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The “LooksMaxxing” Mistake - Dr Debra Soh

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Dr. Debra Soh and her guest examine the shifting landscape of plastic surgery, noting a distinct trend among Gen Z women who are increasingly seeking procedures like breast augmentation and labiaplasty, which they attribute to significant influence from pornography. The conversation highlights how young women often attempt to alter their appearance to match an idealized mid-20s fertility window, while men frequently pursue penis fillers for sexting purposes rather than sexual function. Soh expresses concern that these procedures are becoming unnecessary and potentially counterproductive; she points out the irony of removing buccal fat in one's early twenties only to require facial filler later as natural aging sets in, resulting in a gaunt appearance that overshoots the desired aesthetic. The discussion extends to how societal standards for attractiveness have evolved from the "chav" era of fake tans and big hair to today's extreme focus on formidability and exaggerated sexual dimorphism. Soh describes this current trend as an evolutionary arms race akin to Fisherian runaway selection, where individuals develop traits so extreme they become maladaptive in nature but are pursued for mating success. This is evident in the male pursuit of hyper-masculine features like heavy brows and deep jawlines via surgery or fillers, and women displaying status through impractical luxuries like long nails and designer-like bodies that signal wealth without requiring hard labor. A key argument presented involves the concept of intersexual versus intrasexual competition, particularly regarding male beautification within the "looksmaxxing" community. Soh references a study by David Putt where photos of men were rated for attractiveness by women and formidability by other men; while female ratings predicted nothing about sexual success, male perceptions of formidability did predict actual sexual outcomes when those same individuals entered real-life scenarios. This suggests that many young men are optimizing their looks to intimidate rivals rather than attract partners, potentially misreading female preferences or projecting their own values onto women who may actually prefer a slightly feminized face paired with a muscular body. The dialogue also touches on the economic signaling aspect of cosmetic procedures and grooming habits. Soh argues that for some women, extreme physical presentation serves as a status symbol indicating they have access to resources or a partner willing to fund such enhancements, similar to displaying an expensive handbag. Conversely, she notes that men often dislike seeing their partners undergo plastic surgery because it masks underlying health cues like fertility. The speakers debate whether the rise in male beautification is driven by a desire for female attraction or a strategic response to socioeconomic limitations where looks are used as a substitute for wealth and status when traditional hypergamy strategies fail. Ultimately, while acknowledging that public figures face pressure to maintain their image, Soh advocates against unnecessary interventions among young people who do not yet show signs of aging. She suggests that the most effective path for men is often to focus on becoming wealthy and popular rather than relying solely on hormonal manipulation or surgical alteration of bone structure. The conversation concludes with a nuanced view that while looks are important, optimizing purely for formidability may inadvertently align better with female attraction than focusing exclusively on attractiveness alone, though this remains a working theory in the context of modern dating dynamics.
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Talk to me about what's happened to plastic surgery over time. We've seen increases in it. The types changed. What What's the context of people getting different looks? You got the Kardashians did the BBL for a while. Is that still in? >> Now it is breast augmentation for Gen Z women. So they are actually boob jobs are very popular among that cohort. I do think that's influenced by pornography. Also labiaplasty. I was just looking actually at a study a couple nights ago showing that women very many young women feel self-conscious about their labia and are actually getting these procedures done which is also influenced from porn. And it I mean it's just crazy to me. It makes me wonder is that why people are not interested in having sex and with guys guys are getting filler injections into their penis for even sexting purposes. Like they just want to look better. >> [laughter] >> George, my housemate used to make this joke every time that we're on a plane. It was the same you know you someone it's a kind of like a dad joke but he's not yet a dad. And you [snorts] know those teeny tiny 175 mil cans of diet coke? He would always say it's like I'd keep a hold of one of those and I'd go back and I'd take a dick pic with it in the background so it would make it look you know it's like oh that's a 330 or a 355 mil can but I've kept it I've kept the airplane mini and that's you know comparatively >> that instead of getting the filler in their penis. >> I agree. I agree. Make diet coke mini diet cokes great again. Um So yeah you're I mean the labia labiaplasty and the penis stuff seems to be obvious that it would be influenced by porn. That's what I think it is. >> I see like news reports of women under 30 getting facelifts getting upper eye lifts, right? And I in my personal opinion I don't think women that young need to be getting extensive work done because you do not have the signs of aging yet to justify. >> What do you think they're trying to do? >> Well I think if you look at say when women are the most fertile it tends to be mid-20s. So my sense is most women are trying to look like they're in their mid-20s. So, if you're older than that, you're going to try and look younger, and if you're younger, you're trying to look older. >> Mhm. >> And so, you're going to use you're going to choose the procedure >> in the mid-20s? >> Early to mid-20s. >> Right. >> Yeah. >> Yeah. And I found out some really [ __ ] uncomfortable data around when men are most fertile. Really young. >> Yeah. >> It's really young. >> Yeah. >> Like illegal in some states young. You go, "Really?" Or which is just I don't know. We talk about it was so women's biological clocks. We never really think about we there's so much sperm. Right? Speak for yourself. But there's so much sperm, and you only need one. >> though. They also have a larger like men can still impregnate someone later on in life. There are higher rates of chromosomal abnormalities, but the potential where as for women it's it's a little bit more unforgiving. >> Yeah. Mhm. But anyway, um so, you think I've seen what is called buccal fat? Buccal fat? >> Yeah, buccal fat removal. Yeah. >> That the the cheek cheek fat thing? >> Yeah. >> What's that trying to achieve, do you think? >> To look older because you're removing the baby fat essentially in your face. But what happens is as you get older, your face naturally loses fat, right? And so, you're going to look more gaunt. >> You've overshot it. >> Yeah, and then you might potentially need to use filler to >> Uh so, I used I got fat removal before I was 24, and then after I was 28, I had to use filler to replace where I got rid of the fat. Right? >> Yeah. I mean, I So, I want to be clear like I don't want to come down on men and women if they choose to get these procedures because I understand especially if you have a public facing job, there's a lot of pressure to keep your looks up and to look young. But my concern is more so when it's really young people or I would say even for men who are doing this, you really don't need to. >> Like it is brutal. I mean, the some of the young girls are to be young girls that I've seen uh videos of on TikTok, these like 22, 23-year-old chicks, and they look mid-30s or 40s with all of this work that's been done. And um I was I was thinking I was having a conversation last night about how the sort of ideal female form has changed even with sort of relatively extreme cosmetic procedures. So, Geordie Shore, which was the British equivalent of Jersey Shore, >> Mhm. >> um that back in the day was a lot about fake tan. >> Mhm. >> Um it was big hair. Uh it was almost pin-uppy >> in a way. There was so it was tight >> Tight suits, too, weren't they? >> Uh that's because of That's something else, but yes, that that was sort of part >> I learned what a chav was. >> Chav, chav. Exactly. Careful, right? I I Those were Those were my >> No, those were my customers It's kind of like calling someone a hick. No, it's not. Those were my Me, too, but those were my customers for a very long time. Um It was fake tan. It was um big boobs. Maybe augmented, maybe not. >> Brows, too. Very specific eyebrows. >> Very painted-on, sort of aggressive brows. Big hair. Tight dress, short dress, right? Um >> I love that I'm just to be clear, I'm not making fun of it. >> That aesthetic. Strong aesthetic. Great early 2010s aesthetic. Uh and the guys um equivalent, I think up until probably about 5 years ago, we were a little bit delayed on the guys thing, was sort of big muscles, not so concerned with height, fake tan, plunging V-neck neckline, um uh tight jeans, um expensive watch thing. >> Chains? >> Uh yeah, maybe. But So, I was What I was trying to do, this conversation I was having last night was so interesting. I was trying to work out what's what was being signaled then and what's being signaled now. >> Okay. >> And I think what's being signaled now is a more extreme version of of that by both men and women. So, the male thing it's all about formidability. Now, it's the over-exaggerated handsome Squidward cheekbones and the the the jawline. It's the height >> Yeah. >> the height. Um but, it's a lot less to do with I haven't really seen anyone talk about tan all that much. Not even seeing if you look at >> Dark brows are really big for guys. >> the most popular looks Max is aren't that concerned with muscularity, extreme muscularity in the way that it would have been 10 years ago. 10 years ago it would have just been get as wide as and as muscular as possible. That's not quite the case now. And then with the women, it is all both of them are basically caricatures of the most sexually dimorphic physical traits, right? It's the Fisherian runaway, I think it's called. Um where the the stag that's got a the stag deer that's got antlers so big that he can't lift his head up and dies. The peacock that's got such a ridiculous tail that he gets caught with the first second there's a predator around. But, like he did some great boning on the way out. Um that that is seems to be what's happening with men and women now. It's just a more what's the next evolution. It's more extreme limb lengthening surgery, the brows, the cheekbones, the mandible surgery, all that stuff. >> For women especially, I think it can also be the equivalent of showing off an expensive handbag. So, instead of saying here's my designer bag >> or is my designer titties. >> Yeah. Well, or you know, that my my lips or whatever. Like I have a man who will pay for my surgery and make me look like this. >> Mhm. It's a good argument for why that I've heard about why women have long nails and long hair. It's just [ __ ] impractical. So, it's it it it is itself a status of of of wealth and and luxury that not only can I maintain them, but I have a life that requires so little hard labor that this hair and these nails and this makeup um I mean female intersexual competition is just like [ __ ] endlessly interesting. Right like shoes and bags. Exclusively intersexual. I do not know the difference between whatever you're wearing and something that was 1/10 the price and something that was a thousand times the price. I have no idea. um But women do. Women women know and if you're [snorts] in a relationship it's basically a my man is so invested in me that he spent however much money on this thing. So like >> Yeah. >> Don't think don't even think about going there. >> Which is why I also think that women tend to go a little bit overboard in some cases with the work done as a way to signal that they have the money and the resources or a man that is paying for it. Because usually when you think of plastic surgery men don't like plastic surgery typically. Men they don't like it in women because >> What's the data on that? >> It masks their underlying health and fertility, right? So if a woman can turn back the clock in terms of aging, signs of aging, or appear more attractive than she naturally was. Maybe maybe you don't want so much but from the conversations I've had with my men tend to not really like plastic >> No I I I agree. >> beauty. >> I agree. I mean I saw this tweet after the Grammys that [ __ ] ripped and it was Men love Sydney Sweeney and hate Sabrina Carpenter. Men women love Sabrina Carpenter and hate Sydney Sweeney. And um the explanation that I saw I was so fascinated by it. I thought it was and it seems to be pretty accurate. I don't know that many guys like I love Sabrina Carpenter. And I don't know that many women that love Sydney Sweeney. >> That's funny. I've seen this I mean I think they're both pretty so I don't know. I guess I'm like one of the odd ones out. >> Need to be more judgmental. >> [laughter] >> Um The ex best explanation that I saw was that Sabrina Carpenter her physical presentation is basically gay and female coded. >> Huh. >> And Sydney Sweeney is sort of low maintenance >> Oh. >> natural male-coded beauty. Um less sort of curated in that sort of a way. And uh that low maintenance thing sort of seems to come across. But yeah, I think the reliable signal of uh fitness uh cue that's being sort of hidden by by lots of plastic surgeries. >> So true. And I get the sense I get the sense that um the looks maxing community for men is doing the same thing. >> I was going to ask you about that. Like what are your views? Because I when I write about this I get a lot of young men who get upset at me and say like you don't understand, right? This is >> Well, you this is the this is the time for the [ __ ] patriarchy to step in. I'm writing as a woman. Sit down, let me your mansplain to you. Um what do I think? I think I have a really [ __ ] I think this is an interesting take. >> My advice to guys is just work away, get rich, honestly. >> Get rich Get rich. >> Don't worry Don't worry about all of the taking the hormones to make your bone structure >> get rich, get popular. Um uh looks are important, but I you can make some pretty good changes just by becoming more diligent. What I would say about the looks maxing thing um is what guys seem to be optimizing for is formidability. So they're optimizing for the sort of things that other men respect, not that women are attracted to. So other men would it if you look at most guys that have looks maxed and put them in front of women I wonder whether women would find them more attractive. >> So it's intersexual competition again. >> Or whether men would find them more formidable. I think that more men would find them more formidable than more women would find them more attractive. >> Cuz most [clears throat] women are not looking for their guys to be hyper hyper masculine like that. >> It does even some evidence to suggest that women prefer a slightly feminized face with a masculinized body. >> And not super jacked, either. >> No, not super jacked. They But it They want average face or sometimes actually slightly feminized face with masculinized body. Um but all of the guys are just pushing toward heavier brow, deeper jaw, stronger cheekbones. But do you know the David Putt study that he did about when he brought uh people into the lab and got women to rate attractiveness and men to rate formidability? >> Remind me. >> So [ __ ] good. So uh photos of guys shown to women and men. Women were asked to rank um how attractive do you think this man is? Men were asked to rank how likely do you think it is that you could beat this other man in a fight. >> Huh. >> One year later, they brought the men from the photos into the lab and asked what their sexual success had been over the last year. And the female ratings of attractiveness had basically zero predictive power for their sexual success, but the male ratings of formidability were very predictive. >> Wow. >> So, even though what I think is happening at level one, this is like the Epstein files. At level one, where he didn't kill himself, is looksmaxers are optimizing for uh formidability because they're disregarding women and it's intersexual competition because I just want to mug other guys. I just want to be better than other men. Level two, Epstein's still alive and playing Fortnite in Israel, is actually, by pursuing formidability, they may end up closing their eyes and throwing the dart at the dartboard and hitting the bull's eye of women actually finding them more attractive than if they'd tried to pursue attractiveness as the main outcome. But this is Again, this is working theory at the moment. >> Yeah, I mean, cuz I could see that in terms of tattoos, there have been studies to show that men, when they get tattoos, it actually is more so about scaring off their male rivals because women don't Some women like tattoos, but not all do and then some women actually are turned off by tattoos. So, it's more again, like you said, of of scaring off and beating your rivals than directly attracting women. But, I also wonder if it's that these men are projecting onto women their preferences. So, men care more about looks and, you know, youth. So, I wonder if when you look at, say, marriage or marital satisfaction, men say men's whether men find their wives attractive has a greater correlation with their marital satisfaction than whether women find their husbands attractive. So, I wonder if these young guys are projecting onto women thinking that women care so much about looks when it's actually that's what they care about in their partners. So, they think >> Oh, it's a failure of cross-sex mind reading using their own uh assessment criteria. >> Yeah. >> And saying, "You must think the way that I think. I'll do more beautification." Well, um Mike and Murphy's got this great idea where he talks about how uh the increases in male beautification are to try and offset this uh inability to get hypergamy to work. That men have realized that because they can't win socioeconomically, they might have to turn the >> I've read about this. That's crazy. Yeah. >> the vanity uh mirror around in an attempt to out-beautify their socioeconomic lack. >> Yeah. Especially when they're young and they're just starting out in their career and they're thinking, "Okay, how do I attract women? I don't have the money yet. Don't have the resources. Well, I can just get really hot." >> There's worse theories. There are worse theories. We'll get back to talking in just 1 second, but first, if you have been feeling a bit sluggish, your testosterone levels might be the problem. They play a huge role in your energy, your focus, and your performance, but most people have no idea where those are or what to do if something's off, which is why I partnered with Function because I wanted a smarter and more comprehensive way to actually understand what's happening inside of my body. Twice a year, they run lab tests that monitor over 100 biomarkers. They've got a team of expert physicians that analyze the data and give you actionable advice to improve your health and lifespan. And seeing your testosterone levels and tons of other biomarkers charted over the course of a year with actionable insights to actually improve them gives you a clear path to making your life better. 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