Video summary
Scott Galloway challenges the conventional advice to follow one's passion, arguing instead that young people should focus on identifying their natural talents and committing 10,000 hours of disciplined training in an industry with a high employment rate (90%+). He illustrates this by contrasting "vanity industries" like acting or sports modeling, where the top tier is incredibly exclusive but leaves most outcasts without health insurance, against fields like tax law or business analytics. Galloway uses his own journey from aspiring athlete and pediatrician to a master of analytics as proof that passion often emerges after achieving mastery in something difficult. He emphasizes finding an industry with "perfect waves," where being in the top 10% guarantees economic security rather than obscurity, noting that while modeling or acting may seem glamorous, they offer poor returns on investment compared to becoming a ninja at a viable skill set. Once financial stability is achieved through mastery, Galloway argues that passion naturally follows from competence and the accoutrements of success, such as relevance, camaraderie, prestige, and economic security. He cites an Iraqi immigrant soapstone expert who earns $1.2 million annually; despite not being a celebrity, this man possesses genuine passion for his craft because it affords him influence, allows him to send money home to family in Iraq, and lets him pay significant taxes with pride. Galloway contends that men are unfairly evaluated on their economic viability while women face scrutiny over aesthetics, making financial security crucial for providing the lifestyle Americans expect—better doctors, schools, vacations, and housing—which simply cannot be accessed without capital. He defines true wealth not by high current income but as having passive income exceeding one's burn rate, a state that eliminates anxiety and allows life choices to become voluntary rather than obligatory. To achieve this financial freedom, Galloway advocates for specific strategies including focus on a single talent, stoicism regarding market fluctuations, diversification of investments, and aggressive saving or spending less. He shares an anecdote about losing $3 million in 2008 when his company went bankrupt; while the loss was devastating emotionally, he survived because his portfolio was diversified (his "Kevlar"), whereas concentrated bets can be fatal to one's mental well-being. He also stresses that wealth is built on character and generosity, noting that billionaires succeed by collecting allies who want to include them in opportunities. This requires enduring rejection repeatedly, a skill Galloway demonstrates through stories of cold-calling CEOs for free strategy engagements or knocking on doors during political canvassing, proving that resilience and the willingness to be uncomfortable are essential for punching above one's weight class. Finally, Galloway discusses how physical fitness serves as both an anti-depressant and a signal of discipline, reliability, and self-respect in the mating market. He introduces his "Scaffa" acronym (Sweat, Clean, Abstinence from THC/alcohol, Family, Affection) to manage mental health spirals, emphasizing that exercise resets the brain by signaling value-addition to oneself. Regarding spending habits, he advises reaching a personal number where one can live comfortably and then directing remaining funds toward experiences rather than material goods like cars or houses. He believes in giving money away because it makes one feel strong and important, though he acknowledges the reality of tax avoidance for "super owners" who utilize trusts and step-up basis to minimize liabilities. Ultimately, Galloway concludes that life is finite and insignificant on a cosmic scale, so individuals should embrace atheism or existential realism to squeeze every drop of joy out of their time before they are gone, rejecting the endless pursuit of more wealth once sufficiency is reached in favor of enjoying experiences with loved ones.
Read the full video transcript
what is the problem with following your
passion everyone's told that they should
follow their passion what's up with that
well sure but just keep in mind that the
person telling you to follow your
passion is already rich usually and they
made their billions in Iron ore smelting
and I think a lot of young people
mistake their hobbies for passion and my
suggestion is that you try and find your
talent and that is something that you
think you have some natural ability
around and that with a requisite 10,000
hours of commitment training discipline
that you could become in the top 10% or
even maybe the top 1% and here's the key
part in an industry that has a 90 plus
perc employment rate because the top 10%
of tax lawyers fly private and have a
broader selection set of mates than they
deserve the top 10% of basketball
players like me get cut from JB
basketball like me in the 10th grade so
you want to go
where you know um a modest Surfer can
look amazing where the waves are great
and the waves are great in 98% of
Industries 98% of Industries have 90
plus% employment rate right now but if
you want to be in modeling Sports open a
night club
open a restaurant be in acting be in the
Arts I don't want to crush anyone's
dream but you better be getting pretty
bright green lights from a very young
age that you're in the top 1% because
there are 180,000 actors in The Saga
after Union these are the most talented
actors in the world and last year 87% of
them didn't qualify for health insurance
because they made less than
$23,000 and what I have found as I've
gotten older is that the the ability to
master something and become a ninja at
it and then the accoutrements of that
Mastery relevance camaraderie Prestige
Economic Security whatever provides you
with those things makes you passionate
about whatever it is and the example I
use is I'm renovating a house and this
Iraqi immigrant is the soapstone guy
everyone renovating houses in marabon
knows the soapstone guy
and he knows all the quaries he's very
passionate about the different marbling
and the different colors and he talks to
you it's almost like poetry listening to
him and he installs his soapstone
counter for
18,000 Pounds right and we all have to
use him because he's the soapstone guy
and I talked to him very openly I told
him I wrote a book on financial literacy
and I asked him about his his business
he makes 1.2 million pounds a year and
that type of and he's just really
passionate about soapstone and I have no
I'm sure he'd be interested in it but I
think this has given him such an
extraordinary living that he's become
really passionate about it and what I
would argue is that as you get older you
become really passionate about taking
care of your kids you become really
passionate
about um doing wonderful things with
your spouse taking care of your parents
and your priorities change and I I feel
like okay if I could change spots with
Federer or Nal I would I think they have
a more interesting life than me
but the number seven player on the men's
tennis tour I have a better life than
him because I get to go to Wimbledon and
buy my way in and I don't throw up
before matches or have to put up with
the insecurity of like okay if I don't
make it to number one does that haunt me
the rest of my life am I Canna have
enough money so guarantee that you might
be the seventh or eighth best tennis
player or football player in the world
by developing Mastery in a business
where there's not an overinvestment of
human capital and so you know your 20s
is for workshopping I thought I was
going to be an athlete got to UCLA and
found out no these are real athletes
Scott being in the top 10% in high
school is in the bottom 10% of every
College D1 team in America and then I
thought well I'll be a pediatrician and
chemistry just abused me of that notion
and then I thought I'll be an investment
banker and I just wasn't very good at it
and then I found something else I found
analytics and business intelligence I
didn't even know those things existed
and I became great at it and now I'm
passionate about it because it's
afforded me with an amazing life and
what I would just say is find use your
20s to try and lean into your talent and
recognize that a lot of times these
vanity Industries just have an inverse
correlation in terms of Roi the sexier
the industry the lower the return on
investment and if you can get good at or
great at anything and start making real
money at it and be just develop that
pride of ninja Mastery trust me on this
you're going to be compassion about it
so find your
talent I like the idea of your passion
coming out of competence if you become
good at something on the other side of
that you're going to be passionate about
it because anything that you get
positive reward from like you say the
soap stone guy is it that glamorous like
kind of I guess if you tell a cool story
about it pretty [ __ ] glamorous if you
bottom line 1.2 million pounds a year
though well and and we're fascinated
with this guy we we're he he turns our
kitchen into a work of art or at least
he's convinced us that this is now a
work of art and he he he gets relevance
he gets credibility he has a lot of
people working for him that are grateful
to him um I think he feels good about
paying a lot of taxes I think he feels
really good about having influence and
being able to send money home to his
family in Iraq and I just all of these
things will make you passionate and as
I've gotten older yeah I would love to
play quarterback for the Jets right
that'd be a lot of fun but I'm I'm not
exaggerating what's funner for me and
even more rewarding is I get to take
care of my dad and it doesn't it's like
no skin off my back I can step in my you
know my dad's at that age Chris where
he's just requiring a decent amount of
not a lot probably a lot less than most
94 year olds but he's 94 and my sister
can step in because she has more time
than me and I can show up because I have
money and it just feels really good it
just feels really good and you know if
you're if you find someone who really
inspires you or an issue that really
inspires you you can you know makes me
feel strong like bold to be able to give
money away I don't do it because I'm
philanthropic or a good person I do it
because it makes me feel strong and this
is the power of Mastery and kind of
ninja skills in a capitalist economy and
the thing about America and the UK is
that especially America America becomes
more like itself every day and that is
it's a loving generous place for people
with money and it's a rapacious violent
place for people who don't have money
and I'm not my book isn't about what
should be my book is about what is and I
think this is especially important for
men and distinctive distinc of what you
know MSNBC or the Atlantic will tell you
I still advocate for men taking economic
responsibility for their
household and let me put let me be clear
sometimes that means being more
supportive of your partner who's better
at the whole money thing than you so if
it ends up your wife as are a lot of
women now who are attending College in
greater numbers ends up she's better at
that whole professional money thing than
you then your job as a man who took
economic responsibility or at least
wants to participate in it is to be
supportive of her and get out of the way
my partner worked at Goldman Sachs when
I started my company and I did my best
to be there to get the kids up and be
home for bath time because I knew like
okay she's a baller and I want to be I
want our household to be economically
robust but I think a good place to start
for any man is to say I'm going to be
the provider or I'm going to be take
responsibility for the economics here um
I think that's I think every man should
start from that Viewpoint and any anyone
that doesn't tell you or anyone that
claims that your ability to attract a
High
character um a really good person who's
really attractive as a mate a woman uh
and doesn't and tells you that money is
important is just full of [ __ ] uh three4
of women economic viability is a key
criteria to mate only a quarter of men
you know you've heard the stats men you
know I think I've learned a lot of this
[ __ ] from you but let's just have an
honest conversation that if you if you
ask men what's important to you all
right I want to have a family I want to
be relevant I want to attract an
interesting mate I want to have
camaraderie I want to you know be a good
citizen well boss it all bubbles up to
the same thing you need to make a good
living and so the question is well how
do you reverse engineer from what is a
good living and I'll never be a good
skier I'll never be a good Surfer but
what I find when I'm in Hawaii I'm
actually a pretty good Surfer because
the waves are perfect get to where the
waves are perfect get to an industry
where if being in the top 10% doesn't
get you a sag after Union card and
basically turn you into an Uber driver
but gets you gets you the ability to
have a really nice car and take
wonderful vacations with your family so
I think
economic I I think economic viability is
just so incredibly important for
everyone but quite frankly especially
for men because men are
disproportionally and sometimes unfairly
evaluated on their economic Vitality
women are disproportionately and
unfairly evaluated on their Aesthetics
and we should I'd like to see the world
change I don't see it changing I see the
the [ __ ] wallpaper that oh these
things aren't as important and I find
that they have not decreased one bit as
a matter of fact I think it's actually
increased in importance because the
reality is you know when I was a kid my
dad's boss had had a slightly bigger
house but he lived in the same
neighborhood you know he had the he had
a Cadillac we had a Thunderbird but it
was still kind of the same car now if
you have money in the US different
doctors different schools a set of
vacations and hotels that are just
totally Out Of Reach for all but the top
1% I'm working you know I I can't get my
passport for England and it ends up that
I know the right Sen I mean money just
gets you in a capless society I remember
I did the pro you know the proverbial
backpack trip when I was younger and we
were going to Hungary and this will date
me but I went into the American Express
office and cashed in with my wallet belt
some Travelers checks and they gave me
this stack of forance I mean just a huge
stack I felt like a drug dealer I'm like
oh finally I'm a baller and I'm going to
go to Hungary and I'm going to have all
this money and I went and there was
nothing to buy there was literally
nothing to buy you you could get really
good coffee and I thought okay there's
nothing to spend we're the exact
opposite of that every day the most
talented people in the world are sending
you messages that are AI tested and
psychologically tested to convince you
that you really should add that
chocolate F flowers cake from balazar
bonger to your you know tunacado from
Joe and the juice that oh wait for just
$120 you can upgrade from economy to
economy comfort and then for 280 why not
to business it's this is a fun weekend
this is your friends wedding you deserve
it this is an investment in yourself so
you are fighting an uphill battle trying
to save money such you can deploy an
army of capital that fights for you and
your family and your sleep it takes real
discipline because there's so much
amazing [ __ ] to buy in the United States
now the flip side of that is if you do
have some discipline and you can
aggregate capital and become an owner
instead of an earner which should be
everyone's goal um America just offers
just an an incredible quality of life I
just don't
I mean it just it it it both amazes me
and depresses me and the use and the
example I use is the following I took me
and my son and his six best friend you
know occasionally I just have to like
show up and be dad uh my partner just
carries so much more of the load on the
on the on the on the responsibilities
but occasionally I have to show up so
I'll you know okay Disneyland seventh
ring of hell I'm going to take I'm going
to take our kids and their friends to
Disneyland for the full
day have you heard about this VIP tour
you can get I've done it at Universal
Studios but not at Disneyland okay so
you know what it is but basically it's
about 800 bucks an hour so six seven
hour it's six grand
$6,000 but you do it and granted I'm
going to raise like enormous [ __ ]
right are incredibly
privileged and you go to the Avatar ride
and you see a sign and the sign says
3our wait from this point so they could
pass out an iPad with the movie Avatar
and you could watch it before you get to
the front of the line and you see these
middle class families with three kids
with Dad holding the four-year-old who's
been asleep for two hours and they still
got an hour to go and then we the really
privileged and lucky ones kind of just
like lower our heads and walk by them
and then we're told when we get on the
ride here's the hand signal if you want
to go a second time I mean the
experience I have at Disney is just so
dramatically different than the
experience I used to have when I was a
kid and by the way I'm not sure it's a
good thing but we're doing that to every
part of our economy every part of our
economy says if you have money this is
going to be a different experience even
though it's supposed to be the same
experience and there's some real
externalities to that but just the
health care you can get if you have
money I'm I'm struggling with my
shoulders and um I just I'm I'm just so
glad I finally have some money to kind
of just attack it with physical
therapists and acupuncture and stuff I'm
like this stuff would have been covered
by insurance or just would have taken me
so much time but anyways I I'm I'm I'm
both kind of I'm discouraged when I see
how important money has become in the US
the financialization of everything but
that's not what the book is about the
book is an acknowledgement that if you
really want to enjoy your life and offer
everything that America has you need a
concerted discipline plan for for
Financial Security
well you can't change the rules of the
game but you can learn how to actually
play and win within them so how do you
think about deconstructing what wealth
looks like what should people do in
order to achieve Financial Security well
the first off Define what wealth is I
I'm I Define rich as the following
passive income that's greater than your
burn and I'll give you two examples I
have a close friend who runs the m&a
group of a large bulge bracket
Investment Bank he makes 3 million in a
bad year 14 million in a great year
because it's all current
income and he lives in Connecticut he
pays about 52% tax rate uh but that's
still a lot of money but between his
ex-wife his alimony his child support
his home in the Hamptons his master of
the universe lifestyle that he thinks he
needs and wants to signal to his friends
I know firsthand he doesn't save a lot
of money and it is an enormous source of
stress for him and on his marriage and
then uh he's what I call Poor or the
Working Poor despite how much money he's
making he's hugely stressed out it's a
money and the need for money is a huge
source of stress for him my father
between his Royal Navy pension and
social security and he owns about a
dozen washing machines that he collects
quarters from in trailer parks he makes
about $52,000 a year without really
working he enjoys going and collecting
quarters my dad is Scottish she's like
tragically cheap I'm pretty sure he goes
home lays the quarters out on his bed
and rolls around them in them I think
that's probably fun for him but his
passive income he and he spends
$48,000 he's Rich his passive income is
greater than his burn that's the
definition of rich and so that's a point
you want to get to a point where you
have enough Investments that are
spinning off capital or growing such
that your passive income is greater than
your burn and you can do the math right
well okay if I'm going to need $120,000
a year and I think I'll get 8% or 6% on
that I need to save 2 million all right
this is how many years I have to work
I'll assume the market will go up 8% a
year you can kind of do the math around
how much you should be saving and
putting in to lowcost index funds so
that's the goal you want to be rich you
want an absence from anxiety you want to
be able to live well without having the
obligation if you decide to keep working
which I would suggest anyone does it's a
choice and that right that in itself is
like a when I sold my company in 2017
and I was finally kind of dun dun dun I
felt like I exhaled relief for a good
two years it was just like Jesus Christ
now this is all this is all things I
wanted get to
choose just to digress one of my my role
models a guy named Barry Rosen senior
start janana partner said there's three
buckets in life there's things you have
to do your biggest investors in town you
have to do it you know you you get
invited on Joe Rogan and this is the
date the window you have to get there
for that date right there's things you
want to do oh I'm going to can to the
creativity festival or your mates are
meeting up for you know in New York all
your friends from the UK right you want
to do that [ __ ] and then there's things
you should do you know my co-workers kid
is having a wedding I really should go
to there's this it's South by Southwest
I got invited to a party with all these
podcasters I should go and network I
should I should I should the great thing
about having Economic Security and Barry
taught me is he said you can totally
delete the should bucket I no longer do
things I should and it's actually a bit
of a point of tension with my partner
but she'll often say oh we should do
this they're nice people and I'm like I
don't want to do this and I don't need
to do this I I should do it so I'm not
doing it and that is so liberating to
just say okay there's just some things
you have to do the stuff you want to do
that's easy but get rid of the should
bucket but the algorithm itself or the
equation itself is the following the
first is focus and it goes back to what
we said earlier find something that
you're naturally good at that you could
become in the top 10 or t top 1% in an
industry that has a 90 plus per perc
employment rate and focus on it I hate
side hustles side hustle is fine for
exploration if you're not happy with
your main hustle and you can't give it
up because you need the money but it's
EXP exploratory and if your side hustles
are going on too long it means you got
to change your main hustle because I
would bet and I'm fairly confident the
research shows this that the incremental
10 or 20% effort reinvested into your
main hustle will provide greater return
than the distraction caused by an
incremental side hustle so find
something you're good at that you could
become great at through focus and that's
your job find that thing that's not easy
the rest is a the product of the
following and this is probably the one
but I like the word I said stoicism
recognize there's something's out of
your control my company went chapter 11
in 2008 after Wells Fargo analyst pulled
our credit line because they did some
equation showing that the market
recently was going into a credit crisis
I can't control that um I can't control
that I got in in some ways a lot of my
wealth since 2008 isn't my fault isn't
my fault the Market's ripped up but I
can't control my spending I can control
I can't recognize that no one's thinking
about my [ __ ] as much as I'm thinking
about my [ __ ] and I don't probably need
a BMW at a young age I first thing I did
with my first
bonus at Morgan Stanley I got a $28,000
Bonus I went and bought a $35,000 BMW
and I hung swimming goggles from the
rearview mirror despite the fact I
didn't swim thinking that would you know
impress women and I thought about it I
thought okay of course you're not smart
enough to do this but if I had just
bought a Hyundai for $1,000 and invested
the other 20 in the markets I think that
money would be worth like 3.1 million
now so recognize there are some things
within your control uh specifically how
much you you spend how much you save
being thoughtful about trying to be
disciplined about putting some money in
lowcost ETFs and index funds that you do
have some control focus on the things
you can control uh the next thing is
time one of our species great flaws is
that because for the majority of our
time on this planet we haven't lived
past 35 we just can't calibrate time and
strategy answers one question what can I
do the really hard that's basically
leaning into your advantages when you're
young you have one advantage you have
time most young people are 25 don't
really recognize two things one they're
probably going to be here for another 80
years at this point if they're 25 right
now and and this is the hard part and
you have to ignore your brain because
your brain isn't wired this way it's
going to go a hell of a lot faster than
you think it's just like I look at you
and I immed think oh I'm his age because
I was 30 or whatever the [ __ ] you are
you know yesterday it wow life has gone
so slow
said no one ever and if I could give you
a magic box at 25 and said if you find a
th000 bucks to put in here in an instant
and it will feel like an instant in 30
years you're going to have 12 16 24,000
what kind of effort would you make to
find that thousand bucks the power of
compound interest is amazing I've been
doing I'm kind of onto this idea of it's
some point we're going to move back to
the US and in New York you signal with
your clothes your your home but you also
signal with where you send your kids to
school and I'm a narcissist and big ego
and I thought okay I would want my kids
to go to First Presbyterian or Grace
Church or sort of these two Tony schools
downtown the tuition is 62 Grand it's
probably more than that in the interview
when we were here 10 years ago they
asked they ask you how philanthropic you
are which is how much money are you
going to give us but college is 62,000
you're the you're the people who don't
spent any money or given any money now
why do you do that we I bet for two of
the people that send their kids there
it's a sacrifice probably a third don't
care it's like they're so rich in New
York they just don't care but if you're
talking about 62 Grand you're really
talking about a 100 Grand at least pre-
tax I mean it's real money that's real
money every year and if you got three
kids 300 Grand so for people it's a
financial strain which you could argue
put strain on the whole household kids
pick up on that strain and why are you
doing it well I want to give my kids
everything what's everything well I want
to give them the best chance to get in a
great College okay why so so they can
have you know more options than I did
Growing Up what do you mean by that what
do they get well a better job more more
opportunity well why do they need more
opportunity better job well so that at
the end of the day they can do what they
want and maybe get some economic
security and afford a home and and have
a family and and have Economic Security
and have an absence from stress line
okay got it instead of sending them to
First Presbyterian and Grace and I've
heard you talk about this there's a lot
of research showing that the best school
for kids is the one closest to their
home and then take in reinvest that
commute time in studying sleep play and
try and be disciplined take that
$662,000 a year from the age of 4 to 18
and invested in lowcost utfs on average
they've returned 9% since 2008 8% 11%
since 2008 8% since the beginning of the
market assume it does 8% assume you are
wrong you sent that kid to public school
and you screwed up they didn't get into
the best college they ended up with a
mediocre career they have trouble buying
their first home they don't have they
can't live the life that you got to lead
or that you'd really hope for them
here's what's going to ease your pain if
you were discipline and reinvested that
money you would have spent on Grace
Church by the time they are 35 you'll
have $5.3 million to give to them that
will ease a lot of economic anxiety so I
would just love to have a banner that
says public school or 5.3
million you know it's it's or public
school and four 5.3 like Grace Church or
5.3 million because people just don't
realize how power how fast time goes and
how powerful compounding is and then the
last thing and this is something you
know do as I say not as I do it really
killed me a couple times took me from
wealthy to not wealthy I've been Rich
three times this is the third time and
I'm really hoping it sticks this time
but the first two it went away and it's
because I didn't understand
diversification I was assumed that if I
threw myself into anything that I should
go 110% in not only with my time but my
capital and that any anything I devoted
110% of me to because I was so awesome
that I could move mountains and you need
to recognize that market dynamics Will
trump individual performance all of the
time most of my success and my failure
is not my
fault
and the way you protect against that is
diversification and now so for example I
don't put more than 3% of my net worth
in any one investment and last week if
you'd asked me what is the best
investment you had that has the most
potential to be a 10xer I would have
said it's this company I invested in
this Healthcare company that does
prevented me me uh excuse me prevented
medicine through tax-based messaging
selling into the Enterprise baller CEO
tier one
VC huge huge hitters investors had to
Elbow my way in to get in what a thrill
I got to invest went out of business
last week zero zero right my investment
goes to zero and but here's the thing it
bumped me out for about an hour because
diversification is your Kevlar okay I
lost 3% my net worth doesn't mean
anything whereas in 2008 when I was um
running or when my biggest investment
was a public e-commerce company called
Red Envelope which was doing really well
at the time when I met with my
Investment Bank they you know I think I
owned 10 million in stock and I said
well how much can I borrow against it I
said you could probably borrow three
million and they said what are you g to
do with it buy out I'm like no I'm gonna
buy more Red Envelope stock and there
Steve bomber did the same thing with
Microsoft and it worked out you should
assume you're not Steve bomber because
when my company went bankrupt it meant
that I owed $3 million I went from being
worth 10 million to owing 3 million the
tax on my emotional and mental
well-being was
enormous and diversification is your
Kevlar because you don't need to be a
hero you need don't need to find the
needle and the Hast stack you can buy
the whole Hy stack and again see above
time will go fast you'll be financially
secure and Conan wrote about loss of
verion theory The Joy you'll get from
being smart enough to pick Nvidia two
years ago which most of us were not The
Joy you'll get of like a lack of
diversification in the potential upside
it offers is a fraction of the pain you
will feel when Nvidia gets cut by 90% so
for your own Financial well-being much
less your own mental well-being Embrace
diversification because now I just don't
I don't want to say I don't think about
my investments I'm constantly looking
for new opportunity but because I never
put more than 3% in any one thing it's
like give me your best shot I can take
anything it's a bullet to the chest when
that goes to zero but I got Kevlar yeah
knocks me off my feet and then I get up
and I got a bruise and I'm like I'm fine
nothing's ever critical much less fatal
whereas before when I got shot in the
chest in 2000 with a do bomb explosion
or implosion and the great financial
recession in 2008 I almost never could
get up again I mean I came very close to
just never getting up again so Focus
find what you're good at Double Down On
It um uh
diversification stoicism
save more than you or spend less than
you make so you can save and appreciate
just how powerful time and compound
interest is and the kind of the way I
would wrap it up is I know how to get
you rich that's the good news the bad
news is slowly and then it's all wrapped
in and I didn't know how to put this
into equation but I call Wealth of full
person project and that is there's a
myth that really wealthy people crawled
over other people to get there that
they're billionaires lighting their
cigars with $100 bills that's [ __ ]
the majority of self-made people
are actually good people they're High
character and the reason why is if you
want to be really wealthy you need to
collect allies along the way people have
to want to put you in a room of
opportunities even when you're not
physically in the room they want to give
you the benefit of the doubt they want
to go easy on you when you [ __ ] up they
want to include you in Deals they want
to come to work with you they want to
present opportunities to you and the
only way that's going to happen is if
you show generosity and character from
from an early age uh so like I said
greatness greatness and wealth is in the
agent of others it's interesting to
think about um the stuff that doesn't
appear on a balance sheet the difference
between working hard in character and
just how much of a a lever that is you
know coming from running nightclubs for
forever all we had were our networks
that was it that that actually was the
primary asset it's a reason why events
companies can't just pick up and move
themselves somewhere else because you
don't own anything beyond your
reputation in the local Geographic net
of particular City we go from Newcastle
we've got one of the biggest events
companies in the of the UK and we go to
Birmingham well who the [ __ ] Voodoo
events who the [ __ ] are you you don't
know us there's a voodoo events that's
been there for 15 years with some guy
that's met and shook hands with a
million people I met a million people on
the front door of nightclubs that was
all that we knew and uh yeah thinking
about I mean that's a that's a good
point how would you advise young guys
and girls how can they become how can
people become better networkers what are
the skills of being a good
networker I bet you know more about this
this than me I would say it's uh being
friendly being
open uh being honest transparent um and
quite
frankly I find the key to punching above
your weight class is not I mean sure
it's
grit uh it's some talent but more than
anything I think it's the willingness
and maybe this is grit to endure
rejection if you're a club promoter
you've got to be comfortable going up to
strange women and saying hi and
introducing yourself and saying there's
a great party here or putting up with
some douchebag [ __ ] who's spending a
lot of money and giving you a hard time
and putting your own ego aside because
he bought a bottle he thinks he's you
know [ __ ] Prince
Charles you're just gonna have to be
willing to get out a spoon and eat a lot
of
[ __ ] and I've always said to the kids in
my class and I tell the story I tell the
following story when I was um had just
moved to New York on weekends I'd go
down to South Beach in Miami and I got
an apartment in the Continuum and I used
to go out and I went to the Raleigh
Hotel and I walked in and I saw a woman
I was very attracted to or anyone was
going to be attracted to she was very
attractive and I promised myself I am
going to speak to that woman before I
leave this hotel and it was in the
middle of the day they had a DJ was a
pool party at the Raleigh Hotel and I'm
like God f she's talking to she's with a
woman and a guy I don't I don't know how
to like open and I walked out I was at
the valet and I'm like [ __ ] you promised
yourself so I went back and I just went
up to him right right up to him and said
where you guys from anyways long story
short 18 months later you know our son's
middle name is Raleigh and what I tell
people is unless you're willing to take
uncomfortable risks you're never going
to put yourself in a position of
economic or professional or romantic
success or you let me feel way you're
never going to punch above your weight
class and so your ability to endure
rejection your ability to put yourself
in uncomfortable situations is
absolutely you know people have
different words for it Scrappy right but
if you want unless you have an
unbelievable certification and you come
out look if you come out of MIT business
school and you're an AI prompt engineer
you don't need to have much grit I mean
maybe you got grit going there but
Microsoft's coming for you to offer you
a world of opportunity for the another
99.9% rest of us get used to emailing
people who will not email you back and
then when they say they're not
interested Ed assume that that means
they want to hear from you a month later
right I I I the amount the secret to my
success is rejection I applied to nine
schools Business Schools I got into two
really just one one put me on the
waiting list I can't tell you how much
rejection I've endured from women I mean
it's staggering I I ran for sophomore
Junior and senior class president I lost
all three times and based on my track
record I decided to run for student body
president where I went on to wait for it
lose and I've started nine businesses
most of them have failed one out of
seven businesses succeed so I started
nine and I two in two1 and that's all
you need all you need is one good Mentor
a few good friends one wonderful mate
one business that works but to get there
means putting yourself in a position of
rejection over and over and over and
here's the thing it sounds easy most
people will not do what you did in
Newcastle or was it Newcastle is that
what you said they're not going to go up
to strangers say hey there's a great
party Friday night you should come
here's a thing on it texting back and
forth give me your credit card if you
want a table I mean people just the
majority of people 99% of people will
not do that that's why in any company
the most overcompensated people relative
to their IQ and their work ethic are the
salespeople and this is what they have
in common they either played with the
wrong toys or the right toys and they
will get out that spoon and start
calling people that don't want to hear
from them and then following up
pretending to be their friend being nice
to them when they're not nice back that
is that is the key in my view to success
if you're Kanye or meline Albright or
you know Stephen Hawking you're going to
be fine assume you are not that person a
much more reliable route to success is
just resilience and inability to eat
[ __ ] I went back in there's a a way that
you can view on your phone you can see
the number of messages that you've sent
and received on WhatsApp and I went in
uh before I wiped it when I exited the
events company I went in and I'd sent
and received I'd received 6 million and
sent 4 million WhatsApp messages while
I'd been on that last phone 4 million
WhatsApp messages and almost all of them
had been sent like via finger tip when I
first launched this podcast I went
through I think I might have about a
thousand people in my address book and I
went through every single one of them
and sent them the same message which was
hey I've just released this podcast
would you mind subscribing on Apple
podcast to a thousand different contexts
most of whom I hadn't seen for forever
but that was just like baked into the
blood of what I'd kind of done that was
part of the it was just part of the
course you you message random people
that's how you get them to come to your
your nightclub so uh yeah basically what
we're saying is everybody should become
a club promoter for a couple of years
and then they can be I think there's I
would love my kids I want to do I'm I'm
really hoping that the election in
America turns out one way and I'm
thinking about taking my 16-year-old to
do canvasing canvasing is is knocking on
doors and trying to get people to
register to vote and then telling them
hi I'm here with the Biden campaign in a
few times there's a pitbull and there's
someone who is not a Biden supporter and
it is really uncomfortable and really
unpleasant and you have to be polite and
they slam the door in your face and then
you have to go to the next house I think
that is really important for a young
person to learn those skills to
recognize that was really
uncomfortable and then 10 minutes they
realize I'm fine the first time it
happens you're traumatized the second
time it happens you're like whatever
third time it happens you're angry at
the person by the time the 20th time
happens you're like I don't care I'm
fine I'm fine oh you can laugh about it
yeah I'm just I'm fine that is an
unbelievably um powerful skill and what
you did I mean I did something very
every business I've ever started u I
started a strategy firm when I was 26
trying to sell strategy engagements into
you know Fortune 1,000 companies and I
would write a letter I would sit down
and I would write a letter to William
snowman say uh the growth potential in
this brand is William is is West Elm
office home office is going to be huge
West was perfectly positioned for it
here are the SKS here's your
distribution strategy your Capital
strategy how you would signal and I
would basically do a strategy engagement
and then I would send it via
FedEx i' you know this was word
processing you know not a lot of email
back then some email not a lot this is
30 years ago when I was 26 and I'd sent
him a letter with this like strategy
engag engagement and say this is free
and the next one if you have other big
hairy questions you want answered you
know call me and most of the time you're
working you're putting in you know I
don't know four eight hours to write
these things up I I can do this stuff
pretty quickly I have an aptitude for it
and most of the time you never hear back
you call them and the the assistant
would say oh yeah we found it we don't
know what it was we threw it out please
don't call us again and occasionally I
would get a meeting with the CEO of
Levis he' bring me in and say we're
trying to figure out the Great Market
problem people are buying 501s in JFK
and taking them to Germany and you know
Consulting is give me your hardest
questions and I'm going to try and
answer them thoughtfully and I built a
big consulting firm by cold calling CEOs
and I wouldn't just cold call them I I
do a prospective engagement for them and
most of the time it was kind of
humiliating like let me get this I spent
all Sunday telling you know telling
drers ice cream how that you know how
they should discover new flavors and
that they should be thinking about uh
using nestly for their distribution you
know all this [ __ ] and and but
occasionally it would hit if you're not
willing to do that never going to punch
above your weight
class how important is physical fitness
to Financial Health well you know the
studies here the only the the thing that
Americans have most in common
unfortunately is obesity or overweight
the thing Fortune 500 cosos have most in
common is they work out every day it's
not IV League schools it's not even
gender it's not race uh according to the
500 fortune5 cosos about 485 of them
work out five times a week they don't
even work out every other day they work
out almost every day so I mean you're
you're the prime example of this you
prioritize I would imagine other than
this podcast you prioritize Fitness
probably over everything and um I look
more less mental illness more attracted
to potential maides you signal I mean I
don't I I even think I'm curious what
you think here but in terms of the
mating Market I think aesthe aesthe
aesthetically and instinctually people
are drawn to men who look stronger fast
because they're more likely they're
younger more likely to survive uh with
someone strong guarding the cave or
whatever but in addition to that even in
a modern day women are still attracted
to very strong men because what it says
is I can commit to something I have
discipline I show up I I I have the
ability to get home at a reasonable hour
without getting [ __ ] up every night
because I'm going to work out theight
next day I really like myself which
means I I I'm capable of liking someone
and if I really like myself and respect
myself I likely can like and respect
someone else yeah I think I think
physical fitness and going to the gym is
as much about the lifestyle and the kind
of person that you are in order to be
able to achieve that physique the signal
of that is it is the actual way that
your body is going to feel when you've
got your clothes off you know you can
you're reliable you're Dependable you
are able to use your own agency to do
things you're self-motivated uh you have
a routine you are able to deal with
discomfort and pain which is kind of in
itself sexy and reliable all of these
things yeah I I just think it's um um in
L of that it's been my anti-depressant I
did I have sort of this I don't know if
you have this I don't you know I
struggle with anger and depression and I
finally gotten better at managing it and
I can recognize when I'm going into a
dark place I just start getting really I
start having really ugly thoughts I'm
pissed off at people all the time really
angry at myself see everything just
really dark and I'm like oh okay I'm
going dark and right when I have that
feeling I'm going dark I know I have a
method for how how to deal with it and I
use an acronym it's called
scaffa and the first thing is sweat like
sweat right away if you're in that dark
place sweat right away I find sweating
is like restarting a computer like I
don't know what the [ __ ] going on turn
it off and on that's what I do I reset
my brain by sweating uh C is clean I try
and eat really clean I stop eating out I
find all the the preservatives the sugar
the [ __ ] the salt to basically have a
food explosion in your mouth for
whatever reason I think is not great for
me mentally uh a abstinence and when I
mean by abstinence is abstinence from
THC and alcohol I love both of these
things I'm pretty good at them uh but if
I'm in a bad head space I just give my
sensors a break from that
stimuli um uh f for family I find being
around my boys is really healthy for me
because my boys and children generally
are so awful and so demanding that it
forces you to take yourself out of
yourself you don't have the luxury of
focusing on how upset or pissed off you
are because your kids demand your full
attention less so as they go older but
specifically when they're younger and
then uh the a last day of scaffa is
affection I will tell my boys I'm not
feeling really well and when I'm not
feeling really well I want you to be
affectionate with me what does that mean
when you sit down on the couch I want
throw your legs over mine I want you to
sit close to me on the couch I want to
watch TV with you like you know I've
told my kids especially a little bit
older like I get sometimes I get you
know upset and down and it really helps
me to be close to you guys and they're
great about it now and not only that
even when I'm not not upset they're
really we've gotten kind of used we've
normalized affection in my household
which is like which really is my
favorite my that's amazing oh it's
wonderful it really is I didn't grow up
in an affectionate household my parents
were British and Scottish and just
didn't and I could tell my mom really
wanted to hug me I could just tell she
just wanted to but kind of it was just
hard for her because she just hadn't
been raised that way my dad used to his
way of affection was he'd Scruff up my
hair but I could tell he also wanted to
hug me um but that and then also uh
faction with my dogs I let you know when
I'm down I let my dogs on the couch and
let them just kind of you know dogs just
want to lie on you basically they'll
just like wrap themselves around you but
I have I have a means of getting me out
of that dark place of arresting that
downward spiral but this all comes back
to the first thing hands down sweat and
when I'm traveling and I have jet lag I
first thing I try to do and it's really
hard sometimes I do so I mean last 48
hours I've been London Las Vegas and
here in New York soon as I get somewhere
I try to do a little bit of exercise or
resistance training even if it's just
doing 100 push-ups but it's such a gift
because basically the way I see it is
you have this monitor in your brain
saying are you adding any value and the
bad news is it's on 24 hours a day
registering if adding any value the good
news is it can be easily fooled and if
you do a ton of push-ups or start
sweating it's like oh he's hunting prey
he did a thing yeah and he's use he's
hunting prey he's he's building housing
he's important to the community let's
keep him emotionally stable let's
release a hormone that clears out the
bad cholesterol oh they're caregiving
they're being affectionate we need those
people around oh mentally stimulated
with a crossroad puzzle are working
really hard this person's making key
decisions you want to die it's pretty
easy you don't need to shoot yourself
just do a whole lot of [ __ ] nothing
alone just do nothing alone don't work
out don't move don't talk to people just
be alone doing nothing and the security
cam in your brain is going to go you're
adding no value we'll take care of this
how have you learned to forgive yourself
when you fall short you've got high
standards you want to achieve lots of
things how do you not castigate yourself
too hard when you fall short of those
high
standards you're positioning it in a
generous way where like I have high
standards for myself I think it comes
from a worst place I think it's just
chemical and uh as I think about
depression I listen to Sam Harris a lot
and and I look the past is the most
immutable thing ever right there's
literally nothing we can do about it and
I spend way too much time in the past
I'll think about what we did here and
I'll realize two three four things that
could have been better and I'll think
about it way too much I was on stage
yesterday in Vegas in front of like you
know 2,000 people I used the word [ __ ]
too much I was too profane I fine I got
it went really well but I'm like do I
really need to drop F bombs five times
maybe once or twice to make a point but
why am I being so profane there's
probably 5% or 10% of the audience who's
religious who I just sort of really turn
off and I like and I'm just like on the
whole flight home I'm just like okay I
mean I'm not learning from it I'm like
beating myself up and I'm constantly
constantly in the past and
and then as someone who's successful I'm
constantly in the future I I know
exactly what I have to do tomorrow for
my newsletter I'm already thinking about
ways turns of phrase I'm I'm I know what
I do when I get off this podcast I'm
going to hit Google doc I've already had
a couple new
thoughts and that's important but the
fear right as you get to the end and as
an atheist I do think at some point I'll
look into my kids eyes and know our
relationships coming to an end the fear
is you're like wow I was so much in the
past so much in the future that I was
never really there it's like did my life
happen right and so what I've tried to
do is I've tried to learn from my
colleague Adam alter at NYU who said the
biggest regrets of the dying I mean
these are people he goes into paliative
care and he talks to people who are days
away from Death one they wish they'
stayed in better touch with their
friends two they wish they' Le led the
life they wanted to lead not the life
that their parents wanted or Society
wanted and then three first and foremost
they wish they'd been less hard on
themselves they wish they'd been Kinder
they wish they'd T taken stock of Their
Blessings and allowed themselves to be
happy and that really haunted me when I
heard that I'm like I'm just I'm trying
to refuse the failure of getting to the
end and being stupid and I'm reading
Bill Mah's book Bill Mah is sort of a
role model hero of mine and it's so
funny when I say that on threads threads
is so woke people just come for me and
call them a massage I'm like Jesus
Christ Bill Mar is not the problem but
in his book he has this great line and
he says I can't imagine anything
stupider than people focusing on what's
wrong with their life and on a scale of
0 to 100 on a balanced scorecard I'm
running at about a 97 or 98 I mean
people who I love immensely who love me
immensely Economic Security I'm healthy
I live in New York I just right where do
I live I live in London where am
I and I am so focused on the two or
three points that aren't aren't aren't
perfect and that is just you know what
that is that's stupid and I'm trying to
make sure that I don't really regret
like at that moment going oh I failed I
failed so I'm bottom line is I'm trying
to forgive myself and also what the
stoics say no one's thinking about your
failures as much as you something that
really helps
me is it saying nothing's ever as good
or as bad as it seems and whenever I
screw up I said something really stupid
in AB board me the other day I was
trying to be funny and it was just
offensive I'm like oh [ __ ] and what I
realized is like okay put yourself in
the shoes of someone in that room and
generally what you find is when you do
something stupid or say something stupid
people go oh that was stupid and then
about 3 seconds later they go back to
thinking about themselves and the stupid
thing that they did recently yeah
they're just and they're totally focused
on themselves and all you have to think
about is when someone does something
embarrassing yeah you go oh that was
stupid and then three seconds later
you're back to you and just realize no
one's thinking about I mean think about
the people think about the most
successful people in the world and how
many just ridiculously [ __ ] stupid or
bad things have happened to them in
terms of Scandal or said things the
wrong way or behaved inappropriately I
mean [ __ ] that just would have brought
most people down and the reason they're
successful is fairly in Fairly short
order they mour to move on and they're
like oh I'm awesome again I'm awesome
I'll run I'll run for president again I
cause an Insurrection okay so what I've
been I've been found guilty of rape ah
I'll run for president again I mean
shamelessness you know that at that
point it's no longer a superpower you're
a villain
but the willingness or the ability to
forgive yourself you're going to really
wish you'd Embrace that much earlier at
an older age tactically what does that
look like to you when you're trying to
do that because I I don't disagree I'm
very harsh on myself I have a hard time
feeling proud about the things that I do
if there is something that goes well I
will find part of it that has gone wrong
gone badly uh I always have this weird
ambient sense that I'm in trouble that
I've done something wrong that like that
that that that someone's mad that
someone's mad at I've got this sort of
ambient sense that someone's mad at me
and yet I think all of the things that
youve just explained there look we only
have the present moment I don't need to
be in ruminating about the past I don't
need to be in fearing the future I have
this life right
now everybody that's listening these are
the golden years how do you bring
yourself back to not ruminating about
swearing too much on stage in Vegas or
saying a [ __ ] joke in a board meeting
what are the things the practices what's
the scaffa equivalent that you do to try
and enjoy your life more
well I don't know if it's the right way
but it's my way but I embraced Atheism
in kind of my 30s I used to say it was
an an agnostic which I think are just
closeted
atheists and I thought okay I genuinely
believe this is it I don't think this is
a dress
rehearsal and so if you're the might on
a plum on an unremarkable planet
circling a fairly mundane star that's
one of 10 billion stars and one of a 100
billion galaxies and you're here not
even at a blank it's like why wouldn't
you just squeeze all the juice of joy
out of the lemon why wouldn't you why
wouldn't you just you're you are so
trivial and you're G to be gone I
believe that that's it no one's ever
going to think about you again you're
never going to get take a run you're
never going to be with friends you're
never going to have sex with your wife
again you're never going to feel
accomplishment you're never going to be
able to help anybody else so in that
short amount of time why wouldn't you
just try and feel a sense a reward and
joy especially if you're born in America
which I was or can live in America
especially if you're you know have
people who love you I mean you're in the
99.99 percentile realistically you're
here in a blank why would you do
everything you could to recognize like
some Joy from it it would just be so
selfish stupid
wasteful not to enjoy it recognizing
you're going to be gone you're totally
insignificant so in this
flash of significance or
existence why wouldn't you just just
like I said just like squeeze the [ __ ]
I'm spending more money than I've ever
spent I'm like okay I'm either going to
spend it or give it away and I'm
absolutely loving it and I know that
sounds kind of crasp but I'm like well
why wouldn't I literally why wouldn't I
there's so many amazing things you can
do with money I'm I'm trying to be much
more open and emotive with my emotions I
see somebody I don't even know that well
and they do a great I I've met a couple
not celebrities but fair yeah
celebrities famous people and they I see
them on Sunday morning on their program
and they make a great point and before
I'd be like oh that guy's a baller he
doesn't want now I'm like you are
[ __ ] amazing I'm like God you're so
good or I do now I try and do more of
that with the young people in my firm I
try to make memos of myself makes me
feel wonderful makes them feel great
especially young people who need a lot
of watering and I feel like I'm just
racking up good feelings and then the
other thing
I absolutely love is these I for what
you call these photo albums these AI
photo albums on Apple where they play
with schaly music in the background
pictures know the ones you mean yeah
yeah yeah I can't wait and I can't wait
when I when I'm at the end I want to
make a lot of money so I basically you
know died home with people I love
surrounding me and I'm going to do a
[ __ ] ton of heroin and I'm just going to
play those apple I'm going to live my
life again and I love those things and
if I'm down I just look at those things
it makes me feel Majestic and nostalgic
but I lean into the emotion but just a
recognition nothing's ever as good or as
bad as it seems and the recognition of a
finite nature the finite nature of Life
of and Atheism is
very emboldening it's very it really
liberates me it's like this is it boss
this is it what a failure if you don't
enjoy it what a failure if you don't
forgive yourself so I would say more
than anything my atheism is really kind
of
unlocked um unlock joy for lack of a
better term yeah there's a seriousness
if this is the only time you're going to
get to do it you mentioned there about
spending money given that you're someone
who's been spending money for quite a
while what have you learned is and is
not worth spending money on in
life oh well the research is there and
you know this research people
overestimate the happiness things will
give them and they underestimate the
happiness experiences will give them I
don't own a car not because I'm
concerned with the environment or
because I'm trying to be less about [ __ ]
I just don't want to another to manage
so I'm all about I'm generous with
everything except my time and a car
takes my time I'm spending a ridiculous
amount of money on
travel I'm I'm and not only going on to
great places but I'll call my sister's
turning 50 called her her husband she
has two kids I'm like we're going we're
going to Africa this Christmas just
[ __ ] figure it out you know the kids
got Cho they always have excuses D I'm
like no no no no we're going to Africa
we're just going to figure it out it's
going to cost an insane amount of money
insane and they do really well not as
well as me so I'm paying for everything
it's going to be just a crazy amount of
money and I'm like well okay why
wouldn't I have the money um so I
experiences I own a
plane and if I I always tell my friends
I'm a yes to everything with the right
to back out oh Formula 1 in Las Vegas
I'm in I'm yes I don't even check my
account I mean I'm yes and uh you know I
didn't have any money growing up I was
on a plane five times I think before the
age of
18 uh I vacation two to three weeks a
year up until the age of 45 I used to
take um a July 4th weekend and go to
Europe because they didn't take or
Thanksgiving because they didn't take
that holiday and I'm like this is a
chance to lap the competition by going
to meet clients in London or Milan on
Thanksgiving Thursday and Friday because
America isn't working but Europe still
is and now I'm catching up so what you
know you know the lessons drive a
Hyundai or don't drive a car and take
your family to Africa but and also I'm
doing a lot of virtue sickling right now
I'm giving a lot of money away not
because I'm a good person but because it
makes me feel strong I'm I don't do it
anonymously I want recognition I want
you know I want to go to the donor's
party and have them call my name I know
that's it just makes me feel makes me
feel good it makes me feel important so
experiences giving money away I hit my
number I'm trying thinking about how to
write something or do something I think
everyone should have a number and then
commit to like giving the rest or
spending the rest I think spending money
is actually quite powerful because it's
not only fun but it puts money into the
economy you can spend it on your
employees it's a ton of fun and there's
I I don't believe in hoarding wealth I
think once you get to a number I don't
people should have the right to be
billionaires but I don't understand why
Daniel Conan again did this amazing
research showing that above a certain
level of wealth it's diminishing returns
so I figured out what is enough money
where I probably can do anything I want
for the rest of my life and have a
little bit of money for my kids in case
they need a house or if things keep
getting worse for young people which
they they steadily have happened over
the last 40 years above that I'm either
spending it or giving it away there's
just no I don't see any reason why
anyone would get any utility from being
a billionaire other than hoarding
resources from other people that needed
more and they'll make all these excuses
that they're more prod Ive and they
invest and they do things I just don't
buy it I just don't buy it and I think
you're going to be happier I don't think
there's any I don't you know there's
some evidence that shows that kids of
billionaires are a little bit [ __ ] up
I I don't know so I'm you know I like
the idea of getting to your number and
then getting off the honic treadmill and
saying okay from this point I'm going to
do amazing things or I'm going to give
it away but there's no real reason
there's no real reason to hoard wealth
we have we have 20 you know we have six
people in America that are worth more
than the bottom half that doesn't make
any sense that just conoman shows that
the difference between 40,000 a year and
60,000 is enormous for someone's
well-being and happiness the difference
between 10 million and 100 million a
year there is no difference there isn't
you're no happier now there is a
difference between a million and five
million I mean you can do more things
but once you get to a certain level so
I'm trying to understand that because
what I found is I have been I've had
such an absence of money my whole life
that when I finally got it I had a
difficult time not being focused on
having more because the terrible thing
about numbers is they're really easy to
get your if you have X in wealth you can
easily imagine 2X and also you know
someone that has 10x and you read about
someone that has 100x and you think okay
it's the best computer game in history
and if the scale if that number as that
number goes up the more prestige
relevance and random sexual encounters
you have you think well okay I'd like 3x
those good things you know what on
average when you ask people what do you
think that You' be satisfied with like
where do you want to bring your wealth
into land like what would you want to
make every annually almost on average
pretty much everybody says about three
times what I'm at now someone says about
three times it doesn't matter if it's 50
Grand or 50 mil it's but you run about
three times and that's where that's
where that's where I'd come in to land
and it keeps growing right once they get
there always keeps going up that three
times well and then you get to three and
it's like ah yeah it wasn't 150 it was
450 uh right taleb's got this phenomenal
quote where he says the world is split
into two groups one who doesn't know how
to start making money and one who
doesn't know when to stop oh I love that
I and in the words of the great
philosopher Cheryl Crow it's not getting
what you want it's wanting what you got
and so what I what I tried to do was say
okay I kept changing my number if I'd
had a million when I was 22 I thought if
I ever have a million bucks I'm done
I'll keep working but Jesus Christ I
would feel good to have a million bucks
in the bank and then I'm like okay to
have kids and a house and to retire and
make sure you have access to the be best
doctors in case something goes wrong
with one of your kids or maybe a second
home whatever you need a lot more than a
million and then you're like yeah but
I'd really like you know I don't want to
vacation home in the mountains I want to
vacation home in the at Aspen I mean
your number just keeps growing then
you're like and the and the real like
the real budget Busters are planing but
at some point you know and everyone gets
to pick their own number I don't believe
we should Robin Hood it I do believe
though that if you believe what Conan
said I do believe we should probably
have a much more progressive tax
structure I don't if you could if you
could tangibly
change the life of people from 40 to
60,000 and someone's making 200 million
a year you know what is that that's
10,000 households that you could make
much happier and you're not getting
you're not getting any happiness from
that incremental 200 million I really
don't understand why we don't have tax
rates of at least 50 Maybe even up to
80% I think that for most of the people
that are in that higher earning bracket
even anyone that's remotely smart they
have no idea where the [ __ ] taxes go
they have absolutely no idea they don't
think I think if you were able to draw a
line between that person and this
household in the you know like that
suburbs of Chicago or Atlanta or
wherever it is that that this this
person this single mother uh I I think
that that would give people an awful
greater sense of wow look at what I'm
contributing to yeah it's taxis what
does taxes feel like taxis feels like it
gets fritted away and some congressman
is going to be able to get an additional
fruit [ __ ] Bowl to be able to put out
at some wanky meeting that's unnecessary
it's going to be wasted by this
incompetent Behemoth that is the the
government you know I mean look at the
UK The Flash election that's just been
called The Flash election that's just
being called uh I you know no one thinks
especially in the UK I know the people
of America have a big problem with taxes
because of the obsession with freedom
which I'm slowly becoming infected by
too but the UK let me tell you if you
are rich in America you you are so much
better off even in California than you
would be if you were in the UK because
the UK will eat you alive when it comes
to taxes and yeah I believe that yeah
speaking of which side point I've
invited you know Dominic Cummings do you
remember him yeah I've invited Dominic
Cummings on the show I want to bring him
on to have a conversation ahead of this
election cuz he's got some real gossip
and tea that will be you're such a Brit
nobody here no one in America like I I I
barely know who that is um he's big time
he's [ __ ] cool I'm gonna steal your
idea I love the idea of someone who pays
a lot of taxes and they
say Okay I I just think that's a genius
idea I'm I'm actually going to steal it
and it says you are paying for all the
prek programs for the next three years
in Evanston Illinois yeah well it turns
tax into charity turns tax into
philanthropy 100% here are all the
schools maybe even given them a choice
you're paying for the launch cable on
the SS Ford
carrier and it comes with privileges do
you want to go be the mystery reader at
these prek schools or do you want to
spend the weekend on the SS Ford but I
love the idea of
connecting really big
taxpayers to to what they're doing and
maybe even giving them a bit of an
option it'll be a bit of a shell game
because it's all going the same place
but giving them would you rather pay you
know some of us some of us you know want
to beat our chest like I want a tomw
missile that's gonna be sent to
this kill these [ __ ] right some of us
are angry um fine you can and you know
what you get to do you get to show up at
an Air Force Base and you get to sign
your name on it get a selfie with it
yeah break that's right the champagne
over the nose of it and kill yourself
and other people like want to save the
Dolphins or whatever you know whatever
ever you want will will put your name on
or give you a sense for it and give you
an opportunity you can kind of stratify
or have cohorts of where people's money
goes I mean you know what was it that
you were saying before you like giving
money away because it makes you feel
good makes you feel good to give your
money away well for the really rich
people that is what taxes are supposed
to be and what you know your framing
around this is this rich person could
pay for this many people at the bottom
end or it could make life better for
these people but the there's just no
lineage there's no sense at all I don't
know where my [ __ ] taxes go well and
it becomes a game like I'm I'm in huge
into tax avoidance I feel like everyone
like a prisoner of war has an obligation
to try and Escape I feel like every
citizen has an obligation to pay as
little tax as possible and if you're
wealthy and can can afford really
sophisticated tax advisors you can avoid
a lot of tax and the tax code is
basically written for what I call Super
owners there's a myth the US tax code
that the rich don't pay their taxes
actually the the rich super earners pay
a disproportionate amount of their
income to earners so you're an
entrepreneur so you're you're able to uh
write off a lot of your expenses the tax
code loves entrepreneurs but that
investment banker I was talking about
there's no hiding his salary he makes 10
million a year boom W2 Topline gross
income living in Connecticut 52% go [ __ ]
yourself 5.2 million right out of your
check you don't even see it boom it's
gone if he manages to save the money
though to be uh to buy real estate by
stocks he becomes an owner a grows tax
deferred so think you're you're a stock
if he's a stock and he's making 10
million in growth or income a year but
every year it gets clipped by 52% very
hard to hit wealth whereas if you own
stock Apple Nvidia Apple goes up 8 10% a
year it grows tax deferred and then when
it gets taxed it gets taxed at a lower
rate and if you're really wealthy when
you're about to get taxed or you want
the money well first off you can
probably borrow against it put it into a
trust trust and never and then pass it
on and step up basis goes up and never
pay taxes on it but say you want some of
it pretend you want to spend more time
with your dad in Florida and move to
Florida and Save 133% in taxes said Jeff
Bezos so there's all sorts of what we
have done in America is we've said if
you win the gold and you become a super
owner we're going to give you the silver
and the bronze the myth is that rich
people don't pay their taxes the super
earner dad owns a chiropractic clinic
mom is a
partner at a law firm they make a
million and a half bucks a year in order
to do that they probably need to live in
a major Urban Metro usually in a blue
state they're paying 50 52% in taxes and
so the idea that the rich aren't paying
enough they're like are you [ __ ]
kidding me but the top 25 taxpayers in
the US I mean sorry the top 25
wealthiest taxpayers in the US depending
on which stud you look at pay between
six and 16% tax rates corporate taxes
are the lowest they've been since 1939
they used to account for two per of GDP
now they're just
1% so the people who get most screwed
are young people there's a lot of taxes
on them the biggest tax cuts they don't
get to engage in mortgage interest rate
and capital gains and also the super
earners I was on The View today which is
weird and of all the things that whoopy
wanted to talk about she came backstage
and was talking to me and she was like
angry at how many taxes she's paying I'm
like are you I'm like are you a closeted
Republican and she's like I make a
really good living here and I give half
of it to the Govern government and now
they want to charge me surge pricing
when I drive my car into the city she
was I rate about surge pricing and I
thought it's you know wealthy powerful
people like whoopy she has on influence
whenever she hears the argument that
rich aren't paying their taxes she's
like you're [ __ ] crazy and here's the
thing it's a nuanced argument it's the
super owners that don't pay their fair
share and corporations the super earners
and the young get really screwed Scott
Galloway ladies and gentlemen scottt I
appreciate the hell out of you it's so
good to see you everywhere at the moment
I do feel like you're kind of following
me around the internet which is nice to
resist fud I'm like AOL in the 90s stick
your hand in a cereal box and I'm gonna
pop
out I appreciate you mate new Buck out
now everyone should go and pick that up
uh where else where else should they go
to follow you on the internet like I
said boss I'm everywhere prop prop G pod
pivot with Caris swisser my newsletter
no mercy No Malice but like I said I'll
find you God damn it what an apocalypse
IC and I appreciate you thank you all
right brother thanks Chris
congratulations on all your success if
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