Video summary
In this episode of Impact Theory, Tom Bilyeu explores the transformative power of self-forgiveness and reframing failure as an essential component of success rather than a definitive endpoint. Drawing heavily on Carol Dweck's concepts from her book *Mindset*, Bilyeu shares his personal history with film school at USC in the 1980s, where he initially operated under a fixed mindset believing he possessed innate talent due to early successes. This belief system led to severe self-sabotage and devastation when complex projects failed because he lacked specific skills that could not be acquired overnight by his peers' standards of "born" ability. The pivotal moment in his life occurred after graduating at age 22, realizing that the notion of being either gifted or not was a fallacy; instead, success is rooted in brain plasticity and the biological reality that dedicated time and energy yield improvement regardless of initial aptitude. Bilyeu details specific techniques for overcoming the paralysis of "shoulda, coulda, woulda" thoughts by utilizing cognitive behavioral therapy strategies like pattern interrupts to stop corrosive rumination on past mistakes. He illustrates this with anecdotes from his own life, such as deciding not to pursue stand-up comedy after witnessing a legendary comedian's routine and realizing that while he *could* get good at it, the required investment of time did not align with his goals for other pursuits like magic or filmmaking. The core argument presented is that emotions are subjective feelings rather than objective facts; therefore, one must filter decisions through whether they move them toward an exciting and honorable goal. If a failure reveals a skill gap, the response should be to analyze what was needed to overcome it, but if the cost of acquiring that skill outweighs the desire for the outcome, one can honestly admit incapacity without labeling oneself as a total failure. To effectively "fail forward," Bilyeu introduces his framework known as the "physics of progress," which treats every attempt at achieving a goal as a hypothesis test rather than an identity statement. This approach requires defining what success looks like before acting and then iterating based on data, whether that means refining a strategy after a YouTube video underperforms or adjusting teaching methods to improve student ratings. He emphasizes that while some individuals may receive disproportionate returns for their effort due to natural advantages, everyone must still engage in the process of study and practice; those who achieve greatness are simply those willing to put in the necessary work over time. By viewing discarded attempts as merely finding ways that didn't work rather than personal failures, one can maintain momentum and avoid getting stuck in a downward spiral of self-doubt. Ultimately, Bilyeu concludes that failure is actually humanity's greatest data stream because it triggers brain regions associated with focus and memory, providing rich information for adaptation—the very trait that allowed humans to dominate the planet despite lacking physical superiority over other animals. The only belief that truly matters is the conviction that if you dedicate time and attention to a skill, you will get better at it, turning what seems like an insurmountable obstacle into a manageable series of iterations. This mindset shift liberates individuals from the fear of being incapable today by focusing on their willingness to learn tomorrow, allowing them to build fulfilling lives filled with joy even when things do not come easily. By deploying these principles immediately rather than waiting for perfect conditions or lightning to strike, anyone can transform their relationship with failure and unlock their potential to achieve extraordinary growth in any field they choose to pursue.
Read the full video transcript
Everybody, welcome to another episode of
Impact Theory. Today, we are going to be
talking all about self-forgiveness
and how to overcome failure. This is one
of the most important things that you
can learn to do well. All of us are
going to fail, not once, not twice, but
a lot. We're going to be failing over
and over and over in our lives.
But by the end of our time together, you
are going to understand one immutable
truth, that failure is actually how. It
is the very part of the process that
allows you to be successful in the end.
And we're going to talk about why that
is. I'm going to touch on this from a
bunch of different angles, tactics on
how to deal with your own self-esteem,
how to get back up when you've been
knocked down,
how to think about the very nature of
failure. So, we're going to go into all
of that. All right. Without further ado,
here's the first question. I am reading
Mindset, the book by Carol Dweck, and
I'm sure you've talked about it before,
but I'd love to hear any personal
examples of you having to overcome the
fixed mindset. I believe my long history
of a fixed mindset has led to a plethora
of self-sabotage, disbelief in myself,
and a fear of failure so deep that it's
paralyzing. Okay, well, the good or bad
news is that I can completely relate to
that. And here is the reality, no matter
how successful the person is that you're
looking at and wishing you could be like
them and thinking that they have
everything all figured out, the one
thing that I can promise you is that all
of us struggle on the inside. That is
just a reality of the human condition.
Once you understand that that is a
reality, that that's just a part of the
human condition, then you can begin to,
ideally, let yourself off the hook, and
that you're not spending a lot of time
stuck there. But, to give you a specific
example from my life, the biggest one,
the most harrowing one that I went
through was in film school. So, uh
to cut a very long story short, I went
to film school, believed that I had
innate talent, I went into film school
with a fixed mindset. Um I did very well
at the beginning of film school, and
that all to me felt like it was proof
that I was right, that I was naturally
gifted, that I was a born storyteller,
and that I was going to go and have an
illustrious career, and I actually went
through a fascinating period in film
school where I was both terrified that
secretly I wasn't good enough, and but
at the same time actually believed that
I was naturally gifted and this is what
I was meant to do. And every bit of
feedback that I got in either direction
was
it made me believe to the core of my
being that it was true. So, when I would
do something poorly, I would think,
"See, that part of me that was convinced
that I actually don't have talent, you
were right." And then I would do
something well, and the part of me that
believed that was like, "See, I knew it.
You were born for this."
And it all came crashing down as I
worked my way up the ranks at USC film
school. Um only four people are chosen
to direct what's known as a senior
thesis film or a 480. And I was one of
the four people picked, and I was like,
"See, I knew it, man. I'm born for this.
Of course I got picked to do one of the
senior thesis films. That just makes
sense. I'm I'm that good." And I
thought, "Okay, cool. The thing that
makes the thesis film so important is
the film school pays your budget to make
this film." So, at a time where there's
no YouTube, there's no iPhones, like
filming is an expensive endeavor.
Here you've got somebody that's paying
for it, and that becomes your calling
card to the industry. So, George Lucas
famously made one of these films, and
obviously we know how his career ended
up working out. And they showed us his
480, by the way, and it was amazing. It
was amazing. And so, you could see that
here was this gifted filmmaker.
And so, I have that in my head, like,
look at George Lucas's films, absolutely
brilliant. He's gone on to have this
brilliant career. I'm going to make an
equally brilliant film or maybe a little
more brilliant and then I'm going to go
become the next Lucas or the next
Spielberg and I'm going to take that
film and get my three picture deal.
And
I proceeded to
run smack bang into one immutable truth.
And that was that I wasn't a talented
filmmaker.
And I don't say that to be humble. I say
that out of truth because I didn't have
the skill set to make a good film. Once
the level of complexity had gone beyond
a certain level, so I had thrived in
these really short, really simple films.
And then once you're talking actors and
dialogue and you know, the things that
would come close to what we would
recognize as a normal film,
uh I had no idea what I was doing.
And
try and try as I might, I couldn't
figure out how to make the film come out
well and it didn't come out well and I
was mortified and I was embarrassed and
I never wanted anybody to see that film
and I was really and truly devastated.
So, I want you to imagine your whole
life. So, what I graduated at like 22.
So, from 12 to 22,
all I knew was I wanted to be a
filmmaker and my whole life was moving
towards that and it looked like I had
the natural gift and of course, if
you're going to be an artist, you're
either born with it or you're not,
right? That's all anybody said. I can't
express enough.
In the '80s and '90s when I grew up,
when people talked about art, you either
had it or you didn't and that was that.
There was no sense of growth mindset.
Carol Dweck had not written the book yet
and so, it wasn't even like I knew there
was a growth mindset and a fixed
mindset. I just knew you're either born
with it or you're not.
The great news was I was born with it.
Here we go. It's It's to be amazing and
then boom, I can't do it. And I realize,
oh my god, I wasn't born with anything.
I don't know how to do this. There is a
tremendous amount of process to this art
and I don't know that at all. But of
course, as I'm in the middle of it, I
just think my world has come crashing
down. I'm not gifted. I will never be
gifted and therefore I will never be a
filmmaker. I will never make anything of
myself and just it was a downward spiral
of epic proportions.
And
at the height of that, I would go home
from my dead-end job and I would lay
face down on the carpet because I
couldn't afford furniture and
literally just sit there. I can still
feel
that cheap nylon carpet and the way that
it felt on my face as I laid there
thinking, well,
my life is effectively over. Certainly
the
my life that was working towards a dream
is over.
And
now it's just about finding a way to uh
be the smartest person in the room.
And if that means that I have to go and
work a dead-end job to be the smartest
person in the room, then that's what
I'll do. And so I used to go and
interview for jobs having nothing to do
with film
because I felt totally broken and
my goal was to at some point in the
interview have the interviewer say,
"You're so smart. Why are you
interviewing for this role?"
And because I had a fixed mindset and I
so needed that praise from the outside,
I was putting myself in these super
weird and useless positions just to get
that little nugget of oh my god, like
you're so smart.
And I had to put myself in sort of worse
and worse company to get to that point.
And
finally, and I don't remember what it
was that
led me to this idea of brain plasticity.
But somewhere in the depths of my
despair, I realized
can we get better? Maybe we can.
And so I started reading about the
brain.
And that started to plant seeds in my
mind that maybe brain plasticity was
real and maybe I could get better. And
just because I wasn't good at film
today, maybe I could get better at film
down the road. And I ended up getting a
job teaching film because remember those
that can do, those that can't teach. So
I felt like, okay, well I can teach this
even if I can't do it. And then so
between reading about the brain and
realizing wait a second,
if I work at this thing, I actually get
better. My brain actually changes and I
become better at something. And
given, you know, having gone through
however many years of schooling I'd been
through, I started thinking about it
like, wait a second, you would come into
any class. And the funny thing is as a
kid, I remember every grade just being
absolutely terrified that, well, I did
okay at being a fourth grader, but Mom,
I'm going to get devastated as a fifth
grader. I don't know what I'm doing. And
no matter how many times my mom would
console me in saying, remember, they're
going to teach you how to learn the
things that a fifth grader needs to
know. They don't expect you to already
know it. It just wouldn't sink in. And
so I was sort of back in that moment of
you know, I don't know how to do this.
But maybe
my mom is right, maybe the
neuroscientists are right, and maybe I
can learn
to become that thing I want to become. I
start teaching film.
And as I'm teaching it, I realize, wait,
I'm helping my students become better
filmmakers. So if I can help them become
better filmmakers and brain plasticity
is really true, then I could get better
as a filmmaker myself. And that
that realization changed the rest of my
life. And this is why I am so obsessed
with the idea of
a growth mindset and brain plasticity
because the biology backs it up.
And once you understand, it's what I
call the only belief that matters. The
only belief that matters is that if you
put time and energy
into getting better at something, you'll
actually get better.
And that those skills have utility. So,
learning how to make a better film means
you can actually make a better film and
more people will go see it and be moved
by it and they'll pay for the tickets
and they'll buy the plush toys. But that
all came down to you went and got good
at telling stories. You went and gotten
good at making movies. But it was a
skill set that you garnered. Now, of
course, we're not blank slates. So, some
of us are going to learn that process
easier. And typically when somebody
learns something easier, we say, "Oh,
they were born with it." But the reality
is, well, they may have had a
they get a disproportionate return on
the amount of time that they spend
studying that thing. The reality is they
still have to study that thing. And so,
you don't find people achieving just
levels of greatness. You know, even take
a LeBron, who the amount of time that he
spends working on his craft, making sure
that his body's in peak physical
condition, reading the game, all of
that.
He has to do all that even though he has
also incredible natural talent. So,
it can be useful to look for areas
where, "Hey, I
have a love for this thing and I'm good
at it."
I get a disproportionate return. That's
a better way to think of it. That when I
put energy into learning this thing, I
get maybe 1.3x
return on that versus somebody else who
might get a 0.7 return. But what I want
everybody to understand is you get a
return.
And so, once you understand that you get
a return, it may take you longer. You
may have to work harder than somebody
else. But if you love it enough and you
want to be that thing, then you can
become that thing. And so, that was
exactly how I got myself out of that
downward spiral and working my way up to
feeling good, developing confidence, and
understanding that now if I can get good
at anything that I want,
then how I spend my time becomes a
spiritual consideration.
And when you approach life like that,
like I can be good at anything. Maybe
not the greatest of all time, maybe you
need like that disproportionate returns
thing,
but you can get I'll just I'm going to
start saying you can get a hundred times
better at anything that you pursue,
right?
If you can get a hundred times better at
anything,
imagine how that will change your life
if you pick something that matters to
you and helps other people.
And you get a hundred times better at
that thing over the course of 40 years
than you are today.
That is a game changer. It will change
your life, it will change your financial
situation, it will change your emotional
situation. Everything about your life
changes when you realize that you can
dedicate yourself to getting good at
things that matter.
And so, that is the classic example from
my life of where I was completely mired
in a fixed mindset. I had never even
heard of a growth mindset and I had to
cobble the tenants together on my own.
Carol Dweck, I'm looking at you. You If
only you had written that book 15 years
earlier, I could have saved me from a
lot of struggle and strife. And
ultimately it was just about what
worked.
And that's the biology of it.
If you put
dedicated time and energy to getting
better at something,
you will get better.
There it is.
All right, guys. If you're going to
unlock your potential and achieve
everything you've ever wanted, you are
going to have to constantly be making
progress towards your goals. So, what do
you do when you get stuck? The bad news
is getting stuck happens to everyone at
some point. It's pretty much
unavoidable. But the good news is that
if you're willing to take action, there
is a framework that you can follow to
get back on track. If that sounds
familiar, or if you're stuck in a rut
and not achieving your goals as fast as
you want, I've pulled a class out of
Impact Theory University that you need
to watch right now. It's called Six
Steps to Getting Unstuck, and you can
watch it for free at
unstuck.impacttheory.com.
Inside, I'll teach you about how to use
cognitive reframes, my four-level value
stack to becoming unstoppable, as well
as the single most important thing to
start doing today
to regain momentum. To watch this free
preview for Impact Theory University, go
to unstuck.impacttheory.com.
I'll see you on the inside, guys. All
right, take care, and now back to the
episode.
All right, next. I often get stuck in my
thoughts, shoulda, coulda, or woulda
have, or a trigger will bring me back to
something I could have done better. How
do you stop revisiting the past mistakes
in a loop and actually use them to grow
and expand your life experience into
more wisdom? An actual concrete
technique would be appreciated. Okay, so
here is the technique that I use around
woulda, coulda, shoulda.
So, I have a belief
and a rule. So, my belief is that it
doesn't make sense
to do or believe anything that doesn't
move you towards your goals.
And then I have a rule, which is that
same thing stated as a to-do, basically,
which is that I do not allow myself to
do or believe anything that moves me
away from my goals.
Okay, so I believe that it just makes
sense to make sure that you have a goal
that's exciting and honorable. But once
you have an exciting and honorable goal,
then you want to make sure that you
filter every decision that you take
through, is this leading me towards my
goal or not? And if you have a belief
that, "Oh man, I should have done this
better. If only I would have done this."
If thinking about that and feeling badly
about that actually helps you, and by
the way, sometimes it does, briefly, you
don't want to live there,
then use that.
Use that to spur you on to get better,
to learn more, to work harder next time,
to analyze the failure and figure out
what it is you're going to learn.
Do all of that.
And
when you have that energy, that's
nature's way, that pain, that's nature's
way of making sure that you focus. In
fact, that pain lights up regions of the
brain that have to do with focus and
attention. So, now you've got your focus
and attention on this failure,
what you could have done differently in
the past, you're re-evaluating it,
you're going to pay more attention,
going to learn that skill. Now you're
going to move forward better than when
you started. In fact, Henry Ford has a
quote, "Failure is simply the ability to
begin again, but this time more
educated."
So, all right, word. That's what failure
is. Now, when it becomes a problem is
when you allow yourself to stay in that
pain.
You allow yourself to stay in that mode,
that you keep coming back to it, and
it's just corroding your sense of self.
It's making you feel worse about
yourself. It's making you feel less
likely to take action. In that moment, I
use a cognitive behavioral therapy
technique called a pattern interrupt,
and I pattern interrupt, and I say,
"Hey,
I don't allow myself to do or believe
anything
that moves me away from my goals. So, I
have officially taken this too far. I'm
feeling badly about something that I
wish I had done differently, but now
it's becoming corrosive. It's no longer
giving me that springboard forward. I'm
spending too much time here. So, now,
done. Stop."
And I force myself to think about,
"Cool. You know that you can get good at
anything. So, now, what in that failure
has been revealed that you're not good
enough at that thing yet. Go get good at
that thing or
find a partner who can do that for you
or say, "Okay, that's not the thing that
I'm going to pursue. It would take too
much time and energy for me to get good
at that thing." Like take magic for
instance. I'm [ __ ] obsessed. I'd love
magic. Close-up magic, you can't
imagine. I really love it.
I've taken classes. I've practiced and
it's really fun. But when I think about
the amount of time that it would take to
actually get good,
[ __ ] that. Way too much time. Another
example. There was a brief period in my
life where I wanted to become a stand-up
comic. True. Strange perhaps, but true.
And I went and did an open mic night and
I was okay. I was funny-ish.
And I stayed it was uh on open mic night
you get like a bunch of nobodies and
then followed by some big names that uh
they come out, they do their thing, but
they're trying new material. So it's not
particularly funny if I'm interested if
I'm honest. And so I'm sitting there and
at first there's like 350 people and
then there's, you know, 275 and then 115
and then by the end of the night it was
literally like eight of us, nine of us.
And me and my friend are like, "All
right, we just cannot take one more
comic trying out material. This is
getting really torturous." And so we get
up to leave and this guy's manager comes
out and he says, "Hey,
the person who's about to come out is
the funniest man in America. You are not
going to want to miss this."
And I look at my friend and I'm like,
"All right, [ __ ] it. This is the last
guy. Let's just stay and we'll have done
the whole night." And this guy comes out
and he does his routine. And if you've
ever heard of Mitch Hedberg, it was
Mitch Hedberg. The guy's a [ __ ]
legend. And
when you're done with this video, go
look up Mitch Hedberg.
He was so funny
that I actually thought to myself, "Can
you die from laughing?" Because I could
not catch my breath. I was laughing so
hard, and the way that his joke
structure is, he's giving you another
punchline like every 30 seconds. So, I'm
like barely winding down from the joke
before, and he hits you with another
one. And I I am literally doubled over
in hysteria, gasping for air, wondering
if I'm going to die laughing. And
at the end of his routine, when he
walked off the stage, I was like, "Well,
to get that good," and by then I was
beginning to believe that I could get
good at things, "to get that good,
I would have to dedicate the rest of my
life to it. And I'm not prepared to do
that."
And that was a real eye-opening moment
of, "Okay, so compared to him, I was a
catastrophic failure."
And my response wasn't, "Oh, I'm a
loser. I'm a failure." My response was,
"All right, pony up, man. You can get
that good, but whoa, you need to be
honest about what it would take to get
there, and then just be honest with
yourself about what it would take, and
whether or not you want to do it. You
want to put in that time and the energy
to get that good. And then if you don't,
then don't lie. Just say, 'I'm not funny
enough, and I'm not interested in
pursuing that skill set.' And when you
say it like that, then you know that
you're on the hunt for the thing that
matters enough to you that you're going
to see something through." Now, talking
about drive and how to build that is
outside of the scope of this
conversation, but you get the idea. It
is
very freeing to just say,
"Okay, I could get that good,
but I'm just not interested enough in
it. Doesn't mean I don't like it. It
just means that I'm not interested in
pursuing that skill set."
So, that's the
technique that I use to deal with that
whenever my mind is going somewhere
negative. And if you do that every time
When mind goes somewhere negative, you
either use it as that impulse to push
you forward to go learn what you need to
learn.
Or if it's now corrosive and you're
spending too much time there, you
pattern interrupt, you get out of it,
you remind yourself that you can learn
anything.
And now it's just a question of whether
you want to spend the time and the
energy to learn that. And don't waste
time lamenting that so many things come
too hard to you. Doesn't [ __ ] matter.
That's just a question of how badly you
want it. Because let me tell you,
virtually nothing in my life comes
easily to me. And yet, I've built a life
that I absolutely love, even though some
of the things that I have to deal with
are a [ __ ] struggle. And I look at
other people that it they get that
disproportionate return that I wish that
I had.
And I've still been able to build a life
that fills me with joy and fulfillment.
And ironically, in not pursuing money, I
have made money.
Pursue the joy, pursue the fulfillment,
use the techniques. They work.
Emotions should never stop you from
achieving your goals. So, if you feel
stuck, overwhelmed, low on confidence,
you're beating yourself up, or you feel
like you're not deserving of the things
you want in life, I have something to
tell you. Emotions are not facts, and
you should never let them hold you back.
And yet, I find that people do this all
the time. They mistake that feeling for
objective truth, and it sends them in
this downward spiral.
Reaching greater levels of success in
life means knowing how to use your
brain. And if you're in a rut right now,
or if you've been struggling for a while
to achieve your goals, then I've pulled
a class from Impact Theory University to
help you get back on track. It's called
Six Steps to Getting Unstuck, and it's
for anyone who wants to know the exact
steps to achieving big goals when life
puts challenges in your way. If you want
to check it out, go to
unstuck.impacttheory.com
to get access. It's a free preview. All
right, guys. I'll see you on the inside.
Now, let's get back to today's episode.
Hey Tom. how do you consciously learn
from your mistakes so that you fail
forward instead of blindly repeating the
same mistakes over and over again? I
mean, if failure is the richest data
stream available,
how do you effectively collect and
analyze the data? Damn, that's a good
question. Okay, getting good at this is
very important and most people start out
not good at this. And so this is one of
those things where putting the time and
the energy into figuring it out is very
important. Now, to figure it out, the
exact how is what I call the physics of
progress and I teach a whole class on
this. By the way, if anybody's
interested, I've a whole university
called Impact Theory University. I
highly encourage each and every one of
you guys to sign up for that. And in
that, I teach the physics of progress.
So I'm going to give you a condensed
version. Now, the reason I call it the
physics of progress is because this is
first principles. This is just the
nature of how one makes progress. Okay,
so to make progress
and to fail forward, to really figure
out when you make this catastrophic
error,
you have to conceptualize it in the
right way. So when you're trying
something, recognize that as a
hypothesis. So number one is to
recognize I have a goal.
My goal is over there.
I'm here. There's a gap between my goal
and I.
I need to know what that gap is. I need
to understand it. I need to know what
the impediment is. I need to recognize
why if I just keep doing the thing that
I'm doing now, why am I not going to get
where I'm going, okay? So first you have
to identify that. Now, once you identify
that, then it becomes a question of what
is your best guess, which we will call
which is called a hypothesis. So you
make that hypothesis, which again is
just your best guess as to what you
would need to do. It's very important.
This isn't thinking. We're not going to
live in the abstract that when we finish
this, it's going going us to do
something. So what would I need to do
in order to overcome the obstacle that
stands between me and my goal? If your
major goal is like way down the road,
you're going to have to break it down
into smaller goals. And so, this goal
with my next 15 minutes is how I tell
people to think of it. When you
understand your goal clearly enough, and
you understand the impediments clearly
enough, you know exactly what you should
be doing with the next 15 minutes.
Okay? That's the level of clarity that
you need. So, okay, cool.
I've identified this.
What the thing is that I believe I need
to do. It's a guess.
Don't wait for lightning to strike.
Don't wait for anything to be
self-evident.
You have a best guess as to what you
should do with the next 15 minutes.
And then, your 15 minutes stack up to
your best guess, you know, over
uh a week or a month or a quarter, you
know, whatever however big that project
is.
Then you're going to do that thing.
So, I have a hypothesis on what would be
the most efficient way, most effective
way for me to overcome this obstacle.
And then, I'm going to do that thing.
And that thing is either going to work
or it's not.
And if it works, amazing. Did it work as
well as it could have?
If not, and I have to do this, it's
something I have to do again, then
refine and do it again. If it did, then
what's my next obstacle? And I'm going
to do that one. Now, eventually, you're
going to do something and it doesn't
work. It either you stood still or you
made so little progress as to be
um unworthy of celebration, or maybe you
even moved backwards. Maybe this is that
moment where you totally embarrass
yourself. Maybe this is something that
happened out in public, and now you look
like a total ass.
And in that moment, you need to go,
"Okay,
why
did this not work?" Okay? So, this is
where we analyze the data. Now, the key
to analyzing the data is before you run
this experiment, you need to say what
success looks like. So, all right, if I
think, here's my best guess as to what I
need to do to overcome this problem,
and here is what success will look like.
So, um let me give you an example.
We had a hypothesis. I still can't
believe that this is true, but it is. We
had a hypothesis here on our YouTube
channel that if we put
guests
uh if we took a photo of them or pulled
a screenshot from the episode where
they're doing something with their hands
that the click rate will go up and that
the click rate will positively impact
our monetized views. Okay, so that's our
hypothesis. We test it.
I still can't believe this is true, but
it works. And it doesn't just work most
of the time, it works almost all of the
time. Now, nothing is you never have one
blanket statement where it truly works
for everything, but I'm talking north of
95%. So, hey, we had this hypothesis, it
worked, we did it. Now, the number of
times where we had a hypothesis, hey,
uh
put make the text white with a um drop
shadow.
We tried it and that didn't work. And
it's like, wow, I can't believe that
didn't work. It looks so much better
than black text.
But it keeps losing over and over and
over. So, in that moment it's like,
okay, well, I really thought this was
going to work, but it didn't work and
you try something else. Now, when it's
something where there's emotion
involved, that gets harder for people to
get clear on what the data is and that's
why you have to have a uh a very clear
understanding of what success looks
like. And I think it was Oh god, if I'm
misremembering who said this I
Cal Newport?
I think
uh is the one that every time he gives a
talk, he asks his students to rate him
or if he's talking for a corporation, he
asks them to rate him and tell him what
he could be doing better.
And so, the way he's giving his
presentations, of course, is his best
guess on how to be the most dynamic
speaker, highest ranked, most likely to
be brought back. And he inevitably falls
short of that. Now, when people tell
him, "Oh man, you did this and that was
really dumb." or whatever, that hurts.
But he knows that he's got to do this
iterative process. That that is the
physics of progress. That you try
something, it fails to some degree, you
get the data, right? So, his data would
be
"If this works, my students will rate me
at a 9.3 or higher on my evaluations."
Okay, well, if he gets a 7.6, it is very
clear that he didn't get what he wanted.
And then he seeks the feedback
as to why that didn't work and what
people liked, didn't like, and then he
refines it and tries again, and tries
again. So, just by running this
iterative process, constantly seeking
that feedback, not being afraid to get
quantitative
feedback. People are actually giving you
numbers. So, whatever it is you're
doing, you need to know what success
looks like, so you know if you missed
the mark. And then you just iterate,
iterate, iterate. And that
is how you deal
with failure when you want to fail
forward.
Physics of progress, baby. There it is.
All right. Next up.
How would you differentiate between
being a failure and having failures?
I've started many projects that due to
my headspace, I left big projects. How
would you know you're not the problem
and that you really are just
experiencing a failure and you're not
just incapable? Okay, here's the irony.
Odds are that you really are incapable.
And that's why you're not getting the
results that you want. Now, remember
back to the first thing that we said.
Just because you're incapable today does
not mean you have to become or stay
incapable tomorrow. So,
you can
by putting the only belief that matters,
by putting time and attention into
something, you will get better at it.
So, people should not be afraid to
realize that they're incapable, right?
So, the story that I could tell myself
about
um
filmmaking at that period of my life is,
"Oh, you're just being humble. You know,
look how far you've come. You've used
storytelling to build massive companies.
Like, clearly you did have something. It
just needed to be brought out of you."
No, I didn't have anything and that
doesn't mean that I'm not valuable as a
human being.
I'm hopelessly average as are most of
us. That's where the word average comes
from. And since we know, you can just
guess, you're somewhere right at the top
of that bell curve, baby. And since all
of us,
roughly speaking, probably fall into
that average zone, odds are that you're
average. So, I was like, "Cool, I'm not
going to BS myself. I'm hopelessly
average, but
the average human is capable of
extraordinary growth. And so, now I'm
just going to put all of my time and
attention into growing and getting
better." And so,
recognizing that when you think of
yourself as a failure, what you're
saying is that I am locked in time and
space,
that I can't get better. It's the
definition of a fixed mindset. But when
you have a growth mindset and you know,
no matter where you're at today, no
matter how incapable you are, no matter
how much that project failed entirely
because of you,
you can get better.
And you can get a different result next
time. And so, all you want to do is comb
through that experience to find out what
you need to do differently in order to
be more successful next time. And so,
you do just have to get good at really
getting rid of the emotion so that you
can clearly see, "Had I done this, I
think I would have gotten a better
result." And then you try that. Maybe
that was right, maybe it's not. You
rethink about it. Okay, what if I did
this? You try that. And then, you do
enough iterations, you're going to make
progress.
So, Thomas Edison said it took him and
his team 10,000 different light bulbs
before they found the ones that we know
and love today.
So,
it's important to recognize that
every attempt discarded is another step
forward.
And Edison used to say, "I didn't fail
10,000 times. I just found 10,000 ways
that didn't work."
And that little shift makes a big
difference.
So, don't be afraid to be incapable.
Simply recognize what you're going to
need to do in order to get capable, and
then decide whether you're willing to
put the time and the energy into it or
not. And the people that you see that
are successful are the ones that put in
the work to become capable. They were
not the people that were born special.
All right.
What kind of questions do I need to ask
myself after facing a failure?
There's really only a couple.
One, you need to ask yourself, "What is
the nature of the human animal?"
The reason that's important
is if it is true that the nature of the
human animal, that as a species we have
chosen adaptation, right? We're not the
strongest, we're not the fastest, we
don't have the sharpest claws or the
strongest jaw, and yet we have
absolutely
dominated
this planet. And the way that we have
become the apex predator of all apex
predators is by our ability to adapt to
a changing environment.
Okay, so if that's the direction that
our species took, instead of being like
a horse and coming pre-wired with
everything, we come with the ability to
learn. That's like our unfair advantage,
and it has propelled us to the heights
that we see before us.
Then,
I just need to ask, "Is that of the
human animal? Yes, it's true. It's just
too obvious to refute. Okay, well, then
if that's true,
then
can I not get better at this thing? Yes,
of course I can. Okay, might be harder
for me, but I can get better. Cool, if I
can get better, then what do I need to
get better at?
And then once I know that, am I willing
to do that thing to get better?
But it's all on me.
It's nobody else. It's not the outside
world's not holding me back. My genetics
didn't let me down. This comes down to
your willingness to believe the only
belief that matters, that with time and
attention you will get better. You will
garner improved skills.
And then having the drive to see that
through.
And that, my friends,
is how you joyfully
deal with failure, because it really is
the most information-rich data stream.
It triggers that area the areas of your
brain that have to do with focus and
memory.
In the doing, you learn faster than you
will in the abstract by going out there
and being in the thick of it and trying
things, you're constantly getting like
all this feedback from the world, from
your own body, from what works and moves
you forward, from the market, from other
people. All things that you'll never get
by sitting and thinking about it. So,
read, learn for sure, watch videos, all
that's incredibly powerful. But then
immediately put it to use. Pick
something from this video, whether it's
a pattern interrupt or the phrases that
I repeat to myself or learning about the
brain.
Do it today.
Don't wait till tomorrow. Do it today.
Deploy the physics of progress today.
Sign up for Impact Theory University
today. That one was self-serving, but I
promise you, it will change your life.
It is me pouring my heart and soul
into giving you all the tools I wish I
had in my early 20s because
holy lord did it change my life and
could have ended a lot of suffering far
sooner.
All right, I hope this video will save
you guys from some suffering. I really
hope that. Until next time my friends,
be legendary. Take care. Peace.