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The Planned Obsolescence Quiz!

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The video concludes a post-show segment dedicated to exploring the concept of planned obsolescence through a lively quiz format. The hosts discuss whether product failure is an intentional corporate strategy or a natural occurrence, with audience polls showing a split opinion on how much trust consumers place in major tech companies. A significant portion of the conversation highlights historical examples, such as the Phobus cartel intentionally shortening light bulb lifespans to drive sales and Alfred Sloan's strategy at General Motors in the 1920s of introducing annual stylistic changes to keep cars fashionable rather than functional. The discussion also touches on modern issues like smart bulbs failing prematurely and Apple extending its official support window for older devices, illustrating the tension between consumer desire for durability and corporate economic incentives. The quiz segment delves into specific technological shifts that rendered previous innovations obsolete, including the electric starter introduced by Cadillac in 1912, which made manual cranking unnecessary but ultimately contributed to the decline of early electric vehicles due to their limited range. Other questions covered the demise of Google's Picassa and Hangouts apps, the transition from eight-track tapes to cassettes, and the historical context of disposable collars on shirts as an early form of planned obsolescence. The hosts also reflect on how economic pressures, such as those during the Great Depression, led Bernard London to coin the term "planned obsolescence" as a way to stimulate consumption, while noting that modern businesses often prioritize profit margins over product longevity, leading to shorter lifespans for electronics and appliances. Beyond the quiz, the conversation shifts to broader implications of industrial design and food systems, drawing parallels between military rationing and the prevalence of processed foods today. The hosts explain how many processed items, including certain types of American cheese, were originally developed to feed troops during wartime and remain heavily subsidized to ensure a quick shift to military production in future conflicts. This leads to a detailed breakdown of labeling laws regarding cheese products, distinguishing between actual cheese, cheese food, and the largely unregulated "cheese product" category used by craft singles that contain insufficient milk content to legally claim the name "cheese." The episode ends with humorous anecdotes about MREs, military rations, and the hosts' personal dietary preferences, reinforcing the theme that while technology evolves rapidly, human reactions to planned obsolescence often involve a mix of frustration, nostalgia, and adaptation.
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And I'm amazed at how one, one, how hard that actually is to cook around when somebody doesn't want pork in their life. And two, when you don't have it very often, how amazing pork tastes. [laughter] >> I mean, I like pork. >> All right, there's your cue, Sarah. >> Good day, internet. Welcome, patrons. This is the post show. Thanks for sticking around and supporting us. Now, as we do every Friday, Roger's got another great game for us to play. But first, what titles did people submit for DTNS? Tom, >> well, let's take a look here. Uh, we have, "Is obsolescence planned or is it natural?" from Larry [laughter] in Atlanta. Uh, GPEG 84 with the wine opener of tech. Uh, Willie Scott. Roger's microwave wasn't planned. Obsolescence. [laughter] It was just to the ground. >> I like every camera is rolling. Every mic is hot >> from Ryan in Minneapolis. >> Treat all all weapons like they're loaded. Yep. >> Yeah. Uh yeah. >> Uh any other good ones you all see in here? I Gossip Girl from Biocal. [laughter] >> Yeah, there's some good ones. Apple watches the new wire tab from GPEG 84. >> I like W Scottish ones. I object. End of argument. [laughter] >> Accurate. >> Uh, so Sarah, what should we go with? >> We uh we had some good ones, but we went with Larry in Atlanta's is obsolescence planned or is it natural? >> Yeah, >> I like you read already. >> All right, let's check in on the poll results for the big tech question of the week. Did anyone in the audience pick a side? And then the discussion made them change their mind. >> Yeah, let us know in the chat. Uh, right now 52% say no. It's not something they pursue as a main goal. >> It's close though. 52 to 48%. >> Thank you for there's a fair amount of trust. Yeah, >> fair amount of trust going on for companies. I am fascinated by the result honestly mainly trust in companies being that like I don't think there is not a company I trust in America right now >> I don't know if it's if it's trust as much as like we don't believe they are fully malicious >> right Lord Mularar is saying in chat right now it's not that I trust them but I don't think it's their main goal >> it's not that I >> I'm terrified to buy new clients though because I do [laughter] think they last less long >> corporations like stuff does not last as We know that just like importantly. Yeah. >> How many 77 Granados are still on the road right now? >> There is a well-known [laughter] um uh curve of quality to products. >> Yeah. >> And the guy who is the last person on earth selling brand new floppy discs. Uh Scott Perski, I interviewed him recently that's going to go into the DTNS feed uh within the next several weeks. He said when he is finding uh [laughter] what was the name for it? It was like new old stock. NOS. In other words, they're not new because they didn't they weren't manufactured this year, but they've never been open. So, it's as if they're new. >> He puts a pre premium on floppy discs that were made in the 80s and early 90s, >> right? >> Because that is when the industry was relying on them. And so, they were made at their highest quality. They had the most quality control. Uh they had the the the most reliability. And that as people started to get alternatives to storage, they started to use CDROMs. And especially when USB came along, the companies making the floppy discs weren't making as much money. So they looked at ways to reduce the cost of making the floppies. And he's like, those more recent floppy discs from the late 90s and 2000s are not made as well >> as the ones from the 80s and 90s. And it's not because back then people cared. It's like there was just a huge demand and a lot of pressure from your clients to be like, "Hey, these need to really work." >> Uh, and as the demand declined that, >> you know, they they could get away with like, "Well, where else you going to get them?" >> I mean, VCRs are the classic one. I had a VCR from the 78 that lasted like 20 years, but the one I bought in like 95 died within five because >> probably the same >> the one the one from 78 >> like in back in90s dollars would have been like like $1,200, >> right? As opposed to the $300 special like fulls size capacitors and stuff in there. >> But here here's an argument against plan obsoletes. I I do believe that there is some plan. >> I told you you could jump in during the show. >> You know what? [laughter] Uh I didn't You guys were so into it. I just didn't think I would be able. But anyway, I've had this Apple Watch since 2018 >> and it has It's just It's a powerhouse. It's not It doesn't have all the new bells and whistles, but it's lasted for almost 10 years. So, I don't know. I mean, I since 2018, same thing. [laughter] I'm using I'm where I'm at right now. I'm using the same >> I'm using the same router since I got in 2009. >> I Okay, now behind the scenes, one of the funniest things to me was Roger arguing against plans obsolescence when he is the least likely to buy something new ever. [laughter] >> Try to make it work. Right. Right. Yeah. Uh, no. It was a testament to your ability to uh >> this is the thing like older like like with VCRs when they built them they were a premium product. So they really like spent on the you know they they spent on the motors, they spent on all the the the tape uh uh uh u uh handlers in in that. So it it would last a very long time because if someone at the time spent like $1,200 on something that broke in like three years, they would be very upset and most likely never to buy from that brand again. And so that was the thing. But like as with fast food, once you get down to like the the the three and under menu, people just expect less. It's like, all right, I spent $80 or $180 on this phone. It's going to break in five years. I just sort of, you know, expect that. Now, is that is that sustainable? Is that good for the environment? Is that good for anyone? Probably not. But that's just the economics of how businesses work because businesses are all about me coming up. [laughter] >> Someone answer your phone. >> Time to get up. [clears throat] >> That's my wife's door chime for when someone comes in. >> No, that's someone just came into my house. So, >> that's your door chime. >> It literally is. Oh, I thought Tom [laughter] was like running the alarm. >> No, no, it wasn't me. >> Someone Somebody came into my house. So >> that's hilarious. Well, then I will say in that that I am impressed with my restraint, too, because I'm way more on gen side. I'm like, nope, all these companies are dicks. You can't trust them. Like, >> yeah, [laughter] >> they're incentivized to make us buy more and more and they're going to market it to us till the end of time until we do. >> I'm really surprised how long I half expected this. >> Have you changed the battery on that watch, Lyn? >> I I don't I don't think you can. >> Can you? >> You can take it in and have them. >> You can take it in. >> This is a series 4 and it's just Yeah. So, I I also have a Series 4. It's my nighttime watch. It's one I watch I wear overnight. The battery will only last about 10 hours on it, but it still maintains signal. It still gives me all my updates, like it still functions exactly as it did when I when I purchased it with the exception of the battery. >> The battery is always the And you can pay >> Apple's physical stuff lasts for freaking ever. And as somebody who tried to destroy it like a lot of times, [laughter] it's it is genuinely tough and durable. Okay, let's play a game, shall we? I feel like that's a horror movie intro, but [laughter] this is supposed to be fun. This is supposed to be fun. Roger, what do you have for us this week? >> Uh, obsolences is the eventual fate of all products, including us. This quiz will test your knowledge of products that went obsolete intentionally or bypassed by better technology. Basically, these things that went obsolete throughout consumer history, American consumer history. Oh, this one is international. Question one. Phobus. The Phobus cartel was an international cartel that controlled the manufacturer of this common household good internationally. >> Phobus cartel. >> Light bulbs. >> Intentionally or internationally? >> Intentionally. They intentionally designed >> international. Wow. >> I was thrown off by that as well. >> No, it was an international cartel that controlled the manufacturer of this household uh goods potentially. In other words, they they lowered the lifespan of light bulbs so people would >> buy more. >> Yeah. Intentionally was an important word. >> Intentionally. >> I I believe that about light bulbs. There have been light bulbs where I'm like, "Come on. Really?" >> Yeah. >> There's no way, man. >> Light bulbs say they last 5,000 hours. >> What I hate the most are these new smart light bulbs that go out really fast and order their own replacement before you can tell them not to. >> When do they do that? >> They don't. [laughter] How about >> I'm not surprised. They name the company. I need to know. [laughter] >> I've had a couple smart bulbs go out on me where I'm like, "Oh man." But then I sort of like or I can just go back to like normal life. >> You get you get a package like order a new smart bulb. Crap. >> That was disturbingly believable. Actually though, actually, um, in all seriousness, uh, my fridge has, you know, like a you put like a water filter in there and so you get nice filtered water, you know, out the front >> in front of the freezer. And I bought two packets sometime, I don't know, six months ago, something like that. >> And, you know, not cheap, but I figured, you know, filtered water is very important. And I didn't realize that by doing so, I was now subscribed. Oh wow. >> Now, now water filters are not a thing I don't want, but I was like, that's >> You don't need to be prescribed. >> Yeah. You have to go through a lot of water. >> You don't tell me when I'm ready to drink clean water. I do that myself. [laughter] >> My thing with the light bulbs is I just want them to fail. Stop dimming down or having that random blink that I can't identify cuz I'm not looking at the lights when it's going off and I don't know which bulb it is. >> You know, or you're in the kitchen and you're like, "Why does the kitchen look so dark over here and you look up? All the lights are on, but there's like one of them's like putting out 200 lumens less, and you're like, "Ah, >> no." So, I got the ones with the shiftable like uh um uh light temperature, and I sent them all to 50 5700 or 5200 K. >> And what I noticed is when they die, they start shifting down. So, it goes from like a bright like, you know, outside blue to like orange. It's like, I got to change it. >> Yeah. Yeah. Just go out. Just die. Light bulbs. Just die. stuck signs. I would rather have that little bit of time that >> you want to die a slow death. Amos. >> Oh, never knew. >> Rage. Rage against the dying of the light. [laughter] >> But I will say I buy a lot less light bulbs now than I used to. Like I used to have >> I guess it would be rage rage against the dimming of the light in this particular case. >> Amos was question number two. friend >> Alfred Sloan's tenure at this company is often cited as the origin of planned obsolescence >> tanning >> and origin of [laughter] I don't know why I'm doing that with my fingers >> and nobody can look up anything >> I don't know this off the top of my head >> the answer is the the company Alfred Sloan worked at >> I said Tandy fingers >> um I'll say HP because they had an instance >> Oh the ink >> with the ink Yeah, >> Alfred Sloan. Why is this >> really ringing a bell? >> So familiar. I know. >> I feel like we almost talked about this recently. >> I don't know. Faucet. So >> originally origin. >> I like the printer thing. I think that makes sense. >> But you said it wasn't HP >> cited. >> I don't know. I I'll say Kodak >> the No, you're wrong. Okay, >> Jen, you look like you're deep in thought. >> I have no idea. I'm thinking like what era was this in. >> Yeah, >> this was in the 20th century. >> Oh, okay. >> Century that don't like doing math. 50s7s somewhere in there. >> IBM. >> No, >> I just need to get an answer on the board. [laughter] >> Is it a car? >> Think of a company. I think of like when did my parents complain about breaking? >> It was a car company. >> I needed the Molly assist though. Molly saying car company was >> it felt like car related. Okay. >> During the 1920s when the auto market was saturated with a bunch of Model T's. Uh Alfred P. Sloan suggested an annual model year design change. Now this wasn't making the previous uh year models, you know, fall apart. It was just like stylistic changes that you would do to make it fashionable. It's exactly what Molly was arguing in the show. >> And so this is what Sloan was saying. >> This is this is this is a different part. This is the quiz. This is the [laughter] >> was a very good question. >> No, I'm just pointing out like if you were wondering like well has that ever happened? Yes, there it is. [laughter] Uh and uh you know what's like I got quiz armor. [laughter] >> And what's interesting is that uh yeah like up until that time like the I mean you know cars kind of all look the same and it was just like no we just change it a little bit like a dress or shirt or something. All right. Question trace. What web application had an embedded hard-coded kill switch in its update to block all content from running on it back in January 12th, 2021? >> 2021. That's not that >> Jen knows. >> Flash. >> It was a Jen got it. >> Good job. >> I knew cuz I was so sad about it. >> No, I Yeah, totally. I was like a nobie. So they wanted to they wanted to assume that people wouldn't install the plugin and so they just made sure that with the last update that when the time hit >> I mean honestly that was a mercy it was a mercy killer a mercy broke >> a lot of archives and that's what made me sad but everyone they figured it out new ground still exists a lot of things still exist but >> runner had to do a lot of work [laughter] >> listen door will always live in all our hearts all right question They said no pbalo >> for for me it was uh it was superfly and frog in a blender like me. >> Oh, Superfly. [snorts and laughter] >> Checking my email. See if it's >> the good old days. >> In 1912, Cadillac introduced this new gadget that made previous gas powered cars and electric cars obsolete. >> Oh, in 1912 Cadillac obs >> transmission. >> Close but no cigar >> or cigarette. Are those that old? Wait, what did you Jen? >> Uh, catalytic converters. >> Nope. >> Oh, >> that's from the 70s. >> New gadget that >> there were cars in 1912. >> The original cars were actually electric, but unfortunately became too associated with women because uh usually women would drive them. They had an extremely limited limited range, but they liked them because they were like cleaner and nicer. And then um gas powered cars became more manly and therefore took over the market. >> How about that? Interesting trivia. Um, yeah. >> Fun stories from the patriarchy. We couldn't, it didn't have to be like this, you guys. >> New gadgets. I don't know. I mean, a manual stick shift. >> I don't know. Yeah. Transmission. You said it was close, right? >> I'm trying to think whether it would be starter related, but >> the the >> cars managed to start before. >> Mhm. >> I mean, >> oh, maybe like a little starter actually because remember they used to crank them. >> Yeah. Molly very close. >> There was that one story that guy that escaped prison and went to the getaway car and got caught because he couldn't start the car cuz he was looking for the little the handle thing to turn it >> had electric start. >> So is it the starter? >> So Amos got it in inadvertently. It was electric starter. >> Yeah, that's what I said. >> Electric starter. >> That's what Molly said too. Yeah. >> Okay. >> So basically, so up until when you had to >> the electric was electric starter. It's very important because it when you had to hand crank it, uh you needed you you you ran the risk of injury if if the engine started and it started swinging the uh the crank around. Two, you needed a a certain amount of upper body strength to turn it. And so with the electric starter, with the with the Cadillac, it was considered a luxury item. You didn't have to get outside and dirty yourself starting the car. You just stepped on the floorboard on this button and it would turn over. But because it made it so easy to start a car, the only real selling value of electric cars back then was that you didn't have to get dirty like starting the car doing it. But electric cars had very short range back then. And so it's sort of like, oh well, I I get a car that starts easily and travel a little bit more. Although back then the roads were kind of crap outside of cities. >> So I mean, where were we going to drive? >> Actually, even literal crap because there were still a bunch of horses. Yeah. >> A lot of lot lot of cities also hard to find. >> Didn't have to leave [clears throat] the city to find crappy roads. >> Well, back in the 20s, the US Army did a >> question five. Question [laughter] five. >> Maybe took the words out of my mouth. >> Right. Right. Fine. Fine. Question. Sinko. What item of 19th century men's clothing item was one of the earliest examples cited in academic history of planned obsolescence? Hm. Top hat, handkerchief, top hat >> wigs. Why would they be obsolescence? >> Disposable diaper. Uh, suspenders. >> That's a good one. I can't answer this because somehow the answer got highlighted on my >> underwear. >> No, you got the first part of >> Thankfully, diapers is what I said. >> First part of that. [laughter] >> Wait, what did Tom say? I said disposable and he said the first part is right. So So it's something disposable. >> No. Uh disposable cufflings. [laughter] >> Disposable pants. >> You know, >> disposable. >> I mean, all pants are disposable. >> Amus, what does a tie go around? >> The collar. The shirt. >> Yes. So, it's a disposable collar. >> Disposable collar. Oh, >> so back in the day, these shirts, your collars, they they actually came out with disposable collars because >> they would get dirty. >> Yeah, they get dirty and junked up and >> toss them and get different styles. >> Bring that back, man. >> There are so many good examples of planned obsolescence in California. [laughter] >> Isn't that though? >> Feel free to use any of these, Molly. I don't mind. >> Uh, question. I almost used the light bulb one actually, but I was like, "All right, this be cool." >> Question six. Uh, in his 1922 book, My Life and Work, the head of this car company said, "We want the man who buys one of our products never to have to buy another." >> Henry Ford >> Sarah >> because she said it first, but Molly got [laughter] quarter credit. >> We both win. >> All right. Uh, question >> middle Chevrolet. Oh, sorry. My [laughter] >> question seven. An American real estate broker Bernard London coined the term planned obsolescence in a pamphlet where he argued the government should give products a specific lifespan in order to stimulate consumption [laughter] to end this economic meases. >> The depression. The Great Depression. >> Yes. >> The Great [laughter] Depression. >> Uh coin the term in in a pamphlet. What's the question? >> Oh, Molly got >> What was the malays? What was the It was great. He figured that if people uh would buy more, we could buy our way out of a depression. >> God, so many people have had >> Is this like a beta version of Reagan? What's going on here? [laughter] >> Well, you know, a lot of these terms or a lot of these concepts have been kicking around for centuries. Uh, question eight. Apple considers a product obsolete when it stops distributing them for sale more than how many years? >> Five. >> No, five. I think it's 10, >> Tom. Got it. Seven. It's >> seven. >> Seven years. That's where my watch is at. [laughter] >> It'll still do software updates beyond seven quite often, but seven is is like the limit of of >> They just recently changed this though, didn't they? like a couple years ago, I think, because it was five and then they moved it and it >> Oh, that it may have been they increased it from five to seven >> because I went in there for my uh for repairs on my 2012 MacBook Pro and they were like, "Oh, you only made it by like >> a couple months cuz here at this time is when we stopped selling it and that's when it goes to obsolescence. We can't report we can't repair it or anything else." >> So, that's a recent development, Molly. [laughter] >> They're expanding their obsolescence window. >> Wow. It's so nice how they're so nice how they're marketing the idea that they support products for so long when in fact [laughter] >> they hella don't. >> Question nine. What technology did the audio cassette tape make obsolete? >> The eight track. >> Oh, eight track. >> No, >> Len got it. >> No, it didn't. >> What? Really? >> What? >> Yeah. >> Did you see a track? >> The cassette came out before the eight track. [laughter] the >> But no, I think what Roger means is the cassette ended up killing the A track because >> they never made the A track ever again. >> I mean, the A track went obsolete. There's no argument there. >> Yeah. >> Uh >> I feel like I should get credit for that one. >> We share credit. >> Everyone gets credit. >> We said it in tandem. >> Although, you know, Atrex are pretty cool. Other than the fact that the heads kind of wander, so the stereo sort of goes in and out >> and you can you can't fast forward. Oh, no. You can't rewind. You can only fast forward. >> It's terrible. Terrible. >> You You had to always It was designed as a looped thing and you was had to fast forward if you want to get >> I love the cassette days. I miss them. >> I had the Doobie Brothers on Tom's over here looking for >> I'm looking for my eight track audio speed wagon [laughter] high fidelity. >> Love interesting. >> Does anybody remember a toy called 2XL? >> That was essentially a Nate track player. It was just >> sounds like Pandora 2XL. >> Oh. Um, [clears throat] everybody, I know you've got one more question. I hope everybody fights to the death. I've got a I've got to bounce. I got to do another show over at CISO series. This has been fun. >> And uh uh Jen and I will keep you occupied on Daily Tech Headlines over the weekend. >> Yeah. Don't miss Daily Tech Headlines every day of the week now. >> Peace out, you fairminded angel. You. >> Yeah. Thank you. >> Callers should make you come back. >> Bye. >> They should make it for t-shirts. All right. Uh, what earlier Google product did Google Photos make obsolete? >> Picassa. >> Yeah. >> Oh, >> I missed it. I was so sad when I went away. >> Picassa. >> Yeah, me too. >> I had chicken picassa the other night. >> Picassa used [laughter] sucasa. >> God, Google has a lot of they Oh my gosh, the Google graveyard. Seriously, [laughter] >> Google. >> They can make a theme park out of it. I honestly I joked about but like I honestly they should like the Picassa Picassa like you know exp uh uh uh what's the um what's the big geodeic dome Epcot center they have like a Google Epcot center thing >> what was the name of the uh the Google kind of like social media thing that was >> oh not rings no circles circles >> Google circle >> Google threats >> plus was the name of the social media thing and circles was one of the Yeah. Yeah. Yeah. >> didn't make any sense at all. >> And Hangouts >> Oh, good. was one of the best pieces of web video streaming software ever created. I'm so glad they killed it. [laughter] >> That's that's what we used to do the show on was on Hangouts. >> Mhm. >> Because it's auto switching was still the best I've ever seen. There's other auto switching now, but it would switch over. >> I used to record my uh my drawings in Hangouts and then speed them up. It was just perfect. It was great. >> They killed it. >> Yeah. And then you used to be able to fly from New York to France in an hour. >> That was [laughter] pretty cool. >> Yeah. I mean, >> but that was planned obsolescence. Boom. >> Mhm. >> Actually, Hangouts kind of became meat. >> They're like, we can sell more fuel if you're in the air longer. >> I guess Hangouts technology powers meat. >> Yeah. >> Yeah. Not me a Google Meet. Me. >> Oh. Oh, I thought you was more terrible. Yeah, it's confusing [laughter] me like hamburger. >> He was like >> I could go for I maybe not hamburger but >> it is national hamburger day apparently. >> Is it really? Well then >> or is it cheeseburger day? >> Cheeseburger. Cheeseburg. Who has a hamburger? I mean except for the lactose intolerant. >> Yeah. >> So but is it like slushy when you get a discount? >> Dairyf free cheese. >> That's true. That's true. Some of it's pretty good. I like the cashew stuff. >> Yeah. No, there's some good stuff. >> But yeah, I'm with you. Like for me, if if you say, "Do you want a hamburger?" I say, "Yes, I mean cheeseburger." >> Mhm. [sighs] >> Does American cheese count as cheese? >> In this context, yes. >> Yeah. [laughter] >> Yes, it does. >> Yeah. >> Actually, you know, that's the thing. Like actually like I don't like any of the fu fu you know >> I've gone back on American cheese so much in my life >> like people put like blue cheese like >> I was raised on American cheese and loved it. Then I turned against it for many years cuz I'm like but cheddar is so much better and real cheese is better. And then we started using American cheese cuz Eileen was finding all finding all these recipes online and like the chefs on uh culinary class wars were using it as an ingredient and I'm like well it can't be that bad. So now I'm back. >> It is technically I believe called cheese product. Like I think on the box it says cheese product but I'm okay with that because it's >> it's good enough for the US. >> It's like Taco Bell. It's not Mexican food and then bring out to feed >> or craft mac and cheese. The cheese in there is just as cheesy as American cheese. >> Yep. >> I still have this book on my counter called uh Combat Kitchen. Like it was the first um marketplace interview I ever did that wasn't tech and it was the author of this book and it is freaking fascinating. And it's basically about how so much of the global food system, how it developed because processed food was almost all developed to feed troops at some point. Like dehydrated cheese was invented by the British military to feed troops during World War II. >> Yeah. >> And then it like Yeah. Like a lot of the food we eat now is effectively MREs. And also the reason that it's still so uh heavily subsidized processed food is so that in the uh instance of another global conflict, we could immediately and quickly shift our food supply to rations and prod and military production. So like we don't have again we don't have to live like this with all the heart disease and diabetes and stuff but the processed food is really important to the military-industrial complex. I'm just saying it was in a book. I didn't >> I mean [snorts] I mean Napoleon literally gave out anybody can write a book for someone who could figure out a way to save and store food for long periods of time. >> I just went down a quick rabbit hole >> that I am now popping back out of to share what I found. These rabbits are interesting. Uh, federal law in the United States mandates that if you are processing your cheese from more than one cheese, it must be labeled pasteurized processed American cheese and must be entirely cheese with the exception of the emulsifying agent, salt, coloring, and acidifying agents, which is the processing part. However, if you are making a cheese that is 51% cheese, but the other dairy ingredients are cream, milk, skim, milk, buttermilk, cheese, whey, or albamin from cheese, then you call it a pasteurized processed American cheese food. However, [laughter] this is the part that got me. Craft singles that contain milk protein concentrate aren't even legally able to call themselves cheese food because they don't have enough cheese in them. So they use the large largely unregulated term pasteurized prepared cheese product. >> Wow. >> So there's >> Well, now you made me not want to eat it. >> There's American cheese and American cheese. There's American cheese that's actually made entirely of cheese. >> But the craft ones are not. >> Then there's the cheese food, but craft singles isn't even cheese food. >> You can tell that's >> Yeah, but I mean American cheese was >> Look at Amos' [laughter] new um avatar though in profile for the M >> ribs. Ribs shaped barbecue flavor pork patty. >> That's wowzer. >> Uh and and I'll I'll just say that this is not one that you can buy from the store. This is actually one that was issued to me, so it's probably about to go bad. But this is a legit >> battle worn, like >> taken from from actual military service, >> although [laughter] you pour water in kind of thing to >> Yeah. Little the water heater that's that's in here. It's got the little tobasco packet and probably like like five expired M&M's. >> Yeah. >> Yeah. Wow. >> Uh MREs uh last 3 to 5 years at room temp or 8 to 10 years of 50° F. in the book like a shelf stable hamburger that could last like 90 days like in the in the glove compartment of a car. >> If you've uh if you've ever eaten MREs, you know that they last forever or they don't last at all. Uh and it's completely dependent on which food is inside. >> It's immediately by the title out. >> Yeah. Yeah. Like like the reason I have the the ribshaped barbecue pork patty is because these are actually decent. Like you can eat these and not want to gag. Um, some of them are not so much. Like if it says it's a a western style omelette, pass. You'd rather [laughter] starve. >> Oh, is that the egg they make from the egg powder? >> It's >> I don't know. It's awful. And And you hold on. >> Yes. We got to go everybody. Thanks everyone for being here. It's been wonderful. We'll see you on uh next time on DTS Live next Friday. Bye everybody. Bye bye.