Video summary
In this episode of Ice Coffee Hour, Ryan Pineda joins host Graham Stephan to discuss his real estate portfolio and personal life updates. Pineda reveals that he has been aggressively buying properties in Las Vegas, flipping around ten units a month while also acquiring apartment complexes for long-term holding. The conversation begins with lighthearted banter about their appearances; despite rumors of cosmetic procedures like Botox or hair restoration, Pineda attributes his youthful look to genetics and consistent moisturizing using CeraVe products. He showcases an Audemars Piguet Royal Oak watch he purchased for approximately $42,000 from a local jeweler who offered it below market value in exchange for future referrals, noting that the luxury goods market has seen significant price fluctuations recently. Pineda details his unconventional journey into real estate investing, which began after failing to make it as a professional baseball player and struggling during tough economic times when he was also flipping couches. His breakthrough came in 2015 when he decided to pursue house flipping despite initial skepticism about the viability of such deals without traditional financing. To fund his first deal eight years ago, Pineda maxed out credit cards with zero percent interest offers for an eighteen-month period and utilized hard money loans that focused on the property's potential rather than personal debt-to-income ratios. This strategy yielded a $25,000 profit on his initial investment, leading to rapid scaling of his business from five deals in the first year to over one hundred annually. He credits BiggerPockets resources for providing the foundational knowledge he lacked when starting out compared to today's more transparent online learning environment. A significant portion of the discussion focuses on Pineda and Brandon Hermosi launching a new real estate fund called Creator Properties, designed specifically for accredited investors who may not have deep industry expertise but possess substantial capital. The group is targeting distressed properties that require renovation and stabilization rather than just "home run" deals, aiming to provide consistent returns with lower risk profiles. They explain the syndication structure where General Partners (GPs) like Pineda handle deal sourcing, underwriting, management, and renovations, while Limited Partners (LPs) contribute capital for a preferred return of 6% to 8%. The GPs earn their primary compensation through profit splits after LP returns are satisfied, acquisition fees, and management fees. To mitigate risks often associated with syndications involving non-expert investors, the fund restricts participation to accredited individuals who understand they are investing at their own risk. Beyond real estate specifics, Pineda shares insights into his evolving business infrastructure by introducing "Creator Properties" as a parent company that serves multiple subsidiaries like Home Run Offer and Future Flipper. This centralized model allows him to share resources such as legal teams, finance departments, HR functions utilizing the Predictive Index for personality testing, and tech development across all ventures without hiring separate full-time staff for each entity. He emphasizes how this ecosystem enables cross-selling opportunities—for instance, offering tax services or investor relations support—while ensuring that COOs can focus strictly on operational execution rather than administrative overheads like recruiting or marketing setup. The episode concludes with Pineda discussing his ambitious plans to build a custom home in McDonald Highlands, Nevada, where he purchased two acres for $620,000. Although the original architect left due to personal issues, causing delays and requiring him to hire a new student of his who initially proposed an enormous 30,000-square-foot design before they scaled it down to around 15,000 square feet with amenities like an outdoor basketball court. Pineda acknowledges that construction costs have skyrocketed since he bought the land but remains open to various exit strategies for the property, including flipping it or selling the plans and structure as a turnkey project worth millions. He reiterates his philosophy that while real estate is excellent for building wealth for everyday people through frugality, true generational wealth comes from owning scalable businesses rather than just holding assets like Starbucks stocks or luxury consumables.
Read the full video transcript
Welcome back to the Ice Coffee Hour. My
name is Ryan Pineda and the podcast has
made $336,000.
Wow, great guess. It's $202,112.
Close.
Very close. [laughter]
Thank you so much for making it on, man.
Yeah, I'm happy to be back. It's been a
while.
Yeah, I know. We got the real estate
expert here.
Yeah. Buying up a lot of real estate
this year.
You know, I I think I said it the last
two Ice Coffee Hours that everyone needs
to keep buying and they would have did
pretty good.
have you bought this year so far?
Uh this year, I think we've been buying
around 10 a month. So, we're buying a
lot.
And that's just flips.
That's all in Las Vegas as well.
Yeah, those are flips and then obviously
we're buying the apartments now which
we'll talk about. So, it's going good.
Wow. Well, before we go into the state
of the real estate market, what you're
doing, what you're buying, and if there
are any good deals out there, we got to
ask you. Every single shot uh we set up
the camera here, you look chiseled.
Yeah.
How do you How do you do this?
What's your secret, man?
Uh man, dude.
do I have done like botox or anything
like that? Or do you just like what's
the secret?
No, dude. You know, it's funny people
ask me like do you have um fake teeth?
Do you do botox and like do you do the
hair restoration? And I'm like, dude,
I've haven't done any of that. The only
thing I've ever done is um I have two
fake teeth right here. And now people
will know about it, but they're kind of
discolored cuz they're they're fake and
they can't be colored. But um
No, no botox or anything.
Why? Why why two teeth in the side?
Uh when I was younger, I had braces and
all that stuff and then when they
removed them, like these two teeth were
like really tiny. Just super small. And
so, they had to fill them in. They put
like the fake caps on them or something.
And then eventually as I got older,
they're like you can do veneers now and
so,
yeah, two fake veneers just cuz they
were small teeth.
Do you get like 11 hours of sleep every
night because you have no bags, no
wrinkles, and you just look pristine.
Well, you know, I don't edit my own
videos. I think editing is what kills
all these creators, dude. Really?
Editing's a lot of work, man. You guys
are up late. That's true. But no, I I
don't know. I go to bed at like 11:00,
wake up at 5:30.
Do you wear sunscreen, moisturize? Like
I don't [laughter] know. I just got to
I'm trying to find
How can we emulate this I know. I know.
I Graham, it's just dude. I tell people
this all the time. It's just being
Asian, dude. Asians look younger and um
they have better skin. It's just what it
is.
I've been moisturizing now I've for like
3 months every single day morning and
night I've been putting on the
moisturizer on my face to help with
wrinkles.
Yeah, I like that um CeraVe. Shout out
to them. They've got like a moisturizing
cream. So I like that.
That keeps it nice.
I'll try it. And you uh you walked in
[laughter]
What jacket are you wearing?
So you walked in
I see myself in in the in the podcast. I
just look terrible.
I look like I'm 45. [laughter]
Man, anyway. [clears throat]
So this watch you walk in rocking this
watch. It's a AP Royal Oak and it's
massive.
Yeah, of course.
Yep, so I bought this
wait. Alex is supposed to guess how much
you bought that for.
Okay, Alex. What do you guess?
Yeah, so guys my camera is out here, but
my guess is that that watch costs
approximately
$17,500.
[laughter]
Come on, Alex. Come on. I'm guessing I'm
guessing 85.
No. My guess is
35 because you got a deal and you could
buy it at MSRP.
I wish. So I bought this I think I did a
YouTube video maybe 7-8 months ago. Um
I've been looking for this specific
watch for over a year. I think I even
showed you it Graham. Like you're the
first person back in 2020 to be like you
should treat yourself with a watch. I
was like I'm never going to buy a watch.
I don't need them. And you're like no,
it's a good investment. It's a way to
hold your money and stuff. I was like
all right, I'm going to buy a watch. And
so it sounds like something I would say.
But Jack's [snorts] wearing a
Submariner. I I had to talk him into
buying this. Yeah? And it's it's like
almost double what what Jack got it for.
So that's the other watch I have is the
exact same one as Jack. So I go to this
place called Happy Jewelers
and he does a lot of athletes and stuff
like that out in California and he just
so happened to get this watch in stock.
And I had text him for months. I was
like, if ever see this exact watch, let
me know. I love black and blue.
And he says, I got it in stock. You
know, I'm going to get you it but it's
above MSRP. And at the time, you know,
MSRP on these was like 35,000
and if you went on eBay or something,
they were selling for 50 to 55,000. And
so I just started thinking about it. I'm
like, man, if I'm ever going to buy a
watch, I'm not going to get it at MSRP.
They won't even sell it to me. AP won't
sell you a watch like this. And so I
said, okay, like what can we do? And
he's like, I'm actually going to give it
to you below cost of what I have it at.
He's like, just because I know you're
going to make content. It's going to
help out. I want to build a relationship
with you. You're going to refer me a
bunch of clients, which I have. You
know, now I'm talking about it on this
podcast, right?
So I ended up getting it from him for
like 42,000.
And I was looking at it on eBay the
other day. I think it was like worth 60
to 70 now. So it's crazy. The watch
market is ridiculous right now. It makes
no sense to me. Yeah. At all. So I think
eventually Rolex prices are beginning to
come down, believe it or not. They're
finally got to that point where people
are starting to realize maybe it's not
worth triple over [laughter] I mean,
it's still ridiculously expensive but
it's come down a little bit. Yeah. I
mean, dude, I mean, real estate's one
thing that that's gone crazy but the
luxury cars and watches and all this
stuff, you're like, I don't get it. But
like my buddy flipped a a Lambo for like
50k the other day. I'm like, what's
going on here? He drove it for 6 months.
So what crazy times. What compels you to
spend $45,000 on a watch?
Um Graham. Graham told me to do it.
That's a good
reason to do that, yeah. And I was I was
right.
Yeah.
He was right.
Yep. You guys can go back to that first
episode. He was like, "Buy it." I was
like,
"Dude, if like the cheapest millionaire
ever tells me to buy a luxury watch,
then I've no excuse." And so, um I don't
know, dude. I just I've never bought
like a luxury item like this. So, I
wanted to do it.
Have you found any value outside of like
the the the monetary value of the watch?
Like for example, like marketing and
stuff like that, networking?
Um so, actually that YouTube video I
did, um it did really well for me
anyways. But, um I did a bunch of
TikToks and Reels and stuff from that
video. We cut it up. It was actually my
highest performing TikTok ever. It got 9
million views.
Wow.
So, I mean, I'm sure it probably led to
something that got me more than 45,000.
Wow. That's incredible. Let's talk about
how you got your start for people that
are not familiar with you.
Starting in baseball, could you tell us
about that and then how you transition
that to working as a real estate agent
to then investing in real estate?
Yeah, so growing up I never wanted to
get into real estate. Um I wanted to
just play pro baseball. That was it.
Just played Little League, then, you
know, high school, got Division 1
scholarship, became an All-American,
then, you know, in 2010 I got drafted by
the Oakland A's. So,
that was me like living my dream, doing
what I wanted to do. But, um in the
minor leagues you make 1,200 bucks a
month. People don't really know that,
but you're like scraping by. For 6
months, that's all you're making. It's
not like you can go get another job. And
so, in the off-seasons I had to go work
and and make money somehow. And so, at
that time I was like, "Well, I can do
this realtor thing because
I I don't need to like go get a job and
then nobody's going to hire me because
I'm going to go leave 6 months from
now." So, I just became a realtor, and I
didn't realize like that was the hardest
time ever to be a realtor because prices
were so cheap that even if you sold
something, um you didn't make much.
Um people were dealing with foreclosures
and bankruptcies and all this stuff. So,
nobody could buy and um there was so
much inventory on the market that it
just was really hard to sell something
cuz people were like, "Oh, well, I can
go buy eight million other things. Like,
why why this one? The market's going to
keep going down. I can get a deal."
And um it was a tough time and I I sold
some homes, definitely wasn't that
successful at it. Um and after a couple
years, I just kind of gave it up. I was
like, "Dude, this is not for me. Um I'm
going to go figure other stuff out." And
so, I started doing other side hustles.
Um I was a substitute teacher for a
little bit and then I started doing
what's now kind of famous with couch
flipping.
Um you know, it was just this thing. I
just was like, "Man, I bet you I could
go flip this couch and make some good
money." And it was right. Like, I
started making, you know, 8,000 a month
at my best levels
um flipping couches. I was like, "This
is great." But, eventually I got burnt
out by that, too, cuz that wasn't really
fulfilling and we kind of hit the cap of
buying every couch in Las Vegas.
And I said, "Dude, what am I going to
do?"
Well, in 2015, um my wife and I are on
our one-year anniversary. Um we'd saved
up $10,000 from couch flipping and stuff
and um eventually, I was just like
praying one day. I'm like, "God, what do
you want me to do with my life? Is it
like baseball? Is it, you know, couch
flipping? I don't think it's real
estate. I suck at that." Um and I just
remember him showing me like this
commercial for flipping houses. It was
like one of those scammy commercials. Uh
you know, you could flip houses today
with no money, no credit, all this
stuff. And I'd been a realtor for five
years and I'm like, "I would have heard
about this by now. There's no way that
you can do this and that's a scam."
Well, it led me down the path of finding
BiggerPockets, which kind of influenced
me and I was like, "Oh, there is ways to
do this. You could wholesale. You could
raise private money. You could get hard
money loans." And so,
um I ended up uh
going and finding my first deal after
that. I got a hard money loan. Um I
maxed out all my credit cards to fund
the down payment on that hard money
loan.
And thankfully, it worked out.
How do I'm curious. How do they do How
are you maxing [clears throat] out
credit lines as a down payment? Yeah.
Are you just doing a cash out of that?
Like uh like taking out the the the cash
from the credit cards and paying that
like high fee? How are you doing that?
Yeah, so what happened was
I actually got credit lines for me and
my wife. So, we signed up for those 0%
credit cards, you know, and it was like
18 months 0% and they had like these
balance transfers where they would send
you a check. And so, we ended up doing
the balance transfer for a check and um
that's how I got 50 grand in that.
50 grand just from credit cards alone?
Yeah. Yep. And like hard money lenders,
people people don't realize this.
They're not like normal conventional or
FHA lenders where they're looking at
your debt-to-income ratios and all that
stuff. Like all they really care about
is the deal itself and like do you have
the down payment? And so, if you got a
good enough deal, they'll fund it. And
so, that's what happened. Like
um I got a good deal and he's like, "All
right, you need this amount of money to
fund it. Like you going to do it?" I was
like, "Yeah." And so, I got the money,
maxed out the cards, and was off to the
races. But first, I want to thank our
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Thank you so much Upstart and back to
the pod.
podcast
Did you ever pay interest on those
credit cards or like what about the the
rates on the hard money loan as well?
I'm wondering just like the actual
finances of this deal itself.
Yeah, so I mean the hard money rates
were 12% and four points. So, very
expensive today, but back then, you
know, eight years ago going to seven
eight years ago wasn't I was like,
"Whatever, dude. It's the cost of doing
business. Like I don't care."
Um
So, I did that. I mean and the credit
card was 0% for 18 months. So, it wasn't
I had to pay a Yeah, I had to pay a fee
of like 3% to borrow the money, but that
was nothing. Once again, a cost of doing
business.
How much you make in that first deal?
That first deal made 25 grand.
Profit? So, after you paid everything to
the hard money lender?
Oh, wow.
Yeah. So,
from there I was like, "Man, this is
this is it. This is the way to go." And
so, I did um five deals that first year,
then 20 the next year, 50 the year after
that, and then 150 um in year four, and
then I've been doing a 100 ever since.
You know, a bunch of businesses s-
spread off from that and you know, now
we're doing the apartments and education
and everything else.
And in order to flip houses that
successfully, you have to have a lot of
knowledge. And I always wonder because
like I know a decent amount about real
estate and how you can add value and
stuff like that, but it seems like I'm
surrounded by people that just have like
so much knowledge on that type of stuff.
Where did you learn that stuff?
I actually did starting out was I I I
just was on BiggerPockets. I was
listening to a podcast like three times
a day while I was delivering couches. I
was literally just learning the game
nonstop. And so, I remember I watched
every Bigger Pockets episode for
probably the first 150 episodes. I just
binged them.
And that gave me the foundation of like,
okay, I get this. And it also like gave
me confidence to hear all these other
people's stories who, you know, were in
the same boat I was in. I was like, oh,
if these guys could do it, I can do it.
And so,
you know, I learned a lot doing that. Um
I started attending local meetups. I
started, you know, networking with these
other guys and you know, truthfully,
I didn't do it the way that I would do
it now. I just kind of like
winged it and just trial by error. But
now, I mean, there's so many resources
with YouTube, with coaching programs,
with like so many more transparent ways
versus back then, you know, 8 years ago,
nothing was like transparent. It was
like, you have to go to the free event
and then be upsold and then be upsold
and like then you'll learn the
information. But now on YouTube, dude, I
mean, you can go watch my stuff, you can
go watch other people's stuff and I'm
like, here's how you do it. Boom, boom,
boom, boom, boom. And you know, anyone
could really get started today with no
information or I mean, I guess no like
connections in the space. YouTube and
podcasts can teach you, but um there's
definitely a lot more you'll speed up
your time frame being with a mentor and
like and a program that can push you
through.
Mhm. Who cuts your hair?
Dude, I get a haircut every Monday,
dude.
How much does it cost?
Yes.
80 bucks.
80 bucks? What do you think?
I don't think
See, the thing is it looks expensive.
It [laughter] can't be It can't be 80
bucks. It can't be 80 bucks.
dang expensive.
but like
Uh no,
I see I think you have someone probably
coming to you. You're not going and like
So, my guess is probably 120 bucks.
Yeah, so Graham Graham guessed right. I
I used to go to the barber shop and you
know, I'm like And honestly, the typical
haircut was like 30 bucks. And then you
tip them and you know, I I'd be usually
at like 50 bucks. I'm like, thanks,
dude. Um
and then I was like one day, dude,
this is wasting so much time having to
always come to the barber shop every
week. Like, can you come to my house? I
was like, I'll pay you double. He's
like, all right. So, it's just 100 bucks
every Monday.
Wow. $100 or $400 a month on haircuts.
Has your wife not just said, "Hey Ryan,
we got to sit down. We got to talk about
this."
[laughter]
Seriously, would this not create like
arguments in the house? Because I just
would
I I
How? Why?
Who's going to argue? What's the reason
for arguing about
What are we arguing about?
It's $100 a week for a You don't need a
haircut every week.
You do when it's your signature.
What difference does a week make? I I
just
Is it actually
It's not as crispy as you're seeing it
today. You'll be like, "Yeah, he's got
good hair." But now you're like, "Dude,
how is it so crisp?" You're talking
about it right now.
[laughter]
Yeah, I mean, it's true. But it's like
the line. But see, you could have the
line for more than just
No, you can't. It it would grow in. And
I'd have to like maintain it myself,
which is
How did you pick that haircut?
That's what like my hair naturally does.
Like my hair naturally like goes up.
Like I don't blow dry it. I don't do
anything crazy. Like, yeah, I put gel in
it. But um
that's it.
Have you made a video of my hair
routine?
No, I need to though.
That would honestly it would blow up. My
hair routine and you just show like you
just got out of the shower, you know,
and you just like combing your hair
back, put the gel in. What kind of gel
you use? Something like that would be
How often you get a haircut? That would
do really well.
I should do it.
I think it though would piss a lot of
people off because um people talk about
my hair all the time. They're like,
"Dude, it must take you a long time."
And like,
it really doesn't. Like
be funny if you did a satirical video.
Where it's like 4 hours
[laughter]
Like I get up at 5:00 cuz that's when my
hair is perfect. Yeah, it's like
3:00 a.m. dedication. Yeah.
You eat certain things to like help your
hair.
[laughter]
Oils to your hair.
Broccoli. That's the key.
That would be funny.
the laser treatments on the hair and
like the follicles like every [laughter]
morning if someone come in?
Individually placing each hair.
Yeah.
And by 9:00 a.m. it's ready.
Well, like to your point of the hair,
you know, my Discord community was
making all these hair memes. Alex, you
know, right when I came in he's like,
"Dude, I love the hair memes. These guys
are
They they take my hair to a whole
'nother level I didn't even think was
possible. I'm like,
"You guys have too much time on your
hands, but I love it."
Let's talk about the real estate market.
Yeah, what are you doing?
We're talking We're talking a lot about
hair and Botox and stuff.
You are the expert of real estate here.
I thought you were going to say Botox.
No,
not quite. [laughter]
were an expert of cosmetic surgery now.
Just kidding.
So, everyone wants to know what's going
on with the real estate market because
we've seen a lot of fear in the market.
Some YouTubers are talking about like
price reductions and stuff like that
that's going on. What's your opinion of
all this?
Look, we we've had the same conversation
since the very first ice coffee every
time, you know, we come on.
Like, look, I'm buying as much as
humanly possible because this thing is
going to keep going. And then um
you know, now it's kind of an
interesting time because the Fed's been
raising rates and so, you know, people
are getting scared and whatever, right?
I'll say
in January um I made a YouTube video
with like my predictions for 2022 and I
said, "This is what I predict's going to
happen. Um I think they're going to
raise rates in like March, April. It's
going to cause a negative effect in the
stock market. People are going to start
panicking and doing all this stuff and
then they're going to reverse course and
lower rates again, you know, Q3, Q4.
Like, that's still today what I predict
will happen. And even if that doesn't
happen,
let's just say they keep rates where
they are. I don't see them continuing to
raise rates.
The market still is just so hot. It
doesn't matter like
you if you compare it to
2 months ago or whatever, sure, like
it's slowing down in comparison to that,
but like here in Vegas, there's still
less than a month of inventory, you
know, like if if you were to go into
like a pure like the market is tanking,
you would need four five months of
inventory to do that. So, unless you
believe
you know, five times the amount of
houses are going to flood the market,
nothing's going to happen like as far as
prices declining or anything like that.
So, my opinion is
I think that yeah, it won't keep you
know, moving at the speed of lightning
like it's been for the last 2 years.
It's going to definitely grow slower,
but I still think it's going up.
Do you think that there's a chance that
now maybe affordability is kind of
tapped out? Rates are going up. Sellers
might have to now begin to lower their
asking prices because they're competing
with other people. If they need to sell,
they're going to sell.
If rates go up, affordability goes down,
lower prices, and that could start a
trend.
Well, let's talk about lowering prices
because we lower prices on our flips,
too. Um for the last 2 years, we've been
pricing things like stupid asking
prices, you know, we don't price it at
market value and try to get a bidding
war. Like these houses we're buying, you
know, we originally thought let's just
say it was going to get 450 grand, and
then by the time we list, we're looking
at it and we're like, "Oh man, one just
sold for you know, 480, right? Like
that's great." But we're still like,
"Let's list it at freaking 525." Cuz we
just know people have been paying it the
last 2 years. So,
will we still take that kind of strategy
as it slows down? No, we're not going to
price as aggressive, right? And
currently, if we've priced this thing at
525 and we thought we were going to sell
it for 450, you know, it yeah, we drop
it to 500 and it it still goes over and
sets a new comp. Like that's what we're
seeing. Um So, yeah, I think price
reductions are a bit of a myth because
people are over pricing them so high
compared to comps that like
oh, you got to price it closer to comps
now like big thing that's happening that
didn't happen in you know, 2008 is that
you have all these hedge funds buying
houses now, right? Like single-family
homes weren't an asset class before
this.
And
you know, when these hedge funds are
buying these homes, what people don't
realize is they're taking them off the
market completely. Like that home is
gone the moment you sell it to them cuz
they're not re-listing it trying to go
flip it or anything. They're holding it
for the next 5 10 years, who knows,
right? And when they hold it you know,
they're building up their portfolio.
They're not going to go sell it on the
MLS when they're ready to sell. They're
going to go sell it to another fund.
Like so that that house just never comes
back on the market. And that's why these
funds are still buying so heavily
because they just know every single day
houses are being picked off the market
for like good. And we're not being we're
not able to build quick enough or cheap
enough to replace that house. And so
right now, you're just seeing this weird
dynamic that's never existed in the
history of housing where
they're literally being removed from the
market completely because they're not
owned by normal people anymore.
Yeah, but how many how many hedge funds
and institutions are really out there
buying these single-family homes? From
all the research I could find
everything points to that being mostly a
myth. Institutional investors for
single-family homes are like 0.01%
of the market and they're buying up
single-family homes, but in communities
or in bulk in certain areas that were
specifically designed or made to be
rentals. So they're not like you know
Yeah, so you're
Jack lists his house and BlackRock isn't
going and like looking at Jack's house.
But they are. So I mean, we've sold a
bunch to hedge funds like just normal
flips. We already flipped them and you
know, like renovated them and they paid
over every normal buyer.
What sort of hedge funds are you saying?
They're just like
normal hedge funds that like are keeping
as rentals. Like
I don't know the exact hedge funds by
name, but like we've sold a bunch to
hedge funds. And so like we'll also
wholesale to hedge funds where we don't
even fix it up, right? They're like we
want to buy this right now before you
ever let it hit the market. And so we
just sell it direct to them. Um what
you're referring to is build for rent,
which is a very small niche thing. Like
when they do these build for rent
communities, um those are really cool,
but yeah, they they are very niche. But
um I would say also too, it depends on
the market you're in.
Most hedge funds are looking in places
like Vegas and Phoenix and really nice
markets and climates and newer homes.
They love that. So like Vegas is a very
heavily impacted market by hedge funds.
I just have not seen and again, you're
in it, so you see like where these
offers come. I have not seen anything
that indicates that hedge funds are
buying up single family homes uh like
one by one because
even from my perspective, going in and
like negotiating cuz to buy one house
doesn't make sense for a hedge fund.
Right.
They would have to buy probably 50 to
100 houses.
Yeah.
Going through and negotiating 50
different homes, 50 different
inspections, 50 different um
uh uh rentals. It it's just it doesn't
make sense
on like when they're scattered around
the city if they're just if their
objective is to buy as much as possible.
Yeah, so I'll I'll send you This is an
email yesterday from um one of the
largest hedge funds.
And um
you know, basically they're just
outlining what it is they really want in
their portfolio.
Mhm. Yeah, but but these are this seems
like more like a wealthy individual
who's like going out and trying to build
a portfolio.
No, that's what he wants you to think.
Because you're more likely to sell to a
small investor than you are to a hedge
fund as like a mom and pop person. Like
even for us, we we try to do it more
personable um like with our postcards.
It's it's me and my family. And so it's
like me and my we want to buy your
house.
And they're like, oh, that's cute, you
know, this guy wants to support his
family and buy the house. And it's like,
I'm not even big, right? But if I had a
big corporate thing of like, you know,
HomeRun Offers buying houses, it would
perform worse than if it was a more
personal
[clears throat]
thing with my kids, my wife, and all
that. So,
um what you saw is exactly what they're
doing. Um
that company I showed you is, like you
said, the biggest buyer in Vegas. I
mean, they're buying so many houses.
It's nuts.
But I'm curious what company that is.
And it's it's to me it seems like it's a
local company who's going and buying
these, and not like some big institution
who's
Now, what these
publicly traded on the market or
anything like that.
Well, what these institution do is um
they partner with
local brokers like that guy, and they
just do this in every single state. Um
I'll show you after this. Sure. But um
yeah, I think
not even if you take out the hedge
funds, which is a big portion of this,
the other side of it is just homeowners
in general right now. So,
you know, it's like, man, if you sell
your house,
the big question is not how much you're
going to make, like, you're going to
make a ton. Everyone's got equity.
But where you going to move? That's the
problem. And so, when you have this
issue of affordability, like you said,
um somebody who maybe bought a house 5
years ago would love to sell, but they
can't because they can't buy anything
after the fact. They'll have all this
money, but they either can't qualify for
a mortgage, or they don't want to deal
with the headache of moving. And so,
now,
that con- constrains supply because
these people can't move cuz they can't
buy. And so, like, if you have you take
out these people now,
you you take out these hedge fund
buyers, you take out um
you know, like, just where where's the
inventory going to come from? Like, I
don't know. And that's why when I look
at it, I'm saying,
okay, maybe even if demand goes down
because people are like, I can't afford
this, right? Still, where's the supply
going to come from?
It's not only just where you're going to
move to, but it's also now you're
getting a higher interest rate than you
were probably locked into now. So like
Jack, you got like a 2.8. If you sold
and you bought another house, just an
equivalent house or even something a
little bit more, that monthly payment's
going to be so much higher. So a lot of
people in that position are just going
to say, "Ah, you know, it's probably
better I just stay."
Jack, would you ever sell right now?
Would I ever?
Well, no, like right now, this very
moment.
No.
Why?
Because I know I got a fantastic rate
and plus I want to acquire more real
estate rather than offload what I
currently have.
Right. So,
another point, right? It's like
you can't buy something else cuz it's
too expensive, the rates are higher,
whatever, right? You're locked into this
great deal of an interest rate, so
people are less likely to sell cuz they
got a great rate.
Mhm. Something that was interesting that
we discussed with Jeremy when we had him
on is like people in my age group that
are looking to buy real estate, they've
never seen higher rates like maybe you
or Graham have seen. And for me to see,
you know, I locked in 2.874 back in
October and now it's almost double that
now and it's just like, you know, half a
year later. It's just like I'm I can't
even process it. I'm like, "Oh my gosh,
like I do not want to get anywhere near
buying another piece of property because
it just seems like it the rates are so
high, but historically not not
necessarily."
Yeah, I when I got in 2010, the rates
were around 5% at that time and
um I know that back in
before that, you know, seeing rates at
6, 7, you know, 8% wasn't crazy. And
then I remember my mom telling me like,
"Yeah, 5% is really cheap. It's a great
rate. Like get on it." And um yeah, I've
watched it over the years go to four and
then when they did all this stuff, to
see things in the twos blew my mind. I'm
like,
"I can't believe people are getting 2%
rates. Like this is nuts." Um
so yeah, I mean for me, I don't mind
paying 5%. Like I'm still buying rental
properties and um
I'm fine with those rates and if rates
go back down like I think they will, um
if it makes sense, I'll just refi and
you know, do that. But I want to acquire
rentals.
Why don't you go into developing
properties instead of flipping?
Yeah, so um, development is very
lucrative um, as of today, right? These
developers who started projects 2 years
ago,
they're getting way more than
anticipated. Um, I had one of my
students actually just text me.
He's doing a development of like 10 lake
houses in um, hang where is he at? He's
like somewhere in the south. Um, and he
was like, "Dude, we already got two
offers on these houses that aren't even
done. Like 200 grand down,
non-refundable. Like they want them."
And um, he's like, "We're going to make
like 400k more than we projected on
these million-dollar houses in the span
of like, you know, a year."
So, it's crazy just what's happening in
development on that side. And then you
see all the development with, you know,
commercial real estate. You know, you
look at Las Vegas, commercial real
estate's going around everywhere. You
know, people are not stopping. I would
say for me,
the reason I'm not doing development
other than um, my personal home, which
I'm doing development on,
is I mean, you can only do so much in
real estate, right? Like so my focus is
on um, obviously it's been flipping and
wholesaling these last bunch of years
and now it's, you know, on the fund and
buying apartments across the country and
um,
we could certainly do development, but
um,
I don't know. It's just like
I it's super lucrative, but I just don't
have the capacity to worry about it
right now.
One thing that I was telling uh, Jack
when we had Shelby on the podcast, was
that um,
I stayed in Yosemite at this Airstream
park. Um,
it was insane. So, they have this huge
plot of land right outside of Yosemite
and there are 85 of these like mobile
home, you know, Airstreams. Yeah,
exactly.
And each one rents for about 300 to 400
a night. There's 85 of them.
Yeah, they're crushing it.
And plus, plus they got like a little
central clubhouse where they sell like
food and snacks and coffees and stuff
like that. I was estimating this place
is probably pulling in about 8 to 10
million dollars a year and net they
they're probably at like 5 million bucks
a year doing something like that.
Yeah, so um
I had this girl on my podcast, her
name's Heather Blankenship and um she's
actually a part of Future Flipper and
stuff now doing some really cool things.
But she has these glamping resorts
um
across the country and when she was
first telling me about it on the
podcast, this was like over a year ago.
She's like, "Yeah, you know, we have
these tents and stuff and um you know,
we get like 300 bucks a night." I'm
like, "Who's paying $300 for a tent?
Like what do you mean?" And she was
like, "It's not a tent like you think.
Like it's a it's a house, you know, that
you know, it's really nice. It's got a
bedroom. It's got a living room." And
the whole [clears throat] glamping thing
is nuts because it's so cheap to do.
It's an experience people want. They're
willing to pay a lot, you know, to get
it. And all you really need is land and
some utilities. Like it's not you don't
even need airstreams. You know, people
are doing this with tents and stuff.
Yeah, the tents they had were actually
really nice.
Exactly.
Yeah. What's your opinion on like
modular homes? Because I've been also
looking into that. For me it sounds
really cool to be able to just buy a
plot of land that's owned residential
and then just throw in like, you know, a
prefab home or something like that. Or
Five of them next to each other.
what I'm saying and create like a little
commune. I know that they also sell in
Home Depot or in Home Depot like
basically you know,
sheds that can be livable and they're
like 30 30 grand.
Yeah. So
I've learned so much about modular homes
over the years like way more than I ever
thought to imagine. So
we've been flipping mobile homes um here
in Vegas for a long time. And so I
remember I I used to be able to buy a
mobile home with land for like 50k. We'd
try and go flip it for like 80k. It was
great. I mean, dude, these same mobile
homes now in Vegas are selling for like
300 grand. Like it's nuts. And so, um
your plan of like buying land and
putting a mobile home on it in Vegas is
going to cost you like 300 grand. Um um
um That's just where prices are. So, I
mean, maybe you buy it out there.
[clears throat] But, um we ended up
getting our mobile home dealer's
license, my partner and I, because we
were buying so many mobile homes and I
was getting a bunch that were just
terrible. And I was like, you know what?
Like, let's scrap them and throw a new
mobile home on there. We don't have to
do any renovation. We don't have to
We'll just throw the mobile home on
there. And um at the time when we got
it, it was going to be like around 100
grand to like do a legit like 1,500
square foot double wide, brand new
everything. You know, the shipping, the
foundation, all the things you needed to
do.
Um we ended up never doing it because it
just was a lot of work and like that
same 50 grand mobile home, um we were
able to just go flip it for like 80. And
so, we were like, "Ah, why even deal
with all this? It's just not really
worth the headache or the risk." But,
like that's what mobile homes are today
as far as like owning the land with them
in these places in Vegas. You know, like
what um our friend Brandon Turner is
doing is he's buying mobile home parks
across the country where
one.
Oh, nice.
Yeah.
Nice. So,
Yeah, so I'm I'm actually a 1/10 owner
now of a mobile home park.
his mobile home park.
Yeah.
you that, Jack?
No.
Yeah. [laughter]
I have no idea.
Yeah. Yeah, he had an allocation and
asked me if I wanted to go in. I was
like, you know what? Why not? He sent me
the deal. And I really liked it a lot.
Can you walk us through the numbers?
Uh
yeah, I I'd have to pull it up.
Yeah, while you pull it up, I'll
explain. So, like the mobile home parks
are cool because you don't own the
mobile homes themselves. I mean, you
can, but all you do is you own the land,
and then people pay you lot rent on all
of these mobile homes on there. And so,
um
And they move their mobile homes onto
that land?
Yeah. Or you might already have one
there because it it came with the land
or somebody left it or whatever. Um and
then you can charge more because you've
already got a mobile home for them.
Is mobile home zoning different than
like actual like, you know,
Yeah, you can't just go throw a mobile
home wherever you want.
Yeah, so it still has to be zoned for
the same amount of capacity of like
residential, you know, houses or
whatever.
Yeah, and I mean it's just you have to
be able to, um,
you know, if if you got a plot of land,
you know, in the middle of this nice
neighborhood in Summerlin or something,
you know, you can't [laughter] just go
throw a mobile home there.
They're not going to let you.
Um, I actually thought, the reason I
know that is because I thought about it.
I was like, "What would [laughter]
happen if I just did this?"
But no, they won't let you. Mobile homes
are interesting in that way, but like
even today, you you won't believe this,
but there are luxury homes that are
built modularly. And so
Yeah, yeah, I've seen those.
My house that, um, I'm actually moving
into now, not the house I'm building,
um, on the mountain, but this other
house that I bought as a flip, I paid
1.8 million dollars for it. And, you
know, it's worth over 3 million once we
get it fixed up and stuff. But, you
know, it looks like a normal modern
house. It's super cool. And all of a
sudden, like the guy starts telling me,
he's like, "Yeah, you know, this is a
modular home." I was like,
What?
"Modular home? Like, what do you mean?
Like, how is a,
you know, 3 million dollar home a
modular home?" He's like, "Well, you
know, half of the house is built, um,
you know, as a normal stick build, and
then there's this half of the house that
is, you know, they brought in, they
imported these different modulars." And
so there's like five pieces that came,
you know, in these modular. And you
would never know, like there's no way
you would ever know unless he told you.
But I realized it, um, by actually
looking at the walls. And so, like the
door frame, if you look at the door
frame right out here, right? You know,
it's like 6 inches.
Well, these door frames were like this
big, and I was like, "Why is the door
frame and wall so big?" That doesn't
make any sense.
Well, the reason was they were attached.
That was where the seam was for the
modular. And so, it has to be thicker to
support it and do all that. So, I was
like, "Oh, that makes sense."
Huh.
Yeah.
Yeah, those luxury modular homes are
really cool. And they make ones with
like big glass sliding doors and stuff
like that. And it's still like
relatively cheap for what you're
getting.
Yeah, I don't know why the guy did that,
but you know, I got a good deal on it
for a reason, I guess. I don't know.
[snorts]
Yeah.
Here's the the
deal. Maybe don't give too much detail
out. Just I cuz I don't know how much of
it is public.
Yeah.
Uh but basically, for 3.2 million,
uh they're expecting overall, I think
the the
total return over the next 10 years is
going to be somewhere around like almost
20% a year.
Mhm.
It's pretty high.
Yep.
Uh the advantage of this is that you
could do some mass depreciation up
front,
Yep.
which is really good. So, let's say if
you for every dollar you invest, you're
able to write off like a dollar to a
dollar 40.
Yep.
Uh in depreciation, which is really
attractive. And then also, um their plan
was to
um
not only fix up the uh the the area and
just make it more inviting. I mean, it
it it was not run properly. So, a lot of
things were just degrading and not
properly taken care of. So, with his
team, he's going to go in there and make
sure everything is properly taken care
of. And then also, what what I really
liked about Brandon Turner was that he
really wants his tenants to
grow their wealth and invest in where
they live. And so, oftentimes with his
tenants, instead of him trying to like
raise rents, he'll host these events
that teach about financial literacy and
ways for them to eventually buy the
place that they're living. And so, long
term, they'll be the owner.
Very cool.
And so, part of that was he intends to
sell those units if if they could afford
them or if they want to buy them. So,
instead of them renting, they could own
them.
And then, that works out for them and it
works out for Brandon and his fund
because now it's one less thing that
they have to manage for upkeep.
Well, and also, too, it makes that
tenant more sticky because now that they
own that mobile home, they're not
leaving.
Yeah. I really like not having to to
worry about it. Like, I trust Brandon
explicitly. And it's just like,
"Here's my money.
[laughter]
I trust you, man."
much did you give him?
Uh $300,000.
So, you should be getting like 60 grand
a year from that, effectively?
Uh over eight years, but that also
includes
the sale.
Right.
So, up until the sale, I'll be getting
anywhere between like 7% to 10% a year.
Mhm. Yeah.
Which I don't care I don't care. I mean,
just I see the long-term vision.
you're going to get the big payday at
the end. Like, that's how all
syndications work. Like, you know,
you're going to cash flow a little bit
throughout the play, and then the hope
is that you have a big exit or a big
refi where you get your money back, and
then,
um you know, you've got this property
that you own with no money in the deal.
Yeah. And that's actually what we've
what what Ryan and I have done, which is
which is odd because it's uh I've wanted
to
uh when we had Alex Hormozi on here, he
was telling me you got to do like a real
estate fund.
Yep.
And I told him I didn't want to do the
work on that because it's I I've just
seen how much work is involved behind
the scenes of like managing a I just I
couldn't possibly do that. So, when you
reached out to me, it was actually
really cool because I I talked to
Brandon Turner about potentially
partnering with him on a fund uh cuz I
really like Brandon Turner a lot. I know
he has a good eye for things. And we we
had a good talk, and
you know, he is just so inundated, and
he just like, I I can't do anything.
Like, so, when you called me and said,
"Hey, I think we could work together," I
was really excited about it.
Yeah, dude, I was, too. So, it's funny
because I've talked to Hormozi quite a
bit, um him being here in Vegas and
stuff. And, you know, somebody had sent
me the podcast you did with him. They're
like, "Dude, Hormozi's telling Graham he
needs to start a fund, you know, you
should reach out to Graham." And I was
like, "All right, let me go watch this."
And so, you know, I watched it and I'm
like, "All right,
Graham, dude, are you ready?"
Like, and then you're like, "Yeah." It
was just like a very quick thing.
Yeah, I said, "Give me 24 hours." Yeah,
because I had told Brandon Turner that
he had priority.
Yep.
And I wasn't going to do anything
without Brandon Turner's permission on
that, cuz I didn't want to feel like,
you know, I'm ever like going around
someone. So, I called him.
Yeah.
And uh he spoke very highly of you, by
the way.
Yeah, Brandon's the man.
Yeah.
I love Brandon, dude. We um
I mean, I I've said this on
BiggerPockets and you know, just with
him, like, he's the reason I've been
able to have success in real estate.
Like, it was his book I read. Um it was
his podcast I listened to that gave me
the start. And so, you know, I'm forever
grateful to him. And then being able to,
you know, I've been to Hawaii multiple
times and hung out with him. And he's
always like, "Dude, if you ever want to
come, the basement's open." Like,
His place is so cool.
Yeah, he's just nice. He's the man. And
um
Yeah, so it's funny because uh he, you
know, we all share the same lawyer. We
we were just talking to our lawyer um
Monday, right? And he had been telling
me to start a fund at some point. And
then my other friend told me. And I'm
like, "All right, fine, we're going to
do this." And so, last year we did it.
And um
you know, we bought 460 units um there.
And then, you know, when I saw Hermosi's
podcast with you, you know, I reached
out and I'm like, "Look, I think there's
a way that we can do this even bigger,
you know, if we work together. Um we've
already got all these relationships with
all these operators and guys finding
deals across the country." And um in
fact, you know, we turn down a lot of
deals that I think would be great for a
different fund because um you know, for
us, we we want the pieces of crap that
are just so beat up and like, you know,
the last thing we bought was 126 units.
It's literally zero vacant. Or it's um
zero occupied.
Zero vacant, yeah.
Yeah, no, zero occupied. There's no one
there. Like, we like it. We want to fix
that up and make a lot. But um there's a
ton of great deals that, you know, are
doing well and there are ways to add
value to them. But, like we just were
like, "Man, our our thing is we want to
go with these home run type deals, but
there's so many doubles out there,
doubles, triples that could become home
runs, too, if we just took them down."
And so, that's when I reached out to
you. I'm like, "I think if we partnered,
your audience would eat up these deals
that we're just turning down that are
great." And so, um dude, I think we're
going to do a lot of good stuff.
Cuz I was telling Ryan, too, I would
much rather a safe, predictable return
than something that's a home run 10
years from now. I would just rather just
feel better about consistency.
I agree.
Yeah.
And
I mean, that's why I'm so excited about
it because we are getting sent those all
the time and there's I mean, right when
we, you know, we're like, "Let's do
this." And we started doing the
paperwork.
fast. I was blown away. Within 24 hours,
you're like, "All right, we're going to
get all this done." And by the end of
the week, you're like, "Here's the
paperwork."
Yeah.
Like not like that, obviously not that
tone, but like, "Here you go, Graham.
Sign it now." Here's our logo, here's
our website.
was shocked at fast you moved on all of
this. I mean, I wouldn't expect anything
else, but like it was faster than I
thought was possible. Yeah. Um but then
you brought us the deal in St. Louis.
Can you tell us about that? I was
telling Jack there's like a brewery in
the bottom that I was really excited
about.
Yeah, so this deal and this is the
beauty of having um you know, a coaching
program and a big mastermind. So, like
my students are nationwide, right? And
they're always hunting for deals
everywhere. And so, with them, um you
know, they have a harder time raising
capital than you or I would have. And
so, this deal actually came from one of
my students in St. Louis. Um
he's flipping a lot of houses. He's a GC
on commercial real estate projects and
stuff. And he was like, "Dude, Ryan, you
need to look at this deal. Like it's um
it's around like 80 units or something
in St. Louis and um there's this really
hip bar um at the bottom that, you know,
everyone, all the locals love going to.
It's like renovated and it's super cool.
And there's um like this other space
that's empty that we could, you know, do
whatever we want with that's also cool.
And we started looking at the numbers
and, you know, I was like, all right,
this is a really cool deal. Like it's
already occupied, it's stable, it's
good, and you know, there's some other
things we can do to add value. Um
and you and I were talking, and we had
just, you know, finalized our our deal,
and I was like, dude, this would be a
great first one for
Creator Properties. So, I'm excited
about that one.
Yeah. Oh, that's the name of it. It's
called Creator Properties. Yeah?
That's cool.
Yeah.
Yeah, guys, if you want a hot take, I
didn't like [clears throat] the name.
I'm going to be honest.
No.
It sounded a little gimmicky.
No, really?
Yeah.
I'm just going to be honest.
Because it's like because it could have
a dual meaning. Like a creator is in a
creator on on YouTube or wherever, but
it can also be like creator as in like
you're creating these opportunities.
Yeah.
Well, Alex,
can't win them [laughter] all.
Well, you can't invest, Alex.
You know what, guys?
You know what, Alex?
I can't I can't even invest in it, so
Yeah, you got to be an accredited
investor.
Is that the requirement is being an
accredited investor?
Yeah, you have to be accredited
investor.
And for those that don't know, what is
an accredited investor?
Um so, you can have a million-dollar net
worth or um
income of $200,000 for the last 2 years.
Yep. Or if you're married, I think it's
$300,000 the last 2 years as a as a
joint couple.
And are there other
ins potentially for those that don't
meet those requirements cuz I may know
someone.
[laughter]
So, [clears throat] there's actually
house's
worth $2 million, right?
Yeah, it's worth $2 million.
they verify that? I mean
So, we use third party.
Oh, oh, okay.
So, we don't, you know, if you guys
apply at Creator Properties, we are not
going to verify. We're going to send you
to a third-party accreditation. They're
going to be the ones who decide.
Got it.
Do you guys have a Do you guys have a
minimum like an investment amount?
Um typically, we do about 50K. Just
because, you know, at the end of the
day, you don't want to have so many
investors in one deal. Like it's just
more paperwork. It's
Right.
It's a If you're an accredited investor,
like
you should have more capital anyway.
Right. What do you think about the name,
Jack? Be Be honest.
Creator Properties?
Creator Properties.
Okay. So, I will be honest.
I thought it was a touch gimmicky.
Because Creator Properties is just like
it's kind of a little bit easy of a
name. And I'm not going to say but
here's the thing.
Yeah.
There is a little bit of a double
entendre, which you know I like. I do
like that. And overall, I think
realistically, that's a great way to
market. Especially like if you're
marketing on YouTube predominantly,
Creator Properties, it just goes in line
with that.
What was the first name that we thought
of that we both really liked?
It was So, when I was just randomly
telling Graham like, "Okay, so here's
the deal, you know, we're going to start
this Creator Capital." And um
Oh, was that it?
Yeah, it was just Graham said, "I really
like that name." He's like, "Where did
you come up with that?" And I was like,
"It's just like the placeholder name
until
Creator Capital honestly sounds like
something Coffeezilla would Coffeezilla
would make a video on.
[laughter]
It just sounds like that. Does it not?
You know what? I think Jack summarized
my thoughts like pretty much perfectly.
I I agree with everything Jack said.
Um I think it's great for branding. And
I I think it's a good move. Just a tad
Alex, what did you think of the logo?
The logo I actually liked. Uh it I mean,
because it made sense with the name. Uh
and I thought that it it was great for
branding. So, the logo I think you guys
nailed it. Uh just not sure if I like
Creator Properties, but you know, it's
growing it's growing on me a little bit.
to change the name? [laughter]
We stuck with this now.
We're We're already doing a name change.
line.
[laughter]
Yeah, I um
it's always fun coming up with names.
Like that's my favorite part of
business. It's like you know, coming up
with them and the logos and the branding
and all that stuff. And uh when I was
trying to think of names, I'm trying to
think like, how does this relate to
Graham and what like has made Graham who
he is and successful? It's like, man, if
you think of Graham, you're like, this
guy is
the best creator. Like
Yeah, cheap property.
[laughter]
Frugal investments. Yeah.
That's funny.
Yeah.
That's a good one.
[laughter]
You know what's funny? Uh when I set up
my first LLC, thank thankfully Jason uh
Oppenheim talked me out of this, but uh
I was sitting at the first one. I think
it was like Yeah, this is like 2014.
[snorts]
And I uh came up with the name real
estate cash flow LLC.
[laughter]
Jason like, "Graham, you're not doing
that." I was like, "Why? It's real
estate cash flow." He's like, "That that
is the worst name. Stupidest [laughter]
name. Do not do that."
That's so funny.
like so against it. I thought like,
"Wow, real estate cash flow, that's
cool."
It's cool.
[laughter]
Looking back at it, it's it's so cringey
that like I even thought like
Yeah, the reason we didn't go with
Creator Capital too was obviously the
domains were taken and stuff, but the
more I thought, I'm like,
how would they know it's real estate,
right? Cuz like to me it'd be like, "Oh,
Creator Capital, we're going to go fund
other creators and like buy
you know, their their brands and stuff
like that."
Yeah.
And so I'm like, how do we add real
estate to you know, being a creator? And
so that was the mindset.
Can you go over some of the specifics on
the uh St. Louis deal?
Oh man, I don't have the numbers off the
top of my head. Um
yeah, I don't want to
butcher what what we're doing with it,
but I do know we got a million dollar um
credit for the roof, so
we got a million dollars off since we
got it, too.
So let's say I am an accredited
investor. Why would I go and do this
instead of just go and buy a property on
my own and have all of that control?
Um multiple reasons. So,
you know, if you go and buy a house
yourself, I mean obviously you own it
100% and you're the one who has to deal
with everything. You've got to find the
deal, you've got to deal with the
tenants, the maintenance, etc., right?
Mhm.
Um when you invest in something like
this, um, we're going to find the deal,
which we have, right? Here's the deal.
You can choose whether or not you want
to invest in it. Um, we're going to
manage it. We're going to, you know,
renovate it, stabilize it, all this
stuff. And it's really passive for you.
Like, you don't have to do anything. And
so, that's the benefit for most people
like Graham. What, you know, the reason
he invested with Brandon in that deal is
that, you know, he's not doing anything.
Like, it's just like, "Take my money,
multiply it, and um, I trust you." And
so, that's the benefit of a fund. Like,
a lot of accredited investors, um, that
invest with us on these deals, most of
them aren't always real estate guys.
Most of them are doctors and, you know,
even influencers or, uh, you know,
e-commerce people, people who are not in
the real estate field, but have made a
lot of money. And they don't know how to
invest because they haven't made their
money investing. They've made it like
doing a job. And so, for them, they're
they just don't even they don't even
know what to buy in real estate. And so,
they would rather just, um,
go with the experts and not do anything
and focus on their their job that
actually makes them money.
And how do the finances work out for
you?
Like, i- in the syndication, like, how
would how would it So, obviously, you
collect all of these people's money, you
put it into a property, the property
sells at a premium. How do you
distribute the money after you sell the
property? Different percentage-wise? I'm
sure you guys have some sort of, you
know, bonus or something that you guys
take from the work.
Yeah, so, um, we can break down just
kind of how a typical, um, syndication
works. So, you have GPs and LPs. GPs are
your general partners. These are the
people who are, you know, me and Graham.
We're finding the deals. We are
underwriting them. We're getting
everything prepared, you know, once we
buy it, we're going to be the ones
managing it, doing everything. Then you
have the LPs, which are the limited
partners. Those are the investors,
right? Like, they're they're not in
charge of doing any of that. They just
are in charge of putting their money up
and then just kind of waiting and
collecting checks on the meantime.
So, um, typically what happens is your
GPs and LPs will split the deal in a
certain percentage. I mean, it it
varies, man, just depending on how big
the deal is. I mean, you might see deals
that are 50/50, you might see deals that
are 70/30, 80/20, like it really just
depends on how good the deal is and how
it's structured. Um, but along with
that, the LPs will also get, um, a
preferred return. And so, you know, a
typical preferred return is anywhere
from 6 to 8% and, um, essentially before
anyone takes their profit split, the LPs
need to be paid that preferred return
first.
Mhm.
And anything above that preferred return
then gets split up depending on how that
split goes. So, for easy sake, let's
just say it's a 50/50 split and the
property is returning, you know, 12%
every month right now. Well, if you have
a preferred return, what will happen is
the LP will get 8% first and foremost
before anybody.
Then the remaining 4% gets split up
50/50 between the GPs and the LPs. And
so, what would happen is
the LPs would make 10%, GPs would make
2%. So, as the GPs on that side were
making 2%.
But, we also make money is in other ways
with GPs. I mean, we have an acquisition
fee, um, you know, a yearly management
fee.
But, you know, at the end of the day,
honestly, as a GP, the big payday is at
the end.
Mhm.
You know, like the 2% every month ain't
doing much for us.
Right.
But, at the end, [clears throat] you
know, let's just say this uh St. Louis
deal, I don't know, you know, it around
$10 million.
Um,
if it sells for $15 million in however
many years, um, you know, as long as the
LPs got paid their, um,
you know, their their 8% all those years
and stuff, um, basically we'd end up
splitting the profit from that. And so,
that's how we make a bigger payday.
So, the GPs would take, let's say, 2 and
1/2 million, split that amongst
themselves, and then the remaining two
and a half million would just go to
every LP investor.
Yep.
And then the LPs have been making that
8% that whole time as well.
But of course this is always subject to
change if it's a different structure of
a syndication.
Yeah, yeah. So like what what would
typically happen is like
if a deal's um more thin, we always want
to make sure the LPs get like the
desired return, right? So it's like,
"Man, Grant Grant is looking at like
that 15% return on Brandon's deal,
right? 15 to 20%. That's what he's
looking at."
He's not necessarily super concerned
about "Well, how much is Brandon
making?" You know, he's like, "Oh, I'm
making 15, 20%. Like cool." And so like
to structure a deal like that, you know,
you might have to give the LPs a big
chunk of the deal. You might have to
give them 80% um to achieve that return
that you're trying to get for them. But
maybe you got like a super crazy deal
and you don't need to give up that much
because
the deal is so good, you know, you can
split it up differently because
everybody wants to invest in it, you
know? So it's just like anything else.
It's kind of supply and demand and you
just kind of take it on a deal-by-deal
basis and say like, "Okay, first and
foremost,
what's my LPs desired return, you know,
on this?" And so how do we structure it
to get them that?
And do the GPs put up any capital in the
beginning to like
own a certain percentage or whatever of
the
Yeah. So
um
obviously we have all of our startup
costs with this and um everything we're
doing on the legal side and everything.
So we front all of that. We front
earnest money deposits. In fact, I
didn't even tell you this, Graham, but
um on the Arizona deal that we're doing,
I just sent a hundred grand um for the
earnest money deposit. So, you know, we
have those upfront cost. Um and then
typically what happens is
a lot of the banks that we're doing
these deals with want to see skin in the
game from the GPs. And so like in Graham
and I's partnership, essentially we're
going to put in whatever they want us to
put in, you know, equally. And so,
you know, on this deal the banks might
say, "Hey, Graham and Ryan, we want you
guys to put in 100 grand each into this
deal, you know, for us to fund it." And
so, you know, we'll do whatever we got
to do. And then
we'll actually make
you know, the preferred return on that
8% as if we were just investors on it,
too.
Yeah. And when you do buy these big
properties, you buy them with debt,
right? So, let's say you accept like $2
million and it's like a $5 million
property or whatever. Like you take out
a loan.
Yeah, like let's just, you know, this
ain't real estate. Like let's just say
it's around $10 million total.
You know, we'll go and take a
loan out for probably 70% ish of it. So,
we'll get a $7 million loan. We'll go
raise $3 million bucks. And so, that's
kind of how it goes.
And all of the tax benefits and
everything, is that dispersed amongst
all LPs? Or is that How does that go
about?
So, this is where you can get creative
with it.
You can totally just
change how you want the depreciation and
the taxes to go on a deal-by-deal basis.
So, you know, let's just say Graham and
I buy so many deals this year cuz we're
just crushing it and everybody's happy.
What might happen is like we're like,
"Dude, we don't even need any more
depreciation. Like we're you know, we've
got our taxes down to zero." Which would
be fantastic for Graham. Well, then we
can just start saying, "Hey, you know
what? We're going to start
giving all of our depreciation to the
LPs because we don't really need it.
Like it would be a waste for us."
So, we can totally manipulate deals that
way. Or if like
you know, let's just say we want to make
a juicier deal for LPs.
Right. Then you'd include that in the
terms and everything.
Yeah, we would just manipulate it to
give them more depreciation and tax
advantages and structure the deal that
way.
How do people that make syndications
like screw over LPs? Because I know that
some to some people there could be kind
of like a bad idea, you know, bad
connotation towards syndications. Why do
you think that's there? And what is done
in those situations that like can
negatively, you know, affect the LPs?
Well, you know, with um
the type of fund we're doing, you know,
it's a 506C, so it's accredited
investors only. So,
basically, the reason that they do that
is because like accredited investors
are, you know,
big boys. Like they they know what
they're doing and like they know that
they're investing their own money at
their own risk and if they lose it, it's
not going to be catastrophic. Like
they're obviously [clears throat] doing
pretty well.
Um the reason they make it so strict on
506Bs where they're they allow anyone
and everyone invest is because those
people,
you know, might not be as savvy or
educated. And so, you know, they hear
Graham like, "Dude, I want to put my
life savings with Graham. I got
$10,000."
Mhm.
And then all of a sudden, they're just
like, "Dude, how's the steel doing?"
Like cuz it's their whole life savings.
And so that's why you see most funds not
I don't even want to say most don't go
that route, but like that's where you
see a lot of the flak is when you deal
with that side of it. Because most
accredited investors are busy like
running their businesses and their
lives. Like they don't have time to Have
you checked in like to worry about the
mobile home park?
Yeah. Like and that's what most
investors That's why they're investing.
Um
but I would say to protect them, um I
mean, first and foremost, like they're
getting the preferred return. So, like
they're getting that interest before
anybody.
Mhm.
So, whatever cash flow is coming in,
making sure that they get paid first on
it.
Mhm.
Um
but, you know, as far as like
protection, it's just like any other
normal real estate deal you do. Like I
mean, if things go south, there is the,
you know, threat of a foreclosure and
things. But, I will say with what Graham
and I are doing, on a lot of the initial
purchases, right, we are having to
personally guarantee them. And so,
by us personally guaranteeing them,
like
We're on the hook. If If anything goes
bad, it's like Ryan and I.
Coffeezilla, boom.
Yeah.
Well, I mean, you know, honestly, like
if anything goes bad,
[laughter]
Yeah. If anything goes bad, it's it's
obviously then we step in.
Mhm.
And so, just like with anything. But I I
think the biggest risk, Jack, honestly,
is the lack of liquidity. And I think
that's hard for some people to overcome,
just knowing that if they invest in a
deal like this, the money is tied up for
anywhere from 5 to 10 years.
sell their portion of unless if they
negotiate out some other like discounted
deal or like How does that work, Ryan?
Yeah.
Yeah, so I don't want to go off topic,
but um
so okay, just on the way it works today
on a normal fund, if Jack all of a
sudden you were accredited and you
invest 100k with us and you're like,
"Ryan, dude, I really need the 100k
because
um you know, I'm going through something
or there's a big opportunity for me."
What would happen is you'd come to us
and we would say, "Okay, Jack, like
we'll try our best to see if there's any
other investors in the deal that want to
take your place and buy your shares,
right?" That would be first thing we try
and do. Second thing we would try to do
is um go put it like to our contacts of
like people that we know weren't in on
that deal and like, "Hey, do you want to
get in on this deal now cuz Jack's
doesn't want to." So we try to get you
out that way. You might have to take a
loss, you know, as far as like
you know, just a get liquidity. Like
that those are all scenarios. Or, you
know, potentially, you know, you've been
in this fund for 2 years, it's gone up a
lot and it's getting ready to exit, but
you're like, "I need to exit early." And
so maybe, you know, you make a little
bit of money, right? That's what would
happen today. Um
what I've been making a lot of YouTube
videos about and like something that
you know, I'm working on heavily is my
NFT project called Tykes, which is
basically getting ready for this digital
real estate revolution. Um because
what's going to happen eventually
is they're going to NFT funds like this.
Um and it's already happening. There are
companies that do it, but they're going
to NFT funds to solve that very issue of
liquidity. Because if everybody's share
was an NFT
say for $100,000, right?
Um instead of relying on me to try and
cash you out and be out of luck, you'd
be able to sell that share like whenever
you felt like it.
Right, but maybe not to an accredited
investor or something like that.
Well, what will happen on for the
accredited investor funds is there's
going to be intermediaries where you can
list it, right? You can list it on a
marketplace and the intermediary will
verify that the new buyer is accredited.
You know, they'll get their information
and do the transaction.
Mhm.
But just being able to make shares
liquid is going to be huge in the future
and there's no reason like that
shouldn't be the way things happen,
right? Because for us as GPs
if you go share your sell your shares on
the open market, it doesn't matter to us
like we still have the property. Nothing
has changed on our end. You've just
decided to either exit for liquidity or
you know, maybe you think the market's
going to crash next year, but you know,
you know, we're not selling anytime
soon. We're still getting it stabilized
and ready and um you're like, dude, you
know, my 100,000 I could probably go
sell it for 120 right now. I'm just
going to sell it and bounce and let
somebody else take the risk. So, that's
going to happen in the future for sure.
But why can't that be done in the
current way not including the NFTs?
I mean, it would be done the way I'm
talking about where um
we would just go try to sell your
shares. Like I don't can't be sold on
the open market.
It's the same reason like when I invest
in a startup company
Mhm.
I can't just go and sell my shares
Mhm.
even if I want to
even if it's worth more.
It's against the paperwork that you've
signed.
a long process and they would have to It
would be contingent on them basically
finding a replacement who wants to buy
it under the terms of whatever the board
has set. So, it's it's the same as
invest Well, similar as investing in a
startup company that's illiquid or a
privatized company where shares are not
trading back and forth.
Mhm.
But in a way I think it it could work to
people's favor because I remember uh in
Grant Cardone's fund in 2020 right as
the COVID shut down, people were
panicking and wanting to get rid of
whatever they had with Grant Cardone.
And I remember him making these videos
telling people now we're holding,
you know, we need to we need to see this
through. Don't worry about it. And there
were all these rumors about him like
selling his jet to going bankrupt. But
those people that didn't sell they
probably more than doubled their money.
Yeah, they did.
Just by not selling. And so in a way
locking it up ensures that you're able
to hold on to it long enough to increase
the chances of
coming out ahead.
Yeah.
profitable.
Well, and I saw an article from Goldman
Sachs
about a week ago where they talked about
how they're super bullish on digital
real estate. Like essentially they're
looking at real estate being, you know,
tokenized and traded just like stocks
for this very reason, right? You know,
imagine instead of me hunting for deals,
you know, to buy the whole house, I
could hunt for people, you know, who are
trying to sell their shares right now on
great projects.
Mhm.
has this great deal. Why does this guy
want to sell his stuff right now? Like
for whatever reason you're listing it
for sale and they're going to be buying
up these, you know, things. And so that
will become more efficient as time goes
on, 100% and that's going to be a
full-on industry of trading
you know, shares in these real estate
projects.
That makes sense. Yeah, it sounds like
something very interesting.
I wonder if you could be accredited.
I can't.
You need that extra year?
Yeah.
So Graham, what
we can do though, okay, for all of our
friends is
you know, we could do
um a 506b, but we just can't market it.
And so what, you know, we could do with
Jack is like let's just say we get a
deal where, you know, we're going to
raise million, 2 million bucks. And we
already know Jack's in. We're going to
we might let Alex in if he changes his
tone about Creator Properties.
[laughter]
Burn.
We might let him in.
Um
but you know, we'll have Jeremy and
Kevin and all these guys. Like they're
Andre, they're all like, "Yeah, we want
in. We don't even need to advertise it,
right?"
Well, that In that case, you can do, you
know, like a friends and family fund
where you can invest with us.
What if cuz this St. Louis one, man, it
sounds pretty tempting to me. Can Graham
invest in that and then after I file my
next, you know, return and then I become
an accredited hopefully after that then
he can sell his portion to me.
It's going to be a hefty profit. Jack
There's a premium for that.
My gut tells me that you can, but
I'm not the lawyer, so I'm not going to
say that you can do that and
[clears throat]
do anything to jeopardize us.
How about How about Jack and I just pass
our Series 65
and then you guys drop that requirement
for us
you know, the [laughter] the 50 the 50k
a little bit, you know, and then uh
Can you and Jack just make more money?
Can we like let's just do that.
Here I am, yeah.
Can I co-can can I co-sign for Jack as
like he's an accredited
[laughter]
like a sponsor and be like, "I'm
sponsoring Jack as the accredited
investor." Like I'll back him up.
[laughter]
Can I do that? I would do it cuz Jack, I
would I would I would gladly cuz I was
planning all of my money this year is is
well, almost all of it is probably going
to go in in real estate funds this year.
So, like that's my goal is like
everything I make and save goes right
back into the fund. So, like I would
I don't know if I'd even legal say like,
"Oh, I'll put money in and if you want
to buy my portion
later."
Maybe.
Yeah. [laughter]
Contingent if that is legal, of course.
If it is illegal, I will not do it. But,
either way, I will invest. And maybe if
I feel like it and it's legal and you
can buy those funds as an accredited
investor
And at a premium.
At a premium.
[laughter]
At a significant premium, then maybe I
will possibly consider it.
Thank you, Graham. I really appreciate
it. You're welcome.
you know what's funny, too, about that,
Graham, is so in most these deals, I
imagine we're going to do a cost
segregation to get, um, you know, the
big tax benefits on these deals. So, if
we did do that, you would get the
depreciation that year you bought it.
[laughter]
So, you would actually not even need to
sell it for a premium cuz you already
took the huge bonus.
for discount.
That's a good idea, yeah.
Discount. You know that word, discount.
Like, you know the, um, the last podcast
I was on, you were actually telling
Jack, and Jack hadn't bought his first
house yet. And he was like, "Ryan,
should I buy a house?" I'm like, "Yes."
And you're like, "The market's so high
right now." I'm like, "Buy the house,
Jack."
You played a big role in me buying that
property because someone, I'm not going
to say who, didn't want me to buy very,
very much so.
I said he could save so much money by
not buying. Yeah. And then by the time
he's ready to buy something, he's going
to be in a different price point. And I
guarantee, had you waited probably
another year, your price point would be
maybe double.
I agree with that.
Yeah, but your price would have gone up.
Yeah, and also I I wanted to have a
place of my own, and since I moved in my
own place, I have been able to use the
space and the people I've moved in to
then do contract work through, and then
increase my income, and then
I am doing networking barbecues. Yes.
Beef is a write-off. Yeah. Beef is a
write-off.
He basically uses his entire house as an
office because everyone that lives
there, they all we all work together.
Oh, I love that.
got just like everyone in one house, and
they all just like work together.
It's so nice to be able to just knock
on, you know, my my brand manager's
door. "Hey, man, how's this sponsorship
deal going?"
That's how I felt with Jack living here.
It's just
[laughter]
Jack, Jack, Jack.
Yeah, it's got a podcast. I
That was something different.
[laughter]
But, yeah, it's super nice. And my
editor, I just knock on his door. "Hey,
man, how's the video going?" It's great.
Jack hated when I knocked on his door.
He he would always lock it.
lock it, and I would have to I would
send a text, which I'm fine with.
always lock it. Did you ever try it? Did
you ever try it? [laughter]
It was so annoying. He would always lock
his door to his bedroom and his
bathroom.
The guest house though, I would
basically just like I would startle
them. That was the thing. I just all of
a sudden like 7:00 p.m. I'd knock the
door.
The reason I brought it up was because I
remember during that time Graham was
like, "Hey, I will
I'll I'll spot you on it. Like I'll I'll
fund your down payment whatever and
you'll pay me interest." And so he's
offered to do that again for you, dude.
What a good boss.
He really is.
Yeah, he really is. If it's legal.
If [snorts] it's legal.
Yeah, maybe.
[laughter]
For a premium.
I would do it.
For a for a premium. You can't forget
the premium.
All right. Cool.
Deal.
Yeah, what questions do you have on a
Alex?
I feel like honestly we addressed most
of it.
I know, yeah.
I was like Jack was over there like
power housing through all the questions
that were going through my head, Jack.
Great Yeah, great job, man.
wanted to make sure that you actually
just did a great webinar.
Good. Yeah, I thought that was honestly
helped you guys
out a lot. Like the pitch was
Yeah, I know.
very good, dude. [laughter] Give me a
percentage.
Yeah, you get it for a less of a premium
now.
Cool. Thank you.
But now the other thing I really liked
about this is I think this was late
2020. I started looking around for
myself because I wanted to not do a
syndicate. I wanted to do something on
my own. And I I spoke with a lender and
the lender basically told me you could
you could
buy something in between six and 12. And
I'm like, "Maybe if I if I wait a little
bit longer, I can maybe push that to
like 15."
And I started looking around and
calling. There was nothing. And every
single deal it's I was in this weird
price point where like by myself either
I was getting something that was needing
a ton of work. Like you were talking
about these home run deals.
These are deals that like this is a year
of my life that I'd have to spend
renovating trying to rent it out. It's a
full-time job for a year that I'd be
buying myself. And then the really
expensive places, you're competing with
these deals that you know, sure I could
afford it, but I'm competing with people
who buy them all cash.
Yeah.
And there's no way that I can compete
with like some, you know, conglomerate
or some really rich guy who's like,
"Here's $15 million cash, 7-day close."
And I'm sitting there like sweating
being like, "This is this is everything.
Like, what if it goes wrong? We need a
30-day inspection on it." And so, this
was I at least felt for myself a good
mix in between that I could get in that
price point with partnering with other
people who've done it before.
Yeah.
Uh in terms of the management side of
things. Cuz I've never managed anything
beyond a triplex.
Yeah.
Yeah, I'm excited for it, dude. I think
um obviously and
we've just started, you know, it's only
been a month of really, you know, going
through everything, but already having
two deals and there's going to be many
more like we're going to buy a lot of
real estate here in the coming in the I
I don't want to put a projection on how
much real estate we're going to buy, but
I think we're going to buy a lot.
Well, Jack, you got to be accredited
now.
It's a nice
milestone.
save one deal though for Jack
and everyone else. We'll we'll keep that
one with the friends and family.
We'll link to all the info down below in
the description for Creator Properties,
but beyond that,
how much money are you making, Ryan?
How much I was just about
Oh, I love that question.
guesses.
Okay.
And we're talking net to you. So, this
is like your portion at the end of the
day after splits, but before taxes.
And I'd also like to know when you say
how much you're making, how much is from
each different business cuz I know you
have like several different businesses.
I have too much firm to count.
Yeah.
You've probably got more businesses than
fingers and toes.
Yeah, there's no way I could um
[laughter]
just break them all off. I'd have to
look at P&Ls from every single business
and, you know, with partners and stuff,
I don't want to, you know, jump on their
toes. But, um
man, my projection um this year has been
that I think we can do around 40 million
in gross profit. And that's not counting
like all the deals we buy. Like that's
not really profit. That's just acquiring
units and different things like that.
I would guess on that revenue after all
my partners and everything else, um
hopefully I could net around
15 million.
No. What has it been the last 12 months?
Cuz we have projections. What do you put
on your taxes?
Yeah, what's on your taxes, man? How
much is on there?
Well, we're we're in the extension
period.
Of course, yeah.
So, yeah. We haven't filed taxes yet.
But, um I would say last year net wise,
you know, I think I probably made 5 to 6
mil. Now, I'm not going to pay tax on 5
to 6 mil. Like we have all these
apartments we've bought, all these
rentals, like
we're still working through all that,
but
And you just depreciate that and cost
segregate and stuff like that.
now what's taking that from 5 to 6 to
15? Where is that How does it double?
Um
well, all the companies are growing, you
know, pretty rapidly. Um
you know, education's growing. We're
we're flipping more and more houses. Um
e-commerce is going well. And then if
this whole NFT thing and um Tykes, I
mean, that could blow it out of the
water, really. So, really just having
like multiple ways to make money,
um
that I wasn't making revenue in before,
right? I I I didn't make money, you
know, with NFTs and digital real estate,
but I think that's like a huge I mean,
that's a trillion-dollar like industry
that is going to happen, right? Like
there's no doubt about it. And so,
whoever creates the businesses around
that first is going to capitalize. Like
there's no Zillow for what we're talking
about with these um
shares of funds for NFTs. There's no one
like doing that at high level.
Um whoever does is going to make a lot
of money, as well as a whole bunch of
other services. But, so I would say it's
coming from all the existing businesses
continuing to grow, plus new streams of
income like
NFTs, creator properties, um buying more
apartments, that type of stuff. And
what's interesting to me is that you
have so many businesses under like the
umbrella of like Ryan Pineda.
Mhm.
How do you build such an effective team
underneath you? And also, last time we
spoke you said you only work, what was
it like 7 hours a day? 6 hours a day?
Mhm.
How are you able to accomplish so much
in such little time?
You know, I think it just comes down to
building an organization like the right
way.
Um
you know, I I I know I've watched a
bunch of guys' podcasts. Like I've seen
um Hermosi speak and Ryan Serhant speak
and you know, all these guys. Like it's
true. The moment you start scaling and
building out the organization to kind of
function without you, like you don't
necessarily have to do all this stuff,
you know? So it's like I used to go on
all the seller appointments myself and
close deals. You know, I haven't done
that in years, right? Um if I want to
raise money, I used to be the one
calling the investors, trying to raise
money. It's like I don't do that
anymore, right? We have people who do
that. Um I used to go to the houses and
manage the construction and the
projects. I don't do that. You know,
like even in the education space, um
you know, that was something Graham was
um
we were talking about maybe months back
when I first um we first met. Like that
company,
you know, I think last month we did like
600 grand, pretty much organic. And you
know, e-learn like info has really high
margins. Like you don't
Mhm.
you know? It's super high margins. But
like even in um coaching,
you know, it's like how do I build this
so that's not me always having to coach?
How can I empower other coaches and
teach them what I know and like have
them coach and hold people accountable
and you know, all this stuff. So,
um
I think all the businesses are built in
that same way where it's like I'll be
there initially like really building it
out the way it needs to be. You know,
the same way like when we did Creator
Properties, I was with Graham, you know,
every day. Like, "Hey, what do you think
of this logo? What do you think of this
name? Here's the website. What How are
we going to change the wording and all
this stuff? Okay, great. Here's these
first initial deals. Like, here's the
lawyers." Like, really laying the
groundwork. But, once we do that, we
don't have to do that again. Like, it's
done. At that point, you know, now the
machine is built, and now you just plug
deals into it, you know, and it's just a
process. We get a deal,
we talk about it, we send it to
investors, they invest,
you know, then we manage, and then you
just keep doing it over and over again.
So, whatever product or service we're
selling, um if you just build the
process and you have really good people
that can execute that process over and
over again and adapt as markets and, you
know, things change,
it it doesn't really require you too
much, you know? Like, I said this from
the beginning with content. Um
for me, I've still have yet to edit a
video.
I don't post them anymore. I don't make
my thumbnails or anything else. Could I
do better if I like put all my my time
and focus into doing that? Absolutely.
Like, it we could do better,
but for one, I don't want to do that.
And two, um
by not doing it allows me to do all
these other things.
And when there are random fires in the
different businesses that you own, do
you still find yourself having to step
in and put them out sometimes or do you
have people that are able to solve any
issue that may come up? Because I've
noticed with me, you know, I do have an
editor and I do have
an assistant, but when things when
they're struggling and they can't find a
solution to something, I constantly have
to find myself to still step in, review
certain things, and I can't fully detach
myself from the stuff that they're
doing, which I feel like
would ease my mind a lot.
It doesn't save that much time, but for
me not having to think about these
certain little things that happen on the
day on a daily basis would really I feel
like spur my creativity.
What's been What's your experience been
like with that?
So, this is also why I'm like a big
advocate of delegating and building this
out the right way because it does give
you the ability to have like free time
and actually be creative like you just
said. So,
um
you know, right now my schedule for the
last, you know, I don't even know, year
plus has been Monday to Thursday, 10:00
to 5:00 at the office, Friday I go off,
weekends are with the family. Like it
hasn't changed, right? You know,
tomorrow I'm actually I I told you guys
this like we had to film today cuz I'm
taking the family to Malibu for the next
5 days. And I was in the Dominican last
week. And it's just like
the business is still churning along.
Like we still got Creator Properties up
and going. We still flipped houses and
did things. And so it's like
you gain freedom by creating systems and
hiring great people. And it costs you
money to do that. You know, I've paid
millions and millions of dollars in
salaries, but it's well worth it to to
gain my time freedom. And for me, it's
not about making the most money.
It's really just about doing what I want
to do every day. And, you know, doing
the things I love. And then also
building, at least as far as business
goes, sustainable things that don't need
me. You know, so if I were to die
tomorrow, you know, I would hope that
you know, my tax company would still
function without me, which it does. Like
I don't do taxes. Like they're good
without me.
Um I would hope that you know, my
education company, which um most people
is is tied to them. And it still is.
Like I'm the face for sure. But as far
as like training people and like
executing, it doesn't need me. Like it
will run just fine without me. We might
suffer on sales because, you know, I'm
not now talking about it and uh
whatever. But I have faith that the the
leadership in place would figure out a
way to go generate leads without me, you
know, have a different face. Promote one
of our students who is, you know, a good
marketer, a good leader, and you know,
one of our coaches, whoever.
And you found all these different
businesses that you've built out to be
100% automated. You don't ever have to
dip into them, and like I said, put out
fires.
Well, no, I don't want to say I don't
ever have to dip into them. Um what I do
is like really from the sidelines. Like
I see myself more like a
I guess
general once it's established. Once it's
starting, like when I first started
business, I'm like all in building that
out. But once it's built out, and the
right people are in place, then I kind
of become like a general where, you
know, every week,
you know, my sister, she sends me the
report on every single company. She's
like, here's how much revenue they did,
you know, we have different KPIs that
I'm tracking. Like I want to know how
many deals did we get this week, right?
Um how close are we to raising the money
on this, you know, fund deal that we're
doing. Um you know, how many students
signed up, how many whatever. And so, I
get all these metrics every single week
from her, and then I'm able to look at
them and say, "Okay, that's like on par.
Like we're close to hitting our
quarterly goal.
Um okay, what's up with this? Why is
this so far behind?" And um you know,
I'll get the story, and then I'll be
like, "Okay, well, what are we going to
do to fix it?" And you know, from there,
she kind of executes that. And so, the
way we're structured now
is like each individual company has its
own COO, and it has its own
organizational chart, right? And so,
that COO's job is to strictly run that
specific company. And with that, they
get a percentage of net profit, whether
they're a prop whether they're a partner
or not, because I want them equally
incentivized. Like if we win as a whole,
I want them to win. Like I don't want
them just be on salary. Like doesn't
matter what the company [clears throat]
does. So, I always have a net profit
split um
with all my COOs.
But from there, what I started to
realize as we grew was that
these companies weren't communicating
good enough together. Because if we
learned something that worked well um
for sales or marketing in one company,
they weren't communicating it to the
other company, right? Cuz they're kind
of just worried about their own thing.
Um and I started to think like, man,
dude,
you know, every time we need a website
made or an ad or like hiring a new sales
person or some tech,
like each one
has to individually go figure this out.
And I was like, dude,
it's time to like create this parent
company or this shared resource company.
And you just like it wasn't any new
revolutionary idea I had. It was just
something that I've seen from big
companies, right? Like, you know, Google
has Alphabet and Alphabet feeds YouTube,
it feeds every other company that they
have. And um it's kind of like this
shared resource where YouTube can
communicate with Google Drive and all
their other things. So, at this parent
company level or shared resource level,
you know, we hired all of the people
that um
all the companies need but don't really
need like on a full-time individual
basis. So, um
we got legal,
finance,
um sales trainer,
our media buyer, our graphic designer
for the websites, our um
tech development team for any softwares
or you know, CRM stuff, whatever we
need. Um
and then just like operations for that
company. And so like on that shared
resource company, you know, I pay over
100 grand a month in salaries
because it's just
so strong. And so like when we wanted to
go create um all the stuff for Creator
Properties, I told Graham this, I go,
all right, you know, we'll get it set up
and
you know, it's going to be way cheaper
than if we were to go hire out all these
people initially because we already have
it all in place. And so immediately
logo was made, website was made, copy
was written. as fast. everything was so
quick because the parent company already
has all those people.
But they're all
[clears throat]
That's not a salaried employee. That's
like more contract work.
No, they're all salaried employees
full-time.
Wow.
Yeah, because think about it. All my
companies need this stuff on a daily
basis.
Yeah.
Hmm. Wow, that's incredible.
instead of hiring someone
um or hiring an outside company, Ryan's
just like like uh he just basically
creates his own company to do it.
Yeah, because
someone to clean the toilet, he's like,
"I'm going to make a toilet cleaning
company. We need a toilet cleaning
company. We need that."
Well, like I was telling Graham, you
know,
Car wash company.
we're going to need an investor
relations person um for Creator because
there's
going to be so many people that want to
invest, right? And we're going to have
to talk to all these leads. And so
instead of being like, "Graham, do you
know anybody who wants to work for us as
investor relations?"
Um first thing we do is uh I forgot to
mention, we have HR at the parent
company level. So HR has a process for
posting a job, you know, like if you
guys watch my Instagram stories, you'll
see whenever we post jobs.
Constantly hiring. I don't post that,
right? There's a process for a job
posting, and then there's the interview,
and then there's everything else. And
then what happens like for a sales
position is um
the final check would be interviewing
with our sales manager in the parent
company because he knows
like what we need. And the beauty is
maybe that sales person doesn't fit good
for Creator, you know, they're not savvy
enough for funds or whatever else. But
they might be a good sales person for
you know,
Home Run Offer, Future Flipper,
whatever, right? And so he has all of
these candidates of sales people, and
we're able to place them if we really
like them for something else. And so,
you know, it it just kind of merges this
whole ecosystem together, but then it
also
allows us to really um
you know, do cross sales and other
things because people don't realize like
oh well, if you invest with us, you need
tax, you know, do you want to talk to
one of our accountants and see if we're
a good fit for you? And you know, it
doesn't cost you anything. And it's
like, yeah, sure. And then, you know, it
could be revenue if they end up signing
up with us. So, that parent company will
end up paying for itself like easily
just from
Mhm.
just being better.
So, you see a lot of crossover from your
clients amongst businesses?
100%. I I would say most people
um who are our client are a client in
multiple companies.
Interesting.
Yeah. I saw you're looking for a
personal assistant, right?
Yeah.
Posted that on Instagram. So, how does
this work? So, if someone applies, they
go through your HR. What if someone
comes to you and is like, "Ryan, I'm
going to be the perfect person."
Everything goes through HR?
Yeah. I don't have time to interview
people, dude. Like
What if it's someone you know?
I mean, if a of a buddy comes to you and
is like, "Hey, you know, I want to I'll
be your assistant."
Well, if I already know them, I'll be
like, yeah or no, you know, like I know
whether I want them or not. Um so, yeah.
I mean, no, everything goes through HR
and she goes through a rigorous process
of you know, having them send their
resume. They got to do a personality
test.
Um how do you do that? Personality Do
you have them do like a like a quiz
online?
Yeah.
Are you serious?
Myers-Briggs.
Yeah.
But um it's called Predictive Index. Um
I think it cost us like
8 grand a year. So, like once again,
parent company expense. So, like when
you think about these other expenses,
too,
you know, the tech, the CRM we've
created to be the same across all
companies now. So, like if somebody gets
taxed from us, everyone can see like,
oh, this is a tax client. And then, you
know, you have them fill out a survey
saying like, what else are you
interested in out of all these things we
offer. And so then
there's other offers that we can make
them. But um
you know, with uh the personality test
and all these other softwares and things
we have to buy to run the parent
company,
most companies can't buy it by
themselves as a single company. It just
doesn't make sense financially. But when
it's spread across all these companies,
it makes a lot of sense, you know. So,
like the personality test, we we do
that. We, you know, obviously read the
resume. If If everything looks good on
the personality and the resume, you
know, she'll hop on a virtual interview,
whatever. If that goes good,
you know, in person and um she'll meet
either, you know, typically that that
person will meet the COO of the company
that they're hiring for to see if
there's a good fit. That way the COO is
not wasting their time. Like if you
think you think about this, other
companies who have COOs, like they're
hiring people themselves. They're
creating the job posting. They are um
interviewing all these people and that
takes away from them actually running
the company and doing things that make
money. And so,
when you think about our competitive
advantage, it's like, "Dude, our COOs
don't have to worry about any of this
crap, like running ads, training sales
people, hiring." All they have to focus
on is just the day-to-day operations of
what they have in front of them.
You know, how do we get more deals? How
do we get these houses fixed up? You
know, how do we get these apartments
stabilized? Like they're super focused
on just like the product and service
itself instead of all the organizational
stuff that most companies lack.
Wow.
Wow. That's pretty awesome.
Yeah, man. Wow.
That's incredible. Thank you.
You've built out an amazing structure
for a business.
Yeah.
Dude, I think you're Jack's idol at this
point. He's like,
Yeah.
All the assistants, all the people.
[laughter]
How many assistants can I have?
Jack's like, "You're going to Malibu for
5 days? That sounds lovely.
Sounds very lovely.
Um I really only have one other
question. I know that you're building
one of the nicest homes Las Vegas has
ever seen and the finances on that house
are ridiculous. Can you walk us through
the process of building that home and
some some of the numbers on it?
So, um
you know, I bought this
you know, what I'm calling a mountain.
It was 2 acres um
you know, in McDonald Highlands, which
is you know, one of the top areas here
in Vegas. I think uh last year they had
the highest sales, like $25 million um
for a house that sold in there. And the
year before we actually sold the most
expensive house in there for $11
million.
Wow.
Um,
so yeah, I found this lot that was just
such a great deal. I bought it for 620
grand for 2 acres.
No.
Yeah, it's an entire thing. Um,
I don't know what it's worth today. I
mean, if I had to ballpark, it could be
anywhere from 5 to 10 million.
Um, just because,
you know, lots in McDonald Highlands
right now with strip views are selling
at like $4 million an acre.
So,
yeah, whatever. I'm not looking to sell
it. But, uh, you know, I I bought 3
million dollars right now.
A million?
Right now.
No, I'm all right.
You'd almost double your money.
I know. I know.
Almost.
[laughter]
We'll roll it into the fund.
So, um, you know, I bought this land and
I immediately hired an architect and,
um, got to work. And so, you know, we
spent about,
man, at least like 7, 8 months doing
this plan.
And all of a sudden, like my architect,
um, starts to have family problems. And
I'll just kind of leave it at that. And,
um, he wasn't able to complete them.
And so, you know, we had to let him go
and, um, find a new architect, right?
But, the problem is, on something like
that, a new architect doesn't want to
take the old plans. Like, they want to
do their own deal.
And so, we pretty much had the whole
decision of like,
well, we just pretty much wasted a year.
We're We have to start over.
And so,
yeah, I ended up, um,
it's it actually worked great because
the the new guy, um, is amazing. He's
actually one of my students. He does
developments in Beverly Hills and stuff,
like sick homes. Um,
I did a YouTube video with him, too.
Like, he's doing a $100 million
development in LA right now, or Beverly
Hills. And,
um, he was like, first time I ever met
him, he just joined the mastermind. He
was like, hey, you know, I saw your
house, um, you know, I'll do it for
free.
And I was like, dude, that's such a nice
offer, but I don't know you. Like,
you're you're you're my student, right?
Like, you're not doing that much. I
didn't know anything about him. And we
already had our architect. Well,
you know, as I got to know this guy
more, his name's Omar. He
you know, I start learning what he's
doing. I'm like, holy crap, like the
houses you're building are insane. And
you asked about development earlier, a
lot of our students have actually
partnered with him on development, you
know, across the country. Like, he's
building sick houses.
So,
you know, long story short, um
I go back to him and I'm like, hey,
like, let's do this. He's done, you
know, we'll build this. And so,
we hired him um
I don't know, late last year, January or
something, and so,
he's already finished his renderings of
this new house, which we haven't
revealed. And um
we had to
we had to tame it down because it was so
big and crazy.
I was like, Omar, how big is this? Like,
what what are we talking about here? And
he's like, it's, you know, looking at it
from the basketball court and the house,
it's 30,000 square feet.
Oh, come on.
This guy This guy's like building his
dream house online and just like, well,
we need a room They come on, man.
Yeah, so
No.
Well,
Did you not give him any like
parameters? Did you not [laughter] tell
him like, don't
Not anything over 15,000 square feet.
No, no, no. So, um
yeah, obviously we give him the
you know, like, hey, you know, we're
thinking like 12,000 square feet for
this type of home is pretty much like
right, you know, and
I also wanted like a basketball court
and a gym and stuff too outside of the
house.
And so, um
you know, he he built his thing. So,
really like his was like 20,000 house,
10,000 like auxiliary recreational rooms
and stuff. And um
yeah, I'm like, dude, this is just like,
I don't even need this. This is like
crazy. And yeah, he's basically like,
well, you know, in the end, you can
always downsize, but you you upsize like
once it's done. So, like, my job is to
show you like the full potential of what
it could be and then, you know, you take
out what you don't want, right? And
what's not necessary. And so, yeah,
we're getting those revisions back now
where it's like, "Yeah, you know, this
is tight. This is super sick, don't get
me wrong, but we just don't need it."
Sounds like you're using the same guy
who built Nile Niami's house.
Yeah. [laughter]
Who's that? I don't even know.
Oh, the guy who built the the one.
100,000 square feet.
The guy's like, "Yep, no, go more square
footage. You could always build more or
you can't you can't build more or you
can build I'm losing it."
I don't [laughter] know. Something like
that.
Something like that. I don't know.
Yeah, so anyways, I don't know.
always downsize. That's it. You could
always downsize.
Right. So, yeah, I don't know um
what it's going to be. I mean, dude, I
mean, when I started this
back in the end of 2020, you know,
labor, material, everything was so much
cheaper than it is today. And so, like
the cost of building has just
skyrocketed in the last year and a half
since buying the land. So, I don't know
what it's going to end up being um
I mean, if I had to guess,
it could be a
you know,
7 to 10 million dollar home, just
depending on what it is like cost-wise,
which
is crazy considering the land itself,
you know, would be a 5 to 10 million
dollar piece of land on its own. And
then you would build the house. So, if
we were all into the house for say,
you know, just even call it 10 million
dollars, like that house is worth 25, 30
million dollars cuz it's better than the
house that's over 25, like way better.
And um you know, so I don't know. I Who
knows? I might flip it by then. I don't
know.
[snorts]
Would you Okay, so if you
built this incredible home, would that
be your forever home or do you think
you'd
move on to something else? Or wholesale
it?
[laughter]
You could do a fund it
Just fund it out.
I'm going to NFT the home and, you know,
we're going to flip it out.
Yeah, um
dude, I don't know, man. I'm I'm so like
always open to anything and everything
that I don't ever like, this is it my
life's done at this point like I don't
know dude
um
I was telling you about the the modular
home that I bought recently right that
is where I'm going to go live now cuz I
wasn't looking I was going to build this
house but then this flip just came up
and I'm like oh this house is sick like
it's 6,000 square feet it's you know on
a half an acre it's in a super nice
community you know I'm a golf member at
this community and so I'm like dude this
would be great I freaking golf cart to
the course like it's going to be epic
and so I just bought the house and I'm
like I'm just going to keep it instead
of flipping it and um the house is way
over budget now because I'm keeping it
but uh
I don't know like I'm kind of also at
the point now where
that house is so nice and like it's
totally fine like I don't need anything
more than that you know
but I also own this prime piece of real
estate that's like already being
developed and so there there could be a
chance that I just go flip this thing
and like build it out or even like
another exit strategy is sell it with
these plans to somebody and like look
you know you got these legit plans
you've got this house and
you know 10 mil for everything and you
go build it yourself and you know
whatever you want to do so I don't know
but uh I'm not too worried about that
anymore as far as like
getting it done and moving in cuz I'm
moving into this and I'm like really
excited about this
Final question what is your net worth
and you can't like count the estimation
of value of your businesses
I don't even know dude um if I had to
guess
it's probably close to 20 mil
as far as like real estate and um you
know cash and just like those types of
things but I mean honestly the real
value is in my businesses you know like
I I wouldn't sell my businesses for 20
million
Mhm
you know like
they they make way more cash than that
and I know how hard it was to build up
those businesses to where they are
today, and they're only going to keep
getting
bigger and better, you know? So, like
um that was something I actually I I
listening to Hormozi talk about a lot
was really um
interesting. It's like, man,
I mean, it's true. The wealthiest people
will get wealthy from owning businesses.
It's not from like buying real estate.
Buying real estate's great for like
normal everyday people, but, you know,
the true wealth is made in owning these
businesses. And then, you know, seeing
like what these rich guys do, they just
borrow against their business value, and
they never pay tax, and they just
buy stuff that way, and it's just like
yeah, that's the way to go.
But, it's also by uh not buying
Starbucks and avocado toast. That helps.
That's true.
That's significant. It starts there, and
then it builds eventually to $20 million
over time. Over time. In the long run.
In the long run. No, and look, I mean,
that stuff will work like anyone can
become a millionaire today just being
frugal and buying real estate. Like,
you'll get there.
Um
but like the businesses are what my
focus is on. Like, I would rather go
dump a million dollars into my business,
and like it's technically not in my net
worth anymore, cuz it's now, you know,
stuff that we've done for the business.
Maybe we're building out software,
technology. Like, we've spent a lot of
money developing software. It's like,
yeah, obviously that doesn't It's not on
my net worth sheet, the software we
spent all this money on, but it's making
the business more valuable, and in the
years to come, it's going to allow us
to,
you know, make a lot more money. So,
I don't even care, honestly, like what
my net worth is. Like, I've I've I have
more money than I ever thought I would,
and um I'm really passionate just about
building businesses, and helping people
grow businesses, and partnering up with
people like Graham, and like,
you know, just new opportunities. And
like, it's fun
doing this stuff.
So, I enjoy that.
Well, perfect. Well, Ryan, thank you so
much. I really appreciate it. We'll link
to all the information down below in the
description and create a properties is
probably going to fill up fast. So, you
better act now before it's before it
fills up. So, anyway, oh,
also make sure to hit the like button.
Subscribe.
Mentorship group link down below. Get
your free stock on Public.
public.com/graham
Thank you, Ryan, so much for coming on.
It's great seeing you as per usual and
[laughter]
until next time.
Until next time.
time. Thanks for having me, guys.
You got it.
Cool. That was awesome.
I really