Video summary
The Strategic Grantseeker playbook for 2026-27 advocates a decisive shift from reactive grant seeking toward a disciplined strategy essential for navigating shrinking federal dollars and evolving regulatory landscapes. Hosted by Artha Sims and presented by Alice Runy of Grant Station, this approach emphasizes identifying best-fit funders to maximize return on investment rather than indiscriminately applying for every available opportunity. The core methodology relies on a three-step process beginning with benchmarking, where organizations use specialized tools to compare their budget, mission, and application volume against similar nonprofits to set realistic targets that prevent staff burnout. This is followed by building a comprehensive toolkit that includes essential documents like audits and impact data, alongside project briefs designed to view initiatives through multiple lenses such as job skills or food security to uncover diverse funding sources ranging from private foundations to local associations.
To effectively manage the research phase, organizations are encouraged to conduct consistent analysis of funders based on geography, target population, and project type, utilizing a decision matrix to score opportunities against internal capacity, strategic alignment, existing relationships, and application costs. This systematic evaluation allows nonprofits to categorize potential funders into tiers, prioritizing their pipeline while planning six to twelve months in advance to ensure high-quality submissions. A critical strategy highlighted is the necessity of applying for significantly more funding than immediately needed, such as seeking $360,000 for a $150,000 need, to account for partial awards or rejections, thereby maintaining a diversified portfolio that ensures sustainability regardless of staff turnover or board changes. The framework also promotes creating repeatable systems that survive organizational shifts, ensuring continuity in grantseeking efforts even when personnel change.
Evaluating the success of these efforts requires tracking key metrics such as application-to-award win rates, funding secured versus goals, cost per application, and renewal rates, alongside gathering feedback from funders to refine future strategies. The playbook addresses common challenges like invite-only opportunities by advising organizations to build personal connections with stakeholders for access, while noting that databases primarily list active acceptors but can be supplemented with 990 records for long-term relationship building. Regarding rejections, the guidance encourages contacting funders for feedback on alignment and weaknesses, a process soon to be aided by new AI-powered scorecards, while affirming that applying to multiple funders for the same or different project components is standard practice. Data integrity is maintained through manual verification of funders rather than automated scraping, ensuring the reliability of the information used to navigate a competitive landscape where private foundation funding is expected to rise despite increased competition.
The outlook for 2026 suggests that while government dollars continue to decrease, private foundation funding will likely increase as strong stock markets enable foundations to voluntarily give more than their required asset percentages. To support organizations in this environment, upcoming resources include a TechSoup Sale offering annual memberships and webinars focused on leveraging AI tools to evaluate applications before submission. Ultimately, the strategic grantseeker model transforms uncertainty into opportunity by replacing the "throwing spaghetti on the wall" mentality with a structured, data-driven approach that maximizes impact and financial resilience. By integrating advanced research, diversified funding sources, and rigorous evaluation metrics, nonprofits can build robust pipelines capable of thriving in an era of fiscal constraint and heightened competition.
Read the full video transcript
And although this is a serious subject,
I hope that you have fun today. While
you're coming in, let me know the
largest grant amount you received this
year. Put the dollar amount in there and
be honest. Tell the truth. Let me know.
Was it a million? Did you get that
million this year? Was it $500? Hey,
anything is better than nothing.
Especially if you are a new nonprofit.
Getting that first grant is like heaven.
$3,000.
You go, Teresa. Yes. Terry, $40,000.
LL3,000.
I love it. 3750. Look at this. 350 for
Mary. 1,650,000
for the something center. $2,000.
$20,000 for Beth. Beth put the little
happy face on there. I love that.
$60,000 for Kesha. 5,000 for Gretchen.
Go Gretchen. Guys, I love this. 5K. If
you're just joining us, we're putting in
the largest amount we've gotten this
year in grant funding. My name is Artha
Sims. I'm the webinar producer here.
We're gonna start in less than a minute.
You already know the drill. This is
going to be recorded. You're going to
get the slides. You're going to get the
recording and some other links. And I
love seeing this number. Roy, you go,
Roy. I've never worked on a grant
before. I'm here to learn. I'm learning
a lot from professionals. Keep learning.
It's a constant learning process. No
matter how much you know, no matter how
many grants you've written, you will
always be learning. So stay with it. You
go, Bruce. $100,000. One million for
Jackie. You go, girl. I love that. I
love that. And I if I miss you,
everybody else is in here and they see
you and we're clapping for everybody who
even took the effort to apply for a
grant. 25,000 for Robin. You go.
Everybody, I love this. I appreciate you
guys sharing this. In about 30 seconds,
I'm going to turn this over to the
president of education, Alice Runy from
Grant Station. We're gonna talk about
the strategic grant maker. Alice, over
to you. Thank you for being here.
>> Wonderful. Thank you, Artha, and thank
you all for being here. Um, we have a
nice big group uh participating today.
Um, there's a lot to cover. Um, so we're
going to get right into it. Um, however,
just um since it's a large group, if you
could put your questions in the question
box opposed to the chat just so we can
keep track of them. Um, and uh have some
times uh to entertain some questions
here at the end of our session. Um, so
what we're going to do today is um start
by looking at how to benchmark our
organizations.
Um, sometimes we're trying to play by a
playbook of a larger organization or an
organization that has a different
mission focus from us and different
categories like that. And it's a really
good idea to find those appleto apples
comparisons because you can't expect a
smaller organization with a $50,000
budget to be having the same you know
grant strategies as that organization
with a $2 million budget. Right? We want
to fit in where um you know you have the
capacity to do what you can do. Um, and
so starting by benchmarking is a great
way to start that process.
Then we're going to look at some
different tools and resources and things
that you can kind of like pre-prepare
for your grant seeking um so that when
opportunities do arise, you have a
quicker um opportunity to turn around
and get those applications submitted.
Um, and then we're going to get into the
real meat of uh our uh research process.
And so how can we create the steps so
that we're doing the same things
consistently over time? Um so that then
we can then you know track our progress.
Um we can make changes as we need to if
we find that things aren't working well.
Um the other thing is just that
consistency of a process really helps as
you know you might be reaching out to
volunteers to help with some of your
grant seeking or you might um lose uh a
staff member and then all that
information kind of goes away. Um so how
do we create those sustainable
repeatable steps? Um then how do we kind
of put that strategy together of how
we're going to um put our funding
sources together to fund our projects
and then creating that action plan. So
those are all the steps we're going to
go through.
I do want to mention that uh uh twice a
year uh for two days uh we have a
promotion with TechUp um and our
promotion is coming up September 15th
and 16th. This is the cheapest uh you
are able to get Grandst Station um from
any source. Um and that 2-day sale is
the 15th and 16th. So, we're going to be
putting some links uh in the chat for
you to you can go and kind of get a
reminder of save the date so you don't
miss out on this great opportunity.
So, um there's two ways to really
approach your entire grant seeking
strategy. And one is kind of the
throwing the spaghetti on the wall
approach and kind of seeing what sticks,
right? So, kind of where uh people come,
they hand us a an application for
funding, we take a look at it, we go,
"Okay, yeah, that's due next month. Uh
let's make this thing happen." Um and so
just kind of by the due dates, you're
really deciding, okay, these are my
priorities instead of um having a more
uh dedicated strategy where you're
really looking at what are the best fit
funders for me so that I'm spending my
time on the best fit, the best return on
my investment instead of just the
urgency of this is due, you know,
immediately. let's let's focus all of
our energies over here. Um, and when
when we're reacting, you know, we're not
um kind of purposefully diversifying our
funding sources. Again, it's whatever
kind of lands on top of our of our inbox
or um that board member who hands us
this um set of instructions and says,
"Yeah, why aren't we applying for this?"
And so because of that, we're applying
for something um even if it's not the
best fit or uh for you know your
organization. So how do we then set up
that strategy to be able to say um no
these are the ones that will work the
best for our organization
um and and putting uh your time and
efforts towards those funding
opportunities.
So, um, starting a little bit with kind
of the bad news, um, of our funding
reality, but, um, this isn't something
that you don't know already. Um, but
kind of talking about, um, you know,
what's going on right now and why that
that strategy is so important and even
more important than it used to be. Um,
with those government dollars, with
those federal dollars, those are really
shrinking. um 30 there was a a a study
that just came out from the Chronicle of
Philanthropy that said um that federal
giving had fallen 38% in the first eight
months of the administration. Um which
is a huge amount. Um and that has
trickle effects. Um it has trickle
effects to those organizations not
getting you know the the funding they
need. um things that would transfer to
the state um and and big grants like
that have been uh reduced where
sometimes you're getting money, it's
federal money, but you're applying to
your state government um instead of the
federal government and that you know it
has an impact on what's available at
your state level as well.
Um, another thing that's happening, you
know, in the background, if you will,
with regards to, uh, federal government
funding is that there's a a process that
you that every nonprofit has to follow.
It's called uniform guidance. It's all
the rules, the financial rules around
how you manage that federal grant. And
there were proposed changes. Um there
was a significant backlash on those
changes by the grant professional
community um where over a half a million
comments were put uh were given to these
proposed changes. Um these proposed
changes you know have things to do with
things like um that that they can just
cancel a grant without cause. um you
know that that's being written into
contracts now instead of the way it used
to be where there had to be some sort of
reason why um grants would be um
cancelled, you know, because you didn't
do the work or you know, things like
that, but not just because. And those
kinds of things are being written in the
uniform guidance along with kind of
political appointees evaluating your
proposals as opposed to your peers. Um,
so there's a lot going on behind the
scenes with that. There is still a lot
of push back trying to not make that
happen. Um, but it is still in the
process of happening. So, um, if you
know those are some of the grants that
you are interested in. Um, you know, I'm
not saying don't go after them. I'm just
saying be really cautious about what
you're signing, what these new rules
are. Um, because you don't want to be
out of compliance. um if you do get
those federal dollars, you need to know
what those expectations are. Um and then
just, you know, again, nothing that you
don't know, but you know, if if these
executive orders are signed and um a
funding stream goes away, you know, that
that that can impact us on the ground
really fast. Um so that's kind of those
federal dollars are shrinking. Um and uh
and so what's happening is that private
funders are picking up some of the
slack. Um total giving in 2025 was up by
foundations every year. um uh giving USA
you know um shares how much money is
given by individuals how much by
foundations how much by corporations how
much by bequests um to the nonprofit
community and happy to say that in 25 it
was up 5.7% from foundation giving and
that foundations also um you know
anticipate that their giving will
increase um from 25 to 26.
However, um you know, two negatives on
that. You know, the competition that
means the competition because so many
federal grants and government grants
that maybe organizations counted on,
it's not there. So, the competition is
increasing with those foundation grants.
Um and also, you know, foundations with
just even the sheer magnitude of the
dollars aren't able to pick up all of
the gap, right? So, um, you know, we're
really, you know, looking at those
private funders. How can we write the
applications um that really demonstrate,
you know, what we do and and the things
the solutions that we provide and how we
change our communities, um, is just
really, you know, important, more
important than ever because that
competition is increasing. Um, so again,
the first step in that process, this
isn't so much a grant writing workshop,
but the first step in that process is
finding that best fit. Um, so that's
what we're going to talk about today.
How do we really find the best funders
for us? um so that we're really spending
time writing that quality proposal
instead of just scattering our energies
over, you know, more proposals but not
being able to submit the best ones.
Um so we're going to start with the
benchmarking
um and uh I want to uh share a tool with
you. Grant Station has a tool called the
benchmarker tool. Um and every year we
do a survey called the state of grant
seeeking and we get information from uh
the previous year of how nonprofits um
you know how many grants did they seek,
how many grants did they get, where did
their funding sources come from, all
sorts of criteria I'm going to show you
on the next slide. And then we've
created a tool where you can come in and
you can put information on what your
budget size is. And then you can put in
information on what your mission focus
is. And then what you get to do is drill
down on all sorts of indicators and
compare yourself to like organizations.
So again, you wouldn't expect a smaller
nonprofit with a small budget to be
applying for as many grants as a larger
organization, right? So, how do we find
that kind of good fit um for what our
organization is like? And that's what
the benchmarker does. So there's lots of
different things, lots of different like
questions you can review and con compare
yourself of, you know, the age, the
size, the budget, what percentage of
grant of funding is coming from grants,
um how much is is coming from
reoccurring grants, how many grants are
they applying for, how many grants are
they receiving, what's their total
grants awarded, what's their average
size, and then what those challenges
are. Um, so you simply go into the tool.
Jeremy will probably throw that in the
the chat as well. You go into the tool.
All you do is click two buttons for your
uh budget size and your mission focus.
And then what you can do is look at the
different answers and compare yourself.
So here's just I just have two
screenshots to kind of show you. So the
question here is what percentage of your
organization's funding is from grants? I
chose a arts, culture and humanities
organization with a small budget. Um so
you can see here um that you know the
largest percent of arts, culture and
humanities um you know that 10% or less
of their monies come from grants. Um and
for those small budget organizations
under $100,000
um 46.9%
um 10% or less of their funding comes
from grants. Um so you can compare
yourself then this is everyone in the
pool um regardless of their budget size
or or mission focus. Um, a second uh uh
example is just how approximately how
many grants did you submit in 2025.
Again, trying to find that benchmark of
what what you know sounds like a
reasonable target um uh without you know
burning out your staff and and and all
those sorts of things. So again you can
see here for their arts culture um the
largest percentage was um that they
submitted three to five. Same with that
small budget um category. Um so again,
you can kind of see how many
applications people are submitting, how
many they're getting, and be able to
really focus in then on, you know, what
could be a good kind of work strategy
for you, a kind of a quantity um kind of
strategy for your organization. Um so
the benchmarker is free. Um, you can go
in, you can print off the report. If
you're not a member, you can like just
print it off. Um, take it to your board.
If you're a member, you can save it to
your dashboard and things like that. Um,
and you just go to the website, go under
the public resources tab, then there's
the state of grant seeeking where you
can read the whole report if you're so
inclined or if you just want to use the
tool, go to benchmark or tool. Um, so
that's kind of the first step in the
process to see how um how much you
might, you know, be looking at as uh
what you're doing, what sources to go
after, all those kinds of things.
The second step in the process is kind
of building your grant-seeking toolkit.
Um, and so what are the things that we
need um in order to find grants that
we're looking for? Um, having like a a
prospecting tool like Grant Station, um,
is a really great idea. Uh, if you're a
really small organization, you're just
getting started, you don't have any
funds and those sorts of things, you can
use things like like chat GBT or Claude
and some of the AI tools and and they
can kind of come up with some different
ideas of some funders that you can then
go and research and and look for. Um,
but if you're really doing a, you know,
you're really looking to be strategic,
look at this plan to, you know, garner
um, you know, that grant support over a
period of time, a tool is really going
to help you out to find the funders that
you can then vet. Um, so it's going to
save you time. And again, just using
Grant Station as an example, at $119,
the amount of staff time you're going to
save right there um and find more
funders um and and be able to secure
more dollars, it's going to be worth
your your investment.
The second step in that is kind of just
creating a template. Um this is just to
clarify your own thinking. This isn't um
you know, writing that narrative and and
polishing it and that sort of thing.
It's just a process to help you identify
search terms to really think broadly
about your projects. Um, and from there
you'll find more funding opportunities
for you to think about um, applying to.
Um then we're going to talk about that
decision-making criteria and how you can
set up a repeatable system um to decide
which uh funding opportunities are going
to be the best return on your investment
and then creating that calendar and
action plan and then kind of having that
tracking system where then you can
evaluate what you're doing, how you're
doing and all those sorts of things. So
we'll go through these you know kind of
a little bit piece by piece. Uh, I
already told you about Grant Station,
but when we're looking at those kind of
project briefs, if you will. Um, you
know, it again, this is not about words
smmithing or having all your data
aligned and this sort of thing. It's
really about looking at your project
through a variety of lenses. So, you
know, kind of having that title, then
looking at that need, what are you
trying to what, you know, problems are
you trying to solve? what solutions do
you, you know, provide? Um, that would
be in your project, you know,
description. You know, what are you
going to do and and who's your target
population and what do you anticipate
changing? Again, these are things that
you're probably going to take and make
into a narrative. But the important part
here is just starting to think through
your projects um through a a lot of
different lenses. So that if you are
let's say you know let's say you provide
um you know tutoring and academic
support to to youth potentially part of
what you do is also providing um some of
that maybe job uh soft skills maybe you
know you're working on that but you
didn't really think um to look for
funders who fund those kinds of things.
So again, it's that creativity in
looking at your lenses um to find the
most funders to to look for that support
your mission. Um and then also similarly
with budgets, not looking for uh a line
item budget here, but just looking for
are you looking for inind donations? Uh
then as you're searching for grants, you
know, you're going to want to search for
funders who provide those inkind
donations. Um, if you uh kind of know
some of the the the people that you're
going to be going after, you're a a
animal shelter and you know you're going
to be going after PetSmart to be looking
for some, you know, donations of some
sort or funding, you know, you can, you
know, start to narrow down those things.
Um, also just by looking at what kind of
funding you're looking for, you know,
I'm looking for project support or I'm
looking for general operating funds. um
those kinds of things can just help
inform your search um because you can
search for funders who fund things like
that. Um so this part of the process is
really more about focusing in so that
you have um a really good solid list of
search terms to start looking for your
funders.
Um the second step is to kind of that
kind of getting grant ready and getting
some of those things kind pre-prepared
so that when funding opportunities do
arise, you know, you have some things
already prepared so that um when you're
looking at the the time commitment or
you know, you really have to look
especially in a small organization where
we're all wearing a lot of hats, you
know, you have to look at um the time of
staff and what do we have on on hand
already and the more that you have
pre-prepared the the easier it will be
to be able to um apply to different
funders. So, making sure that you know
your programs are clearly documented.
Um, having any of your, you know,
financials audit ready. Not everybody's
going to have an audit. I understand
that. Um, but having, you know, your
your current, um, uh, organizational
budget, having your 990s that those are
all completed and up todate. If you do
have an audit, you know, making sure
it's the most up-to-date audit, having
those financial policies on hand. um
even though funders usually don't ask
for them, they're going to make an
assumption that you have them, that
you're operating from a set of
procedures and pol policies and
procedures for um your finances with
your organization.
Um a really important one is having that
data that that shows the impact of what
you do. Um so being able to share
information with a funer about the
difference your programs make. um being
able to share how your participants
change over time and how they kind of
walk in with one set of circumstances
and walk out with a better set of
circumstances that you can document and
demonstrate. Um really important that a
funer is going to want to see that um as
much as just how much you do. um kind of
just making sure that your board's
aligned, you know, that your board is on
board with with what you're doing as a
strategy. Um and then there's different
sections that that lend themselves more
to having a boilerplate like available
um to you that you're going to continue
to use and reuse throughout the year.
So, kind of your organizational history
is a is a great section that you can
usually just write once and then you can
come and pull from that information. Um,
and then different attachments that
funders are asking for. I already kind
of talked about some of the financials.
They're going to ask for your annual
budget. They're going to ask for your
501c3 letter. And they're going to ask
for the most current board member list.
So kind of having those common
attachments updated and ready to go, you
know, once a year can really help with,
you know, just saving your organization
a lot of time. And then anybody can kind
of go and pull from your, you know,
grant folder that you may have on a
shared drive or something anytime they
need documents to support them in
writing or submitting the proposal. Um,
so these are just different things that
you can, you know, continue to work on
over time. And the more um, like I said,
the more uh, these are kind of completed
and and up to date, just the easier your
process is going to be, um, you know,
time after time as you continue to apply
to different funders.
Um, so the next step is kind of building
your, this is the meat of what we're
doing, building that research process,
something that's consistent that can be
used and reused. Um, so we have here a
five-step um, uh, process of finding and
doing the research. Um, you know,
identifying those search terms comes
from that project description we were we
were talking about. um then finding
those funders and then vetting those
funders. And we're going to show you
different ways you can vet them, look at
different um uh things about them and
where we things we want to look for um
that then we can take and and prioritize
through our decision matrix that we can
uh create or use uh at Grandst Station
and then again build that strategy and
create your calendar and track your
success. So, we're going to start the
process um with that research process.
So, again, very very important, always
been very important that we're
diversifying our funding sources, right?
That's never that's not a new thing for
us. But however, in the last, you know,
year, we really saw when there were
organizations that were too um uh um
connected to federal dollars once if
that was their main, you know, funding
and if they didn't have other funding uh
sources, then their entire projects went
away when that funding went away. So we,
you know, not to say you can't look,
obviously, um, you know, government
dollars are still good to get and things
like that. Um, but we want to make sure
that we, uh, are looking at other, um,
strategies as well. So, we have the
private foundations that we want to be
looking for, those those family
foundations, your independent
foundations, your community foundations,
all those sorts of things. um looking
for those funders that support the
mission of what you're doing, your
target population, your geographic area,
all those sorts of things. Um,
corporations give um in some different
ways. They have corporate foundations
that operate a lot like private
foundations. Um they also give through
different giving programs and
sponsorships and things like that. So,
strategies that you'll want to look for.
Um, giving circles are, um, when people,
you know, in a community kind of get
together, they they pull their money
together, and then they award that
money, um, as a group back out into
their community. Um, donor adise funds
are the the largest growing um, pile of
money right now. Um it's it's where
donors give those dollars and then they
the thing about the donor advice funds
is that they they usually give those
dollars to say a community foundation.
Um they donate to maybe a a a financial
institution like Schwab or Fidelity. Um
and then they determine where the
dollars go. Um, so donor advice funds
are are are um, you know, something that
you really want to be considering
looking at. Um, and then there's all
sorts of different associations and
clubs that are out there that you can
find that give, you know, your um,
women's clubs in your communities and
your Lions clubs and things like that.
Um, so, um, there's lots of different
ways that you can diversify, um, your
grant strategies and making sure that
not all of your dollars are coming from
one funding source, right? So, if we
diversify, we're going to be more
sustainable over time.
Um, as you're out there looking for
funders, there's different ways to kind
of hone in to find those funders that
again, um, kind of match who you are.
So, you do want to look at geographic
area. There's funders who fund
specifically in your community, in your
state, um in your county, sometimes just
in your city even, those sorts of
things. And then there's also national
funders. National funders are those that
give um across any state in the US. Um
this would translate to Canadian as as
well. Um there there would be province
um only uh funders and then you know
national funders that way as well. Um so
um you want to look at at at all of
those different geographic areas to find
those funders. Um looking at the area of
interest that you serve. Um, so again,
this is where a lot of those terms are
going to start to um start to really
coalesce as you're writing out those
project descriptions of really, you
know, we're really looking to support
uh, you know, those that are food
insecure and um, really looking with
food pantries and and feeding programs
and things like that and using those
terms. Those are really going to help
you find what the funer um calls those
terms and then you know be able to
search for funders who support those
different um areas.
Um sometimes funders fund specifically a
target population. So there might be
funders who fund senior issues and it
might be that they fund senior issues in
health um and also in safety and
security and things like that. And so,
you know, you might find those funders
um specifically under your target
population as well. And you know, so if
you were looking just under health, um
you know, would would you find that fun?
But if you're looking for those that
support seniors or um you know, uh uh
lowincome populations or things like
that. So that opens up to more funders.
And then like I said also there are
funders who fund specific types of
things. So, you're looking for program
support or capacity building projects or
whatever it is, you can search for
funders that are giving that type of
support. Um, so these are all things
that you can search by um using a grant
station membership
um and find then those funders that
match all those areas, geographic area,
area of interest, all sorts of things.
Um once you kind of come up with that
initial list, um then you're going to
want to kind of vet the different
funders. Um one great way to do that is
to look at the grants awarded. Um and so
uh you can find those either under um
the funders 990 tax forms. Um we also
have it as just something that you can
search right on our site with that
funer. Um, but looking at who they
funded in the past, how they funded, how
much they funded, what they funded them
for, um, really gives you a good idea if
this funer is fitting into your area.
Let's say you're really going after a
big project. You're doing a million
dollar project um, and a funer is giving
out $5,000 grants, right? And you found
that out by the way you looked at their
the way they awarded in the past. that
might be a very low priority funder for
you. Um those kinds of things. So you
can get that, you know, kind of find
more information about how they fund,
who they funded. Um looking at their
annual reports um often gives you kind
of a good uh kind of understanding of
how they give and who they give to and
and what areas that they have um you
know that they're looking to support. um
the funders websites um you know you can
link right to their websites from our
profiles um but you can check what their
current guidelines are. You can check
out their application instructions um
kind of looking at the you know pulling
off information on the deadlines and the
you know how um how much information are
they looking for in these applications.
Sometimes you'll also find that it might
be a good funer, but they're really
asking for a lot of information that
you're going to have to invest some time
in, you know. So, you know, kind of
knowing um you know, the the depth of
the application, how much time it's
going to take is really going to inform
your strategies um moving forward. Um
and then also just, you know, reaching
out to the funders after you've done all
this work and you have a good idea on
who they are. Don't call them up and ask
them anything that that you could have
found information from like you know um
what their application guidelines are.
Like really show them that you've done
your homework. Really show them what
you're how you're thinking of that
alignment between your organization and
their organization. And having that
outreach to them can really help um save
you time and and the more connections
that you have to funders just the higher
um the chance of you being funded is.
Um, so those are ways to really, you
know, take this list that might be, you
know, too large and really start to
narrow it down to the best fit funders.
Um, so then how do we, you know, weigh
those those different funding
opportunities that we have? Um, so we're
going to talk about, you know, creating
and using a decision matrix. um you know
what really happens um and and you guys
can you know do some thumbs up if this
has ever happened to you but a lot of
times when you're the grant professional
working in a nonprofit everybody's
coming up to you all the time and saying
why didn't we apply for that oh here's
this funding opportunity oh blah blah
blah and they're kind of constantly
throwing new ideas if you have the time
if they're related if they're you know
anything exactly you know they're
constantly doing that to you, which is
really annoying um because you you maybe
already have a strategy or a process,
right? And they're kind of coming into
that that process that you already have
and they're trying to kind of say
change, you know, your your direction
right now. And sometimes, you know, it
might be important to do that, but not
every time. And so that's what a
decision m matrix allows you to do. It
helps you to to decide which funders to
prioritize.
Um and then if um you know you have this
like adopted by your board or a
fundraising committee, this is how
you're going to work. Um you this person
could come up to you say here's a
funding opportunity and you run it
through the matrix and then you can say
it doesn't meet our criteria right now.
um you know, it didn't score high
enough. So, you know, we're gonna put
this one off maybe till next year or
this one just doesn't fit because, you
know, the geographic area doesn't align
with with with our geographic area or
whatever it is, but it takes that
personality out of it, right? It's not
you saying no, it's your organization's
decision matrix saying no. And so it can
take some of that stress off of you as
the grant professional that I know
people put on you because I was um a
grant uh writer as well and I know what
that what that's like.
So with the decision matrix, there's
lots of things that you might want to
consider. Um and uh first starting with
that, you know, internal internal
capacity, you know, do you have the time
to to fill out this application? Um the
more ready you are with that slide I was
talking about earlier that project
readiness you know the more ready you
are the higher your internal capacity is
going to be um but looking you know do
you have the partnerships that you need
or you know are you going to be able to
manage the reporting on the back end and
things like that. do you have is that
you know looking at each opportunity and
filtering it through these different um
uh criteria. Um another one is just that
strategic alignment. Obviously we want
to show that alignment between the funer
and our organization's mission. You want
to show that you have a geographic
alignment that you're funding, you know,
that they're funding your geographic
area, target population alignment, um
you know, areas of interest, all those
things. the stronger you are aligned on
those, the higher your chances of
receiving the funding.
Um, relationships with funders. Um, you
know, generally if you have a history
with a funer, um, a good history, um, or
you know, they're a current funer, you
know, you can really work that into
multi-year funding. Um, or if you are
looking at developing relationships with
larger foundations over time, you know,
that that step in the process kind of
where are you? Do you have that
relationship? Um, you know, is is that
something that's going to benefit your
organization as you are applying? Um,
and then just looking at the finances on
this, you know, um, estimated grant
amount. So, you know, is it fitting with
what you're looking for? Again, a $5,000
grant in a $25,000 project really makes
some sense. That's, you know, a fifth of
the project. There's nothing wrong with
getting 5,000. Um, if you are looking
for a really huge project, you know,
then it's like that might be too small
of amounts for you to really focus on
and you're looking for those larger
awards.
Um, looking to kind of the cost to
apply. Are you hiring in a grant
consultant? Do you have um, you know,
people on staff? Is this a volunteer
kind of um, opportunity?
You know, how much is it costing to
apply for this fund funding opportunity?
And then you know if there is a match
requirement where a funer says you have
to have so much in matching funds um
then you know do you have that? Um so
these are just different lenses to kind
of think through to build your decision
matrix. You're going to want to make it
um really tied to your organization.
What are those things that are the most
important, right? Um you know maybe
relationships aren't that important to
you or whatever. Um so um you can you
know take these and modify them. And so
what I did was I just took every
criteria on the other page and put you
know put them kind of into sentences. So
you can see here with each funding
opportunity what we're doing is we're
taking a look at the all their this
information that we got from them um
about you know when when uh what their
funding guidelines were and then we went
through and we scored each one. Um and
so three was high. You know, we have the
ability to manage. We're very well
aligned with the funer. We have a good
relationship.
Um you know, we don't have the partners
yet. Um so that's something we're going
to have to work on um to secure, you
know, as we're writing as well
potentially. Um so that's something that
we we still need to develop. But um you
can kind of see how you would you know
rate each one and then you'll just have
a um a like a key so that if this scores
at this level then okay we're going to
apply to this one. Um there might be
this middle ground of you know maybe
later uh maybe we need a little bit more
um you know a little bit more
development that we need to do before
we're going to apply or you know um we
need a little bit more information um
before we can apply that sort of thing.
So you can have a middle ground um and
then this kind of cut off um where if
you know you you like this just is at 18
um where you're just not quite close
enough to apply to that funer. Um so
what this allows you to do again is to
really prioritize those funders that
match you the best in your criteria um
and would be the best return on your
investment as an organization. Um, so
you can create these, you can add uh
criteria to your decision matrix, you
can put it in an Excel spreadsheet, you
can do it however you want. Um, if you
do have a membership with Grant Station,
we do have a matrix kind of built in to
your dashboard. So you can also do these
right in your dashboard if you would
like to.
Um, from there you're going to have, you
know, maybe your A funders and your B
funders and maybe even some C's. Um, or
maybe just A's and B's, right? So, you
know, these three are your A funders.
These were the ones you were the best
aligned with, right? And you're going to
put those on your calendar first and
plan that time, that staffing time
around these applications. Um, and what
an aunderer is is different from
organization to organization, you know,
but it could be somebody that you have a
really strong, you know, mission, um,
you know, fit. You has a, you know, you
already have the application ready, you
know, you can, you've already applied
for one and you can just kind of take
off. So, it's like, okay, that's a
really good fit for us. It might be a
moderate fit, right? maybe in that
orange um but or yellow or whatever
color it was. Um but it's a real simple
onepage application, right? That you
could turn around say, "Okay, I want to
prioritize that because it's not going
to take much time." Um it could be a
relationship that you have or it could
be, you know, um that you're really
looking um you know, they're they're
kind of a local funer. Usually local
funders are a little bit easier to get
funding for than your national funders.
Um, so you always do want to kind of
start local and build that support from
your community foundations, your local
family foundations, all those sorts of
things. Um, or maybe for you, you know,
it is a big federal grant that's really
going to be a gamecher for your
organization if you get it. Um, and it
would make a real difference. And so
that's where you want to spend your
time. Um, so you know, kind of what's an
A funer, what's a B funder, you know, is
really dependent on you. But, you know,
again, you could look at those numbers
um from the benchmarker tool and kind of
go, okay, we want to submit between, you
know, three and five applications this
year. Again, these three I feel are the
strongest. So, those are going on first
and then if we have time, we'll look at
funer four and five and put those on the
calendar as a second priority. Um so uh
prioritizing those funders just just
really helps you then kind of decide
what your overall kind of strategy is
going to be.
Um as you're looking at your kind of
grants pipeline um for a different
project. Um uh just kind of a rule of
thumb is that if you're looking for
funding look for more than than what um
you know apply for more than what you
need. Um it can be anywhere between two
two times as much as what you need up to
4% of what you need. Um again the more
aligned you are the more prepared you
are. Um probably you can go a little bit
lower on that. Um but you know you're if
you were doing a big you know $360,000
project um you know you you're really um
going to want to have you know again
different funding opportunities on here.
You can see it's rather diversified of
state, private, corporate, and then um
donor advised funds. Um you know, the
amount that you're going to be asking
for. Um you know, you're needing 150,
but you're going to be out there
applying for 360. Um some funders will
fund, you know, you might get turned
down for some. Some funders will fund
you partially and you know, you asked
for 85, but you got 60. Um, so you know,
those sorts of things. So, you know,
always having a bigger pipeline than you
need is is um is always, you know, the
the best rule of thumb. Now, if you're
just working on a smaller project sort
of thing, you don't have to have as
many, you know, in your pipeline. If
you're, you know, looking for $10,000
and, you know, you're going to go after
two funders or something like that. Um
but especially in your larger projects,
you know, really again having the
diversified amounts and having um uh
asking for more than what you need so
that you would likely get what you need
when it all shakes out in the end.
Um then with building your calendar, you
know that that you know, again, I've
already kind of said this, but put your
top tiers in there first. Um, you know,
if you find that you're always really
busy at, you know, the summertime, you
know, making sure that you've kind of,
you know, worked on some of the the
things for a grant that's due in the
summer, you know, you've done that
early, those kinds of things. Um, if you
plan ahead and you're looking ahead six
to 12 months, you can do that without
um, you know, the the the stress of that
immediiacy and drop everything and do
this now. um you know it gives your your
team um a chance to really you know put
a good uh uh application together. It
can be reviewed. You can have that time
to really make it shine. That's the way
you know the with the level of
competition. That's really what we're
going to have to be doing is putting the
best applications forward. Um and then
um kind of al aligning with your
internal capacity which I think kind of
I've already talked about. um making
sure that these are things that you can
realistically manage um and and you know
to um you know again that's where the
benchmarker just comes in so helpful.
You know you don't want people burning
out and leaving and those sorts of
things. Um and so this this you know
having um something that's very
manageable is important
um with tracking your progress um you
know looking at you know when these
grants are due, when your letter of
intent is due, if there's a letter of
intent or uh the full application, those
sorts of things, you know, where your
group is kind of sharing a maybe a a
common um calendar that updates status.
um what the next steps are, you know, so
that everybody on your team is working
um together. Um maybe one person's out
there developing some of the
relationships, other people are in the
back end doing some of the research and
um data collection that you need to
write the application. Um and then you
know kind of keeping those funer
relationships again keeping those um
kind of tracked um if you know you're
working on developing more of those
which is always you know again a good
strategy because the better the
relationships with the funders the
higher your chances of getting those
different um grants. Um so kind of where
you are in that.
And then the last step I want to talk
about is um just evaluating your grant
seeeking overall. Um you don't have to
track every one of these. Find the
things that that are important to you.
Um but keeping track of how many grants
you applied for versus how many you
received um is an important um you know
thing to track your what your win rate
um is. um how much funding, you know,
you secured versus what your goal was.
Um looking at that cost per grant
application, how much time did it take
for the staff to complete that
application? Um what that return on
investment is, maybe grant renewal um is
something that you want to maybe
increase your grant renewal rate. Um, so
you know, keeping track of that, keeping
track of how you're diversifying your
funding sources, uh, keeping track of
any feedback that you've received from
funders. So these are all just different
ideas on things that you want to um,
think about tracking so that you know
um, if your strategy, if you need to
tweak your strategy or there's different
things that you need to do. Um, but it
it really can help you then, you know,
looking at a year of grant seeeking and
and then being able to evaluate what you
want to do the next year. Um, so
different things to kind of keep in
mind.
Um, so just as a recap, um, you know,
we're going to, uh, first step benchmark
our organization. building your your
toolkit is something that you can kind
of again consistently come back to and
always update and have more, you know,
you can just get that better and better
and better over time. Um, creating that
research process where it's the same
five steps over and over again. Um, that
way if somebody leaves the organization
or if you have a volunteer um that's
coming in to help you, you know, you
don't have to start from scratch every
time and develop a new system. It's like
here's the system, here's how we do it.
Um, and then weighing your best returns
and then building your plans from there.
Um, some different ways to kind of keep
some momentum going over time. Um, we
do, uh, like I said, we do have the tech
soup sale. Um, uh, uh, and the that is
the 15th and 16th. And then we also do
have two, uh, webinars coming up. um two
additional webinars. The next one is by
Jeremy who's um in the background today.
Um but he's going to show the Grant
Station platform. Um so you can come and
look um at our search engines and and
the resources that we have that a
membership will provide you. Um and you
can come and learn all of that at the
September 9th um webinar if you would
like to get more information on what
your $119 will buy. Um and then we have
just another free webinar on September
15th. Um that's kind of the other side
of the coin here. Then we've talked more
about grant seeking today. Um the other
side is then a process for evaluating
and scoring your grant applications. How
do you um a tool to be able to get that
feedback um before you submit um and and
you know get the negative feedback in
the back end. um how a tool that that
that can help you do that ahead of time.
Um so just another uh free webinar to
help you write those really strong
proposals. Um so you know we understand
uh uh how challenging this time is um
and how having these different
strategies all aligned will really help
um your organizations um stay
sustainable.
And from there, I think I'm going to
take a drink of water and we can get to
some questions.
>> Well, that sounds excellent. Um, thank
you everyone for being with us today.
You will be getting a copy of the
recording and a copy of the slides that
was asked the most. So, that is the
number one question that was asked. You
will be getting both of those courtesy
of Artha and Kayla with Tech Soup. So,
if you have any issues, they are the
ones to complain at, not me, Jeremy with
Grant Station. But, let's go ahead and
cover some questions. We've had a lot of
questions. These are really great
questions and if we don't get to it,
it's nothing personal. It's just there's
a finite amount of time in the day. But
if you want to ask more questions, you
can always reach out to Grandstation
directly at infograndstation.com. More
than happy to help you out. If you
decide to pick up a membership, you'll
be able to get access to everything that
not only has mentioned today, but more
be talking about that in next week's
webinar. It's a free webinar. I
encourage you to sign up. Hopefully, you
like my voice because I'll be talking a
lot. So if you do, you'll be set. So
number one question, this is an Artha
Kayla question. Is the Grant Station
sale available to those who are not
TechUp members?
So I'm going to go ahead and answer
that. If I am wrong, uh they will
correct me, but um you do have to be a
Tech Soup member, but there's no cost to
becoming a Techuit member. Um so is that
correct, Artha? So
>> that is correct. And if Kayla want to
weigh in a little bit more, feel free.
That is correct, though.
>> The organizations must be eligible
organizations. So, you'll want to sign
up and then immediately request the
product during the promotion time. To do
that, it'll be easiest to go through the
qualification process after.
>> So, hopefully that that answers that.
>> After requesting a product,
>> right? Exactly.
>> Okay. Okay. Yep.
So, I've got a couple here that are some
these are really good ones. I would
actually I may actually save some of
these, Alice, and we'll use them in
future webinars. They're good ones in
here. Um Pam asked a question that comes
up very often, especially when we look
at our database at Grant Station and any
database containing grants. How do you
approach granters who only take
applications by invite only?
>> Oh, yeah. Yeah. That's always we always
get that question. Um and so you know
that is always super challenging right
and so um that is a process of you know
trying to find that connection between
anybody in their organization and
anybody in your organization. So really
reaching out to all your stakeholders
from your board members to your
volunteers to your participants to your
supporters all that sort of thing and
trying to get that kind of personal
connection. Um get that first meeting.
Um being able to very very quickly
demonstrate
who you are and what you do in order to
get that information across. Um, one of
the things that we do at Grant Station
is that we only put in our what we call
GS verified, we only put funders in
there who are actively accepting
applications. Um, just because that, you
know, trying to get in on a funer who
says they don't accept unsolicited
applications, that's a longer kind of
process. That's a relationship building
process. That's something that I'm
looking at as a longer term strategy.
It's going to take you some time to get
in with them. Um, and you're going to
have to build the relationship and
that's going to take time. So, that's
just one nice thing about our database.
When you look in those records, you're
going to only find the funders who are
actively giving. Um, and then you can
focus in on them. Um, however, you know,
longer term strategies, you know, it
doesn't hurt to look for those. Um, and
we have those funders in a 990 section.
Um, so you can look for those funders
that aren't actively accepting
applications um, from the, you know,
without solicitation. Um, and start to
develop those relationships. But I would
try that personal connection first and
then again that quick snapshot of your
organization, something one page,
something they can see very quickly. um
you know and then getting that
conversation rolling from there.
>> So, I have a nightmare scenario for you,
Alice. I'm sure you've ran into this
yourself, so be ready for it. Thomas
went through this. The biggest problem
he's had is writing a perfect grant
proposal that's perfectly aligned with
goals and requirements of the granting
body and then having it rejected. It
wastes lots of time and energy. You
know, they're very interested in any
kind of insight on how to avoid this.
and he emphasized this. Please believe
me when I say perfectly aligned and I'm
sure you've dealt with this Alice when
you've been writing
>> grants. Yes, I I feel your pain. Um I
really do. Um I think one of the things
that I would do is try to go back to
them um you know uh after you know when
when you get the rejection or you know
even if you got it in the past um and
and talk you know see if you can get in
with anybody to talk to them about your
application um and this isn't I mean and
I know that you know this and this isn't
a time to argue you know oh I thought
this and I thought this was the best and
da da da da da um because you will think
that, right? Um but um it's really that
time to say, you know, we felt this
really good alignment. We you know,
here's the top three reasons why we are
so well aligned. Um you know, can can
you talk to us about ways to improve our
application or where were our weaknesses
so that we can improve? Um, and you
know, usually a funer, you know, most of
the time will give you that time of day
to kind of talk through why it wasn't
accepted and those sorts of things. Um,
there are some foundations that just
won't do it. And in those cases, you
know, I don't know of any great magic on
that, how you could get them to do that.
Um the other thing is that we will um be
talking about the grant scorecard um and
um uh at the next session uh and so that
has also has a tool an AI tool in it. Um
we've put a a a grant a very
comprehensive grant scorecard in there
and we've fed and in its knowledge
really well-written proposals a whole
bunch of really awesome proposals. And
so what this tool will help you do is it
will come up with strengths and
weaknesses for each section of your
grant application. And um then that
might also be something um that maybe
there's a section that you thought was
really good but that could be enhanced.
So join that session as well and um and
and and come and learn about that
>> and you can sign up for those directly
through Techup's website and I'm sure
Artha and Kayla have been able to get
those links into the chat. So definitely
check the chat. You'll be able to find
links to access those
>> and they're also when you get the slides
they're they're linked to the slides as
well. So
>> you'll be totally covered. You'll have
access to it. Yeah.
>> Um Ann asks, um you've mentioned
applying for more than you need. Is it
okay to apply for funding for a
particular program to more than one
funer at a time?
>> Oh, absolutely. Yes. Um you can apply
for different, you know, components of a
project. So, you know, you're kind of
going after this funer for um you know,
the materials and the supplies and this
and that and you're going after this
funer for a different component. Um
nothing wrong with that. very very
common and it's also you know not
uncommon to um have two funders and
you're applying for the same thing um
you know kind of again realizing you
might not get uh one of them um if you
are are you know hit hit the lottery and
and and both funders came back to you
know you applied for the same thing and
one funer funded your project and then
this other funer came and said I'll fund
it um you know you can go back to them
you can take another project that fits
within the scope of them and go back and
talk to them and say, you know, hey, you
know, how much do we appreciate this? We
really, really appreciate it. We really
feel so aligned with you. Would you
consider, you know, because we got the
these dollars, would you consider
supporting this um and and giving them
an already created proposal
um for another component of your project
or another project um that fits within
their scope. Um, but there's nothing
there's nothing unusual with applying to
more than one funer for um for grants.
>> I'm gonna do a couple rapid fire here.
This will be I'll answer these, Alice.
And I have one left for you that we'll
do in just a second. A membership for
Grant Station is normally $6.99 directly
through us, but through this special
deal, it's $119 a month only through
Tech Soup. So, this is your best chance
that a year.
>> Oh, sorry. Uh I I read what someone said
here. I didn't say that. I was like19 a
month. No, no, no. And this is the next
question because I had it in my head.
It's 119 for a year of access, not a
month. I uh have to make that very
clear. I'll say that one more time. 119
for a year of access to Grant Station.
And we do use elements of AI as Alice
mentioned, but we don't use it in our
research. We use it primarily for
interactive tools that allow you to
quickly look at a proposal, see how it
can see how it can be improved based on
information that we use in house. And
we'll talk all about this in our next
session about how we use our AI tools on
our website. And one of the big things
is that if you want to take advantage to
of this opportunity, it's only on those
two days. That's come up a couple times.
Can I get it early? Nope. Only on those
two days. That's the only time you can
do that. And one last question in the
rapid fire session. Um, how does Grant
Station maintain their data to ensure
that the granter is actively funding? We
have researchers who go out there and do
this. This is their job is to go out,
learn about the funer, contact the
funer, go through all their records, go
through our unique databases that we
have access to, and they make sure it's
up to date. If it's not, if they're no
longer offering the information, we then
remove it from our database. So, we're
constantly adding and changing and
modifying records in our database. It's
not just scraped information. It's not
just, you know, a quick search on
Google. This is a human has looked at
it. They've gone through it and they
made sure it applies to that specific
area of interest, that specific program
or that specific group of people. So,
that's the sort of the Grant Station
difference if you ever want to go ahead
and figure out how we're different from
other organizations out there. Now,
Alice, your final question, which I
think is a good wrap-up. Kelly asks,
"Given all the changes in funding that's
occurred in 2025 and 2026,
do you feel based on your, you know,
Nostradamus powers, is funding from
private foundations and such expected to
increase for the next year?"
>> It is um it is expected to increase.
There was a slide earlier of how of a
huge percent who said that their funding
would increase. Um two kinds of things
about that. first um you know when the
stock market's doing well then funders
are usually doing very well um because
you know they're they're investing their
assets and then you know they're giving
away the you know the investments and
that sort of thing. So when the stock
market's good usually funders are
continuing to fund higher and higher
when you're talking about private
funders. Um the second part is that
you know with this you know government
decrease um funders uh are required to
give out 5% of their assets each year
and there are more funders you know
giving out higher like 6% of their
assets you know I'd like to see 10% of
their assets right um but they are
giving out a higher percentage than what
they're required to give out so that
trend of funders, you know, increasing.
It is increasing. So, that is good news.
Um, it's just that the competition
um because there was been so much
slashed out of the government dollars,
the competition's increasing. Um, so
that's where all this information that
you're getting in this webinar and then
the next webinar and then the next
webinar um is really going to help you
write the best proposals possible so
that your chances increase of actually
getting funded.
And with that, we'll hand it back to
Artha. You now have the raise.
>> Beautiful. Always great information. Um,
we will put the link in the chat. And
actually, you're going to get the
recording and slides and links to the
future webinars and the the sale
reminder will be on the slides. You'll
probably get that later today or in the
morning. Alice, thank you so much.
>> You're welcome.
>> All right. Have a great day.
>> You guys all have a great day. Bye-bye.