Video summary
The episode features a compelling discussion about the Dave Thomas Foundation for Adoption, an organization founded by Wendy's creator Dave Thomas to address a critical gap in the foster care system. The foundation focuses exclusively on children who have been freed for adoption due to abuse, neglect, or abandonment but remain waiting in foster care for permanent families. Dave Thomas, who was adopted himself and only learned of his status at age twelve, faced significant personal challenges including feelings of loneliness and a lack of understanding about his background. His journey from a difficult childhood to becoming a successful entrepreneur was driven by a desire to improve his own circumstances, a lesson he internalized early on through the guidance of his grandmother and his first job experiences.
Despite initially hesitating to discuss his adoption publicly due to feelings of unworthiness and fear that it might diminish public perception of him, Dave Thomas eventually embraced the topic after a manager at Wendy's encouraged him to share his story as a source of inspiration for others. This pivotal moment led to the creation of the foundation in 1992, with the goal of dramatically increasing adoptions from the foster care system. The foundation works through awareness campaigns and grant-making to support children waiting for homes, while also engaging corporate America by encouraging companies like Wendy's to include adoption benefits in their employee packages. The initiative has evolved into programs like Wendy's Wonderful Kids, which funds professionals who help move children toward adoption using evidence-based models.
The conversation highlights the importance of legacy and family involvement in sustaining such impactful work, with two of Dave Thomas's daughters currently serving on the foundation's board. The foundation operates with a simple yet powerful mission: to ensure that every child deserves a safe, loving, and permanent home regardless of their background or journey. While the path forward required navigating complex systems and learning curves, particularly for Rita Elsain who transitioned from the nonprofit sector to lead a corporate-founded initiative, the dedication of the team has resulted in measurable outcomes and continued growth. The foundation's approach emphasizes action over mere awareness, ensuring that resources are directed effectively to support children and families throughout the adoption process.
For business leaders and individuals considering philanthropy, the story offers valuable lessons about listening to one's calling and committing deeply to causes that resonate personally. Dave Thomas's example demonstrates that success comes with a responsibility to give back, and that true impact is achieved when passion is paired with strategic action and structural support. The foundation continues to be a major voice globally on foster care adoption, proving that innovative thinking and brave steps can transform lives across communities. Through the publication of Denny Lynch's book "Call Me Dave," the personal narrative behind this movement is preserved and shared, inspiring others to navigate their own challenges and contribute meaningfully to society.
Read the full video transcript
Hey, welcome back everybody to another
episode of the nonprofit show. Today I'm
super honored to welcome two guests of
people that have tremendous impact on a
single issue here in our country. And
they're going to be talking about
adoption and foster care and the
interesting link between Dave Thomas,
the founder of Wendy's, and how that
journey of his has created homes for so
many people. Today we have Danny Lynch
on. He's the author of Call Me Dave
along with Rita um Elsain, one of my
personal heroes. Um she's the president
and CEO of the Dave Thomas Foundation
for Adoption. We could not have this
conversation if we did not have these
partnerships with our partners. And on
Friday, it is our 1,600th episode and
our partners include Bloomerang,
American Nonprofit Academy, Staffing
Boutique, your part-time controller,
Third Sector Company, JMT Consulting,
and Intuitit QuickBooks. I'm Julia C.
Patrick, CEO of the American Nonprofit
Academy. Um, want to really quickly
mention that we were voted number one uh
on Million Bod Podcast is the best
philanth philanthropic podcast. I said I
wasn't going to mention it, but I had
had to one last time. Hey, welcome Denny
Lynch, author of Call Me Dave. I am
delighted to have you on the nonprofit
show.
>> Well, thank you. I am as well.
>> It's going to be a lot of fun. Rita
Saon, um, CEO of of this amazing
organization, um, has been with us on
and off over the years talking about so
many different aspects of this work. But
Denny, um, talk to us about how you came
about writing this book about Dave
Thomas.
>> Well, I had the honor of traveling with
Dave across the country, across North
America for 20 years. And during that
time there were so many people we met in
so many circumstances we were in so many
special locations the White House um you
know Hollywood New York Stock Exchange
all kinds of great places. So with those
come stories and
>> uh I had 20 years of stories that uh I
wanted to con condense into a book and
it took an awful lot of time. It took
seven years to get this book from the
first typewriter into the first produced
copy. So, but it's all times that we
spent together. Um the creation of the
foundation was part of it, the the
hiring of Rita was part of it and all of
the um the highlights, yes, but also the
challenges that Dave faced particularly
when he was young and in his formative
years and the challenges that he was he
faced and and most importantly how did
he handle it and what did he do about
it,
>> right? What was the result? Rita, you
have come on and I I've said this to you
privately. I I have to believe that Mr.
Thomas could never ever have imagined um
what the impact of this foundation would
have achieved and continue to be
achieving, right? I mean, it's just such
an an awesome thing. Talk to us a little
bit about what this foundation does
because I think people might be a bit
surprised. Yeah, the Dave Thomas
Foundation for Adoption focuses
exclusively on children in foster care
who have been freed for adoption and
it's been the result of abuse or neglect
or abandonment and now they're simply
waiting in foster care sometimes for
years waiting for a permanent family.
And so the foundation through a number
of activities both awareness and grant
making helps to move those children into
permanent homes. And that's that's the
brilliant link and and I think the
brilliant vision that Dave Thomas had
because of his personal connection to
the cause and because he understood that
there was a gap in the system in 1992
and people weren't talking about foster
care adoption and weren't focusing on
these children and he wanted us to do
that.
>> It's amazing. So as a part of this
Denny, he didn't just think this was a
great idea, right? I mean he had a
personal um mission that was created out
of a personal story. Can you share that
what that was and how that came about as
you were working with him?
>> Yeah. Yes. Uh Dave was was born to a
single mother and that was 1932
>> and at that time uh her family could not
take care of Dave so they put up Dave
for adoption. He was adopted and moved
to Michigan but he did not know he was
adopted till he was 12 11 12 13 and it
just stopped his world. It it it really
it really hit him hard. It it hurt it
deeply. He it was scarred. He was his
heart was scarred because no one had
told him. And that was his biggest, you
know, fear then is what else have they
not told me?
>> And why am I different? And and
um it just was
it was a loneliness. It was um lack of
confidence, lack of understanding. Uh he
didn't like his home situation. Uh he
didn't like the circumstances that he
had. So, and his and his adoptive father
was a a laborer. So, they moved town to
town. There was he could be in 10 towns
and 12 years. So, he was always a new
kid in school. Uh always had the wrong
books. So it just seemed like, you know,
as you're growing up, all of the kind of
negatives, the small negatives of life,
but they all seem to be stacking up
against him. And at a young age, 12
years old, maybe 13, he came to realize
that he didn't, as I said, didn't like
his situation at home. He wanted to
change it. And he decided the only
person who could help him change it was
him. So he took on that responsibility
that he was going to better his
conditions, not knowing what it was
going to be, but he said, "I'm going to
get a job and I'm going to work the
hardest that anybody could work and I
will be so good at my job that I'll
learn everything and people will um
reward me and with with promotions and
will give me more responsibility."
Uh, and that was just where he decided
that's what he's going to do.
>> Yeah.
>> And my oh my, did he ever throw every
ounce of energy into accomplishing that
goal. There was one thing that that was
so positive though in his in his early
years. And that was his grandma, Minnie,
who he would get to see in the
summertimes. And she just um filled him
with love and showered him with
attention and talked to him. He and he
loved that the most. She talked to him.
She taught him about quality. She talked
to him about don't cut corners, do the
things the right way, uh be respectful,
be kind. These virtues and and values
were were given to him, taught to him,
and he embraced them at his own as his
own. they become the the core values of
Dave Thomas was what he learned from
Grandma Minnie and from the bosses that
he had. Um he got his first job at 12
years old as a bus boy in the restaurant
in Knoxville, Tennessee and they taught
him about quality. They taught him about
being um uh good good worker and and
taking care of your customers.
>> I love it. You know, Rita, I've shared
this with you before. I I had the
opportunity to meet Mr. Thomas um at of
all things um at a local uh morning show
talk show. Uh he he was just coming on I
was going off type of thing. I had a
chance to spend about an hour or so with
him in the green room and before we were
going on about two totally unrelated
topics. Um, and I found him to be
incredibly
calm,
>> lovely, he was very kind, and he was at
the height of his, you know, career.
This was when he was, uh, he'd come on a
tour to announce the foundation um, and
was talking about it and, um, it was
really fascinating. Just like in the
picture that we have up, he had a white
shirt, short sleeves, a tie. It was
hotter than blazes in Phoenix, Arizona
at that time. Um, the the limited
opportunities that you had to work with
him, how did that personality manifest
itself with coming up with this really
tough tough topic to deal with?
>> I love Yeah, thank you. And I love that
you have that that story because it's
the one thing um that I you know, you
spent an hour with him. I spent a just a
little bit less than that with him. When
when I met him, when I first started
this position, he was he was fairly ill
and Denny and I went to see him at his
house and I I hadn't met him yet. He was
again, he only had a few months to live.
I was terrified to talk to him because
he was this international celebrity
icon. Um but but we spent a few minutes
and and I learned a little bit about his
drive and that's what it was because I
said, "What do you want me to tell the
board? we're going to be meeting next
week. And he said, "Just tell them to
get this job done." And that's that's
what's behind this. It always astounds
me. You know, as much as I know his
story when I hear Denny talking again
about it, he internalized exactly he
Dave internalized exactly what our
children feel, especially our teenagers
in foster care. They move frequently.
They feel abandoned. They feel um uh you
know, they've been abused. They're
wondering what their future's going to
hold. and and somehow Dave Thomas
intuitively knew that and drove us to do
a better job for those older youth in
particular who were in foster care
waiting to be adopted. And it's not
because he was in foster care that he
experienced it, but he experienced it at
another level. And just I think it's
that it was that passion to make life
better for children. He had to do it for
himself. He wanted us to do it for the
children.
>> Wow. It's such a remarkable thing. And
um I'm thinking about the you know the
word um courage because he really had to
be courageous to talk about this and to
put his emphasis
um
behind a topic that a nobody was talking
about and it would be perceived kind of
as like a a negative thing to talk
about, right? I mean how did that play
out? I mean, Denny,
did you ever talk about that? Like, this
might not be a popular topic.
Not not in that sense, but we talked
about it quite a bit because
um
people would do media would do rags to
rich's story about Dave Thomas in his
rise in Wendy's and
>> he would put in there he allowed it be
in there that he was adopted at birth
but he didn't want to talk about it that
he would not bring it up and the reason
he he never told me why but it seemed
pretty much that He
he felt that he wasn't worthy that that
that was just not the right time and he
felt that people might u just feel less
about him maybe but he he didn't he and
he didn't know how to talk about it is
another thing because his experiences
were not good.
>> Yeah. But but he was giving a manager's
meeting with with Wendy's employees and
a general manager came up to him
afterwards and said,
"I know that you're adopted. Why didn't
you talk about it?" And Dave was a
little bit stunned and he just looked at
him and and the and the manager
continued. He said, "I'm adopted and I
was hoping that you would give me some
inspiration. There's you could help
other people." And Dave paused for a
second and then he said, "I just might
do that."
And at that moment, he might as well
said, "I'm all in." Because I knew that
that's what he wanted was going to want
to do. And I that was and then when
there was a second point um President
George HW Bush uh invited Dave to come
to the White House in November because
the White House was doing a promotional
campaign called Adoption Works for
Everyone. And uh President Bush wanted
Dade to reach out to corporate America
and get CEOs to add adoption benefits to
the employee benefits package.
>> And um they didn't expect Dave to to put
just think of all the passion and effort
he put into building Wendy's. He put the
same amount of passion into building the
foundation.
>> It's riveting. I mean, Rita, um, think
about the the aspect of his story and
how you've had to tell that story and
how you've had to move it. Um, do you
find that his story is something that
people know or is that part of how you
have built the foundation or is that
just kind of an aside? Because it's to
me it's just so powerful. Um, and the
kids that he's serving
probably never saw his commercials.
Well, for sure they never saw his
commercials or like like I, you know,
recognize the name and all that. How is
that arc kind of followed?
>> Yeah, it's it's an important part of the
work that we do. Julia, I mean, his name
is our name, but you can't count on that
meaning something to to generations.
You're right. Who didn't grow up with
him, who didn't grow up with his
commercials, who didn't know him. he
passed away in in 2002. It's been it's
been some time.
>> So, that's the important part of our
work and it's why I'm so pleased. I know
Denny has been working on this book for
years, but when he finally said, "I'm
going to do it," and it's not easy to to
publish a book these days. when he
finally said, "I'm going to do it and
proceeds are going to benefit the
foundation." To us, it was as important
as that was, it's it's another um arrow
in our quiver to help continue making
sure that the legacy that is Dave
Thomas, that the story that is Dave
Thomas and its connection to the work
that we do is profound and it's unique
and it's something that needs to carry
forward and not get lost in just a a
name that nobody really knows what who
that refers to. So it is absolutely part
of what we do every day here is is
keeping the legacy of Dave Thomas alive
and its connection to this cause.
>> Yeah. Now Denny, you've had the
opportunity with your time along with
Dave Thomas to work also, I would
imagine, with some of his family
members, right? because it seems to me
like this moved beyond just that one
individual that it really was creating
um a a support group um throughout. Is
is that fair to say that you had a lot
of people along that journey including
some of his own family members?
>> Oh, very much so. I mean Dave was
first of all Dave was a type of person
that you liked being with. Think of uh
your favorite grandfather or an uncle.
He made you smile. Or when you were with
him, you just felt better. It just man,
you left and you and he he'd say
something to you. Maybe he'd he'd tease
you a little bit. Um, but he paid
attention to you and he'd look you in
the eyes and when he talked to you, you
would believe that you were the most
important person
>> in Dave's life in that moment
>> and people wanted to follow him. So, and
Dave was very very um astute. If he
didn't know how to do certain things,
he'd find somebody that did and then he
would support that person. um he he
would constantly um build them up
because he wanted to to them to be
successful. In fact, he relished in
other people's success. And if an
employee rose from a crew person to a
general manager, Dave was just just
patting him on the back and just being u
in his support and the and it didn't
make the difference whether it was the
chief financial officer or it was the
the male the mail room clerk who rose to
be head of security for the headquarters
building. That was that was a career
choice in day one. you to follow your
dreams.
>> Wow.
>> Can I add something to that, Julia, real
quick that that the family piece is
really important to us. We're a national
nonprofit public charity, but to others
looking outside, we might feel like a a
family foundation, and part of that is
intentional. Two of his daughters still
sit on our board of of directors, our
board of trustees, including the Wendy
Thomas. Um, and so that's that important
link, too, of keeping the the family is
is is is very much engaged. They're also
franchises and so they role model for
the system this continuing need to keep
the foundation part of the work in the
restaurants and the cause part of what
they do.
>> I love that you said that because that
kind of segus into my next question Rita
and that is like how did the topic of
adoption and and maybe it's even still a
question for now. How has this been
received in the marketplace? I mean,
Wendy's is a giant across the planet in
so many ways and the brand is so strong.
Um, how has the marketplace and those
franchise holders
looked at this topic and how have they
supported this topic?
>> Yeah, and Denny can answer that too, but
they have been they have jumped in. But
but part of my charge when I started was
the franchises were kind of feeling, you
know, with Dave's loss and they were
fundraising in the restaurants, but what
was that money actually doing? And our
mission is to dramatically increase the
adoptions of children out of North
America's foster care systems. And
behind that word dramatic is something
measurable. But we really couldn't
measure exactly our impact. And in fact,
you know, lots of people tell the story
and Denny tells it best. Dave would ask
him, "How many kids did we get adopted
today?" and the foundation couldn't
respond to that. We were doing good, but
we couldn't measure it. So, I think part
of my charge was how do we both continue
to to deepen the engagement of of the
Wendy's system and do something
actionable, move from awareness to
action. And that was the impetus behind
the creation of the Wendy's Wonderful
Kids program where we fund um uh
professionals across the United States
and Canada that help move these children
to adoption through an evidence-based
model. But but it's a great question.
We're constantly working to make sure
that that that our our one of our
incredible donors that is the franchise
system as they raise funds in the
restaurants are engaged, understand
where those dollars are going and see
results,
>> right? So Denny, does is that part of is
there push back on this or is it just
that everybody is is rowing in that
direction? I mean, have you seen it
grow? Have you seen it waning? What does
that look like?
>> Well, Julie, you were correct earlier
statement that in 1992
adoption wasn't in the, you know, top 25
charitable organizations. Um,
>> and rightfully the franchises would be,
um, you want us to raise money and send
it to Columbus and and what, [laughter]
>> but the passion that Dave threw in this
and and
there were there was a number of
officers that just embraced it and we
said, "Look, it he's serious And it's
and it it means something to him. And
this is a a crit critical element for
businesses. It was easy for us to do it
because Dave was adopted. It was easy
for us to do it because everybody could
see his passion for it, his commitment
to it. And if Dave wants it, we're
going. We're all in and we're behind him
and we're going to make this thing work.
In fact, I I said many times we started
the foundation 1992.
None of us knew what we were doing.
>> Sure. How could you?
>> I mean, the interesting part of this is
that you had a topic that wasn't
nationally discussed. You had a format
that wasn't really nationally done. You
had so many innovative things you had to
put together. Um, Rita, I got to believe
it was quite a steep learning curve. I
know you're an expert in in the field
of, you know, child issues and and
family and youth services, but how did
this all come about? Like, where did you
learn and and even not just you, but
your board?
>> Yeah. No, it was a steep learning curve
and things are changing. It's a complex
conversation. the child welfare system,
the dynamics of abuse and neglect, the
dynamics of foster care adoption, how
you separate that from the other kinds
of adoption, infant adoption,
international adoption. And then behind
that is that quest for justice for
children. That's what it's all about.
That every child deserves a safe,
loving, and permanent home, no matter
who they are, no matter where they grow,
no matter what their their their journey
has been. So, it it was it was a it was
a really steep learning curve for me
because I had to do two things. I had to
really learn about the Wendy's system
and all the dynamics behind a
franchiseed system and an
internationally known business. And I
had always been in the nonprofit world.
I was not a corporate girl. Um I had to
learn about you know what is the
existing situation in this country in
2001, 2002, 2003. Where were the gaps?
And that's when we identified that gap
of 20,000 children aging out of the
foster care system year over year over
year and sometimes to no good outcomes,
not because they're bad kids, because
they don't have the safety net of
family. And so that's where we decided
we could step in and that was the
impetus behind creating this child
focused recruitment model that turned
into Wendy's Wonderful Kids. And we
called it Wendy's Wonderful Kids because
our franchisees stepped in and said,
"All right, we're going to trust you for
a minute and we're going to do some more
fundraising and we're going to see if we
can dedicate those dollars back to our
communities where these children are
waiting." And so we recognize the
program by calling it Wendy's Wonderful
Kids as the brand. And so it was it was
an incredible learning. It's still a
learning curve. Look, things are
changing today. It's still a learning
curve, but that those first 10 years
were were I think really stretched me to
my professional um really helped me
identify what goals I wanted to do in
this job.
>> Yeah, I've got to believe that, Denny. I
mean, again, we kind of I started this
conversation with this comment, but I
can't imagine that any of you could have
ever seen the trajectory of this concept
and the work and the impact. It it has
to even astound you, I would imagine.
>> Oh, absolutely. But we Well, once
we hired Rita,
uh we knew that she was a doer and not a
talker.
>> And we knew that if we gave her the
problem, she would find the solutions.
And and Dave, she was right. They would
constantly say because we're in a
hamburger business, we're we can count
everything. We know how many hamburgers
were sold. And that was just he didn't
want first of all he didn't want to
create a foundation and add to the
bureaucracy that already exists in the
federal government. So he said if this
what you're doing we're not doing it. We
our our job is to get is to get kids
adopted. That's the job. That's it. And
and that was simple. And and a lot of
the the the thieves and the culture of
the foundation in the early years was
very very simple. How are we going to
get kids adopted? Foster care is
supposed to be temporary. And Dave would
constantly say that these kids are
losing their lives. They're losing their
childhood. And we we have to give them
their childhood. So, we knew that
Wendy's because of our marketing
abilities could raise awareness of the
the need for adoption.
But if if we bring everybody to the
doors of the child welfare agency or the
adoption agencies and they don't have
staff to take care of them and they
don't have time to to do the home
studies and all of that, then what we're
doing is disappointing people. So we we
had to kind of back off the the effort
that Wendy's could bring to the table
until there was there was um um there
was a programs that could help once once
the prospective parents come to the
adoption agency. Yeah, it's fascinating
to to think about um trying to do good
and do well and then have the the
reality of stumbling blocks like it it's
you can you can have a great idea and a
passion but you still have to have you
know the mechanization and the um
structure to do that good work right
>> I want to end with um this question to
you Denny what should other business
leaders take from this this journey What
what should or what are some of the
things that somebody that's watching or
listening or reading about this episode
that's in business that could say,
"Yeah, I can step up and and and work on
a on a concept might not be a popular
concept."
>> Well, I think the first thing is to
listen to the gospel that says,
not literally that says when you when
you achieve success, you have a
responsibility to give back. And all
corporations and big business and small
business should should follow that
philosophy. Then find something that
that means something to you because if
it does, you will you will you will put
more energy into it, more devotion to
it, and you'll bring your family, you'll
bring your friends, you'll bring
everybody you know into it. If you just
sign on to be a sponsor, then that's
almost collateral. you you really pick
one or pick two that you really want to
devote your time and energy to and to
make a difference. I mean, the Dave
Thomas Foundation for Adoption is making
a difference in in communities all
across America
>> and that's incredible and and I I love
that you said that because you're right.
It's uh so much of what we do it gets us
through the tough days are our passions.
And so what an incredible opportunity
it's been for the nonprofit show to have
both Denny Lynch and Rita Elsa and on to
talk about the new book Call Me Dave.
It's available today as we speak right
now on Amazon.
A great great book. I was so privileged
to be sent an advanced copy and um it's
a really great story in te talking about
how we view ourselves, how we navigate
conflict or problems. Um sometimes the
problems of our own making, sometimes
problems that are not of our own making
and and that fine line between pulling
ourselves up by our bootstraps and and
moving forward. It's just a a a really
incredible story told by somebody who's
was there on the ground walking through
the the process. Uh again, Denny Lynch,
thank you so much and thank you for
writing um this important piece of work.
It's not an easy thing to do. I can have
I have total respect for [laughter] you.
>> Well, thank you.
>> Yeah, a lot of fun. Rita Saon, always
great to see you. Thank you for your
work and your dedication. you make all
of us in the nonprofit sector better and
uh we we need to have more people like
Rita and her team. Um if you want to
know what a really well organization
looks like, go to the Dave Thomas
Foundation for Adoption. They do very
innovative things. They do very brave
things and the proof is in the pudding.
They are a major voice across the globe
on this topic and so it's just such an
honor to have both of you with us today.
Um, what a really special day for us on
the nonprofit show. Thank you.
>> Appreciate it. Thank you. Always always
the best part of my day to be talking to
you.
>> I [laughter] don't know about that, but
I I'll take it, Rita. I'll take it. Hey,
we have these amazing conversations in
part because we have amazing partners.
Um, and they include Bloomerang,
American Nonprofit Academy, Staffing
Boutique, Your Part-Time Controller,
Third Sector Company, JMT Consulting,
and Intuit QuickBooks. These are the
folks that really make us um give us
that ability to have these tremendous,
tremendous conversations on the
nonprofit show. As we end each and every
episode, we leave with this message and
it goes like this. To stay well so you
can do well.