The Exact Formula to Build the Most Muscle You've Ever Built in 90 Days | Mind Pump 2923

All right, we're going to give you a 90day challenge. We almost never do this. Here's the challenge. You want to build muscle? Build the most muscle you've ever built in 90 days. We're going to give you the formula right now. Do what we say. Watch what happens. >> Let's go. >> 90day gain. >> I feel like this was inspired by our caller who put on 25 lbs in like the last >> Oh, yeah. >> What was the time frame that he did that in? Pretty quick, huh? >> It was like a year. >> Oh, was it a year? >> Yeah, it was like a year, which is crazy cuz he's 67. >> Yeah. Older guy. 67 years old. 67 years old. Put on 25 pounds of muscle. Super important. >> You know, here's the thing about building muscle. It definitely is a difficult, slow process. It's not easy. Um, however, if you are hyperfocused, consistent with some of the stuff we're going to say, >> yeah, >> you know, depending on your genetics and all that stuff, you'll put on more muscle than you probably ever have in a 90-day period, except for maybe when you first started. You just got to be really consistent. It works. It really does work. what we're about to say. It's the formula to pack on muscle. And if you're listening and you want weight loss, let's say your goal is weight loss or fat loss, don't change the channel because this will set you up for an incredible cut. You build a significant amount of muscle in 90 days. You're going to have a metabolic rate um and setup that's going to make the cut much easier. So, this is good for people who just want to get bigger. It's also great for people to get leaner uh to set themselves up. Well, I'd make the case that that's what almost always the prescription for us when we're helping somebody who wants to lose a significant amount of weight is this first. >> Let's go. Even if it's not significant. Uh Katrina and I talked about this uh actually this is almost the exact same time frame uh that we have till Cabo. >> And she's like, "Hey, I really wanted to dial in uh before we go to Cabo and uh basically about 90 days is what what we have." And she's like, "You know, will you set up my diet this night?" I said, "Well, right now it's simple. I want you hit get your protein up and reverse diet right now. Get strong, lift heavy, push. Yeah, we're going to build all the way till like the final 3 weeks. I'm like the last three weeks. >> Yeah, cuz you're she's already relatively lean. >> So, it's like you're just build right now. Build right now. I said if you we start a diet right now this far out from where you're at. Like you're just going to lose a bunch of muscle on the way. I'm like you're far better off building first. And so yeah, even if you're not just somebody who's looking to build uh just wants to build muscle, but you want to lose body fat, this still is the formula. >> Yeah. So number one is to get rid of all the superfluous exercises, you know, all those movements in there, >> you know, that where we like to like add a little extra volume and hit this little angle and this squeeze type of deal. Cuz here's the deal when it comes to building muscle. >> If I really were to boil it down, uh building muscle is balancing stimulus with recovery and adaptation. um and having a sufficient amount of protein and calories to adapt with. That's really what it boils down to. And the balancing of stimulus or, you know, we could say damage, let's say, but stimulus is probably a better word with recovery and adaptation means you need to be very careful with where you spend your time. And people often spend a lot of time on exercises that just don't do a lot. It's like, you know, you you need to dig a hole that's a foot deep and you've got all these tools in front of you, one of them is a spoon, one of them is a shovel, one of them is a backhoe. What am I going to use a spoon for? >> Got to be judicious. >> That's it. >> Yeah, I know. It's interesting cuz you want to make sure you hit all the body parts and you hit all the muscle groups. And uh so I think a lot of times we just create this laundry list of items when in fact there's like a few a handful that really do the most uh to build and that's really like if you can stick with those four to five big compound lifts like it it really makes a huge difference. >> What do you think the main reason I think the main reason why why this seems to be challenging for people is working out consistently is already challenging as it as it is. And then uh choosing to do the hard movements uh primarily it makes it I think I think what it is is we default to stuff that's easier. >> Yeah. >> We default to something that's like I mean I'm guilty of this. I'm guilty of it's it's time to go hit the gym >> and uh I know I should go hit some barbell back squats. That's the best bang for my buck and what I should be doing. It's just like I'm just not I don't feel like that. Let me do let me do some leg extensions. Let me do >> I'm so glad you said that because some of the superfluous exercises someone might be thinking like, "Oh, cool. I'm not going to do, >> you know, cable sideways kickback type of thing." That's definitely a superfluous exercise. >> But there's a lot of exercises people believe to be staple exercises >> that in this context are actually superfluous. You named one of them. Leg extensions. Don't put it in your routine. Oh my god, everybody's going to freak out right now. Leg curls. Here's another one. Don't put them in your routine. You're going to squat. You're going to do squatting movements. do deadlift and deadlifting type movements. That's where you want your energy to go to build the most muscle. And so, you're going to take out or do very little of these kind of isolation uh based movements. >> Yeah. And it's almost like uh I look at it more like I didn't put enough energy and intensity into those main lifts with if I'm still adding more of these superfluous ones like afterwards. And I think it's the whole finisher kind of mentality with that. If you can think differently about >> well that person is that person is less at right the the guy or girl who hits the big lifts and then does a bunch of of these movements that are you know finishers or not they're going to be okay because they're hitting the big lip but I think what happens more often than not is what I was saying which is yeah they avoid because deadlifting is hard today and so I'll do what I think is the next thing which is leg press or something or lying leg curls or something and it's just like >> man the amount that you're missing by not >> cuz yeah it's not as hard. >> It's there's two risks that you run. One is what you said, Adam, where I'm not doing or placing my energy in the big movers. >> The second one is maybe I do do the big movers, but then I add so many other exercises that I compromise my body's ability >> to adapt. I'll tell a personal story, but again, I've experienced this with all my clients. And you know, like like I said, this builds the most muscle in a short period of time. By the way, not saying those exercises don't have value. You can't always just train the way we're about to say right now because you will develop imbalances if you do. This is just a 90-day window of packing on muscle. But I'll tell you my experience. I was a 16-year-old kid. I'm in the gym and up and I just started training my legs. Now I have my legs respond really well to strength training. One of my one of the body parts uh that I have that just they can build really well are my quads and my hamstrings. They just do. And at this point my leg routine, this is no joke. This is what it consisted of. leg press, hack squat, leg extensions, leg curls. All pretty good exercises. And I do about three sets each. It was a decent workout and I was building some muscle. But then this is when I met those powerlifters and all I did over a whole summer was get really strong at barbell squats. I gained 12 lbs. >> I gained 12 lbs and my jeans didn't fit anymore and I stopped doing all that other stuff. So get rid of those superfluous exercises. And then number two, train your whole body three days a week. You're going to be in the gym three days a week. you're going to be off or out of the gym more than you're in the gym. When you're trying to build, stop training so much >> three days a week. And here's what you the focus of your routines. One of those days, the focus is going to be your bench press. The next day, it's going to be your squat. The next one will be deadlift. And you can throw in the other stuff on there, right? An overhead press, a row, or a pull-up, you know, other movements that are also that are also very effective. But those are the foundational movements that you're trying to focus on on those whole body workout days. And you're going to try to get really good at those lifts and get really strong at those lifts. >> Um, and then this this is very important. Don't lift to failure. >> Yeah. >> So, you want to train with a decent amount of intensity, but you want to stop your sets about two reps short. First off, if you train full body and you go to failure three days a week full body, this will be a fast track to injury uh and to frying your body. Also, uh or you know, uh separately, they've got great study. We have great studies on train on failure training versus just stopping a couple reps short of failure. Failure training produces no additional benefits except for certain uh you know certain um uh circumstances. Uh for the most part it adds no additional benefits, but what it does do is it compromises recovery. >> Yeah. >> So you're going to train intensely, but you're not going to train to failure. >> Yeah. And it's just not not worth it. I mean, at the end of the day, like your risk factor goes way up, too, which is like, you know, if if you're trying to limit um the amount of times you can get back and and you know, create more opportunities for volume by working out again, like it's going to limit that because the recovery, you end up in this trap of like I need to heal. Uh but yet I'm not moving forward. I'm not I'm not adapting because I I I haven't allowed myself um you know, that ability to, you know, overcome it. >> Two and three are so common right here. Like as far as like doing not just sticking to three days a week full body and not training to failure I think is an area that people that are highly motivated with 90 days of building muscle tend to lean into both of these. >> And the mistake here is this idea that you're building muscle when you're in the gym. You're not. >> You do not build muscle while you're in the gym. >> You build no muscle in the gym >> at all. The the building process is what you do when you go home and you rest, you recover, and you feed. And so if you can think of it as that's more important than actually the stuff that's going on in the gym, you can reframe like the way you approach this lifting. And so and I made this mistake for years. I always visualize the workout is what's building muscle. It's like I got to hit I got to get this great hard workout cuz that's what's going to pack the muscle on. It's like no, like what I can absolutely do is >> over overtrain my body and then then you pair that with not getting enough food for that recovery and then you get stuck in this recovery. >> What do you think would have happened? Uh, Adam, had you trained like this when you first started working out that you believe this is a way to build muscle, you were convinced and you stuck to something like this. How many wasted years? >> Yeah, I think I I think what you what I would have seen was I would have reached uh what took me to my 30s to reach I probably would have seen that in my mid20s instead of that's probably what would have happened cuz I still I mean I did a lot of other Yeah. And I still >> did okay. Like I didn't do terrible. Uh but man, I here's the other thing too. I think I I would have reached that level of strength and physique much sooner with a lot less effort. Yes. >> Which I to me is like that's the part that that's the really glaring part to me is like we can sit here and argue all day that oh no it still would have taken me that long. What? But for sure uh it would have been way the amount of I mean there was times when I was training seven days a week twice twice a day and stuff doing doing crazy stuff thinking that the more I trained the harder I trained the more muscle I would build. >> I remember getting after it so hard and I would go out and also practice or do whatever sport I was doing and then it's like you're just mentally fighting through pain all the time and that was just a norm. you're just like, I can just work through this. And then, you know, just to think about like being energetic and uh you know, having like uh all the strength and everything you would have got by training this way in comparison would have been insane. You know what's wild is that this is how strength athletes and bodybuilders, this is how bodybuilders lifted until anabolic steroids became a staple in the world of bodybuilding. This is how all lifters lifted. This is how the greats uh of the 20s, 30s, 40s, and 50s lifted and built incredible physiques and got really really strong. It wasn't until anabolic steroids came in when these uh bodybuilders could just hammer themselves with tremendous amounts of volume that they started training the way. This is how all of them lifted. And again, uh they were incredible. Um, I remember years ago I had a long time ago, long time. I was a kid. I was probably 15. We had a family friend. His name was Joe. He was a chiropractor and he was jacked. He was like the most buff dude I'd ever met in my entire life. I've told you guys this story. And I worked up the courage. He was a family friend. So, he'd be over here and there. And, you know, when you're a 15-year-old kid and you see an actual like really jacked person in front of you, you're like, "Oh my god." >> Yeah. >> And I remember I I finally worked up the cou courage and I said, "Joe, I want to build muscle. how do I build the most muscle that I could possibly build? And he goes, "Come here. I'll come talk to you." And he sat me down in my parents' dining room, sat me down. I was ready. I'm like, "This guy's going to let me know." He goes, "Here's what you do. >> What's the secret? >> Here's what you're going to do." He said, "S, you're going to lift three days a week, full body. You're going to do maybe three or four lifts each workout, and you're going to eat a lot of food. >> You're going to feed that." >> And I remember, I literally thought to myself, "This guy's full of crap." >> He's lying to me. >> My dad talked to him or my mom talked to him and told him, "Just make sure he doesn't work out." You know what I mean? I thought he was full of crap. Had I listened to this guy, man, I would have gotten such better results. So, uh, here's the next thing. Change your workouts every three to four weeks. But I'm going to get clear with this. Don't change the whole workout every 3 to four weeks. Keep those core lifts in there. What changes mainly are the rep ranges, >> okay? So, you're going to train for three or four weeks in a low rep range where you're aiming for five reps. Then, you're going to train in the, let's say, 8 to 10 rep range, and then maybe the 12 to 15 rep range. this is what you're playing with uh every 3 to 4 weeks because this uh does help your body uh continue to adapt and build. Um and also avoid certain pitfalls that can come from lifting in those rep ranges for too long. >> You also want to keep, like you said, keep those core lifts so you can see yourself really progressing. You do 90 days of, you know, benching, squatting, deadlifting, and all you're manipulating is the rep ranges and that you're going to see some serious progression in that. >> Huge. Uh next, uh you got to eat a lot. You want to build muscle, you got to feed your body, but eat clean. So, these two things go headtohead because here's what tends to happen. Uh, somebody eats clean but doesn't eat a lot. Or somebody eats garbage so they can eat a lot and then they end up gaining a lot of body fat. If you eat whole natural foods and really try to feed yourself every few hours, have a meal every three hours. Eat a full meal of whole natural foods. Your satiety will naturally prevent you from eating so much food that you're going to gain a ton of body fat. But you will eat enough to build uh muscle. You will eat enough food to do that. >> I mean, again, this is uh the the mistake that this was less of a focus for me. It was more on the training. And this is where the muscle is built. Like the the eating and getting your body what it needs in order to build that tissue is where the real muscle >> Well, what I did, my mistake for years was I knew I needed to eat a lot because I read all the bodybuilding magazines and you got to eat more calories. >> My mistake as a kid was just eating garbage cuz I thought calories were calories. >> Yeah. So, let's just get them in. So, I'd eat pizza and fast food and ice cream and candy and whatever I could get my hands on, I would eat. And it wasn't until uh there was a there was a period of time where I had to stay at my grandmother's house. My parents were were out of the country. And my grandmother being an old school Italian woman, she would give me whatever I wanted. She would make it. And I just told her I like steak. So, she made me steak and rice or steak and potato or steak and pasta four times a day. And I built so much muscle during that period of time. Um, and ain't no garbage. I no garbage food. >> I remember just putting whatever I could in a shake. Like literally everything and just blending it first thing in the morning. And really, you know, in hindsight, if I would have ate like a big breakfast that was like whole foods, like how much further that would have taken me and not have the gastral distress and not have the pain and everything else that deterred me from like training as hard or like, you know, I had issues throughout the day that I had to suffer through. But yeah, it's like I had no idea. I just thought I had to like get as many calories as possible. Well, I I remember when uh Calorie King the book before do came out and I had the Calorie King book and I first started tracking macros and up until that point assumed because I did the things that you said just ate, you know, ate milkshakes and raviolis and just whatever whatever high lots of pastas and just high calorie foods >> that I must be eating enough. Um, and what was happening was there was days when I ate enough calories, but then even on those days I was still low on protein. Then days when I didn't get enough calories, I was even lower on protein. Thought, "Oh my god." >> And the only way that I could possibly hit my protein intake consistently was I actually and which was I give this advice a lot of time for people that struggle hitting proteins. I had to eat clean because if I ate this junk food, I realized that I would eat like the thousand calorie plus meal, but then I didn't want to eat for like four or five hours. >> It was all carbs and fat. >> Yeah. So it would it would stuff me and then I wouldn't. So then I had 30 grams of protein, 1,000 calories, you know, and then it didn't want I don't want to eat for 4 to six hours and I did it again. And then man, even if I did that four times, I'm only I'm only looking at 120 grams of protein in the day. Uh and that's on the good side. And I thought because I had protein shakes every now and then that I was getting enough and I was just way way under. No, you're you're you just you just mentioned something kind of in passing there, which is uh eating a lot of calories uh for the sake of eating calories from garbage food. Also makes you feel like crap. >> Yeah. >> You don't have the energy. You're you get those energy crashes. Your digestive system isn't good. >> Then you feel like weird and bloated and then you're like, "Oh, I got to eat again, but I can't cuz I just ate that bucket of fried chicken or whatever it was." Uh and it actually gets in your way. Whereas when you eat every three meal, every 3 hours, but it's whole natural foods, still high calorie. You got the rice, you got the, you know, potatoes, you got the ground beef or whatever, >> you can eat it again. >> Much easier on your digestion >> and you feel better and you feel What's one of your worst bulking meal? I have I have like a couple that I can think off the top of >> Well, I remember I mean I remember when I used to get a bucket of chicken from KFC thinking that that was high protein >> cuz I you think chicken that's got to be it? >> It's mostly fat. >> It's I'll never forget this is this is all the calorie king. uh days of looking in the book and I remember I had already been doing this for a while and thinking this is a high protein food and I did the comparison of a you know fried chicken meal to like a Burger King uh Double Whopper and the Double Whopper actually had a higher ratio of protein than the the chicken did. It was like it blew my mind. It was like, how is this what I would consider what I thought was a high protein meal was just fried chicken was lower in protein, higher in saturated fat than a cheeseburger was. That just like blew my mind and that was like that was kind of the tipping point for me of like, oh, I'm definitely not doing this right. >> I have a couple memories that they're burn my just burned into me. One was a bucket of chicken like you said, which I felt horrible. Like I ate the whole thing. >> Try running after that. >> No, dude. And I did it managing gyms. So I was I was 19. I bought a bucket of chicken, sat down, ate the whole thing, and the whole day was a waste, man. I sat in my office. I felt horrible. I smelled like chicken. It was terrible. I remember that. And then I remember at the two at the 24 on Santaas at McDonald's right there >> and they used to have the like 49 cent back then cheeseburgers. >> So I'd buy like 10 cheeseburgers. It was mostly bread. >> Yeah. >> You know, and I'd smash them all. >> Carl's Jr. or um what was it? Um what was it? Colossus burger. That was my go-to, which is the bacon or the baconater, dude. >> Yeah, eat a lot, but eat clean. Uh, that'll work really well. And then next up, >> sleep like a baby every single night. Prioritize sleep. This is going to uh turbocharge your muscle gains. The studies on this are wild. when they compare groups of people and one of them has suboptimal sleep and the other one has optimal sleep, the difference in muscle gain or muscle loss is dramatic. Makes a big difference. I'm going to make some supplement suggestions, but uh the supplements do not um replace making sure you go to bed on time and waking up at the same time every day. So, you still got to do that, but glycine, theine, magnesium, >> zinc before bed, uh the data shows significantly improves uh people's sleep. So, glycine, theineine, uh, and magnesium. Give those a shot. And then lastly, you got to be hyperfocused and consistent with this. Building muscle is an every single day process. It is not a 4 day a week process. It is not a Monday through Friday, weekends, I'm off type of process. >> Uh, if you really want to build a significant amount of lean body mass, it's 90 straight days of consistency. Yeah. >> Uh, that's why this is a challenge. Yeah. But at the end of this, a lot of people are going to come out a lot stronger with a lot more muscle. That's why you got to think about setting yourself up for the next workout and for the next one right after that. So you just keep thinking ahead. >> Yeah. If you're if you're only lifting three to four days a week, think of the everyday consistency is that every day you're doing something towards this process that we just laid out like whether that be getting a better sleep routine, having your supplements ready for the sleep, >> preparing prepping meals for the next day, like getting your gym bag ready. Like I think sometimes people, you know, they like a 90-day challenge like this uh and it's like, "Oh, I need I need something every day to work out." It's like, "No, like every day you're you're thinking about your health journey." And so sometimes when you don't have a day where you have to go to the gym, it looks like walking, looks like meal prepping, looks like having your gym bag ready. It's like that's the thing that's going to make this successful for 90 days is thinking about the things that you need to do towards that. You know, along along these lines, I remember when we interviewed, I believe it was Ben Pakulski, uh, pro IFBB pro bodybuilder, and I asked him, this was one of the first times we had him on the show, how is it that these pro bodybuilders, these are already pros, they're already maxed out with muscle, >> they would go over to the Middle East, they'd stay over there for a while, and they'd all gain >> 10 pounds of muscle or 15 pounds of muscle, which is wild for a pro bodybuilder who's already pro to gain even more muscle, >> which for the audience that doesn't know, there's like tons of like specul population around. They've got these crazy new steroids over there. There's these oxygen tanks they're doing. There was I remember all I remember when that was first popular. I was competing. Yeah. >> And there was all these rumors of what they they were taking over there. Oh, they have myostatin blockers they're doing. >> They had no there would all the steroids they had there, the same ones people have in the US. There's no nothing different. Here's the difference. There was nothing to do over there but work out, eat, and sleep. >> And so he said they'd go there for months. People would prepare their meals for them and they'd work out. They'd go back to the room, go to sleep, take naps, and they'd all gain 10 pounds of >> muscle. I remember when I remember when you asked that question, and I was so curious, too, cuz I knew he had been >> cuz he would tell us. >> Yeah. Oh, yeah. No, totally. He was super I mean, uh, honest and transparent about all that. And I remember during that time when that it was the oxygen gym over there that got super popular and all these bodybuilders were coming back over that they had put on all this muscle and everyone was just like, "Oh, they've got some new steroid over there." And it's like no. And which it's so funny because at that time I I'm guilty of speculating too like oh I hear my statin blockers I hear this. But hearing him say that it's like of course of course of course that makes so much sense that >> that's probably the biggest thing that they were doing over there was they did nothing but all live in this hotel, work out, eat right, and sleep for >> and I asked other pro bodybuilders, you know, through the show we get to meet these these pros and a couple of them I've become friends with and they'll tell me everything. They don't care. it's off air and they confirm the same thing. They're like, "Dude, they're just sleeping and eating and lifting. That's all they're doing." So, it works, you guys. It works. Speaking of exercise, you know, I know we talk a lot about correctional exercise. I've experienced the power of correctional exercise with my clients, you know, where I have just countless examples of people hiring me or now with our trainers here at Mind Pump coming in with back pain that's riddled them for, you know, a decade or knee pain or whatever. I remember I had clients that were like, "Oh, I can't do certain exercise. My knee's been, you know, I have a bad knee. It's been hurting me for years." >> And then we do correctional exercise and within a month it's gone, gone, gone. >> Yeah. >> Uh and I have countless examples of that. But there's nothing like experiencing it yourself. >> There really isn't. I've done it to so many people, but I am now I I just right now I'm experiencing myself. So, I've had left hip instability kind of pain for a little while and I've gotten around it with my strength training cuz I can lift a particular way and I'm cool and it's all good and every once in a while it'll bother me. Then I started going back to jiu-jitsu and it just started hurting to the point where I was like bending over to tie my shoes would hurt and I have to take time off jiu-jitsu and I'm like and I'm like you know what I need to address uh whatever's going on. And now here's the crazy part. In my mind, I'm thinking to myself, what a lot of clients thought is, I'm thinking, there's probably some damage to my joint. I I wonder if I'm going to need some hip surgery at some point. Well, here's all I've been doing. I've been going to the gym and I've been doing lateral hip uh uh lateral uh sled drags. Lateral sled drags. That's it. And I know I need lateral stability. And you know what's happened? Two, three weeks later, no more pain. >> Fix. >> No hip pain. >> Yeah. >> It's gone. It's totally gone. just from some simple just from simply doing lateral sled drags. >> It's funny. I I do have a a story too like I I've been complaining about my hips when I wake up in the morning them being really tight forever and like you know especially in my hip flexor has been uh extra like just sends me this pain signal like sporadically all the time and um and I'm like ah trying all these mobility moves and really trying to kind of find a way to uh static stretch it and like address it and it's like dude I needed to strengthen it and I really needed to just focus on strengthening it and uh started to do a lot of those moves where I get these isometric positions and really emphasize that and then I started adding some kettle bell to it and just like you it's like duh like wow amazing it works you know like I I feel great and it's but I the consistency of I really have to keep it up cuz it'll come back. So >> have either one of you guys in incorporated the isometric lunges that I've been telling you about that's been game changing I have. I have. Yes. That's how I that's how I start all my lower body movements now. Yeah, >> it and because I'm the same way and I have to go through all all these kind of lateral exercises and everything like that and 9090s or leg swings or Miguel assisted planes like I have all these things that I do to get ready to squat or deadlift and I've been able to just do two long sets of these walking isometric lunges where I do these five to 10 second isometric holds between >> and I just my legs are my legs and hips are just woken up and feels so good. >> It's wild. Uh a significant percentage, I would say a majority of the average person's chronic pain >> can be corrected with the right correctional exercise. There's people right now listening who are just they just deny it. >> Address the weakness. >> But I'm telling you, like when your body starts to move right, it doesn't hurt. It just doesn't hurt. Now, it's different from being injured. Like you got hurt, that's different. But a lot of people have chronic pain. It's because your body is moving in a way that hurts. It's not optimal. You're weak. >> Not only that, and something that I've also experienced because one of the things I've been noticing with my current journey right now is how much I've gotten inflammation down >> and you you exacerbate that with a little extra weight or inflammation, too. So, you got weakness and instability going on and joints like the gets worse or better. >> And then you Yeah. And then you're also a little bit inflamed, which I feel like the average person that is dealing with chronic pain is got this low-level constant state of inflammation >> and then they have this chronic pain and then and this weakness and it's just like oh my god it feels like it's impossible or you're always dealing with it. It's like you bring down you bring down uh the weight a little bit, you bring down inflammation a little bit and you work on that weakness >> with some isometrics and some stuff like that. It's magical. It literally is. And it and it can feel life-changing, but it just takes that that effort towards uh working on that. And I'd say I mean, you said I'd say a majority. I mean, when I think back to all the clients I trained, rarely did I I mean, a very small percentage, maybe 10 15% of clients with pain that I dealt with had some sort of acute injury. You know, rarely ever I mean, I did have that. I did have the person who broke a a bone or had like a fused disc or had had something. Yeah. Had like a major surgery or something. I did have that, but it was a very small percentage. A majority of the clients were just middle-aged or advanced age and carrying some extra body fat on them and have were riddled with chronic knee pain, chronic low back pain, chronic shoulder pain >> and it wasn't from an acute injury. Yeah. It's just from over years it's gotten worse and worse and worse. And maybe they had like a a scenario which this is common which I think sometimes people conflate these is they did something that now caused it to really >> they had an injury since has been healed. >> That's right. That's right. They did something that tweaked them and so they think oh that's an acute like an acute injury that's that's now made have a bad back. It's like no it's like that was caused because of the weakness and instability caused a minor injury. Injury's been healed but you still have the chronic pain from from that. And that's from the movement patterns and weakness that hasn't been addressed. >> Added another layer to that, the systemic inflammation that you're dealing with all the time. And then it just exacerbates all >> I I'll say this. I never had a single client with pain who didn't get a lot better through correctional exercise. Now, I had some clients where the pain didn't fully go away. Uh that was actually quite rare. Most of my clients, the pain went fully away. Sometimes it took months. Uh often times it took weeks. Uh, and and like I said, most of them the pain went away completely. And like I said, I had a couple where it got significantly better, but it was still kind of there, but their quality of life went through the roof. Never had a never had a situation never with a client where it didn't at least uh get better. >> Oh, yeah. It always improves. >> I was going to ask you, Adam, cuz you just love the Caldera Lab so >> so much off air. You were talking about talking I'm talking [ __ ] to you guys. >> I know, dude. So, what is the what's the deal? >> I know. Well, first of all, okay, if you So, um, they had they only used to they had a a you know, flagship or whatever their first staple launched bar of soap, which is the sandalwood sea salt or something like that. What is it? >> Sandalwood basil. >> The sandalwood basil, which I think was is the best bar of soap I've ever had in my life. And part of that reason is one when you when you get like a a natural soap, one, they almost never lather. And you so you feel like you feel like you're scrubbing yourself with this this thing that's good for you that's like a a better natural source, but you don't see the foam and stuff like that. And I get it. I know a lot of that's psychological and stuff like that with the toothpaste and the shampoo and all. I get it. But there's just something about that that is that I that I enjoy. When I brush my teeth, I want a little bit of bubbles when I when I had hair. You see still me still memories of doing that right there. I like I like that. And definitely when I when I lather up from soap, I want to see that I've hit everything or I clean everything. So, it's got the the best lather. >> Now, if there was a knock, it still has that kind of natural smell to it. I've never been a fan of that like, you know, sandalwoody hippie, but one of the things why I love the bar so much was that it was mild. Like, it was I didn't feel like I smelt >> like perfume was on you. >> Yes. So, I I So, I' I've love it. Well, now they have a new one out. And the new one is what's the new >> citrus. >> Citron they call it uh plus sea salt >> fire. That smells awesome. That has like a citrusy smell. It doesn't smell >> hippie smell and I apologize for all the hippies that I'm >> I like hippie smell personally. >> Do you like that smell? >> I do actually like it. Yeah. >> Really? >> You like puli? >> I don't know about puli but sandalwood's great. >> Yeah, I like sandalwood. >> No, not on my body. I like the I don't mind the smell. >> You like it? Oh, >> I don't mind the the smell of it. I don't like you don't want to smell like it. >> I don't want to smell >> I like the soap that has a rope on it. You know >> soap on a rope. Dude, do they sell that anymore? >> I mean like nobody else gets paranoid when you drop it. >> Where are you showering? >> Where are you? You know what? >> Just saying. >> No. So you guys haven't tried the new the new one. They just and I as far as I know it's pretty recent because I I I've been using it non-stop since uh since >> you know they do such a good job. They their products aim at improving the health of your skin and then the side effect of which is your skin looks better. Other skinincare products they they use crazy chemicals and stuff to to try to uh induce a look, but it's not necessarily because you're healthier. >> It's just like let's create this look uh to your skin like let's peel off the top layer or let's do this thing. All of their stuff is literally improves the microbiome of your skin. It doesn't destroy your skin's natural oils. Uh it it literally makes your skin healthier, which is why it works so so well. >> Such a such a fire brand. >> I know. It's really cool. I love it. >> I know. Hey, did you guys see Oh my god. You guys remember when I said >> that PDE5 inhibiting uh drugs like Viagra, >> what were some >> are going to be I can't wait to ask you about that. >> Yeah. How many >> I'm not going to let that slide. >> Studies are out now like supporting this. I I called I called this a while ago that these are the these are going to be the new longevity drugs when it comes to like medication and we we see this with it's uh how it improves endothel endothelial health right so because of the >> because it it it uh it does vasoddilation because it inhibits an enzyme that breaks down nitric oxide >> your blood vessels relax it keeps them healthier >> blood flow >> better blood flow >> the the the biohacking community has been doing it they've been they do it either m like a small dose daily or once a week they do a dose. Yeah, I've already listened to a couple people interview talk. >> So it's the it's definitely uh starting to become a longevity uh medicine. There was a new this is an observational study. So little asterisk here. There's no controlled study on this yet, but there's an observational study that it also reduces cancer. There's an anti-cancer effects from PD5. >> What What is your theory on why? Well, they already have a theory as to why. So, it's the way that it affects how cholesterol moves through the body which prevents uh uh how cancer >> is that because it's not like it's it's moving it more fluidly through like it's pumping. >> There's something else it does and you can look it up, Doug. Um uh so they're being studied for slowing tumor growth, reducing metastasize, and boosting imu uh and boosting immune response against various cancers. They increase cyclic GMP levels which can suppress cancer cell proliferation, enhance the effectiveness of standard u chemotherapy. But there's also something it does uh where it it it prevents the cancer. So it blocks something that cancer cells need. There it is right there. Elevated C uh GMP levels can interfere with intracellular cholesterol transport which limits the cholesterol supplies that cancer cells need to grow and spread. >> Interesting. So, and it's literally being >> started supply. >> Yes. Now, what's cool about see here's the thing about cancer cells uh that well not cool. It's what makes it difficult to treat cancer is that usually what starves a cancer cell starves the other cells. But there are interesting ways that cancer cells can be starved or inhibited that don't affect healthy cells. Like a good example is the the Warberg effect, >> which is uh this isn't true for all cancers, but for for many cancers, >> they're they're unable to operate off of ketones. They just they need some sugar to operate fuel. So, so when you when you get rid of that and you're operating on ketones, many of these cancer cells starve where whereas your other cancer cells continue, sorry, your other cells continue to live. Uh, so that's kind of what might be happening. But how interesting is that? >> Super interesting >> that this this boner drug is going to turn out to be >> I told my buddies about it. They got excited >> cuz they're already on it. >> Hey honey, guess what I heard? >> So, you ordered some? >> I did. for the health benefits. >> Yeah. Yeah. Yeah. No, totally. For sure. Yeah. Yeah. My my equipment works. Yeah. It's all good. >> Have you tried it yet? >> I haven't got it yet. >> It should It should come in uh any day now. In fact, actually, I thought it was supposed to come in the order that Doug had yesterday, unless he stole it from me, cuz it's kind of weird that my my TRT came, but the didn't come. So, wondering why it's Yeah. Yeah. He's stealing it. >> Jacked my stuff, dude. >> It's also has been shown I'm just selling the hell out of these now. They're out. They're also shown to boost muscle protein synthesis. >> I mean, what's what is the because I what I haven't heard and part of why I did it is because it's like I haven't heard any negative >> if you're on blood lowering medication. Uh you don't want to take or Yeah, blood pressure. Sorry. Sorry. Uh blood pressure lowering medication. Um like um uh what's it called, Doug? Look up uh contraindications or >> what what not to take them with. There's certain drugs you don't want to take it with because you could get you like pass out. You get real low blood pressure. >> Yeah. I mean Okay. That's that's that I'm saying like any sort if all things considering your your normal on that you're not taking any other drugs that would counter that or would would work. >> Yes. >> What what any >> nitrates. There you go. Nitrates can be very dangerous. Severe life-threatening drop in blood pressure. Uh there's also certain antibiotics. Uh and you don't want to eat grapefruit around them. >> What? >> Yeah, there's a compound in grapefruit. So, >> wait a second. The the the element grapefruit is my favorite drink. Is that a problem? >> I don't think there's real grapefruit in there. I don't think they actually Yeah. Yeah. I think it's grapefruit flavor. >> But pineapple's still on the list, right? I'm going have to switch up my I might switch up my element drinks. >> People either get that or they don't. >> It's fine. >> Listen, there's a compound in grapefruit that uh slows down the breakdown of certain um compounds by the liver. So, it it can if you take grapefruit, I forgot what it was. There's a compound of grapefruit, maybe you can find it, Doug, that if you take it, it it'll it'll rise the it'll increase the blood levels of the compound. Some supplements will include that compound. It was right there to make it more. Did you see it? >> I did, but it didn't say exactly the details about it. >> Can interfere with Yeah. Bobby Metall. >> Yeah. What is it in grapefruit? I can't remember off the top of my >> Interesting. >> So, you don't you think my my grapefruit element's fine? >> Yeah, dude. It's not It's not grapefruit juice. >> Well, it's like extract, wouldn't it be? Or no, >> no, no, no, no. You're fine, dude. I got one right here. >> Yeah. Yeah. >> Oh, you got you got one right there. >> Yeah. >> Thankfully, I'm not on anything right now. >> Dude, I I have been preaching this for so long now and people are starting to do it now. People are taking one or two element uh packets uh before their workout like an hour before. So, they're drinking it with like a quarter gallon of water or whatever >> and they're like, "Man, the pumps I'm getting." >> Do you remember like before we were even a sponsor with with Element? Do you remember us? We talked about this early days of Mind Pump and I told you that this like when I was it wasn't until I got into competing that this like unlocked for me. I'm like I've been taking all these stupid pump supplements my whole life. >> No explode >> and and and they they work like they I I get a pump from them and stuff like that and they come but like nothing compared to like water and sodium loading and and some carbohydrates. You put the three of those together blow away any pump like that was like yep >> like for me really. >> My my pre-workout always includes a packet of element. I have one right on my way to the gym in a nice big uh thing of water. That's having it on the way there and then I'll drink more while I work out. Huge difference. >> It's funny the push back that it's getting in some of the fitness space. You know, you see what push back? >> Yeah. There's people that are hating on it. Why you you >> just like when we started and we're talking trash about electrolytes. I think it's partially that but also too it's just because it's popular. Yeah. >> You know they want to [ __ ] on it. >> It's because it's because it's it's basically salt. It's cheap, >> right? Little salt, little bit of magnesium, potassium. >> Yeah. And so there's this big there's this big hate on it that it's just oh it's a that's a waste of money. It's just like Well, I guess if you're going to discipline yourself to put those three things together every single day, you're in your water balance with your nutrition. It's like if you want it to taste good, you know, in your water, just throw a packet of element in there. It's not expensive. >> Yeah. Yeah. No, I think I Worth it. Worth it for sure. >> Yeah. I love it. Love it. >> By the way, this is what's in grapefruit here. >> Oh, yeah. I can't say that. >> Yeah. It's a frenocum, something like that. >> Yeah. They block an enzyme that that is responsible for breaking down Viagra in your liver and your gut. So, if you have them both, it doesn't break it down and you can get a dangerous uh amount of Viagra to build up. >> Wow. in your system. Yeah. >> So, longer than a 4-hour boner. >> Yeah. >> How often? How how is that even a like I know what that was happen to. I know. >> Yeah. That was always a joke, right? When Niagara first hit the market. >> Oh, I don't think it's a joke. I think it's a I think it's a serious I think a lot of people have taken more than they're supposed to take and then it hits. >> That's I think what it is. The price is over >> a delayed a delay. I mean I I've told the story before of that step before. Yeah. I told that I told the Vegas story where I I took some and then I I partied and I was just like this doesn't even work. So I took another one. Still didn't work. It like hit like it delayed. It hit like the next morning. The next day >> I was driving home from I got I flew in. >> Yeah. But you didn't have you didn't have to go to the doctor. >> No. I know. Yeah. Yeah. I figured out figured out what to do with it. >> That whole day just changed. >> It shifted my priorities for a day. So it's it's rare. It's got to be rare, right? So because this was what I'm saying is the joke was cuz Vagra came out uh God a long time ago and it that was one of the disclaimers in the commercial. If you haven't experienced an erection for longer than four hours, right? >> Yeah. >> But that's got to be rare. >> Well, I think that's because of another physical challenge the person has. >> It's also s and this just exacerbates it. >> It's also s probably a selling tactic just like you would did to young like us young boys. Just like steroids be careful. You know what I'm saying? Two jacks. >> You're like, "What? I'm definitely taking that." Which I'm sure was your arms. 4hour erection. I'll be fine. I'm not going to a doctor. >> It's a It's a papism. It's a long and often painful erection lasting for four more hours without sexual desire. >> A painful one. >> Oh, without sexual desire. >> Yeah. So, what happens is if you have papism is you get an erection and it just won't go away. >> Yeah. >> And it's just there. >> Yeah. >> That's That would suck. >> Just aches. Yeah, >> I could think of worse things. >> I don't know. >> Try to pick all the things in my mind. >> Hey, listen. Of all the things you go to the doctor for, >> that's got to be the worst. >> Yeah. >> You know, you walk in. First off, you're walking in, it's like >> people know what's happening because you can see, >> doc, it's angry. >> I got to >> Yeah, >> I got prepism. And I have to use the real term. >> Yeah. Yeah. You be all scientific. >> What do I do, Doc? >> It was probably more of a selling tactic to be honest. Now that you say, you know, now that we're sitting here talking about I'm like, "Oh, I bet that was that what that was trying." >> Yeah, there might have been like one guy and they're like, "Oh, we're using this." >> Wow. You can get uh Yeah. permanent damage. Unbelievable. >> Wow. That Well, that >> Yeah, that sucks. Anyway, oh, I got to tell you guys about what Lifetime is doing. >> You know, Lifetime. >> No, no. >> What are you watching? Hey my grand Hey, I live with my grandma for like like the other day. >> He just got caught, bro. The last time you abused me, bro. Lif. This is when Adam's taking his baths, you know. >> He loves s I haven't had a bath in a long time, dude. I've been I've been a bath. >> You know what's hilarious about you just said that crazy? No. last night. Lit last night, I was probably laying in bed for a good hour shopping for bathtubs. >> What? >> Cuz I I don't have one in my in my master bath. >> Like claw foot. >> Yeah. And I don't have one in my master bath. And my the master bathroom before I got into that place, it was one of the things they had just remodeled. So like my master bath is nice, but it doesn't have a bath. It doesn't have a bathtub. >> And so in order for me to put one in there, I'm going to have to like remodel the whole thing. And so I'm like h back and forth. But I was just last night I was like, "Man, I haven't had a bath a long time. I miss I miss my bubble bath." You know, I was shopping and trying to figure out what's the biggest one I could fit in that. You >> ever smoked a cigar in there? And >> not a cigar. I've smoked other things in there. I've definitely Yeah, definitely having a having a joint while I watch TV was a thing I did for sure. >> He's a narcissist. Leave him. >> That's you watching. No, not All right. >> Get out. Get out. >> So, listen to what life is going to do. This is kind of crazy and kind of cool, I think. >> What? >> They're building a gym you can live in. Let me explain what? >> Let me explain. >> They are building uh this is it's called Lifetime Living in Paradise Valley. It's opening in 2027. >> There's going to be 327 residences. >> Interesting. >> So, these are one, two, and uh one and twobedroom uh and three and p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p pen houses. So, one bedroom, two bedroom, and pen houses. Uh and they're going it's going to be a huge uh basically you >> complex >> complex but in there >> this is interesting. >> So it's it's it's a resort essentially. >> So you're it's going to come with >> this is kind of brilliant. That kind of makes sense. >> You're going to have your membership. >> You know what they'll do? They'll they'll include the membership with buy owning the home. >> That's right. So, you've got you've got the gym, you've got the the restaurants in there, the wellness, the recovery, all in this huge resort-like, the pool, everything. Plus, you have an apartment or a penthouse. >> You're also you're also cultivating a community of like-minded people, too. >> 100%. >> This is kind of brilliant. >> It's very brilliant. Listen what it includes. two rooftop pools, pickle ball, and a 92,000 foot club that's in the same >> 92,000 >> square foot club. >> That's a monster. >> Yeah. And you have And you live there. >> That's so much better than like Google campus where they're trying to make everybody live there and play, dude. >> Way better, dude. This is brilliant. Says every residence includes a lifetime membership. >> Is there enough? Is there enough? You said 300 and something. >> 327. Where is it going to go first? Paradise. Where's that at? >> I think it's called uh Let me see. >> Where's that? Is that Is that Arizona? Is that California? >> No, Paradise Valley. >> Paradise Valley. What? >> I don't know where the hell that is. >> Is that California or Arizona? >> No, Paradise is burned down. That's where my Let me see. I used to live. Uh >> uh Fairfield, California is a reset retirement community. >> I think that's interesting. >> There's also one in Arizona. >> I think it might be Arizona is the most likely place this this pulls. >> Sounds like a good kickoff. So this is a very fast growing uh segment of the wellness economy. So here's the stats. Wellness real estate, this is a thing. >> Wellness real estate 876 billion in 2025. You know what it's forecasting to reach in 2030, >> 5 years, >> 1.8 trillion. >> It's going to keep they're going to keep doing this wellness real estate. >> These are complexes that include >> actually interesting dude like that could take off. >> Tell me you wouldn't live if you were just a single professional. There it is right there at Doug's P. It is Arizona, right? >> Yeah, Arizona. >> Okay, that that makes that's a that's a good place to go start it at, >> dude. Look at that. >> Tell me you wouldn't want to like if you were just a a single uh professional, right? You're making decent money. >> Tell me that's even if you're even if you're a young couple. >> Sure. >> You know, I mean it's the only only people I don't it doesn't it's not going to attract the the you know late middleage big family person probably >> cuz it's condo living, right? So condo living is going to be like anybody bigamilies >> under 35 with one kid or less >> uh is going to be >> empty neester you know. >> Oh man that's cool. >> Super cool right and it's all in your property and you're right there and then you're in part of this kind of community. >> I I you know I can I can see things moving in this direction because we've moved so far away from >> community >> that I can see how people would want you know something like this. I I'm just so I'm curious if you can I mean they obviously did their homework, right? So that and that so uh Arizona has the most >> gyms per per capita. >> You're right. >> And so because my thing would be like can you get 350 people, you know, arguably more than that cuz you these are two-bedroom places. So 700 people in a five, you know, five mile radius that would all want to be into health and fitness and living in a place like this. But if there was a place you test this at, it would be Arizona. >> Yeah. >> So this is this will be interesting to see how this takes off. You know, I don't see this in a lot of cities. I could see this in Arizona. I could see this in LA. >> LA around here except property. So expensive really here. >> Yeah, I think I could see like Sant. >> We don't have a We don't have a big fitness culture. But we don't even have a single like we don't even have a single mega gym. >> Yeah, >> we don't have one mega gym over here. That's one of the knocks I've always said about over here. How would we not have a mega gym over here? >> It's not. We're Silken Valley is not known for health and wellness. We're not like So, uh I don't know about here, but I definitely think >> Look at the pictures. >> It looks sick. >> I know. I think Lif So, Lifetime is brilliant. They are crushing the high-end wellness gym space. I mean, their gym memberships are expensive. Have you been to a Lifetime? >> Yeah, they're sick. >> They're great and packed. I went to one up in uh I don't know if it was Roseville. It's kind of up in that area. >> My cousin took me cuz he's a member and they're expensive. The memberships are expensive. >> We went in there and it wasn't even prime time and it was packed. >> Wow. >> I'm like, "Oh my god, all these people are are paying this huge membership fee." I don't remember what it was like 200 something bucks. >> How soon can you can you put a down payment on a on a on a a condo? >> Could be be an interesting investment. >> I 100%. >> Yeah, >> that's that's what I was thinking. Yeah, >> but I think this is interesting. I wonder if this is going to keep, like I said, the wellness, >> this spot of wellness, they they're predicting to grow dramatically >> in the next 5 years, >> which is kind of interesting. >> Pretty cool to me. Yeah. >> Yeah. Really, you know, I always think about when we see stuff like this, like so cool to us. >> Yeah. >> Yeah. It's cool to everybody. >> Yeah. Like, does this is this go out beyond our bubble uh enough to to carry, >> you know? >> Well, I think I don't think it's a bad bet cuz look, >> I don't think so either. Great. Doug, maybe look up what's the average membership at Lifetime Fitness. They uh went into an area that just 20 years ago gyms were like, "No way." Like that's country club. We're not going to do that. And Lifetime is one of the fastest growing companies in fitness. So, part of why I think they are, and Doug can maybe look up and correct me if I'm wrong, but one of the things that Lifetime did really well and why they are thriving right now, and they've basically leapfrogged companies like 24 and and UFC and all these other gyms, was what they did smart early on was they're in the real estate game. >> Oh, so this makes sense. >> So, they own they own their buildings or Oh, I I believe so, but maybe I'm wrong, Doug. I'm pretty sure though that's that's what gave them this upper hand was they've been buying up their buildings since since Yeah. Which is because you know how hard it is to make a gym really really profitable. >> Um but the ones that have done really well are the ones that have been in this game for 20 plus years and have been owning real estate because now they got this real estate that's appreciated you know 4x >> and on top of that. So they're so look at see what they own. Yeah, they do own some properties. Their broader business and model increasingly relies on sale leaseback transactions. >> So, they build or acquire property, sell it to a real estate investment trust. >> Oh. >> And continue occupying the building under a long-term trip. >> Okay. Well, that's just a fancy way of saying they own it. >> Yeah. >> They're shuffling things around. >> Yes. So, they do. So, they that's the See, that's the that's the model. >> I know that made sense to me. Is that what's happening? >> Yeah. Yeah. Yeah. That's exactly what they're doing. They're buying it. They're selling it to their another a trust which they have they have the control of the trust. The tr then it leases it back to them. So they're Yeah. No, it's a it's brilliant. So really they're in like I mean this is like uh I was just talking to um Kyle about this yesterday. Like >> this is so uh this is like McDonald's. Everything's McDonald's is a a burger joint. It's like they're they're a real estate company. They're a massive real estate company that just happens to sell hamburgers. Mhm. >> It's like this is this is a real estate company that's disguised as a fitness center. And they've been doing it for so long that at this point they >> When were they founded? >> They've been around for a long time. >> Have they? >> Oh, yeah. Over 20 years. >> Dude, if I ever had to be a general manager of a gym again, which I just that's a lot of work and I I don't have the energy for it. But it would definitely I definitely want to run one of those. >> Yeah, >> that'd be fun. >> Yeah. Mega gym. I'm curious what they I wonder what they pay. I wonder how how well they how well they pay their >> 1992, bro. >> Wow. >> Yeah. Okay. >> Wow. Well, I they they're growing really well. >> Yeah. >> So cool. I I would love to go see that place. >> I know. My buddy goes to one down in uh um Orange County, and he's always sending me pictures and he's just like, "It's so sick down here." It's like Yeah. It's like a They've turned it into like it's >> Yeah, gyms are interesting, man. This this segment of the gym industry, uh you're either going to go dirt cheap or you're going to go like that kind of style, you know, high-end. there's the middle is uh is kind of disappearing. Although I do know that >> one of the strategies and I think they're doing this with 24 because I know Matt Mark bought you know back into 24 >> is they're going to kind of reinvigorate >> the middle by having a low flat cost and then all a cart >> you know if you want the extra stuff you pay extra. >> Yeah. athletic club is uh doing that and so far he said it's it's it's a winning strategy but >> you would you would you would make him I would make him a I haven't been in there so I don't know but I would say he's more of a high end he's more of a high end yeah I I would say that too >> I would put him as middle yeah he's not middle tier like middle tier to me is like 49 to 60 bucks a month and then >> high end is 100 >> I don't you know listen I would never ever ever okay bet against Mark Master but I don't I just don't see >> because the other thing that's also I and be interesting to see these stats, but I think it's still on the rise is more and more people at home >> working out. >> So, you're either going to go super low cost and have your own gym in your, you know, with think things like companies like PRX, you can fold it away and everything and companies like Tonal and all stuff that you can do everything at home. >> I feel like at home is exploding. >> You got these super cheap memberships um that are going on with like the fitness nights and stuff like that kind of fitness and then you have these mega gyms that >> Right. That's a new factor that wasn't there when we were part of before. It wasn't even an option. No. >> So, yeah. >> It It was totally like middle. It was either middle. >> Yeah. Yeah. The middle You had some of these spas, but the spas weren't like uh conducive to people that really were into working out. 24 hours. >> They were more like people that wanted massages and a pool. >> You know, 24 used to be middle high. >> When I first started selling memberships there in 1997, an all club membership, and this is not adjusted for infl This is the price that we sold it in 1997. Yeah, I remember >> was $249 a join, $49 processing fee, $45 a month in 1997. That was expensive for back. >> It was. You're right. >> They they let you know they leveraged was the 24 hours. >> That's right. >> So that's why they charged and they led the charge. They're the ones that led the charge on the let's race to the bottom. >> Mhm. >> With the price. >> So it's crazy. So think about that. Lifetime's around at this time and they were the they were just growing slow and buying big these big these big buildings and slow >> and one at a time and they've just they've just you figure since 1992 buying these buying these buildings are now cool. >> Yeah. Worth a ton a ton of money and leverage. >> The CEO would be an interesting person to interview. >> Yeah, Doug pulled his name up. Maybe look into that. Be cool. >> Manukora honey is the best manuka honey you'll find anywhere. Look, most honey is basically glorified sugar. Manuka is in a completely different category. It comes from bees that feed off the manuka tree in remote New Zealand. And the bioactives from that plant transfer directly into the honey. It has three times more antioxidants and prebiotics than regular honey. Plus MGO. This is a naturally occurring antibacterial compound that's unique to manuka. No other honey has it. 70 to 80% of your immune system lives in your gut and the prebiotics feed the good bacteria. This isn't a supplement you add. It's a food that does work for you. So, one heaped teaspoon in the morning is all it takes. That's the protocol. It's easy, repeatable, sustainable. It's the best manuka honey you'll find anywhere. Do it for your health. Do it for reduced inflammation. Go check it out. Go to manukora.com/mindpump. That's m an u k o r a.com/mindpump. Use the code mind. Get 31% off. Back to the show. First question is from Josh Mallaloy. Is there any strategy to reduce protein farts asking on behalf of my wife and daughters? >> You know, so uh this really becomes an issue when the protein that you're consuming is might be something you're intolerant to. >> Yeah. >> So you might from shakes >> you might need to switch uh the protein. So, um you might be taking whey protein. You might have an intolerance to dairy, in which case maybe switch to something else. Um egg protein powders uh can always cause a little bit of that because of the sulfur compound, the sulfur >> amount egg. But this really is an issue with digestibility. It's you might need to switch the protein otherwise they shouldn't cause. >> Now, there is another issue. Sometimes people get constipation with lots of protein in which case increase your fiber. But the gas part, um, this shouldn't be an issue. >> And soal protein is pretty like I mean, you can synthesize that. It's pretty bioavailable. So, I mean, yeah, I think for the most part, it's probably from a dairy source or some other intolerant, uh, something that you're eating that's causing this. >> Well, so, uh, would you experiment with what, um, you have me using right now that I find that is interesting? I'm I'm watching as I'm like using that how much easier it is on my digestion? Like so I've talked about this before like I can have way but I definitely have like a a limit of how much of it especially how much of it in one sitting >> right >> like if I if I do something for example like uh have a magic spoon cereal which is is got it's infused with whey protein to boost the protein with vitamin D milk which is more like that that amount that amount of dairy in one one thing can make me feel that way if I but I've been taking the um >> yeah the dairy enzymes Yeah, the dairy enzymes and it tends to mitigate that. >> So the main So you can try digestive enzymes and if it is dairy, you want to make sure the digestive enzymes contain the lactase enzyme that breaks down lactose. Uh plus it'll include enzymes that break down protein. You could try it. You take a decent dose with your protein shakes and see if that uh makes a difference. >> Um but again, often times it's uh switch protein. >> Yeah. switch to, you know, vegan or egg, uh, or, you know, beef. You can actually buy beef protein now. >> Even the quality, I I would imagine has a bit of a factor in that cuz even like with Legion for me, it's like completely different in comparison to some other ones. >> Yeah. Weight Isolate tends to be easier for some people to digest than uh other forms. >> Yeah. The the the Paleo Valley bone broth is a great >> Oh, that Oh, bone broth. >> That's for your gut health. So, that's So, that's why I I try not to have I like Weey. Weey tastes good. It's also used in a lot of like food stuff products like the the Magic Spoon type products like that. So, I I end up getting it still. And so, I just have learned that there's a threshold for me before I I notice things like this. And a lot of people, they just again, all they're doing is farting. They don't see anything wrong with their stool. They don't see so they think they're totally fine, but they have some like a mild intolerance to it. And so, lowering the amount that you're doing in one sitting can help. Try the digestive enzymes. That could help. Definitely. Obviously, switching I think almost always helps. >> Next question is from Barbie21. I work a desk job, so it takes a lot of effort to reach my daily 10,000step goal. I find that the weeks I'm able to meet those goals, I get really bad plantar fasciitis pain. I am prior military police, so I dealt with the pain for years, but never really did anything or did any physical therapy for it. Do you have any recommendations for those trying to reach their step goals while dealing with plantar fasciitis pain? >> Yeah, you got to you this has to do often times with uh tightness in the uh calves. So gastric the gastro muscle, the solius muscle, you got to get better flexibility in that ankle mobility can help with this. Tightness in those areas um can cause uh plantar uh fasciitis. And so combat stretch is a good movement. >> And you know, when you're trying to improve flexibility in this way, the more times you practice throughout the day, the better. >> Y >> So it's not like you just stretch once a week. You want to do this uh throughout the day. >> Short little Yeah. stretching habits. >> That's right. So you have your traditional calf stretches and then you have the ones where you're kneeling which stretches the soius. Um and that makes a huge difference. And then in the meantime, uh using a lacrosse ball or a hard ball on the bottom of your foot can help a lot. Yes. >> Uh with alleviating uh some of the pain. >> I just to me you got to have like one of those like lacrosse balls laying around in your bedroom or in your living room to where just anytime you sit on the couch, you're messing with it. You're rolling around on it. Get down and do the combat stretch multiple times throughout the day. And then absolutely before you decide to go on a you know 30 minute hour walk to get your steps, you got to do it before that. You got to do you and both of them ideally like use a lacrosse ball combat stretch then go for the walk. Those things will really help out. >> Yep. >> Next question is from Chelsea Wely. What are some ideas of things to do during rest between sets? I have a hard time staying still. >> Well, I'll give you some suggestions, but also I just want to address that there's a there's an underlying issue here. >> Yeah. >> Where you just can't sit still >> uh for two minutes. And that >> that in itself is a discipline. >> Yes. And and it's not just that. It's like you don't just have an issue with your workouts. Like this bleeds into the rest of your life. You're either constantly distracted or on your phone, not able to sit still. It's not really good for you. So my number one recommendation is to practice sitting still. >> Practice sitting still. This is something that we don't do so often uh anymore and it's something that's uh needed. Um, and if you don't do this, you don't give your mind a chance to wander and think, uh, people who have issues with this tend to have more anxiety and stress, uh, as a result. Now, if you really need something to do, you could try writing in between sets. And this is what I do in between sets. So, I use my in between set period to write notes for the show. So, ideas will come up and I'll write down, oh, I want to talk about this. Here's how I want to organize that episode. So, you could try that as well, but I honestly think just just trying to sit there and be calm is one of the best things you could do. >> You want to know what I said to Katrina yesterday? What? >> She gave me the same thing when she was Yeah. She's literally last night like, man, she's like, cuz I had just told her what I told her the recipe for getting ready for Cabo was lift lift heavy, long rest periods, bump protein. That's all I want you to do right now. And her report back to me today after the gym, she's like, man, I sitting for three minutes feels like forever. I said, you're not lifting heavy enough, then lift heavier. I am lifting heavy, not heavy enough. >> If you're lifting heavy, you're going to love those three minute rest periods. You're going to like that break. >> And so when my my clients that tell me like, it's so hard to sit still, like you are not lifting heavy enough. You lift heavy enough and you will enjoy all three of those minutes. Good point. >> And then the other thing is to like uh visualize a lift. We talked about the study just recently about the benefits of visualizing yourself doing the lift. And I tell you what, again, back to the lifting heavy. If you're lifting really heavy and that was a really hard set you just did and you got three minutes you got to rest before and there's one you're going to want that recovery time sitting there with your head down thinking about doing that lift again and get that full 3 minutes and then go get it again like that should be what it looks like. I mean really just I just focus on breathing and uh you know letting all the noise leave my mind like just literally just you know like decompress like use that time to just like calm the entire system and that's it. >> Next question is from Morgan King DPT. Would you hire a coach from out of state? I live in Wisconsin. I'm not moving to California but would love to be a part of Mind Pump somehow. So, there's two there's really two main ways you can hire a coach. Uh, one is in person. >> No, no, no, no, no. This is like us hiring them. >> No. >> Yes, it is. This is a DPT. It's a DPT. >> Oh, you're right. >> It's a DPT. They're They live in Wisconsin. We hire >> them. They don't want to move to California. >> They work for us. >> Oh, you're right. That makes much more sense. >> Yeah. Yeah. >> Yes. Yes. Yes. >> Yeah. Yeah. That's the question, right? >> We have coaches that work for us. >> We have remote coaches. Well, now we we encourage people, our staff to be here um because >> you're certainly not going to make more than what you could as a DPT doing a remote coach, though. Maybe if you are in person and then you have the ability to scale within the company, but you can definitely >> make a nice living being a part-time coach for us or >> But we do have like what 10 virt we have 10 coaches, I think, that are uh virtual. We have more than that, do we? >> Oh, yeah. We have 17. >> 17. Oh, they're Oh, that's right. That's right. We've only got we have more virtual than we have in person. >> That's right. >> So, yeah, we have a lot of coaches all over the country that are that are virtual. Um, and you know, we just had we had a bunch of them that we just flown in for training with us. You will have to come in to train here uh for a week in house and you'll have to pass obviously the interview and all that, but um we absolutely hire um out of state uh coaches and trainers. If you're a great fit, especially if you've been listening to Mind Pump, I tell that's the big thing I noticed with Kyle. I've seen Kyle three different trainers that he didn't hire any of them. So, >> uh, it's not a guarantee. >> Yeah, if you if you have been listening to this show, uh, you understand MAPS pro programs, uh, and you're a good trainer, yeah, there's definitely a really good shot that you could be a remote coach for us. For sure. >> We're hiring right now. It's a was it mindp jobs.com? >> Yes. Yeah, you can apply there. All right. I know you liked that episode. If you did, check this one out. One of the keys to fat loss is protein. It's true. If you're not eating a high protein diet, you're not going to burn as much body fat as you can. So, today's episode, we're going to talk about the smartest ways to use protein for fat burn and to build muscle. You got to watch this. >> I wish I understood this earlier in my career. I think it was probably almost 10 years in when I started to just focus on this with clients. >> I knew it was important, but I don't know how important. >> Yeah. I also did I knew what was important and but I also