This Former Drug Dealer Knows What's Keeping You Stuck | Chris Cavallini on Conversations with Tom
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Chris Cavallini, a former drug dealer and convicted felon who now runs Nutrition Solutions, shares his transformative journey from adolescence to entrepreneurship in an interview with Tom Bilyeu. As a child growing up without a father figure and amidst a mother's addiction, Cavallini developed low self-esteem and anger, initially using the gym as a way to feel significant and physically protect himself rather than for aesthetics or longevity. His path took him through foster care and 17 arrests before his eighteenth birthday, leading to an ultimatum from Massachusetts authorities: seven months in jail or joining the military. He chose boot camp during September 2001, which served as a critical wake-up call regarding discipline and structure. Although he initially resented the harsh treatment of drill instructors who would ruin perfectly made beds, Cavallini eventually recognized that their actions were part of progressive training designed to build character, helping him transition from an environment shaped by crime in Boston to one focused on elite standards within the Navy Diver community. The pivotal moment for Cavallini's identity shift occurred three years prior to this interview when he was arrested again for crimes committed earlier while running his company and facing a half-million-dollar bail offer with a potential 24-month prison sentence. Despite legal advice, he refused to cooperate or snitch on others, choosing instead to accept the consequences of his past actions to maintain his dignity and integrity. This decision led him into a courtroom where over 100 supporters gathered for his sentencing; impressed by his character references and community work, the judge granted him probation rather than prison time. Cavallini credits this second chance with motivating him to "pay it forward," dedicating himself to helping others from similar backgrounds overcome their circumstances through extreme ownership—a core value of his company that emphasizes taking responsibility for all aspects of one's life without making excuses. Cavallini details the rigorous process he developed at Nutrition Solutions, which hires individuals regardless of criminal records or past addictions provided they demonstrate a good attitude and willingness to work hard. The primary filter in interviews is whether candidates can own their mistakes immediately; those who hesitate are rejected while others who look him in the eye and accept responsibility without flinching are given opportunities. He notes that his company grew by 57,000% in its first three years alone, proving that people from high-risk backgrounds can thrive when provided with a platform to succeed. To maintain this growth, Cavallini had to project immense strength during interviews against intimidating candidates, using psychological tactics like the "genie lamp" question—asking applicants what one wish they would grant themselves—to assess their desires and mindset quickly in group settings. Central to Cavallini's philosophy is the belief that quality of life is directly proportional to diet and environment, arguing that food affects not just physical appearance but mental clarity and emotional state on a microbiome level. He advocates for optimizing surroundings by surrounding oneself with positive energy rather than negative influences, noting that people often live their entire lives feeling bad because they fail to realize how much their reality is constructed from memories and the company they keep. To build resilience against anxiety and adversity, he recommends voluntary discomfort such as cold showers, which physiologically mimic stress responses but allow individuals to practice control over difficult situations. By leaning into pain rather than avoiding it, one can rewire neurochemistry to view problems not as obstacles but as opportunities for growth, a concept reinforced by his experience with Wim Hof's methods and the extreme endurance of figures like Bob Flanagan who sought out suffering to master their own limits.
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Yeah, getting in shape, that was like
one of my escapes like as a kid. That
was like
the thing that I did to
like make myself feel significant. I
mean, initially, I started working out
because
I didn't I mean, I wanted to be able to
like kick people's asses who were
talking [ __ ] to me, making me feel like
[ __ ] And legitimately, I started going
to the gym like once a week in eighth
grade. I'd go in there and just like
look at, you know, what the other guys
and they were doing and I would do it
and then
like
for someone like me that had a lot of
like And again, at the time, there's not
an awareness of this, but like I was an
angry kid. I was a sad kid. I was the
type of kid who wouldn't look you in the
eye when we spoke because I didn't have
any confidence. But like when I started
working out and started like build my
body, I started to like develop
confidence and develop like all these
other like positive things and, you
know, obviously, taking it with me. And
uh this is something that I've heavily
prioritized and I I I truly believe that
like fitness, we're talking about
fitness, we're talking about like, you
know, working out and the diet like more
importantly.
I firmly believe that, you know, our
quality of life is in direct proportion
to the quality of the food that we put
in our mouth. And we know
objectively that we are a byproduct of
and, you know, the way we think, our
standards are a byproduct of the people
we surround ourselves with.
Yeah, for sure.
Right?
When did you start getting onto that
though? Cuz if you're a kid, you're
angry, you're pissed, you're not looking
people in the eye, you start lifting,
I'm guessing that that doesn't come from
a place of a realization about diet and
[ __ ] It just comes from I want to be
able to punch someone in the [ __ ]
mouth.
Yeah.
Walk me through that. That to me is
interesting. So, you and I responded to
I I won't definitely was not an angry
kid. I had a very now, looking back,
it's very obvious that I had a wonderful
and very easy childhood. Um but I was
physically insecure in that there were
people that were bigger than me and I
could tell that they were they could
manhandle me if they wanted to. And so,
I had to be very cognizant, and I think
guys are far more aware of this than
girls. Like in every exchange that you
have, even as a [ __ ] adult, you know
somewhere in the back of your mind like
is this could escalate. Now, it probably
won't because of society and all that,
but it could. And when you're a kid, it
sometimes does. And so, you went and got
stronger, and I sometimes wish that had
been my response. My response was to get
funny.
Mhm.
And there's no question that verbal
ability is the cornerstone of my
success, and so in some ways I'm very
grateful for that, but also in some ways
for the male mind, that that's still a
fragile way to deal with things.
And when I started lifting, it was
partly a response to that. I would
literally look at my wife and imagine
her being raped.
And I thought, imagine being a guy that
couldn't stop that from happening.
And that because I don't enjoy working
out, that was the only way for me to
like push through it. And I know people
think that's really [ __ ] dark, and it
is.
Yeah, [ __ ] I get it.
But at some point you have to do
something, like whatever the need is you
need, right? Whatever [ __ ] it takes.
Exactly. And so, I'm I'm in the gym, I
do not like it. Aesthetics was not
enough to get me motivated.
Longevity was not enough to get me
motivated. It is today, but it it was
not in my 20s.
So, I had to put myself in this place of
imagine the feeling you would have
because when it's just me,
I don't know, it's it's not as
motivating. But to imagine that someone
were trying to hurt my wife, and me not
be able to stop it, like that was the
motivation. When I was at my biggest, I
used that every [ __ ] day.
I get it, man. I get it. So,
my childhood was anything but
traditional. Um my mother had me when
she was 16, all right? She had a lot of
problems. She was a drug addict. My dad
actually took off before I was even
born. So, like he wasn't around. Um just
because of the person and where my
mother was at that time, um you know, I
was taken out of her care multiple times
early on, spent some time in foster care
group homes. Ultimately, you know, just
got pulled from her altogether. So,
bouncing around like that, not having a
father figure, and just, you know, being
in the situation that I was uh exposed
to, like, you develop certain
traits and tendencies and patterns, and
you think a certain way. And again,
like, that was like the majority of my
childhood. I was at
that way? Like, what is it doing to you?
And how much awareness did you have at
the time?
Zero. Of course, ab- zero. I mean, when
it So, people
sometimes, you know, throughout like my
uh I was at at the age of 20s, 25, 26,
that's when I started to like change my
story and and stop like feeling sorry
for myself and thinking that because of
what happened, I used to think that
because of all the things that I was uh
exposed to, whether it was my childhood,
the fact I mean, I was arrested 17 times
prior to my 18th birthday.
That's crazy.
I mean, I was arrested another half
dozen or so times after my 18th
birthday, but like, I used to think that
those factors and I mean, that would
prevent me from ever being something
that was important or significant or
being someone that actually [ __ ]
mattered.
So, you know,
I changed that story around 25, 26, but
again, like, you know, when you're a kid
and you're coming up, like,
just looking back on it, like, there
wasn't an awareness like understanding
that I didn't have what I saw some
friends of mine having. I didn't have
like the the dinner at the table with
the family. It was always very awkward
for me if I was in a situation like that
because I didn't really know quite how
to act. And again, like, that might
sound very silly to somebody, but at the
time, it was a it was a real thing, and
it just it it I always felt out of place
in situations like that. And uh you
know, I I I know what it feels like,
Tom, to
be in a position where, you know, you're
being made fun of all the time because
you're wearing the same clothes, same
dirty clothes. And I also know what it
feels like to have to steal dirty
clothes out of the lost and found in
school just so I had something new to
wear. And again, like in my mind at the
time I thought that by getting in shape,
going in the gym,
that could at least I'd have that. At
least I you know, I could look
physically
better I suppose maybe start getting
respect or you know, maybe have people
look at me differently and not look down
on me, which again, I felt was the case.
I think in a lot of ways
it may have been the case, but I
definitely don't think it was as
profound as I mean when that's all
you're thinking about I mean it's that's
what your reality is going to be. And
again, like at the time
I just I knew that
I I was I was an angry kid. And again,
when I started to get older into my
teens and high school like now I kind of
had like a
an outlet where I could go out and I
could show my ass and I could do really
stupid [ __ ] and get in trouble, get
arrested and
gain significance. I could get
something cool about being the kid that
wasn't a
afraid of the law? 1,000%.
I mean it's not [ __ ] cool. It's
actually the stupidest thing. Now
I don't know man. So let here's the
interesting thing that I find in your
story. Because you and I are polar
opposites of how we responded to
adversity growing up, it is really
interesting to there's no question you
got yourself into trouble, but there's
also no question that the reason that
you kept doing that is it works. And
there is something cool about somebody
that's like [ __ ] it. Like I forget who
said it, but they were saying what's the
point of having [ __ ] you money if you
never say [ __ ] you. And it's like what's
the point of being strong if you never
stand up for yourself. And I 1,000% this
is not me saying the way that you did it
makes sense and it was smart, it was
really [ __ ] stupid and I know you've
said that a million times. But at the
same time I get how not showing fear
to the very thing that everybody else is
terrified of would actually get you a
certain level of social cachet.
And and it did. Like I'm I'm not going
to sit here and dispute that. Like it
definitely did. Um but again, that's
short-term [ __ ] and that's that's
attention that doesn't really matter.
That's significance that doesn't matter.
Thank you for asking that. So again, 17
times I was arrested before my 18th
birthday. Eventually, the state of
Massachusetts like got tired of my [ __ ]
They I was a very familiar face. It's
always the same, you know, like clerks
and you know, police prosecutors you're
seeing all the time.
Ultimately, they came to the realization
that very accurate realization that I
wasn't uh learning. I mean, I was
arrested for Again, it started off with
like super minor, you know, underage
drinking, um trespassing,
uh possession of marijuana before they
decriminalized it in Massachusetts. Um
you know, like fighting, like bat- a
battery with a dangerous weapon. So it
started to kind of like
battery with a dangerous weapon? We're
starting to We're starting to elevate
from underage drinking here.
So it started to escalate a bit and
eventually like they just
again, they drew a line in the sand and
they basically gave me an ultimatum and
they said that uh I could either go to
jail for 7 months
Mhm.
or join the military. And I opted to
join the military, obviously. I mean,
that that
in a sense is one of the best decisions
I've ever made and not for
this, though?
2001 is when I graduated high school.
Uh is this before September 11th?
I was in boot camp during September
11th.
Man, cuz would you have made the same
decision if it was after 9/11 and you
knew this is essentially eminent domain?
Yes.
Really?
Yeah, that didn't happen.
I'd have been [ __ ] conflicted.
I was actually in boot camp when it
happened. A- again, it's
I wasn't like a normal kid. My I didn't
think Like I was oddly I mean, I wasn't
pumped up about what just happened in
the state of our country,
but I was
pumped up to to be in the game.
How hardcore are you lifting at this
point?
Um you know, again, it's all relative,
right? Like at the time to what my
standards were then, like pretty
hardcore, right? I mean, again, there
was really it it was just me getting in
there, doing whatever, but I wasn't
eating it. I was eating like [ __ ] I
mean, during
majority of like my high school years, I
was
I was very self-reliant. So, I was
having to do a lot of my own cooking.
And again, I I I was eating a like
pretty much steadfast diet of uh
rice and ketchup and
angel angel hair pasta with no sauce.
Legit, those were the two things I knew
how to cook.
That's amazing.
Yeah, and again, like you know, when
you're young, you can get away with that
and still look a certain way.
I could not.
So, I've heard.
Yeah, but uh you know, boot camp
was obviously
a big wake-up call for me, right? Like a
kid who
you know, again, like I was not a great
kid, didn't have any
didn't have any structure, didn't have
a father figure, didn't have like
authoritarian figure, didn't have any
discipline. So, boot camp was basically
exactly
what someone like me needed. It began to
teach me the importance of
taking pride in the details, the
importance
break you or did you give in to it?
Uh
again, like I was very mentally weak at
that point um in the sense that
I would I would feel like things were
personal. I would feel like the yelling
and I mean, I got a lot of extra
attention. I got a lot of extra
attention because of my attitude,
because I was physically fit. And again,
I I there wasn't an awareness of of why
they were doing what they're doing. It
it really pissed me off when I would
make my bed perfect, as good as I could.
And I hated that I hated that drill.
They would make Legitimately, they would
like you'd sit there for 2 hours over
and over and over over again, make your
bed. And um you know, when everybody
else was done, they'd come look at my
bed, which would be perfect, and they
would [ __ ] it up and then make me keep
doing it. I would get so angry inside. I
didn't, you know, like lash out or
anything like that, but they could see
it in my
ever a time where you began to
understand why they were doing what they
were doing?
Long after.
really, really interesting. So, what
experientially as it's happening, what
do you think? These guys are just dicks?
Are you asking like, why me?
100% I thought they were dicks. They
were they were jealous that I looked the
way that I did. Whatever weird [ __ ]
weak narrative.
Yeah.
But again, like ultimately there's the
the training is progressive. It gets to
a point where they're not screaming at
you and treating you like dog [ __ ] every
second of every day and then you start
to feel a little better. You start to
you know, learn how to iron your uniform
and your uniform looks sharper. You
start to stand a little straighter and
taller. You start to look people in the
eye and it doesn't feel unnatural and
that was a big deal for me. So, again
like I was very fortunate to
have served not just in the military,
but I was a part of a very elite
community. I was a Navy diver. So, after
I went to boot camp, I went to some
specialized training which is basically
like a fallback in the event that I
didn't make it through dive school. At
the time,
there's about a 70% attrition rate in
dive school. 6 months training which is
longer than actual boot camp. And you
know, like academically, physically,
mentally
the the challenge that you face in that
were much more profound and extensive
than you know, that of normal boot camp.
But by the time I got there, I was just
in a different place mentally and
although I still didn't like, you know,
being yelled at, I still didn't like,
you know, some of the the you know,
people coming and just like screaming in
my ear when I'm doing everything right.
I was in a better place to deal with it
and you know, ultimately being in that
community serving with some of the most
elite, you know, individuals of all the
military
it was a big deal for me. It it helped
me grow up. It helped me learn how to
conduct myself like a man.
It it it taught me the importance of
having high standards. And again, it
just it it really taught me how to look
at the world differently which the the
big the I think the most
profound breakthrough for me
with my military career wasn't so much
like the discipline, the structure, all
these things that you know we're
speaking about. It was the fact that
ultimatum actually got me out of Boston
which
all of the not so great things and
energy and people and environment and
memories that had kind of shaped me into
being the kid that I was and
the reason I was thinking that way is
cuz I was around all the [ __ ] And when
I was removed out of that I started to
look at the world a little different.
I'm not saying I completely uh
you know squared myself away because I
most certainly did not, but it was the
first time that I started to really kind
of recognize that like environment plays
a I mean dude, it plays a
profound role in your entire [ __ ]
quality of life. And the thing that is
really sad is people will live their
entire [ __ ] life not realizing that.
Yeah, this this to me is my fundamental
thesis in life is that who you think of
as you is a construct. You've made it
up. It's cobbled together from so many
complicated things, not the least of
which are like you said the memories
that you have, the energy of the people
that you're around, the momentum that
you've created in your life of being the
person who um is in trouble with the law
that people turn to for an outrageous
moment. If you're at a party and the
cops show up, you know that people want
to see how you're going to react and it
would be such a deviation from who you
see as yourself to not
I had a similar experience. So when when
I was growing up, like I said, my
defense mechanism was humor. And the
role that I played in my family was the
peacemaker. So I learned to um be funny
and my family loved it. I learned to be
funny to diffuse a situation that I
couldn't diffuse physically.
But when I went to college because my
brand of humor was always
self-deprecating. Like I would make fun
of myself before you could do it and so
I could get out of anything. So if
somebody wanted to fight or whatever, I
would just make fun of myself and then
there was nothing left to fight over.
Yeah, exactly. And it was very effective
strategy, but it did leave me feeling
some kind of way about myself.
Sure.
And so, when I moved to LA, I think,
"Hey, this is my chance to reinvent
myself." And like number one on my list
of reinventions was I wanted to take
myself seriously. So, I said, "All
right, I'm not going to make fun of
myself anymore. I'm going to take myself
seriously as an artist. I'm going to
really study cuz I used to cheat in high
school like a madman." And I'm going to
do all my own work. I'm not going to
cheat. Sink or swim. A or F. I'm doing
everything myself. And so, it was like
this real switch in my personality.
That's a big deal.
Big deal. And so, flash forward, I meet
my the woman who ends up becoming my
wife like 6 years later.
And I meet her and I'm just being who I
think of as myself. And I'm like, "Hey,
I want you to come meet my family." And
so, we went for Thanksgiving, flew back
home, and she'd never seen me around my
family. And all of a sudden, because the
expectation is that I'm the funny guy,
Mhm.
I immediately snap back into it.
Mhm.
And I start cracking jokes every 2
seconds, and they're in hysterics, and
my then girlfriend, now wife, is like,
"Who the [ __ ] are you?" She's like,
"What is happening?"
Yeah.
And she was like, "I really enjoy this,
but it's so shocking." And she was like,
"It came out of left field." And I can
see how because I didn't intend to slide
back into that role, but I'm seeing the
same things. I'm back in my old bedroom.
My family looks at me with that
expectant look when there was like an
opportunity for a joke. And so, it's
like you know that they're sort of
waiting for you to be that person. And
it's God, what's that quote? I'm not who
I think I am, I'm not who you think I
am, I'm who I think you think I am. And
you get that That's a real part of who
you think of as yourself is what are
people reflecting back to you.
Yeah. Whether you are aware of it or
not, whether you like it or not, the
people around you, they dictate your
mindset, and they essentially
raise or lower your standards. And you
are not in control of that. It's I mean,
you could have conscious awareness of
it, but the fact is, I mean, we are I
mean, the energy, man, like it's it's
it's contagious and it is going to
affect us profoundly. And this is
something that like I've I've I've
continued to like evolve and become more
consciously aware of it now. Like, dude,
I'm I'm like borderline obsessed with
just optimizing my environment to to to
[ __ ] feel good. I mean, to my the
majority of my life I would say to this
point, you know, 36 years I've been on
this planet,
the majority of my life I haven't felt
good. I can honestly sit here and tell
you that. And now like I I know what it
it's like to feel good. I know what it
feels like to be happy and I want to
preserve and protect and just basically
do everything in my power, which is a
lot, to again like essentially dictate
my own happiness by being mindful of who
and what I surround myself with.
Right. You have an opportunity right now
to set a lot of people free. I want to
know how did you gain self-awareness?
Cuz you're somebody who didn't have it.
You didn't know why you were angry or
why you were doing the things you were
doing or even understand why these guys
are yelling in your ear and making you
redo your bed and all that. But you do
understand it now. So, when did that
like what was the first glimmer of it?
And then how did you develop it fully?
Yeah. So,
just building up building up to that, I
ended up getting out of the military
prematurely. I was 23.
Um
again, I went from having structure,
discipline, routine, order in my life to
one day to the next just no longer
having it anymore. I made the decision
to get out. Had I stayed in, I would
have had to leave uh Jacksonville,
Florida where I was stationed at the
time and I had liked Jacksonville. And I
had I had developed a positive
association with Jacksonville and I
guess I had like a again, at the time
I'm not aware of it, but looking back on
it, I'm I'm thinking that the I didn't
want to go to a place where I felt
shitty again. So, I stayed in
Jacksonville, got out of the military,
ended up working in a strip club,
despised that and working I mean, look,
you
most young guys would like thrive at the
opportunity to work in a strip club.
I didn't like who I was when I was in
there. There was just this the human
beings that were coming in there, the
people that worked there, they just made
me feel less good about myself. They
again lowered my standards. I was in a
position where I was drinking at work to
make the, you know, the the shifts more
tolerable, getting in fights with the
customers, messing with the girls. I
ultimately got to a point where I
despised working in a strip club so much
after 2 years, I quit to become a drug
dealer. Okay? Spent the next 7 years as
a drug dealer, living my life
the legit polar opposite of how I'm
living it now. And again, I was just
carefree, partying 5 nights a week, like
all the cash I was making. And again, at
the time to my standards then, it was a
lot of money proportion to what my bills
were. Um but again, like I was literally
I took that what I call the first job
mentality where, you know, we're 15, we
get a $100 paycheck, we know that we
have like that $100 between the Friday
you get paid and the next Friday spent.
Again, all the money that I'd come in,
I'm spending it just as quick. And
eventually it got to a point, man, where
I just I started like getting older, I
started
seeing some other drug dealer friends at
the time, you know, getting in trouble,
getting sent to prison.
And I I started to really
recognize what ultimately was in my
future. And
Do you remember though that cuz here's
what I want to get to. So you and I both
worked with a lot of ex-convicts.
Yeah.
And one of the things you start to
realize is, okay, your frame of
reference is completely [ __ ] up.
Mhm.
You're not seeing the world the way that
I see it.
Mhm.
The world's the same for both of us.
Mhm.
But we're not seeing it the same, which
means we're moving differently, we're
making different choices. My choices are
leading me to generate wealth in my
life, to create stability, um
functioning relationships, and yours is
not. So you begin to go, okay, how do I
make them aware of that?
Mhm.
Because until they can self-assess,
Mhm.
until they can begin to process, this
makes sense, this doesn't, this feels
good. Even if it's just that, in fact,
that's probably where we should focus.
This doesn't feel good. I don't like the
way this person makes me feel, or I want
to feel this way, or whatever. But if
they don't recognize that mechanism,
they're stuck. So, what I'm hoping you
can articulate is like what were those
first like I saw my friend, he was
dealing drugs, and he was just a dick to
the person he was selling to, and I
thought, "Huh, that's a reflection of
me." Like how did that process begin to
happen?
Yeah, so the thing that made me
want to like just get out and start
going a different path is I started to
feel that if I didn't, I would go back
to being looked upon, being looked down
upon as that kid that I was growing up,
and that really freaked me the [ __ ] out.
I wasn't afraid to go to prison. I
wasn't afraid of getting locked up. I
was afraid of
being looked down upon and going back to
being this like insignificant just human
that really nobody gave a [ __ ] about.
So, I went to someone that I respected,
and I basically just put my cards on the
table, and I told him
everything, and I said, "Listen, I I
want better for myself. I
have no [ __ ] idea what to do or where
to start." It's like, "Is there anything
that you can put me on to?" Somebody who
um, you know, I looked up to at the time
and was very successful individual, and
he put me on to two things. He said that
I needed to
start
reading everything I could get my hands
on related to becoming a better human
being,
Smart.
and then I needed to start surrounding
myself with people who were better than
me. So, the answer to your question
is
personal development, right? And
it's
I talk about this all the time now. Like
we hear it all the time, and people are
watching this, and people are reading
these books, or listening to podcasts,
or doing all these things,
but I don't think they fully recognize
why they're doing it. And
it's very important that you do.
Purpose of personal development is not
necessarily to learn this thing about
like this fact from this person is doing
this this certain way.
It's to learn how to think different.
And that is a continuous process. It's a
It's an ongoing like evolution. So, like
the way that I was able to, you know,
start recognize these things and there's
still things that I'm recognizing about
myself or about my past in cuz I mean
I'm
personal development is what took me
from, you know, being a drug dealer to,
you know, being a
you know, been featured in Forbes half a
dozen times, grew an eight-figure
company with legitimately a team of
convicted felons, ex-convicts, and
former drug addicts. Like
personal development is essentially
it's it's like it's like the water that,
you know, nourishes the seed and allows
it to grow and allows it to prosper. And
we have to stay consistent with it and
understand why we're doing it. Not
because we're looking for the pump up,
not because we're looking for the
short-term fix or like that short-term
answer. And that's the thing, like a lot
of people watch [ __ ] like this, they
listen to [ __ ] like this, they read
these books and then they [ __ ] do
nothing with it. It's legitimately like
like masturbating and then like not
getting the payoff.
The payoff is on the other end of the
execution. So, you got to do [ __ ] You
got to do [ __ ] you got to like take
chances and like, you know, when you
learn to think differently, you're
essentially like understanding that like
you're never going to feel ready or
you're never going to be like feel good
enough, feel smart enough to have have
the confidence to know that, you know,
what? You're going to step up to the
edge of the cliff
without a parachute. You're going to be
afraid, but it's okay cuz you're going
to step off and you know you're going to
figure [ __ ] out on the way down.
Yeah, I think there's two things that
really [ __ ] people up. Number one is
they're coming up to the edge of the
cliff and they don't believe they can
figure it out on the way down. And so,
their whole life is about stay away from
the edge of the cliff.
Yep.
And I think so, I call that the only
belief that matters. The only belief
that matters is that I don't need you to
believe that you're exceptional, right?
You're hopelessly average. Like that the
maybe the great realization of my life
is that I'm hopelessly average, but I
can improve. And once I allowed myself
to believe that I could get better as a
function simply of being a human. Not
that there was something special about
me, not that I was better than anybody
else because that's a really
terrifyingly fragile place to be. It's
like valuing yourself for being smart.
It's like you're going to encounter
somebody that's so much better than you
that you're just going to be like
completely [ __ ] shut down.
And so I thought okay, I'm hopelessly
average, got it. Now if the the most
average person ever has the ability to
grow and get better and I'm the most
average person ever then I have the
ability to grow and get better. Cool. So
now I have the only belief that matters
because now I'm going to put energy into
improvement. The other thing is people
don't want [ __ ] Like this is the big
frustration of my life and the one thing
that and this really really bothers me
to like a deep and fundamental level and
if if I were to take what is it sodium
pentothal, the truth serum, if I were to
take that the thing that you would see
is really lurking around in my soul is I
secretly want to crack the code for
being able to want it for other people.
Like to find some way to like get them
to want for their own success the way
that I want for their success because
once you want it and you believe your
energies will be rewarded then you just
you [ __ ] take the steps, you do the
things you need to do. But if you
believe you can get better but don't
want it or you want it but don't believe
you can get better. Like either one is
sort of this
you're going to shut down at some point.
And
it's interesting to me. Do you remember
like what the first part of your
personal development, whether it was the
first book or just the first idea that
really resonated with you?
I do. The the thing that that ultimately
changed my life
almost on the spot and essentially laid
the foundation for, you know, my future
at the time was you know, back then this
was like around 2009
2010 I started with the personal
development and back then again there
wasn't as many resources social media
wasn't was what it is now. There wasn't
shows like this. There wasn't all the
podcast. So there was YouTube and there
was books and as a drug dealer I had a
tremendous amount of free time on my
hands as you can imagine start reading a
lot of books watched every minute of
content that Tony Robbins had on YouTube
and part of his thesis
you know, back then to this day is you
know, if you want to be successful look
at someone who's doing it whatever model
what they're doing. Another thing that
he talks about is how when he was at
some very low points of his life and you
know, couldn't
you know, figure out how he was going to
pay his bills whatever he went and he
helped someone else who needed help more
than him. So okay, I'm like okay, Tony
Robbins. You're saying that if I want to
be successful model someone successful.
Okay, I'm going to model you and you're
also saying that giving back and and
contribution and philanthropy is the key
board. Whatever found an outlet an
opportunity at some local church
to serve the homeless and again I I go
into this not because I really care
about helping the homeless not because I
really care about giving back and again
this is a very strange thing because
I've been homeless at multiple points in
my life. So one would think that would
resonate with me. It didn't. I went
there for one reason and one reason only
because this guy on this YouTube video
said that this was going to help me
change my life.
And Tom he wasn't wrong because within
the first 10 minutes
of me being at that church I
I felt something that I'd never
experienced and you know, the 27 years
that I'd been alive to that point. I was
overwhelmed with just deep feelings of
gratitude
pride
perspective and purpose
and right there I realized that I needed
to figure out some way
to where as I could experience those
feelings
all of the [ __ ] time because I was
hooked.
Yeah, it's super weird. I it's the one
part of my message where I always feel
cheesy talking about it.
But there is something hardwired in this
social animal where service really makes
a difference from a neurochemical
perspective and I'm really trying to get
people to understand the punchline of
life is neurochemistry. So it isn't
success as it's traditionally defined.
It's not money. It's not fame. It's not
accolades because I can give you all of
that and there was like a rash of
telomeres of like ultra successful
people committing suicide. Was it Kate
Spade I think who was a billionaire? She
committed suicide. It was like this
whole rash and it was like you can give
people all the money in the world. The
famous Jim Carrey quote, I hope
everybody gets as rich and famous as
they want to be so they can realize it's
not the answer. But it's like okay, well
then
define what is the question? And the
question is what makes life worth
living? And the answer is how do you
feel about yourself when you're by
yourself? Now the way that that's
constructed is super [ __ ] complicated
and has a lot to do with
what do you value? What are intrinsic
drivers? Because I think there are
universal drivers that are hardwired
into the human animal and one of them is
is purpose. One of them is service. It's
having meaning in your life and knowing
why you're doing what you're doing. And
getting people to focus on that
in the midst of the chase, right? So I
lost
eight and a half years is about the real
number. I usually round it to 10, but I
lost roughly eight and a half years of
my life chasing money.
Yeah.
And it was an all-out chase. I hated my
life, but I showed up every day and I
was like I'm going to [ __ ] grind it
out. I'm going to stick it out. Like
I've got the discipline to see this
through and finally it just was so
horrendous like you when you were
um I don't know if you were bouncing,
but when you were working at the strip
club and you're like I [ __ ] hate this
so much, I'd rather be a drug dealer.
You know, it's like
What were you doing, by the way?
I was doing a combination of bouncing,
bar backing, cleaning the vomit off the
floor in the bathroom. You name it, I
did it, but I did it with purpose. I did
it better than anybody else around me. I
mean, that was something that I I kind
of took with me from the military in
regards to what I was doing, whether I
liked it or not. I
wanted to be the best because I wanted
to stand out. I I didn't want to look be
looked down upon like I was.
That's actually really interesting. I
always tell people, so that we're living
in a weird time where people think
interning for free is bad, and that
you're somehow being taken advantage of.
And what I really want people to
understand is, going back to your point
about modeling, find the person who's
living your ideal life, and go and tell
them that you work for them for free.
But when you're there, [ __ ] nothing
is beneath you. Do everything like it
was your Mona Lisa. Like, go [ __ ]
crazy to
do things to the level of artistry. So
even if you're cleaning vomit off the
floor, and I remember one time back at
Quest, cuz I I'm I a huge believer that
you have to lead by example. So you can
never ask somebody to do something you
wouldn't do yourself. And one day the
toilet overflowed, and there was actual
[ __ ] on the floor.
And the you could tell the janitor was
like, "Oh, [ __ ] man. I don't know if I
want to do this." And I said, "No, no,
no, let me do it."
Yeah.
And so I cleaned up the [ __ ] and
they're like, "Why are you doing that?"
And I said, "Cuz I want you guys to see
for real, not like that I talk about it,
that
there's literally nothing that I won't
do. So that when I come to you with
aggression, and I'm like, I need you to
[ __ ] take care of this, like, what is
going on, that you know I'll take the
worst job and make it fun. I will pick
up [ __ ] when it is on the floor, like,
whatever it takes."
Yeah.
But that is not something I believe
were saying about like giving back and
contribution, and like that, you know,
universal like driving factor of like
feeling good.
So I think a lot of people just, again,
like me, I didn't
value it. I was only doing it because I,
again, watched this video from this guy,
and I was just, man, I was just looking
for a way out, man, right? So, I think
people
that are not getting excited about it,
they're just like, "Ah, it's just kind
of not my thing, whatever." Like,
understand it's not necessarily just
about you going and serving and helping
other people. Like,
do it because you're selfish. Do it
because
arguably, you will actually benefit more
than the people that you are helping.
And I know that might sound kind of
[ __ ] up, but we It is very, very
important that we understand that like,
I think the difference between people,
Tom, is obviously our standards. But,
we don't just like come out of our mom's
vaginas with like, "Okay, this person
has low standards. A doctor is kind of
like separating or this person middle
saying this person is going to crush it
in life." Like, our standards are a
reflection of the actions that we take
or fail to take. And a lot of times,
the actions that we take that, you know,
move our life forward are a result of us
feeling good enough to do that. And
we're not always going to feel great,
but honestly, like, in order to get
yourself up and get yourself moving,
like,
you're not just going to get up and
[ __ ] feel good, man. You have to take
action. It's a process. Through your
physical fitness, through your mental
fitness, through your contribution.
Those three things, I mean, those are
the three things that
have allowed me to create the life that
I have for myself. And I've, you know,
taken that and And again, this was
wasn't a process of a specific strategic
process that I followed. It's just kind
of like how uh the cookie crumbled, so
to speak. But then, you know, when I was
able to look back on it and kind of
piece it together, I was able to kind of
regimen regimen it. I was able to
systematize it. And, you know, I
legitimately have those three elements
in place at my company. Every
team member at my company is responsible
for personal development, mandatorily, 1
hour per day.
Do you tell them like what they should
be doing?
Yes, we have the building wired with uh
with speakers. So, again, like, it kind
of uh
has that accountability factor there
where one hour day, they play
whatever the it's it's it's a month out.
They have like a personal development
calendar. And when personal
development's on, like there is no
talking. It's like church. They're
working and they're listening and
they're getting better. I also pay my
team to do to physical training twice a
week early in the morning. I have a
trainer come in and they do like a
high-intensity, like almost a CrossFit
style workout outside
hottest [ __ ] coldest [ __ ] whatever.
The the hotter the better, the colder
the better. It's another opportunity to
make it that much more uncomfortable.
Like I'm paying them to do that because
I recognize that
through fitness and through like doing
really hard things, like that is how we
develop confidence. That is how we earn
the right to feel good about ourselves.
And I also pay them to do community
service.
Every single week as a team, we go out
in the community together and, you know,
there's a number of things where I I
have a company called Nutrition
Solutions. We do healthy uh meal prep
for people. And, you know, either we're
out in the community
feeding the homeless, donating to less
privileged kids, or legitimately Tom,
just going out in the local community
and cleaning up the streets.
And the reason I'm willing to invest in
that, the reason I'm willing to pay
these people to do that, isn't so I can
like glorify it on a show like this or
like post it all over social media to,
you know, like try to get that like
stroke, pat on the back. It's because I
know that without question by doing
those things,
as individuals, they become better
people, which in turn makes us get
better as a team and ultimately allows
us to grow, prosper, and [ __ ]
dominate as a company.
How do you think about culture? So, you
and I both hired ex-convicts.
Mhm.
Um
it's
You said in an interview one time and I
this really resonated. It doesn't always
work out. Like people want that to be a
Pollyanna story and the reality is it's
[ __ ] rad and it felt really cool and
I loved it the most. But, for a lot of
people, they just didn't They weren't
able to get their [ __ ] together, and I
wasn't the person that I want to be. I
mean, ultimately, like I said, I want to
be able to want it for people. I want to
be able to crack that code, and like sit
somebody down in front of a, you know, a
3-minute video where I just cut straight
to the, you know, their soul, and the
world [ __ ] opens up, and they do it.
But,
it as of yet in my life, I'm not capable
of that. So, it became this really
fascinating thing of on one hand, I'd
get people who would come grown [ __ ]
men, like teardrop tattoos, like like
hard [ __ ] And they would come,
break down in tears, and be like, "You
care more about my future than my own
mother." Okay? So, I had some of those.
But, then I also had people stealing
from me, and it was like, you know,
[ __ ] super shifty, and really
uncomfortable, and you have to [ __ ]
get rid of them. So, it's like, I
wouldn't say it's like some magical pool
of people to pull from, and yet, it
spoke to my soul in a way that is hard
to explain.
So, how do you think about culture? Why
do you give opportunities to people that
are probably a little behind your
average potential employee?
You know, I I just feel with
I mean, I was given a second chance. I
mean, I was given multiple second
chances, but
3 years ago, I was arrested for crimes
that I'd committed 3 years prior. So,
one day, I come home. Again, I'm at a
very different point in my life. I'd
walked away from my previous life.
Things are going okay for me,
you know, with the company. Again, I was
in a radically different place, but at
the time, to my standards, and
I was I get two detectives at my
doorstep,
serving me on a warrant for crimes
committed 3 years prior. I got set up.
And
I went through an extensive legal
process. It was about a 4-month process.
My bail was half a for a dollars, to
give you some perspective. They weren't
[ __ ] around and they wanted me to
they wanted me to snitch.
I respectfully declined.
I just couldn't I couldn't imagine
destroying somebody else's life because
I wasn't willing to be held accountable
for decisions that I made. I I I
legitimately had just got myself to the
point where I was like, "Okay, you know
what? I'd rather sit in a prison cell
for however many years and actually
maintain my dignity than be free and
know that I was too much of a [ __ ] to
take responsibility for my actions." So,
they don't like when you don't
cooperate.
The The story about how the legal stuff
shakes down, we will get to, but that is
so [ __ ] interesting. I need to stop
you for a second. So, the building the
identity of somebody who would rather
deal with their own consequences than be
a [ __ ] and rat somebody out. How do you
get to that point? When When So, you
start doing Tony Robbins, you start
building a sense of self, you start I
know Tony talks a lot about identity
drives behavior, so I'm guessing
identity is something that's on your
radar.
How do you put your identity together?
How do you think of yourself now? Like,
are there words that you use? Like,
don't be a [ __ ] or Yeah, like give me
give me some of those, no matter how
Yeah, so so
offensive some people may find them.
Yeah, I mean, listen, like whatever we
all communicate differently, right? We
all Whatever it takes. That's what you
said at the beginning of this
conversation and like at the time, I
mean, look, I had made a lot of progress
personally, professionally, mentally,
financially, um you know, and I just
realized that you know what? Like, I
did what I did for a lot of [ __ ]
years and
this is the direct This is the
consequence and I, you know, was in a
position where my bail was half a
million dollars and they were trying to
make an example out of me, right? I I
was selling steroids. Again, I'm not
trying to minimize what
I did, but I mean like there are
legitimately like rapists and people who
molest children that get lesser bail
than that. But uh I was able to you know
bail out. I was able to I didn't have
half a million dollars. You pay 10% of
that, you get out. That money's gone.
That's everything I had. And then wanted
they wanted legitimately the deal the
offer is 24 months in prison. And
I fought it, man. I mean I went all in
and I I just legitimately thought that
But how do you get an identity that that
lets you do that? That's so [ __ ]
crazy.
it as like being a [ __ ] coward. I
like I looked at it as
are some of the rules that you live by
now like today? I'm assuming it was the
same thing that led you to that. So
don't be a coward. What else?
you have to take responsibility over
everything. The good, the bad,
everything. I mean whether like if it's
in whether it's it's it's a something
you've created or something that just
affects you in any way shape or form,
taking responsibility is like the
ultimate superpower. And that's what it
was. Um I felt that I needed to take
respons- And and I and I had essentially
taken responsibility over, you know,
my future back then by
again like making the conscious decision
to draw a line in the sand and start
creating a different life for myself,
you know.
Did you say that like today is a new
day? I am I'm now crossing some sort of
metaphorical threshold.
Yeah, I I I I knew what was happening. I
knew that it was like a a I mean like I
remember when I was
when I started my company when I was
allowed or at a point where I was
capable of paying myself $500 a week.
I felt like the [ __ ] man at that
point because that was the first time
I'd ever made that much money in a
official legitimate legal capacity.
you created.
Yeah, it felt [ __ ] good. Now I also
realized that I had a [ __ ] ton of work
to do. I mean I was dealing with all of
the stress and the chaos and like the
you know the crushes your soul when
you're starting a business and you're
trying to figure it out. But again, like
I
I felt
at least I
was doing something that I could be
proud of. Even if I wasn't making a lot
of money. Even if I was failing, which I
was I did a
a considerable amount of failing the
first several years. But again, like I
just you know, I just kept pushing and I
just kept fighting and it was it taking
responsibility was again the thing that
basically allowed me to have the courage
to step away from my former life, which
that's a tough thing to do, man. Most
people don't do that on their own terms.
They do that because they end up getting
in trouble. I mean, of course I ended up
getting in trouble, but I had already
walked away 3 years prior.
Right.
So like you know, taking responsibility
I mean
core value of my company is extreme
ownership. It's basically taking
responsibility on steroids.
I just didn't want to be a hypocrite,
man. I I I I knew that I had to be a
man. I knew I had to face this and
honestly
What does it mean to be a man? Define
that for me.
To be a man I mean what does matter
what gender you are. Just to be someone
who operates with integrity,
honor, and always does the right [ __ ]
thing even when it doesn't feel good.
Mhm.
Yeah, I love that. It's interesting to
me how important it is to define who you
are, what you stand for, what you're
willing to do,
but not a lot of people get tested. So
what I love about your story is that you
got tested. Like that [ __ ] is real. To
not take the deal means you're going to
face a much more exaggerated
indemnity.
Yeah, because they're like, "Well, [ __ ]
you. You made us do all of this. Now we
have to like
the money, the manpower. Yeah.
So
like you really put your money where
your mouth is.
And and not only that, Tom,
I didn't deny what they said I was going
to do.
Mhm.
That is [ __ ] unheard of. Like the
charges against me
I didn't deny it. And again, against my
attorney's advice cuz that's you don't
do that.
Right.
But I honestly I like I I had just I'd
felt so
different when I had walked away from
being a drug dealer. Like I felt good
about no longer having to like look over
my shoulder, have that like near
paralyzing anxiety of like you know,
when are they going to come knocking on
my door? When is the bottom going to
fall out of this [ __ ] thing? When am
I going to be sent to prison? All these
things and I I I literally thought that
I there's no way I could go into a
courtroom and expect a judge or just a
you know, the opposing counsel to
believe that the one or two times that I
had uh like you know, that I got set up.
I actually got set up three times. That
was the only time that I'd ever This is
what I did and I said I said it to the
cops. I was like I did this for a lot of
years. I was this person.
But I'm not anymore. And they knew they
knew they obviously looked at my life
now and seen the the the changes that I
had made. But again, like they're just
they're they're there. It's it's a game.
I mean, that's what the legal system is
in in in this uh capacity and
nobody
it was my actions that brought me into
that situation. And that process, man,
it
it took a lot it took a lot
out of my
man, it took a lot of years off my life.
It took all the money I had and then
some.
But I had to fight, man. I I had about,
you know,
maybe 10 or 11 employees at the time and
when you're
that small of an organization, you're
it's a lot more intimate, right? Like
you have a lot more personal
relationships. You know about these
people, you know about their families,
you know about the the responsibilities
they have.
And
although I knew I'd be okay if I got
sent to prison and I kind of you know,
if I if I get sent to prison, I'll just
this will be part of my story and I'll
come out and da da da da.
I I knew I had to fight. I couldn't make
this deal. I couldn't just lay down
because had I done that,
I'd be letting my team down. I'd be
putting them in a position where they'd
be out of work. They wouldn't be able to
you know, have income to support their
family and and and take care of their
responsibilities. So, that was kind of,
you know, my driving force to to to keep
fighting and, you know, it was about a
4-month process.
And in an just shocking turn of events,
I go in the day to be sentenced. The uh
the judge had uh reviewed my mitigation.
I had 100 people that showed up to the
courtroom to support me.
It's a big deal, man. It's a big [ __ ]
deal. Just thinking about it right now
makes me a little emotional. Like I was
there walking in
not knowing if I'd be walking out on my
own free will.
Mhm.
And uh
the judge
asked to address me in the courtroom.
And uh
she basically said that she had reviewed
my mitigation. She had read the uh the
the character testimonies.
She was familiar with who I was and the
work that I'd done in the community. And
she told me at my sentencing
that I should be proud of myself for
what I've have been doing in the world.
And she told me that the purpose of
prison
is rehabilitation. And that she couldn't
responsibly send me to prison because
she felt that I had already done that on
my own.
So, I got a second chance that day.
I was let off with probation, which was
like being sent to Disney World, an
all-expensive expenses-paid trip
compared to what
the outcome could have been. And from
that day forward, man,
that is when I decided that I needed to
pay it forward to the universe for this
this opportunity, this gift that I was
given that most people would never get.
And I needed to do
everything in my power to get the very
most out of every single second of every
single day. And part of that
would be the responsibility that I chose
to take on
to help people that come from situations
that look like mine, that come from
situations that were worse than mine.
Mhm.
Because I figured it out, man. And
statistically speaking, the overwhelming
majority of people do not.
I figured it out, and I wanted to
basically do my part and I from that
point dedicated my life to helping other
people
basically bridge the gap between where
they are and where they want to be. And
that's not just with people who, you
know,
have been in prison, done time, come
from, you know, broken homes, been
abused.
It's just It's It's It's anybody. But
my work with people who've been in jail
and addicts and people who walked, you
know, the the the road that I did, I
knew that I could
utilize my company, that platform that I
had already, and I could immediately
begin to
basically
practice what it is I was preaching and
and and help people in an intimate
capacity. And it was something that
wasn't okay, from this point forward
we're going to have this. It was kind of
something that organically happened. I
started attracting these people. And
then from there
it was something that I realized, well,
you know what? Like we got something
here.
You know, the beginning of this like
part of the conversation you mentioned
that
you saw an interview where I said, you
know, it it doesn't always work out.
If I were to sit here and say, oh, it
doesn't always work out, I mean,
that would be an extremely exaggerated
statement. The fact is
it doesn't work out
a hell of a lot more times than it does.
But the times that it does, Tom,
that feeling, that sense of
accomplishment, knowing that you have
directly
contributed to basically helping someone
become a better human being,
given someone an opportunity they never
would have been able to get on their own
because their record and all this, and
giving them the ability to learn how to
just become a better human being and
provide a better life for themselves and
their family.
There is nothing, no feeling that comes
close to that. And I'll tell you like
for every 10 people
three of them work out. I don't look at
it as
oh well, you know, I seven losses.
I look at it like I'm batting 300.
That's a big [ __ ] difference, man.
You're batting 300, that's good enough
for the Hall of Fame.
And we go with that.
Yeah. No, I I totally get that.
Talk me through your interview process.
How do you interview?
What are you looking for?
Because that's a obviously you're
pulling from a high-risk population. So,
what's that process?
Yeah, so
obviously once this became like a little
more public information, I had a couple
different news media outlets that had me
on to talk about this. So, we obviously
were opened up a little more and we had
a little more activity. So, we had
people applying. So, we had to tighten
up and and regiment the recruiting
process. But, whether it's you know,
someone who is
coming to us that has a record, that was
a former addict, used to be homeless,
whatever, or just someone who's just
coming that, you know, was just lived a
normal life. Like we're looking the only
two things that you really need to work
at Nutrition Solutions is you need to
have a good attitude and you need to be
willing to work hard. As it pertains to
convicts and people who have done time
convicted felons and such
the only thing we're looking for in that
aspect
is have they taken responsibility?
Because
it's we know going into the interview,
right? Like it's it's part of the like
the initial process, paperwork,
background checks. So, like
when they're asked about it if there is
any like sort of just indication, oh
well, you know, I was in this situation
and this other person and I just was I
was in the car. Like dude, like sorry.
And then we'll coach them up. We'll tell
them like look, that's
you know, I don't do those interviews
anymore, but my team is trained. They
know we're we're like have they owned
it, but if they can without hesitation,
without flinching, look you in the eye
and say, "Here's what happened.
This was my situation at the time. This
was the position I was in. I made some
very bad decisions, but I'm here today
committed
to do whatever I need to do for as long
as I need to do it to create a better
life for myself and my family.
And it
is honestly that simple. Unfortunately,
most people think that their past
defines them. I mean, I was one of those
people for the majority of my life. They
think because this blemish, no matter
how bad it is,
that that defines
their current reality and essentially
dictates their future. And they try to
avoid it. They try to, you know, pretend
like it doesn't happen. And when it
comes up, they get super uncomfortable.
Failing to realize the best thing they
could do
was what you used to do when you were a
kid. You you make fun of yourself. Like
you just [ __ ] say it. You put it out
there before anybody else has a chance
to. And then it goes from a point where
people look down on you
to people actually respect the [ __ ] out
of you.
And that was a thing that I was so
afraid of for the longest time. It's
like, "Shit, like I'm I'm trying to
start, you know, this business. And how
are people going to take me seriously?"
And I'm like trying to
act like I was legit. And it wasn't
until I [ __ ] just put it out there,
man.
And it was hard.
But then once I did that, the legitimate
then total opposite of what I thought
was going to happen happened.
I gained respect instead of lost it.
Yeah, it's so interesting. Like
when you own who you are, then it's
people are going to pick up on your
vibe. They're going to respond the way
that you respond. It's interesting how
you can really set the tone for that
kind of stuff. Yeah.
We had a similar reaction. So when we
started telling people, well, we
technically put word out on the street,
as they say. So, one of our earliest
employees was a kid that grew up on the
streets. And we told him, hey, like,
look, man, my whole philosophy in life,
it doesn't matter who you are, matters
who you want to become and the price
you're willing to pay to get there. So,
if you have friends that are [ __ ]
convicts, I don't give a [ __ ] Cuz he
was like, oh, I've had a lot of friends
that that have, you know, been to jail
or in the in gangs, whatever, what do
you think? Cuz we were like, [ __ ] we
have to hire, man. We got to hire
anybody.
Yeah.
And so, I was like, yeah, I don't give a
[ __ ] Like, bring him in. Cuz my main
thing was like, look, if you want to
build a company, let me tell you
something you have to get real [ __ ]
good at. So, for all the like people out
there that are want to be entrepreneurs,
you've got to get to the point where you
can look across the table at somebody
and figure out who the [ __ ] they are.
And here's the truth, you're going to
suck at it. I sucked at it for sure. But
you've got to be a little bit better
than chance.
Mhm.
And once you get a little bit better
than chance, then you can start to build
something, you can create momentum. And
I remember there was this one time,
we were growing so fast, dude. So,
you'll get this because you're in a
similar space. We grew by 57,000%
in our first 3 years alone. That was in
manufacturing. So, now you're one, we're
in Compton. We're hiring as fast as we
can conceivably hire.
Yeah.
And we're having like
when once we said that we'd hire
convicts, like we had people lined up
around the building.
Mhm.
And it was
to to hire people
that fast, you're we had to find a way
to interview multiple people at the same
time. And it was getting so weird, and
I'm super curious to know if you had the
same thing. So, keep in mind, I'm small
compared to you.
Yeah.
So, I have these thug-ass [ __ ]
coming in to interview. They've got the
teardrop tattoos, the [ __ ] shaved
head, tats crawling up their neck, on
the face, like the whole [ __ ] nine.
And in no way, shape, or form can I show
weakness. So, I have to project Yeah.
con- confidence doesn't cover it.
[ __ ] strength, aggression, like the
whole nine. So, the this becomes like
this super weird phase in my life where
people that know me now that have seen
me on camera stuff, they they would not
believe like how weird those
environments were. And my whole thing
was I have to burrow inside your soul.
So, what I was saying at the beginning,
I in 3 minutes. So, my goal I would come
into every interview thinking, this is
my chance. This may be the first and
only time this person ever encounters a
growth mindset.
Mhm.
So, one they're going to see you can't
back me down. I can't be cowed. So, I'm
going to whatever level of aggression
you bring, I'm going to match or I'm
going to exceed.
Mhm.
And then on top of that, you're going to
know by the end of this [ __ ]
interview, I want you to win. I want you
to win. I want to create an environment
where you can come in and I'm going to
ask you to [ __ ] break yourself in
half to improve your life, but
I'm going to give you the platform to do
that. So, we had these people coming in
like [ __ ] three at a time, five at a
time.
And so, I'm having to develop shorthand
and I finally I come up with this magic
genie question. So, hey, I know it looks
like a bottle of water. That was always
my thing. It looks like a bottle of
water, but it's really a genie lamp.
Mhm.
In a minute, a magic genie is going to
appear. They're going to grant you one
wish and one wish only. You can't ask
for more wishes. It's got to be
something just for you. What do you
want? Like can't cure cancer, bring
somebody back from the dead. Like what
the [ __ ] do you want? And everyone said
a million dollars. It was like this
whole thing was super [ __ ] surreal to
me that they all said that. But like
getting to the point like, what's your
dream?
And realizing they didn't have a [ __ ]
dream. Like they'd never thought beyond
like I want a job, which is what they
all first told me. I want a job. That's
[ __ ] You're just saying that
because you want to get hired. Like it's
a magic genie. Don't ask for a [ __ ]
job.
Yeah.
So, what do you really want? Uh
I want a million dollars, which is
patently absurd. You can't buy a house
for a million dollars. So, it was like I
began to realize, okay, wait a second.
We have a frame of reference problem.
But it began to reveal to me who people
were really, really fast. And we had
this one guy come in
and I'm sitting in the interview and
it's him and two other guys. And I'm
doing the whole thing, and he is mad
dogging me like [ __ ] crazy. Like he's
clearly trying to test me. He's trying
to see like if I'll back down. Like is
this guy for [ __ ] real or what? And
in the middle of the meeting, I point at
him and I'm like, "You have anger
management problems."
And he was like
his jaw hit the floor.
Yeah.
And I sent the other two people out and
I said, "Look, I I want to talk to just
you." And so, I take him for a walk.
And he was like, "How the [ __ ] you do
that?" I'm like, "What are you talking
about?" He's like, "How did you know
that I have anger management problems? I
literally drove here from an anger
management class."
Wow.
And I thought
this is what it means to be good in a
room. Yeah.
And this is what it means to develop a
skill set. Because the honest answer was
I don't I don't have any innate special
skill, but I'd interviewed so many
people by then, and I'd just done little
tests. Like let me throw I remember one
time saying to a woman, um she was
talking about something, and I was like,
"The way she moves is like crazy
graceful." So, I'm like, "Well, you
know, back when you were taking ballet
lessons." And she was like, "What the
fuck?"
Be She couldn't believe, but it was like
it was just a [ __ ] guess, right? But
you do this enough, you start to get
pattern recognition, but you have to
train yourself. So, I'm like, "Whatever
it is that you're trying to do, you've
got to push yourself to get to the point
where you're getting good at it." Like
you have to invest in everything like
it's practice. You're not going to have
like Here's So, I used to study magic. I
have an obsession with magic.
That's interesting.
Uh dude, my thing is world breaks down
into two people. There's the kind that
when they find out how a trick is done,
they're disappointed. And the other kind
when they find out how it's done,
they're more excited. Now, I'm going to
give away all of magic for you.
What makes something magical is the
person has worked so impossibly hard and
long and thought so far in advance that
you simply would rather believe that
they can bend the laws of physics than
that they would work that far in advance
planning things a year or 18 months or
work on a trick for 5 10 years before
they can pull it off. You think, "Well,
there's no way that somebody would work
on something for 10 years, or go to the,
you know, like the manufacturer of this
basketball to get a card put inside when
the basketball is being made. No, that's
what they really did. And it's like
people just, nah, it's not possible.
So, the
to get good at something to me is like
magic. You've just worked so long and so
hard at it and fallen on your face so
many times, and the number of things
that I was like, oh, remember the time
that you took ballet? And the person is
like, what the [ __ ] you talking about?
And so, cuz you miss, you just get it
wrong. But you're like refining,
refining, refining, refining. And if
people took the time to make that demand
of themselves, to get to the point where
they can really be good at interviewing.
And look, I've done enough of it to know
it's [ __ ] brutally difficult. And
I'm at like 57% accuracy instead of, you
know, 50, which is just pure chance. So,
this is not me saying that I've, you
know, gotten so good at this that I can,
you know, see through people's souls.
But it's like, you you begin to get one
up on the house, which is failure,
right? When you think of the house
always wins, you just fail. Like that's
the default position when you're trying
to start a company. And so, doing all
this
just inhuman amount of practice to get
to the point where it looks like magic,
because you've worked so long at it that
people simply refuse to believe that
it's just an unending amount of hard
work.
Yeah.
I mean, man, this is such is life. Like
whatever you whatever you do, you got to
do it bad before you can do it good, you
know? And I think a lot of people just
there's so many
incorrect I guess, uh, associations with
certain things like, you know, like if
you're you're tired, or like when you
don't feel like it, or it's cold, or
it's too hot, and it's like, oh, that
means we don't. It's like, no, like I
think when it's also known, Tom, like
without question, there's going to be
far more many days that we didn't feel
like doing something, and we didn't feel
like going and putting forth that effort
to to get better at whatever that thing
is that we're trying to improve on,
there's going to be more days that we
don't feel like doing that than days
that we do. And
I think the difference between winners
and losers at the end of the day is
winners just get up and go do it anyway.
They do what they need to do because
they understand that the happiness that
all of us seek as human beings
doesn't come with the material gold. It
doesn't come with that $1 million that
with that, you know, you rub the genie
lamp. It comes with the progress. And
progress
is a direct positive consequence of
work,
sacrifice, and consistency.
Mhm.
And that is legitimately it. And we're
not talking about like, you know,
bundles of money and like, you know,
huge companies. I mean, maybe some of us
are. But some people, you know, they
they just kind of drift throughout life,
you know, the average American will have
12 jobs
by the time they retire. They go from
job to job to job because they get to a
point where they just they they they
feel as if they hate their job. 87% of
Americans report not having passion
towards their job. Dude, that's [ __ ]
That's crazy. Like, you're [ __ ] If
you don't have passion towards your job
or 80% actually say they straight up
hate their job. Dude, enjoy your shitty
life. There's a lot of things out there
that that are going to tell you that
like, go do what you love.
That is fundamentally impossible for the
overwhelming majority of normal people.
You have to train yourself to learn to
love what you do.
I don't know if I agree with that.
Okay.
So, uh so, here's my thinking on this. I
think that your where you're going is
directionally correct. So, people are
you're not going to accidentally love
your life. But I would tell people
rather than try to fall in love with
you're already doing. Like, develop love
for something you actually give a [ __ ]
about. So, I want people to be blank
slates. That would fit my worldview a
lot more than what I think is the
scientific reality, which is you're
probably about 50/50. So, 50% is
temperament. It's you're born with that
[ __ ] It's your genetics. It there's
nothing to be done about it. And then
50% is epigenetics. So, it's
it is your your unique like genetic
abilities and temperaments and all that
married with how did you grow up? What
were the things you encountered? What
were the coping techniques? What's the
identity that you tell yourself? What do
you take ownership? Do you not? What are
the rules? What are your habits? Like
all malleable [ __ ]
Mhm.
So, I think there really is something
that people have that would be a spark
of interest. And the thing that I think
really [ __ ] people up is they don't
have 6 months of saving.
And if you don't have 6 months of
savings, you're stuck in Maslow's
hierarchy of needs. You're going to take
you're going to keep the job even though
you [ __ ] hate it because when you
look at leaving, the level of panic that
consumes you at the thought of like,
what the [ __ ] would I actually do? Like
would I Yeah, it it's it is so big and
terrifying. You don't know which way to
bounce.
If people had 6 months savings and you
knew that you could and you were [ __ ]
disciplined about it so that if you left
and you ate up 3 months of savings while
you're looking for a job you actually
cared about, you'd build it back up and
you'd get to 6 months again. And that
way you could always be looking at your
job rationally and saying,
"Do I actually enjoy this? Did I make a
mistake? Did I try to win the job?" Oh
god, that was something that used to
drive me [ __ ] nuts. Yeah. People
would come in, still now to this day,
probably worse now because they've seen
the content and so they're not thinking,
"Oh, this is still [ __ ] work." Or
they don't believe me when I say I'm the
most die hard [ __ ] you're ever
going to meet. So, if you're going to
work around me, like be real careful
about who you model your life after. But
they try to win the job, right? So,
rather than going, "Do I actually want
to [ __ ] work here?" they're just
trying to get picked.
Mhm.
And because they don't have 6 months
salary and because they were trying to
get picked and because they have like
this
they don't have a rule in their own life
that all of this needs to add up to
neurochemistry,
they just end up in these weird [ __ ]
positions. But they could, if they had
the 6-month salary and they realized
that a job is 50% of your waking hours
and they made the demands of themselves
that they're going to find something
that is based on a real spark of
interest. And that's where maybe we
disagree is I think there are some
things you're not going to be able to
fall in love with.
And so I'm and I am admittedly like if
my wife were horribly burned, I would I
would find a way to still fall in love
with that. So, but at the same time my
advice to people is you're going to
craft a passion
Mhm.
based it on something you actually give
a [ __ ] about.
But yeah, you could do that. The I think
a lot of people
put or end up in situations where they
don't have the savings because even if
they are making, let's say, a surplus of
of of money comparatively speaking to
their bills,
they hate their job. They take that
energy with them outside that other 50%
and they're going to spend money on
things that temporarily, you know, give
them that like serotonin hit.
Temporarily make them feel good. Give
them that short-term gratification.
When
you're not generally passionate about
something, it's going to make it very,
very difficult to go above and beyond.
It's going to make it very difficult to
get up early, to [ __ ] hammer it out
late, to like work weekends, work
holidays, to essentially do the things
that you need to do to separate yourself
from the pack and bring value to your
organization and essentially be
financially compensated.
When I say that passion can be
developed, I mean I don't know that this
is like a
an opinion. I mean, I lived it. For the
first 5 years,
I [ __ ] hated my company. I hated
everybody that worked there. It was
everybody else's fault. I didn't like
what I was doing. I didn't come up
privileged, Tom, so I wasn't like like a
foodie with a like high-end palette,
right? I have no culinary background.
So, in my mind, again, I was a different
person, and my mind worked a lot
differently. I'm selling food. I'm
selling food. I I couldn't get
passionate about that.
It wasn't until I Again, this was after
I mean a lot changed after uh my
sentencing and I was given a second
chance and
I mean I say a lot changed but it was my
mindset that changed which is just a
million things kind of organically
evolved due to that. It wasn't until I
started
in
creating and incorporating things that I
was passionate about into my company
that I fell in love with it. Essentially
bringing in personal development as a
mandatory part of the work day. Paying
the team to do the the the the physical
training. Doing the community
involvement stuff that I never thought
about before having in my business but
stuff that like made me feel alive like
on a personal level. So, once I was able
to do that not only did I actually start
enjoying what it is I was doing
start making a lot of money.
When before that, I mean I was making
money. I mean like on paper like there
was the apparent according to my
accountant there was money but in the
bank accounts it was a different story
cuz I was spending it as fast as it was
coming in. So, I just think it's a it's
it's it's a mindset. I think the the the
easiest way
and quickest way to become passionate
about something is to be the best at it.
Reframe, you know, your mindset about
what you're doing and just look for a
way I mean like if you again like I I
talked about this on my podcast the
other day when I was giving some
examples about you know, how anybody can
just learn to be passionate about what
they do and let's say you're a mechanic,
right? You're
turning wrenches all day whatever and
you know, you people come in and you're
looking for opportunities to upsell them
on [ __ ] that they don't even really need
and they don't really understand and
just making what is for most people a
very stressful situation like that much
worse. You don't give a [ __ ] You're in
there just just trying to [ __ ] people
out of their money essentially. Like you
could be that guy and be the guy who
literally lives paycheck to paycheck,
despises what he does for a living and
again like has a relatively low quality
life or you could be the guy who looks
at every experience every customer
experience as an opportunity to make
like a what would ordinarily be
considered very stressful situation for
most people
a little less stressful by being honest
by being fair by helping them through
the process recommending like I mean if
they don't need something like or if
there's a service that they could do on
their own do it cheaper turn them on to
that even if you lose that little bit of
income like you and I know that that
comes back in other ways in abundance
but it's it's a way to just look at what
you're doing instead of just the fact
you're in the turning wrenches like no
like you're in there to help people
solve a real problem you're in there to
help people get the means of
transportation that you know allows them
to commute to work to produce income to
take their kids to soccer practice take
their family out to dinner like it's
just a different mindset when you go
into it with that service mentality
the entire game changes man and that is
how you grow a business that is how you
grow on a personal level is by doing
things in such a way that essentially
serve and bring value to others and when
you see what happens when you do that
when you're on the receiving end of that
gratitude
that is where the passion in my opinion
is is ignited
There's a great book by Cal Newport if
I'm not mistaken called so good they
can't ignore you
Mhm
and he talks about how passion is
developed um and that passion a key
component of passion is mastery and that
was a a big epiphany for me and when I
read that book I was like you're so
[ __ ] right I do think it has to be
built around something that's real for
you and I think that it's telling that
for you to to create the passion in your
business you started bringing in things
that you cared about um and that's the
one thing that I'll sort of caution
people against is rather than try to
fight upstream and and create it based
on something like if you [ __ ] hate
your job you need to one take total
ownership you have to look at that is it
just you with a piss poor attitude and
it's based on something you give a [ __ ]
about and you've just wrapped it in
garbage or is it something you really
don't care about and it's time to move
on but assuming that there is a spark of
real interest there then going down the
path of gaining mastery is it's pretty
interesting that that is something that
feeds into it so it's created this sense
for me that passion is like love I don't
think you're actually in love unless
it's reciprocated you're infatuated but
you're not in love and it's not going to
give you energy in fact there's there's
a darkness to unrequited love there's a
desperation to it and neediness whereas
when you really feel connected to the
other person and and it just feels like
reciprocal and
Yeah.
that there's something beautiful and it
gives you energy that's how I feel about
passion if you're getting so good at it
that it has utility and it allows you to
serve not only yourself but other people
then you're it really does give you
energy cuz when you're thinking about
building this thing you're thinking
about the ways that it's actually going
to allow you to move through the world
in a way that you value
Yeah.
and I think that one of the going back
to universal values I think one of the
universal values is is it's something
that was hard to obtain it's unique to
you and it allows you to help other
people I think there's just that magical
trifecta is is really powerful.
I was never passionate about like
cleaning puke off the floor in the strip
club but I was passionate about like
being the best at what I did I knew I
had to do it so if I was going to do it
I was going to be the best at it I was
going to clean that floor in such a way
where after I was done somebody would
feel comfortable eating a prime rib
directly off of it and
That's clean.
Well those
that type of like attention to detail
when you take pride in like those
undesirable tasks like that cultivates
like just habits and just good solid
like regimented discipline that I mean
again if you can't take pride in the
small things, if you can't like just
excel and dominate with the the small
tasks,
it's it's it's pretty unreasonable to
think that you're going to be able to do
anything on a higher level, uh you know,
at a higher level.
Yeah, no, that that is for sure. And how
you do anything is how you do
everything. And I think that that's one
of those things that I heard a lot and I
didn't really understand what it meant.
Yeah. And I think I'll say it a
different way. Whatever internal rules
govern your actions, they they govern
all of your actions. So, if it is okay
to you to um tell people that you do one
thing and then do another, then you're
going to do that with everything. Things
that matter, things that don't matter.
It's like so, I I engineer hard things
into my life. And part of what makes
that so sustainable for me is I love the
feeling when in a public forum, I get to
say, "I did that thing." And even though
nobody's there to check me, I get the
neurochemical reward because I know I
actually did it. So, even though
nobody's looking, I'm not doing it for
the feedback from other people. That
would be so totally empty if I knew I
was bullshitting. It's the way that I
feel because I know that it's actually
true. And I know that I was consistent.
So, that rule about this is about how I
feel about myself. That governs all of
my actions. So, I'm not going to
[ __ ] or take on something that I'm
not prepared to crush because I know
it's not going to serve me. So, I think
people have to be really careful about
the about taking control of the rules
that they live by. You have rules
whether you realize what they are or
not. One of your rules may be do
whatever you can get away with. And
that's a rule I see a lot of
[ __ ] live by. And so, it's
like, "Well, as long as nobody else
knows, I'm fine with it." But you want
to talk about violating universal
principles of the human animal. The
human animal is drawn to integrity. If I
say something, I do something. And the
desire to be congruent, I don't know why
it's hardwired into us, but it is. And
it probably serves an evolutionary
advantage from if you're congruent, then
you have trust within the group. If
you're trusted within the group, you're
more likely to be protected by the
group, which means you're less likely
likely to get ostracized. I'm making
that [ __ ] up, but I'm guessing it's
going to be something like that. So,
knowing that we're this social creature,
once you begin to parse out like what
are the universals, live in accordance
with those,
then you can begin to layer on fancier
things that are maybe unique to you, but
like first getting in alignment with the
the just universals. Doing a job well is
always and forever going to make
somebody proud.
The end.
Yeah, and like and and the other thing
is like you said when you're not doing
thing or when you're doing things and
people don't know,
dude, just cuz they don't see you doing
something like doesn't mean you can't
tell. It's like you can [ __ ] tell,
right? Like
people's lives look the way they do not
because of the [ __ ] that they do when
the boss is watching or when the
spotlight's on. It's a result of the
[ __ ] that they're doing or not doing
when they're alone and when nobody else
is watching. And that's a real fact and
I think a lot of people are quick to get
frustrated or like disgruntled or you
know bitter
resentful in a situation in a business
whether they're working in a business or
working at their own business and
they're not growing, things aren't
happening. Well,
things aren't happening because
you're not doing things that you need to
do to make them [ __ ] happen. And I
think just people tend to
under I mean, look man, this [ __ ] is
hard.
Like it's hard.
But it's supposed to be hard. So, when
you know that, it kind of just changes
the game a little bit. Like hard isn't
bad.
Hard is necessary.
It's interesting. Hard is truth. It just
is hard. So, for whatever reason, like
I'd be happy if it weren't hard. That
would be amazing. Although, there's
mechanisms within us that I think if you
didn't earn it, yeah, there's there's
nothing there. So, it's I know you read
Extreme Ownership. So, I love Jocko
Willink's idea of oh, it's hard, good.
Right? That notion of once you lean into
the pain, then everything changes. And
there's this really [ __ ] fascinating
documentary called Sick.
Life and death of Bob Flanagan, super
masochist. Now, I am not recommending it
cuz the guy literally nails his penis to
a board on camera and it is the only
time in my life where I actively had to
put my hands in front of my eyes. I
couldn't [ __ ] watch. It was so crazy.
And but it is utterly fascinating. This
guy had cystic fibrosis. So, his whole
life from the time he was a kid, his
he's sort of slowly dying from the
clogging of his own
lungs with mucus. So, you're basically
drowning. But he it took him 40 years to
drown. So, like imagine the amount of
pain. Yeah, it's [ __ ] crazy. So, when
he's like 11, he starts putting needles
needles in a belt and whipping himself
with it.
And in the documentary, I'm thinking,
this is so [ __ ] crazy. I had never
encountered this idea ever before in my
life and it was like looking into the
abyss of human nature and realizing
there there like weirdnesses to us as an
animal. And his whole explanation was, I
took control of the pain.
And that like I have the chills now.
That resonates. Like when I go to the
dentist, I [ __ ] hate the dentist,
man. But I force myself like if they're
doing something that really hurts, I
open my mouth wider to make sure they
can really [ __ ] get in there. And
once I switch my mind to I'm not trying
to avoid the pain, I'm asking myself one
[ __ ] simple question. How much can I
bear? Once I flip my mind to that, like
[ __ ] I'm in control here. I can
go all the way. I will not break. Like
when you begin telling yourself that
narrative, when those are the words that
are running through your head, the
neurochemistry in your own [ __ ] mind
changes. That's why like I want people
to get this is a game of neurochemistry.
So, you [ __ ] worrying about what
somebody else does, you saying that this
is their fault, you working in a company
and pissing and moaning that things
aren't working. You starting a company,
Jesus Christ, and thinking that like,
"Oh, this isn't working and it's
somebody else's fault."
Yep.
Exactly what you said. [ __ ]
you're not doing what you need to do to
win.
Yeah, you got to adjust.
Yes. So, literally, stop worrying about
anything other than, "No [ __ ] what
would it take? No [ __ ] what would
it take? What would I have to do?" And
once you take that on and one, you're
not judging yourself for whether you win
or lose. You're judging yourself by, "Am
I sincerely pursuing this or not?"
Because look, there's so much you can't
control. Like as much as I I only ever
ask myself, "What can I do to make a
change? How much of this can I own?" And
all that. And it actually drives me
[ __ ] crazy when people hear that and
then they think I'm saying I can control
people or the world. I know that I
can't, but I can always control myself
and in doing different things, I can at
least change the odds of getting a
different outcome. And so, staying in
that like driver's position to me is
what it's all about. And so, looking at
binary. This is my goal. Either what I
did got me my goal or it didn't, and
then just own it.
So,
I mean, so much what you just said. That
was that was amazing. Like
I understand why that guy did what he
was doing. It's the the you know, you
said he he
What did he do? He nailed his penis
That that part I still don't understand,
but he whipped himself with a belt with
needles in it.
Okay, he he whipped him and then
ultimately he nailed his penis to a a
board or something.
Uh-huh.
So,
it's literally the same mental concept
as for why people do like try Iron Man
triathlons, why people do these just
crazy just tasks of mental and physical
strength. It's because they understand
and recognize what is on the other end
of that. For someone like that, he
probably, you know, due to his condition
or his his his health or lack thereof,
he couldn't do some of those things. So,
he took advantage and leveraged that
opportunity to really discover
what the human spirit was capable of.
And the thing is, the more discomfort we
actively seek out, the more voluntary
situations we put ourselves in that
hurt, that don't [ __ ] feel good,
it makes the problems that we encounter
in business and life
infinitely more tolerable. And instead
of defaulting to oh well, it's this
other person's fault or that or every
[ __ ] excuse that we can possibly
we realize that like this is [ __ ]
part of it. This is the game. I'm not
doing things good enough. So, I need to
[ __ ] step up, stop being a [ __ ] and
do the things I need to do
to [ __ ] fix whatever problems that I
have essentially created. And that's the
[ __ ] difference, man. The people that
are going to make the excuses and blame
other circumstances, the president, the
economy,
this you know, this other comp- but
whatever. Like
those are the people that haven't
voluntarily put themselves in enough
situations where they
basically
inflicted pain on themselves via very
hard workouts, cold showers, like all
these little opportunities that we all
have readily available to ourselves
every single day that basically does
things to our mind that don't
necessarily make it to where as we don't
we you know, have less problems,
but it puts us in a better position
to take action when we do experience the
problems. And we recognize that those
problems aren't like you know,
bad things.
They're opportunities.
Yeah, that's interesting. There's
something about hard things
I'm I'm super intrigued to understand
like one, it prepares you. So, cold
exposure actually makes your body
marshal a response. It increases your
immune system response. You can actually
change some white adipose tissue into
brown fat so that you're more
thermogenic. You can actually create
more heat. Okay, cool. So, there's the
physiological response.
We got that.
it's all real.
Yep.
But there's also something about
self-worth Mhm. is tied to doing hard
things specifically. Like when you do
difficult things, I think it changes the
way that you feel about yourself. Which
is really interesting. And it falls
into, I think, even the the same realm
Jordan Peterson talks a lot about like
clean your room.
Yeah.
And I think it there's something similar
about that. There's getting yourself
organized, being disciplined, doing hard
things. There's So, I um I had Wim Hof
on the show.
Mhm.
And he's like the master of cold
exposure for people who don't know don't
know. If you guys haven't seen that
episode, by the way, go watch it. Impact
Theory Wim Hof.
Um
and
I thought, "Okay, he's coming on the
show. I'm going to do cold exposure. So,
I'll do cold showers." Now, because I've
struggled with anxiety in my life and
Was that your first time doing anything
like that? Yeah, I'd never Okay.
I had avoided cold in ways you can't
imagine. Going out of it I would plan my
day around my outfits, everything around
making sure that I didn't get cold
because I went through a period in my
life I really really struggled
debilitatingly with anxiety.
Got it.
And the physiological response that I
have to cold is identical to the
physiological response I have when I'm
anxious. So, being cold made me feel
entirely anxious. Like there was no
difference. And if I was cold and then
put in an anxious situation, I was just
a mess. Like
Mhm.
feel the brain leaving my prefrontal
cortex, my heart racing, my breathing
getting shallow, I was shivering. It was
It was just really really nightmarish.
And so, I had avoided it, avoided it,
avoided it like always trying to just
make sure I was always warm rather than
inoculating myself, which would have
would have been much smarter. But so,
one I'm I've, you know, now at the point
that I start doing this I've spent years
dealing with my anxiety and learning how
to mentally handle it and not being as
sort of physically prone to getting
myself worked up.
Mhm.
So, he comes on the show, I decide I'm
going to do it. But I only tell myself,
I think it was like 30 days. I'm going
to do 30 days and then that's it. And
now it's been what almost 6 months. So,
because it was hard and it made me feel
good about myself. It just made me feel
disciplined and tough and resilient and
and I like the the real things that are
happening physiologically.
you build your confidence.
I don't know that I'll say that it was
confidence. That's that's a different
region of my brain, but it let me it
furthered my self-respect.
Yeah, when people put themselves in
situations where they do really hard
things and overcome, you know, adversity
or just very difficult tasks. Like at
the other end of it, there's a lot of
things. There's a lot of those, you
know, the the the chemical reactions
that we have and that we experience, but
it also shows us that, you know what,
like we are capable. When we commit,
when we set our mind to something and we
put in the work and back our actions up
accordingly, like
we can do pretty much anything that we
set our mind to. And for a lot of
people, like it starts with doing
something small. Like just start the
cold showers, man. Start the cold
showers. Do that. Build that in your
routine. Then start with the workouts. A
lot of I mean, look, most people
aren't going to the gym at all, right?
Even the ones that that are, like,
they're going there and what are they
doing, Tommy? They're they're going
through the motions, right? They're
doing
They're doing the least amount of work
in there possible as opposed to going in
there and just going directly for the
thing that they want to do the very
[ __ ] least. The thing that they feel
like if they do it, they're going to
look stupid. Dude, that is the type of
[ __ ] you need to be doing more of. Those
are little opportunities that we have
every single day
to build our mental toughness, to build
our discipline, and to essentially build
our confidence that will allow us to
kind of like take the plunge with other
bigger things. And when you're an
entrepreneur or someone who has the
entrepreneur mindset, dude, nothing
is more [ __ ] important than having
confidence. Mhm. You got to [ __ ] know
that, like, all right, I'm going to
[ __ ] do this. And if it doesn't work
out,
that's okay. Because I'm going to be
that much closer
to the plan that is.
All right. So, imagine right now
somebody's listening to this. They have
zero self-confidence. They're a total
[ __ ] mess. What is your plan? What do
you have them do?
I would tell I would tell them to get on
some sort of diet, right? And a lot of
people get overwhelmed because there's
so much conflicting information out
there.
Because I honestly believe um I sort of
alluded to at the beginning of the uh
the beginning of the show.
I believe that the food that we put in
our bodies. And let me also just say
that I'm not just saying this because of
the nature of my business.
Yeah. One looking physique and anybody
that says that is
That has nothing to do with physique.
Interesting. So, you're not even So,
give it to me then.
Yeah. So, so I believe that just like
the people we surround ourselves with, I
mean, which which dictate our mindset,
which raise or lower our standards, I
believe the food that we put in our
mouth has a very similar effect.
like on a microbiome level? Like
about like
if we're eating foods that make us feel
like [ __ ] more often than not and our
body becomes accustomed to feeling and
performing like [ __ ] we're not going to
go very far.
So, what are things that make people
feel like [ __ ] What is the optimum
diet?
Yeah, like like I mean, look, if you're
eating out most of the time, you're
eating going through the drive-thru,
right? Like eating [ __ ] that's like like
heavily processed, things that I mean,
look, everybody here knows what's not
good for them, right? But convenience is
I mean, in 2019 world, convenience is uh
essentially everything. The the problem
with uh with diets and food in general
is it's not something like, you know,
when you eat something bad, something
immediately bad happens to you, right?
Like you're I mean, if you do too mu-
much drugs at one time, you'll overdose.
If you drink too much, you could, you
know, end up in the hospital or whatever
the case is.
Eating bad food doesn't work like that.
It's almost like a like a slow process
where your body essentially deals with
it for a long time
until one day it no longer can. And your
body essentially acclimates to
feeling a certain way. And you again,
you're not aware of the fact that you're
feeling like [ __ ] I mean, look, if
you're not eating good right now, I
would say
eat good for 1 day. One [ __ ] day
where you eat like clean protein, a lot
of vegetables, drink a lot of water.
You will feel different. If you're
eating like [ __ ] or not eating well,
right? And you eat good for just 1 day,
you're going to feel different. So, just
imagine like what that's going to do if
that was something that was part of your
routine. When I started to eating good,
and again, like my standards and my
interpretation of eating good has
evolved and continues to. Like, in the
hierarchy of reasons why eat good,
looking good naked is probably like
number four. Like, I eat good because I
want to feel good. I've I I try to set
my life, my surroundings, my
environment, just everything up to
optimizing the way that I feel
because when I when I'm [ __ ] on, when
I'm feeling it, dude, I feel like I can
like levitate mountains with my mind.
But when I'm not, when I'm around like
bad energy or have like just situations
going on, dude, like I
I I resort back to feeling like how I
did like when I was a [ __ ] [ __ ]
when I was a punk, when I was when I was
getting street fights all the time,
angry and resentful. So, like, I'm aware
now of how good the body is designed to
feel, and I'm also aware that most
people live their entire [ __ ] lives
not fully understanding it. So, if you
want to get to a point where, you know,
you're able to perform your best and
feel your best, dude, you got to put
[ __ ] in your body that's consistent with
that. And a lot of other things will
just kind of organically sort themselves
out. So, without question, if somebody
who was had no confidence, didn't really
know where to start, Start eating good.
And based off that, like you're going to
start feeling better, you're going to
start looking better. So, there's that.
That's important. I mean, look, most
people they get up every morning, right?
The first thing
that they have to start their day is
looking at a reflection in the mirror
that physically and mentally disgusts
them.
That's a fact. And now they now take
that with them, Tom, for
their entire day. That energy is They If
they're not even comfortable and
confident in their own skin,
how on earth can they possibly do like
that live their best life? And how can
they get the most out of the one
opportunity that they have on this
planet? And it's a it's it's a problem,
man. 3/4 of the adult population right
now categorized as either overweight or
obese for the first time in the history
of our species, the average human's life
expectancy is actually going down.
That's crazy.
It Well, it's I mean, the the thing
that's crazy is we're doing it to
ourselves by the decisions that we're
making with the things that we're
putting in our mouth. And it's like,
look, I mean, I don't want you guys to
buy meals for my company and whatever. I
just want you to feel good. I want you
to do good. I want you to live your best
life possible. And I'm telling you that
is not
it's that's not practical or realistic
if you're not essentially optimizing
yourself
for the outcome that you're after. And
it starts with things
like, you know, the decisions we make
when, you know, we're uh we're eating.
All right. So, we've got diet. We've got
just body composition. What else?
Confidence.
Yeah. Um the another thing that
I mean, look, like my big thing that,
you know, again, it it it it it's helped
me change my life. It continues to be a
a staple part of my day. It's something
that I've I mean, I invest hundreds of
thousands of dollars a year
into my team is the personal
development.
Personal development is not like
it's like, okay, if you're going to the
gym once or twice a week, are you going
to get you're probably not going to get
very good results.
Personal development needs to not be
something that you do some of the time,
when you feel like it, when they get the
notification that you dropped a new a
new episode. It needs to be Personal
development is part of the work, in my
opinion.
Personal development is the most
important work of your life, because it
essentially
teaches you how to become more effective
with the work that you are doing. There
are two ways to get better.
Experience,
which takes
a long time,
and training.
And every day, I mean, we have the
opportunity to take advantage of all of
these resources that are readily
available to us,
most of which are free in a 2019 world,
that can essentially make us better,
that can help us become like more
evolved versions of ourselves and think
differently, which again, like as I
said, is
extremely important to develop that
awareness of, you know, what the path
forward will entail.
No, I love that, man.
All right, if people want to dive into
your world, where where can they find
you?
Yeah, I'm on Instagram @chriscavallini.
Same thing on Facebook.
Again,
crazy? I think we got moving so fast in
the beginning of this, I don't think I
ever said your name.
It's all good.
That's It's all good. Don't worry, it'll
be in the the name of the episode, but
yeah.
Thank you, though. Thank you. And I just
started a podcast a couple months ago,
and this is something it took me
from the time I started thinking about
it to the time it actually materialized
for like 2 and 1/2 years. And again,
like
I think the
the tie-in with that as it relates to
what we're talking about is things take
time, and
often times things are going to take a
lot longer than you know, what we want,
but you know, when you stay the course,
you stay committed, and you know, you
stay true to what it is you want, it
will happen. But podcast start today
podcast, if you're digging the vibe,
yeah, I'd love to have you guys listen,
check us out on there, and yeah, send us
some feedback, let me know what you
think.
Awesome, man. Well, thank you so much
for doing this, dude. It was wonderful
to meet you and to hang out.
Yeah.
I love the way your mind works.
Thank you, brother.
Awesome, man. Everybody, thanks for
joining us. Check them out. You can
follow me at @tombilyeu. All right,
guys. We'll see you on the flip side.
Peace out.
Thanks, Tom.
Dude, that was awesome, man.
Thank you, dude. That was rad.
a good time.
I always do a little extra. I always go
the extra inch. And the quickest and
easiest place to do it is the gym. Cuz I
can always grab one more weight, one
more set. And it Here's what it does. It
shifts your identity.