Video summary
The video concludes a post-show segment dedicated to exploring the concept of planned obsolescence through a lively quiz format. The hosts discuss whether product failure is an intentional corporate strategy or a natural occurrence, with audience polls showing a split opinion on how much trust consumers place in major tech companies. A significant portion of the conversation highlights historical examples, such as the Phobus cartel intentionally shortening light bulb lifespans to drive sales and Alfred Sloan's strategy at General Motors in the 1920s of introducing annual stylistic changes to keep cars fashionable rather than functional. The discussion also touches on modern issues like smart bulbs failing prematurely and Apple extending its official support window for older devices, illustrating the tension between consumer desire for durability and corporate economic incentives.
The quiz segment delves into specific technological shifts that rendered previous innovations obsolete, including the electric starter introduced by Cadillac in 1912, which made manual cranking unnecessary but ultimately contributed to the decline of early electric vehicles due to their limited range. Other questions covered the demise of Google's Picassa and Hangouts apps, the transition from eight-track tapes to cassettes, and the historical context of disposable collars on shirts as an early form of planned obsolescence. The hosts also reflect on how economic pressures, such as those during the Great Depression, led Bernard London to coin the term "planned obsolescence" as a way to stimulate consumption, while noting that modern businesses often prioritize profit margins over product longevity, leading to shorter lifespans for electronics and appliances.
Beyond the quiz, the conversation shifts to broader implications of industrial design and food systems, drawing parallels between military rationing and the prevalence of processed foods today. The hosts explain how many processed items, including certain types of American cheese, were originally developed to feed troops during wartime and remain heavily subsidized to ensure a quick shift to military production in future conflicts. This leads to a detailed breakdown of labeling laws regarding cheese products, distinguishing between actual cheese, cheese food, and the largely unregulated "cheese product" category used by craft singles that contain insufficient milk content to legally claim the name "cheese." The episode ends with humorous anecdotes about MREs, military rations, and the hosts' personal dietary preferences, reinforcing the theme that while technology evolves rapidly, human reactions to planned obsolescence often involve a mix of frustration, nostalgia, and adaptation.
Read the full video transcript
And I'm amazed at how one,
one, how hard that actually is to cook
around when somebody doesn't want pork
in their life. And two, when you don't
have it very often, how amazing pork
tastes. [laughter]
>> I mean, I like pork.
>> All right, there's your cue, Sarah.
>> Good day, internet. Welcome, patrons.
This is the post show. Thanks for
sticking around and supporting us. Now,
as we do every Friday, Roger's got
another great game for us to play. But
first, what titles did people submit for
DTNS? Tom,
>> well, let's take a look here. Uh, we
have, "Is obsolescence planned or is it
natural?" from Larry [laughter] in
Atlanta.
Uh, GPEG 84 with the wine opener of
tech. Uh, Willie Scott. Roger's
microwave wasn't planned. Obsolescence.
[laughter] It was just
to the ground.
>> I like every camera is rolling. Every
mic is hot
>> from Ryan in Minneapolis.
>> Treat all all weapons like they're
loaded. Yep.
>> Yeah. Uh yeah.
>> Uh any other good ones you all see in
here? I Gossip Girl from Biocal.
[laughter]
>> Yeah, there's some good ones. Apple
watches the new wire tab from GPEG 84.
>> I like W Scottish ones. I object. End of
argument. [laughter]
>> Accurate.
>> Uh, so Sarah, what should we go with?
>> We uh we had some good ones, but we went
with Larry in Atlanta's is obsolescence
planned or is it natural?
>> Yeah,
>> I like you read already.
>> All right, let's check in on the poll
results for the big tech question of the
week. Did anyone in the audience pick a
side? And then the discussion made them
change their mind.
>> Yeah, let us know in the chat. Uh, right
now 52% say no. It's not something they
pursue as a main goal.
>> It's close though. 52 to 48%.
>> Thank you for there's a fair amount of
trust. Yeah,
>> fair amount of trust going on for
companies. I am fascinated by the result
honestly mainly trust in companies being
that like I don't think there is not a
company I trust in America right now
>> I don't know if it's if it's trust as
much as like we don't believe they are
fully malicious
>> right Lord Mularar is saying in chat
right now it's not that I trust them but
I don't think it's their main goal
>> it's not that I
>> I'm terrified to buy new clients though
because I do [laughter] think they last
less long
>> corporations like stuff does not last as
We know that just like importantly.
Yeah.
>> How many 77 Granados are still on the
road right now?
>> There is a well-known [laughter]
um uh curve of quality to products.
>> Yeah.
>> And the guy who is the last person on
earth selling brand new floppy discs. Uh
Scott Perski, I interviewed him recently
that's going to go into the DTNS feed uh
within the next several weeks. He said
when he is finding uh [laughter]
what was the name for it? It was like
new old stock. NOS. In other words,
they're not new because they didn't they
weren't manufactured this year, but
they've never been open. So, it's as if
they're new.
>> He puts a pre premium
on floppy discs that were made in the
80s and early 90s,
>> right?
>> Because that is when the industry was
relying on them. And so, they were made
at their highest quality. They had the
most quality control. Uh they had the
the the most reliability. And that as
people started to get alternatives to
storage, they started to use CDROMs. And
especially when USB came along, the
companies making the floppy discs
weren't making as much money. So they
looked at ways to reduce the cost of
making the floppies. And he's like,
those more recent floppy discs from the
late 90s and 2000s are not made as well
>> as the ones from the 80s and 90s. And
it's not because back then people cared.
It's like there was just a huge demand
and a lot of pressure from your clients
to be like, "Hey, these need to really
work."
>> Uh, and as the demand declined that,
>> you know, they they could get away with
like, "Well, where else you going to get
them?"
>> I mean, VCRs are the classic one. I had
a VCR from the 78 that lasted like 20
years, but the one I bought in like 95
died within five because
>> probably the same
>> the one the one from 78
>> like in back in90s dollars would have
been like like $1,200,
>> right? As opposed to the $300 special
like fulls size capacitors and stuff in
there.
>> But here here's an argument against plan
obsoletes. I I do believe that there is
some plan.
>> I told you you could jump in during the
show.
>> You know what? [laughter] Uh I didn't
You guys were so into it. I just didn't
think I would be able. But anyway, I've
had this Apple Watch since 2018
>> and it has It's just It's a powerhouse.
It's not It doesn't have all the new
bells and whistles, but it's lasted for
almost 10 years. So, I don't know. I
mean, I since 2018, same thing.
[laughter]
I'm using I'm where I'm at right now.
I'm using the same
>> I'm using the same router since I got in
2009.
>> I Okay, now behind the scenes, one of
the funniest things to me was Roger
arguing against plans obsolescence when
he is the least likely to buy something
new ever. [laughter]
>> Try to make it work. Right. Right. Yeah.
Uh, no. It was a testament to your
ability to uh
>> this is the thing like older like like
with VCRs when they built them they were
a premium product. So they really like
spent on the you know they they spent on
the motors, they spent on all the the
the tape uh uh uh u
uh handlers in in that. So it it would
last a very long time because if someone
at the time spent like $1,200 on
something that broke in like three
years, they would be very upset and most
likely never to buy from that brand
again. And so that was the thing. But
like as with fast food, once you get
down to like the the the three and under
menu, people just expect less. It's
like, all right, I spent $80 or $180 on
this phone. It's going to break in five
years. I just sort of, you know, expect
that. Now, is that is that sustainable?
Is that good for the environment? Is
that good for anyone? Probably not. But
that's just the economics of how
businesses work because businesses are
all about me coming up. [laughter]
>> Someone answer your phone.
>> Time to get up. [clears throat]
>> That's my wife's door chime for when
someone comes in.
>> No, that's someone just came into my
house. So,
>> that's your door chime.
>> It literally is. Oh, I thought Tom
[laughter] was like running the alarm.
>> No, no, it wasn't me.
>> Someone Somebody came into my house. So
>> that's hilarious. Well, then I will say
in that that I am impressed with my
restraint, too, because I'm way more on
gen side. I'm like, nope, all these
companies are dicks. You can't trust
them. Like,
>> yeah, [laughter]
>> they're incentivized to make us buy more
and more and they're going to
market it to us till the end of time
until we do.
>> I'm really surprised how long I half
expected this.
>> Have you changed the battery on that
watch, Lyn?
>> I I don't I don't think you can.
>> Can you?
>> You can take it in and have them.
>> You can take it in.
>> This is a series 4 and it's just Yeah.
So, I I also have a Series 4. It's my
nighttime watch. It's one I watch I wear
overnight. The battery will only last
about 10 hours on it, but it still
maintains signal. It still gives me all
my updates, like it still functions
exactly as it did when I when I
purchased it with the exception of the
battery.
>> The battery is always the And you can
pay
>> Apple's physical stuff lasts for
freaking ever. And as somebody who tried
to destroy it like a lot of times,
[laughter] it's it is genuinely tough
and durable.
Okay, let's play a game, shall we? I
feel like that's a horror movie intro,
but [laughter] this is supposed to be
fun. This is supposed to be fun. Roger,
what do you have for us this week?
>> Uh, obsolences is the eventual fate of
all products, including us. This quiz
will test your knowledge of products
that went obsolete intentionally or
bypassed by better technology.
Basically, these things that went
obsolete throughout consumer history,
American consumer history. Oh, this one
is international. Question one. Phobus.
The Phobus cartel was an international
cartel that controlled the manufacturer
of this common household good
internationally.
>> Phobus cartel.
>> Light bulbs.
>> Intentionally or internationally?
>> Intentionally. They intentionally
designed
>> international.
Wow.
>> I was thrown off by that as well.
>> No, it was an international cartel that
controlled the manufacturer of this
household uh goods potentially. In other
words, they they lowered the lifespan of
light bulbs so people would
>> buy more.
>> Yeah. Intentionally was an important
word.
>> Intentionally.
>> I I believe that about light bulbs.
There have been light bulbs where I'm
like, "Come on. Really?"
>> Yeah.
>> There's no way, man.
>> Light bulbs say they last 5,000 hours.
>> What I hate the most are these new smart
light bulbs that go out really fast and
order their own replacement before you
can tell them not to.
>> When do they do that?
>> They don't.
[laughter] How about
>> I'm not surprised. They name the
company. I need to know. [laughter]
>> I've had a couple smart bulbs go out on
me where I'm like, "Oh man." But then I
sort of like or I can just go back to
like normal life.
>> You get you get a package like order a
new smart bulb. Crap.
>> That was disturbingly believable.
Actually though, actually, um, in all
seriousness, uh, my fridge has, you
know, like a you put like a water filter
in there and so you get nice filtered
water, you know, out the front
>> in front of the freezer. And I bought
two packets sometime, I don't know, six
months ago, something like that.
>> And, you know, not cheap, but I figured,
you know, filtered water is very
important. And I didn't realize that by
doing so, I was now subscribed. Oh wow.
>> Now, now water filters are not a thing I
don't want, but I was like, that's
>> You don't need to be prescribed.
>> Yeah. You have to go through a lot of
water.
>> You don't tell me when I'm ready to
drink clean water. I do that myself.
[laughter]
>> My thing with the light bulbs is I just
want them to fail. Stop dimming down or
having that random blink that I can't
identify cuz I'm not looking at the
lights when it's going off and I don't
know which bulb it is.
>> You know, or you're in the kitchen and
you're like, "Why does the kitchen look
so dark over here and you look up? All
the lights are on, but there's like one
of them's like putting out 200 lumens
less, and you're like, "Ah,
>> no." So, I got the ones with the
shiftable like uh um uh light
temperature, and I sent them all to 50
5700 or 5200 K.
>> And what I noticed is when they die,
they start shifting down. So, it goes
from like a bright like, you know,
outside blue to like orange. It's like,
I got to change it.
>> Yeah. Yeah. Just go out. Just die. Light
bulbs. Just die. stuck signs. I would
rather have that little bit of time that
>> you want to die a slow death. Amos.
>> Oh, never knew.
>> Rage. Rage against the dying of the
light. [laughter]
>> But I will say I buy a lot less light
bulbs now than I used to. Like I used to
have
>> I guess it would be rage rage against
the dimming of the light in this
particular case.
>> Amos was question number two. friend
>> Alfred Sloan's tenure at this company is
often cited as the origin of planned
obsolescence
>> tanning
>> and origin of [laughter]
I don't know why I'm doing that with my
fingers
>> and nobody can look up anything
>> I don't know this off the top of my head
>> the answer is the the company Alfred
Sloan worked at
>> I said Tandy fingers
>> um I'll say HP because they had an
instance
>> Oh the ink
>> with the ink Yeah,
>> Alfred Sloan. Why is this
>> really ringing a bell?
>> So familiar. I know.
>> I feel like we almost talked about this
recently.
>> I don't know. Faucet. So
>> originally
origin.
>> I like the printer thing. I think that
makes sense.
>> But you said it wasn't HP
>> cited.
>> I don't know. I I'll say Kodak
>> the No, you're wrong. Okay,
>> Jen, you look like you're deep in
thought.
>> I have no idea. I'm thinking like what
era was this in.
>> Yeah,
>> this was in the 20th century.
>> Oh, okay.
>> Century
that don't like doing math. 50s7s
somewhere in there.
>> IBM.
>> No,
>> I just need to get an answer on the
board. [laughter]
>> Is it a car?
>> Think of a company. I think of like when
did my parents complain about breaking?
>> It was a car company.
>> I needed the Molly assist though. Molly
saying car company was
>> it felt like car related. Okay.
>> During the 1920s when the auto market
was saturated with a bunch of Model T's.
Uh Alfred P. Sloan suggested an annual
model year design change. Now this
wasn't making the previous uh year
models, you know, fall apart. It was
just like stylistic changes that you
would do to make it fashionable. It's
exactly what Molly was arguing in the
show.
>> And so this is what Sloan was saying.
>> This is this is this is a different
part. This is the quiz. This is the
[laughter]
>> was a very good question.
>> No, I'm just pointing out like if you
were wondering like well has that ever
happened? Yes, there it is. [laughter]
Uh and uh you know what's like I got
quiz armor. [laughter]
>> And what's interesting is that uh yeah
like up until that time like the I mean
you know cars kind of all look the same
and it was just like no we just change
it a little bit like a dress or shirt or
something. All right. Question trace.
What web application had an embedded
hard-coded kill switch in its update to
block all content from running on it
back in January 12th, 2021?
>> 2021. That's not that
>> Jen knows.
>> Flash.
>> It was a Jen got it.
>> Good job.
>> I knew cuz I was so sad about it.
>> No, I Yeah, totally. I was like a nobie.
So they wanted to they wanted to assume
that people wouldn't install the plugin
and so they just made sure that with the
last update that when the time hit
>> I mean honestly that was a mercy it was
a mercy killer a mercy broke
>> a lot of archives and that's what made
me sad but everyone they figured it out
new ground still exists a lot of things
still exist but
>> runner had to do a lot of work
[laughter]
>> listen door will always live in all our
hearts all right question They said no
pbalo
>> for for me it was uh it was superfly and
frog in a blender like me.
>> Oh, Superfly. [snorts and laughter]
>> Checking my email. See if it's
>> the good old days.
>> In 1912, Cadillac introduced this new
gadget that made previous gas powered
cars and electric cars obsolete.
>> Oh, in 1912 Cadillac obs
>> transmission.
>> Close but no cigar
>> or cigarette. Are those that old? Wait,
what did you Jen?
>> Uh, catalytic converters.
>> Nope.
>> Oh,
>> that's from the 70s.
>> New gadget that
>> there were cars in 1912.
>> The original cars were actually
electric, but unfortunately became too
associated with women because uh usually
women would drive them. They had an
extremely limited limited range, but
they liked them because they were like
cleaner and nicer. And then um gas
powered cars became more manly and
therefore took over the market.
>> How about that? Interesting trivia. Um,
yeah.
>> Fun stories from the patriarchy. We
couldn't, it didn't have to be like
this, you guys.
>> New gadgets. I don't know. I mean, a
manual stick shift.
>> I don't know. Yeah. Transmission. You
said it was close, right?
>> I'm trying to think whether it would be
starter related, but
>> the the
>> cars managed to start before.
>> Mhm.
>> I mean,
>> oh, maybe like a little starter actually
because remember they used to crank
them.
>> Yeah. Molly very close.
>> There was that one story that guy that
escaped prison and went to the getaway
car and got caught because he couldn't
start the car cuz he was looking for the
little the handle thing to turn it
>> had electric start.
>> So is it the starter?
>> So Amos got it in inadvertently. It was
electric starter.
>> Yeah, that's what I said.
>> Electric starter.
>> That's what Molly said too. Yeah.
>> Okay.
>> So basically, so up until when you had
to
>> the electric was electric starter. It's
very important because it when you had
to hand crank it, uh you needed you you
you ran the risk of injury if if the
engine started and it started swinging
the uh the crank around. Two, you needed
a a certain amount of upper body
strength to turn it. And so with the
electric starter, with the with the
Cadillac, it was considered a luxury
item. You didn't have to get outside and
dirty yourself starting the car. You
just stepped on the floorboard on this
button and it would turn over. But
because it made it so easy to start a
car, the only real selling value of
electric cars back then was that you
didn't have to get dirty like starting
the car doing it. But electric cars had
very short range back then. And so it's
sort of like, oh well, I I get a car
that starts easily and travel a little
bit more. Although back then the roads
were kind of crap outside of cities.
>> So I mean, where were we going to drive?
>> Actually, even literal crap because
there were still a bunch of horses.
Yeah.
>> A lot of lot lot of cities also hard to
find.
>> Didn't have to leave [clears throat] the
city to find crappy roads.
>> Well, back in the 20s, the US Army did a
>> question five. Question [laughter] five.
>> Maybe took the words out of my mouth.
>> Right. Right. Fine. Fine. Question.
Sinko. What item of 19th century men's
clothing item was one of the earliest
examples cited in academic history of
planned obsolescence? Hm. Top hat,
handkerchief, top hat
>> wigs. Why would they be obsolescence?
>> Disposable diaper. Uh, suspenders.
>> That's a good one. I can't answer this
because somehow the answer got
highlighted on my
>> underwear.
>> No, you got the first part of
>> Thankfully, diapers is what I said.
>> First part of that. [laughter]
>> Wait, what did Tom say? I said
disposable and he said the first part is
right. So So it's something disposable.
>> No. Uh disposable cufflings.
[laughter]
>> Disposable pants.
>> You know,
>> disposable.
>> I mean, all pants are disposable.
>> Amus, what does a tie go around?
>> The collar. The shirt.
>> Yes. So, it's a disposable collar.
>> Disposable collar. Oh,
>> so back in the day, these shirts, your
collars, they they actually came out
with disposable collars because
>> they would get dirty.
>> Yeah, they get dirty and junked up and
>> toss them and get different styles.
>> Bring that back, man.
>> There are so many good examples of
planned obsolescence in California.
[laughter]
>> Isn't that though?
>> Feel free to use any of these, Molly. I
don't mind.
>> Uh, question. I almost used the light
bulb one actually, but I was like, "All
right, this be cool."
>> Question six. Uh, in his 1922 book, My
Life and Work, the head of this car
company said, "We want the man who buys
one of our products never to have to buy
another."
>> Henry Ford
>> Sarah
>> because she said it first, but Molly got
[laughter] quarter credit.
>> We both win.
>> All right. Uh, question
>> middle Chevrolet. Oh, sorry. My
[laughter]
>> question seven. An American real estate
broker Bernard London coined the term
planned obsolescence in a pamphlet where
he argued the government should give
products a specific lifespan in order to
stimulate consumption [laughter] to end
this economic meases.
>> The depression. The Great Depression.
>> Yes.
>> The Great [laughter] Depression.
>> Uh coin the term in in a pamphlet.
What's the question?
>> Oh, Molly got
>> What was the malays? What was the It was
great.
He figured that if people uh would buy
more, we could buy our way out of a
depression.
>> God, so many people have had
>> Is this like a beta version of Reagan?
What's going on here? [laughter]
>> Well, you know, a lot of these terms or
a lot of these concepts have been
kicking around for centuries. Uh,
question eight. Apple considers a
product obsolete when it stops
distributing them for sale more than how
many years?
>> Five.
>> No, five. I think it's 10,
>> Tom. Got it. Seven. It's
>> seven.
>> Seven years.
That's where my watch is at. [laughter]
>> It'll still do software updates beyond
seven quite often, but seven is is like
the limit of of
>> They just recently changed this though,
didn't they? like a couple years ago, I
think, because it was five and then they
moved it and it
>> Oh, that it may have been they increased
it from five to seven
>> because I went in there for my uh for
repairs on my 2012 MacBook Pro and they
were like, "Oh, you only made it by like
>> a couple months cuz here at this time is
when we stopped selling it and that's
when it goes to obsolescence. We can't
report we can't repair it or anything
else."
>> So, that's a recent development, Molly.
[laughter]
>> They're expanding their obsolescence
window.
>> Wow. It's so nice how they're so nice
how they're marketing the idea that they
support products for so long when in
fact [laughter]
>> they hella don't.
>> Question nine. What technology did the
audio cassette tape make obsolete?
>> The eight track.
>> Oh, eight track.
>> No,
>> Len got it.
>> No, it didn't.
>> What? Really?
>> What?
>> Yeah.
>> Did you see
a track?
>> The cassette came out before the eight
track. [laughter]
the
>> But no, I think what Roger means is the
cassette ended up killing the A track
because
>> they never made the A track ever again.
>> I mean, the A track went obsolete.
There's no argument there.
>> Yeah.
>> Uh
>> I feel like I should get credit for that
one.
>> We share credit.
>> Everyone gets credit.
>> We said it in tandem.
>> Although, you know, Atrex are pretty
cool. Other than the fact that the heads
kind of wander, so the stereo sort of
goes in and out
>> and you can you can't fast forward. Oh,
no. You can't rewind. You can only fast
forward.
>> It's terrible. Terrible.
>> You You had to always It was designed as
a looped thing and you was had to fast
forward if you want to get
>> I love the cassette days. I miss them.
>> I had the Doobie Brothers on Tom's over
here looking for
>> I'm looking for my eight track audio
speed wagon [laughter] high fidelity.
>> Love interesting.
>> Does anybody remember a toy called 2XL?
>> That was essentially a Nate track
player. It was just
>> sounds like Pandora 2XL.
>> Oh. Um, [clears throat] everybody, I
know you've got one more question. I
hope everybody fights to the death. I've
got a I've got to bounce. I got to do
another show over at CISO series. This
has been fun.
>> And uh uh Jen and I will keep you
occupied on Daily Tech Headlines over
the weekend.
>> Yeah. Don't miss Daily Tech Headlines
every day of the week now.
>> Peace out, you fairminded angel. You.
>> Yeah. Thank you.
>> Callers should make you come back.
>> Bye.
>> They should make it for t-shirts. All
right. Uh, what earlier Google product
did Google Photos make obsolete?
>> Picassa.
>> Yeah.
>> Oh,
>> I missed it. I was so sad when I went
away.
>> Picassa.
>> Yeah, me too.
>> I had chicken picassa the other night.
>> Picassa used [laughter] sucasa.
>> God, Google has a lot of they Oh my
gosh, the Google graveyard. Seriously,
[laughter]
>> Google.
>> They can make a theme park out of it. I
honestly I joked about but like I
honestly they should like the Picassa
Picassa like you know exp uh uh uh
what's the um what's the big geodeic
dome Epcot center they have like a
Google Epcot center thing
>> what was the name of the uh the Google
kind of like social media thing that was
>> oh not rings no circles circles
>> Google circle
>> Google threats
>> plus was the name of the social media
thing and circles was one of the Yeah.
Yeah. Yeah.
>> didn't make any sense at all.
>> And Hangouts
>> Oh, good. was one of the best pieces of
web video streaming software ever
created. I'm so glad they killed it.
[laughter]
>> That's that's what we used to do the
show on was on Hangouts.
>> Mhm.
>> Because it's auto switching was still
the best I've ever seen. There's other
auto switching now, but it would switch
over.
>> I used to record my uh my drawings in
Hangouts and then speed them up. It was
just perfect. It was great.
>> They killed it.
>> Yeah. And then you used to be able to
fly from New York to France in an hour.
>> That was [laughter] pretty cool.
>> Yeah. I mean,
>> but that was planned obsolescence. Boom.
>> Mhm.
>> Actually, Hangouts kind of became meat.
>> They're like, we can sell more fuel if
you're in the air longer.
>> I guess Hangouts technology powers meat.
>> Yeah.
>> Yeah. Not me a Google Meet. Me.
>> Oh. Oh, I thought you was more terrible.
Yeah, it's confusing [laughter] me like
hamburger.
>> He was like
>> I could go for I maybe not hamburger but
>> it is national hamburger day apparently.
>> Is it really?
Well then
>> or is it cheeseburger day?
>> Cheeseburger. Cheeseburg. Who has a
hamburger? I mean except for the lactose
intolerant.
>> Yeah.
>> So but is it like slushy when you get a
discount?
>> Dairyf free cheese.
>> That's true. That's true. Some of it's
pretty good. I like the cashew stuff.
>> Yeah. No, there's some good stuff.
>> But yeah, I'm with you. Like for me, if
if you say, "Do you want a hamburger?" I
say, "Yes, I mean cheeseburger."
>> Mhm. [sighs]
>> Does American cheese count as cheese?
>> In this context, yes.
>> Yeah. [laughter]
>> Yes, it does.
>> Yeah.
>> Actually, you know, that's the thing.
Like actually like I don't like any of
the fu fu you know
>> I've gone back on American cheese so
much in my life
>> like people put like blue cheese like
>> I was raised on American cheese and
loved it. Then I turned against it for
many years cuz I'm like but cheddar is
so much better and real cheese is
better. And then we started using
American cheese cuz Eileen was finding
all finding all these recipes online and
like the chefs on uh culinary class wars
were using it as an ingredient and I'm
like well it can't be that bad. So now
I'm back.
>> It is technically I believe called
cheese product. Like I think on the box
it says cheese product but I'm okay with
that because it's
>> it's good enough for the US.
>> It's like Taco Bell. It's not Mexican
food and then bring out to feed
>> or craft mac and cheese. The cheese in
there is just as cheesy as American
cheese.
>> Yep.
>> I still have this book on my counter
called uh Combat Kitchen. Like it was
the first um marketplace interview I
ever did that wasn't tech and it was the
author of this book and it is freaking
fascinating. And it's basically about
how so much of the global food system,
how it developed because processed food
was almost all developed to feed troops
at some point. Like dehydrated cheese
was invented by the British military to
feed troops during World War II.
>> Yeah.
>> And then it like Yeah. Like a lot of the
food we eat now is effectively MREs. And
also the reason that it's still so uh
heavily subsidized processed food is so
that in the uh instance of another
global conflict, we could immediately
and quickly shift our food supply to
rations and prod and military
production. So like we don't have again
we don't have to live like this with all
the heart disease and diabetes and stuff
but the processed food is really
important to the military-industrial
complex. I'm just saying it was in a
book. I didn't
>> I mean [snorts] I mean Napoleon
literally gave out anybody can write a
book for someone who could figure out a
way to save and store food for long
periods of time.
>> I just went down a quick rabbit hole
>> that I am now popping back out of to
share what I found. These rabbits are
interesting. Uh, federal law in the
United States mandates that if you are
processing your cheese from more than
one cheese, it must be labeled
pasteurized processed American cheese
and must be entirely cheese with the
exception of the emulsifying agent,
salt, coloring, and acidifying agents,
which is the processing part. However,
if you are making a cheese that is 51%
cheese, but the other dairy ingredients
are cream, milk, skim, milk, buttermilk,
cheese, whey, or albamin from cheese,
then you call it a pasteurized processed
American cheese food.
However, [laughter] this is the part
that got me. Craft singles that contain
milk protein concentrate
aren't even legally able to call
themselves cheese food because they
don't have enough cheese in them. So
they use the large largely unregulated
term pasteurized prepared cheese
product.
>> Wow.
>> So there's
>> Well, now you made me not want to eat
it.
>> There's American cheese and American
cheese. There's American cheese that's
actually made entirely of cheese.
>> But the craft ones are not.
>> Then there's the cheese food, but craft
singles isn't even cheese food.
>> You can tell that's
>> Yeah, but I mean American cheese was
>> Look at Amos' [laughter] new um avatar
though in profile for the M
>> ribs. Ribs shaped barbecue flavor pork
patty.
>> That's wowzer.
>> Uh and and I'll I'll just say that this
is not one that you can buy from the
store. This is actually one that was
issued to me, so it's probably about to
go bad. But this is a legit
>> battle worn, like
>> taken from from actual military service,
>> although [laughter] you pour water in
kind of thing to
>> Yeah. Little the water heater that's
that's in here. It's got the little
tobasco packet and probably like like
five expired M&M's.
>> Yeah.
>> Yeah. Wow.
>> Uh MREs uh last 3 to 5 years at room
temp or 8 to 10 years of 50° F. in the
book like a shelf stable hamburger that
could last like 90 days like in the in
the glove compartment of a car.
>> If you've uh if you've ever eaten MREs,
you know that they last forever or they
don't last at all. Uh and it's
completely dependent on which food is
inside.
>> It's immediately
by the title out.
>> Yeah. Yeah. Like like the reason I have
the the ribshaped barbecue pork patty is
because these are actually decent. Like
you can eat these and not want to gag.
Um, some of them are not so much. Like
if it says it's a a western style
omelette, pass. You'd rather [laughter]
starve.
>> Oh, is that the egg they make from the
egg powder?
>> It's
>> I don't know. It's awful. And And you
hold on.
>> Yes. We got to go everybody. Thanks
everyone for being here. It's been
wonderful. We'll see you on uh next time
on DTS Live next Friday. Bye everybody.
Bye bye.