Video summary
Scott Galloway argues that framing male struggles in isolation, often requiring a disclaimer about women's challenges first, hinders effective societal progress and reinforces unnecessary biases. He contends that young men cannot thrive while they are "flailing," asserting that the prosperity of the country depends on lifting up all young people collectively rather than treating gender issues as zero-sum games. Galloway acknowledges historical advantages for men but points out how modern educational systems, which favor attributes like prefrontal cortex development and risk aversion common in women, have inadvertently created an environment where 60% to 40% of college enrollment favors females despite identical merit scores. He suggests this has led to informal affirmative action against men, who drop out at higher rates due to a lack of engagement with traditional academic structures that do not suit their learning styles or need for physical activity and risk-taking. The conversation shifts to the crisis in male mental health and mating opportunities, which Galloway attributes partly to socioeconomic inflation where women are given more support than men, artificially shortening the pool of viable partners for average men. He highlights data showing that single young men face significantly higher risks of self-harm or substance abuse compared to their female counterparts who often channel energy into professional life and friendships. To counteract this, Galloway proposes a return to traditional guardrails like romantic relationships, suggesting men should pay for dates initially to acknowledge the asymmetry in reproductive value and risk associated with sex. He critiques modern dating culture where women are encouraged to reject "red flags" while media simultaneously tells them they do not need men, leaving many young men without practice or venues to demonstrate their worth outside of online spaces that promote rage and isolation. Galloway emphasizes the disappearance of third spaces like pubs and nightclubs due to remote work and corporate culture, leading to a new generation of asocial males who are planning for extinction by avoiding real-world interaction in favor of digital addiction. He advocates for an "adulting class" where young men learn how to approach women safely without harassment suits or HR lawyers intervening over simple expressions of interest that might be misinterpreted due to fear-based conditioning from movements like #MeToo, which he argues sanitized male behavior but also created a culture of excessive caution. The solution involves teaching men to embrace rejection as part of the process; just as successful entrepreneurs face many "no's" before securing funding or clients, young men must practice asking strangers out for coffee to build resilience and overcome approach anxiety caused by the fear of being judged or harmed. Ultimately, Galloway defines maturity not merely by age but by achieving a state of "surplus value," where an individual contributes more economic worth, love, empathy, and stability than they extract from society through taxes and public services. He warns against becoming negative value consumers who rely on the system without producing jobs or revenue, urging men to find their purpose in being providers, protectors, and procreators rather than remaining perpetual students or dependents. His advice centers on cultivating genuine kindness over performative niceness, maintaining a plan for one's future regardless of current status, and understanding that true attraction lies in character traits like reliability and emotional stability rather than the "bad boy" archetype often glorified by media narratives about unstable partners winning out against stable ones.
Read the full video transcript
Scott Galloway, welcome to the show.
>> It's always great to see you, man. Great
to see you here in London.
>> Better to see you in person. The first
one that we've done all the time that
we've hung out in person and all the
podcasts we've done, and those two
things have never crossed over.
>> We've never done a live podcast.
>> We've never done an inerson podcast.
We've hung out and we've recorded, but
we've never done the same two things.
>> Oh, welcome to London, man.
>> Thank you. You did an interview
>> Yeah.
>> with BBC Global.
>> Okay.
>> That was titled Young Men Are
Struggling. What does this mean for
young women? This men struggling, women
most affected framing is wild to me.
>> Yeah.
>> Does that irritate you in the same way
as it does me to have to do this weird
sort of land acknowledgement to the the
challenges that women face even as we're
talking about the problems that men are
facing?
>> I like I think it's productive to think
of it as a societal problem. Well,
moving to solutions. I think the only
way you get stuff done here or the most
effective way to get stuff done and the
lesson is I've spent the majority of my
life struggling with this issue
professionally and that is I think I'm
good at being right. I'm not very good
at being effective. And there's a
difference. Okay. And if you really want
to help young men and you want to get
think about starting a conversation that
gets programs
and a change of mentality and a focus on
the investments needed to lift up young
men, I think it's done more effectively
through the context of lifting up all
young people. So the basic line is women
aren't going to continue to thrive and
the country isn't going to continue to
prosper as long as young men are
flailing. So this needs to be a
collective effort.
>> I I do understand and I get I get the
difference between uh
ideological purity or um like uh reality
based insight
>> and effective uh communication press
release and stuff like that.
>> I I had this conversation with Richard
Reeves as well. I'm just so sick of this
land acknowledgement thing where we have
to prostrate ourselves and say, "Well,
we know that women are it's only been
recent that they got equal access to
education and employment and we must not
forget that maternity leave must improve
and we and after we've done all of this
work, we can say and now we can talk
about male mental health and now we can
talk about male suicide." It we don't
could you imagine if there was a video
that was titled young women are
struggling, what does this mean for
young men? Like that wouldn't happen. At
no point yeah
>> does somebody do this disclaimer about
the struggles of men in suicide in order
to talk about female breast cancer. That
doesn't happen.
>> Oh, there's definitely look there's a
bias, but it's understandable. For 99%
of our time on this planet, there has
been, you know, men of my generation had
an advantage. And so the re the muscle
memory, the fle the reflex reaction, the
gag reflex is understandable.
So, but I mean the bias is real. I'll
say at a conference
that women are doing better in college,
right? 6040 they score better. Seven to
10 high school valadictorians are women.
Uh prefrontal cortices of women are
ahead of a man's until the age of 25.
The gas on gas off executive function
that lends itself well to academia which
to a certain extent has been shaped
around the attributes that more easily
come to a woman has resulted in most
graduate schools now or what we think of
as professional schools have uh greater
representation of women. So if I say at
a conference that women have been showed
to have better bedside manner, better
studies that make them better doctors,
everyone politely collaps and nods their
head. Even I think the people who may
not agree with that [clears throat] feel
pressure to nod their head.
>> If I say that throughout history men
have been more needed to be more risk
aggressive either to fight wars or
immediately pick up a spear and go hunt
something to feed the tribe
>> and therefore men have an easier time
making the leap of faith to be
entrepreneurs and they're more risk
aggressive and start crazier ideas.
>> There's a very uncomfortable pause in
the room. You can say women make better
doctors, better lawyers, better
consultants, and people acknowledge. And
if you were to say though, men might on
average be have the skills to be better
entrepreneurs, at least initially. And
by the way, none of this means that we
shouldn't have we should be biased
against men and applying to medical
school or we shouldn't be funding women
as entrepreneurs.
>> But you're allowed to acknowledge, well,
the whole world should be run by women.
>> Yes. Wouldn't that go on? Well, okay.
The patriarchy has sort of worked for
3,000 years. Maybe there's something to
men being leaders. Oh, no, no, no, no.
You don't say that. And by the way, I
don't believe that. So, there's still a
lot of
>> misandry and and but it's understandable
people because the to the rights credit,
they recognize the problem
facing young men before anybody else.
Unfortunately, I think that that void
was filled by some voices that kind of
conflated coarseness and cruelty with
masculinity.
>> And I think at least initially, and I
think you've helped a lot, the
conversation wasn't very productive. And
it created sort of a reflex reaction or
a gag reflex that when you start talking
about these issues that you're sort of
leading up to um what feels like a bit
of misogyny where the answer for a lot
of people have been talking about the
problems with young men is to return to
the 50s where non-whites and women
didn't have as much opportunity. So I
kind of get I kind of get some of the
gag reflex. What I don't understand
though and what I think people are just
so blind to. Have you seen this unal
alive
dialogue online with women saying, "Why
would I go on a date when I can be
unalived, which means murdered?" It's a
politically correct way of saying I can
be killed.
>> Okay? And that I'm taking a risk going
on a date.
>> Okay?
>> And the fact, you know, the data is the
following. That if you go on a date with
a young man,
he's 16 times more likely to go home and
hurt himself than hurt you. You're four
times more likely to die on the car ride
over or drown or choke. So the notion
that you're somehow taking this huge
physical risk by being around young men
is that man or a bear thing as well,
right?
>> It's just not true.
>> I I I get it. I understand the point
that
in order to
in order to push
uh a campaign for something that is
politically unpopular at the moment, you
need to signal allyship and and um
awareness of of groups that may have an
issue to this. Uh I I just find it I
find it quite exhausting and I find it
quite irritating and I brought it up to
Richard Reeves. He made a really great
point which was one of the issues you
see with anybody that cares about
something and campaigns a lot is as they
continue in their career and they feel
like nobody's listening, they ramp up
the intensity of the how inflammatory
they are when they speak. And you know,
you can see this with uh climate change
activists, right? They're like the
planet's burning like we need here's
orange paint on a a [ __ ] Vango,
whatever.
I'm going to glue myself to the M25
because
that kind of increasingly inflammatory
rhetoric just turns more people off and
turns people on. But I get even in
myself who I think I'm usually pretty
well regulated. I find in myself this
rebellion, this desire to rebel. Yeah.
>> Against I can't be bothered to have to
say I understand. I I want to do it once
at the start of my career and say, "Hey,
here are all of the things that women
have had it tough in, but you need to do
it each time. It's like landing a plane
in Australia." Yeah.
>> Like every single time that you're doing
a comedy show, every single time that
you do it, you need to say this thing.
And it just feels like true. Douglas
Murray's got this great line where he
says uh true equality is when you have
to put up with the same level of [ __ ]
that everybody else does,
>> right?
>> And I think that that would be a lovely
indication where okay, the conversation
around men struggling, you know, when
that actually gets started, when we know
that that is widespread accepted
>> when you're able to talk about it
without a disclaimer at the beginning.
>> I think that's fair. So one example uh
so title 9 uh what 40 years ago it was
6040 male to female college enrollment.
>> We decided that was unacceptable
>> to have 50% more men in college and
college has been and still is to a
certain extent maybe to a lesser extent
but still a fantastic ticket for
economic mobility. And we decided it was
unacceptable to have 50% more
more men in college than women. So we we
passed basically what was affirmative
action, discrimination, unfair advantage
for women, same merit, same scores, lift
them up.
>> But it was headed in the right
direction. Women were ticking up. Where
are we now? Exact same place. 6040 women
to men and it's headed in the wrong
direction. It actually the numbers even
get worse when you look at graduation
rates because men drop out at a higher
rate.
>> I've heard no dis.
>> Seven times more men uh dropped out
during co than women as well. think
>> yeah there's no there it would be
politically unpalatable to suggest
affirmative action for men but this is
what's happening in schools there's
informal under the radar affirmative
action because admissions directors will
tell you they're having trouble getting
men to apply they don't feel welcome at
college and uh you know you have a
school system that's biased against men
you've done a lot of this whenever
they're same-sex schools or excuse me um
yeah same-sex schools the boy schools
end up having twice the amount of
recess, right? They just need a
different approach to education. As a
father of two boys, I can tell you that
my son
>> the idea of my son and he's getting
better. He's calming down a bit. The
idea of him having to be in French class
doing French verbs for 80 minutes. I
literally think it's torture for him.
Like physical
>> physical torture.
>> Sit there. Be quiet. Don't move. Don't
get distracted.
>> Yeah, pleaser. Raise your hand. You just
described the activities that are much
more easily adapted
uh by a woman. But moving to solutions,
I actually think the majority of the
solutions that would really lift up
young men are solutions we can apply to
all young people. A more progressive tax
structure that lowers tax burden on
people through their current income. I
make the majority of my money buying and
selling stocks and houses and assets. My
tax rate is lower than you. I would bet
that the majority of your income comes
from this, from earning money. Why is
sweat taxed at a higher rate than money?
It seems to me it should be flipped.
Everything we do, I think over the last
40, 50 years from a tax and legislative
standpoint is nothing but a transfer of
wealth from the young to the old.
[clears throat]
>> And part of the big problem with the
male crisis, I would argue, is very
crudely a lack of mating opportunities
for young men. I think that they need
the guardrails of a romantic partner or
friendships. And men are just
dramatically less attractive when
they're not economically viable than a
woman who's not economically viable.
What Chris Rock said, Beyonce could have
married Jay-Z if she worked at Kentucky
Fried Chicken or KFC. The other
>> doesn't work. Well, this is my whole
girl problem thing, right? that when you
have socioeconomic inflation
artificially or naturally by women
either having the brakes taken off or
being given a helping hand.
>> Yeah.
>> That men comparatively get shorter. And
if you are as a woman predisposed to
date up and across
>> Yeah. doesn't happen.
>> If you're rising up through your own
hierarchy, you're looking at this very
rarified strata of men. And as any
evolutionary psychologist will tell you,
if you have an imbalanced sex ratio, the
power is with the rarer sex. And because
of women's selection preference and this
rising up through the the socioeconomic
ladder, they have created an imbalanced
sex ratio to the benefit of ultra high
performing men who use discard, don't
commit,
>> polygamy,
>> play the game.
>> Yeah. Yep. Yeah. the and what what some
of the research shows is the following
is that a lack of a romantic
relationship. There's a cartoon of a
woman in her 30s like the one of the
biggest tragedies in the world is a
woman in her 30s who hasn't found
romantic love or a partner. She's alone.
She's living with cats on a rainy day in
a big sweater staring out the window
thinking about what could have happened
if she'd only found love. And her
parents feel like they've failed and
society has failed her. The reality is
men need relationships more than women.
And that if you look at the data around
what happens when a young man when a
young woman doesn't have the benefit of
a romantic relationship, she often times
pours that energy back into her friends
and her professional life. Men often
times, not all men, but a lot of men or
more men pour that energy back into
unproductive things.
>> They go deeply online. They're more
prone to conspiracy theory. uh one in
three men who don't either cohabitate
with a woman or aren't married by the
time they're 30, there's a one in three
chance they're going to be a substance
abuser. Widows are happier after their
husband dies than when he was alive.
Widowers less happy, right? Men on
average in a relationship live four to
seven years longer. Uh women do live
longer but only 2 to four years. The
reality is we as
>> a great deal.
>> What's that?
>> It's a great deal for guys. Partnership
is a great deal. Yes. Yes. Yes. divorce
half the thing. Yes. Yes. Yes. I
understand. Sexless bedroom, blah, blah.
>> We benefit. We benefit more. It's a good
deal.
>> And I've said,
>> says the man that's unmarried in the
room.
>> I got
>> Well, you're in that 10%. I get the
sense life's pretty good for you. But
anyways, the
the the reality is men need those guard
rails more. And one of the things I said
on another podcast that got a lot of
push back was I think at least initially
in a relationship I think men should pay
for everything. And
>> but the push back come from men and
women.
>> Yes. Mostly women. Women immediately
said you're using money to control me.
This is the patriarchy. And my view on
this is the following that a woman has a
much shorter window for propagation and
mating. So her time during that was
fertility years was more valuable.
>> So scrutinize more aggressively.
>> Well, and the downside of sex, quite
frankly, the risks of downside of sex
are greater for a woman than a man.
>> In addition, a man benefits more from a
romantic relationship than a woman. So
there's an asymmetry of benefit and I
think
>> you want to offset that financially.
>> Well, I think it shows a certain level
of commitment and a recognition by the
reliable signal thing. Yeah.
>> By saying I'm interested in this. I'm
serious. I recognize the asymmetry. I
recognize that this is better.
>> Allow me to rebalance it a little for
you by paying for dinner.
>> And I think that's I think that's a
great take. I I would push back on what
you said about how the woman in her 30s
who's got the cat and is in the jumper
thing. I think that archetype's gone. I
think that it's very lorded and
applauded now for women to be, you know,
deep deep deep into their 30s and still
just doing themselves. Yeah. Because
>> kids on their own. Again, the there's
this idea that I I came up with when
talking to Richard Reeves. Actually, I
called it the soft bigotry of male
expectations.
>> So, you were talking about how if you
were to say
>> women are able to be better doctors,
better this, better that, you get
applauded for it. But if you say that
there are some things that men are
better at, that's not.
>> Mhm. If you were to say that those
things CEO leadership that that is
something that women should aspire to
do, you would also get applauded for
that. If you were to say uh developing
your nurturing nature, uh being more
sensitive, being more caring, being able
to tap into your EQ as a woman is
something that you should develop.
That's the sort of thing that you
wouldn't. I came up with this soft
bigotry of male expectations thing when
there was a uh study, anthropological
study that was redone on the amount of
big game hunting contributed to by
women. Turned out that the data had been
[ __ ] with an awful lot. The um uh
reanalyzed thesis was women did just as
much big game hunting as men and
sometimes even more. But there was loads
of [ __ ] in the data. One hunt was
counted the same. If you contributed to
one hunt, that was one to one. It didn't
count the number of times that that
happened. So, a man could have gone out
on 50 hunts a year and the woman went on
one, a woman went on one and they were
counted as one and one. It also didn't
count what the women were hunting in
terms of how big was the game, etc.,
etc. And it made me think there was
obviously an agenda to trying to put
forward women as being able to do the
thing that the men did just as well as
the men.
>> Mhm. which implicitly dergates what the
women can do that the men can't do. So
we want the women to be able to do what
the men can do, but if we lord what the
women can do that the men can't do,
that's somehow lesser. And I was like,
that's really [ __ ] sexist. That's
really judgmental and superbly
patronizing
>> to women. If you were to say, well,
being a mother, uh, you know,
alopparenting, coalition building within
a a local group of of aunts and friends
and grandmas and stuff like that's not
or local spatialization, making sure
that whatever the the the environment is
kept tidy in a manner that men would
struggle with or the cooking or the
cleaning or the caring or the raising,
but no, no, no, no. You should be
looking at big game hunting. And I'm
seeing this whatever men do is seen as
desirable for women to do. And implicit
in that is so much [ __ ] sexism that
is the call is coming from inside the
house. Like you do realize that you're
like
stereotypically cooking yourselves as
women. You're saying what we can do
naturally is implicitly less valuable.
Schultz told me this story of his wife.
She used to work at Google and they
would go shopping. uh and they would
have their daughter with them IVF like
difficult journey in order to be able to
get there
>> and the ex workmates from Google would
say so so where are you now what are you
doing now
>> and his wife would give this answer and
he Andrew said [ __ ] killed him says
I'm just a mum and he said it was the
just
>> Mhm. that made him feel like ah she
can't
>> that you it is a very difficult needle
to thread to be able to take pride in
being a homebuilder as a woman and in
that that is every and there are some
women out there who don't desire a
family and it's the right decision and
so on and so forth. It seems like eight
in 10
childless women didn't intend to be
childless. This is Steven Shaw's work.
[ __ ] four in five. And there's groups
of grieving these women grieve families
they never had. Yeah.
>> Um, and so there are some there's one in
five, whatever it is that that I've made
this decision and that was my choice. So
on and so forth
that means that if you want to be a mom,
how do you take pride in that? Well,
>> yeah. But what I would say, Chris, is
that the shame is even the unfair
unfortunate shame is even greater when a
man says, "I'm a stay-at-home dad."
There's still an expectation that if a
man is an economic if he's if he there's
a there's a general stereotype that a
man who's a stay-at-home dad didn't
choose to be at home. It's because he's
not a real man and can't make a living.
>> And so I think that there's shame across
that whole decision to stay at home. But
so I'm I'm a I'm a proud progressive
liberal whatever whatever lab you want
to put on me. M
>> and I think where we get it wrong
sometimes is that we have a general
narrative that starts from a good place,
good intentions and we take it too far
and we don't
>> women should be able to perform well in
the workplace and step into the
boardroom when needed to anything which
isn't that is less than
>> that. The example I was going to use is
that 5% supposedly about 5% of the of
the populace is non-binary. They don't
identify as heterosexual, right? Um,
>> hang [snorts] on.
>> The non-binary heterosexual
>> 95%
people, the data I've seen is that
people think a third of America is
Jewish, Lyn, lives in New York, and is
gay. And the reality is the
non-heterosexual community is about 5%.
>> Okay?
>> And that community has been demonized,
victimized, persecuted, has had a shitty
history in the United States. So wanting
to feel protective, wanting to have
programs that lift them up, I think
makes all the sense in the world. The
problem is is that we see it as a zero-
sum game. And that recommending that
people men lean into their masculinity
or women lean into their femininity is
somehow seen as taking from the
non-binary community and is insulting.
So, and if you especially on the on the
on the the male side, if you tell if you
said women are more nurturing, women
should lean into the fact that my
partner can hear my kids get up in the
middle of the night and knows exactly
what they're doing and that they're
about to come into our room. And I I
mean, I sleep through the whole thing.
My kid comes home from school and or
from his soccer match and she says
something went wrong. He's not doing
well. I don't seems fine to me. I mean,
there's just an intuition.
>> Mhm. But if you're to say that, it feels
as if, well, are you saying women aren't
as good in the boardroom? It's like, no.
Meanwhile,
being strong physically,
being prone to taking risks, being more
prone to action, being in some cases
aggressive.
Those are wonderful attributes that have
served our nation and our society really
well. And people born as men have an
easier time leaning into those things.
But those things are positioned as
violence and reckless.
>> Unless it's a woman.
>> Unless it's a woman. She's a leader.
She's a baller. She's a badass. And the
reality is you want when Russians pour
over the border in Ukraine or our house
is on fire, you want some big dick
energy. And I think it's okay to
celebrate certain masculine attributes
and certain feminine attributes and
realize that the most productive
households in history, the most secure,
loving, productive households in history
bring a mix of very distinct masculine
and feminine energy. And by the way,
that masculine energy can be brought by
two women. And that feminine energy can
be brought by two men. I tend to my male
friends tend to be actually quite
feminine.
>> I'm drawn to men that take care of me.
I'm their [ __ ] fraternity friend who
says inappropriate things.
>> Uh,
>> what do you think that says about you? I
>> I don't know that I was, you know, born
and raised in a fraternity environment.
I I don't know what the [ __ ] it says. I
I watched I Dream a Genie for two hours
a day when I was a kid. That's literally
my training. Uh, in Charlie's Angels,
you know. Anyways, hello angels. Genie,
get in your bottle. That's literally
what I was raised on. But a recognition
that male and masculine masculine energy
is a great combination doesn't take from
the fact that there are some people who
are non-binary.
>> And so Democrats, I think, in an effort
to be sensitive, to be thoughtful, to
help lift up people who need a lift. Now
it's just gone too far. DEI on campus,
there's 200 people in the DEI department
at the University of Michigan and 55% of
the freshman class identifies as
non-white. So, do you have 200 people
working on getting more white males from
Republican states? These apparatus get
built up. They were needed. They're no
longer needed. 60.
In 1960, there were a total of 12 black
people at Princeton, Harvard, and Yale.
That was a problem. Now, Harvard 55%
non-white, but the problem is of those
non-whites, 70% come from upper income
homes.
>> So, we don't want to actually solve the
problem anymore. We want to solve
>> diversity has never been diversity of
class. And this is something that's
being in the UK, I'm sure that you feel
more closely.
>> 100%. We need affirmative action. I'm a
beneficiary of affirmative action. It
should be based on color, but that color
is green.
>> The academic gap between black and white
used to be double what it was between
rich and poor. Now it's flipped. It's
double between what uh between rich and
poor as it is between non-white and
white. So, if we really want to help
society and help lift up people, Trevor
Noah's kids aren't going to have any
problem getting into college. They're
not going to have any problem. In other
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That's l i v m o m n o.com/modernwisdism
and modernwisdom a checkout. I mean,
it's something that's close to my heart.
I come from one of the roughest places
in the UK. I come from Stockton on
tease. There was some comedians in
earlier on and he said, "You're from
Newcastle." I was, "Oh, technically I'm
from Stockton." He says, "That is the
worst place I've ever played. It's the
worst place I've ever been on tour." And
he's toured around all of the UK. Uh, so
for me, I I have this sort of, you know,
huge [ __ ] be in my bonnet to say this
the real supposed group that was
originally uplifted by liberal
progressive types. It was supposed to be
about class. It wasn't supposed to be
about race or sex or orientation or
whatever. So on on on that point there,
have liberals and progressives started
to pay attention to the man problem or
is it still just a a cursory glance? How
much do they actually
>> just started just started? I went to the
Democratic National Convention. It was a
parade of special interest groups,
the the struggles of women, the struggle
of struggles of non-whites, the struggle
of the gay community, the struggle of
immigrants. Mhm.
>> The only group that wasn't mentioned is
the group that on any metric has fallen
further faster relative to any other
group and that is young men. And if you
go to the DNC website, and this has
changed since I did the podcast with
Michaelels,
it used to be they listed 16 demographic
groups under a section called who we
serve. This is who the Democratic Party
is here for. Native Americans, Pacific
Islanders, black Americans, veterans,
the disabled, seniors. I added it up. It
was 74% of the population. The only 26%
they didn't name was young men. And when
you say you're advantaging, purposely
advantaging 74% of the population,
you're not advantaging 74% of the
population. You're discriminating
against the 26%.
>> Well, they did have free vasectomies
outside of the DNC. Don't forget about
that.
>> I don't remember that. I missed that
one.
>> The most behaviorally genetic sepuku.
>> Maybe that's what happened.
>> Yeah.
No, but there is there is still a lack
of recognition
especially among Democrats. Here's the
problem. The right recognize the
problem, but unfortunately I think their
answer is coarseness and cruelty and
sometimes conflating masculinity with
with
as a zero sum game and returning to the
50s. I don't think their vision of
masculinity is the right one. The
far-left's vision of masculinity, their
their view is the following.
men, you don't have problem. You are the
problem. That's not productive. And also
their answer, act more like a woman.
>> That's not the answer.
>> The main problem is your masculinity.
>> And what's interesting is that while
there's a kind of a public narrative, I
think for many women, I I I this is
anecdotal evidence, but it really is
true. I'm not making this up. Women will
consistently ask, "How can they meet men
at my age? A woman is divorced at my
age. The pool of available men is really
tiny." Mhm.
>> And they'll say to me, "Do you have
anyone you could set me up with?" And
about half the time they'll say
something along the lines, "By the way,"
and they look around, they go, "I like a
masculine man." Because their narrative
and their outward facing is they want a
sensitive man. I mean, it's a snarky
joke, but I think it's somewhat
accurate. Do you really want a sensitive
man? That just leaves two of you in the
car crying and the parking spot empty.
Mhm.
>> And that is snarky and it's sexist, but
I think there's some truth to that. I
think women are drawn to men who um
demonstrate some of the traditional
attributes of masculinity
>> despite despite this public narrative
that I really just want a sensitive man,
a man in touch with his feelings. And I
think there's some benefit to all of
that. But I don't think we're having an
honest conversation yet around the
struggles that young men are facing, how
to fix it. My view is that you'd get 80%
of the way there through programs that
aren't even targeted. Maybe some
targeted programs in school, red shirt
kids, as Richard Friedman talked about,
more men and more men in K through 12.
But I think a lot of the problem would
be solved by just programs that would be
available to both men and women. I think
the biggest,
if for example, if I could pick one
program, it'd be mandatory national
service. And it wouldn't just be for
men. It'd be for men and women, similar
to what they do in Israel
>> because it allows you to as a man
display competence, prestige. It makes
you more attractive as a mate when you
come out of that. It teaches you a lot
of skills about orderliness and
conscientiousness. It allows you to get
your [ __ ] together. It gives you lineage
and a path toward making your life
better. Some of the lowest levels of
young adult depression in the Western
world are in Israel despite all the
existential threats. And I think it's
because I and I spent some time with an
IDF battalion. You got 120 young,
beautiful men and women. They're fit.
They're outdoors all day. They're not on
their phones. They're learning to handle
very dangerous weapons. They're learning
to serve in the agency of each other.
When
it also, I think, is fantastic for
reducing discrimination. If I'm in a
foxhole next to you and my life might
depend on it, I don't give a flying [ __ ]
what your sexual orientation is or if
you're bedawin or or hardcore Jew
competent though.
>> I care about your character and your
competence and it starts instilling the
right values in people. It also treat
shows you that that rich guy maybe isn't
a douchebag or the the the the woman who
comes from a certain community or is
maybe gay that she's just like you. She
wants to
>> wonderful equalizer in that way. And if
you look at the greatest legislation or
the most productive time in America in
the 50s and 60s, it was because everyone
had save served in the same uniform.
Also, I think one of the things you you
said the call is coming from inside of
the house.
>> If you think about liberalism is an
attempt to give people liberty.
Socialism is a belief that everyone
should be equal. Fascism, which I think
we're demonstrating a lot of evidence of
in the US, is a belief that it's a
problem from the inside. that it's it's
the enemy within. It's your neighbor.
It's people who are challenging a
current orthodoxy that they're the
enemy. And I think America would really
benefit from all young people serving in
the agency of their country and having a
chance to see what if you go out in the
US, if you walk the streets of Austin,
if you meet people, if you walk the
streets where I live in New York or
Florida or Colorado, I can't get over
how wonderful other Americans are
because unfortunately I'm extremely
online and I believe that's what America
is. And the reality is it's not. It's
algorithms lifting up the shittiest part
of American Americans,
>> misrepresenting it.
>> And the really unfortunate thing about
AI is it's crawling online. It's not
crawling the real world. So I think
getting young people out to serve in the
agency of the country, it would
disproportionately benefit men who quite
frankly at the age of 18, as the father
of two boys, I know this, a lot of them
aren't ready for college. They're still
dopes
>> and they're just not ready. So I think a
lot of these kids would benefit from two
years. And by the way, it doesn't have
to be military. It can be helping
seniors. It can be a smoke jumper. It
can be clearing brush for a fire. It can
be health. Whatever it might be, taking
care of our national parks, but meeting
different kids from different regions,
ethnicities, sexual orientations, and
realizing how fortunate they are to be
in America. So, a tax policy, there's a
variety of programs, but I think just
politically, it would be much more
palatable to approach or propose a
series of programs that didn't go back
to where we've been the whole time
>> and lift up certain people based on
their identity.
>> Yeah. I I just I I get it and I don't
think that there's been uh fantastic
policies put forward by either side, but
at least this is why guys are turning to
the right that they don't feel demonized
if they go there.
>> Well, they don't feel seen. I feel like
they're not going I don't feel like
they're I don't feel like they're moving
towards the Republican party. I feel
like they're leaving the Democratic
party.
>> Agreed. I've got this uh short essay
that I wanted to read you uh that I
think is is interesting when you talked
about the uh levels of vulnerability,
sensitivity, sort of balancing uh being
in touch, not being sort of, how do you
say pathologically stoic with also being
masculine. So this is the challenge of
motivating men.
>> Some advice on how to support men.
>> Men want to aim high without feeling
insufficient if they fall short. Men
want their suffering to be recognized
and appreciated without being pandered
to or patronized and made to feel weak.
Men want to believe that they can be
more without feeling like they're not
already enough. Men want to be able to
open up without being judged. Men want
support without feeling broken. Men want
to be loved for who they are, not for
what they do. The TLDDR is blending
inspiration with compassion is not an
easy task. How do I set lofty goals
which drive me to fulfill my potential
without feeling less than if I don't get
there tomorrow is a question asked by
every guy ever. The desire for self-
loveve and high performance comes into
conflict inside the mind of everyone,
men especially. Sure, some men are all
driving goals with non- introspection.
And sure, some men are all reflection
and inner work with few external
desires, but most men desire a mix of
encouraged self-belief and understanding
support. Inevitably, these two things
come into conflict. Basically, every man
just wants to hear, "I know you can be
more, but you are enough already. And
even if you just stay where you are,
I'll be right here next to you. You're
going to be great, but you don't need to
be great. And I'm with you no matter
what." Or, as said best by Sturgil
Simpson's mom, "Boy, I don't care if you
hit it big because you're already number
one." The reason that I think this is
interesting is we often point the finger
at women and say, "Look at how hormonal
they are. They change week to week. She
says this thing but means something else
as passive aggression and real
aggression and subtext and
>> that's complexity difficult to decode.
This is something that men need to
accept. This is a difficulty in decoding
it that even they struggle with. Men
want to believe that they can be more
without feeling like they're not already
enough. They want their suffering to be
recognized and appreciated without being
panded or patronized. They want to aim
high without feeling insufficient if
they fall short. Like you struggle, man.
you struggle with doing this to
yourself. You have managed, you haven't
been able to square this circle. So, I
think as men recognizing this
complexity, which as far as I can see is
a real a real core one if we're going to
say, hey, the like drink your problems
or deny your problems away thing that
boomer parents did or do. Probably not a
great way to move forward. But we also
know that the overly sensitive blob
[ __ ] leoo man like the performative
male is also not going to be a
particularly effective or attractive
prospect as an eligible mate. So okay
let's recognize some complexity that
exists inside of men especially men who
are a little bit more introspective who
the sort of people that listen to your
show listen to my show and um I think
this
>> this blending of inspiration with
compassion is not an easy task for us to
do to ourselves. So then when we look
for it in the world or from our partners
or our friends, I think accepting the
complexity is something that's really
important.
>> Yeah. Two thoughts crossed my mind. I
really like listening to that. And I
feel like what you just described, if I
were to summarize it or distill it all
into one word,
>> it'd be dad.
>> And that is you just sort of described
what I see as my mission and purpose as
a father. and that is my oldest is
applying to college. So I'm at home with
him yesterday and we're talking about
his supplemental essay and we sit down
and you know he said he was going to
finish it in the morning and he didn't
and I'm all over his ass. I'm like,
"Okay, you said that this morning.
You're up playing [ __ ] video games.
Get your [ __ ] together. You're not 15."
I mean, I'm I'm on him.
>> And then he writes it and I'm like, you
know, it's great. And the reason it's
great is because it's you and you're
great.
>> You know, it's it's a little bit it's a
mix. And I think I think very few people
except a father figure or an older male
can communicate both those things in
equal measure and have it really
resonate with a boy. I just think
there's certain things that men can do
for boys that is very difficult for
women and vice versa. So when I hear
that, I think all of it is true.
And I think the the people who are most
effective at delivering that type of
>> salt and vinegar kind of love and
inspiration and motivation and
occasionally swift kick in the ass
>> are a male role model.
>> Yeah.
>> And if you were to look at where I think
going to problems, if you look at the
single point of failure, it's when a a
boy loses a male role model. But to even
say that boys need men
is to somehow immediately evokes this
reaction. Well, women can't raise boys.
I mean, I was raised by a single
immigrant mother, lived and died a
secretary, lied to my life. But there's
just certain things I couldn't talk to
her about. Her sheer physical presence
didn't threaten me. Occasionally, you
need a deeper voice. When I yell when my
kids are five and eight, and some people
will say, "Well, you shouldn't be
yelling." Okay, that means you don't
have kids. There's [laughter] just
that's just there's just a different
>> Yeah.
>> That mix of feminine and masculine
energy is really important and I think
>> Have you had animation on the show? Dr.
Animation.
>> No, but I I think he's been on your
show,
>> Life of Dad. Yeah, she's been on She's
been on twice. She's in Roy Berser's lab
here at University of Oxford. You would
adore. She's doing another book on dads.
So, this is this stinks of her. It's all
it's all all
>> but if if I remember her work and the
work Richard's done,
>> the moment a young man, a boy loses a
male role model to death, disease,
abandonment, he becomes more likely at
that moment to be incarcerated than
graduate from college,
>> right?
>> Yep.
>> A girl will, while maybe being more
promiscuous because she's looking for
male approval in the wrong places, she
has the same rates of college
attendance, income, and self harm.
>> Makes no different. And so essentially
while boys are physically stronger,
they're mentally and emotionally and
neurologically much weaker.
>> And we don't want to even acknowledge
that boys are weaker uh neurologically
and emotionally
>> more fragile perhaps. Yeah. More
tenuous.
>> The study I saw was that two
15year-olds, a boy and a girl, both
sexually molested, neither crime is less
heinous than the other. The boy sexually
molested is 10 times more likely to kill
himself later in life.
So there I think there just needs to be
a general zeitgeist that if for whatever
reason a boy doesn't have male
mentorship and role models in his life
that it's the mother and the community's
uh responsibility to get involved to get
men involved in his life. There are
three times as and quite funny men
aren't stepping up. There are three
times as many women applying to be big
sisters in New York.
>> It's a big sister
>> big sister like big brother big sister.
It's an adult who says, "It's funny you
don't know that. It's this wonderful
program and it's like say you're a guy
in your 30s or 40s, maybe you have kids,
maybe you don't. You can apply to be a
big brother and all you do really is
just hang out with a boy, usually a
single mother, but a boy who doesn't
have a lot of male mentorship." Okay?
Called Big Brothers. It started at Big
Brothers, then they launched Big
Sisters. Hugely successful program
nationwide. Three times as women are
applying to be Big Sisters of New York
than men are planning to be Big
Brothers.
>> Wow.
>> So men aren't stepping up. Also, there's
this dangerous taboo, Chris, where if
you're a man, say you're you're a single
successful dude in your 30s. You could
mean a lot to a a boy. He's gonna be
impressed by you. And there's this
there's this weird notion that you have
to be the CEO or a parent or a baller or
the head of Goldman Sachs. No, you just
have to show up. You just have to take
an interest in their life. And quite
frankly, save them from themselves
because they make really stupid
decisions and just ask them questions.
Also, quite frankly, because of the
Catholic Church and Michael Jackson,
there's a suspicion of men who want to
hang out with boys.
>> So, we have a lack, you know, you've
heard the adage some for some boys in
some communities, the first male role
model they have is a prison guard. So, I
think there's some basics that we just
need to get more men involved in boys'
lives. Also, I just think there's a
series of of social and economic
programs to lift up young people 20
people under the age of 40, 24% less
wealthy than they were 40 years ago.
People over the age of 70, 72%
wealthier. We have slowly but surely
implemented a series of tax policies
that reflect the following. Old people
have figured out a way to vote
themselves more money. So, $120 billion
cost of living adjustment in social
security flies right through Congress.
the $40 billion child tax credit that
would benefit young families get
stripped out of the infrastructure bill.
So there's some I I think we should
start with the programs that lift all
young people up because if you put more
money in their pockets, quite frankly,
there's just going to be more mating. If
you think about the greatest That's
true. Where do men go? You know, in New
York and Austin,
>> if you think about online dating, right?
>> What does a man need to do? What is it?
70% I think a lot of I think I'm paring
a lot of your stats. 70% or 80% of
people who've been married longer than
30 years say one was more interested
than the other in the beginning and it
was almost always the man who was more
interested. Right? You have a room of a
hundred people and there's alcohol.
Almost all of the men at that moment
would have sex with almost all the
women. Most of the women would sleep
with none of the men. They have a much
finer filter. What happens over time? I
hung out with him at church or temple
and I really like the way he treated his
parents. I worked with him and he was
just so good at his job. We would meet
up at after hour with friends for happy
hour and he was really funny. I like the
way he smelled. Men have to demonstrate
excellence.
>> Where are the venues or the third places
now that men demonstrate excellence?
They're not going into work. A lot of
them because of remote work.
>> And even if you were in work, there
would be some policy against dating
inside or a consult.
>> Don't be that guy.
>> Yeah.
>> And a third of relationships used to
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and modernwisdom at checkout. Have I
given you my bit about uh the
hyperresponders to me too? Am I giving
you this one? This is cool. This is This
is Wet Clay stuff, so go journal with me
on it. Um, uh,
>> me too advice was absorbed,
uh, disproportionately by men.
>> Mhm.
>> The men who probably needed to actually
be more confident around women took
don't be pushy to heart. And the men who
were just blowing through boundaries
already disregarded it entirely. And I
think this has resulted in nervous guys
having their fears confirmed. I knew I
was too much for women. I knew that they
didn't like me. I knew that I was
already that this was crossing some sort
of a boundary. And you know, David Bus's
book, Bad Men or Men behaving badly in
the US uh identifies this perfectly.
It's not a thousand guys doing a bad
thing each. It's one guy doing a bad
thing a thousand times and there's a
small cohort of them committing all of
the assaults over and over. This is why
the uh it's not all men but it's always
a man thing which hides it's all men
like it the subtext is that it probably
is or it could be or something like
that. Uh the same the man or the bear
thing was the exact same that I'm not
going to go on a date because I might be
unalived. All all of this just sort of
reinforces the dangerousness of men. But
you might have seen these videos uh of
really attractive girls in New York
mostly doing stuff like stealing finance
guys salads. Do you see this video?
>> There's this girl doing her hair really
pretty girl and she's saying her or her
friends are stealing going into Sweet
Green and stealing finance bros salads
looking at the name on the order that
they pre-ordered.
>> Mhm. looking at the name, finding them
on Instagram, messaging them, and
saying, "Hey, so sorry. Looks like I
accidentally picked up your salad." And
in a desperate attempt to try and talk
to them. There's another video, famous
video of a girl, party dressed. She must
be mid-20s, blonde hair, fully done up,
big boobs, walking down the street
going, "I just want one guy,
>> to buy me a drink tonight." There's
another one of a girl walking through
Central Park, big naturals, no bra, skin
glowing, and she calls it out herself.
She's like, "What does a girl need to do
to like get some attention from here? I
am again looking nice in Central Park,
ready for nobody to come and talk to
me." And there is a bit I see in guys
and I I I see sort of in myself this
sense of well,
what did you think was going to happen
when you said that the male gaze is
toxic? When you said that any attention
from a man to woman, 20% of Gen Z say
that a man approaching a woman in person
always or usually constitutes
harassment.
>> Men already had approach anxiety. What
do you think the pickup artist movement
was about?
>> Like what was it about? It was about
overcoming approach anxiety. The single
scariest thing that a man ever has to do
cuz rejection feels like [ __ ]
existential pain. This is the end of my
genetic lineage. And um we had all of
this going on at the same time that the
tea app was happening. So you had in one
breath women who were very attractive
saying I wish that men would approach me
more. M
>> and when the data leak from behind the
tea app came out uh I would say that the
crossover between the uh rumor starting
group from the tea app uh was not the
same as the big natural skin glowing
party maxi dress long hair you know nice
uh girls from that and you think okay so
in one breath you're saying we women
want guys to approach us more
>> and in the other there is an app that's
number two on the app store that is
dedicated to warning women off of men
>> for how dangerous they are with
substantiated and unsubstantiated
claims.
>> Trying to just blend these two worlds
together. It did feel a little bit like
the inverse of luxury beliefs that I
don't know whether many of the really
attractive women would be on the app
submitting their rumors. I feel a little
bit like if you're not getting
approached much by men, it's very easy
to be on an app that kind of castigates
men for what they've done in dating
because it wasn't happening to you.
>> So, a lot there. So, I've served on
seven public company boards and there
was a during the Me Too movement. I
would say
it felt like a third of the time, but
maybe it was 10 to 20% of the time we
were talking about sexual harassment
claims.
>> And it was almost always
um there was a little bit of I think
sometimes women feeling like they could
grab virtue by being victims. I think
some of the claims were a little bit
over the top. However, that was the
minority. The majority of the claims
were simple. It was powerful men who had
been for too long told that they could
do or say anything with no
repercussions. Just to just to clarify,
I think me too was an important redress
to precisely that problem. I think that
it was necessary, but it sought to
sanitize the toxic elements of male
behavior
>> and instead it just sterilized all.
>> So, what's happened is the following.
Um, and so the question is how did we
deal with it? And my view is the
following. I've had I've started several
companies. I've been to eight weddings
of people who met at my work, right? So
the idea that they both were exactly the
same amount of attractive to each other
and their lawyers met in the lobby and
negotiated a coffee.
>> People figure it out.
>> And if you don't know the difference
between harassing somebody and
expressing interest while making them
feel safe, you got bigger problems. But
my attitude was we used to have socials
and we'd have alcohol and the HR person
whenever I hear an HR person saying we
we got to discourage relationships at
work. It's almost some someone who's
already found their spouse. So we're
asking kids to work 12 hours a day. My
companies were always high growth
high-tech companies where it was like
look you're not going to have any
balance here. And it's almost always
kids in their 20s and 30s. That's the
kind of companies we had. So, of course,
they started hooking up and we never had
a situation
where someone came to HR and said, "This
person is harassing me." And one of the
one of the downsides of being a very
attractive male or especially a very
attractive female is you're probably
going to have to learn how to politely
deflect interest. And I would argue that
doesn't mean you you're open to nor
should be subject to unwanted advances,
but you're going to probably get more
overtures from people that you aren't
necessarily interested in. And I would
argue that most women and some men who
face that wonderful problem figure out
how to deal with it
>> calmingly.
>> Yeah. Just, oh, sorry, whatever. They
figure it out. the the difference
between something that's romantic and
something that's creepy is the perceived
attractiveness of the approach. Right?
Brad Pitt is never accused of being
creepy. Right? So the question is what
we told men was young men that don't
risk it. It could.
And also the flip side of that is they
have so much they have such a low
friction, lowrisk way of getting some
reasonable fact similar to that with
porn.
>> Yeah.
>> That you said, okay, danger in the real
world. It's getting easier and more life
lifelike in the online world.
>> And I'm not exaggerating. If I'm ever
there's a members club opening every two
weeks
>> and you keep joining all of them
>> and I keep joining on because I'm in the
midst of my I'm in the midst of my
midlife crisis tour. Right. That's the
bad news.
>> Ferrari membership club.
>> No, I couldn't fit in a Ferrari. The
good news is I'm going to go out of it
in about 20 or 30 years. I'm not
exaggerating. Once or twice every time
I'm out with friends, women will say,
"Men don't approach me. They just don't
approach me. They never come up." And I
think that men have been, young men have
been taught, okay, don't approach woman.
And I think there needs to be an
adulting class or some sort of education
that says
you need to learn how to approach.
Express romantic interest while making
someone feel safe. And here's the key.
No. If you're not getting a lot of nos,
you're not getting to amazing yeses.
That what you have here, Chris, didn't
just happen. and you just didn't show up
and say, "I'd like a top 10 global
podcast." You got out a Big Spoon and
you ate [ __ ] And you called guests and
they said, "No." I think the first few
times you reached out to me, I said,
"You did. You bastard."
>> Someone brought this up yesterday at
this live event I was doing. This guy
from the back of the room said, "Do you
remember in 2019 I was on Aubrey Marcus'
coaching program and you desperately
wanted him on the show and he tried and
he'd said no and then I got you." And it
was some dude from six years ago that
piped up at the back of this event. I
was like, "Man, thank you so much for
doing that." Yes. The network. Every
single different bit that I could do in
a desperate attempt to try and get
[ __ ] Scott Galloway on or whatever.
Look at you now. I can't get rid of you.
>> That's right. Now, now I'm like, "Hey,
when am I coming on? When are you in the
UK?" But so, look,
>> young men have been taught that they can
have a reasonable faximile of a low
friction life online and not to risk no.
And I think that part of male mentorship
I I I mentor or coach uh uh young men
and I have two or three at any time. And
one of the things exercises I go through
with them is I need you to be at least
once or twice a week in the agency of
strangers doing something uh for
something bigger than you. Volunteer
group, church group, riding class, and
this is what we're going to do. 3 weeks
in, we say, "Okay, I need you to ask
someone out for coffee or say, "Let's go
to the pub and watch a game." It can be
an expression of friendship, an
expression of romantic interest. And I
said, "And the key, the objective is
no."
>> Because most of the time you're going to
get a no. The soft deflection. And then
the next day you're going to call me and
I'm going to say, "Are you okay?" And
you might say you're bummed, but you're
fine. Because every great yes I've
gotten to, whether it's raising money
from a venture capitalist, starting a
company, getting a big client, having
getting a date with someone who was out
of my weight class, the only thing that
was the only thing that the only thing I
knew that was involved in that was a lot
of nos before it. And so what we're
teaching men is that unless it's 100%
certain, and there's never a sure thing,
there's very rarely certainty,
>> the risks of no are just too much of a
downside. Why do you think it's harder
than ever for men to form close
friendships? You would assume perhaps? I
think
>> it's a lack of third spaces, not as many
people going into work. Um, and also
keep in mind right now the entire global
market
has been connected
to rage and isolation. 40% of the S&P by
market cap is 10 companies that are
either in social media, online or AI.
[clears throat]
>> A big part, not solely, but a big part
of all of those things are trying to do
one of two things. Enrage you, figure
out your political leanings and then
serve you content that confirms your
belief or gets you angry at the other
side so you keep coming back and
commenting. More enragement, more
engagement, more Nissan ads, more
shareholder value. or saying, "Okay,
I've given you five or six talking
points for your interview with Scott.
Would you like me to put them in bullet
form? Would you like me to make them
more funny, more provocative?" And
you're just sitting there looking at
Open AI or Anthropic for an hour or two
hours. So now 40%, we talk about the S&P
500 in the US, it's not. It's the S&P
10. 70% of the earnings growth and the
increase in the markets has come from 10
companies. And those 10 companies are in
the business of attention and addiction
and rage. So we've connected
sequestering
people, especially young people who have
a more risk aggressive brain. We've
sequestered them. We've connected
shareholder value with enraging them and
sequestering them from each other.
>> So you not only have 40% of pubs and
this is your business, 40% of pubs and
nightclubs in London have closed down
since co
>> y
>> remote work is a big thing. People
aren't going to church as much. So where
do people come together, demonstrate
excellence, and then they have the
deepest pocketed companies with godlike
technology trying to convince them, no,
no, no, no. Don't spend more time
looking at someone's face and talking to
them. Spend more time looking at a
screen.
>> Come talk to us.
>> So we are I feel as if we're evolving a
new species of asocial, asexual males
where they we're literally planning our
own extinction.
>> Well, think about this. Who does that
leave room for? It leaves room for Yeah,
sure. some guys that have got
very holistic integrated
uh emotionally attuned
um like escape velocity from that. But
it also leaves an awful lot of room for
the residual psychopaths and sociopaths
and narcissists and guys that blow
through boundaries. So as you select out
the cinnamon roll men who would have
made great husbands if they'd just been
given a bit of encouragement, what
you're left with are kind of the Viking
raiders that would have been useful at
Lindesfon in [ __ ] 800 AD but maybe a
little bit less now.
>> So just to be equal opportunity blamers,
>> we're blaming technology. We're blaming
corporations, society,
men who have
>> you blaming you. Yeah.
>> We've been seduced. we've seduced them
or they've fallen victim to this notion
they don't need to take risks.
If you look at media online,
basically, as far as I can tell, Tik Tok
and reals and the media have basically
told women,
"One strike and you're out as a man."
>> Celebrates, "You are a beautiful
independent woman. You don't need that
man. Walk right out on him." And let me
just just spoiler alert, we're deeply
flawed. Very few of us are going to get
it right. We're going to forget to open
your door. We're going to maybe forget
to order you the Uber. We're going to
maybe maybe not make eye contact with
the waiter every time. I And there's the
basic zeitgeist of online is like
constantly telling women to exit the
relationship that if he doesn't meet the
following thing, everything is a red
flag.
>> And so it's sort of it's sort of okay,
media is telling men, don't be that guy.
Don't be a creep. come over here to
online gaming or porn. And with women,
you're queen and you deserve better. And
the advice I give to men, I ask some
very basic questions with men and
dating. The first thing I say is, would
you want to have sex with you? Right? Do
you take care of yourself? Do you work
out? Do you know how to dress? And if
you don't know how to dress, find a
woman or a gay man who can dress you. Do
you have a plan? You don't need to be a
baller, but do you have a plan? Are you
kind? Do you have a practice of being
kind to people?
would you want to be with you? And the
advice I give and I don't coach nearly
as many young women is what I call a
second coffee. And that is if there
aren't sparks, I mean, if you really
don't if you don't like the guy or
whatever, fine. I get it.
>> But if it was just okay, maybe give it a
second coffee because the majority of
long-term relationships, it wasn't it
wasn't nodding hill. It wasn't like so
you should be I think you should be very
skeptical of sparks in the beginning as
well because what we assume is that
that's something special between us and
the person.
>> What it is in reality is that person is
sparky with everybody
>> that that person is just
>> that's interesting
>> alluring or they they're bewitching
beguiling in this way. Yeah. And they
just have something that exists.
>> It's not let me tell you it is not
predictive of a successful relationship.
quote from the Guardian. Where young
women are encouraged to seek out
positive role models for their own good,
young men are frequently encouraged to
seek out positive role models so that
they treat women better. This asymmetry
between like women are able to look
after women and men also should look
after women in this way. There's a a
reason I think it makes sense at least
from a supply and demand perspective
about why it is that women have said
well his red flag culture he doesn't
meet the criteria because the likelihood
is that there will be a line of
available men coming in after talking
about men's icks for women almost
doesn't work because implied in you have
an ick is you also have options whereas
realistically it's like hey dude [ __ ]
be grateful with what you've got right
like hold on to that thing cuz there
might not be another one coming and this
has true for pretty much all of time.
What is it? Twice as many female
ancestors than male ancestors. Uh 80% of
women reproduced. Only 40% of men. Yeah.
So you go, "Okay, get [ __ ] Whoa,
whoa, whoa. You struck the lottery."
Like 40%. It's not that great.
>> But the reality is, I mean, it's a harsh
thing to say. We're disposable.
>> Right. I mean,
>> have you seen this? I I learned this. I
couldn't wait to drop this stat on you.
In the trolley problem, 88% of
participants would sacrifice a man over
a woman. Yeah, but it's it's
evolutionary because if you have a
village of 100 people, 50 men, 50 women,
40 men go off and die in war. Village
happy men
>> village survives. 40 of the women gone,
village goes out of business. I have a
friend who has a farm and he has all
these deer, hundreds of I don't call
them doe's, female deers. And they're
like, I need some stags to keep the
thing alive. All you need is need one
very very
>> well. You just need two or three of them
and it'll it'll take care of it. So,
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You describe manhood as something that
we solve for.
>> Mhm.
>> What's broken in the current equation?
Well, there's a general notion that it's
a problem that women womanhood and
femininity is a feature and manhood and
masculinity are a bug. And it's been
really unproductive to conflate toxicity
with masculinity. And I've been saying
there's no such thing. There's violence,
there's cruelty, there's oppression.
Those are the exact opposite of
masculinity. And uh you know, I've got
this book coming out. Um, you know, I
try to I think all young people need a
code and that is and I don't think I had
it and I think I really struggled with
it and some people get a a series of
principles that help you make or guide
you around the hundred decisions you
have to make every day, right? How you
treat others, how you treat yourself,
what to do when you face a difficult
decision. And some people get that code
from their family,
>> some people get that code from their
religion, from the military. You can
even get it from work. I think the first
code I got was from Morgan Stanley, like
around professionalism and how you treat
other people. But I think there's a lot
of young men that are what I'll call
codeless. They don't have anything to
hold on to. And I'd like to think that
masculinity for a lot of young men could
serve as a great code, but we need an
aspirational form of it, right?
>> And for me,
>> don't just be be less this, be less
that.
>> Yeah. Not not avoid this, don't do this,
don't do this. It's like be this. and
also lean into the fact that the
majority of people born as men are going
to have an easier time leaning into
masculine features. It's going to come
somewhat naturally. It's going to feel
right. It's going to feel somewhat easy.
And the three kind of legs of the stool
are one, uh, provider. I just think in a
capitalist society, men are always going
to be disproportionately evaluated on
their economic viability. That doesn't
mean you need to be a baller, but you
need to be responsible. You need to make
some money. You need to show a certain
level of discipline that you can make
money, save money, and be responsible,
and potentially provide.
>> Now, sometimes that means getting out of
the way of your partner who's better at
that whole money thing and taking
responsibility at home. That's also, I
think, a form of masculinity. But
>> challenging one to thread. Very
challenging one to thread.
>> Well, as I said that, I even thought I'm
doing what you say I do. I'm
acknowledging acknowledgement. Yeah.
Yeah. Yeah.
>> 75% of women say economic viability is
important in a mate. I think it's 90%.
Yeah. I mean, you've seen the stats. If
a woman loses her job, there's no change
in the likelihood of divorce. If a man
loses her job, it's like a 50% increase.
Yeah. 50% increased use in erectile
dysfunction medication.
>> There's just no getting around it. What
I tell young men,
>> you got to be economically viable. And
by the way,
>> just to just to pause on that, and I I
really want you to sort of hold where
you're at. This
I had a conversation with uh Dr. Robert
King and he does this um uh really great
evolutionary psychology assessment of
the female orgasm.
>> Mhm.
>> Is it uh spandrel? Is it a byproduct? Is
it pointless? Is it a selection
criteria? What's it there for? It's
interesting. It's not needed for
conception. Um and he did something that
no one's ever done when talking about
this. He's very pro-woman.
>> He did something that no one's ever
done. and he basically says um the
female orgasm is another selection
criteria. It's another hoop that men
need to jump through and it's determined
by uh sensitivity and dominance and
skill basically like thrust skill. Um
and I was like well you know this seems
very sort of judgmental in a way. It
seems exclusionary. It seems like kind
of magical as well. there's like all of
this stuff that you kind of don't
control like dominance, sensitivity,
interpretation, as you said before, the
attractiveness of the person that you're
doing it with. And he just said, "Yeah,
yeah, it is. It is." And I was like, he
went on for a little bit longer. The
point was he called out the fact that
this game is not rigged, but it is uh
difficult to play and it is biased. And
I think when you're talking about, hey
guys, you do need to be a provider and
if you are not, you're going to be
swimming uphill.
>> Yeah.
>> Just accepting that as a fact allows us
to go, okay, allow me to play the game.
What feels really unfair as a man is to
hear we don't need no man. I'm an
independent woman. I can do this on my
own. I'm going to be the bread winner.
And also somehow in order to square the
circle, I seem to be selecting guys who
are above and across from me. It's like
look, just call out the game for what it
is. Call it out that don't what I really
want is a masculine man. No, say it.
Because if you say it, guys will go,
"All right,
>> I know the game." As opposed to this
weird, you want to have your cake and
eat it too. You want to say it's not
needed and then still select for it.
that feel I think for a lot of guys it
feels a little bit like being gas lit.
It feels like like like reverse
gaslighting and um that I think is
important to say if there is an
imbalance if it's like yeah guys you're
you're really going to have to work
you're going to have to work harder like
the education system is more difficult
for boys than it is for girls. We can
just say it. we can just say that that's
the case as opposed to having to do this
land acknowledgement neutralization
stuff of like trying to get the PH
balance back to like some place that it
isn't in all areas and there's other
[ __ ] that the PH balance can be off on
that and just calling that out too. It's
like hey women maternity leave it's
going to it's really going to [ __ ]
[ __ ] suck like it's really going to
hurt and if you're in America it's going
to hurt even more. It's not good and
unfair. We can just have that.
>> Yeah. the the like I find comfort
whenever I get into a discussion with
someone and we're on different sides of
an issue. I find comfort in data. We
talk a lot about luxury items. Primarily
a luxury item is there to make you feel
closer to God or more attractive to the
opposite sex. That that's what
irrational margins translate to making
you feel closer to God or more
attractive
>> the goods for God as well. So the new
luxury item hands down is marriage.
>> And that is if you're a male in the
upper quentile of income earning
households for your age, 3/4 of them
will get married. If you're in the
lowest quintile as a man, uh one
quarter. So the new luxury item is
marriage is your selection set of mates.
And the greatest innovation in history,
I mean, the idea of the middle class man
having an opportunity to mate, that's a
relatively new innovation in society. It
used to be the top 10% of men had 80% of
the mating opportunities. Back to your
notion that 80% of women have reproduced
and only 40% of men. The greatest
innovation in history isn't the iPhone
or the or GPS. It's the American middle
class. Seven. And it started with 7
million men returned from World War II
to America
in uniform. They were fit. They had
demonstrated heroics
>> pensions.
>> And then we stuffed a bunch of money in
their pockets. The GI Bill, the National
Highway Transportation Act. Basically,
America have monopoly on the global
economy. The most productive nations in
the world from a manufacturing
>> standpoint, Germany and Japan had been
leveled. So if you wanted to buy a crane
or fertilizer, you had to come to
America.
>> Come to daddy. So you had men who were
fit, attractive, had money to buy a
house, a car,
>> demonstrated competence,
>> demonstrated excellence. And what do you
know? Women found them really
attractive. And we had the baby boom. We
had a lot of mating. And I'd like to
think that liberal policy said, "Okay,
this prosperity is so wonderful. Let's
bring non-whites and women into the same
prosperity." So that in my view was the
greatest innovation in history. Now what
do we have? We have a group of men who
quite frankly are just not very
attractive to women. And I think a lot
of it is economic. Some of it is a lack
of confidence, them going extremely
online, being more prone to
nationalistic and misogynistic content,
but I think that's a function of them
not having the same opportunities they
used to. So
>> the arrow of causation is going in the
other direction.
>> It's a downward spiral. But my thinking
is in addition to national service, if
you consistently make it harder for a
young man to be economically viable, and
you have to acknowledge that that is
still the primary consideration,
regardless of what MSNBC or the New York
Times or even some women are going to
tell you, if a dude is not economically
viable, his mating opportunities are
scant. Did I ever ever tell you about
what I wanted to do with a live
audience? I was going to go on some
show, some big American show, live
audience thing, and I was going to talk
about the tall girl problem. And I
wanted to do a live experiment. And I
thought this would be really funny. It's
a little bit manipulative, but I thought
it'd be really funny.
>> So, I wanted to get um everybody in the
audience, and I wanted to say, uh,
ladies in the audience, would you be
able to put your hand up if you would be
prepared to date a man who doesn't earn
as much as you? And a lot of hands would
go up. Would you be prepared to date a
man who isn't as educated as you? Hands
would go.
>> So much consumer dissonance there. Would
you be prepared to date a man who is uh
not as tall as you? Maybe some fewer
hands would go up
>> and say, "Okay, can I get all of the
women in the room to stand up for me,
please, that are in a relationship?" Or
actually, everybody, we can use your
previous boyfriends as well, so
everybody can stand up. Would you sit
down if your last boyfriend earned more
than you? Dunk. That's half the room.
Would you sit down if your last
boyfriend was more educated than you?
Dunk. Okay. Would you sit down if your
last boyfriend was uh as tall or taller
than you? Don't. There's no one left in
the room.
>> Yeah,
>> I'm aware that I've stacked three things
on top and I did the other one
individually. It was a bit manipulative,
but you would show, okay, here is stated
preferences and there are revealed
preferences. And it's all well and good
with MSNBC or the New York Times saying,
well, you know, like who says that you
need to have traditional blah blah blah.
It's all right. Um, tell me who you're
dating, thousand years.
>> Tell me who you're dating.
>> Yeah.
>> What's your what's your partner look
like? Oh, he's [ __ ] 6'2 and built
like a brick [ __ ] house, wears plaid
shirts and hacks things on a weekend.
>> Well, a lot of it too is the online the
online dating world. It used to be
people met uh met others at work,
through friends, through family, through
school. Now, the primary means of
meeting people is online. And because
you can't demonstrate excellence, it's
not about smell, it's not about humor,
it's not about body language. It's a
little bit about persistence, but not,
you know, the persistence can come
across as harassing. Harassment, it's
come down to a couple things. Very base
things. Your ability to signal
resources.
>> I work at KKR. I went to MIT and oh,
somehow my Rolex ended up in my profile
picture.
>> And height. Height has become used a
term that I wouldn't use. Used a term
big naturals. [laughter] The new the new
the new term the new big naturals for
men is height.
because it can be objectively expressed
>> online and women. Do you remember when
uh do you remember when Tinder did a
they did a April Fool's joke and maybe
it was Hinge did an April Fool's joke
saying we're now allowing you to filter
for height. They brought it in. They
brought in the height filter. Well, it's
become it's become the
uh so people say that if a woman with a
big chest walks into a room, something
happens to the energy of the room and
the men are very focused on that woman.
[clears throat]
>> Supposedly the same now is true of tall
men because women raised in an online
dating generation, one of the key
criteria or one of the things they all
talk about is height. Mhm.
>> And you've seen the Tik Toks of women
who want a guy who makes six figures and
6 feet. Okay. What is that? 2% of men.
Darling, you're 5' 3. You don't know the
difference between 5'8 and 6'2.
>> Yeah.
>> I told you the story. This is where the
the tall girl problem thing came from. I
have a friend whose sister is 6'1 and
she saw this guy in the supermarket
pushing a trolley 6'4 strapping looking
dude like not too showy just a nice
reliable strong sort of guy 6'4 she's
like wow I could even wear heels with
him apparently turned a he sort of went
down this aisle and she was going to
follow him down the aisle and he went
down this aisle and went and put his arm
around a woman who was like 5'4 she was
like this [ __ ] [ __ ] she Like you
could have had 5'6, you could have had
5' seven, you could have had 5'8. You
had to take the guy that was 6'. That
was for me. That was my market. You you
just dated like a a foot and an inch
higher than you and you didn't need to.
But yeah, you get that sort of capturing
in that way. Anyway, you said provider
is the first one.
>> Provider. I just think a man needs a
plan. a young man. I I tell young men,
assume you're going to need a plan that
makes you potentially a viable provider
for a family
>> because whether a woman decides to have
kids or not, I think she's hardwired to
be predisposed to an opportunity where
she could have kids.
>> Um the second is protector. I think that
it's important that men, you want to
lean into your advantages.
the male form. We celebrate w women can
produce bones, organs, and give birth.
That's singular. It's incredible. And I
do think we celebrate it. Men under the
age of 30, their flexibility, their
speed, their denser bone structure,
their double twitch muscle, and then you
pour over it this amazing substance
called testosterone.
men. And you know your example of this,
I I say jokingly, semi- jokingly that
any man under the age of 30 should be
able to walk into any room and know if
[ __ ] got real, they could kill and eat
everybody or outrun them. You should be
really strong and really fast. Like as
someone who just turned 60 and has been
working out my whole life, I just marvel
and miss that young, ripped, really
strong, really fast dude. you could
recover from workouts within hours and
do it again.
>> You know what? It just felt great to be
able to bang out 25 strict pull-ups. It
just felt [ __ ] awesome to feel like
if a fight broke out at a bar, I could
step in between the two and have the
physical presence to deescalate. That
made me feel really masculine. And if
you feel if you think about the most
masculine jobs in the world,
cop, fireman, military, at the end of
the day, what they do is they protect.
And what I would tell young people is
that or people thinking about getting in
a relationship and having a family is
the only time I have ever felt any real
sense of peace. I struggle with more and
that is no matter how much money I have,
no matter how many social opportunities
I have to be in something fabulous. I
just went to a conference that had like
seven of the 10 wealthiest people in the
world and former prime ministers and and
I
>> so sorry to hear that.
>> Yeah. But in the middle I'm like how do
I get to Allen in company? I haven't
been to that conference. It's never
enough for me.
>> I always want [ __ ] more.
>> And when I was single I wanted
by Friday I was like how do I get to
more fabulous brunches? How do I get to
an environment with more interesting
people? How do I get to date hotter
women?
>> The next men.
>> How just like [clears throat and cough]
the only time I have ever felt sad like
this is enough is occasionally I come
home and my kids are asleep and they're
safe in a wonderful home. my partner is
happy and everything is safe and I feel
like I'm protecting and my dogs come in
and jump on me and I feel like okay this
is like or I'm watching a football game
and my sons roll in and just
instinctively throw their legs over mine
just instinctively
because they're so comfortable with me
and they feel a certain sense of calm.
That's the only time I've ever felt like
this is enough. This is it. I can't wait
for that.
>> And it's because quite frankly it comes
from a protection instinct.
>> Yeah.
>> Well, you're still doing something
without laddering up to strive for more,
right? You're contributing just by your
presence.
>> Well, and it's important that we have a
competitive instinct. Men are supposed
to be competitive. Men aren't supposed
to feel sad.
>> Society wouldn't have driven forward
particularly quickly if we didn't have
that.
>> Yeah. And I and I struggle with that. I
I think a lot about addiction and that
is continuing to engage in something
even though it's bad for your life. I'm
addicted to money and I'm addicted to
the affirmation of strangers and those
both those things get in the way of my
life and have you made peace with that?
>> Well, just being cognizant of it. I
think everybody has a certain level of
addiction and you just need to be aware
of them such you can modulate them. I
love alcohol and THC. I'm really good at
it. I'm great at alcohol.
>> I'm horrendous at both. So, you can take
all of mine.
>> Well, there you go. But you acknowledge
it. I'm a much better version of me a
little bit [ __ ] up. I've gotten more
out of alcohol than it's gotten out of
me. I'm emotional in a good way. I'm
friendly. I'm funny. I'm outgoing.
Sober. I'm fairly intense and boring. My
kids do these auctions where people get
to bid on dinner for me. And I just know
they're going to be disappointed because
they hear me on a podcast and they think
I'm charming and warm. I'm not. I'm
fairly intense and quiet. Anyways, but I
love those things, but I'm not addicted
to them. When I started at Morgan
Stanley, I gave up pot. I'm like, "Shit
just got real. I got to show up. I'm not
as well educated as my peers here. I
just don't need substances. Uh I got my
high I my blood pressure went almost
borderline. I just stopped drinking for
three months. I uploaded air. I had all
my blood tested. I upload into AI. I
came back with the same [ __ ] thing.
Stop drinking, idiot.
>> Yeah. Drink less, [ __ ] And I'm like,
"How much you drinking?" When I'm really
honest, I'm like, I was drinking a half
a bottle of Makaker Mark every week and
it said, "Stop drinking." So I stopped
drinking.
>> Fixed it.
>> Fine. Done. I can't get past thinking
about money every day. I'm done. I've
got enough. But every day I'm checking
my stocks, trying to get into deals,
working harder than I probably need to.
Also, I'll have some weekends ruined and
be less present with my family because
of [ __ ] that was said about me online by
probably Russian bots, right? That just
shouldn't affect me. So, I'm addicted to
those two things. But anyways,
protector. You want the most satisfying
thing is feeling like you can deescalate
situations that people look to you to
protect them that you absorb more blows.
You you you notice their lives, right?
You're you're you're somebody they look
to for comfort and for security. That is
the most satisfaction I've ever felt.
>> And then the final thing is procreator.
I think we need to embrace and
appreciate young men who are really
horny. And that is I think I I would
Yes.
>> I think wanting to have sex. There's
fire, right? Fire can be bad. If it's
channeled in bad ways, it can burn down
a forest. But if you can put it in an
engine with spark plugs, it can create
tremendous productive motion forward.
And if you use that desire to establish
romantic and sexual relationships, to be
a better person, to demonstrate
kindness, to be a better dresser, to
have a plan, to be in good shape, to
smell nice, I think it can be a
fantastic to be well read, to be
interesting, to have have hobbies and
passions, to learn how to [ __ ]
listen. Like I when I'm coaching these
young men and they talk to me about
their dates, I'm like, "How many
questions did you ask her?" I mean, ask
her like instead of it just being most
dates for young men are what I call
controlled boasting where they just just
just diary of the mouth trying to talk
about how awesome they are. Like ask her
about her and listen and and follow up
and ask questions and get to know her.
Everyone loves to talk about themselves.
>> It's also way easier to be interested
and interesting. You don't actually need
to have that much going on in order to
be interested in somebody.
>> It's like having a great sense of humor.
You can either be really funny, which is
really hard, or you can just laugh out
loud at anything remotely funny and
people think you have a great sense of
humor, right? And it makes everyone feel
good about themselves. But wanting to
have wanting
I mean, this is what men are up against.
I graduated from UCLA with a 2.27 GPA.
You're British, so you don't know.
That's not very good. Okay, that means I
was on academic probation three times. I
was subject to dismissal twice. I came
very close to being kicked out of UCLA.
The the things I primarily learned at
UCLA were how to make bongs out of
household items and every line from
Planet of the Apes. I wasn't mature
enough to be at college. I barely got
through. One of the reasons I graduated
from college, one of the few reasons I
went on campus was anytime you went onto
the campus at UCLA, it was like a bad
Cinemax film. There were so many
ridiculously hot people everywhere and
they were all pretty friendly. We were
all at UCLA. I saw I saw that I replied
to you, I think, on Instagram. I saw a
photo of you with hair.
>> Yeah.
>> Holy [ __ ]
>> You must have been doing damage at UCLA
back in the day.
>> Well, I'll come back to that, but well,
I'll stop there cuz I love talking about
me. When I got to UCLA, I was 6'2, 148
pounds with bad acne.
>> I look like Hickabad Crane with bad
skin. And I joined the crew team and I
put on in about two years, I didn't look
like you, but I was pretty close. to put
on about 22 24 lbs of muscle and I took
this drug which changed my life called
Accutane. Cleared out my skin, cured it.
And I remember Chris literally the
moment that I was at a fraternity party
and I looked at this woman, Cecilia
Barona, I think her name was. She was a
cheerleader and she was so beautiful.
And I looked at her and she looked back
and smiled and I thought she was looking
at someone else. And I said, "Is she
looking over here?" And the guy next to
me goes, "Yeah, she's she's into you or
whatever." It was the first time in my
life that a woman had like who didn't
know me,
>> paid attention in that way.
>> Yeah. Because I'd always use humor.
>> I remember I remember the first time
that happened.
>> I would always have to work my way in
and make a woman laugh. And by the way,
that's a skill set. I've always said if
you can, my interpretation of my
imitation of a woman being snarky about
humor is I'm laughing, I'm laughing, I'm
naked. I thought, "Okay, the only way I
can ever get a date is to get a woman to
laugh." But UCLA,
beautiful people everywhere. I used to
go on campus a lot and go to class. Why?
Because there was always a non-zero
probability I was going to connect with
my mates, meet some women, invite them
back to a party at a fraternity, and
maybe somewhere down the line, uh, have
an opportunity to be physical with that
woman. That was so motivating. Now, if
id had ondemand porn
that felt really lifelike with
ridiculously hot women and algorithms
calibrating and on all of my fetishes on
my phone and on my computer
readily accessible, I'm not sure I would
have gone on campus as much. I'm not
sure I would have graduated from
college. So, a guy who wants to have I
think men need young men need to I can't
tell a man to like just cut porn out. I
think that's unre unrealistic. But to
modulate it such that that fire of
horniness leads them I used to get so
you know why I approached women at bars
cuz I was really [ __ ] horny. Not
because I thought someday I'd like to
have kids and be a productive citizen
and pay taxes and own a home. I did it
because I thought I would really like to
figure out a way to make my own bad porn
at some point. So I'm going to take a
risk and approach somebody and in a
thoughtful it's not rocket science. Hey,
where are you guys from? Right? It's not
rocket science. I think young men need
to to be more focused on how do they
approach a strange woman, express sexual
or romantic interest while making them
feel safe, and to modulate
their consumption of porn such that that
fire motivates them to be better men,
take risks, be resilient. Oh, she's not
interested. You You're kind. You're
nice. Nice to meet you. You go back to
your friends, maybe order another drink,
and then you try again.
>> With that one,
>> you try again. You text them, "Hey,
around for coffee this week, you don't
hear back." You wait a week and maybe
text again. After two, you stop. You
don't want to be harassing, but it's
okay if you text someone once, maybe
twice, and they're not interested.
You're both going to be fine. You're
both And it doesn't involve HR lawyers
or discriminate, you know, or harassment
suits. I think men need to embrace their
role as procreators. And there's nothing
like trying
and trying to punch above your weight
class. And quite frankly, maybe she's
not initially that interested. And then
she gets to know you, gets to see what a
wonderful guy you are, needs to see that
you're kind, that you have a plan, and
you establish relationship. That's what
victory feels like. That's what it means
to be a mammal. That's what it means to
be a man. So
provider, protector, procreator and then
the net of it all is this wonderful
thing I got from our friend Richard
Reeves and that is surplus value. And
that is I tell my boys I say to them I'm
when I get mad at them I'm like negative
value
they're I mean like look at your school
they're in these amazing schools ton of
res ton of brilliant people I'm like are
you doing anything for them you're not
doing anything for them granted your
parents are paying but you're negative
>> value extracting from the system
>> you're using the roads you're using the
tube if you get sick we're going to go
to the emergency room the police protect
us we have the most talented young men
and women in the world defending our
shores. It costs a [ __ ] ton of money.
You're not producing any tax revenue.
You are negative value. When you become
a man, it's not about age. It's not
about a religious ceremony. It's not
about having a family. I think there's a
lot of males in our society. They get
older, but never become men. And that is
objectively at what point are you adding
more value than you're extracting? And
there's different ways to do that. Do
you notice people's lives? You know, a
really good religious leader or a really
good someone says comforts people,
listens to them, absorbs more complaints
than than the complaints they make,
creates more tax revenue, more jobs,
right? Are you adding surplus value? I
don't think I was adding surplus value
till I was almost 30. Was in graduate
school taking a lot of concern for my
mother. My relationships were always
transactions where if I didn't get more
from the relationship than I was giving,
I would exit the relationship. So that's
the point. The point is to get to
surplus value where you can say across
the majority of dimensions in my life,
I'm creating more economic value. I'm
noticing people's lives. I'm generating
more love, more empathy, more concern
um than I'm than I'm absorbing. I think
of that as like at the end of the day,
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What kind of risk builds men? Risk
something that we're all at least
hardwired in part to do. I imagine that
there's some kind of risk that builds
them up and another kind that destroys
them.
>> Well, I think constantly trying to be in
rooms you don't deserve to be in. Apply
to schools you shouldn't get into. Apply
to jobs you shouldn't get into or you
shouldn't receive.
>> Take a shot at girls that you don't have
any.
>> Express friendship with men more
impressive than you. Probably the most
important thing for a young man is to
surround yourself with at least in the
short term men who you perceive as being
higher character or more successful than
you. You know that whole thing. You are
the average of your five closest
friends. So try and manicure.
>> I think you're the average of the five
podcasts you listen to the most. But
>> that's it. Yeah. Yeah.
>> That's where you are.
>> Yeah.
>> But take risk. Go up. They did a study
on kids in high school who are the most
popular. It's not the best looking. It's
not the best athletes. It's the kids who
like the most other people. the kid who
says, "Bob, great job at the football
game." and is comfortable saying that.
Lisa, what a great outfit and congrats
on killing it on the match.
>> Sounds like agency is a lot. Sort of
intentionality, leaning in, making it
happen,
>> being confident, being super nice,
being, you know, really liking really
liking others. So, when I think of
friends, like expressing friendship, the
first thing when I'm coaching these
young men, I don't tell them to go up to
the hottest woman in the in the writing
class and ask her out. I say find a dude
that you think's kind of cool and has
his [ __ ] together and see if he wants to
grab a beer or something because
first off, it'll really help you
romantically.
The best move on a date is to have a
first date. Have a coffee, maybe solo,
but if you if you the highest
target-rich
success environment is if you can get a
group of friends together that are very
impressive and invite a romantic
interest. And if she sees you have
impressive friends, right, she's going
to be into you.
>> Pre- selection.
>> You're you're
>> especially if there's a girl or two in
there as well.
>> Yeah. Like a group a cool posi. There is
no bigger turn on for someone than look
at who this guy rolls with. They're fun,
nice people and they're successful. And
>> I think the nice I think the nice point
is a really interesting one. I I would
agree that some of the more caricature
examples of solutions to a darth of
masculinity is like a a cartoon version
of masculinity. And I think that that
that is an error. Um I also I'm thinking
a lot at the moment about that ambition,
sensitivity, balancing that thing as a
guy who selfidentifies as pretty
sensitive but presents as somebody that
looks like a Neanderthal. Um trying to
balance that is an interesting one. The
nice thing I I I think
I think it goes a long way and
increasingly I've found myself spending
time around people that are good
character, upstanding,
not pushovers, but empathetic. Like
they'll they'll sit with you in this
thing and they're not scared of emotions
and they're not scared of allowing you
to sit in yours. Hey man, that's that's
really tough. I'm sorry that you're
going through that. and just being able
to sit there and it's a different type
of bravery. You know, if we rebrand
vulnerability as speaking your truth
when it's scary,
>> that feels like, oh, I want that. I want
some of that. I don't want um opening up
about your trauma. That feels like I'm
on the back foot. That's sort of closed
off. Speaking your truth when it's
scary. Oh, I'll have a bit of that. Like
that feels like aspirational. That feels
like a hero's journey for me to do. And
um yeah, at least in my opinion that uh
niceness underpriced by most guys uh and
overpriced by other guys as well, right?
No More Nice Guy by uh Robert Glover is
a a great book on that.
>> Well, there's some nuance because and
that's a differentiation between being
neness and kind and that is
>> pliability.
>> Well, the studies on what women find
attractive to men. One, their ability to
signal resources. If you got the Range
Rover and the Panerai, fine. But you
don't even need those yet. You need to
have a plan. I'm going to school to
learn how to install energy efficient
HVAC heaters. I got a plan. I'm going to
be able to provide. Two,
intellect. The fastest way to
communicate intellect is to be funny.
But intellect's hard to fake. You can
fake it by being real red, but intellect
is, you know, it's that's not easy to
say, "Well, I'm going to sound really
smart tonight." Because people who make
good decisions, the tribe is more likely
to survive if they make good decisions.
But the third thing, and it's lesser
known, and I think it's kind of a secret
weapon, is kindness. And I think there's
a differentiation between being kind and
nice. I think women notice when you're
being really nice to them, but you're
not necessarily a kind person.
>> That's interesting. How how would you
delineate between the two? Well, you're
being so nice, complimenting her because
you're hoping to get her to like you and
have sex with you, as opposed to
planting
trees the shade of which you won't live
under. You know, holding doors open for
people, being patient,
small acts of kindness with no
reciprocal expectation from other
people.
>> So, sort of authentic, non pliable. I
have boundaries, but they're pro-social.
>> Yeah. trying to just trying to be good,
trying to give time, energy, and
empathy.
You know, someone
the way I used to approach it as a
younger man through some [ __ ] up sense
of masculinity is if someone cut me off
in traffic, I thought I needed to
restore the balance of the universe by
speeding up and cutting them off. If
someone at the Delta ticket counter
didn't give me the respect I thought I
warranted as a 1K member, I got back in
their face. And what I realized is that
masculinity and kindness is not being
walked over, but saying, "Oh, I'm sorry,
ma'am, but this is and if someone cuts
you off, you don't know what's going on
with their life. You don't know if their
kid is struggling with diabetes." You
just don't know. I think that type of
kindness and also I don't think it's
genetic or some of it may be genetic. I
think it's a practice. If you start
trying to
be really thoughtful and be nice and
compliment people, I do [ __ ] I never
used to do. If I see someone, an older
couple, and they look great, I'll walk
up to them. I'll say, "You guys just
look amazing.
>> It makes me feel nice. It makes me feel
strong."
>> I've loved doing stuff like that.
>> I never used to do that.
>> Compliments to strange is such a good
thing.
>> I never used to do that [ __ ] right? And
I think that women notice that because
they say and you don't get a chance to
demonstrate that on a first date, but if
it's sort of innate and natural to you,
I think she thinks because the reality
is a woman is going to be vulnerable
during justation and instinctively they
want to know someone is going to be kind
and even if that person their partner
doesn't bring a lot of value at that
moment that that person is innately
um a kind person. So there's I think
that's kind of the secret weapon what I
tell men is to start establishing a
kindness practice such that it becomes
second nature and women will notice. You
know the whole notion around the bad boy
effect I think that works in the short
term but I think ultimately who women
partner with and who they're drawn to
and the research shows
uh is kindness.
>> Yeah. There's a a wonderful idea from
Seth Stevens Dvidowitz where he says
algorithms can predict what you'll click
on but not who you'll click with.
>> I think that's optimizing for the front
end not the back end. A lot of the
things that we optimize for on the front
end are totally non-predictive of
long-term marital success, relationship
satisfaction.
>> And uh yeah, Jason Pogan, you familiar
with him? Great blogger. He he did this
really wonderful um
breakdown video on uh Instagram. I wrote
a 1500word essay about this insight he
had which was one of the uh weirdest
subcultures that he grew up being SCPed
by was that um you should always choose
the emotionally immature unstable bad
boy over the the stable guy. The
notebook, right, has a war veteran,
a businessowning CEO fiance who gets
defeated by a bloke that
>> puts a house together,
>> right? Because true love is supposed to
be kind of like difficult and intense
and and and give you emotional whiplash
in this way. In Titanic, you see uh the
the husband who has fun by sitting down
and having serious conversations and can
provide being prefer less preferred to
the one who has like loud parties and
lives like a teenager. Um in uh
Twilight, you have uh the dude that's
the werewolf, uh Jacob, I think. Didn't
do my Twilight research that much. Jacob
uh is like grounded, reliable. Edward is
a literal vampire who can't keep it
together. He's erratic and and and but
that's the true love is that Beauty and
the Beast literalizes this, right? That
true love tames this. But that's not
really the way it is. Looks are
temporary, but personality is pretty
[ __ ] permanent.
>> Like this is the trait of the person
that not only you're going to spend the
rest of your life with, not only that
you're going to raise your kids with,
>> but it's the raw building blocks
behaviorally that your kids are made of.
The best way to have calm, well-
balanced, securely attached kids that
are smart and funny is to pick that in a
partner. Like your Do you care about how
tall your kids are? Maybe a little bit,
but not that much. Do you care how hot
your kids are? Maybe a little bit, but
not that much. Do you care how well
balanced and equinimous and securely
attached they are? Well, that that
sounds pretty good to me. So, yeah, just
this optimizing on the front end, not
for the back end type thing is uh it's
shortsighted for a lot of people. I
understand why it happens, right?
Everybody is. How are you supposed to
say, "Oh, I I I must remember that I I
ignore the size of the big naturals or
the color of his eyes or the shape of
his nose or whatever in place of Well,
yeah, but think about how kind they
are." That's tough, right? But you do
need to think, okay, am I optimizing for
short-term mating? Cuz in that wheels
are off, gloves are off. Like, do what
you want. Yeah. But it shifts. So guys,
guys immediately kind of we're less
choosy. Like our job, we've been taught
our job is to spread our seed to the
four corners of the earth.
>> Any hole is a goal as you're taught in
England.
>> There you go. And then women are taught
to select the smartest, strongest, and
fastest feed. So guys are immediately in
lust and women need longer. And the
problem is the venues by which you
demonstrate that excellence are slowly
but surely going away. So men are at a
bit of a disadvantage because they don't
have the venues
>> they don't have the venues
>> um to demonstrate that excellence. But
if you if you do get to the point where
you can, you know, sort of demonstrate
that excellence, I was thinking about
I've given a few best man toast and I
always give the same toast and that some
of the things I've learned and where
I've screwed up.
>> The first is um always express affection
and sexual interest. I think women want
to be wanted.
>> I think anytime even if you have any
inclination, if you're walking home from
the movies, hold your wife's hand. You
may not love holding hands. She likes it
more than you. I I I joke that women
have a special relationship with cocaine
and jewelry. We'll never understand it.
Just acknowledge they have a special
relationship with it. You need to buy
your wife jewelry. Men don't understand
jewelry. I've never understood it. I
don't get it. It makes no [ __ ] sense
to me. Doesn't matter. It doesn't make
any sense to me. You need to buy a
female partner you're romantically
involved with. Jewelry.
They also, you know, they're going to
have a they're going to have a ton of
things that you're not you're just not
going to uh appreciate and it's sort of
saying like, okay, I give into these
things. So, the first thing is sex and
affection. I choose you. Young people
are really good at that. Young people
kind of are very drawn initially. They
want to check that box right away.
They're good at that. They take care of
that.
The second is, and this is kind of the
most important is, and I didn't learn
this, and this was the biggest unlock I
think for me in terms of my
relationships with my partner and my
friends and my parents, was to put away
the scorecard and that is relationships
are a transaction to a certain extent.
You might be providing economic security
in exchange for nurturing. You might be
providing your human labor in exchange
for health care and money. Relationships
are a fun are a transaction. It's a
function of currency and cadence. what I
did and I figured this out with my
father. My father wasn't around present
wasn't a very good dad and I used to get
resentful because I was a pretty good
son as he got older and needed me and
I'd get angry because I'm giving more
than
>> and what I decided was all right put
away the scorecard and just say what
kind of partner do I want to be? What
kind of dad do I want to be? What kind
of friend do I want to be? What kind of
business partner do I want to be? And
live to that and forget about the their
contribution. Don't get walked all over,
but it's human nature to
>> So, there is there is a limit to this,
right?
>> Yeah. You don't want to be a doormat.
I've never had that problem. You're
occasionally going to shed friendships.
You're occasionally going to say, "Look,
I'm not in this. This just isn't
working."
>> But you're naturally going to inflate
your own contribution to the
relationship and diminish theirs. So, if
you're keeping score, you're always
going to be unhappy. So, put away the
scorecard. Just figure out what kind of
husband do you want to be and aspire to
be that person. And by the way, if you
go through periods of time, maybe even
your whole life, where maybe you've
given more than you've gotten, that's
okay. And then the third thing I say is
never let a woman be cold or hungry. The
majority of the blowups I've had with
women have been when they're cold or
hungry. Pashmina and power bars at all
times. No matter where you [laughter]
go. No matter where you go. Never ever
let a woman be cold or hungry. It's just
going to go really ugly. And what she'll
tell the things she'll that'll come out
will be absolutely true, but they'll be
especially harsh and biting [ __ ] right
now. Yeah. Yeah.
>> Scott Galloway, ladies and gentlemen.
Scott, you're great. I appreciate you.
What's the new book?
>> Uh, notes on being a man. It comes out
November the 4th.
>> Heck yeah. I appreciate you, man.
>> Thank you. Great to see you. Great to
see you in person back in back in the
home country. The conquering hero
returns.
>> I'm just slowly trying to kick you out
one trip at a time. I I have just off
mic. I was saying to Chris, I really
want you to move to New York. I think
you'd love it there.
>> Uh maybe I could seeund what how many
days am I allowed to go?
>> We're talking we're talking about tax
avoidance now. You can go 183 days and
keep your residence in uh in Austin,
which you'd be able to do.
>> Oh, yeah. I get to see my doing that.
>> Yeah.
>> All right, brother.
>> Great to see you, man.
>> Thank you very much for tuning in. If
you enjoyed that episode, you will love
this one with Mr. Naval Ravakan. It's
first episode in six years. Go on. Press
it.