world every there
we've gone beyond extensive I've seen
other YouTubers react to our content and
they're and you know the Brent video
where we kind of go over the process of
how we do it and they're like [ __ ] you
guys don't need to be doing all this
type of this is this is overboard you
guys are going overboard on your
onboarding process these people could
just look up the channel before they
come on and know what they're getting
into yeah which is true I mean why
[ __ ] baby people you're an adult know
what you're [ __ ] doing you know
you're going on the show but also [ __ ]
it we do have a responsibility in my
mind I wouldn't feel morally comfortable
if we weren't giving them every
opportunity in the world to know exactly
what they're doing so but even then do
you ever do you ever get people still
saying after the fact I don't like it or
it's like hey I know what I'm getting
into I understand it I'm an adult my own
choice they are so beyond aware at this
point that we don't get a single
complaint we change the process any and
every time that there ever is a
complaint so if we ever had the reason
the onboarding process exists is
honestly because of someone like Brent I
was like I didn't know that the
thumbnail would have me crying or
something it's like okay we changed the
process you make it better this is
always about growth and making it better
now I'm curious in terms of your overall
business like I gotta say You Know Jack
and I showing up here a lot has changed
it's incredible like we walked into a
different business than we did before
how has it changed from your perspective
yeah I mean we're just
really building the business is my
favorite thing it's is fun it's not only
a hobby but I'm competitive with myself
you know there's a lot of avenues we're
going into uh with the special project
whether or not that's in this video uh
uh further diversifying our content with
your weekend money and financial auto
follow-ups you know we do have our
education now so we have marketing with
that our you know our big our biggest
part of the business is still the video
side so you know we have our shorts
editor and then two video editors and
then an ad editor and then um and then
you know three people soon on the
casting side so that's pretty big we
also have the inside sales rep who's
able to go get sponsors that I want and
stuff like that so you you have
surpassed everything that I like every
everything that I could imagine should
be done like you've done that plus and
effectively too there's only a million
things more I want to do part of me
wonders like I'm intimidated by seeing
all the people and all the backend
infrastructure that you have set up how
do you learn how to do that I feel like
I would just be kind of lost with you
know well yeah I mean you don't do it
all at once right you grow it and like I
brought on my friend and also past
cooworker Robert who you know he's also
really good at this and we put our heads
together a lot and uh you know we work
on it together and you know I throw them
a lot of the more miscellaneous tasks a
lot of the HR a lot of stuff like that
so uh so I don't know you surround
yourself with the right people you vet
people well we've never had um any bad
experience with any employees so
everything's been good um we even before
people are hired we bring them in for a
day just to see if they culture fit and
stuff cuz we're we're a little
rambunctious and you know we like to
have fun so it's just I don't know I
think if you put in the right investment
how do you keep people motivated uh we I
like relatively robust bonus structure
some people are on like quarterly
structures some people if they hit
certain metrics on what they're working
on they get bonuses but also since I
think it is a fun place to work in
general compared to like if you're going
to go to most corporations I think
people like to see the end results I
know people got fired up today when we
got the uh uh the results of the $10,000
paid off in 10 months media and thing
like that's really good uh to hear um I
don't know just seeing the growth
everyone has such a integral part that
no one is just here cuz they're here and
they're not there's not one person that
you could take away and oh it's okay in
terms of the revenue could you break it
down in like a pie chart in terms of
where it comes from like you don't have
to say a specific number just percentage
terms like off the top of my head I'm
pretty bad at that really let me give
you the exact one can you get my laptop
from the table now it's Grandma Jack I
want to give him the best all right give
them the best I actually really like
these I do too dude they're so nice
they're need they don't even sponsor but
I'll if you could find a way to
manufacture these and sell them I swear
like this is the the coolest thing I've
held in my hand okay no November um
November ad rates for the YouTube
channel was
32.8% uh one dedicated sponsor was
11% membership was 7% another dedicated
sponsor was
14.4 and a bunch of other little
followup different ads patreon that kind
of crap and our secondary channels that
all adds up to about I think it looks
like
10% um and then all other minor
sponsorships coming together 15.4 and
then classes at 11 uh but
no yeah that's pretty healthy in terms
of diversification how do you plan to
expand that over time I want to make our
education system more robust we don't
want to go for anything cash grabby um
we just there's just such a bad negative
connotation and fairly so of like other
influenc or gurus out there who just
like put out classes and they're just
shitty you know that's why we do like oh
a month take the class if you didn't
find it valuable we'll refund you no
questions ask and also our refund rate
is uh 25% of Industry average so like we
know we're doing things right and the
refund rate overall is what like 3% 2%
yeah lower than that really low and ours
is 25% of that so I know we're so we
want to build that out make sure we're
actually providing value then again with
the special project whether or not that
it was announced that'll be uh hopefully
a part building out our YouTube
membership is a really helpful part as
well and we do all these dedicated shows
behind it behind the uh pay wall there
and that helps support the ups and downs
and everything so I'll tell you what I
think you need to do I'll give you my
unsolicited advice get a guy on the
street I think a man on the street sort
of style right now for shorts that you
could turn into long form like 15minute
videos I love this channel the School of
Hard know
have you seen this guy he go what do you
do for a living like I love that they're
great videos and this guy has no fear
going up to like strangers hey had were
you ever broke before how' you make your
money I love his channel get a guy who's
like really good going up to strangers
on the street and you're in the perfect
spot for it like the bar scene but
instead of pickup videos or they're like
flirting with women talk about money
talk about finances have couples on on
like J on the I would do it Jack would
actually be fantastic I did it already I
just
I could stand the production you were
really good at it man you had a good
Knack at that yeah they did well I would
do it but I just don't want to produce
it yeah that's fair that's what I would
do so I would do the man on the street
that's its own segment different from
you then what I would what I think would
be really interesting and I'm giving you
all the ideas that I just don't have the
energy for but I know they would do well
uh have an attorney on that goes through
legal issues for people so it's like
they'll get like a free attorney but
like imagine I come to you like you were
talking about the landlord issue nobody
still is
yeah and I just say like hey dude my
landlord is this and that and there's
like can I see your lease show the lease
and they kind of go over but it's like
uh you know we came up oh there's
another one okay so the legal legal
thing the next thing I'd love for you to
do is a fitness audit oh okay I'll have
to hire someone for that one it doesn't
have to be I'm not talking like you but
I think
hire yeah hire someone hire someone
who's just like you know ripped but
basically to do a like Jack yeah they're
all your do a fitness audit of people
where they could go through and this is
this is a lot more work but like go
through and like go through their diet
like you go through someone's finances
go through like have them track what
they eat for like a month or for a week
or something like this something like
that but they go through and it's like
you ate a cheeseburg what are you
thinking you pancakes with this and this
mocha thing that's 700 calories like
really outrage Reddit but you know what
you fat
shamer I think that would be that would
be good and like you know put them on
the spot in a place that they could get
healthy and could learn the proper
exercises and ways that they could get
like in shape and diversifying away from
you I think that that's the only I would
do and eventually you have the Caleb
Hammer the the audit brand cuz right now
you got Financial audit I want to see
Fitness audit I want to see legal audit
yes that's I want to see the man on the
street why aren't you doing things don't
have the energy for I don't your energy
you're not old yet zero motivation to do
it like to me it sounds daunting it
sounds like a ton of work and I'm like
do I really want to do that probably not
this the guy you want to partner with
are you sure you don't want to well Jack
doesn't have motivation you I'm trying
to Jack sh that's false I the thing is
we're both passionate about what we're
passionate about and it's hard to expand
the parameters right now the iced coffee
hour for me is all I want it's all I
need I would consider doing other things
but most of the time the juice isn't
worth the squeeze like I want to go and
I want to make straight interview videos
but at the same time I don't want to do
all the post- production process I want
to go try this thing out but I know that
that's going to also there's going to be
all of this auxiliary work with any
other Venture that's taken on there's
nothing wrong with hiring
people good we pay a lot we pay a lot of
like agencies to do certain things for
us and we have a few people that we pay
uh to take care of a lot of our
responsibility so we we don't really
have any like full-time things uh
employees but we do have money going out
to several different people that provide
services for us that make our lives
easier you like third parties cuz that's
the thing we're trying to in-house
almost everything cuz I feel like no one
cares you make a lot a lot a lot a lot
more than us well yeah okay well maybe
if you in house things more you would be
able to make things better though true
like that's why it's management right to
me it's management it's now we have to
manage someone and oversee that I don't
like what you like meetings like sitting
down and just making things better just
like
I love getting in and just like let's
figure this [ __ ] out I love title
thumbnail strategy conversations like
this this I love title thumbnail I like
and then the review process of making
sure the episode perfect I hate more
than sitting down and making a thumbnail
I would prefer to build out like systems
than I would that stuff honestly really
we all sit in that room over there and
we spend an hour three days a week
making titles and thumbnails and I I
hire never felt a noose around my neck
hire me as a consultant it's all it is
man you would make our as too nice they
wouldn't be as fun and Rowdy anymore
give you uh give you some good ideas
yeah so in terms of your own finances
you mentioned in the past that you're
worried about dying poor in a Walmart
floor are you still worried about that
maybe my worries change maybe I'm less
worried about that and I want them I'm
worried about the getting old wife kits
thing like I don't know interesting
should shift it maybe it shifted I don't
know I did the whole uh you know drama
thing and stuff like that you know kind
of was like [ __ ] online and now I
just like don't fear anything like that
anymore it it's interesting because even
just a year ago when we last talked to
you you still maintained that you were
worried about dying poor on Walmart four
but now in just one year that's not
really something that you think about
too often not as much I think because I
hit that safety goal so it really was
achieving the goal because I know a lot
of people they achieve their certain
Financial goal and then they continue to
extend that yeah well I mean I have
stretch goals that I'd like to get to
out of competitiveness with myself of
course uh but that was my like safety
goal safety goal and I hit it and you
don't feel as worried about money now
that you've hit that no not at least
everything collapsing no do you worry
about everything collapsing well if
everything collapsed I'd be fine unless
everything collapsed Countrywide but
then we'd all be [ __ ] sure that's
interesting I've not noticed much of a
correlation between me feeling like
financially secure and money it's just I
I still feel the same
H but that's probably more of a mental
thing where I'm still kind of like
looking over expenses I'm still kind of
thinking about like do I really need
that on Amazon probably not I could give
you three free therapy sessions if you
need I'm good I'm good talk talk to a
financial therapist maybe I'm going to
tell you a huge life hack yeah huge this
will save you all your money and taxes
marry someone who's a real estate
professional all of a sudden now real
estate losses can be Ed against your
active income assuming she's full-time
in real estate so now this here's what
this means let's just say and just round
numbers here you make a million dollars
in a year MH now you're paying taxes on
that million dollars at 37% let's just
call it 300 Grand wiped away gone poof
done forever but your wife is a real
estate professional well guess what now
you buy a commercial property with
$500,000 down it's a $2 million property
now on that $2 million property you
could do what called cost segregation
analysis where basically they go in and
they say hey this uh ceiling has a
lifespan of 15 years these floors have a
lifespan of s years here's the value of
all of this here's the depreciation
schedule and here's what we could take
bonus depreciation on so maybe on that
$2 million billing again round numbers
you get a million dollars of of active
losses as a write off now all of a
sudden you got a million dollar income a
million dollar of losses merge the two
zero tax whatsoever putting that on the
dating profile yeah must be real estate
now here's the thing In fairness that
does lower your cost basis on the real
estate so if you were to sell that then
becomes active income you're going to
have to pay the taxes the goal is that
you just keep 1031 exchanging the
properties you keep tax deferring it and
you build a whole Nest Egg of taxfree
income then eventually you die and you
could leave I think as of now it's 28
million dollar taxfree to your heirs or
you could do a trust and there's other
things that you could do on that uh
there you go complain about 28 million
no so that's pretty good that be that
would be crazy [ __ ] that'd be a crazy
number this sounds pretty you know
aggressive but have you ever considered
trying like OIC um needles a really big
scared BIG scared guy what if someone
else does it for you it's the needles
what if you don't look at it I hear it's
I hear it's like a pen right isn't it
one of those things the idea of a needle
existing is already making my legs go
queasy okay like like that's fair I I
was just curious about that cuz I know a
lot of people are trying It's very
effective I've heard not you know advice
there but I've heard it works yeah well
I one thing I would be interested in it
it's kind of like debt consolidation
right so you still need to change the
behavior else that's not going to be
sustainable long term like you can debt
consolidate but if you don't change the
behavior You're Building those credit
cards all the way back up so like I'd be
open to it it wasn't if you guys ever
see me become skinny it's probably not
because of OIC because I'm a little
[ __ ] with Nal so no tattoos either uhuh
love a Bas CLE though Bas cleff right
here musical B that would be cool yeah
for my trombone days you know what I
would do is a bass CLE on the one side
in
Hammer Hammer I could not do hmer hammer
be a little too you don't think a hammer
so egotistical just like weird yeah yeah
what is a criticism that you get a lot
that you think is completely invalid um
no you guys brought up the interesting
one earlier the what what did you guys
call it uh not taking advantage are you
exploiting poor people exploting yeah
that that one I think because of just
our entire process that people just
aren't privy to it's like I can see the
criticism cuz they're not informed of
everything going into it but it just it
feels knowing everything we do in the
conversations we have with them it feels
very owed listen if we never changed the
process from two and a half years ago
when I was just in my kitchen you know
in my condo filming the show like yes
okay that would be different but if
we're putting in the work we're putting
in the change and everyone's we're
getting very positive experiences across
the board except for a few misses here
and there where we Chang the process yes
I would agree but that just I don't know
it's just it's bad takes again
everyone's just one thing is it's really
interesting online that I
think actually no it's it's I don't know
you never want to I've watched podcasts
now where influencers or whatever I
guess if that's what we are uh are on it
and then they make a complaint and it's
just like there's no point
no one can relate to it it's just it's
just so silly so I don't know I'm
talking about like don't you hate it
when you have to take your Lamborghini
for service oh like I was like streaming
is harder than a 9 to5 well that shit's
crazy but I meant more like like uh just
thinking about criticisms you know cuz
no one you can't know what it's like to
get that overwhelming sense of mountains
of criticism and hate against you you
can't you do not know what that is like
until you're in the position and I
always saw people do that and I was like
oh what the [ __ ] dude this is you have
the coolest thing in the world and I do
have the coolest thing in the world now
and I'm so blessed for that I do see
that I never understood it before I
understand oh it's overwhelming when the
internet's coming after you for a second
you know this is crazy this is you can't
people are getting way too comfortable
uh throwing hate at other people and and
people are getting more and more
aggressive to the point of it just being
blatant bullying and people bandwagon
like I see things on Instagram where I
saw this really sad video recently is of
a flight attendant was like a not an
older lady but you know middle-aged or
so and she was working a job just simply
mining her own business as a flight
attendant these people walk into the
plane and they have this massive dog and
uh it was captioned service dogs have
gone too far because it was like a Great
Dane or something they're bringing on
the on the plane the Great Dane steps on
the the flight attendant's foot and she
goes ow ow and she's saying have a good
day or have a safe flight to everybody
that comes in but the great day Ste on
her foot she said ow in kind of a
disturbed tone and one of the comments
was just hate for the flight attendant
and it had an arrow pointing towards the
like button and it had like a 100 likes
and I'm thinking to myself this flight
because she sounded annoyed right oh and
I'm thinking to myself this person is
sending 100 plus people at least that
was just after it had been poed for a
little bit uh at this random lady she
didn't agree to be filmed she's doing
her job you have no idea what she's
going through she's a human like you she
has her own struggles she's in her own
world as are you and I'm like I it's
unreal how comfortable people are just
saying hate for this person like this
comment and they're farming engagement
for likes engagement farming but to do
it in the most egregious and
unacceptable way for this poor lady who
had no idea what was going on and she's
just doing her own job especially when
someone's doing their job you know what
I mean I just the thing that honestly
one of my biggest pet peeves is making
fun of people for whatever job that they
have yeah oh yeah that's crazy I don't
know and she it just really it's kind of
you know riling me up right now thinking
about it but it was pretty upsetting and
I made a very long comment back to it oh
good and I and I was like I and then I
said uh hate for this comment was in I
didn't say hate to this person in my
response but I just said hate for this
comment everything's engagement bait now
I mean that's is what you're seeing
everywhere I I forgot the one thing I
was trying to say I got lost in my
thoughts the one thing I was trying to
say the thing that I think I don't like
is in the world of online it's if they
don't like your content
they will just assume the worst about
you in every instance and I think one
thing that kind of sucks is I enjoy
making people happy watching the content
being happy and I want people to like
the show and if people don't like the
show that's okay that sucks it's just I
don't know that's what I struggled with
I think towards the beginning of this
year end of last year maybe when we
first met where it's just like people
just assuming the worst they get
parasocial they just they make all these
assumptions and that that sucked but
it's been a good year moved beyond that
you know just kind of don't look at that
stuff and just out of out of sight out
of mind but I guess based on your
question that that's the one thing that
just kind of annoys me those two things
um that criticism that you uh brought up
that yeah I've seen that a couple times
online I'm like gosh you don't know the
process then it's just yeah people just
assume the worst and it's really weird
it's really weird and lastly on quitting
YouTube Ah because I know you've
previously mentioned quite a few times
that you've always not been the biggest
fan of being like a camera facing
personality on YouTube you're not a huge
fan of any sort of Fame even though you
know I wouldn't consider YouTubers
famous but they're definitely
recognizable and famous to some extent
sure you know what I mean uh with
parasocial relationships and just being
recognized uh how do you feel about that
do you still want to quit YouTube no I'm
I'm very happy now I'm very happy what
changed B based on exactly what we were
just talking about once I learned how to
separate from online and just accept
that not everyone's going to like me not
everyone's going to like the show and
that's okay and that sometime you know
people will scream into the void that's
okay I can I can be happy that's what
used to get to me and I was just like I
just want to step away from this and
just help manage it now I get to meet
with people every day film put out
things put out episodes that are
literally changing tens of thousands of
people's lives and getting positive
results and also entertaining people
getting people to the workday the fact
that we get to do that and people
actually show up and watch 3 days a week
is the most insane blessing in the world
and I couldn't see doing anything else I
love this to my core did you stop
reading comments somewhere in there or
did you just divorce however you're
doing on a daily basis with whatever
people are saying about you online I
think I had a lot of fear back then of
people not liking me or people saying
things that weren't true and that fear
has just gone away as I I went to
therapy talked about it worked it with
it through a therapist and also yeah I
just stopped going on uh some more
outrage driven places online where it's
you know engagement you know you get
your karma you get your like you get
your whatever based on you know outrage
engagement I just stopped looking at it
and there's really no need to all right
well I think that is it C than for being
so generous at your time thank you team
Caleb's got his whole team they're all
helping out with this so I'm hungry well
yeah we're going to link to your Channel
Down Below in the description obviously
if you've never seen Caleb Hammer before
the channel is down below thank you so
much for letting us use your studio your
equipment letting us film here for the
diet coke for the the coffee don't
forget foros these are so neat I want
you to sell these too that's the other
thing these are sponsor us Neato Caleb
it's always a pleasure thank thank you
guys for watching till next time