Video summary
Most people mistakenly attribute back pain, low energy, and poor posture to personal discipline or design flaws rather than recognizing them as systemic issues caused by modern office environments. Bob King highlights that a significant percentage of adults suffer from chronic or repeated back pain which worsens with age, directly linked to the act of sitting still for extended periods. While statistics show that 80% of office workers sit between four and nine hours daily—and total sedentary time can reach fifteen hours including commuting—the problem is not merely sitting itself but remaining static without engaging large muscles like the quads. This lack of movement puts immense stress on the spine, particularly when individuals hunch forward with their backs off the chair support, a posture that curves the C-spine and damages discs. Even standing all day at height-adjustable desks does not solve this issue because blood pools in the lower legs without muscle contraction to return it to the heart; therefore, movement is essential for cardiovascular health and preventing muscular-skeletal disorders which account for one-third of workplace injuries in the US alone. The core argument presented is that current office furniture design often creates barriers to natural human movement rather than facilitating it. King recounts an anecdote where he discovered that most people do not know how to lean back in their chairs because they are locked or have complex controls, leading them to sit bolt upright until fatigue forces a slump into unhealthy postures. He emphasizes the importance of simplicity and automation in ergonomic design, noting that while many companies boast about having adjustable desks, very few employees actually use them effectively without external reminders. Furthermore, he discusses the "20-20-20 rule" for eye health—looking at something 20 feet away every 20 minutes for 20 seconds—as a necessary countermeasure to rising myopia rates linked to excessive screen time and reduced outdoor exposure. The discussion extends to indoor air quality, identifying off-gassing from materials like MDF (medium density fiberboard), carpets containing VOCs, and paints as significant health hazards that can cause chronic inflammatory response syndrome or other toxic reactions, often worse than the perceived risks of sitting itself. To address these challenges, King advocates for a "biologically aligned workday" where individuals are encouraged to move frequently, change positions effortlessly, and interact with their environment naturally. He shares stories from his company, Human Scale, which pioneered ingredients labeling in furniture manufacturing similar to food labels, aiming to eliminate carcinogens like formaldehyde that off-gas into the air heathily. The conversation also touches upon the psychological impact of digital environments, where cognitive stimulation from social media and doom-scrolling often disrupts sleep more than screen light itself does. King illustrates how working outdoors or in spaces with natural sunlight regulates melatonin production better than artificial indoor lighting, leading to improved alertness during work hours and deeper sleep at night. He also notes that designing for the "average" human is flawed, citing a fighter jet seat example where zero pilots could fit because it was designed for average proportions; instead, chairs should adapt to specific individuals' bodies using flexible mesh technology rather than relying on static adjustments or one-size-fits-all solutions. Ultimately, the episode concludes that preventing health crises requires shifting focus from reactive interventions like surgery—which often yields poor outcomes—as seen in cases involving athletes like Ronnie Coleman, to proactive prevention through better environmental design and lifestyle habits. King stresses that humans are not meant to sit at desks for prolonged periods without movement or variation, comparing modern sedentary lifestyles to being trapped between static states with only brief interludes of activity even during sleep where we naturally move more than when working. The solution involves creating environments that remove obstacles to movement, such as using simple chairs that allow easy reclining and monitor arms that encourage proper distance from screens, alongside automating reminders for standing or walking breaks so discipline is not solely reliant on willpower. By addressing the root causes of poor health—static sitting, toxic indoor air, lack of sunlight exposure, and complex controls—the workplace can be transformed into a space that supports longevity rather than accelerating decline through hidden costs like cardiovascular degradation and eye strain.
Read the full video transcript
Most people think that back pain and low
energy and bad posture are discipline
problems. You think that they're design
problems. Why is that?
>> Yeah. Very interesting. If Well, if you
look at you look at the data on the
population of people around the world,
certainly people in the United States, a
significant percent of adults in in
America, for example, have chronic or on
or repeated uh back pain. It's a huge
problem. And as you get older, it gets
worse and worse. I think um I think it's
it's clear if you look at what people do
daytoday. You can see quite clearly that
there's there's a cause and effect
there.
>> What's the evidence around sitting and
back pain
there you can look at you can look at
sitting postures. The most interesting
thing about that is you look at postures
when people sit. I I study people
sitting. I think it's quite interesting.
Uh there's data on this too. But if you
were to look anywhere in in buildings
here in Austin or or buildings in Tokyo
or or Singapore, anywhere, you would see
people sitting at their desk, hunched
over their desk, their back probably not
even touching the back of their chair,
keying on their computer for hours and
hours on end. That's how people sit. I
even at one point I needed a a slide for
my deck. So of someone, you know,
sitting in that posture. So I Googled
photo of person working on a computer or
something like that. And I got hundreds
of pictures. They were all essentially
identical. People hunched over their
decks.
>> The old C-spine
>> where your your spine is now curved
forward. Um, which is incredibly
incredibly unhealthy. And what what what
happens when you're you you lean forward
like that is you put more stress on your
spine. But interestingly also your
vertebrae is curve is curved forward. So
each vertebrae comes together on one
side
>> and opens up on the other. So on one
side it's putting pressure on your disc
and the other side it's opening up
opening up the disc.
>> Yep.
>> There's probably I can't imagine in fact
I'm pretty sure there's there's aside
from lifting very heavy weights there's
probably nothing worse for your back
than doing than doing that and that's
how everybody everyone sits.
>> Do you know Dr. Stu Miguel? Do you know
who he is?
>> No. No.
>> Back mechanic. So he is the world's
number one lower back pain doctor and I
had a ton of back pain 2017 2018. So
2019 after I brought him on the podcast
I flew to Gravenhurst which is 2 hours
north of Toronto. So I landed in Toronto
on my own rented a car from Toronto
airport drove 2 hours north to
Gravenhurst to see this guy
>> and your back was killing you by the
time you wasn't
assisted at all. And I get there and
there's this sort of crazy
wizard of the lower back that I went to
go and see with huge mustache. Looks
like like Santa Claus on his off day.
And he said, uh, I don't take private
clients. I'm sort of full with all of
this stuff, but if you come out with me
and we go fishing and if you catch a
fish, then I'll do your entire consult.
He's quite playful like that. He's the
best. He's the absolute best and I love
that guy. But I remember I was sat with
him
morning after we'd been together and we
were becoming really good friends. He
gets a phone call and it was a woman. I
don't know how she'd got his number.
Maybe somebody had passed her on. And
this woman said, "I am in so much
chronic pain for my lower back that I
want to take my own life or I want to
find a way to end my life and I'm
thinking about doing it tomorrow." And I
watched this guy who I just met and was
dealing with me, a young dude that had
done too much CrossFit and listened to
him sort of talk this person back off
the ledge of there are a ton of
different interventions. Do not get
surgery. You don't need to do this. You
don't need to do that. This person was
oh, that was it. Sorry. No, they were
they'd wanted to do that and the only
solution they could think of was
surgery. But the outcomes for lower back
surgery are usually worse. people go to
a lower baseline afterward because the
complications, the potential
complications. This is what happened
with Ronnie Coleman, if you know him,
Mr. Olympia, big huge eight time Mr.
Olympia guy. And now he walks with
crutches. I think he said his pain dayto
day is
>> regularly a nine out of 10 and he's on
the maximum legal dose for Percoet or
some sort of other opioid. So yeah,
sometimes the uh medicine is worse than
the disease when it comes to that.
>> It's a very it's a really tough uh
surgery. long long recovery periods and
of as you say, you know, often the
results aren't so great. Um the the key
to this whole thing is is really
prevention
rather than intervention. If you have if
you have really bad bad back, you have
to intervene and and deal with it. But
ideally, you you don't want to you want
to protect your back. I found some stats
around office workers. Around 80% of
office workers sit between 4 and 9 hours
daily. Desk job syndrome now includes
back pain, headaches, numbness, and eye
strain. Muscularkeeletal disorders
account for onethird of all workplace
injuries in the US, costing employers an
estimated $50 billion annually in
compensation and loss productivity.
People who predominantly sit at work
have a 16% higher risk of all cause
mortality and a 34% higher risk of dying
from cardiovascular disease. And office
workers can spend over 10 hours sitting
each day. Some estimates, but a typical
office workers total sedated time up to
15 hours a day when you include
commuting and leisure and then sleep on
top of that. Like you you're basically
going from static to static with brief
interludes of movement. And sleeping is
sleeping is good. And by the way, laying
down in a bed is a is a very healthy
thing to do. And by the way, the
interesting thing when you're sleeping
is you move. You're you're not perfectly
still by any means. We all move. We use
our large muscles in moving.
>> Isn't that hilarious that people might
move more when they're asleep than when
they're at work?
>> Oh, much more. No, much more. Without a
doubt. Without a doubt, they move more
because once you're in a chair and
you're you're hunched over on your
computer, people don't move. And and
you've seen these you've well, you
obviously have seen the same stats I
have.
people people don't move and the the
data is clear and that there's all these
these articles that that say that
sitting is is as bad for you as smoking.
It's one of the worst things you can do.
It's not actually sitting that's that's
problematic. It's sitting still.
>> When you sit perfectly still, it's the
only time in your life pretty much when
you're not using your large muscles at
all. And and that's what's causing a lot
of these pro that's what's causing the
vast majority of these health problems
aside from the muscularkeeletal issues.
Are humans just not meant to sit at
desks then?
>> You can certainly say that. Uh yes. Uh
it's sitting is not the greatest thing
in the world. That's yeah I think that's
true. However, there are healthier ways
to approach sitting and we we need to
sit and by the way if we were standing
all day at a we had a sit stand desk and
we stood all day that the data on that
is clear too. That's not healthy. your
your your your your blood and your
fluids pool in your in your lower leg.
>> Veins.
>> There's there Yeah, there's problems
with your with your veins. Your veins
have to return blood to your heart. Um
that's done with movement, by the way.
There's no the pumping is not really
effective anymore. You move and that's
what moves the the blood back to your
heart. And when you're standing up, it
has to go fight gravity. So standing
isn't the answer either. I don't think
sitting is going to go away, but I think
it's really important that we sit in a
healthy in a healthy way. And that's
what what us what we at Human Scale are
obsessed with. Of course,
>> if sitting is the new smoking,
why is no one's behavior changed?
>> For one thing, people didn't I don't
think there's a lot of data behind
sittings than you're smoking. The data
shows that the problem isn't really
sitting. The problem is really sitting
perfectly still
>> and not moving.
>> Okay. Do you think most people who sit
sit still? The vast majority of people
sit still. And they sit still for a
number of reasons, but the main reason
they sit still, in fact, this this goes
back when when before we made chairs, um
I never understood why everybody was
hunched over their desk. I'd see people
wherever I was in the world, everyone's
the same. They're all typing, leaning
forward on their desk, hunched over
their desk. As I said earlier, their
back not even touching the back of the
chair.
>> And I that's not comfortable. I mean, if
you were sitting at home watching uh
watching a video podcast, you wouldn't
be on your couch like this, right? You
you you would you would lean back. You'd
relax. And so I we knew it's we know
it's incredibly unhealthy from a
muscularkeeletal point of view. We know
it's incredibly unhealthy from just from
a longevity point of view. So I asked I
used to ask people I asked my friends
who work that way. I asked strangers in
offices why they work that way. And no
one knew. Everyone said it was
comfortable or something like that. So
it's interesting.
Your question is, don't they know? And
and the answer is no. They they they
don't they don't know. It's that it's
unhealthy. And um they don't know that
it's not good to sit that way. And they
don't even know why they're sitting that
way.
>> What's the problem with the static
sitting? Why is that particularly bad
for us?
>> Well, I think that's what it comes down
to. that that's the only as I said
earlier that's the only time in your
life
aside from maybe a special situation
where maybe you're in a cast or
something where you're not using your
large muscles the rest of your day
you're using your large muscles um when
you're sleeping you're using your large
muscles when you're sitting in your
office working on a computer you're
hunched over your desk and your large
muscles your your quads and and so on
are not engaged for extended periods of
time. M okay. What is a better way to
think about designing a healthy work
environment that you're going to be at?
Whether you're one person in your spare
bedroom or you're part of a an office
and you get some say in how your your
office is designed. Well, certainly
having a sitstand desk helps because
then it's it's it's appropriate and
healthy.
Once an hour stand for a bit, whatever
is comfortable for you. Half an hour, 10
minutes would be is very is a very
healthy thing. getting movement. I was
standing over, however, I was standing
over the other day a large financial
trading floor at in London. It was a
huge floor, 1,200 seats and it was all
open and I was standing with the head of
workplace design and we were looking at
this at this uh space and there's,200
people there. They and I said, "Oh, so
these all have height adjustable
desking, right?" Yeah. She was quite
proud of that. I said, "You know what
would be fun? Let's count how many
people are standing."
and and she said, "Sure." And so we
counted
>> Yeah.
>> We counted five people, Chris,
>> out of
>> 1,200.
>> So it was very interesting. So she she
assured me that more people sit stand in
the morning. So I was like, "Okay,
fine." Yeah, I'm sure.
>> Okay.
>> But so I think a sitandesque is very is
a good thing to have uh if you if you
use it. Uh the data tells us that
unfortunately most people don't use it.
So that's that's I think that's
important. The the second the second
thing is and this gives you a little
idea of what my journey was. I couldn't
understand why people were hunched over
their desk like that. Everyone told me
it was it was comfortable and it's not.
And so because I'd ask I'd ask a lot of
people that question. Uh and then an
ergonomist, a friend of mine, I told him
the story and he said, "Bob, you're
asking the wrong question." So, I ask my
friends, I I ask strangers in offices,
you know, if there's some a stranger in
an office who's hunched over their desk
like that, which is pretty much
everybody. I' I'd go over to them and
and I'd say, "Oh, excuse me. That's a
cool chair. What What kind of chair is
that?" And that was just to break the
ice so I wouldn't look like an idiot
asking the next question.
>> And they'd invariably say, "Oh, I'm not
sure." And they'd say, "Hey, I'm
curious. How do you lean back in that
chair?"
Because that's what he told me to ask.
How do you lean back in that chair? What
I found to shock the hell out of me,
what I found was that literally no one,
maybe someone in facilities or a
professional, but outside of that, no
one knew how to lean back in their
chair. Everybody said, "Oh, you know,
it's one of these levers here. I I have
the instructions in the draw or
something like that."
>> And I thought, "Oh my god, this is
crazy. That's why people are sitting
this way. The chair is locked. Nobody
knows how to operate the controls." So,
it's user error.
>> You can't I would say design error,
>> right? Right.
>> I'd say design error. No one knows how
to. So, what do you do? You can't sit
bolt upright for very long. You your
muscles start getting tired really
quickly and you you very quickly go into
this posture
>> and it's perfectly natural. Or your
chair is unlocked. It flops back,
doesn't support you. You get in that
posture even sooner. So, I thought, wow,
that's the problem. The complexity of
chairs I think is a considerable
contributor to the to the issue of lack
of movement because you can't move your
your chairs locked. You you're locked as
well. Okay. So sitst stand desk or have
another environment that you could work.
If you don't want to get a sitstand desk
presumably you could go from your seated
desk to the kitchen counter or to like
we've got in here. We've got this sort
of high bench that allows people to go
to if they don't want to adjust their
desk or let's say that we didn't have
them even though that we do. Uh second
thing, get a chair which is sufficiently
simple that you understand how to use
it.
>> Right.
>> Right. Okay. What else? What are we
thinking about with regards to head
angle, arm angle, hands, eye position,
stuff like that? Well, all that stuff is
important. Um your your eyes should be
approximately level with the top third
of your monitor roughly,
>> right? You don't you don't want you
don't want it to be looking you don't
want to look down. You certainly don't
want to look up because that can cause
neck issues. You you it's natural for
your eyes to look slightly down. So,
your eyes should be level with the top
third of your monitor, even on the the
top line of the text on your monitor.
Um, and other than that, you you want to
move. You should it's it's healthy to,
you know, if you if you have a document
you want to read, don't read it like
this. And lean lean and by the way, it's
natural to lean back and read a document
like this.
grab if you want to have a phone call.
Back in the old days, we would we would
go like this, but now lean back and have
a chat. Some if someone says, "Oh, hey,
did you see what happened in uh San
Francisco yesterday?"
It's natural to say, "No, what what
happened in San Francisco?" and chat
like that.
>> It's natural to do that.
>> But the problem is if you have to
operate controls to to do those things,
you won't move. And that's what I
recognized back in the in the '9s
because I was always obsessed with this
and I asked all these people these
questions. I I've asked hundreds of
people, hey, how do you lean back in
your chair? And and no one could answer
it. And so that goes to my journey just
to tell you. I figured, all right, we
were obsessed at Human Scout. We're
always obsessed with simplicity.
We designed the first keyboard support
where you put your keyboard on a
platform and it's on your basically on
your lap. uh where you just put it where
you want it and it stays there.
Historically, you'd have to undo a knob
and move it and tighten the knob down
and the knob would be hidden under the
board so you couldn't see it. So, we
came up with a actually a designer,
George Malos, who we hired, figured it
out, which is a whole separate story,
quite an interesting story, but separate
where you just put it where you want, it
stays there like magic. So, we became
the market the market leader by far in
that category. Same with monitor arms.
Uh we designed an arm with roller
bearings so you could move it with one
hand instead of wrestling with it with
two and so on. And so uh I was always
obsessed with with simplicity. And then
I I thought I always thought chairs were
furniture.
And then I realized when after asking
all these folks this question that a
chair is actually an ergonomic device
more than a piece of furniture, a desk
chair is.
>> And so uh we we we uh I figured this is
perfect. We'll design a chair that's e
easy to use and um we'll solve all these
problems, make people work in a health
people work in a healthier way. They can
move from one position to another. It'll
be great. Uh how hard can it be? And and
of course it turned out to be really
really hard.
>> You supplied Obama with his chair,
right, that he used in office for a good
one.
>> He apparently bought a chair from us. I
didn't know that until I saw a picture
of him on TV one day when he was doing
an ad, I think. Uh and in his home
office, he's he sits in a freedom
headrest. Uh so a huge number of world
leaders, business leaders sit in freedom
headrest, and it's none of our doing. I
wish I could say we were sharp, smart
enough to figure that out how we got
them to get our chairs, but the people
just just figured it out by themselves,
which is kind of cool.
>> You know, when I saw it, I understand
freedom that you don't need to be over
complicated in the chair, etc. I assumed
wrongly when I first saw it that you
named the freedom chair after the fact
that Obama used it.
>> No, no, no.
>> You know, as in the freedom chair.
>> Yeah. We came out, we we launched the
freedom chair in 99 when Bill Clinton
was in office.
>> Okay. Yeah. Yeah, that would have maybe
been called a different kind of chair if
he was silent.
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even just one minute of movement every
30 minutes lowered blood pressure. This
is all just playing into your move.
Well, we've we've always believed in
movement getting allowing people to
move. If you allow people to move, they
move. It's natural for people don't like
to sit perfectly still. if you give them
the freedom, if you will,
>> to move, they they'll they'll move. And
that's that's what that's what we did
with chairs. Um, after after many years,
I I wasn't able to find a designer who
had any idea what I was talking about
when I said we need a chair that's easy
to use so people can move without
thinking too hard about it.
>> And no one no one really had an idea
about that.
>> What are the most common posture myths
that you see?
Oh, the one one myth is that that there
are postures uh that are good and you
should stick with that. Um it's not
about posture, it's about movement,
>> right?
>> Um you can you can pick any posture you
want. Well, that's not really true.
You you want to move from one posture to
another. That's the most important thing
you can do. Posture- wise, uh, leaning
forward like this and bending your spine
forward like that is one of the worst
things you can do for for
muscularkeeletal health, for your
shoulders, your neck, your obviously
your spine. That's you don't want to be
in that posture. There's more stress on
the spine if you do that than almost any
other posture. Um, sitting upright
is much better, but not great because
now all when you're perfectly upright,
all of your weight, of course, goes
right down your body and fully loads
your spine, uh, right into your sitting
bones. What I will say is watch what
happens when you lean back. Now, your
weight is distributed to the back rest
of the chair and not so much straight
down your spine. So, the more you lean
back, the less stress you have on your
spine.
uh if you lean back enough you'll be
laying on a bed and you have almost no
stress on your spine. No. Yeah. Yeah.
>> So there's a famous quote by Neil
Differin who designed our our chairs uh
that um I forget it exactly but some it
came to the point where he said but the
the best chair is a bed which is which
is ridiculous because it's not a chair
it's a bed but the more you but he was
pointing out that the more you recline
the the less stress there is on your
spine. M well maybe that would I don't
know whether people have de developed
bed desks but I imagine that
>> oh they don't worry they have plenty of
those. Yeah.
>> Okay. Yeah. Very good. Very good.
>> I'm sure I'm not sure those are are so
great for either
>> not going to take off. Um and so is most
posture advice nonsense then if it's not
talking about just keep moving.
>> No. No. I mean you No. They're not not
just nonsense. I mean hunching forward
like this is is something you should
avoid.
>> Uh for sure. Uh there's a number of
things that you should avoid. Leaning
back is is good. The the more you lean
back, the better. I would I I I would
say just
be natural and and I think it's very
natural to lean back and you know do a
Zoom call leaning back
>> rather than you don't want you typically
wouldn't do a Zoom call leaning forward.
How much of human behavior is dictated
by the environment versus discipline? Do
do you think that environments shape
behavior more than willpower does? Well,
everyone would have a different opinion
on that, Chris. Of course, I believe
very strongly the environment drives
behavior. Um, I I don't think I don't
think many of us are are truly
disciplined dayto-day.
>> Some people are. It's good to be
disciplined. I try to be disciplined.
Sometimes I'm disciplined, sometimes I'm
not. But, but if you have the right
environment, that can drive the right
behavior.
>> How so? Well, a chair u if you have a
chair, a traditional chair, if you look
at the internet and you see all these
chairs for sale, they all have locks on
them so you can lock them in place. They
all have knobs to adjust the recline
tension on the back rest, they all have
all these manual controls. If you were
truly disciplined, you would you could
operate these controls. So to lean back
in a traditional chair, the chairs you
see on the internet for sale, if you
wanted to lean back, say, say you got a
phone call and you want to chat with
somebody, you first lean forward, get
all your weight off the back rest
because there's a safety lock on all
chairs. There has to be because the
tension might be set incorrectly. Then
while you're leaning forward, you reach
back and operate a control, a knob or a
lever, and release it. And then you
could lean back and then take your call
or read a document. And then to sit up,
you do the same thing in reverse. wait
forward, click the uh the control back
where it started. You if you were truly
disciplined, you could do that regularly
and get all the movement you need.
>> But the data the data tells us and just
pure observation tells us that no one
does that. So discipline or no
discipline, no one's doing it. But if
you sit in a chair that that that allows
you to move freely,
it's it's very common. We see we see
people lean back and chat, lean back and
read a document, sit up and work on the
computer and and move.
>> Getting the obstacles of movement out of
the way is the is the key to the whole
thing.
>> What does that do to productivity,
efficiency,
mood?
>> Well, it's obviously I I haven't seen
any hard data on on that because there's
not a lot of chairs that do that. I
mean, we pioneered that whole concept.
We I say we with our designer, Neil's
Different, a brilliant designer, the
last of the mid-century modernist. We
were very blessed to to work with him
for 16 years uh till he passed away. Um
it's um there's there's no hard there is
some data. We've we've got there's a
couple of studies out there that have
said that if you the simpler a chair is
to use the the fewer muscularkeeletal u
incidents you have. Um, I haven't seen
anything on mood, but people are are say
they're more comfortable and there's
there's fewer muscularkeeletal injuries.
>> Well, I have to assume physical
discomfort degrades cognitive
performance. If you were trying to work
and I just kept nipping the back of your
calf the entire time, I don't think I'd
be able to get that much work done. And
there's small insults like that that
happen all the time. When I think about
some of the places that I've worked back
in the day, like some of the old chairs
that we would have had in our office
when I was running nightclubs and we
would get something on Facebook
Marketplace or cafes that I've worked
at. I mean, some
European cafe with my laptop out on a
rot iron outdoor, you know, having a
wonderful cappuccino or an espresso or
something like that and I'm sat in
something that looks like it was made to
be the front gate of a British British
house. Yeah. No, that's not that's going
to be distracting. But also, if you're
sitting in one posture, I think you
don't your blood flow is less. Your when
you don't move, your your your your
blood flow slows down.
>> Thought thought on that.
>> So, there's there's all of those things.
>> If you're in an uncomfortable seat, it
might cause you to move more.
>> There you go.
>> So, I wonder if some seats that are
uncomfortable would increase your
discomfort, but also increase your
movement. They might. So maybe it would
be better for you from a cardiovascular
standpoint than it would be to be in a
comfortable but locked chair.
>> Well, true. Except except that it it'll
change you. You might move less, but you
might move you might move more, but you
might move more in a really awkward
posture like hunched forward.
>> Ah, right.
>> If you can't if you can't lean back. I
don't know. I haven't seen that one.
>> Yeah.
>> But basically, you want to allow people
to move. You want to get rid of those
obstacles. uh and and you want to
encourage encourage people to move. But
again, by getting rid of these obstacles
and and in in in our chairs, you can
just move from one position to another
without thinking about it. If you have a
height adjustable desk, that takes
discipline. You have to say, "All right,
I'm going to I'm going to I'm going to
stand up every once an hour for 10
minutes and and uh that's it."
>> You know what would be fun would be to
make a sitst stand desk that you could
put a timer on.
>> Well, no. That's very interesting you
say that.
>> You're working. It's like, "Fuck damn
it. Well, we're we're we're Yeah, that's
interesting. So, we're working on a on a
sitst sand desk is a they're all kind of
the same. It's a bit of a commodity. You
push a button, it goes up, but we're
working on a new handset that we'll
release later in the year that actually
um it'll keep track of how much time you
spend standing. And you can even set a
goal. I want to stand I want to stand
for I don't know,
>> automate it.
>> 50 minutes, Bob. I'm telling you, 50
minutes.
>> Automate it. Automate that thing. If you
automate that sucker and someone's in
the middle of working away and they're
sat down and it just the desk starts
rising, guess what? You're going up with
it. You know what I mean? You can put it
in hardcore mode and there's nothing
that you can do. Like you're in the
middle of a call, you're desperately
trying to sign some documents that are
now at head high.
>> I'm telling you, that's it. That's
that's the Hey, bring me on the write
that one down.
>> Yeah. Yeah, that's good. Um, so I think
about, you know, the how good design can
remove the need for willpower. Um, you
can't eat the cookies that aren't in
your house. You know, if you're trying
to avoid snacking late at night, you
should.
>> Oh, when you said that, I was looking
for the cookies.
>> I'm afraid not. Sorry. Uh, but we've got
a lot of stimulants. I can give you
those. Um,
yeah, making things making the thing
that you want to do as easy as possible,
right? It just has to be the first stage
of of everything when it comes to
designing your environment. Hey, do you
want to spend less time on your phone?
>> Put it outside of the room. If you don't
want to be on your phone when you're at
work, put it outside of the room. And I
guess the problem now is there was
already even 30 years ago before social
media and before the internet being as
ubiquitous as it is now, there was
already things that could distract you.
This sort of inherent just human
distractability. Oh, there's a something
going on outside or somebody comes in
and has a talk with me or this phone
call or whatever. And now after that,
you've got to think, okay, well, I want
to design my environment so that I'm not
too distracted. Maybe I'm going to uh
have curtains that I can draw in front
of me so that when people walk past I'm
not going to get distracted by that. Or
maybe I'm going to look out at a a
window so that I get a little bit more
light coming into my eyes. That's
probably good for eye health, etc., etc.
But you don't just have to design your
physical environment. Now you have to
think about your digital environment. So
now you need to use app blockers and
screen time apps and you need to have
different devices in different
locations.
>> The world is becoming incredibly
complex. Chris, you're absolutely right.
>> Yes. Yeah, it's getting worse and worse
and worse. This episode is brought to
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checkout. That's jim.sh/modernwisdom
and modernwisdom10 a checkout. Talk to
me about eye health because this is
something kind of an unseen challenge. I
actually Jerry, can you ask Chad what
the uh rates of eye problems are uh over
time? Are they getting worse due to
screen use? Is there any data around
that? That'd be great to find out. Thank
you to our partner, Chpt.
The interesting thing what what you said
though is that is that the world is
becoming more complex. We're dealing
with software on phones, software on
computers,
>> and yet we have now and we have chairs.
Most companies when they when they get
chairs and most individuals when they
get chairs, they teach people how to use
their chairs,
>> how to operate these knobs and levers. I
think that's totally wrong. I think it's
super important that people as the world
becomes more complex, things become
simpler and and chairs and things like
that work for you automatically.
>> Look at that. So myopia rates have been
increasing globally, especially in
children and young adults. Some
projections suggest 40 to 50% of the
world may be myopic by 2050. Large meta
analysis of 335,000 people. Every hour a
day of screen time increase is around a
21% higher odds of myopia and risk rises
sharply between 1 to 4 hours a day
almost doubles by the time that you get
to 4 hours. This is one of the strongest
overtime findings. Exposure to screens
has increased. Myopia prevalence has
risen in parallel especially in kids. Go
down a bit more for me Jared. Okay. Dry
eyes. I've seen that one before. Keep
going. It's debated.
myopia screens themselves may not be the
only cause reduced out outdoor time near
work anything up close just not screen
yeah I suppose if you
unless there's something special about
screens if you just spent a ton of time
reading something at distance screens
are particularly harmful because they
replace outdoor exposure which protect
eye development the overtime pattern so
yeah massive increase in daily screen
time parallel rise in myopia in the
2000s to the 2020s in the smartphone
less than an hour a day near baseline
risk 1 to 3 hours a day noticeable
increase and 4 plus hours a day sharply
higher risk especially for myopia. Yes,
eye problems have increased. What do we
do about this?
>> Uh that's not not my not my area. Chris,
sorry.
>> Well, I've got
>> but it's a huge issue but it's not
something that we that we've addressed.
>> Okay. Well, I've got the the only thing
that I know from this which was episode
20 or something. You'll be episode
1,120. I'm really digging into the
archives. There's a something called
interesting called the 20 2020 20 rule.
So for 20 minutes every 20 minutes for
20 seconds you look at something that is
more than 20 ft away. And unfortunately
what I realized cuz I was doing the
pomodora technique at the same time. So
that's 25 minutes on with a 5minute
break doing blocks of that and then a
bigger break and then coming back. And
then also I was thinking about needing
to sit and stand at the same time. So,
I've got this endless spyroraph
of intersecting timings that I need to
do. I've got this like endless amount of
different interval. Okay, well, 20
minutes I need to look at something and
in 5 minutes I'll take a break and then
D it becomes a little bit difficult to
try and do this. And it's what we said
before that humans maybe aren't meant to
do this kind of work. And what
ergonomics is trying to do is to create
a good solution to an artificial
problem. And uh yeah, that that at my
most complex at my sort of most sterile
and ridiculous um the office I was
working in in Newcastle, we all had
different bings and bongs and timers
going off on our phones to remind us
that we needed to stand up or go for a
walk or remind us that we needed to look
at something that was more than 20 feet
away. Because I'm coming in when I first
start the podcast. I'm coming into this
office filled with 18, 19, 20 year old
kids and I'm going, I just learned about
the David Allen getting things done.
I've just done Thiago Forte's external
brain. I've got to show you this notion,
this Evernote template. You let me show
you how you can capture all of the
thoughts that you have. And these kids
are made of rubber and magic. They don't
care. They don't care what I've got to
say. That's right. They didn't care at
all.
>> Those kids don't care. They're
indestructible.
>> Correct. They're literally destructible.
So I'm like, okay, well, you're trying
to do it. But after a while, they well
the boss says that I'm he's doing it, so
maybe it'll be good for me to do. And
before I knew it, I was like, you so
over complex. But at the same time, if
you don't do it, then yeah, you end up
with this situation where you think I
was talking to I had a streamer study
here, Nick Nocturnal, great musician,
streamer, and he was saying to me that
there was days that he would work on
music cuz he would he would write music
live and uh there would be days where he
wouldn't see sun. He wouldn't see the
sunlight. He wouldn't go outside at all
during the day. And that's just, you
know, on one hand, very disciplined,
like really grinding. He's incredibly
successful. He's done really great and
now he's got this house with his wife
and everything's going wonderful. You
think, look at the benefits that this
world that you've constructed has
afforded you, but then also all of the
costs are hidden. You know, the costs of
your eyes degrading over time, the cost
of your cardiovascular degradation,
etc., etc.
>> Yeah, it's that's an interesting point.
Most people work in indoors all the time
under artificial light. That's not much
different than working in darkness.
Artificial light generally is very far
removed from from real sunlight.
>> So people work work indoors. It has huge
health implications. Um the the main
problem with it is sleep.
If you if there's clear data on this. If
you work outdoors, you're you're
healthier. You live longer primarily
because you sleep better.
>> No way. That's what the link is. There's
nothing special about the alfresco
thing. Or maybe there is a little bit.
>> There may be some other things,
>> but margins. The sleep thing is hugely
important. It's hugely important. So
what happens is if you're if you work
outdoors you under sunlight
>> sunlight blue light it's not blue but
they call it blue light. It's it's um
um it's it's a very high spectrum light
suppresses melatonin suppresses the your
body's production of melatonin and
there's you can see I've seen many
graphs on this. So the graph of
melatonin production will be a flat line
really low right but then
toward the evening actually if you stay
outside the sun goes down and all of a
sudden the sky becomes very warm during
the middle of the day it's very cool
light call it blue light in the evening
it goes down it's very warm light very
orangey right
>> that's that that light and actually
darkness
allows you to produce stops the
suppression of melatonin
um and allows melatonin to to be
produced at a rapid rate. So now your
body, it suppressed melatonin production
all day. Now it's kind of freed and it
produces a ton of melatonin
>> and melatonin puts you to sleep, allows
you to sleep well. But if you're
indoors, your your body has no melatonin
suppression differential.
>> So your the graphs will show melatonin
production for someone working indoors
quite high. by the way that that affects
your uh alertness and and all right and
then in the evening when it normally
spikes up doesn't it might b it'll
bounce up a little maybe but but barely
so you have the same melatonin
production during the day as at night
maybe a little different but not much
different and so people struggle
struggle to sleep I had I met with an
architect years ago and he said oh I
love this building I just moved into a
new office he said I've been I have more
energy Now I I just I I'm more alert. I
just love this space.
>> And I was like, "What was your old space
like?" Oh, you know, it was, you know, I
had a cubicle and whatever, whatever.
And then he's he's let me show you my
office. And his office was all like 100%
glass floor to ceiling facing south and
the sun was like coming right in.
>> And he felt it felt amazing. He felt
amazing because he was in he was
essentially working outdoors.
>> My best friend was working in Dubai on
his business. And uh we've got the guy
actually who's in that photo over there,
the dude with the beard in the roof. So
Alex kind of
>> he's older. He's been around for a
while.
>> Yeah. Yeah. He Yeah. Where aristocracy.
Um he uh he kind of popularized
essentially working in a cupboard. It's
you can glorify it however you want, but
it's a cupboard. You can call it a focus
chamber or whatever you But it was a
wardrobe, a very very large wardrobe.
And there would be no windows, no
nothing. and he would be completely
distract undistracted pair of noise
cancelling headphones on and he would
work and this was what worked for him.
So George my friend decided he's like
I'm going to follow what Horosi does. He
says that he says that working in a
essentially in a cupboard's fine and in
Dubai they have these they're kind of
like servants quarters for if you have a
maid. So in these houses that aren't
even that big but they're just kind of
common because of the sort of expats
that live there. you've got the smaller
bedroom with the bathroom on site. He's
like, "Hey, this is a mini, this is a
oneperson office. It's like a studio
office." And uh he went in and he
noticed over time the space of
3 months or so of working in there, he's
like, "I'm really moody and I'm not
sleeping that good and I'm not being
that productive and I kind of don't like
my life." And he's like, "Hang on a
second. I locked myself in a room for
hours every day and then thought, yeah,
okay, maybe it works. there's a certain
type of personality that this does work
for and uh his wasn't that. So yeah, I I
I get it. I one of the favorite things
I've had since moving to America and
especially living in a a city in a state
that's got way better weather is the
opportunity to just work in different
places. I'm going to get up and go
outside and if I've got a little table
outside that I can work at, that's
lovely. But in the UK, what am I going
to do? I Yeah, okay. I can work in front
of a window, but for the most part, I'm
just going to be like covered in rain.
If I want to go outside and work, it's
going to be raining on me. So, yeah, the
uh the idea of going alresco and that
difference. That's the other thing as
well. Actually, on an evening time,
originally, people thought that looking
at blue light from screens was what
caused the suppression of melatonin that
meant that people weren't sleeping as
much. There's some new research I've
looked at. Jerry, can you look at this?
What is the latest research on screen
use at night affecting melatonin?
versus social media
and the mindset people are in
impacting their sleep. So, at least what
I saw was that it's way less to do with
the light and way more to do with the
cognitive environment that you're in.
You're in this hyper stimulated
open loop probably agitated tribal
like soup and then you go okay brain
time to turn off.
>> Yeah. Right.
>> And that's how that's people's bedtime
routines.
>> Right. Well, their feed their feed is
stuff such that it it gets them
stimulated. Otherwise, it wouldn't be in
your feed. So, if you're uh you know, if
you're a right-wing extre extremist,
you're seeing all this crazy stuff
that's happening and it gets you all
worked up.
>> Yeah, of course. Real world effects from
screens are smaller than people think. A
large study of 122,000 people. Screen
use before bed linked to slightly less
sleep around 5 to 8 minutes and worse
perceived quality. Some reviews find
minimal or overstated effect of the
screen itself. Okay, go down.
>> Bigger takeaway behavior. Here it is.
psychological stimulation, doom
scrolling, delayed bedtime, cognitive
and emotional arousal, cog uh not
notifications interrupting sleep.
Several studies emphasize that content
and engagement are often more important
than the light itself. Interactive or
emotionally engaging screen use has
longer, stronger sleep effect than
passive viewing. Timing, context matter.
Yeah, I mean, yeah, that makes sense. I
think that that makes sense. You know,
also don't forget chances are you're
looking at your phone and your phone is
a is a fairly small uh generator of
light. It's not so big
>> compared to your whole room. So maybe
that's part of it too. Maybe if you're
looking at a 34 in display if you're
swiping on Instagram on your wide screen
>> might be a little different. Yeah. A
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That's drinklnt.com/modern
wisdom. Uh, have you looked at anything
to do with uh like Flux and apps like
that that kill some of the blue light
from screens?
>> Yeah, those have been around for for a
long time. Everybody has access to that
and and I don't know. I haven't seen any
data on it, but it's probably probably a
good thing. I blue light isn't great,
but this this is pointing out that blue
light from your screen isn't that big a
deal.
>> Not for the melatonin. I wonder whether
there's something else that's going on.
The dryness in the eyes. But again,
maybe there's maybe academics since the
beginning of time, you know, dusty
librarians that have been looking at
books up close. Perhaps they have also
been suffering with this thing, too. I
don't know. Maybe there's something more
active because you're still reading on a
screen. I don't know. I can't
>> I'm sure I'm sure there's there's
there's issues there. Um, I mean, one of
the the real big problems with your eyes
if you were to develop gluccom or one of
these things that can can cause the
long-term loss of vision, um, my I just
know this because my autotometrist keeps
telling me about it is exposure to
sunlight without protection.
>> You know, when you're when you're out
during the day and the sun is very
bright, it's very damaging to your eyes.
Everyone I'm talking to says, "Wear
sunglasses." So, I'm very careful to
wear sunglasses.
In fact, you can they can see the damage
when they look at your eyes when you go
for an eye exam and and they'll say,
"Oh, that's sun damage." So, I think
it's really important to wear sunglasses
certainly outside, but again, that's not
that's not my area of expertise. But
>> when you look at the work environments
for men and women, are there any sex
differences for what men need and what
women need? Have you split this off by
gender?
>> Well, no. We look at when it comes to
gender, we look at we look at size. Uh
and we think it's really important. A
lot of products are designed by men and
essentially for men. You know, it's it's
kind of weird, but you could look at a
chair and say that's a very masculine
chair. In fact, most
>> color. No, just the way it looks, the
way it's designed, it's designed in a in
a in in a in a rough um kind of kind of
heavy way.
>> Mhm.
>> Whereas other chairs you you would say
are more neutral. We we are very careful
to design everything we do in a neutral
way.
>> Is that aesthetic or functionality?
>> Um it's both, of course. Aesthetic for
sure. Uh and but function as well.
>> Jared actually optimizes for a feminine
chair, don't you?
>> Yes. at any point there. You've got to
try and offset that mustache.
>> It's uh it's it's interesting when you
think about it. How do we design things
for humans? We take the average female,
we take the average male, we average
them together to get the average human,
and we design for the average human. On
the whole planet, there isn't a
perfectly average human. So, we're we're
designing for this mythical being. Um,
that's problematic in itself because the
further you happen to be from being
perfectly average, the worse your
experience is with that particular
product.
>> And that's that's one of the things that
we we think a lot about. Neil's Neil's
Different who designed our chairs was
quite brilliant. Um, he he designed the
chairs so that basically the reason it
doesn't have all the knobs and levers
isn't simple. Every chair has a spring
under it and a knob to control the force
on the spring and a lock to lock it. He
got rid of all that. He got rid of the
spring. He got rid of everything. And he
just used the weight of whoever happens
to sit on the chair as a counterbalance.
The linkage just transfers a percentage
of the weight to the back rest as a
counterforce.
>> So that means if a light woman, a 20
percentile female sits in it in the
chair, it uses her weight to create the
recline force for her specifically.
>> If a 90 percentile male sits in it, does
the same for that person. So that's what
that's what uh that that's what I think
is really important when it comes to to
gender. I mean people are very men and
women are very different. The average
male and average female are very
different
>> you know that study around the uh
fighter pilot seats right the sort of
thing that you're referencing there that
if you try and design for the average
you design for nobody. So I think it was
US government or US military were trying
to uh work out what proportions a
particular fighter jet seat needed to
be. They put millions and millions of
dollars into aggregating all of this
stuff. And it turned out that zero
fighter pilots could get into it. None.
Yeah. They designed for average which
meant they'd actually designed for
nobody.
>> Right. Which is which is what that's how
everything is designed.
>> It's designed for the average. And
that's that's a problem. um um a famous
critique of of design wrote an article
about Neil's one of one of Neil's first
chairs, our Liberty chair. Uh the
Liberty chair. It's Yeah, I'll tell you
the story really quickly. It's kind of
interesting. Um this is back in 2000. We
had launched our Freedom Chair. This
chair we're sitting in, which was very
successful. It's self adjusting and all
that.
>> Um
>> but at that time, the Aeron chair from
Herman Miller, you've seen that chair.
It's the most successful chair in the
history of chairs designed by Bill
Stump, Don Chadwick, two great
designers.
>> Um,
so it was the first mesh chair and mesh
mesh is nice because it breathes,
doesn't it's not an insulator,
uses less materials, it's better for the
environment and all that.
>> So every new chair that came out back
then was a mesh chair. And so like
everyone and so we had just done the
Freedom chair. So I went to Neils. I
said, "Neils, I I've been thinking about
this and it's pretty clear what we need
to design. I' I've have a vision of the
future. We should design a mesh chair."
And Neil's said, "Bob, that's a genius
idea. Another genius idea. You're you're
brilliant." Actually, that's not what he
said. He said, "Bob, that's one of the
stupidest ideas I've ever heard."
Something along those lines. He said,
"Number one, everybody's doing a mesh
chair to copy the Aeron chair. That's a
good reason not to do it." But he said
secondly, the way you make a mesh chair
is you take stretch mesh, you attach it
to a frame. So you can't control the
shape like you can with molded foam like
on this chair. Uh furthermore, you use
stretch mesh won't wrinkle. So when
someone sits in it, it gives. So you
need a lumbar support. And that's one
more thing you have to adjust that no
one will adjust. So you're making the
whole situation worse. Anyway, funny
story. So he called me. I I said fine.
And so he called me a few weeks later or
a month later maybe. And he said, "I
solved the mesh problem. come on up to
the studio. I He lived in Connecticut. I
live in New York, so I drive up there
all the time, which is a lot of fun. Uh,
so when I got up there, he had a a
chair, the freedom chair, from the seat
down and something new from the seat up.
The back of the chair was mesh, but it
had three panels of mesh that was
shaped. Funny. And he said, "I got an
idea from the clothing designers. They
use panels of fabric to create a fitted
shirt or fitted jacket." He said, "I did
the same thing with the back of a chair
so I can get the shape I want." He said,
"But I I I can't use stretch mesh. That
won't work." So he said, "I experimented
with very minimal stretch mesh, but
super flexible mesh." And he said, "When
I got the right mix of of minimal
stretch, high flex." It was interesting
in that you push a form into that
material, the material will fill in the
hills and valleys of the form rather
than stretch over it because it has
nowhere else to go. And conversely, it
fills in the hills and valleys of the
sitter's back. M
>> it takes on the exact shape of the
sitter's back as if it was made for that
sitter. And so I said that's pretty
that's pretty clever. We end up with two
global utility patents from that from
that technology. But what's what's
interesting about it is now this light
woman sits in the chair. It uses her
body weight to adjust the recline force
and takes on the shape of her back as if
the chair was made for that person. Not
for the average person, but for this
particular 20 percentile female. and 80
percentile male sits in does the same
for that individual. So that's that's a
new way of thinking about design that
that Neil's pioneered which is which is
pretty is pretty cool. It gets away from
this average concept.
>> What about saddle stools? I've seen
those around a lot. We have some in the
office. People like those.
>> They're Yeah, a good saddle stool is
great. Those Neil's developed a saddle
stool. In fact, I think he might have
been the first to do a saddle stool. Uh,
and the saddle stool,
it's shaped like a kind of like a saddle
or also like a triangle. Ours is more
like a triangle, but it it it means you
you basically have one leg over each
side of a saddle type thing and that
encourages you to drop your thighs down
um in front of you and drop by dropping
your thighs down it puts your your back
in a healthy lordotic we call it.
>> It's really hard to sit on a saddle
stool with a curved spine. you feel like
you're it's like being a question mark
or something.
>> Once your thighs drop down, it's really
hard to hunch forward and it puts you in
a really healthy posture. So those are
those are really we're a lot of labs are
going use those and that sort of thing.
It's good for individual too, but I
think it doesn't encourage you to move
though. I think long-term sitting you
wouldn't want to be in a in a in a
stool. You'd want to be in a chair.
>> You should see Jared's whizzing around
the office on his stool all the time.
What what do you think um a biologically
aligned workday would look like?
>> What do you mean by that, Chris?
>> Something that's going to maximize
somebody's longevity. Like they they've
got a normal office job. They've got the
the stuff that they need to do, but from
an ergonomics perspective, from a
movement perspective, you know, here's
your eight hours. This is what this
would look like.
>> U obviously moving. Um I think if you
have a sitst stand desk and you use it,
that's going to be that's really
healthy. It's good for your muscles.
It's good good for longevity. Uh a chair
that allows you to move from one
position to another without thinking
about it. So while you're sitting,
you're moving.
When you're standing, you're you're
moving. Um and then
encourage people, again, this takes
discipline and and and only a small
number of people are disciplined. You're
obviously very disciplined person, but
most people aren't. Um go for a walk. go
for a walk around the office and chat
with people
>> every couple hours.
>> Hard to again it takes a bit of
discipline but that's really important.
Then the other thing about that too
though is you know I always worried we
always worried about people sitting in a
healthy way allowing people to move
sitst stand desks making sure your
monitor is in the right position because
if your monitor is on the front of your
desk you're not going to lean back too
much because you you have to be a
certain distance away from your monitor
to read it. So we think it's really
important to have the monitor on an arm.
Most almost every large company has a a
monitor arm so you can move the monitor
just like just like this microphone is
on an arm. This arm is actually very
similar to the arms we make for for
monitors. Um so those things are really
important and we used to think and
continue to think a lot about that. But
then I started thinking about other
things. I started thinking about all the
other things that impact people's health
in the office. And and one one really
important thing is indoor air. Indoor
air is incredibly unhealthy
>> as you as you probably know.
>> And the reason it's unhealthy is we have
all this stuff in it and all this stuff
off gas is chemicals and carcinogens.
And I I I had a bit of an epiphany
epiphany
um at one point when I started reading
about that and reading about how all
this stuff off gases and I thought
that's that's something that needs to be
addressed and and we we looked really
hard at that and that's we lead our
business we lead the business of f
office furniture and and even home
furniture in in getting rid of the
chemistry that that off gas is.
>> What's the biggest cause of it? I get
the sense great that you're not offging
from being sat on a seat that's slowly
leaking particulates into your brain.
>> What about paint in buildings? What
about the stuff that you guys don't do
you make carpets? Do you make
where is most of this coming? What are
the places that people should be looking
at as the prime culprits for offging and
that?
>> I mean carpeting carpeting is is
certainly one. Um,
paint is another and there's a big
movement now. By the way, desking is
another.
>> Pretty much every desk is made out of
MDF,
medium density fiberboard, just ground
up sawdust and glued together. All of
all of that stuff has formaldihide in
it. A lot of formaldihide and that
formaldahhide off gases. Uh, carpets
have all kinds of VOCC's and off gas. Um
there's a big movement now to have
ingredients labels on your on your
products.
U Declare and HPD are the two standard
ingredients labels just like food food
labels. There was a big movement it must
have been 30 years ago to have
ingredients labels on food. So now every
anything you drink or eat has an
ingredients label. Um,
so you can make a decision about a
thoughtful decision about do you want to
buy that product and put it in your
body.
>> Historically products that go into your
home or office don't have ingredients
labels and and there was an article
about this oh a couple probably like 10
years ago and they they brought this
topic up to uh one of the largest
furniture companies in the world. I
won't mention who it is just not to
embarrass them, but the
>> do it. Throw them under the bus. They
don't matter.
>> No, they'll get mad at me. But it's it
it basically it doesn't matter who it
is. All the large furniture companies uh
in the world essentially um have fought
not to put ingredients labels on on
their products. So this this executive
said that it's quoted in the magazine.
He said, "It's ridiculous to put
ingredients labels on uh on furniture
since last time I checked, we didn't eat
the furniture."
>> And I thought that was the the the most
self-s serving thing you could ever say.
We don't eat it, but we breathe it.
>> We breathe it. And that's um that's
that's an issue. So there's a huge
movement. Google, for example, Google,
Harvard University, a bunch of a bunch
of organizations now have said they
won't consider a product for their for
their office or or or or their dorm or
anything unless it comes with an
ingredients label. It's a clay or HBD
label, which is a really important
movement. It's it's happening more and
more. Um, designers are saying they
won't they won't spec a product unless
it has an ingredients label, and it's
pushing folks to do the right thing. I
mean, there's enough issues since living
in Austin. The This country is great,
but the building materials that you use
are primitive. It's wood. It's timber.
>> Yeah.
>> And it gets wet and hot and wet and hot
and wet and hot and then it gets wet and
hot and insulated and contained inside
of cavity walls and it's just a breeding
ground for mold.
>> Mold is mold is a big problem. Yeah,
>> it's huge. And that's why we've got
we've got these Jasper air filter
things. They're everywhere inside of
this office because I lived in a house
when I first moved out of an Airbnb that
I was in. The first house I ever lived
in properly in Austin
infected me with toxic mold and I'm
still detoxing from that.
>> No, mold. I've heard terrible stories
about mold. Mold mold is very is very
dangerous.
>> It's no joke. And the the stupid thing
is I I actually feel like it's comic
justice because Michaela Peterson,
Jordan's daughter, she whed about mold
all the time and we'd be catching up or
whatever and she'd be talking about how
we're going to this new house and it's
mold and I've got headaches and I'm
tired and whatever and I was like god
it's like penis oh you've got defeated
by penicellin throw the bread out like
just making joke and then sure enough
the universe decided to deliver to me
the this like nut kick from infinity ity
uh just going like, "Oh, you thought
that this was funny." And then sure
enough, I got popped at the same thing.
And now I'm like, "Dude, I got to tell
you about the mold. It's so horrible.
You need to get a filter." So, yeah,
it's uh mold. Mold is serious business.
But, by the way, other people have had
similar similar experiences with with
chemistry. Um they breathe PAS,
>> uh formaldahhide, there's there's tons
of examples of people being hospitalized
because of they they breathe too much
formaldahhide from florine. they put in.
There was a big lawsuit in California a
while ago.
>> We'll get back to talking in just one
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and modernwisdom a checkout. Chris
Ashendon who was the founder and still
the main uh shareholder in AG1 Athletic
Greens uh you know the multi-billion
dollar company Kiwi
he he was in a house that was offging
something to do with the paint. And what
happens when you are exposed to mold as
you probably know you get something
called SR chronic inflammatory response
syndrome. So your system's hyper
sensitized to being around mold. Then
even if you get out of the mold and
detox from it, there is a window of time
where you're hyper sensitive to being
exposed to mold again. And Chris
basically had the same thing but for
offging.
>> Yeah. and he went and stayed in he was
basically
like medical tourisming tourisming his
way around the world trying to find a
solution to this and this treatment and
that detox and this IV and this blood
cleaning and one of the places that put
him up said we put you in the brand new
it's the four seasons brand new place he
went in and within half an hour it was
so brand new
>> that it was still pissing tons of paint
particles into the
>> brand new brand new is the worst When
you walk into a room that's brand new,
you can smell that new smell.
>> I'll take something from the 80s. Thank
you.
>> Like, oo, that smells great. Or a new
car. Oh, a new car smell. That smell is
basically VOCC's filling your lungs
>> uh with carcinogen. It's really It's a
>> It's a good uh It's very, very bad.
>> It's a really good case for buying used
cars. What you're doing is you're
saying, "Hey, I'm going to let the first
10,000 miles and this person breathe in
all of the VOCC's
>> and then once they've got it in their
lungs, I can step in." It's like wearing
in a cricket bat or a baseball bat or
whatever. You got to you've got to play
it.
>> Yeah. When when Yeah. If I when I get in
my car, I just leave the windows down uh
for the first, you know, 15 20 minutes.
Um air conditioned cars are the worst
because the wheel windows are up. Of
course down here everybody has air
conditioned cars probably.
>> Yeah. Yeah.
>> But but it but it's in it's in homes and
and workplaces too. Formaldahhide is is
prevalent everywhere. I mean this is
this is solid wood. If this wasn't solid
wood it would invariably have
formaldahhide in the uh in the MDF.
>> I'm very I'm very proud of my table.
It's solid. I love solid wood. I love I
love wood. Very very proud of it. I I
love that. Have
>> you seen the unnecessarily complex base
plate that we put in as well? Look at
that. Look how sexy that is. It looks
like I feel like I'm on a gallion ship.
>> I think there's a pretty low probability
that even if I lean on this table that
it's going to fall over.
>> Yeah, you can imagine if they use this
in the WWE, it would kill people.
>> Take six men to move.
>> Yeah, it did take six to build the thing
in here. Uh, okay. So,
>> I think this whole this whole topic of
of of
breathing healthy healthy air is is
hugely important. Um,
>> another advantage of being outside,
>> being outside is is great. Most people
can't work outside. Uh, and so it's
really important and um, there's a
there's a lot of there's a lot of work
being done in that area and I think
there's there's a lot of work being done
in by the by the design community,
architects and so on. Uh, and a lot of
forward-thinking organizations are
saying we'll only consider products that
have an ingredients label.
>> At Human Scout, by the way, we pioneered
these ingredients labels. We were the
first ones to use them. At one point, I
think it was 20 by around 2018,
we had 80% of all the ingredients labels
in the whole industry. And we we're
>> in one company.
>> What?
>> In one company.
>> In in not only one company, but we're
not that big. I mean, we're um you know,
we have I don't know 15,600 employees.
We're not that big. We account for only
about four or five% of the whole
industry. And we had we had 80% of all
the ingredients levels. Even today we
have about 39% of all the ingredients
labels at four at say 4% of the revenue.
>> So uh we pioneered it. Um and and I
think it's important to deliver product
to customers that's that don't have
carcinogens in them. Um what a radical
>> call me crazy for coming up with that.
What a radical belief there to say we
should deliver products to people that
don't kill them more quickly, right? And
we should actually try and encourage
them to live in a way that makes them
live longer as well. Bob, you're
awesome. I love your stuff. Thank you
for fueling the country with your uh
your furniture. Where should people go
to check out more of the things that
you're doing?
>> Um, you know, we don't do a lot of
online sales. Um, but but you can buy
our chairs and our products online. So
obviously humanscale.com
uh and and we have offices you can go
there and see where the our our
showrooms are.
>> Okay.
>> But thank you Chris. It was really nice
talking to you. So thanks for that.
>> Appreciate you Bob. Bye everyone.
>> Thank you very much for tuning in if you
enjoyed that episode. Another one that I
know you love is just here.