The Real Reason Why Your Sports Coaching Business Is Stuck (how to fix it)

Duration: 9:59 2192 transcript words EN summary

Video summary

The speaker argues that the primary reason many sports coaching businesses remain stagnant is not a lack of marketing strategies or business tactics, but rather a failure to evolve as coaches themselves. He illustrates this point with an example of a coach who was earning $3,000 per month for years before suddenly jumping to $10,000 in a single month simply by changing how he offered his program and securing more committed clients. The core message is that income growth is directly tied to the quality of the service provided; if a coach believes their current skills are sufficient, they will struggle to justify higher prices or retain clients who demand better results. Consequently, the first step to breaking through revenue ceilings is recognizing that there are distinct levels of coaching proficiency, ranging from "good enough" to exceptional, and understanding that one's self-perception as a top-tier professional is essential for charging premium rates. A significant barrier preventing coaches from raising their prices is the fear that they are not actually good enough at what they do, despite having years of experience or a background in sports. The speaker notes that while the barrier to entry for starting a coaching business is low because no certification is required, the depth of skill needed to scale successfully is often underestimated. Many coaches assume their initial sessions and results are adequate, but when parents question why they should pay more than competitors, it reveals a lack of conviction in the coach's unique value proposition. This doubt stems from a failure to critically evaluate one's own coaching style, sales process, and training programs. To overcome this, coaches must strip away their ego and honestly assess whether their sessions are truly transformative or merely average, realizing that confidence in pricing comes only after they have improved their actual coaching delivery to an elite level. The video concludes by emphasizing that business strategies alone cannot sustain long-term growth if the foundational skill of coaching is not continuously refined. The speaker shares a success story of a top-tier coach he works with who manages 170 clients and generates nearly $700,000 annually, attributing this massive scale to superior retention rates and an advanced coaching system rather than just marketing tricks. He admits that his own content has historically focused too much on business scaling while neglecting the crucial aspect of improving coaching craft, a mistake he is now correcting. Moving forward, the speaker intends to shift his focus toward helping coaches realize they can be significantly better at their trade, as this internal development provides the necessary confidence to implement high-level business advice and ultimately provide exceptional value to hundreds of children every week.

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I saw three coaches last month that have been stuck like literally for years at $3,000 per month. Um, one of those coaches had their first ever $10,000 per month. He'd be very happy making 5,000, but he made 10 grand in one month. Um, we just switched how he sells his program, right? Um, but that is not a super advanced type of thing that we did. We just switched what he's offering, made it easier for him to sell it, got people that are more committed. That's it. Right? So, it's an income thing. Like 99% of the time in my experience, uh if you're stuck at a certain level, it's changing how you offer it. It's getting people more committed. It's getting people to have more skin in the game. Um in the model that I teach coaches, if if they get three clients, new clients per month, should be making 9,000 new dollars per month based off of the model that we have charging at least $3,000, right? Not super difficult. But 99.9% of coaches that hear me say that in this video are going to be afraid to do that. They're going to be afraid to make that change. you're going to think it's physically impossible, but if you're in our program or you talk to any of the coaches that I've actually worked with that charge that amount, like you would believe it because they would tell you. You're not you might may not believe it just because I say it, right? But if you can see proof from other people, u that's why you go to my website, you can see a ton of proof there. Uh that's that's the first thing that I see. It's coaches afraid to charge more or they're afraid to make some sort of business decision like that to uh do something that might feel a little uncomfortable. Um that's the first thing. The second thing is something that I am noticing way more right now and this is going to be relevant to most coaches I watch, but it's understanding that you have to be a good coach. And the hardest part with this is like most people who watch my videos are sports trainers. They uh have some sort of background. Most people have background playing and they developed a love for coaching. Um, and they want to start a private training business. Or maybe they've done team coaching, PE jobs, that sort of stuff. They've been around kids and they they want to take their skill sets and start a business. I mean, there's a million different ways coaches can get in this industry. Uh, but most people think that, you know, they're good enough to start this business and u get clients. Uh, but what I'm realizing, it has taken me like nine years of doing this videos. It has taken me nine years to figure this out, but I finally figured out this week. It is many people think they're really good at coaching. They're actually not. There's different levels to coaching. Uh, and with that a service-based business. So, there's different levels of um how you meet someone for the first time. There's different uh levels of uh a sales process. There's different levels of a training program. There's different levels of results. There's different levels of uh confronting clients when things aren't going the way they should be. U there's there's so many little details to like someone who's a really really top coach and someone who's pretty good, someone who's normal, and then someone who's just like not that good. Uh the barrier to entry in this industry is honestly it's lower than most industries out there. Like you don't need a certification to start. Um, if you literally have the internet, you can get clients. Um, if you have some sort of background, some sort of knowledge, you can get started. Um, and I've seen though that, you know, the first thing with I talked about pricing and the second thing that I talked about with like the levels of coaching, those two things go handinand. And here's how they go hand in hand. It's because if you think that your coach, like if you believe deep down that, you know, I have these self-limiting beliefs, my coaching is not good enough. Like if you believe that, then how are you going to go charge more for your service? It just those those don't make sense. Like example, if I run a session and I leave that session, I'm like, man, you know, was that actually a good session for my client? And I start to like question myself and I start to think, uh, you know, wasn't that good? Well, how am I going to have the confidence tomorrow to get on a sales call and start trying to charge more for my services? Cuz like I don't even believe it. But that's where you have to strip down your ego and you have to be like, "Okay, like let me actually think about what I'm offering. Let me think about, you know, this service that I'm providing and like let me let me see like can I make this better?" And the second you start to make your coach, that's when you have more confidence to raise your pricing. And this is the I think the biggest problem though is a lot of coaching is good enough. And when they try to raise their prices, parents don't believe them. They don't believe they should be paying for that. Um they probably don't have enough results. they don't um have enough conviction to what they're saying or maybe they tried out an evaluation session and they were like yeah it was okay like we you know we could do this with anyone else in our area like they're going to question why is your thing so and so this is why I am making a pretty big shift on my coming up I have for years nine years of my life I've been talking over o over again about how to make money on how to grow a business how to scale a business I have gotten literally thousands of people over the years and this is this is awesome it's probably the thing I'm the most proud of other than helping the clients that I've worked with. It's like I've had thousands of people who've watched these videos that have gotten their butts off the couch, started a business, went full-time, now providing for their families, like they're helping hundreds of kids every single week, uh, all through this channel, and it's been awesome. I've been able to develop a consulting business that has helped thousands of people at this point, uh, who go through our program or they work with me one-on-one, um, or they've bought some of our ebooks or our info products. Like all of that's been cool, but the thing that uh that really I've I've realized is I've spent so much of my life and so much of my time talking to coaches that are on this channel that watch that watch these videos um assuming that they were good. And that's been one of the biggest mistakes uh recently that I think I've made is that most people that watch these videos have a a good understanding of coaching. But the reality is uh that's an area of of business that when you develop that and get better at that, the amount of money that you make, those two things are are connected, right? And I think some of the stuff that that I post in the future, it's going to get you to open your eyes about, okay, man, I I could be way better at coaching. And there's different levels of this. And I'm not going to sit here and say that I was the best coach in the world cuz like I would never say that. But there's a lot of stuff that I learned in my coaching career that I know I've never talked about on this channel that I know I on here really confidently through like real life lessons and real things that I've done with my customers that helped me grow as successful. It was because the coaching was on lock. All right. And so if you're watching this video and you want to learn more about that our channel um you know at this point we have like I don't know like 13,000 subscribers or something. Um, I already have worked with a lot of coaches. I've worked with more coaches in this industry than everybody that's trying to do what I do uh together. Uh, and you know, I'm at a point now where it's like I I really want to help people become better coaches. So, when they utilize my business advice, it's easy cuz like they're they're good at what they do. And that is uh that is something that it sounds simple, but it's it's taken me years to figure this out. And I know it now and I've put my finger on it. And because of that, I'm going to be changing a lot of the the content that I talk about on here. Um, because I know it's it's honestly I know that's going to be the thing that helps coaches break through with their business long term is they raise the value of their own. They become better coaches. That's going to give them confidence to charge. That's going to give them confidence to to make way more money. Uh cuz there's people right now that I work with that like my highest level coach I'm working with right now like we talked um two Mondays ago like he has 170 kids in his program making roughly $600 700,000 per year um only has 170 clients right it's unheard of uh like if you could find anybody else that lives in the United States that has that type of business u that has his level of retention that his has set up the reason why he's really successful yeah he's implemented a lot of the the marketing and business strategies that I've been able to help him with over the years. But out of everyone that I work with right now, he's the best coach. He has the best coaching system to keep the best results with kids. Um, and that's where I think coaches that are just starting in this industry, um, I'm I'm really want to help you guys with that. Even you've been doing this for a while, it's a good reminder. There's more to learn. There's other levels to this. Um, and people that mope around that are making 3 to 5K per month thinking that, you know, there's this next new way to grow the business. Well, if you don't really develop yourself as a coach, any business strategy is not going to work. long term it's not doesn't matter. Um and so I know uh this has been fresh in my mind over the last uh couple days and I've seen this recurring thing over and over and over. Um and it's really what I want to tap into this coming year and and try to provide some level of wisdom on that on this channel. Um and at the end of the day, if you have any questions about being a better coach or making more money, that's what this channel is about uh moving forward. And uh hope this helps. And if you have any questions for me, go down below here, reach out to me, um, get in touch. And the last thing I'm going to say, cuz not every most people watch my videos, don't watch this all the way through. Um, last thing I'll say is at this point with the business coaching programs that I offer, you have to be a certain level of coach to actually get my help. Um, and I decided to make that change a couple weeks ago and like it's absolutely hilarious looking at things right now, seeing growth of the people and how fast they can grow their business when they're certain level. Um, so I put every coach through a process if they're thinking about actually working with me and getting help with their business. They have to go through a process. Um, so I can see where they're at with their uh their coaching style, their coaching business. Um, and that's been a game changer for me. Uh, and that's why now I really want to spend the time on YouTube to talk about, you know, that side of the business cuz it's it's part of the business that I haven't any of my time talking of. I've been talking about growing the business, scaling the business, getting new clients, marketing. I have over a thousand videos on this. Uh, so hopefully that helps. I'll see you soon.