This Get Rich Quick Influencer is SCAMMING YOU

Still on the call with me, almost 2 hours deep. >> [laughter] >> Yeah. I see you guys, let's go. You hit 15k mark, you hit 20 by 50. And then all of a sudden you are this big fat bubble. And I didn't mean to call y'all fat. I'm 24 years old. I'm a millionaire. I just bought a $500,000 car in cash. >> What's the most amount of money you've made in one month? >> A month like in the million. >> [music] >> You're not going to be a millionaire. You're going to be an entry-level sales rep. >> Like rich business woman, highly skilled, [music] highly paid. >> That before you give your money to a guru on the internet, the least you can do as a favor to yourself is Google their name to determine whether or not they're involved with some shady >> Her sales tactics are very manipulative and very predatory. >> If you go through this course, it will change your life. [music] >> She's a remote saleswoman selling a D2D sales course. Worth taking a look at my man, she's not a good person. >> So I just lost a $30,000 [music] Cartier watch, but I'm completely unfazed. >> about helping women, serving women, teaching women. No, it's about convincing them to spend $5,000 on my course so that I can drive the nice car and live in the nice mansion. [music] >> have $5 million worth of properties, and then I also have $1 million property in cash. >> It's a pyramid scheme. Pyramid schemes are illegal, and they screw over innocent people so you can get money. I don't care if I'm making the money. LMAO. Another day, another new way social media influencers are scamming their audiences. >> The whole this is only for women angle, that's manipulation. There's nothing wrong with women in sales, but this isn't about empowerment. >> Stop listening to the people on the internet telling you you can get into high-ticket sales and make $10,000 a month and work 2 to 3 hours a day. It is not real. It is not realistic. It is not a real job. >> As more people become wise to the ways of social media influencer scams, more modern scams are created that prey on your greatest hopes and dreams, promising you income and opportunity, yet only end up wasting your time and money. >> The only people making this money are the people that are selling you their $5,000 courses. This is not a real job. Please stop falling into the dream that you're going to make $10,000 a month, driving a Porsche, living in a condo in Miami, while working 3 hours a day. It is not real. >> One influencer who many have claimed has created a scam like this is the influencer Shelby Sapp, also known online as Shelby Hoss. On her social media pages, you can often see her showing off her life of luxury, her fancy pink cars, her mansions, designer jewelry, all costing more than most people will make in a year, maybe even their lifetime. Shelby claims she's an expert in sales and has made a ton of money through sales and can teach you the same method. >> I'm 24 years old. I'm a millionaire. I just bought a $500,000 car in cash, and I'm only saying that to let you know that life isn't fair, but it is possible. >> Only if you buy my $5,000 coaching program where I'm going to teach you how to make money because I make a lot of money, and I make my money by teaching you how to make money so that you can teach other people how they can make money. >> While a lot of the flashy social media flexing and claims of knowledge is familiar enough with former get-rich-quick schemes sold by internet personalities like Tai Lopez and Andrew Tate, Shelby is different enough in her approach that most people haven't yet caught on to the grift. She makes content like an everyday lifestyle influencer, so it takes a while for people to realize Shelby's true intentions with her social media, that she's trying to sell you a $5,000 course. >> This girl makes millions of dollars a year from her sales job, but it's all a lie. It turns out just like everyone else, she has a fake course, a $5,000 course teaching you how to land a sales job. >> With the rise of social media influencers who have gained a massive following overnight, there's also been a rise of bizarre social media businesses. As influencers try to figure out a way to capitalize off of their following while they have eyes on them. >> Come with me to launch my sales agency. >> Moldy lipsticks that were pushed to the shelves way too quickly, random drop-shipping businesses, or the easiest of all, social media courses that are all profit and don't require production or an investment in product. There's been a massive proliferation of social media courses that influencers sell to their audience with the promise of untapped knowledge, but do these courses deliver on those promises? Let's talk about it in this video. As this one person who is selling a course says on their website, "Let's start with the honest truth. Something most course creators would never say out loud. You could learn almost everything in my courses without ever buying them. That information exists in the vast landscape of the internet and books about marketing psychology. It's scattered across YouTube videos, Instagram reels, TikToks, blog posts, Twitter threads, Reddit forums, podcasts, and trial and error experiences." So, considering the fact that influencer courses are inherently useless and course creators even sometimes admit that themselves, does this mean influencer courses are a scam? The situation is more complicated, but at the top of the influencer course pyramid is the successful influencer Shelby Satt and the She Sells empire she built of aspiring saleswoman. Now, before we get into this video dissecting the She Sells course and Shelby's entire business model, I want to provide a few important disclaimers. If Shelby's program or programs like hers have helped you, that's great. Though in my opinion, you don't have to pay $5,000 to get the same knowledge, but you do you. Shelby will often post TikToks saying things like, "You just hate me cuz you're not me." But I want to make it clear I do not wish I was Shelby. I am way too lazy for that. Shelby talks a lot about how hard she works in life to sell, sell, sell. And I'm not trying to work that hard in life. >> I'm going to talk for a second about urgency cuz nobody seems to have it nowadays. Someone will come up to me and be like, "I just spent 5 hours binge watching Love Island." And I'm like, "You did what?" >> In general, I can't do sales. I have way too much social anxiety to be doing that. So I just wanted to get that out of the way before getting into this video. From going door-to-door selling pest control to now living in a waterfront mansion and everything in between. Like being sued for $10 million. Let's now uncover the story behind Shelby and She Sells. >> That's supposed to say hired, guys. Again, >> [laughter] >> I'm not good at spelling, but don't call me dumb. I do have a master's degree. >> Born and raised in Arizona, Shelby Satt attended Arizona State University. Shelby obtained a bachelor's degree in marketing and management. During her time at ASU, Shelby was a member of the university's figure skating team. Mindset-wise, I feel like figure skating was a big part of it. You have to in an individual sport like be the person that has a strong mindset in order to keep going. >> She was a sorority girl and she held a leadership role on the sorority's executive board as vice president of community relations. At 18 years old, Shelby claimed she juggled three minimum wage jobs just to get by. >> This was my certain sales. And no, it did not start at this coffee shop, but this is the very real coffee shop that I did work at for three, almost four years, okay? Um not only being a barista, but I was also a social media intern and a copywriter for a startup, okay? And I would DoorDash on my off hours. But I was sitting down at my college dorm and kind of going over all my bills from the month before. And I was left with like a couple hundred bucks. And I was like, "I do not have not one more hour to work." >> Shelby claims that she didn't always have it easy. Though she does claim that she always knew that she was going to be successful. >> So, my mom was a single mom growing up. So, she was always working super hard. And so, I kind of grew up with watching her work for the lifestyle that she was giving me and my brother. >> If you were raised by a single mom, you have seen hard work first hand. You've seen a woman build her life back from scratch. And so, that was me. Like, I wasn't afraid of hard work. In fact, like I loved that. I was kind of falling in the footsteps of my mom. But I didn't know how I was going to get successful. I didn't know the how. >> "For as long as I can remember, I knew deep down in my veins I was going to be successful," she said. "I just knew I was meant for more than being a college sorority girl juggling three jobs just to pay the bills." >> And so, I just knew I was going to be successful. I always just knew that from a young age and I was just looking for that one vehicle. And then, I ran into um a guy that [music] I call my mentor, even though he probably thinks I'm just like some crazy girl. But he told me about sales. And so, he said he made a lot of money in door-to-door sales, [music] and how it was the best skill set in order to become successful. >> Shelby often speaks on having a mentor who helped her in becoming successful. >> My first mentor, he was speaking to the class about how he started the billion-dollar company called Carvana. You know, the car vending machine company. Y'all know that one? Okay, he started it. And he's telling the class, "You all need to get into sales." >> Oftentimes with these sort of courses or scams, that could be a way to reel people in through a figurehead who's selling some sort of course or get-rich-quick scheme saying, "Hey, I had this mentor who taught me the ways and steps towards success, so you should buy my course so I can be your mentor of sorts and teach you the same method." Shelby speaks on how her mentor at the time encouraged her to explore door-to-door sales. And her website claims that at 19 years old, she took a leap into door-to-door sales. Her LinkedIn states, on the other hand, that she entered sales 2 months after turning 20. "Sales, at the time that felt laughable. I was an insecure girl worried what everyone thought of me. Sales is the last thing I ever imagined myself doing." This kind of feels silly because Shelby at this time seemed well-accomplished and was living the life of a fairly secure, intelligent, confident young woman. Was at least high-achieving academically in college, in a sorority, and on the figure skating team. I mean, that's quite a lot of accomplishments. Shelby took her mentor's advice and flew out to Minnesota in the summer of 2021 to work in door-to-door sales for EcoShield Pest Solutions. This company is a pest control company that helps homeowners and businesses remove and prevent pests. She felt nervous about how her sorority sisters and friends would perceive her going door-to-door and selling pest control. EcoShield Pest Solutions is known for using a door-to-door sales model. Representatives approach homeowners directly and offer pest control plans and explain pest risks in their area. EcoShields as a company has received reoccurring complaints mostly around its sales practices, contracts, and service quality. Many customers reported aggressive or misleading door-to-door sales tactics where they felt pressured to sign without fully understanding the terms. Others had mentioned difficulties with cancellation, especially with long-term contracts and unexpected fees when trying to exit agreements. But Shelby's experience working in sales for EcoShields she talks about in a much more positive light. I quickly discovered that I have a burning passion for sales, Shelby wrote on LinkedIn. >> You are the pest control exterminator was the sales pitch. They dress up like the exterminator and the pitch is that they just finished spraying a house. They have some down time. Right, if I can fit you in it's dirt cheap. The most like guy version ever. So, I heard that and I was like, this isn't going to work for me. And so, I came up with a new angle that was a little bit more of like feminine as the scheduler of the company. >> Okay. >> Uh, that worked really well for me. >> In just 3 months Shelby claimed she generated $70,000 in >> How much money do you make that summer? >> $70,000. I'm 18 years old, made like $70,000 is a really big chunk of change for a broke college student. So, I recruited a whole team of half guys, half girls and we went out for the next summer. >> Out of 48 first-year representatives who started that summer, Shelby claimed she generated the highest revenue in her office. While Shelby only did door-to-door sales for a little while, she managed a team of sales representatives that generated $1 million in revenue between May 2021 and August of 2022. While doing door-to-door sales, she also obtained her master's degree. According to her LinkedIn, Shelby returned to Minnesota in the summer of 2023 with two goals: to sell $350,000 in revenue and to train her team to sell $1 million in revenue. For 100 days she and her team went door-to-door selling pest control contracts. >> Day 109 of selling pest control door-to-door. This is what it looks like. You can just obviously tell I'm not really in my like soft girl feminine era. Like I'm definitely in my masculine making my money working super hard era, but this shit better pay [music] off cuz I'm like dying. >> Shelby's initial TikTok content documented this journey. From explaining how door-to-door sales worked to providing her audience with tips to close sales. >> Quick little sales tip. Qualify your buyers. >> They didn't necessarily go viral. Even though Shelby talked about her success and showed herself going door-to-door, there was no glamour or showing off of her wealth. At the time, she didn't have a fancy car or any luxurious items that drew in viewers. It was just Shelby filming herself walking around the Minnesota neighborhood. >> Okay, so I do door-to-door sales and this is my third year. I'm the highest producing girl in our company. Blah, blah, blah. But [music] what I do is kind of crazy. You just can't make this shit up. You just can't. We knock on doors. I sell pest control and I make a really good living doing it. >> Going into sales is a cheat code. Made a quarter of a million dollars in one summer. Have six figs in investment as a 22-year-old female all from selling silly little pest control contracts at the door. Shelby mentioned an all-female sales team was when she was still talking about doing pest control door-to-door sales. It seems like from early on, Shelby set her sights on women and focused on leading women, growing a base of women in whatever industry she was working in. Selling $350,000 personal, having a 108 million female sales team, and getting a master's degree all in the same summer. After a successful summer in door-to-door sales, Shelby purchased a Porsche, which she wrapped in pink and heavily featured as a defining quality in her social media profiles. I just bought a Porsche. Um before I'm going to go knock. Just bought a Porsche. During the morning meeting. Haven't seen the car before at all. Probably not the best idea, but honestly I don't give a fuck. Um I just really really really wanted this one. And they were going so quick, so I was like, "Fuck it. Let's buy it." Following her time in Minnesota, she moved from Arizona to Miami, Florida. So I did something insanely impulsive [music] and decided to move across the country from Scottsdale, Arizona to Brickell, like Miami, Florida. So all my bags are literally still right here, but look how pretty. Oh my god. While it may not have been the smartest financial move, purchasing a Porsche and moving into a luxury Miami apartment, it helped her brand by showing visible proof of the success that she promoted on her profiles. Shelby went from boring door-to-door sales that didn't wow and amaze people online to flash and style that could all visibly impress a digital audience. The aesthetic of a high-rise apartment and luxury car performs well on social media, making her posts more eye-catching and shareable, which helped Shelby grow her audience. Shelby then began strategically filming videos in her apartment or in her car wearing an expensive dress or a stylish Pilates fit with designer jewelry and a city view in the background. All the while, Shelby was subtly selling to her audience why she's a trusted figure when it comes to expertise and knowledge and the knowledge of sales. My personal theory is that even though Shelby talks about door-to-door sales in a somewhat positive light, Shelby didn't actually like doing door-to-door sales. She often talked about how hard it is while mentioning that she liked the money she made. She also said she doesn't love the job itself. >> My start in sales was in like cold, hard door-to-door sales, like knocking on doors selling pest control. So, I didn't have the luxury of being able to close in air conditioning and I was like, I can't move to Minnesota and knock on doors for 4 months out of the year and sell pest control for the rest of my life. I just did not like moving my whole life to a different state for 4 months out of the year. And for myself as a woman, to be honest, I was thinking, what happens when I want to start a family? Like, what is what is that going to look like? >> Maybe Shelby often spoke about how amazing sales is because she was looking for a way out through building a social media following who she could sell to instead of having to continue door-to-door sales. >> So, I was like, how do I bring like my sales skill set and like the ability to like build teams to something that's more remote? And then I found high ticket because one of my friends was doing it. And so, I was like, oh my gosh, this is a cheat code. It just felt like sales on easy mode, honestly. So, I was like, this is it. The one thing though that I don't want you guys to think I'm saying is that sales is just like a get-rich-quick thing. It's not. It sucks. It's super hard. Like, the summer sucks. >> Why would anyone ever put them through this themselves, through this? It sucks. It's terrible. Blah, blah. I want to start a bunch of businesses and get into private equity soon. Um, and that's what I'm doing right now. So, this I make multiple six figures in 4 months and I have the money and I don't work for 8 months, which is exactly what you need to start a business. >> Shelby also mentions in one video that she didn't earn a ton of money in door-to-door sales until she brought on a team who she often mentions was all women who were all working under her and also sold. >> Year two, they hired me on as a manager and I was allowed to build a team. So, I brought out a couple people. I had three sales reps under me finish that I trained and managed every day. And then, personally myself, I sold 300k. So, all in that, I think I made around 150 grand with myself and my team. >> I was so deeply passionate about sales and dedicated to helping women. So, I began sharing sales tips on social media. It blew up. Shelby wrote on her blog, noting that women from around the world reached out, some even wanting to join her in Minnesota for a summer of door-to-door sales. She spent her days on Zoom calls from her new Miami luxury apartment, training and recruiting women for the upcoming summer. >> While I loved the opportunity and the skills I was developing, my heart was telling me there had to be a better opportunity than knocking on doors in the Minnesota heat for 4 months. >> One day, I want to be a mom. And I want to be a very present mom. That's a big dream of mine. And I was like, I can't move to Minnesota and knock doors while taking my kids to preschool and be pregnant. Like, so I craved a remote work-from-home lifestyle, but still kind of sales, right? >> Shelby connected with a friend who worked in remote sales or remote closing. This friend, now known to be George Stoitsiev, explained that he was closing deals for content creators over Zoom, known as remote closing. And he would set his own hours, work from anywhere, and earn significant income. This was intriguing for Shelby, who wanted to do exactly that and was reluctant to return to Minnesota in the hot summer and knocking on doors. >> It's called high-ticket sales. And I'm like, okay, never heard of it, sounds fake. >> [laughter] >> And he goes, "No, you don't get it. I'm a remote closer for an online business. They put warm leads on my calendar. I open up the Zoom link, show them what's included in the offer, answer their questions, and when they want to do it, I sign them up and I get paid a commission." And I was like, what? Warm leads was such a foreign idea in my head because my whole career, I was knocking on doors begging people to even give me the time of day. >> Everyone else called them warm. >> so I after the summer, uh one of my old college friends, he was doing something called remote high-ticket closing. I remember thinking like, this guy is the least salesy person ever. What do you mean you're taking warm inbound cold leads in your house? Listen to it and I was like, this is the best opportunity. >> He was selling a college prep program. >> Interesting. Yeah, there's so many like high-ticket stuff. It could be dating. I got a bunch of >> fitness >> influencers that are dating and coaches and fitness and >> Make no mistake, Shelby is really good at making compelling sales content and is undoubtedly a smart and accomplished woman. The ultimate question is, what is Shelby trying to accomplish with her content? Is she really trying to help the woman she makes content to or is she trying to sell them something? Are you going to be mentored by Shelby or sold to by her? Shelby described remote closing by saying the calls became addictive and I realized I needed to get in on this. So I started taking them part-time. She realized that remote closing was more enjoyable than door-to-door sales. She claimed it aligned with her goals. A 10:00 a.m. Pilates class followed by matcha from Joe and the juice, a few sales calls and a walk around Brickell Key with a gorgeous view. It was hard to imagine giving that up. Here's the TikTok of Shelby talking about how she has the ultimate dream lifestyle in sales. >> All the girlies want the rich Porsche Pilates mom lifestyle. I know. I drive a pink Porsche. Super cute. Love her. And I just got back from Pilates, just went tanning, got a little matcha. And I know this is like the dream lifestyle of a lot of the girls. So, I'm going to tell you how I did it. I'm 22 and I literally live my dream lifestyle. And I it pains me to see all of the TikToks where it's like, marry a husband that gives you the Porsche Pilates mom aesthetic. Because it's like you can give it to yourself. The only way I was able to build this dream lifestyle is through sales and being a top sales rep. And you literally need no experience required. It's insane. >> Here's another almost identical video where Shelby talks about how she lives the dream life in Miami with her Porsche going to Pilates and did it all through high ticket sales. >> I am 23 years old. I live in Miami, Florida. This is my car. I just got out of Pilates and I'm not making this video to be like, oh look at me, look at this lifestyle I live. But I want you to know you can literally do this, too. And not in the cringey sense where I'm going to be vague about how you can do it. I'll literally give you the entire breakdown. Disclaimer, this is a real job that requires real skill and real hard work. There's no cheat codes in life, but there is a way to get what you want if you can work hard. Step number one is getting to high ticket sales. Why? Because it's all remote, meaning you can move to that big city if you want to. Two, you can make a lot of money if you are somebody that can work hard. How much money will I make if I close two people? If you're selling a $7,000 program getting paid 10% commission, you'll make $700 per deal. So you just made $1400. Working from your house, you had time to go to Pilates and you have enough money to afford the Porsche. There you go. Shelby, you're telling girls they can live the Porsche Pilates lifestyle is so unrealistic. No the fuck it's not. >> This is a completely different narrative than when she was talking about the grueling sweaty summers of walking door to door and doing sales. As the summer approached, the idea of returning to knocking on doors felt impossible, especially with hot leads coming to me in remote closing. It was an obvious choice. Shelby was doing seven figures with a huge team allegedly in past. It's hard to believe that starting over in remote closing, she was able to quickly make that up for that income. Shelby also claimed she still felt a strong desire to mentor women, which she previously had done through managing sales teams and wanted to be a a of their journeys. As Shelby was introduced to the concept of remote closing, she realized this was the perfect concept to sell through social media. As you could market remote closing as a flexible opportunity that anyone could do anywhere. Therefore, you can teach about it virtually and remotely as well. Shelby set up her social media messaging surrounding remote closing as the perfect way to target women by saying remote closing is the best environment for a girl boss lifestyle. And Shelby is the perfect woman to men tour other women. Shelby began building a course to reel in women in an industry that often targets men. The get rich quick courses, social media influencer course industry. How to make money and be a successful woman in the social media course landscape was a niche that Shelby identified and carved out for herself. >> tell girls, I'm like, "You guys are all here cuz you want to build a beautiful soft life for yourself, right? You want to be able to go work out, drive a nice car, have the money to travel." Like, you want to live this soft beautiful life. I think every woman does. >> A chance to earn a lot of money while living on your own terms and setting your own hours? That's the ultimate girl coded job, Shelby said about remote closing. Yet, she wondered why the industry was so male-dominated and believed that with the right training and opportunities more women could succeed in the space. Shelby built out a following online selling this idea that you can be a success in sales, too, and have your dream lifestyle while doing it. >> So, you have to maintain the authenticity, but the transparency isn't going to be there all the time when you're building a business. There's like a fine line with being genuine, being authentic. >> Because of her glamorous imagery and dramatic messaging, she quickly racked up hundreds of thousands of followers. Here's a video of Shelby in her G Wagon talking about buying her sixth rental property and saying that her content can help you learn how to do the same. >> $1,079,000 because [music] I just bought my very not first actually my sixth rental property and I'm a [music] 24-year-old girl and I wish someone made this video when I was like 18 years old really wanting to be successful have rental properties build generational wealth like but I just had nowhere to go I didn't I didn't know what I was doing I was working at a coffee shop [music] something in me was just like I know I can do like that shit crazy things in life. And now that I'm kind of doing bad shit crazy things in life my message to [music] you is you need to look like a fool. You need to do the different things because while everybody was looking at me being like why aren't you getting into sales? Why are you doing this is not why are you working so hard like I looked like a fool. But now I don't look like a fool. When it comes to selling her course Shelby does a soft sell where at the very end of a video she would tell people to click the link in her bio to learn more but 90% of her video was about other content creating higher engagement and not appearing like a jarring sales pitch or a get-rich-quick scheme right out of the gate. This worked well for her as the sale was more subtle and not as obvious to internet onlookers. >> All the bad bitches that drive these cars live in nice areas and make a lot of money are gatekeeping from you. I'm 23 years old I live in Miami I drive a Porsche it's also pink by the way and I live a very generous lifestyle and people I do sales obviously it's not insurance sales it's not med sales it's not tech sales it's not cold calling it's not emailing. It's something that's completely separate and the girls that are in this type of sales it's very very niche they're making minimum 10K a month. Like one of my girls she just made $3,000 yesterday which is obviously like you know a little bit of an outlier but she had a really good day and it just shows like it is possible. My future kids will have mommy's money that's not even a question. Duh they're going to have daddy's money too because mommy's not marrying a brokey but I want their friends to roll up to our mansion house and be like, "Damn, like what does your what does your dad do for a living?" And my kids start laughing and they're like, "Actually, it's my mom." If you want to build a high-income skill in order to actually be mommy's money, link in my bio because all the girls in my community are working hard, grinding hard in order to build mommy's money in the future. >> Shelby's talking points came at a very poignant time in the lifespan of the girl boss wave of feminism. While women understand the importance of having their own income, careers, and independence, more and more are understanding the impossibility placed on their shoulders as they're expected to do it all, be the homemaker, caretaker, child maker, and breadwinner. And they're quite frankly burnt out. They realize they've been sold an unsustainable lie that ends up with them still doing the brunt end of the work and getting handed the shit end of the stick. The glamour of the girl boss imagery lost along the way. >> She woke up one day. Her husband wanted a divorce, and he cut off all the credit cards, and he was like, "Bye." And I only tell her story cuz she allows me to, by the way. So, her story really hits home for me cuz when my mom was going through her divorce, it was me and my brother. So, it really is kind of like a no-brainer career if you do require like a work-from-home lifestyle, which maybe you require it, maybe you just want it. For me, I just wanted it. And there are some badass GRANDMA CLOSERS, MIGHT I ADD. >> [laughter] >> I'm kidding. We I have a closer that is 76 years old. She is a sweetheart. She looks like a sweet grandma, but she is lethal. She's a really good >> Showing all of these archetypes feels like she's trying to capitalize off of broken systems, burnt out women who are overworked, underpaid, the gender pay gap, and working mothers who are having to do it all and are tired of it. As this New York Times article on the death of the girl boss articulates, conservative policy makers are loudly pushing for more women to make more babies, less loudly implying that they should also stay home to raise them. Women feel forced out of their jobs as child care costs spike and the old glass ceiling remains intact, making women in high-pressure professional fields weary of confessing to anything less than apex career ambition. But an emerging slice of women who are shifting away from full-time throttle careers defy such easy characterization. These are the women of the girl boss era who have MBAs and legal degrees to match. They've read Lean In by Sheryl Sandberg. They've stood on the shoulders of the second wave feminists who fought for their right to work. I believe New Gen knows that the old version of the girl boss is a lie and ultimately an undesirable and unsustainable lifestyle and they're looking for something different. Along comes Shelby with She Sells. She tells a story of the girl boss success, the Porsche, the money, the merit, but without the burnout. Shelby sells women the girl boss image with a much more appealing lifestyle attached to it, where she often tells women they can set their schedule, don't have to work all the time, can have a great lifestyle where they practice self-care and can make a ton of money. Well, >> I'm quitting high-ticket sales and this is the real tea. If you think it's all freedom and fat commissions, you can have those things, yes, but it's actually not that simple. Leads, [music] ghosting without a word, people defaulting on payment plans after crying to you on the phone that they wanted to change their life, CEOs that barely know how to run their own offers, but expect [music] you to hold it all together. >> When it comes to success for me, it's not just about how much money you can make, but it's about how much of you is left by the time that you do make it. >> It seems perfect, but it sounds a little bit too good to be true, doesn't it? On top of that, more and more women are choosing to forego the girl boss lifestyle as it becomes unfeasible due to rising daycare and child care costs or being a working mother puts quite a strain on their mental health. According to the New York Times, from 2022 to 2023, the percentage of women identifying as stay-at-home mothers grew by 60%. That's a really sharp rise. In 2024, that number dipped slightly, but the percentage of mothers working part-time from home doubled. In 2021, the researchers recorded the highest percentage of women leaders leaving their companies in years. Not all of them were leaving the workforce entirely, but they were often seeking more flexibility than their employers could provide. >> Girl, you're a little bit lazy and you want to make a lot of freaking money from your laptop? Well, guess what? You can. This is the lazy rich girl job. All you literally do is show up and take the 30 to 45-minute call with someone who already wanted to be in the first place. And for every deal that you close, you can make hundreds to thousands of dollars. And why is that? That's because this industry is called remote high-ticket sales. >> More and more women are choosing to forego traditional 9-to-5s, but still need some income coming in. And that's where Shelby is able to sell She Sells. While working in sales, Shelby noticed there was no sales training for women or targeted to women. She founded She Sells Academy in 2024. >> Come with me to launch my sales agency, my placement agency, which helps girls get sales positions. Super cute, more like maneater vibes. Then we left, had to hop in the pink Porsche, you know the vibes. I ran that free training. We had 5,000 girls on my free training. And this is my business partner showing me how many girls we had sign up for the academy. And then we went out to the club. I did buy a table, and I made the sign hot girls learn sales. >> She Sells Academy is essentially a paid program that teaches women how to get into sales, particularly what Shelby defines as high-ticket remote sales or remote closing. High ticket means selling expensive products or services online. >> I'm done gatekeeping. I'm going to explain to you guys how you're going to be making minimum 10k a month in remote high ticket closing. What remote high ticket closing is is you are closing deals over Zoom for creators or companies that are just having a ton of inbound traffic. >> Get your notes out, get your pen out, your screenshots ready because I'm going to show you exactly how the high ticket coaching industry works. So, I'm going to take you through an example [music] of an online fitness coach named Chad. Okay, so Chad is just an example. We don't just work for fitness coaches, he's just an example. But, he has millions of followers across YouTube, TikTok, Instagram. Chad is Chad, he's not a sales person. So, he's going to kind of find himself in a little bit of a pickle, right? Hmm, I need to hire some remote saleswomen to take my calls for me. All of us on this call from here on out, we handle Chad's sales calls and we start printing money with his warm leads. >> Imagine this. Chad just booked these 67 sales calls. These are what we call warm leads in the sales space because they're somewhat interested in joining his program. >> Inside the program, I teach you literally everything needed to go from a complete beginner with no experience to a highly paid remote closer in record time. The skill itself, the mindset needed, and actually getting placed as a remote closer. The website wrote >> The program claims it allows members to access the best all women sales community ever, which is quite a hefty claim. Those who show interest in Shelby's course through her social media posts are redirected to a Zoom call where Shelby uses quite a few tried and true sales tactics to persuade people into purchasing her products. So, as I was putting together and finalizing this video, on the link to her Instagram, a link to sign up for her master class, her free live master class pops up, which I mean, I couldn't not do it. As opposed to Shelby Sapps website, which looks very professional, talks about all the articles she's been featured in, and just makes her look like a legitimate mentor as she likes to claim of herself. The master class invite looks like the classic get rich quick scheme course. It has a countdown for when you can sign up, a button to RSVP, breaking down the industry that allows the ladies and I to work from anywhere. [music] You're going to learn all this. Exactly what this hidden sales rule is and why it's perfect for women who crave control over their life. How this opportunity is shaping the new age of sales and the five steps you need to follow to take advantage. My framework that makes sales easy and how you can close deals even if you're new to sales. Why now is the best time to find and secure best opportunities in the sales industry and on your terms. This is for you if you're sick and tired of their 9-5 job. Why do these websites never get basic grammar right? This is for you if are sick and tired of their 9-5 job. That bugs me so much. You're trying to look like this professional girls boss sales woman and you can't get basic grammar right. Want to earn a living without a degree or corporate job. Want to learn a new skill and be part of a community. Want to work from anywhere on their terms and not be tied to a desk. This is not for you if you're looking for a get rich quick scheme. You said it, not me. There's got to be a lot of irony in this because Shelby is claiming that this course helps teach women how to get into sales and be an expert salesperson while simultaneously using a ton of sales tactics to reel people in to purchase this course. A lot of the language used on Shelby's webpage relies primarily on emotional appeal and persuasive storytelling rather than balanced information. >> [laughter] >> Okay, maybe I hit on that for a little longer than I needed to. Um Well, I mean, I needed it. And I know sometimes people don't admit that they need that conversation, but I needed it. You have no idea what's on the other side >> [music] >> of doing the thing that you're most scared of. Anyways, if you are in day one mentality and you're like, "Today's [music] the day I'm drawing a line in the freaking sand." >> Being in your feminine energy has nothing to do with working or not. You can be in your feminine energy and work. >> She wants to give you the impression that she's just like you, and all she did was take the card she was dealt and make a few simple decisions that if you just follow her five-step formula, you'll be able to do it, too. [music] >> Can you see it? You know, like, can you see it for yourself? Can you see yourself going through a process like this? Not just like, "Oh, this looks cool for the other girls. Like, they'll have a great time doing this." No. Can you see it for you? >> She frames her journey as a transformation from a normal college girl to a successful sales trainer. The content creates a relatable narrative that encourages readers to believe they can achieve the same results. This relatability, combined with aspirational language about success in come and lifestyle, can draw readers in and lower their skepticism, which appeals predominantly to women by tapping into shared experiences. She talks about dealing with male sales bros who underestimated her. She says she was the only girl, and yet she surpassed all the sales bros and recruited her girlfriends, later dedicating herself to helping women succeed in a male-dominated environment. It sounds inspiring and leads one to trust Shelby. Sure, all of this may be true and Shelby herself may see herself as a pioneer helping women in the sales space, but that same concept can become exploitative when you're targeting women off of their trust and their vulnerabilities all for your own profit and gain. >> A lot of the the people that are starting out, are they kind of have a lot of experience in sales or is typically just like seeing the content for the first time and saying, "You know what, maybe this is my career path." Is that a majority? >> It's a mix of both. So, half of them are like complete beginners coming from like serving backgrounds, teaching backgrounds, service-based work cuz it's like they're working so hard for [music] a dollar amount per hour. And then I'd say the other half is people kind of like me, which were really good in sales in a different industry, but don't like working with all guys, maybe don't like working in an office, and want to [music] take more control over like the lifestyle. Typically, when I run these masterclasses, I'm talking to about 60% of the room that has no sales experience at all. I'm talking to nurses, teachers, bartenders, servers, baristas, receptionists, hair stylists, nail [music] techs, single moms. Uh and then the other 40% of the room, y'all got some sales experience. So, so a lot of the stuff is going to click at first glance. Um but, cool thing is, you don't need to have any sort of sales experience in order to do high-ticket sales. Which is pretty freaking cool. >> Shelby immediately gives you a taste of what her course contains with free content in the form of hot girl sales mindset guide, which offers, in my opinion, nothing tangible besides the concept that success in sales is about a mindset and about being a hot girl. "The amount of money you walk away with will be determined mostly by your mindset and psychological approach with every client," wrote Shelby, emphasizing the importance of confidence. >> Your background is in sales. You've been selling your entire life. You sell people every day and you get sold every day. Where are my girls that are bartenders, baristas, servers, receptionists, hair stylist, CNA, Pandora, food service, bartender, server, public, lots of you guys. Okay, amazing. I'm going to make this [music] very simple for you guys. You're going to get into high ticket sales and that's the end of story. I made the decision for you. You're already going to do it. You're going to click on the link. You're going to book your call and you are going to talk about genuinely how to make this work and you are going to figure out a way to do it because let me tell you. If you are working customer service right now, you are doing the exact thing that we do on sales calls. >> According to Shelby, the journey starts with your mindset. Since sales involves rejection and uncertainty. >> So everybody thinks that sales is a job when it's a skill set. Sales to me is freedom because I wholeheartedly believe that if you teach anybody and specifically a woman sales, she'll never go broke again for the rest of her life. There's always something to sell. >> But if success is framed as a mindset issue, then failure can be blamed on the individual rather than factors like poor training, weak demand, or unrealistic expectations. >> The $500,000 a month person knows that you're uncapped. There is no cap on what you can do in this world. All of this money to make in the world. And there's proof of so many people making so much money, why not me? >> This can pressure people to keep investing time or money because they're told they just need to believe more. >> My god, when I was in the network marketing company holy shit, trying to get these women to not think sales was sleazy or to be really excited about what sales is. >> Right. Kind of have to find these things in your head what that is so you can just run through a wall with >> to like brainwash yourself for sure. >> brainwash yourself. There's this exercise that I was put through right before I started sales and I genuinely believe that it is a big doing to how I've almost quantum leaped my career in such a short amount of time cuz your journey right now for the next 5 minutes actually starts with mindset. Okay, it's a disclaimer. It's a little cringy. No, it's cringe central. It's mega cringe. Just do it. Just trust me when I say close your eyes. WHAT? WHY WOULD I CLOSE MY EYES? I'M DOING THE DISHES RIGHT NOW. I'M ON A WALK. Like what do you mean? You won't be the same woman in the next 5 minutes. You will have your exact vision in the next 5. It is not June of 2026 anymore. Okay, we just teleported to 1 year from now. Okay, and you are the absolute wealthiest, happiest, and most aligned version of yourself in this exercise. And just simply listen to the voice of my words and follow along. >> Are you trying to hypnotize us? >> Okay, you're waking up from the best sleep of your life. You roll over [music] and you look beside you. Who's there? You know, is it your husband, your boyfriend, your sister? Maybe you're alone starfishing in that big old bed. >> Why didn't she say partner? >> Okay, what do you see? Or >> partner. >> You are in the best shape of your life. You almost have to pinch yourself. But this feeling gets interrupted, okay? Because your phone buzzes. It's your bank account. Okay, you open it. There is a number popping up on the screen that shows exactly how much is in your account. What [music] number are you looking at? Is it 20,000? 200,000? Maybe a mill? >> We're just saying random things right now. >> Oh my god. >> [gasps] >> You're driving. Windows down. >> The one who took every single risk, did the uncomfortable thing, and genuinely worked her ass off to get here 1 year later in June of 2027, okay? Open your eyes. Y'all can open them. How do you guys feel? I messed up for a second. I said June 2027 instead of 2026, but I know y'all caught my drift, okay? How do you guys feel right now? I see good. Wow, so much better. I cried genuinely. I love that. I'm not the emotional type. It takes a lot for me to cry, but I love it because it is so powerful. What I always say is sales is not manipulation. It's emotional leadership. So you have to be a leader throughout this client emotionally. So you are helping them through a decision. You're not forcing a decision on them. >> It's like in Peter Pan where Tinkerbell starts to die or something when people stop believing in her. Except for your success in sales is dependent on your belief. Faith, trust, and a little pixie dust is the success formula for sales. This could potentially highlight Shelby's lack of experience in remote sales. She might not actually be an expert in the area. It's not like she has years and years of experience developed in remote sales. So when she's giving advice on the subject, she focuses on abstract things like the mindset that are less definitive and constructive, but they sound good. >> What's the difference between ethical sales and doing it properly and then taking advantage of other people or manipulating them? >> Everybody thinks that sales is manipulation, but it's actually emotional leadership. And sales is 80% the conviction of your voice and the energy that you have when you're talking about your product. Like I always say, people buy your eyes and the way that you have passion coming through when you're talking about something. So at the end of the day, it's only manipulation if you don't believe that you can actually help this person. >> Overall, the concept of She Sells Academy is relatively simple. The program trains women to work as high-ticket sales representatives for content creators and online influencers. Women take a course to help learn how to sell other influencer courses. >> What are they mostly selling? >> Coaching programs. So anything over around $3,000 for a program. So my girls are the ones that are on the sales calls and make a commission for every sale. >> I'm sure many of you are familiar with Shelby Sells. She's famous for her pink Porsche videos and she recently posted about buying her new dream home / mansion. And this is not to start drama, okay? The one thing that I wanted to point out, this is just an observation, is that the way that she is teaching people how to make money is actually different than the way that she herself is making this level of FU money. >> She's teaching girls how to get into high-ticket sales, but that's not the way that she is making potentially millions of dollars a month, at least not right now. The way that she is doing it is through a masterclass that leads and sells into her digital program. She is doing something one time that can potentially sell hundreds, if not thousands of people all at the same time. So it's super scalable. >> High-ticket closers are typically paid on a commission-only basis because the model is built around performance and risk. From a company's perspective, they only pay when a sale is made, which reduces financial risk and avoids paying for time that doesn't generate revenue. >> High-ticket sales is the biggest scam to ever exist. It should be illegal to work for commission only. The only time that you should ever accept commission in your life is if you are getting paid a base salary. Otherwise, who's going to pay your bills? How are you going to get a mortgage? How are you going to finance those expensive cars that you like? >> For the remote closers, the more deals you close, the more money you can make. But the downside is the lack of guaranteed income. If you don't make any sales, you don't make any money, even if you pour hundreds and hundreds of hours of work into trying to make a sale. Also, if there isn't any work available after the course, after you finish taking She Sells, and no one's looking for remote closers, then you're just out of luck. The central feature of Shelby's website is the She Sells certification, which offers women training from the top female sales trainer in the world, according to the website. >> to the end of your pitch, and it finally becomes time to essentially ask for the business, ask for the close, you should not feel uncomfortable. You shouldn't have to feel like you're fighting an uphill battle at the end of the sale. If you did the actual pre-sale pitch and bridge correct. >> After submitting your name, email, and phone number, you're then invited to join a Zoom call hosted by Shelby. During the Zoom call, she explains that the chat was set to private to avoid distractions. Coincidentally, setting the Zoom chat to private prevents participants from publicly questioning Shelby or sharing their doubts with others. Shelby can also fabricate certain questions and comments, pretending someone asked it when really Shelby herself made it up out of thin air, helping guide the conversation in a specific direction. The Zoom call is a performance or a pitch, where Shelby's main goal is to sell her product. She is selling, she sells. By limiting outside interaction, Shelby maintains control over the flow of conversation and can even create the impression of a highly active chat, even if not much is actually happening. >> Pretty cool. Financial freedom. I want to help my kids to grow and learn. I want to start investing the money I make. Slow mornings. Yeah, that is something that I used to If you are in the Zoom room right now and if you're wondering, "Oh, I can't see everybody else's chats." That is actually by design. So, the chat is not turned off. The chat is just turned on private. Guys, chat for me. Everybody chat. Start. Yeah. Cuz I know you guys can't see other people's chats. That is intentional. Okay, so the reason being when I show up to other people's master classes on things that I'm not 100% an expert [music] in, I'm always trying to learn, but then I get distracted by a chat. >> Following a section of her slideshow where Shelby explains the process of high-ticket sales, she quickly reminds viewers of her Porsche, insinuating that the program can lead them to their own dream car. More recently, Shelby bought a pink sparkly Rolls-Royce to add to the allure of success. With the license plate she sells. And she also has a pink G Wagon. However, it's important to note that she bought her first car, the Porsche, while working in door-to-door sales, not remote closing. >> I passed up on that $300,000 door-to-door opportunity to completely dominate the high-ticket industry. Wait a minute. My dream car doesn't cost $900. It costs a deal and a half. NOW I GOT TO CLOSE one person in a midget. Not kidding. A little person. Kidding. >> [laughter] >> Let's get back to chat. >> This is a sales tactic known as aspirational marketing and it's manipulative because it oversimplifies the reality of sales by suggesting that a few deals are enough to cover major expenses without acknowledging how difficult those deals are to actually close. By tying earnings to relatable costs like rent and car payments, it makes the opportunity feel easily achievable to potential buyers. Throughout the entire Zoom call, Shelby Sells avoids discussing the price of the course up front, knowing that it'll probably scare people away. Instead, viewers are asked to fill out a short form and book a call with a She Sells advisor, where they're then presented with a personalized roadmap and payment options. This is all done strategically because of the price of the course, which isn't published anywhere online to avoid women doing their own research and making an educated decision before joining her Zoom call. >> You always have to be leading the prospect's mind closer to the buying decision. >> August 2024 article that reviews the program, access to She Sells Academy reportedly sold for $2,997. A woman on TikTok named Bailey documented her experience with She Sells Academy after joining in December of 2024. She described her experience as disappointing overall. >> Quick recap, I joined She Sells Academy back in December. It took me like 3 months to graduate the program. I found a job in like 3 weeks after that. Uh the job didn't end up working out. The offer wasn't great. The creator wasn't great. Um whatever. That's a separate story. I thought that, you know, remote high-ticket closing sounded like the perfect option for me. It sounded like it had everything that I wanted. It was remote. You could choose your own hours. You could work for yourself. Blah blah all the things. I didn't realize what it would feel like to actually put it into practice and go through like the day-to-day motions of doing a job like that. And I'm sure different offers are different, but I just honestly didn't like doing the job. Are you going to get one of those amazing positions where you're like making 10K a month right off the bat? Probably not, especially if you have no sales experience. >> In the comments, someone asked how much she paid, which she responded, "It's gone up since I did it. It was $3,000 for me." While Shelby initially sold the program for $2,997, the demand increased, and Shelby naturally capitalized on her growing following and increased the program price to $5,000. $5,000. >> Also, this is not cheap. High Ticket Sales is such an amazing, genuinely great opportunity for any woman. If [music] you can't make this work, try doing whatever you can to get in here. >> Another woman named Alexis also posted a TikTok saying she was deciding between She Sells Academy and another high-ticket program, but ultimately decided not to join. She also referenced a price point of $5,000 and suggested that Shelby's program did not guarantee job placement. >> I used to drop a checkout link in the chat, and it was to join She Sells, [music] and it was a one-time upfront payment. And if you could could afford it, congrats, you're in. And if you can't, I'm so sorry, you have to go and save and come back later. BUT NOT TONIGHT. I HAVE ANOTHER trick up this sleeve, a final trick, okay? Y'all mind if I go into it? My trick is this. We secured a partnership with the top payment processor company. What that means for you is we now have personalized payment plans. You don't even have to do the full UPFRONT ANYMORE. SO, FOR THIS REASON, I hired, I think, 42 She Sells advisors. >> Just doing some quick maths, if a thousand women signed up for the course, very roughly 1% of Shelby's audience, Shelby would make $5,000 with that price tag. Ironically, Shelby utilizes a remote closer to help close the sale on people buying her course after joining the Zoom call to lock in as many people as possible. >> I am about to drop the link in the chat to book your free advisory call to see what this would look like tailored around your life, tailored around what investment you can do with the payment plans. I just want you to know the slots are first come first serve. Team, drop the link in the chat. If you haven't dropped it yet, you guys are fired. No, so it's cool cuz you get to hear from someone who actually did the whole thing through and through that you're about to do. [music] This is a serious call, okay? So it's not just booking it to get connected with this call. But like I said, let me be really clear about what this call actually is, okay? So this is a real one-on-one conversation with a She Sells advisor. This is someone who paid for the program. >> I guess she's selling the concept of She Sells through selling her own course. Um does [music] that make sense? Feels like She Sells Inception. At the end of the day, potential buyers can fall victim to the sunk cost fallacy, which I am stuck saying the cost sunk fallacy. I always say that accidentally. The sunk cost fallacy is a logical fallacy used when someone continues to invest time, money, or effort into something because of all the time and effort or money that they've already put in without seeing any results, even if that's no longer the best decision for them. Instead of focusing on the future outcomes or what's the best decision, they feel pressured to not waste all their past investments or time. >> And you can find yourself in a point in time where you're like, genuinely, what is going on and how do I move forward? I feel stuck. >> How do we move this call forward? >> Okay, guys, [music] I want to do some math right now. Y'all want to know how much girls make on one deal? >> [laughter] >> Well, I will say Christine's a little bit of a unicorn, but this is a real offer that my girl did get on, okay? 20K, no, they do not make 20K close in one deal. That would be Well, Who is still on the call with me almost 2 hours deep? >> [laughter] >> Yeah. I see you guys. Let's go. I'm a huge negator of passive income. If you're Y'all spent 2 hours and 24 minutes hearing me talk. Your time is valuable, [music] so I'm going to reward you guys for that. Hey! Hey! [screaming] Hey! If you booked your call and if you are on the No, phone. If you're on the glass right now, I'm going to give you a gift for spending the most amount of time with me. Cuz most people just said, "Booked my call. Thank you." and left, >> [music] >> okay? For those of you guys that stayed till the end, I'm going to unlock three bonuses that nobody else is getting except for you guys right now, okay? That Zoom call literally gave me a migraine. Is that the strategy to just keep going for as long as possible? Because that just annoyed me. It did not make me want to join She Sells. Towards the end of the Zoom call, Shelby uses another common sales tactic by claiming that spots are limited. Spots are limited. Get in now. As if Shelby wouldn't want as many people to join as possible. As many people to pay that $5,000. When I tell you guys, you know, the spots are limited. There's only so many spots we can take for this class. I get it. I only have 40-ish closers and they only have so much calendar availability for this class. I cannot say that clearly enough. Mariah's goal for her whole life she had 81% [clears throat] and they were like, "You're going to go to school. You're going to become valedictorian." The course is going to be the same for everyone regardless, but Shelby says that she only onboards a few women each cycle and that the remote closers calendars fill fast. And she adds that if you're interested, don't wait. First come, first served. This is a scarcity and urgency tactic. Framing the opportunity as scarce, it triggers a fear of missing out. Almost like a fight or flight response. That urgency, where you feel like you have to get in now or you'll miss out on that opportunity. >> Sell the sizzle, not the steak. Don't sell the steak. Sell the sizzle of it. Sell the dream. >> Shelby then has an assistant in the chat regularly spamming the link to sign up for a call every few minutes for over an hour. At 6:14 p.m., they claim calendar is 60% full and urge people to book quickly. Four minutes later, at 6:18, the capacity suddenly jumps to 80% and they still encourage people to join as soon as possible. Shelby then moves into a slideshow she calls side quest or psycho, where she claims that you can do remote sales on the side and still make 4,000 to 12,000 to 15,000 a month, which for most people is a full-time income. She adds that those who fully commit, what she refers to as the psychos, can work 8 to 10 hours a day and make 35 to 44,000 a month. This kind of feels like an income claim, which I'm pretty sure is illegal to do. >> Most girls, their first month is like 7 to 9k. Part-time. [music] First month, 7 to 9. Then you hit 15. Then you hit this. Then you hit that. That's how you grow in this industry. It's not easy. It requires work ethic, but is a sure fire way that if you are willing to work, you are finally going to be able to get paid for what you put into something. And that's priceless. >> Telling people that they can directly make a certain amount of money through taking her course. >> The top producers in sales are literally psychopaths. And I'm one of them. I made $300,000. I'm 23. I drive a Porsche. I go on a lot of trips, whatever. >> What Shelby fails to mention is that high-ticket sales is not an industry where simply working more guarantees higher earnings. Skill matters, but also your connections matter. Building out your network matters, and the specific industry you're entering into matters. How that industry is doing at the time. Certain industries have dips and valleys, like right now the real estate industry. And so regardless of how good you are at your job, you'll still have a low success rate if the industry isn't doing well. >> Shelby covered very little of what it would actually be like to be a high-ticket remote closer, and then went more into these fantastical stories where she would sell this dream life transformation on and on and on at excruciating lengths, continuing to tell people to sign up for additional calls. >> I will never stop a woman from making her back. >> [laughter] >> There's a lot of girls that get on offers in the first week of the program. In Chanel's case, it was her very first week in the program. She had her very first day taking sales calls. She took her very first call, and it was a painful deal. Savannah goes, "I just had my first $15,000 day yesterday. Two painful deals back-to-back. Love this community so much. Being here such a blessing." Name another who started a business. >> A lot of people have compared Shelby's course to MLMs as well because the way that the course is marketed as this great income opportunity with income claims. Shelby saying that she has a mentor, and that she can help mentor you to get in this industry. >> I am now your official mentor for the next 90 minutes. Depending on how long I talk, it could go longer. >> Feel very reminiscent to MLMs or multi-level marketing schemes. Same could be said for get-rich-quick scams, schemes, or courses. >> Start printing some money. >> So let's talk about the similarities and the differences. >> Is this an MLM or pyramid recruiting structure? Do I have to sell stuff to my friends? The answer is no. You are one closer for an online business. The amount of money you make is the exact number of deals you close. That's it. >> difference between MLMs and remote sales comes down to specifically how you make money. Now, if remote sales is done correctly, then of course it's a legitimate opportunity and different than an MLM because you're earning a commission by directly selling a product or service, usually through conducting calls or trying to make online. And while a lot of people get very annoyed by remote closers who are spamming them, that doesn't necessarily or inherently mean it's a scam. It's different than an MLM because you don't necessarily need to recruit anyone to make income. Compared to MLMs where a big part of the money comes from bringing other people into a downline system. But when it comes to courses that teach you how to do sales or teach you how to do a skill, the sort of influencer course system, it can be easy to see why people often make the comparison. So, let's talk about MLMs versus she sells. Both of these sort of systems start with someone who claims to be an expert or claim to have been mentored by an expert. >> Congratulations. I am so happy that you decided to join my sales academy and I also just wanted to congratulate you because taking that first step is so so hard. So, you are a bad bitch and I'm excited for this. >> They also have income claims of their own income made to sell people a dream of what their life could look like if they buy into the system that this person is selling. Whether it's an MLM company, an influencer course, either one requires you to invest quite a bit and the data or reviews shows that the upside doesn't quite match the promises or the claims that people have made of this massive income or this great lifestyle. MLM's and influencer courses also focus a lot on the mindset that you'll have success if you have the right mindset because then when you inevitably fail, they can say they it was all your fault because you just weren't in the right mindset. This is why social media courses have been dubbed as the new modern pyramid scheme. On top of that, there is an MLM that is all based on selling courses, which sort of blurs the line between the two. An article written on CNET talks about how digital courses have become the latest MLM scam that they're misleading, predatory, and rarely work. There's a course structure where you teach others how to sell a course through a course. This is called master resell rights and you may have heard of it or run into it or know someone who tried to sell you it. It's also called MRR. Of course, this isn't exactly Shelby's system, but important to talk about in this video. The article on CNET says, "Influencers are telling their followers that they're making thousands after taking a simple course. And if you just comment course below, they'll link you to the course so you can learn how they did it. It's sketchy and it's a scam. Underneath it all, these master resell right or MRR courses are essentially multi-level marketing schemes. They seem enticing but rarely deliver. Instead, you'll only make money if you repackage the same course and get your followers to buy it." >> Shelby Sattler makes 100 times more from a course on sales rather than her sales job. >> This kind of mirrors Shelby's course structure even down to teaching others how to sell courses while pretending she's teaching how to become a high-ticket salesperson and saying that you will earn big. The only difference is Shelby's promising legitimate opportunities at the end, not this idea that you have to recruit a downline to be successful. So, all's well that ends well, right? If it does indeed end well for Shelby's recruits or mentees or sales people, girl bosses in training. The only problem is, if at the end of all of it, there's no legitimate opportunities to be had, then all of Shelby's mentee, sales people, girl bosses in training wasted their money on empty promises. Let's also compare Shelby's She Sells course to the common findings in get-rich-quick courses. Oftentimes, these courses sell using flash or flex and displays of wealth. There is almost always a course involved using scarcity and urgency tactics with the idea that the course will make you at least richer than you currently are. >> Sales is quick money. >> These get-rich-quick courses are focused usually around a face or a personality focal person who's selling the course. And it uses sales tactics to rush the process. There's a Medium article titled Don't Fall for This Scam that speaks about the real education distilled in social media courses versus the flash that is pure marketing meant to reel people in. My favorite section in this article leads with please just read a book. Whether you are rich, poor, or whatever you are, I believe that you worked hard for the money you earned, even if you're just selling courses. Most of the influencers get-rich courses out there have a premium price. And if they're not, they're going to upsell you later with a more expensive product. Today, we have access to an infinite amount of books, most of them affordable. I'm almost sure that all of them are. Made by people who worked hard and have real experience with the subject they are writing about. They distilled all their life experiences and knowledge into one book or a few, but that's still fine. These are accessible to everyone. Books let the ideas sink deeper than just watching a course made by a questionable influencer. I truly believe, and I stand by it, that books change us from within. That's a better value than any course can give you. There's also a LinkedIn article that's thoughtfully written titled The Rise of Fake Gurus and Scam Course Sellers on LinkedIn and social media, which explains how time and time again this grift works. Many of these individuals present themselves as successful entrepreneurs, tech workers, or digital nomads. They post curated images of luxury lifestyles, expensive cars, and exotic travel destinations. Their posts are filled with quotes, fabricated testimonials, and vague promises like I made 100k in my first month freelancing and you can too. At the heart of this phenomenon is a simple yet effective business model. Sell access to information that's freely available elsewhere but wrapped in urgency, exclusivity, and emotion. What makes the courses appealing isn't the value of the content but the psychological manipulation used to sell them. Many of these courses operate in legal gray areas. As long as sellers include disclaimers like results may vary, we do not guarantee income or job placement. Which by the way, does Shelby do that? Because she says that you will get a job after, that they have job opportunities, and she says that you can make X, Y, and Z amount of money. Anyways, moving on. Always research independently. Look for reviews outside of the seller's own website or social media. Check forums like Reddit, Trustpilot, or Glassdoor. On the landing page of Shelby Sells website are giant letters with the claim number one female sales trainer. A claim that lacks independent verification. It's not like there's any standardized ranking system in the sales training industry. So, it's more of just a marketing statement. I spoke with someone in the sales industry who I know personally and showed them the Shelby Sells She Sells course and website and this is what they had to say about the whole thing, which I thought was pertinent to show in this video. They said, "It's a pyramid scheme. They're selling you a course that just instructs you to scam other people by selling them the exact same course format. Nobody using the term high ticket sales is actually doing high ticket sales. They're talking about selling complete scam courses for online gurus and influencers that scam middle-aged moms and other desperate people looking for get-rich-quick schemes. These courses are anywhere from 1 to $10,000, and that's peanuts in the sales world. Even car sales, which has zero barrier to entry. The difference is that unlike a real product, these scam courses are 100% profit, and they're scams, no question about it. Getting into real high ticket sales requires strong experience or a strong network, and is typically highly specialized, like IT, software, SaaS, medical devices, defense, etc. You're not breaking into any of those by taking some scam course from a 20-year-old on Instagram. She's targeting people of low income, promising them they'll make money, but as soon as you hop on a call, she asks for a $5,000 deposit, and if you can't afford it, her reps ask you to take out a new line of credit. She has no experience in remote sales closing. The Trustpilot reviews of She sells mirror similar sentiments. "Complete scam. My daughter, a full-time college student, gave her last $2,000 to the She sells program, only to find out you must give them $4,000 more to even finish the sales training videos and gain access to the selling platform. She never watched a single video because she's scared they'll take more from her bank account. Silly, because now she's broke. She sells takes the first 2K directly from your bank. I have a business degree and I'm old enough to spot a scam when I see one. However, Shelby Sapps She Sells preys on unwitting young women promising the world, taking a large amount of money up front, and for many delivering nothing. It appears to be a pyramid scheme as they have associates get in your face on a live video call promising the world to get you to fork over $2,000. Shelby Sapps should be ashamed of herself. Feeling deceived. For context, I've completed the entire course and graduated. The community is beautiful and that I'm grateful for. For starters, the proprietary graduate software is BS. There aren't thousands of creators. There's barely over 200. Half of them don't even have offers. None of them get back to you. No matter how much I tried, same with other girls. If you bring this up to try and get help, they will either ignore you or say work harder. I don't think they realize they've made thousands of women hopeful and promised something they couldn't deliver. Any grad support call I got on, my questions and concerns were unable to be answered. These coaches don't know how to handle this. So many women alongside me were searching for weeks, months, and some had given up altogether. When applying to closing jobs, no one cared that I graduated from She Sells. Not one interviewer. Surprise, surprise. They care about experience, real experience, not a course. Not to mention the investment is $6,000 and after 16 weeks they cut off your access and want you to pay $200 a month. It's straight up greed. $4,000 scam. Review from an actual sales professional. This course is nothing more than fluffy language about changing your mindset coupled with basic tips that can be found elsewhere for free. This 22-year-old woman does not have the credentials to teach anyone anything. [music] I have worked in actual commercial sales for a decade and would not recommend this course. You can find the information online for free or you can take a course with someone who actually has experience in sales. She even says herself that her only prior experience is door-to-door pest control sales. The reason she is doing so well is because she sells she sells. She has created her own pyramid scheme with her closers being her downline. >> We created what I call the LinkedIn or Indeed of [music] the high-ticket SALES INDUSTRY. YES, WE DID. And let me be clear. No Oh, shit. Does every single high-ticket >> You good girl? >> These ones have a green check mark next to their name. They're what we call featured creators [music] and they're ready to hire closers today. It is pretty freaking cool. So, I would reach out to those ones first, right? >> But Carrie she is getting paid off of her as well. So, she's getting paid on both ends. So, she's getting paid on both ends. >> Also, I get this question a lot. Do I charge coaches to be a part of this software? The answer is no. Why would I only put opportunities in here for people that pay me? Um so, yeah, I do not monetize this software at all, which is cool. Which means that coaches now don't have to pay to hire the best closers in the industry. So, it's kind of how we like >> She made it clear on the call that you can do all of this yourself and you can learn all of this yourself, but that she at the same time made sure to corner the market, gatekeep, so that you have to pay $5,000 to her to get more access to people selling courses, social media influencers. And she made it very vague as to whether or not she charged people on the back end, the influencers selling courses, to be able to promote to her She Sells Sellers. My theory on that is that she used to exclusively charge influencers to promote their courses to her She Sells Sellers, but there weren't enough people on her website for all of her sellers, so that's why she opened it up to be for free and then now has a verified check. That check mark is just simply the people that paid her extra money to be promoted up top. >> Do not fall for the remote closing scams, guys. All I know is that once I signed up for their call for more information on how this is possible, they priced that at $5,000. Mind you, once you complete their training, which consists of like these online modules that you go through, videos upon videos, like it is a lengthy process that usually takes like a month or two, [music] you don't even have an actual position after you finish that. The only thing they guarantee to you is lifetime [music] access to their Facebook group, which I don't know, is really nothing, and they set up interviews for you with jobs that like they're not even real jobs. I don't know. It's not like actual companies that you've ever never ever heard. I feel like I would feel like a scammer if I actually went through with this. I just feel like everything is so shady. They make you sign like multiple pages of contracts, which prevents you from getting out of your payments if you ever want to leave. >> I'll say this till I'm blue in the face, if they're selling you a course, they're not successful. They have no business success. If they had a successful business that was making money, that was scalable, they would spend all their time and effort growing that business. They're just successful at swindling you. Have a nice day. >> As of now, She Sells is not listed as BBB accredited and has a fairly poor rating. Though it's important to note that lack of accreditation doesn't automatically mean a business is illegitimate, though it does raise some concerns. And on top of that, a ton of people have continued to share negative experiences all from trying to learn how to sell with She Sells. In August of 2024, shortly after Shelby launched the course, a Redditor posted in the r/scams subreddit talking about how they considered investing in She Sells Academy. I almost transferred 3K from my savings to buy it on the Zoom call with all those other girls, but something stopped me. I'm not sure what. It seems like a good investment because for 3K, I get a job and stuff, so I can pay it back. In response, hundreds of comments warned the user that She Sells Academy was a scam. But interestingly, later on this thread was brigaded. On September 4th of 2024, after receiving over 1,000 reports in a single day, the moderators noted, "We have received nearly 300 false reports today, including 170 reports of vote manipulation, 73 reports for threats of and four reports suggesting this content is sexually suggestive content of minors." OP later made a follow-up post saying that Shelby and her team have sent them extremely scary and vulgar messages attempting to get their account taken down. Another Reddit post in r/scams notes how Shelby doesn't really have much experience in high-ticket sales and remote closing, the very thing she's selling with She Sells, that she very quickly switched from doing pest control to all of a sudden marketing high-ticket sales. >> Shelby has only been a sales trainer guru for a year. >> So, I have a whole team. So, I have a team of [music] 22 and they handle a lot of like the back-end emails, a lot of the sequences and [music] the stuff that, you know, I am not an expert on. >> Making a hundred grand in sales jobs is possible, and making millions per year teaching others how to be good at sales is how you get to a team of 22. >> On November 25th, 2024, a Redditor expressed concern about a coworker who invested thousands into a remote sales certification linked to She Sells Academy. That same week, a user posted in the r/scams subreddit about She Sells Academy. They shared an email they received from the company as She Sells was attempting to close them on purchasing the course. And this email is wild. The email read, "What the actual f just happened? I was literally about to pop the champagne to celebrate you joining the She Sells squad, when bam, I saw that you never completed the checkout process. Did the tech gremlins strike?" The follow-up email was overly aggressive, fairly emotionally manipulative, kind of cringey, and using a lot of urgency and hype to try and push this person into making the purchase. "She Sells Remote is filling up faster than a Starbucks during pumpkin spice season. Because I believe in you, even if you're doubting yourself right now, I've put a 24-hour hold on your spot. But babe, that's all I can do. After 24 hours, I've got to release it to another boss babe in waiting." Another Redditor jokingly commented, "Written like a man trying to sound like a woman with the most girl bossy buzzwords I've ever heard stringed together in a sentence." In a Reddit post from r/highticketsales in January of 2024, a user claimed to be two weeks away from completing their tier four and graduating, when all of a sudden they were cut off and lost full access to the platform, despite the fact that they paid full price upfront. They said, "I'd have to pay an additional $400 to get the rest of the access." Another Redditor posted on the r/scams subreddit reviewing their experience with She Sells Academy. They explained that after graduating, members are promised to get access to a job board where they can receive and accept remote sales opportunities. After 4 weeks, they're required to pay 200 per month to maintain access. Something the Redditor claims wasn't disclosed beforehand. The user also stated that the graduates lose access to the community, which was never mentioned. This is also probably another way that Shelby makes a lot of extra money in this course. This user also revealed that the program's total cost has now risen to $6,000. "I'm going to cut my losses for what I already paid," they wrote. There's a more troubling legal aspect to She Sells as well, which is the ongoing lawsuit and the claims within this suit, where Shelby is being sued for more than $10 million. This lawsuit was filed by her former business partner, George Stoitz ev, Stoitz ev? I hope I pronounced that name right. The complaint was filed in September of 2024 in Miami-Dade County, Florida, and it names Shelby and her business, She Sells LLC, as defendants. In the lawsuit, George states that the pair founded Girl Sales Boss LLC in May of 2024, intending to provide personal and professional development to help place women, or girl sales bosses, in high-ticket remote sales roles. Girl Sales Boss is also called GSB with George. George claims he developed what's called in the suit the GSB Flywheel Business Model. This model allegedly mirrors the one that Shelby uses in She Sells. Big question here, is the process that She Sells uses and this GSB Flywheel really that unique of a method? Is it that different to the process that a ton of other courses do already. It just seems kind of standard to how people try and sell courses. From May to August of 2024, GSB experienced rapid growth, onboarding over 100 women into its program. The company also built out a large CRM database, which would probably be the most essential part of its sales model, in my opinion. So, what exactly is and isn't proprietary? Well, I guess that's for a judge to decide. George, Shelby, her assistant, and two other individuals named Blake Rocha, and Alex Blake, participated in a business call. Shelby presented Alex and Blake both as potential business partners that could join in. But, after this call, George claims that he discovered that Blake and Alex sent Shelby a contract all proposing a new business venture that would directly compete with GSB. Fast forward to August 18th of 2024, Shelby abruptly ended her partnership with George during a brief phone call, saying she wanted to take her business in-house without any prior warning. Just 30 hours later, Shelby launched a competing business titled She Sells Remote. She launched the business through a webinar, which attracted 30,000 attendees, and George believed many of these attendees were from GSB's company client list. The webinar introduced a product nearly identical to GSB, marketed as The Real Game Changer, and significantly increased the price from $750 to $2,997. So, by August 22nd, 2024, George sent Shelby a formal demand letter accusing her of breaching her fiduciary duties, committing fraud, and misusing trade secrets. In response, Shelby, through her lawyer, sent a cease and desist letter including a statement that she feared for her safety and was afraid to leave her apartment due to his proximity. Shelby says that she was taken advantage of in the business world, inferring that George was the one who took advantage of her. It's all a mess of ongoing back and forth and the legal proceedings are still ongoing. Just because George claims the business had trade secrets or proprietary information doesn't mean it actually did. That's kind of for the legal system to decide. If nothing was stolen from the business, then this may just be a case of Shelby wanting to move on to a more advantageous or profitable business situation for herself. It does feel like Shelby did the ultimate girl boss move. Shelby scammed the scammer. Scammer gets scammed. I mean, what can one really expect? On March 26th, 2022, Australian entrepreneur Brooke Triplett, who runs a business called She Sells with Brooke, posted a video explaining that two businesses are operating under the name She Sells, which she said has caused confusion online. Both Shelby and Brooke run similar businesses selling remote sales courses aimed at helping women ditch the daily grind and build six-figure sales careers. >> Oh my god, I'm shaking. I'm literally shaking. >> You know what? If you have to take a moment to just breathe because honestly, I have seen this girl go through it all. It's fair that everybody know the story, the transparency, and then they can make an informed decision about who they decide to get coaching from. >> 100%. >> May or her, I honestly don't mind. >> Yeah. >> But it's just know everything and then make a decision. >> Brooke said she wanted to address the similarities in branding as her business expanded from Australia to the US, where Shelby's already had a following. >> Initially, it was just going to be sales training like for fitness people. >> Yeah. >> And I was like, I really want to work with women and there's no women in sales. There's very few. You know, if you want to learn how to sell, there's so few women that you you go to to learn. >> Brooke registered her business on January 10th, 2024 under She Sells with Brooke after finding the name She Sells Academy through ChatGPT. >> Me and Scott were sitting there and I've literally got screenshots of me talking to ChatGPT. I was like >> She's got the evidence. >> Yeah, I did. >> She's got the receipts, ladies. >> Yes, this person, Brooke, decided on the name for her business and on calling it She Sells after ChatGPT recommended it. Then, when she discovered that Shelby also had that same name, somehow this meant to Brooke that Shelby is copying her brand or trampling on her smaller social media sales course business. What if neither one copied the other, but both just asked ChatGPT what they should be calling their course and ChatGPT gave both of them the same answer? >> Three months after naming her business, She Sells with Brooke, Brooke came across one of Shelby's TikTok videos in which she promised to stop gatekeeping and encouraged people to pursue remote sales. >> Brooke was on a work trip in Mexico when a friend called to tell her that Shelby launched She Sells Remote. By then, Shelby had over 100,000 followers, which meant her brand quickly overshadowed Brooke's, which only had 200 followers. Brooke said she noticed similarities in the brand, not just in the name, but the branding, including similar fonts and elements from her own brand shoe, like an image of her holding a phone. >> I get a call from one of my very [music] good friends and she was like, Brooke, are you sitting down? And I was like, yeah. She's like, you know that girl that you posted about a while ago? She's just released She Sells. Same name. Same name. Same name, same like font. >> I feel sick [music] for you. >> Oh my god, like all I could think of was like, holy shit, she's got hundreds and thousands of followers. I had maybe like 200. She sells She sells She sells everywhere just She sells and I'm like Wait, like that's my name. That's my font. Like she did the same brand shoot as me like to a T. She had a little old phone like I had used, too. >> While Brooke said that Shelby had a right to start her own remote sales business. Brooke said she couldn't look past what she viewed as an exact copy of her ideas. All these people claiming they're ripping off one another and most of these things you can find online for free. Brooke eventually messaged the She Sells page directly about the issue. According to Brooke, an assistant responded saying the message would be passed on to Shelby, after which she says she was abruptly blocked. She sought advice from those around her and although some suggested simply changing her name. Why not? You're still just starting out and an influencer with a lot more followers has the same name. It makes sense to change it. But Brooke chose to continue with the name and now has 40,000 followers. >> Hey, it looks as though my whole brand has been copied and like my my logo like this must be a mistake. I just wanted to like message >> Clarify, right? >> And her assistant messaged me back was like, "Oh, hey, like I'll bring this to her attention." [music] And then I was blocked. So then people were like, "Just change your name and be done with it." And I'm like, "No, like it holds actual sentimental value to me. Like this is an origin story. Like this this is a test. I can either just change my name and forget it happened or like I can just know that I will be better. I am the innovator. >> Brooke claims her product is better quality and describes herself as an innovator. Although her company name was generated using AI, Shelby actually registered the business name of She Sells before Brooke registered hers. So it kind of sounds like AI betrayed Brooke with that recommendation. A search of business records in Arizona shows that a Shelby Grace Hoss filed for She Sells LLC on April 4th, 2023, 8 months before Brooke registered her business in Australia. >> Where did you come up with that name? That's that's uh innovative. >> It was actually my mom. >> Mhm. >> So, she came up with it while I was doing door-to-door. She always wanted me to start my own sales academy, and that was a long a dream of mine for a very long time. >> Mhm. >> And I remember when I was in my master's program, >> Yeah. >> I was just, you know, professor was talking about something and I was googling on the um LLC websites. And I was like, I wonder if it's available. And so, I actually got the LLC like 2 years ago. >> Yeah. >> Before I launched it just because it was available. >> Interesting. >> It kind of like manifested itself. >> Someone commented this fact under Brooke's video and Brooke replied, "It wasn't the name that was the issue." Then, what is? >> You copy her or did she copy you? Who came first? >> Yeah, who came first? >> I was like, look, this is the facts. Take what you want. >> I've never said one bad thing about this woman, by the way. Like, I've will never say anything. >> haven't. >> Uh no. I I like I don't have anything bad to say. I just [music] want people to know that I could never do that. I could never stand by a business and be in a business that wasn't truly mine. I never just cut, copy, paste. >> Yeah. >> I'm not that type of person and anybody in She Sells can hand on their heart say like they they're in my coaching sessions. Like, I am as I am. >> Yep. >> Overall, Brooke said there was little they could do legally, but is focused on her goal of not being the biggest but being the best. That being said, the fact that her webpage immediately has the typos there, the there like there they are instead of there as they are, has me already doubting the high-quality mentoring that Brooke could potentially offer. In terms of Brooke's course, a reviewer on Reddit described signing up for what was advertised as a no-pressure introductory call, but claims it quickly turned into a high-pressure sales pitch. They also noted inconsistencies in the program's claims, which raised concerns about credibility. Overall, the experience felt predatory and was the typical hard sell approach disguised as empowerment, similar to what reviews have said about Shelby's program. So, all in all, everyone in the remote closing and social media industry gives me bad vibes personally, but you can be the one to judge on that front. Apart from Shelby's course, she's had some controversy when it comes to her personal life. And because this is social media, personal always ends up intersecting with business. Shelby's most popular Tik Tok video is where, in perfect girl boss fashion, Shelby pretends she has an engagement ring, but in actuality, it's the keys to her Porsche. The camera flips around and she walks over to her car, which looks amazing and it's a super cool video. But somewhere along the lines, Shelby's content changed and some of Shelby's other more popular and most liked videos on her Tik Tok profile has been revolving around her relationship with fitness influencer Alex Eubank. >> Pretend I'm a random girl. >> Wait, what? >> Alex! >> Wait, I'm here. >> I'm supposed to be a random girl. >> I didn't hear what you said. >> "Pretend I'm a random girl and you just let it happen." >> hear what you said. >> You just let it happen. You literally cheated on me. Okay, pretend I'm a random girl. >> [laughter] >> Alex! It's like you want me on you. You took way too long >> You just grabbed >> me up, so you wouldn't flip my shit if I was a random girl. >> Like many creators in the fitness space, Alex Eubank gained popularity in the early 2020s through Tik Tok and Instagram, where he shared workout routines and transformation content. Alex and Shelby started dating only in May of 2025 and were engaged by December. >> Okay, is he proposing to me or did he just buy my whole family to New York and bring me to Rockefeller Center and book the VIP sections and almost throw up five times? >> [music] [music] >> Comments on their engagement videos were things like bro made the best financial decision ever noting Shelby's wealth. Other comments also pointed out how quickly things moved in their relationship concerned that they were rushing things. Although Alex Eubank has done well for himself financially partnering with brands like Young LA and booked up before acquiring fresh supplements dating a woman like Shelby who's earned millions of dollars a month has sparked some online conversations about their relationship dynamic especially when it comes to gender roles in a relationship and who should be the main provider or breadwinner. >> I think someone clipped a video of Shelby and I in one of my vlogs and they're trying to like say what our whole dynamic of our relationship is from a 30-second clip. >> I personally I don't know if I like a girl with [snorts] income but like it's definitely different like since you have so much money yeah it's like I don't know how much it matters you know what I mean? >> For her and I money doesn't matter and I hate talking about like money shit but it's like we we both have done so well that like it's not even a conversation like she might buy like something I don't know like whatever and then I just spent like 35 grand on a Japan trip we're going to go on. >> She doesn't think about it yet. >> You know what I'm saying like we just like it's just whoever is available at the time. Like if whoever's fucking car is closer to them, whatever. You know what I mean? >> While some people jokingly comment that Alex Eubank secured his future through marrying Shelby who's well-off financially, with Shelby even leaning into this discourse, reposting a TikTok by Austin Dunham where he claimed Alex was set for life, and she joked, "I'm going to turn that man into a stay-at-home dad, barefoot in the kitchen." Very quickly, this commentary can take a dark turn. Austin Dunham made a video commenting on Shelby and Alex's engagement saying that women typically date up, and that since Alex had a disadvantage financially, he'd have to maintain his masculine frame long-term. >> Alex Eubank's proposal is a crystal clear reminder that marriage does in fact make sense for some people. For example, he's doing well, but she's doing even better. >> [music] >> If my girlfriend was making $2 million a month, best believe I would propose to her too within 7 months. But, on the other hand, if I was a guy making a million dollars a year, but my girlfriend was making $60,000 a year, I would probably question the fact or the idea of marriage in itself. Or if I were to get married, I would at least try to protect myself. I would say if Alex wants to keep this relationship long-term, he has to show why he is the best option outside of just financial reasons. That's going to really come down to holding masculine frame alongside with putting Shelby, who is already in a high masculine state because of her business, her career, putting more so in her feminine. >> Why do you look like you're miserable? >> [laughter] >> Huh? >> Because you make me feel like the man. >> Why? >> You made me get the tickets. You made me talk to the agent because you didn't want to ask which line it was. We're staying in my house. And then you're like, "I don't want to go buy them anxiety." Like I feel like the fucking man in the relationship and it gives me the ick. Like, Jay. >> Now, Alex willingly posted that, but that's a clear sign that things need to change, otherwise it will inevitably be a slow burn. >> I feel like this guy has not dated a lot of women. Most women, at least to my knowledge, don't care that much as long as you are making them happy and fulfilled in life, they're not going to care about your masculine frame. What I found fascinating was that often times instead of critiquing Alex or giving constructive criticism towards Alex online, which is very parasocial, but alas, a lot of people would direct their criticisms towards Shelby. Seeing this sort of girl boss brand that she built of being very financially well off when it came to a relationship as something that didn't fit with the social media imagery of being in a relationship. It was almost like they were critiquing Shelby of being too much and couldn't visually see her, but a lot of the people who commented on all of this wouldn't admit to the simple fact that Shelby was so accomplished that it was intimidating. Most people could never measure up to it, so they'd feel hopeless to even try. And would judge anyone else like [music] Alex for even trying in the first place, which is silly in itself because if Alex and Shelby are happy, it's no one else's place to judge. At the end of the day, I think Shelby's success and the success of She Sells Academy is the perfect representation of how a lot of women are feeling in society and on social media. A lot of women are not wanting to live the girl boss lifestyle out of corporate office. They're wanting flexibility, a different way of living, more options, more work-life balance, while still having an opportunity to succeed in life, but the options for doing so are limited. Shelby Sapp or Shelby Hawes sold women a dream that they could have this reality, the lifestyle they wanted with the pay that they wanted. But all Shelby was doing was just selling to women. Shelby was selling she sells. And at the end of this rainbow of opportunity was just fool's gold and empty promises. And that's all for today's video. Let me know if you like this sort of scam coverage content and if there's any other social media scams you'd like me to dive into. And I hope you're doing well. I'll see you in the next video. Stay well until then. Bye. >> [music]