Video summary
Piers Morgan observes a significant cultural shift in America characterized by the rise of what he terms "Bro Archy" and "bro politics," noting that this movement prioritizes efficiency over optics and doing good deeds rather than merely looking good. He contrasts figures like Vivek Ramaswamy, who engages in debate preparation with his team, or Elon Musk launching rockets into space, against a backdrop where actions are taken even if one disagrees with the underlying ideology; what matters is that tangible progress is being made. Morgan highlights how this "bro" culture has resonated deeply with young men across America who have felt lost and struggling to define masculinity in an era driven by social media and virtue signaling. In this current climate, traditional markers of success like winning are often overshadowed by a celebration of losing, while weakness is frequently valorized over strength, leading many disillusioned youth toward influential figures such as RFK Jr., Elon Musk, Donald Trump, Joe Rogan, Andrew Tate, Jordan Peterson, and Vivek Ramaswamy. Morgan acknowledges the historical necessity of movements like #MeToo in correcting historic imbalances regarding male behavior towards women but argues that society swung too far on this pendulum, leaving young men confused about how to behave after being conditioned to feel ashamed of their gender. He points out that while it is easy for some to dictate behavioral norms, others who were previously told they must be a certain way are now facing uncertainty as the pendulum begins to swing back toward balance. This tension is illustrated by recent scandals in the UK involving figures like Greg Wallace, where past "ladish" behavior from decades ago has suddenly become grounds for severe backlash and complaints. Morgan further notes that this cultural shift impacts how people meet; historically, 40% of marriages began with workplace romances facilitated by gender imbalances, but modern restrictions on such interactions have forced reliance on dating apps which are now declining in popularity as they foster flimsier relationships that drop off quickly. The discussion turns to the concept of "cancel culture," which Morgan suggests has effectively been cancelled following a decisive political victory for Donald Trump aided by supporters like Elon Musk and Joe Rogan who reject virtue signaling. He traces the origins of wokeism back to the 1960s as a clarion call against social injustice, but argues that in recent years it was hijacked by what he describes as fascists who demand total conformity regarding values, heroes, books, movies, and jokes. Morgan asserts that enforcing such uniformity destroys integrity, particularly citing issues like supporting trans athletes in women's sports to the point of undermining competitive fairness; when society demands everyone think and act identically under threat of destruction for deviation, he argues this behavior mirrors fascism rather than justice. Morgan concludes by analyzing the recent election as a definitive repudiation of these progressive ideologies, noting that Kamala Harris, despite her attempts to move toward the center during her campaign, was defeated because voters trusted Trump's ability to fix the economy and handle illegal immigration more effectively. He attributes part of this victory to Trump's "swagger" on the world stage and his display of personal courage after being shot, which Morgan describes as a badass statement that resonated with many Americans. The transcript ends with an advertisement for Nomatic travel gear before Morgan reiterates that while the concepts of wokeism and identity politics may be dead in principle, their execution will take time to fully fade away following such a clear electoral signal from the American people.
Read the full video transcript
there's this uh rise of the Bro Li Archy
and bro bro politics at the moment which
is fascinating I think it's I think it's
really interesting but this
prioritization of doing good over
looking good of sort of efficiency over
Optics and um you know this is one of
those examples I think where both have
gone aai both the thing that you did and
the way that it was done and the way
that it was led up to uh but in stock
contrast to VI ramaswami doing debate
prep with his top off hitting a hitting
Four Hands On is court or Elon Musk you
know sending Rockets into space sort of
a world of people doing things even if
you don't agree with the things you
can't deny that they're doing stuff and
uh yeah I wonder what the medium-term
future looks like now for America well I
think one of the most important things
of the broer gari in terms of its impact
is that so many young men gravitated to
it because they've been feeling lost
you've talked about this a lot I've
talked to you about this a lot I've got
three sons from 23 to 31 I've seen it
firsthand how they've been struggling
not just my sons but their their
friendship group have been struggling to
understand what it means to be a man in
this weird age that we're now in social
media driven age virtue signaling driven
age a a weird time when losing is almost
more celebrated than winning where the
old alpha male chess beating is now seen
as something to be ashamed of um where
weakness is almost now seen as a greater
characteristic than strength and I have
been on this for years thinking this is
a ruinous way for society to go and
suddenly along in America uh you have
this group of very alpha male guys all
chess beaters from RFK Jr to Elon to
Trump to Viv to Joe Rogan all of them um
very strong minded guys to a lesser
degree in a different space Andrew Tate
and his brother who wield extraordinary
influence but I think have a stre of
blatant misogyny in Andrew's case which
I really don't like but a lot of the
reason for his appeal is that lost young
men gravitated to to him because he was
pounding a drum of take care of yourself
be uh be proud of being successful
aspire to be better than you currently
are Etc and that resonates with people
I'd add Jordan Peterson to the I was GNA
say even though Jordan's not a massive
fan of Andrew uh the message in
principle isn't that different no no and
the message is be proud to be a man
again you've been ashamed of being a man
for many years now since the Avalanche
of me too of times up which absolutely
had a an important role in society in
correcting a historic imbalance in the
gender no question and historically bad
behavior by a lot of men towards women I
I absolutely do not denigrate either of
those movements but what it did do as I
knew it would do the pendulum swung so
far the other way that actually it
freaked the hell out of young guides and
they were suddenly like what am I
supposed to be how am I supposed to
behave and women listening to this might
think well it's easy you know how to
behave actually it's not that easyly if
you've been conditioned to think that
being a man is XY Z and suddenly you're
told all those things are things to be
ashamed of and now we've had the
pendulum swing back a little bit and
you're seeing a sort of corrective
balance where I think people have begun
to work out where the boundaries are
where the lines are to a degree I think
it's still compx out there um and you're
seeing it at the moment with the whole
Greg Wallace scandal in the UK and you
know for American viewers very simply
he's a guy who does a cooking show on TV
who's been very Ladish for 20 years or
so uh and now that laddishness has come
back to be used as a stick to beat him
and he said a lot of things which are
pretty unpalatable to women who've now
ganged up to complain about him um but
again that raises that whole area of
workplace banter uh workplace
relationships right I mean I read uh
that until 10 years ago 40% of all
marriages began with a workplace romance
that stat cannot exist today because how
does it start historically it would be a
guy in a superior position with a woman
in a in a lesser position that's
historically because of the gender
imbalance in the workplace so how do how
do people meet now at work they're not
really allowed to so what happens then
then you gravitate to dating apps
they're all pretty they're going out of
fashion too to create a flimsier
relationship as well they drop off more
quickly yeah and that's you seeing that
their popularity is decreasing so I do
think well how are people meeting each
other actually with difficulty yeah Elon
said cancel culture had been cancelled
something you'd been Haring on about for
a while you think that's true well I
like I like the idea of it I certainly
think that when you've got a thumping
win for a guy like Donald Trump who's
been helped over the line by people like
Elon like Joe Rogan and others who
simply don't to or believe in the
concept of cancel culture that's
incredibly powerful and I think they
send a message to the work world and I
always temper this kind of part of a
discussion about woke wokeism by saying
it when wokeism originally began back in
the 60s in America um it came out of
Music actually and it was just it was a
Clarion call for people to be more more
aware of Social and racial Injustice by
that criteria alone I'm woke happy be
woke it's just the way it's been
hijacked in the last 10 years by what I
call I call them fascists they hate it
because they hate fascists but I say do
not understand that when you operate on
a principle of cancel culture of virtue
signaling of fact avoid about
things like supporting trans athletes in
women's sport to the point where it just
destroys Integrity of women's sport
irrevocably when you pound those drums
actually you're behaving like a fascist
where you want people to think like you
to act like you to speak like you to
have the same values to have the same
principles to have the same Heroes to
read the same books to read watch the
same movies to laugh at the same jokes
and if you deviate we're going to
destroy you that's fascism actually and
they don't seem to either understand
that or they're in denial but this
election's a big wakeup call because I
think this election was you had kamla
Harris Progressive pretty farle
Progressive throughout her entire
political career desperately trying to
move to the center when she became the
the nominee but it was all too late
because the receipts were there and the
receipts were used against her memorably
in that transad that the Trump campaign
did which they Reon move the needle by
up to three points where it simply ended
with carela Harris is for they them
Donald Trump is for you that was very
simple but very effective because
actually personal pronouns are
and we all kind of know they
and now I've noticed on my emails people
have stopped using them because they now
realize actually it's made them look a
little bit ridiculous particularly those
who insist on calling themselves they as
Joe Rogan said about Sam Smith there's
only one of you
buddy yeah do you think it's a a
repudiation of that obviously you've
made you've made the claim that wokeism
is dead and identity politics is dead
and virtue signaling is dead I think I
think the the concepts are dead the the
actual execution of a death may take
some time but I do think that if it
wasn't dead you'd just seen a massive
victory for a progressive far-left
candidate in carela Harris who pretended
she wasn't but actually is to her
bootstraps and and she got wiped out and
I think that that's an indication of
three things one Americans trusted Trump
to fix the economy and illegal
immigration better than they trusted her
to do that uh secondly there's something
about him on the world stage the Swagger
that Trump brings to the office which
annoys a lot of people but he's actually
quite effective and I think that that
was partly in people's minds
particularly when he put his fist up
after being shot he showed the world
that the potential president of the
United States was a badass strong guy
and I think that moment we won in the
election when we look back in in history
to that moment particularly when he then
got back on a debate stage the week
later a rally stage and did it all over
again in front of 20,000 complete
strangers I spoke to him that night he
rang me cuz he'd seen me talk about it
on Fox and I said I got to say whether
people love you or hey that is a badass
statement of personal courage and he was
he was interesting because he he
actually said in that call you know I
knew if I didn't get back out there now
I might never get back out there which I
thought was an interesting you don't
often hear Trump a little bit of
vulnerability a little bit where he kind
of knew himself in other news this
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