The Dark Truth of Exotic Cars: Steve Hamilton Exposes The Used Car Market, Ripoffs, and Scams
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Steve Hamilton, host of *Iced Coffee Hour*, opens his warehouse filled with hypercars to discuss the stark realities of owning exotic vehicles, revealing that even a $4 million Bugatti Chiron SS was purchased without a test drive due to its unique status. While maintaining such a fleet incurs massive costs—Hamilton estimates over $260,000 monthly including finance charges, insurance, and repairs—he emphasizes that the true value lies in community building rather than profit maximization. He shares an anecdote about losing significant money on his Bugatti because he drives it hard year-round for content creation, yet argues that rarity often offsets these losses when selling newer models like the Chiron SS or Koenigsegg Jesko Absolut at a premium. Conversely, Hamilton warns against buying standard variants of cars like the Lamborghini Aventador or Ferrari LaFerrari without special allocations, noting that holding onto them to wait for appreciation is rarely financially sound due to depreciation and strict manufacturer requirements. The conversation delves into Hamilton's entrepreneurial journey, tracing his path from selling snacks in elementary school to building a multi-million dollar business through eBay wheel sales at age 19. He details how he leveraged relationships with manufacturers like McLaren and Bugatti to secure allocations for high-performance vehicles without markups, contrasting this access with the exclusionary practices of Ferrari, which demands owners purchase every new model released over five years just to qualify for future cars. Hamilton critiques the "status game" associated with brands like Ferrari and Lamborghini, where buyers must jump through hoops involving financial services usage and event attendance that he views as counterproductive compared to his community-focused approach. He also touches on the economic impact of these assets, suggesting that a downturn in the exotic car market could serve as an early indicator for broader economic struggles, citing examples of owners being underwater on loans due to rapid depreciation after 2020. Beyond automotive ventures, Hamilton discusses his diverse investment portfolio which includes commercial and residential real estate, stocks, and coffee production through Bankroll Coffee. Despite having a billion-dollar valuation at the peak of market conditions, he chose not to sell off assets during that time because he believed in holding onto equity rather than chasing short-term gains. His financial philosophy prioritizes happiness derived from experiences—such as allowing his son to drive half his collection or visiting friends' properties—with less emphasis on traditional wealth accumulation. He expresses a desire to pivot toward passion projects like building a 1950s-themed restaurant and expanding the car community in Orlando, noting that while he has enough capital for comfort, business owners must always remain vigilant against industry disruptions, such as the rise of electric vehicles potentially altering performance parts demand or regulatory changes affecting specific markets. In lighter segments, Hamilton addresses personal life topics including his marriage secrets, parenting strategies to prevent spoiling children by refusing private school education, and even a humorous story about getting pulled over in Croatia for driving 200 mph on public highways while testing a Remac. He advocates for open communication with partners regarding emotional states like menstrual cycles as valid reasons for mood swings rather than dismissing them as irrationality. The interview concludes with shout-outs to his business ventures, Custom Offsets and Fitment Industries, reinforcing the message that success in the automotive world is less about the price tag of a vehicle and more about fostering genuine relationships within an enthusiast community.
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[Music]
no no what about the most expensive car
you've bought this is the Bugatti Chiron
SS here how much was that uh 4.2 with
Texas and everything else yeah wow 4.2
yes I don't even think I test drove any
of you even test drive it nothing spent
$4 million without even trying to
call I get more joy out of other people
experiencing these vehicles than my
ownself I get joy out of the
relationships that I Foster from having
this channel I'm shocked at when these
people take my cars for the first time
and they're a little more bold than I
would be but they nail it like whist and
Diesel like he's doing donuts in a tight
parking lot and an all-wheel drive
Bugatti with new tires how often do you
lose money on cars I probably took a
$300,000 hit on my Bugatti Chiron
because of what we did on our YouTube
channel but we we want to have fun like
we're very hard on our cars these are
driven in the winter we race them we
break them constantly as I say this I'm
decreasing the value of the cars further
where is the business at now so now
we're doing a little bit north of 350
million in Revenue so like I'm not
incentivized to grow revenue on this
channel all that much but whatever I can
do that is a big lever I'm going to do
it how do you w up this car I see I
don't know if I could share this
but Steve thank you so much for coming
on the iced coffee I really appreciate
it it is my pleasure thank you guys for
having me again this is a crazy
Warehouse I absolutely love it this is
Jack and I's dream to be able to have
something like this one day for our
podcast yeah and I would say this was
probably way out of my dream perspective
when I was young so I'm just very
thankful to have what we have here and
the funny thing is we're actually
missing a bunch of cars too which is an
unintentional humble brag but I wish we
had the full breadth of of vehicles cuz
there's some Heavy Hitters that are not
here today yeah I saw your breakdown
where you went over how much it cost to
maintain a fleet of supercars yes
$135,000 a month yeah it's absolutely
insane now that did include like some
some upgrades that we did to vehicles as
well but upgrades our Paramount to
functionality of the channel because we
need to differentiate these vehicles but
more importantly I just love having cars
that shoot fire that are allow that are
faster how does that break down like how
many of those uh are just like monthly
car payments versus Insurance versus
repairs so the Vlog we did just on the
maintenance was legit just repairs
maintenance upgrades but as far as like
cart payments go we we did a vlog before
um where it covered like Finance cost so
I I finance some of the vehicles quite a
few of the vehicles own outright as the
interest rate is getting a little kind
of Bonkers right now yeah um I'm leaning
a little bit heavier on higher cash down
payments or fully paying in cash um but
I think I think my total output for cars
is about 120k a month in finance charges
and then it was that much more in in
upgrades mods insurance is about 65
$70,000 a year now the on the entire
fleet so we're at we're north of 260 270
to maintain and own this Fleet Yeah you
mentioned shooting fire can you make any
car like a Corolla shoot fire uh
probably probably it would it would be
difficult it's all about like tuning and
timing and having the exhaust valve open
up while there's still like a spark so
there's a cost to power but yeah I think
you could yeah what's the most expensive
upgrade you've ever done on a car um we
built this 2,000 horsepower Nissan GTR
that was almost
250k in upgrades in mods and we did it
early on when we were still figuring the
channel out we did it so that we could
have a car that a lot of people relate
to and love and then we realized after
it was it took a little longer than we
expected to deliver um we realized that
first I hated the car like it wasn't a
Super Hyper car and it's it's not fun to
go in a car that has like a cheaper
interior and just a cheaper feel and
it's not built like a Super Hyper car
now there's a lot of GTR fans and I
don't want to like crap on the car that
so many people love because to a lot of
people that's a really fantastic car but
it's hard going into that when you're
driving you know uh McLaren 765 ala
Bugatti Chiron and then we realize that
like our graphic doesn't want to see
Nissan GTRs they want to see Super and
Hyper cars so spent all this money
waited all this time got the vehicle and
then just the Vlogs didn't do well how
does it feel differently driving a 2,000
horsepower car compared to like a 700
horsepower car that 2,000 horsepower car
I would say that particular one felt
like unhinged wild like it it just it
felt like a a Nissan GTR that was made
to 2,000 horsepower you're like the
steering's not really the way that it
would be for a Bugatti that that is
2,000 horsepower the the brakes are not
really where they should be so it felt
kind of wild and crazy but from an
acceleration standpoint like just insane
there is there's and if you take the
remac that is near 2,000 horsepower it's
the fastest quickest car in the world it
is a nday difference from 2,000 to 700
yes is there diminishing return though
Beyond like a certain point like 1,500
horsepower you really need more than
that yeah because you lose traction at
that point like like the remac has low
Center gravity with a battery near the
floor it has all-wheel drive so that one
can get the traction but a lot of cars
are rear whe Drive where you're losing
traction above 1500 so I think Beyond
200000 which sounds insane but beyond
2000s where you're really losing that
even on an all-wheel drive electric
vehicle like there's anything beyond
that you're just spinning tires I think
okay so we we talked about the most
expensive upgrade you've ever done to a
car what about the most expensive car
you've bought uh this is the the Bugatti
Chiron SS here we speced it almost three
years ago Tommy and I Tommy's my
collection manager really great guy um
worked super hard together spent more
time on this than any other car I think
we put 40 to 60 hours getting it perfect
and um and then waited two and a half
years and we finally got it just uh last
June how much was that uh 4.2 with taxes
and everything else yeah wow 4.2 yes and
I I had a the base Bugatti so I had
basically the cheapest model which I
paid upper Twos for and then this is
like their highest tier model in the
Chiron so I went from
and I think there's the S the the the S
the sport the pure Sport and then the
Super Sport uh in between it so yes what
does it feel like to drive a Bugatti
that one's like it's like a Bentley with
1,600 horsepower it's actually the most
comfortable of all the hypercars it's
really easy to drive it's Timeless they
don't put like a big screen in it it's a
very subtle small display like below the
spedometer and so it's just very
Timeless very luxurious elegant smooth
it's quiet but it has 16 cylinders so
it's just like this low Rumble and my
son who is I'm so happy that he's 15 and
has his permit now because he's driven
like half of the cars that I have and
it's so fun sitting next to this
15-year-old child getting his
perspective on it and that was the first
car we had when we got his permit I it's
so easy and great where I'm like this I
want this to be the first car you've
ever legally driven is how does
Insurance like that though well so I
found this is what I heard and I'm not
going to dig any deeper but apparently
when they are at the permit stage you
don't need to notify they're not a
licensed driver you can like it's a
permissive driver type thing where I can
I can put them in a vehicle but once
they are a licensed driver in the
household um and somebody should verify
out there and leave it in the comment
because I'm genuinely curious but I I I
do believe this is the way that it is
once there are licensed drivers when you
have to notify and then my insurance
probably goes absolutely Haywire my
guesses will have to be excluded from
the policy is he going to take his
driver's exam in that car I mean that
would make for a great Vlog would
stradman did that I think that was one
of his most viewed ever videos was the
16-year-old with a Bugatti and I think
I'll have my yesco right around that
time so the kig zesco which they just
delivered the first one in the US like a
week ago um that would be much cooler to
have them do it wa so this car did you
buy it new or did you brand new brand
new from Bugatti yep and how did you get
the allocation for that cuz I know
that's very complicated yeah that that's
a story in itself so the long story
short on this and it was kind of wild
what they did with it was I had a shiran
SS I put $600,000 down on this vehicle
they said that it was a a essentially a
guaranteed weight spot so I was like the
second in line if anybody canel their
order and uh and they said high
probability that that happens and then I
think and Bugatti's under different
ownership now and we're we're close with
mate and he's a great guy but this was
like prior or transitional period for
them they definitely didn't like um they
definitely didn't like our Channel and
us doing snowboarding and donuts and and
stuff with my Bugatti that that did not
align with their values at that time so
my gut says that that there was some
strong arming where they got us out of
that spot and so all of the sudden I
have 600 Grand on for a half year a year
and I have no Bugatti so then we just
started calling dealers and seeing if
anybody canceled cuz it's different to
be on a weight spot versus being like Oh
yeah we have a canceled customer I have
an actual allocation and then we found
one where they're like no this is an
actual build spot like this guy canceled
and you can have it so that's how I got
it essentially it was I don't want to
say it was an Fu to Bugatti because
again really value the relationship with
those guys now and they built an
exceptional car for me um but uh I'm I'm
just curious what what it looked like
over there at Bugatti once they found
out that we had this allocation and you
paid like full retail for it yeah
everything there's no markup on that no
no and fortunately like when the
relationship it's it's really neat in
this market if you have a good enough
relationship with the manufacturer um or
like a dealer and I had bought my kig
zesco through this dealer and um the
remac as well through that dealer I had
a good enough relationship with them
where they offered it that and sometimes
there's a little markup but once you
once you have built like a status with a
brand like McLaren um with Bugatti with
kig zeg you can buy all the stuff at
MSRP which doesn't sound great right
because traditionally people buying a
car under six figures they're like I
want 5 10% off of them maybe not that
high but um but it's really hard to get
a special car like this at MSRP if if
you don't have that relationship you're
paying hundreds of thousand dollars on
top of that the new McLaren pH that were
replac the P1 they're only going to
build 350 those I think and uh that's
going to be a really hard card to get at
that and they offered it to me because
of my relationship with my local McLaren
dealer I bought a 765 a couple 720s from
them and they're just like that's just
part of the package of being an owner
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show So when you buy a Bugatti like that
you don't go into the dealership talk to
the salesperson give them a price they
walk back talk to the manager come back
you that's not the process no and and I
I don't even think I test drove any of
you didn't even test drive it you spent
$4 million without even trying the car
nothing I've bought I don't think I've
ever testro of any of the specific
vehicles that I've bought you just know
they're special you look at videos
you're like it's a kig zeg it's a
Bugatti of course it's going to be fun
and exhilarating $4 million I I know I
mean I had the one before that was like
100 less horsepower they're basically
the same car they really this one looks
way cooler it's longer it has a lot more
like carbon and then the the whole
Accents in the the front fenders um but
it's really like if you blindfolded me
and put me in both of them i' would be
like I have no I have no idea which one
I'm in so hypothetically speaking if you
wanted to sell this car right now would
you be able to sell it for a profit I do
yeah I think the SS's are still going
way over market now our Channel kills us
on vehicles so we have to we're very
hard on our cars possibly definitely top
three for most hard on our vehicles
maybe top one for hypercar um we drive
them very hard we race them we break
them constantly I'm as I say this I'm
inreasing the value of the cars further
um but we we want to have fun like these
these are driven in the winter um they
they don't just sit in a garage and I'll
sell them if I don't if I don't want
them so there is there is that factor
working against me but the Rarity of
them and the great spec I think works
more in my favor than our channel is
hurting them so I probably could get
four and a half to five for that vehicle
um in current state and that's the case
for most stuff that I've got within the
last few years it gets a little more
difficult when they're older how much of
your life would you say as Luck versus
skill as an entrepreneur I think most of
us hate the word luck right because it's
about it's about timing and having the
tenacity to take an advant to take
advantage of that timing or having a
right idea to execute at that time right
I think that
um I look back at everything that's
happened in my life and you're like that
this particular thing happened at that
point 15 years ago to set me up for this
so I think it's a ser Ser of steps that
have happened where I've made a
significant pivot in my life a change
and it's just helped build me to to
where I'm fortunate enough to be right
now so I think it's I think it's just
timing and and making the right decision
at the right time so what percent would
you say is luck and skill in my life
like with luck I I think like if I just
think of selling cars like Investments
executing I think
it's it sounds it sounds bragging and I
don't mean it to be but I think it's 90%
skill 10% luck that's what it feels like
for me what what was your first business
my first business ever was when I was in
uh sixth well technically and when I was
in Elementary School uh I was like
selling snacks to Neighborhood kids yes
yeah I would go buy them from all the
year Jewel wherever and then pay a buck
for a box of little Debbies and then go
resell them for more pretty lucrative uh
yeah I mean hey when you turn a dollar
into like two or three bucks back then
that's game on yeah yeah and especially
with when you count for inflation that's
like that's like4 or5 doar and today's
money so it was pretty decent but my
first serious business uh was when I so
I started installing radios and vehicles
and as I mentioned like every step has
been a gradual kind of uh well I'll walk
you through it started installing radios
in cars created a business card it it
got me better understanding the
mechanics works of cars got me a little
bit more business-minded but it wasn't
driving significant Revenue by any means
right it was an installer two a week um
and then bought myself a Camaro with my
own money I went and financed it it was
a 94 Z28 and the car broke so it was so
bad where I I definitely could not
afford I think it was a cracked head or
a head gasket issue and I didn't have
the money to go fix that so I parted it
out on eBay so you take the combination
of me building this eBay account where I
had built 20 30 feedback built some
positive trust with people positive
feedback and that I had this business
card and this other Venture that I ran
then I had my idea to go sell wheels and
tires on eBay that kind of just came to
me probably when I I was looking for
wheels for that for some vehicle of
another and uh went and walked into this
little manufacturer because part of it
because I'm cheap and I was trying to
buy them at the best price you know you
go to a firestone you you and then
you're like well these guys are marking
it up why don't I go directly to the
manufacturer so found the manufacturer
they were pretty local to me and then I
found out that hey these wheels are
actually quite a bit cheaper than what
the Firestone selling them to me at and
uh in addition to that like there's
people selling them on eBay for where I
can go make money at this price so I
walked in there I had my radio
installation business card on me I
already had the eBay account set up and
somehow some way this only this
manufacturer would allow but somehow
some way they let this this 19-year-old
kid walk in and start a relationship
with them where anyone else would have
turned me away if I didn't have business
tax paperwork and actual LLC established
and uh and then I just started listing
stuff on eBay and it started selling
right away and the best part about it is
I didn't need cash to go buy the product
I and list what they stocked locally
sell it use the person's money to go buy
the product and then pocket the
difference uh and that's how we started
on eBay so it's near Drop Shipping like
going straight to the to the wholesaler
and then selling it at a sending it to
people exactly we would go pick it up
because I didn't trust this manufacturer
to like like eBay was it has always been
just like Amazon where they're very
particular about the whole buying
experience so I would actually go drive
there I bought this crappy old like 1989
GM van I drive there pick up the product
bring it back package it myself um ship
it myself out of my location so yeah it
was near drop ship leveraging their
inventory but fulfilling it myself and
then pretty quickly you learn that they
run sales or other stuff where there
there's incentive to stock so I went and
got I think two months later I went and
got a small office by our apartment
building that I was operating out of and
uh and started just operating my own
business at age 19 out of this office
and and picking up wheels and strapping
them and and getting them shipped out um
then we transitioned into wheel and
tires I think one of the first guys that
did wheel and tire packages on eBay
built our own brand um with one of my
partners called Mr wield it was our
first Ecom website that got us out of
marketplaces like eBay and then we uh we
partnered with some other uh Sean and
Ben who had built custom offsets fitment
Industries we launched our own brands
that we manufactured in China Anthem
archon so we realized we had all these
these businesses in kind of separate
partnership uh Partnerships and deals
that we had worked throughout the way so
in 2019 we kind of merged them all
together where we just created one kind
of parent company called enthus
Enthusiast Enterprises and uh and all
the owners kind of rolled up and owned
all of the companies and and had their
share uh so that's the way that it is
today we have a great partnership
everybody works together well and so so
now we're doing I think we're doing a
little bit north of $350 million in
Revenue um this year we should finish
with and uh and just shipping three to
4,000 wheels and tires a day out of our
facility what started as you know four
or five sets a week and what I love
is people see like a younger guy with a
bunch of cars and they think that this
guy you know he probably has like money
from his parents or something like that
but you've mentioned before that you
grew up completely broke and you even
said your dad was earning like $13 an
hour supporting you know multiple
children yeah in household which is not
easy yeah I don't know how they did that
uh he was a maintenance man and my mom
cleaned homes parttime but she had to
take care of the kids most of the time
and yeah you're right like it's hard to
it's hard to to reconcile how someone
got to where they are and and I think a
lot of times it is uh familial wealth I
guess where they where they're able to
achieve that and I see a lot of that I
think I I'm just attracted to people
that that are like getting down and
dirty like just use their hands for a
living yeah I just I just like from a
personality perspective I just I just
get along a lot better with those people
and I just find that they're they're
more my people like and I spent 20 years
on income making and the prior 20 years
poor 0 to 19 didn't have any money and I
just feel like I relate to the the
younger group of or the earlier group of
people in my life a lot better when did
you realize as a kid that you were broke
you just know like you you know you see
what's around you we didn't live in a a
a bad City we lived in like carolstream
Illinois we bounced around a bunch I
went to five different elementary
schools and and most of them were
like blue collar to a little bit better
than that like suburbs they weren't
horrible suburbs but so there's always a
mix of kids that have money and back
then like if you had a if you had a 2500
srif foot house which is which is a
sizable house right but that was a
mansion to me like I remember just
looking at this neighborhood by me and
they were all 2,000 and I'm like gosh
like I can't imagine having something
like this in my life and you just know
like you show up to school without
enough money for for field trips you
know you're you're you're embarrassed to
be dropped off if you have a we didn't
even have a car till I was almost 10 and
then it's like gosh mom can you drop me
off like 50 ft behind the drop off line
you you just know it's hard to it's hard
to quantify but you know in hinet are
you glad you grew up that way I love it
I wouldn't change a single thing about
my childhood like we had a ton of
freedom and uh and I don't know if that
was unique to my parents or if that's
more you know how it is with with uh
income related but like we can go
anywhere do or or the time it's probably
more more of of like the time since that
was ' 80s 90s but um I love the freedoms
that I had um I love the closeness of
like my siblings we all still live
within four or five minutes of each
other right now um and I think it does
teach you a lot later in life to
appreciate what you have that you have
to grind and work really hard um to get
where you're at what did it teach you I
mean it taught me to be like up until a
few years ago
like I I Hassle and haggle everything
still and almost to a fault sometimes um
I had to like evaluate the way I was
like paying my I have a personal trainer
that we have here at our gym um he TR
like I I'm haggling this guy and I'm
like finally I'm like gosh you know I
just got to pay this guy like he's a
good guy and you're just he's a good guy
he's talented and this kind of was the
way it was with a lot of things now I I
tip well at restaurants I always have
but like you just get so used to to like
having to fight and and watch every
dollar when you're grow when you grow up
that way where I'm like I shouldn't be
paying this guy $50 a session like he he
charged this but I'm like hey if I buy
20 of him can I get him I shouldn't be
doing that I should be I should be
paying him higher than that actually and
find ways for him to make more money to
keep him loyal to us and hope doesn't
watch this yeah no for real it's true
all the price tripl I'm I'm like hey if
I bring in a few more people but you
still work your same hour can we do it
at you know 125 and of course he's he's
going to do that and he works hard and
he's worth every penny of it so I
shifted my I had the shift my mindset
because um you do you learn to fight for
every dollar and watch and watch every
dollar as well and so I think that
that's still a good thing because I'm
still cautious I'm not just going to go
divvy that up but I'm still going to go
negotiate search really hard on cars
making sure that I'm getting a good deal
um I'm gonna and I I manage all of my I
mean I have't account it but I manage
all my finances I deal with everything
that gets fixed repaired at my homes I
do way more like everyone's like who's
your assistant I'm like I don't have it
I don't I mean Henry Henry helps me with
the Hamilton flection Channel related
things but like I do all my stuff I I
always have I I spend 10 hours a week
managing emails related to properties
and and everything and and like I like
being close to that stuff and and I
don't know I've gone on a tangent but um
I guess I guess what I'm getting at is
it it teaches you a lot growing up that
way to to keep an eye on that stuff but
you have to be
careful um when you achieve wealth and
some success it's important to take care
of those yeah how else has your
perspective on money changed it was it
was very it's it's different like you
you maintain that same hunger like I I
never lost that hunger to to be
successful and earning income more of it
was to be successful and like break the
rut that that our my parents put me in
and and God bless them they worked hard
my dad's no longer with us but like he
he worked hard he had they both had
their faults I think that I was always
driven I'm still driven the wheel entire
companies I'm I'm very involved in them
today and we have a great uh sea Suite
that runs the company's day day today
I'm more like high level I do some
checks and balances and more high level
ideas I've never really F like it it's
been rare where I've sat and I've felt
successful where you just sit and you're
like I'm going to just sit and embellish
what I've done and what I've created
it's it's more like just driven by like
success like wanting to grow the company
like there's like there's a competitive
aspect to it and and but but like I am
at an interesting time in my life where
at one point I had I think 35 40
properties and like and I had a manager
that did manage the properties but I was
still involved to a point I had seven
Pet Supplies Plus stores I had an Arby's
I had other business Investments and
like I look at it now and I'm like I
don't know how I was able to manage that
like I don't have the mental tenacity
that I that I did three years ago and
and part of it was because I made a
decision that that I just want to I've
built enough equity in my primary
business where I just just don't need
all of this other stuff like it's not
worth the stress um and also real estate
kind of peak valued about a year ago a
year and a half ago so I've always timed
stuff really well with with real estate
I've bought when it was really low I I
don't do a lot of activity when when the
market is slightly increasing it's more
like okay there's been huge double-
digit growth in real estate for two or
three years it's time to sell at this
point like it's it's going to level out
and so I sold a ton of my properties in
the last year to two to year and a half
really um sold off all the Pet Supplies
Plus stores the Arby's actually went out
of business that was partners that were
operating it and there's a long story to
that but that's gone and and right now
it's really just wheel and tire
companies and then this channel the
Hamilton Collection that we run here and
uh and I still feel like mentally I
still feel like I'm I'm pretty
full um but that's why I'm like it's
crazy to think back at what I managed
before and I don't I don't know how I
can I don't know I don't know how I
could go back and do something like that
although before we go into that if you
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this episode and back to the show pardon
me if this is too personal but you
mentioned your dad passed away did he
ever get to see everything that you've
built not not the not the cars but you
know at he passed away in 2017 so he saw
14 years of me growing and and I was we
definitely he worked actually for the
company in the last year and so he he
knew what we had grown we were in a
100,000 foot building we had probably
200 employees at the time so he got to
see it and it's weird uh you're you're
getting personal and and I have no
problem with that I think it's great uh
and like the first thing I think of
though is is like and maybe this is why
I'm so success driven is and maybe it's
part of their generation but like what
they didn't do was really issue praise
it felt like there was always a little
bit of element of of jealousy kind of uh
and then expectations that came along
with that and so so I think that's part
of why you're like well if I haven't
done enough or if I'm not getting prais
like how much harder do I need to work
to get that praise so they I know deep
down inside because I would hear from
other people how they would how they
would brag and do other things but it's
like if if you have a kid that's doing
well no matter what it is like you don't
understand how how far it goes just
saying hey like you you've done a great
job I'm really proud of you and I and I
didn't really get that I'm not looking
for like a a zp story in any way it's
just I don't know why my brain's just
wired to think about that when I'm asked
that question it's like well I know they
were proud but they didn't really
express it to me they saw it but I
didn't I don't remember really hearing
hearing how awesome it was from them so
would that have changed the way you run
business or go about that who knows
right maybe maybe I would have become
content probably not probably not um but
but but who knows you never know now
with your kids how are you approach
approaching the situation differently
it's it's totally different so like
there were no I love you from my dad
either like that that is more a
generational thing like I have a lot of
there's a lot of people in my age where
like that that just that was a weird TP
were like my kids I tell them 10 times a
day how much I love them um just totally
different like we we're very close all
three of my kids are very close you it's
it's weird cuz they have a lot of things
they have access to a lot of things that
other kids don't have um so it's it's
how can I fill them with love teach them
the value of a dollar and still work
ethic in them while they have all of
this extra stuff so that that's the
constant balance with the kids yeah
that's a that's a tricky it really is to
figure out and and and I read somewhere
and you uh where the most important
thing when they surveyed a bunch of kids
and and how they operated later in life
the most important thing that taught
kids discipline or or or LED to success
in life was if they had a job and I'm
like maybe that was just like the
Department of Labor or something just
trying to like there are there are
shortages in the lower-end sector and
I'm like you never know what you read
like it literally could have it could
have been sponsored by someone there but
but I'm like that one got me thinking
where I'm like I've always told my kids
like if you do really well in school as
long as you have another hobby whether
it's football uh my son does coding and
he does uh workouts so if he's
maintaining straight A and has something
else like I think it would be unfair to
ask him to work cuz he's already working
really hard to do that stuff but it has
to be just beyond straight days there
has to be something else and now if
there's ever a point where where uh
where that stops where it's okay I'm I'm
just doing school I'm getting stra then
you you got to go to work it's funny
because my parents didn't let me work
when I was growing up because they
wanted me to focus on school but I feel
like for me that ended up working out
really well because then I never had
money growing up so all my friends would
go out to eat and I would go and I would
just watch i m to for and so made me
want to have money so bad and all of
this like built up until the point where
I got my first job when I was 18 you
know immediately getting a job and then
I started saving every dollar because I
knew the the value of a dollar but maybe
it's just how you how you take it you
know yeah and and we've always told our
kids like what what I've been fortunate
enough to achieve in life like this is
not the norm don't don't expect that
life is going to be easy for you it
wasn't easy for me like most of the the
the youth today think that they're going
to get rich quick in one to two years
but the vast majority of people are my
age or older that have achieved uh even
close to this level of wealth and and
they and they will say it is a long
grind it is a 10 20 plus year grind
don't expect to get rich overnight Drop
Shipping or doing whatever the next fat
is um I was just having this
conversation with Henry who answers a
lot of our DMS for uh the Hamilton
Collection and it's like hey like he
he's thinking about whether or not to go
to college and I'm like you're young you
live with your parents like go to
College work start a business do all of
it now because in five or seven years
you might have a wife you may have
children real responsibilities like that
is the time that is the prime time even
in high school like that is the prime
time for you to to use every bit of your
time to make the the second half of your
life a lot easier through hard work and
diligence young what I found interesting
from the first podcast that we did with
you was you explained your business and
you guys were valued at a billion
dollars and then the next year
everything came to a lull I think that
you explained it was because of the lack
of like the capital injection from the
government the stimulus money the loans
and all of that stuff people started
buying tires a little bit less and it
went down cut in half $500 million where
is the business at now we've had three
flat years now and we are outpacing the
market by being flat because I think and
Distributors that we talk with high
level people that are doing billion plus
in revenue on the on the B2B end the
market is shrunk I think part of that is
because there's less disposable income
uh shrinking middle class interest rates
are are going the market for wheel for
luxury items always shrinks when it's
tough and depending on who you talk to
some will say it's most business owners
I talk to say it is definitely tougher
now than it was during Co years when
people had money but then you look at
like unemployment statistics another
thing and and it looks like actually
it's we're we're quite okay but again
most business owners say it's a tough
environmental climate particularly for
retail sales so and luxury items so I
would say that at this point we have to
get growth we've done a fantastic job
maintaining bottom line and in improving
bottom line actually each year um since
we last spoke I think it's been a year
and a half or two years but we've
improved our bottom line despite being
flat pretty significantly and but you
need to have that growth element as well
so we have a very big portion of the
market we have great bottom line but I
need to get Topline growth and uh and we
had to stop all growth projects for
about a year and a half when we over
hired Co money ran out like it was all
about stabilization for a year and a
half uh and when you stop growth
projects that's that's part of the
reason why you're flat even though we we
outpace the market um that's part of the
reason why you're not seeing great
growth so now in the last nine months
we've kickstarted a lot of growth
projects we're building two new tires
getting new wheel Styles out there
launching other initiatives we've
significantly changed our websites
custom offet and fitment Industry
Shameless plug um description guys
significantly changed like order flow
trying to make it um still very
Enthusiast driven but easier for
everyone to use and we're already seeing
a little bit of the fruits of the labor
where where September is actually the
first month this year where we're up
we're actually up in units too which is
the funky thing we're we're up there's
deflationary pressures that have pushed
the cost of tires and wheels down a lot
of discounting so we're actually up in
units um but September's the first month
where we're up in dollars and so we're
hoping that the fruits of our labor of
all of the um all of the projects that
we kickstarted again get us growing so
once we have that element we're probably
we won't sell if it's south of 500
million and I think we're very close to
that now um if we got Top Line growth it
should be based upon discussions we've
had with investment Banks it sounds like
that's probably on the low end if we had
Top Line growth what's wrong with not
growing and just having a great business
that's consistent that's profitable and
you just sit back let it do its thing
and that's the that's the the worst
thing is complacency they say if you're
not growing you're dying right um
especially with I do think market share
is decreasing but internet and Ecom p uh
purchases are increasing every year so
we need the the aftermarket Automotive
sector to get hot again um but I I I
just don't think you can ever be
complacent because then you're stopping
growth projects and and then you get
behind uh you just you get behind when
you're complacent there's no way to stay
ahead of the game if you're not seeking
growth but you're pretty burnt out I
mean you mentioned that you were working
80 to 100 hour weeks or I mean you said
decades or something like that so I'm
guessing now like you said you probably
just want to get a high valuation cell
and then I would say I would so it's
it's different my my level of commitment
to my wheel entire companies has always
been steadfast like there there actually
is not burnout there it is whatever I
can do that is a big lever I'm going to
do it right now and I'm going to do it
and it's fun because we have other
owners again but like it's fun having
almost complete control right and so to
the other guys like it's great when you
can go in and and have things done
without really working worrying about
corporate bureaucracy and I don't think
there's a lot of that in our company
anyway and genuinely we have a
phenomenal phenomenal team and an
amazing sea Suite that where I can be
like this is a project that I want
executed be involved for a few weeks and
then pass it off into their into their
trusted hands to go execute it so right
now I would say that that I'm most
passionate about supply chain and and
relationships with with brands that we
sell that I've had some of them for 20
years and so you know the biggest
opportunity I saw was was focusing on
some Brands getting them growing and
trying to improve our margin with that
brand if we can get them growth so
that's a big part of the reason why
we've had EA to growth despite being
flat was efforts in the supply chain so
you mentioned the revenue this year is
expected to be 380
million $350 million what would the
profit then be on that um
I see I don't know if I could share this
but uh historically like if you look
back during covid years when we when we
when people had endless amounts of money
we we actually struggled like it was
like 6% now it's it's 10 it's low it's
10 to 10.5 so we've done really well and
you can do the math pretty easily and
you have 40% of that so we can
extrapolate do a little bit more math
calcor so there's my there's my annual
income from the the wheel tire companies
uh but my the real value is and and I'm
by no means cash for a lot of people a
lot of people have to put all of their
money back in the company and take a
small portion out like I can take a lot
of that out of the company the company
doesn't we like negative working capital
can be a bad thing but we actually have
that in a good way where all of the
money that we get from customers the
vendor floats that we get at no interest
points like I don't I don't even dip
into the credit line we have we have
access to $50 million worth of capital
that we don't touch we can operate
business cash free which is crazy when
you're doing that much volume a year um
and then we don't have great leverage or
or we have the best leverage where we
have you know 300,000 plus customers and
then we deal with 100 plus Brands
there's there's nobody that has leverage
on either side of the equation so like
everything about this company is great
we just need freaking toeline growth I'm
curious if your YouTube channel funnels
growth it does so that that's part of
the that's part of the business plan was
like it wasn't the intention but then we
realized that that this is a good like
loudspeaker for advertising for our
channel the the hidden element was
getting connected with influencers like
our team couldn't do it before and it's
because you're you're emailing from a
business that clearly has an agenda some
people want to earn money and do ads but
but like with my
collection I I mean my wife and I pretty
much donate most of I mean all of what
we make from this channel we I have to
keep it separate because I I need this
channel to be profitable to an aspect
and cover costs so I have to be careful
the way I pitch that but but we
basically look at what the channel makes
and and my wife and I personally donate
all of that income so like I'm not I'm
not incentivized to grow revenue on this
channel all that much um but I would say
that uh because because of that
charitable aspect and and we share these
cars with the like the amount of people
that have drive that have driven these
cars and accessed them would shock you
we're at a car show and we have the
nicest cars at the show and we're the
only guys opening up all of the doors on
the cars letting kids go in them hon
horn start them up and and again they're
the nicest cars in the show and so
that's always been been what it's been
about and what this channel is about is
serving the community and giving them
access to cars that they couldn't have
had access to otherwise um and because
of that and people know our message uh
it's easier for me to get my foot in the
door with people it's it's you know
whist and Diesel has been a really great
guy uh that we have a good relationship
with and and it's hey like if you're
ever in town just come drive one of my
super hypercars just let me know and
then that's that's a pretty good uh hook
right and then you get them in and and
then if they come in and they want to
shoot content all the better and then if
we happen to be going to Tennessee by
where he lives or passing through it's
hey can we just stop by your compound
okay you cool if we shoot a vlog and so
and sometimes we we don't ask that if it
doesn't make sense but we Foster these
relationships but then I'm like okay
this guy's like in the automotive sector
and he would be a great partner for
fitment Industries and custom offsets
and he's actually it's funny because
there was like a beef that happened with
our company and him because some boooo
at our company went and made a comment
about mirrors on his truck and and whist
and Diesel doesn't he doesn't he doesn't
like that stuff and I don't blame him so
he he like went on a TI raade against
custom offet so we actually had this
weird contentious relationship with him
this was while you were friends with him
this was before this was before started
so like I'm friends with him and then
like there was this past contentious
relationship but but then it just opened
up a conversation around like he wants
to drive more income he he would love to
have brand deals so so now we're
appearing in his videos in in brand
segments because of the Hamilton CL and
he was one of our biggest drivers of uh
Revenue when he pushes an ad for us and
I've and I've fostered a bunch of those
connections at this point U my team gave
me a list of people that they couldn't
get in contact with and I think we seven
out of 10 of them we had dialogue with
and and were able to get some capacity
of an ad done with this team that they
just were not able to get connections
with before although before we go into
that some people don't know that I have
a coffee company it's called bankroll
coffee and our goal is to bring you the
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Shopify for sponsoring this episode and
back to the show so huge benefit um it
might even be you know there might be
five plus percent of growth attributable
which on $350 million revenue is a huge
number right maybe more than that I I to
say from my own experience with cars it
is one of the best ways to meet people
uh when I was 19 I bought a Lotus Elise
I spent pretty much all my commission
selling my first house yeah on a Lotus
Elise I went to all the car meets every
single Sunday morning I met some of my
best friends through that uh I got a few
clients from that that more than paid
for the cost of the car many times over
that's awesome and uh it was just such a
fun experience and I lost no money in
the car I sold the car for the same
price I paid for it I bought a nicer one
sold for the same price I paid for it
the same thing and I just met such
incredible people so the car community
and owning cars like this could often be
done very profitably it's it's a
different demographic it's very very
loyal very Enthusiast people and and I
from what I hear is in the in the
YouTube segment it's the one of the best
paying in terms of brand deals and stuff
like that so I've heard how often do you
lose money on cars so it's it's funny
because I bought most of the stuff or a
lot of the cars that I've sold I bought
in 19 and 20 and then covid went Bonkers
I think I'm AE even with if you take out
maintenance and you just talk about like
modification stuff I think I'm ahead but
not by much I've lost them but I but
I've made a lot of money on a lot of
cars I'm being a little bit more po
particular now about what I buy and I am
it's more of a curated collection and
I'm getting a lot more access to brand
new cars so I think going forward it
will be by and large profitable even
without the covid bump in car valuations
yeah what is something you would never
own so for I'm I'm not a big fan of of
Ferrari I hate to give more a
generalized answer but I've had a lot of
Ferraris I don't like what that company
represents um they they are very much
into the you need to buy all five new
models that we that we released for the
next 5 years to even get some kind of
social ranking with us and like that's
very counter to like my what I'm all
about like I'm I'm All About Community
just being good to people that are loyal
to you and like that it's just crazy
what you have to do or what I've heard
that you have to do to to become part of
that club and then a lot of these guys
are just they're just storing their cars
in their garages never driving them like
I I have very little interest I don't
have a I have to think through this
which is sounds ridiculous but I don't
yeah I don't have a f right now I might
get like an FF it's $30,000 four- seater
car that has a front engine V12 just cuz
it's so cheap and we can use it as a
crew car but other than that I have no
Ferrari in the Horizon and I don't want
to be part of that how much let's say
you're starting from scratch how much
money would you need to have to
reasonably afford a new Ferrari and what
steps would you have to go through to
get there if you want a base level
Ferrari that's easy like you should be
able to go and buy one off the floor or
order it it's like anything above that
like 500k range is where they get like
crazy like with McLaren I've bought
three cars with them and I got access to
that p8 with them like I would I would
have had to have a five-e long
relationship probably some inside
connections and have and have had
literally bought probably 20 plus cars
with them to get that honestly and the
problem is that Ferrari's a much Ferrari
and Lamborghini are much bigger names
than a McLaren at this point McLaren's
getting right up there in terms of
production volume um but they're still a
little bit more Niche and uh I think
it's because they've been around so long
that that they can do that they can
dictate who buys what and no one's going
to Blink about it so it's it's not even
possible like you mean like you have to
have like 50 million bucks well probably
way more I bet I bet the average yeah I
bet the average net worth of someone
that is able to get those cars is
probably hundred North of100 million
yeah Ed bullan was telling us about the
Hoops you have to jump through to get
certain allocations to these cars and
apparently what happens is that Ferrari
will set a new standard a new
expectation and everyone will do it so
many do it another tooo many people so
they set another bar that you have top
through so many people do it and another
one and it gets to a point now where
it's like if you want the the latest and
greatest you have to have a history of
purchases you have to own uh at the same
time all the other models in your
collection and you have to go to like
Ferrari events events and if if they
offer you something and you decline it
they see it as
disrespectful and they consider removing
you from whatever list they exactly
that's part of the you have to buy
everything to BU
upgraded yeah to get cars you don't want
just to get that one car like they might
give you in the future and here's the
best part so I I heard you also may have
to have a relationship with Ferrar
financial and actually utilize those
services and then um I had heard that
you needed to have a Ferrari law Ferrari
to get access to the new
sp3 and uh that's a $4 million car in
itself so you got to go buy an
8-year-old you have to have this
8-year-old used car in your stable you
probably have to go buy the warranty as
well with it uh but then you get this
car that you're going to on paper it's
worth a few million dollars more than
you paid so you're going to get a $4
million car that's worth five or six the
problem is if you sell that they will
never give you another car again that's
it and and a lot of times they'll do
Clauses where you can't sell it for a
few years so you're you're sitting on
this car that's probably going to lose a
little bit of that early value because
you have to sit on it and uh and it's
just it's just not worth it like look at
the laf FR those were like5 to two when
they first came out and if if you were
willing to wait you know 9 years you
could have made two two and a half
million but you had to buy all those
other cars take a hit on all those like
how much did you really make after you
bought all those depreciating vehicles
that you had to get along the way and
potentially Finance them and spend money
to go to functions it's just it's silly
to me it's it's a status thing like it
that's why that's why I think it's 100
million net worth North people that are
doing this and it's all about just
saying that you have that vehicle so you
can stand out from the rest of your 100
millionaire buddy
I'm curious just to wrap up the
financial conversation as well you don't
only do the wheels and tires but you
also have commercial real estate I think
you have some residential real estate as
well much less and then any other
businesses that you might have going on
what how does all of that look like for
you it used to be whenever I would go do
things that was for another leg to stand
on like I was saying like I I think I've
built enough equity in this company
where even if crap hit the fans with my
will and tire I could still with how
much Equity I have built up in cars and
real estate and even if crap H the fans
I think the Company still worth enough
where I'm living comfortably for the
rest of my life and I say that humbly
but it's very balanced everything that
I'm doing is very balanced I there are a
lot of people that email me for
Investments and and it will be there's
really only two things I want to do
right now and it's build a car Community
like this in in or in the Orlando area
and then a restaurant I would love like
I love heavy themed restaurants and
that's why I like Disney World so much I
think um I'd love to build like a a
restaurant that is like 50s themed and
not like the the checkered tiles more
like the what a steakhouse would look
like in the 50s and just immerse people
in that experience make sure servers are
wearing period correct items serve food
that's you know and there's a group here
in Chicago called hog salt and they do
that with all of their restaurants they
have travoli Tavern Asal is one of them
and like I just love going to the the
restaurants are delicious and they are
so heavy packed with theme that they're
just my favorite thing speak of that
guess where we just came from uh Cracker
Barrel oh did you I was there yesterday
gosh you guys ever been to Cracker Bale
love our first experience we walked
through this this whole shop and it was
like we just walked into like a
different world entirely and they're all
the same like you could walk into one
anywhere the sou the South the North and
they all are the exact same and they
were so friendly too the lady was the
she recommended the pancakes they were
10 out of 10 the entire experience I
mean the food was very affordable as
well go my whole meal was 15 bucks and
it was delicious and
the black coffee she kept filling it up
all the way to the top for free you get
when you get out of the table which I
also love like I don't like sitting down
and waiting for them I love just going
right up there and paying and they want
to get you out of there pretty quick in
in a kind way where they're dropping
that receipt off once they've got the
food and they know you're they've
dropped off the food and they know
you're comfortable it's okay there's the
receipt go pay whenever you guys are
done and uh what you really got to eat
there is the southern food cuz that's
like what they're known for you got to
get the sweet te you got to get the
chicken fried chicken with milk gravy
the dumplings like their their greens
they uh green beans basically you got to
eat 2 to 3,000 calories if you really
want to fully experience we the youngest
ones in there by far we could be
everyone's grandchild yeah it was nice
and it was funny both Jack and I were
like you know what we feel very safe
here everyone was like 80 years old and
you're we come in and the guy behind us
cuz we're traveling with a suitcase is
like oh you're here to stay I see like
yep we're not going to leave yep crack
is the best like I said I had it
yesterday I love it it's delicious
that's really neat any other Investments
that you make are you Market or so yeah
I mean I have I have some money I mean
most of my money is in real estate and
cars most of it is in cars which sounds
crazy because that's a depreciating
asset so so again it all ties back to
the like I'm comfortably I'm set I want
to do what's fun for me now and what I
enjoy because I have enough money War
chested um where it's it's let me just
go have fun I want to buy some some
houses that I'm gonna a house really I
mean I have two homes in Florida one of
them's up for sale but it's
I'm down there a lot I want to I want to
live in a really cool house on the lake
so I went and did that um what it's more
about how will this money Drive
happiness versus how will it increase my
wealth in the future and cars are a big
part of that right and and it sounds
weird but most of my happiness comes
from uh watching people experience these
vehicles I get more joy out of out of
people exper other people experiencing
these vehicles than my own self and then
I get I get joy out of the the
relationships that I Foster from having
this channel meeting like I had Jake
Paul texting me um for insurance quotes
um every day there's there's some
well-known influencer or celebrity
that's that's texting me or Tommy and
it's just it's surreal it's crazy and
and I love giving access where I'm like
when I visited Cody I know I already Ed
the Cody example whist and Diesel I'm
like hey can I bring my kids and he's of
course we all we all get to sleep over
in his house and visit his property like
my kids and and often times their
friends get to experience this stuff I'm
going to the McLaren Factory and and I'm
like can I bring my son and they're like
yeah you can bring my son and it's just
so cool that they get to experience
something that Unfortunately they can
never experience because they don't have
a vehicle or a relationship with McLaren
or or they don't have enough they don't
have enough social cred to connect with
these people so that's that's what
spending the money is all about is is
getting that Jolly happy feel
which the resta they say never invest in
in your passion right and I think the
50s thing is my passion and I'll
probably hate it once it's up and
running cu the restaurant business I
hear is the toughest yes business in the
world um but yeah it's really I have
some money in stocks I have some money
for the kids education um I have a
quarter of the properties that I had
right now uh and and I don't intend to
really invest in anything other than
what I just talked about it's yeah at
what point did you feel financially
insulated where you didn't have to worry
about like if the Market's going down or
if the economy turns I think it was when
probably when about when I got that
billion dollar valuation right like when
we sat there and valuations in Co were
stupid in most PE firms I I think nine
out of 10 PE firms that invested in a
company at that time we're like I really
effing messed up yeah uh and we see that
in our industry we're company a major
company filing for bankruptcy that
bought a whole bunch of these companies
up at 10 plus X IA that were nowhere
near worth that and uh that was had we
achieved the bottom line during then
that would have been the peak time to
sell and I might have got my billion
dollar valuation for an 80 or 100% stake
but I think that was when we realized
that there was value in this company
even if even if we you look at like car
ID who's a company that I believe did
file for bankruptcy and like even at
liquidation value their stocks still I
think at the the lowest point they're at
20 to $30 million of value and this was
a company far less profitable than us
like it would take us hard work to get
to how much they were losing and
hemorrhaging money and they're still
worth $30 million you think of the
hoonigan bankruptcy that was the one I
was talking about yeah and and i' I've
known them as wheelpros for 20 years and
that's what they went by and then they
changed to hoonigan I still call them
wheelpros but yeah that's that's the one
where they bought up a whole bunch of
companies and they were huge amount of
money in debt and they couldn't even um
they were using all of their all of
their revenue to just cover Debt Service
uh and that's yeah and that's that's
what happens when you give people stupid
crazy valuations so the billion dollars
was e even if we had the same growth
trajectory like if you place that now no
company values at us values us at a
billion dollars today now for the
average car Enthusiast who wants to own
an exotic car what do you think is the
best way for them to be able to do that
and not lose money or keep a hobby alive
depends on what kind of really nice car
we're talking about like what value
range under 150 under 150 I mean I would
buy there there's ways to afford and and
work that out like I'm I'm buying an R8
or a Gallardo to a Gallardo is kind of a
car that that is the oh this guy wants
to look like he has a super car where
the R8 is a true Enthusiast car even
though they're the same car actually
like same chassis a lot of stuff they
share if you get the V10 Audi so I'd go
get a V10 Audi R8 I had a 2018 one that
I sold for like 125 130 that had a
branded title but I put a bunch of money
into so like an R8 already is fast
that's that's your 6 700 horsepower car
people love that car I would have that I
had a somehow I landed a one of oneoff
color Maritime blue and like I'd have my
condo was packed full of my P1 my LA and
people would walk to my $120 $330,000 R8
so that was a that's a car that people
just love that they're attracted to and
you can you don't have to do any
modifications to it it's already fast
it's already comfortable it fits like
I'm told that Audi did something where
where they just they let 6'4 6'6 people
fit in those cars comfortably um and I
don't know what with today's rates I
don't know what you know you put money
down I don't know what the finance but
that that is a car where you can it can
become affordable for someone with no
mths I typically think that a lot of
cars are cheaper Than People imagine
them to be yeah I think uh you know a
good used exotic car could in many ways
be cheaper than a brand new Toyota
Corolla yeah when you when you think of
the depreciation over the following five
years like a lot of the the like the
Porsches like you just get a solid 911
that's you know from 2008 my gosh that's
going to hold that's value you could
essentially drive it for free as long as
you know the maintenance is if that if
that's more where you're going where
it's like okay we're not talking about
because the R8 is really super car tier
right if we're talking about the Flex
car yeah yeah you're right um the
Porsche from 99 to 04 that was a that
was kind of an ugly style and those are
very cheap but when you get to 05 where
they they all still kind of look like
that like 05 they made a big change with
headlight and and like nobody know like
unless you're a real Enthusiast they
don't know it's an 05 or6 like they
could assume it's an 18 or a 2020 and
yeah that's a great car that's that's
definitely an affordable car you know
what there's a Tik Tok that I love
watching this dude goes over the best
cars to buy for cheap that makes you
look rich that's so fun and I love it
he's like you could get this Aston
Martin from 2005 and it's going to cost
you
$35,000 but you look like a millionaire
driving this car or uh the BMW M6 he's
like here's a car for eight
Grand that was like $90,000 new and it
could be yours and those are V10 super
fun or a lot of the old S-Class Mercedes
there like certain cars that you could
buy that makes you look like you just
spent 200 Grand but in reality you spent
25,000 I love these videos to me that
feels dangerous because I'm like the
guys watching that are the guys that
that need to probably be extra careful
with I think he's going after the the
the wrong audience but uh but that's
still really F that's F what's this
guy's name do you remember I don't I
don't I'm scrolling Tik Tok and it's
like the five cars that under $30,000
that make you look rich I want I want
find this guy that sounds I think Dodge
Viper was uh was one of them where it's
like you find a high mileage Dodge Viper
uh low 40s and it makes you look like
you're driving a a super car and that's
a that's a gen one that was the first
gen that they made obviously it's gen
one right but uh really fun it's like a
go-kart but it's like the most fun car
and that was the car on my wall people
that really lived during the 80s in
their teenage years it was the Countach
but I was a little younger than that and
and like that was my car I'm in seventh
grade reading a magazine about this car
that has no door handles is a V10 with
no traction control I'm like God this
this was the the end all be all for me
and I finally got it it has it had 495
miles on it and I overpaid because of it
it's really hard to find one of these
with a clean body um people don't take
care of these as well as they will they
crashed them right I heard the dangerous
I heard it was a tire issue where it was
the technology and the crap of the tires
I threw a brand new set of tires cuz it
had the original tires on it this thing
runs amazing like it's it sticks to the
ground and I would have to work hard to
crash this thing if someone wants to get
like a superar or some sort of exotic
car but they're very concerned about the
maintenance this is exactly how I feel
honestly like I'm worried about like
something going bad I know even like
normal like BMWs to replace something as
simple as like a window that won't go
down all the way could be like $1,000
yeah what car would you recommend for
people that want the super car but
and they want to keep their their
maintenance if we're talking like those
that are just out of warranty right
which might be your 19s like I I when I
think of
Supercar um entry level I think around
200 Grand now you can get 100 Grand ones
but those are the ones where they're
they're 10 15 years old and but I think
of the the gt3s that I just mentioned
the 9912 which was the one they built in
2019 Workhorse um some people may not
considered a super car but I think most
do especially Enthusiast it's got the
big Wing incredibly reliable McLaren has
actually surprised me I think they've
done some hard work in improving their
reliability they've been known their MP4
12C was possibly the most unreliable
superar ever built and that was one of
the the first mainstream car I think
that they did but like my 765 I've tuned
I've put down pipes on it I've driven it
hard I've shot fire with it countless
amount of times and it goes and it runs
exceptionally well and that's my newest
McLaren that I have I think that they've
done a good job turning it around and
assuming that a 720 is probably the most
fun car you can get for that you get a
720s for those 200s and they're going to
be they're going to be five six out of
10 reliable um but that's probably the
car I'm buying if I have 200 is at
McLaren and I'll deal with the the drama
of it I'm trying to think if there's
anything else at the at the the top end
of that but really it's really it's
probably the Porsche like that's that's
what I've when people ask me I need
something reliable like I can't afford
to go fix a huge issue like it's that
car as far as renting out your cars uh I
was showing Jack this and we actually
really impressed by the rates that you
offer which is surprisingly affordable
given the uh you know the MSRP of the
cars have you ever had a bad experience
rent or how do you vet people if someone
goes on on so it's 30 minute rentals and
and you have a passenger with you that's
from our team okay um because the these
cars are there's a five-step process
just to get some of these started
sometimes and so it you kind of need
someone to coach you along the way it's
it's more about an experience than going
to a wedding and taking these um so
that's why they're a little cheaper it's
a quick experience but like you can't
rent any some of these cars anywhere
like I don't think you can go rent a
shiron SS anywhere in the world right
now part of that so there's there's a
few parts to it um one of those parts is
to drive additional Revenue everything
we've looked up from a legal standpoint
like it it's a perk that it drives
Revenue but I think from from what we've
read you have to have a rental aspect to
be able to depreciate cars and do other
stuff and take advantage of certain
perks offered so that's part of the
that's part of it there but again we the
revenue helps like it it does drive a
lot of Revenue we've had months where
we've made nearly $20,000 in revenue
from from rentals yeah and and it makes
people really happy because they're
they're reasonable we still make we
still profit on on them buy and large
but people love that we have people fly
out here regularly to drive these
because you can't rent these cars some
of sure a RTO maybe not nowto but a G
wagon sure a cybertruck yes like you can
get access to one of those and rent one
of those but most of this other stuff
you can't and and people just really
appreciate that about us and it helps
push our message further about serving
the community have you ever had any bad
experiences renting out a car someone
who maybe pushes it a little too much
has everyone been respectful Henry Henry
deals with all that stuff but I think I
think he did I think early on when we
were learning how to handle people he
had a guy go almost 200 miles an hour in
the Sena this was yeah this was the old
Sena that ended up getting wrecked later
but I I told him if that happens again
stop the right I don't care about the
revenue at that point like you need to
let people know that this is not a time
for you to go on Race you're not
familiar with these cars this is just a
Driving Experience if you want to do
like a small poll safely that's at at
Henry's discretion but um I check with
him regularly on this and he said people
are being respectful with the cars and
again I've made it abundantly clear stop
the ride give them their money back and
I don't care uh safety is is Paramount
in this it's not meant to be a racing
experience if they want that go to
Richard Petty's racing experience and go
race around an oval track but that that
was really it um I will say that I don't
know why my brain thought of this but
people always ask me what my scariest
experience was vlogging and it was
driving with Alex Choy I don't know if
you know Alex Choy yes bro was driving
my Porsche and I thought I was going to
die like it's that moment where you're
out of body and you're Frozen and you
can't react he is an immensely talented
driver the most talented driver I've
been with first of all because the way
that he was driving my car I'm like it
was 30 an hour faster than I would ever
drive around those and I I was just
shocked at how well it stayed planted
how well he did but I was so scared far
more than any other experience I've had
did he mention anything before he
started driving like hey just let know
I'm gonna take it a little crazy around
these turns and you and you're like okay
okay but or was it completely
unmentioned and he just started going
crazy and and it was it was wet and it
was all the hair pin turns that are like
that and just going stupid 80 M hour
around like hair I'm like it's no he
didn't but but I I'm sure if I said oh
my God stop like he would have stopped I
I put a lot of trust in him and he
didn't I didn't die that day so he's
just a really good he must it's always
different from the passenger uh
passenger seat too right if I was a
passenger in my own vehicle I would
probably say pull over like you you got
to stop driving like this but he was far
worse than than the way that I would
have ever driven that and it was scary
um and I love the guy have respect for
the guy chat with him here and there but
that was the scariest moment of my life
he D some pretty crazy cars and I don't
think he's ever gotten an accident I
think he has a yeah right but I think
he's a spotless record given the cars
that he's like tuning and getting to the
craziest levels yeah I think he's
driving them like on a daily basis he's
legit a very talented driver so is co so
is whistle and Diesel like you I'm
shocked it when these people take my
cars for the first time and they're a
little more bold than I would be but
they nail it like he's doing Donuts in a
tight parking lot and an all-wheel drive
Bugatti with new tires first of all I'm
like how are you even getting this thing
to do donuts like I work hard to get and
then how are you not hitting curbs and
stuff and some of these guys really
there's I think with YouTubers in
general there's a reason why they're
successful there's a common denominator
with with every influencer I've met and
all of them are intelligent people that
that are business savvy that are
particular with their edits and uh and
and you just you know why they they are
where they are they're they're driven
like you don't I don't stumble on the
people that that stumbled into success
where you're like why does this guy how
did this guy get F like you've met a lot
more people than I have but that that's
been my synopsis by and large and and
part of that I think is their you know
their talent especially if they're an
automotive influencer also translates
like you have Adam LZ who is immensely
talented in drifting cars but some of
these guys are like hidden talents like
Cody like I don't think people realize
how well he can drive for Cody though I
think it's his his humor really does it
for me his Vlogs are so entertaining he
reminds me Danny Duncan esque in the
Vlogs that he could do but it's also his
humor along the way that just makes it
so entertaining he throws jokes like
every 45 seconds he's very particular
about his editing they take a long time
to do this stuff like I have nothing but
respect and I and I I want to emulate
his like process and his work ethic
without copying what he's doing of
course because he's he's one of the best
if not the best out there now what do
you think about him destroying cars I
love it like is if he can make it
profitable through through brand deals
and through like selling the the cars
off and little jars then cool man you
found an amazing Niche I I I hope that
he's safe in what he does like I always
worry about some some people's safety
like I want him to make sure he's he
cares he's taking care of himself but I
think he does like I think he really
makes the best effort as do all other
influencers to stay safe it's
interesting reading the comments on his
video on the Ferrari where so many
people on all of his videos really uh
felt it was incredibly disrespectful of
what he did to the Ferrari like hitting
the mirror and yeah scratching it and
then like you know I love it I love that
he did that to a Ferrari uh and saw
alled it off but like yeah but that's
his that's his brand right that that's
that's what he does he loves doing it
and like his like we we measure and I
might have said this in your last one
like we measure the success of our of
our videos on how many percentage of
Subs that watch it and by that I mean if
I have a million subs and a million
people watch this video that's a really
Successful video we do a we now do a 25
50% if I get 25% of my sub count and
Views that's a that's a a good video if
I get 50 plus percent that's a great
video if I get 100% that's an excellent
video he is averaging above if you take
the the conglomerate of his last 20
videos he's averaging above 100% which
almost Nobody Does even Mr Beast doesn't
do that right he's getting 50 75%
subcount penetration like that that's
how you know when someone's figured it
out and a lot of it's the Quick Cuts
it's the the crazy stuff that he's doing
but he's I mean props him he does it he
does a great job yeah what do you think
on his cyber truck video do you think it
was fair cuz when I first watched it I
was like it seems like he was pushing
the Cyber truck a little bit more than
the Ford but at the same time it was
kind of unacceptable that the the back
would snap off in the way it did that
that's kind of where I landed you never
know how much how much went on behind
the scenes but like but I think that it
probably I think it was probably fair
just a comparison between the two I
would assume he closed the amount the
doors the same amount of time s but like
I I assume that it was fair the it
scared me about the cybertruck the the
towing like his video educated me that
it's probably not a good idea to go and
Tow something that was my takeaway from
that video and that was really it like
it's attached to some plastic subframe
or something or like I don't feel
comfortable Towing something after that
that was yeah otherwise I think I think
it was probably fair and then he did a
followup to it where he he's like well
you didn't think I dropped the Ford some
and then he's like then he dropped it a
bunch and I think it was still far more
durable frame and then he just dropped
it and just yes I don't have enough free
time to watch a bunch of influencers as
much as I want to and as much as I would
love to uh there's just not enough time
to get caught up on the but he is one of
the very very few people where where I
will at least half of his stuff I'll
watch and it's usually through my kids
having it on the screen and I I'll sit
down and I'll engage and watch it
because it's just fascinating yeah we're
huge fans Cody if you're watching this
come on the show we'll travel to you
we'll make it easy I'm curious are there
stereotypes for Ferrari owners that you
find are true I watched a I watched a
Tik Tok that showed Lamborghini versus
Ferrari where the Ferrar is like the bou
guy that that doesn't drive and the
Lamborghini is like the gung-ho guy
that's like ripping uh doing donuts and
like that that feels like it's it's
pretty spoton like Ferrari guys want to
flux wealth
status achievements lamborghin guys just
want to flex they just want to go have
fun and and just flex period what would
you say is the best investment you've
made in terms of cars so right now the
Porsche 918's I paid about 1.6 for mine
and the Yack model that I have are going
for like 21 to 23 so 50% return on a car
that I put 10,000 miles on and I've
owned for two and a half years um that
one is the first one that comes to mind
keep in mind I only started this
collection about three years ago I had a
couple super hypercars prior to that but
I've I only have three years of of
history on super and hypercars and then
all of the like lower dollar ones I made
a lot because I sold a lot of them like
I I changed my my buying Habit to when
you have hypers it's really hard to
drive anything under 500 Grand and again
that sounds silly but like if you have
five hyper cars a 765 LT W to that's a
$500,000 plus car and then you have
multiple million you're far less likely
to go drive your 4D GT or your kunh or
your gt3s because there's way cooler
cars that you can go drive so I sold a
lot at the gt3s the 488 GTB my 4D GT and
I made like 100 Grand on every single
one of those cars because I bought them
all just before the co pop and I sold
them all in like 22 so that that was
great that was a great time but I think
the 918 is the one that's increased the
most in value we we get hit really if
you take away the YouTube tax and and I
call it that because influencers that
sell cars that have been abused on their
Channel like it's there's a real expense
there it's 5 to 10% of your car's value
I probably took a $300,000 hit on my
Bugatti shiron because of what we did on
our YouTube channel which of the cars in
here are the cars that you own would you
want to keep if you had to get rid of
every single other one aside from like
daily drivers like model X and stuff
like that so like I talked to stradman
and he's like you want to build
long-term connections with your cars and
your and your viewers and I think he's
right like people don't want to see you
go through cars but I want to go through
cars like I'm not super loyal to these
cars I get I get very tired of things
very quickly and so in my head there's
like two of those cars like I think I
hold on to the Chiron SS for a long time
because there's a good story behind that
and there was a lot of work and energy
my chevel SS I tried to sell it like two
years ago and my kids wanted to kill me
CU they love that car like they were
teeny tiny when I would driving around
and that I've had that longer than any
other car that one stays here um I
really thoroughly like my 765 LT that
one's super fun I've had it for that's
one of the few cars that survived like
my Purge that I did two years ago um I
have total like I looked at my last
collection uh the tour of the collection
that we did two years ago and like 95
809 % of those cars are gone like we
have all new hypers all new supercars
and and I just I don't think for our
Channel like James stradman does really
well like just lifestyle like people
want to see him have Journeys with cars
were with us it's just taking deliveries
doing really fun stupid stuff and then
moving on to the next and so it it fits
my my personality and the way that I do
it well I think I gotta look the Viper
I'll have forever that's that's the one
that I bought and I bought that to keep
that I don't think there's any other car
here that I'm loyal to I said it that
about my 918 but like then I saw that it
went up 50% in value I'm like how do I
keep this car is it bringing me that
much joy where where it's worth 50% more
than what I paid for I don't know I'd
rather capitalize while that market is
hot um that's probably that's probably
it I think those three the last tour
that you did valued the entire
collection at 30 million yeah and you
that's about where it's at we're
probably closer to with deposits that I
have for all these cars I have the
Bugatti turbon I have the keg uh the kig
zesco The Pagani Utopia oh the McLaren
p18 you have to put a lot of money down
in these cars like you have to put for
the Bugatti I think I had $1 a. half
million dollar down for two years not
earning interest just sitting there and
so you got to put down big bucks along
the way so if you include all the money
I have invested in that crap I'm
probably near 30 and there's 23 to 23 to
25 sitting here plus all the deposits uh
that I have and we've shifted into more
hyper cars and expensive hypercars now
and less supercars but like it's weird
cuz the value really is about the same
but I have like 10 less cars and it's
because I sold 10 cars that equal one of
these hyper cars in value and it's got
me thinking I'm like how important is it
to have those extra 10 cars and is it
worth just going and buying a bunch of
those other fun cars to improve
experience just have more color and
variety for the channel um is it worth
just making another $23 million
investment the same as one hyper car
just to bring all of them back and I
struggle with that what are you noticing
that's happening in the car market right
now because I've seen a lot of prices
begin to come down significantly there's
very few that are still hanging on to
good values like the 4 GT is is staying
strong oh yeah that's right yeah yeah
personal yeah those those I bought I
bought mine at 295 in 2020 and I sold it
for almost 400 and they're all going I
just asked today about it and I'm like
if you ever get one under four let me
know I'm not going to buy it anyway but
I just want to know uh and they're
selling Chicago motor cars here locally
who who have helped transact a bunch of
our cars and their tremendous human
beings over there um they said they're
all going like 425 450 plus which is
pretty crazy I'm tempted to sell mine
yeah very tempted and and this is one of
those times where I'm like at that
valuation I don't think they I don't
think there there's crazy growth in that
price for a little bit but you never
know if that's a million dollar car in
two years that one's a lot of people are
saying that they're hoping for that
millionar where we're like this is going
to be a million dollar car in five years
like two years ago um and it's on that
trajectory right yeah but by and large
everything all of the co stuff has been
wiped away and it's and it's even
corrected itself where my Ferrari sf90
that I bought and waited a year and a
half for when I ordered that thing it
was they were all selling for 100 grand
above MSRP by the time I got it they
were like 20 grand below MSRP by the
time I was able to sell it I put it up
for sale right away because I hated that
car that was my least favorite car that
I've I've actually specific model that
I've ever owned um it has no soul too
much electric just hated it uh and that
one um I ended up selling for 570 and I
paid 720 so that that's how big of a hit
and this was all over the course of like
6 months so they overproduced that car I
think and but that's happening kind of
with with everything like you can get
Aventadors for high tws again and like I
sold my 13,000 mile base Aventador for
360 370 during covid and I paid like 280
290 for it so everything is kind of
corrected it it is if interest rates
were low I'd be like this is such a good
time if you're building a channel to go
buy cars but interest rates are high so
it's tough 2020 and 21 were like peak
times to go to go buy your and build
your Fleet where do you see the market
going from here I I know of some cars
that I know will be significantly higher
like a Bugatti Veyron is a 1.11.2
million car for an 06 07 that's crazy to
me like that that's got to be a $5
million car in five years maybe more
like that that car broke top speed
records it's already almost 20 years old
it shocks me how there a lot to maintain
and repair but it shocks me how cheap
those things are um the Porche 918 I had
been saying was undervalued in the
McLaren P1 similar actually less
production numbers than the La Ferrari
um because I think a lot of car
manufacturers inflate actual numbers
than particularly in the Italian market
they seem to inflate what they actually
produce or say that they produce um but
like all those cars are about the same
price it's the Holy Trinity and the 918
and the P1
um the nonak 918 is still in the mid
ones where the La Ferrari has hit four
part of that could be because of Ferrari
Shenanigans with trying to get you to
buy your way up to new allocations that
probably has a lot to do with it um but
those those I think are the P1 I think
is an undervalued car those actually
took a big hit um they're in I think
they're in the mid ones again like that
car will be worth a lot more money the
Ford GT is is if you can get one at 390
400 that's a good car to buy um but if
we're generally speaking I think that
it's going to follow the same thing that
it's done where if you go buy a a just
off-the-shelf Aventador you're going to
take a big hit that car is not going to
be worth anything if you get a special
variant like an SV an svj and you want
to hold on to it for 20 years okay yeah
maybe you're going to make some money at
that point you're really only going to
make money if you can pick that unicorn
because there are so few vehicles under
a million dollars where they're going to
be worth more and it's usually rare
color combos or variants of cars that
you have to sit on and keep low mileage
uh or if you can get that allocation at
MSRP for a hyper car like it's it's hard
to make money on cars I think the vast
majority of them you're going to lose
money on yeah I saw recently the Huracan
stto uh on bring a trailer brand new car
the guy probably just took delivery like
20 miles on it sold significantly below
or I think it didn't even hit his
reserve significantly below the MSRP of
the car from the guy just taking
delivery of this thing which is which is
which is crazy because that's what it
used to be like I mean my recollection
has always been pre-2020 that you would
get a car and instantly lose 10 15% of
its value with the exception of a few I
think you're right yeah buy and large
it's time to start discounting off of
MSRP the Urus is T is is oh my gosh yes
uh those were those were like if you got
a year or two old model they were 300
and now they're all like two 100 those
have the Bentley Benta you may as well
just buy one of those things for 70
grand you can get yeah you can get one a
couple years old yep 20187 something
thousand and it looks that's one of the
cars you buy that makes you look Rich
yeah which car when you take it out gets
the most attention the Dodge Daytona uh
that one that one is shocking so this is
the one from the late 60s with the huge
Wing oh yes those are expensive they're
300 Grand and it's people have them
there's probably less of them than there
are chirons at this point they built 500
of them there might be a hundred left
that are but nobody drives them that has
them and I love just cruising that thing
and mine's Immaculate the car looks amaz
like it looks so cool but so crazy and
they built it to basically be ble to be
able to participate in Nascar and they
have to back then they had to build
production cars if they wanted to race
them in NASCAR and so it was built to be
a NASCAR race vehicle and it looks like
it and just such a cool history with
that car and it looks so crazy where it
just super breaks nexts do you think the
car market is a leading indicator for
the economy yeah and if so then then
tough times may be ahead right with how
much it's I mean people have these
assets and if and they own these cars
and if even if they don't sell them they
might be worth 10 20% less so yeah just
generally speaking I think I think so
it's going to be interesting to see what
happens to the car market because so
many people are underwater on their car
loans and they bought these cars two
years ago and lenders were were giving
valuations on these cars more than what
they were overvalued on yeah and now
it's like for people that had that $700
month the pickup truck and it's worth 30
grand and they they owe 60 on it mhm
it's well it'll be interesting how that
plays out if continue making the
payments because they have no choice
they need a car or they just let it go
and have it be repossessed I think the
biggest shock was the Tesla Market with
elon's volatility on on pricing and
slashing and different tax credits and
the amount that they've produced and the
general hate towards electric vehicles
now I don't know what happened there was
like a paradigm like a big shift in the
in the viewership of electric cars there
was a bunch of Tik toac and short forms
maybe it was paid for by Big Oil it's
like you never know who's sponsoring
this stuff I'm not a eracy theist but
all of that stuff like hurts the value
you can get a model 3 for with with you
know 900,000 miles for like 13 Grand
which is crazy dud I'm seeing such great
deals it makes me want to buy another
Tesla just because I see the value in
there like I've not had a single issue
with my model 3 in five years yeah and I
just drive it yeah and that's it and it
just works same yeah I've had like 5x's
an s a cyber truck on the Cyber truck I
just got I love them they're fantastic
cards how much of the Tesla ha or
electric car hate is purely due to Elon
musk's uh political affiliations with a
yes uh who knows it's weird it's weird
how his car You' think would be a high
liberal focused car because it's
environmental but like he is so
right-wing it's it's weird to me we had
an old neighbor at our Florida home
who's like I refused to buy Tesla just
because of Elon musk's poit I'm
like that that seems silly to me like
they're really safe cars they're they're
5 years ahead of their time um I don't
know I'm sure it's so just based upon
that small tiny example like there's got
to be people that think like that and
that that it hurts the brand I heard
someone tell me that they were talking
to someone and that person said oh I
drive a a Tesla but I I don't agree with
what Elon Musk is doing but but you know
but I I like the car but yeah and I was
like to me it's like holy crap like to
associate the car that much with Elon
Musk is just absurd to me that you have
to like make a statement that like you
drive the car but don't agree with us
and like his mission statement I don't
know what it is but it's it's not to
build cars it's like to reduce Reliance
upon energy for like a cleaner future
that's not exactly what it is I'm
paraphrasing like I really think that
everything he does is for the greater
good of of the world and people just
hate on him and like I had never really
been an xuser until recently and I'm
like it's actually crazy how rightwing
that app is in general like and it's not
just because I'm clicking on yeah things
I was I'm actually surprised how how
much it leans that way and and and I'm
surprised at how much Elon actually
posts political he is he is so active
he's got to be started becoming more
political on X I would say within the
past like five months it's it's been a
pretty like dramatic I don't know to me
I thought it's been like the last year
or so gotta I think it was it was like
pretty gradual like just getting his
toes wet and then in the past five
months he started to get a lot more and
I've I've always looked at myself pretty
near the center but like when I almost
have to separate myself from that app
because when when you look at it all day
and you're fed 90% of what you're seeing
is is right-wing propaganda and I don't
mean that in a bad way I'm just saying
that that that's what it is and um it's
like you you need that balance of you
need a 5050 balance of what you're
seeing to be leftwing stuff too like you
need you need the counter to that or you
can create your own biases and you I
think you just have to be careful uh
tell us this what's the secret to a
successful marriage I have always tried
to be incredibly open and honest with my
team with my wife I've tried to pitch
that to everyone my kids I'm so thankful
that they've that they've like adopted
that mentality as well that that's the
most important aspect in a human being
and like I can trust my wife
wholeheartedly and she can trust me like
if I'm saying it it's it's the truth and
that's huge number one thing in a
marriage and just like
more of its like and and we we did like
just candidly I think everyone should
should do counseling look at it at it
coaching and and my wife and I went and
did that in like 2009 2020 I think or 21
and like we you learn some things that
that are really important and maybe I'll
save you a bunch of money but a lot of
it was like it's all about like meeting
in the middle but most of it's about
validation and that's what I try to tell
people that are that are going through
this because they see that my wife and I
have had a long relationship and it's
always what is the secret and I'm like
just like understand that rarely are are
is one person 100% right and it's the
truth like there's a reason that she or
I reacted the way that I did like stop
and pause before you have your knee-jerk
negative reaction think it through and
just validate her even even if unless
you know for like unless you know that
she's wrong like 3 plus three is seven
like no you're wrong like come on it's
not seven but most cases it's not that
finite and it's okay like I understand I
understand why you reacted that way like
the this is how I feel just validate
just let her know you understand and
that means the world to her that means
the world to me it makes such a big
difference instead of saying no like
you're wrong like that no that's not
right like no way it's just okay I I get
where you're at maybe I overacted like I
understand I understand your perspective
that's a complicated thing because I
know for myself I have unfortunately
very very low tolerance for what I would
like determine as like delusion where
I'd be like okay like you know you're
clearly you know something wrong here
because it's not that big deal and so
like when do you where how do you learn
where to draw the line between like
validating delusion versus validating
someone's feelings to be able to like
strengthen the relationship rather than
further distance it so yeah nothing's
perfect and like for me like she has she
and every other woman have their time of
the month and like my wife's favorite
thing to to be I'm like I shouldn't say
it like this is one of those things
where I have to apologize I'm like it's
coming up soon isn't it and she'll be
like no and I'm like all right I
probably shouldn't say it like that in
my head I should be like hey like I
don't even know how to approach that
subject actually but I need to know that
it's coming and I will act differently
like and I tell them like just let me
know if it's a few days away then I
understand why you're acting a certain
way that you're acting why you're a
little more crabby short with me like
you just acting like that
like why like why why why I joke with my
wife like I'm sorry for existing
sometimes and uh I'm like just tell me
like it's it's coming soon I'm like okay
cool like you have a good reason you
have a good reason to act like this then
like I get it you have a hormonal
imbalance that's happening uh bloating
cramps that's a good reason but like I
need to hear that I need to know that uh
even though I suspect it and 99% like I
just need to hear you say that and
that's that's almost a a validation in
itself it is very taboo unfortunately to
ask is it the time of the month but I
think it shouldn't be I think it should
be something that's discussed and you
can ask respectfully hey by the way is
it
I think the reason for that is because
women are accused always of being
emotional and if you say is it a
hormonal imbalance it it's it seems
dismissive no I think it's I think
you're you're validating the way that
they feel because it's something that
they can't control you know what I mean
it's like I understand you're afflicted
by this thing so let's let me know so I
can properly navigate this so we I can
make this better three dudes are like
yeah what do you two guys think do you
guys agree two other guys over there
they're sitting out of the conversation
I don't think it should beabo I think
you should be able to ask that question
when someone is acting upset look okay
fortunately I think your viewership is
probably 95% guys and fortunately ours
is like 90% guys as well so I don't
think I'll get flamed that bad in the
comments I could be totally wrong if
you're a woman listening just go ahead
and you know respectfully flame me in
the comments it it makes a big
difference if you're like you know what
I'm I'm having my period of D or it's
happening now and and like um okay cool
like I understand that I won't poke and
prod at you as much how do you make sure
your kids don't grow up spoiled that's
just It's just tough reminding them that
that what we have is not normal making
sure that they are they are cleaning
helping around the house um they pull
their fair share doing you know if
they're not working doing that extra
stuff outside of it to fill their time
um I want to do a better job having them
do charitable stuff with their time and
I think it's time and we've had some
some meetings with other people's time
to get them involved in in helping um on
that aspect but uh we refuse to do
private school with them like I I'm sure
there's plenty of people that that are
in private school that are perfectly
normal people but my kids don't want to
they have this stigma about it that it's
all like Stu up kids which I don't think
it is by any means but I think it's a
lot of it's just through I I don't know
I don't know we're TR that's it's it's a
battle like it's hard to answer that
question Luck versus SK yeah we're doing
everything we can to just help them to
understand that this isn't normal and
you have to work for a living and and
even a even a sixf figure income across
a family is hard to live on with pricing
and inflation where it's at now I have
told them do what you love like don't
put money first do something if I didn't
love doing what I do then I don't think
I would do it especially at this point
but I think it's more important to do if
you want to be a teacher if that's what
you love and are passionate about than
be a teacher like it's more rewarding to
you to do that than than I think than
just having money
uh and that's my opinion and that's what
I want them to do I'm not going to be
angry if they're not doctors lawyers
making six figures as long as they're
happy and what's been the effect for you
of scaling back a bit on your business I
fill my time with other stuff it's it's
never my time is always equally
committed um when I when I had stepped
away from my business for a little bit I
got my pilot's license I went and got my
lean certification um I started this
channel up like it's just it's filling
it with stuff that I want to do like
playing a little bit of golf I get out
and play nine holes a week um and like
filling it filling my time but doing
more stuff that I like and I think that
it's it's rewarding being able to do
that stuff spending more time with
friends what would you say is your
biggest insecurity money will always be
an insecurity even though I I like even
though I think that I could I could live
comfortably if I had to sell off
everything right now in its current
state you always worry about the health
of your business right you never know
like they could invent a tire that
Michelin was working on something and I
heard it failed or someone was like you
never know like the the refrigerator got
rid of ice delivery people right like
you never know what can come and knock
out an industry internet got rid of of
print um I don't think there's any big
threat to what we're doing right now but
like electric vehicles are a threat to
the performance industry performance
parts industry gets significantly less
valuation now than what we do what we do
is actually translates into the electric
vehicle they still need suspension they
still need wheels and Tire nothing if
not they may even need more tires and
the vehicles look so Bland and plain
that maybe there's a greater amount of
people that want to customize their
electric vehicle so but you never know
if something comes and and just knocks
out the valuation so any business owner
will always worry about that even if
they're living comfortably um and then
like my kids just the safety of my kids
as my son learns how to drive and I'm
trying not to teach him bad habits he's
he's taking extra long to wait for
people and I'm like that's good I would
rather you do that than make an
aggressive but then when I'm driving I'm
making all of these aggressive Maneuvers
and the the biggest likelihood of them
getting hurt is on the road in a car I
think there's and so that that will be
my huge worry as they go on to that I
think I'll be worrying all the time
about my kids and them being driving on
their own last question for you why
can't you go back to
Croatia um went there specked out a car
with with mate at the remach factory and
um let me rephrase I didn't spec I had
to test drive it before I specked it so
I went and test drove it on Croatian
highways just regular public highways
and I went two 300 km an hour or 200 M
an hour cuz it gets there in like 11
seconds and it's just a highway and I'm
like yeah this is Croatia like what what
are they going to do I also filmed it
and then I put it up on YouTube after I
got back home again like what what can
they do I'm just speeding in some other
country uh and I didn't really think
about it and and so video did pretty
okay and then I'm I'm on the potty in
the morning TMI but I'm on the potty in
the morning I'm looking at my phone I'm
like boy there's a lot of like foreign
language comments on this video far more
than usual um some Slavic language and
then uh and then I look at the views and
I'm like boy this really took off like
at a weird time like our middle of the
night and then I went and golfed like
three hours later and I'm getting texts
from mate that hey can you send me your
license and like other stuff he's like
you made national news like you're on
you're on news channels for like going
200 miles hour I'm like oh my God he's
like you're creating like Fires for us
to put out right now he said it nice
nice and respectfully so and then I'm
like okay like later on after it calmed
down two days later I'm like can I like
come back to Croatia when my car's done
and he's he's like you just need to go
to the police station and I'm like okay
I'm not I'm not going back to Croatia
like I don't want to end up in some wow
I don't know how they're I'm sure it's
I'm sure it's a nice you know I'm sure
everything is great there but I don't
understand the culture there of the
police and uh yeah I think I would have
to contact an attorney get that
straightened out and I still would be
uneasy wow so I don't think I can go
there anymore all right we'll see how do
you w up this car uh kig zco despite it
being around the same price I think that
that is the most hyped hyper car coming
the yesco will be the end I'll be all
until the next thing comes out all right
well thank you so much is anything else
you want to mention before we any shout
outs anything we've talked about it a
bunch but you guys can get the best
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cool all thank you so much this is
insane walking in here I mean it's
gorgeous thank you love that the
Hamilton Collection the gym over there
it's taken so much self control not to
go and like browse the cars cuz I want
it to get set up here because I want to
be respectful of your time oh no I I've
been looking at this the entire time and
just i' I've wanted to sit in one of
these cars sit drive go Hoon one go do
some donuts whatever you want to do man
me collection as Sue collection this is
Inc okay we're gonna stay brought our
suitcases so we'll just uh we camp out
on the
Flor sounds good thanks so much man
thanks for having me