The Price Of Winning & Why It's Worth It: Truth About Kobe Bryant & Michael Jordan | Tim Grover
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In this episode of Impact Theory, host Tom Bilyeu interviews Tim Grover, widely regarded as "The Trainer," to explore his new book *Winning: The Unforgiving Race to Greatness*. Grover redefines winning not merely as securing a trophy or accolade, but as the relentless grind through obstacles and pain required to endure for just thirty seconds on a platform. He argues that true victory is an internal state of mind rather than external validation, emphasizing that one must be willing to repeat this process over and over again. Grover explains his philosophy by contrasting it with common advice: instead of jumping up immediately after losing, winners should stay down long enough—minutes or even days—to analyze exactly why they failed before rising stronger and smarter the next time. This approach transforms loss into a learning opportunity rather than just an event to recover from quickly. A central theme of the discussion is the distinction between weaknesses and flaws, with Grover asserting that while everyone has weaknesses they must work around by finding partners who possess those strengths as their own, true greatness comes from embracing one's unique "flaws." Using Michael Jordan and Kobe Bryant as examples, he illustrates how traits like obsession, intensity, and a competitive problem—which others might label as negative—are actually the very gifts that allow winners to stand out. Grover notes that winning requires individuals to be different; it demands thinking differently and doing things no one else does. He warns against trying to "unwind" or relax on command because for high performers like Jordan and Kobe, their intensity is a necessary fuel, not a bug to be fixed. The conversation highlights how the human mind subconsciously rewards the pursuit of improvement through neurochemistry but punishes those who fail to pursue purpose with feelings of emptiness and lack of meaning. Grover delves into the mechanics of his training process, which was entirely data-driven before modern technology existed. He recounts meticulously counting Michael Jordan's steps after games—tracking how many times he jumped off each leg—to create tailored workout regimes that balanced muscle usage for future performance. This obsessive attention to detail underscores Grover's belief that the process is non-negotiable; one cannot simply "love" a process if they do not execute it with absolute precision, regardless of emotional fluctuations or external distractions. He emphasizes that winning has no loyalty and will often favor those who work less hard than their competitors, so winners must become maniacal about their own processes to ensure consistency. This relentless adherence to the grind ensures that even when results are absent in a specific moment, the foundation for future success remains unshaken by emotional highs or lows. The dialogue also addresses the necessity of harnessing what Grover calls "the dark side," including anger and controlled rage, as tools rather than evils to be avoided. He explains that while people often fear these emotions or view them as destructive, winners learn to control their rage and place it in strategic locations to win battles within an internal war fought every moment. Anger is a reaction to external stimuli, but the dark side transforms this into controlled energy used for protection and dominance when necessary. Grover shares a poignant story about packing his daughter's suitcase while she asked if he could stay home by eating less; despite her plea, he continued packing because setting an example of dedication was crucial for teaching her what it means to win. He concludes that life is the only game one cannot opt out of without facing severe consequences, and true greatness requires writing your own story rather than letting others dictate its terms or making fairy-tale decisions that compromise long-term success.
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To me, anger is a reaction to what
somebody else said to you.
It creates an emotion.
All right.
The dark side turns your anger into
controlled rage. Now, you're in control.
Now,
how long can you stay in control?
That's the difference. Are you going to
burn out right away? All of a sudden,
you just let out all this rage? Or do
you know how to control it and place it
in the right places?
Not only to win the battle,
but to win that war.
And we literally have a war going on
every single moment.
It may not be out in here, but there's a
war that goes on in here all the time
with ourselves.
All the time.
And you can't win that war with only
light. You can't.
Hey everybody, welcome to another
episode of Impact Theory. I am here
today with somebody who is truly iconic.
He is not a trainer, he is the trainer,
the one and only Tim Grover. Tim,
welcome to the show, man. Tom, it's an
honor to be back.
Dude, I'm so excited to be sitting down
with you again. I am obsessed with you,
your mindset, your books, and the new
book Winning, The Unforgiving Race to
Greatness.
Yes. I was blown away. I have the
chills. Literally just saying the title
of your book gave me chills.
Uh, it's fantastic. I think we have to
define for people cuz you give a pretty
interesting take on what winning is.
What is winning.
Winning is not about the trophy and the
accolades.
It's about the grind. It's about the
obstacles. It's about the challenges.
It's about the pain
that you endure along the way
for that 30 seconds
of being able to either
stand on the platform,
be acknowledged by individuals that are
close to you.
But when that happens,
your mind has to immediately shift back
because now
you felt and tasted something
that you can only get through winning.
Are you willing to do it again?
Over and over and over. You've trained
some of the
the greatest of the greats, Michael
Jordan, Kobe Bryant, um
Charles Barkley, Dwyane Wade. I mean,
just
the the Hall of Fame is chock-a-block,
as my wife would say, with people that
you have trained.
Um
so you know something about winning. You
know something about sustained winning
over time.
Why do you call it the unforgiving race
to greatness? Well, it's interesting
that you said that I know about winning.
The reason I know so much about winning
is because I've had to deal with so much
losing.
That's interesting. What do you mean by
that? Everybody wants to win, but in
order to know how to win,
you got to know how to lose cuz you're
going to lose more than you're going to
win.
But every time you lose, what do you
gain from it?
So every time I've lost,
people say you got to jump right back
up.
You know, get back right on your feet
again. And I I disagree with that.
After you lose
or when you get knocked out
stay down there for a minute.
Understand why you lost.
What were the reasons? Why are you down
here? Why did you lose?
Why did you get knocked down?
Because if you just jump right back up
you're going to lose again.
And again, and you're continuing going
to lose the same way. So, every time I
lost
I stayed down for a second.
Minutes, hours, days
weeks.
But, when I stood up, I was different.
I was smarter.
And when I lost again I stayed down.
I stood back up. I was stronger.
When I lost again
I stayed down.
How did I stand up again? I was more
confident.
Lost again.
Stood up.
I was more resilient.
Now you start putting the pieces that
are necessary to win over and over and
over again.
So, if you lose and you jump right back
up and you haven't really changed, I
mean really really changed from that
loss
you're never going to learn from it and
you're never going to really truly know
the unforgiving
race to greatness because that's the
that's part of the unforgiving part is
the losing part. That part is
unforgiving.
I've heard you say it's so funny how
often you give me the chills. I heard
you say that
you know, people will tell you, "Hey,
you just lost. You need to look in the
mirror." And you'll see the reason that
you lost. You said that's not true.
It's what you don't see in the mirror is
why you lost. Ah, the shelves again.
What What does that mean? What What is
it What is it that people don't see?
It's what's really inside of them. So,
what they're seeing when they look in
the mirror, they're just trying to see
what's on the surface. But, winning and
losing wants to know what's inside of
you. It wants to know what makes you
tick. It wants to know what your desires
are. It wants to know what your ego is.
It wants to know what your limitations
are. It wants to know what your mindset
is. It wants to know everything about
you because winning does not lie. When
you look in the mirror,
you can lie and see what's on the
surface. Cannot lie what's going on
inside.
And that's what people are not willing
to see, the lies that are truly going on
inside of them that are not allowing
them to win over and over or sometimes
even win once.
You have to look Winning requires you to
go so far deep inside yourself.
It's way beyond the surface. It's way
beyond internal. It It's going to a
place that
a lot of people haven't visited in a
long, long time because they're afraid
to visit that person because when they
visit that person,
they don't know who that person is
anymore.
Does this have to do with
um
not wanting to recognize your
weaknesses?
It's not willing to not only recognize
your weaknesses. It's not willing to
acknowledge them, not to work on them,
not to face them, and also what you have
to do to change them.
People will point out your weaknesses,
but there's a big difference between
your weaknesses and your flaws.
Your flaws are your gifts, and people
are so busy
trying to deal with their flaws and
change their flaws when their flaws are
actually allows them to stay in that
race.
Can you give me some specifics on that?
Like give uh use yourself, use MJ, Kobe.
What were the flaws that
they had that were actually unique
gifts?
Well, if anybody got a chance to watch
The Last Dance, Michael said, "I have a
competitive problem."
I have a competition problem.
Like everything is a competition.
Well, for most people,
they'd be like, "That's his flaw. He's
always got to compete. He's always so
intense. He's always wound up."
Like everybody tells him, "Unwind."
You can't tell individuals like
yourself,
like me,
to unwind.
That's when we're the most
uncomfortable. When we decide to unwind,
it's because we want to unwind, not
because somebody else tells us to
unwind.
So, when you look at that, when people
always say, "Oh, listen.
You're too focused. You should relax."
Why? You work too much. You're obsessed.
With Kobe, it was always an obsession.
You're obsessed.
Those are flaws.
But those flaws allow you to win over
and over and over again. Initially,
those may have been weaknesses, but when
the individual recognized, "You know
what? These really aren't my weaknesses.
These are the things that allow me to be
different.
It's what allows me to be unique because
winning wants you to be different.
Winning requires you to do different
things. Winning requires you to think in
a different way. Winning speaks its own
language. Winning has its own way of
recognizing you.
It's not what the It's not the same. So,
winning requires you to be different,
but being different scares a lot of
people,
which
people think is a weakness, but once you
recognize that difference is one of your
greatest flaws that you have, the
ability to stand out,
now you start to actually see what
winning's about.
All right, then talk to me about
weakness.
One of the things that I found so
extraordinary about your story and how
you guys started with Michael Jordan is
that you wrote to every player on the
Chicago Bulls except Michael Jordan
saying, "Hey, I can train you." But only
Michael reached back out. Like that to
me is such a signal to what greatness
is.
Why when he was already on the path to
being one of the greatest players in the
NBA, why do you think it was him that
reached out?
Well, you just brought up the weakness
point. He recognized he had a weakness.
Not a flaw, he had a weakness.
And he said, "I must figure out how to
make this weakness my strength." Now,
what a lot of individuals do is they'll
take their weakness and make it into
their strengths, but they stop working
on their strengths, and they don't
advance all of those things. That's a
very key component there.
Recognize your weakness. Recognize what
you're not good at, what you're not
talented at. Do you have the ability
to raise that level? And so And there's
some things you Most people just don't.
A lot of the weaknesses you can make you
can work on, but there's some weaknesses
that are just your weaknesses. Now, how
do you work with those things? You find
individuals around you
who have
your weakness is their strength, and now
they can carry
you or carry the team, carry the staff,
whatever you need in order to still get
that win.
And we're so worried about hiding our
weaknesses and denying the weaknesses
from ourselves and from other
individuals. And a lot of people won't
identify because they get very
emotional. When you talk about an
individual's weakness
and you tell them
there becomes a lot of emotion. First
time they do is that's not my weakness.
How could I do it? How dare you say
that? They get They get very defensive.
They get very very defensive. And
everybody
wants Everyone says in any relationship,
whether in business,
personal,
everybody wants the truth. They'll say,
"Please be honest with me."
Well,
your weakness
when you tell somebody's about their
weakness and you're being honest with
them,
they think you're attacking them.
Why? And the reason most people feel
like you're attacking them is cuz the
individual that's identifying your
weakness
has the same weakness as you do.
And they don't deal with it, but they
want you to deal with it because they're
hoping if you deal with it, you can you
can help them.
And the best way to turn a weakness into
a strength
is very simple. Find individuals who
your weakness is their strength and find
out what they did or how you can
associate with that individual.
One thing that I've always been blown
away by with your um strategy is that
it's very process-driven. It's It really
is like when I think about your
definition of winning, the whole idea of
being relentless, of getting a result no
matter what, um which is precisely what
I find so intoxicating about you, your
ideas, your books, um is you would count
so you're you're tasked with I need to
help Michael Jordan or Kobe or whoever
do their thing better. You would count
steps that they took, whether they jump
more off their left leg or their right
leg.
After having sat in the stadium during
the game, you would then go home and
watch the game again to do all this
counting so that you could then put a
regime together for the next day. Like
the thought of you doing this game after
game is crazy. So that you could tailor
the next day's workout to really balance
them out. So if they'd overemphasize the
left side, we're going to train the
right side more. But that's such a like
that to me when people really understand
how
obsessive you have to be to do that
night after night, week after week,
month after month, like season after
season.
That that really defines what it takes
to be so good at what you do that you
get the results.
Talk to me about that idea of process
and just getting sort of that good at
what you do. Well, to me, you know,
everyone talks about the process, you
know, they say you got to love the
process, you got to love the process.
I agree with that, but I also kind of
disagree with that because to me
you have to do the process. The process
is non-negotiable. It's just you have to
do it.
All right. So if you have to do
something, I don't have high
highs about it or lows about it. I know
it has to get done. And if I let my
emotions get involved in it, all right,
it's not going to get done to its best
abilities.
So if people say you got to love the
process and then something comes in the
process that you don't really love cuz
there's no way everybody loves 100% of
any process. All right, we look at this
beautiful setup that we have here that
we're looking at. To set all this up is
a very tedious process and how
meticulous it has to be. And no nobody's
here whistling and saying, "Oh, this is
wonderful to do. Let me see how all the
lights are.
But you have to do it.
You have to do it. You take the emotions
out of it and you do it. The process is
a non-negotiable thing.
All right. The end result
is not always there.
That win isn't always there. You can go
through the whole process and somebody
went through didn't be as meticulous as
you
and they may get that win.
Cuz winning has no loyalty to any of us.
You know, people that don't work as
hard, they end up get they end up
getting that win. People that aren't as
qualified for the job, they end up
getting that they end up getting that
win.
Do you stop the process? No. You
continue to get more maniacal with the
process over and over and over again.
And part of the process that's so
important, I talk about this in the
winning thing, is
there's so much information that's out
there when individuals start to do the
process,
they get in this mind frame of
what to think, what to think, what to
think. Cuz somebody else is saying,
"This is how the process is supposed to
be done.
These These are the steps that you have
to take in each process."
And they lose their ability on how to
think.
No one told me to count Michael steps.
No one told me to say, "Hey,
when he's work when he's working out,
only do eight reps on this side and do
two reps on this side."
There was no books out there.
I mean, that this was way before Fitbit
and all that other stuff, but I needed
to know in order to effectively
do the process correctly.
If I'm going to go through it, I might
as well do it the best of my ability and
do it right.
So,
I'm going to go through these steps.
These are necessary in order for my
client and for myself
to know I'm going through the process
the way it should be gone through, the
way I want it to go through,
so I can get that end result.
The process is non-negotiable. I It's
just like you have to do it. I don't
care what you do.
What you do.
You have a lot of routines in the
morning that people go through. It's a
process.
It's a process to get you either closer
to winning
or farther.
In the book you personify
winning. That you'll make little
comments about, you know, oh, you were
describing a workout one time and you
were telling the reader, if it doesn't
sound hard, why don't you go ahead and
try it. And I think you'll hear winning
chuckling over, you know, in the
background at how painful this is. And
there were a number, in fact, you just
said, winning isn't loyal to any of us.
And
this idea that there's a few ideas I
want to I want to tease apart because
they're what make this book so magical.
So, there's the idea of winning winning
is is a an entity that you can think of
as personified that is fickle, that has
no loyalty, but yet is extraordinarily
powerful. And when you meet together and
are able to pull out the win, there's
there's nothing like it.
That greatness is table stakes for
winning. It It is It is just it has to
be. Like there's no option. There's no
way around it. You can fight it. You can
think it unfair. You can do whatever you
want. But that's what has to happen for
for you to meet winning and for that
moment to, you know, to have that
victory.
And that idea of
being an unforgiving race, that
greatness doesn't care, that greatness
isn't loyal, that greatness has these
huge demands of people, and that to win,
there is an element of obsession that
some people will say, in fact, I'll ask
the question this way.
Given how fickle a mistress winning is,
is it mental illness to pursue it?
I think it's mental illness not to
pursue it.
Go on. Why?
I I think that the the illness is
the What is an illness? An illness
doesn't make you feel well. It takes it
it's taking away your health. It's
taking away your livelihood. It's taking
your ability to see things
that are right there.
Why?
So,
winning,
not to pursue your win And people have
to understand this about winning.
We win every single day.
There wins out there all the time.
Our ability
to see those wins,
to process those wins,
to understand them.
Why?
That's what makes the mind sharp. That's
what keeps you
focused. That's what keeps you alive.
The illness is
not to pursue something
every day that gives you a feeling like
nothing else
can. And isn't it This isn't about
financial security. This isn't about uh
monetary success. This isn't uh
This isn't about having shiny things.
Winning
is in so many different forms.
Raising your kids.
Being able to get your message out to
individuals.
Those are winning.
Being able to
be a teacher
and never leave any student behind.
Those are wins.
So, the illness is
not
to be obsessed with those things.
The illness is not to be
focused.
The illness is not to want something
better for yourself. The illness is not
to want something better for the
individuals around you. The illness is
not
to be
the best person that you can be every
single day. The illness is not to pursue
what's so special to you.
There's this idea I think about um that
I call the physics of being human. So,
there just certain things that are true
about the human mind. So, the human mind
will reward certain things and punish
other things.
Mhm.
And part of the reason that I think your
work is so important is you're one of
the few people that
seem to be truly aligned with the truth
of the human experience.
And by that I mean to put these two
ideas together that I think the human
mind rewards every but everybody without
exception. You will be subconsciously
rewarded through neurochemistry for the
pursuit of improvement. To get great, to
take your potential and turn it to
actual usable skill set. So, to your
point, it whether you're a teacher or
whether you're an athlete, it doesn't
matter. There's a subconscious routine
running in the human brain
that compels you through
reward and punishment to
uh take
potential and make it manifest into
something real that you can do something
with. And if you fail to do that through
whatever argument you give yourself, uh
you will be subconsciously punished
through neurochemistry. You'll feel
emptiness, you'll feel a lack of
purpose, a lack of meaning, and
um
when you talk about like, "Hey, there
needs to be something in your life where
you're pursuing that victory, you're
pursuing the win, you're going after it
with everything you have." Does that
Does that line up with how you think
about it? Yes. But uh
the experience you get, the feeling that
you get from winning,
it it it you can't even describe it. It
One of the things I think that keeps
people from those things, from being
able to get that mindset, from being
able to get that neurochemical
change in the brain and being able to
feel that
is confidence.
And winning gives you that confidence.
Every time you get that
chemical change, you get that hit
from every little win that you get, your
level of confidence
goes up. Your level of confidence
continues. It continues to rise, which
gives you the ability to have more wins.
And the crazy thing is is
when you look at it,
for
most individuals, especially for myself,
by
confidence is one of It's like It's like
the ultimate drug.
It's like the ultimate drug.
But you know who the dealer is?
Winning is the dealer.
So, if you keep getting those hits over
and over and over again, that means
you're winning.
As small as it may be, you're winning.
Get you a little step closer to whatever
you want. It gets you a little step
closer to that mindset that we all have
the ability to have.
That's the crazy part. We all have This
isn't about
playing basketball
like Michael Jordan did, like late Brian
uh late great Kobe Bryant, Dwyane Wade.
This is about
having the mindset and being able to
think and process information and do
things and get that chemical hit
that we all have the ability of. Every
single day. And we try tricks, you know,
it's oh, you know, I'm going to Well, I
shouldn't say tricks. You know, they
these things do work, but they don't
work as well.
All right. I'm going to take a cold
shower. I'm going to jump in the ice
tub. I'm going to do that that that that
everybody's looking for like something
they only have to do for 2 minutes. You
know, if I go in there and I stand under
this cold water and I bear Oh, man, this
is and they think Yeah, that's
That might be a small victory.
But what's the ultimate goal towards the
end of it? Are you just trying to
shortchange that 2-minute thing for
something that's
you don't really want to do the whole
process to get
that hit that's naturally can be
converted over and over and over again
every time you win. Mhm.
The way when I was reading your book,
the idea that seemed self-evident to me
is that
you can't opt out of playing the game.
So, life, the human experience, and I
suppose the only way to truly opt out
would be suicide. So, let's set that
aside. Um you can't opt out of it. So,
you're going to play. And so, now it's
just a question of if I'm right that the
human mind has a subconscious process
that's running that rewards you for
pursuing getting better at something and
punishes you for not having purpose, not
pursuing anything.
And you can't opt out of the game. Now
you're either going to feel good or bad
based on whether you pursue something.
And when I introduce people to you,
there's sort of two camps. There's
people that
read you, watch you, listen you, listen
to you, see the things that you've done,
the people that you've helped, and they
are transformed by it. And it gives them
the chills the way that it gives me the
chills. And then there's other people
that are like, "Ah, he focuses on the
dark side. It's dark energy. Like, ah,
this is crazy."
And
honestly, there's a an ache in my heart
for people that
that discount that, that
have not sort of looked in the mirror
and embraced the reality of the human
experience as far as I can tell, which
is you will be subconsciously rewarded
for going after this, leveraging every
tool you have, including the dark side,
which seems just so obviously real, even
if it's just taking a cold shower. It's
what you said, every tool you have.
And most people will not use every
single tool they have.
Why is that? Because they're afraid.
They don't know how to control it. They
don't want to acknowledge it. They're
afraid of being judged. They won't to
stand out.
They want to be different. They want
winning to acknowledge them.
But they have so much doubt
of what greatness
and the unforgiving race actually
requires
to win over and over again. We all have
fear.
We all have fear, but these individuals
have so much doubt.
We were before
we started this, you were talking about
I I don't know, I was watching um one of
your past interviews that was on TV and
people you were like they were like oh
man, you come out on you come here and
you're never nervous. You've been doing
this for so long and you have no fear
and you're like no, every time I come
out here, I don't get
How many shows have you done now over
the years? Hundreds. Hundreds.
There's always a fear to sit in here,
but you never have any doubt.
What a cool way to say never have any
doubt of what the outcome is going to
be. Those individuals that won't tap
into everything that they have and
there's a So the dark side is
just because of the way I phrase it,
they think it's this evil and it's this
bad thing and it's not.
It's not. Think about the times
where
everything was going wrong.
Nothing was going right.
What kept you going?
What kept you going? When there was no
friends around, there was no family, you
were in that place, what kept you going?
All right, that was your dark energy.
That was your dark side.
And
think about this.
When does a new day start?
At midnight.
Is it light or dark out?
Dark.
So if you if a new day starts in the
dark,
why?
Why are you afraid to have use your dark
side for your new beginnings?
Whoa.
It's not an evil thing. It's an evil
thing if you don't recognize it.
It's an evil thing if it you allow it to
become destructive. If it's an it's an
evil thing if you use it for excuses.
But if you harness it,
it takes you to places
that you
you couldn't even imagine.
And every single winner
in all folks in all forms of life,
they may not talk about it, but they've
all tapped into that energy.
The light energy, the dark energy,
the subconscious energy, the conscious
energy, they use
all they use everything.
They use everything.
And in order to have winning, winning
requires you to do
and use everything because
you don't know one day if winning
not even a day
you don't know from minute to minute if
winning is going to wear a halo
or it's going to meet you with fangs.
And if you can't deal with the halo, you
definitely can't deal with the fangs.
You can't deal with the fangs, you can't
deal with the halo.
And they may require different energy.
They may require different energy. Mhm.
Yeah, the um
the thing that I'm obsessed with is
getting people to understand that nature
has given you tools. I won't say whether
they're good or bad tools, but rage is a
tool.
Anger exists for a reason. Aggression
exists for a reason. And
there it feels different. And so I
understand how the words sort of light
energy, dark energy come to be. Um Star
Wars has always been such a cool take on
that where there's there's a seduction
to the dark side. And there's there are
for of time where that's going to be the
thing that you need in that moment to
get you through,
I try to spend 80% of my time in the
light and think of the beautiful things
that I'm trying to create in the world.
Now, that keeps me going until it
doesn't. And then when it's dark and I'm
scared and I'm broken and just
exhausted,
in those moments, it's thinking about
the people that actively want me to
fail. It's shifting over into an
aggressive energy. It's shifting over
into rage. And if you think about how
you would react if somebody attacked the
ones that you love, it wouldn't be with
diplomacy. It would be with ferocity.
Yes. And to me, it's like acknowledging
that millions of years of evolution have
led to the moment where in a moment of
crisis,
what presents itself to you is
aggression, is dominance, is rage, is
attack. And
if in those moments people view that as
a thing to not be touched, a tool not to
be used, uh that to me is a mistake.
It's a huge mistake. People say you got
to attack your goals.
All right.
But you got to
you got to control your feelings.
They label us with all these different
things that
when it's to get what we want,
it's always got to be in a positive
light, a positive light, a positive
light.
But when you have individuals, like you
said, that that try to attack you,
that attack you personally, that attack
your
work ethic,
that attack your success,
that are trying to take away
everything that you've worked so hard to
get to get,
are you only going to use the light or
are you going to use your aggression?
Are you going to use your controlled
rage?
Are you going to use those things to
protect you?
And if you haven't acknowledged your
dark side and you haven't tapped into it
and realized what it is and acknowledge
it,
just like winning has no loyalty and
winning doesn't know your name,
it's going to say, "Hey, I don't know
who you are."
To me, anger is what
is a reaction to what somebody else said
to you.
It creates an emotion.
All right?
The dark side turns your anger into
controlled rage. Now, you're in control.
You're in control.
Now,
how long can you stay in control?
That's the difference. Are you going to
burn out right away? All of a sudden,
you just let out all this rage or do you
know how to control it and place it in
the right places?
Not only to win the battle,
but to win that war.
And we literally have a war going on
every single moment.
It may not be out in here, but there's a
war that goes on in here all the time
with ourselves.
All the time.
And you can't win that war with only
light. You can't.
Man, I agree so ferociously that it's
one of those things. Whenever I talk
about it, people get super weird. There
is a high level of discomfort that
people have around that idea. Um but I
think that it's so powerful
um that failing to use it is is sort of
an acknowledgement of of sort of
lowering what is possible for you.
Yes. Yes. And the people that get
uncomfortable
usually have the darkest sides. They
just don't They just They've never had
They feel like they're getting caught.
They're like they're trying to hide it.
They're like now all of a sudden they're
like, "Whoa.
Somebody just He's just talking it
I didn't know anybody else was like
this. There's a lot of people out there
like this. And we only people only get
acknowledged
for it for all the destructive behavior
that happens. They don't really get
acknowledged for all the all the good
that that's that happens with it. And
the people that have the ability to to
tap into that and get to
not only
help themselves, but help everybody
around you. So to me it's really a
question of meaning and purpose. When I
think about So Lisa and I obviously
paused for a very brief second and said,
"Okay, we've now had the kind of
financial success we said we'd never
work again um
on something that we didn't love if we
hit this sort of dollar amount." And
luckily before that I had realized that
this is really just a game of
neurochemistry. It really like life,
full stop, is just how you feel about
yourself and your life when you're by
yourself.
And so I knew I needed to engage in
something that mattered and this is why
talking to you is always so powerful to
me is
you've got this set up where meaning and
purpose matters.
Without it there will be not not just a
something missing in your life. It will
be a sucking wound of a void. Like
you with everything you have you must
address it. And if you look at the
opioid opioid epidemic pandemic
basically that is what happens when
people have no meaning, no purpose in
their life. They fill it with something.
A neuro neuro cocktail, right? So
um I knew that I needed to re-engage,
but when I think about
engaging in a way that gives me the
neurochemical cocktail that I want, it
really is going really, really hard for
something. And I can acknowledge that
that does not seem completely universal.
Some people don't have sort of the the
level that I have to take it to and like
I'm obsessed and
but it is if people look at me and
they're sad, right, at how hard I work
and how much I've given up for what I
love, I will flip that and say the
reason they think that is because they
don't know what it feels like to pursue
something that hard. And even though I
know winning doesn't know my name,
doesn't care about me, there's no
loyalty,
the pursuit
of real glory, like just the pursuit of
it is in and of itself an intoxicant and
is
thoroughly joyful. Most people don't
want to even to get in the race
because what you just explained to them,
they're afraid of it.
They're They're afraid of success.
They're afraid of how good that's going
to feel because
it's something unique to them. It's
something different. It's something they
want.
It's something they want to pursue.
But in order to get in this unforgiving
race,
you're going to have to leave a lot of
things behind.
You have to leave a lot of You have to
leave a lot of people behind. You have
to leave a lot of feelings behind. You
have to leave a lot of emotions behind.
Right. So,
the best way to describe those
individuals
is
and this is why
you have a hard time I won't say
relating to them, but just um
understanding their thinking.
Well, cuz we relate to people in
different ways all the time. It's those
individuals,
their feelings
are stronger than their mind.
And your And for us,
our minds are stronger than our
feelings. So, you think about the
success that you had
previously.
Your feelings could have said
you don't need to get out of bed
anymore.
You literally if you chose every single
day
you're like
your feelings could have said
why do you have to work tomorrow?
Stay in bed.
All right.
Your mind got you out of bed every
single day.
Cuz your mind was stronger than your
feelings because you knew what your real
purpose was, where your real win was.
Even though you won previously.
That may have not been
your actual pursuit of the win that you
wanted. You You won that one and you're
like, what's next? There's always a
next. So, your mind was stronger than
your feelings. Your mind
allowed you to make that decision.
Feelings
make people overthink. Over, you know,
should I do this? Should I not get in
the race?
It's going to be too hard. So, they
already talked themselves out They have
talked themselves out of it. Most
individuals, your mind
will make a decision.
Say, we're going to We're going to do
this.
Your feelings always make suggestions.
They're always always giving a
suggestion. They're always kind of
analyzing things. They're trying to see
Try to see
what what's happened. What what's going
to go on.
All right.
When you fail
your feelings
give you excuses.
Your mind makes you more resilient.
You've given up a lot personally to play
this game, to strive for winning. You
told a story in the book that I hadn't
heard before, which really hit me, which
is you were packing to go. Yes. And your
daughter walked in. Tell us that story.
This is This is Tim Grover in a nutshell
to me. The unflinching, here's the truth
of it, don't have to play if you don't
want to, but here's what it costs if you
want to play. Yeah. And
Yeah.
So, my work
when I was working with my professional
athletes, it required me to do a lot of
traveling, a lot of leaving at short
notice.
And this story gets me every time.
So, when people say
it didn't hurt.
It still hurts.
I was packing for a trip.
My daughter walks into the room.
She says, "Dad,
why do you travel so much?"
I said, "Sweetheart, this is how I
provide for the family. This is how I
take care of you and Mom.
This is how I put food on the table."
She looks at me, says, "Daddy, if I eat
less,
will you stay home more?"
Now, people would think
in a fairy tale
or most people would say
I unpack my suitcase.
I'm not going to take this trip. All
right, let's go grab some ice cream or
let's go out.
I kept packing.
Why?
I had to set an example for her early
of what it meant to win.
And what you have to leave behind
sometimes
in order to pursue
what's unique to you.
And
I wanted her to understand
that
this is who I am.
I can't be anybody else.
I always want you to see the real dad,
the real person.
And I want to set an example for you.
And
I was fortunate enough that those
sacrifices
that I did make early
I had a conversation with her later on
to tell her why I did all those things.
In the middle of the conversation, she
stopped me.
She goes,
"I get it.
I understand."
She saw the results.
She saw how it brought us closer
together.
She understood
my dedication
to my craft
and what it took to excel. And what it
took to be different.
And what it took to stand by unpopular
decisions of others.
Knowing that
every successful person that I've met,
every successful person that I know,
had to make those decisions
over and over again
that affect
other individuals that are so close and
so dear to them.
What do you say to people that hear that
story and think,
"Oh, Tim, you were so close. You could
have had the fairy tale moment."
All you had to do was unpack, take her
out for ice cream. What is it that they
don't understand?
You ever watch a fairy tale? Yes.
Why?
There's a lot of unforgiving
dark places, bad decisions that go on,
bad moments in a fairy tale.
And it doesn't always end the way
everybody wants it to end.
My ending of a fairy tale is different
than somebody else's.
It's my story.
I have the ability to change it.
I have the ability to decide who's going
to star in it, whether I'm going to be
the main figure or at times I'm going to
let somebody else.
Don't give that power to somebody else.
You have too many individuals out there
that are not writing their own story.
They're letting other people write those
stories for them.
Winning wants you to write your own
story.
Because only you can tell your story the
way
Winning is going to understand it.
The way your true self is going to be
acknowledge it to everybody else and say
listen
I may not agree with everything that
you've done and I don't expect people to
do. There's not a single successful
person that I know where everybody's
going to agree with 100% of their
decisions.
But you have to respect that individual
for doing things
that they wanted to do, how they wanted
to do it
and
the ability to win over and over again.
Mhm.
If you had 60 seconds
to tell the generation coming up now who
want to be great
what they should do to make that real,
what would you say?
If I had 60 seconds, I would tell them
that
stop looking for steps.
Stop looking for things that say
five steps to winning, 10 steps to
greatness, you know, eight steps to
success.
Those steps are infinite
and they're constantly changing.
And just because you can't see them
doesn't mean they're not there.
Find your own path
to winning.
Because as the great great Kobe Bryant
said
winning is everything.
Winning is everything.
The way it makes you feel.
The way it makes your family feel.
The way you feel when your children win.
The way you feel when your significant
others win.
The way you feel
when you've touched other lives and they
win.
Your steps are infinite, but you got to
trust yourself
that they're there.
And sometimes you got to
run up those stairs. Sometimes you got
to crawl up those stairs.
And sometimes you get all the way to the
top,
and you got to start all over again.
Such is the nature of winning. Yes, it
is.
My man, thank you so much for coming on.
Where can people connect with you?
My website is Grover.com. Social media
handle is @TimGrover.
Nice and easy. There it is.
Guys, I'm telling you this is uh I would
call him a legend, but he's not a
legend, he's an icon. This man knows how
to think. Read the book Winning. It is
extraordinary. Um
I have sat off camera, and I will say
now on camera, Winning is like another
number one hit from the same album that
Relentless came from. If you like that
one, Winning is going to blow your mind.
It's absolutely phenomenal. His advice
will change your life if you let it. And
I hope each and every one of you will
pursue winning in your own way.
And speaking of things that will help
you win, if you haven't already, be sure
to subscribe. And until next time, my
friends, be legendary. Take care.