The Painful Truth About Success Nobody Wants to Hear

He said it was the toughest thing that he went through in his 20s. But that toughest thing ended up being a blessing 6 years later. >> It was that moment where I'd given >> [music] >> everything for this business and got nothing at the end of it. >> Dude, this guy ran grit, blood, sweat, tears. He bled for his dream. Once he learned everything that he needed to learn, then he started his own business and then at 33, he sold it for 120 million. So, what were some things that you did to max out that obsession for winning? Hey guys, what's going on? It's Andy Elliott. Today, guys, we're going to talk about the seven non-negotiables to build an incredible life, a huge income, get wealthy, and build a big business. Guys, I'm here today with Matt Wright. If you don't know who he is, he's been on a podcast with me before. Today's not a podcast. I'm going to teach you guys. He's not telling his life story today. But I will tell you this, he just exited his company for 120 million dollars. Could you imagine right now getting 120 million dollars from Toyota? They paid him 120 million. You want to know the seven non-negotiables this guy lives by? He's going to share them with us right now. They're life-changing. Changed my life, it's going to change yours. Matt, love you, bro. Um let's just get straight to the meat. I'm going to put Matt's social media right here. You guys can go follow him. You guys can go check him out. This guy had would built a business, wasn't building a brand. So, now he's releasing content. You want to know everything that he knows. Let's start with these seven. Matt, let's go one through seven. Is that cool? >> Yeah, let's do it. >> Number one non-negotiable. >> First for me is Okay, so I went to an event on the weekend and someone announced just like you did, someone announced my success and after it, I was bombarded with people coming up to me. But most of those people were 20, 21, 22-year-old founders who had this great idea that's going to be worth millions and billions and blah blah blah. And for me when I was 21, 22, I wanted to be rich. I wanted to be successful. But there was a very clear timeline where it's like building blocks where you need to build and build and build and build. So, at 21, I gave 5 years of my life to someone else. I was working in his call center, same industry, which we'll go into in a minute in in terms of knowledge of the industry, but gave myself to someone else's business. Learned every facet of that business. Grew through the business. >> Mhm. >> And then went and worked for a couple of other businesses to get those last bits of knowledge, those last nuggets of wisdom I needed, and then started my own business. Now, fast forward to 33, exit for 120 million. Now, when I was 21, 22, giving myself to someone else's business, there was kids there trying to make millions and millions and millions. I can guarantee that if I went and looked at all these people now, >> Mhm. >> they're still trying. They're still there trying to do the same thing they were doing at 21 at 34. So, I think society at the moment forces we see all this success online, and society sort of puts us into this corner where we believe that if we can't do it straight out the gate, you know, when you're 18 or you're 21, you you're out the gate in the life. That's when that's when life starts or that as an adult. So, and if you can't succeed, then you're a failure. But sometimes you just need to you need to just step back for a minute and just trust this process. Like I What I do believe, which I know you speak about a lot as well, is that there is a higher power that has a that has a plan for us. It has this it's fate. You know, and there's a lot about fate with my story. I was never meant to be in cars. My dad kept me waiting for 10 minutes in a hotel lobby, and I accidentally fell into cars, and the rest is history. So, I'm a massive believer of fate. Um but there is a plan for you, but yeah, I think right now all these successes, you know, you've got 19, 20-year-old kids in tech that are worth 300 million. But then everyone else is looking at them and thinking it's all possible. It's not it's yeah. >> Now, I want you to listen to what he said. He said at 21 years old, he looked at all these other 21-year-olds that had big dreams just like him, but he knew that he needed to go work for someone for the next 5 years to learn what he needed to know so that he was actually experienced and knowledgeable to go open his own company and not fail and be successful. When he left that company, he found a couple other companies had a few missing pieces that he needed to learn. Once he learned everything that he needed to learn, then he started his own business and then at 33, he sold it for 120 million. He said if I look back all those 21, 22-year-olds, they never went and worked for anyone else. They never put any more experience in. They never really learned all the stuff. They never helped grow another person in in business. And so they're just still dreaming 10, 12 years later. And he's saying that you got to trust the process. You got to go through and you got to learn your business. Don't ever let anyone else know your business better than you. Matt mastered it. So, I think the non-negotiable is you there's no shortcuts. >> Correct. >> The the long game is how you win and there's no shortcut. If anybody's telling you there's a shortcut, they're a liar. And if you get lucky, but if you're relying on luck, everyone's going to miss out. >> All right. So, number two, staying in your lane. Too often I see people You teach sales, right? How many times have you taught a salesperson and you've looked at them >> [snorts] >> and you just sales isn't for them. And you're going to try and teach them, of course you are, but it's just not for them. >> Yeah. >> How often do you see in life people working at something and it's they just it's just not what they were born to do. So, staying in your lane is the most important thing. I've had that many examples of where people have worked for me and could be various different areas of the business and it just wasn't them. And as a result of that, they're not performing at their maximum their maximum output. So, finding what it is you were you were put >> What you love, right? Cuz if you don't love it, you're not going to be passionate at >> Yeah. >> Yeah, so stay in your lane. Sometimes even your your you're wanting to do something, you love something, but you're not getting paid a lot of money. So, you find something else that will pay you more money, and you'll get out of the lane that you love to go over here to try and make more money. And even if you do make a little more money, you end up hating what you do, and you'll eventually end up coming back over here anyways, and you just wasted all that time. >> Correct. Yeah. >> And so, I think that, you know, fulfillment and purpose, you know, like really like And you don't you didn't love cars, but you love the build >> Correct. Yeah. >> and the vehicle just happened to so be cars, cuz you figured it out. >> Yeah. >> And so, like your love was to build. And so, for you working for someone else just wasn't an option anymore. Because even though that it's very risky to own your own business, there's tons of risk, you know, long nights, constantly no sleep, you were wanting that. Like you were craving that suffer. And so, not everybody's craving that. So, stay in your lane. Don't sit here and say I want to be an entrepreneur, and then you don't want to freaking lose your sleep for 5 years. >> Correct. >> Like don't like don't say that. You know what I mean? Like don't like you can't do that. Like that's not how it works, you know, cuz you don't sleep. You stay up. Your eyes are bloodshot red for for years. Because there's no rest. And you get your teeth kicked in. If you don't want to get your teeth kicked in for 5 years, >> Yeah. >> like like don't open your own business. >> you start, you don't want to be then pulling out then, you know. >> No. >> Your family will be dependent on it. Whoever's around you then becomes dependent on it. So, >> It's going to hurt a lot of people. >> Yeah. Correct. >> Yeah, so you better know what you're getting into. That's a great one. Stay in your lane, guys. >> So, number three, destiny maxing. So, maxing out your destiny. So, that's where various items are all combined. So, let's pick some examples. Firstly, obsession. What is it you're obsessed over? What are you truly obsessed over? When you obsess over something, you're passionate about it. It's You have an interest in it. So, by increasing your exposure to that particular item, it's you're in complete control money and you're up in your you know your >> When you find when you say like destiny, it's like something that you're passionate about that you take personal. Am I right? Yeah, like until you take something personal, you're never going to do good at it, right? And so, what was your destiny? >> For me personally? >> Yeah, like what like what was your your destiny? Like when you say that, give them an example for yourself. >> Yeah, so for me for me it was always about winning, succeeding. My destiny has become has probably changed since selling the business. >> Yeah. >> Which you know is something that we've spoken about, but when I'm when I was early 20s, I just wanted to kick back, make money, and win. So, what were some things that you did to max out that obsession for winning? Give us two or three examples that you did personally in your own life. >> Yeah. make money and win. >> So, what were some things that you did to max out that obsession for winning? Give us two or three examples that you did personally in your own life. >> Okay, so I'll go back to the first example I gave you, which is obsession. I obsessed over absolutely everything, whether it was when I was working for someone else's business, which by the way, I worked for this business for 5 years, started as a call center buyer on the phone, ended up being the GM of the business, running the business for a father and son. They sold the business to a publicly listed entity, and I got zero for it. And that was probably the most painful time in my 20s. If I think of moments where I felt betrayed, let down, it was that moment where I'd given everything for this business and got nothing at the end of it. And that then became the fire that really got me going. >> There you go. That was the fuel behind you getting out on your own and then exiting cuz you saw it happen in front of your face and you're like, I'm going to duplicate that. >> Correct. >> And this time I'm going to be a part of it. And you never took a partner on. >> Yeah, never. >> That's incredible. Important for everybody to know he never took a partner on. He never took money. He never took anything. He did it on his own. A lot of businesses they need funding, they need this, they need that. Dude, this guy ran grit, blood, sweat, tears. He bled for his dream. >> Yeah. >> So cool, dude. So anyways, maxing out your destiny, if you're not obsessed, it's not going to happen. And that pain of him watching another company sell that he helped build and got nothing. Had that not happened, you probably wouldn't have the fuel and the fire to go build your own business. >> Yeah. >> So to max out your destiny, it's not always what you do. Sometimes it's also reversing your your pain into fuel. And really, I'm the guy that operates in pain to fuel. And so a lot of people operate from motivation to yay! It's Dude, that Dude, the guy that's run run and operating off pain is going to slaughter someone operating off motivation. >> Yeah. >> So there you go. You want to max out your your destiny, guys. You got to be extremely obsessed. Only obsessed people make it. If you take any successful person I can you crack them open they're crazy. Okay? But he had to go through something. He said it was the toughest thing that he went through in his 20s. But that toughest thing ended up being a blessing 6 years later. >> So number four, surround yourself with the right people. So it's something which I know you've spoken about a lot is surrounding yourself whatever it be your friends your colleagues if you already own or an operate a business, employing the right people. I walk around your office. Everyone's jacked. Everyone's hyped up. Everyone wants to be a better person. Everyone wants to be a better family man. Everyone wants to be a better father. Everyone is aligned to the same goal. And so if you're surrounding yourself with people that don't want to better themselves, that are happy where they are or content where they are in life, people who want to go and drink alcohol every weekend and wake up hungover every Sunday and ruin every weekend, people who don't want to spend time with their wife. You are going to become that person. So, this is a real short and simple one. Surround yourself with better people. >> Guys, that's huge. Listen, one wrong person around you literally ruin your life. >> Cancer. >> Yep. You You take You take this drink right here. You put one drop of strychnine in this. One drop of poison. You're dead. Look how much fluid's in here. You put one drop, you're dead. That's what one wrong person can be in your life. And so, I'll tell you, surround yourself by the right right people and then always making room for better people to come in. And so, sometimes you got to kick someone out of your circle. Listen, dude. I'm going to tell you this. Not everybody gets to stay forever. Not everybody gets to eat at the table forever, okay? As we all raise our standards, everyone else raise their standards or they're out. There's better people that want to come into your life and if you don't make room for them, then there's no room for them. They just never come in. >> Yeah. >> And so, that's huge. What What he just said, I believe if we were to choose all seven and I haven't heard the other um few yet, but I'm just saying that one alone was the one that changed my life. I I was either going to become like them or they were going to become like me. And so, if I just put myself around like-minded people, we all just grew together. And so, it may take time to build that perfect circle, but it is possible and it's the way to live the rest of your life on fire. So, number five is going to be be prepared to make a hard decision. >> Brice in it. I as so many of us have done, recruited friends. They're the easy way. You're starting a new business and you need people to work for you around the clock. Give you a mate's rate discount, increase your chances of success. You're going to go to your friends cuz you always feel like you can trust your friends. >> Yeah. >> There was multiple occasions where I had friends that worked for me. The business has continued growing and they haven't They haven't, you know? So, on multiple occasions I had to fire I had to have hard conversations. I had to let down people who were my friends and as we all know, nine times out of 10, it ruins the friendship as well. >> Mhm. So, my lesson, you know, this always prompts one question. Okay, so I shouldn't hire friends. And this is where I get stuck, and I actually can't tell you the honest answer, but in my case, if I look now, the end of the line for me, I have seven or eight friends that still work in that business that grew with the business. Now, I probably put that down to more my judgment of my friend circle prior to starting the business was already quite high. It was relatively on point because I was surrounding myself with people who wanted to grow, but not only wanted to grow, were capable of growing. Everyone wants to do Everyone wants to earn money and be rich. >> Yeah. >> How many people do it? What's the What's the What's the odds of millionaires in in in America? One in One in 10,000? >> Yeah. >> That's pretty odds. >> Mhm. >> So, yeah, being able to make hard decision and being prepared to embracing it is character building. >> Yeah. You're never going to build a big life if you can't stand for something. >> Yeah. >> And whenever people can't make the the cut, >> Yeah. >> you have to They're not bad people. You love them, but you have to make the cut because someone else has to come in, especially if the goal is to continue to rise, and continue to build You're a builder. >> Yeah. >> And so, you know, it's either, you know, you're going to build or you're not. >> But everyone, >> Black and white. >> everyone does always seem whenever you get advice, the advice will always be don't hire friends and family, but in in my case, don't hire friends. I'm still not completely sold on that one. >> Yeah, because you've seen a few work out. >> Yeah. >> Yep. So, just be prepared if they don't work out >> Yeah. >> to make the cut. >> But again, and that's a consequence of one of the previous steps, surrounding yourself with the right people. You do that, and it follows on. Number six, self-development. Spending money on yourself, spending money on yourself is the most important investment you can make. And so many people that I hear give crazy excuses like, "Oh, but I don't have that much spare money this month." And how many of us go and treat ourselves to a nice meal, treat ourselves to go out of our family, take our take our partner, our wife out for a nice meal. Now, that stuff's super important. I believe in that. But, if we can give all that up >> to the mall and blow money. I watch them watch >> If we can give that up for a couple of years, man, you've got more than nice meals with your misses waiting for you down the line. So, >> Choose. >> for me, spending my And you know, this this is how we first met. I decided to spend money on myself. You know, when I first came over to America, 20 May 2024, I left here, decided in June 2024, I was going to sell my business. Now, I return 2 years later, done. And you know, we know the outcome. >> Yeah. >> So, spending >> Self-development was a big part of you continuing to grow. Cuz you got to remember this, guys, and this is super important. I want to finish this off with this saying is that you can only work so hard. And so, if there's only 24 hours in a day, even if you're the best at working 24 hours in a day, you can only scale that so far. The massive scale is growing yourself. And if you don't spend time working on yourself, they Jim Rohn, which is Tony Robbins' mentor, said, "Work harder on yourself than you do on your job." And that's what you did. When you worked on yourself, you could scale and grow your business and everything in your life. But if the goal is just to work hard, everybody's like, "Got to work hard." That's the truth. Nobody gets anywhere by being lazy. But if you don't get better, there is no scale. >> And it's to make the smallest of adjustments as well. Instead of watching Netflix for 2 hours at night, read a book. And just tiny adjustments which you don't need to make room for these in your life. They're already The room's already there. >> Yeah. >> You just need to pivot, make some small small adjustments. >> Yeah, you you swap something you're addicted to that's bad to something you're addicted to that's good. >> Yeah. >> And by the way, that actually gets you what you want in life. Yeah, cuz Netflix will get you nowhere. So, there we go, guys. We're going to finish off with the last one, number seven. >> Seven, health and fitness. Old cliche, but nothing rings truer in my case. When I started my business, I was healthy. I was fit. Over time, I think it would be fair to say I let myself go. I came here in 2024, left, and had this new lease of life. Left here and went and lost 40 lb. 40 lb of weight lost in little over 4 or 5 months. And the the result of that, I personally believe is is is is the headline number in all these articles you read, which is 120 million. >> Isn't that crazy? Because your confidence, your self-esteem, your self-belief, your ability to go through pressure, when you believed in yourself, there wasn't like any like insecurity now. You were more secure in yourself than ever before when you were taking care of yourself. When you take care of yourself, when you said physical fitness and all that, like yeah, you got a six-pack. Yeah, you got great shape. But also, dude, you rewired your mind. Your mind got ready for that last year and a half haul to go through this, you know, uh sellout at the end. Just because someone puts an offer on your company, it doesn't mean it's going to sell. It just I mean, there's a lot of things that have to happen. A lot of pressure right there at the end. And so, the fact that you were taking care of yourself, you know, I see things that happen in people's lives and they get hit with stuff. And when they're not taking care of themselves, it ruins them. It literally does, dude. One bad week, guy not taking care of himself, it ruins him. I watched a guy literally just go through a lawsuit. He His wife left him. Every His business was losing money. He caught the CEO of his company embezzling money and stealing cash. All these things happened in 1 week. Do you know what the guy was doing though 2 years previously? A psychopath in the gym, training like an animal, taking care of himself. Now he's came out of it, he's on the other side. His business is growing, he's doing great, and he said and I said, "What got you through that?" And he goes, "You want to know? Me taking care of myself in the gym." He goes, "The gym every single morning, me taking care of myself allowed me to get through all that." He goes, "If I wasn't taking care of myself, I probably would have blew my head off." I probably couldn't have taken it. He goes, "I never knew the gym was going to play out in such an important part of my life." And yes, he's in great shape on the outside, but mentally on the outside, he's a freaking warrior. And so, number seven, you nailed it. I said that other one was my favorite, who you're around. But if you don't love you, you can't love anyone else. >> And if you don't love yourself, no one else is going to love you either. >> That's it. Man, guys, those seven skills that he just gave you, every single one of you should go and watch this 15, 20 times. By the way, I know you know a few people that also need to hear this video, okay? Share it to them. Right now, you guys need to go follow Matt Right. I'm going to put his Instagram right here. Go give him a follow, right? Go shoot him a DM, intro- introduce yourself to him. Guys, he's building his brand right now. He's going to freaking blow up. It's going to be life-changing. And I want you guys with him on the journey. Plus, he's also mentoring some people along the way, so we didn't even get into that, but he's giving away millions of dollars to some people to start some businesses. So, I'm just telling you, he's a great guy to connect with. If you want to, go right now to Instagram, give him a follow, shoot him a DM. Matt, thank you, brother. This is this is life-changing stuff for all of you, non-negotiables we should all live by. I love you guys. I appreciate it. Matt, thank you so much. We'll see you guys in the next video.