THE REINVENTION OF COMPANY CULTURE

everyone hey everyone hope you're well i wanted to talk about the in case you've missed it the linkedin global talent trends 2022 survey i thought was really interesting because we've been talking about culture for for what seems like since the since the pandemic started and and before right there's been so many iterations of culture over the years as things have changed and i've been speaking about it loads and i think it's an interesting survey they they said they spoke to global hr leaders polled a bunch of people they don't say who they are um but you know they get some really really good data it's beautiful it confirms a lot of the stuff that we've been speaking about um and for me and i've said this before culture is really about spreading kindness you know for people leading organizations really caring about how their people are feeling thinking how they are how their experiences and having having the self-awareness um to care about the people that work with them i think it's great you know when you start a new job and loads of people have started new jobs recently on my linkedin feed it's crazy it's like congratulations congratulations starting a new job all of that stuff has your new boss plonked down a stack of like to-do list stuff or did they send you a beautiful gift and you know some flowers or something really nice and kind i think that's that's really interesting um and so these last couple of years it's felt like employers have really had an opportunity to rethink and reimagine like what working experience is like you know there's no one-size-fits-all i think that's really clear now and it's so important to think about as an employer what your employees work experience is like you know vital and it's so important for attracting retaining staff and i'll go into some of these stats actually on on the linkedin report which is super interesting which confirms a lot of this stuff personalizing the experience and all of that and then for us the individual the person that's working it's been really fascinating more and more people are thinking about their well-being thinking about their work and their life and how it's integrated and i think it's it's fascinating the three things i'll make sure i get this right the three key things um that the linkedin talent survey explored which i thought was interesting was flexibility well-being and then this great reshuffle and from all of the results and stuff it's really interesting how this has evolved and and it's been it's been cool on flexibility according to linkedin when employees are satisfied with their company's time and location flexibility they're 2.6 times more likely to report being happy happiness is key 2.1 times more likely to recommend working in working for the company which is great right and again i mean with all of that you'll keep people you'll attract people better and i think this great resignation is a regulation from companies with bad cultures from bad bosses that don't care about their team and i think this is really playing out now which is interesting and flexibility again according to linkedin is becoming a key value proposition for employers and they gave some stats and this was between 2019 uh compared to 2021 83 increase in job posts mentioning flexibility maybe that's just marketing from from companies let's say 343 more mentions of flexibility in company posts so it's clear companies are cutting on to the fact that you've got to mention flexibility in your job pace in your communication to have the best chance of attack attracting the best people and that's clear 35 engagements when a company post mentions flexibility so you know employers are clearly catching on that to attract people you have to communicate about flexibility and you know i mean just listening and reading all of the posts on linkedin and all the comments everyone's talking about the importance of flexibility for themselves and so companies are listening and they're responding which i think is really cool let's hope that actually translates into the work experience as well number two skills well-being um and it's it's interesting that a lot of people are really wanting to have a more holistic view of how they work if you're working at home if you're in a fully remote company you're seeing your best school day you know a lot of the time and certainly for me i love getting out i love walking but if i'm at home sometimes i just date you know you just sometimes you work harder longer you're out less the beautiful thing about commute and a lot of people say hey you'll get you get all of the commuting one this commuting time back but the commuting time is a wonderful time to like move and do exercise so you know you've got to make sure that you're doing that maybe a bit of morning yoga a fake commute if you're working at home and and just thinking about your health and your well-being because if you're happy and you're healthy you're going to be much more productive and it's it's a no-brainer um the stats that linkedin produced from their reports if employers fee employees feel cared for at work they're 3.2 percent more likely to be happy at work and 3.7 times more likely to recommend the company um not too surprising you know happy employees healthy happy employees make better employees if people are happy they're going to recommend the company to their mates and and the whole experience for candidates as they're going through an interview process and various people interviewing them is going to be much better um content clearly is mirroring what people are talking about because they say again so many posts about people talking about well-being burnout is a big thing you know there's a whole raft of stuff on linkedin that's talking about the importance of well-being um and clearly content has mirrored that um company content is mirroring that and again you've seen a 73 increase from 2019 about company post talking about well-being um 147 increase in the share of job posts mentioning well-being you know it's it's really confirming what we know and again companies are starting to talk about it and i really hope that that is translating into what it's actually like to work in these companies they're using it for marketing and for attracting people let's hope it's actually following food because if they don't then people will people are super happy to move um and this moves into their their third thing the great reshuffle um and employees are saying what can do what can we can do better companies can too and so and so people now are expecting employ much more from their employers and you they talk about the great reshuffle people talk about the great resignation the great we hire whatever it is but people now people will move if they're not happy if they're not happy with how they're being treated the environment they're voting with their voting with their fee and again i think it's this great resignation this great reshuffle there's a reshuffle and resignation from environments where people are not happy of course economic play economics plays a big part and there are a lot of jobs around depending on the sector you're in but companies need to work harder and they need to get this right um the stat the stats that linkedin which are really interesting job shopping is on the rise two times increase in job-based views per application in 2021 compared to 2019 which confirms this and then candidates are more engaged engagement companies talk about culture 67 engagement boost from post-mentioned culture and that is also mirrors my um my conversations with people you know i speak to loads of people every day and um money is not top you know it's it's culture and people want to work in a really great environment where they're valued where they can you know where they listen to you know where people are saying you know how how do you work best uh how can i structure your working experience so you know that that's they're the things you need to do now and if you're talking about it on linkedin as a company awesome make sure you're doing it and make sure the experience is great so i think really fascinating you can find the linkedin talent service or clearly on linkedin there's a short summary there's a longer version but i think it's some really interesting stuff i hope that's helpful don't forget to sign up on my channels youtube bentley lewis or don't take out your phone and you can do spotify the recruitment show hope that's really helpful have a wonderful day