The Man Who Tracks Every Second Of His Life - Rob Dyrdek

how do you make every bit of you better and better and better and better over time then you grow into the ideal version of yourself on an ongoing basis because you're expanding into new levels you see further oh that's where I can go you expand further wow man look at this but look where I can go I've heard you say that you've become the ideal version of yourself what does that look like I mean look the the beauty of the ideal version of yourself is it continually evolves as you evolve and the world evolves around you you know and who I am today um I'm like overwhelmed with gratitude super thankful that I even get to live this Acumen experience know that I live almost every day and have an amazing day almost every day know that I have built my life into a place where I I intuitively can begin to feel friction and then eliminate it where I'm continually optimizing my today for a better tomorrow and now understand that the person I've evolved and grown into is just the beginning of what's possible and excited about continually being a better version of myself on an ongoing basis till the day I die which is currently uh one million hours of life in 114 days and uh 114 years and 54 days but that is the state but as you can hear in my energy growing into your ideal life as you envisioned it um is of surreal experience because most people never actually get to it and then be get get Beyond it and I've moved Beyond it right and realizing that it's actually just this continuous process that you get to enjoy life while growing on an ongoing basis what was the inflection point then from going from a normal relatively normal guy like most of the people that are going to be listening to a person who has this much more well-defined goal broken down into steps to achieve that goal what was the inflection point and what did that consist of I I was it was a series of events and a lot of complexity right and and it was all parts of me right it wasn't just um you know a financial situation or a career situation or a physical injury or a sickness it was like it was every single thing to do with my entire being right and and but specifically it was sort of this Awakening that I wasn't the person that I thought I was that I portrayed myself to be through the lens of sort of lying to myself of what I was right and and I say that in the sense if I really pictured myself as this very intellectual and very Advanced entrepreneur and business person because I had built all these companies and I had television shows and I was a professional skateboarder and I had this multi-platform Universal Brands and media and I was making millions of dollars and and so I'm I looked at my myself as you know to become this you've got to have some sort of Secret Sauce you know to even get there and then I thought that was the fact that you just boom and bust and work really hard party really hard like you know like spend a lot of money lose a lot of money make a lot of money invest like I thought that chaos was in fact why I was so successful you know and and I felt if I didn't you know work 18 hours straight for like five days and then go party for three days and like and then get off like go on a fitness run and like I just didn't think I would be able to achieve the levels that I was able to to achieve without that in in 2012 I was approached by like a big private Equity Group about doing a 360 deal of everything that I do essentially owning half of everything that I do for the rest of my life and they would invest in my professional skateboarding League my cartoons my clothing lines like uh that be part of my television uh programs everything and uh when they did the diligence on me they basically exposed me to me and essentially showed me how poorly all of my investments were how bad my financial management was and ultimately deemed me as uninvestable and and so for me I knew like man not only am I uninvestable but I'm not happy like I can't keep doing this I can't sustain this level of energy hoping that one thing that I do ends up being the one big thing that makes me the money that um you know then allows me to find happiness find the relationship all of that and one one big moment I realized that I needed uh to change who I was uh and become the person that I knew I could become and that that almost if you can imagine then started the universe to work right and then then I asked the question to the universe essentially like hey I've got to figure this whole thing out what where should I start and I just really started looking at consultants and different people that could help me on the business side and I found a book uh called start at the end which was essentially a business book that was if you want to create a business decide exactly what you want out of it from the very beginning do you want it to be a three million dollar business that makes 500 000 in profit that you live off of every year is it a business you want to build to 20 million and sell it for you know three times revenue for 60 million and how much Capital do you need build your plan then backwards to achieve that and it was just this like mind-blowing sort of like man that's how I need to approach business but that's really how I should approach life I I need to design the life that I want how do I want to live what does it look like where do I live who am I with what is it what what is money to me in the first place and and what are all the things that I really need to be happy and then start the Journey To Go Achieve that I started at the end in that era of of what I wanted my life to look like not just my business I designed them both together so that when I found success in business I would find success in life at the same time you know can you remember what you wanted out of life at that point yeah you know it was it was I knew I wanted to be married and have kids right like I knew I was always meant at this point if I was 38 30 going on 39 right so it's like you know older than you you know what I mean think about that like I was like in no man's land and and think about this I had you know made millions and millions of dollars and was basically a dead even I wasn't dead even while they were saying I was uninvestable it's like man you basically spend as much as you make and none of your assets have any values you'd personally don't even have any Investments or saved money like it was this like man you you worked so hard all these years and you're basically starting from zero again you know and so for me I knew I didn't understand money right and and no sooner did I like begin to like map out like hey I want to understand money and it's like the consistency of of of income and the ability to create value in companies and and build and sell them is something that I really want to learn like I really connect with the idea of being able to follow an entire Arc of creating an idea uh building the idea and then selling the idea with a liquidity liquidity goal in the very beginning this really resonated with me so I immediately set a strategy of I'm going to build and sell 30 to 50 companies and own 50 to 70 percent of them and sell them for between uh 15 and 50 million and do that 30 to 50 times and make a billion dollars in liquidity that I figured that out at the very beginning before I'd ever sold a company in my life right then I said okay what am I going to do with that money and I'm I'm and of course what happens I'm trying to figure out what money means to me I got rid of my all my stock portfolios I got rid of all my assets and went to cash all the cash that I had and then I get a random uh phone call from Tony Robbins people right and so I just started dating this girl um who I was convinced I was meant to marry who I was trying to convince her this is our destiny because no sooner do I feel like I want forever than the universe provides um the girl that I believe is that right and so she's in the personal development and is really into Tony Robbins Tony Robbins like reaches out to me and I'm like oh man I'm gonna impress this girl so heavily and because Tony Robbins is reaching out to me now he reached out to me to help promote his book money Master the game uh because of my audience at the time but when I got that book it changed my life it made me realize like man I don't even understand money at all and like I just kept making and and and spending money and just going for it but I didn't understand money then I met a guy through him an advisor that that I shared my strategy of like why I would like to create like use my money to earn money and then he he walked me into a multi-family investing so then the stage was set you know here's here's the girl in my dreams that I've just got to convince that we're meant to be together forever and then I've got my strategy if I'm going to create Adventure Studio where I build and sell companies uh you know and make 15 to 30 to 50 million off of them and do it 30 to 50 times and make a billion in liquidity then I'm gonna take that liquidity and I'm gonna invest it into multi-family real estate that then I live off the cash flow and then I'm I'm going to do all of that while rebuilding my body and getting super healthy and and now balancing and designing my time into a rhythm rather than uh and and get stopped going through this high and low lifestyle and and use my opportunity in the TV space to use that Capital to now invest into strategies for my uh Venture business that then goes into um this multi-family strategy and then do all of that by beginning to you know balance my time and stop going from highs and lows and I would build this Balanced Life and I would be happy forever and boy it was clear it was clear but in the beginning it's so difficult and there was points where I didn't know if it was it was going to happen right and and then over those first beginning of years it's why I like to say that like everything go the cycle of success is the same for everything in the ideation stage it's amazing it's going to be amazing it's brilliant there's so much energy in it when you launch it you're so excited I'm launching the machine I'm gonna invest in all these buildings I'm gonna this is like you know my wife I'm gonna get all this going and then and then what happens when it becomes real you begin to learn how difficult it actually is and how much more you have to learn and what it's actually going to take to ever get there and this is where everybody quits right so then in those first couple years and the companies that I were building to sell and they weren't working and and some things were working not working and and and then like you know I'm not even getting the money to deploy it into these buildings and then like you don't even know then in 2018 it's like oh like the show may not come back it's like you know after after two years of launching it it was like I don't even know if this is going to work but then it's my knowledge began to build I began to expand into life and then it all began to happen in 2019 and then boom the entire thing realized and began to accelerate from that point forward but but you know back to the question at hand is I took the time to get super clear on what that design looked like and then got better and better at Living that Life As I Grew into it and and learned and trial and error of getting better at at achieving the goals that I set but I had the clarity from the very beginning you know like you do gotta set set the stage for yourself so you at least know the direction you want to go and then the more you understand it along the way you can evolve into it and adjust it and gain more clarity and knowledge on how long it may take you and in some cases for people like where you may not even be able to do it and you may need to adjust course you know was there a framework that you followed for working out those goals you know I I didn't I I think I just wanted to get incredibly specific right because I think there's so many different ways to approach goals but I I always like to refer to him as Evolution goals right where okay you were really specific but now when you say okay I want to build and sell a company and own 50 to 70 percent and sell it for between a 50 and 100 million and and you know or 15 to uh you know 70 sell it for 50 to 100 million now now in lies the complication in that what you don't know is like okay well then you've got to co-fine that business you can't invest in a business that's at a later stage at a five million seven million valuation and never get that type of return right then if you co-found a business and now you have founder shares and now you want to invest um you know a few hundred thousand into it now you got to be raise Capital now you got to be careful of dilution right so if the company doesn't work now you started out with 30 that if it sold for 100 million you get 30 million but by the time it creates the value to be sold for 100 million it's raised so much money uh you now get 500 Grand you get like barely a return on your money it's like all these things I had to even learn on like like hey there's a lot more X factors in this and and okay you did all this research and built a great strategy for an opportunity then the market turns on you like oh the research was worthless like once you got to Market there's all of these things that are so unpredictable that are part of any process that's that's sort of the idea of like when you choose Venture creation because you gotta understand I set my life goal of creating a billion dollars in liquidity and I had never sold a company in my life I've just decided like hey I'm gonna this is what I'm gonna do you know and it wasn't until I sold the first one where I was like man I can really do this you know what I mean and then like and then when the second one the third one then when you sell one and make 130 million dollars off of one then it changes you and then you're like wow okay that actually is way more fun than trying to sell uh trying to get 30 million right like it you just continue to evolve as you build the confidence and the understanding in this but it started with the clarity of what was possible then I continued to evolve and learn deeply learn on what I needed to do to continually adjust in order to find the success that I was able to find in a pretty short amount of time you know so if you've got that as the grand goal what is the story or the framework of how you've come to think about time in life yeah and look and I think what what had sort of uh transpired along the way is as I was like really learning how to like build operation the operational side of a business I was introduced to this concept of the rhythm of company and it was basically the year-long Cadence of how the company would operate right there's a certain amount of financial meetings marketing meetings brand meetings product meetings um all this stuff went into sort of a weekly Rhythm that included Christmas parties and holidays and vacations and weekends and and I'm like man this is forget rhythm of company I I want to plan all this stuff into my company but I want them to integrate my life into this I want the rhythm of existence so I took the same group that that helped me build the rhythm of company and they built me the rhythm of existence which essentially became the operating uh system for my life and so what naturally occurred there is you begin to design your time for the whole year right because you know when birthdays are and holidays are and you begin to look out or when when do I want to have vacation and this and this and that so you begin to see time as a canvas where it's like okay you're this is what you want to do the entire time this is how much time you actually get to do it and then over the years I just went from you know being more intentional with my uh planning of time but then seeing well you need a ton of adaptability in there based off of how you're feeling and how things are changing right because you never want to be rigid with time design you want to use time design as the basis of your discipline but you don't want to be um like controlled by your calendar you still need like to to adjust your time design based off of how you feel which sometimes means blowing a whole day out and just spending the day with your wife in order to just recover and regroup and and fight for another day right in in over time then I began to okay well shoot let me just start filling in the gaps and logging what I did the previous day so that I can begin to understand where I'm using time then I hired somebody to write a script and pull all that data and put it into a dashboard and it was like mind-numbing because it's like for the first time now you see exactly where you spent all of your time for a week and for a month and for a year and it became so insightful of beginning to understand like where you actually enjoy life the most and where the rhythm of life feels the best and you begin to see where time is wasted and where you actually have a lot more time um to spend with your wife and your family that the amount of time that you're dedicating to meetings and work isn't as necessary as you think they are and you can begin to optimize those and and it was sort of you know again something that I grew into over time uh and got better and better at to where now it's like man I I'm you know since I look at it in time and percentages of like an hour a day is four percent of your life and you begin to look at you see the world through that lens uh you just you you you understand the value of time so specifically that you when you think about planning something you think about the first second and third order consequences of taking on a project not about like what it's going to take uh to get it off the ground but how many hours is it going to take and then how long is it going to take those hours and ultimately it's why I I push to drive everything uh to automation or ultimately the least amount of time that I dedicate to it uh to never allow myself to be overwhelmed by the things that I choose to do is another process of of sort of time Mastery but it's something you've got to again start with intent and then get better and better at it over time in order to ultimately even know how to optimize it in the first place you know what are some of the most extreme ways that you've become efficient or effective with the way that you spend your time you know I like you know when you say extreme like um you know perhaps yeah it's it's it's funny like I'm you know the latest thing that I've really done is I've broken down all of my income you know into how much money I am making per hour post tax dollar right so I I shoot 336 episodes of Television a year it's four percent of my time right see and so how does that happen well that happens by you know driving automation into your entire production team your entire development team your writing teams and every single part of your company to where you've optimized shooting to where now you can shoot a 22 minute episode and 25 minutes with 10 minutes of prep right and then you can block those and shoot four times a month and get Eight Episodes done in five hours right that's how I was able to do it in a very extreme way but I then back that out and then well that's ordinary income that I've got to pay these fees against and then pay a full boat of 50 tax so I still take those hours and run those hours into like how much did I make post tax per hour then when I look at my Venture business and how much time that I spend there okay now I make a significant amount of income that's more in a long-term capital gains and then I run that by our land that's that number's not as nice because I'm putting a lot of work uh into those companies and that effort's a lot more extreme versus when you look at my passive income assets and the amount of money they generate and then you put that per hour on a tax basis you know it's like 20 times anything else that I do right and so as it relates to now being able to take your understanding of time to the way that you spend it to earn money and then to for that to make real sense all of that is only 22 percent of my time in a nine to five job is 27 of your time right that's how little I work right to manage all of my assets to build all the companies and shoot television podcasts all of it everything that I do as it relates to um everything with my work side is about you know you know some some months it's like 25 26 but on average it's around 22 you know and and that's that's to show the the scale of what I'm able to accomplish with the minimum amount of hours each day because I've just gotten every aspect of it so automated and efficient right and and then you look at every bit of your life through the lens of automation how can I create a system for it or how can I automate it to drive it to energy neutral so I don't have to think about it or dedicate dedicate mind share to it and and that's everything from meal delivery to you know supplement subscriptions to the way that I my my the you know my chief of staff and my assistants like manage every single aspect of of my my calendar and my time and my life and and all aspects of my how how uh of my house and how I travel all of these things are built around saving time and energy and have protocols and systems so I don't ever have to think about it again you know so that I can leave and go spend an hour in the afternoon picking up both my kids from school uh before I have one more meeting before I take my wife uh to to the movies that night right like I'm really prioritizing living a harmonious life in a fully balanced existence on an ongoing basis and the only way that that really can happen is if you drive um everything that's complex to a more simple automated State otherwise I would just be overwhelmed all the time and continually needing to like oh let's Okay what do we go what am I going to eat right now oh what am I gonna like okay what do I got to do to try to like like figure out a hotel or travel or whatever it may be all of these things that that you think about that take mind share I've just eliminated you know when it comes to getting tactical what were the most important first steps that you took when building this system who were the first hires who were the most important hires that you brought on board here's the thing about like everybody in their own personal system right it's it's the you know when it comes to hiring not everybody can hire an assistant but you better believe that's the number one uh hire that anybody's going to make right and it's it's your and you can call it whatever you want you know but you're trying now to invest in a body that's essentially now taking care of things that gives you back time and energy right and in in for the beginning stage of people that's like helping with uh errands and and all these sort of mundane things that that happen on an ongoing basis there's a water leak in your apartment your house whatever it is it's like these unexpected things that continually still time and mind share is sort of what that um that type of hire can really do and and again it will be how efficient they are going to be for you is the way that you design what they do for you you know and the more systems that you can create for them that you know is going is going to make them more consistent for you is than going to make sure that you're not now working to give them work well it's an example of a good system you know I think I think for me it's like I'm I keep a live document between me and my assistant and then we every single day all everything that I want to talk about the following morning we meet every single morning that I will then list out everything inside that document throughout the day that I want to discuss the following day and then in the morning we meet every single morning and then go through all of that then go through the entire calendar and everything that needs to to be adjusted or be added to the calendar and calendar to make sure that all of that is in order um we go through all of the the on the the emails I haven't responded yet together to make sure that I go through and knock that out first thing in the morning uh you know all the data that I collect making sure that like hey I collected all the data uh did I ask my wife how she feels about our relationship that I add into my qualitative data like everything collected like it's it's almost like like you know all of these different aspects um that are important on keeping me disciplined and in my rhythm I've added to our system that we do every single day except for the weekends in order to to to continually to keep the whole thing flowing you know I've heard you say that you're at Peak top now yeah yeah what have been the longest levers what have been the biggest changes the biggest step changes you've seen was it quitting alcohol was it brain training what was it look and think about it more from this this lens right and I'll ask you like how disciplined are you versus how disciplined do you think you can be in in your daily life today I've got a lot of Headroom to fill okay right so so it's like and then do you go in discipline streaks like where it's like okay I'm in the gym five days a week okay and then I've been eating uh I fell off for like a little bit like I mean usually yeah that would be right yeah you know what I'm saying so so if even the most successful driven disciplined people it kind of live in a rhythm a feast and fathom Rhythm right and for me by beginning to track my discipline on an ongoing basis like and deciding like you know this is my core seven uh did I get up at five did I brain train did I meditate did I get in the gym did I eat clean uh did I not drink and did I take supplements right by tracking that every day that began to at least gamify and put a number to how disciplined I was um and and so over the years I would just you know I would I would get more and more disciplined over time and it was so clear in the data right at least especially from the qualitative standpoint right because I also track how I feel about my life work and health zero to ten every single day so I have this qualitative measurement of the quality of my life right then I have sleep scores with the aura ring and a Readiness score and then I have my body composition position so I have this core set of data that's you know basically collected together is my quality of life so I've gamified it and now I have Insight uh to how I'm really feeling right and I know over the over the years that I'm getting healthier and happier right and if you tie that to money I'm getting healthier happier and wealthier right and so seeing all of it work together and continually um learning and growing you finally get to a point like and that that's kind of why I refer to it as Peak top is it's the as I was trying to figure out a way to describe the psychological feeling of like when you finally like hit a place where like a permanent change happens in you and it's similar to rock bottom right where it's like when you finally like you've it doesn't matter how many times that you tried to quit like like you finally something psychologically shifts in you where like you're drug free for the rest of your life right and from some rock bottom moment but the difference was it was on the other side for me where I kept getting more and more disciplined where finally one day it was like why would I just never not feel amazing for the rest of my life and then from that point forward I have never once missed one day of doing any of those of brain training meditating getting up at five eating clean not drinking uh having supplements like getting in the gym like I it like not once in in so to me when you transition to that level of commitment where you are just a hundred percent and then like the quality of my life this like the depth of my thinking the the complete transition and evolution of who I've become over the last six months of finally getting to that level was only possible by slowly getting more and more disciplined over years and then being able to quantify both how disciplined I was in a percentage and then how that percentage affect my actual quality of life and qualitative data if I wasn't seeing that data and I wasn't getting the proof that I was actually the more disciplined I would get the happier I would become and then getting more disciplined and happier over time gave me finally drove me to the point where I was you know like just landed in a place of why would you ever want to not feel like amazing every single day and that's a difficult place to get to because now it's like I can't even fathom if I'll ever eat sugar or a snack ever again I can't even fathom if I'll ever have a drink ever again I can't it doesn't even make sense to me six months in you need to have that relationship between discipline and felt sense though because without that the reinforcement mechanism for the discipline is always going to be fighting a losing battle because right now it's always going to be easier to be undisciplined unless you can somehow front load the feeling of benefit that you're going to get in future so that is the correlation between the qualitative sense related to the discipline that you have and then when it comes to it's full 55 in the morning and the alarm goes off you think [ __ ] why should I get up well the reason that I should get up is because I know that if I don't get up I'm going to feel this much worse why shouldn't I eat sugar I know that if I eat sugar I'm going to build this much worse this is why I should train this is why I should do all the rest of it so I think I spoke to Ryan holiday about his new book which is discipline his Destiny last year and without a goal there is nothing that you can measure your discipline up against right if you don't have something that you're aiming for there is always a justification to not go and do the thing but in terms of motivation to do the thing or reinforcement to do the thing you also need a backwards or an internal looking like the goal is the forward and external looking and the internal looking is how does this discipline make me feel and how can I front load that from the future which will be better to the now to offset the discomfort of doing the hard thing this is right but here's the thing you're missing I'm not disciplined anymore right this is just how I live I can't even I don't even try I don't think about it I don't even no part do I ever think like oh I shouldn't be doing this it's the opposite if I can't do these things I'll I'll move my schedule around I'm not going to go a day without doing it you know what I mean it's the it's the it it goes from uh it's you got to get disciplined right and create all these devices and ways and motivations in order to actually do it then that's got to become a habit that reduces the effort and then once it becomes intuitive or a way of being that's when everything really changes right that's when you're no longer even like it's the opposite where before you had to get yourself to do it now now you would be like you can't even fathom not you'd have to get yourself to not do it yeah exactly which is a very difficult place to get to you know I've got it in my head that it's almost like we struggle to work out what life is going to be like over a longer time Horizon and especially if you're doing something now morning ice bath getting up on time not eating sugar doing whatever it's difficult and the reason that it's difficult is because there is a huge activation energy for you to start rolling that ball up the hill but if we were able to see investment in discipline as almost like paying into or maybe stepping on some sort of a seesaw that over time it's not going to move it's not going to move and you're just piling up little rocks and little rocks and little rocks then every so often it's going to start to even out and then before you know it look the discipline is an investment in the future where discipline will no longer be needed and I think that's a really nice way to reframe it that's it that's it and I think you know um discipline is Destiny is pure in its and it's like one of the most beautiful statements there is right but the problem is discipline is is a difficult word discipline means hard it means not what you want to do it's like doing what you don't you don't like feel like doing but you know you gotta do there's just all it's just this like har harsh and it's like like you want to know that you just have to be disciplined in and at the core of it what is discipline discipline is just being intentional right like it's just being intentional and and you want to get it to a place where it's no longer even something you even consider you know and and but but how do you do that without having some sort of frame of reference and I didn't have a goal I understood through the data this is when you feel the best this is when your body has the best composition this is when you are the lightest this is when you're the happiest you're sharper you're deeper like you're you're more present right you don't uh find yourself drifting into uh dwelling in the past or worrying about the future you're you're living in the present and you're creating a better future or rectifying the past you're always living in a state of action and experience like when when you think about all of these payoffs from a qualitative standpoint that are hard to see and feel when you're just being pulled from all of these different directions on an ongoing basis trying to make one part of your life disciplined when the truth is you've got to make all of your life difficult you've got to make all of your life disciplined to make any of it disciplined we just for some reason think that we can pick isolated things to work on or improve and that our lives will be better when every single part of us every thought every action everything we do integrates together to make the whole and we have got to design the whole with intention and live the whole with discipline for anything to turn in to an intuitive way of being you know how do you avoid catastrophic thinking if you fall off if that's the case if everything is interlinked and one small error has a cascading effect across the entire Global world that is you how do you avoid small errors becoming big errors well well I think the the construct and the framework that you present no longer exists right everything is integrated but not one thing can disrupt the whole right when you have Harmony in the hole these these disruptions are hardly felt right and then they're they're so isolated and and you just immediately take action on that friction and eliminate it and get back into harmony when you're when you're operating from a harmonious State and continually evolving expanding into a better version of yourself you're now looking out into the future and predicting the the future outcomes with a much more consistency but you can also see potential trouble down the road that you can avoid and then when you get hit with the unexpected you're not being hit from a place of balance where the catastrophic thinking comes from is when you're teetering on all these edges and finally it's the straw that breaks the camel's back and collapses because think about it when you feel catastrophic it's when your mind collapses right because we're never doing too much unless we feel overwhelmed and then the moment we feel overwhelmed it's our mind's way of basically going into like full fight mode where it's like overreact you've got to stop doing this stop doing this stop doing your mind's trying to get back to this level State when it gets overwhelmed and most of the time we're going from like we're balancing all of these things trying to improve different things and get this and I'm I'm working on this deal to get this and then when when one thing's collapse they all collapse in at once and then we question everything then we're like should have never moved to Austin should have never moved to Austin it's like it's like I I really discovered that my mind lived in this range of neutral and I could take it or leave it like didn't feel overly positive but wasn't negative half full which if half full man I could get hit by something but I'm still believing in the future and what it's going to be or half empty and half empty when I when I felt half empty I could pick apart anything your decision making doesn't make sense you wish you wouldn't have bought a couch you know you like oh why did I why did I even invest in that like five years ago like your mind like is trying to find back to that place of order and it's very difficult if there's not intention in the hole and balance in the hole to be in a Perpetual state of of having a balanced mind because we just compartmentalize and and have too many too many things that if one one or two go wrong the whole thing collapses and that's what I learned over the years through the process of of using that qualitative data and developing that qualitative self-awareness that here are the things that overwhelm you here's when you're over capacity and you get overwhelmed so that makes you think even further when you take on something new how much capacity does my mind have and if I take on something new what risk do I have that that's going to be the one the one too many thing that begins to overwhelm me in my flow you know have you ever considered opening up your API or whatever this system is for other people to use yet no I'm developing an entire like super intuitive way for people to apply exactly what I do and sort of you know guide them on how to grow into it right because it's not something that like you can uh do overnight the first a bit of discipline you've got to develop is logging the data you know what I mean the first thing you got to do is be begin to like believe that like putting in the qualitative data and asking yourself how you feel zero to ten about your work your life your health whatever you want to be that qualitative marker of your quality of life the first step is collecting that data how right and effortful is that for you how long does it take per day how much does it feel like homework how much did it feel like homework when you first started you know I I don't I don't know that it ever felt like homework and it really changed for me when I could see it in a dashboard man when you when you can see how where you spent your time that day and then like how you felt about that day and how and all how disciplined you were that day that week that month it gets exciting right and you become motivated and it's you know it takes a few minutes in the morning to do it it's really really effortless it's when you get overwhelmed and you got a lot going on and then you you sleep late but you got to get to these emails it's the like like you know the idea of Life uh we we tend to you know live life on this pace of uh never getting to do the things that we want to do because we're always doing the things we have to do and and that's sort of that idea of time design when you begin to time block and like hey I'm always gonna get up and do these things and then I'm always going to work out at this time because I know that's where I'm going to be more consistent like I'm going to brain train and meditate here because I know I'm going to be more consistent like when you begin to do it that way then then it becomes more part of your Rhythm and you've designed it around your ability for it to become consistent right like and and for me that's just um where it went from hey I gotta get the data to like no instead of getting up at six I'll get up at five so I have time to log the data get the email in there meditate and brain train before um I start my day at six o'clock you know I'm interested by this brain training it's the one thing out of your course seven that I if you said in advance what do you think is going to be in there that I probably wouldn't have predicted what what what is the process you've evidently looked at the data and seen that when you do it you feel better so from a felt sense it must be effective yeah look I I think even um from from a what it's doing for my brain I have zero data what it's even doing to me I have zero data what I liked about it was I don't necessarily need the science behind it to know that I want some cognitive work in the morning right so it's a super simple sort of like series of games each day right so um it was the hardest thing to stay disciplined at right like for some because it was like okay you gotta now Focus right and for me who's like oh let me just work on stuff I love creating stuff and what you know like whatever whatever and so um it was in the first couple years the one that had the lowest percentage and now now that I do it every single day this year I use it as a gauge to how sharp my mind is working every day so now I qualitatively rate how well I brain trained how sharp I felt and it's fascinating because like man sleep eight hours get a 95 sleep score you know obviously I'm not drinking not eating sugar like intermittent fasting like I'm just as like lean and mean as you can be like you know every last thing highly balanced beautiful existence super happy like everything but like I will get a 95 sleep store and get up and brain train and my brain is just barely firing I just can't even let's like you know I would give it like a four and then some days I'll you know sleep six and a half hours and get up at 3 30 in the morning and and then I'll be like boom firing it like a nine I have not been able to find a correlation in all my data on what is keeping my what will be a a reason that my mind will fire sharper yet and and it's super fascinating because I been experimenting with all types of stuff like drinking salt water and doing red light therapy when I first get up to see like okay what will light on the eyes and salt water uh do to like brain function in the morning and I mean nothing like I have not been able to lie like and here's the beauty of like being so highly optimized and so disciplined you can you can bring things in and out and see how they feel you know you have a control right everything is going to stay the same yeah it's like you're so consistent that you can introduce things and and really understand their effect you know especially in diet and then the other thing that's really amazing for me since I I bet since I shoot like the the five hour block of shooting Eight Episodes back to back to back to back like that's this thing that really tests like my stamina and my sharpness for big long periods especially as it relates to um uh the type of sleep that I need what I eat and when I eat uh throughout the day to to be as sharp as possible it's another Super interesting gauge that I have introducing nootropics into that to see how they affect it like all different types of stuff is really fascinating but that's that's one of the the joys of of sitting at that level is then everything you introduce like you don't have to there's so much variability in stuff that you could choose to do to optimize uh all aspects of your life and the problem is when you're when even when you're slightly inconsistent with diet or sleep or alcohol or anything you put in your body stress that you may have like all of these things that would ever disrupt your Rhythm are going to give you misreads in that personal data to understand if this really is making an effect and has a quality a quality on on you you know and that that's something that that's really amazing that I get to have for the rest of my life you know because it's like you just keep getting healthier and healthier and you keep in now like in I don't just like um work out I work out and test every muscle in the body to make sure no muscles in the body ever fire hypertonic right so it's like and build any compensation patterns right because I had to basically unwind an entire dysfunctional uh muscle and skeletal structure from uh having a a um you know essentially a a weak upper trap muscle when I was a kid that led to a hypertonic uh PEC minor that led to a hypertonic ql and a glute me that got a colonial nerve that destabilized my ankle and then I built this professional skateboarding and athletic structure on that for for 35 years and then had to go through the process of learning everything about my body including eventually learning how to test every muscle soul and how it's firing to then reprogram my neurology so that my entire skeletal and muscle structure fires flawlessly to take you on a rabbit hole of like how deep even how I look at the human functionality and how easy it is to even get yourself into a position of being disciplined with diet when you spent all the years to learn all the muscles of your body and got your body to fire correctly and now really see a pathway to living healthy and stronger deep into your hundreds you know in a very healthy and happy way you get even more motivated as all you keep adding all of this depth to your overall being you get more motivated to be happier to learn more to do more but it's in all aspects of my life it's my relationship with my wife my the way that I treat my body and my health the way that I understand money and my finances the way that I build companies all of it together is how do you make all every bit of you better and better and better and better over time then you grow into the ideal version of yourself on an ongoing basis because you're expanding into new levels you see further oh that's where I can go you expand further wow man look at this but look where I can go that is what I realized is the actual output of this deeply intentional holistically designed uh being and and creating sort of milestones and measurements to all of it and then just getting better and better at being a human over time you realize the actual Joy of life is living in a balanced harmonious State and continually and perpetually evolving into your Limitless potential that's actually the joy of life and it's like a dopamine drip because you get so excited about man what the future is going to be then you pass a milestone then you celebrate that for the day of like wow that's amazing but look at what the future is going to be it's this continual uh dopamine experience that's generated through yourself on an ongoing basis you know you mentioned your wife a couple of times today you're married to a Playboy model who won Queen of the Earth or something Queen of the world queen of the world this is Mrs Queen of the world I could cry thinking about it again Mrs Queen of the world what's the story of how you started dating her yeah I mean look you know I'm for me it was you know I had you know in that beginning moment of like really living with intention and I decided like okay I I am someone that believes they are meant to be with someone forever build a family um and so for me I truly like um decided what I needed to do is change who I was but in this era you know like I decided like you have to become the person that uh the person you want to be with forever will will respect and be with who become the person that they would want to be with essentially and then man and then I went on like a journey of absolutely like like not hooking up with chicks telling all my friends like hey like I'm just waiting I'm just waiting when I um when when she appears I'm Gonna Be Ready like I'm gonna be able to tell her I've been waiting haven't hooked up with anybody like waiting and I'm at the nine month Mark like I'm like saw her Playboy uh thing and was like this is my wife right and of course you're saying well of course you know you know like everybody says that when they they see uh you know they see this beautiful stunning girl in in and uh play but they're like oh of course right so I was immediately this is my wife right and when I pictured like okay this is perfection from a beauty standpoint but she had this interview where she talked about um she wanted to swim with sharks she wanted to pet a tiger and um I thought to myself well shoot I've been attacked by both of those um this this right here this is Destiny right so I DM her right and we start uh talking in DM and I say hey you know I think I could be a great life coach for you uh because you want to um swim with sharks and pet a tiger I've actually been attacked by both of them on purpose and so we we begin to talk and you know I'm already I haven't even talked on the phone we're just now moved to text and and so I'm already convinced like this is my wife like I I did it like I I changed myself I look I changed myself um like I was patient and now nine months later we are here right let all my friends know I met her at work the universe provided um later that week okay we're just texting she tweets about Dayton Ohio right and I'm like who why did you tweet about Dayton Ohio she's like oh my my brother and mother lived there right now of course Dayton Ohio is where I was born and raised and my whole family lives right so now I'm like what her mother and brother live in Dayton Ohio this is my wife okay and so still haven't even spoke still have never even spoke on the phone this is just over text and um so we decide like okay let's let's uh get together so you to get together on Friday she's like sure what do you want to do I got to be impressive this is my wife I gotta take it to another level she had just tweeted um you know about this kennel that was essentially shutting down and they were you know getting all the puppies away and all the puppies that that people didn't adopt would end up like getting euthanized potentially right and so I I said you know so my idea was like hey let's go and look at some puppies as a first date right is sort of what I wanted to do but it turns out that was two and a half hours away and I'm like oh man we can't drive to go do that so as a joke I said what do you think about grabbing a helicopter and flying out to the kennel and rescuing some puppies and like a half hour later she's like great and I'm like what and so I had to go figure out sort through and get a helicopter still never spoke to her on the phone and so I'm I was convinced now okay this is my wife and and for some reason or for the last 15 years every person that I like was sort of connected with always had a connection to Hawaii and so I was convinced I was meant to marry somebody with a connection to Hawaii and so as I was driving to pick her up hoping that this was an episode of Catfish since we never facetimed never even talked on the phone nothing um I kept telling myself forget about Hawaii forget about Hawaii why do you care like she's she's gorgeous like you know her parents are from Ohio like this is meant to be uh picked her up it wasn't a catfish she got in the car first question I asked do you have any connection to Hawaii and she's like well uh you know my grandmother lives there uh right now my sister lives there with her and I'm like perfect this is my wife right so now I'm like I mean I don't even I don't I'm like you know it's not like the Deep connection I had hoped for but good enough and so we take off we go and get in this helicopter and we're flying across California on our way to rescue some puppies and we just start talking you know I'm trying to be impressive and like you know but also like you know I'm like you know I got my stuff together you know I've really been working on myself to like really you know you know whatever just trying to you know like not blow it you know what I mean but you know be cool but not too cool and she begins to tell me her background her story and you know we're just talking and then she shares with me um that she was a Make-a-Wish child that she had a rare blood disease when she was 10 years old and was given six months to live and so make a wish granted her a wish and her final wish was to swim with dolphins and make a wish granted her wish and flew her to Hawaii where she swam with dolphins and when she um swam with those Dolphins she told herself I'm not going to let myself die like I want to experience stuff like this for the rest of my life they went back they offered her an experimental treatment which ended up putting her in remission and curing her indefinitely right and so for me right then then I was like whoa this is my wife you know and so as incredible and beautiful as that is right you know got all the makings of it a storybook and an episode of Bachelor all in one the reality of our relationship and what she gave me is so beyond so beyond just that magical story because what we became and what she gave me was forever she my shifted from looking at like what was next and how do I build this business in life but like what does Forever look like because now I really see like who I'm going to build a life with and why I want to realize my potential to realize it for us and like want to have a family with and that became the anchor of what really allowed me to begin to evolve and and and find the success that I was able to to find and I I have never once you know in this you know 10 years and eight years of marriage even like wavered on ever trying to continuously do everything to to continue to make our relationship better and better and put our lives at the Forefront of everything in our when we had kids put the kids at the front like every continue with kids to put our relationship at the front and you know not only have a movie tonight and a breakfast date tomorrow and uh Friday night uh pasta and Saturday with the kids and karate and going to the fair and then uh martial arts with the kids on Sunday and going to the movie again like it's just my whole life is is built around keeping our family and home and relationship at the highest level and part of that is like um qualitatively asking her having a conversation every day how she feels um about the relationship and yesterday I got a three yesterday I got three you know what I mean and like I it's still like a conversation and I know like it was because I shot that day then I had these you know some a couple of heavy big business meetings that are business calls that were more ad hoc than part of the Rhythm right because every day I send her my schedule of what I'm doing that entire day with a love quote so she has complete visibility on what my day flow is and where where we will spend time together and then ultimately um so I don't choose something over her I.E when we're supposed to be watching a show together and then I go do this call for 30 minutes uh because I have to gets me a three you know but I'm you know deeply aware that I'm I'm treading on disrupting the flow of what it is but you know it's it's I've trailed off into how we how I support that relationship but again it's a beautiful beginning but ultimately you know you don't have an extraordinary relationship and an amazing family and home by just doing it in between all of the other stuff you do like you have to design it with intention and then you have to continually optimize it because you're changing your wife's changing your kids are changing your needs are changing all of this stuff is is moving and evolving on this continuous basis so you have to continually be setting and resetting and optimizing it towards energy right because that you just want that high energy in your house between you and your spouse the people you work with every interaction that you have that's really what you're chasing and on all levels of your life that requires a continual assessment and optimization because everything is changing always how did you get your wife to buy into this very optimized objective metrics of a relationship process was there ever any issues with trying to get this so operationalized well I I think she sees the benefits of it right like especially the rhythm of existence and how we even run our household with and how we you know each week we have a family sink with all the assistance and everything and the rhythm of the house and how we Run Grocery systems in here and and just sort of the you know first it was two dates a week and then that wasn't enough like she felt like and she's seen the system like slowly get optimized to where she's happier and and feeling more loved and feeling feeling that energy and balance in herself so she's just seen the output of it and and and now the belief has been built right and and think about it you don't necessarily have I'm not asking her to hey send me your rating today we have a conversation about it right so so it's like I used to try all different types of things of of asking her and and then I I would email and email me any notes like then it's like I don't want to email you then it was like then it was a it was really funny like one year it was like I we we started the conversation and then she would feel that like it's been a bad streak for like two weeks and I'd be like no it's actually only been like three days it feels like two weeks and then she would be like that Dad is like you skewed the data you know what I mean like you know it was like and so then I had to like then send an email of the number so that it was validated so that like you so that there was no even more independent record of what happened that's it and so you know to me all that did was continue to build belief in the system but when you think about the beauty of qualitative data it's just it's just a higher level of awareness this because you've got to you've got to spend the time to reflect and ask yourself how you feel about anything in order to pull the insights that you need in order to make it better and evolve it right because if you just hope it happens naturally you're never going to guide it or control it you want to control your evolution in in every part of you and every relationship and everything in your life is evolving and that's where just asking yourself and using that qualitative awareness allows you to reflect because you have to reflect in order to even assess something to decide what should I change or evolve to even make it better right and most people forget about like being disciplined to work out or eat right now you haven't worked out for a week you feel terrible you you look at yourself in the middle you're mad at yourself so you have a glass of wine because you had a long crazy day and end up binging Netflix till 10 30 then get a bad night sleep then wake up late now and now I gotta get all this stuff done it's like you're just fighting through all of that uh let alone trying to get to some reflective Insight that's going to evolve you and make you better you never even take the time to be like okay what can I do to get out of this rut you know what I mean what what can I change in my overall life that has to be the core operating uh sort of piece of your flow in order to continually and rapidly get better and better at becoming the ideal version of yourself have you ever felt like you're connected or you experience your life but you're not connected to it like you sort of things are happening and they're washing over you and you're an active participant but you're also kind of passive like things don't really they don't connect with you on the way that they should it's something that I'm seeing a lot more people talk about on the internet and there's this sort of culture of cynicism that become very intimately familiar with and I I tweeted about how pissed off I was yesterday uh basically saying that I'm sick of all of these people who see hope as the problem and that there is a culture of cynicism on the internet that I absolutely hate so I wanted to start a toxic positivity movement and um um it seems to me that you're incredibly connected to your life it it makes sense because if you do anything with intention the outcomes end up being very aligned with what you intended to happen presuming that they don't get perturbed on the way and after all of these iterations what you intend to happen is often what does happen you're also afforded this by having you know more resources and and a team around you that can help it to happen but there is still a big chunk of people out there for whom experiences in their life happen but they don't feel connected to them what would you say to those people that are feeling a little bit detached yeah look I I I'm I can't relate right because think about like I love my life at a deep deep level I I am in awe of my life you know what I mean like I continuously like like I don't practice gratitude I'm overwhelmed by it like I'll be in my shower and be like look at this life you have this is like nuts that you get to do this like even the chaos yesterday these big like ad hoc business calls it's like look at this look at how crazy your life is that you get to like pull these levers how fun is this right it's the the disconnection and life as a whole is when like you there's zero intention right and then if you have zero intention then you don't like anything that that you have in your life you don't like your job like you you your friends you you know you end up talking about how your friends are so toxic you have one good friend that you basically uh don't let you can confide in all the hate you want to share with all your other friends like you just end up in this world where but every now and again you have a pocket of motivation you try to be healthy for a bit you try to do this for a bit like and and you can't help but feel hopeless right and then like God forbid you begin to build a case of the world being against you and and then think of think about the mindset of and the way that the mind works you know because again you're you're in in an action State you're experiencing the present you're enjoying the present you can only really judge how you feel about anything in the present moment and it's Purity it's like you're either then creating a a better future and excited about what the possibilities or you go past that and you're worrying about the future right and then like you go the other way that's the past and then it's like okay something happened and you're just dealing with it and handling it and getting it done or you're you're pushing all the way back down now to worry and and again people that are hopeless live in what I like to consider the sorrow triangle right where you are just swinging between like reactive and inactive and worrying and dwelling right so you're just constantly blaming the past or wishing this or worrying about the future not becoming but you're sitting in this state where you're dealing with everything as it comes or doing nothing there's zero Pro activity in creating a better future designing a better future and going through the process that it takes to get there and again you're you're basically a system of systems that all integrate together that naturally uh go into an intuitive subconscious state and if you have a bad system that just keeps you in this state it's almost impossible to get out and then you think man if I just got in the relationship that would get me out then you get in the relationship and it's you're just it's chaos and adds a new level of chaos to you then it's like man if I could just get this job then the job isn't what you thought you always think you're one thing away man if I go to this uh Tony Robbins seminar that's going to be what does it you know if you get some motivation in you you're just looking for one thing and and again I I believe this as an absolute truth that you can't change one part of you without changing all of you like you have to you have to take a look at all of you and design with intention the whole if you ever want to get there but I do believe as it relates to being uh emotionally affected by this group of the internet that lives in this constant state of you know bitterness if you will and they could literally they could you know they could pick apart anything that there possibly is you know what I mean it's like I don't believe that there's so much depth and dysfunction in the overall system that like they almost only get energy from taking shots and firing and getting a reaction it's almost like they need to watch something that fires them up and then they they need to have a deep conversation about how like the world's gonna fall apart and like this is the beginning they've they go they get that energy from this deep negative sort of almost thought experiments and contemplation right is where their energy is derived from and and that's what a toxic person is and and it takes a depth a depth of awareness to ever get there and I think most people if there they're going to do it do it much later in life where they they settle down into like okay my expectations are never going to be met where am I at and what can I do to just make it a little bit better I've seen some of the most bitter friends I have like get into like you know what I'd call a mild personal development right where they're they're like people that hate all things personal development and so they would never like call it that they'd just be like oh just been like getting up or I've been starting to work out you know just adding little things to better themselves like but they would never like read a book on like you know like how to build a life design or framework or even like assess yourself they just wouldn't even they would never bother but seeing it sort of crack in and seeing them get way happier but you're 47. you know what I mean it's like and you're already like I can see your body I can see like your mind and already see that like you're going to be in sort of this rhythm of hopelessness till the day that you die and and you've seen many of people uh go through it and what what how do you ex how do you look at them I just look at them as like man it's like it's the the simulation is yours to design and yours to ultimately um learn to control and ultimately guide it towards your one months and needs and you either believe that or you believe that the world is controlling you and you have no choice so what's the use and those of us that believe that they actually have control and someone like me who actually took complete control and then now controls it almost uh completely and now is guiding it and and watching the magic happen and being in awe of being able to experience it I look at life as incredible I don't contemplate a recession I don't contemplate like uh what's going to happen to uh the currency reserve of the United States and how it's going to affect me I know like whatever happens in this world who's elected whatever it is that sure it may affect some aspects of my existence but not uh very little because I've built so much defenses around my quality of life and my happiness that all no outside effect is ever going to affect it do you think that you would have the same mindset without all of the money it's it's interesting right because I'm you know I'm when I see like you know if I you know post something related to money and time and sort of how it all works together usually for you with all that money and I I think to myself um maybe right maybe but money's relative right in the sense of I've I've been able to rapidly evolve and and create a very big complex life that is very effortless to operate and I've used money to buy back time I used money to um be able to scale what I'm able to do Beyond Myself still limiting using a limited amount of time but I don't think it's money um only would have got me here but I do believe money design and growing money is a Cornerstone of a high quality life right because at the end of the day like it's really will always be about how much money you spend versus how much money you earned uh versus the taxes you paid and then how much you have saved that balance right there is always going to be where your peace of mind is because you don't need hundreds of millions like I have but if you have um you know if you spend 50 Grand instead of spending uh 80 grand a year and end up now saving after 15 years and have 800 Grand save and you're spending 50 well boy you're going to feel real secure and if something happens you're going to be like well you know I'm good to go like until I got some time to figure it out or now that I don't necessarily need to earn any more income I can go fly fish or whatever it is that I really am passionate wish that I could do because make no mistake your ability to use your time to do what you want will be dick rotated on the amount of money you need to live the life that you want to live and so you can't have high expectations on a lifestyle and and not have a clear path to how to earn the money or a strategy on where to invest that money so that you eventually don't have to continue to earn it you can live off the money that you've earned and saved that's now growing so that you can live the life that you can make and if you don't design that you will never get there yet it is what everybody needs to do in order to live a high quality life and what are you going to do right now well I'm going to work a job I don't like and retire at 65 and now it's 65 I finally get to do the things that I want you know what I mean and and that's like sort of the worker construct that we've put in sort of society that I would call from the you know the World War era that sort of has evolved over time and the iteration of that is a better job at college and better 401ks and different and uh different investment tax efficient Investments for retirees so that when you get to 60 65 now you can spend the time doing what you want to do have you read die with zero I have not no you would absolutely adore it I'm not one for dishing Out book advice I'm not sure that I've I've come across a book that is closer aligned with your philosophy it's a guy called Bill Perkins he's coming on the show in a week and a bit I think his daughter perhaps comes to UT so he's going to come through town I'm going to record with him I I believe that this book's going to be one of these seminal personal development books and it's going to have a real long tail to it so it'll be an atomic habit and the obstacle is the way or whatever uh and his his entire concept die with zero I mean the book kind of says it itself um and he talks about the memory dividend about front loading particular experiences there are certain experiences you can only have at certain periods of your life which means that it is important for you to do it now presuming that you're going to increase your earning capacity over time most people spend they underspend their current earning potential what you actually want to do is front load your future earning potential to now when you have more freedom more robustness in your body more optionality more availability because that's experience allows you to then think about it and you get a little titrated dose of the memory that you had as opposed to if you wait until you're 60 to try and go skiing if you can go six if your knees can take it when you're 60. you've spent all of that time not paying yourself the memory dividend so I think I think um a lot of different people are converging on the same idea which is this slow life strategy which encourages people to delay gratification because if you delay gratification to the extreme there's no gratification right right and yet we've uploaded this you know marshmallow test world and and quite rightly so because willpower and conscientiousness and industriousness their predictors of success and the things that people rely on but we take the philosophy that we use to be successful in business and we then try and apply it to fun in our lives they go no like that I don't I don't think that necessarily those are things that should be mapped on to each other I don't think that not spending time having fun outside of work makes you more effective or more virtuous when it comes to your success within work I don't think that that's the way it should it should operate but but again I don't I still look at that as a little bit too binary now you're saying don't do it when you're old do it now right and to me it's like like no do it with intention do it with an understanding do it with purpose right do it today and every day for the rest of your life right there there is no do it now while you can so you don't have to do it later do do it all right but you've got to do it with intention and if you don't learn money and understand money it's like you're what are you going to do you're gonna like oh I'll spend it all now because I can make it later because like I can't ski because I'm going to be on that ski trip but well if you understood money and understood that like well no actually if I do half of it now like and and and and work harder for two years and invest that I can actually ski in one month of the year for the rest of my life that's it right so like to me and again I don't what I prescribe to is you don't ever want to get somewhere you want to be there always right and and when it comes to money you just want to create a system that you understand and believe in that over time when it it will grow into giving you more security peace of mind and ability to use your time differently to do more of what you'd like to do but don't try to get to a place where you're not sacrificing to get there right where you're doing it from a harmonious way and that you're enjoying life while still planning and preparing for a better future a better tomorrow and perhaps sometimes you sacrifice to accelerate that and sometimes it ends up being Oh I thought I'd be able to save that money in 20 years and now it's 30 years or in other cases man if I just really focus on this company I can sell this thing in two years and then now invest into my plan and be able to do whatever I want for the next 15 years right there's it's having the clarity about money nobody ever seeks right it's just what do you need to spend how much do you earn and how much of that do you need to to to invest in where do you want to invest it it's just pick a lane make an index fund that's 10 and it doubles every seven years cool you know what I mean pick a lane for me that's why I just picked like syndicated multi-family real estate because I loved it because it's like you get cash and it's tax-free okay let's do it right and I had zero you know I had zero and and then I just started adding one at a time and then when I sold the first company I didn't what was I going to do with the money I didn't like oh should I could get a diverse like portfolio of equities and like oh no I put it all into the strategy one strategy right and then when I got to you know over 50 million in just those buildings and now like my way of living is now never going to be compromised I get to fly private live in a house have Ferraris live this life for the rest of my life what's no matter what what's the cash earning from 50 million ish of those properties it's it ends up Blended at about seven percent right so you know you're you're talking about about three and a half million at fifty right and that's tax-free dollars right is that substitutional to an LLC that's too personal right so yeah yeah so you don't like I don't there's no need to run it through uh a vehicle because you basically all if you owned it 100 it would just pass through to you anyway and and you get the depreciation because you're an owner of the building so that entire you know three and a half million is tax free right and so and so you know when when I got to 30 million I started in in uh and my first investment was a hundred grand my second investment was like you know 150 you know and when I got to 30 million I was like I could man I could be done right now this is kind of it was this amazing feel and what did I do I just got more motivated so now like I get to that level now I've sold a couple companies now I got to 30 in my real estate play like I'm you begin to see all this stuff coming together now I'm designing my time and more harmoniously I'm using the qualitative data I'm I'm getting happier I'm getting more disciplined you see where all of it is getting more integrated and all of it is getting better together and all of it is serving the whole which is then making me better and better keeping me more and more motivated against the idea of like man I can just keep becoming better and better and better in all aspects of life and then it goes to 50 million 75 million 100 million now it's like man everything I will ever want to do in my life is covered uh by this cash right like but what happens along the way I sign a billion dollar television deal and end up uh you know shooting 336 episodes of television in 2013 when I was like offered that 360 deal I hated shooting television and shooting 40 episodes of Ridiculousness a year I despised because it would take me all day to shoot it and I would shoot for a month straight five days a week and it would drive me insane like I hated everything about it but then I began to optimize the shooting began to spread the schedule out began to vote like I if I didn't optimize it to that level I would have never even been able to sign an episode deal to shoot 336. it wouldn't even have been possible even in 2017 or 18 you know and and so you you begin to see how all of this stuff together it allowed everything to get better and better more efficient you learn it better you you keep making everything better because I would not have been able to uh shoot the 308 episodes a day if I hadn't got as healthy as I've gotten and and then gotten so disciplined and being like being so consistent all that you begin to see how all of it ladders together and then the freedom that I have you know I've been working on my philosophy in my book I paid a writer up front two years ago to just begin to ideate for two years I'm paying five million dollars to develop the software just to do it I have an entire you know marketing team that cost me a couple million a year that I'm just building out my entire philosophy and this software and all of this together to be more of my legacy piece but I've been doing it for years and I'm able to invest in it with by myself with not even no concerns of a timeline no concern no Stakes on whether or not it even works I get to just continually evolve and optimize it as I'm evolving and sharpen it and sharpen it with the intent of like create something special that impacts your world impacts your your children and ultimately something that creates a legacy and and what people really know you for helping them see themselves in a holistic Manner and design their whole with intention Master time and energy and live a truly happy life you know it's in Spider-Man it really really is to see somebody Wrangle reality and distort it around them to turn it into what it is that they wanted it's very very inspiring when I mean it sounds like you're just in the process without any Rush is there any idea when people are going to be able to get their hands on the book on the software or on anything else is there any sort of a schedule for this uh you know I don't I don't I haven't like locked into a hard date you know I think for me as it relates to really big projects especially when you have a lot of freedom with them um and you need to sort of trial an error and grow into it let it show itself to you um that's sort of the patience that I've been been doing with this and essentially let it show itself then lock in to the Hard dates and goals to bring it alive and I think I'm probably going to be ready to do that towards the end of this year which really puts me because I want to kind of do it all together you know because really you know the real ecosystem of everything because it's gonna be it's gonna be all the content like a couple like movies and documentaries like the book itself and then this all of which will be the top of funnel for the software right and so it's a it's a there's a lot of complexity as it relates to how to roll all of that out an effective way but at the core there most important thing is the philosophy that will be captured in the book is the most important right and that's the Legacy piece and that's basically the anchor to it all and so being incredibly patient with that is is really where I'm at because again when I when I put it on my vision board uh you know in January of 2020 when I conceptualized it decided to write the concept and begin the process which had me go through a couple writing people even the beginnings I had to find somebody that understood the philosophy to help me evolve it right and like I'm I saw a a photo of Rick Ross who posted like the boss New York Times bestseller the boss right and I'm like and I I swiped through and looked at the list right and it was the boss and number two was like I don't know it was like number one was Atomic habits and I I looked it there and it said like 500 in like 70 weeks and then it was like um you are a badass like like 500 and like you know 12 whatever it was it was like multiple years on it yeah and then like I realized at that point like hey no you are you are creating a work that needs to be on par with having the ability to live um in the New York Times for five plus years right and on my vision board I Photoshopped it in at number one right underneath like I think atlas of the heart of brene brown and I put like 872 weeks at on the charts right like that's how specific I got on my vision board of what my intention was even creating the concept you know and and again I when I look at it um I want it to I want to know that it is deeply sound and you got to think about like a deep philosophy is Simplicity on the far side of complexity and so you have to be able to distill it down to where it's deeply and easily understandable by the masses and that it grows complex and is appealing to a complex mind like yourself in its depth uh in order to reach the the same level that something like Atomic habits did you know I'm just having a little look I've done at Google there the longest duration on the New York Times bestseller list founded in 1935 is for The Road Less Traveled by Scott Peck which on the 14th of April 1995 had its 598th week on the list over 5 million copies of the book and then there's another one here that suggests the Diary of a Wimpy Kid I think is also a monster 600 and three listen listen to me I photoshopped a new on my vision board I photoshopped from my library of a Wimpy Kid you know what I'm saying but what like think about that and it's like 870 weeks I've I have picked a number an arbitrary number that was bigger than Atomic habits and you are a badass to be like this is the goal right and so think about think about what that how that changes your approach rather than you know traditionally someone with a mainstream Fame whose reality TV in a big television show like what do they make a book for it's like to get a million dollar advance and like you know tell your story you know what I mean like it's the it's the intent that you even put into Big Ideas and then the patience with purpose to allow that idea to evolve and reveal itself to you and and and be able to know that you're You're Building depth in something and and Trust the process and be willing where the resources come in is pay for that process right that's what I'm using the my my uh ability to generate cash flow for to be able to push forward a much bigger more depth higher level higher quality product and project uh because I have the patience and understanding of what it takes to actually create something great and am willing to put in the time and the effort even if it pushes out to 2025. you know what I mean because I'll be Sprite and young and feeling better than ever in my mid 50s you know what I mean hell yeah Rob Dyrdek ladies and gentlemen dudes I find you very very inspirational I like the fact that there's this intentional life I think it's something that is an answer to a lot of people's problems at the moment uh there's this interesting story from Aristotle and he he talks about a man who is going to leave his house on the morning and if you were to ask him where he was going to go he would say they he wasn't sure he was maybe going to see some people and do some things and that person is going to be blown around through life like a cork bobbing in the ocean and he'll move but he won't go on a journey and I think that the difference between being a cork bobbing on the ocean and being a man that goes out to sea and has adventures and and decides to use winds and waves to direct himself is a very very important one so if the people that are listening want to keep up to date with any of the stuff that you do and find out when the book and the optimization and all of that stuff is released where should they go uh yeah everything is Rob Dyrdek robdyrdek.com Rob Dyrdek social Rob Dyrdek everything you know I was early on you know had that name got it got it early on in the brand name everything's Rob Dyrdek you know good stuff Rob I appreciate you thank you yeah thank you for having me really enjoyed it what's happening people thank you very much for tuning in if you enjoyed that episode then press here for a selection of the best clips from the podcast over the last few weeks and don't forget to subscribe peace