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The Dark Truth of Exotic Cars: Steve Hamilton Exposes The Used Car Market, Ripoffs, and Scams

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Steve Hamilton, host of *Iced Coffee Hour*, opens his warehouse filled with hypercars to discuss the stark realities of owning exotic vehicles, revealing that even a $4 million Bugatti Chiron SS was purchased without a test drive due to its unique status. While maintaining such a fleet incurs massive costs—Hamilton estimates over $260,000 monthly including finance charges, insurance, and repairs—he emphasizes that the true value lies in community building rather than profit maximization. He shares an anecdote about losing significant money on his Bugatti because he drives it hard year-round for content creation, yet argues that rarity often offsets these losses when selling newer models like the Chiron SS or Koenigsegg Jesko Absolut at a premium. Conversely, Hamilton warns against buying standard variants of cars like the Lamborghini Aventador or Ferrari LaFerrari without special allocations, noting that holding onto them to wait for appreciation is rarely financially sound due to depreciation and strict manufacturer requirements. The conversation delves into Hamilton's entrepreneurial journey, tracing his path from selling snacks in elementary school to building a multi-million dollar business through eBay wheel sales at age 19. He details how he leveraged relationships with manufacturers like McLaren and Bugatti to secure allocations for high-performance vehicles without markups, contrasting this access with the exclusionary practices of Ferrari, which demands owners purchase every new model released over five years just to qualify for future cars. Hamilton critiques the "status game" associated with brands like Ferrari and Lamborghini, where buyers must jump through hoops involving financial services usage and event attendance that he views as counterproductive compared to his community-focused approach. He also touches on the economic impact of these assets, suggesting that a downturn in the exotic car market could serve as an early indicator for broader economic struggles, citing examples of owners being underwater on loans due to rapid depreciation after 2020. Beyond automotive ventures, Hamilton discusses his diverse investment portfolio which includes commercial and residential real estate, stocks, and coffee production through Bankroll Coffee. Despite having a billion-dollar valuation at the peak of market conditions, he chose not to sell off assets during that time because he believed in holding onto equity rather than chasing short-term gains. His financial philosophy prioritizes happiness derived from experiences—such as allowing his son to drive half his collection or visiting friends' properties—with less emphasis on traditional wealth accumulation. He expresses a desire to pivot toward passion projects like building a 1950s-themed restaurant and expanding the car community in Orlando, noting that while he has enough capital for comfort, business owners must always remain vigilant against industry disruptions, such as the rise of electric vehicles potentially altering performance parts demand or regulatory changes affecting specific markets. In lighter segments, Hamilton addresses personal life topics including his marriage secrets, parenting strategies to prevent spoiling children by refusing private school education, and even a humorous story about getting pulled over in Croatia for driving 200 mph on public highways while testing a Remac. He advocates for open communication with partners regarding emotional states like menstrual cycles as valid reasons for mood swings rather than dismissing them as irrationality. The interview concludes with shout-outs to his business ventures, Custom Offsets and Fitment Industries, reinforcing the message that success in the automotive world is less about the price tag of a vehicle and more about fostering genuine relationships within an enthusiast community.
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[Music] no no what about the most expensive car you've bought this is the Bugatti Chiron SS here how much was that uh 4.2 with Texas and everything else yeah wow 4.2 yes I don't even think I test drove any of you even test drive it nothing spent $4 million without even trying to call I get more joy out of other people experiencing these vehicles than my ownself I get joy out of the relationships that I Foster from having this channel I'm shocked at when these people take my cars for the first time and they're a little more bold than I would be but they nail it like whist and Diesel like he's doing donuts in a tight parking lot and an all-wheel drive Bugatti with new tires how often do you lose money on cars I probably took a $300,000 hit on my Bugatti Chiron because of what we did on our YouTube channel but we we want to have fun like we're very hard on our cars these are driven in the winter we race them we break them constantly as I say this I'm decreasing the value of the cars further where is the business at now so now we're doing a little bit north of 350 million in Revenue so like I'm not incentivized to grow revenue on this channel all that much but whatever I can do that is a big lever I'm going to do it how do you w up this car I see I don't know if I could share this but Steve thank you so much for coming on the iced coffee I really appreciate it it is my pleasure thank you guys for having me again this is a crazy Warehouse I absolutely love it this is Jack and I's dream to be able to have something like this one day for our podcast yeah and I would say this was probably way out of my dream perspective when I was young so I'm just very thankful to have what we have here and the funny thing is we're actually missing a bunch of cars too which is an unintentional humble brag but I wish we had the full breadth of of vehicles cuz there's some Heavy Hitters that are not here today yeah I saw your breakdown where you went over how much it cost to maintain a fleet of supercars yes $135,000 a month yeah it's absolutely insane now that did include like some some upgrades that we did to vehicles as well but upgrades our Paramount to functionality of the channel because we need to differentiate these vehicles but more importantly I just love having cars that shoot fire that are allow that are faster how does that break down like how many of those uh are just like monthly car payments versus Insurance versus repairs so the Vlog we did just on the maintenance was legit just repairs maintenance upgrades but as far as like cart payments go we we did a vlog before um where it covered like Finance cost so I I finance some of the vehicles quite a few of the vehicles own outright as the interest rate is getting a little kind of Bonkers right now yeah um I'm leaning a little bit heavier on higher cash down payments or fully paying in cash um but I think I think my total output for cars is about 120k a month in finance charges and then it was that much more in in upgrades mods insurance is about 65 $70,000 a year now the on the entire fleet so we're at we're north of 260 270 to maintain and own this Fleet Yeah you mentioned shooting fire can you make any car like a Corolla shoot fire uh probably probably it would it would be difficult it's all about like tuning and timing and having the exhaust valve open up while there's still like a spark so there's a cost to power but yeah I think you could yeah what's the most expensive upgrade you've ever done on a car um we built this 2,000 horsepower Nissan GTR that was almost 250k in upgrades in mods and we did it early on when we were still figuring the channel out we did it so that we could have a car that a lot of people relate to and love and then we realized after it was it took a little longer than we expected to deliver um we realized that first I hated the car like it wasn't a Super Hyper car and it's it's not fun to go in a car that has like a cheaper interior and just a cheaper feel and it's not built like a Super Hyper car now there's a lot of GTR fans and I don't want to like crap on the car that so many people love because to a lot of people that's a really fantastic car but it's hard going into that when you're driving you know uh McLaren 765 ala Bugatti Chiron and then we realize that like our graphic doesn't want to see Nissan GTRs they want to see Super and Hyper cars so spent all this money waited all this time got the vehicle and then just the Vlogs didn't do well how does it feel differently driving a 2,000 horsepower car compared to like a 700 horsepower car that 2,000 horsepower car I would say that particular one felt like unhinged wild like it it just it felt like a a Nissan GTR that was made to 2,000 horsepower you're like the steering's not really the way that it would be for a Bugatti that that is 2,000 horsepower the the brakes are not really where they should be so it felt kind of wild and crazy but from an acceleration standpoint like just insane there is there's and if you take the remac that is near 2,000 horsepower it's the fastest quickest car in the world it is a nday difference from 2,000 to 700 yes is there diminishing return though Beyond like a certain point like 1,500 horsepower you really need more than that yeah because you lose traction at that point like like the remac has low Center gravity with a battery near the floor it has all-wheel drive so that one can get the traction but a lot of cars are rear whe Drive where you're losing traction above 1500 so I think Beyond 200000 which sounds insane but beyond 2000s where you're really losing that even on an all-wheel drive electric vehicle like there's anything beyond that you're just spinning tires I think okay so we we talked about the most expensive upgrade you've ever done to a car what about the most expensive car you've bought uh this is the the Bugatti Chiron SS here we speced it almost three years ago Tommy and I Tommy's my collection manager really great guy um worked super hard together spent more time on this than any other car I think we put 40 to 60 hours getting it perfect and um and then waited two and a half years and we finally got it just uh last June how much was that uh 4.2 with taxes and everything else yeah wow 4.2 yes and I I had a the base Bugatti so I had basically the cheapest model which I paid upper Twos for and then this is like their highest tier model in the Chiron so I went from and I think there's the S the the the S the sport the pure Sport and then the Super Sport uh in between it so yes what does it feel like to drive a Bugatti that one's like it's like a Bentley with 1,600 horsepower it's actually the most comfortable of all the hypercars it's really easy to drive it's Timeless they don't put like a big screen in it it's a very subtle small display like below the spedometer and so it's just very Timeless very luxurious elegant smooth it's quiet but it has 16 cylinders so it's just like this low Rumble and my son who is I'm so happy that he's 15 and has his permit now because he's driven like half of the cars that I have and it's so fun sitting next to this 15-year-old child getting his perspective on it and that was the first car we had when we got his permit I it's so easy and great where I'm like this I want this to be the first car you've ever legally driven is how does Insurance like that though well so I found this is what I heard and I'm not going to dig any deeper but apparently when they are at the permit stage you don't need to notify they're not a licensed driver you can like it's a permissive driver type thing where I can I can put them in a vehicle but once they are a licensed driver in the household um and somebody should verify out there and leave it in the comment because I'm genuinely curious but I I I do believe this is the way that it is once there are licensed drivers when you have to notify and then my insurance probably goes absolutely Haywire my guesses will have to be excluded from the policy is he going to take his driver's exam in that car I mean that would make for a great Vlog would stradman did that I think that was one of his most viewed ever videos was the 16-year-old with a Bugatti and I think I'll have my yesco right around that time so the kig zesco which they just delivered the first one in the US like a week ago um that would be much cooler to have them do it wa so this car did you buy it new or did you brand new brand new from Bugatti yep and how did you get the allocation for that cuz I know that's very complicated yeah that that's a story in itself so the long story short on this and it was kind of wild what they did with it was I had a shiran SS I put $600,000 down on this vehicle they said that it was a a essentially a guaranteed weight spot so I was like the second in line if anybody canel their order and uh and they said high probability that that happens and then I think and Bugatti's under different ownership now and we're we're close with mate and he's a great guy but this was like prior or transitional period for them they definitely didn't like um they definitely didn't like our Channel and us doing snowboarding and donuts and and stuff with my Bugatti that that did not align with their values at that time so my gut says that that there was some strong arming where they got us out of that spot and so all of the sudden I have 600 Grand on for a half year a year and I have no Bugatti so then we just started calling dealers and seeing if anybody canceled cuz it's different to be on a weight spot versus being like Oh yeah we have a canceled customer I have an actual allocation and then we found one where they're like no this is an actual build spot like this guy canceled and you can have it so that's how I got it essentially it was I don't want to say it was an Fu to Bugatti because again really value the relationship with those guys now and they built an exceptional car for me um but uh I'm I'm just curious what what it looked like over there at Bugatti once they found out that we had this allocation and you paid like full retail for it yeah everything there's no markup on that no no and fortunately like when the relationship it's it's really neat in this market if you have a good enough relationship with the manufacturer um or like a dealer and I had bought my kig zesco through this dealer and um the remac as well through that dealer I had a good enough relationship with them where they offered it that and sometimes there's a little markup but once you once you have built like a status with a brand like McLaren um with Bugatti with kig zeg you can buy all the stuff at MSRP which doesn't sound great right because traditionally people buying a car under six figures they're like I want 5 10% off of them maybe not that high but um but it's really hard to get a special car like this at MSRP if if you don't have that relationship you're paying hundreds of thousand dollars on top of that the new McLaren pH that were replac the P1 they're only going to build 350 those I think and uh that's going to be a really hard card to get at that and they offered it to me because of my relationship with my local McLaren dealer I bought a 765 a couple 720s from them and they're just like that's just part of the package of being an owner but before we get into that AI might just be the most important new computer technology ever I mean we use it on every single episode of the iced coffee hour it's storming every industry and literally billions of dollars are being invested so you better buckle up the the problem however is that AI needs a lot of speed and processing power so how do you compete without your cost spiraling out of control well that's why it's time to upgrade to the next generation of the cloud Oracle Cloud infrastructure or our sponsor oci for those unaware oci is a single platform for your infrastructure database application development and AI needs oci also has four to eight times the bandwidth of other clouds offers one consist price instead of variable Regional pricing and of course Nobody Does it Better Than Oracle so now you can train your a models at twice the speed and less than half the cost of other clouds so if you want to do more and spend less like uber 8 by8 and data bricks Mosaic take a free test drive of oci at oracle.com slist it's completely free to try it out oracle.com highly recommend it one more time oracle.com thank you so much to Oracle for sponsoring this episode and back to the show So when you buy a Bugatti like that you don't go into the dealership talk to the salesperson give them a price they walk back talk to the manager come back you that's not the process no and and I I don't even think I test drove any of you didn't even test drive it you spent $4 million without even trying the car nothing I've bought I don't think I've ever testro of any of the specific vehicles that I've bought you just know they're special you look at videos you're like it's a kig zeg it's a Bugatti of course it's going to be fun and exhilarating $4 million I I know I mean I had the one before that was like 100 less horsepower they're basically the same car they really this one looks way cooler it's longer it has a lot more like carbon and then the the whole Accents in the the front fenders um but it's really like if you blindfolded me and put me in both of them i' would be like I have no I have no idea which one I'm in so hypothetically speaking if you wanted to sell this car right now would you be able to sell it for a profit I do yeah I think the SS's are still going way over market now our Channel kills us on vehicles so we have to we're very hard on our cars possibly definitely top three for most hard on our vehicles maybe top one for hypercar um we drive them very hard we race them we break them constantly I'm as I say this I'm inreasing the value of the cars further um but we we want to have fun like these these are driven in the winter um they they don't just sit in a garage and I'll sell them if I don't if I don't want them so there is there is that factor working against me but the Rarity of them and the great spec I think works more in my favor than our channel is hurting them so I probably could get four and a half to five for that vehicle um in current state and that's the case for most stuff that I've got within the last few years it gets a little more difficult when they're older how much of your life would you say as Luck versus skill as an entrepreneur I think most of us hate the word luck right because it's about it's about timing and having the tenacity to take an advant to take advantage of that timing or having a right idea to execute at that time right I think that um I look back at everything that's happened in my life and you're like that this particular thing happened at that point 15 years ago to set me up for this so I think it's a ser Ser of steps that have happened where I've made a significant pivot in my life a change and it's just helped build me to to where I'm fortunate enough to be right now so I think it's I think it's just timing and and making the right decision at the right time so what percent would you say is luck and skill in my life like with luck I I think like if I just think of selling cars like Investments executing I think it's it sounds it sounds bragging and I don't mean it to be but I think it's 90% skill 10% luck that's what it feels like for me what what was your first business my first business ever was when I was in uh sixth well technically and when I was in Elementary School uh I was like selling snacks to Neighborhood kids yes yeah I would go buy them from all the year Jewel wherever and then pay a buck for a box of little Debbies and then go resell them for more pretty lucrative uh yeah I mean hey when you turn a dollar into like two or three bucks back then that's game on yeah yeah and especially with when you count for inflation that's like that's like4 or5 doar and today's money so it was pretty decent but my first serious business uh was when I so I started installing radios and vehicles and as I mentioned like every step has been a gradual kind of uh well I'll walk you through it started installing radios in cars created a business card it it got me better understanding the mechanics works of cars got me a little bit more business-minded but it wasn't driving significant Revenue by any means right it was an installer two a week um and then bought myself a Camaro with my own money I went and financed it it was a 94 Z28 and the car broke so it was so bad where I I definitely could not afford I think it was a cracked head or a head gasket issue and I didn't have the money to go fix that so I parted it out on eBay so you take the combination of me building this eBay account where I had built 20 30 feedback built some positive trust with people positive feedback and that I had this business card and this other Venture that I ran then I had my idea to go sell wheels and tires on eBay that kind of just came to me probably when I I was looking for wheels for that for some vehicle of another and uh went and walked into this little manufacturer because part of it because I'm cheap and I was trying to buy them at the best price you know you go to a firestone you you and then you're like well these guys are marking it up why don't I go directly to the manufacturer so found the manufacturer they were pretty local to me and then I found out that hey these wheels are actually quite a bit cheaper than what the Firestone selling them to me at and uh in addition to that like there's people selling them on eBay for where I can go make money at this price so I walked in there I had my radio installation business card on me I already had the eBay account set up and somehow some way this only this manufacturer would allow but somehow some way they let this this 19-year-old kid walk in and start a relationship with them where anyone else would have turned me away if I didn't have business tax paperwork and actual LLC established and uh and then I just started listing stuff on eBay and it started selling right away and the best part about it is I didn't need cash to go buy the product I and list what they stocked locally sell it use the person's money to go buy the product and then pocket the difference uh and that's how we started on eBay so it's near Drop Shipping like going straight to the to the wholesaler and then selling it at a sending it to people exactly we would go pick it up because I didn't trust this manufacturer to like like eBay was it has always been just like Amazon where they're very particular about the whole buying experience so I would actually go drive there I bought this crappy old like 1989 GM van I drive there pick up the product bring it back package it myself um ship it myself out of my location so yeah it was near drop ship leveraging their inventory but fulfilling it myself and then pretty quickly you learn that they run sales or other stuff where there there's incentive to stock so I went and got I think two months later I went and got a small office by our apartment building that I was operating out of and uh and started just operating my own business at age 19 out of this office and and picking up wheels and strapping them and and getting them shipped out um then we transitioned into wheel and tires I think one of the first guys that did wheel and tire packages on eBay built our own brand um with one of my partners called Mr wield it was our first Ecom website that got us out of marketplaces like eBay and then we uh we partnered with some other uh Sean and Ben who had built custom offsets fitment Industries we launched our own brands that we manufactured in China Anthem archon so we realized we had all these these businesses in kind of separate partnership uh Partnerships and deals that we had worked throughout the way so in 2019 we kind of merged them all together where we just created one kind of parent company called enthus Enthusiast Enterprises and uh and all the owners kind of rolled up and owned all of the companies and and had their share uh so that's the way that it is today we have a great partnership everybody works together well and so so now we're doing I think we're doing a little bit north of $350 million in Revenue um this year we should finish with and uh and just shipping three to 4,000 wheels and tires a day out of our facility what started as you know four or five sets a week and what I love is people see like a younger guy with a bunch of cars and they think that this guy you know he probably has like money from his parents or something like that but you've mentioned before that you grew up completely broke and you even said your dad was earning like $13 an hour supporting you know multiple children yeah in household which is not easy yeah I don't know how they did that uh he was a maintenance man and my mom cleaned homes parttime but she had to take care of the kids most of the time and yeah you're right like it's hard to it's hard to to reconcile how someone got to where they are and and I think a lot of times it is uh familial wealth I guess where they where they're able to achieve that and I see a lot of that I think I I'm just attracted to people that that are like getting down and dirty like just use their hands for a living yeah I just I just like from a personality perspective I just I just get along a lot better with those people and I just find that they're they're more my people like and I spent 20 years on income making and the prior 20 years poor 0 to 19 didn't have any money and I just feel like I relate to the the younger group of or the earlier group of people in my life a lot better when did you realize as a kid that you were broke you just know like you you know you see what's around you we didn't live in a a a bad City we lived in like carolstream Illinois we bounced around a bunch I went to five different elementary schools and and most of them were like blue collar to a little bit better than that like suburbs they weren't horrible suburbs but so there's always a mix of kids that have money and back then like if you had a if you had a 2500 srif foot house which is which is a sizable house right but that was a mansion to me like I remember just looking at this neighborhood by me and they were all 2,000 and I'm like gosh like I can't imagine having something like this in my life and you just know like you show up to school without enough money for for field trips you know you're you're you're embarrassed to be dropped off if you have a we didn't even have a car till I was almost 10 and then it's like gosh mom can you drop me off like 50 ft behind the drop off line you you just know it's hard to it's hard to quantify but you know in hinet are you glad you grew up that way I love it I wouldn't change a single thing about my childhood like we had a ton of freedom and uh and I don't know if that was unique to my parents or if that's more you know how it is with with uh income related but like we can go anywhere do or or the time it's probably more more of of like the time since that was ' 80s 90s but um I love the freedoms that I had um I love the closeness of like my siblings we all still live within four or five minutes of each other right now um and I think it does teach you a lot later in life to appreciate what you have that you have to grind and work really hard um to get where you're at what did it teach you I mean it taught me to be like up until a few years ago like I I Hassle and haggle everything still and almost to a fault sometimes um I had to like evaluate the way I was like paying my I have a personal trainer that we have here at our gym um he TR like I I'm haggling this guy and I'm like finally I'm like gosh you know I just got to pay this guy like he's a good guy and you're just he's a good guy he's talented and this kind of was the way it was with a lot of things now I I tip well at restaurants I always have but like you just get so used to to like having to fight and and watch every dollar when you're grow when you grow up that way where I'm like I shouldn't be paying this guy $50 a session like he he charged this but I'm like hey if I buy 20 of him can I get him I shouldn't be doing that I should be I should be paying him higher than that actually and find ways for him to make more money to keep him loyal to us and hope doesn't watch this yeah no for real it's true all the price tripl I'm I'm like hey if I bring in a few more people but you still work your same hour can we do it at you know 125 and of course he's he's going to do that and he works hard and he's worth every penny of it so I shifted my I had the shift my mindset because um you do you learn to fight for every dollar and watch and watch every dollar as well and so I think that that's still a good thing because I'm still cautious I'm not just going to go divvy that up but I'm still going to go negotiate search really hard on cars making sure that I'm getting a good deal um I'm gonna and I I manage all of my I mean I have't account it but I manage all my finances I deal with everything that gets fixed repaired at my homes I do way more like everyone's like who's your assistant I'm like I don't have it I don't I mean Henry Henry helps me with the Hamilton flection Channel related things but like I do all my stuff I I always have I I spend 10 hours a week managing emails related to properties and and everything and and like I like being close to that stuff and and I don't know I've gone on a tangent but um I guess I guess what I'm getting at is it it teaches you a lot growing up that way to to keep an eye on that stuff but you have to be careful um when you achieve wealth and some success it's important to take care of those yeah how else has your perspective on money changed it was it was very it's it's different like you you maintain that same hunger like I I never lost that hunger to to be successful and earning income more of it was to be successful and like break the rut that that our my parents put me in and and God bless them they worked hard my dad's no longer with us but like he he worked hard he had they both had their faults I think that I was always driven I'm still driven the wheel entire companies I'm I'm very involved in them today and we have a great uh sea Suite that runs the company's day day today I'm more like high level I do some checks and balances and more high level ideas I've never really F like it it's been rare where I've sat and I've felt successful where you just sit and you're like I'm going to just sit and embellish what I've done and what I've created it's it's more like just driven by like success like wanting to grow the company like there's like there's a competitive aspect to it and and but but like I am at an interesting time in my life where at one point I had I think 35 40 properties and like and I had a manager that did manage the properties but I was still involved to a point I had seven Pet Supplies Plus stores I had an Arby's I had other business Investments and like I look at it now and I'm like I don't know how I was able to manage that like I don't have the mental tenacity that I that I did three years ago and and part of it was because I made a decision that that I just want to I've built enough equity in my primary business where I just just don't need all of this other stuff like it's not worth the stress um and also real estate kind of peak valued about a year ago a year and a half ago so I've always timed stuff really well with with real estate I've bought when it was really low I I don't do a lot of activity when when the market is slightly increasing it's more like okay there's been huge double- digit growth in real estate for two or three years it's time to sell at this point like it's it's going to level out and so I sold a ton of my properties in the last year to two to year and a half really um sold off all the Pet Supplies Plus stores the Arby's actually went out of business that was partners that were operating it and there's a long story to that but that's gone and and right now it's really just wheel and tire companies and then this channel the Hamilton Collection that we run here and uh and I still feel like mentally I still feel like I'm I'm pretty full um but that's why I'm like it's crazy to think back at what I managed before and I don't I don't know how I can I don't know I don't know how I could go back and do something like that although before we go into that if you run a business like us you know that handling the back office finances could be a huge headache you probably have countless cards receipts and payments to keep track of and then as your team grows you have even more cards payments and receipts to keep track of all of it could be a huge 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apply thank you so much to rant for sponsoring this episode and back to the show pardon me if this is too personal but you mentioned your dad passed away did he ever get to see everything that you've built not not the not the cars but you know at he passed away in 2017 so he saw 14 years of me growing and and I was we definitely he worked actually for the company in the last year and so he he knew what we had grown we were in a 100,000 foot building we had probably 200 employees at the time so he got to see it and it's weird uh you're you're getting personal and and I have no problem with that I think it's great uh and like the first thing I think of though is is like and maybe this is why I'm so success driven is and maybe it's part of their generation but like what they didn't do was really issue praise it felt like there was always a little bit of element of of jealousy kind of uh and then expectations that came along with that and so so I think that's part of why you're like well if I haven't done enough or if I'm not getting prais like how much harder do I need to work to get that praise so they I know deep down inside because I would hear from other people how they would how they would brag and do other things but it's like if if you have a kid that's doing well no matter what it is like you don't understand how how far it goes just saying hey like you you've done a great job I'm really proud of you and I and I didn't really get that I'm not looking for like a a zp story in any way it's just I don't know why my brain's just wired to think about that when I'm asked that question it's like well I know they were proud but they didn't really express it to me they saw it but I didn't I don't remember really hearing hearing how awesome it was from them so would that have changed the way you run business or go about that who knows right maybe maybe I would have become content probably not probably not um but but but who knows you never know now with your kids how are you approach approaching the situation differently it's it's totally different so like there were no I love you from my dad either like that that is more a generational thing like I have a lot of there's a lot of people in my age where like that that just that was a weird TP were like my kids I tell them 10 times a day how much I love them um just totally different like we we're very close all three of my kids are very close you it's it's weird cuz they have a lot of things they have access to a lot of things that other kids don't have um so it's it's how can I fill them with love teach them the value of a dollar and still work ethic in them while they have all of this extra stuff so that that's the constant balance with the kids yeah that's a that's a tricky it really is to figure out and and and I read somewhere and you uh where the most important thing when they surveyed a bunch of kids and and how they operated later in life the most important thing that taught kids discipline or or or LED to success in life was if they had a job and I'm like maybe that was just like the Department of Labor or something just trying to like there are there are shortages in the lower-end sector and I'm like you never know what you read like it literally could have it could have been sponsored by someone there but but I'm like that one got me thinking where I'm like I've always told my kids like if you do really well in school as long as you have another hobby whether it's football uh my son does coding and he does uh workouts so if he's maintaining straight A and has something else like I think it would be unfair to ask him to work cuz he's already working really hard to do that stuff but it has to be just beyond straight days there has to be something else and now if there's ever a point where where uh where that stops where it's okay I'm I'm just doing school I'm getting stra then you you got to go to work it's funny because my parents didn't let me work when I was growing up because they wanted me to focus on school but I feel like for me that ended up working out really well because then I never had money growing up so all my friends would go out to eat and I would go and I would just watch i m to for and so made me want to have money so bad and all of this like built up until the point where I got my first job when I was 18 you know immediately getting a job and then I started saving every dollar because I knew the the value of a dollar but maybe it's just how you how you take it you know yeah and and we've always told our kids like what what I've been fortunate enough to achieve in life like this is not the norm don't don't expect that life is going to be easy for you it wasn't easy for me like most of the the the youth today think that they're going to get rich quick in one to two years but the vast majority of people are my age or older that have achieved uh even close to this level of wealth and and they and they will say it is a long grind it is a 10 20 plus year grind don't expect to get rich overnight Drop Shipping or doing whatever the next fat is um I was just having this conversation with Henry who answers a lot of our DMS for uh the Hamilton Collection and it's like hey like he he's thinking about whether or not to go to college and I'm like you're young you live with your parents like go to College work start a business do all of it now because in five or seven years you might have a wife you may have children real responsibilities like that is the time that is the prime time even in high school like that is the prime time for you to to use every bit of your time to make the the second half of your life a lot easier through hard work and diligence young what I found interesting from the first podcast that we did with you was you explained your business and you guys were valued at a billion dollars and then the next year everything came to a lull I think that you explained it was because of the lack of like the capital injection from the government the stimulus money the loans and all of that stuff people started buying tires a little bit less and it went down cut in half $500 million where is the business at now we've had three flat years now and we are outpacing the market by being flat because I think and Distributors that we talk with high level people that are doing billion plus in revenue on the on the B2B end the market is shrunk I think part of that is because there's less disposable income uh shrinking middle class interest rates are are going the market for wheel for luxury items always shrinks when it's tough and depending on who you talk to some will say it's most business owners I talk to say it is definitely tougher now than it was during Co years when people had money but then you look at like unemployment statistics another thing and and it looks like actually it's we're we're quite okay but again most business owners say it's a tough environmental climate particularly for retail sales so and luxury items so I would say that at this point we have to get growth we've done a fantastic job maintaining bottom line and in improving bottom line actually each year um since we last spoke I think it's been a year and a half or two years but we've improved our bottom line despite being flat pretty significantly and but you need to have that growth element as well so we have a very big portion of the market we have great bottom line but I need to get Topline growth and uh and we had to stop all growth projects for about a year and a half when we over hired Co money ran out like it was all about stabilization for a year and a half uh and when you stop growth projects that's that's part of the reason why you're flat even though we we outpace the market um that's part of the reason why you're not seeing great growth so now in the last nine months we've kickstarted a lot of growth projects we're building two new tires getting new wheel Styles out there launching other initiatives we've significantly changed our websites custom offet and fitment Industry Shameless plug um description guys significantly changed like order flow trying to make it um still very Enthusiast driven but easier for everyone to use and we're already seeing a little bit of the fruits of the labor where where September is actually the first month this year where we're up we're actually up in units too which is the funky thing we're we're up there's deflationary pressures that have pushed the cost of tires and wheels down a lot of discounting so we're actually up in units um but September's the first month where we're up in dollars and so we're hoping that the fruits of our labor of all of the um all of the projects that we kickstarted again get us growing so once we have that element we're probably we won't sell if it's south of 500 million and I think we're very close to that now um if we got Top Line growth it should be based upon discussions we've had with investment Banks it sounds like that's probably on the low end if we had Top Line growth what's wrong with not growing and just having a great business that's consistent that's profitable and you just sit back let it do its thing and that's the that's the the worst thing is complacency they say if you're not growing you're dying right um especially with I do think market share is decreasing but internet and Ecom p uh purchases are increasing every year so we need the the aftermarket Automotive sector to get hot again um but I I I just don't think you can ever be complacent because then you're stopping growth projects and and then you get behind uh you just you get behind when you're complacent there's no way to stay ahead of the game if you're not seeking growth but you're pretty burnt out I mean you mentioned that you were working 80 to 100 hour weeks or I mean you said decades or something like that so I'm guessing now like you said you probably just want to get a high valuation cell and then I would say I would so it's it's different my my level of commitment to my wheel entire companies has always been steadfast like there there actually is not burnout there it is whatever I can do that is a big lever I'm going to do it right now and I'm going to do it and it's fun because we have other owners again but like it's fun having almost complete control right and so to the other guys like it's great when you can go in and and have things done without really working worrying about corporate bureaucracy and I don't think there's a lot of that in our company anyway and genuinely we have a phenomenal phenomenal team and an amazing sea Suite that where I can be like this is a project that I want executed be involved for a few weeks and then pass it off into their into their trusted hands to go execute it so right now I would say that that I'm most passionate about supply chain and and relationships with with brands that we sell that I've had some of them for 20 years and so you know the biggest opportunity I saw was was focusing on some Brands getting them growing and trying to improve our margin with that brand if we can get them growth so that's a big part of the reason why we've had EA to growth despite being flat was efforts in the supply chain so you mentioned the revenue this year is expected to be 380 million $350 million what would the profit then be on that um I see I don't know if I could share this but uh historically like if you look back during covid years when we when we when people had endless amounts of money we we actually struggled like it was like 6% now it's it's 10 it's low it's 10 to 10.5 so we've done really well and you can do the math pretty easily and you have 40% of that so we can extrapolate do a little bit more math calcor so there's my there's my annual income from the the wheel tire companies uh but my the real value is and and I'm by no means cash for a lot of people a lot of people have to put all of their money back in the company and take a small portion out like I can take a lot of that out of the company the company doesn't we like negative working capital can be a bad thing but we actually have that in a good way where all of the money that we get from customers the vendor floats that we get at no interest points like I don't I don't even dip into the credit line we have we have access to $50 million worth of capital that we don't touch we can operate business cash free which is crazy when you're doing that much volume a year um and then we don't have great leverage or or we have the best leverage where we have you know 300,000 plus customers and then we deal with 100 plus Brands there's there's nobody that has leverage on either side of the equation so like everything about this company is great we just need freaking toeline growth I'm curious if your YouTube channel funnels growth it does so that that's part of the that's part of the business plan was like it wasn't the intention but then we realized that that this is a good like loudspeaker for advertising for our channel the the hidden element was getting connected with influencers like our team couldn't do it before and it's because you're you're emailing from a business that clearly has an agenda some people want to earn money and do ads but but like with my collection I I mean my wife and I pretty much donate most of I mean all of what we make from this channel we I have to keep it separate because I I need this channel to be profitable to an aspect and cover costs so I have to be careful the way I pitch that but but we basically look at what the channel makes and and my wife and I personally donate all of that income so like I'm not I'm not incentivized to grow revenue on this channel all that much um but I would say that uh because because of that charitable aspect and and we share these cars with the like the amount of people that have drive that have driven these cars and accessed them would shock you we're at a car show and we have the nicest cars at the show and we're the only guys opening up all of the doors on the cars letting kids go in them hon horn start them up and and again they're the nicest cars in the show and so that's always been been what it's been about and what this channel is about is serving the community and giving them access to cars that they couldn't have had access to otherwise um and because of that and people know our message uh it's easier for me to get my foot in the door with people it's it's you know whist and Diesel has been a really great guy uh that we have a good relationship with and and it's hey like if you're ever in town just come drive one of my super hypercars just let me know and then that's that's a pretty good uh hook right and then you get them in and and then if they come in and they want to shoot content all the better and then if we happen to be going to Tennessee by where he lives or passing through it's hey can we just stop by your compound okay you cool if we shoot a vlog and so and sometimes we we don't ask that if it doesn't make sense but we Foster these relationships but then I'm like okay this guy's like in the automotive sector and he would be a great partner for fitment Industries and custom offsets and he's actually it's funny because there was like a beef that happened with our company and him because some boooo at our company went and made a comment about mirrors on his truck and and whist and Diesel doesn't he doesn't he doesn't like that stuff and I don't blame him so he he like went on a TI raade against custom offet so we actually had this weird contentious relationship with him this was while you were friends with him this was before this was before started so like I'm friends with him and then like there was this past contentious relationship but but then it just opened up a conversation around like he wants to drive more income he he would love to have brand deals so so now we're appearing in his videos in in brand segments because of the Hamilton CL and he was one of our biggest drivers of uh Revenue when he pushes an ad for us and I've and I've fostered a bunch of those connections at this point U my team gave me a list of people that they couldn't get in contact with and I think we seven out of 10 of them we had dialogue with and and were able to get some capacity of an ad done with this team that they just were not able to get connections with before although before we go into that some people don't know that I have a coffee company it's called bankroll coffee and our goal is to bring you the highest quality coffee at the most affordable price now of course as far as delivering on that that promise goes I had to do a ton of research on the best e-commerce platforms to use and that is where our sponsor Shopify is there to help Shopify is the home of the number one checkout on the planet with way less carts going abandoned and way more sales going for example Shopify is a service called shop pay which lets customers save their email address credit card shipping and billing information which boost conversions up to 50% and if you're into growing your business your Commerce platform better be ready to sell whatever your customer is scrolling or strolling whether that be on the web in a physical storefront on their feed or anything in between all in all no one is selling better than Shopify so if you want to upgrade your business and use the same checkup that bank roll cofy uses sign up for their $1 trial period today at shopify.com all lowercase again that is shopify.com to upgrade your selling today for just $1 at shopify.com trust me it's worth it thank you so much Shopify for sponsoring this episode and back to the show so huge benefit um it might even be you know there might be five plus percent of growth attributable which on $350 million revenue is a huge number right maybe more than that I I to say from my own experience with cars it is one of the best ways to meet people uh when I was 19 I bought a Lotus Elise I spent pretty much all my commission selling my first house yeah on a Lotus Elise I went to all the car meets every single Sunday morning I met some of my best friends through that uh I got a few clients from that that more than paid for the cost of the car many times over that's awesome and uh it was just such a fun experience and I lost no money in the car I sold the car for the same price I paid for it I bought a nicer one sold for the same price I paid for it the same thing and I just met such incredible people so the car community and owning cars like this could often be done very profitably it's it's a different demographic it's very very loyal very Enthusiast people and and I from what I hear is in the in the YouTube segment it's the one of the best paying in terms of brand deals and stuff like that so I've heard how often do you lose money on cars so it's it's funny because I bought most of the stuff or a lot of the cars that I've sold I bought in 19 and 20 and then covid went Bonkers I think I'm AE even with if you take out maintenance and you just talk about like modification stuff I think I'm ahead but not by much I've lost them but I but I've made a lot of money on a lot of cars I'm being a little bit more po particular now about what I buy and I am it's more of a curated collection and I'm getting a lot more access to brand new cars so I think going forward it will be by and large profitable even without the covid bump in car valuations yeah what is something you would never own so for I'm I'm not a big fan of of Ferrari I hate to give more a generalized answer but I've had a lot of Ferraris I don't like what that company represents um they they are very much into the you need to buy all five new models that we that we released for the next 5 years to even get some kind of social ranking with us and like that's very counter to like my what I'm all about like I'm I'm All About Community just being good to people that are loyal to you and like that it's just crazy what you have to do or what I've heard that you have to do to to become part of that club and then a lot of these guys are just they're just storing their cars in their garages never driving them like I I have very little interest I don't have a I have to think through this which is sounds ridiculous but I don't yeah I don't have a f right now I might get like an FF it's $30,000 four- seater car that has a front engine V12 just cuz it's so cheap and we can use it as a crew car but other than that I have no Ferrari in the Horizon and I don't want to be part of that how much let's say you're starting from scratch how much money would you need to have to reasonably afford a new Ferrari and what steps would you have to go through to get there if you want a base level Ferrari that's easy like you should be able to go and buy one off the floor or order it it's like anything above that like 500k range is where they get like crazy like with McLaren I've bought three cars with them and I got access to that p8 with them like I would I would have had to have a five-e long relationship probably some inside connections and have and have had literally bought probably 20 plus cars with them to get that honestly and the problem is that Ferrari's a much Ferrari and Lamborghini are much bigger names than a McLaren at this point McLaren's getting right up there in terms of production volume um but they're still a little bit more Niche and uh I think it's because they've been around so long that that they can do that they can dictate who buys what and no one's going to Blink about it so it's it's not even possible like you mean like you have to have like 50 million bucks well probably way more I bet I bet the average yeah I bet the average net worth of someone that is able to get those cars is probably hundred North of100 million yeah Ed bullan was telling us about the Hoops you have to jump through to get certain allocations to these cars and apparently what happens is that Ferrari will set a new standard a new expectation and everyone will do it so many do it another tooo many people so they set another bar that you have top through so many people do it and another one and it gets to a point now where it's like if you want the the latest and greatest you have to have a history of purchases you have to own uh at the same time all the other models in your collection and you have to go to like Ferrari events events and if if they offer you something and you decline it they see it as disrespectful and they consider removing you from whatever list they exactly that's part of the you have to buy everything to BU upgraded yeah to get cars you don't want just to get that one car like they might give you in the future and here's the best part so I I heard you also may have to have a relationship with Ferrar financial and actually utilize those services and then um I had heard that you needed to have a Ferrari law Ferrari to get access to the new sp3 and uh that's a $4 million car in itself so you got to go buy an 8-year-old you have to have this 8-year-old used car in your stable you probably have to go buy the warranty as well with it uh but then you get this car that you're going to on paper it's worth a few million dollars more than you paid so you're going to get a $4 million car that's worth five or six the problem is if you sell that they will never give you another car again that's it and and a lot of times they'll do Clauses where you can't sell it for a few years so you're you're sitting on this car that's probably going to lose a little bit of that early value because you have to sit on it and uh and it's just it's just not worth it like look at the laf FR those were like5 to two when they first came out and if if you were willing to wait you know 9 years you could have made two two and a half million but you had to buy all those other cars take a hit on all those like how much did you really make after you bought all those depreciating vehicles that you had to get along the way and potentially Finance them and spend money to go to functions it's just it's silly to me it's it's a status thing like it that's why that's why I think it's 100 million net worth North people that are doing this and it's all about just saying that you have that vehicle so you can stand out from the rest of your 100 millionaire buddy I'm curious just to wrap up the financial conversation as well you don't only do the wheels and tires but you also have commercial real estate I think you have some residential real estate as well much less and then any other businesses that you might have going on what how does all of that look like for you it used to be whenever I would go do things that was for another leg to stand on like I was saying like I I think I've built enough equity in this company where even if crap hit the fans with my will and tire I could still with how much Equity I have built up in cars and real estate and even if crap H the fans I think the Company still worth enough where I'm living comfortably for the rest of my life and I say that humbly but it's very balanced everything that I'm doing is very balanced I there are a lot of people that email me for Investments and and it will be there's really only two things I want to do right now and it's build a car Community like this in in or in the Orlando area and then a restaurant I would love like I love heavy themed restaurants and that's why I like Disney World so much I think um I'd love to build like a a restaurant that is like 50s themed and not like the the checkered tiles more like the what a steakhouse would look like in the 50s and just immerse people in that experience make sure servers are wearing period correct items serve food that's you know and there's a group here in Chicago called hog salt and they do that with all of their restaurants they have travoli Tavern Asal is one of them and like I just love going to the the restaurants are delicious and they are so heavy packed with theme that they're just my favorite thing speak of that guess where we just came from uh Cracker Barrel oh did you I was there yesterday gosh you guys ever been to Cracker Bale love our first experience we walked through this this whole shop and it was like we just walked into like a different world entirely and they're all the same like you could walk into one anywhere the sou the South the North and they all are the exact same and they were so friendly too the lady was the she recommended the pancakes they were 10 out of 10 the entire experience I mean the food was very affordable as well go my whole meal was 15 bucks and it was delicious and the black coffee she kept filling it up all the way to the top for free you get when you get out of the table which I also love like I don't like sitting down and waiting for them I love just going right up there and paying and they want to get you out of there pretty quick in in a kind way where they're dropping that receipt off once they've got the food and they know you're they've dropped off the food and they know you're comfortable it's okay there's the receipt go pay whenever you guys are done and uh what you really got to eat there is the southern food cuz that's like what they're known for you got to get the sweet te you got to get the chicken fried chicken with milk gravy the dumplings like their their greens they uh green beans basically you got to eat 2 to 3,000 calories if you really want to fully experience we the youngest ones in there by far we could be everyone's grandchild yeah it was nice and it was funny both Jack and I were like you know what we feel very safe here everyone was like 80 years old and you're we come in and the guy behind us cuz we're traveling with a suitcase is like oh you're here to stay I see like yep we're not going to leave yep crack is the best like I said I had it yesterday I love it it's delicious that's really neat any other Investments that you make are you Market or so yeah I mean I have I have some money I mean most of my money is in real estate and cars most of it is in cars which sounds crazy because that's a depreciating asset so so again it all ties back to the like I'm comfortably I'm set I want to do what's fun for me now and what I enjoy because I have enough money War chested um where it's it's let me just go have fun I want to buy some some houses that I'm gonna a house really I mean I have two homes in Florida one of them's up for sale but it's I'm down there a lot I want to I want to live in a really cool house on the lake so I went and did that um what it's more about how will this money Drive happiness versus how will it increase my wealth in the future and cars are a big part of that right and and it sounds weird but most of my happiness comes from uh watching people experience these vehicles I get more joy out of out of people exper other people experiencing these vehicles than my own self and then I get I get joy out of the the relationships that I Foster from having this channel meeting like I had Jake Paul texting me um for insurance quotes um every day there's there's some well-known influencer or celebrity that's that's texting me or Tommy and it's just it's surreal it's crazy and and I love giving access where I'm like when I visited Cody I know I already Ed the Cody example whist and Diesel I'm like hey can I bring my kids and he's of course we all we all get to sleep over in his house and visit his property like my kids and and often times their friends get to experience this stuff I'm going to the McLaren Factory and and I'm like can I bring my son and they're like yeah you can bring my son and it's just so cool that they get to experience something that Unfortunately they can never experience because they don't have a vehicle or a relationship with McLaren or or they don't have enough they don't have enough social cred to connect with these people so that's that's what spending the money is all about is is getting that Jolly happy feel which the resta they say never invest in in your passion right and I think the 50s thing is my passion and I'll probably hate it once it's up and running cu the restaurant business I hear is the toughest yes business in the world um but yeah it's really I have some money in stocks I have some money for the kids education um I have a quarter of the properties that I had right now uh and and I don't intend to really invest in anything other than what I just talked about it's yeah at what point did you feel financially insulated where you didn't have to worry about like if the Market's going down or if the economy turns I think it was when probably when about when I got that billion dollar valuation right like when we sat there and valuations in Co were stupid in most PE firms I I think nine out of 10 PE firms that invested in a company at that time we're like I really effing messed up yeah uh and we see that in our industry we're company a major company filing for bankruptcy that bought a whole bunch of these companies up at 10 plus X IA that were nowhere near worth that and uh that was had we achieved the bottom line during then that would have been the peak time to sell and I might have got my billion dollar valuation for an 80 or 100% stake but I think that was when we realized that there was value in this company even if even if we you look at like car ID who's a company that I believe did file for bankruptcy and like even at liquidation value their stocks still I think at the the lowest point they're at 20 to $30 million of value and this was a company far less profitable than us like it would take us hard work to get to how much they were losing and hemorrhaging money and they're still worth $30 million you think of the hoonigan bankruptcy that was the one I was talking about yeah and and i' I've known them as wheelpros for 20 years and that's what they went by and then they changed to hoonigan I still call them wheelpros but yeah that's that's the one where they bought up a whole bunch of companies and they were huge amount of money in debt and they couldn't even um they were using all of their all of their revenue to just cover Debt Service uh and that's yeah and that's that's what happens when you give people stupid crazy valuations so the billion dollars was e even if we had the same growth trajectory like if you place that now no company values at us values us at a billion dollars today now for the average car Enthusiast who wants to own an exotic car what do you think is the best way for them to be able to do that and not lose money or keep a hobby alive depends on what kind of really nice car we're talking about like what value range under 150 under 150 I mean I would buy there there's ways to afford and and work that out like I'm I'm buying an R8 or a Gallardo to a Gallardo is kind of a car that that is the oh this guy wants to look like he has a super car where the R8 is a true Enthusiast car even though they're the same car actually like same chassis a lot of stuff they share if you get the V10 Audi so I'd go get a V10 Audi R8 I had a 2018 one that I sold for like 125 130 that had a branded title but I put a bunch of money into so like an R8 already is fast that's that's your 6 700 horsepower car people love that car I would have that I had a somehow I landed a one of oneoff color Maritime blue and like I'd have my condo was packed full of my P1 my LA and people would walk to my $120 $330,000 R8 so that was a that's a car that people just love that they're attracted to and you can you don't have to do any modifications to it it's already fast it's already comfortable it fits like I'm told that Audi did something where where they just they let 6'4 6'6 people fit in those cars comfortably um and I don't know what with today's rates I don't know what you know you put money down I don't know what the finance but that that is a car where you can it can become affordable for someone with no mths I typically think that a lot of cars are cheaper Than People imagine them to be yeah I think uh you know a good used exotic car could in many ways be cheaper than a brand new Toyota Corolla yeah when you when you think of the depreciation over the following five years like a lot of the the like the Porsches like you just get a solid 911 that's you know from 2008 my gosh that's going to hold that's value you could essentially drive it for free as long as you know the maintenance is if that if that's more where you're going where it's like okay we're not talking about because the R8 is really super car tier right if we're talking about the Flex car yeah yeah you're right um the Porsche from 99 to 04 that was a that was kind of an ugly style and those are very cheap but when you get to 05 where they they all still kind of look like that like 05 they made a big change with headlight and and like nobody know like unless you're a real Enthusiast they don't know it's an 05 or6 like they could assume it's an 18 or a 2020 and yeah that's a great car that's that's definitely an affordable car you know what there's a Tik Tok that I love watching this dude goes over the best cars to buy for cheap that makes you look rich that's so fun and I love it he's like you could get this Aston Martin from 2005 and it's going to cost you $35,000 but you look like a millionaire driving this car or uh the BMW M6 he's like here's a car for eight Grand that was like $90,000 new and it could be yours and those are V10 super fun or a lot of the old S-Class Mercedes there like certain cars that you could buy that makes you look like you just spent 200 Grand but in reality you spent 25,000 I love these videos to me that feels dangerous because I'm like the guys watching that are the guys that that need to probably be extra careful with I think he's going after the the the wrong audience but uh but that's still really F that's F what's this guy's name do you remember I don't I don't I'm scrolling Tik Tok and it's like the five cars that under $30,000 that make you look rich I want I want find this guy that sounds I think Dodge Viper was uh was one of them where it's like you find a high mileage Dodge Viper uh low 40s and it makes you look like you're driving a a super car and that's a that's a gen one that was the first gen that they made obviously it's gen one right but uh really fun it's like a go-kart but it's like the most fun car and that was the car on my wall people that really lived during the 80s in their teenage years it was the Countach but I was a little younger than that and and like that was my car I'm in seventh grade reading a magazine about this car that has no door handles is a V10 with no traction control I'm like God this this was the the end all be all for me and I finally got it it has it had 495 miles on it and I overpaid because of it it's really hard to find one of these with a clean body um people don't take care of these as well as they will they crashed them right I heard the dangerous I heard it was a tire issue where it was the technology and the crap of the tires I threw a brand new set of tires cuz it had the original tires on it this thing runs amazing like it's it sticks to the ground and I would have to work hard to crash this thing if someone wants to get like a superar or some sort of exotic car but they're very concerned about the maintenance this is exactly how I feel honestly like I'm worried about like something going bad I know even like normal like BMWs to replace something as simple as like a window that won't go down all the way could be like $1,000 yeah what car would you recommend for people that want the super car but and they want to keep their their maintenance if we're talking like those that are just out of warranty right which might be your 19s like I I when I think of Supercar um entry level I think around 200 Grand now you can get 100 Grand ones but those are the ones where they're they're 10 15 years old and but I think of the the gt3s that I just mentioned the 9912 which was the one they built in 2019 Workhorse um some people may not considered a super car but I think most do especially Enthusiast it's got the big Wing incredibly reliable McLaren has actually surprised me I think they've done some hard work in improving their reliability they've been known their MP4 12C was possibly the most unreliable superar ever built and that was one of the the first mainstream car I think that they did but like my 765 I've tuned I've put down pipes on it I've driven it hard I've shot fire with it countless amount of times and it goes and it runs exceptionally well and that's my newest McLaren that I have I think that they've done a good job turning it around and assuming that a 720 is probably the most fun car you can get for that you get a 720s for those 200s and they're going to be they're going to be five six out of 10 reliable um but that's probably the car I'm buying if I have 200 is at McLaren and I'll deal with the the drama of it I'm trying to think if there's anything else at the at the the top end of that but really it's really it's probably the Porsche like that's that's what I've when people ask me I need something reliable like I can't afford to go fix a huge issue like it's that car as far as renting out your cars uh I was showing Jack this and we actually really impressed by the rates that you offer which is surprisingly affordable given the uh you know the MSRP of the cars have you ever had a bad experience rent or how do you vet people if someone goes on on so it's 30 minute rentals and and you have a passenger with you that's from our team okay um because the these cars are there's a five-step process just to get some of these started sometimes and so it you kind of need someone to coach you along the way it's it's more about an experience than going to a wedding and taking these um so that's why they're a little cheaper it's a quick experience but like you can't rent any some of these cars anywhere like I don't think you can go rent a shiron SS anywhere in the world right now part of that so there's there's a few parts to it um one of those parts is to drive additional Revenue everything we've looked up from a legal standpoint like it it's a perk that it drives Revenue but I think from from what we've read you have to have a rental aspect to be able to depreciate cars and do other stuff and take advantage of certain perks offered so that's part of the that's part of it there but again we the revenue helps like it it does drive a lot of Revenue we've had months where we've made nearly $20,000 in revenue from from rentals yeah and and it makes people really happy because they're they're reasonable we still make we still profit on on them buy and large but people love that we have people fly out here regularly to drive these because you can't rent these cars some of sure a RTO maybe not nowto but a G wagon sure a cybertruck yes like you can get access to one of those and rent one of those but most of this other stuff you can't and and people just really appreciate that about us and it helps push our message further about serving the community have you ever had any bad experiences renting out a car someone who maybe pushes it a little too much has everyone been respectful Henry Henry deals with all that stuff but I think I think he did I think early on when we were learning how to handle people he had a guy go almost 200 miles an hour in the Sena this was yeah this was the old Sena that ended up getting wrecked later but I I told him if that happens again stop the right I don't care about the revenue at that point like you need to let people know that this is not a time for you to go on Race you're not familiar with these cars this is just a Driving Experience if you want to do like a small poll safely that's at at Henry's discretion but um I check with him regularly on this and he said people are being respectful with the cars and again I've made it abundantly clear stop the ride give them their money back and I don't care uh safety is is Paramount in this it's not meant to be a racing experience if they want that go to Richard Petty's racing experience and go race around an oval track but that that was really it um I will say that I don't know why my brain thought of this but people always ask me what my scariest experience was vlogging and it was driving with Alex Choy I don't know if you know Alex Choy yes bro was driving my Porsche and I thought I was going to die like it's that moment where you're out of body and you're Frozen and you can't react he is an immensely talented driver the most talented driver I've been with first of all because the way that he was driving my car I'm like it was 30 an hour faster than I would ever drive around those and I I was just shocked at how well it stayed planted how well he did but I was so scared far more than any other experience I've had did he mention anything before he started driving like hey just let know I'm gonna take it a little crazy around these turns and you and you're like okay okay but or was it completely unmentioned and he just started going crazy and and it was it was wet and it was all the hair pin turns that are like that and just going stupid 80 M hour around like hair I'm like it's no he didn't but but I I'm sure if I said oh my God stop like he would have stopped I I put a lot of trust in him and he didn't I didn't die that day so he's just a really good he must it's always different from the passenger uh passenger seat too right if I was a passenger in my own vehicle I would probably say pull over like you you got to stop driving like this but he was far worse than than the way that I would have ever driven that and it was scary um and I love the guy have respect for the guy chat with him here and there but that was the scariest moment of my life he D some pretty crazy cars and I don't think he's ever gotten an accident I think he has a yeah right but I think he's a spotless record given the cars that he's like tuning and getting to the craziest levels yeah I think he's driving them like on a daily basis he's legit a very talented driver so is co so is whistle and Diesel like you I'm shocked it when these people take my cars for the first time and they're a little more bold than I would be but they nail it like he's doing Donuts in a tight parking lot and an all-wheel drive Bugatti with new tires first of all I'm like how are you even getting this thing to do donuts like I work hard to get and then how are you not hitting curbs and stuff and some of these guys really there's I think with YouTubers in general there's a reason why they're successful there's a common denominator with with every influencer I've met and all of them are intelligent people that that are business savvy that are particular with their edits and uh and and you just you know why they they are where they are they're they're driven like you don't I don't stumble on the people that that stumbled into success where you're like why does this guy how did this guy get F like you've met a lot more people than I have but that that's been my synopsis by and large and and part of that I think is their you know their talent especially if they're an automotive influencer also translates like you have Adam LZ who is immensely talented in drifting cars but some of these guys are like hidden talents like Cody like I don't think people realize how well he can drive for Cody though I think it's his his humor really does it for me his Vlogs are so entertaining he reminds me Danny Duncan esque in the Vlogs that he could do but it's also his humor along the way that just makes it so entertaining he throws jokes like every 45 seconds he's very particular about his editing they take a long time to do this stuff like I have nothing but respect and I and I I want to emulate his like process and his work ethic without copying what he's doing of course because he's he's one of the best if not the best out there now what do you think about him destroying cars I love it like is if he can make it profitable through through brand deals and through like selling the the cars off and little jars then cool man you found an amazing Niche I I I hope that he's safe in what he does like I always worry about some some people's safety like I want him to make sure he's he cares he's taking care of himself but I think he does like I think he really makes the best effort as do all other influencers to stay safe it's interesting reading the comments on his video on the Ferrari where so many people on all of his videos really uh felt it was incredibly disrespectful of what he did to the Ferrari like hitting the mirror and yeah scratching it and then like you know I love it I love that he did that to a Ferrari uh and saw alled it off but like yeah but that's his that's his brand right that that's that's what he does he loves doing it and like his like we we measure and I might have said this in your last one like we measure the success of our of our videos on how many percentage of Subs that watch it and by that I mean if I have a million subs and a million people watch this video that's a really Successful video we do a we now do a 25 50% if I get 25% of my sub count and Views that's a that's a a good video if I get 50 plus percent that's a great video if I get 100% that's an excellent video he is averaging above if you take the the conglomerate of his last 20 videos he's averaging above 100% which almost Nobody Does even Mr Beast doesn't do that right he's getting 50 75% subcount penetration like that that's how you know when someone's figured it out and a lot of it's the Quick Cuts it's the the crazy stuff that he's doing but he's I mean props him he does it he does a great job yeah what do you think on his cyber truck video do you think it was fair cuz when I first watched it I was like it seems like he was pushing the Cyber truck a little bit more than the Ford but at the same time it was kind of unacceptable that the the back would snap off in the way it did that that's kind of where I landed you never know how much how much went on behind the scenes but like but I think that it probably I think it was probably fair just a comparison between the two I would assume he closed the amount the doors the same amount of time s but like I I assume that it was fair the it scared me about the cybertruck the the towing like his video educated me that it's probably not a good idea to go and Tow something that was my takeaway from that video and that was really it like it's attached to some plastic subframe or something or like I don't feel comfortable Towing something after that that was yeah otherwise I think I think it was probably fair and then he did a followup to it where he he's like well you didn't think I dropped the Ford some and then he's like then he dropped it a bunch and I think it was still far more durable frame and then he just dropped it and just yes I don't have enough free time to watch a bunch of influencers as much as I want to and as much as I would love to uh there's just not enough time to get caught up on the but he is one of the very very few people where where I will at least half of his stuff I'll watch and it's usually through my kids having it on the screen and I I'll sit down and I'll engage and watch it because it's just fascinating yeah we're huge fans Cody if you're watching this come on the show we'll travel to you we'll make it easy I'm curious are there stereotypes for Ferrari owners that you find are true I watched a I watched a Tik Tok that showed Lamborghini versus Ferrari where the Ferrar is like the bou guy that that doesn't drive and the Lamborghini is like the gung-ho guy that's like ripping uh doing donuts and like that that feels like it's it's pretty spoton like Ferrari guys want to flux wealth status achievements lamborghin guys just want to flex they just want to go have fun and and just flex period what would you say is the best investment you've made in terms of cars so right now the Porsche 918's I paid about 1.6 for mine and the Yack model that I have are going for like 21 to 23 so 50% return on a car that I put 10,000 miles on and I've owned for two and a half years um that one is the first one that comes to mind keep in mind I only started this collection about three years ago I had a couple super hypercars prior to that but I've I only have three years of of history on super and hypercars and then all of the like lower dollar ones I made a lot because I sold a lot of them like I I changed my my buying Habit to when you have hypers it's really hard to drive anything under 500 Grand and again that sounds silly but like if you have five hyper cars a 765 LT W to that's a $500,000 plus car and then you have multiple million you're far less likely to go drive your 4D GT or your kunh or your gt3s because there's way cooler cars that you can go drive so I sold a lot at the gt3s the 488 GTB my 4D GT and I made like 100 Grand on every single one of those cars because I bought them all just before the co pop and I sold them all in like 22 so that that was great that was a great time but I think the 918 is the one that's increased the most in value we we get hit really if you take away the YouTube tax and and I call it that because influencers that sell cars that have been abused on their Channel like it's there's a real expense there it's 5 to 10% of your car's value I probably took a $300,000 hit on my Bugatti shiron because of what we did on our YouTube channel which of the cars in here are the cars that you own would you want to keep if you had to get rid of every single other one aside from like daily drivers like model X and stuff like that so like I talked to stradman and he's like you want to build long-term connections with your cars and your and your viewers and I think he's right like people don't want to see you go through cars but I want to go through cars like I'm not super loyal to these cars I get I get very tired of things very quickly and so in my head there's like two of those cars like I think I hold on to the Chiron SS for a long time because there's a good story behind that and there was a lot of work and energy my chevel SS I tried to sell it like two years ago and my kids wanted to kill me CU they love that car like they were teeny tiny when I would driving around and that I've had that longer than any other car that one stays here um I really thoroughly like my 765 LT that one's super fun I've had it for that's one of the few cars that survived like my Purge that I did two years ago um I have total like I looked at my last collection uh the tour of the collection that we did two years ago and like 95 809 % of those cars are gone like we have all new hypers all new supercars and and I just I don't think for our Channel like James stradman does really well like just lifestyle like people want to see him have Journeys with cars were with us it's just taking deliveries doing really fun stupid stuff and then moving on to the next and so it it fits my my personality and the way that I do it well I think I gotta look the Viper I'll have forever that's that's the one that I bought and I bought that to keep that I don't think there's any other car here that I'm loyal to I said it that about my 918 but like then I saw that it went up 50% in value I'm like how do I keep this car is it bringing me that much joy where where it's worth 50% more than what I paid for I don't know I'd rather capitalize while that market is hot um that's probably that's probably it I think those three the last tour that you did valued the entire collection at 30 million yeah and you that's about where it's at we're probably closer to with deposits that I have for all these cars I have the Bugatti turbon I have the keg uh the kig zesco The Pagani Utopia oh the McLaren p18 you have to put a lot of money down in these cars like you have to put for the Bugatti I think I had $1 a. half million dollar down for two years not earning interest just sitting there and so you got to put down big bucks along the way so if you include all the money I have invested in that crap I'm probably near 30 and there's 23 to 23 to 25 sitting here plus all the deposits uh that I have and we've shifted into more hyper cars and expensive hypercars now and less supercars but like it's weird cuz the value really is about the same but I have like 10 less cars and it's because I sold 10 cars that equal one of these hyper cars in value and it's got me thinking I'm like how important is it to have those extra 10 cars and is it worth just going and buying a bunch of those other fun cars to improve experience just have more color and variety for the channel um is it worth just making another $23 million investment the same as one hyper car just to bring all of them back and I struggle with that what are you noticing that's happening in the car market right now because I've seen a lot of prices begin to come down significantly there's very few that are still hanging on to good values like the 4 GT is is staying strong oh yeah that's right yeah yeah personal yeah those those I bought I bought mine at 295 in 2020 and I sold it for almost 400 and they're all going I just asked today about it and I'm like if you ever get one under four let me know I'm not going to buy it anyway but I just want to know uh and they're selling Chicago motor cars here locally who who have helped transact a bunch of our cars and their tremendous human beings over there um they said they're all going like 425 450 plus which is pretty crazy I'm tempted to sell mine yeah very tempted and and this is one of those times where I'm like at that valuation I don't think they I don't think there there's crazy growth in that price for a little bit but you never know if that's a million dollar car in two years that one's a lot of people are saying that they're hoping for that millionar where we're like this is going to be a million dollar car in five years like two years ago um and it's on that trajectory right yeah but by and large everything all of the co stuff has been wiped away and it's and it's even corrected itself where my Ferrari sf90 that I bought and waited a year and a half for when I ordered that thing it was they were all selling for 100 grand above MSRP by the time I got it they were like 20 grand below MSRP by the time I was able to sell it I put it up for sale right away because I hated that car that was my least favorite car that I've I've actually specific model that I've ever owned um it has no soul too much electric just hated it uh and that one um I ended up selling for 570 and I paid 720 so that that's how big of a hit and this was all over the course of like 6 months so they overproduced that car I think and but that's happening kind of with with everything like you can get Aventadors for high tws again and like I sold my 13,000 mile base Aventador for 360 370 during covid and I paid like 280 290 for it so everything is kind of corrected it it is if interest rates were low I'd be like this is such a good time if you're building a channel to go buy cars but interest rates are high so it's tough 2020 and 21 were like peak times to go to go buy your and build your Fleet where do you see the market going from here I I know of some cars that I know will be significantly higher like a Bugatti Veyron is a 1.11.2 million car for an 06 07 that's crazy to me like that that's got to be a $5 million car in five years maybe more like that that car broke top speed records it's already almost 20 years old it shocks me how there a lot to maintain and repair but it shocks me how cheap those things are um the Porche 918 I had been saying was undervalued in the McLaren P1 similar actually less production numbers than the La Ferrari um because I think a lot of car manufacturers inflate actual numbers than particularly in the Italian market they seem to inflate what they actually produce or say that they produce um but like all those cars are about the same price it's the Holy Trinity and the 918 and the P1 um the nonak 918 is still in the mid ones where the La Ferrari has hit four part of that could be because of Ferrari Shenanigans with trying to get you to buy your way up to new allocations that probably has a lot to do with it um but those those I think are the P1 I think is an undervalued car those actually took a big hit um they're in I think they're in the mid ones again like that car will be worth a lot more money the Ford GT is is if you can get one at 390 400 that's a good car to buy um but if we're generally speaking I think that it's going to follow the same thing that it's done where if you go buy a a just off-the-shelf Aventador you're going to take a big hit that car is not going to be worth anything if you get a special variant like an SV an svj and you want to hold on to it for 20 years okay yeah maybe you're going to make some money at that point you're really only going to make money if you can pick that unicorn because there are so few vehicles under a million dollars where they're going to be worth more and it's usually rare color combos or variants of cars that you have to sit on and keep low mileage uh or if you can get that allocation at MSRP for a hyper car like it's it's hard to make money on cars I think the vast majority of them you're going to lose money on yeah I saw recently the Huracan stto uh on bring a trailer brand new car the guy probably just took delivery like 20 miles on it sold significantly below or I think it didn't even hit his reserve significantly below the MSRP of the car from the guy just taking delivery of this thing which is which is which is crazy because that's what it used to be like I mean my recollection has always been pre-2020 that you would get a car and instantly lose 10 15% of its value with the exception of a few I think you're right yeah buy and large it's time to start discounting off of MSRP the Urus is T is is oh my gosh yes uh those were those were like if you got a year or two old model they were 300 and now they're all like two 100 those have the Bentley Benta you may as well just buy one of those things for 70 grand you can get yeah you can get one a couple years old yep 20187 something thousand and it looks that's one of the cars you buy that makes you look Rich yeah which car when you take it out gets the most attention the Dodge Daytona uh that one that one is shocking so this is the one from the late 60s with the huge Wing oh yes those are expensive they're 300 Grand and it's people have them there's probably less of them than there are chirons at this point they built 500 of them there might be a hundred left that are but nobody drives them that has them and I love just cruising that thing and mine's Immaculate the car looks amaz like it looks so cool but so crazy and they built it to basically be ble to be able to participate in Nascar and they have to back then they had to build production cars if they wanted to race them in NASCAR and so it was built to be a NASCAR race vehicle and it looks like it and just such a cool history with that car and it looks so crazy where it just super breaks nexts do you think the car market is a leading indicator for the economy yeah and if so then then tough times may be ahead right with how much it's I mean people have these assets and if and they own these cars and if even if they don't sell them they might be worth 10 20% less so yeah just generally speaking I think I think so it's going to be interesting to see what happens to the car market because so many people are underwater on their car loans and they bought these cars two years ago and lenders were were giving valuations on these cars more than what they were overvalued on yeah and now it's like for people that had that $700 month the pickup truck and it's worth 30 grand and they they owe 60 on it mhm it's well it'll be interesting how that plays out if continue making the payments because they have no choice they need a car or they just let it go and have it be repossessed I think the biggest shock was the Tesla Market with elon's volatility on on pricing and slashing and different tax credits and the amount that they've produced and the general hate towards electric vehicles now I don't know what happened there was like a paradigm like a big shift in the in the viewership of electric cars there was a bunch of Tik toac and short forms maybe it was paid for by Big Oil it's like you never know who's sponsoring this stuff I'm not a eracy theist but all of that stuff like hurts the value you can get a model 3 for with with you know 900,000 miles for like 13 Grand which is crazy dud I'm seeing such great deals it makes me want to buy another Tesla just because I see the value in there like I've not had a single issue with my model 3 in five years yeah and I just drive it yeah and that's it and it just works same yeah I've had like 5x's an s a cyber truck on the Cyber truck I just got I love them they're fantastic cards how much of the Tesla ha or electric car hate is purely due to Elon musk's uh political affiliations with a yes uh who knows it's weird it's weird how his car You' think would be a high liberal focused car because it's environmental but like he is so right-wing it's it's weird to me we had an old neighbor at our Florida home who's like I refused to buy Tesla just because of Elon musk's poit I'm like that that seems silly to me like they're really safe cars they're they're 5 years ahead of their time um I don't know I'm sure it's so just based upon that small tiny example like there's got to be people that think like that and that that it hurts the brand I heard someone tell me that they were talking to someone and that person said oh I drive a a Tesla but I I don't agree with what Elon Musk is doing but but you know but I I like the car but yeah and I was like to me it's like holy crap like to associate the car that much with Elon Musk is just absurd to me that you have to like make a statement that like you drive the car but don't agree with us and like his mission statement I don't know what it is but it's it's not to build cars it's like to reduce Reliance upon energy for like a cleaner future that's not exactly what it is I'm paraphrasing like I really think that everything he does is for the greater good of of the world and people just hate on him and like I had never really been an xuser until recently and I'm like it's actually crazy how rightwing that app is in general like and it's not just because I'm clicking on yeah things I was I'm actually surprised how how much it leans that way and and and I'm surprised at how much Elon actually posts political he is he is so active he's got to be started becoming more political on X I would say within the past like five months it's it's been a pretty like dramatic I don't know to me I thought it's been like the last year or so gotta I think it was it was like pretty gradual like just getting his toes wet and then in the past five months he started to get a lot more and I've I've always looked at myself pretty near the center but like when I almost have to separate myself from that app because when when you look at it all day and you're fed 90% of what you're seeing is is right-wing propaganda and I don't mean that in a bad way I'm just saying that that that's what it is and um it's like you you need that balance of you need a 5050 balance of what you're seeing to be leftwing stuff too like you need you need the counter to that or you can create your own biases and you I think you just have to be careful uh tell us this what's the secret to a successful marriage I have always tried to be incredibly open and honest with my team with my wife I've tried to pitch that to everyone my kids I'm so thankful that they've that they've like adopted that mentality as well that that's the most important aspect in a human being and like I can trust my wife wholeheartedly and she can trust me like if I'm saying it it's it's the truth and that's huge number one thing in a marriage and just like more of its like and and we we did like just candidly I think everyone should should do counseling look at it at it coaching and and my wife and I went and did that in like 2009 2020 I think or 21 and like we you learn some things that that are really important and maybe I'll save you a bunch of money but a lot of it was like it's all about like meeting in the middle but most of it's about validation and that's what I try to tell people that are that are going through this because they see that my wife and I have had a long relationship and it's always what is the secret and I'm like just like understand that rarely are are is one person 100% right and it's the truth like there's a reason that she or I reacted the way that I did like stop and pause before you have your knee-jerk negative reaction think it through and just validate her even even if unless you know for like unless you know that she's wrong like 3 plus three is seven like no you're wrong like come on it's not seven but most cases it's not that finite and it's okay like I understand I understand why you reacted that way like the this is how I feel just validate just let her know you understand and that means the world to her that means the world to me it makes such a big difference instead of saying no like you're wrong like that no that's not right like no way it's just okay I I get where you're at maybe I overacted like I understand I understand your perspective that's a complicated thing because I know for myself I have unfortunately very very low tolerance for what I would like determine as like delusion where I'd be like okay like you know you're clearly you know something wrong here because it's not that big deal and so like when do you where how do you learn where to draw the line between like validating delusion versus validating someone's feelings to be able to like strengthen the relationship rather than further distance it so yeah nothing's perfect and like for me like she has she and every other woman have their time of the month and like my wife's favorite thing to to be I'm like I shouldn't say it like this is one of those things where I have to apologize I'm like it's coming up soon isn't it and she'll be like no and I'm like all right I probably shouldn't say it like that in my head I should be like hey like I don't even know how to approach that subject actually but I need to know that it's coming and I will act differently like and I tell them like just let me know if it's a few days away then I understand why you're acting a certain way that you're acting why you're a little more crabby short with me like you just acting like that like why like why why why I joke with my wife like I'm sorry for existing sometimes and uh I'm like just tell me like it's it's coming soon I'm like okay cool like you have a good reason you have a good reason to act like this then like I get it you have a hormonal imbalance that's happening uh bloating cramps that's a good reason but like I need to hear that I need to know that uh even though I suspect it and 99% like I just need to hear you say that and that's that's almost a a validation in itself it is very taboo unfortunately to ask is it the time of the month but I think it shouldn't be I think it should be something that's discussed and you can ask respectfully hey by the way is it I think the reason for that is because women are accused always of being emotional and if you say is it a hormonal imbalance it it's it seems dismissive no I think it's I think you're you're validating the way that they feel because it's something that they can't control you know what I mean it's like I understand you're afflicted by this thing so let's let me know so I can properly navigate this so we I can make this better three dudes are like yeah what do you two guys think do you guys agree two other guys over there they're sitting out of the conversation I don't think it should beabo I think you should be able to ask that question when someone is acting upset look okay fortunately I think your viewership is probably 95% guys and fortunately ours is like 90% guys as well so I don't think I'll get flamed that bad in the comments I could be totally wrong if you're a woman listening just go ahead and you know respectfully flame me in the comments it it makes a big difference if you're like you know what I'm I'm having my period of D or it's happening now and and like um okay cool like I understand that I won't poke and prod at you as much how do you make sure your kids don't grow up spoiled that's just It's just tough reminding them that that what we have is not normal making sure that they are they are cleaning helping around the house um they pull their fair share doing you know if they're not working doing that extra stuff outside of it to fill their time um I want to do a better job having them do charitable stuff with their time and I think it's time and we've had some some meetings with other people's time to get them involved in in helping um on that aspect but uh we refuse to do private school with them like I I'm sure there's plenty of people that that are in private school that are perfectly normal people but my kids don't want to they have this stigma about it that it's all like Stu up kids which I don't think it is by any means but I think it's a lot of it's just through I I don't know I don't know we're TR that's it's it's a battle like it's hard to answer that question Luck versus SK yeah we're doing everything we can to just help them to understand that this isn't normal and you have to work for a living and and even a even a sixf figure income across a family is hard to live on with pricing and inflation where it's at now I have told them do what you love like don't put money first do something if I didn't love doing what I do then I don't think I would do it especially at this point but I think it's more important to do if you want to be a teacher if that's what you love and are passionate about than be a teacher like it's more rewarding to you to do that than than I think than just having money uh and that's my opinion and that's what I want them to do I'm not going to be angry if they're not doctors lawyers making six figures as long as they're happy and what's been the effect for you of scaling back a bit on your business I fill my time with other stuff it's it's never my time is always equally committed um when I when I had stepped away from my business for a little bit I got my pilot's license I went and got my lean certification um I started this channel up like it's just it's filling it with stuff that I want to do like playing a little bit of golf I get out and play nine holes a week um and like filling it filling my time but doing more stuff that I like and I think that it's it's rewarding being able to do that stuff spending more time with friends what would you say is your biggest insecurity money will always be an insecurity even though I I like even though I think that I could I could live comfortably if I had to sell off everything right now in its current state you always worry about the health of your business right you never know like they could invent a tire that Michelin was working on something and I heard it failed or someone was like you never know like the the refrigerator got rid of ice delivery people right like you never know what can come and knock out an industry internet got rid of of print um I don't think there's any big threat to what we're doing right now but like electric vehicles are a threat to the performance industry performance parts industry gets significantly less valuation now than what we do what we do is actually translates into the electric vehicle they still need suspension they still need wheels and Tire nothing if not they may even need more tires and the vehicles look so Bland and plain that maybe there's a greater amount of people that want to customize their electric vehicle so but you never know if something comes and and just knocks out the valuation so any business owner will always worry about that even if they're living comfortably um and then like my kids just the safety of my kids as my son learns how to drive and I'm trying not to teach him bad habits he's he's taking extra long to wait for people and I'm like that's good I would rather you do that than make an aggressive but then when I'm driving I'm making all of these aggressive Maneuvers and the the biggest likelihood of them getting hurt is on the road in a car I think there's and so that that will be my huge worry as they go on to that I think I'll be worrying all the time about my kids and them being driving on their own last question for you why can't you go back to Croatia um went there specked out a car with with mate at the remach factory and um let me rephrase I didn't spec I had to test drive it before I specked it so I went and test drove it on Croatian highways just regular public highways and I went two 300 km an hour or 200 M an hour cuz it gets there in like 11 seconds and it's just a highway and I'm like yeah this is Croatia like what what are they going to do I also filmed it and then I put it up on YouTube after I got back home again like what what can they do I'm just speeding in some other country uh and I didn't really think about it and and so video did pretty okay and then I'm I'm on the potty in the morning TMI but I'm on the potty in the morning I'm looking at my phone I'm like boy there's a lot of like foreign language comments on this video far more than usual um some Slavic language and then uh and then I look at the views and I'm like boy this really took off like at a weird time like our middle of the night and then I went and golfed like three hours later and I'm getting texts from mate that hey can you send me your license and like other stuff he's like you made national news like you're on you're on news channels for like going 200 miles hour I'm like oh my God he's like you're creating like Fires for us to put out right now he said it nice nice and respectfully so and then I'm like okay like later on after it calmed down two days later I'm like can I like come back to Croatia when my car's done and he's he's like you just need to go to the police station and I'm like okay I'm not I'm not going back to Croatia like I don't want to end up in some wow I don't know how they're I'm sure it's I'm sure it's a nice you know I'm sure everything is great there but I don't understand the culture there of the police and uh yeah I think I would have to contact an attorney get that straightened out and I still would be uneasy wow so I don't think I can go there anymore all right we'll see how do you w up this car uh kig zco despite it being around the same price I think that that is the most hyped hyper car coming the yesco will be the end I'll be all until the next thing comes out all right well thank you so much is anything else you want to mention before we any shout outs anything we've talked about it a bunch but you guys can get the best deals on wheels and tires for your truck or SUV or Jeep custom offset.com and then for your car fitment industries.com I think we have the best site and the best selection in the industry and hundreds of thousands of customers can't be wrong please go give us a check out cool all thank you so much this is insane walking in here I mean it's gorgeous thank you love that the Hamilton Collection the gym over there it's taken so much self control not to go and like browse the cars cuz I want it to get set up here because I want to be respectful of your time oh no I I've been looking at this the entire time and just i' I've wanted to sit in one of these cars sit drive go Hoon one go do some donuts whatever you want to do man me collection as Sue collection this is Inc okay we're gonna stay brought our suitcases so we'll just uh we camp out on the Flor sounds good thanks so much man thanks for having me